62,734
edits
Changes
no edit summary
|-
| 2009 || || The concept of {{w|denomination effect}} is proposed by Priya Raghubir, professor at the {{w|New York University Stern School of Business}}, and Joydeep Srivastava, professor at [[w:University of Maryland, College Park|University of Maryland]], in their paper.<ref name="NPR">{{cite news|title=Why We Spend Coins Faster Than Bills|url=https://www.npr.org/templates/story/story.php?storyId=104063298|accessdate=7 April 2020|publisher=NPR|date=May 12, 2009}}</ref>
|-
| 2011 || || The {{w|IKEA effect}} is identified and named by {{w|Michael I. Norton}} of {{w|Harvard Business School}}, Daniel Mochon of {{w|Yale}}, and {{w|Dan Ariely}} of {{w|Duke University}}, who publish the results of three studies in this year.
|-
| 2011 || || "Cognitive Bias: The Google Effect. Also known as “digital amnesia”, the aptly named Google Effect describes our tendency to forget information that can be easily accessed online. First described in 2011 by Betsy Sparrow (Columbia University) and her colleagues, their paper described the results of several memory experiments involving technology."<ref name="thecustomer.net">{{cite web |title=Marketers Need To Be Aware Of Cognitive Bias |url=https://thecustomer.net/marketers-need-to-be-aware-of-cognitive-bias/?cn-reloaded=1 |website=thecustomer.net |accessdate=12 March 2020}}</ref>
