View source for Timeline of Facebook

{{Attribute English Wikipedia|original-exists=yes|substantial-edits=yes}}

{{see also|Wikipedia:History of Facebook}}

This is a timeline of [[w:Facebook|Facebook]].

==Major trends==

===Userbase===

{| class="sortable wikitable"
! Time period !! Key developments at Facebook
|-
| February 2004{{snd}}September 2006 || Facebook gradually enlarges the set of people who are allowed to register, starting from [[w:Harvard University|Harvard University]] only in February 2004, then gradually expanding to more US universities, then moving to international student networks, and finally switching to open registration in September 2006: anybody who is at least 13 and has a valid email address can sign up.
|-
| September 2006 onward || Even as Facebook's userbase keeps increasing, the eligibility requirements for Facebook remain largely the same. At some point, Facebook starts allowing people to register with either an email address or a mobile phone, thereby making it possible for people who do not have email addresses to register.
|}

===Product and accessibility===

{| class="sortable wikitable"
! Time period !! Key developments at Facebook
|-
| 2005 onward, but largely concentrated September 2006–September 2009 ||Facebook develops some of the core social infrastructure that would come to define the user experience for many years to come, starting with photos and the ability to tag friends in them (October and December 2005), Facebook's News Feed (September 2006), and then proceeding to [[w:Facebook Platform|Facebook Platform]] in May 2007, an attempt to get developers to create applications for use within Facebook. The ability to [[w:@-tag|@-tag]] friends in posts and comments is introduced in September 2009.
|-
| Concentrated 2009–2011 || Facebook works on becoming the "social layer" of the web, with the (now deprecated) name [[w:Facebook Connect|Facebook Connect]], that allows Facebook's like buttons to be displayed on external websites, and also allows them to use Facebook for logins.
|-
| Concentrated 2012 onward, with some early moves in 2010 and 2011 || Facebook shifts attention to mobile phones. At the low end of the market, this includes initiatives such as [[w:Facebook Zero|Facebook Zero]] and [[w:Facebook for SIM|Facebook for SIM]]. At the high end, this includes development and improvement of iOS and Android apps, as well as initiatives such as [[w:Facebook Home|Facebook Home]] and [[w:Facebook Paper|Facebook Paper]] (the latter, in January 2014, is the first product of Facebook Creative Labs, Facebook's in-house initiative for small teams to work on standalone mobile apps). Facebook also acquires a number of mobile-focused companies, such as [[w:Instagram|Instagram]] and [[w:WhatsApp|WhatsApp]], and fails to acquire [[w:Snapchat|Snapchat]]. The company's vision evolves to being a family of interconnected apps rather than a single standalone product, and this vision is explicitly articulated at the 2015 F8 conference.<ref name=f8-2015-big-picture/>
|-
| Late 2011 onward || Facebook reimagines some of its core infrastructure, replacing the profile and wall with the new Timeline, and replacing search with [[w:Facebook Graph Search|Facebook Graph Search]]. A plan to significantly redesign the News Feed, announced March 2013, is abandoned a few months later.
|-
| 2013 onward || Facebook moves more aggressively into [[w:Twitter|Twitter]] territory: it launches support for [[w:hashtag|hashtag]]s and hashtag-based search, and also introduces trending topics.
|-
| 2014 onward, picking up steam in 2015 and 2016 || Facebook starts making a new set of changes to its news feed, driven by the Feed Quality Program. More so than previous sets of changes, new changes are based on extensive efforts to gather feedback, including in-person feedback from focus groups and more large-scale surveys. The changes include more explicit identification of hoaxes and the greater use of signals such as time spent viewing a piece of content in the feed and time spent reading the article off Facebook. Machine learning and AI techniques are also used increasingly in the service of improving feed quality.
|-
| 2015 onward, with major rollout in early 2016 || Facebook expands aggressively into live-streaming with the launch of [[w:Facebook Live|Facebook Live]].
|}

==Full timeline==

{| class="sortable wikitable"
! Year !! Month and date (if available) !! Event type !! Event
|-
| 2003 || October 28 || Prelude || [[w:Mark Zuckerberg|Mark Zuckerberg]] releases [[w:Facemash|Facemash]], the predecessor to Facebook. It is described as a [[w:Harvard University|Harvard University]] version of [[w:Hot or Not|Hot or Not]].<ref>{{cite news|url=http://www.thecrimson.com/article.aspx?ref=357292 |title=Hundreds Register for New Facebook Website |first=Alan J. |last=Tabak |date=February 9, 2004 |publisher=Harvard Crimson |accessdate=2008-11-07 |archiveurl=https://web.archive.org/web/20050403215543/www.thecrimson.com/article.aspx?ref=357292 |archivedate=2005-04-03}}</ref>
|-
| 2004 || January || Creation || Mark Zuckerberg begins with his fellow co-founders writing Facebook.<ref>{{cite web| author=Kim-Mai Cutler |url=http://venturebeat.com/2010/07/20/zuckerberg-ceglia/ |title=Zuckerberg had a contract with man suing for 84% ownership of Facebook |publisher=VentureBeat |date=2010-07-20 |accessdate=2012-02-09}}</ref>
|-
| 2004 || January 11 || Creation || Zuckerberg registers thefacebook.com domain.<ref>{{cite web|url=http://facecrooks.com/Blog/In-the-News/Mark-Zuckerbergs-Faceoff-with-Harvard-Grad-Trio..-AGAIN.html |title=Mark Zuckerberg’s Faceoff with Harvard Grad Trio.. AGAIN.. |publisher=facecrooks.com |date=12 January 2011|accessdate=2 September 2012}}</ref>
|-
| 2004 || February 4 || Creation || Zuckerberg launches Facebook as a Harvard-only social network.<ref name="skepticism">{{cite web|accessdate=2008-04-30|url=http://online.wsj.com/article/SB118539991204578084.html?mod=googlenews_wsj|title=Judge Expresses Skepticism About Facebook Lawsuit |work=[[w:The Wall Street Journal|The Wall Street Journal]]|date=2007-07-25|author=Seward, Zachary M. }}</ref><ref>{{cite web|last=Author |first=Guest |url=http://www.readwriteweb.com/archives/mark_zuckerberg_inspiration_for_facebook_before_harvard.php |title=Did Mark Zuckerberg's Inspiration for Facebook Come Before Harvard? |publisher=Readwriteweb.com |date=2009-05-10 |accessdate=2012-02-09}}</ref><ref>{{cite web|url=http://www.exeter.edu/news_and_events/news_events_5594.aspx |title=Phillips Exeter Academy &#124; Face-to-Face with Mark Zuckerberg '02 |publisher=Exeter.edu |date=2007-01-24 |accessdate=2012-02-09}}</ref>
|-
| 2004 || March || Userbase || Facebook expands to [[w:MIT|MIT]], [[w:Boston University|Boston University]], [[w:Boston College|Boston College]], [[w:Northeastern University|Northeastern University]], [[w:Stanford University|Stanford University]], [[w:Dartmouth College|Dartmouth College]], [[w:Columbia University|Columbia University]], and [[w:Yale University|Yale University]].<ref name="timeline">{{cite web|accessdate=2008-03-05|url=https://www.facebook.com/press/info.php?timeline|title=Press Room |publisher=Facebook|date=2007-01-01 }}</ref>
|-
| 2004 || April 13 || Financial/legal || Zuckerberg, [[w:Dustin Moskovitz|Dustin Moskovitz]], and [[w:Eduardo Saverin|Eduardo Saverin]] form Thefacebook.com LLC, a partnership<ref name=valleywag1>{{cite news|author=Owen Thomas|title = A brief history of Mark Zuckerberg's legal woes|url=http://valleywag.gawker.com/280901/a-brief-history-of-mark-zuckerbergs-legal-woes|publisher=ValleyWag |date=2007-07-20}}</ref>
|-
| 2004 || June || Funding || Facebook receives its first investment from [[w:Peter Thiel|Peter Thiel]] for US$500,000.<ref name="beware">{{cite web|accessdate=2008-04-30|url=http://www.theage.com.au/news/general/beware-facebook/2008/01/18/1200620184398.html?page=fullpage#contentSwap2|title=Why you should beware of Facebook |work=[[w:The Age|The Age]]|date=2008-01-20 }}</ref>
|-
| 2004 || June || Financial/legal || Facebook [[w:Incorporation (business)|incorporate]]s into a new company, and [[w:Sean Parker|Sean Parker]] (early employee of [[w:Napster|Napster]]) becomes its president.<ref name="NYT_260505">{{cite news | author = Rosen, Ellen | title = Student's Start-Up Draws Attention and $13 Million | url = https://www.nytimes.com/2005/05/26/business/26sbiz.html?_r=2&scp=1&sq=thefacebook+parker&st=nyt | publisher = The New York Times | date = 2005-05-26 | accessdate = 2009-05-18 }}</ref>
|-
| 2004 || June || Physical location || Facebook moves its base of operations to [[w:Palo Alto, California|Palo Alto, California]].<ref name="timeline" />
|-
| 2004 || August || Product || To compete with growing campus-only service [[w:i2hub|i2hub]], Zuckerberg launches [[w:Wirehog|Wirehog]]. It is a precursor to [[w:Facebook Platform|Facebook Platform]] applications.<ref name=hcrimson1>{{cite news|publisher=Harvard Crimson|url=http://www.thecrimson.com/article/2004/8/13/zuckerberg-programs-new-website-having-seemingly/|date=2004-08-13| title=Zuckerberg Programs New Website|author=Alan J. Tabak}}</ref>
|-
| 2004 || September || Financial/legal || [[w:ConnectU|ConnectU]] files a lawsuit against Zuckerberg and other Facebook founders.<ref name="valleywag1"/>
|-
| 2004 || December 30 || Userbase || Facebook achieves its one millionth registered user.<ref name=Telegraph>{{Cite news|title=Facebook: 10 milestones on the way to social success|url=http://www.telegraph.co.uk/technology/facebook/8048220/Facebook-10-milestones-on-the-way-to-social-success.html|newspaper=[[w:The Daily Telegraph|The Daily Telegraph]]|publisher=[[w:Telegraph Media Group|Telegraph Media Group]]|location=[[w:London|London]]|issn=0307-1235|oclc=6412514|date=October 7, 2010|accessdate=May 26, 2012|archiveurl=http://www.webcitation.org/67wy7nV9r|archivedate=May 26, 2012|deadurl=no}}</ref>
|-
| 2005 || Early year || Userbase || Facebook adds international university networks<ref name="Facebook S1 document, page 43"/>
|-
| 2005 || May 26 || Funding|| [[w:Accel Partners|Accel Partners]] invests $13 million into Facebook.<ref name="valleywag1"/>
|-
| 2005 || July 19 || Acquisition talks || [[w:News Corp|News Corp]] acquires [[w:MySpace|MySpace]], spurring rumors about the possible sale of Facebook to a larger media company.<ref>{{cite news|accessdate=2008-03-07|url=http://news.bbc.co.uk/2/hi/business/4695495.stm|title=News Corp in $580&nbsp;m internet buy|publisher=BBC News|date=2005-07-19 }}</ref>
|-
| 2005 || August 23 || Product || Facebook acquires Facebook.com domain for $200,000.<ref name="valleywag1"/>
|-
| 2005 || September || Product || Facebook launches a high school version of the website.<ref name="Facebook S1 document, page 43">Facebook S1 document, page 43.</ref>
|-
| 2005 || October || Product || Facebook launches its photos feature with no restrictions on storage (but without the ability to tag friends).<ref name=huffpo-infographic>{{cite web|url=http://www.huffingtonpost.com/2011/08/02/facebook-photos-infographic_n_916225.html|title = A History Of Facebook Photos (INFOGRAPHIC)|last = Kanalley|first = Craig|date = August 2, 2011|accessdate = January 23, 2014|publisher = ''[[w:Huffington Post|Huffington Post]]''}}</ref>
|-
| 2005 || December || Product || Facebook introduces the ability to tag friends in photos.<ref name=huffpo-infographic/>
|-
| 2006 || unknown || Financial/legal || A leaked [[w:cash flow statement|cash flow statement]] shows that Facebook had a net gain of $5.66 million for the 2005 [[w:fiscal year|fiscal year]].<ref name="cash flows">{{cite web|accessdate=April 30, 2008|url=http://www.neelscompany.com/a-leaked-facebooks-cash-flow-statement-from-2005/|title=Statement of Cash Flows | language=French | publisher=Neels Company }}</ref>
|-
| 2006 || March 28 || Acquisition talks || A potential acquisition of Facebook is reportedly under negotiations, for $750 million first, then later $2 billion.<ref name=2bil>{{cite news | first=Steve | last=Rosenbush | url=http://www.businessweek.com/technology/content/mar2006/tc20060327_215976.htm | title=Facebook's on the Block | work=BusinessWeek| date=2006-03-28 | accessdate=2006-04-03}}</ref>
|-
|2006 || August 22 || Product || Facebook launches a blogging feature known as "Facebook Notes".<ref name="MashableNotes">{{cite web |url=http://mashable.com/2006/08/22/facebook-notes-facebook-adds-blogs/#e8nU0D3CAaqb |title=Facebook Notes - Facebook Adds Blogs |newspaper=Mashable.com |date=  |author= |accessdate= January 9, 2016}}</ref>
|-
|2006
|October
|Userbase
|Facebook expands to UK Universities
|-
| 2006 || September 6 || Product (news feed) || Facebook launches News Feed.<ref name=news-feed-launch>{{cite web|url=https://www.facebook.com/blog/blog.php?post=2207967130|title = Facebook Gets a Facelift|last = Sanghvi|first = Ruchi|publisher = Facebook (blog)|date = 2006-09-05|accessdate = 2013-04-23}}</ref> The original news feed is an algorithmically generated and constantly refreshing summary of updates about the activities of one's friends. The concept is relatively new at the time, with [[w:Twitter|Twitter]] having launched only a few months in advance.
|-
| 2006 || September || Acquisition talks || Facebook discusses with [[w:Yahoo!|Yahoo!]] about the latter possibly acquiring the former, for $1 billion.<ref name="2bil"/>
|-
| 2006 || September 26 || Userbase || Facebook is open to everyone aged 13 and over, and with a valid [[w:email address|email address]].<ref name="welcome">{{cite news | first=Carolyn | last=Abram | url=http://blog.facebook.com/blog.php?post=2210227130|accessdate=2008-03-08|publisher=Facebook | title=Welcome to Facebook, everyone | date=2006-09-26}}</ref>
|-
|2007 || January 10 || Product || Facebook launches m.facebook.com and officially announces mobile support.<ref name="TechCrunchMobile">{{cite web |url=http://techcrunch.com/2007/01/10/facebook-goes-mobile/ |title=Facebook Goes Mobile |newspaper=Techcrunch.com |date=  |author= |accessdate= January 9, 2016}}</ref>
|-
| 2007 || May 24 || Product ||Facebook announces [[w:Facebook Platform|Facebook Platform]] for developers to build applications on top of Facebook's social graph.<ref>{{Cite web|url=http://techcrunch.com/2007/05/24/facebook-launches-facebook-platform-they-are-the-anti-myspace/|title = Facebook Launches Facebook Platform; They are the Anti-MySpace|last = Arrington|first = Michael|date = May 24, 2007|accessdate = January 23, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://mashable.com/2007/05/20/facebook-f8/|publisher = ''[[w:Mashable|Mashable]]''|title = Major Facebook Announcement Thursday: Facebook Platform|date = May 20, 2007|accessdate = January 23, 2014|last = Cashmore|first = Pete}}</ref>
|-
| 2007 || October 24 || Funding || [[w:Microsoft|Microsoft]] announces that it will purchase a 1.6% share of Facebook for $240&nbsp;million, giving Facebook a total implied value of around $15&nbsp;billion.<ref name="MSPR1">{{cite web |url=http://www.microsoft.com/Presspass/press/2007/oct07/10-24FacebookPR.mspx |title=Facebook and Microsoft Expand Strategic Alliance |accessdate=November 8, 2007 |publisher=[[w:Microsoft|Microsoft]] |date=October 24, 2007 }}</ref>
|-
| 2007 || November 6 || Product (news feed) || Facebook launches [[w:Facebook Beacon|Facebook Beacon]] with 44 partner sites at the time of launch. Beacon is part of Facebook's advertisement system that sends data from external websites to Facebook, for the purpose of allowing targeted advertisements and allowing users to share their activities with their friends. Certain activities on partner sites are published to a user's News Feed.<ref>{{cite news | title=Leading Websites Offer Facebook Beacon for Social Distribution | date= 2007-11-06 | work = Facebook Press Room | url =https://www.facebook.com/press/releases.php?p=9166 | accessdate = 2007-12-03 | language = }}</ref> On the same day, Facebook launched Facebook Pages.<ref name="BizWeekPages">{{cite web |url=http://www.bloomberg.com/news/articles/2007-11-05/facebook-declares-new-era-for-advertising |title=Facebook Declares New Era for Advertising |newspaper=Bloomberg BusinessWeek |date= November 6, 2007 |author= |accessdate= January 9, 2016}}</ref>
|-
|2007 || November 19 || Product || Facebook removes "is" from status updates, allowing users to adopt a more free-form version of status updates.<ref name="MashableIs">{{cite web |url=http://mashable.com/2007/11/19/facebook-status-updates/#yzQbfq27fgqV |title=Facebook Removing "is" from Status Updates |newspaper=Mashable.com |date=  |author= |accessdate= January 9, 2016}}</ref>
|-
| 2008 || May || Team || [[w:Adam D'Angelo|Adam D'Angelo]], an early employee and [[w:chief technology officer|chief technology officer]], leaves Facebook.<ref name="VentureBeatAdam">{{cite web |url=http://venturebeat.com/2008/05/11/facebook-cto-adam-dangelo-to-leave-or-at-least-take-an-extended-vacation/ |title=Facebook CTO Adam D&#039;Angelo to leave the company |newspaper=Venturebeat.com |date=  |author= |accessdate= January 9, 2016}}</ref>
|-
| 2008 || June || Financial/legal || Facebook settles both lawsuits, ''[[w:ConnectU|ConnectU]] vs [[w:Facebook|Facebook]], [[w:Mark Zuckerberg|Mark Zuckerberg]] et al.'' and ''[[w:intellectual property|intellectual property]] theft, [[w:Wayne Chang|Wayne Chang]] et al.'' over [[w:The Winklevoss Chang Group|The Winklevoss Chang Group]]'s Social Butterfly project. The settlement effectively had Facebook acquiring [[w:ConnectU|ConnectU]] for $20 million in cash and over $1.2 million in shares, valued at $45 million based on $15 billion company valuation.<ref>{{cite news|publisher=Boston Globe|url=http://www.boston.com/business/technology/articles/2008/06/27/facebook_connectu_settle_dispute/|date=2008-06-27| title=Facebook, ConnectU Settle Dispute|author=Michael Levenson}}</ref>
|-
| 2008 || June 25 || Product || Facebook allows users to comment on items in their friends' mini-feeds.<ref name="AdWeekComments">{{cite web |url=http://www.adweek.com/socialtimes/breaking-facebook-taking-on-friendfeed/304528 |title=Breaking: Facebook Taking on FriendFeed, Launching Mini-Feed Comments |newspaper=Adweek.com |date=  |author= |accessdate= January 9, 2016}}</ref>
|-
| 2008 || July 21 || Product || Facebook launches a complete site redesign with options for tabbed redesign, and allows users to opt into it.<ref name="Redesign">{{cite web |url=https://www.facebook.com/notes/facebook/check-out-the-new-facebook/23612952130 |title=Check out the new Facebook |newspaper=Https: |date=  |author= |accessdate= January 9, 2016}}</ref><ref name="ArsTechnica">{{cite web |url=http://arstechnica.com/information-technology/2008/07/hands-on-facebook-redesign-tries-to-clear-the-social-smog/ |title=Hands on: Facebook redesign tries to clear the social smog |newspaper=Ars Technica |date= July 21, 2008 |author= |accessdate= January 9, 2016}}</ref><ref name="MyUser_Alishatesttest.blogspot.com_January_9_2016c">{{cite web |url=http://alishatesttest.blogspot.com/2013/04/take-look-at-facebooks-profile-design.html |title=Lish Test: Take a Look at Facebook's Profile Design in 2007, 2008 & 2013 while I test Blogger's Google+ Commenting Module |newspaper=Alishatesttest.blogspot.com |date=  |author= |accessdate= January 9, 2016}}</ref> By September 2008, it forces all users to opt-in.<ref name="AdWeekForcedRedesign">{{cite web |url=http://www.adweek.com/socialtimes/old-facebook-will-be-gone-next-week-better-app-access-coming/213446?red=if |title=Old Facebook Will be Gone Next Week; Better App Access Coming |newspaper=Adweek.com |date=  |author= |accessdate= January 9, 2016}}</ref>
|-
| 2008 || August || Financial/legal || Employees reportedly privately sell their shares to venture capital firms, at a company valuation of between $3.75 billion to $5 billion.<ref name="BW-6Aug08">{{cite web|url=http://www.businessweek.com/magazine/content/08_33/b4096000952343.htm?chan=rss_topEmailedStories_ssi_5|title=Facebook Stock For Sale|accessdate=2008-08-06|publisher=BusinessWeek}}</ref>
|-
| 2008 || October || Physical location || Facebook sets up its international headquarters in [[w:Dublin|Dublin]], [[w:Ireland|Ireland]].<ref>{{cite web|accessdate=2008-11-30|url=https://www.facebook.com/press/releases.php?p=59042|title=Press Releases|publisher=Facebook|date=2008-11-30}}</ref>
|-
| 2008 || November || Product || Facebook launches Facebook Credits in order to help users purchase Facebook gifts.<ref name="MyUser_Adweek.com_January_9_2016c">{{cite web |url=http://www.adweek.com/socialtimes/facebook-credits-part-i-the-story-so-far/313435 |title=Facebook Credits – Part I: The Story So Far |newspaper=Adweek.com |date=  |author= |accessdate= January 9, 2016}}</ref>
|-
| 2009 || February 9 || Product || Facebook activates the [[w:Facebook like button|Facebook like button]].<ref name="MyUser_Techcrunch.com_January_9_2016c">{{cite web |url=http://techcrunch.com/2009/02/09/facebook-activates-like-button-friendfeed-tires-of-sincere-flattery/ |title=Facebook Activates "Like" Button; FriendFeed Tires Of Sincere Flattery |newspaper=Techcrunch.com |date=  |author= |accessdate= January 9, 2016}}</ref>
|-
| 2009 || August || Acquisitions || Facebook acquires [[w:FriendFeed|FriendFeed]].<ref>[http://www.techcrunch.com/2009/08/10/facebook-acquires-friendfeed/ Facebook Acquires FriendFeed] Techcrunch</ref>
|-
| 2009 || September || Financial/legal || Facebook claims that it has turned cash flow positive for the first time.<ref>{{cite news|url=http://www.cbc.ca/technology/story/2009/09/16/tech-facebook-300-million-users.html |title=Facebook 'cash flow positive,' signs 300M users |publisher=Cbc.ca |date=2009-09-16 |accessdate=2010-03-23}}</ref>
|-
| 2009 || September 10 || Product || Facebook announces a feature whereby people can @-tag friends in their status updates and comments.<ref>{{cite web|url=http://techcrunch.com/2009/09/10/facebook-turns-to-twitter-for-inspiration-again-brings-tagging-to-status-updates/|title = Facebook Turns To Twitter For Inspiration Again, Brings @ Tagging To Status Updates|last = Rao|first = Leena|date = September 10, 2009|accessdate = January 26, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://www.insidefacebook.com/2009/09/10/facebook-launching-status-tagging-for-friends-pages-events-and-groups-today/|title = @Facebook Launching Status Tagging for Friends, Pages, Events, and Groups Today|last = Smith|first = Justin|date = September 10, 2009|accessdate = January 26, 2014|publisher = [[w:Inside Facebook|Inside Facebook]]}}</ref>
|-
| 2009 || September || Product || Facebook shuts down Beacon.
|-
| 2010 || February || Acquisitions || Facebook acquires Malaysian contact-importing startup Octazen Solutions.<ref>{{cite web|last=Arrington |first=Michael |url=http://techcrunch.com/2010/02/19/octazen-what-the-heck-did-facebook-just-buy-exactly-and-why/ |title=Facebook acquires contact-importing company Octazen |publisher=Tech crunch.com |date=2010-02-19 |accessdate=2010-03-23}}</ref>
|-
| 2010 || April 2 || Acquisitions || Facebook announces the acquisition of photo-sharing service called Divvy-shot for an undisclosed amount.<ref>{{cite news|url=http://techcrunch.com/2010/04/02/facebook-buys-up-divvyshot-to-make-facebook-photos-even-better/|title= Facebook buys photo service Divvyshot|date=2 April 2010|accessdate=5 April 2010}}</ref>
|-
| 2010 || April 19 || Product || Facebook introduces Community Pages, which are Pages that are populated with articles from [[w:Wikipedia|Wikipedia]].<ref>[http://techcrunch.com/2010/04/19/facebook-introduces-community-pages-hopes-to-make-them-best-collections-of-shared-knowledge/ "Facebook Introduces Community Pages, Hopes To Make Them “Best Collections Of Shared Knowledge”"]. TechCrunch. Retrieved July 11, 2010.</ref>
|-
| 2010 || April 21 || Product || {{anchor|Instant Personalization}} Facebook introduces Instant Personalization, starting with Microsoft Docs, [[w:Yelp, Inc.|Yelp]], and [[w:Pandora Radio|Pandora]].<ref>{{cite web|url=http://blog.facebook.com/blog.php?post=383404517130 |title=Building the Social Web Together &#124; Facebook |publisher=Blog.facebook.com |date=2010-04-21 |accessdate=2012-02-09}}</ref> It also starts allowing external websites to embed the like button.<ref>{{cite web|url=https://www.facebook.com/notes/facebook/new-ways-to-personalize-your-online-experience/383515372130|title = New Ways to Personalize Your Online Experience|last= Haugen|first = Austin|date = April 21, 2010|accessdate = January 23, 2014|publisher = Facebook}}</ref>
|-
| 2010 || May 18 || Accessibility || Facebook launches [[w:Facebook Zero|Facebook Zero]], allowing for free access to a text-only version of Facebook's mobile website with some carriers.<ref name=facebook-zero-page>{{cite web|url=https://www.facebook.com/notes/facebook/fast-and-free-facebook-mobile-access-with-0facebookcom/391295167130|title = Fast and Free Facebook Mobile Access with 0.facebook.com|publisher = [[w:Facebook|Facebook]]|last = Murlidhar|first = Sid|date = May 18, 2010|accessdate = January 15, 2014}}</ref>
|-
| 2010 || June || Financial/legal || Facebook employees sell shares of the company on [[w:SecondMarket|SecondMarket]] at a company valuation of $11.5 billion.<ref>{{cite news|url=http://www.pcworld.com/article/198951/what_is_your_facebook_data_worth.html|publisher=PC World|title=What Is Your Facebook Data Worth?|author=Narasu Rebbapragada|date=2010-06-20}}</ref> Facebook also announces the start of the Like button being available for comments.<ref>"https://blog.facebook.com/blog.php?post=399440987130"</ref>
|-
| 2010 || October 1 || Popular culture || ''[[w:The Social Network|The Social Network]]'', a film about the beginnings of Facebook directed by [[w:David Fincher|David Fincher]] is released. The film is met with widespread critical acclaim as well as commercial success; however, Mark Zuckerberg says that the film is a largely inaccurate account of what happened.
|-
|2010 || December || Product || Facebook launches a redesign that emphasizes the most important parts of someone's life, including one's biographic information, photos, education, work experience, and important relationships. It replaces the tabs at the top of each profile page with links on the left side of the page.<ref name="MyUser_Pcworld.com_January_9_2016c">{{cite web |url=http://www.pcworld.com/article/212519/facebooks_profile_redesign_a_tour.html |title=Facebook's Profile Redesign: A Tour |newspaper=Pcworld.com |date=  |author= |accessdate= January 9, 2016}}</ref>
|-
| 2011 || January || Funding || $500 million is invested into Facebook for 1% of the company, placing its worth at $50 billion.<ref>{{cite news|url=http://dealbook.nytimes.com/2011/01/02/goldman-invests-in-facebook-at-50-billion-valuation/|publisher=NYTimes|title=Goldman Offering Clients a Chance to Invest in Facebook|author=Susanne Craig and Andrew Ross Sorkin|date=2011-01-02}}</ref>
|-
| 2011 || February || Political activism ||  Facebook adds new "civil union" option for [[w:same-sex partnerships|gay partnerships]].<ref>{{cite web|url=http://www.africanaonline.com/2011/02/facebook-adds-new-options-for-relationship-status/ |title=Facebook Adds New Options for Relationship Status |publisher=Africana Online |date=2011-02-22 |accessdate=2012-02-09}}</ref>
|-
| 2011 || February || Product || Facebook application and content aggregator [[w:Pixable|Pixable]] estimates that Facebook will host 100 billion photos by summer 2011.<ref>{{cite web|author=Sarah Kessler 122 |url=http://mashable.com/2011/02/14/facebook-photo-infographic/?asid=c228f21b |title=Facebook Photos By the Numbers [INFOGRAPHIC&#93; |publisher=Mashable.com |date=2011-02-14 |accessdate=2012-02-09}}</ref>
|-
| 2011 || March 20 || Acquisitions || Facebook acquires Israeli mobile startup Snaptu, that had built its own stripped-down Facebook mobile application, for an estimated $60 – $70 Million.<ref>{{cite web|url = https://techcrunch.com/2011/03/20/facebook-reportedly-acquires-snaptu-for-an-estimated-60-70-million/|title = Confirmed: Facebook Acquires Snaptu (For An Estimated $60 – $70 Million)| last = Wauters|first = Robin|date = March 20, 2011|accessdate = July 10, 2017|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = https://www.theguardian.com/technology/2011/mar/21/facebook-buys-snaptu|url = https://www.theguardian.com/technology/2011/mar/21/facebook-buys-snaptu|title = Facebook buys mobile startup Snaptu. Social networking site's latest acquisition enables people to use smartphone-like applications on simpler 'feature' phones|date = March 21, 2011|accessdate = July 10, 2017|publisher = ''[[w:The Guardian|The Guardian]]''}}</ref> The acquisition would lead to the launch of "Facebook for Every Phone" in July, and the launch of Facebook Lite in 2014.
|-
| 2011 || June 28 || Competition || [[w:Google|Google]] launches [[w:Google+|Google+]], widely perceived as a competitor to Facebook. Commentators believe that Facebook's subsequent rapid release of new features and improvements may have in part been hastened due to competition from Google+.<ref>{{cite web|url=http://mashable.com/2011/06/28/google-plus/|title = Google Launches Google+ To Battle Facebook [PICS]|last = Parr|first = Ben|date = June 28, 2011|accessdate = January 23, 2014|publisher = [[w:Mashable|Mashable]]}}</ref><ref name=post-length-war/>
|-
| 2011 || July 6 || Product || Facebook partners with Skype to add video chat and updates its website interface to make messaging more seamless.<ref>{{Cite web|url=http://thenextweb.com/facebook/2011/07/06/facebook-announces-video-chat-with-skype-integration/|title = Facebook Announces Video Chat with Skype Integration|publisher = ''The Next Web''|date = July 6, 2011|accessdate = January 23, 2014|last = Boyd Moyers|first = Courtney}}</ref><ref>{{cite web|author=Warwick Ashford |url=http://www.computerweekly.com/Articles/2011/07/07/247205/Facebook-partners-with-Skype-to-add-video-calling-to-social-network.htm |title=Facebook partners with Skype to add video calling to social network infrastructure |publisher=Computerweekly.com |date=2011-07-07 |accessdate=2012-02-09}}</ref>
|-
| 2011 || July 12 || Accessibility || Facebook launches "Facebook for Every Phone", a stripped-down version of the Facebook experience accessible on over 2,500 mobile phones across the globe.<ref>{{cite web|url = https://venturebeat.com/2011/07/12/facebook-for-every-phone-app-free-data/|title = New “Facebook for Every Phone” app aims to boost international usage|last = Cheredar|first = Tom|date = July 12, 2011|accessdate = July 9, 2017}}</ref><ref>{{cite web|url = http://www.businessinsider.com/facebook-for-every-phone-2011-7|title = The New Facebook App Now Supports 2,500 "Dumb" Phones|last = Love|first = Dylan|date = July 12, 2011|accessdate = July 10, 2017|publisher = ''[[w:Business Insider|Business Insider]]''}}</ref><ref>{{cite web|url = http://mashable.com/2011/07/12/facebook-for-every-phone/#zgDnPKg5_Oq4|title = Facebook for Every Phone App Launches for 2,500 Mobile Devices|last = Van Grove|first = Jennifer|date = July 12, 2011|accessdate July 10, 2017|publisher = ''[[w:Mashable|Mashable]]''}}</ref> The product is a successor to the mobile application developed by Snaptu, an Israeli startup that Facebook acquired in March.<ref>{{cite web|url = http://www.adweek.com/digital/facebook-for-every-phone/|title = New “Facebook for Every Phone” App Brings Photo Uploading and More to 2500 Different Feature Phones|last = Constine|first = Josh|date = July 12, 2011|accessdate = July 10, 2017|publisher = ''[[w:Adweek|Adweek]]''}}</ref>
|-
| 2011 || August 9, then October 19 || Product || Facebook Messenger is launched for Android and IOS. October 19, 2011 update makes the app available to Blackberry os.<ref>{{cite news|url=https://www.facebook.com/notes/facebook/a-faster-way-to-message-on-mobile/10150249543542131|title=A Faster Way to Message on Mobile|publisher=Facebook|date=October 19, 2011}}</ref>
|-
| 2011 || September, then November 30 || Product || Facebook increases the character limit for status update posts from 500 to 5,000 in September and to 63,206 on November 30.<ref name=post-length-war>{{Cite web|url=http://techcrunch.com/2011/11/30/status-update-character-limit/|title = Facebook Ups Character Limit to 60,000, Google+’s Is Still Bigger|last = Constine|first = Josh|date = November 30, 2011|accessdate = January 2, 2014}}</ref>
|-
| 2011 || September 14 || Product || Facebook allows people to subscribe to non-friends and to set the extent to which they receive updates from their existing friends and people they are subscribing to.<ref>{{cite web|url=https://www.facebook.com/notes/facebook/introducing-the-subscribe-button/10150280039742131|title = Introducing the Subscribe Button|last = Rait|first = Zach|date = September 14, 2011|accessdate = January 23, 2014}}</ref>
|-
| 2011 || September 15 || Product || Facebook partners with [[w:Heroku|Heroku]] for Facebook application development using [[w:Facebook Platform|the Facebook Platform]].<ref>{{cite news|url=http://blog.heroku.com/archives/2011/9/15/facebook/|publisher=Heroku|title=Facebook and Heroku|date=2011-09-15}}</ref>
|-
| 2011 || September 22 || Product || Facebook launches new [[w:user interface|UI]] Timeline in [[w:Facebook f8|F8 Convention]].
|-
| 2011 || October 6 || Accessibility || [[w:Facebook for SIM|Facebook for SIM]], a client/server [[w:subscriber identity module|SIM]] application developed by international [[w:digital security|digital security]] company [[w:Gemalto|Gemalto]] that enables people to access [[w:Facebook|Facebook]] using the [[w:SMS|SMS]] protocol on their mobile phones, without needing a data plan, is released in partnership with select carriers.<ref name=gigaom-1>{{cite web|url=http://gigaom.com/2011/10/06/facebook-sim-card-uses-sms-gemalto/|title = Facebook for SIM uses SMS; no data plan required|publisher = ''[[w:GigaOm|GigaOm]]''|date = October 6, 2011|accessdate = January 22, 2014|last = Tofel|first = Kevin}}</ref>
|-
| 2011 || October 10 || Accessibility || Facebook launches [[w:iPad|iPad]] app.<ref>{{cite web|url=https://www.facebook.com/mobile/ipad |title=voor iPad |publisher=Facebook |date= |accessdate=2012-02-09}}</ref>
|-
| 2011 || December 21 || Product || Facebook login page changes due to Facebook Timeline addition.
|-
| 2012 || January 10 || Product (news feed) || Facebook starts showing advertisements (called ''Featured Posts'') in the news feed. The advertisements are generally for pages that one's Facebook friends have engaged with.<ref>{{cite web|url=http://www.zdnet.com/blog/facebook/facebook-starts-displaying-ads-in-the-news-feed/7143|title = Facebook starts displaying ads in the News Feed|date = January 10, 2012|accessdate = January 23, 2014|last = Protalinski|first = Emil|publisher = ''[[w:ZDNet|ZDNet]]''}}</ref><ref>{{cite web|url=http://www.insidefacebook.com/2012/01/10/breaking-sponsored-stories-begin-to-appear-in-news-feed/|title = Sponsored Stories begin to appear in News Feed|last = Darwell|first = Brittany|date = January 10, 2012|accessdate = January 23, 2014|publisher = ''Inside Facebook''}}</ref>
|-
| 2012 || April || Acquisitions || Facebook acquires [[w:Instagram|Instagram]] for $1 billion.<ref>{{cite web|url=http://techcrunch.com/2012/04/09/facebook-to-acquire-instagram-for-1-billion/ |title=Facebook Buys Instagram For $1 Billion |publisher=TechCrunch |date=2012-04-09 |accessdate=2013-01-14}}</ref>
|-
| 2012 || May || Financial/legal || [[w:Facebook IPO|Facebook IPO]]: Facebook goes public, negotiating a share price of $38 apiece, valuing the company at $104 billion, the largest valuation to date for a newly listed public company.<ref>{{cite web|url=http://www.forbes.com/sites/briancaulfield/2012/05/17/facebook-goes-public-time-for-a-drink/ |title=Facebook goes public |publisher=Forbes |date= |accessdate=2013-01-14}}</ref>
|-
| 2012 || June 13 || Product || Facebook launches [[w:Facebook Exchange|Facebook Exchange]] (FBX), a real-time bidding ad system where advertisers can bid on users based on third-party websites visited by the users (as tracked by a cookie on the third-party website).<ref>{{cite web|url = http://techcrunch.com/2012/06/13/facebook-exchange/|title = Facebook Exchange: A New Way For Advertisers To Target Specific Users With Real-Time Bid Ads|date = June 13, 2012|accessdate = June 3, 2016|publisher = ''[[w:TechCrunch|TechCrunch]]''|last = Constine|first = Josh}}</ref><ref>{{cite web|url = http://www.bloomberg.com/news/articles/2012-06-13/facebook-to-debut-real-time-bidding-for-advertising|title = Facebook to Debut Real-Time Bidding on Advertising Prices|last = MacMillan|first = Douglas|last2 = Erlichman|first2 = Jonathan|publisher = ''[[w:Bloomberg L.P.|Bloomberg]]''}}</ref>
|-
| 2012 || October || Userbase || Facebook reaches 1 billion active users.<ref>{{cite web|url=http://online.wsj.com/article/SB10000872396390443635404578036164027386112.html
 |title=Facebook: One Billion and Counting |publisher=The Wall Street Journal |date=2012-10-04 |accessdate=2013-01-14}}</ref>
|-
| 2013 || January 15 || Product || Facebook announces and begins rolling out [[w:Facebook Graph Search|Facebook Graph Search]].<ref>{{cite web |url=http://techcrunch.com/2013/01/15/facebook-announces-its-third-pillar-graph-search/ |title=Facebook Announces Its Third Pillar "Graph Search" That Gives You Answers, Not Links Like Google |last1= |first1= |last2= |first2= |date=15 January 2013 |work= |publisher=TechCrunch |accessdate=16 January 2013}}</ref>
|-
| 2013 ||January 30, then April 9 || Product || Facebook rolls out detailed and fine-grained [[w:emoticon|emoticon]]s to express different actions and emotional states in one's status updates (experimental launch January 30, official launch with universal availability April 9).<ref>{{cite web|url=http://techcrunch.com/2013/01/30/facebook-visual-sharing/|title = Facebook Tries Letting You Share Emoticons Of Exactly What You’re Feeling, Reading Or Eating|last = Constine|first = Josh|date = January 30, 2013|accessdate = January 26, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://techcrunch.com/2013/04/09/facebook-mood/|title = Facebook Asks You To Please Select Your Emotion|last = Constine|first = Josh|date = April 9, 2013|accessdate = January 26, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2013 || March 7 || Product (news feed) || Facebook announces major planned changes to the News Feed.<ref>{{cite web|url=http://techcrunch.com/2013/03/07/facebook-launches-multiple-topic-based-feeds-bigger-images-and-a-consistent-design-across-devices/|title = Facebook Launches Feeds For Photos, Music, Friends-Only, And More|date = March 7, 2013|accessdate = February 1, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> However, it is later revealed that Facebook abandoned these changes after getting negative feedback from users.<ref name=facebook-turns-10/>
|-
| 2013 || March 8 || Acquisitions || Facebook announces that they acquired the team from Storylane, but not the product itself.<ref>{{cite news | url=http://thenextweb.com/facebook/2013/03/08/facebook-acquires-storylane-team-but-does-not-get-its-product-stories-or-data/?utm_source=newsletter&utm_medium=email&utm_campaign=daily | title=Facebook acquires Storylane team, but does not get its product, stories or data | work=The Next Web | date=March 8, 2013 | accessdate=March 26, 2013}}</ref>
|-
| 2013 || April 4, then April 12 || Product (mobile-only) || Facebook launches [[w:Facebook Home|Facebook Home]], a [[w:user interface|user interface]] layer for [[w:Android (operating system)|Android]]-compatible phones that provides a replacement home screen that makes it easier for users to browse and post.<ref name=verge-homepreview>{{cite web|title=Facebook Home revamps any Android phone to make it about 'people, not apps'|url=http://www.theverge.com/2013/4/4/4183172/facebook-home-android|publisher=The Verge|accessdate=4 April 2013}}</ref><ref name=tr-firststock>{{cite web|title=Facebook Home can be disabled on HTC First, stock Android sits beneath|url=http://www.techradar.com/news/phone-and-communications/mobile-phones/facebook-home-can-be-disabled-on-htc-first-stock-android-sits-underneath-1142942|publisher=TechRadar|accessdate=7 April 2013}}</ref>
|-
| 2013 || April 15 || Product || Facebook launches a new timeline.
|-
| 2013 || April–July || Product || Facebook launches Stickers, initially only for its [[w:iOS|iOS]] apps in April,<ref>{{cite web|url=http://newsroom.fb.com/News/604/Messaging-updates-for-iPhone-and-a-new-look-for-iPad|title = Messaging updates for iPhone and a new look for iPad|last = Iyer|first = Kumar|last2 = Sharon|first2 = Michael|date = April 16, 2013|accessdate = January 26, 2014|publisher = Facebook Newsroom}}</ref><ref>{{Cite web|url=http://techcrunch.com/2013/04/16/chat-heads-coming-to-ios-facebook-app-via-update-pushing-out-anytime-now/|title = Chat Heads Coming To iOS Facebook App Via Update Pushing Out Anytime Now|last = Etherington|first = Darrell|date = April 16, 2013|accessdate = January 26, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> but later expanding to its web version in July.<ref>{{cite web|url=http://techcrunch.com/2013/07/02/facebook-web-chat-stickers/|title = Facebook Brings Its Mobile Messaging Stickers To The Web As Their Designer Exits|last = Constine|first = Josh|date = July 2, 2013|accessdate = January 26, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2013 || June 12, then June 27 || Product || Facebook announces support for [[w:hashtag|hashtag]]s, initially only for the web (June 12).<ref>{{cite web|url=http://newsroom.fb.com/News/633/Public-Conversations-on-Facebook|title = Public Conversations on Facebook|date = 2013-06-12|accessdate = 2013-07-04|publisher = Facebook Newsroom}}</ref><ref>{{cite web|url=http://www.insidefacebook.com/2013/06/12/facebook-officially-supports-hashtags/|title = Facebook officially supports hastags|publisher = [[w:Inside Facebook|Inside Facebook]]|accessdate = 2013-07-04|date = 2013-06-12}}</ref> Later (June 27), more functionality is added and hashtags are extended to the mobile site and apps.<ref>{{cite web|url=http://techcrunch.com/2013/06/27/facebook-related-hashtags/|title = Facebook Launches Related Hashtags And #Mobile Site Support|last = Constine|first = Josh|date = June 27, 2013|accessdate = February 1, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2013 || June 30 || Political activism || Zuckerberg joins 700 Facebook employees for the June 2013 [[w:LGBT|Lesbian Gay Bisexual Transgender]] Pride Celebration march in San Francisco, U.S. The 2013 Pride celebration was especially significant, as it followed a [[w:Supreme Court of the United States|Supreme Court of the United States]] ruling that deemed the [[w:Defense of Marriage Act|Defense of Marriage Act (DOMA)]] unconstitutional.<ref>{{cite web|title=Mark Zuckerberg ‘Likes’ SF LGBT Pride As Tech Companies Publicly Celebrate Equal Rights|url=http://techcrunch.com/2013/06/30/tech-pride/|work=TechCrunch|publisher=AOL Inc|accessdate=2 July 2013|author=Billy Gallagher|date=30 June 2013}}</ref><ref>{{cite news|title=Mark Zuckerberg Leads 700 Facebook Employees in SF Gay Pride|url=http://blogs.wsj.com/digits/2013/06/30/mark-zuckerberg-leads-700-facebook-employees-in-sf-gay-pride/|accessdate=2 July 2013|newspaper=Wall Street Journal|date=30 June 2013|author=Evelyn M. Rusli}}</ref>
|-
| 2013 || August 20 || Userbase/accessibility || Facebook launches [[w:Internet.org|Internet.org]] in collaboration with six cellphone companies ([[w:Samsung|Samsung]], [[w:Ericsson|Ericsson]], [[w:MediaTek|MediaTek]], [[w:Nokia|Nokia]], [[w:Opera|Opera]], and [[w:Qualcomm|Qualcomm]]). Internet.org aims to bring affordable Internet access to everybody by increasing affordability, increasing efficiency, and facilitating the development of new business models around the provision of Internet access.<ref name=about-io>{{cite web|url=http://www.internet.org|title = Internet.org: About|accessdate = January 8, 2014}}</ref><ref name=launch-techcrunch>{{cite web|url=http://techcrunch.com/2013/08/20/facebook-internet-org/|title = Facebook And 6 Phone Companies Launch Internet.org To Bring Affordable Access To Everyone|last = Constine|first = Josh|date = August 20, 2013|accessdate = January 8, 2014}}</ref><ref name=launch-venturebeat>{{cite web|url=http://venturebeat.com/2013/08/20/mark-zuckerberg-launches-internet-org-to-connect-the-next-5-billion/|title = Mark Zuckerberg launches Internet.org to connect ‘the next 5 billion’|last = Farr|first = Christina|date = August 20, 2013|accessdate = January 8, 2014|publisher = ''[[w:VentureBeat|VentureBeat]]''}}</ref><ref>{{cite web|url=http://mashable.com/2013/08/21/mark-zuckerberg-internet-org/|title = Zuckerberg Wants to Bring the Whole Planet Internet Access|last = Schroeder|first = Stan|date = August 21, 2013|accessdate = January 8, 2014|publisher = ''[[w:Mashable|Mashable]]''}}</ref>
|-
| 2013 || September 26 || Product || Facebook begins letting people edit their posts and comments after publishing.<ref>{{cite web|url=http://mashable.com/2013/09/26/facebook-edit-status-updates/|title = Facebook Finally Lets You Edit Posts|last = Pachal|first = Peter|date = September 26, 2013|accessdate = January 23, 2014|publisher = ''[[w:Mashable|Mashable]]''}}</ref><ref>{{cite web|url = http://techcrunch.com/2013/09/26/edit-facebook-post/|title = Facebook Lets You Edit Posts After Sharing On Android And Web Now, iOS Soon|date = September 26, 2013|accessdate = January 23, 2014|last = Constine|first = Josh|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2013 || September 29 || Product || Facebook announces that it will begin rolling out Graph Search for posts and comments.<ref>{{cite web|url=http://newsroom.fb.com/News/728/Graph-Search-Now-Includes-Posts-and-Status-Updates|title = Graph Search Now Includes Posts and Status Updates|date = September 20, 2013|accessdate = January 21, 2014|publisher = [[w:Facebook|Facebook]]}}</ref><ref name=tc-post-search>{{cite web|url=http://techcrunch.com/2013/09/30/graph-search-posts/|title = Facebook Starts Rollout Of Graph Search For Posts, Comments, Check-Ins To Reveal The Past And Present|date = September 30, 2013|accessdate = January 21, 2014}}</ref>
|-
|2013 || November 13 || Acquisition talks || A number of news outlets reports that Facebook offered to buy [[w:Snapchat|Snapchat]] for $3 billion USD but was spurned.<ref>{{cite web|url=http://blogs.wsj.com/digits/2013/11/13/snapchat-spurned-3-billion-acquisition-offer-from-facebook/|title = Snapchat Spurned $3 Billion Acquisition Offer from Facebook|last = Rusli|first = Evelyn|last2 = MacMillan|first2=  Douglas|date = November 13, 2013|accessdate = February 1, 2014|publisher = ''[[w:Wall Street Journal|Wall Street Journal]]''}}</ref><ref>{{cite web|url=http://www.forbes.com/sites/jeffbercovici/2013/11/13/facebook-wouldve-bought-snapchat-for-3-billion-in-cash-heres-why/|title = Facebook Tried To Buy Snapchat For $3B In Cash. Here's Why.|last = Bercovici|first = Jeff|date = November 13, 2013|publisher = ''[[w:Forbes|Forbes]]''|accessdate = February 1, 2014}}</ref>
|-
| 2013 || December 18 || Financial/legal || Facebook, Zuckerberg, & banks face IPO lawsuit.<ref>{{cite web|url=http://ca.reuters.com/article/businessNews/idCABRE9BH0VD20131218|accessdate=18 December 2013|title=Facebook, Zuckerberg, banks must face IPO lawsuit: judge}}</ref>
|-
| 2014 || January 13 || Acquisitions || Facebook acquires [[w:Branch Media|Branch Media]], and it is announced that the team working on the startup will join Facebook to work on conversations products for Facebook that builds on similar ideas as Branch Media's products, while Branch Media's existing products will continue to operate separately. Facebook confirms that the acquisition is a talent acquisition.<ref>{{cite web|url=http://techcrunch.com/2014/01/13/facebook-acquires-branch/|title = Facebook Acquires Branch Media Team To Lead New "Conversations" Group|last = Ha|first = Anthony|date = January 13, 2014|accessdate = March 25, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://www.theverge.com/2014/1/13/5303702/facebook-acquires-link-sharing-app-branch-for-15-million|title = Facebook acquires link-sharing service Branch for around $15 million|last = Hamburger|first = Ellis|date = January 13, 2014|accessdate = March 25, 2014|publisher = ''[[w:The Verge|The Verge]]''}}</ref>
|-
| 2014 || January 16 || Product || Facebook launches Trending Topics for its web version in the [[w:US|US]], [[w:UK|UK]], [[w:Canada|Canada]], [[w:India|India]], and [[w:Australia|Australia]].<ref>{{cite web|url=http://newsroom.fb.com/News/782/Finding-Popular-Conversations-on-Facebook|title = Finding Popular Conversations on Facebook|date= January 16, 2014|accessdate = February 1, 2014|publisher = Facebook Newsroom}}</ref><ref>{{cite web|url=http://techcrunch.com/2014/01/16/facebook-trending/|title = Facebook Launches Trending Topics On Web With Descriptions Of Why Each Is Popular|date = January 16, 2014|accessdate = February 1, 2014|last = Constine|first = Josh|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> This is based on feedback to a pilot version tested both on the web and mobile starting August 2013.<ref>{{cite web|url=http://techcrunch.com/2013/08/07/continuing-the-twitter-jacking-facebook-begins-trending-topics-test-for-some-u-s-mobile-web-users/|title = Continuing The Twitter-Jacking, Facebook Begins Trending Topics Test For Some U.S. Mobile Web Users|last = Etherington|first = Darrell|date = August 7, 2013|accessdate = February 1, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://techcrunch.com/2013/08/30/facebook-trending-topics/|title = Following Mobile Test, Facebook Tries Out A ‘Trending’ Section On Its Desktop News Feed|last = Ha|first = Anthony|date = August 30, 2013|accessdate = February 1, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2014 || January 30, then February 3 || Product (mobile-only)|| On January 30, Facebook announces [[w:Facebook Paper|Facebook Paper]], a separate [[w:iOS|iOS]] app that provides a newspaper-like or magazine-like experience for reading on the phone, scheduled for launch on February 3.<ref>{{cite web|url=http://techcrunch.com/2014/01/30/facebook-paper/|title = Facebook Announces Paper, A Curated Visual News Reader Launching Feb. 3 On iOS|last = Constine|first = Josh|date = January 30, 2014|accessdate = February 1, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> Facebook also announces ''Facebook Creative Labs'', an intra-company effort to have separate teams working on separate mobile apps that specialize in different facets related to the Facebook experience, rather than trying to make changes to Facebook's main web version, mobile version, or its iOS and Android apps, and says that Facebook Paper is the first product of Facebook Creative Labs.<ref name=facebook-turns-10>{{cite web|url=http://www.businessweek.com/articles/2014-01-30/facebook-turns-10-the-mark-zuckerberg-interview|title = Facebook Turns 10: The Mark Zuckerberg Interview|last = Stone|first = Brad|last2 = Frier|first2 = Sarah|date = January 30, 2014|accessdate = February 1, 2014|publisher = ''Bloomberg Businessweek''}}</ref><ref>{{cite web|url=http://techcrunch.com/2014/01/30/facebook-creative-labs/|title = Facebook’s New "Creative Labs" Lets The 6,000-Employee Giant Move Fast Like A Startup|last = Constine|first = Josh|date = January 30, 2014|accessdate = February 1, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://techcrunch.com/2014/01/29/one-app-at-a-time/|title = Facebook’s Plot To Conquer Mobile: Shatter Itself Into Pieces|last = Constine|first = Josh|date = January 29, 2014|accessdate = February 1, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> Facebook Paper receives mixed reviews, and some commentators note its similarity with [[w:Flipboard|Flipboard]].<ref>{{cite web|url=http://mashable.com/2014/01/30/facebooks-paper-doesnt-scare-other-newsreaders/|title = Facebook's Paper Doesn't Scare Other News Apps|date = January 30, 2014|accessdate = February 1, 2014|publisher = ''[[w:Mashable|Mashable]]''|last = Ambruzzese|first = Jason}}</ref><ref>{{cite web|url=http://www.technologyreview.com/view/524121/facebooks-paper-looks-way-better-than-its-mobile-app/|title = Facebook's Paper Looks Way Better Than Its Mobile App: Facebook’s latest app may convince me to spend more time using Facebook on my iPhone.|last = Meltz|first = Rachel|publisher = ''[[w:Technology Review|Technology Review]]''|date = January 30, 2014|accessdate = February 1, 2014}}</ref>
|-
| 2014 || February 4 || Milestone || Facebook marks the ten-year anniversary of its launch (February 4, 2004), and [[w:Mark Zuckerberg|Mark Zuckerberg]] writes a public post about why he is proud of Facebook so far.<ref>{{cite web|url=https://www.facebook.com/zuck/posts/10101250930776491?stream_ref=10|title = Today is Facebook's 10th anniversary|last = Zuckerberg|first = Mark|date = February 4, 2014|accessdate = February 4, 2014|publisher = [[w:Facebook|Facebook]]}}</ref><ref>{{cite web|url=http://techcrunch.com/2014/02/03/facebook-vs-fiftythree/|title = Facebook "Paper" May Beat Trademark Complaint As Drawing App Is Registered As "Paper By FiftyThree"|last = Constine|first = Josh|date = February 3, 2014|accessdate = February 4, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://techcrunch.com/2014/02/04/facebook-turns-10/|title = Facebook Turns 10|last = Crook|first = Jordan|date = February 4, 2014|accessdate = February 4, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> The [[w:Pew Research Center|Pew Research Center]] releases a report about increasing Facebook usage by adults to mark the occasion.<ref>{{cite web|url=http://techcrunch.com/2014/02/04/pew-facebook-tenth/|title = Pew: Facebook Aged 10 Is Seeing Adult Usage "Intensifying"; 57% Of Adults Are Users, 64% Visit Daily|last = Lomas|first = Natasha|date = February 4, 2014|accessdate = February 4, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> Many other commentators write articles about Facebook to honor the occasion.<ref name=facebook-turns-10/><ref>{{cite web|url=http://www.slate.com/blogs/future_tense/2014/02/03/facebook_10th_anniversary_social_network_turns_10_looks_back_at_its_history.html|title = Facebook Was Born 10 Years Ago. Here’s What It Looked Like.|last = Oremus|first = Will|date = February 3, 2014|accessdate = February 4, 2014|publisher = ''[[w:Slate Magazine|Slate Magazine]]''}}</ref><ref>{{cite web|url=http://techland.time.com/2014/02/04/facebook-anniversary/|title = Facebook Turns 10: What If It Had Never Been Invented?|last = McCracken|first = Harry|publisher = ''[[w:Time Magazine|Time Magazine]]'' Techland blog|date = February 4, 2014|accessdate = February 4, 2014}}</ref><ref>{{cite web|url=http://mashable.com/2014/02/03/facebook-popular-trends-2004/|title = Facebook Turns 10: What Else Was Popular in 2004?|publisher = ''[[w:Mashable|Mashable]]''|date = February 3, 2014|accessdate = February 4, 2014|last = Knoblauch|first = Max}}</ref>
|-
| 2014 || February 4–7 || Product || On February 4, on the occasion of its tenth anniversary, Facebook introduces its ''Look Back'' feature that creates an automated video for each person looking back on the person's life as recorded on Facebook.<ref>{{cite web|url=http://techcrunch.com/2014/02/05/dont-like-your-facebook-look-back-youll-be-able-to-edit-it-soon/|title = Don’t Like Your Facebook "Look Back"? You’ll Be Able To Edit It Soon.|last = Kumparak|first = Greg|date = February 5, 2014|accessdate = February 14, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> On February 7, Facebook adds the ability to edit the Look Back videos.<ref>{{cite web|url=http://techcrunch.com/2014/02/07/how-to-edit-facebook-look-back-video/|title = Facebook Now Lets You Edit Your "Look Back" Movie|last = Kumparak|first = Greg|date = February 7, 2014|accessdate = February 14, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2014 || February 13 || Political activism || Facebook opens up many new [[w:LGBTQ|LGBTQ]]-friendly gender identity and pronoun options.<ref>{{cite web|url=https://www.facebook.com/photo.php?fbid=567587973337709&set=a.196865713743272.42938.105225179573993&type=1&stream_ref=10|title = When you come to Facebook ...|publisher = Facebook Diversity|date = February 13, 2014|accessdate = February 14, 2014}}</ref><ref>{{cite web|url=http://techcrunch.com/2014/02/13/facebook-gender-identity/|title = Facebook Opens Up LGBTQ-Friendly Gender Identity And Pronoun Options|last = Crook|first = Jordan|last2 = Constine|first2 = Josh|date = February 13, 2014|accessdate = February 14, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://readwrite.com/2014/02/13/facebook-provides-50-new-gender-identity-options|title = Facebook Provides 56 New Gender Identity Options|publisher = ReadWrite|date = February 13, 2014|accessdate = February 14, 2014}}</ref><ref>{{cite web|url=http://techland.time.com/2014/02/13/facebook-gender-identity-zuckerberg/|title = Facebook Adds New Gender Identity Terms: Not just male or female anymore|last = Fitzpatrick|first = Alex|date = February 13, 2014|accessdate = February 14, 2014|publisher = ''[[w:Time Magazine|Time Magazine]] Techland blog''}}</ref>
|-
| 2014 || February 19 || Acquisitions || Facebook announces that it is acquiring the [[w:Sequoia Capital|Sequoia Capital]]-backed multi-platform mobile messaging app [[w:WhatsApp|WhatsApp]] for $16 billion USD ($4 billion in cash, $12 billion in Facebook shares) plus an additional $3 billion in restricted stock units to be granted to WhatsApp’s founders and employees that will vest over four years subsequent to closing. .<ref name=newsroom-whatsapp>{{cite web|url=http://newsroom.fb.com/News/805/Facebook-to-Acquire-WhatsApp|title = Facebook to Acquire WhatsApp|publisher = Facebook Newsroom|date = February 19, 2014|accessdate = February 19, 2014}}</ref><ref>{{cite web|url=http://sequoiacapital.tumblr.com/post/77211282835/four-numbers-that-explain-why-facebook-acquired|title = Four Numbers That Explain Why Facebook Acquired WhatsApp|publisher = [[w:Sequoia Capital|Sequoia Capital]]|date = February 19, 2014|accessdate = February 19, 2014|last = Goetz|first = Jim}}</ref><ref>{{cite web|url=http://techcrunch.com/2014/02/19/facebook-whatsapp/|title = Why Facebook Dropped $19B On WhatsApp: Reach Into Europe, Emerging Markets|last = Constine|first = Josh|date = February 19, 2014|accessdate = February 19, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://techcrunch.com/2014/02/19/facebooks-19-billion-whatsapp-acquisition-contextualized/|title = Facebook’s $19 Billion WhatsApp Acquisition, Contextualized|last = Crook|first = Jordan|last2 = Wilhelm|first2 = Alex|date =  February 19, 2014|accessdate = February 19, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://news.cnet.com/8301-1023_3-57619146-93/facebook-to-acquire-whatsapp-for-$16b/|title = Facebook to acquire WhatsApp for $16B. The social network is throwing down billions of dollars of cash and stock to buy its biggest rival.|last = Van Grove|first = Jennifer|date = February 19, 2014|accessdate = February 19, 2014|publisher = ''[[w:CNet|CNet]]''}}</ref><ref>{{cite web|url=http://www.businessinsider.com/facebook-is-buying-whatsapp-2014-2|title = Facebook Is Buying Huge Messenger App WhatsApp For $19 Billion!|last = Carlson|first = Nicholas|date = February 19, 2014|accessdate = February 19, 2014|publisher = ''[[w:Business Insider|Business Insider]]''}}</ref> According to the announcement, WhatsApp will continue to operate independently, Facebook will continue developing [[w:Facebook Messenger|Facebook Messenger]], and WhatsApp CEO Jan Koum will join the Facebook Board of Directors.<ref name=newsroom-whatsapp/> On February 24, in a keynote address to the [[w:Mobile World Congress|Mobile World Congress]] in [[w:Barcelona|Barcelona]], Zuckerberg says that the WhatsApp acquisition is part of the [[w:Internet.org|Internet.org]] vision.<ref name=techcrunch-whatsapp-io>{{cite web|url=http://techcrunch.com/2014/02/24/whatsapp-is-actually-worth-more-than-19b-says-facebooks-zuckerberg/|title = WhatsApp Is Actually Worth More Than $19B, Says Facebook’s Zuckerberg, And It Was Internet.org That Sealed The Deal|last = Lunden|first = Ingrid|date = February 24, 2014|accessdate = February 24, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2014 || March 3 || Acquisitions || Rumors are circulated that Facebook is buying drone maker [[w:Titan Aerospace|Titan Aerospace]] for $60 million. It is believed that the acquisition will help bolster Facebook's vision with [[w:Internet.org|Internet.org]].<ref>{{cite web|url=http://techcrunch.com/2014/03/03/facebook-in-talks-to-acquire-drone-maker-titan-aerospace/|title = Facebook Looking Into Buying Drone Maker Titan Aerospace |last = Perez|first = Sarah|date = March 3, 2014|accessdate = March 25, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://techcrunch.com/2014/03/04/why-would-titan-aerospace-sell-to-facebook-because-investors-werent-biting/|title = Why Would Titan Aerospace Sell To Facebook? Because Investors Weren’t Biting|date = March 4, 2014|accessdate = March 25, 2014|last = Perez|first = Sarah|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> Later, on April 14, 2014, the ''[[w:Wall Street Journal|Wall Street Journal]]'' reports that Google is acquiring Titan Aerospace.<ref>{{cite web|url=http://techcrunch.com/2014/04/14/google-acquires-titan-aerospace-the-drone-company-pursued-by-facebook/|title = Google Acquires Titan Aerospace, The Drone Company Pursued By Facebook|last = Etherington|first = Darrell|date = April 14, 2014|accessdate = April 14, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2014 || March 6 || Product (news feed) || Facebook announces that it will begin rollout of a somewhat modified news feed. The changes are along the same lines as those announced in the planned revamp announced March 7, 2013 (that was halted), but are more minor and focused.<ref>{{cite web|url=http://techcrunch.com/2014/03/06/facebook-is-rolling-out-a-more-simplified-news-feed-with-helveticaarial-fonts-new-cards-bolder-photos/|title = Facebook Rolls Out Simplified News Feed That Leaves Content And Ads Alone|last = Lunden|first = Ingrid|date = March 6, 2014|accessdate = March 25, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]'}}</ref><ref>{{cite web|url=http://www.theverge.com/2014/3/6/5469952/facebook-goes-back-to-basics-with-latest-news-feed-redesign|title = Facebook goes back to basics with latest News Feed redesign: After a year testing an aggressive update, Facebook finally settles on a look|last = Hamburger|first = Ellis|date = March 6, 2014|accessdate = March 25, 2014|publisher = ''[[w:The Verge|The Verge]]''}}</ref><ref>{{cite web|url=http://mashable.com/2014/03/06/facebook-newsfeed-redesign/|title = Facebook Unveils News Feed Redesign, One Year Later|last = Wagner|first = Kurt|date = March 6, 2014|accessdate = March 25, 2014|publisher = ''[[w:Mashable|Mashable]]''}}</ref>
|-
| 2014 || March 17 || Product || Facebook's face recognition algorithm ([[w:DeepFace|DeepFace]]) reaches near-human accuracy in identifying faces.<ref>{{cite web|url=http://www.technologyreview.com/news/525586/facebook-creates-software-that-matches-faces-almost-as-well-as-you-do/|title = Facebook Creates Software That Matches Faces Almost as Well as You Do: Facebook’s new AI research group reports a major improvement in face-processing software.|last = Simonite|first = Tom|date = March 17, 2014|accessdate = March 25, 2014|publisher = [[w:Technology Review|Technology Review]]}}</ref><ref>{{cite web|url=http://techcrunch.com/2014/03/18/faceook-deepface-facial-recognition/|title = Facebook’s DeepFace Project Nears Human Accuracy In Identifying Faces|last = Etherington|first = Darrell|date = March 18, 2014|accessdate = March 25, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2014 || March 25 || Acquisitions || Facebook announces that it is acquiring [[w:Oculus VR, Inc.|Oculus VR, Inc.]], a leading [[w:virtual reality|virtual reality]] company.<ref>{{cite web|url=https://www.facebook.com/zuck/posts/10101319050523971?stream_ref=1|title = I'm excited to announce that we've agreed to acquire Oculus VR|last = Zuckerberg|first = Mark|date = March 25, 2014|accessdate = March 25, 2014}}</ref><ref>{{cite web|url=http://www.streetinsider.com/Press+Releases/Facebook+to+Acquire+Oculus/9315843.html|title = Facebook to Acquire Oculus|publisher = Street Insider|date = March 25, 2014|accessdate = March 25, 2014}}</ref> The amount is reported to be $2 billion in cash and stock.<ref>{{cite web|url=http://techcrunch.com/2014/03/25/facebook-to-buy-oculus-vr-maker-of-the-rift-headset-for-around-2b-in-cash-and-stock/|title = Facebook To Buy Oculus VR, Maker Of The Rift Headset, For Around $2B In Cash And Stock|last = Panzarino|first = Matthew|date = March 25, 2014|accessdate = March 25, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://techcrunch.com/2014/03/25/facebooks-oculus-buy-signals-a-hardware-landgrab-and-company-fit-isnt-a-concern/|title = Facebook’s Oculus Buy Signals A Hardware Land Grab, And Company Fit Isn’t A Concern|last = Etherington|first = Darrell|date = March 25, 2014|accessdate = March 25, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://techcrunch.com/2014/03/25/why-facebook-bought-oculus/|title = Facebook Missed Mobile Gaming, So It Bought Oculus To Own Virtual Reality For Gaming And Beyond|last = Constine|first = Josh|date = March 25, 2014|accessdate = March 25, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2014 || March 27 || Accessibility || Facebook announces a Connectivity Lab as part of the [[w:Internet.org|Internet.org]] initiative, with the goal of bringing the Internet to everybody via drones, using acqhires from [[w:Ascenta|Ascenta]].<ref>{{cite web|url=http://internet.org/press/announcing-the-connectivity-lab-at-facebook|title = Announcing the Connectivity Lab at Facebook|publisher = Internet.org|date = March 27, 2014|accessdate = April 5, 2014}}</ref><ref>{{cite web|url=http://techcrunch.com/2014/03/27/facebook-drones/|title = Facebook Will Deliver Internet Via Drones With "Connectivity Lab" Project Powered By Acqhires From Ascenta|last = Constine|first = Josh|date = March 27, 2014|accessdate = April 5, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://techcrunch.com/2014/03/27/facebook-joins-google-in-the-hunt-for-the-future/|title = Facebook Joins Google In The Hunt For The Future|last = Constine|first = Josh|date = March 27, 2014|accessdate = April 5, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://www.wired.com/2014/03/facebook-drones/|title = Facebook Will Build Drones and Satellites to Beam Internet Around the World|last = Metz|first = Cade|date = March 27, 2014|accessdate = April 5, 2014|publisher = ''[[w:Wired Magazine|Wired Magazine]]''}}</ref>
|-
| 2014 || April 9 || Accessibility || Facebook announces that it will be removing the messaging functionality from the main Facebook mobile app, and moving people over to using a dedicated Facebook Messenger app for messaging.<ref>{{cite web |first=Josh |last=Constine |title=Facebook Is Forcing All Users To Download Messenger By Ripping Chat Out Of Its Main Apps |url=https://techcrunch.com/2014/04/09/facebook-messenger-or-the-highway/ |website=[[w:TechCrunch|TechCrunch]] |publisher=[[AOL]] |date=April 9, 2014 |accessdate=March 24, 2017}}</ref><ref>{{cite web |first=Ellis |last=Hamburger |title=Facebook will turn off messaging in its mobile app, forcing you to download Messenger |url=http://www.theverge.com/2014/4/9/5598440/facebook-will-turn-off-messaging-in-its-mobile-app-forcing-you-to-download-messenger |website=[[w:The Verge|The Verge]] |publisher=[[w:Vox Media|Vox Media]] |date=April 9, 2014 |accessdate=March 24, 2017}}</ref> After two years of growth and adoption of the Messenger app, Facebook disables messaging from its main web app in June 2016.<ref>{{cite web|url = https://techcrunch.com/2016/06/03/facebook-is-disabling-messaging-in-its-mobile-web-app-to-push-people-to-messenger/|title = Facebook is disabling messaging in its mobile web app to push people to Messenger|date = June 3, 2016|accessdate = July 10, 2017|last = Coldewey|first = Devin|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2014 || April 24 || Product || Facebook announces FB Newswire to help journalists find news on its website.<ref>{{cite news | url=http://thenextweb.com/facebook/2014/04/24/facebook-and-storyful-launch-a-newswire-that-helps-media-find-news-content-on-the-social-network/ | title=Facebook and Storyful launch a newswire that helps media find news content on the social network | work=The Next Web | date=April 24, 2014 | accessdate=April 25, 2014}}</ref>
|-
| 2014 || April 30 || Product, accessibility || Facebook launches anonymous login so that people can use apps without giving them their data.<ref>{{cite web|url=http://techcrunch.com/2014/04/30/facebook-anonymous-login/|title = Facebook Launches Anonymous Login So You Can Try Apps Without Giving Up Your Data|last = Constine|first = Josh|date = April 30, 2014|accessdate = May 11, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2014 || June 18 || Product (mobile-only) || Facebook releases [[w:Facebook Slingshot|Facebook Slingshot]], an instant messaging software application for sharing photos and videos with friends, for Android and iOS devices.<ref>[http://mashable.com/2014/06/17/slingshot-hands-on/ Facebook's Slingshot: A Prettier, More Desperate Version of Snapchat]. Mashable.com (2011-11-18). Retrieved on 2014-06-18.</ref><ref>[http://techcrunch.com/2014/06/17/facebook-slingshot/ Facebook’s Slingshot Challenges Snapchat With ‘Reply To Unlock’]. TechCrunch. Retrieved on 2014-06-18.</ref><ref>[http://thenextweb.com/apps/2014/06/17/facebook-slingshot/ Facebook Launches Slingshot, its Latest Messaging App]. Thenextweb.com. Retrieved on 2014-06-18.</ref><ref>Topolsky, Joshua. (2013-09-30) [http://www.theverge.com/2014/6/17/5817996/facebook-slingshot-app-vs-snapchat Facebook Slingshot is much more than a Snapchat clone]. The Verge. Retrieved on 2014-06-18.</ref><ref>[http://www.engadget.com/2014/06/17/facebook-slingshot/ Facebook's Slingshot is a Snapchat competitor that wants you to snap back]. Engadget.com. Retrieved on 2014-06-18.</ref>
|-
| 2014 || July 21 || Product || Facebook launches Save, a read-it-later feature that allows users to save links, places, and media pages for later perusal.<ref>{{cite web|url = http://techcrunch.com/2014/07/21/facebook-save-feature/|title = Facebook Launches Save, A Read-It-Later List For Links, Places, And Media Pages|last = Constine|first = Josh|date = July 21, 2014|accessdate = September 3, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2014 || September 15 onward || Userbase/controversy || Facebook cracks down on the Facebook profiles of [[w:drag queen|drag queen]]s in [[w:San Francisco|San Francisco]], asking them to switch to using their real names, and shutting down the accounts of those who refuse to comply.<ref>{{cite web|url=http://techcrunch.com/2014/09/15/why-facebook-is-deleting-drag-queen-profile-pages/|title = Why Facebook Is Deleting Drag Queen Profile Pages|last = Buhr|first = Sarah|date = September 15, 2014|accessdate = September 27, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> There is considerable pushback, including a planned protest at Facebook headquarters, that is delayed for a meeting with Facebook, but Facebook refuses to budge on its policy.<ref>{{cite web|url = http://sfist.com/2014/09/17/drag-queens-facebook-real-name-controversy-update.php|title = Drag Queens, David Campos Meet With Facebook Over Real-Name Controversy [Updated]|last = Barmann|first = Jay|date = September 17, 2014|accessdate = September 27, 2014|publisher = sfist.com}}</ref> Many people, particularly those in or sympathetic to the [[w:LGBTQ|LGBTQ]] community, sign up for competing social network [[w:Ello (social network)|Ello]], that does not enforce a real names policy, promises to remain "ad-free and porn-friendly", and aims to have a zero-tolerance policy for [[w:hate speech|hate speech]].<ref>{{cite web|url = http://techcrunch.com/2014/09/25/ello-ello-new-no-ads-social-network-ello-is-blowing-up-right-now/|title = Ello, Ello? New ‘No Ads’ Social Network Ello Is Blowing Up Right Now|last = Butcher|first = Mike|date = September 26, 2014|accessdate = September 27, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = http://www.washingtonpost.com/news/morning-mix/wp/2014/09/25/social-network-ello-gets-boost-after-facebook-boots-drag-queens/|title = Social network Ello gets boost after Facebook boots drag queens|last = Sullivan|first = Gail|date = September 25, 2014|accessdate = September 27, 2014|publisher = ''[[w:Washington Post|Washington Post]]''}}</ref> On October 1, Facebook announced a clarification to its real name policy and said that drag queens could continue operating their accounts. The company clarified that people should use their authentic real-world names but need not use their legal names.<ref>{{cite web|url = http://www.pinknews.co.uk/2014/10/01/facebook-agrees-to-drop-real-name-policy-which-banned-drag-queens/|title = Facebook agrees to drop ‘real name’ policy which banned drag queens|publisher = Pink News|date = October 1, 2014|accessdate = October 1, 2014}}</ref>
|-
| 2014 || October 6 || Acquisitions || Facebook officially completes the acquisition of WhatsApp, and WhatsApp CEO Jan Koum agrees to match Mark Zuckerberg's $1 salary.<ref>{{cite web|url=http://techcrunch.com/2014/10/06/facebook-closes-whatsapp-acquisition/|title = Facebook Closes WhatsApp Acquisition, Jan Koum To Match Zuckerberg’s $1 Annual Salary|last = Etherington|first = Darrell|date = October 6, 2014|accessdate = October 25, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2014 || October 23 || Product || Facebook launches pseudonymous app Rooms, where Facebook users can create and participate in forums on any topic and do not need to use their real names.<ref>{{cite web|url=http://techcrunch.com/2014/10/23/facebook-rooms/|title = Facebook Launches Pseudonymous App "Rooms" That Lets You Create Forums About Any Topic|last = Constine|first = Josh|date = October 23, 2014|accessdate = October 25, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> The forthcoming launch of the pap had been reported on October 7.<ref>{{cite web|url=http://bits.blogs.nytimes.com/2014/10/07/facebook-readies-app-allowing-anonymity/|title = Facebook Developing App That Allows Anonymity|last = Isaac|first = Mike|date = October 7, 2014|accessdate = October 25, 2014|publisher = ''[[w:New York Times|New York Times]]'' Bits Blog}}</ref><ref>{{cite web|url=http://techcrunch.com/2014/10/07/facebook-anonymous-app/|title = Facebook’s Potential Anonymity Project Could Be A Tough Sell|last = Etherington|first = Darrell|date = October 7, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2014 || October 31 || Accessibility || Facebook creates a custom [[w:Tor (anonymity network)|Tor]] link, making it easier for people to access Facebook anonymously in locations where it is censored.<ref>{{cite web|url=http://gizmodo.com/facebook-just-created-a-custom-tor-link-and-thats-aweso-1653274659|title = Facebook Just Created a Custom Tor Link and That's Awesome|author = Adam Clark Estes|date = October 31, 2014|accessdate = November 1, 2014|publisher = ''[[w:Gizmodo|Gizmodo]]''}}</ref><ref>{{cite web|url=http://www.theregister.co.uk/2014/10/31/facebook_opens_door_for_tor/|title = Facebook lifts Tor ban, offers encrypted onion access point. Anonymized traffic now A-OK|last = Nichols|first = Shaun|date = October 31, 2014|accessdate = November 1, 2014|publisher = ''[[w:The Register|The Register]]''}}</ref><ref>{{cite web|url = https://www.theguardian.com/technology/2014/oct/31/facebook-anonymous-tor-users-onion|title =  Facebook opens up to anonymous Tor users with .onion address. Warns of ‘evolutionary and flaky nature’ of experiment to ensure anonymous users aren’t wrongly identified as botnets|publisher = ''[[w:The Guardian|The Guardian]]''|date = October 31, 2014|accessdate = November 1, 2014}}</ref>
|-
| 2014 || November 7 || Product (news feed) || Facebook makes it easy for people to unfollow friends and pages they've liked, both while viewing pages in the feed and while reviewing summaries of the most prolific contributors to their feed.<ref>{{cite web|url = http://techcrunch.com/2014/11/07/news-feed-settings/|title = Unfollow Your Most Annoying Facebook Friends And Pages With "News Feed Settings"|date = November 7, 2014|accessdate = November 8, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''|last = Constine|first = Josh}}</ref><ref>{{cite web|url=http://time.com/3573943/facebook-newsfeed-changes/|title = Facebook Will Make it Easier to Unfollow Boring Friends|last = Feeney|first = Nolan|date = November 8, 2014|accessdate = November 8, 2014|publisher = ''[[w:Time Magazine|Time Magazine]]''}}</ref>
|-
| 2014 || December 8 || Product || Facebook rolls out keyword search for all posts, part of [[w:Facebook Graph Search|Facebook Graph Search]], to all US English users on desktop and using [[w:iPhone|iPhone]]s.<ref>{{cite web|url=http://newsroom.fb.com/news/2014/12/updates-to-facebook-search/|title = Updates to Facebook Search|last = Stocky|first = Tom|date = December 8, 2014|accessdate = December 11, 2014|publisher = [[w:Facebook|Facebook]]}}</ref><ref>{{cite web|url=http://techcrunch.com/2014/12/08/facebook-keyword-search/|title = Facebook Brings Graph Search To Mobile And Lets You Find Feed Posts By Keyword|last = Constine|first = Josh|date = December 8, 2014|accessdate = December 11, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://www.wired.com/2014/12/search-old-facebook-posts/|title = At Last: You Can Now Search Your Old Facebook Posts|last = Bonnington|first = Christina|date = December 11, 2014|accessdate = December 11, 2014|publisher = ''[[w:Wired Magazine|Wired Magazine]]''}}</ref> It is cited as a potential competitor to [[w:Yelp|Yelp]] and other product recommendation engines<ref>{{cite web|url=http://techcrunch.com/2014/12/08/every-post-is-an-opinion/|title = Hands-On With Facebook Post Search: Strong Recommendations, Yelp Should Worry|last = Constine|first = Josh|date = December 8, 2014|accessdate = December 11, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> and also as a potential way to surface old, embarrassing posts by people.<ref>{{cite web|url=http://abcnews.go.com/Technology/facebook-improved-search-surface-embarrassing-posts/story?id=27469264|title = Facebook: Improved Search Could Surface Embarrassing Old Posts|last = Newcomb|first = Alyssa|date = December 9, 2014|accessdate = December 11, 2014|publisher = ''[[w:ABC News|ABC News]]''}}</ref>
|-
| 2014 || December 11 || Outreach || Facebook CEO [[w:Mark Zuckerberg|Mark Zuckerberg]] holds his second Q&A, open to the public, about Facebook, where he discusses the dislike button and Facebook's role in promoting viewpoint diversity, helping people share more, and facilitating social and political transparency.<ref>{{cite web|url=http://allfacebook.com/mark-zuckerberg-qa-121114_b136769|title = Mark Zuckerberg Q&A: Dislike Button, Ferguson, Graph Search, News Feed Study Controversy|last = Cohen|first = David|date = December 11, 2014|accessdate = December 12, 2014|publisher = AllFacebook}}</ref><ref>{{cite web|url=http://www.buzzfeed.com/mattlynley/the-11-most-interesting-things-from-mark-zuckerbergs-qa-sess|title = The 11 Most Interesting Things From Mark Zuckerberg’s Q&A Session. Zuckerberg held another Q&A session today to talk about Facebook and his personal life.|last = Lynley|first = Matthew|date = December 11, 2014|accessdate = December 12, 2014|publisher = ''[[w:BuzzFeed|BuzzFeed]]''}}</ref><ref>{{cite web|url=http://www.independent.co.uk/news/business/news/mark-zuckerberg-qa-what-we-learnt-about-the-facebook-founder-9921582.html|title = Mark Zuckerberg Q&A: What we learnt about the Facebook founder|last = Tadeo|first = Maria|date = December 12, 2014|accessdate = March 12, 2014|publisher = ''[[w:The Independent|The Independent]]''}}</ref>
|-
| 2015 || January 5 || Acquisitions || Facebook acquires Wit.ai, a Y Combinator startup founded 18 months ago to create an API for building voice-activated interfaces.<ref>{{cite web|url=http://time.com/3655070/facebook-voice-recognition-wit-ai/|title = Facebook Acquires Voice Recognition Startup Wit.ai|last = Feeney|first = Nolan|date = January 5, 2015|accessdate = January 25, 2015|publisher = ''[[w:Time Magazine|Time Magazine]]''}}</ref><ref>{{cite web|url=http://www.businessinsider.com/facebook-acquires-speech-recognition-startup-witai-2015-1|title = Facebook Bought A Company That Could Let It Take On Siri|last = Lorenz|first = Taylor|date = January 5, 2015|accessdate = January 25, 2015|publisher = ''[[w:Business Insider|Business Insider]]''}}</ref><ref>{{cite web|url=http://techcrunch.com/2015/01/05/facebook-wit-ai/|title = Facebook Acquires Wit.ai To Help Its Developers With Speech Recognition And Voice Interfaces|last = Constine|first = Josh|date = January 5, 2015|accessdate = January 25, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://www.zdnet.com/article/facebook-buys-wit-ai-adds-natural-language-knowhow/|title = Facebook buys Wit.ai, adds natural language knowhow|last = Dignan|first = Larry|date = January 5, 2015|accessdate = January 25, 2015|publisher = ''[[w:ZDNet|ZDNet]]''}}</ref><ref>{{cite web|url=https://gigaom.com/2015/01/05/facebook-acquires-speech-recognition-iot-startup-wit-ai/|title = Facebook acquires speech-recognition IoT startup Wit.AI|last = Harris|first = Derrich|date = January 5, 2015|accessdate = January 25, 2015|publisher = ''[[w:GigaOm|GigaOm]]''}}</ref><ref>{{cite web|url=http://mashable.com/2015/01/05/facebook-buys-wit-ai/|title = Facebook buys Wit.ai, a speech recognition startup|last = Fiegerman|first = Seth|date = January 5, 2015|accessdate = January 25, 2015|publisher = ''[[w:Mashable|Mashable]]''}}</ref>
|-
| 2015 || January 8 || Acquisitions || Facebook acquires QuickFire Networks, a company that built a custom hardware and software platform for reducing video file sizes and upload times. The Wall Street Journal got the news on January 8, with confirmation later arriving on QuickFire’s site.<ref>{{cite web|url=http://blogs.wsj.com/digits/2015/01/08/facebook-acquires-video-compression-startup-quickfire/?mod=WSJBlog|title = Facebook Acquires Video Compression Startup QuickFire |last = Albergotti|first = Reed|date = January 8, 2015|accessdate = January 25, 2015|publisher = ''[[w:Wall Street Journal|Wall Street Journal]]'' (Digits blog)}}</ref><ref>{{cite web|url=http://techcrunch.com/2015/01/08/facebook-acquires-quickfire-networks-a-pied-piper-for-video/|title = Facebook Acquires QuickFire Networks, A ‘Pied Piper’ For Video|date = January 8, 2015|accessdate = January 25, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://venturebeat.com/2015/01/08/facebook-buys-video-infrastructure-company-quickfire-networks/|title = Facebook buys video infrastructure company QuickFire Networks|date = January 8, 2015|accessdate = January 25, 2015|last = Terdiman|first = Daniel|publisher = ''[[w:VentureBeat|VentureBeat]]''}}</ref><ref>{{Cite web|url=http://www.quickfire.tv/ |title= We’re excited to announce today that we are joining Facebook. |date= |accessdate= |website= |publisher= |last= |first= |deadurl=unfit |archiveurl=https://web.archive.org/web/20150111070548/http://www.quickfire.tv/ |archivedate=January 11, 2015 }}</ref>
|-
| 2015 || January 16 || Open sourcing || Facebook open sources the Torch library, containing some of its [[w:deep learning|deep learning]] tools in machine learning, including new code that runs 23 times as fast for training [[w:convolutional neural network|convolutional neural network]]s as the fastest publicly available code until that time.<ref>{{cite web|url=http://research.facebook.com/blog/879898285375829/fair-open-sources-deep-learning-modules-for-torch/|title = FAIR open sources deep-learning modules for Torch|last = Chintala|first = Soumith|date = January 20, 2015|accessdate = January 25, 2015|publisher = [[w:Facebook|Facebook]]}}</ref><ref>{{cite web|url=http://techcrunch.com/2015/01/16/facebook-open-sources-some-of-its-deep-learning-tools/|title = Facebook Open-Sources Some Of Its Deep-Learning Tools|date = January 16, 2015|accessdate = January 25, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''|last = Lardinois|first = Frederic}}</ref><ref>{{cite web|url=http://venturebeat.com/2015/01/16/facebook-opens-up-about-more-of-its-cutting-edge-deep-learning-tools/|title = Facebook open sources its cutting-edge deep learning tools|date = January 16, 2015|accessdate = January 25, 2015|publisher = ''[[w:VentureBeat|VentureBeat]]''}}</ref>
|-
| 2015 || January 20 || Product (news feed) || Facebook announces that it will show fewer hoaxes in the news feed, and mark items it identifies as potential hoaxes so that readers can view them more critically.<ref>{{cite web|url=http://newsroom.fb.com/news/2015/01/news-feed-fyi-showing-fewer-hoaxes/|title = News Feed FYI: Showing Fewer Hoaxes|date = January 20, 2015|accessdate = January 25, 2015|publisher = [[w:Facebook|Facebook]]}}</ref><ref>{{cite web|url=http://techcrunch.com/2015/01/20/because-we-blame-facebook/|title = Facebook Banishes Hoaxes From The News Feed|last = Constine|first = Josh|date = January 20, 2015|accessdate = January 25, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://www.macworld.com/article/2872684/facebook-cracks-down-on-news-feed-hoaxes.html|title = Facebook cracks down on News Feed hoaxes|last = McGarry|first = Caitlin|date = January 20, 2015|accessdate = January 25, 2015|publisher = [[w:MacWorld|MacWorld]]}}</ref>
|-
| 2015 || March 17 || Product || Facebook introduces a free friend-to-friend payment service within its Messenger app. This is touted by some tech journalists as potential competition for [[w:PayPal|PayPal]]'s Venmo service.<ref>{{cite web|url=http://newsroom.fb.com/news/2015/03/send-money-to-friends-in-messenger/|title = Send Money to Friends in Messenger|date = March 17, 2015|accessdate = April 5, 2015|publisher = Facebook Newsroom}}</ref><ref>{{cite web|url=https://www.theguardian.com/technology/2015/mar/18/facebook-messenger-app-mobile-payments|title = Facebook Messenger app will soon allow people to send money to friends|last = Dredge|first = Stuart|date = March 18, 2015|accessdate = April 5, 2015|publisher = ''[[w:The Guardian|The Guardian]]''}}</ref><ref>{{cite web|url=http://techcrunch.com/2015/03/17/facebook-pay/|title = Facebook Introduces Free Friend-To-Friend Payments Through Messages|date = March 17, 2015|last = Constine|first = Josh|accessdate = April 5, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2015 || March 25 || Product || At the first day of the 2015 F8 conference (a conference for Facebook to make announcements about major product and service changes), the company makes a bunch of announcements, with the unifying theme being that the company wants to be an integrated bunch of apps, each fulfilling a somewhat different role. Currently, the company's leading apps include its main app, Messenger, and externally built and acquired apps such as [[w:Instagram|Instagram]] and [[w:WhatsApp|WhatsApp]].<ref name=f8-2015-big-picture>{{cite web|url=http://techcrunch.com/2015/03/25/safety-in-numbers/|title = Facebook Finds Strength As A Family, Not An App|last = Constine|first = Josh|date = March 25, 2015|accessdate = April 5, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> Specific announcements include making [[w:Facebook Messenger|Facebook Messenger]] more of a platform, a new real-time comments system, embeddable videos, spherical video, Parse for the [[w:Internet of Things|Internet of Things]], updates to ad exchange LiveRail, and analytics for apps.<ref>{{cite web|url=http://techcrunch.com/2015/03/25/everything-you-need-to-know-from-todays-facebook-f8-announcements/|title = Everything You Need To Know From Today’s Facebook F8 Announcements|last = Kumparak|first = Greg|date = March 25, 2015|accessdate = April 5, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2015 || March 26 || Open sourcing || Facebook releases its React native framework for building native apps as [[w:open source|open source]]. This is announced on the second day of the F8 conference.<ref>{{cite web|url=http://techcrunch.com/2015/03/26/facebook-open-sources-react-native/|title = Facebook Open-Sources React Native|date = March 26, 2015|accessdate = April 5, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2015 || March 31 || Userbase, product || Facebook launches a feature called Scrapbook that allows parents to give their kids an official presence on Facebook even when they are too young to have their own accounts on the network by tagging them in photos. A Scrapbook can be owned by two people who have indicated to Facebook that they are in a relationship. When the kids grow old enough and get their own accounts, they can take over ownership of the Scrapbook and change the privacy settings thereof.<ref>{{cite web|url=https://www.facebook.com/help/1530275617253660/|title = Scrapbooks|publisher = Facebook Help Center|accessdate = April 5, 2015}}</ref><ref>{{cite web|url=http://techcrunch.com/2015/03/31/step-1-identify-baby-photo-step-2-hide-baby-photos/|title = Facebook’s New Photo "Scrapbook" Lets Parents Give Kids An Official Presence|last = Constine|first = Josh|date = March 31, 2015|accessdate = April 5, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://www.cnet.com/how-to/how-to-create-a-facebook-scrapbook-of-your-kid/|title=How to create a Facebook Scrapbook of your kid|last = Elliott|first = Matt|date = April 2, 2015|accessdate = April 5, 2015|publisher = [[w:CNet|CNet]]}}</ref>
|-
| 2015 || April 22 || Product || Facebook launches an Android app called Hello to instantly matches phone numbers of incoming and outgoing calls to Facebook profiles to show information about the caller/callee, block calls from commonly blocked numbers, and search for businesses to call, with initial rollout in the [[w:United States|United States]], [[w:Brazil|Brazil]], and [[w:Nigeria|Nigeria]]. There is no corresponding iOS app, because iOS does not allow apps to interact with phone calls.<ref>{{cite web|url=http://newsroom.fb.com/news/2015/04/introducing-hello/|title = Introducing Hello|date = April 22, 2015|accessdate = June 6, 2015|last = Vaccari|first = Andrea|publisher = [[w:Facebook|Facebook]]}}</ref><ref>{{cite web|url=http://techcrunch.com/2015/04/22/facebook-hello/|title = "Hello" Is Facebook’s New Android-Only Social Caller ID App|date = April 22, 2015|accessdate = June 6, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://mashable.com/2015/04/22/facebook-hello-app/|title = Facebook 'Hello' app is a smarter way to make phone calls|last = Wong|first = Raymond|date = April 22, 2015|accessdate = June 6, 2015|publisher = ''[[w:Mashable|Mashable]]''}}</ref> Commentators compare Facebook Hello to the native Android dialer app<ref>{{cite web|url = http://www.theverge.com/2015/4/22/8464761/facebook-introduces-hello-an-app-to-replace-the-android-dialer|title = Facebook introduces Hello, an app to replace the Android dialer|last = Newton|first = Casey|date = April 22, 2015|accessdate = June 6, 2015|publisher = ''[[w:The Verge|The Verge]]''}}</ref> and to TrueCaller, an app with crowdsourced data.<ref>{{cite web|url=http://www.makeuseof.com/tag/facebook-hello-truecaller-best-caller-id-dialer-app-android/|title = Facebook Hello vs. TrueCaller: Which Is the Best Caller ID and Dialer App for Android?|last = Patkar|first = Mihir|date = April 26, 2015|accessdate = June 6, 2015|publisher = Make Use Of}}</ref>
|-
| 2015 || April 28 (announcement), April 30 (closure) || Product, platform || Facebook announces that it is shutting down its friends data API, forcing developers to migrate to the Graph API. The company is also allowing for more granular control of data that users may share with apps.<ref>{{cite web|url = http://techcrunch.com/2015/04/28/facebook-api-shut-down/|title = Facebook Is Shutting Down Its API For Giving Your Friends’ Data To Apps|last = Constine|first = Josh|date = April 28, 2015|accessdate = October 18, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = http://thenextweb.com/dd/2015/04/29/facebook-shuts-down-friends-data-api-to-generate-more-trust-among-users/|title = Facebook shuts down friends data API to generate more trust among users|last = Dove|first = Jackie|publisher = ''The Next Web''|date = April 29, 2015|accessdate = October 18, 2015}}</ref><ref>{{cite web|url = http://marketingland.com/the-facebook-api-that-provides-friend-data-to-apps-will-shut-down-tomorrow-126907|title = The Facebook API That Provides Friend Data To Apps Will Shut Down Tomorrow. New API changes rolling out tomorrow will put a premium on user privacy and protection, limiting the access that marketers once had in the process.|last = Finn|first = Greg|date = April 29, 2015|accessdate = October 18, 2015|publisher = MarketingLand}}</ref>
|-
| 2015 || May 12 || Product || Facebook launches "[[w:Facebook Instant Articles|Instant Articles]]" for Publishers.<ref name=instant-article-official-announcement>{{cite web|url=http://media.fb.com/2015/05/12/instantarticles/|title = Introducing Instant Articles|last = Reckhow|first = Michael|date = May 12, 2015|accessdate = June 6, 2015|publisher = ''[[w:Facebook|Facebook]]''}}</ref> Publishers who use Instant Articles can opt in to have some of their articles shown to mobile users inside Facebook's app itself, without users having to leave the app and visit the customer's website. Initial launch partners include ''[[w:BuzzFeed|BuzzFeed]]'', the ''[[w:New York Times|New York Times]]'', ''[[w:National Geographic Society|National Geographic]]'' and six others. The article as displayed on Facebook mimics the article on the website in terms of layout, and Instant Articles allows for correct attribution and analytics with tools such as [[w:Google Analytics|Google Analytics]], [[w:Omniture|Omniture]], and [[w:Comscore|Comscore]], in addition to publishers benefiting from Facebook's own analytics. Publishers can choose to have only a subset of their content available as Instant Articles, and Facebook handles the porting of the article to the Instant Article format itself. ''BuzzFeed'' praised Facebook for complying with its requests for compatibility with analytics tracking, and said the process was very collaborative throughout. Load times are claimed to be ten times faster than the [[w:mobile web|mobile web]]. Publishers can keep all the ad revenue if using their own ads, but Facebook gets a 30% cut if the ads are shown by Facebook.<ref name=instant-article-official-announcement/><ref>{{cite web|url=http://techcrunch.com/2015/05/12/facebook-instant-articles/|title = Facebook Starts Hosting Publishers’ "Instant Articles"|last = Constine|first = Josh|date = May 12, 2015|accessdate = June 6, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://techcrunch.com/2015/05/13/all-you-need-is-like/|title = Facebook’s Quest To Absorb The Internet|last = Constine|first = Josh|date = May 13, 2015|accessdate = June 6, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://mashable.com/2015/05/13/facebook-instant-articles/|title = The media reckoning is here: Facebook rolls out its 'Instant Articles' publisher platform|last = Abbruzzese|first = Jason|last2 = Ryan|first2 = Jenni|date = May 12, 2015|accessdate = June 6, 2015|publisher = ''[[w:Mashable|Mashable]]''}}</ref><ref>{{cite web|url=http://mashable.com/2015/05/13/facebook-instant-articles-hands-on/|title = The seamless experience of Facebook's new Instant Articles|last = Ulanoff|first = Lance|date = May 13, 2015|accessdate = June 6, 2015|publisher = ''[[w:Mashable|Mashable]]''}}</ref>
|-
| 2015 || May 29 || Product (news feed) || Facebook confirms official support for [[w:GIF|GIF]]s. Autoplay settings for GIFs would be the same as those for videos: users who have video autoplay set to on (the default setting) will have GIFs autoplay when they scroll to the GIF in their news feed. Others can play the GIF manually by clicking the GIF button on the feed item with the GIF.<ref>{{cite web|url=http://techcrunch.com/2015/05/29/facebook-confirms-it-will-officially-support-gifs/|title = Facebook Confirms It Will Officially Support GIFs|last = Perez|first = Sarah|publisher = ''[[w:TechCrunch|TechCrunch]]''|date = May 29, 2015|accessdate = June 6, 2015}}</ref>
|-
| 2015 || June 4 || Accessibility || Facebook launches Facebook Lite, a stripped-down Facebook Android app optimized for low-end phones and poor connections.<ref>{{cite web|url = https://www.facebook.com/zuck/posts/10102163612609781|title = We just launched Facebook Lite, a new app designed to serve people a faster experience on slower mobile networks and Android phones around the world.|last = Zuckerberg|first = Mark|date = June 4, 2015|accessdate = July 10, 2017|publisher = Facebook}}</ref><ref>{{cite web|url = https://techcrunch.com/2015/06/04/download-facebook-lite/|title = Facebook Lite Is A Stripped Down Android App For The Developing World|date = June 4, 2015|accessdate = July 10, 2017|last = Constine|first = Josh|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = https://www.wired.com/2015/06/facebook-launches-facebook-lite-super-slow-connections/|title = Facebook Launches Facebook Lite for Super-Slow Connections|last = Hempel|first = Jessi|date = June 4, 2015|accessdate = July 10, 2017|publisher = ''Wired Magazine''}}</ref>
|-
| 2015 || June–August || Product || Facebook adds more features for pages to make it easier for businesses to use them. These include: allowing pages to display how quickly they respond to messages,<ref>{{cite web| url = http://techcrunch.com/2015/06/15/facebook-pages-can-now-show-how-quickly-they-respond-to-customers-messages/|title = Facebook Pages Can Now Show How Quickly They Respond To Customers’ Messages|date = June 15, 2015|accessdate = October 18, 2015|last = Perez|first = Sarah|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> allowing pages to send saved replies to messages,<ref>{{cite web|url = http://techcrunch.com/2015/06/02/facebook-tests-saved-replies-a-tool-that-lets-pages-respond-to-customers-with-canned-messages/|title = Facebook Tests “Saved Replies,” A Tool That Lets Pages Respond To Customers With Canned Messages|date = June 2, 2015|accessdate = October 18, 2015|last = Perez|first = Sarah|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> allowing pages to use private messages for customer support,<ref>{{cite web|url = http://techcrunch.com/2015/08/05/facestomer-support/|title = Facebook Empowers Pages To Provide Customer Support Over Private Messages|last = Constine|first = Josh|date = August 5, 2015|accessdate = October 18, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> and adding buy button integration to pages.<ref>{{cite web|url = http://techcrunch.com/2015/07/15/cant-buy-me-love/|title = Facebook Adds Buy Button Integration As It Continues To Reinvent Pages|last = Matney|first = Lucas|date = July 15, 2015|accessdate = October 18, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2015 || June–July || Product (news feed) || Facebook makes changes to its news feed algorithm in a few different directions. It relinquishes some control to users allowing them to dictate what they see first in the news feed.<ref>{{cite web|url = http://techcrunch.com/2015/06/18/facebook-see-first-puts-your-favorite-people-atop-the-feed/|title = Facebook’s News Feed Algorithm Relinquishes Control Of What We “See First”|date = June 18, 2015|accessdate = October 18, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''|last = Constine|first = Josh}}</ref><ref>{{cite web|last = Constine|first = Josh|url = http://techcrunch.com/2015/07/09/humanizing-the-algorithm/#.bwrckd:DKVG|title = Facebook Empowers Us To Tell News Feed What We Want To See First|date = July 9, 2015|accessdate = October 18, 2015}}</ref> Also, it announces that it will start using information on how long people hover on a particular item in their news feed to gauge their level of interest in the item, in addition to the more explicit signals it currently uses (likes, comments, shares).<ref>{{cite web|url = http://techcrunch.com/2015/06/12/facebook-now-cares-about-how-long-you-look-at-stuff-in-your-news-feed/|title = Facebook Now Cares About How Long You Look At Stuff In Your News Feed|date = June 12, 2015|accessdate = October 18, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''|last = Kumparak|first = Greg}}</ref>
|-
| 2015 || August || Product || On August 5, Facebook launches live-streaming, initially restricted only to celebrities.<ref>{{cite web|url = http://techcrunch.com/2015/08/05/facescope/|title = Facebook Launches “Live” Streaming Video Feature, But Only For Celebrities|last = Constine|first = Josh|date = August 5, 2015|accessdate = October 18, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> Subsequently, on August 12, it announces that the feature will be made available to journalists and those with verified profiles.<ref>{{cite web|url = http://techcrunch.com/2015/08/12/facebook-live-livestreaming/|title = Facebook Confirms Live Broadcasting Will Soon Open To Journalists And Verified Profiles|last = Constine|first = Josh|date = August 12, 2015|accessdate = October 18, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2015 || August 26 || Product || Facebook begins rolling out a human- and AI-powered virtual assistant called "M". M is available through Facebook's Messenger app, and is capable of performing tasks on behalf of users, including placing restaurant reservations and booking travel.<ref>{{cite web |url=https://techcrunch.com/2015/08/26/facebook-is-adding-a-personal-assistant-called-m-to-your-messenger-app/ |date=August 26, 2015 |publisher=TechCrunch |title=Facebook Is Adding A Personal Assistant Called “M” To Your Messenger App |author=Josh Constine |accessdate=February 17, 2017}}</ref><ref>{{cite web |url=https://www.wired.com/2015/08/facebook-launches-m-new-kind-virtual-assistant/ |title=Facebook Launches M, Its Bold Answer to Siri and Cortana |publisher=WIRED |date=August 26, 2015 |author=Jessi Hempel |accessdate=February 17, 2017}}</ref> At launch, M is only available to a small group of testers, and in April 2016 Facebook would confirm that it could be years before M is broadly available.<ref>{{cite web |url=http://mashable.com/2016/04/18/facebook-m-not-ready-for-years/ |title=Facebook Messenger chief: It will be years before everyone has M |publisher=Mashable |date=2016-04-18 19:25:47 UTC |author=Karissa Bell |accessdate=February 17, 2017 |quote=Facebook began testing M in August; the service has been limited to a small group of early testers since then. Similar to products from startups like Magic and Operator, M is able to complete tasks like booking travel, ordering food and scheduling appointments.}}</ref>
|-
| 2015 || August 27 || Userbase || Facebook announces that it has hit the milestone of 1 billion users accessing it on a single day.<ref>{{cite web|url = http://techcrunch.com/2015/08/27/facebook-hits-1-billion-users-in-a-single-day/|title = Facebook Hits New Peak Of 1 Billion Users On A Single Day|last = Matney|first = Lucas|date = August 27, 2015|accessdate = October 18, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2015 || October 27 || Accessibility || Facebook announces an initiative called 2G Tuesdays. With this initiative, Facebook engineers can opt in to access Facebook at [[w:2G|2G]] speeds for an hour every Tuesday (thus partly mimicking the experience of a nonnegligible fraction of Internet users in developing countries). The goal is to make Facebook engineers better understand the challenges of using Facebook with poor Internet speeds, and in turn help improve the Facebook experience for these users.<ref>{{cite web|url = http://www.theverge.com/2015/10/28/9625062/facebook-2g-tuesdays-slow-internet-developing-world|title = Facebook's '2G Tuesdays' simulate super slow internet in the developing world|last = McCormick|first = Rich|date = October 28, 2015|accessdate = January 1, 2017|publisher = ''[[w:The Verge|The Verge]]''}}</ref><ref>{{cite web|url = https://code.facebook.com/posts/1556407321275493/building-for-emerging-markets-the-story-behind-2g-tuesdays/|title = Building for emerging markets: The story behind 2G Tuesdays|last = Marra|first = Chris|date = October 27, 2015|accessdate = January 1, 2017|publisher = [[w:Facebook|Facebook]]}}</ref>
|-
| 2015 || December || Product || Facebook announces that it will add a feature for booking a ride through its messaging application. Users of Facebook Messenger in the U.S. will be able to summon an Uber car with a few taps.<ref>{{cite web|url = http://www.bloomberg.com/news/articles/2015-12-16/facebook-messenger-lets-you-book-an-uber|title =  Facebook Messenger Lets You Book an Uber |last = Newcomer|first = Eric|date = December 16, 2015|accessdate = December 16, 2015|publisher = ''[[w:BloombergBusiness|BloombergBusiness]]''}}</ref>
|-
| 2016 || January{{snd}}March || Product || Facebook Live that was originally launched in August 2015 and limited to celebrities, becomes available to all U.S. iPhone users on January 28.<ref name=tc-live-1>{{cite web|url = http://techcrunch.com/2016/01/28/comfortable-ephemerality-vs-reach/|title = 
Facebook Takes On Periscope By Giving Live Streaming To All U.S. iPhoners|last = Constine|first = Josh|date = January 28, 2016|accessdate = April 24, 2016|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = http://mashable.com/2016/01/28/facebook-live-video-how-to/#EykmO4z.4PqL|title = Facebook is finally bringing live streaming to everyone|last = Bell|first = Karissa|publisher = ''[[w:Mashable|Mashable]]''|date = January 28, 2016|accessdate = April 24, 2016}}</ref> On February 18, the global rollout begins.<ref>{{cite web|url = http://mashable.com/2016/02/18/facebook-live-international/#FuKQLIfZPmqg|title = Facebook Live video streaming is rolling out globally|date = February 18, 2016|accessdate = April 24, 2016|publisher = ''[[w:Mashable|Mashable]]''|last = Beck|first = Kellen}}</ref> It becomes available to U.S. Android users in the week following February 26.<ref>{{cite web|url = http://techcrunch.com/2016/02/26/facebook-live-video-android/|title = Facebook Is Bringing Live Video Broadcasting To Android Users|date = February 26, 2016|accessdate = April 24, 2016|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> Starting March 1, Facebook starts pushing live content more compared to older content.<ref>{{cite web|url = http://techcrunch.com/2016/03/01/get-it-while-its-hot/|title = Facebook fights Periscope by showing Live videos higher than saved streams|date = March 1, 2016|accessdate = April 24, 2016|publisher = ''[[w:TechCrunch|TechCrunch]]''|last = Russell|first = Jon}}</ref> Commentators describe Facebook Live as marking Facebook's entry into the live-streaming space, competing with [[w:Twitter|Twitter]]-owned [[w:Periscope (app)|Periscope]].<ref name=tc-live-1/>
|-
| 2016 || February 24 || Product || Facebook releases Facebook Reactions to the general public. The feature allows people to use five additional reactions beyond just the "like" action to convey their reaction to a post. The new reactions are "love", "haha", "wow", "sad", and "anger" (another reaction, "yay", that was used in initial testing of the feature, has been removed).<ref>{{cite web|url = http://heavy.com/tech/2016/02/yay-facebook-reactions-missing-where-why-dislike-confused-rejected-photos/|title = What Happened to the ‘Yay’ Facebook Reaction?|publisher = Heavy|author = Stephanie Dube Dwilson |date = February 24, 2016|accessdate = August 21, 2016}}</ref> Although the names differ across languages, the emoticons used are the same across languages. Each user can add at most one reaction to a post.<ref>{{cite web|url = http://www.wired.com/2016/02/facebook-reactions-totally-redesigned-like-button/|title = Facebook Reactions, the Totally Redesigned Like Button, Is Here|last = Stinson|first = Liz|date = February 24, 2016|accessdate = February 25, 2016|publisher = ''[[w:Wired Magazine|Wired Magazine]]''}}</ref><ref>{{cite web|url = http://mashable.com/2016/02/24/how-to-get-facebook-reactions/|title = Here's how to get the new Facebook reactions if you don't see them yet|last = Beck|first = Kellen|date = February 24, 2016|accessdate = February 25, 2016|publisher = ''[[w:Mashable|Mashable]]''}}</ref> An early version of Reactions was released in October 2015 in [[w:Ireland|Ireland]] and [[w:Spain|Spain]].<ref>{{cite web|url = http://mashable.com/2015/10/08/facebook-reactions-how-to/#m65E8fINPqqA|title = Everything we know so far about Facebook's new reactions|last = Bell|first = Karissa|date = October 8, 2015|accessdate = February 25, 2016}}</ref><ref>{{cite web|url = http://www.wired.com/2015/10/facebook-reactions-design/|title = The Surprisingly Complex Design of Facebook’s New Emoji|last = Gonzalez|first = Robbie|date = October 12, 2015|accessdate = February 25, 2016|publisher = ''[[w:Wired Magazine|Wired Magazine]]''}}</ref>
|-
|2016 || March 18 || Product || Facebook provide "[[w:Facebook Basketball Game Function|Basketball Game]]" function in Messenger.<ref>http://www.bnext.com.tw/article/view/id/38968</ref>
|-
| 2016 || April 12 and 13 || Product || [[w:Facebook F8|Facebook F8]] for 2016 includes a number of announcements about the product roadmap. Key highlights include: Messenger chatbots and a new bot engine, open source virtual reality camera, more tools for Facebook apps and [[w:Facebook Live|Facebook Live]], allowing businesses to send sponsored messages to people who have messaged them in the past, more changes around improving rights management for videos, and increased support for React Native from [[w:Microsoft|Microsoft]] and [[w:Samsung|Samsung]].<ref>{{cite web|url = http://techcrunch.com/gallery/everything-announced-at-facebooks-f8-conference-today/|title = Everything announced at Facebook’s F8 conference|date = April 13, 2016|accessdate = April 24, 2016|publisher = ''[[w:TechCrunch|TechCrunch]]''|last = Escher|first = Anna}}</ref><ref>{{Cite web|url = http://www.business2community.com/facebook/7-highlights-facebook-f8-conference-01518684|title = 7 Highlights from the Facebook F8 Conference|last = Hutchins|first = Bob|date = April 18, 2016|accessdate = April 24, 2016|publisher = Business2Community}}</ref><ref>{{cite web|url = http://mashable.com/2016/04/12/need-to-know-facebook-f8/|title = Facebook's F8 event in less than 90 seconds|publisher = ''[[w:Mashable|Mashable]]''|last = Grasinger|first = Chris|date = April 12, 2016|accessdate = April 24, 2016}}</ref>
|-
| 2016 || April 21 || Product (news feed) || Facebook announces that it is updating its news feed algorithm to take into account the time that a person spends reading the article, off Facebook (using various techniques to control for load time and article length). In the previous set of updates rolled out in June and July 2015, Facebook had started taking into account the time people spend viewing the item in their news feed, but the new change takes into account the user's activity outside Facebook. The change is part of Facebook's Feed Quality Program, and is a result of research showing that people's activity on Facebook failed to fully capture the extent to which they were interested in particular items.<ref>{{cite web|url = http://newsroom.fb.com/news/2016/04/news-feed-fyi-more-articles-you-want-to-spend-time-viewing/|title = News Feed FYI: More Articles You Want to Spend Time Viewing|last = Blank|first = Moshe|last2 = Xu|first2 = Jie|date = April 21, 2016|accessdate = April 24, 2016|publisher = [[w:Facebook|Facebook]]}}</ref><ref>{{cite web|url = http://techcrunch.com/2016/04/21/facebook-news-is-new/|title = Facebook’s News Feed is changing again to prioritize sites you actually read|last = Kamps|first = Haje Jan|last2 = Constine|first2 = Josh|date = April 21, 2016|accessdate = April 24, 2016|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> Commentators believe that this is likely to lead to a significant reduction in the circulation of misleading clickbait on the social network.<ref>{{cite web|url = http://www.businessinsider.com/facebook-algorithm-change-to-cut-down-on-misleading-clickbait-2016-4?r=UK&IR=T|title = Facebook is making a change that will cut down on the clickbait in your newsfeed|last = Price|first = Rob|date = April 22, 2016|accessdate = April 24, 2016|publisher = ''[[w:Business Insider|Business Insider]]''}}</ref>
|-
| 2016 || April 27 and 28 || Financial/legal, userbase || Facebook releases its 2016 Q1 earnings report, showing an increase in earnings to 77 cents per share up from 42 cents per share a year ago. The earnings beat analyst expectations, and cause Facebook share prices to soar, leading its market cap to exceed that of [[w:Johnson & Johnson|Johnson & Johnson]]. Facebook also reports an increase of 57% in advertising revenue to $5.2 billion, with mobile advertising now accounting for 82% of advertising revenue. It also reports an year-over-year increase in daily active users by 16% to 1.09 billion and in monthly active users by 15% to 1.65 billion.<ref>{{cite web|url = https://www.thestreet.com/story/13547650/1/facebook-fb-stock-soars-in-after-hours-trading-on-q1-earnings-beat.html|title = Facebook Stock Soars in After-Hours Trading on Q1 Earnings Beat. Facebook stock is higher in after-hours trading after the social network reported 2016 first-quarter earnings and revenue that topped analysts' estimates.|last = Graf|first = Rachel|date = April 27, 2016|accessdate = August 6, 2016|publisher = The Street}}</ref><ref>{{cite web|url = http://www.cnbc.com/2016/04/28/facebook-shares-pop-as-wall-street-cheers-massive-quarterly-beat.html|title = Facebook shares hit new all-time high as Street cheers earnings|last = Imbert|first = Fred|date = April 28, 2016|accessdate = August 6, 2016|publisher = [[w:CNBC|CNBC]]}}</ref><ref name=wsj-q1-2016>{{cite web|url = http://www.wsj.com/articles/facebook-revenue-soars-on-ad-growth-1461787856|publisher = ''[[w:Wall Street Journal|Wall Street Journal]]''|title = Facebook Revenue Soars on Ad Growth. Social network also announces proposal to create new class of nonvoting stock|last = Setharaman|first = Deepa|date = April 28, 2016|accessdate = August 6, 2016}}</ref> Facebook also announces a proposal to create a new class of nonvoting stock.<ref name=wsj-q1-2016/><ref>{{cite web|url = https://www.nytimes.com/2016/04/28/technology/facebook-q1-earnings.html|title = Facebook Plans New Stock Class to Solidify Mark Zuckerberg’s Control|last = Isaac|first = Mike|last2 = Picker|first2 = Leslie|date = April 28, 2016|accessdate = August 6, 2016|publisher = ''[[w:New York Times|New York Times]]''}}</ref>
|-
| 2016 || May || Product, controversy || [[w:Gizmodo|Gizmodo]] publishes a series of articles about alleged problems with Facebook's Trending Topics section, including lack of integration of the Trending Topics team with Facebook's overall culture and workforce, discretion vested in that team to make decisions (including the ability to artificially inject content into Trending Topics even if it has not been trending so far), and potential for bias in the way the discretion is exercised, with a particular focus on bias against [[w:conservatism in the United States|conservatism]].<ref>{{cite web|url = http://gizmodo.com/want-to-know-what-facebook-really-thinks-of-journalists-1773916117|title = Want to Know What Facebook Really Thinks of Journalists? Here's What Happened When It Hired Some.|last = Nunez|first = Michael|date = May 3, 2016|accessdate = June 3, 2016|publisher = [[w:Gizmodo|Gizmodo]]}}</ref><ref>{{cite web|url = http://gizmodo.com/former-facebook-workers-we-routinely-suppressed-conser-1775461006|title = Former Facebook Workers: We Routinely Suppressed Conservative News|last = Nunez|first = Michael|date = May 9, 2016|accessdate = June 3, 2016|publisher = [[w:Gizmodo|Gizmodo]]}}</ref><ref>{{cite web|url = http://gizmodo.com/facebook-admits-its-trending-section-includes-topics-no-1776319308|title = Facebook Admits Its Trending Section Includes Topics Not Actually Trending on Facebook|last = Nunez|first = Michael|date = May 12, 2016|accessdate = June 3, 2016|publisher = [[w:Gizmodo|Gizmodo]]}}</ref> The controversy is picked up by other news media, the United States Senate Committee, and many conservative outlets.<ref>{{cite web|url = http://mashable.com/2016/05/13/facebook-why-trending-controversy-matters/|title = Why Facebook's 'Trending Topics' controversy matters|last = Abbruzzese|first = Jason|date = May 13, 2016|accessdate = June 3, 2016|publisher = ''[[w:Mashable|Mashable]]''}}</ref><ref>{{cite web|url = http://www.wsj.com/articles/five-things-to-know-about-facebooks-trending-controversy-1462915385|title = Five Things to Know About Facebook’s Trending Controversy. New questions arise about how the world’s largest social network handles news|last = Olivarez-Giles|first = Nathan|date = May 10, 2016|accessdate = June 3, 2016|publisher = ''[[w:Wall Street Journal|Wall Street Journal]]''}}</ref><ref>{{cite web|url = http://techcrunch.com/2016/05/10/senate-committee-asks-facebook-to-answer-questions-about-its-trending-topics/|title = Senate committee asks Facebook to answer questions about its Trending Topics|last = Conger|first = Kate|date = May 10, 2016|accessdate = June 3, 2016|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> Facebook defends itself against the allegations,<ref>{{cite web|url = http://www.wsj.com/articles/facebook-refutes-criticisms-about-a-bias-against-conservatives-1462890206|title = Facebook Rebuts Criticisms About a Bias Against Conservatives. Response follows report that site suppressed stories of interest to conservative readers|last = Setharaman|first = Deepa|publisher = ''[[w:Wall Street Journal|Wall Street Journal]]''|date = May 10, 2016|accessdate = June 3, 2016}}</ref> but also invites leading conservatives, including United States Republican presidential primary frontrunner [[w:Donald Trump|Donald Trump]], libertarian-leaning conservative commentator [[w:Glenn Beck|Glenn Beck]] (who is very impressed with Facebook's actions), and CNN commentator [[w:S. E. Cupp|S. E. Cupp]], for a meeting to discuss and address concerns.<ref>{{cite web|url = http://www.wsj.com/articles/facebook-ceo-mark-zuckerberg-set-to-meet-with-conservatives-over-trending-topics-1463596793|title = Facebook Political Conclave Called Productive. Sixteen prominent conservatives meet with CEO Zuckerberg|last = Setharaman|first = Deepa|date = May 18, 2016|accessdate = June 3, 2016|publisher = ''[[w:Wall Street Journal|Wall Street Journal]]''}}</ref><ref>{{cite web|url = https://medium.com/@glennbeck/what-disturbed-me-about-the-facebook-meeting-3bbe0b96b87f#.pb44vso97|title = What disturbed me about the Facebook meeting.|last = Beck|first = Glenn|authorlink = Glenn Beck|date = May 19, 2016|accessdate = June 3, 2016|publisher = ''[[w:Medium (website)|Medium]]''}}</ref> On May 23, Facebook announces changes to its Trending Topics section, and releases a 28-page document on the subject.<ref>{{cite web|url = http://newsroom.fb.com/news/2016/05/response-to-chairman-john-thunes-letter-on-trending-topics/|title = Response to Chairman John Thune’s letter on Trending Topics|last = Stretch|first = Colin|date = May 23, 2016|accessdate = June 3, 2016|publisher = [[w:Facebook|Facebook]]}}</ref><ref>{{cite web|url = http://www.usatoday.com/story/tech/news/2016/05/23/facebook-says-investigation-found-no-systematic-political-bias/84818560/|title = Facebook makes changes to 'Trending Topics' after bias investigation|last = Guynn|first = Jessica|date = May 24, 2016|accessdate = June 3, 2016|publisher = ''[[w:USA Today|USA Today]]''}}</ref>
|-
| 2016 || May 25 || Product || Facebook announces that it is shutting down [[w:Facebook Exchange|Facebook Exchange]] (FBX), its desktop ad exchange. The reasons cited include that FBX makes a very small share of Facebook's ad revenue, and that it is of limited utility because is purely desktop-based, and any successful ad campaign must include mobile, that people are increasingly using.<ref>{{cite web|url = http://techcrunch.com/2016/05/25/facebook-will-shut-down-fbx/|title = Facebook will shut down FBX, its desktop ad exchange|last = Ha|first = Anthony|date = May 25, 2016|accessdate = June 3, 2016|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = http://www.adweek.com/news/technology/facebook-shutting-down-its-desktop-based-ad-retargeting-exchange-171686|title = Facebook Is Shutting Down Its Desktop-Based Ad Retargeting Exchange. Social platform redirecting advertisers to mobile|last = Swant|first = Marty|date = May 25, 2016|accessdate = June 3, 2016|publisher = [[w:AdWeek|AdWeek]]}}</ref><ref>{{cite web|url = http://www.wsj.com/articles/facebook-planning-to-shut-down-its-ad-exchange-1464199840|title = Facebook Planning to Shut Down its Ad Exchange. Social network focusing on its own ad network and mobile ad inventory|publisher = ''[[w:Wall Street Journal|Wall Street Journal]]''|last = Shields|first = Mike|date = May 25, 2016|accessdate = June 3, 2016}}</ref>
|-
| 2016 || June 15 || Product || Facebook introduces the secret Messenger soccer game, similar to the basketball game.<ref>{{cite web |url=https://techcrunch.com/2016/06/15/how-to-play-facebook-messengers-new-super-addictive-and-hidden-soccer-game/ |publisher=TechCrunch |title=How to play Facebook Messenger’s new super addictive (and hidden!) soccer game |author=Greg Kumparak |accessdate=February 16, 2017 |date=June 15, 2016}}</ref><ref>{{cite web |url=https://www.cnet.com/how-to/how-to-play-facebook-messengers-new-secret-soccer-game/ |publisher=CNET |title=How to play Facebook Messenger's new secret soccer game |accessdate=February 16, 2017 |date=June 15, 2016 |author=Jason Cipriani}}</ref>
|-
| 2016 || June 29 || Product (news feed) || Facebook publishes its list of "News Feed Values" that will guide its decisions and algorithms for the news feed. A core value listed is that friends and family come first, and Facebook announces that it is increasing the circulation of content about friends and family relative to publisher content.<ref>{{cite web|url = http://newsroom.fb.com/news/2016/06/building-a-better-news-feed-for-you/|title = Building a Better News Feed for You|last = Mosseri|first = Adam|date = June 29, 2016|accessdate = August 6, 2016|publisher = Facebook}}</ref><ref>{{cite web|url = https://www.nytimes.com/2016/06/30/technology/facebook-to-change-news-feed-to-focus-on-friends-and-family.html|title = Facebook to Change News Feed to Focus on Friends and Family|last = Isaac|first = Mike|last2 = Ember|first2 = Sydney|date = June 29, 2016|accessdate = August 6, 2016|publisher = ''[[w:New York Times|New York Times]]''}}</ref><ref>{{cite web|url = https://techcrunch.com/2016/06/29/facebook-news-feed-change/|title = Facebook puts friends above publishers in “News Feed Values” and ranking change|last = Constine|first = Josh|date = June 29, 2016|accessdate = August 6, 2016|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref>
|-
| 2016 || August 4 || Product (news feed) || Facebook announces algorithm changes that penalize "clickbait" titles, based on a score assigned by a machine-learned model. The model is trained based on cases where users like a link, click it, and then immediately bounce and unlike pages. The algorithm is applied both at the web domain level and at the Facebook page level.<ref>{{cite web|url = https://www.nytimes.com/2016/08/05/technology/facebook-moves-to-push-clickbait-lower-in-the-news-feed.html?_r=0|title = Shocker! Facebook Changes Its Algorithm to Avoid ‘Clickbait’|last = Isaac|first = Mike|last2 = Ember|first2 = Sydney|date = August 4, 2016|accessdate = August 6, 2016|publisher = ''[[w:New York Times|New York Times]]''}}</ref><ref>{{cite web|url = https://techcrunch.com/2016/08/04/facebook-clickbait/|title = Facebook’s new anti-clickbait algorithm buries bogus headlines|last = Constine|first = Josh|date = August 4, 2016|accessdate = August 6, 2016|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = http://www.theatlantic.com/technology/archive/2016/08/famous-headlines-rewritten-to-comply-with-facebooks-new-policy/494603/|title = Famous Headlines, Rewritten For Facebook's New Clickbait Policy. You’ll never guess what happened when we tried to game the social platform’s algorithm. (What happened was we wrote a bunch of terrible headlines.)|last = LaFrance|first = Adrienne|last2 = Meyer|first2 = Robinson|date = August 4, 2016|accessdate = August 6, 2016|publisher = ''[[w:The Atlantic|The Atlantic]]''}}</ref>
|-
| 2016 || August 11 || Product (advertising) || Facebook and [[w:AdBlock Plus|AdBlock Plus]] enter into an escalating war. AdBlock Plus tries to block advertisements and sponsored content on Facebook's site, but Facebook releases a workaround, to which AdBlock Plus releases its own workaround. Facebook's argument is that ad blockers are a crude solution, and Facebook's approach of giving users more fine-grained control over the content they see in the feed is superior. AdBlock Plus disagrees with the assessment and says ad blockers should not be blamed for users' desire to have an ad-free experience.<ref>{{cite web|url = https://adblockplus.org/blog/fb-reblock-ad-blocking-community-finds-workaround-to-facebook|title = FB reblock: ad-blocking community finds workaround to Facebook|last = Williams|first = Ben|date = August 11, 2016|accessdate = August 13, 2016|publisher = [[w:AdBlock Plus|AdBlock Plus]]}}</ref><ref>{{cite web|url = https://techcrunch.com/2016/08/11/friendblock/|title = Facebook rolls out code to nullify Adblock Plus’ workaround again|last = Constine|first = Josh|date = August 11, 2016|accessdate = August 13, 2016|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = http://www.vanityfair.com/news/2016/08/facebook-adblock-plus-work-around|title = Facebook’s War on Ad Blockers Is Already Blowing Up. It only took Adblock Plus two days to figure out a work-around.|date = August 11, 2016|accessdate = August 13, 2016|publisher = ''[[w:Vanity Fair (magazine)|Vanity Fair]]''}}</ref> The ad blocking war continues into September<ref>{{cite web |url=https://techcrunch.com/2016/09/10/facebook-isnt-just-fighting-ad-blockers-its-fighting-the-underlying-causes-of-blocking/ |publisher=TechCrunch |title=Facebook isn’t just fighting ad blockers, it’s fighting the underlying causes of blocking |author=Roy Rosenfeld |accessdate=February 17, 2017 |date=September 10, 2016}}</ref><ref>{{cite web |url=https://techcrunch.com/2016/09/18/faceblock/ |publisher=TechCrunch |title=Facebook ads still slipping past Adblock Plus via stripped-down code |author=Josh Constine |accessdate=February 17, 2017 |date=September 18, 2016}}</ref> and discussion continues into November, with Facebook reportedly having boosted its ad revenue owing to its blocking of ads.<ref>{{cite web |url=https://techcrunch.com/2016/11/02/add-cash-plus/ |publisher=TechCrunch |title=Blocking ad blockers boosted Facebook’s desktop ad revenue 18% |author=Josh Constine |accessdate=February 17, 2017 |date=November 2, 2016}}</ref>
|-
| 2016 || October 2 || Accessibility || Facebook launches Messenger Lite, a stripped-down version of its Messenger app for low-end phones and poor Internet connections.<ref>{{cite web|url = https://newsroom.fb.com/news/2016/10/empowering-the-world-to-stay-connected-introducing-messenger-lite/|title = Empowering the World to Stay Connected: Introducing Messenger Lite|date = October 2, 2016|accessdate = July 10, 2017|last = Mulcahy|first = Tom|publisher = Facebook}}</ref><ref>{{cite web|url = http://www.cnbc.com/2016/10/03/facebook-launches-messenger-lite-for-android-users-in-emerging-markets.html|title = Facebook launches 'Messenger Lite' for Android users in emerging markets|last = Kharpal|first = Arjun|date = October 3, 2016|accessdate = July 10, 2017|publisher = ''[[w:CNBC|CNBC]]''}}</ref><ref>{{cite web|url = https://www.theverge.com/2016/10/3/13146186/facebook-messenger-lite-app-android|title = Facebook launches Messenger Lite app for basic Android phones. 'Slimmed down' messaging app is designed for emerging markets with slow internet connections|last = Toor|first = Amar|date = October 3, 2016|accessdate = July 10, 2017|publisher = ''The Verge''}}</ref><ref>{{cite web|url = http://www.adweek.com/digital/facebook-launches-messenger-lite-for-markets-with-poor-connection-speeds/|title = Facebook Launches Messenger Lite for Markets With Poor Connection Speeds. Facebook is bringing Messenger to areas with poor internet connections with its introduction of Android app Messenger Lite.|last = Cohen|first = David|date = October 3, 2016|accessdate = July 10, 2017|publisher = ''[[w:Adweek|Adweek]]''}}</ref>
|-
| 2016 || October 3 || Product || In the US, UK, Australia, and New Zealand, Facebook launches Marketplace, a way to buy and sell items through Facebook. Marketplace appears as a tab in the mobile app.<ref>{{cite web |url=http://newsroom.fb.com/news/2016/10/introducing-marketplace-buy-and-sell-with-your-local-community/ |author=Mary Ku |title=Introducing Marketplace: Buy and Sell with Your Local Community |publisher=Facebook Newsroom |accessdate=October 12, 2016 |date=October 3, 2016}}</ref> The feature has been compared to [[w:Craigslist|Craigslist]].<ref>{{cite web |url=https://techcrunch.com/2016/10/03/facebook-marketplace-2/ |author=Josh Constine |title=Facebook launches Marketplace, a friendlier Craigslist |publisher=[[w:TechCrunch|TechCrunch]] |accessdate=October 12, 2016}}</ref>
|-
| 2016 || November 30 || Product || Facebook launches in select countries<ref>{{cite web |url=http://www.techtimes.com/articles/187446/20161130/facebook-instant-games-heres-a-complete-list-of-games-you-can-play-on-messenger-and-your-news-feed-now.htm |publisher=Tech Times |title=Facebook Instant Games: Here's A Complete List Of Games You Can Play On Messenger And Your News Feed Now |date=November 30, 2016 |author=Sumit Passary |accessdate=February 16, 2017 |quote=Facebook Instant Games will be initially available only in select countries including: Italy, Spain, Lithuania, Israel, Cyprus, Puerto Rico, Slovenia, Taiwan, Estonia, Russian Federation, Hong Kong, Finland, Singapore, France, New Zealand, Belgium, Ireland, Germany, Latvia, Austria, Australia, Netherlands, the United States, Canada, United Kingdom, Sweden, Switzerland, Denmark and Norway.}}</ref> Instant Games on Messenger and Facebook News Feed, which allows users to play games without installing new apps. The games are provided via [[w:HTML5|HTML5]]. At launch, Instant Games does not allow game developers to place ads or [[w:In-app purchase|in-game payment]]s in games, but Facebook commits to allowing eventual monetization.<ref>{{cite web |url=https://developers.facebook.com/blog/post/2016/11/30/instant-games-closed-beta/ |website=Facebook for Developers |publisher=Facebook |title=Instant Games Now Available on Messenger and Facebook News Feed |date=November 30, 2016 |accessdate=February 16, 2017}}</ref><ref>{{cite web |url=https://techcrunch.com/2016/11/29/messenger-instant-games/ |publisher=[[w:TechCrunch|TechCrunch]] |title=Facebook Messenger launches Instant Games |author=Josh Constine |date=November 29, 2016 |accessdate=February 16, 2017}}</ref> The platform initially has 17 games.<ref>{{cite web |url=https://www.engadget.com/2016/11/29/facebook-instant-games/ |title=Facebook's Instant Games work in Messenger and your News Feed |publisher=Engadget |accessdate=February 16, 2017 |author=Mariella Moon |date=November 29, 2016 |quote=Today, the social network has launched its HTML5 cross-platform gaming experience called "Instant Games," along with 17 titles that include some familiar names like ''Pac-Man''.}}</ref>
|-
| 2016 || December 15 || Product (news feed) || Facebook announces a set of news feed updates to combat the problem of fake news and hoaxes. These include more streamlining for users reporting fake news, a partnership with signatory organizations to [[w:Poynter’s International Fact Checking Code of Principles|Poynter’s International Fact Checking Code of Principles]] to examine items reported as fake, learning from lower share rates for people who view the article that the item might be fake, and warnings to users when they share news that is disputed or possibly fake.<ref>{{cite web|url = http://newsroom.fb.com/news/2016/12/news-feed-fyi-addressing-hoaxes-and-fake-news/|title = News Feed FYI: Addressing Hoaxes and Fake News|last = Mosseri|first = Adam|publisher = [[w:Facebook|Facebook]]|date = December 15, 2016|accessdate = December 16, 2016}}</ref><ref>{{cite web|url = https://www.washingtonpost.com/news/the-switch/wp/2016/12/15/facebook-will-start-telling-you-when-a-story-may-be-fake/?utm_term=.ea8071700194|title = Facebook will start telling you when a story may be fake|last = Tsukayama|first = Hayley|publisher = ''[[w:Washington Post''|Washington Post'']]|date = December 15, 2016|accessdate = December 16, 2016}}</ref><ref>{{cite web|url = http://www.npr.org/sections/thetwo-way/2016/12/15/505728377/facebook-details-its-new-plan-to-combat-fake-news-stories|title = Facebook Details Its New Plan To Combat Fake News Stories|last = Chappell|first = Bill|date = December 15, 2016|accessdate = December 16, 2016|publisher = ''[[w:NPR|NPR]]''}}</ref><ref>{{cite web|url = https://www.nytimes.com/2016/12/15/technology/facebook-fake-news.html?_r=0|title = Facebook Mounts Effort to Limit Tide of Fake News|last = Isaac|first = Mike|publisher = ''[[w:New York Times|New York Times]]''|date = December 15, 2016|accessdate = December 16, 2016}}</ref>
|-
| 2017 || end of January || Product || Facebook begins integrating the Messenger interface into the messages inbox, replacing the old inbox interface. This change makes the Facebook messages inbox interface similar to that seen on messenger.com.<ref>{{cite web |url=http://tech.firstpost.com/news-analysis/facebook-is-integrating-messenger-platform-to-replace-inbox-on-desktop-358338.html |title=Facebook is integrating messenger platform to replace inbox on desktop |publisher=Tech2 |date=January 19, 2017 |accessdate=February 16, 2017}}</ref>
|-
| 2017 || February 15 || Product || In the United States and Canada, Facebook launches a feature to search for jobs. The feature allows businesses to post job openings through the status update composer, and allows users to apply to those job postings.<ref>{{cite web |url=https://www.facebook.com/business/news/take-the-work-out-of-hiring |title=Take the Work Out of Hiring |publisher=Facebook for Business |accessdate=February 18, 2017 |date=February 15, 2017}}</ref><ref>{{cite web |url=https://time.com/money/4674436/facebook-new-jobs/ |title=How to Use Facebook's New Job Search Feature |accessdate=February 18, 2017 |website=Money |publisher=Time |author=Kristen Bahler |date=February 17, 2017}}</ref><ref>{{cite web |url=http://www.geekwire.com/2017/facebook-takes-linkedin-new-job-postings-feature/ |title=Facebook takes on LinkedIn with new job postings feature |publisher=GeekWire |date=February 16, 2017 |accessdate=February 18, 2017 |author=Jillian Stampher}}</ref><ref>{{cite web |url=https://techcrunch.com/2017/02/15/facebook-jobs/ |date=February 15, 2017 |publisher=TechCrunch |title=Facebook’s new job opening posts poach business from LinkedIn |author=Josh Constine |accessdate=February 18, 2017}}</ref>
|-
| 2017 || March 23 || Product (messaging) || Facebook adds reactions and mentions inside Messenger (both the app and the web experience).<ref>{{cite web|url = https://thenextweb.com/facebook/2017/03/23/facebook-adds-mentions-reactions-group-chats-messenger/|title = Facebook adds Mentions and Reactions to group chats on Messenger|last= Lopezz|first = Napier|date = March 23, 2017|accessdate = March 24, 2017|publisher = ''The Next Web''}}</ref>
|-
| 2017 || April 27 || Accessibility || Facebook launches Messenger Lite in over 100 additional countries.<ref>{{cite web|url = https://www.theverge.com/2017/4/27/15457344/facebook-messenger-lite-150-new-countries-expansion-snapchat|title = Facebook’s Messenger Lite app launches in over 100 more countries today|last = Statt|first = Nick|date = April 27, 2017|accessdate = July 10, 2017|publisher = Facebook}}</ref><ref>{{cite web|url = https://techcrunch.com/2017/04/27/facebook-sidesteps-snapchat-by-launching-messenger-lite-in-150-more-countries/|title = Facebook sidesteps Snapchat by launching Messenger Lite in over 100 more countries|date = April 27, 2017|accessdate = July 10, 2017|last = Constine|first = Josh|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = http://economictimes.indiatimes.com/magazines/panache/facebook-launches-messenger-lite-in-132-more-countries-not-in-india-yet/articleshow/58413926.cms|title = Facebook launches Messenger Lite in 132 more countries, not in India, yet|publisher = Economic Times|date = April 28, 2017|accessdate = July 10, 2017}}</ref>
|-
| 2017 || May 3 || Product || Facebook adds reactions to comments. Reactions were previously available on messages (sent via Messenger) and Facebook posts but not in comments.<ref>{{cite web|url = http://gizmodo.com/facebook-adds-reactions-to-comments-panic-attacks-to-m-1794896946|title = Facebook Adds Reactions to Comments, Panic Attacks to Me|last = Galperina|first = Marina|date = May 3, 2017|accessdate = May 6, 2017|publisher = Gizmodo}}</ref><ref>{{cite web|url = https://www.theverge.com/2017/5/3/15536812/facebook-reactions-now-available-comments|title = Facebook reactions have now infiltrated comments|publisher = ''[[w:The Verge|The Verge]]''|last = Garun|first = Natt}}</ref>
|-
| 2017 || May 21 || Controversy || ''[[w:The Guardian|The Guardian]]'' publishes ''The Facebook Files'', leaked Facebook documents detailing Facebook's moderation policies for graphic depictions of sex and violence as well as racist, sexist, and hate speech.<ref>{{cite web|url = https://www.theguardian.com/news/series/facebook-files|title = Facebook Files|publisher = ''[[w:The Guardian|The Guardian]]''|date = May 21, 2017|accessdate = May 23, 2017}}</ref><ref>{{cite web|url = http://www.reuters.com/article/us-facebook-moderation-idUSKBN18I04A|title = Facebook leaked documents show types of content it allows: Guardian|date = May 22, 2017|accessdate = May 23, 2017|publisher = ''[[w:Reuters|Reuters]]''}}</ref> The revelations lead to public discussion of the specifics of Facebook's policies, as well as calls on Facebook to be more transparent.<ref>{{cite web|url = https://www.theverge.com/2017/5/21/15672242/facebook-files-moderation-guidelines-graphic-content-online|title = Leaked moderation guidelines reveal how Facebook approaches handling graphic content. As Facebook grows, it will need to continually scale up its efforts to address graphic content.|last = Liptak|first = Andrew|date = May 21, 2017|accessdate = May 23, 2017|publisher = ''[[w:The Verge|The Verge]]''}}</ref><ref>{{cite web|url = http://www.refinery29.com/2017/05/155609/guardian-facebook-files-community-hypocrisy|title = Leaked Facebook Documents Reveal Disturbing Inconsistencies In How The Site Handles Sensitive Issues|last = Buxton|first = Madeline|date = May 22, 2017|accessdate = May 23, 2017|publisher = ''[[w:Refinery29|Refinery29]]''}}</ref><ref>{{cite web|url = https://www.forbes.com/sites/kalevleetaru/2017/05/22/what-the-leaked-facebook-rulebook-tells-us-about-why-it-isnt-combatting-online-violence/#4848594c5f99|title = What The Leaked Facebook Rulebook Tells Us About Why It Isn't Combatting Online Violence|last = Leetaru|first = Kalev|date = May 22, 2017|accessdate = May 23, 2017|publisher = ''[[w:Forbes|Forbes]]''}}</ref><ref>{{cite web|url = http://theconversation.com/after-the-facebook-files-the-social-media-giant-must-be-more-transparent-78093|title = After the ‘Facebook Files’, the social media giant must be more transparent|publisher = ''The Conversation''|date = May 22, 2017|accessdate = May 23, 2017}}</ref>
|}

== See also ==

* [[Timeline of social media]]
* [[Timeline of Twitter]]
* [[Timeline of Instagram]]
* [[Timeline of Pinterest]]
* [[Timeline of Snapchat]]

==References==
{{reflist|30em}}

{{Facebook navbox}}
{{Technology company timelines}}

[[w:Category:Company histories|Facebook]]
[[w:Category:Facebook|Category:Facebook]]
[[w:Category:Technology company timelines|Facebook]]
[[w:Category:Company timelines|Facebook]]