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Timeline of Tumblr

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| 2012 || May || Ranking || Tumblr enters comScore's list of the top 50 web properties in the United States, surpassing [[w:Target Corporation|Target]] and {{w|Discovery Digital Media}}.<ref name="mobile"/>
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| 2012 || June || Product || Tumblr released releases its new and improved [[w:App Store (iOS)|iOS app]], where users can blog from anywhere at anytime on their mobile devices faster and more efficiently.<ref>{{cite web |last1=WEBER |first1=HARRISON |title=Tumblr will be launching a brand new iOS app next week, says David Karp |url=https://thenextweb.com/insider/2012/06/15/tumblr-will-be-launching-an-ios-app-next-week-says-david-karp/ |website=thenextweb.com |accessdate=23 November 2019}}</ref>
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| 2012 || June || || Tumblr reports that {{w|pornography}} only accounts for 2-4% of all content on the site.<ref name="dwdw"/>
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