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| 1991 || Social bias || The term illusory superiority is first used by the researchers Van Yperen and Buunk.
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| 1994 || || The {{w|Women are wonderful effect}} term is coined by researchers {{w|Alice Eagly}} and {{w|Antonio Mladinic}} in a paper, where they question the widely-held view that there was prejudice against women. <ref>{{cite web |title=“Women Are Wonderful” Effect |url=https://www.scribd.com/document/274926319/Women-Are-Wonderful-Effect |website=scribd.com |accessdate=10 April 2020}}</ref>
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| 1995 || || "Implicit bias was first described in a 1995 publication by Tony Greenwald and Mahzarin Banaji"<ref>{{cite web |title=PROJECT IMPLICIT LECTURES AND WORKSHOPS |url=https://www.projectimplicit.net/lectures.html |website=projectimplicit.net |accessdate=12 March 2020}}</ref>
