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| 1995 || || New web directory || [[wikipedia:LookSmart|LookSmart]] is released. It competes with [[wikipedia:Yahoo!|Yahoo!]] as a web directory, and the competition makes both directories more inclusive.
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| 1995 || Late year || || Search engine launch || {{w|Excite}} is commercially released as a crawling search engine.<ref name="thehistoryofseo.com"/><ref>{{cite book |last1=DESAI |first1=SANDEEP |last2=SRIVASTAVA |first2=ABHISHEK |title=SOFTWARE TESTING : A Practical Approach |url=https://books.google.com.ar/books?id=B4sQDAAAQBAJ&pg=PA280&dq=Excite+1995&hl=en&sa=X&ved=0ahUKEwibwo7-pNToAhVFE7kGHU08B3kQ6AEIQjAD#v=onepage&q=Excite%201995&f=false}}</ref><ref>{{cite book |last1=Comm |first1=Joel |title=Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs |url=https://books.google.com.ar/books?id=YkEdWYvuUk8C&pg=PA263&dq=Excite+1995&hl=en&sa=X&ved=0ahUKEwibwo7-pNToAhVFE7kGHU08B3kQ6AEIUjAF#v=onepage&q=Excite%201995&f=false}}</ref>
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| 1996 || January–March|| New web search engine || [[wikipedia:Larry Page|Larry Page]] and [[wikipedia:Sergey Brin|Sergey Brin]] begin working on [[wikipedia:BackRub|BackRub]], the predecessor to [[wikipedia:Google Search|Google Search]]. The crawler begins activity in March.<ref name=internetseh/>
