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| 2006 || || "Overcoming Bias began in November ’06 as a group blog on the general theme of how to move our beliefs closer to reality, in the face of our natural biases such as overconfidence and wishful thinking, and our bias to believe we have corrected for such biases, when we have done no such thing."<ref>{{cite web |title=Overcoming Bias |url=http://www.overcomingbias.com/about |website=overcomingbias.com |accessdate=13 March 2020}}</ref>
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| 2006 || || The {{w|Ostrich effect}} is coined by Galai & Sade.
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| 2009 || || The concept of {{w|denomination effect}} is proposed by Priya Raghubir, professor at the {{w|New York University Stern School of Business}}, and Joydeep Srivastava, professor at [[w:University of Maryland, College Park|University of Maryland]], in their paper.<ref name="NPR">{{cite news|title=Why We Spend Coins Faster Than Bills|url=https://www.npr.org/templates/story/story.php?storyId=104063298|accessdate=7 April 2020|publisher=NPR|date=May 12, 2009}}</ref>
