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| 1977 || Social bias || A study conducted by {{w|Lee Ross}} and colleagues provides early evidence for a {{w|cognitive bias}} called the [[w:False-consensus effect|false consensus effect]], which is the tendency for people to overestimate the extent to which others share the same views.<ref>{{Cite journal|title = The "false consensus effect": An egocentric bias in social perception and attribution processes|journal = Journal of Experimental Social Psychology|pages = 279–301|volume = 13|issue = 3|doi = 10.1016/0022-1031(77)90049-x|first = Lee|last = Ross|first2 = David|last2 = Greene|first3 = Pamela|last3 = House|year = 1977}}</ref>
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| 1978 || Memory bias || Loftus, Miller, and Burns conduct the original {{w|misinformation effect}} study.<ref>{{cite journal |last1=Zaragoza |first1=Maria S. |last2=Belli |first2=Robert F. |last3=Payment |first3=Kristie E. |title=Misinformation Effectsand the Suggestibility of Eyewitness Memory}}</ref>
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| 1979 || || "In 1979, professor of psychology and author Charles G. Lord sought answers[1] as to whether we might overcome the {{w|Bacon principle}}, or whether humans are always held hostage to their initial beliefs even in the face of compelling and contradictory evidence."
