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| 1993 || || || There are approximately 600 websites online at the time.<ref name="seo.comf"/><ref name="William R."/>
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| 1993 || || || "The are about 10 Million + Internet Usersmillion internet users at the time."<ref name="seo.comf"/>
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| 1993 || || || "Primitive Web Search"<ref name="tellmeyourgoal.coms"/>
| 1996 || May || || " Inktomi launched Hotbot in May, 1996 "<ref name="tellmeyourgoal.coms"/>
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| 1996 || || || "The number of websites grows to 650 K + Websites Online,000, up from 100,000 websites in 1995."<ref name="seo.comf"/><ref name="William R."/>
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| 1996 || || || "The are about 74 Million + Internet million internet Usersat the time."<ref name="seo.comf"/>
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| 1997 || || || According to industry analyst [[w:Danny Sullivan (technologist)|Danny Sullivan]], the phrase "search engine optimization" probably comes into use around this time. Sullivan credits Bruce Clay as one of the first people to popularize the term.<ref>{{cite web|url=http://forums.searchenginewatch.com/showpost.php?p=2119&postcount=10|title=Who Invented the Term "Search Engine Optimization"?|author=Danny Sullivan|date=June 14, 2004|publisher=[[Search Engine Watch]]|archive-url=https://web.archive.org/web/20100423051708/http://forums.searchenginewatch.com/showpost.php?p=2119|archive-date=23 April 2010|accessdate=May 14, 2007}} See [https://groups.google.com/group/alt.current-events.net-abuse.spam/browse_thread/thread/6fee2777dc17b8ab/3858bff94e56aff3?lnk=st&q=%22search+engine+optimization%22&rnum=1#3858bff94e56aff3 Google groups thread].</ref> "all signs definitely point to the term SEO originating around 1997."<ref name="20 Years of SEO: A Brief History of Search Engine Optimization">{{cite web |title=20 Years of SEO: A Brief History of Search Engine Optimization |url=https://www.searchenginejournal.com/seo-101/seo-history/#close |website=searchenginejournal.com |accessdate=4 January 2020}}</ref> "In 1997, the words “search engine optimization” were first used by John Audette and Bruce Clay, and soon after SEO became a widely used term."<ref name="seo.comf">{{cite web |title=THE HISTORY OF SEARCH |url=https://www.seo.com/blog/the-history-of-search-infographic/ |website=seo.com |accessdate=10 January 2020}}</ref>
| 1997 || || || "Yandex Launched – Currently Russia’s largest search engine."<ref name="seo.comf"/>
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| 1997 || || || The number of websites surpasses 1,000,000, up from 100650,000 websites in 19951996.<ref name="William R."/><ref name="seo.comf"/>
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| 1998 || || || {{w|Larry Page}} and {{w|Sergey Brin}}, then graduate students at {{w|Stanford University}}, develop "Backrub", a search engine that rely on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, {{w|PageRank}}, is a function of the quantity and strength of {{w|inbound link}}s.<ref name="lgscalehyptxt">{{cite web|author1=Brin, Sergey |author2=Page, Larry |lastauthoramp=yes |url=http://www-db.stanford.edu/~backrub/google.html|title=The Anatomy of a Large-Scale Hypertextual Web Search Engine|publisher=Proceedings of the seventh international conference on World Wide Web|year=1998|pages=107–117|accessdate=3 January 2020}}</ref>
