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| 2012 || June || || "tumblr had its first big ad deal with adidas. Now with big companies wanting to be featured tumblr was able to bring in more money. This proved the extent of the popularity of tumblr"<ref name="a Breif History of tumblr"/>
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| 2012 || September || Growth || Tumblr reaches 73 million blogs.<ref name="dsss"/>
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| 2012 || Year round || Financial || Tumblr makes about US$13 million in revenue in the year.<ref>{{cite web |title=Source: Tumblr Made Even Less Money Than Reported Last Year |url=http://valleywag.gawker.com/source-tumblr-made-even-less-money-than-reported-last-508851058 |website=valleywag.gawker.com/ |accessdate=22 November 2019}}</ref>