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| 2011 || June || Competition || Tumblr counts 20,873,182 blogs, surpassing WordPress.com by about 85,000.<ref name="mashable.com"/>
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| 2011 || October || || Tumblr becomes the first blogging platform to host United States President {{w|Barack Obama}}'s blog.<ref>{{cite web |title=Airbnb and Dropbox among companies tipped to IPO |url=https://www.smartcompany.com.au/startupsmart/advice/startupsmart-growth/airbnb-and-dropbox-among-companies-tipped-to-ipo/ |website=smartcompany.com.au |accessdate=25 November 2019}}</ref>
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| 2012 || January 29 || || As of date, Tumblr hosts more than 42 million blogs, ranging from politics to music and pictures.<ref name="theguardian.com"/> In the same month, Tumblr announces a milestone 15 billion page views every month, from the site's 120 million unique viewers.<ref name="Pinterest Tops Tumblr in National Popularity?">{{cite web |title=Pinterest Tops Tumblr in National Popularity? |url=https://uk.pcmag.com/web-sites/62469/pinterest-tops-tumblr-in-national-popularity |website=uk.pcmag.com |accessdate=22 November 2019}}</ref>
