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| 2012 || March || || Tumblr reports 20 billion posts for over 50 million hosted blogs on its platform.<ref name="dwdw">{{cite web |last1=OLANOFF |first1=DREW |title=Surprisingly, porn only accounts for 2-4% of all content on Tumblr |url=https://thenextweb.com/insider/2012/06/15/surprisingly-porn-only-accounts-for-2-4-of-all-content-on-tumblr/ |website=thenextweb.com |accessdate=22 November 2019}}</ref>
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| 2012 || June || || Tumblr released its new and improved [[w:App Store (iOS)|iOS app]], where users can blog from anywhere at anytime on their mobile devices faster and more efficiently. <ref>{{cite web |last1=WEBER |first1=HARRISON |title=Tumblr will be launching a brand new iOS app next week, says David Karp |url=https://thenextweb.com/insider/2012/06/15/tumblr-will-be-launching-an-ios-app-next-week-says-david-karp/ |website=thenextweb.com |accessdate=23 November 2019}}</ref>
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| 2012 || June || || Tumblr reports that {{w|pornography}} only accounts for 2-4% of all content on the site.<ref name="dwdw"/>
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| 2012 || June || || "tumblr had its first big ad deal with adidas. Now with big companies wanting to be featured tumblr was able to bring in more money. This proved the extent of the popularity of tumblr"<ref name="a Breif History of tumblr"/>
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| 2012 || Year round || Financial || Tumblr makes about US$13 million in revenue in the year.<ref>{{cite web |title=Source: Tumblr Made Even Less Money Than Reported Last Year |url=http://valleywag.gawker.com/source-tumblr-made-even-less-money-than-reported-last-508851058 |website=valleywag.gawker.com/ |accessdate=22 November 2019}}</ref>
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| 2018 || January || || In a survey by the Korea Communications Standards Commission, Tumblr is branded one of the most visited websites containing obscene material among South Korean adolescents, with 465 out of the 10,000 respondents spending 14 minutes per session on the website on average.<ref>{{cite web |title=Tumblr Under Pressure Amid Growing Adult Content |url=http://koreabizwire.com/tumblr-under-pressure-amid-growing-adult-content/113925 |website=koreabizwire.com/ |accessdate=22 November 2019}}</ref>
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| 2019 || August || || {{w|Verizon}} agrees to sell {{w|Tumblr}} to {{w|WordPress}} owner {{w|Automattic}} for an undisclosed amount.<ref name="Verizon is selling Tumblr">{{cite web |title=Verizon is selling Tumblr to WordPress’ owner |url=https://www.theverge.com/2019/8/12/20802639/tumblr-verizon-sold-wordpress-blogging-yahoo-adult-content |website=theverge.com |accessdate=23 November 2019}}</ref>
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| 2019 || November || || Tumblr launches group messaging threads designed to connect people of different fandoms, a feature expected to provide a more direct bridge for users looking to discuss interests outside of the re-blogging a post. Unlike other similar community features on platforms like Facebook, which has various 'Groups' where users gravitate around interests, this group is programmed to last only 24 hours after being created.<ref>{{cite web |title=Tumblr is launching group messaging threads that will connect people of different fandoms and disappear after 24 hours |url=https://www.dailymail.co.uk/sciencetech/article-7657523/Tumblr-launches-group-messaging-threads-connect-fans-disappear-24-hours.html |website=dailymail.co.uk |accessdate=22 November 2019}}</ref>