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| 2010 || {{w|Vegetarianism}} || Study || {{w|Environmental vegetarianism}}. A report from the {{w|United Nations Environment Programme}}'s (UNEP) International Panel of Sustainable Resource Management states:<blockquote>Impacts from agriculture are expected to increase substantially due to population growth and increasing consumption of animal products. Unlike fossil fuels, it is difficult to look for alternatives: people have to eat. A substantial reduction of impacts would only be possible with a substantial worldwide diet change, away from animal products.<ref name="guardian-un">{{cite news|title=UN urges global move to meat and dairy-free diet|last=Carus|first=Felicity|newspaper={{w|The Guardian}}|date=2010-06-02|accessdate=9 April 2020|url=https://www.theguardian.com/environment/2010/jun/02/un-report-meat-free-diet}}</ref></blockquote> ||
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| 2010 || {{w|Veganism}} || Study (nutrition) || Study finds that, in the winter months, when the sun is weaker, omnivores living in the United Kingdom have nearly 40% more vitamin D3 in their blood than vegans.<ref>{{cite journal |last1=Crowe |first1=Francesca L |last2=Steur |first2=Marinka |last3=Allen |first3=Naomi E |last4=Appleby |first4=Paul N |title=Plasma concentrations of 25-hydroxyvitamin D in meat eaters, fish eaters, vegetarians and vegans: results from the EPIC–Oxford study |doi=10.1017/S1368980010002454 |url=https://www.cambridge.org/core/journals/public-health-nutrition/article/plasma-concentrations-of-25hydroxyvitamin-d-in-meat-eaters-fish-eaters-vegetarians-and-vegans-results-from-the-epicoxford-study/13C1A2796ADA3A318D4F3B7C105D9D9C}}</ref> || {{w|United Kingdom}}
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| 2011 || {{w|Veganism}} || Organization || {{w|Veganz}} is founded. It is the first vegan supermarket chain in Europe.<ref>{{cite web |title=Compassionate Consumption: How Veganism is Taking Over Mainstream Europe |url=http://counterpoint.uk.com/wp-content/uploads/2016/10/Compassionate-Consumption-Report.pdf |website=counterpoint.uk.com |accessdate=9 April 2020}}</ref> || {{w|Germany}}
