Changes

| 2009 || February || Service launch || Spotify begins offering free, but limited, access to its services, starting off in the {{w|United Kingdom}}.<ref name="nethosting.com"/>

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| 2009 || October 8 || Partnership || Spotify signs two-year cooperation agreement with Swedish telecommunication service provider Telia, with the purpose of launching Spotify mobile phones and new services for TV and computers.<ref>{{cite web|title=There is no escape! Telco to bring Spotify mobiles & TVs to the Swedes|url=https://techcrunch.com/2009/10/08/there-is-no-escape-telco-to-bring-spotify-mobiles-tvs-to-the-swedes/|website=techcrunch.com|accessdate=15 October 2017}}</ref>

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| 2009 || December 22 || Competition || Danish telco TDC’s Play service, which provides unlimited music downloads for its broadband and mobile customers, extednds offering to include unlimited streaming, in a move regarded as preemptive strike against Spotify.<ref>{{cite web|last1=O'Hear|first1=Steve|title=Danish telco launches preemptive strike against Spotify|url=https://techcrunch.com/2009/12/22/danish-telco-launches-preemptive-strike-against-spotify/|website=techcrunch.com|accessdate=15 October 2017}}</ref>

| 2011 || December 31 || Financial || Spotify financials concludes year with a loss of nearly $60 million on revenues of $244 million.<ref name="title=Spotify Is Having A Good 2012: Revenues Could Reach $500M As It Expands The Digital Music Market">{{cite web|last1=Eldon|first1=Eric|title=Spotify Is Having A Good 2012: Revenues Could Reach $500M As It Expands The Digital Music Market|url=https://techcrunch.com/2012/11/10/spotify-is-having-a-good-2012-revenues-could-reach-500m-as-it-expands-the-digital-music-market/|website=techcrunch.com|accessdate=14 October 2017}}</ref>

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| 2012 || March || Statistics || Spotify announces that its app users listened to 1,500 years of music in three months. The company also unveils 10 million active users total, with 3 million of them paying for the service — a so-called “conversion rate” of 30 percent. As for specific Spotify apps, Soundrop’s app generated 15 million plays, TuneWiki’s app led to over 100,000 edits of its lyrics by Spotify users, and MoodAgent’s app resulted in the creation of an extra 3.5 million playlists per week.<ref>{{cite web|last1=Van Buskirk|first1=Eliot|title=Spotify Apps Played 1,500 Years of Music in First 3 Months|url=http://evolver.fm/2012/03/06/spotify-apps-played-1500-years-of-music-in-first-3-months/|website=evolver.fm|accessdate=16 November 2017}}</ref>

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| 2013 || October 7 || || On the fifth anniversary of its launch, Spotify makes more than 20 million songs available to 24 million users in 32 territories.<ref name="Is Daniel Ek, Spotify founder, going to save the music industry … or destroy it?">{{cite web|last1=Lynskey|first1=Dorian|title=Is Daniel Ek, Spotify founder, going to save the music industry … or destroy it?|url=https://www.theguardian.com/technology/2013/nov/10/daniel-ek-spotify-streaming-music|website=theguardian.com|accessdate=14 October 2017}}</ref>

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| 2013 || December 3 || Website || Spotify launches website Spotify for Artists, which explains its business model and revenue data, in an effort to engage artists and calm fears that streaming services are bad for musicians.<ref>{{cite web|title=Spotify Demystifies Its Business Model, Sort Of—But Disgruntled Artists May Not Care|url=https://readwrite.com/2013/12/03/spotify-business-model/|website=readwrite.com|accessdate=12 October 2017}}</ref><ref>{{cite web|last1=Pegoraro|first1=Rob|title=Spotify Tries A Little Transparency|url=http://www.project-disco.org/startups/120513-spotify-tries-a-little-transparency/#.Wd7IKzukqUk|website=project-disco.org|accessdate=12 October 2017}}</ref><ref>{{cite web|title=Spotify reveals artists earn $0.007 per stream|url=http://www.bbc.com/news/entertainment-arts-25217353|website=bbc.com|accessdate=12 October 2017}}</ref><ref>{{cite web|last1=Souppouris|first1=Aaron|title=Spotify tries to shed its 'bad for musicians' image with artist analytics|url=https://www.theverge.com/2013/12/3/5169808/spotify-for-artists-music-analytics-royalty-rates|website=theverge.com|accessdate=12 October 2017}}</ref><ref>{{cite web|title=Spotify s'explique sur la rémunération des artistes|url=http://www.telerama.fr/musique/spotify-s-explique-sur-la-remuneration-des-artistes,105914.php|website=telerama.fr|accessdate=12 October 2017}}</ref>

| 2014 || October 20 || Product || Spotify introduces its Family subscription, connecting up to five family members for a shared Premium subscription.<ref>{{cite web|last1=Warren|first1=Tom|title=Spotify Family lets you share a subscription from $14.99 per month|url=https://www.theverge.com/2014/10/20/7013227/spotify-family-shared-premium-subscription-pricing-features|website=theverge.com|accessdate=12 October 2017}}</ref><ref>{{cite web|last1=O'Hear|first1=Steve|title=Spotify Introduces Family Plan, Starting At $14.99 Per Month For Two Members|url=https://techcrunch.com/2014/10/20/spotify-introduces-family-plan-starting-at-14-99-per-month-for-two-members/|website=techcrunch.com|accessdate=12 October 2017}}</ref><ref>{{cite web|title=Spotify launches cheaper family subscriptions|url=http://www.mirror.co.uk/news/technology-science/technology/spotify-launches-cheaper-family-subscriptions-4469465|website=mirror.co.uk|accessdate=12 October 2017}}</ref><ref>{{cite web|last1=Johnston|first1=Casey|title=Spotify adds family plans with independent profiles|url=https://arstechnica.com/information-technology/2014/10/spotify-adds-family-plans-with-independent-profiles/|website=arstechnica.com|accessdate=12 October 2017}}</ref><ref>{{cite web|last1=Dent|first1=Steve|title=Spotify finally has subscription sharing for an extra $5 per user|url=https://www.engadget.com/2014/10/20/spotify-family-subscription-sharing/|website=engadget.com|accessdate=12 October 2017}}</ref>

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| 2016 || April 26 || Acquisition || Spotify acquires {{w|San Francisco}}-based startup {{w|Crowd Album}}, a service that aggregates photos and videos taken at music events and shares to {{w|social media}}.<ref name="Spotify Acquisitions"/><ref>{{cite web|last1=McIntyre|first1=Hugh|title=Spotify Acquires Photo Startup CrowdAlbum|url=https://www.forbes.com/sites/hughmcintyre/2016/04/27/spotify-acquires-photo-startup-crowdalbum/#6388909a1612|website=forbes.com|accessdate=12 October 2017}}</ref><ref>{{cite web|title=Spotify acquires CrowdAlbum|url=https://press.spotify.com/es/2016/04/27/spotify-acquires-crowdalbum/|website=spotify.com|accessdate=12 October 2017}}</ref><ref>{{cite web|last1=Peoples|first1=Glenn|title=Spotify Acquires CrowdAlbum, An Aggregator of Social Data From Live Events|url=http://www.billboard.com/articles/business/7348448/spotify-acquires-crowdalbum|website=billboard.com|accessdate=12 October 2017}}</ref><ref>{{cite web|last1=Lunden|first1=Ingrid|title=Spotify buys photo aggregator CrowdAlbum to build more marketing tools for artists|url=https://techcrunch.com/2016/04/27/spotify-buys-photo-aggregator-crowdalbum-to-build-more-marketing-tools-for-artists/|website=techcrunch.com|accessdate=12 October 2017}}</ref><ref>{{cite web|last1=Shead|first1=Sam|title=Spotify has acquired a San Francisco startup that creates concert photo albums for artists|url=http://uk.businessinsider.com/spotify-acquires-crowdalbum-2016-4|website=businessinsider.com|accessdate=12 October 2017}}</ref>

| 2016 || May 23 || Upgrade || Spotify Family is upgraded, letting up to six people share a subscription and reducing the price.<ref>{{cite web|last1=Arrington|first1=Michael|title=Spotify Closing New Financing At €200 Million Valuation; Music Labels Already Shareholders|url=https://techcrunch.com/2009/08/04/spotify-closing-new-financing-at-e200-million-valuation-music-labels-already-shareholders/|website=techcrunch.com|accessdate=12 October 2017}}</ref><ref>{{cite web|last1=Heath|first1=Alex|title=If you have 5 friends, there's now a way to get Spotify for just $2.50 per month|url=http://www.businessinsider.com/spotify-family-plan-costs-15-for-6-people-2016-5|website=businessinsider.com|accessdate=12 October 2017}}</ref><ref>{{cite web|last1=Grunin|first1=Lori|title=Spotify family plan drops to $15 per month for up to 6 people|url=https://www.cnet.com/news/spotify-family-plan-drops-to-15-per-month-for-up-to-6-people/|website=cnet.com|accessdate=12 October 2017}}</ref><ref>{{cite web|last1=Sawers|first1=Paul|title=Spotify’s Family Plan now lets 6 people stream songs for $15 a month — the same as Apple and Google|url=https://venturebeat.com/2016/05/23/spotifys-family-plan-now-lets-6-people-stream-songs-for-15-a-month-the-same-deal-as-apple-and-google/|website=venturebeat.com|accessdate=12 October 2017}}</ref><ref>{{cite web|title=Spotify Family - Now $19.99/Month for up to 6 People|url=https://www.cheapies.nz/node/6890|website=cheapies.nz|accessdate=12 October 2017}}</ref>

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| 2017 || April 19 || International expansion || Spotify discounted Premium subscription for active students is expanded to 33 more countries, namely {{w|Austria}}, {{w|Australia}}, {{w|Belgium}}, {{w|Brazil}}, {{w|Canada}}, {{w|Chile}}, {{w|Colombia}}, {{w|Czech Republic}}, {{w|Denmark}}, {{w|Ecuador}}, {{w|Estonia}}, {{w|Finland}}, {{w|France}}, {{w|Greece}}, {{w|Hong Kong}}, {{w|Hungary}}, {{w|Indonesia}}, {{w|Ireland}}, {{w|Italy}}, {{w|Japan}}, {{w|Lithuania}}, {{w|Latvia}}, {{w|Mexico}}, {{w|Netherlands}}, {{w|New Zealand}}, {{w|Philippines}}, {{w|Portugal}}, {{w|Singapore}}, {{w|Spain}}, {{w|Switzerland}} and {{w|Turkey}}.<ref>{{cite web|last1=Dalton|first1=Andrew|title=Spotify's half-price plan for students comes to 33 more countries|url=https://www.engadget.com/2017/04/19/spotifys-half-price-premium-for-students-33-more-countries/|website=engadget.com|accessdate=12 October 2017}}</ref><ref>{{cite web|last1=MILLER|first1=PAUL|title=How students can get cheaper Spotify|url=https://www.northernstar.com.au/news/spotify-premium-at-a-discounted-price-for-students/3168343/|website=northernstar.com.au|accessdate=12 October 2017}}</ref><ref>{{cite web|last1=Garun|first1=Natt|title=Spotify expands its student discount program to 33 more countries|url=https://www.theverge.com/2017/4/19/15362104/spotify-student-discount-program-33-new-countries|website=theverge.com|accessdate=12 October 2017}}</ref><ref>{{cite web|title=Students in 33 more countries can now get half-price Spotify subscriptions|url=http://mashable.com/2017/04/19/spotify-student-discount-international/#qGUnNdTquaqY|website=mashable.com|accessdate=12 October 2017}}</ref><ref>{{cite web|last1=Lancaster|first1=Luke|title=Students can now pick up Spotify Premium for half price|url=https://www.cnet.com/au/news/students-can-now-pick-up-spotify-premium-for-half-price/|website=cnet.com|accessdate=12 October 2017}}</ref>

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| 2017 || October 13 || || In Data sampled for August in the United States, {{w|GoDigital}} finds that Spotify has an ad supported eCPM ("effective cost per mille") of US$2.11 and a paid subscription eCPM (revenue/1000 streams) of US$6.19. This makes Spotify pay 75% more than YouTube on free streams and 515% more on paid streams.<ref>{{cite web|title=Free Streams On Spotify Pay 75% More Than YouTube, Paid Streams Pay 515% More|url=http://www.hypebot.com/hypebot/2017/10/free-streams-on-spotify-pay-75-more-than-youtube-paid-streams-pay-515-more.html|website=hypebot.com|accessdate=14 October 2017}}</ref><ref>{{cite web|title=Spotify Pays 75% More Than YouTube on Free Streams; 515% More on Paid Streams|url=http://det0nator.com/2017/10/13/spotify-pays-75-more-than-youtube-on-free-streams-515-more-on-paid-streams/|website=det0nator.com|accessdate=14 October 2017}}</ref><ref>{{cite web|title=Solutions To Close The YouTube Value Gap|url=http://www.hypebot.com/hypebot/2017/10/solutions-to-the-value-gap.html|website=hypebot.com|accessdate=14 October 2017}}</ref>

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