Changes

|September 5

|International

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|2011

|September 7

|International

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|2011

|September 8

|International

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|2011

|September 9

|International

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|2011

|September 12

|International

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| 2011 || September 18 || Product || [[wikipedia:Reed Hastings|Reed Hastings]] says in a Netflix blog post that the DVD section of Netflix would be split off and renamed Qwikster, and the only major change would be separate websites for the services.<ref>{{cite web|url=http://blog.netflix.com/2011/09/explanation-and-some-reflections.html |title= An Explanation and Some Reflections|work=Qwikster|accessdate=September 19, 2011}}</ref> This change would be retracted a month later.

| 2012 || December || Product || Netflix experiences massive [[wikipedia:Christmas Eve|Christmas Eve]] outage, due to its hosting on [[wikipedia:Amazon Web Services|Amazon Web Services]]. Amazon issues apology several days later.<ref name="MyUser_Cnet.com_May_30_2016c">{{cite web |url=http://www.cnet.com/news/netflix-outage-mars-christmas-eve/ |title=Netflix outage mars Christmas Eve – CNET |newspaper=Cnet.com |date= |author= |accessdate= May 30, 2016}}</ref>

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| 2013 || August 1 || Product || Netflix announces a "Profiles" feature that permits accounts to accommodate up to five user profiles, associated either with individuals or themes of their choosing (e.g., "Date Night").

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| 2014 || September 10 || Product || Netflix participates in the "Internet Slowdown" by intentionally slowing down its speeds, announcing its opposition to proposed changes in [[wikipedia:net neutrality|net neutrality]] rules that act against net neutrality by giving preferred websites the option to pay telecommunication companies for a guaranteed fast lane, in effect slowing down websites that don't pay for that fast lane.<ref>{{cite web|url=https://www.theatlantic.com/technology/archive/2014/09/todays-net-neutrality-campaign-explained/379973/|title=Why Netflix Is 'Slowing Down' Its Website Today|author=Rose Eveleth|date=September 10, 2014|work=The Atlantic|accessdate=February 26, 2015}}</ref>

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| 2015 || July || Finance || Netflix announces that its stock has surged to an all-time high (to almost $100/share), a growth of 574% over the past five years.<ref name="MyUser_CNN_May_30_2016cSURGE">{{cite web |url=http://money.cnn.com/2015/07/16/investing/netflix-stock-surge/ |title=Netflix is up over 500% in 5 years – Jul. 16, 2015 |newspaper=CNN |date= |author= |accessdate= May 30, 2016}}</ref>

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|2015

|September 2

|International

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| 2015 || October || Product || Netflix announces that it will raise the price of its standard HD plan to $10 per month, up from $9 per month for recent customers. This price hike will be gradually rolled in, a strategy it calls "un-grandfathering." <ref name="MyUser_CNN_September_11_2016c">{{cite web |url=http://money.cnn.com/2016/04/19/technology/netflix-prices/ |title=Netflix prices are going up. Here's when you'll have to pay more - Apr. 19, 2016 |newspaper=CNN |date= |author= |accessdate= September 11, 2016}}</ref>

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| 2016 || March 17 || Product || Netflix announces that Netflix Open Connect now delivers 100% of its video traffic, currently over 125 million hours of video per day, and 90% of traffic is served through direct connections between Internet Service Providers (ISPs) and Open Connect. The Open Connect Appliances (OCAs) can stream at 90 Gbps per server. Content is synced from Netflix's main video library to the OCAs periodically, during hours of low Internet traffic.<ref>{{cite web|url = https://media.netflix.com/en/company-blog/how-netflix-works-with-isps-around-the-globe-to-deliver-a-great-viewing-experience|title = How Netflix Works With ISPs Around the Globe to Deliver a Great Viewing Experience|date = March 17, 2016|accessdate = May 13, 2017|publisher = Netflix}}</ref><ref>{{cite web|url = http://variety.com/2016/digital/news/netflix-open-connect-the-get-down-1201835105/|title = Here’s What’s Going Down With Netflix’s Servers Before You Get ‘The Get Down’|last = Roettgers|first = Janko|date = August 11, 2016|accessdate = May 13, 2017|publisher = ''Variety''}}</ref>

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| 2016 || May || Partnerships || Netflix partners with [[wikipedia:Univision|Univision]] to broadcast the first season of its original show “Narcos” - testing whether airing old seasons on traditional TV can lure people to sign up for its service ahead of the next season.<ref name="wsj-blogs">{{cite web |url=http://blogs.wsj.com/moneybeat/2016/05/17/at-netflix-whats-old-is-new-again/ |title=At Netflix, What's Old Is New Again - MoneyBeat |newspaper=The Wall Street Journal |date= |author= |accessdate= September 11, 2016}}</ref>

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| 2016 || November 30 || Product || After years of requests from subscribers, Netflix rolls out an offline playback feature to all of its subscribers in all of its markets.<ref>{{cite web|url=https://www.washingtonpost.com/news/the-switch/wp/2016/11/30/netflix-is-finally-letting-you-download-videos-for-offline-viewing/|title=Netflix is finally letting you download videos for offline viewing|last=Fung|first=Brain|website=The Washington Post|access-date=November 30, 2016}}</ref>

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