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| 2012 || June || || Tumblr reports that {{w|pornography}} only accounts for 2-4% of all content on the site.<ref name="dwdw"/>
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| 2012 || June || {{w|Financial transaction}} || Tumblr signs its first big ad deal with {{w|Adidas}}.<ref name="a Breif History of tumblr"/>
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| 2012 || September || Growth || Tumblr reaches 73 million blogs.<ref name="dsss"/>
