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| 1988 || || The {{w|Reactive devaluation}} bias is proposed by {{w|Lee Ross}} and Constance Stillinger.<ref name=RossStillinger1988>Lee Ross, Constance A. Stillinger, "Psychological barriers to conflict resolution", Stanford Center on Conflict and Negotiation, Stanford University, 1988, [https://books.google.com/books?id=R2QrAQAAIAAJ&focus=searchwithinvolume&q=reactive p. 4]</ref>
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| 1988 || || {{w|Samuelson}} and {{w|Zeckhauser}} demonstrate {{w|status quo bias}} using a questionnaire in which subjects faced a series of decision problems, which were alternately framed to be with and without a pre-existing status quo position. Subjects tended to remain with the status quo when such a position was offered to them.<ref name=Samuelson>{{cite journal | last1 = Samuelson | first1 = W. | last2 = Zeckhauser | first2 = R. | year = 1988 | title = Status quo bias in decision making | url = | journal = Journal of Risk and Uncertainty | volume = 1 | issue = | pages = 7–59 | doi=10.1007/bf00055564| citeseerx = 10.1.1.632.3193 }}</ref>
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| 1989 || || The term "{{w|curse of knowledge}}" is coined in a ''{{w|Journal of Political Economy}}'' article by economists {{w|Colin Camerer}}, {{w|George Loewenstein}}, and Martin Weber.
