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| 2005 || December 20 || {{w|SEO contest}} || "v7ndotcom elursrebmem 2006. This competition from John Scott on the forum v7n.com was won by Scott Jones with second place Jim Westergren. The winner gave 50% of the prize money to a charity supporting Celiac Disease. The branded keyword v7ndotcom and secondary word elursrebmem (membersrule backwards) were used. The contest was announced December 20, 2005 and ended on May 15, 2006 at 12PM Pacific. There were prizes totaling over $9,000 with $7,000 to the winner and this was the biggest SEO competition at the time. Greg Boser didn't like one of the rules of this competition that required a link to V7N so he offered the same prize in exchange for linking to Matt Cutts blog instead. Greg ended up awarding his prize to Scott Jones. One major accomplishment for this contest was that it drew mainstream attention from the WSJ."<ref name="Previous SEO Competitions"/>
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| 2005 || || || "In 2005, Google starts personalizing search results, taking into account a user’s search history to come up with customized results pages when that user is logged in".<ref name="A Brief History of SEOd"/>
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| 2006 || February–May || || ""the four required words" 2006. Run from February 15th - May 15th, 2006, this contest had prizes of $100 for Google, $20 for MSN, $20 for Yahoo, $20 for A9, $20 in Google Images, $20 in A9 Images, and $20 in Ask Images. It was sponsored by milliondollarscreenshot.com and was the first contest to use an expression in quotes and targeted image search, even though no images were shown in the time of the contest."<ref name="Previous SEO Competitions"/>
| 2006 || || || " By 2006, Google rolled out a Maps Plus Box, which I was quite impressed by at the time."<ref name="20 Years of SEO: A Brief History of Search Engine Optimization"/>
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| 2006 || October || || "In October 2006, {{w|Google acquired user-generated video sharing network }} acquires {{w|YouTube }} for US$1.65 billion, which . Youtube would ultimately became become the second most used search property in the world."<ref name="20 Years of SEO: A Brief History of Search Engine Optimization"/>
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| 2006 || || || "Google also launched two incredibly important products in 2006:" "Google Webmaster Tools. Now known as the Search Console, Google Webmaster Tools let webmasters view crawling errors, see what searches your site showed up for, and request reinclusion."<ref name="20 Years of SEO: A Brief History of Search Engine Optimization"/>
