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| 2009 || July 22 || Acquisitions, Competition || Amazon acquires [[w:Zappos|Zappos]] for $850 million.<ref name="MyUser_Mashable.com_January_10_2016c">{{cite web |url=http://mashable.com/2009/07/22/amazon-bought-zappos/#bE4yFYNtAqqg |title=Here's Why Amazon Bought Zappos |newspaper=Mashable.com |date= |author= |accessdate= January 10, 2016}}</ref>
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| 2009 || September 20 || || "Amazon.com introduces AmazonBasics: Bezos and Co. starts , a new private-label line aimed at offering consumer electronics line"at lower prices.<ref>{{cite web |title=AmazonBasics: Bezos and Co. starts private-label consumer electronics line |url=https://www.engadget.com/2009-09-20-amazonbasics-bezos-and-co-starts-private-label-consumer-electr.html |website=engadget.com |accessdate=20 October 2020}}</ref>
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| 2009 || October 20 || Competition || [[w:Barnes & Noble|Barnes & Noble]] announces the [[w:Nook|Nook]], an eReader.<ref>{{cite news |author=Jeffrey A. Trachtenberg and Geoffrey A. Fowler|title=B&N Reader Out Tuesday|url=http://online.wsj.com/article/SB10001424052748703816204574483790552304348.html|work=|publisher=The Wall Street Journal|date=October 20, 2009|accessdate=October 20, 2009| archiveurl=http://web.archive.org/web/20091021225827/http://online.wsj.com/article/SB10001424052748703816204574483790552304348.html| archivedate=October 21, 2009 | deadurl=no}}</ref>
