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| 2017 || August 27 || Competition || Amazon spends its first day as the owner of a brick-and-mortar grocery chain cutting prices at Whole Foods Market as much as 43 percent for some products.<ref>{{cite web|title=Amazon Quickly Employs Its Ruthless Playbook on Whole Foods|url=https://www.bloomberg.com/gadfly/articles/2017-08-24/amazon-quickly-uses-its-ruthless-playbook-on-whole-foods|website=bloomberg.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Bye to 'Whole Paycheck'? New owner Amazon slashes Whole Foods prices|url=http://www.latimes.com/business/la-fi-amazon-whole-foods-20170828-story.html|website=latimes.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon is already heating up Charlotte’s grocery competition|url=http://www.charlotteobserver.com/news/business/biz-columns-blogs/whats-in-store/article169777257.html|website=charlotteobserver.com|accessdate=28 April 2018}}</ref>
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| 2017 || October 11 || Product || Amazon releases Kindle Oasis, a waterproof audible-integrated e-reader.<ref>{{cite web|title=Amazon reveals waterproof, audiobook-enabled Kindle|url=http://www.wired.co.uk/article/kindle-oasis-uk-release-price|website=wired.co.uk|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon introduces a waterproof Kindle Oasis with a seven-inch screen and Audible playback|url=https://techcrunch.com/2017/10/11/amazon-introduces-a-waterproof-kindle-oasis-with-a-seven-inch-screen-and-audible-playback/|website=techcrunch.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon finally makes a waterproof Kindle, after 10 years of Kindles|url=https://www.theverge.com/2017/10/11/16453860/new-amazon-oasis-kindle-waterproof-10th-anniversary|website=theverge.com|accessdate=28 April 2018}}</ref>
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| 2017 || October 25 || Service || Amazon launches Amazon Key, allowing delivery drivers leave packages inside customers' front doors. Available for Prime members, the new device unlocks the front door for package delivery and other trusted services, and is paired with the Amazon Cloud Cam, a $120 internet-connected security camera built by the company.<ref>{{cite web|title=Amazon Key is a new service that lets couriers unlock your front door|url=https://www.theverge.com/2017/10/25/16538834/amazon-key-in-home-delivery-unlock-door-prime-cloud-cam-smart-lock|website=theverge.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=New service gives Amazon a Key to your house for deliveries|url=https://www.seattletimes.com/business/amazon/amazon-adds-in-home-delivery-option-with-key-service-and-security-camera/|website=seattletimes.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon will start delivering packages into the homes of Prime members|url=https://www.recode.net/2017/10/25/16538828/amazon-key-in-home-delivery-prime-camera-lock|website=recode.net|accessdate=28 April 2018}}</ref>
