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| 1977 || || Ross, Green and House firstly define the {{w|false consensus effect}}.
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| 1978 || Memory bias || Loftus, Miller, and Burns conduct the original {{w|misinformation effect}} study.
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| 1979 || || "In 1979, professor of psychology and author Charles G. Lord sought answers[1] as to whether we might overcome the {{w|Bacon principle}}, or whether humans are always held hostage to their initial beliefs even in the face of compelling and contradictory evidence."
