Difference between revisions of "Timeline of Amazon"

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{{Attribute English Wikipedia|original-exists=no|substantial-edits=yes}}
 
{{Attribute English Wikipedia|original-exists=no|substantial-edits=yes}}
 
 
 
 
This is a timeline of {{w|Amazon.com}}, an American [[w:e-commerce|electronic commerce]] and [[w:cloud computing|cloud computing]] company with headquarters in {{w|Seattle}}, [[w:Washington (state)|Washington]]. For events related to {{w|Amazon Web Services}}, see [[Timeline of Amazon Web Services]].
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This is a timeline of [[w:Amazon (company)|Amazon]], an American [[w:e-commerce|electronic commerce]] and [[w:cloud computing|cloud computing]] company with headquarters in {{w|Seattle}}, [[w:Washington (state)|Washington]]. For events related to {{w|Amazon Web Services}}, see [[Timeline of Amazon Web Services]].
 
 
 
 
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== Sample questions ==
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The following are some interesting questions that can be answered by reading this timeline:
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* What are some significant events describing the life of Amazon founder {{w|Jeff Bezos}}?
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** Sort the full timeline by "Event type" and look for the group of rows with value "Jeff Bezos biography".
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* What are some significant events related to the creation and early days of Amazon.com?
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** Sort the full timeline by "Event type" and look for the group of rows with value "Early development".
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** You will mostly see events related to the company founding and first business launch.
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* What are some significant acquisitions by Amazon?
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** Sort the full timeline by "Event type" and look for the group of rows with value "Acquisition".
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* What are some events describing products, especially devices, launched by Amazon?
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** Sort the full timeline by "Event type" and look for the group of rows with value "Product".
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* What are some significant events describing services offered by Amazon?
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** Sort the full timeline by "Event type" and look for the group of rows with value "Service".
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* What are some notable events related to Amazon consumer privacy issues?
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** Sort the full timeline by "Event type" and look for the group of rows with value "Consumer privacy".
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** You will mostly see events describing privacy violation by Amazon devices.
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* What are some notable partnerships by Amazon?
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** Sort the full timeline by "Event type" and look for the group of rows with value "Partnership".
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* What are some events related to people with important positions in Amazon?
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** Sort the full timeline by "Event type" and look for the group of rows with value "Leadership".
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* What are some events describing financial aspects of Amazon?
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** Sort the full timeline by "Event type" and look for the group of rows with value "Financial".
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** You will mostly see milestone figures showing revenue and stock market value.
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* What are some events describing the expansion of Amazon outside the United States?
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** Sort the full timeline by "Event type" and look for the group of rows with value "International expansion".
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** You will mostly see Amazon expansion into big and emerging markets, especially {{w|India}}.
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* What are some events describing legal issues involving Amazon?
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** Sort the full timeline by "Event type" and look for the group of rows with value "Legal".
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** You will see some legal disputes, as well as issues related to fiscalization, etc. 
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** Sort the full timeline by "Event type" and look for the group of rows with value "Recognition".
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* What are some events describing competition by other companies?
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** Sort the full timeline by "Event type" and look for the group of rows with value "Competition".
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** You will see a number of important competitors, like {{w|Alibaba}}, and {{w|Mercadolibre}}, etc.
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* What are some notable events describing investments involving Amazon?
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** Sort the full timeline by "Event type" and look for the group of rows with value "Investment".
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** You will mostly see events describing notable investments both in Amazon's own business as well as other companies.
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* What are some events related to pricing of services and products?
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** Sort the full timeline by "Event type" and look for the group of rows with value "Pricing".
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* What are some events describing infrastructural aspects of Amazon?
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** Sort the full timeline by "Event type" and look for the group of rows with value "Infrastructure".
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** You will see events describing aircraft and drone fleets, as well as autonomous-delivery robots, communication networks, Amazon public-cloud infrastructure market and data centers, etc.
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* What are some events describing patent granting for Amazon technologies?
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** Sort the full timeline by "Event type" and look for the group of rows with value "{{w|Intellectual property}}".
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* Other events are described under the following types: "{{w|Business model}}", "{{w|Charity}}", "{{w|Domain registration}}", "Literature", "{{w|Market penetration}}", "Market size", "{{w|Online community}}", "Retailing", and "Shut down".
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* Note: the timeline can be sorted by "category", with the purpose to group rows describing a specific service, product, or Amazon subsidiary, as well as partners and competitors. This gives the reader the ability to assemble sub-timelines within the full timeline.
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== Big picture ==
 
== Big picture ==
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=== Key developments ===
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{| class="wikitable sortable"
 
{| class="wikitable sortable"
 
! Time period !! class="unsortable" | Key developments at Amazon
 
! Time period !! class="unsortable" | Key developments at Amazon
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| 1994–1998|| Amazon starts off as an online bookstore selling books, primarily competing with local booksellers and [[w:Barnes & Noble|Barnes & Noble]]. It [[w:Initial public offering|IPOs]] in 1997.
 
| 1994–1998|| Amazon starts off as an online bookstore selling books, primarily competing with local booksellers and [[w:Barnes & Noble|Barnes & Noble]]. It [[w:Initial public offering|IPOs]] in 1997.
 
|-
 
|-
| 1998–2004 || Amazon starts to expand its services beyond books. It also starts offering convenience services, such as Free Super Savers Shipping.
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| 1998–2004 || Amazon starts to expand its services beyond books. It also starts offering convenience services, such as Free Super Saver Shipping.
 
|-
 
|-
| 2005–2011|| Amazon moves into the [[w:cloud computing|cloud computing]] area with [[w:Amazon AWS|Amazon AWS]], as well as the crowdsourcing area with [[w:Amazon Mechanical Turk|Amazon Mechanical Turk]]. By being an early player, it eventually dominates the [[w:cloud computing|cloud computing]] scene, allowing it to control much of the physical infrastructure of the Internet.<ref name="MyUser_Qz.com_January_17_2016c">{{cite web |url=http://qz.com/196819/how-amazon-beat-google-attempt-to-dominate-the-cloud-before-it-even-got-started/ |title=Amazon and Google are in an epic battle to dominate the cloud—and Amazon may already have won - Quartz |newspaper=Qz.com |date=  |author= |accessdate= January 17, 2016}}</ref> Amazon also offers the [[w:Amazon Kindle|Amazon Kindle]] for people to purchase their books as [[w:eBooks|eBooks]], and by 2010, more people buy ebooks than physical books off of Amazon.
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| 2005–2011|| Amazon begins this period by offering {{w|Amazon Prime}}, an annual membership service that allows for free rapid delivery; this would be a game-changer for consumers over the next decade. The company also moves into the {{w|cloud computing}} area with {{w|Amazon Web Services}}, as well as the crowdsourcing area with {{w|Amazon Mechanical Turk}}. By being an early player, it eventually dominates the {{w|cloud computing}} scene, allowing it to control much of the physical infrastructure of the Internet.<ref name="MyUser_Qz.com_January_17_2016c">{{cite web |url=http://qz.com/196819/how-amazon-beat-google-attempt-to-dominate-the-cloud-before-it-even-got-started/ |title=Amazon and Google are in an epic battle to dominate the cloud—and Amazon may already have won - Quartz |newspaper=Qz.com |date=  |author= |accessdate= January 17, 2016}}</ref> Amazon also offers the {{w|Amazon Kindle}} for people to purchase their books as [[w:eBooks|eBooks]], and by 2010, more people buy ebooks than physical books off of Amazon.
 
|-
 
|-
| 2011–2015 || Amazon starts offering streaming services like Amazon Music and Amazon Video. By 2015, its market capitalization surpasses that of Walmart.
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| 2011–2015 || Amazon starts offering streaming services like Amazon Music and Amazon Video, and enters the tablet and smartphone markets with the Amazon Fire and Fire Phone. By 2015, its market capitalization surpasses that of Walmart.
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|-
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| 2016 onward || Amazon maintains its status as the world's most valuable retailer, while growing its cloud computing division (Amazon Web Services) rapidly. It also enters the physical retail space more with the launch of Amazon Go and the acquisition of Whole Foods. The COVID-19 pandemic further cements Amazon's position, as people shift from physical retail toward ordering online.
 
|}
 
|}
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=== Summary by year ===
 
=== Summary by year ===
 
 
 
 
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|}
 
|}
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==Full timeline==
 
==Full timeline==
 
  
 
{| class="wikitable sortable"   
 
{| class="wikitable sortable"   
! Year !! Month and date (approximately) !! Event type !! Details
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! Year !! Month and date (approximately) !! Category || Event type !! Details
 
|-
 
|-
| 1962 || || Prelude || Miguel (Mike) Bezos arrives in the {{w|United States}} from {{w|Cuba}} as teenager traveling by himself, sent by his  parents who tried to protect him from Cuba’s new regime under leader {{w|Fidel Castro}}.<ref name="cnbc.comsa">{{cite web |title=Jeff Bezos says dad emigrated from Cuba alone at 16: ‘His grit, determination, optimism are inspiring’ |url=https://www.cnbc.com/2019/05/16/how-jeff-bezos-dad-who-came-from-cuba-alone-at-16-inspires-him.html |website=cnbc.com |accessdate=28 October 2020}}</ref>
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| 1962 || || || Jeff Bezos biography || Miguel (Mike) Bezos arrives in the {{w|United States}} from {{w|Cuba}} as teenager traveling by himself, sent by his  parents who tried to protect him from Cuba’s new regime under leader {{w|Fidel Castro}}.<ref name="cnbc.comsa">{{cite web |title=Jeff Bezos says dad emigrated from Cuba alone at 16: ‘His grit, determination, optimism are inspiring’ |url=https://www.cnbc.com/2019/05/16/how-jeff-bezos-dad-who-came-from-cuba-alone-at-16-inspires-him.html |website=cnbc.com |accessdate=28 October 2020}}</ref>
 
|-
 
|-
| 1964 || January 12 || || {{w|Jeffrey Preston Jorgensen}} is born to 17-year-old high school student Jacklyn Gise and Ted Jorgensen in {{w|Albuquerque}}, {{w|New Mexico}}.<ref name="cnbc.comsa"/><ref>{{cite web |title=Estranged father mum on Amazon CEO |url=https://www.usatoday.com/story/tech/2013/10/11/estranged-father-mum-on-amazon-ceo/2969449/ |website=usatoday.com |accessdate=28 October 2020}}</ref>
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| 1964 || January 12 || || Jeff Bezos biography || {{w|Jeffrey Preston Jorgensen}} is born to 17-year-old high school student Jacklyn Gise and Ted Jorgensen in {{w|Albuquerque}}, {{w|New Mexico}}.<ref name="cnbc.comsa"/><ref>{{cite web |title=Estranged father mum on Amazon CEO |url=https://www.usatoday.com/story/tech/2013/10/11/estranged-father-mum-on-amazon-ceo/2969449/ |website=usatoday.com |accessdate=28 October 2020}}</ref> || [[File:Jeff Bezos 2016.jpg|thumb|center|150px|Jeff Bezos in 2016]]
 
|-
 
|-
| 1965 || || Prelude || Jacklyn Gise divorces Ted Jorgensen.<ref name="cnbc.comsa"/>
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| 1965 || || || Jeff Bezos biography || Jacklyn Gise divorces Ted Jorgensen.<ref name="cnbc.comsa"/>
 
|-
 
|-
| 1968 || || || Jacklyn Gise marries Mike Bezos.<ref name="cnbc.comsa"/>
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| 1968 || || || Jeff Bezos biography || Jacklyn Gise marries Mike Bezos, who shortly after adopts Jeffrey whose surname changes to Bezos.<ref name="cnbc.comsa"/>
 
|-
 
|-
| 1986 || || Prelude || {{w|Jeff Bezos}} earns an undergraduate degree in {{w|computer science}} and {{w|electrical engineering}} from {{w|Princeton University}}.<ref name="history.coms"/>
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| 1986 || || || Jeff Bezos biography || {{w|Jeff Bezos}} earns an undergraduate degree in {{w|computer science}} and {{w|electrical engineering}} from {{w|Princeton University}}.<ref name="history.coms"/>
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|-
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| 1990 || || || Jeff Bezos biography || {{w|Jeff Bezos}} joins {{w|D. E. Shaw & Co}}, a newly founded {{w|hedge fund}}, where he would work until 1994.<ref name="The Inner Bezos">{{cite web |title=The Inner Bezos |url=https://www.wired.com/1999/03/bezos-3/ |website=wired.com |accessdate=15 November 2020}}</ref><ref name="Robinson 2010, p. 17">Robinson (2010), p. 17</ref>
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|-
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| 1992 || || || Jeff Bezos biography || {{w|Jeff Bezos}} meets {{w|MacKenzie Tuttle}}, a co-worker at {{w|D. E. Shaw & Co}}, also graduated from {{w|Princeton University}} with a bachelor's degree in English.<ref>{{cite web |title=Amazon CEO Jeff Bezos and his wife, MacKenzie, to divorce |url=https://www.nbcnews.com/tech/tech-news/amazon-ceo-jeff-bezos-his-wife-mackenzie-divorce-n956621 |website=nbcnews.com |access-date=26 November 2020}}</ref><ref name=":1">{{Cite news|last=Bromwich|first=Jonah Engel|last2=Alter|first2=Alexandra|date=January 12, 2019|title=Who Is MacKenzie Bezos?|work=The New York Times|url=https://web.archive.org/web/20200613163748/https://www.nytimes.com/2019/01/12/style/jeff-bezos-mackenzie-divorce.html|access-date=26 November 2020}}</ref>
 
|-
 
|-
| 1994 || July 5 || Company || Amazon founded.<ref name=everything></ref> "after realizing the commercial potential of the Internet and determining that books might sell well online, he moved to Washington State and founded Amazon"<ref name="history.coms"/> "Amazon was founded in 1994 by Jeff Bezos as Cadabra, Inc (Hartmans, 2017) in Bellevue, Washington. "<ref name="nanookjoe.wordpress.comsss"/>
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| 1993 || || || Jeff Bezos biography || {{w|Jeff Bezos}} marries {{w|MacKenzie Tuttle}}. The couple would have three male children and later adopt a girl from China.<ref>{{cite web |title=Some curious facts about Amazon CEO Jeff Bezos |url=https://www.businessinsider.in/thelife/personalities/article/some-curious-facts-about-amazon-ceo-jeff-bezos/articleshow/74195370.cms |website=businessinsider.in |accessdate=18 November 2020}}</ref>  
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|-
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| 1993 || Late year || || Early development || After realizing the commercial potential of the Internet and determining that books might sell well online, {{w|Jeff Bezos}} decides to establish an [[w:Online shopping|online bookstore]].<ref name="history.coms"/>
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|-
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| 1994 || || || Early development || {{w|Jeff Bezos}} (30) and {{w|MacKenzie Bezos}} (24) decide to leave their apartment in {{w|Manhattan}} and begin a road-trip across the United States in search of a new home for their new business. MacKenzie would drive with Bezos devising the business plan and revenue projections in the passenger seat. The couple finally settle in the {{w|Seattle}} area.<ref name="businessinsider.comss">{{cite web |title=MacKenzie Bezos may only be taking 25% of Jeff Bezos’ fortune, but she deserves half because there would be no Amazon without her |url=https://www.businessinsider.com/why-mackenzie-bezos-deserves-half-amazon-ceo-jeff-bezos-fortune-2019-1?fbclid=IwAR1tCVKtBFNC_PSoWO3E1Yxc5bAMZ5PLRTZb1XQ8dr-Vw88_D3ZfCOhHyKE |website=businessinsider.com |access-date=27 November 2020}}</ref><ref>Robinson (2010), p. 39</ref>
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|-
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| 1994 || July 5 || || Early development || {{w|Jeff Bezos}} incorporates Cadabra, Inc. in {{w|Bellevue, Washington}}. Often misheard as "cadaver", the company would be renamed Amazon.com a few months later.<ref name=everything></ref><ref name="nanookjoe.wordpress.comsss"/><ref name="Amazon celebrates 25 years since founding">{{cite web |title=Amazon celebrates 25 years since founding |url=https://www.jpost.com/j-spot/amazon-celebrates-25-years-since-founding-594693#:~:text=On%20July%205%2C%201994%20Jeff%20Bezos%20incorporated%20the%20name%20%22Cadabra,And%20so%2C%20Amazon%20was%20born. |website=jpost.com |accessdate=15 November 2020}}</ref>
 
|-
 
|-
| 1995 || Spring || || {{w|Jeff Bezos}} invites a small group of friends and former colleagues to check out a beta version of Amazon’s website.<ref name="history.coms"/>
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| 1994 || September || || Early development || {{w|Jeff Bezos}} purchases the domain name <code>relentless.com</code> and briefly considers naming his online store Relentless. However, he would be discouraged by his friends who tell him the name sound a bit sinister. However, <code>relentless.com</code> is still owned by Bezos and still redirects to the retailer as of 2020.<ref name="The Inner Bezos"/>
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|-
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| 1995 || Spring || || Early development || {{w|Jeff Bezos}} invites a small group of friends and former colleagues to check out a beta version of Amazon’s website.<ref name="history.coms"/>
 
|-
 
|-
| 1995 || April 3 || || The first-ever order is placed, for a science book titled ''Fluid Concepts and Creative Analogies''.<ref name="history.coms"/>
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| 1995 || April 3 || || Early development || The first-ever order is placed, for a science book titled ''Fluid Concepts and Creative Analogies''.<ref name="history.coms"/>
 
|-
 
|-
| 1995 || July 16 || || Amazon.com officially goes live for business as an online bookseller. By this time, the company boldly bills itself as “Earth’s biggest bookstore.”<ref name="history.coms">{{cite web |title=Amazon opens for business |url=https://www.history.com/this-day-in-history/amazon-opens-for-business |website=history.com |accessdate=20 October 2020}}</ref>
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| 1995 || July 16 || || Early development || Amazon.com officially goes live for business as an online bookseller. By this time, the company boldly bills itself as “Earth’s biggest bookstore.”<ref name="history.coms">{{cite web |title=Amazon opens for business |url=https://www.history.com/this-day-in-history/amazon-opens-for-business |website=history.com |accessdate=20 October 2020}}</ref>
 
|-
 
|-
| 1996 || End of year || Financial || Amazon amounts US$15.7 million in revenues.<ref name="history.coms"/>
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| 1996 || End of year || || Financial || Amazon amounts US$15.7 million in revenue.<ref name="history.coms"/>
 
|-
 
|-
| 1997 || May 15 || Company || Amazon IPOs at $18.00/share, raising $54 million.<ref name=everything></ref> "d completed its initial public offering in May 1997 with its stock listed on the Nasdaq Global Select Market under the symbol AMZN"<ref name="nanookjoe.wordpress.comsss"/>
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| 1997 || May 15 || || Financial || Amazon launches its {{w|initial public offering}} at US$18.00/share, raising $54 million.<ref name=everything></ref> The stock is listed on the Nasdaq Global Select Market under the symbol AMZN.<ref name="nanookjoe.wordpress.comsss"/>  
 
|-
 
|-
| 1997 || Year round || Financial || Amazon annual revenues surpasses US$148 million.<ref name="groww.ins">{{cite web |title=From Bookstore to Superstore: Amazon Through the Years |url=https://groww.in/blog/from-bookstore-to-superstore-amazon-through-the-years/ |website=groww.in |accessdate=20 October 2020}}</ref>
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| 1997 || August || || Leadership || {{w|Rick Dalzell}} joins Amazon as vice president and {{w|chief information officer}}.<ref>{{cite web |title=RICK DALZELL |url=https://peoplepill.com/people/rick-dalzell/ |website=peoplepill.com |accessdate=13 November 2020}}</ref><ref>{{cite web |title=Amazon begins search to replace CIO Richard Dalzell |url=https://www.digitalcommerce360.com/2007/09/05/amazon-begins-search-to-replace-cio-richard-dalzell/ |website=digitalcommerce360.com |accessdate=13 November 2020}}</ref>
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|-
 +
| 1997 || Year round || || Financial || Amazon annual revenue surpasses US$148 million.<ref name="groww.ins">{{cite web |title=From Bookstore to Superstore: Amazon Through the Years |url=https://groww.in/blog/from-bookstore-to-superstore-amazon-through-the-years/ |website=groww.in |accessdate=20 October 2020}}</ref>
 
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|-
| 1998 || April 27 || Acquisitions || Amazon acquires the [[w:Internet Movie Database|Internet Movie Database]], a comprehensive repository for movie information on the Internet.<ref name="IMDB_Acquisition">{{cite web |url=http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=502989 |title=Amazon Media Room: Press Releases |newspaper=Phx.corporate-ir.net |date=  |author= |accessdate= January 17, 2016}}</ref>
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| 1998 || April 27 || {{w|Internet Movie Database}} || Acquisition || Amazon acquires the {{w|Internet Movie Database}}, a comprehensive repository for movie information on the Internet.<ref name="IMDB_Acquisition">{{cite web |url=http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=502989 |title=Amazon Media Room: Press Releases |newspaper=Phx.corporate-ir.net |date=  |author= |accessdate= January 17, 2016}}</ref>
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|-
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| 1999 || August 2 || {{w|MercadoLibre}} || Competition || {{w|Online marketplace}} {{w|MercadoLibre}} is founded in {{w|Argentina}}.<ref>{{cite web |title=Mercado Libre celebrará su cumpleaños 17 con descuentos de hasta 70% |url=https://www.larepublica.co/empresas/mercado-libre-celebrara-su-cumpleanos-17-con-descuentos-de-hasta-70-2419066 |website=larepublica.co |accessdate=16 November 2020}}</ref> Over the years, this company would become leader in {{w|Latin America}}.<ref>{{cite web |title=Better Buy: Baidu vs. MercadoLibre |url=https://www.fool.com/investing/2020/11/01/better-buy-baidu-vs-mercadolibre/ |website=fool.com |accessdate=16 November 2020}}</ref>
 
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| 1998 || August 5 || Company Direction || Amazon announces that it will move beyond books.<ref name="MyUser_The_New_York_Times_January_10_2016c">{{cite web |url=https://www.nytimes.com/1998/08/05/business/amazoncom-is-expanding-beyond-books.html |title=Amazon.com Is Expanding Beyond Books |newspaper=The New York Times |date= August 5, 1998 |author= |accessdate= January 10, 2016}}</ref>
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| 1998 || August 5 || || {{w|Business model}} || Amazon announces that it will move beyond books.<ref name="MyUser_The_New_York_Times_January_10_2016c">{{cite web |url=https://www.nytimes.com/1998/08/05/business/amazoncom-is-expanding-beyond-books.html |title=Amazon.com Is Expanding Beyond Books |newspaper=The New York Times |date= August 5, 1998 |author= |accessdate= January 10, 2016}}</ref>
 
|-
 
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| 1998 || December || Competition || [[w:Jack Ma|Jack Ma]] launches [[w:Alibaba Group|Alibaba]] in [[w:China|China]], which would later grow to dominate the Chinese online retail market, and provide an obstacle to Amazon's attempts to expand in China.<ref name="MyUser_The_Daily_Telegraph_January_17_2016c">{{cite web |url=http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/telecoms/11102766/Alibaba-chief-Jack-Ma-disappoints-investors-with-London-no-show.html |title=Alibaba chief Jack Ma disappoints investors with London no-show |newspaper=The Daily Telegraph |date= September 17, 2014 |author= |accessdate= January 17, 2016}}</ref><ref name="MyUser_Forbes_January_17_2016c">{{cite web |url=http://www.forbes.com/sites/helenwang/2015/07/08/why-amazon-should-fear-alibaba/#2715e4857a0b48a6b5d91bde |title=Why Amazon Should Fear Alibaba |newspaper=Forbes |date=  |author= |accessdate= January 17, 2016}}</ref>
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| 1998 || December || {{w|Alibaba Group}} || Competition || [[w:Jack Ma|Jack Ma]] launches [[w:Alibaba Group|Alibaba]] in [[w:China|China]], which would later grow to dominate the Chinese online retail market, and provide an obstacle to Amazon's attempts to expand in China.<ref name="MyUser_The_Daily_Telegraph_January_17_2016c">{{cite web |url=http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/telecoms/11102766/Alibaba-chief-Jack-Ma-disappoints-investors-with-London-no-show.html |title=Alibaba chief Jack Ma disappoints investors with London no-show |newspaper=The Daily Telegraph |date= September 17, 2014 |author= |accessdate= January 17, 2016}}</ref><ref name="MyUser_Forbes_January_17_2016c">{{cite web |url=http://www.forbes.com/sites/helenwang/2015/07/08/why-amazon-should-fear-alibaba/#2715e4857a0b48a6b5d91bde |title=Why Amazon Should Fear Alibaba |newspaper=Forbes |date=  |author= |accessdate= January 17, 2016}}</ref>
 
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| 1999 || March || Service || Amazon launches amazon.com Auctions, a web auctions service.<ref name="dwssd">{{cite book |last1=Sfetcu |first1=Nicolae |title=What is e-book? |url=https://books.google.com.ar/books?id=CtCLAwAAQBAJ&pg=PT374&lpg=PT374&dq=August+2005,+Amazon+began+selling+products+under+its+own+private+label,+Pinzon&source=bl&ots=K_UxA9SHa7&sig=ACfU3U2j6nnimz0_AWo6yOOysLT5Jd143A&hl=en&sa=X&ved=2ahUKEwiI06OzmMfsAhVjLLkGHXcqCpwQ6AEwCnoECAoQAg#v=onepage&q=August%202005%2C%20Amazon%20began%20selling%20products%20under%20its%20own%20private%20label%2C%20Pinzon&f=false}}</ref>
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| 1999 || March || amazon.com Auctions || Service || Amazon launches amazon.com Auctions, a web auctions service.<ref name="dwssd">{{cite book |last1=Sfetcu |first1=Nicolae |title=What is e-book? |url=https://books.google.com.ar/books?id=CtCLAwAAQBAJ&pg=PT374&lpg=PT374&dq=August+2005,+Amazon+began+selling+products+under+its+own+private+label,+Pinzon&source=bl&ots=K_UxA9SHa7&sig=ACfU3U2j6nnimz0_AWo6yOOysLT5Jd143A&hl=en&sa=X&ved=2ahUKEwiI06OzmMfsAhVjLLkGHXcqCpwQ6AEwCnoECAoQAg#v=onepage&q=August%202005%2C%20Amazon%20began%20selling%20products%20under%20its%20own%20private%20label%2C%20Pinzon&f=false}}</ref>
 
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| 1999 || End of year || || By this time, Amazon has shipped to around 150 countries around the globe, turning into a global online store.<ref name="groww.ins"/>
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| 1999 || June || {{w|Alexa Internet}} || Acquisition || Amazon acquires {{w|Alexa Internet}}, a {{w|San Francisco}}-based {{w|web traffic}} analysis company.<ref>{{cite web |title=In june 1999 amazon bought alexa internet acceptcom |url=https://www.coursehero.com/file/p2lm885/In-June-1999-Amazon-bought-Alexa-Internet-Acceptcom-and-Exchangecom-in-a-set-of/ |website=coursehero.com |accessdate=5 November 2020}}</ref> || [[File:Screenshots of Alexa internet.PNG|thumb|center|150px]]
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|-
 +
| 1999 || September 28 || {{w|1-Click}} || {{w|Intellectual property}} || The {{w|United States Patent and Trademark Office}} (USPTO) grants Amazon patent for its {{w|1-Click}}, a technique that allows customers to make purchases with the payment information needed to complete the purchase having been entered by the user previously.<ref>{{cite web |title=US5960411A Method and system for placing a purchase order via a communications network |url=https://worldwide.espacenet.com/patent/search/family/025457073/publication/US5960411A?q=pn%3DUS5960411 |website=worldwide.espacenet.com |accessdate=13 November 2020}}</ref>
 +
|-
 +
| 1999 || End of year || || International expansion || By this time, Amazon has shipped to around 150 countries around the globe, turning into a global online store.<ref name="groww.ins"/>
 
|-
 
|-
| 2000 || September || || {{w|Jeff Bezos}} founds {{w|Blue Origin}}, a {{w|human spaceflight}} startup company.
+
| 2000 || September 8 || {{w|Blue Origin}} || Jeff Bezos biography || {{w|Jeff Bezos}} founds {{w|Blue Origin}}, a {{w|human spaceflight}} startup company.<ref>{{cite web |title=BLUE ORIGIN GOES STEP BY STEP FEROCIOUSLY INTO SPACE |url=https://www.rocketstem.org/2019/10/25/blue-origin-goes-step-by-step-ferociously-into-space/ |website=rocketstem.org |access-date=24 November 2020}}</ref> || [[File:BlueOrigin OLS mfg building, Florida (from north).jpg|thumb|center|150px|Blue Origin production facilities near the Kennedy Space Center, Florida]]
 +
|-
 +
| 2001 || April 11 || {{w|Borders Group}} || Partnership || Amazon enters into an agreement with book and music retailer {{w|Borders Group}}, under which Amazon would comanage Borders.com as a co-branded service.<ref>{{Cite web|url=https://money.cnn.com/2001/04/11/companies/amazon/index.htm|title=Amazon/Borders form online partnership|website=CNN Money|date=April 11, 2001|access-date=25 November 2020}}</ref> Borders would pull out of the arrangement in 2007, with plans to also launch its own online store.<ref>{{Cite news|url=https://www.sfgate.com/business/article/How-Amazon-factor-killed-retailers-like-6378619.php|title=How 'Amazon factor' killed retailers like Borders, Circuit City|date=July 13, 2015|work=SFGate|access-date=25 November 2020}}</ref>
 
|-
 
|-
| 2002 || January || Product|| Amazon launches Free Super Saver Shipping, which allows customers to get free shipping for orders above $99.<ref name=everything></ref>
+
| 2002 || January || Free Super Saver Shipping || Product launch || Amazon launches Free Super Saver Shipping, which allows customers to get free shipping for orders above US$99.<ref name=everything></ref> In the span of a few months, that number would drop to $49, and then to $25, with this service setting the stage for a variety of new initiatives in the years ahead, including {{w|Amazon Prime}}.<ref>{{cite web |title=Insight: The Birth of Amazon’s Free Shipping |url=https://medium.com/great-business-stories/insight-the-birth-of-amazons-free-super-saver-shipping-83569d331549 |website=medium.com |access-date=27 November 2020}}</ref>  
 
|-
 
|-
| 2002 || March || Legal, Competition || Amazon settles its October 1999 patent infringement suit against [[w:Barnes & Noble|Barnes & Noble]] (over its [[w:1-Click|1-Click]] checkout system, which it received a patent for in September 1999). It originally charged that Barnes&Noble.com had essentially copied Amazon's 1-Click technology.<ref name="MyUser_Cnet.com_January_15_2016c">{{cite web |url=http://www.cnet.com/news/amazon-barnes-noble-settle-patent-suit/ |title=Amazon, Barnes&Noble settle patent suit - CNET |newspaper=Cnet.com |date=  |author= |accessdate= January 15, 2016}}</ref>
+
| 2002 || March || {{w|Barnes & Noble}} || {{w|Intellectual property}} || Amazon settles its October 1999 patent infringement suit against {{w|Barnes & Noble}} (over its {{w|1-Click}} checkout system, which it received a patent for in September 1999). It originally charged that Barnes&Noble.com had essentially copied Amazon's 1-Click technology.<ref name="MyUser_Cnet.com_January_15_2016c">{{cite web |url=http://www.cnet.com/news/amazon-barnes-noble-settle-patent-suit/ |title=Amazon, Barnes&Noble settle patent suit - CNET |newspaper=Cnet.com |date=  |author= |accessdate= January 15, 2016}}</ref>
 
|-
 
|-
| 2003 ||October || Product || Amazon launches [[w:A9.com|A9.com]], a subsidiary of Amazon.com based in Palo Alto, California that develops search and advertising technology.<ref name="MyUser_Macworld.com_January_17_2016c">{{cite web |url=http://www.macworld.com/article/1039079/a9.html |title=Amazon releases A9 search engine |newspaper=Macworld.com |date=  |author= |accessdate= January 17, 2016}}</ref>
+
| 2003 || October || [[w:A9.com|A9.com]] || Subsidiary launch || Amazon launches [[w:A9.com|A9.com]], a subsidiary of Amazon.com based in Palo Alto, California that develops search and advertising technology.<ref name="MyUser_Macworld.com_January_17_2016c">{{cite web |url=http://www.macworld.com/article/1039079/a9.html |title=Amazon releases A9 search engine |newspaper=Macworld.com |date=  |author= |accessdate= January 17, 2016}}</ref>
 
|-
 
|-
| 2004 || August 19 || International || Amazon acquires Joyo, an online bookstore in China, for $75 million, which then becomes the 7th regional website of Amazon.com. joyo later becomes [[w:Amazon China|Amazon China]].<ref>{{cite web|url=http://tech.163.com/11/1027/11/7HCCBB17000915BF.html|title=Joyo Amazon was renamed to Amazon China|publisher=[[w:NetEase|NetEase]]|date=October 27, 2011|accessdate=October 27, 2011|language=Chinese}}</ref>
+
| 2004 || August 19 || Joyo || Acquisition || Amazon acquires Joyo, an online bookstore in China, for $75 million, which then becomes the 7th regional website of Amazon.com. joyo later becomes [[w:Amazon China|Amazon China]].<ref>{{cite web|url=http://tech.163.com/11/1027/11/7HCCBB17000915BF.html|title=Joyo Amazon was renamed to Amazon China|publisher=[[w:NetEase|NetEase]]|date=October 27, 2011|accessdate=October 27, 2011|language=Chinese}}</ref>
 +
|-
 +
| 2004 || October || {{w|Amazon Lab126}} || Subsidiary launch || {{w|Amazon Lab126}} is founded. It is a {{w|research and development}} and {{w|computer hardware}} company subsidiary of Amazon. It is known for developing the [[w:Amazon Kindle|Kindle]] line of [[w:E-reader|e-readers]] and [[w:Tablet computer|tablets]].<ref>{{cite web |title=Amazon Lab126 |url=https://amazon.jobs/en/teams/lab126/ |website=amazon.jobs |accessdate=5 November 2020}}</ref><ref>{{cite web |title=Amazon’s R&D Group Lab126 Embarks On Hiring Spree As Kindle Business Expands |url=https://techcrunch.com/2013/01/03/amazons-rd-group-lab126-embarks-on-hiring-spree-as-kindle-business-expands/ |website=techcrunch.com |accessdate=12 November 2020}}</ref> || [[File:Amazon Lab126 Headquarters.jpg|thumb|center|150px|Amazon Lab126 headquarters in Sunnyvale]]
 
|-
 
|-
| 2005 || February || Product || Amazon launches [[w:Amazon Prime|Amazon Prime]], a membership offering free two-day shipping within the contiguous United States on all eligible purchases for a flat annual fee of $79.<ref name=everything></ref>
+
| 2005 || February || {{w|Amazon Prime}} || Product || Amazon launches {{w|Amazon Prime}}, a membership offering free two-day shipping within the contiguous United States on all eligible purchases for a flat annual fee of $79.<ref name=everything></ref> Over the years, Amazon Prime would become one of the most successful membership programs in the retail world.<ref>{{cite web |title=Why Shoppers Want Amazon More Than Any Other Retailer |url=https://risnews.com/why-shoppers-want-amazon-more-any-other-retailer |website=risnews.com |access-date=27 November 2020}}</ref> || [[File:Amazon Prime Delivery Trucks (44155424640).jpg|thumb|center|150px|Amazon Prime delivery trucks]]
 
|-
 
|-
| 2005 || August || Service || Amazon begins selling products under its own private label, Pinzon.<ref name="dwssd"/>
+
| 2005 || August || Pinzon || Service || Amazon begins selling products under its own private label, Pinzon.<ref name="dwssd"/>
 
|-
 
|-
| 2005 || November || Product || Amazon launches [[w:Amazon Mechanical Turk|Amazon Mechanical Turk]], an application programming interface (API) allowing any Internet user to perform "human-intelligence" tasks such as transcribing podcasts, often at very low wages.<ref name=everything></ref>
+
| 2005 || November || [[w:Amazon Mechanical Turk|Amazon Mechanical Turk]] || Product || Amazon launches [[w:Amazon Mechanical Turk|Amazon Mechanical Turk]], an application programming interface (API) allowing any Internet user to perform "human-intelligence" tasks such as transcribing podcasts, often at very low wages.<ref name=everything></ref>
 +
|-
 +
| 2005 || December 11 || {{w|CreateSpace}} || Acquisition || Amazon acquires {{w|CreateSpace}}, a company that allows for individuals to publish and distribute books, music, and films to thousands of online retailers.<ref>{{cite web |title=createspace acquired by Amazon |url=https://www.crunchbase.com/acquisition/amazon-acquires-createspace--fc7da8bf |website=crunchbase.com}}</ref> || [[File:Createsplogo.png|thumb|center|150px]]
 
|-
 
|-
| 2006 || August 25 || Product || Amazon launches [[w:Amazon Elastic Compute Cloud|Amazon Elastic Compute Cloud]] (Amazon EC2), a virtual site farm allowing users to use the Amazon infrastructure to run applications ranging from running simulations to web hosting.<ref>{{cite web|url=http://aws.typepad.com/aws/2006/08/amazon_ec2_beta.html|title=Amazon EC2 Beta|first=Jeff|last=Barr|date=August 25, 2006|work=Amazon Web Services Blog|accessdate= May 31, 2013}}</ref>
+
| 2006 || February 27 || {{w|Shopbop}} || Acquisition || Amazon acquires fashion-forward apparel {{w|Shopbop}}.<ref>{{cite web |title=Amazon.com Acquires Shopbop.com |url=https://www.businesswire.com/news/home/20060227005134/en/Amazon.com-Acquires-Shopbop.com |website=businesswire.com |accessdate=13 November 2020}}</ref><ref>{{cite web |title=Amazon buys online fashion retailer Shopbop |url=https://www.ft.com/content/867dbb18-a795-11da-85bc-0000779e2340 |website=ft.com |accessdate=13 November 2020}}</ref><ref>{{cite web |title=Shopbop.com |url=https://bus.wisc.edu/_lightbox/global/popup.aspx?guid=%7BAC427FCA-2B59-459B-AEEF-FFD017FE2C02%7D |website=bus.wisc.edu |accessdate=13 November 2020}}</ref>
 +
|-
 +
| 2006 || March || {{w|Amazon Web Services}} || Product || Amazon Web Services launches by releasing [[w:Amazon Simple Storage Service|Simple Storage Service]] (Amazon S3), which allows other websites/developers to store computer files on Amazon's servers.<ref name=everything>{{cite book |last=Stone |first=Brad |title=The Everything Store: Jeff Bezos and the Age of Amazon |year=2013 |publisher=Little Brown and Co |location=New York |isbn=9780316219266 |oclc=856249407 |url=http://www.hachettebookgroup.com/titles/brad-stone/the-everything-store/9780316219266/}}</ref><ref>{{cite web |title=A Decade of Innovation |url=https://perspectives.mvdirona.com/2016/03/a-decade-of-innovation/ |website=perspectives.mvdirona.com |access-date=26 November 2020}}</ref> AWS would become the world's largest and most popular public cloud.<ref>{{cite web |title=What is Amazon Web Services cloud? |url=https://ttpsc.com/en/blog/what-is-amazon-web-services-cloud/ |website=ttpsc.com |access-date=27 November 2020}}</ref>
 
|-
 
|-
| 2006 || September 19 || Product || Amazon launches Fulfillment by Amazon, giving small businesses to use Amazon.com's own order fulfillment and customer service infrastructure - and customers of Amazon.com shipping offers when buying from 3rd-party sellers.<ref name="MyUser_Phx.corporate-ir.net_January_17_2016c">{{cite web |url=http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=906817 |title=Amazon.com Investor Relations: Press Release |newspaper=Phx.corporate-ir.net |date= |author= |accessdate= January 17, 2016}}</ref>
+
| 2006 || August 25 || [[w:Amazon Elastic Compute Cloud|Amazon Elastic Compute Cloud]] || Product || Amazon launches [[w:Amazon Elastic Compute Cloud|Amazon Elastic Compute Cloud]] (Amazon EC2), a virtual site farm allowing users to use the Amazon infrastructure to run applications ranging from running simulations to web hosting.<ref>{{cite web|url=http://aws.typepad.com/aws/2006/08/amazon_ec2_beta.html|title=Amazon EC2 Beta|first=Jeff|last=Barr|date=August 25, 2006|work=Amazon Web Services Blog|accessdate= May 31, 2013}}</ref>
 
|-
 
|-
| 2006 || || Legal || Amazon agrees to settle a legal dispute with [[w:Toys R Us|Toys R Us]] (over a partnership that gave Toys R Us exclusive rights to supply some toy products on Amazon's website) and pays $51 million.<ref name="MyUser_Abcnews.go.com_January_15_2016c">{{cite web |url=http://abcnews.go.com/Technology/story?id=7830608&page=1 |title=Amazon to pay Toys R Us $51M to settle suit - ABC News |newspaper=Abcnews.go.com |date=  |author= |accessdate= January 15, 2016}}</ref>
+
| 2006 || September 7 || {{w|Amazon Prime Video}} || Service || {{w|Amazon Prime Instant Video}} is launched. It would be later renamed {{w|Prime Video}}.<ref>{{cite web |title=Amazon Prime Video Statistics and Facts |url=https://market.us/statistics/online-video-and-streaming-sites/amazon-prime-video/ |website=market.us |accessdate=22 November 2020}}</ref> || [[File:Amazon Prime Video logo.svg|thumb|center|150px|Amazon Prime Video's logo since 2018]]
 +
|-
 +
| 2006 || September 19 || Fulfillment by Amazon || Product || Amazon launches Fulfillment by Amazon, giving small businesses to use Amazon.com's own order fulfillment and customer service infrastructure - and customers of Amazon.com shipping offers when buying from 3rd-party sellers.<ref name="MyUser_Phx.corporate-ir.net_January_17_2016c">{{cite web |url=http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=906817 |title=Amazon.com Investor Relations: Press Release |newspaper=Phx.corporate-ir.net |date=  |author= |accessdate= January 17, 2016}}</ref>
 
|-
 
|-
| 2006 || March || Product || Amazon launches [[w:Amazon Simple Storage Service|Amazon Simple Storage Service]] (Amazon S3), which allows other websites/developers to store computer files on Amazon's servers.<ref name=everything>{{cite book |last=Stone |first=Brad |title=The Everything Store: Jeff Bezos and the Age of Amazon |year=2013 |publisher=Little Brown and Co |location=New York |isbn=9780316219266 |oclc=856249407 |url=http://www.hachettebookgroup.com/titles/brad-stone/the-everything-store/9780316219266/}}</ref>
+
| 2006 || || {{w|Toys R Us}} || Legal || Amazon agrees to settle a legal dispute with {{w|Toys R Us}} (over a partnership that gave Toys R Us exclusive rights to supply some toy products on Amazon's website) and pays $51 million.<ref name="MyUser_Abcnews.go.com_January_15_2016c">{{cite web |url=http://abcnews.go.com/Technology/story?id=7830608&page=1 |title=Amazon to pay Toys R Us $51M to settle suit - ABC News |newspaper=Abcnews.go.com |date= |author= |accessdate= January 15, 2016}}</ref>
 
|-
 
|-
| 2007 || January 25 || || Amazon launches Amapedia, a wiki for user-generated content.<ref name="dwssd"/><ref>{{cite web |title=Amazon Quietly Launches Amapedia, a Wikipedia For Products |url=https://readwrite.com/2007/01/25/amapedia_wikipedia_for_products/ |website=readwrite.com |accessdate=22 October 2020}}</ref>  
+
| 2007 || January 25 || Amapedia || {{w|Online community}} || Amazon launches Amapedia, a wiki for user-generated content.<ref name="dwssd"/><ref>{{cite web |title=Amazon Quietly Launches Amapedia, a Wikipedia For Products |url=https://readwrite.com/2007/01/25/amapedia_wikipedia_for_products/ |website=readwrite.com |accessdate=22 October 2020}}</ref>  
 
|-
 
|-
| 2007 || August || Product || [[w:CreateSpace|CreateSpace]] announces launch of Books on Demand service, which makes it easy for authors who want to self-publish their books to distribute them on Amazon.com.<ref name="MyUser_Https:_January_15_2016c">{{cite web |url=https://www.createspace.com/Special/AboutUs/PR/20070808_Books.jsp |title=CreateSpace: Self Publishing and Free Distribution for Books, CD, DVD |newspaper= |date=  |author= |accessdate= January 15, 2016}}</ref>
+
| 2007 || March || {{w|Amazon Mechanical Turk}} || Service || As of date, there are reportedly more than 100,000 registered workers from over 100 countries hired through {{w|Amazon Mechanical Turk}} service.<ref name="saawdd">{{cite web |title=Amazon Mechanical Turk |url=https://www.turkishnews.com/en/content/2008/09/10/amazon-mechanical-turk/ |website=turkishnews.com |accessdate=22 November 2020}}</ref>
 +
|-
 +
| 2007 || May 14 || {{w|Digital Photography Review}} || Acquisition || Amazon announces acquisition of {{w|London}}-based {{w|Digital Photography Review}}, also known as Dpreview.com, which specializes in reviews, information, news and discussion forums related to the digital-camera market.<ref>{{cite web |title=Amazon snaps up Digital Photography Review |url=https://www.cnet.com/news/amazon-snaps-up-digital-photography-review/#:~:text=Amazon.com%20announced%20on%20Monday,the%20agreement%20were%20not%20disclosed. |website=cnet.com |accessdate=13 November 2020}}</ref>
 +
|-
 +
| 2007 || August 3 || {{w|Amazon Vine}} || Service || Amazon announces {{w|Amazon Vine}}, an internal service that allows manufacturers and publishers to receive reviews for their products on Amazon.<ref>{{cite web |title=Amazon Vine and Early Reviewers |url=https://blog.librarything.com/main/2007/08/amazon-vine-and-early-reviewers/ |website=blog.librarything.com |accessdate=5 November 2020}}</ref>
 +
|-
 +
| 2007 || August || {{w|CreateSpace}} || Service || Amazon-owned {{w|CreateSpace}} announces launch of Books on Demand service, which makes it easy for authors who want to self-publish their books to distribute them on Amazon.com.<ref name="MyUser_Https:_January_15_2016c">{{cite web |url=https://www.createspace.com/Special/AboutUs/PR/20070808_Books.jsp |title=CreateSpace: Self Publishing and Free Distribution for Books, CD, DVD |newspaper= |date=  |author= |accessdate= January 15, 2016}}</ref>
 
|-
 
|-
| 2007 || August || Product || Amazon launches [[w:AmazonFresh|AmazonFresh]], a grocery service offering perishable and nonperishable foods.<ref>{{cite news|url=http://www.seattlepi.com/business/326044_amazonfresh02.html|title= Amazon starts grocery delivery service|accessdate=2008-11-26 | work=Seattle Post-Intelligencer|first1=Craig|last1=Harris|first2=John|last2=Cook|date=2007-08-01}}</ref>
+
| 2007 || August || {{w|Amazon Fresh}} || Product || Amazon launches {{w|Ammazon Fresh}}, a grocery service offering perishable and nonperishable foods.<ref>{{cite news|url=http://www.seattlepi.com/business/326044_amazonfresh02.html|title= Amazon starts grocery delivery service|accessdate=2008-11-26 | work=Seattle Post-Intelligencer|first1=Craig|last1=Harris|first2=John|last2=Cook|date=2007-08-01}}</ref>
 
|-
 
|-
| 2007 || September 25 || Products || Amazon launches [[w:Amazon Music|Amazon Music]], an online music store and music locker.<ref name="launch-pr">[http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070925005710&newsLang=en Amazon.com Launches Public Beta of Amazon MP3]</ref>
+
| 2007 || September 25 || {{w|Amazon Music}} || Product || Amazon launches [[w:Amazon Music|Amazon Music]], an online music store and music locker.<ref name="launch-pr">[http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070925005710&newsLang=en Amazon.com Launches Public Beta of Amazon MP3]</ref>
 
|-
 
|-
| 2007 || November 19 || Products || Amazon launches the [[w:Amazon Kindle|Amazon Kindle]].<ref name="everything"></ref>
+
| 2007 || November 19 || {{w|Amazon Kindle}} || Product || Amazon launches [[w:Amazon Kindle|Amazon Kindle]], a series of {{w|e-reader}}s that enable users to browse, buy, download, and read {{w|e-book}}s, newspapers, magazines and other {{w|digital media}} via wireless networking to the {{w|Kindle Store}}. Amazon Kindle would span into ten generations of models.<ref>{{cite web |title=Kindle hacking, iPod parallels and a chat with the Kindle director |url=https://web.archive.org/web/20101221083337/http://blog.seattletimes.nwsource.com/brierdudley/2007/11/chatting_with_amazons_kindle_d.html |website=web.archive.org |accessdate=18 November 2020}}</ref> || [[File:Amazon Kindle - Wikipedia.jpg|thumb|center|150px]]
 +
|-
 +
| 2007 || December || {{w|Endless.com}} || Service || {{w|Endless.com}} is created by Amazon as its first separate {{w|e-commerce}} brand. It would be closed in September 2012, directing its customers to Amazon.com/Fashion.<ref>{{cite web |title=Amazon shutters popular shoe site endless.com |url=https://www.cnet.com/news/amazon-shutters-popular-shoe-site-endless-com/ |website=cnet.com |accessdate=5 November 2020}}</ref> || [[File:Endless.com logo.png|thumb|center|150px]]
 
|-
 
|-
| 2008 || January 28 || || Amazon begins distributing its MP3 service to subsidiary websites worldwide.<ref>{{cite web |title=Amazon MP3 Coming To The UK – And Everywhere Else January 28, 2008 |url=https://web.archive.org/web/20080629001350/http://uk.gizmodo.com/2008/01/28/amazon_mp3_coming_to_the_uk_an.html |website=web.archive.org |accessdate=20 October 2020}}</ref>
+
| 2008 || January 28 || || Service || Amazon begins distributing its MP3 service to subsidiary websites worldwide.<ref>{{cite web |title=Amazon MP3 Coming To The UK – And Everywhere Else January 28, 2008 |url=https://web.archive.org/web/20080629001350/http://uk.gizmodo.com/2008/01/28/amazon_mp3_coming_to_the_uk_an.html |website=web.archive.org |accessdate=20 October 2020}}</ref>
 
|-
 
|-
| 2008 || September 12 || Leadership || Amazon hires Lisa Utzschneider, a former senior Microsoft executive, to become senior vice president of national ad sales for Amazon.<ref>{{cite web |title=Amazon Hires Top Ad Exec From Microsoft |url=https://www.businessinsider.com.au/amazon-hires-top-ad-exec-from-microsoft-2008-9 |website=businessinsider.com.au |accessdate=20 October 2020}}</ref><ref>{{cite web |title=AMAZON HIRES AD EXEC FROM M’SOFT |url=https://nypost.com/2008/09/12/amazon-hires-ad-exec-from-msoft/ |website=nypost.com |accessdate=20 October 2020}}</ref>
+
| 2008 || September 12 || || Leadership || Amazon hires Lisa Utzschneider, a former senior Microsoft executive, to become senior vice president of national ad sales for Amazon.<ref>{{cite web |title=Amazon Hires Top Ad Exec From Microsoft |url=https://www.businessinsider.com.au/amazon-hires-top-ad-exec-from-microsoft-2008-9 |website=businessinsider.com.au |accessdate=20 October 2020}}</ref><ref>{{cite web |title=AMAZON HIRES AD EXEC FROM M’SOFT |url=https://nypost.com/2008/09/12/amazon-hires-ad-exec-from-msoft/ |website=nypost.com |accessdate=20 October 2020}}</ref>
 
|-
 
|-
| 2008 || September || || Amazon files to have its name registered.<ref name="dwssd"/>
+
| 2008 || September || || {{w|Domain registration}} || Amazon files to have its name registered.<ref name="dwssd"/>
 
|-
 
|-
| 2008 || October 21 || Acquisition || Amazon acquires game developer and distributor Reflexive Entertainment.<ref>{{cite web |title=Amazon Snaps Up Video Game Provider Reflexive |url=https://techcrunch.com/2008/10/21/amazon-snaps-up-video-game-provider-reflexive/ |website=techcrunch.com |accessdate=20 October 2020}}</ref>
+
| 2008 || October 21 || Reflexive Entertainment || Acquisition || Amazon acquires game developer and distributor Reflexive Entertainment.<ref>{{cite web |title=Amazon Snaps Up Video Game Provider Reflexive |url=https://techcrunch.com/2008/10/21/amazon-snaps-up-video-game-provider-reflexive/ |website=techcrunch.com |accessdate=20 October 2020}}</ref>
 
|-
 
|-
| 2009 || May || || Amazon launches its publishing line Amazon Encore.<ref name="groww.ins"/>
+
| 2009 || May || {{w|Amazon Encore}} || Service || Amazon launches its publishing line {{w|Amazon Encore}}.<ref name="groww.ins"/>
 
|-
 
|-
| 2009 || July 22 || Acquisition || Amazon acquires {{w|Zappos}} for $850 million.<ref name="MyUser_Mashable.com_January_10_2016c">{{cite web |url=http://mashable.com/2009/07/22/amazon-bought-zappos/#bE4yFYNtAqqg |title=Here's Why Amazon Bought Zappos |newspaper=Mashable.com |date=  |author= |accessdate= January 10, 2016}}</ref>
+
| 2009 || July 22 || {{w|Zappos}} || Acquisition || Amazon acquires {{w|Zappos}} for US$850 million.<ref name="MyUser_Mashable.com_January_10_2016c">{{cite web |url=http://mashable.com/2009/07/22/amazon-bought-zappos/#bE4yFYNtAqqg |title=Here's Why Amazon Bought Zappos |newspaper=Mashable.com |date=  |author= |accessdate= January 10, 2016}}</ref> || [[File:Zappos fulfillment center.jpg|thumb|center|150px|The Zappos fulfillment center in Kentucky]]
 
|-
 
|-
| 2009 || September 20 || || Amazon.com introduces AmazonBasics, a new private-label line aimed at offering consumer electronics at lower prices.<ref>{{cite web |title=AmazonBasics: Bezos and Co. starts private-label consumer electronics line |url=https://www.engadget.com/2009-09-20-amazonbasics-bezos-and-co-starts-private-label-consumer-electr.html |website=engadget.com |accessdate=20 October 2020}}</ref>
+
| 2009 || September 20 || AmazonBasics || Service || Amazon.com introduces AmazonBasics, a new private-label line aimed at offering consumer electronics at lower prices.<ref>{{cite web |title=AmazonBasics: Bezos and Co. starts private-label consumer electronics line |url=https://www.engadget.com/2009-09-20-amazonbasics-bezos-and-co-starts-private-label-consumer-electr.html |website=engadget.com |accessdate=20 October 2020}}</ref>
 
|-
 
|-
| 2009 || October 20 || Competition || [[w:Barnes & Noble|Barnes & Noble]] announces the [[w:Nook|Nook]], an eReader.<ref>{{cite news |author=Jeffrey A. Trachtenberg and Geoffrey A. Fowler|title=B&N Reader Out Tuesday|url=http://online.wsj.com/article/SB10001424052748703816204574483790552304348.html|work=|publisher=The Wall Street Journal|date=October 20, 2009|accessdate=October 20, 2009| archiveurl=http://web.archive.org/web/20091021225827/http://online.wsj.com/article/SB10001424052748703816204574483790552304348.html| archivedate=October 21, 2009 | deadurl=no}}</ref>
+
| 2009 || October 20 || {{w|Barnes & Noble}} || Competition || {{w|Barnes & Noble}} announces the {{w|Nook}}, an eReader.<ref>{{cite news |author=Jeffrey A. Trachtenberg and Geoffrey A. Fowler|title=B&N Reader Out Tuesday|url=http://online.wsj.com/article/SB10001424052748703816204574483790552304348.html|work=|publisher=The Wall Street Journal|date=October 20, 2009|accessdate=October 20, 2009| archiveurl=http://web.archive.org/web/20091021225827/http://online.wsj.com/article/SB10001424052748703816204574483790552304348.html| archivedate=October 21, 2009 | deadurl=no}}</ref>
 
|-
 
|-
| 2010 || January || Competition || Apple introduces its own virtual bookstore, called [[w:iBooks|iBooks]], and then partners with five major book publishers.<ref name="MyUser_Appleinsider.com_January_17_2016c">{{cite web |url=http://appleinsider.com/articles/10/01/27/apple_introduces_ibooks_store_for_ipad |title=Apple introduces iBooks store for iPad |newspaper=Appleinsider.com |date=  |author= |accessdate= January 17, 2016}}</ref> It later convinces them to raise the price of ebooks (using the agency pricing model that gives publishers full control over ebook prices).  
+
| 2010 || January || {{w|Apple Inc.}} || Competition || Apple introduces its own virtual bookstore, called {{w|iBooks}}, and then partners with five major book publishers.<ref name="MyUser_Appleinsider.com_January_17_2016c">{{cite web |url=http://appleinsider.com/articles/10/01/27/apple_introduces_ibooks_store_for_ipad |title=Apple introduces iBooks store for iPad |newspaper=Appleinsider.com |date=  |author= |accessdate= January 17, 2016}}</ref> It later convinces them to raise the price of ebooks (using the agency pricing model that gives publishers full control over ebook prices).  
 
|-
 
|-
| 2010 || February 1 || Competition || [[w:Microsoft|Microsoft]] launches [[w:Microsoft Azure|Microsoft Azure]], a [[w:cloud computing|cloud computing]] platform that will compete with [[w:Amazon AWS|Amazon AWS]] over cloud services.  
+
| 2010 || February 1 || Amazon Web Services || Competition || {{w|Microsoft}} launches [[w:Microsoft Azure|Microsoft Azure]], a [[w:cloud computing|cloud computing]] platform that will compete with [[w:Amazon AWS|Amazon AWS]] over cloud services.<ref>{{cite web |title=Digital Transformation Leadership with DIGITIZE01 |url=https://digitize01.com/ |website=digitize01.com}}</ref><ref>{{cite web |title=What is Azure? |url=https://www.virtualxcellence.com/azure-web-services/ |website=virtualxcellence.com}}</ref> 
 +
|-
 +
| 2010 || June || {{w|Amapedia}} || Shut down || {{w|Amapedia}} is shut down.  
 
|-
 
|-
| 2010 || July || Product || Amazon announces that {{w|e-book}} sales for its Kindle reader outnumbered sales of hardcover books for the first time ever.<ref name="MyUser_The_New_York_Times_January_17_2016c">{{cite web |url=https://www.nytimes.com/2010/07/20/technology/20kindle.html |title=Amazon Says E-Books Now Top Hardcover Sales |newspaper=The New York Times |date= July 19, 2010 |author= |accessdate= January 17, 2016}}</ref>
+
| 2010 || June 30 || {{w|Woot}} || Acquisition || Amazon acquires {{w|Dallas}}-based internet retailer {{w|Woot}}, for US$110 million.<ref>{{cite web |title=Woot's Deal Of The Day: Woot! — Amazon Buys It. Price? $110 Million |url=https://techcrunch.com/2010/06/30/woot-amazon/ |website=techcrunch.com |accessdate=13 November 2020}}</ref><ref>{{cite web |title=Five Woot Execs Check Out, As Daily Deals Site Feels The Strain Under Owner Amazon |url=https://techcrunch.com/2013/05/12/five-woot-execs-check-out-as-daily-deals-site-feels-the-strain-under-owner-amazon/ |website=techcrunch.com |accessdate=13 November 2020}}</ref> || [[File:Woot Logo.svg|thumb|center|150px]]
 +
|-
 +
| 2010 || July || {{w|Amazon Kindle}} || Product || Amazon announces that {{w|e-book}} sales for its Kindle reader outnumbered sales of hardcover books for the first time ever.<ref name="MyUser_The_New_York_Times_January_17_2016c">{{cite web |url=https://www.nytimes.com/2010/07/20/technology/20kindle.html |title=Amazon Says E-Books Now Top Hardcover Sales |newspaper=The New York Times |date= July 19, 2010 |author= |accessdate= January 17, 2016}}</ref> || [[File:Amazon Kindle logo.svg|thumb|center|150px]]
 +
|-
 +
| 2010 || July || {{w|Amazon Prime}} || Service || Amazon Student launches in the United States as an Amazon Prime membership program created especially for college students, offering a six month free trial, "free two day shipping for most items, e-mail alerts for exclusive student discounts and promotions, free Kindle book borrowing, and free access to a library of more than 41,000 streamable movies and television programs". This service would later expand to several countries, including Germany, Japan and the United Kingdom.<ref>{{cite web |title=What is Amazon Student? |url=http://www.back2college.com/amazonstudentbenefits.htm |website=back2college.com |access-date=25 November 2020}}</ref><ref>{{cite web |title=Amazon.ca makes a play for Canadian students |url=https://www.thestar.com/business/tech_news/2014/07/15/amazonca_makes_a_play_for_canadian_students.html |website=thestar.com |access-date=25 November 2020}}</ref>
 
|-
 
|-
| 2010 || November 8 || Acquisition || Amazon announces the acquisition of Quidsi, Inc., a company operating ecommerce sites Diapers.com, Soap.com and BeautyBar.com.<ref>{{cite web |title=Amazon.com to Acquire Diapers.com and Soap.com |url=https://www.sec.gov/Archives/edgar/data/1018724/000119312510251261/dex991.htm |website=sec.gov |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Confirmed: Amazon Spends $545 Million On Diapers.com Parent Quidsi |url=https://techcrunch.com/2010/11/08/confirmed-amazon-spends-545-million-on-diapers-com-parent-quidsi/ |website=techcrunch.com |accessdate=23 October 2020}}</ref><ref>{{cite web |title=Amazon.com to Acquire Diapers.com and Soap.com |url=https://www.businesswire.com/news/home/20101108005786/en/Amazon.com-to-Acquire-Diapers.com-and-Soap.com |website=businesswire.com |accessdate=23 October 2020}}</ref>
+
| 2010 || November 8 || Quidsi, Inc. || Acquisition || Amazon announces the acquisition of Quidsi, Inc., a company operating ecommerce sites Diapers.com, Soap.com and BeautyBar.com.<ref>{{cite web |title=Amazon.com to Acquire Diapers.com and Soap.com |url=https://www.sec.gov/Archives/edgar/data/1018724/000119312510251261/dex991.htm |website=sec.gov |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Confirmed: Amazon Spends $545 Million On Diapers.com Parent Quidsi |url=https://techcrunch.com/2010/11/08/confirmed-amazon-spends-545-million-on-diapers-com-parent-quidsi/ |website=techcrunch.com |accessdate=23 October 2020}}</ref><ref>{{cite web |title=Amazon.com to Acquire Diapers.com and Soap.com |url=https://www.businesswire.com/news/home/20101108005786/en/Amazon.com-to-Acquire-Diapers.com-and-Soap.com |website=businesswire.com |accessdate=23 October 2020}}</ref>
 +
|-
 +
| 2010 || November 17 || {{w|Amazon Studios}} || Subsidiary launch || {{w|Amazon Studios}} launches as a television and film producer and distributor. It specializes in developing television series and distributing and producing films.<ref>{{cite web |title=Amazon.com Launches Amazon Studios |url=https://www.comingsoon.net/movies/news/71719-amazon-com-launches-amazon-studios |website=comingsoon.net |accessdate=12 November 2020}}</ref> || [[File:Amazon Studios logo.svg|thumb|center|150px]]
 
|-
 
|-
| 2011 || January || Acquisitions, International || Amazon acquires [[w:Lovefilm|Lovefilm]], a DVD rental service known as the [[w:Netflix|Netflix]] of Europe.<ref name="MyUser_Financial_Times_January_17_2016c">{{cite web |url=http://www.ft.com/intl/cms/s/0/9aa7315e-2482-11e0-8c0e-00144feab49a.html#axzz3xWMGAEZZ |title=Amazon acquires Lovefilm for £200m |newspaper=Financial Times |date= January 20, 2011 |author=Tim Bradshaw In London, Jonathan Birchall In New York |accessdate= January 17, 2016}}</ref>
+
| 2011 || January || {{w|Lovefilm}} || Acquisition || Amazon acquires {{w|Lovefilm}}, a DVD rental service known as the [[w:Netflix|Netflix]] of Europe.<ref name="MyUser_Financial_Times_January_17_2016c">{{cite web |url=http://www.ft.com/intl/cms/s/0/9aa7315e-2482-11e0-8c0e-00144feab49a.html#axzz3xWMGAEZZ |title=Amazon acquires Lovefilm for £200m |newspaper=Financial Times |date= January 20, 2011 |author=Tim Bradshaw In London, Jonathan Birchall In New York |accessdate= January 17, 2016}}</ref> || [[File:LOVEFiLM By Post logo.jpg|thumb|center|150px]]
 
|-
 
|-
| 2011 || February 16 || Competition || [[w:Borders Group|Borders Group]], outcompeted by Amazon, applies for [[w:Chapter 11 bankruptcy|Chapter 11 bankruptcy]].<ref name="MyUser_Ibtimes.com_January_15_2016c">{{cite web |url=http://www.ibtimes.com/borders-closing-why-bookstore-chain-failed-300009 |title=Borders Closing: Why the Bookstore Chain Failed |newspaper=Ibtimes.com |date=  |author= |accessdate= January 15, 2016}}</ref>
+
| 2011 || January 26 || {{w|Amazon Mechanical Turk}} || Service || As of date, there are reportedly more than 500,000 registered workers from over 190 countries hired through {{w|Amazon Mechanical Turk}} service.<ref>{{cite web |title=MTurk CENSUS: About how many workers were on Mechanical Turk in 2010? |url=https://forums.aws.amazon.com/thread.jspa?threadID=58891 |website=forums.aws.amazon.com |accessdate=22 November 2020}}</ref>
 +
|-
 +
| 2011 || February 16 || {{w|Borders Group}} || Competition || {{w|Borders Group}}, outcompeted by Amazon, applies for {{w|Chapter 11 bankruptcy}}.<ref name="MyUser_Ibtimes.com_January_15_2016c">{{cite web |url=http://www.ibtimes.com/borders-closing-why-bookstore-chain-failed-300009 |title=Borders Closing: Why the Bookstore Chain Failed |newspaper=Ibtimes.com |date=  |author= |accessdate= January 15, 2016}}</ref>
 
|-
 
|-
| 2011 || February 22 || Product || Amazon rebrands its [[w:Amazon Video|Amazon Video]] service as Amazon Instant Video and adds access to 5,000 movies and TV shows for Amazon Prime members.<ref>{{cite web|author=Christina Warren2011-02-22 12:45:05 UTC |url=http://mashable.com/2011/02/22/amazon-prime-instant-video/ |title=HANDS ON: Amazon's Prime Instant Video |publisher=Mashable.com |date=2011-02-22 |accessdate=2013-11-27}}</ref><ref name="primevideoslaunch">{{cite web|url=http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1531234|title=Amazon Media Room: Press Releases|work=corporate-ir.net}}</ref>
+
| 2011 || February 22 || {{w|Amazon Video}} || Product || Amazon rebrands its {{w|Amazon Video}} service as Amazon Instant Video and adds access to 5,000 movies and TV shows for Amazon Prime members.<ref>{{cite web|author=Christina Warren2011-02-22 12:45:05 UTC |url=http://mashable.com/2011/02/22/amazon-prime-instant-video/ |title=HANDS ON: Amazon's Prime Instant Video |publisher=Mashable.com |date=2011-02-22 |accessdate=2013-11-27}}</ref><ref name="primevideoslaunch">{{cite web|url=http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1531234|title=Amazon Media Room: Press Releases|work=corporate-ir.net}}</ref>
 
|-
 
|-
| 2011 || March 22 || Product || Amazon launches the [[w:Amazon Appstore|Amazon Appstore]] for Android devices and the service is made available in over 200 countries.<ref>{{cite web|author=Amazon.com |url=https://developer.amazon.com/post/Tx3IJP9TKDQOXS5/Developers-Can-Now-Distribute-Apps-in-Nearly-200-Countries-Worldwide-on-Amazon.html |title=Developers Can Now Distribute Apps in Nearly 200 Countries Worldwide on Amazon - Amazon Mobile App Distribution Blog |publisher=Developer.amazon.com |date=2013-05-23 |accessdate=2013-11-27}}</ref>
+
| 2011 || March 22 || {{w|Amazon Appstore}} || Product || Amazon launches the {{w|Amazon Appstore}} for Android devices and the service is made available in over 200 countries.<ref>{{cite web|author=Amazon.com |url=https://developer.amazon.com/post/Tx3IJP9TKDQOXS5/Developers-Can-Now-Distribute-Apps-in-Nearly-200-Countries-Worldwide-on-Amazon.html |title=Developers Can Now Distribute Apps in Nearly 200 Countries Worldwide on Amazon - Amazon Mobile App Distribution Blog |publisher=Developer.amazon.com |date=2013-05-23 |accessdate=2013-11-27}}</ref>
 
|-
 
|-
| 2011 || May 19 || || By this time, Amazon sells more {{w|eBook}}s than print books.<ref>{{cite web |title=Amazon now sells more eBooks than print books |url=https://www.washingtonpost.com/blogs/faster-forward/post/amazon-now-sells-more-ebooks-than-print-books/2011/05/19/AFTGQH7G_blog.html |website=google.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon Says Now Selling More E-Books Than Print Books |url=https://www.forbes.com/sites/ericsavitz/2011/05/19/amazon-says-now-selling-more-e-books-than-print-books/#abf8b49674a4 |website=forbes.com |accessdate=21 October 2020}}</ref>
+
| 2011 || March 29 || {{w|Amazon Cloud Drive}} || Service || Amazon launches {{w|cloud storage}} application {{w|Amazon Cloud Drive}} (later renamed {{w|Amazon Drive}}).<ref>{{cite web |title=Amazon Launches Online Media Storage Device |url=https://losangeles.cbslocal.com/2011/03/29/amazon-launches-online-media-storage-device/ |website=losangeles.cbslocal.com |accessdate=12 November 2020}}</ref><ref>{{cite web |title=Amazon Launches Cloud-Based Storage Service and Music Player |url=https://www.macrumors.com/2011/03/29/amazon-launches-cloud-based-storage-service-and-music-player/ |website=macrumors.com |accessdate=12 November 2020}}</ref> || [[File:Amazon Drive logo.png|thumb|center|150px]]
 +
|-
 +
| 2011 || May 19 || || Product || By this time, Amazon sells more {{w|eBook}}s than print books.<ref>{{cite web |title=Amazon now sells more eBooks than print books |url=https://www.washingtonpost.com/blogs/faster-forward/post/amazon-now-sells-more-ebooks-than-print-books/2011/05/19/AFTGQH7G_blog.html |website=google.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon Says Now Selling More E-Books Than Print Books |url=https://www.forbes.com/sites/ericsavitz/2011/05/19/amazon-says-now-selling-more-e-books-than-print-books/#abf8b49674a4 |website=forbes.com |accessdate=21 October 2020}}</ref>
 
|-
 
|-
| 2011 || July 1 || Legal || California starts collecting [[w:sales tax|sales tax]]es on Amazon.com purchases.<ref name="MyUser_Taxfoundation.org_January_17_2016c">{{cite web |url=http://taxfoundation.org/article/california-becomes-seventh-state-adopt-amazon-tax-out-state-online-sellers |title=California Becomes Seventh State to Adopt "Amazon" Tax on Out-of-State Online Sellers |newspaper=Taxfoundation.org |date=  |author= |accessdate= January 17, 2016}}</ref>
+
| 2011 || July 1 || || Legal || California starts collecting [[w:sales tax|sales tax]]es on Amazon.com purchases.<ref name="MyUser_Taxfoundation.org_January_17_2016c">{{cite web |url=http://taxfoundation.org/article/california-becomes-seventh-state-adopt-amazon-tax-out-state-online-sellers |title=California Becomes Seventh State to Adopt "Amazon" Tax on Out-of-State Online Sellers |newspaper=Taxfoundation.org |date=  |author= |accessdate= January 17, 2016}}</ref>
 +
|-
 +
| 2011 || July 4 || {{w|Book Depository}} || Acquisition || Amazon reaches an agreement to acquire {{w|Book Depository}}, a {{w|UK}}-based online book seller founded in 2004 by a former Amazon employee.<ref>{{cite web |title=Booksellers fear 'stranglehold' as Amazon snaps up British rival The Book Depository |url=https://www.theguardian.com/books/2011/jul/05/amazon-the-book-depository |website=theguardian.com |accessdate=13 November 2020}}</ref> || [[File:The Book Depository.svg|thumb|center|150px]]
 
|-
 
|-
| 2011 || September || Product || Amazon launches [[w:Amazon Locker|Amazon Locker]], a delivery locker system that allows users to get items delivered at specially-designed lockers.<ref name="MyUser_Geekwire.com_January_15_2016c">{{cite web |url=http://www.geekwire.com/2011/confirmed-amazons-delivery-locker-7eleven/ |title=Photos: A look at Amazon's new delivery locker at 7-Eleven - GeekWire |newspaper=Geekwire.com |date=  |author= |accessdate= January 15, 2016}}</ref>
+
| 2011 || September || {{w|Amazon Locker}} || Product || Amazon launches {{w|Amazon Locker}}, a delivery locker system that allows users to get items delivered at specially-designed lockers.<ref name="MyUser_Geekwire.com_January_15_2016c">{{cite web |url=http://www.geekwire.com/2011/confirmed-amazons-delivery-locker-7eleven/ |title=Photos: A look at Amazon's new delivery locker at 7-Eleven - GeekWire |newspaper=Geekwire.com |date=  |author= |accessdate= January 15, 2016}}</ref> || [[File:Amazon locker near a supermarket in Fano, Italy.jpg|thumb|center|150px|An Amazon Locker near a supermarket in {{w|Fano}}, Italy]]
 
|-
 
|-
| 2011 || September 19 || Recognition || ''{{w|The Economist}}'' gives {{w|Jeff Bezos}} and Gregg Zehr an Innovation Award for the {{w|Amazon Kindle}}.<ref>{{cite web |title=The Economist recognises Jeff Bezos and Gregg Zehr for their contribution in popularising the handheld e-book |url=https://web.archive.org/web/20120414143656/http://www.economistconferences.co.uk/press-release/charging-ahead-e-book-design-and-popularity-win-kindle-creators-innovation-award/5908 |website=web.archive.org |accessdate=29 October 2020}}</ref>
+
| 2011 || September 19 || {{w|Amazon Kindle}} || Recognition || ''{{w|The Economist}}'' gives {{w|Jeff Bezos}} and Gregg Zehr an Innovation Award for the {{w|Amazon Kindle}}.<ref>{{cite web |title=The Economist recognises Jeff Bezos and Gregg Zehr for their contribution in popularising the handheld e-book |url=https://web.archive.org/web/20120414143656/http://www.economistconferences.co.uk/press-release/charging-ahead-e-book-design-and-popularity-win-kindle-creators-innovation-award/5908 |website=web.archive.org |accessdate=29 October 2020}}</ref>
 
|-
 
|-
| 2011 || September 28 || Product || Amazon announces the [[w:Kindle Fire|Kindle Fire]], a [[w:tablet computer|tablet computer]] that takes aim at Apple's [[w:iPad|iPad]] with a smaller device that sells at $199, compared with the $499 value of Apple's cheapest [[w:iPad|iPad]].<ref name="MyUser_Bloomberg.com_January_17_2016c">{{cite web |url=https://www.bloomberg.com/news/articles/2011-09-28/amazon-unveils-199-kindle-fire-tablet |title=Amazon Unveils $199 Kindle Fire Tablet, Taking on Apple IPad - Bloomberg Business |newspaper=Bloomberg.com |date=  |author= |accessdate= January 17, 2016}}</ref>
+
| 2011 || September 28 || {{w|Amazon Fire}} || Product || Amazon announces the {{w|Kindle Fire}}, a {{w|tablet computer}} that takes aim at Apple's {{w|iPad}} with a smaller device that sells at $199, compared with the $499 value of Apple's cheapest {{w|iPad}}.<ref name="MyUser_Bloomberg.com_January_17_2016c">{{cite web |url=https://www.bloomberg.com/news/articles/2011-09-28/amazon-unveils-199-kindle-fire-tablet |title=Amazon Unveils $199 Kindle Fire Tablet, Taking on Apple IPad - Bloomberg Business |newspaper=Bloomberg.com |date=  |author= |accessdate= January 17, 2016}}</ref> || [[File:Amazon Kindle Fire.JPG|thumb|center|150px|First generation Kindle Fire; Amazon.com's fist tablet computer.]]
 +
|-
 +
| 2011 || November 15 || {{w|Amazon Silk}} || Service || {{w|Amazon Silk}}, a {{w|web browser}} developed by [[w:Amazon (company)|Amazon]], launches for {{w|Kindle Fire}} and {{w|Fire Phone}}.<ref>{{cite web |title=Amazon's Silk Browser May Not Be Smooth When It Comes to Privacy |url=https://www.pcworld.com/article/240805/amazons_silk_browser_may_not_be_smooth_when_it_comes_to_privacy.html |website=pcworld.com |accessdate=12 November 2020}}</ref> 
 
|-
 
|-
| 2012 || April || Legal || The [[w:United States Department of Justice|Department of Justice]] files suit against [[w:Apple Inc|Apple Inc]] and five major publishing houses (the "Big Five"), alleging that they colluded in 2010 to raise the price of ebooks (using the agency pricing model that gives publishers full control over ebook prices).<ref name="MyUser_Theatlantic.com_January_15_2016c">{{cite web |url=https://www.theatlantic.com/business/archive/2012/04/the-justice-department-just-made-jeff-bezos-dictator-for-life/255811/ |title=The Justice Department Just Made Jeff Bezos Dictator-for-Life - The Atlantic |newspaper=Theatlantic.com |date=  |author= |accessdate= January 15, 2016}}</ref> Amazon had originally set the price of ebooks at $9.99 (using the wholescale pricing model giving Amazon full control over ebook prices).
+
| 2012 || April || {{w|Apple Inc}} || Competition || The [[w:United States Department of Justice|Department of Justice]] files suit against [[w:Apple Inc|Apple Inc]] and five major publishing houses (the "Big Five"), alleging that they colluded in 2010 to raise the price of ebooks (using the agency pricing model that gives publishers full control over ebook prices).<ref name="MyUser_Theatlantic.com_January_15_2016c">{{cite web |url=https://www.theatlantic.com/business/archive/2012/04/the-justice-department-just-made-jeff-bezos-dictator-for-life/255811/ |title=The Justice Department Just Made Jeff Bezos Dictator-for-Life - The Atlantic |newspaper=Theatlantic.com |date=  |author= |accessdate= January 15, 2016}}</ref> Amazon had originally set the price of ebooks at $9.99 (using the wholescale pricing model giving Amazon full control over ebook prices).
 
|-
 
|-
| 2012 || March 19 || Acquisitions || Amazon acquires [[w:Kiva Systems|Kiva Systems]] for $775 million, a robotics company that creates robots that can move items around warehouses.<ref name="MyUser_Bloomberg.com_January_10_2016c">{{cite web |url=https://www.bloomberg.com/news/articles/2012-03-19/amazon-acquires-kiva-systems-in-second-biggest-takeover |title=Amazon Acquires Kiva Systems in Second-Biggest Takeover - Bloomberg Business |newspaper=Bloomberg.com |date=  |author= |accessdate= January 10, 2016}}</ref>
+
| 2012 || March 19 || {{w|Amazon Robotics}} || Acquisition || Amazon acquires [[w:Kiva Systems|Kiva Systems]] (later renamed {{w|Amazon Robotics}}) for US$775 million, a robotics company that creates robots that can move items around warehouses.<ref name="MyUser_Bloomberg.com_January_10_2016c">{{cite web |url=https://www.bloomberg.com/news/articles/2012-03-19/amazon-acquires-kiva-systems-in-second-biggest-takeover |title=Amazon Acquires Kiva Systems in Second-Biggest Takeover - Bloomberg Business |newspaper=Bloomberg.com |date=  |author= |accessdate= January 10, 2016}}</ref>
 
|-
 
|-
| 2012 || April 23 || || Amazon launches AmazonSupply.com, a supply site for businesses offering more than 500,000 items.<ref>{{cite web |title=Amazon launches a supply site for businesses |url=https://www.digitalcommerce360.com/2012/04/23/amazon-launches-supply-site-businesses/ |website=digitalcommerce360.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=3 Observations on Amazon’s New Industrial Marketplace, AmazonSupply.com |url=https://www.mdm.com/premium/top-distributor-sectors/3-observations-on-amazons-new-industrial-marketplace-amazonsupply-com/ |website=mdm.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Introducing AmazonSupply |url=https://www.businesswire.com/news/home/20120423005599/en/Introducing-AmazonSupply |website=businesswire.com |accessdate=20 October 2020}}</ref>
+
| 2012 || April 23 || AmazonSupply.com || Service || Amazon launches AmazonSupply.com, a supply site for businesses offering more than 500,000 items.<ref>{{cite web |title=Amazon launches a supply site for businesses |url=https://www.digitalcommerce360.com/2012/04/23/amazon-launches-supply-site-businesses/ |website=digitalcommerce360.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=3 Observations on Amazon’s New Industrial Marketplace, AmazonSupply.com |url=https://www.mdm.com/premium/top-distributor-sectors/3-observations-on-amazons-new-industrial-marketplace-amazonsupply-com/ |website=mdm.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Introducing AmazonSupply |url=https://www.businesswire.com/news/home/20120423005599/en/Introducing-AmazonSupply |website=businesswire.com |accessdate=20 October 2020}}</ref>
 
|-
 
|-
| 2012 || April || Legal || Amazon agrees to allow collection of [[w:sales tax|sales tax]]es in both Nevada and Texas (starting on July 1), and agrees to create 2,500 jobs and invest $200 million in new distribution centers in Texas.<ref name="MyUser_Statesman.com_January_10_2016c">{{cite web |url=http://www.statesman.com/news/business/documents-amazon-risking-little-in-texas-sales-tax/nRqFH/ |title=Documents: Amazon risking little in Texas sales tax deal |newspaper=Statesman.com |date=  |author= |accessdate= January 10, 2016}}</ref>
+
| 2012 || April || || Legal || Amazon agrees to allow collection of {{w|sales tax}}es in both Nevada and Texas (starting on July 1), and agrees to create 2,500 jobs and invest $200 million in new distribution centers in Texas.<ref name="MyUser_Statesman.com_January_10_2016c">{{cite web |url=http://www.statesman.com/news/business/documents-amazon-risking-little-in-texas-sales-tax/nRqFH/ |title=Documents: Amazon risking little in Texas sales tax deal |newspaper=Statesman.com |date=  |author= |accessdate= January 10, 2016}}</ref>
 
|-
 
|-
| 2012 || August 2 || || Amazon launches a video application for {{w|iPad}}, letting users stream or download movies and TV shows bought or rented from Amazon on their iPads.<ref>{{cite web |title=Amazon launches Instant Video app for Apple's iPad |url=https://gadgets.ndtv.com/apps/news/amazon-launches-instant-video-app-for-apples-ipad-250273 |website=gadgets.ndtv.com |accessdate=20 October 2020}}</ref>
+
| 2012 || August 2 || Amazon Instant Video || Product (software) || Amazon launches Instant Video, a video application for {{w|iPad}}, letting users stream or download movies and TV shows bought or rented from Amazon on their iPads.<ref>{{cite web |title=Amazon launches Instant Video app for Apple's iPad |url=https://gadgets.ndtv.com/apps/news/amazon-launches-instant-video-app-for-apples-ipad-250273 |website=gadgets.ndtv.com |accessdate=20 October 2020}}</ref>
 
|-
 
|-
| 2012 || August 6 || || Amazon announces it would be adding a gaming department to its company titled {{w|Amazon Game Studios}}. Amazon states that it would introduce "innovative, fun and well-crafted games" to consumers.<ref>{{cite web |title=Amazon Launches Game Studio, Gives Zynga Competition |url=https://mashable.com/2012/08/07/amazon-game-studios/ |website=mashable.com |accessdate=20 October 2020}}</ref>
+
| 2012 || August 6 || {{w|Amazon Game Studios}} || Subsidiary launch || Amazon announces it would be adding a gaming department to its company titled {{w|Amazon Game Studios}}. Amazon states that it would introduce "innovative, fun and well-crafted games" to consumers.<ref>{{cite web |title=Amazon Launches Game Studio, Gives Zynga Competition |url=https://mashable.com/2012/08/07/amazon-game-studios/ |website=mashable.com |accessdate=20 October 2020}}</ref> || [[File:Amazon Game Studios Logo.svg|thumb|center|150px]]
 
|-
 
|-
| 2012 || August 20 || || Amazon announces {{w|Amazon Glacier}}, a low-cost {{w|online file storage}} {{w|web service}} that provides reliable data archiving, storage, and backup.<ref>{{cite web |title=Announcing Amazon Glacier |url=https://aws.amazon.com/about-aws/whats-new/2012/08/20/announcing-amazon-glacier/ |website=aws.amazon.com |accessdate=20 October 2020}}</ref>
+
| 2012 || August 20 || {{w|Amazon Glacier}} || Service || Amazon announces {{w|Amazon Glacier}}, a low-cost {{w|online file storage}} {{w|web service}} that provides reliable data archiving, storage, and backup.<ref>{{cite web |title=Announcing Amazon Glacier |url=https://aws.amazon.com/about-aws/whats-new/2012/08/20/announcing-amazon-glacier/ |website=aws.amazon.com |accessdate=20 October 2020}}</ref>
 
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| 2012 || August 23 || || Amazon launches the India Kindle Store, helping consumers to buy e-books in {{w|rupee}}s.<ref>{{cite web |title=Amazon launches Kindle store in India |url=https://economictimes.indiatimes.com/tech/hardware/amazon-launches-kindle-store-in-india/articleshow/15610709.cms |website=economictimes.indiatimes.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon launches India Kindle Store |url=https://www.cnet.com/news/amazon-launches-india-kindle-store/ |website=cnet.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon launches Kindle Store in India |url=https://www.hindustantimes.com/business/amazon-launches-kindle-store-in-india/story-8Tsqff5hTiaxWhDFnOU7SK.html |website=hindustantimes.com |accessdate=20 October 2020}}</ref>
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| 2012 || August 23 || {{w|Amazon Kindle}} || International expansion || Amazon launches the India Kindle Store, helping consumers to buy e-books in {{w|rupee}}s.<ref>{{cite web |title=Amazon launches Kindle store in India |url=https://economictimes.indiatimes.com/tech/hardware/amazon-launches-kindle-store-in-india/articleshow/15610709.cms |website=economictimes.indiatimes.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon launches India Kindle Store |url=https://www.cnet.com/news/amazon-launches-india-kindle-store/ |website=cnet.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon launches Kindle Store in India |url=https://www.hindustantimes.com/business/amazon-launches-kindle-store-in-india/story-8Tsqff5hTiaxWhDFnOU7SK.html |website=hindustantimes.com |accessdate=20 October 2020}}</ref>
 
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|-
| 2012 || September 6 || Products || Amazon announces the Kindle [[w:Fire HD|Fire HD]] series of touchscreen tablet computers.<ref name="MyUser_Wired.com_January_17_2016c">{{cite web |url=https://www.wired.com/2012/09/kobo-new-ereaders/ |title=Kobo Announces Their New E-Readers |newspaper=Wired.com |date=  |author= |accessdate= January 17, 2016}}</ref>
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| 2012 || September 6 || {{w|Amazon Fire}} || Product || Amazon announces the Kindle [[w:Fire HD|Fire HD]] series of touchscreen tablet computers.<ref name="MyUser_Wired.com_January_17_2016c">{{cite web |url=https://www.wired.com/2012/09/kobo-new-ereaders/ |title=Kobo Announces Their New E-Readers |newspaper=Wired.com |date=  |author= |accessdate= January 17, 2016}}</ref> || [[File:Kindle Fire HD 8.9.jpg|thumb|center|150px|Fire HD 8.9" (2012)]]
 
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| 2012 || November 8 || || Amazon starts selling wine online in several U.S. states, with direct shipping from wineries.<ref>{{cite web |title=Amazon starts selling wine online, with direct shipping from wineries |url=https://www.geekwire.com/2012/amazon-selling-wine-online-shipping-dozen-states-launch/ |website=geekwire.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon starts selling wine online |url=https://www.bizjournals.com/dayton/blog/morning_call/2012/11/amazon-starts-selling-wine-online.html |website=bizjournals.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Sip and ship: Amazon starts selling wine |url=https://www.eastbaytimes.com/2012/11/08/sip-and-ship-amazon-starts-selling-wine/amp/ |website=eastbaytimes.com |accessdate=21 October 2020}}</ref>
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| 2012 || November 8 || || Service || Amazon starts selling wine online in several U.S. states, with direct shipping from wineries.<ref>{{cite web |title=Amazon starts selling wine online, with direct shipping from wineries |url=https://www.geekwire.com/2012/amazon-selling-wine-online-shipping-dozen-states-launch/ |website=geekwire.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon starts selling wine online |url=https://www.bizjournals.com/dayton/blog/morning_call/2012/11/amazon-starts-selling-wine-online.html |website=bizjournals.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Sip and ship: Amazon starts selling wine |url=https://www.eastbaytimes.com/2012/11/08/sip-and-ship-amazon-starts-selling-wine/amp/ |website=eastbaytimes.com |accessdate=21 October 2020}}</ref>
 
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| 2012 || November 20 || || Amazon launches Amazon Pages, an advertising feature which lets companies set up their own pages on Amazon.com as “custom destinations”.<ref>{{cite web |title=Amazon Offers ‘Amazon Pages’ For Brands To Customize With Their Own URLs, And ‘Amazon Posts’ For Social Media Marketing |url=https://techcrunch.com/2012/11/20/amazon-offers-amazon-pages-for-brands-to-customize-with-their-own-urls-and-amazon-posts-for-social-media-marketing/ |website=techcrunch.com |accessdate=20 October 2020}}</ref>
+
| 2012 || November 20 || Amazon Pages || Service || Amazon launches Amazon Pages, an advertising feature which lets companies set up their own pages on Amazon.com as “custom destinations”.<ref>{{cite web |title=Amazon Offers ‘Amazon Pages’ For Brands To Customize With Their Own URLs, And ‘Amazon Posts’ For Social Media Marketing |url=https://techcrunch.com/2012/11/20/amazon-offers-amazon-pages-for-brands-to-customize-with-their-own-urls-and-amazon-posts-for-social-media-marketing/ |website=techcrunch.com |accessdate=20 October 2020}}</ref>
 
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| 2012 || December 6 || || Amazon launches online bookstore in {{w|Brazil}}, giving Brazilian consumers access to publications from top local authors.<ref>{{cite web |title=Amazon launches in Brazil; opens Kindle Store, tablet coming soon |url=https://www.zdnet.com/article/amazon-launches-in-brazil-opens-kindle-store-tablet-coming-soon/ |website=zdnet.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon launches online bookstore in Brazil |url=https://www.ft.com/content/50d87746-3faf-11e2-b0ce-00144feabdc0 |website=ft.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon Launches in Brazil, Kindle Soon to Come |url=https://pulsosocial.com/en/2012/12/06/amazon-launches-in-brazil-kindle-soon-to-come/ |website=pulsosocial.com |accessdate=20 October 2020}}</ref>
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| 2012 || December 6 || || International expansion || Amazon launches online bookstore in {{w|Brazil}}, giving Brazilian consumers access to publications from top local authors.<ref>{{cite web |title=Amazon launches in Brazil; opens Kindle Store, tablet coming soon |url=https://www.zdnet.com/article/amazon-launches-in-brazil-opens-kindle-store-tablet-coming-soon/ |website=zdnet.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon launches online bookstore in Brazil |url=https://www.ft.com/content/50d87746-3faf-11e2-b0ce-00144feabdc0 |website=ft.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon Launches in Brazil, Kindle Soon to Come |url=https://pulsosocial.com/en/2012/12/06/amazon-launches-in-brazil-kindle-soon-to-come/ |website=pulsosocial.com |accessdate=20 October 2020}}</ref>
 
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| 2013 || January 9 || || Amazon deletes negative feedback, but only for its own shipping service. According to its terms of service, Amazon reserves the right to remove negative feedback about a shipping-related issue.<ref>{{cite web |title=Amazon deletes negative feedback, but only for its own shipping service |url=https://venturebeat.com/2013/01/09/amazon-fulfillment/ |website=venturebeat.com |accessdate=19 October 2020}}</ref>
+
| 2013 || January 9 || || Policy || Amazon deletes negative feedback, but only for its own shipping service. According to its terms of service, Amazon reserves the right to remove negative feedback about a shipping-related issue.<ref>{{cite web |title=Amazon deletes negative feedback, but only for its own shipping service |url=https://venturebeat.com/2013/01/09/amazon-fulfillment/ |website=venturebeat.com |accessdate=19 October 2020}}</ref>
 
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| 2013 || January 17 || || Amazon optimizes its {{w|MP3}} store for {{w|iOS}} devices. This means that for the first time ever, customers can purchase music from Amazon's catalog directly from an {{w|iPhone}} or {{w|iPod touch}}.<ref>{{cite web |title=Amazon now selling MP3s directly to iPhone, iPod touch users |url=https://www.theverge.com/2013/1/17/3886318/amazon-mp3-store-now-available-on-ios |website=theverge.com |accessdate=19 October 2020}}</ref>
+
| 2013 || January 17 || || Service || Amazon optimizes its {{w|MP3}} store for {{w|iOS}} devices. This means that for the first time ever, customers can purchase music from Amazon's catalog directly from an {{w|iPhone}} or {{w|iPod touch}}.<ref>{{cite web |title=Amazon now selling MP3s directly to iPhone, iPod touch users |url=https://www.theverge.com/2013/1/17/3886318/amazon-mp3-store-now-available-on-ios |website=theverge.com |accessdate=19 October 2020}}</ref>
 
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| 2013 || February 19 || || Amazon announces the Entertainment Collectibles Store, which offers more than 350,000 collectibles, including memorabilia from Academy Award and Grammy winning artists and honorees.<ref>{{cite web |title=Amazon Announces Entertainment Collectibles Store Offering Sought-After Memorabilia from Entertainers of the Past and Present |url=https://www.businesswire.com/news/home/20130219005733/en/Amazon-Announces-Entertainment-Collectibles-Store-Offering-Sought-After-Memorabilia-from-Entertainers-of-the-Past-and-Present |website=businesswire.com |accessdate=19 October 2020}}</ref>
+
| 2013 || February 19 || Entertainment Collectibles Store || Service || Amazon announces the Entertainment Collectibles Store, which offers more than 350,000 collectibles, including memorabilia from Academy Award and Grammy winning artists and honorees.<ref>{{cite web |title=Amazon Announces Entertainment Collectibles Store Offering Sought-After Memorabilia from Entertainers of the Past and Present |url=https://www.businesswire.com/news/home/20130219005733/en/Amazon-Announces-Entertainment-Collectibles-Store-Offering-Sought-After-Memorabilia-from-Entertainers-of-the-Past-and-Present |website=businesswire.com |accessdate=19 October 2020}}</ref>
 
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|-
| 2013 || March || Acquisition || Amazon acquires social reading and book-review site [[w:GoodReads|GoodReads]].<ref>{{cite news|url=http://techcrunch.com/2013/03/28/amazon-acquires-social-reading-site-goodreads|title=Amazon Acquires Social Reading Site Goodreads, Which Gives The Company A Social Advantage Over Apple|work=TechCrunch|date=March 28, 2013|accessdate=March 29, 2013}}</ref>  
+
| 2013 || March || [[w:GoodReads|GoodReads]] || Acquisition || Amazon acquires social reading and book-review site [[w:GoodReads|GoodReads]].<ref>{{cite news|url=http://techcrunch.com/2013/03/28/amazon-acquires-social-reading-site-goodreads|title=Amazon Acquires Social Reading Site Goodreads, Which Gives The Company A Social Advantage Over Apple|work=TechCrunch|date=March 28, 2013|accessdate=March 29, 2013}}</ref> || [[File:Goodreads logo.svg|thumb|center|150px]]
 
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| 2013 || June 5 || International expansion || Amazon launches its India marketplace at Amazon.in, offering books, movies and television shows for sale.<ref>{{cite web |title=Amazon Launches India Marketplace At Amazon.in |url=https://www.medianama.com/2013/06/223-amazon-india-launch/ |website=medianama.com |accessdate=20 October 2020}}</ref> Amazon launches in India.<ref name="MyUser_Thehindu.com_January_17_2016c">{{cite web |url=http://www.thehindu.com/business/Industry/amazon-now-in-india/article4783615.ece |title=Amazon now in India - The Hindu |newspaper=Thehindu.com |date=  |author= |accessdate= January 17, 2016}}</ref><ref name="MyUser_Fortune.com_January_17_2016c">{{cite web |url=http://fortune.com/amazon-india-jeff-bezos/ |title=Amazon Invades India - Fortune |newspaper=Fortune.com |date=  |author= |accessdate= January 17, 2016}}</ref>
+
| 2013 || June 5 || <code>amazon.in</code> || International expansion || Amazon launches its India marketplace at <code>amazon.in</code>, offering books, movies and television shows for sale.<ref>{{cite web |title=Amazon Launches India Marketplace At Amazon.in |url=https://www.medianama.com/2013/06/223-amazon-india-launch/ |website=medianama.com |accessdate=20 October 2020}}</ref> Amazon launches in India.<ref name="MyUser_Thehindu.com_January_17_2016c">{{cite web |url=http://www.thehindu.com/business/Industry/amazon-now-in-india/article4783615.ece |title=Amazon now in India - The Hindu |newspaper=Thehindu.com |date=  |author= |accessdate= January 17, 2016}}</ref><ref name="MyUser_Fortune.com_January_17_2016c">{{cite web |url=http://fortune.com/amazon-india-jeff-bezos/ |title=Amazon Invades India - Fortune |newspaper=Fortune.com |date=  |author= |accessdate= January 17, 2016}}</ref>
 
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| 2013 || July 29 || Partnership || Amazon partners With Cloud vLab with the purpose to teach developers how to use {{w|Amazon Web Services}}.<ref>{{cite web |title=Amazon Partners With Cloud vLab To Teach Developers How To Use AWS |url=https://techcrunch.com/2013/07/29/amazon-partners-with-cloud-vlab-to-teach-developers-how-to-use-aws/ |website=techcrunch.com |accessdate=20 October 2020}}</ref>
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| 2013 || July 29 || {{w|Amazon Web Services}} || Partnership || Amazon partners With Cloud vLab with the purpose to teach developers how to use {{w|Amazon Web Services}}.<ref>{{cite web |title=Amazon Partners With Cloud vLab To Teach Developers How To Use AWS |url=https://techcrunch.com/2013/07/29/amazon-partners-with-cloud-vlab-to-teach-developers-how-to-use-aws/ |website=techcrunch.com |accessdate=20 October 2020}}</ref>
 
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| 2013 || August 5 || {{w|Jeff Bezos}} biography || {{w|Jeff Bezos}} announces his purchase of ''{{w|The Washington Post}}'' for US$250 million in cash.
+
| 2013 || August 5 || ''{{w|The Washington Post}}'' || {{w|Jeff Bezos}} biography || {{w|Jeff Bezos}} announces his purchase of ''{{w|The Washington Post}}'' for US$250 million in cash.<ref>{{cite web |title=Jeff Bezos buys The Washington Post for $250M |url=https://www.computerworld.com/article/2484710/jeff-bezos-buys-the-washington-post-for--250m.html |website=computerworld.com |access-date=24 November 2020}}</ref> || [[File:The Logo of The Washington Post Newspaper.svg|thumb|center|150px]]
 
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| 2013 || August 6 || || Amazon Launches Art Store, after having partnered with more than 150 galleries and dealers across the United States to sell fine art.<ref>{{cite web |title=Amazon Launches Art Store, Putting Multi-Million Dollar Paintings In Your Virtual Shopping Cart |url=https://techcrunch.com/2013/08/06/amazon-launches-art-store-putting-multi-million-dollar-paintings-in-your-virtual-shopping-cart/ |website=techcrunch.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon launches an online marketplace for fine art |url=https://www.theverge.com/2013/8/6/4593496/amazon-art-fine-art-marketplace |website=theverge.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=Introducing Amazon Art |url=https://www.businesswire.com/news/home/20130806005730/en/Introducing-Amazon-Art |website=businesswire.com |accessdate=22 October 2020}}</ref>
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| 2013 || August 6 || Amazon Art Store || Service || Amazon Launches Art Store, after having partnered with more than 150 galleries and dealers across the United States to sell fine art.<ref>{{cite web |title=Amazon Launches Art Store, Putting Multi-Million Dollar Paintings In Your Virtual Shopping Cart |url=https://techcrunch.com/2013/08/06/amazon-launches-art-store-putting-multi-million-dollar-paintings-in-your-virtual-shopping-cart/ |website=techcrunch.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon launches an online marketplace for fine art |url=https://www.theverge.com/2013/8/6/4593496/amazon-art-fine-art-marketplace |website=theverge.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=Introducing Amazon Art |url=https://www.businesswire.com/news/home/20130806005730/en/Introducing-Amazon-Art |website=businesswire.com |accessdate=22 October 2020}}</ref>
 
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| 2013 || August 27 || || Amazon announces expansion of its long-running Amazon Associates program to mobile app developers. The affiliate program, which allows members to advertise and link to Amazon products for percentage of the sales, is made available to participating developers through a newly launched Mobile Associates API.<ref>{{cite web |title=Amazon Opens Its Associates Affiliate Program To Mobile App Developers |url=https://techcrunch.com/2013/08/27/amazon-opens-its-associates-affiliate-program-to-mobile-app-developers/ |website=techcrunch.com |accessdate=20 October 2020}}</ref>
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| 2013 || August 7 || {{w|Amazon Digital Game Store}} || Service || {{w|Amazon Digital Game Store}}, a digital video game distribution service, is launched in the {{w|United Kingdom}}.<ref>{{cite web |title=Amazon Launches Digital Download Service for PC and Mac |url=https://www.ign.com/articles/2013/08/07/amazon-launches-digital-download-service-for-pc-and-mac |website=ign.com |accessdate=4 November 2020}}</ref>
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| 2013 || August 27 || Amazon Associates || Program launch || Amazon announces expansion of its long-running Amazon Associates program to mobile app developers. The affiliate program, which allows members to advertise and link to Amazon products for percentage of the sales, is made available to participating developers through a newly launched Mobile Associates API.<ref>{{cite web |title=Amazon Opens Its Associates Affiliate Program To Mobile App Developers |url=https://techcrunch.com/2013/08/27/amazon-opens-its-associates-affiliate-program-to-mobile-app-developers/ |website=techcrunch.com |accessdate=20 October 2020}}</ref>
 
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| 2013 || October 30 || || Amazon.com launches AmazonSmile, a new program aiming to facilitate for customers to support their favorite charitable organizations every time they shop.<ref>{{cite web |title=Amazon Launches AmazonSmile – A Simple, Automatic Way For Customers To Support Their Favorite Charitable Organizations |url=https://www.businesswire.com/news/home/20131030005299/en/Amazon-Launches-AmazonSmile-%E2%80%93-A-Simple-Automatic-Way-For-Customers-To-Support-Their-Favorite-Charitable-Organizations |website=businesswire.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=AmazonSmile |url=https://smile.amazon.com/gp/chpf/homepage?orig=%2F |website=smile.amazon.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=Amazon Wants To Do Good With Its Goods, Launches ‘AmazonSmile’ Charity Donation Program |url=https://techcrunch.com/2013/10/30/amazonsmile-automatic-charity-donation/ |website=techcrunch.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=Amazon Launches New Charity Site to Give Back to Nonprofits |url=https://nonprofitquarterly.org/amazon-charity-site-philanthropic-charities/ |website=nonprofitquarterly.org |accessdate=19 October 2020}}</ref>
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| 2013 || October || || Literature || Brad Stone publishes ''{{w|The Everything Store}}'', which documents the rise of Amazon.<ref>{{cite web |title=The Everything Store |url=https://www.littlebrown.com/titles/brad-stone/the-everything-store/9780316219266/ |website=littlebrown.com |accessdate=5 November 2020}}</ref> On the book's Amazon page, {{w|MacKenzie Bezos}} gives the rate of one-star, disputing the book’s accuracy, and emphasizing her own role at the company.<ref>{{cite web |title=Customer Review |url=https://www.amazon.com/review/R2I0T26SV0ELPP/?ots=1&slotNum=0&imprToken=d2bb0357-289d-bbbc-76b&tag=w050b-20&linkCode=w50&fbclid=IwAR31q9WG8t3gDTSh8syncOSk5alxdgbxt1DNzG125OjyFXldWydgeF74hw0 |website=amazon.com |access-date=27 November 2020}}</ref>
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| 2013 || October 22 || Free Super Saver Shipping || Service || Amazon increases the threshold for scoring free Super Saver Shipping from US$25 to $35.<ref>{{cite web |title=Want Super Saver Shipping from Amazon? That’ll be $10 more, please |url=https://www.geekwire.com/2013/super-saver-shipping-amazon-10/ |website=geekwire.com |accessdate=17 November 2020}}</ref><ref>{{cite web |title=Why Amazon raised the Super Saver Shipping threshold |url=https://www.geekwire.com/2013/super-saver-shipping-change-amazon/ |website=geekwire.com |accessdate=17 November 2020}}</ref>
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| 2013 || October 30 || AmazonSmile || [[w:Charity (practice)|Charity]] || Amazon.com launches AmazonSmile, a new program aiming to facilitate for customers to support their favorite charitable organizations every time they shop.<ref>{{cite web |title=Amazon Launches AmazonSmile – A Simple, Automatic Way For Customers To Support Their Favorite Charitable Organizations |url=https://www.businesswire.com/news/home/20131030005299/en/Amazon-Launches-AmazonSmile-%E2%80%93-A-Simple-Automatic-Way-For-Customers-To-Support-Their-Favorite-Charitable-Organizations |website=businesswire.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=AmazonSmile |url=https://smile.amazon.com/gp/chpf/homepage?orig=%2F |website=smile.amazon.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=Amazon Wants To Do Good With Its Goods, Launches ‘AmazonSmile’ Charity Donation Program |url=https://techcrunch.com/2013/10/30/amazonsmile-automatic-charity-donation/ |website=techcrunch.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=Amazon Launches New Charity Site to Give Back to Nonprofits |url=https://nonprofitquarterly.org/amazon-charity-site-philanthropic-charities/ |website=nonprofitquarterly.org |accessdate=19 October 2020}}</ref>
 
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| 2013 || November 25 || Working condition || A BBC investigation into an Amazon warehouse in Britain finds workers facing "increased risk of mental illness".<ref>{{cite web |title=Amazon workers face 'increased risk of mental illness' |url=https://www.bbc.com/news/business-25034598 |website=bbc.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon workers face 'increased risk of mental illness' |url=https://www.business-humanrights.org/en/latest-news/amazon-workers-face-increased-risk-of-mental-illness/ |website=business-humanrights.org |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon workers face increased risk of mental and physical illness being treated like robots |url=https://www.robertsoncooper.com/blog/amazon-workers-treated-like-robots/ |website=robertsoncooper.com |accessdate=20 October 2020}}</ref>
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| 2013 || November 25 || || Staff || A BBC investigation into an Amazon warehouse in Britain finds workers facing "increased risk of mental illness".<ref>{{cite web |title=Amazon workers face 'increased risk of mental illness' |url=https://www.bbc.com/news/business-25034598 |website=bbc.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon workers face 'increased risk of mental illness' |url=https://www.business-humanrights.org/en/latest-news/amazon-workers-face-increased-risk-of-mental-illness/ |website=business-humanrights.org |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon workers face increased risk of mental and physical illness being treated like robots |url=https://www.robertsoncooper.com/blog/amazon-workers-treated-like-robots/ |website=robertsoncooper.com |accessdate=20 October 2020}}</ref>
 
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| 2014 || January 13 || || YouGov’s annual BrandIndex Year in Review ranks Amazon first among the most favored brands in the United States, according to a survey of more than 2.5 million participants.<ref>{{cite web |title=Amazon tops list of most favored brands in America |url=https://www.geekwire.com/2014/amazon-tops-list-favored-brands-america/ |website=geekwire.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon tops list of most favored brands in America |url=https://www.geekwire.com/2014/amazon-tops-list-favored-brands-america/ |website=geekwire.com |accessdate=21 October 2020}}</ref>
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| 2014 || January 13 || || Recognition || YouGov’s annual BrandIndex Year in Review ranks Amazon first among the most favored brands in the United States, according to a survey of more than 2.5 million participants.<ref>{{cite web |title=Amazon tops list of most favored brands in America |url=https://www.geekwire.com/2014/amazon-tops-list-favored-brands-america/ |website=geekwire.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon tops list of most favored brands in America |url=https://www.geekwire.com/2014/amazon-tops-list-favored-brands-america/ |website=geekwire.com |accessdate=21 October 2020}}</ref>
 
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| 2014 || February 5 || Acquisition || Amazon acquires video game developer Double Helix Games, as part of its plan to "build innovative games for customers".<ref>{{cite web |title=Amazon Acquires Video Gaming Studio Double Helix Games |url=https://techcrunch.com/2014/02/05/amazon-acquires-video-gaming-studio-double-helix-games/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon buys 'Killer Instinct' developer Double Helix Games |url=https://www.theverge.com/2014/2/5/5384820/amazon-buys-video-game-studio-double-helix-games |website=theverge.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Amazon acquires game studio Double Helix Games |url=https://www.cnet.com/news/amazon-acquires-game-studio-double-helix-games/ |website=cnet.com |accessdate=21 October 2020}}</ref>
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| 2014 || February 5 || Double Helix Games || Acquisition || Amazon acquires video game developer Double Helix Games, as part of its plan to "build innovative games for customers".<ref>{{cite web |title=Amazon Acquires Video Gaming Studio Double Helix Games |url=https://techcrunch.com/2014/02/05/amazon-acquires-video-gaming-studio-double-helix-games/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon buys 'Killer Instinct' developer Double Helix Games |url=https://www.theverge.com/2014/2/5/5384820/amazon-buys-video-game-studio-double-helix-games |website=theverge.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Amazon acquires game studio Double Helix Games |url=https://www.cnet.com/news/amazon-acquires-game-studio-double-helix-games/ |website=cnet.com |accessdate=21 October 2020}}</ref>
 
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| 2014 || March 13 || Pricing || Amazon Prime membership cost increases from US$79 to $99 per year, seeking to offset rising costs of fuel and transportation.<ref>{{cite web |title=Amazon hikes Prime membership to $99 per year |url=https://komonews.com/news/business/amazon-hikes-prime-membership-to-99-per-year-12-18-2015 |website=komonews.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon hikes Prime membership to $99 per year |url=https://www.tennessean.com/story/money/2014/03/13/amazon-hikes-prime-membership-to-99-per-year/6370175/ |website=tennessean.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=4 Ways to Avoid Paying $119 for Amazon Prime Free Shipping |url=https://www.pcmag.com/how-to/4-ways-to-avoid-paying-119-for-amazon-prime-free-shipping |website=pcmag.com |accessdate=21 October 2020}}</ref>
+
| 2014 || March 13 || {{w|Amazon Prime}} || Pricing || Amazon Prime membership cost increases from US$79 to $99 per year, seeking to offset rising costs of fuel and transportation.<ref>{{cite web |title=Amazon hikes Prime membership to $99 per year |url=https://komonews.com/news/business/amazon-hikes-prime-membership-to-99-per-year-12-18-2015 |website=komonews.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon hikes Prime membership to $99 per year |url=https://www.tennessean.com/story/money/2014/03/13/amazon-hikes-prime-membership-to-99-per-year/6370175/ |website=tennessean.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=4 Ways to Avoid Paying $119 for Amazon Prime Free Shipping |url=https://www.pcmag.com/how-to/4-ways-to-avoid-paying-119-for-amazon-prime-free-shipping |website=pcmag.com |accessdate=21 October 2020}}</ref>
 
|-
 
|-
| 2014 || April 2 || || Amazon announces its US$99 {{w|Amazon Fire TV}} set-top box, competing with [[w:Apple Inc.|Apple]] and {{w|Roku}}.<ref>{{cite web |title=Amazon announces $99 Fire TV set-top box, available now |url=https://www.theverge.com/2014/4/2/5573818/amazon-announces-fire-tv |website=theverge.com |accessdate=20 October 2020}}</ref>
+
| 2014 || April 2 || {{w|Amazon Fire TV}} || Product || Amazon announces its US$99 {{w|Amazon Fire TV}} set-top box, competing with [[w:Apple Inc.|Apple]] and {{w|Roku}}.<ref>{{cite web |title=Amazon announces $99 Fire TV set-top box, available now |url=https://www.theverge.com/2014/4/2/5573818/amazon-announces-fire-tv |website=theverge.com |accessdate=20 October 2020}}</ref> || [[File:Amazon Fire TV with remote.JPG|thumb|center|150px|Amazon Fire TV with remote (first generation)]]
 
|-
 
|-
| 2014 || April 10 || Acquisition || Amazon acquires New York-based {{w|digital comic}}s company ComiXology, which distributes digital comics on behalf of more than 75 publishers, including [[w:Marvel Entertainment|Marvel]] and {{w|DC Comics}}.<ref>{{cite web |title=Amazon Buys Digital Comics Company ComiXology |url=https://www.wired.com/2014/04/amazon-buys-comixology/ |website=wired.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Acquires Digital Comic Book Store Comixology |url=https://techcrunch.com/2014/04/10/amazon-acquires-digital-comic-book-service-comixology/ |website=techcrunch.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=Press release |url=https://press.aboutamazon.com/news-releases/news-release-details/amazoncom-acquire-comixology |website=press.aboutamazon.com |accessdate=24 October 2020}}</ref>
+
| 2014 || April || {{w|Amazon Dash}} || Product || The {{w|Amazon Dash}} Wand is announced as a {{w|Wi-Fi}} connected barcode scanner and voice command device, used to reorder consumer goods around the house. It integrates with {{w|Amazon Fresh}}.<ref>{{cite web |title=Amazon kills its coolest Dash product after ignoring it for years |url=https://www.techhive.com/article/3563557/amazon-kills-its-coolest-dash-product-after-ignoring-it-for-years.html |website=techhive.com |accessdate=12 November 2020}}</ref> || [[File:Amazon Dash Button Tide.jpg|thumb|center|150px|An Amazon Dash Button for Tide laundry detergent]]
 +
|-
 +
| 2014 || April 10 || {{w|ComiXology}} || Acquisition || Amazon acquires New York-based {{w|digital comic}}s company {{w|ComiXology}}, which distributes digital comics on behalf of more than 75 publishers, including [[w:Marvel Entertainment|Marvel]] and {{w|DC Comics}}.<ref>{{cite web |title=Amazon Buys Digital Comics Company ComiXology |url=https://www.wired.com/2014/04/amazon-buys-comixology/ |website=wired.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Acquires Digital Comic Book Store Comixology |url=https://techcrunch.com/2014/04/10/amazon-acquires-digital-comic-book-service-comixology/ |website=techcrunch.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=Press release |url=https://press.aboutamazon.com/news-releases/news-release-details/amazoncom-acquire-comixology |website=press.aboutamazon.com |accessdate=24 October 2020}}</ref> || [[File:WonderCon 2012 - ComiXology booth (7019133891).jpg|thumb|center|150px]]
 
|-
 
|-
| 2014 || April 16 || || Amazon merges {{w|Kindle}} personal documents with {{w|Amazon Cloud Drive}}, and announces that all personal documents archived in the users' Kindle e-reader libraries are also now made available from Cloud Drive with files being placed in a new folder called “My Send-to-Kindle Docs”.<ref>{{cite web |title=Amazon Merges Kindle Personal Documents With Cloud Drive |url=https://techcrunch.com/2014/04/16/amazon-merges-kindle-personal-documents-with-cloud-drive/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon moves Kindle personal documents to Cloud Drive |url=https://liliputing.com/2014/04/amazon-moves-kindle-personal-documents-to-cloud-drive.html |website=liliputing.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon connects Kindle docs to Cloud Drive, doubles storage |url=https://www.geekwire.com/2014/amazon-connects-kindle-docs-cloud-drive-doubles-storage/ |website=geekwire.com |accessdate=28 October 2020}}</ref>  
+
| 2014 || April 16 || {{w|Amazon Kindle}} || Service || Amazon merges {{w|Kindle}} personal documents with {{w|Amazon Cloud Drive}}, and announces that all personal documents archived in the users' Kindle e-reader libraries are also now made available from Cloud Drive with files being placed in a new folder called “My Send-to-Kindle Docs”.<ref>{{cite web |title=Amazon Merges Kindle Personal Documents With Cloud Drive |url=https://techcrunch.com/2014/04/16/amazon-merges-kindle-personal-documents-with-cloud-drive/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon moves Kindle personal documents to Cloud Drive |url=https://liliputing.com/2014/04/amazon-moves-kindle-personal-documents-to-cloud-drive.html |website=liliputing.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon connects Kindle docs to Cloud Drive, doubles storage |url=https://www.geekwire.com/2014/amazon-connects-kindle-docs-cloud-drive-doubles-storage/ |website=geekwire.com |accessdate=28 October 2020}}</ref>  
 
|-
 
|-
| 2014 || April 24 || || Amazon tests its own delivery network, which would offer an alternative to shippers like {{w|FedEx}} and the {{w|United Parcel Service}}.<ref>{{cite web |title=Amazon, in Threat to UPS, Tries Its Own Deliveries |url=https://www.wsj.com/articles/amazon-tests-its-own-delivery-network-1398360018 |website=wsj.com |accessdate=19 October 2020}}</ref>
+
| 2014 || April 24 || || Infrastructure || Amazon tests its own delivery network, which would offer an alternative to shippers like {{w|FedEx}} and the {{w|United Parcel Service}}.<ref>{{cite web |title=Amazon, in Threat to UPS, Tries Its Own Deliveries |url=https://www.wsj.com/articles/amazon-tests-its-own-delivery-network-1398360018 |website=wsj.com |accessdate=19 October 2020}}</ref>
 +
|-
 +
| 2014 || April 25 || {{w|Amazon Prime Pantry}} || Service || Amazon launches [[w:Amazon Prime Pantry|Prime Pantry]] grocery box service in the United States, a home-delivery service available for [[w:Amazon prime|Amazon Prime]] members that packages everyday (non-bulk) {{w|non-perishable food}} {{w|grocery}} store items into a single box for delivery for a flat fee.<ref>{{cite web |title=Amazon launches Prime Pantry grocery box service in the US |url=https://gadgets.ndtv.com/internet/news/amazon-launches-prime-pantry-grocery-box-service-in-the-us-513608 |website=gadgets.ndtv.com |accessdate=13 November 2020}}</ref><ref>{{cite web |title=Amazon launches Prime Pantry home-delivery service |url=https://www.grocerydive.com/news/amazon-launches-prime-pantry-home-delivery-service/536132/ |website=grocerydive.com |accessdate=4 November 2020}}</ref> || [[File:AmazonPantry.png|thumb|center|150px]]
 
|-
 
|-
| 2014 || May 5 || || Amazon introduces a new feature letting {{w|Twitter}} users add items to their Amazon carts by including a {{w|hashtag}} within a tweet.<ref>{{cite web |title=Amazon Extends Its Shopping Cart To Twitter |url=https://techcrunch.com/2014/05/05/amazon-extends-its-shopping-cart-to-twitter/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
+
| 2014 || May 5 || || Service || Amazon introduces a new feature letting {{w|Twitter}} users add items to their Amazon carts by including a {{w|hashtag}} within a tweet.<ref>{{cite web |title=Amazon Extends Its Shopping Cart To Twitter |url=https://techcrunch.com/2014/05/05/amazon-extends-its-shopping-cart-to-twitter/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
 
|-
 
|-
| 2014 || May 9 || {{w|Intellectual property}} || The {{w|United States Patent and Trademark Office}} awards Amazon the intellectual rights to taking pictures of people against seamless white backgrounds.<ref>{{cite web |title=Amazon patents taking photos against white backgrounds |url=https://www.telegraph.co.uk/technology/amazon/10820216/Amazon-patents-taking-photos-against-white-backgrounds.html |website=telegraph.co.uk |accessdate=19 October 2020}}</ref><ref>{{cite web |title=How Amazon got a patent on white-background photography |url=https://arstechnica.com/tech-policy/2014/06/how-amazon-got-a-patent-on-white-background-photography/ |website=arstechnica.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Taking a photo against a white background? Amazon owns the patent on that |url=https://qz.com/207512/taking-a-photo-against-a-white-background-amazon-owns-the-patent-on-that/ |website=qz.com |accessdate=25 October 2020}}</ref>
+
| 2014 || May 9 || || {{w|Intellectual property}} || The {{w|United States Patent and Trademark Office}} awards Amazon the intellectual rights to taking pictures of people against seamless white backgrounds.<ref>{{cite web |title=Amazon patents taking photos against white backgrounds |url=https://www.telegraph.co.uk/technology/amazon/10820216/Amazon-patents-taking-photos-against-white-backgrounds.html |website=telegraph.co.uk |accessdate=19 October 2020}}</ref><ref>{{cite web |title=How Amazon got a patent on white-background photography |url=https://arstechnica.com/tech-policy/2014/06/how-amazon-got-a-patent-on-white-background-photography/ |website=arstechnica.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Taking a photo against a white background? Amazon owns the patent on that |url=https://qz.com/207512/taking-a-photo-against-a-white-background-amazon-owns-the-patent-on-that/ |website=qz.com |accessdate=25 October 2020}}</ref>
 
|-
 
|-
| 2014 || May 22 || Leadership || {{w|Jeff Bezos}} is voted the worst boss on the planet at the 3rd International Trade Union Confederation World Congress in Berlin.<ref>{{cite web |title=Amazon CEO Jeff Bezos voted worst boss on the planet |url=https://www.uniglobalunion.org/news/amazon-ceo-jeff-bezos-voted-worst-boss-planet |website=uniglobalunion.org |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon’s Jeff Bezos Wins ITUC’s World’s Worst Boss Poll |url=https://www.ituc-csi.org/amazon-s-jeff-bezos-wins-ituc-s#:~:text=Jeff%20Bezos%20CEO%20of%20Amazon,1500%20delegates%20from%20161%20countries. |website=ituc-csi.org |accessdate=25 October 2020}}</ref><ref>{{cite web |title=THE WORST BOSS IN THE WORLD |url=https://congress2018.ituc-csi.org/worst-boss?lang=en |website=congress2018.ituc-csi.org |accessdate=25 October 2020}}</ref>
+
| 2014 || May 22 || || Leadership || {{w|Jeff Bezos}} is voted the "worst boss" on the planet at the 3rd International Trade Union Confederation World Congress in Berlin.<ref>{{cite web |title=Amazon CEO Jeff Bezos voted worst boss on the planet |url=https://www.uniglobalunion.org/news/amazon-ceo-jeff-bezos-voted-worst-boss-planet |website=uniglobalunion.org |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon’s Jeff Bezos Wins ITUC’s World’s Worst Boss Poll |url=https://www.ituc-csi.org/amazon-s-jeff-bezos-wins-ituc-s#:~:text=Jeff%20Bezos%20CEO%20of%20Amazon,1500%20delegates%20from%20161%20countries. |website=ituc-csi.org |accessdate=25 October 2020}}</ref><ref>{{cite web |title=THE WORST BOSS IN THE WORLD |url=https://congress2018.ituc-csi.org/worst-boss?lang=en |website=congress2018.ituc-csi.org |accessdate=25 October 2020}}</ref>
 
|-
 
|-
| 2014 || May 28 || Service || Amazon launches Collectible Coins Store, a marketplace that gives customers direct access to  a wide variety of professionally graded and authenticated U.S. coins.<ref>{{cite web |title=Amazon Launches Collectible Coins Store |url=https://www.businesswire.com/news/home/20140528005452/en/Amazon-Launches-Collectible-Coins-Store |website=businesswire.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Launches Collectible Coins Store |url=https://press.aboutamazon.com/news-releases/news-release-details/amazon-launches-collectible-coins-store |website=press.aboutamazon.com |accessdate=23 October 2020}}</ref><ref>{{cite web |title=Amazon launches collectibles coin store online |url=https://www.coinworld.com/news/precious-metals/amazon-launches-collectibles-coin-store-online.html |website=coinworld.com |accessdate=23 October 2020}}</ref>
+
| 2014 || May 28 || Amazon Collectible Coins Store || Service || Amazon launches Collectible Coins Store, a marketplace that gives customers direct access to  a wide variety of professionally graded and authenticated U.S. coins.<ref>{{cite web |title=Amazon Launches Collectible Coins Store |url=https://www.businesswire.com/news/home/20140528005452/en/Amazon-Launches-Collectible-Coins-Store |website=businesswire.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Launches Collectible Coins Store |url=https://press.aboutamazon.com/news-releases/news-release-details/amazon-launches-collectible-coins-store |website=press.aboutamazon.com |accessdate=23 October 2020}}</ref><ref>{{cite web |title=Amazon launches collectibles coin store online |url=https://www.coinworld.com/news/precious-metals/amazon-launches-collectibles-coin-store-online.html |website=coinworld.com |accessdate=23 October 2020}}</ref>
 
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|-
| 2014 || June 9 || || Amazon announces introduction of a new payments service, aimed at being adopted by startup companies and others offering subscription-based or recurring payments. The service would allow these businesses to "tap into Amazon’s over 240 million monthly active users who currently store their credit card information on Amazon.com, then pay for things ranging from music subscriptions to monthly phone bills."<ref>{{cite web |title=Amazon To Launch Subscription-Based Billing And Recurring Payments Service |url=https://techcrunch.com/2014/06/09/amazon-to-launch-subscription-based-billing-and-recurring-payments-service/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon is launching a subscription-based payments service |url=http://news.fintech.io/post/102bxjq/amazon-is-launching-a-subscription-based-payments-service |website=news.fintech.io |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon launch subscription based payments |url=https://tamebay.com/2014/06/amazon-launch-subscription-based-payments.html |website=tamebay.com |accessdate=27 October 2020}}</ref>
+
| 2014 || June 9 || || Service || Amazon announces introduction of a new payments service, aimed at being adopted by startup companies and others offering subscription-based or recurring payments. The service allows these businesses to "tap into Amazon’s over 240 million monthly active users who currently store their credit card information on Amazon.com, then pay for things ranging from music subscriptions to monthly phone bills."<ref>{{cite web |title=Amazon To Launch Subscription-Based Billing And Recurring Payments Service |url=https://techcrunch.com/2014/06/09/amazon-to-launch-subscription-based-billing-and-recurring-payments-service/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon is launching a subscription-based payments service |url=http://news.fintech.io/post/102bxjq/amazon-is-launching-a-subscription-based-payments-service |website=news.fintech.io |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon launch subscription based payments |url=https://tamebay.com/2014/06/amazon-launch-subscription-based-payments.html |website=tamebay.com |accessdate=27 October 2020}}</ref>
 
|-
 
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| 2014 || June 18 || Product || Amazon unveils the {{w|Fire Phone}}, a [[w:List of 3D-enabled mobile phones|3D-enabled]] {{w|smartphone}}  featuring a screen with holographic images, hands-free scrolling and software that can recognize merchandise and art through its camera lens.<ref>{{cite web |title=Amazon unveils the Fire Phone with eye-tracking tech |url=https://www.gsmarena.com/amazon_fire_phone_unveiled-news-8814.php |website=gsmarena.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Unveils 'Fire Phone' Smartphone |url=https://www.wsj.com/articles/amazon-unveils-smartphone-1403114271 |website=wsj.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon unveils its 3D Fire Phone |url=https://www.cbsnews.com/news/amazon-unveils-3d-fire-phone-with-3d-display/ |website=cbsnews.com |accessdate=27 October 2020}}</ref>
+
| 2014 || June 18 || {{w|Amazon Fire}} || Product || Amazon unveils the {{w|Fire Phone}}, a [[w:List of 3D-enabled mobile phones|3D-enabled]] {{w|smartphone}}  featuring a screen with holographic images, hands-free scrolling and software that can recognize merchandise and art through its camera lens.<ref>{{cite web |title=Amazon unveils the Fire Phone with eye-tracking tech |url=https://www.gsmarena.com/amazon_fire_phone_unveiled-news-8814.php |website=gsmarena.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Unveils 'Fire Phone' Smartphone |url=https://www.wsj.com/articles/amazon-unveils-smartphone-1403114271 |website=wsj.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon unveils its 3D Fire Phone |url=https://www.cbsnews.com/news/amazon-unveils-3d-fire-phone-with-3d-display/ |website=cbsnews.com |accessdate=27 October 2020}}</ref> || [[File:Unboxed amazon fire phone 32gb.jpg|thumb|center|150px|Amazon Fire Phone: unboxed 32gb British market full set, 2015]]
 
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| 2014 || June 27 || Partnership || Amazon and {{w|Infosys}} formalize an e-commerce joint venture with the purpose to offer services to help offline sellers and {{w|small and medium-sized enterprises}} in India to get online and to take advantage of the fast-growing online customer base in the country.<ref>{{cite web |title=Amazon Ties Up With IT Billionaire Murthy Of Infosys To Launch E-commerce Joint Venture In India |url=https://www.forbes.com/sites/saritharai/2014/06/27/amazon-ties-up-with-it-billionaire-murthy-of-infosys-to-launch-e-commerce-joint-venture-in-india/#1bf7472ff7a6 |website=forbes.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Narayana Murthy’s Catamaran Ventures teams up with Amazon Asia for e-commerce biz |url=https://www.thehindubusinessline.com/companies/Narayana-Murthy%E2%80%99s-Catamaran-Ventures-teams-up-with-Amazon-Asia-for-e-commerce-biz/article20807393.ece |website=thehindubusinessline.com |accessdate=26 October 2020}}</ref><ref>{{cite web |title=Infosys co-founder Murthy plans India JV with Amazon - paper |url=https://www.reuters.com/article/amazon-com-catamaran-idINKBN0F128F20140626 |website=reuters.com |accessdate=26 October 2020}}</ref>
+
| 2014 || June 27 || {{w|Infosys}} || Partnership || Amazon and {{w|Infosys}} formalize an e-commerce joint venture with the purpose to offer services to help offline sellers and {{w|small and medium-sized enterprises}} in India to get online and to take advantage of the fast-growing online customer base in the country.<ref>{{cite web |title=Amazon Ties Up With IT Billionaire Murthy Of Infosys To Launch E-commerce Joint Venture In India |url=https://www.forbes.com/sites/saritharai/2014/06/27/amazon-ties-up-with-it-billionaire-murthy-of-infosys-to-launch-e-commerce-joint-venture-in-india/#1bf7472ff7a6 |website=forbes.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Narayana Murthy’s Catamaran Ventures teams up with Amazon Asia for e-commerce biz |url=https://www.thehindubusinessline.com/companies/Narayana-Murthy%E2%80%99s-Catamaran-Ventures-teams-up-with-Amazon-Asia-for-e-commerce-biz/article20807393.ece |website=thehindubusinessline.com |accessdate=26 October 2020}}</ref><ref>{{cite web |title=Infosys co-founder Murthy plans India JV with Amazon - paper |url=https://www.reuters.com/article/amazon-com-catamaran-idINKBN0F128F20140626 |website=reuters.com |accessdate=26 October 2020}}</ref>
 
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|-
| 2014 || July 25 || Product || Amazon launches the {{w|Amazon Fire}}.<ref name="MyUser_Theverge.com_January_17_20VergeFire16c">{{cite web |url=http://www.theverge.com/2014/6/18/5821490/amazon-fire-phone-to-sell-on-ATT-for-199-on-contract |title=Amazon's Fire Phone to sell exclusively on AT&T for $199.99 starting July 25th |newspaper=Theverge.com |date=  |author= |accessdate= January 17, 2016}}</ref>
+
| 2014 || July 25 || {{w|Amazon Fire}} || Product || Amazon launches the {{w|Amazon Fire}}, a line of {{w|tablet computers}}.<ref name="MyUser_Theverge.com_January_17_20VergeFire16c">{{cite web |url=http://www.theverge.com/2014/6/18/5821490/amazon-fire-phone-to-sell-on-ATT-for-199-on-contract |title=Amazon's Fire Phone to sell exclusively on AT&T for $199.99 starting July 25th |newspaper=Theverge.com |date=  |author= |accessdate= January 17, 2016}}</ref>
 
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| 2014 || August 25 || Acquisition || Amazon announces its intent to acquire the video game streaming website [[w:Twitch.tv|Twitch]] for US$970 million.<ref name="MyUser_Venturebeat.com_January_17_2016c">{{cite web |url=http://venturebeat.com/2014/08/25/amazon-acquires-twitch-worlds-largest-e-tailer-buys-largest-gameplay-livestreaming-site/ |title=Amazon acquires Twitch: World's largest e-tailer buys largest gameplay-livestreaming site |newspaper=Venturebeat.com |date=  |author= |accessdate= January 17, 2016}}</ref>
+
| 2014 || August 25 || {{w|Twitch.tv}} || Acquisition || Amazon announces its intent to acquire the video game streaming website {{w|Twitch.tv}} for US$970 million.<ref name="MyUser_Venturebeat.com_January_17_2016c">{{cite web |url=http://venturebeat.com/2014/08/25/amazon-acquires-twitch-worlds-largest-e-tailer-buys-largest-gameplay-livestreaming-site/ |title=Amazon acquires Twitch: World's largest e-tailer buys largest gameplay-livestreaming site |newspaper=Venturebeat.com |date=  |author= |accessdate= January 17, 2016}}</ref> || [[File:Twitch logo 2019.svg|thumb|center|150px]]
 
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| 2014 || September 18 || Competition || {{w|Alibaba Group}} overtakes Amazon as the world's largest online retailer by {{w|market capitalization}}.<ref>{{cite web |title=Alibaba Overtakes Amazon as Most Highly Valued Online Retailer |url=https://www.bloomberg.com/news/articles/2014-09-18/alibaba-overtakes-amazon-as-most-highly-valued-online-retailer |website=bloomberg.com |accessdate=19 October 2020}}</ref>
+
| 2014 || September 18 || {{w|Alibaba Group}} || Competition || {{w|Alibaba Group}} overtakes Amazon as the world's largest online retailer by {{w|market capitalization}}.<ref>{{cite web |title=Alibaba Overtakes Amazon as Most Highly Valued Online Retailer |url=https://www.bloomberg.com/news/articles/2014-09-18/alibaba-overtakes-amazon-as-most-highly-valued-online-retailer |website=bloomberg.com |accessdate=19 October 2020}}</ref>
 
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| 2014 || September 22 || || About two-thousand workers at four Amazon warehouses in Germany go on strike in a dispute over pay and working conditions, stating that Amazon pays wages which are lower than wages for staff in the retail or mail order trade in Germany.<ref>{{cite web |title=Amazon workers in Germany go on strike over pay |url=https://www.bbc.com/news/business-29310630 |website=bbc.com |accessdate=19 October 2020}}</ref>
+
| 2014 || September 22 || || Staff || About two-thousand workers at four Amazon warehouses in Germany go on strike in a dispute over pay and working conditions, stating that Amazon pays wages which are lower than wages for staff in the retail or mail order trade in Germany.<ref>{{cite web |title=Amazon workers in Germany go on strike over pay |url=https://www.bbc.com/news/business-29310630 |website=bbc.com |accessdate=19 October 2020}}</ref> || [[File:Amazon.de Versandhaus Leipzig.jpg|thumb|center|150px|Amazon shipping center in Leipzig]]
 
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| 2014 || October || Legal || Amazon reaches agreement with [[w:Simon & Schuster|Simon & Schuster]], allowing the publisher to adopt the agency pricing model and set prices on its books sold on Amazon.<ref name="MyUser_Businessinsider.com_January_15_2016c">{{cite web |url=http://www.businessinsider.com/amazon-closes-multi-year-deal-with-simon-and-schuster-2014-10 |title=Amazon Closes Multi-Year Deal With Simon & Schuster - Business Insider |newspaper=Businessinsider.com |date=  |author= |accessdate= January 15, 2016}}</ref>
+
| 2014 || October || {{w|Simon & Schuster}} || Partnership || Amazon reaches agreement with {{w|Simon & Schuster}}, allowing the publisher to adopt the agency pricing model and set prices on its books sold on Amazon.<ref name="MyUser_Businessinsider.com_January_15_2016c">{{cite web |url=http://www.businessinsider.com/amazon-closes-multi-year-deal-with-simon-and-schuster-2014-10 |title=Amazon Closes Multi-Year Deal With Simon & Schuster - Business Insider |newspaper=Businessinsider.com |date=  |author= |accessdate= January 15, 2016}}</ref>
 
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|-
| 2014 || November 6 (announcement), actual rollout occurs through 2015 || Products || Amazon unveils [[w:Amazon Echo|Amazon Echo]], a wireless speaker and [[w:voice command device|voice command device]] that can take commands and queries, and be used to add items to the Amazon.com shopping cart, among other things.<ref>{{cite web |url=http://www.businessweek.com/articles/2014-11-06/amazon-echo-is-a-listening-talking-music-playing-speaker-for-your-home |title=Amazon Unveils a Listening, Talking, Music-Playing Speaker for Your Home |last1=Stone |first1=Brad |last2=Soper |first2=Spencer |date=2014-11-06 |website=[[w:Bloomberg Businessweek|Bloomberg Businessweek]] |publisher=Bloomberg L.P. |accessdate=2014-11-07}}</ref><ref>{{cite web|url=http://www.androidcentral.com/amazon-echo-now-available-everyone-buy-17999-shipments-start-july-14|title=Amazon Echo is now available for everyone to buy for $179.99, shipments start on July 14|work=Android Central}}</ref> The Alexa Voice Service that is built into Amazon Echo can also be added to other Amazon devices.<ref>{{cite web|url=http://techcrunch.com/2015/06/25/amazon-unbundles-alexa-virtual-assistant-from-echo-with-new-dev-tools/|title=Amazon Unbundles Alexa Virtual Assistant From Echo With New Dev Tools|date=25 June 2015|publisher=AOL|work=TechCrunch}}</ref>
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| 2014 || November 6 (announcement), actual rollout occurs through 2015 || {{w|Amazon Echo}} || Product || Amazon unveils {{w|Amazon Echo}}, a wireless speaker and [[w:voice command device|voice command device]] that can take commands and queries, and be used to add items to the Amazon.com shopping cart, among other things.<ref>{{cite web |url=http://www.businessweek.com/articles/2014-11-06/amazon-echo-is-a-listening-talking-music-playing-speaker-for-your-home |title=Amazon Unveils a Listening, Talking, Music-Playing Speaker for Your Home |last1=Stone |first1=Brad |last2=Soper |first2=Spencer |date=2014-11-06 |website=[[w:Bloomberg Businessweek|Bloomberg Businessweek]] |publisher=Bloomberg L.P. |accessdate=2014-11-07}}</ref><ref>{{cite web|url=http://www.androidcentral.com/amazon-echo-now-available-everyone-buy-17999-shipments-start-july-14|title=Amazon Echo is now available for everyone to buy for $179.99, shipments start on July 14|work=Android Central}}</ref> The Alexa Voice Service that is built into Amazon Echo can also be added to other Amazon devices.<ref>{{cite web|url=http://techcrunch.com/2015/06/25/amazon-unbundles-alexa-virtual-assistant-from-echo-with-new-dev-tools/|title=Amazon Unbundles Alexa Virtual Assistant From Echo With New Dev Tools|date=25 June 2015|publisher=AOL|work=TechCrunch}}</ref> || [[File:Amazon Echo.jpg|thumb|center|75px|The first-generation Amazon Echo]]
 
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| 2014 || November || Legal || Amazon resolves dispute with [[w:Hachette (publisher)|Hachette]], allowing Hachette to adopt the agency-pricing model and set prices on Hachette books sold on Amazon.<ref name="MyUser_Theverge.com_January_15_2016c">{{cite web |url=http://www.theverge.com/2014/11/13/7214703/amazon-hachette-resolve-ebooks-dispute |title=Amazon and Hachette have finally resolved their bitter dispute |work=[[w:The Verge|The Verge]] |date=November 13, 2014 |author= |accessdate= January 15, 2016}}</ref>
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| 2014 || November || [[w:Hachette (publisher)|Hachette]] || Legal || Amazon resolves dispute with [[w:Hachette (publisher)|Hachette]], allowing the latter to adopt the agency-pricing model and set prices on Hachette books sold on Amazon.<ref name="MyUser_Theverge.com_January_15_2016c">{{cite web |url=http://www.theverge.com/2014/11/13/7214703/amazon-hachette-resolve-ebooks-dispute |title=Amazon and Hachette have finally resolved their bitter dispute |work=[[w:The Verge|The Verge]] |date=November 13, 2014 |author= |accessdate= January 15, 2016}}</ref>
 
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|-
| 2014 || December 3 || || Amazon launches Takeout & Delivery feature, a restaurant takeout and delivery service rivaling {{w|GrubHub}}. The service can be accessed within the Amazon Local app and website.<ref>{{cite web |title=Amazon Has Launched A GrubHub Rival For Food Takeout & Delivery |url=https://techcrunch.com/2014/12/03/amazon-takeout-delivery-food-seamless-rival/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon adds food takeout, delivery to local services |url=https://www.retaildive.com/news/amazon-adds-food-takeout-delivery-to-local-services/339959/ |website=retaildive.com |accessdate=20 October 2020}}</ref>
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| 2014 || December 3 || Takeout & Delivery || Service || Amazon launches Takeout & Delivery feature, a restaurant takeout and delivery service rivaling {{w|GrubHub}}. The service can be accessed within the Amazon Local app and website.<ref>{{cite web |title=Amazon Has Launched A GrubHub Rival For Food Takeout & Delivery |url=https://techcrunch.com/2014/12/03/amazon-takeout-delivery-food-seamless-rival/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon adds food takeout, delivery to local services |url=https://www.retaildive.com/news/amazon-adds-food-takeout-delivery-to-local-services/339959/ |website=retaildive.com |accessdate=20 October 2020}}</ref>
 
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|-
| 2014 || December 30 || || Amazon is named the most popular company in the {{w|United States}}.<ref>{{cite web |title=Amazon is the most popular company in America |url=https://www.marketwatch.com/story/amazon-is-the-most-popular-company-in-america-2014-12-30 |website=marketwatch.com |accessdate=19 October 2020}}</ref>
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| 2014 || December || {{w|Prime Now}} || Service || {{w|Prime Now}} first launches in parts of {{w|New York City}}. It would later expand to cities across the United States and European cities including {{w|London}}, {{w|Berlin}}, {{w|Paris}}, {{w|Milan}} and {{w|Madrid}}. Available to Prime members through a mobile app, the service allows customers to get products like paper towels, shampoo, books, toys, big-screen televisions and batteries delivered to their location in an hour or less.<ref>{{cite web |title=Prime Now |url=https://www.aboutamazon.eu/innovation/prime-now |website=aboutamazon.eu |accessdate=12 November 2020}}</ref> || [[File:Amazon Prime Now logo.png|thumb|center|150px]]
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| 2014 || December 30 || || Recognition || Amazon is named the most popular company in the {{w|United States}}.<ref>{{cite web |title=Amazon is the most popular company in America |url=https://www.marketwatch.com/story/amazon-is-the-most-popular-company-in-america-2014-12-30 |website=marketwatch.com |accessdate=19 October 2020}}</ref>
 
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|-
| 2015 || January 22 || Acquisition || Amazon acquires Israeli semiconductor development firm Annapurna Labs, which develops networking chips and designs to make data centers run efficiently.<ref>{{cite web |title=Amazon to Acquire Israeli Chip Maker Annapurna Labs |url=https://www.wsj.com/articles/amazon-in-advanced-talks-to-buy-israels-annapurna-labs-1421936575 |website=wsj.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Buys Stealthy Israeli Chip Startup Annapurna Labs |url=https://www.datacenterknowledge.com/archives/2015/01/23/amazon-buys-stealthy-israeli-chip-startup-annapurna-labs |website=datacenterknowledge.com |accessdate=26 October 2020}}</ref><ref>{{cite web |title=Amazon buys secretive chip maker Annapurna Labs for $350 million |url=https://www.extremetech.com/computing/198140-amazon-buys-secretive-chip-maker-annapurna-labs-for-350-million |website=extremetech.com |accessdate=26 October 2020}}</ref>
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| 2015 || January 22 || Annapurna Labs || Acquisition || Amazon acquires Israeli semiconductor development firm Annapurna Labs, which develops networking chips and designs to make data centers run efficiently.<ref>{{cite web |title=Amazon to Acquire Israeli Chip Maker Annapurna Labs |url=https://www.wsj.com/articles/amazon-in-advanced-talks-to-buy-israels-annapurna-labs-1421936575 |website=wsj.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Buys Stealthy Israeli Chip Startup Annapurna Labs |url=https://www.datacenterknowledge.com/archives/2015/01/23/amazon-buys-stealthy-israeli-chip-startup-annapurna-labs |website=datacenterknowledge.com |accessdate=26 October 2020}}</ref><ref>{{cite web |title=Amazon buys secretive chip maker Annapurna Labs for $350 million |url=https://www.extremetech.com/computing/198140-amazon-buys-secretive-chip-maker-annapurna-labs-for-350-million |website=extremetech.com |accessdate=26 October 2020}}</ref>
 
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|-
| 2015 || January 22 || || Amazon launches the Kindle Textbook, a platform enabling users to create and publish digital textbooks.<ref>{{cite web |title=Amazon Launches Kindle Textbook Creator |url=https://www.businesswire.com/news/home/20150122005170/en/Amazon-Launches-Kindle-Textbook-Creator |website=businesswire.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Pursues Education Market with Kindle Textbook Creator |url=https://publishingperspectives.com/2015/01/amazon-pursues-education-market-kindle-textbook-creator/ |website=publishingperspectives.com |accessdate=26 October 2020}}</ref><ref>{{cite web |title=Amazon launches Kindle Textbook Creator to help schools turn PDFs into digital books |url=https://venturebeat.com/2015/01/22/amazon-launches-kindle-textbook-creator-to-help-schools-turn-pdfs-into-digital-books/ |website=venturebeat.com |accessdate=26 October 2020}}</ref>
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| 2015 || January 22 || {{w|Amazon Kindle}} || Product || Amazon launches the Kindle Textbook, a platform enabling users to create and publish digital textbooks.<ref>{{cite web |title=Amazon Launches Kindle Textbook Creator |url=https://www.businesswire.com/news/home/20150122005170/en/Amazon-Launches-Kindle-Textbook-Creator |website=businesswire.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Pursues Education Market with Kindle Textbook Creator |url=https://publishingperspectives.com/2015/01/amazon-pursues-education-market-kindle-textbook-creator/ |website=publishingperspectives.com |accessdate=26 October 2020}}</ref><ref>{{cite web |title=Amazon launches Kindle Textbook Creator to help schools turn PDFs into digital books |url=https://venturebeat.com/2015/01/22/amazon-launches-kindle-textbook-creator-to-help-schools-turn-pdfs-into-digital-books/ |website=venturebeat.com |accessdate=26 October 2020}}</ref>
 
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| 2015 || February 4 || || Amazon opens its first brick-and-mortar store on the campus of {{w|Purdue University}} in {{w|West Lafayette, Indiana}}.<ref>{{cite web |title=Amazon opens its first store |url=https://money.cnn.com/2015/02/04/technology/amazon-purdue/ |website=money.cnn.com |accessdate=19 October 2020}}</ref>
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| 2015 || February 4 || || Service || Amazon opens its first brick-and-mortar store on the campus of {{w|Purdue University}} in {{w|West Lafayette, Indiana}}.<ref>{{cite web |title=Amazon opens its first store |url=https://money.cnn.com/2015/02/04/technology/amazon-purdue/ |website=money.cnn.com |accessdate=19 October 2020}}</ref>
 
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|-
| 2015 || February 4 || Competition || Alibaba begins drone delivery trials in an attempt to adopt remote-controlled quadcopters to carry items to customers who live near distribution centers in {{w|Beijing}}, {{w|Shanghai}}, and {{w|Guangzhou}}.<ref>{{cite web |title=Alibaba begins drone delivery trials in China |url=https://www.bbc.com/news/technology-31129804 |website=bbc.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Alibaba begins drone delivery trial to keep up with Amazon and Google |url=https://www.theverge.com/2015/2/5/7983399/alibaba-drone-delivery-trial-amazon-google |website=theverge.com |accessdate=26 October 2020}}</ref><ref>{{cite web |title=Alibaba begins drone delivery trials in China |url=https://www.itp.net/601888-alibaba-begins-drone-delivery-trials-in-china |website=itp.net |accessdate=26 October 2020}}</ref>
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| 2015 || February 4 || {{w|Alibaba Group}} || Competition || Alibaba begins drone delivery trials in an attempt to adopt remote-controlled quadcopters to carry items to customers who live near distribution centers in {{w|Beijing}}, {{w|Shanghai}}, and {{w|Guangzhou}}.<ref>{{cite web |title=Alibaba begins drone delivery trials in China |url=https://www.bbc.com/news/technology-31129804 |website=bbc.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Alibaba begins drone delivery trial to keep up with Amazon and Google |url=https://www.theverge.com/2015/2/5/7983399/alibaba-drone-delivery-trial-amazon-google |website=theverge.com |accessdate=26 October 2020}}</ref><ref>{{cite web |title=Alibaba begins drone delivery trials in China |url=https://www.itp.net/601888-alibaba-begins-drone-delivery-trials-in-china |website=itp.net |accessdate=26 October 2020}}</ref>
 
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|-
| 2015 || February 18 || || By this time, {{w|Amazon Web Services}} dominates cloud survey, with 57 percent of technical professionals saying in a survey that they run applications on AWS.<ref>{{cite web |title=Amazon Web Services dominates cloud survey, but Microsoft Azure gains traction |url=https://www.geekwire.com/2015/aws-remains-top-dog-in-cloud-survey-but-microsoft-azure-gains-traction/ |website=geekwire.com |accessdate=19 October 2020}}</ref>
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| 2015 || February 18 || {{w|Amazon Web Services}} || {{w|Market penetration}} || By this time, {{w|Amazon Web Services}} dominates cloud survey, with 57 percent of technical professionals saying in a survey that they run applications on AWS.<ref>{{cite web |title=Amazon Web Services dominates cloud survey, but Microsoft Azure gains traction |url=https://www.geekwire.com/2015/aws-remains-top-dog-in-cloud-survey-but-microsoft-azure-gains-traction/ |website=geekwire.com |accessdate=19 October 2020}}</ref> || [[File:Amazon Web Services (AWS) Loft - NYC (48129118457).jpg|thumb|center|150px|AWS Loft in {{w|SoHo}}, {{w|New York City}}]]
 
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| 2015 || February 27 || || The {{w|Indian Railway Catering and Tourism Corporation}} (IRCTC) partners with Amazon with the purpose to provide convenient online shopping experience to customers in {{w|India}}, with customers who access the IRCTC portal having the possibility to buy a range of products at the click of a button and benefit from Amazon.in.<ref>{{cite web |title=IRCTC joins hands with Amazon.in for online shopping |url=https://www.livemint.com/Companies/YrtImZ407FUrXXRoiPq27L/IRCTC-joins-hands-with-Amazonin-for-online-shopping.html |website=livemint.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=IRCTC joins hands with Amazon.in for online shopping |url=https://www.news18.com/news/tech/irctc-joins-hands-with-amazon-in-for-online-shopping-969976.html |website=news18.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=IRCTC joins hands with Amazon.In for online shopping |url=https://www.business-standard.com/article/pti-stories/irctc-joins-hands-with-amazon-in-for-online-shopping-115022701265_1.html |website=business-standard.com |accessdate=28 October 2020}}</ref>
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| 2015 || February 27 || || Partnership || The {{w|Indian Railway Catering and Tourism Corporation}} (IRCTC) partners with Amazon with the purpose to provide convenient online shopping experience to customers in {{w|India}}, with customers who access the IRCTC portal having the possibility to buy a range of products at the click of a button and benefit from Amazon.in.<ref>{{cite web |title=IRCTC joins hands with Amazon.in for online shopping |url=https://www.livemint.com/Companies/YrtImZ407FUrXXRoiPq27L/IRCTC-joins-hands-with-Amazonin-for-online-shopping.html |website=livemint.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=IRCTC joins hands with Amazon.in for online shopping |url=https://www.news18.com/news/tech/irctc-joins-hands-with-amazon-in-for-online-shopping-969976.html |website=news18.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=IRCTC joins hands with Amazon.In for online shopping |url=https://www.business-standard.com/article/pti-stories/irctc-joins-hands-with-amazon-in-for-online-shopping-115022701265_1.html |website=business-standard.com |accessdate=28 October 2020}}</ref>
 
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|-
| 2015 || March 4 || Competition || {{w|Alibaba Group}} anounces it would open a data center in {{w|Silicon Valley}}, in an attempt to rival Amazon in the field of {{w|cloud computing}}.<ref>{{cite web |title=Alibaba opens US data center in new challenge to Amazon |url=https://phys.org/news/2015-03-alibaba-center-amazon.html |website=phys.org |accessdate=19 October 2020}}</ref>
+
| 2015 || March 4 || {{w|Alibaba Group}} || Competition || {{w|Alibaba Group}} anounces it would open a data center in {{w|Silicon Valley}}, in an attempt to rival Amazon in the field of {{w|cloud computing}}.<ref>{{cite web |title=Alibaba opens US data center in new challenge to Amazon |url=https://phys.org/news/2015-03-alibaba-center-amazon.html |website=phys.org |accessdate=19 October 2020}}</ref>
 
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|-
| 2015 || March 12 || || "Amazon Has Quietly Acquired 2lemetry To Build Out Its Internet Of Things Strategy"<ref>{{cite web |title=Amazon Has Quietly Acquired 2lemetry To Build Out Its Internet Of Things Strategy |url=https://techcrunch.com/2015/03/12/amazon-has-quietly-acquired-2lemetry-to-build-out-its-internet-of-things-strategy/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
+
| 2015 || March 12 || 2lemetry || Acquisition || Amazon quietly acquires {{w|Denver}}-based startup 2lemetry with the purpose to expand its {{w|internet of things}} strategy. 2lemetry developed an enterprise-focused platform to track and manage IP-enabled machines and other connected devices.<ref>{{cite web |title=Amazon Has Quietly Acquired 2lemetry To Build Out Its Internet Of Things Strategy |url=https://techcrunch.com/2015/03/12/amazon-has-quietly-acquired-2lemetry-to-build-out-its-internet-of-things-strategy/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Has Quietly Acquired 2lemetry To Build Out Its Internet Of Things Strategy |url=http://financeplus.com/amazon-quietly-acquired-2lemetry-build-internet-things-strategy/ |website=financeplus.com |accessdate=5 November 2020}}</ref><ref>{{cite web |title=Amazon Has Quietly Acquired 2lemetry To Build Out Its Internet Of Things Strategy |url=https://flipboard.com/@TechCrunch/amazon-has-quietly-acquired-2lemetry-to-build-out-its-internet-of-things-strateg/a-GGaZdZsmQKKYJT2helVdGg%3Aa%3A1655869-1dc9fdff54%2Ftechcrunch.com |website=flipboard.com |accessdate=5 November 2020}}</ref>
 
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| 2015 || March 30 || || Amazon Home Services is officially introduced, allowing users find someone to install and service items like water heaters or TV wall mounts in their home.<ref>{{cite web |title=Amazon Home Services Gets Its Official Launch |url=https://techcrunch.com/2015/03/30/amazon-home-services-gets-its-official-launch/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon officially rolls out Home Services, expanding beyond physical and digital goods |url=https://www.geekwire.com/2015/amazon-officially-rolls-out-home-services-expanding-beyond-physical-and-digital-goods/ |website=geekwire.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon Home Services Gets Its Official Launch |url=http://www.newyork-business.com/amazon-home-services-gets-its-official-launch/ |website=newyork-business.com |accessdate=29 October 2020}}</ref>
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| 2015 || March 30 || Amazon Home Services || Service || Amazon Home Services is officially introduced, allowing users find someone to install and service items like water heaters or TV wall mounts in their home.<ref>{{cite web |title=Amazon Home Services Gets Its Official Launch |url=https://techcrunch.com/2015/03/30/amazon-home-services-gets-its-official-launch/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon officially rolls out Home Services, expanding beyond physical and digital goods |url=https://www.geekwire.com/2015/amazon-officially-rolls-out-home-services-expanding-beyond-physical-and-digital-goods/ |website=geekwire.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon Home Services Gets Its Official Launch |url=http://www.newyork-business.com/amazon-home-services-gets-its-official-launch/ |website=newyork-business.com |accessdate=29 October 2020}}</ref>
 
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| 2015 || April 17 || || "Amazon Shuts Down TestDrive, The Appstore Feature That Let You Try Apps Before Downloading"<ref>{{cite web |title=Amazon Shuts Down TestDrive, The Appstore Feature That Let You Try Apps Before Downloading |url=https://techcrunch.com/2015/04/17/amazon-shuts-down-testdrive-the-appstore-feature-that-let-you-try-apps-before-downloading/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
+
| 2015 || April 17 || {{w|Amazon Appstore}} || Shut down || Amazon shuts down TestDrive, a function that allows users to get a real-time preview of an application  in {{w|Amazon Appstore}} earlier than purchasing them.<ref>{{cite web |title=Amazon Shuts Down TestDrive, The Appstore Feature That Let You Try Apps Before Downloading |url=https://techcrunch.com/2015/04/17/amazon-shuts-down-testdrive-the-appstore-feature-that-let-you-try-apps-before-downloading/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Shuts Down Service That Let Users Test Apps Before Buying Them Because No One Was Really Using It |url=https://consumerist.com/2015/04/17/amazon-shuts-down-service-that-let-users-test-apps-before-buying-them-because-no-one-was-really-using-it/ |website=consumerist.com |accessdate=14 November 2020}}</ref><ref>{{cite web |title=Amazon Shuts Down TestDrive, The Appstore Feature That Let You Try Apps Before Downloading |url=http://www.newyork-business.com/amazon-shuts-down-testdrive-the-appstore-feature-that-let-you-try-apps-before-downloading/ |website=newyork-business.com |accessdate=14 November 2020}}</ref>
 
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| 2015 || April 28 || Service || Amazon launches AmazonSupply, a marketplace strictly operating in the {{w|business-to-business}} sector.<ref>{{cite web |title=Amazon Launches Amazon Business Marketplace, Will Close AmazonSupply |url=https://www.forbes.com/sites/clareoconnor/2015/04/28/amazon-launches-amazon-business-marketplace-will-close-amazonsupply/#44d1615673b2 |website=forbes.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon launches Amazon Business, sunsets AmazonSupply |url=https://venturebeat.com/2015/04/28/amazon-launches-amazon-business-sunsets-amazonsupply/ |website=venturebeat.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon Launches New Marketplace: Amazon Business |url=https://rippleit.com/amazon-launches-new-marketplace-amazon-business/ |website=rippleit.com |accessdate=29 October 2020}}</ref>
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| 2015 || April 28 || AmazonSupply || Service || Amazon launches AmazonSupply, a marketplace strictly operating in the {{w|business-to-business}} sector.<ref>{{cite web |title=Amazon Launches Amazon Business Marketplace, Will Close AmazonSupply |url=https://www.forbes.com/sites/clareoconnor/2015/04/28/amazon-launches-amazon-business-marketplace-will-close-amazonsupply/#44d1615673b2 |website=forbes.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon launches Amazon Business, sunsets AmazonSupply |url=https://venturebeat.com/2015/04/28/amazon-launches-amazon-business-sunsets-amazonsupply/ |website=venturebeat.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon Launches New Marketplace: Amazon Business |url=https://rippleit.com/amazon-launches-new-marketplace-amazon-business/ |website=rippleit.com |accessdate=29 October 2020}}</ref>
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| 2015 || April || Amazon Destinations || Service || Amazon enters into the hotel-booking business with the launch of Amazon Destinations, a travel reservation service focusing on weekend retreats and getaways at some locations across the United States. The service would be shut down a few months later.<ref>{{cite web |title=Why Did Amazon Quit The Online Travel Market? |url=https://www.forbes.com/sites/greatspeculations/2015/10/20/why-did-amazon-quit-the-online-travel-market/?sh=18f4084f7581 |website=forbes.com |access-date=24 November 2020}}</ref><ref>{{cite web |title=Amazon just shut down a travel site it launched 6 months ago |url=https://www.businessinsider.com/amazon-destinations-shuts-down-2015-10#:~:text=Amazon%20Destinations%20offered%20a%20service,like%20San%20Francisco%20and%20Atlanta. |website=businessinsider.com |access-date=24 November 2020}}</ref><ref>{{cite web |title=Amazon Travel Launches New Brand, Amazon Destinations |url=https://skift.com/2015/04/21/amazon-launches-new-hotel-service-and-brand-amazon-destinations/ |website=skift.com |access-date=24 November 2020}}</ref> ||
 
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| 2015 || June 25 || || Amazon introduces the Alexa Fund, consisting in up to US$100 million in investments to support developers, manufacturers, and start-ups utilizing the Alexa Skills Kit and Alexa Voice Service.<ref>{{cite web |title=Amazon Introduces the Alexa Fund: $100 Million in Investments to Fuel Voice Technology Innovation |url=https://www.businesswire.com/news/home/20150625005704/en/Amazon-Introduces-the-Alexa-Fund-100-Million-in-Investments-to-Fuel-Voice-Technology-Innovation |website=businesswire.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Unveils Alexa Fund: $100 Million for Voice Tech Innovation |url=https://smallbiztrends.com/2015/06/amazon-alexa-fund-voice-tech-innovation.html |website=smallbiztrends.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon Announces $100M Alexa Fund |url=https://pitchbook.com/newsletter/amazon-announces-100m-alexa-fund |website=pitchbook.com |accessdate=28 October 2020}}</ref>
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| 2015 || June 16 || ''{{w|The Washington Post}}'' || Controversy || American businessman {{w|Donald Trump}} launches his [[w:Donald Trump 2016 presidential campaign|2016 presidential campaign]]. Since then, he would repeatedly rail against the ''{{w|Washington Post}}'' on [[w:Donald Trump on social media|his Twitter account]], tweeting or retweeting criticism of the paper, and tying it to Amazon multiple times.<ref>{{cite web |title=How Trump Reshaped the Presidency in Over 11,000 Tweets |url=https://www.nytimes.com/interactive/2019/11/02/us/politics/trump-twitter-presidency.html |website=nytimes.com |access-date=24 November 2020}}</ref>
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| 2015 || June 25 || {{w|Amazon Alexa}} || Program launch || Amazon introduces the Alexa Fund, consisting in up to US$100 million in investments to support developers, manufacturers, and start-ups utilizing the Alexa Skills Kit and Alexa Voice Service.<ref>{{cite web |title=Amazon Introduces the Alexa Fund: $100 Million in Investments to Fuel Voice Technology Innovation |url=https://www.businesswire.com/news/home/20150625005704/en/Amazon-Introduces-the-Alexa-Fund-100-Million-in-Investments-to-Fuel-Voice-Technology-Innovation |website=businesswire.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Unveils Alexa Fund: $100 Million for Voice Tech Innovation |url=https://smallbiztrends.com/2015/06/amazon-alexa-fund-voice-tech-innovation.html |website=smallbiztrends.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon Announces $100M Alexa Fund |url=https://pitchbook.com/newsletter/amazon-announces-100m-alexa-fund |website=pitchbook.com |accessdate=28 October 2020}}</ref>
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|-
 +
| 2015 || June 25 || {{w|Treasure Truck}} || Service || Amazon launches in {{w|Seattle}} the {{w|Treasure Truck}}, a service offered to users of the Amazon.com app, which offers users a discounted {{w|daily deal}}.<ref>{{cite web |title=Amazon's New 'Treasure Truck' Will Sell One Discounted Item Daily |url=https://money.com/amazon-treasure-truck/ |website=money.com |accessdate=12 November 2020}}</ref> || [[File:Amazon Treasure Truck in Baltimore.jpg|thumb|center|150px|An Amazon Treasure Truck in {{w|Baltimore}}]]
 
|-
 
|-
| 2015 || June 30 || International expansion || Amazon announces its physical goods store on <code>amazon.com.mx</code>, launching full retail operations in {{w|Mexico}}.<ref>{{cite web |title=Amazon Launches Full Retail Operations In Mexico |url=https://techcrunch.com/2015/06/30/amazon-launches-full-retail-operations-in-mexico/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Launches Full Retail Operations in Mexico |url=http://www.banderasnews.com/1507/nr-amazon-launches-in-mexico.htm |website=banderasnews.com |accessdate=29 October 2020}}</ref>
+
| 2015 || June 30 || <code>amazon.com.mx</code> || International expansion || Amazon announces its physical goods store on <code>amazon.com.mx</code>, launching full retail operations in {{w|Mexico}}.<ref>{{cite web |title=Amazon Launches Full Retail Operations In Mexico |url=https://techcrunch.com/2015/06/30/amazon-launches-full-retail-operations-in-mexico/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Launches Full Retail Operations in Mexico |url=http://www.banderasnews.com/1507/nr-amazon-launches-in-mexico.htm |website=banderasnews.com |accessdate=29 October 2020}}</ref>
 
|-
 
|-
| 2015 || July 15 || || To commemorate its 20th birthday, Amazon celebrates "Amazon Prime Day", which Amazon announces would feature deals for prime members rivaling those on [[w:Black Friday (shopping)|Black Friday]].<ref>{{cite web |title=Amazon says 20th birthday celebration will be bigger than Black Friday |url=https://www.theverge.com/2015/7/6/8899669/amazon-prime-day-bigger-than-black-friday-20th-birthday |website=theverge.com |accessdate=20 October 2020}}</ref>
+
| 2015 || July 15 || {{w|Amazon Prime}} || Retailing || To commemorate its 20th birthday, Amazon celebrates "Amazon Prime Day", which Amazon announces would feature deals for prime members rivaling those on [[w:Black Friday (shopping)|Black Friday]].<ref>{{cite web |title=Amazon says 20th birthday celebration will be bigger than Black Friday |url=https://www.theverge.com/2015/7/6/8899669/amazon-prime-day-bigger-than-black-friday-20th-birthday |website=theverge.com |accessdate=20 October 2020}}</ref>
 
|-
 
|-
| 2015 || July || Competition, International || [[w:Alibaba Group|Alibaba]] announces that it will invest $1 billion into its Aliyun cloud computing arm, some of which would go into new Aliyun international data centers. This would allow Aliyun to compete with [[w:Amazon Web Services|Amazon Web Services]] outside of China.<ref name="MyUser_Cloudtweaks.com_January_17_2016c">{{cite web |url=http://cloudtweaks.com/2015/07/alibaba-1-billion-dollar-cloud-investment-international-competition-mounting/ |title=Alibaba $1 Billion Dollar Cloud Investment - International Competition Mounting » |newspaper=Cloudtweaks.com |date=  |author= |accessdate= January 17, 2016}}</ref>
+
| 2015 || July || {{w|Alibaba Group}} || Competition || [[w:Alibaba Group|Alibaba]] announces that it will invest US$1 billion into its Aliyun cloud computing arm, some of which would go into new Aliyun international data centers. This would allow Aliyun to compete with [[w:Amazon Web Services|Amazon Web Services]] outside of China.<ref name="MyUser_Cloudtweaks.com_January_17_2016c">{{cite web |url=http://cloudtweaks.com/2015/07/alibaba-1-billion-dollar-cloud-investment-international-competition-mounting/ |title=Alibaba $1 Billion Dollar Cloud Investment - International Competition Mounting » |newspaper=Cloudtweaks.com |date=  |author= |accessdate= January 17, 2016}}</ref>
 
|-
 
|-
| 2015 || August 26 || Products || Amazon launches [[w:Amazon Underground|Amazon Underground]], an [[w:Android (operating system)|Android]] app through which users can get gaming and other apps for free that they would otherwise have to pay for, and also get in-app purchases for free. App creator participation is voluntary. App creators are paid $0.002 for every minute a user spends in the app.<ref>{{cite web|url = http://techcrunch.com/2015/08/26/amazon-underground-is-an-android-app-store-with-only-actually-free-apps/|title = Amazon Underground Features An Android App Store Focused On “Actually Free” Apps|last = Dillet|first=  Romain|date = August 26, 2015|accessdate = April 26, 2016|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = http://www.theverge.com/2015/8/26/9210071/amazon-underground-free-apps|title = Amazon launches Underground to promote free apps and games. The Free App of the Day program has also come to a close|last = Singleton|first = Micah|date = August 26, 2015|accessdate = April 26, 2016|publisher = ''[[w:The Verge|The Verge]]''}}</ref><ref>{{cite web|url = https://www.wired.com/2015/08/amazon-underground-in-app-payment/|title = Has Amazon Cracked the Problem With In-App Payments?|last = Barrett|first = Brian|date = August 29, 2015|accessdate = April 26, 2016|publisher = ''[[w:Wired Magazine|Wired Magazine]]''}}</ref>
+
| 2015 || August 26 || {{w|Amazon Underground}} || Product || Amazon launches {{w|Amazon Underground}}, an [[w:Android (operating system)|Android]] app through which users can get gaming and other apps for free that they would otherwise have to pay for, and also get in-app purchases for free. App creator participation is voluntary. App creators are paid $0.002 for every minute a user spends in the app.<ref>{{cite web|url = http://techcrunch.com/2015/08/26/amazon-underground-is-an-android-app-store-with-only-actually-free-apps/|title = Amazon Underground Features An Android App Store Focused On “Actually Free” Apps|last = Dillet|first=  Romain|date = August 26, 2015|accessdate = April 26, 2016|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = http://www.theverge.com/2015/8/26/9210071/amazon-underground-free-apps|title = Amazon launches Underground to promote free apps and games. The Free App of the Day program has also come to a close|last = Singleton|first = Micah|date = August 26, 2015|accessdate = April 26, 2016|publisher = ''[[w:The Verge|The Verge]]''}}</ref><ref>{{cite web|url = https://www.wired.com/2015/08/amazon-underground-in-app-payment/|title = Has Amazon Cracked the Problem With In-App Payments?|last = Barrett|first = Brian|date = August 29, 2015|accessdate = April 26, 2016|publisher = ''[[w:Wired Magazine|Wired Magazine]]''}}</ref>
 
|-
 
|-
| 2015 || September 8 || Products || Amazon launches its Amazon Restaurants service that delivers food from nearby restaurants, for [[w:Amazon Prime|Amazon Prime]] customers in [[w:Seattle|Seattle]].<ref>{{cite web|url = http://www.geekwire.com/2015/amazon-launches-prime-now-restaurant-delivery-in-seattle-area-to-compete-against-grubhub-and-others/|title = Amazon confirms Prime Now restaurant delivery launch in Seattle area, hints at broader rollout|last = Duryee|first = Tricia|date = September 8, 2015|accessdate = December 21, 2016|publisher = GeekWire}}</ref><ref>{{cite web|url = http://www.nrn.com/technology/amazon-launches-restaurant-delivery-seattle|title = Amazon launches restaurant delivery in Seattle. Service is available to Amazon Prime Now customers only|publisher = Nation's Restaurant News|last = Jennings|first = Lisa|date = September 8, 2015|accessdate = December 21, 2016}}</ref> The service would subsequently be roled out to many other cities.
+
| 2015 || September 8 || Amazon Restaurants || Product || Amazon launches its Amazon Restaurants service that delivers food from nearby restaurants, for [[w:Amazon Prime|Amazon Prime]] customers in [[w:Seattle|Seattle]].<ref>{{cite web|url = http://www.geekwire.com/2015/amazon-launches-prime-now-restaurant-delivery-in-seattle-area-to-compete-against-grubhub-and-others/|title = Amazon confirms Prime Now restaurant delivery launch in Seattle area, hints at broader rollout|last = Duryee|first = Tricia|date = September 8, 2015|accessdate = December 21, 2016|publisher = GeekWire}}</ref><ref>{{cite web|url = http://www.nrn.com/technology/amazon-launches-restaurant-delivery-seattle|title = Amazon launches restaurant delivery in Seattle. Service is available to Amazon Prime Now customers only|publisher = Nation's Restaurant News|last = Jennings|first = Lisa|date = September 8, 2015|accessdate = December 21, 2016}}</ref> The service would subsequently be roled out to many other cities.
 
|-
 
|-
| 2015 || September 30 || || "Today we announced Merch by Amazon, a new self-service program designed to help you increase revenue through the sale of branded t-shirts designed by you and produced, sold and shipped by Amazon."<ref>{{cite web |title=Announcing Merch by Amazon: A New Way to Generate Revenue with Branded T-Shirts |url=https://developer.amazon.com/blogs/post/Tx3504078FRYE5I/Announcing-Merch-by-Amazon-A-New-Way-to-Generate-Revenue-with-Branded-T-Shirts |website=developer.amazon.com |accessdate=20 October 2020}}</ref>
+
| 2015 || September 30 || Merch by Amazon || Service || Amazon announces Merch, a self-service program designed to help users increase revenue through the sale of branded t-shirts designed them and produced, sold and shipped by Amazon.<ref>{{cite web |title=Announcing Merch by Amazon: A New Way to Generate Revenue with Branded T-Shirts |url=https://developer.amazon.com/blogs/post/Tx3504078FRYE5I/Announcing-Merch-by-Amazon-A-New-Way-to-Generate-Revenue-with-Branded-T-Shirts |website=developer.amazon.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon Introduces Merch By Amazon, A Way For Game Developers – Or Anyone – To Sell Print-On-Demand Tees |url=https://techcrunch.com/2015/09/30/amazon-introduces-merch-by-amazon-a-way-for-game-developers-or-anyone-to-sell-print-on-demand-tees/ |website=techcrunch.com |accessdate=13 November 2020}}</ref>
 
|-
 
|-
| 2015 || October 8 || || Amazon opens an arts-and-crafts bazaar online, competing with e-commerce website {{w|Etsy}}.<ref>{{cite web |title=Amazon challenges Etsy with strictly handmade marketplace |url=https://www.smh.com.au/business/companies/amazon-challenges-etsy-with-strictly-handmade-marketplace-20151008-gk4aco.html |website=smh.com.au |accessdate=25 October 2020}}</ref>
+
| 2015 || October 8 || || Service || Amazon opens an arts-and-crafts bazaar online, competing with e-commerce website {{w|Etsy}}.<ref>{{cite web |title=Amazon challenges Etsy with strictly handmade marketplace |url=https://www.smh.com.au/business/companies/amazon-challenges-etsy-with-strictly-handmade-marketplace-20151008-gk4aco.html |website=smh.com.au |accessdate=25 October 2020}}</ref>
 
|-
 
|-
| 1015 || October 14 || Service shutdown || Amazon shuts down Amazon Destinations, its hotel booking site.<ref>{{cite web |title=Amazon Shuts Down Its Hotel Booking Site, Amazon Destinations |url=https://techcrunch.com/2015/10/14/amazon-shuts-down-its-hotel-booking-site-amazon-destinations/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
+
| 1015 || October 14 || Amazon Destinations || Shut down || Amazon shuts down Amazon Destinations, its hotel booking site.<ref>{{cite web |title=Amazon Shuts Down Its Hotel Booking Site, Amazon Destinations |url=https://techcrunch.com/2015/10/14/amazon-shuts-down-its-hotel-booking-site-amazon-destinations/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
 
|-
 
|-
| 2015 || November 2 || Products || Amazon opened its first physical [[w:retail store|retail store]], a bookstore in the [[w:University Village, Seattle|University Village]] shopping center in Seattle. The store, known as Amazon Books, has prices matched to those found on the Amazon website and integrate online reviews into the store's shelves.<ref name="MyUser_Theverge.com_January_17_2016c">{{cite web |url=http://www.theverge.com/2015/11/2/9661556/amazon-books-first-physical-bookstore-opening-seattle |title=Amazon is opening its first physical bookstore today |work=The Verge |date=November 2, 2015  |author= |accessdate= January 17, 2016}}</ref>
+
| 2015 || November 2 || {{w|Amazon Books}} || Service || {{w|Amazon Books}} launches, opening its first physical [[w:retail store|retail store]], a bookstore in the [[w:University Village, Seattle|University Village]] shopping center in Seattle. The store, known as Amazon Books, has prices matched to those found on the Amazon website and integrate online reviews into the store's shelves.<ref name="MyUser_Theverge.com_January_17_2016c">{{cite web |url=http://www.theverge.com/2015/11/2/9661556/amazon-books-first-physical-bookstore-opening-seattle |title=Amazon is opening its first physical bookstore today |work=The Verge |date=November 2, 2015  |author= |accessdate= January 17, 2016}}</ref> || [[File:Amazon Books at U Village, Seattle (22955160585).jpg|thumb|center|150px|The first Amazon Books store, in {{w|Seattle, Washington}}]]
 
|-
 
|-
| 2015 || December 14 || || Amazon begins moving into their [[w:Amazon.com headquarters|new headquarters campus]] in the [[w:Denny Triangle, Seattle|Denny Triangle]] neighborhood of Seattle, beginning with the 38-story [[w:Amazon Tower I|Amazon Tower I]] (nicknamed "Doppler" after the codename for [[w:Amazon Echo|Amazon Echo]]).<ref>{{cite news |last=Greene |first=Jay |date=December 14, 2015 |title=Workers move in to the first of Amazon’s downtown towers |url=http://www.seattletimes.com/business/amazon/workers-move-in-to-the-first-of-amazons-downtown-towers/ |newspaper=The Seattle Times |accessdate=January 17, 2016}}</ref> The three towers are scheduled to be completed by 2020.
+
| 2015 || December 14 || || Infrastructure || Amazon begins moving into their [[w:Amazon.com headquarters|new headquarters campus]] in the [[w:Denny Triangle, Seattle|Denny Triangle]] neighborhood of Seattle, beginning with the 38-story [[w:Amazon Tower I|Amazon Tower I]] (nicknamed "Doppler" after the codename for [[w:Amazon Echo|Amazon Echo]]).<ref>{{cite news |last=Greene |first=Jay |date=December 14, 2015 |title=Workers move in to the first of Amazon’s downtown towers |url=http://www.seattletimes.com/business/amazon/workers-move-in-to-the-first-of-amazons-downtown-towers/ |newspaper=The Seattle Times |accessdate=January 17, 2016}}</ref> The three towers are scheduled to be completed by 2020. || [[File:Amazon Tower I topped out, June 2015.jpg|thumb|center|150px|{{w|Amazon Tower I}} nearing completion in June 2015]]
 
|-
 
|-
| 2015 || December 16 || || A study by {{w|Survata}} finds that 44% of respondents searching for products went directly to <code>amazon.com</code>.<ref>{{cite web |title=Powering Effective PR Campaigns with Survata |url=https://www.upwave.com/blog/powering-effective-pr-campaigns-with-survata/ |website=upwave.com |accessdate=20 October 2020}}</ref>
+
| 2015 || December 16 || || {{w|Market penetration}}|| A study by {{w|Survata}} finds that 44% of respondents searching for products went directly to <code>amazon.com</code><ref>{{cite web |title=Powering Effective PR Campaigns with Survata |url=https://www.upwave.com/blog/powering-effective-pr-campaigns-with-survata/ |website=upwave.com |accessdate=20 October 2020}}</ref>
 +
|-
 +
| 2015 || December 18 || {{w|Amazon Air}} || Service || Amazon announces plans to start its own airline, later called {{w|Amazon Air}}.<ref>{{cite web |title=Amazon Plans to Start Its Own Airline |url=https://viewfromthewing.com/amazon-plans-to-start-its-own-airline/ |website=viewfromthewing.com |accessdate=4 November 2020}}</ref> || [[File:Prime Air.png|thumb|center|150px]]
 
|-
 
|-
| 2016 || January 13 || || Amazon buys a shipping company. Can it compete with FedEx, UPS?"<ref>{{cite web |title=Amazon buys a shipping company. Can it compete with FedEx, UPS? |url=https://www.csmonitor.com/Business/2016/0113/Amazon-buys-a-shipping-company.-Can-it-compete-with-FedEx-UPS |website=csmonitor.com |accessdate=16 October 2020}}</ref>
+
| 2016 || January 13 || Colis Privé || Acquisition || Amazon finalizes acquisition of French shipping company Colis Privé.<ref>{{cite web |title=Amazon buys a shipping company. Can it compete with FedEx, UPS? |url=https://www.csmonitor.com/Business/2016/0113/Amazon-buys-a-shipping-company.-Can-it-compete-with-FedEx-UPS |website=csmonitor.com |accessdate=16 October 2020}}</ref>
 
|-
 
|-
| 2016 || January 26 || || By this time, Amazon Prime reaches nearly half of households in the {{w|United States}}.<ref>{{cite web |title=Amazon Prime now reaches nearly half of U.S. households |url=https://money.cnn.com/2016/01/26/technology/amazon-prime-memberships/ |website=money.cnn.com |accessdate=20 October 2020}}</ref>
+
| 2016 || January 26 || {{w|Amazon Prime}} || {{w|Market penetration}} || By this time, Amazon Prime reaches nearly half of households in the {{w|United States}}, with 54 million memberships.<ref>{{cite web |title=Amazon Prime now reaches nearly half of U.S. households |url=https://money.cnn.com/2016/01/26/technology/amazon-prime-memberships/ |website=money.cnn.com |accessdate=20 October 2020}}</ref>
 
|-
 
|-
| 2016 || March 3 || || Amazon announces Echo Dot, a system offering Siri-like voice controls from an independent {{w|bluetooth}} speaker.<ref>{{cite web |title=Amazon Echo Dot: a Smaller, More Affordable Echo |url=http://topmobiletrends.com/amazon-echo-dot-a-smaller-more-affordable-version/ |website=topmobiletrends.com |accessdate=20 October 2020}}</ref> The company also announces Amazon Tap, a device using Alexa voice commands when connected to {{w|Wi-Fi}} or a mobile hotspot to play music, read the news, get weather reports, and most of the things the full Echo does.<ref>{{cite web |title=AMAZON'S ECHO DOT LETS YOU PUT ALEXA INSIDE ANY SPEAKER |url=https://www.theverge.com/2016/3/3/11148464/amazon-echo-dot-announced-price-availability-photos-video |website=theverge.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon Announces Two New Alexa-Powered Devices, The Echo Dot And Amazon Tap |url=https://www.androidpolice.com/2016/03/03/amazon-announces-two-new-alexa-powered-devices-the-echo-dot-and-amazon-tap/ |website=androidpolice.com |accessdate=20 October 2020}}</ref>  
+
| 2016 || March 3 || {{w|Amazon Echo}} || Product || Amazon announces Echo Dot, a system offering Siri-like voice controls from an independent {{w|bluetooth}} speaker.<ref>{{cite web |title=Amazon Echo Dot: a Smaller, More Affordable Echo |url=http://topmobiletrends.com/amazon-echo-dot-a-smaller-more-affordable-version/ |website=topmobiletrends.com |accessdate=20 October 2020}}</ref> The company also announces Amazon Tap, a device using Alexa voice commands when connected to {{w|Wi-Fi}} or a mobile hotspot to play music, read the news, get weather reports, and most of the things the full Echo does.<ref>{{cite web |title=AMAZON'S ECHO DOT LETS YOU PUT ALEXA INSIDE ANY SPEAKER |url=https://www.theverge.com/2016/3/3/11148464/amazon-echo-dot-announced-price-availability-photos-video |website=theverge.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon Announces Two New Alexa-Powered Devices, The Echo Dot And Amazon Tap |url=https://www.androidpolice.com/2016/03/03/amazon-announces-two-new-alexa-powered-devices-the-echo-dot-and-amazon-tap/ |website=androidpolice.com |accessdate=20 October 2020}}</ref>  
 
|-
 
|-
| 2016 || March 29 || Recognition || According to a report by the Reputation Institute, Amazon is considered the "most reputable" company in the {{w|United States}}.<ref>{{cite web |title=Amazon is the 'most reputable' company in the US |url=https://www.businessinsider.com/amazon-is-the-most-reputable-company-2016-3 |website=google.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon is the 'most reputable' company in the US |url=https://finance.yahoo.com/news/amazon-most-reputable-company-us-160609652.html |website=finance.yahoo.com |accessdate=20 October 2020}}</ref>
+
| 2016 || March 29 || || Recognition || According to a report by the Reputation Institute, Amazon is considered the "most reputable" company in the {{w|United States}}.<ref>{{cite web |title=Amazon is the 'most reputable' company in the US |url=https://www.businessinsider.com/amazon-is-the-most-reputable-company-2016-3 |website=google.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon is the 'most reputable' company in the US |url=https://finance.yahoo.com/news/amazon-most-reputable-company-us-160609652.html |website=finance.yahoo.com |accessdate=20 October 2020}}</ref>
 
|-
 
|-
| 2016 || April 4 || || Amazon expands its Amazon Payments service as the company takes on other payment methods, including {{w|PayPal}} and {{w|Apple Pay}}.<ref>{{cite web |title=Amazon expands payments to take on PayPal |url=https://www.cnbc.com/2016/04/04/amazon-expands-payments-to-take-on-paypal.html |website=cnbc.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon takes on PayPal with expanded payments-processing service |url=https://www.latimes.com/business/la-fi-amazon-payments-20160404-story.html |website=latimes.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon takes on PayPal and others with launch of Amazon Payments partner program |url=https://techcrunch.com/2016/04/04/amazon-takes-on-paypal-and-others-with-launch-of-amazon-payments-partner-program/ |website=techcrunch.com |accessdate=20 October 2020}}</ref>
+
| 2016 || April 4 || {{w|Amazon Pay}} || Service || Amazon expands its Amazon Payments service as the company takes on other payment methods, including {{w|PayPal}} and {{w|Apple Pay}}.<ref>{{cite web |title=Amazon expands payments to take on PayPal |url=https://www.cnbc.com/2016/04/04/amazon-expands-payments-to-take-on-paypal.html |website=cnbc.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon takes on PayPal with expanded payments-processing service |url=https://www.latimes.com/business/la-fi-amazon-payments-20160404-story.html |website=latimes.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon takes on PayPal and others with launch of Amazon Payments partner program |url=https://techcrunch.com/2016/04/04/amazon-takes-on-paypal-and-others-with-launch-of-amazon-payments-partner-program/ |website=techcrunch.com |accessdate=20 October 2020}}</ref>
 
|-
 
|-
| 2016 || April 14 || || Amazon launches Subscribe and Save Store in India, covering daily household essentials in a subscription program with monthly automatic delivery, free standard shipping, and savings of up to 10 percent.<ref>{{cite web |title=Amazon Launches Subscribe and Save Store in India |url=https://gadgets.ndtv.com/internet/news/amazon-launches-subscribe-and-save-store-in-india-825560 |website=gadgets.ndtv.com |accessdate=16 October 2020}}</ref>
+
| 2016 || April 14 || Subscribe & Save || International expansion || Amazon launches Subscribe and Save Store in India, covering daily household essentials in a subscription program with monthly automatic delivery, free standard shipping, and savings of up to 10 percent.<ref>{{cite web |title=Amazon Launches Subscribe and Save Store in India |url=https://gadgets.ndtv.com/internet/news/amazon-launches-subscribe-and-save-store-in-india-825560 |website=gadgets.ndtv.com |accessdate=16 October 2020}}</ref>
 +
|-
 +
| 2016 || April 18 || {{w|Amazon Prime}} || Service || Amazon begins offering [[w:Amazon Prime|Prime]] membership for an alternative monthly, instead of yearly fee, of US$10.99 per month.<ref>{{cite web |title=Amazon Prime goes monthly in new challenge to Netflix |url=https://money.cnn.com/2016/04/17/media/amazon-prime-video-new-pricing/index.html |website=money.cnn.com |accessdate=17 November 2020}}</ref>
 
|-
 
|-
| 2016 || May 5 || Partnership || Amazon.com partners with Atlas Air Worldwide Holdings for provision of air cargo services to the former.<ref>{{cite web |title=Amazon Partners with Atlas Air Worldwide for Cargo Services |url=https://www.wsj.com/articles/amazon-partners-with-atlas-air-worldwide-for-cargo-services-1462455676 |website=wsj.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Amazon partners with Atlas Air Worldwide for cargo services |url=https://www.marketwatch.com/story/amazon-partners-with-atlas-air-worldwide-for-cargo-services-2016-05-05-101032656 |website=marketwatch.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=Atlas Air Worldwide Announces Agreement with Amazon To Provide Air Transport Service |url=https://www.globenewswire.com/news-release/2016/05/05/836939/0/en/Atlas-Air-Worldwide-Announces-Agreement-with-Amazon-To-Provide-Air-Transport-Service.html |website=globenewswire.com |accessdate=22 October 2020}}</ref>
+
| 2016 || May 5 || Atlas Air Worldwide Holdings || Partnership || Amazon partners with Atlas Air Worldwide Holdings for provision of air cargo services to the former.<ref>{{cite web |title=Amazon Partners with Atlas Air Worldwide for Cargo Services |url=https://www.wsj.com/articles/amazon-partners-with-atlas-air-worldwide-for-cargo-services-1462455676 |website=wsj.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Amazon partners with Atlas Air Worldwide for cargo services |url=https://www.marketwatch.com/story/amazon-partners-with-atlas-air-worldwide-for-cargo-services-2016-05-05-101032656 |website=marketwatch.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=Atlas Air Worldwide Announces Agreement with Amazon To Provide Air Transport Service |url=https://www.globenewswire.com/news-release/2016/05/05/836939/0/en/Atlas-Air-Worldwide-Announces-Agreement-with-Amazon-To-Provide-Air-Transport-Service.html |website=globenewswire.com |accessdate=22 October 2020}}</ref>
 
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|-
| 2016 || May 10 || Service || Amazon launches a video service called Amazon Video Direct, which allows users to place videos available to rent or own, to view free with ads, or to be bundled together, and offers as an ad-on subscription.<ref>{{cite web |title=Amazon takes aim at YouTube with new video service |url=https://finance.yahoo.com/news/amazon-launches-online-video-allowing-users-upload-142226643--sector.html |website=finance.yahoo.com |accessdate=20 October 2020}}</ref>
+
| 2016 || May 10 || Amazon Video Direct || Service || Amazon launches a video service called Amazon Video Direct, which allows users to place videos available to rent or own, to view free with ads, or to be bundled together, and offers as an ad-on subscription.<ref>{{cite web |title=Amazon takes aim at YouTube with new video service |url=https://finance.yahoo.com/news/amazon-launches-online-video-allowing-users-upload-142226643--sector.html |website=finance.yahoo.com |accessdate=20 October 2020}}</ref>
 
|-
 
|-
| 2016 || May 11 || || Amazon open-sources its own deep learning software, Deep Scalable Sparse Tensor Network Engine (DSSTNE) making it available on {{w|GitHub}} under the {{w|Apache 2.0}} license.<ref>{{cite web |title=Amazon open-sources its own deep learning software, DSSTNE |url=https://venturebeat.com/2016/05/11/amazon-open-sources-its-own-deep-learning-software-dsstne/ |website=venturebeat.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Amazon open sources its deep learning software |url=https://www.zdnet.com/article/amazon-open-sources-its-deep-learning-software/ |website=zdnet.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=Amazon Open-Sources its Own Deep Learning Software, DSSTNE |url=https://www.linux.com/news/amazon-open-sources-its-own-deep-learning-software-dsstne/ |website=linux.com |accessdate=22 October 2020}}</ref>
+
| 2016 || May 11 || Deep Scalable Sparse Tensor Network Engine || Policy || Amazon open-sources its own deep learning software, Deep Scalable Sparse Tensor Network Engine (DSSTNE) making it available on {{w|GitHub}} under the {{w|Apache 2.0}} license.<ref>{{cite web |title=Amazon open-sources its own deep learning software, DSSTNE |url=https://venturebeat.com/2016/05/11/amazon-open-sources-its-own-deep-learning-software-dsstne/ |website=venturebeat.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Amazon open sources its deep learning software |url=https://www.zdnet.com/article/amazon-open-sources-its-deep-learning-software/ |website=zdnet.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=Amazon Open-Sources its Own Deep Learning Software, DSSTNE |url=https://www.linux.com/news/amazon-open-sources-its-own-deep-learning-software-dsstne/ |website=linux.com |accessdate=22 October 2020}}</ref>
 
|-
 
|-
| 2016 || May 12 || Competition || {{w|Walmart}} trims its free-shipping pilot program from three days to two for members, and decreases the membership price.<ref>{{cite web |title=Wal-Mart challenges Amazon with 2-day delivery |url=https://www.abcactionnews.com/news/national/wal-mart-challenges-amazon-with-2-day-delivery |website=abcactionnews.com |accessdate=18 October 2020}}</ref>
+
| 2016 || May 12 || {{w|Walmart}} || Competition || {{w|Walmart}} trims its free-shipping pilot program from three days to two for members, and decreases the membership price.<ref>{{cite web |title=Wal-Mart challenges Amazon with 2-day delivery |url=https://www.abcactionnews.com/news/national/wal-mart-challenges-amazon-with-2-day-delivery |website=abcactionnews.com |accessdate=18 October 2020}}</ref>
 
|-
 
|-
| 2016 || May 20 || || By this time, Amazon is the second-most downloaded app in {{w|India}}.<ref>{{cite web |title=Amazon is the second-most downloaded app in India |url=https://www.businessinsider.com/amazon-is-the-second-most-downloaded-app-in-india-2016-5 |website=businessinsider.com |accessdate=18 October 2020}}</ref>
+
| 2016 || May 20 || || Market penetration || By this time, Amazon is the second-most downloaded app in {{w|India}}.<ref>{{cite web |title=Amazon is the second-most downloaded app in India |url=https://www.businessinsider.com/amazon-is-the-second-most-downloaded-app-in-india-2016-5 |website=businessinsider.com |accessdate=18 October 2020}}</ref>
 
|-
 
|-
| 2016 || May 27 || || Amazon introduces Echosim.io, a browser-based interface to [[w:Amazon Alexa|Alexa]]. With this tool, after logging in with an Amazon account, anyone can start asking Alexa questions by clicking and holding on the mic button.<ref>{{cite web |title=Amazon puts Alexa in the browser with Echosim.io |url=https://techcrunch.com/2016/05/27/amazon-puts-alexa-in-the-browser-with-echoism-io/ |website=techcrunch.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Introducing Echosim.io – A New Online Tool Built by the Community, for the Community |url=https://developer.amazon.com/blogs/post/Tx3BB1JHNS1TDTS/Introducing-Echosim-io-A-New-Online-Tool-Built-by-the-Community-for-the-Communit |website=developer.amazon.com |accessdate=24 October 2020}}</ref>
+
| 2016 || May 27 || {{w|Amazon Alexa}} || Product || Amazon introduces Echosim.io, a browser-based interface to [[w:Amazon Alexa|Alexa]]. With this tool, after logging in with an Amazon account, anyone can start asking Alexa questions by clicking and holding on the mic button.<ref>{{cite web |title=Amazon puts Alexa in the browser with Echosim.io |url=https://techcrunch.com/2016/05/27/amazon-puts-alexa-in-the-browser-with-echoism-io/ |website=techcrunch.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Introducing Echosim.io – A New Online Tool Built by the Community, for the Community |url=https://developer.amazon.com/blogs/post/Tx3BB1JHNS1TDTS/Introducing-Echosim-io-A-New-Online-Tool-Built-by-the-Community-for-the-Communit |website=developer.amazon.com |accessdate=24 October 2020}}</ref>
 
|-
 
|-
| 2016 || June 8 || || Amazon announces addition of US$3 billion investment in {{w|India}}.<ref>{{cite web |title=Amazon targets India growth with added $3 billion investment |url=https://www.seattletimes.com/business/amazon/amazon-targets-india-growth-with-added-3-billion-investment/ |website=seattletimes.com |accessdate=18 October 2020}}</ref>
+
| 2016 || June 8 || || Investment || Amazon announces addition of US$3 billion investment in {{w|India}}.<ref>{{cite web |title=Amazon targets India growth with added $3 billion investment |url=https://www.seattletimes.com/business/amazon/amazon-targets-india-growth-with-added-3-billion-investment/ |website=seattletimes.com |accessdate=18 October 2020}}</ref>
 
|-
 
|-
| 2016 || June 9 || International expansion || Amazon launches a full online supermarket service in the {{w|United Kindom}}, with Amazon Prime giving customers in the {{w|London}} area the ability order a full weekly shop and get it delivered the same day.<ref>{{cite web |title=Amazon launches full online supermarket service in UK |url=https://www.bbc.com/news/business-36485318 |website=bbc.com |accessdate=18 October 2020}}</ref>
+
| 2016 || June 9 || {{w|Amazon Prime}} || International expansion || Amazon launches a full online supermarket service in the {{w|United Kindom}}, with Amazon Prime giving customers in the {{w|London}} area the ability order a full weekly shop and get it delivered the same day.<ref>{{cite web |title=Amazon launches full online supermarket service in UK |url=https://www.bbc.com/news/business-36485318 |website=bbc.com |accessdate=18 October 2020}}</ref>
 
|-
 
|-
| 2016 || June 29 || Competition || {{w|Walmart}} offers a free one-month trial of “ShippingPass”, the competition of online rival {{w|Amazon Prime}} subscription plan.<ref>{{cite web |title=Walmart Is Offering a Free Trial for Its Amazon Prime ‘Killer’ |url=https://fortune.com/2016/06/29/walmart-amazon-prime/ |website=fortune.com |accessdate=18 October 2020}}</ref>
+
| 2016 || June 29 || {{w|Walmart}} || Competition || {{w|Walmart}} offers a free one-month trial of “ShippingPass”, the competition of online rival {{w|Amazon Prime}} subscription plan.<ref>{{cite web |title=Walmart Is Offering a Free Trial for Its Amazon Prime ‘Killer’ |url=https://fortune.com/2016/06/29/walmart-amazon-prime/ |website=fortune.com |accessdate=18 October 2020}}</ref>
 
|-
 
|-
| 2016 || July 26 || International expansion || Amazon launches its [[w:Amazon Prime|Prime]] subscription service in {{w|India}}, initially without [[w:Amazon Prime Video|Prime Video]]. The Prime subscription service is launched in over a 100 cities to enable free one-day and two-day deliveries to its customers.<ref>{{cite web |title=Amazon Prime launches in India, initially without Prime Video service |url=https://techcrunch.com/2016/07/26/amazon-prime-launches-in-india-initially-without-prime-video-service/ |website=techcrunch.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Amazon Prime launched in India: All you need to know |url=https://www.financialexpress.com/industry/technology/amazon-prime-india-launch/328974/ |website=financialexpress.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon launches Prime in India, offers 60-day free trial period to woo customers |url=https://yourstory.com/2016/07/amazon-prime-india-launch/ |website=yourstory.com |accessdate=28 October 2020}}</ref>
+
| 2016 || July 26 || {{w|Amazon Prime}} || International expansion || Amazon launches its [[w:Amazon Prime|Prime]] subscription service in {{w|India}}, initially without [[w:Amazon Prime Video|Prime Video]]. The Prime subscription service is launched in over a 100 cities to enable free one-day and two-day deliveries to its customers.<ref>{{cite web |title=Amazon Prime launches in India, initially without Prime Video service |url=https://techcrunch.com/2016/07/26/amazon-prime-launches-in-india-initially-without-prime-video-service/ |website=techcrunch.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Amazon Prime launched in India: All you need to know |url=https://www.financialexpress.com/industry/technology/amazon-prime-india-launch/328974/ |website=financialexpress.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon launches Prime in India, offers 60-day free trial period to woo customers |url=https://yourstory.com/2016/07/amazon-prime-india-launch/ |website=yourstory.com |accessdate=28 October 2020}}</ref>
 
|-
 
|-
| 2016 || July 28 || || Amazon announces partnership with San Francisco-based hardware startup August to allow [[w:Amazon Alexa|Alexa]] to control August door locks.<ref>{{cite web |title=Amazon’s Alexa Now Can Lock Your Front Door |url=https://fortune.com/2016/07/28/alexa-amazon-august-smart-lock/ |website=fortune.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Amazon's Alexa will now lock your door for you (if you have a 'smart' lock) |url=https://www.theverge.com/circuitbreaker/2016/7/28/12305678/amazon-alexa-works-with-august-smart-lock-door-WiFi-bridge |website=theverge.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Amazon’s Alexa Now Can Lock Your Front Door |url=https://fortune.com/2016/07/28/alexa-amazon-august-smart-lock/ |website=fortune.com |accessdate=25 October 2020}}</ref>
+
| 2016 || July 28 || {{w|Amazon Alexa}} || Partnership || Amazon announces partnership with San Francisco-based hardware startup August to allow [[w:Amazon Alexa|Alexa]] to control August door locks.<ref>{{cite web |title=Amazon’s Alexa Now Can Lock Your Front Door |url=https://fortune.com/2016/07/28/alexa-amazon-august-smart-lock/ |website=fortune.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Amazon's Alexa will now lock your door for you (if you have a 'smart' lock) |url=https://www.theverge.com/circuitbreaker/2016/7/28/12305678/amazon-alexa-works-with-august-smart-lock-door-WiFi-bridge |website=theverge.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Amazon’s Alexa Now Can Lock Your Front Door |url=https://fortune.com/2016/07/28/alexa-amazon-august-smart-lock/ |website=fortune.com |accessdate=25 October 2020}}</ref>
 
|-
 
|-
| 2016 || August 4 || || The first Amazon Prime airplane debuts in a flight from {{w|New York}} to {{w|Seattle}}.<ref>{{cite web |title=First Amazon Prime airplane debuts in Seattle after secret night flight |url=https://www.geekwire.com/2016/amazon-prime-airplane-seafair/ |website=geekwire.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=First Amazon Prime airplane debuts in Seattle after secret night flight |url=https://sports.yahoo.com/news/first-amazon-prime-airplane-debuts-040123215.html |website=sports.yahoo.com |accessdate=25 October 2020}}</ref>
+
| 2016 || August 4 || {{w|Amazon Prime Air}} || Infrastructure || The first Amazon Prime airplane debuts in a flight from {{w|New York}} to {{w|Seattle}}.<ref>{{cite web |title=First Amazon Prime airplane debuts in Seattle after secret night flight |url=https://www.geekwire.com/2016/amazon-prime-airplane-seafair/ |website=geekwire.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=First Amazon Prime airplane debuts in Seattle after secret night flight |url=https://sports.yahoo.com/news/first-amazon-prime-airplane-debuts-040123215.html |website=sports.yahoo.com |accessdate=25 October 2020}}</ref> || [[File:Amazon air.png|thumb|center|150px]]
 
|-
 
|-
| 2016 || August 24 || || Amazon launches with a few associate companies the Kindle Reading Fund, a program aimed at expanding digital reading around the world. The fund has the purpose to donate various Kindle e-readers, fireplace pills in addition to {{w|e-book}}s to communities around the world.<ref>{{cite web |title=Amazon launches the Kindle Reading Fund to expand digital reading around the world |url=https://techcrunch.com/2016/08/24/amazon-launches-the-kindle-reading-fund-to-expand-digital-reading-around-the-world/ |website=techcrunch.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Amazon launches the Kindle Reading Fund to expand digital reading around the world |url=https://ioebusiness.com/tech/amazon-launches-the-kindle-reading-fund-to-expand-digital-reading-around-the-world/ |website=ioebusiness.com |accessdate=22 October 2020}}</ref>
+
| 2016 || August 24 || {{w|Amazon Kindle}} || Program launch || Amazon launches with a few associate companies the Kindle Reading Fund, a program aimed at expanding digital reading around the world. The fund has the purpose to donate various Kindle e-readers, fireplace pills in addition to {{w|e-book}}s to communities around the world.<ref>{{cite web |title=Amazon launches the Kindle Reading Fund to expand digital reading around the world |url=https://techcrunch.com/2016/08/24/amazon-launches-the-kindle-reading-fund-to-expand-digital-reading-around-the-world/ |website=techcrunch.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Amazon launches the Kindle Reading Fund to expand digital reading around the world |url=https://ioebusiness.com/tech/amazon-launches-the-kindle-reading-fund-to-expand-digital-reading-around-the-world/ |website=ioebusiness.com |accessdate=22 October 2020}}</ref>
 
|-
 
|-
| 2016 || September 12 || || Amazon and [[W:Pandora (streaming service)|Pandora Media]] announce plan to launch new versions of their streaming music services.<ref>{{cite web |title=Amazon and Pandora Are Reportedly Set to Launch New and Cheaper Music Streaming |url=https://fortune.com/2016/09/12/amazon-pandora-new-cheaper-music-streaming/ |website=fortune.com |accessdate=18 October 2020}}</ref>
+
| 2016 || September 12 || {{w|Amazon Echo}} || Service || Amazon announces plan to launch a streaming music service, expecting to offer a US$5-a-month streaming option to owners of its Echo speaker. At the same time, [[W:Pandora (streaming service)|Pandora Media]] announces plan to launch its own streaming music service.<ref>{{cite web |title=Amazon and Pandora Are Reportedly Set to Launch New and Cheaper Music Streaming |url=https://fortune.com/2016/09/12/amazon-pandora-new-cheaper-music-streaming/ |website=fortune.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Amazon and Pandora's $5 streaming music services will reportedly launch in the next few weeks |url=https://www.theverge.com/2016/9/12/12885290/amazon-pandora-music-streaming-5-dollar-a-month |website=theverge.com |accessdate=4 November 2020}}</ref>
 
|-
 
|-
| 2016 || September 13 || || Amazon adds more benefits to its subscription service {{w|Amazon Prime}}, giving members unlimited access to podcasts and audio from Amazon-owned Audible.<ref>{{cite web |title=Amazon adds another Prime benefit: free podcasts from Audible Channels and free audiobooks |url=https://techcrunch.com/2016/09/13/amazon-adds-another-prime-benefit-audible-channels-and-free-audiobooks/ |website=techcrunch.com |accessdate=18 October 2020}}</ref>
+
| 2016 || September 13 || {{w|Amazon Prime}} || Service || Amazon adds more benefits to its subscription service {{w|Amazon Prime}}, giving members unlimited access to podcasts and audio from Amazon-owned Audible.<ref>{{cite web |title=Amazon adds another Prime benefit: free podcasts from Audible Channels and free audiobooks |url=https://techcrunch.com/2016/09/13/amazon-adds-another-prime-benefit-audible-channels-and-free-audiobooks/ |website=techcrunch.com |accessdate=18 October 2020}}</ref>
 
|-
 
|-
| 2016 || September 30 || || Amazon subsidiary [[w:Twitch (service)|Twitch]] announces premium features that are exclusive to users who have an active Amazon Prime subscription (''Twitch Prime''), including advertising-free access to the service, and monthly offers of video games and add-on content.<ref>{{cite web |title=Twitch will be ad-free for all Amazon Prime subscribers |url=https://www.theverge.com/2016/9/30/13125824/twitch-prime-amazon-ad-free-game-discounts |website=theverge.com |accessdate=20 October 2020}}</ref>
+
| 2016 || September 30 || {{w|Amazon Prime}} || Service || Amazon subsidiary [[w:Twitch (service)|Twitch]] announces premium features that are exclusive to users who have an active Amazon Prime subscription (''Twitch Prime''), including advertising-free access to the service, and monthly offers of video games and add-on content.<ref>{{cite web |title=Twitch will be ad-free for all Amazon Prime subscribers |url=https://www.theverge.com/2016/9/30/13125824/twitch-prime-amazon-ad-free-game-discounts |website=theverge.com |accessdate=20 October 2020}}</ref>
 
|-
 
|-
| 2016 || October 12 || || Amazon announces plans to introduce convenience stores as well as curbside pickup locations.<ref>{{cite web |title=Amazon to Expand Grocery Business With New Convenience Stores |url=https://www.wsj.com/articles/amazon-to-expand-grocery-business-with-new-convenience-stores-1476189657 |website=wsj.com |accessdate=1 October 2020}}</ref>
+
| 2016 || October 12 || || Expansion || Amazon announces plans to introduce convenience stores as well as curbside pickup locations.<ref>{{cite web |title=Amazon to Expand Grocery Business With New Convenience Stores |url=https://www.wsj.com/articles/amazon-to-expand-grocery-business-with-new-convenience-stores-1476189657 |website=wsj.com |accessdate=1 October 2020}}</ref>
 
|-
 
|-
| 2016 || October 19 || || Amazon launches an e-book reader designed for the Japanese market, specifically for manga aficionados.<ref>{{cite web |title=Amazon to launch new manga e-book reader for Japanese market |url=https://www.japantimes.co.jp/news/2016/10/19/business/amazon-launch-new-manga-e-book-reader-japanese-market/ |website=japantimes.co.jp |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Amazon to launch new manga e-book reader for Japanese market |url=https://www.japantimes.co.jp/tag/kindle/ |website=japantimes.co.jp |accessdate=25 October 2020}}</ref>
+
| 2016 || October 19 || {{w|Amazon Kindle}} || Product || Amazon launches the Kindle Paperwhite 32GB Manga Model, an e-book reader designed for the Japanese market, specifically for manga aficionados.<ref>{{cite web |title=Amazon to launch new manga e-book reader for Japanese market |url=https://www.japantimes.co.jp/news/2016/10/19/business/amazon-launch-new-manga-e-book-reader-japanese-market/ |website=japantimes.co.jp |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Amazon to launch new manga e-book reader for Japanese market |url=https://www.japantimes.co.jp/tag/kindle/ |website=japantimes.co.jp |accessdate=25 October 2020}}</ref>
 
|-
 
|-
| 2016 || October 28 || || Amazon Prime launches in China. The Prime membership program offers Chinese customers free, cross-border shipping from the Amazon Global Store as well as no minimum free domestic shipping.<ref>{{cite web |title=Amazon Prime launches in China |url=https://techcrunch.com/2016/10/28/amazon-prime-launches-in-china/ |website=techcrunch.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Amazon Prime launches in China |url=https://www.zdnet.com/article/amazon-prime-launches-in-china/ |website=zdnet.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=Amazon Prime launches in China |url=https://mashable.com/2016/10/28/amazon-prime-china-launch/ |website=mashable.com |accessdate=24 October 2020}}</ref>
+
| 2016 || October 28 || {{w|Amazon Prime}} || International expansion || Amazon Prime launches in {{w|China}}. The Prime membership program offers Chinese customers free, cross-border shipping from the Amazon Global Store as well as no minimum free domestic shipping.<ref>{{cite web |title=Amazon Prime launches in China |url=https://techcrunch.com/2016/10/28/amazon-prime-launches-in-china/ |website=techcrunch.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Amazon Prime launches in China |url=https://www.zdnet.com/article/amazon-prime-launches-in-china/ |website=zdnet.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=Amazon Prime launches in China |url=https://mashable.com/2016/10/28/amazon-prime-china-launch/ |website=mashable.com |accessdate=24 October 2020}}</ref>
 +
|-
 +
| 2016 || November 1 || {{w|Amazon Books}} || {{w|Pricing}} || {{w|Amazon Books}} begins charging non-Amazon Prime members a separate price for books and other non-electronic products, while {{w|Amazon Prime}} members retain the online price-matched rate.<ref>{{cite web |title=Amazon charges non-Prime members more at physical bookstores, hinting at new retail strategy |url=https://www.geekwire.com/2016/amazon-gives-prime-members-better-prices-physical-bookstores-hinting-new-retail-strategy/ |website=geekwire.com |accessdate=4 November 2020}}</ref> || [[File:Amazon Books at Washington Square - Tigard, Oregon (2017).jpg|thumb|center|150px]]
 
|-
 
|-
| 2016 || November 18 || Partnership || Italian/American {{w|Fiat Chrysler Automobiles}} partners with Amazon to start selling cars online offering an additional discount.<ref>{{cite web |title=Fiat Chrysler teams up with Amazon to sell cars online |url=https://www.reuters.com/article/us-fiatchrysler-amazon-idUSKBN13D1SI |website=reuters.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Fiat Chrysler teams up with Amazon to sell cars online in Italy |url=https://www.autonews.com/article/20161118/RETAIL03/161119829/fiat-chrysler-teams-up-with-amazon-to-sell-cars-online-in-italy |website=autonews.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Fiat Chrysler teams up with Amazon to sell cars online |url=https://www.deccanchronicle.com/business/autos/201116/fiat-chrysler-teams-up-with-amazon-to-sell-cars-online-1.html |website=deccanchronicle.com |accessdate=27 October 2020}}</ref>
+
| 2016 || November 7 || || Infrastructure || [[w:Day 1 (building)|Day 1]], also known as Amazon Tower II and Rufus 2.0 Block 19, opens in {{w|Seattle}}.<ref>{{cite web |title=Amazon opens doors of 36-story 'Day One' tower |url=https://www.bizjournals.com/seattle/news/2016/11/07/amazon-day-one-tower-jeff-bezos-microsoft.html |website=bizjournals.com |accessdate=12 November 2020}}</ref><ref>{{cite web |title=It’s day one at Day One: Amazon opens second huge office building at new Seattle campus |url=https://www.geekwire.com/2016/its-day-one-at-day-one-amazon-opens-second-huge-office-building-in-new-seattle-campus/ |website=geekwire.com |accessdate=12 November 2020}}</ref> || [[File:Day 1 Tower Seattle WA Jan 17.jpg|thumb|center|150px]]
 +
|-
 +
| 2016 || November 18 || {{w|Fiat Chrysler Automobiles}} || Partnership || Italian/American {{w|Fiat Chrysler Automobiles}} partners with Amazon to start selling cars online offering an additional discount.<ref>{{cite web |title=Fiat Chrysler teams up with Amazon to sell cars online |url=https://www.reuters.com/article/us-fiatchrysler-amazon-idUSKBN13D1SI |website=reuters.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Fiat Chrysler teams up with Amazon to sell cars online in Italy |url=https://www.autonews.com/article/20161118/RETAIL03/161119829/fiat-chrysler-teams-up-with-amazon-to-sell-cars-online-in-italy |website=autonews.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Fiat Chrysler teams up with Amazon to sell cars online |url=https://www.deccanchronicle.com/business/autos/201116/fiat-chrysler-teams-up-with-amazon-to-sell-cars-online-1.html |website=deccanchronicle.com |accessdate=27 October 2020}}</ref>
 +
|-
 +
| 2016 || December 5 || {{w|Amazon Go}} || Service || The first {{w|Amazon Go}} store, located in the company's [[w:Day 1 (building)|Day 1 building]], opens to employees.<ref>{{cite web |title=https://files.transtutors.com/cdn/uploadassignments/2830202_1_casestudy.pdf |url=https://files.transtutors.com/cdn/uploadassignments/2830202_1_casestudy.pdf |website=files.transtutors.com |accessdate=17 November 2020}}</ref> || [[File:Amazon Go in Seattle, December 2016.jpg|thumb|center|150px|The first Amazon Go location, at [[w:Day 1 (building)|Day 1]] in Seattle]]
 
|-
 
|-
| 2016 || December 7 || Delivery || [[w:Amazon Prime Air|Amazon Prime Air]] (Amazon's drone-based delivery system) makes its first delivery in [[w:Cambridge|Cambridge]] in the [[w:United Kingdom|United Kingdom]]. The successful delivery is announced a week later, on December 14, along with video.<ref>{{Cite web|url = http://fortune.com/2016/12/14/amazon-prime-air-delivery/|title = Watch Amazon's Prime Air Complete Its First Drone Delivery|last = Reisinger|first = Don|date = December 14, 2016|accessdate = December 21, 2016|publisher = ''[[w:Fortune Magazine|Fortune Magazine]]''}}</ref><ref>{{cite web|url = http://www.businessinsider.com/amazon-prime-air-drone-delivery-service-completes-first-transaction-uk-england-2016-12|title = Watch Amazon make its first drone delivery|last = Fierberg|first = Emma|date = December 14, 2016|accessdate = December 21, 2016|publisher = ''[[w:Business Insider|Business Insider]]''}}</ref>
+
| 2016 || December 7 || {{w|Amazon Prime Air}} || Service || {{w|Amazon Prime Air}} (Amazon's drone-based delivery system) makes its first delivery in [[w:Cambridge|Cambridge]] in the [[w:United Kingdom|United Kingdom]]. The successful delivery is announced a week later, on December 14, along with video.<ref>{{Cite web|url = http://fortune.com/2016/12/14/amazon-prime-air-delivery/|title = Watch Amazon's Prime Air Complete Its First Drone Delivery|last = Reisinger|first = Don|date = December 14, 2016|accessdate = December 21, 2016|publisher = ''[[w:Fortune Magazine|Fortune Magazine]]''}}</ref><ref>{{cite web|url = http://www.businessinsider.com/amazon-prime-air-drone-delivery-service-completes-first-transaction-uk-england-2016-12|title = Watch Amazon make its first drone delivery|last = Fierberg|first = Emma|date = December 14, 2016|accessdate = December 21, 2016|publisher = ''[[w:Business Insider|Business Insider]]''}}</ref>
 
|-
 
|-
| 2016 || December 14 || || Amazon announces having completed its first successful drone delivery in {{w|Cambridge}} in flat 13 minutes of placing the order.<ref>{{cite web |title=Amazon claims first successful Prime Air drone delivery |url=https://www.theguardian.com/technology/2016/dec/14/amazon-claims-first-successful-prime-air-drone-delivery |website=theguardian.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon's Prime Air drone delivers first package to customer |url=https://news.sky.com/story/amazons-prime-air-drone-delivers-first-package-to-customer-10696075 |website=news.sky.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon claims first successful drone delivery in just 13 minutes |url=https://www.techcircle.in/2016/12/15/amazon-claims-first-successful-drone-delivery-in-just-13-minutes |website=techcircle.in |accessdate=27 October 2020}}</ref>
+
| 2016 || December 14 || || Infrastructure || Amazon announces having completed its first successful drone delivery in {{w|Cambridge}} in flat 13 minutes of placing the order.<ref>{{cite web |title=Amazon claims first successful Prime Air drone delivery |url=https://www.theguardian.com/technology/2016/dec/14/amazon-claims-first-successful-prime-air-drone-delivery |website=theguardian.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon's Prime Air drone delivers first package to customer |url=https://news.sky.com/story/amazons-prime-air-drone-delivers-first-package-to-customer-10696075 |website=news.sky.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon claims first successful drone delivery in just 13 minutes |url=https://www.techcircle.in/2016/12/15/amazon-claims-first-successful-drone-delivery-in-just-13-minutes |website=techcircle.in |accessdate=27 October 2020}}</ref>
 
|-
 
|-
| 2016 || December 14 || || By this time, {{w|Amazon Prime Video}} is available in more than 200 countries and territories around the world.<ref>{{cite web |title=Amazon Prime Video Now Available in More Than 200 Countries and Territories Around the World |url=https://www.businesswire.com/news/home/20161214005486/en/Amazon-Prime-Video-Now-Available-in-More-Than-200-Countries-and-Territories-Around-the-World |website=businesswire.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Prime Video Now Available in More Than 200 Countries and Territories Around the World |url=https://www.aa.com.tr/en/p/duyurular/1002/amazon-prime-video-now-available-in-more-than-200-countries-and-territories-around-the-world |website=aa.com.tr |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon’s Prime Video is now available in more than 200 countries |url=https://www.theverge.com/2016/12/14/13951464/amazon-prime-video-available-prices-subscription-grand-tour |website=theverge.com |accessdate=27 October 2020}}</ref>
+
| 2016 || December 14 || {{w|Amazon Prime Video}} || International expansion || By this time, {{w|Amazon Prime Video}} is available in more than 200 countries and territories around the world.<ref>{{cite web |title=Amazon Prime Video Now Available in More Than 200 Countries and Territories Around the World |url=https://www.businesswire.com/news/home/20161214005486/en/Amazon-Prime-Video-Now-Available-in-More-Than-200-Countries-and-Territories-Around-the-World |website=businesswire.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Prime Video Now Available in More Than 200 Countries and Territories Around the World |url=https://www.aa.com.tr/en/p/duyurular/1002/amazon-prime-video-now-available-in-more-than-200-countries-and-territories-around-the-world |website=aa.com.tr |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon’s Prime Video is now available in more than 200 countries |url=https://www.theverge.com/2016/12/14/13951464/amazon-prime-video-available-prices-subscription-grand-tour |website=theverge.com |accessdate=27 October 2020}}</ref>
 
|-
 
|-
| 2016 || December 30 || || Amazon is awarded a patent for its "airborne fulfillment center", a giant flying warehouse that acts as a launchpad for drones to deliver items within minutes.<ref>{{cite web |title=Amazon wins patent for a flying warehouse that will deploy drones to deliver parcels in minutes |url=https://www.cnbc.com/2016/12/29/amazon-flying-warehouse-deploy-delivery-drones-patent.html |website=cnbc.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=Amazon wins patent for a flying warehouse that will deploy drones to deliver parcels in minutes |url=https://finance.yahoo.com/news/amazon-wins-patent-flying-warehouse-115921906.html |website=finance.yahoo.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon lands patent for 'airborne fulfillment center' to aid drone deliveries |url=https://www.retaildive.com/news/amazon-lands-patent-for-airborne-fulfillment-center-to-aid-drone-deliveri/433103/ |website=retaildive.com |accessdate=29 October 2020}}</ref>
+
| 2016 || December 30 || || {{w|Intellectual property}} || Amazon is awarded a patent for its "airborne fulfillment center", a giant flying warehouse that acts as a launchpad for drones to deliver items within minutes.<ref>{{cite web |title=Amazon wins patent for a flying warehouse that will deploy drones to deliver parcels in minutes |url=https://www.cnbc.com/2016/12/29/amazon-flying-warehouse-deploy-delivery-drones-patent.html |website=cnbc.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=Amazon wins patent for a flying warehouse that will deploy drones to deliver parcels in minutes |url=https://finance.yahoo.com/news/amazon-wins-patent-flying-warehouse-115921906.html |website=finance.yahoo.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon lands patent for 'airborne fulfillment center' to aid drone deliveries |url=https://www.retaildive.com/news/amazon-lands-patent-for-airborne-fulfillment-center-to-aid-drone-deliveri/433103/ |website=retaildive.com |accessdate=29 October 2020}}</ref>
 
|-
 
|-
| 2017 || January 6 || || By this time, Amazon worths more than {{w|Sears}}, {{w|Macy's}} and {{w|Target Corportation}} combined.<ref>{{cite web |title=Amazon worth more than Sears, Macy's and Target combined |url=https://money.cnn.com/2017/01/06/investing/amazon-rules-retail-worth-more-than-almost-everyone/ |website=money.cnn.com |accessdate=19 October 2020}}</ref>
+
| 2017 || January 6 || || Financial || By this time, Amazon worths more than {{w|Sears}}, {{w|Macy's}} and {{w|Target Corportation}} combined.<ref>{{cite web |title=Amazon worth more than Sears, Macy's and Target combined |url=https://money.cnn.com/2017/01/06/investing/amazon-rules-retail-worth-more-than-almost-everyone/ |website=money.cnn.com |accessdate=19 October 2020}}</ref>
 
|-
 
|-
| 2017 || January 9 || Acquisition || Amazon quietly acquires AI security startup Harvest.ai for around US$20 million, in order to boost cyber security.<ref>{{cite web |title=Sources: Amazon quietly acquired AI security startup harvest.ai for around $20M |url=https://techcrunch.com/2017/01/09/amazon-aws-harvest-ai/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon quietly acquired AI security startup harvest.ai for around $20M |url=https://medium.com/leadership-prevails/amazon-quietly-acquired-ai-security-startup-harvest-ai-for-around-20m-4928a0cc39e6 |website=medium.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Amazon Quietly Acquires Cyber Security Startup Harvest.ai for $20m |url=https://mobilemarketingmagazine.com/amazon-quietly-acquires-harvest-ai-20m |website=mobilemarketingmagazine.com |accessdate=25 October 2020}}</ref>
+
| 2017 || January 9 || Harvest.ai || Acquisition || Amazon quietly acquires AI security startup Harvest.ai for around US$20 million, in order to boost cyber security.<ref>{{cite web |title=Sources: Amazon quietly acquired AI security startup harvest.ai for around $20M |url=https://techcrunch.com/2017/01/09/amazon-aws-harvest-ai/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon quietly acquired AI security startup harvest.ai for around $20M |url=https://medium.com/leadership-prevails/amazon-quietly-acquired-ai-security-startup-harvest-ai-for-around-20m-4928a0cc39e6 |website=medium.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Amazon Quietly Acquires Cyber Security Startup Harvest.ai for $20m |url=https://mobilemarketingmagazine.com/amazon-quietly-acquires-harvest-ai-20m |website=mobilemarketingmagazine.com |accessdate=25 October 2020}}</ref>
 
|-
 
|-
| 2017 || January 20 || || Amazon and {{w|Apple Inc.}} end exclusive deal on audio books, which restricted the sale of digital {{w|audiobook}}s, and ensured that Apple would only source Audible releases and that Audible would only sell its work via iTunes. With the end of the deal, publishers become free to seek their own deals with Apple.<ref>{{cite web |title=Amazon and Apple end exclusive deal on audio books |url=https://www.bbc.com/news/technology-38690771 |website=bbc.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Apple and Amazon agree to end exclusive audiobook deal |url=https://www.engadget.com/2017-01-19-apple-amazon-germany-eu-audiobook-settlement.html |website=engadget.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Apple and Amazon end decade-long audiobook exclusivity deal |url=https://www.theverge.com/2017/1/19/14323438/apple-audible-exclusivity-agreement-ended-antitrust-investigation |website=theverge.com |accessdate=25 October 2020}}</ref>
+
| 2017 || January 20 || {{w|Apple Inc.}} || Partnership || Amazon and {{w|Apple Inc.}} end exclusive deal on audio books, which restricted the sale of digital {{w|audiobook}}s, and ensured that Apple would only source Audible releases and that Audible would only sell its work via iTunes. With the end of the deal, publishers become free to seek their own deals with Apple.<ref>{{cite web |title=Amazon and Apple end exclusive deal on audio books |url=https://www.bbc.com/news/technology-38690771 |website=bbc.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Apple and Amazon agree to end exclusive audiobook deal |url=https://www.engadget.com/2017-01-19-apple-amazon-germany-eu-audiobook-settlement.html |website=engadget.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Apple and Amazon end decade-long audiobook exclusivity deal |url=https://www.theverge.com/2017/1/19/14323438/apple-audible-exclusivity-agreement-ended-antitrust-investigation |website=theverge.com |accessdate=25 October 2020}}</ref>
 
|-
 
|-
| 2017 || January 23 || || Amazon UK announces the Kindle Storyteller Award, a literary prize for new work by authors releasing their work on {{w|Amazon Kindle}}’s self-publishing platform.<ref>{{cite web |title=Amazon launches £20,000 literary prize for Kindle authors |url=https://www.theguardian.com/culture/2017/jan/23/amazon-uk-literary-prize-kindle-storyteller-direct-publishing-authors |website=theguardian.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon launches £20,000 book prize for Kindle authors |url=https://www.goodhousekeeping.com/uk/news/a566482/amazon-launches-book-prize-for-kindle-authors/ |website=goodhousekeeping.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Amazon Unveils Shortlist for £20,000 UK Kindle Storyteller Award 2019 |url=https://amazonuk.gcs-web.com/news-releases/news-release-details/amazon-unveils-shortlist-ps20000-uk-kindle-storyteller-award |website=amazonuk.gcs-web.com |accessdate=25 October 2020}}</ref>
+
| 2017 || January 23 || {{w|Amazon Kindle}} || Recognition (by Amazon) || Amazon UK announces the Kindle Storyteller Award, a literary prize for new work by authors releasing their work on {{w|Amazon Kindle}}’s self-publishing platform.<ref>{{cite web |title=Amazon launches £20,000 literary prize for Kindle authors |url=https://www.theguardian.com/culture/2017/jan/23/amazon-uk-literary-prize-kindle-storyteller-direct-publishing-authors |website=theguardian.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon launches £20,000 book prize for Kindle authors |url=https://www.goodhousekeeping.com/uk/news/a566482/amazon-launches-book-prize-for-kindle-authors/ |website=goodhousekeeping.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Amazon Unveils Shortlist for £20,000 UK Kindle Storyteller Award 2019 |url=https://amazonuk.gcs-web.com/news-releases/news-release-details/amazon-unveils-shortlist-ps20000-uk-kindle-storyteller-award |website=amazonuk.gcs-web.com |accessdate=25 October 2020}}</ref>
 
|-
 
|-
| 2017 || January 24 || || Amazon launches STEM Club, a subscription service that delivers curated {{w|STEM}} toys at a cost of US$19.99 per month.<ref>{{cite web |title=Amazon launches a subscription service for STEM toys |url=https://techcrunch.com/2017/01/24/amazon-launches-a-subscription-service-for-stem-toys/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Launches STEM Club Toy Subscription for Kids 3 to 13 |url=https://www.subscriptioninsider.com/target/consumer-b2c/amazon-launches-stem-club-toy-subscription-for-kids-3-to-13 |website=subscriptioninsider.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=STEM Club Toy Subscription: 3-4 year olds |url=https://www.amazon.com/STEM-Club-Toy-Subscription-year/dp/B01M71IUZ7 |website=amazon.com |accessdate=24 October 2020}}</ref>
+
| 2017 || January 24 || STEM Club || Service || Amazon launches STEM Club, a subscription service that delivers curated {{w|STEM}} toys at a cost of US$19.99 per month.<ref>{{cite web |title=Amazon launches a subscription service for STEM toys |url=https://techcrunch.com/2017/01/24/amazon-launches-a-subscription-service-for-stem-toys/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Launches STEM Club Toy Subscription for Kids 3 to 13 |url=https://www.subscriptioninsider.com/target/consumer-b2c/amazon-launches-stem-club-toy-subscription-for-kids-3-to-13 |website=subscriptioninsider.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=STEM Club Toy Subscription: 3-4 year olds |url=https://www.amazon.com/STEM-Club-Toy-Subscription-year/dp/B01M71IUZ7 |website=amazon.com |accessdate=24 October 2020}}</ref>
 
|-
 
|-
| 2017 || February 3 || || By this time, Amazon accounts for 43% of online retail sales in the {{w|United States}}.<ref>{{cite web |title=Amazon accounts for 43% of US online retail sales |url=https://www.businessinsider.com/amazon-accounts-for-43-of-us-online-retail-sales-2017-2 |website=businessinsider.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=KING FOR A DAY? AMAZON ACCOUNTS FOR 43% OF US ONLINE RETAIL SALES |url=http://kyleohare.com/?p=125#:~:text=for%20a%20day%3F-,Amazon%20accounts%20for%2043%25%20of%20US%20online%20retail%20sales,market%20share%20continues%20to%20grow. |website=kyleohare.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=Earnings preview: Amazon accounts for 43% of all US online sales in 2016 |url=https://www.digitalcommerce360.com/2017/02/01/earnings-preview-amazon-accounts-43-all-us-online-sales/ |website=digitalcommerce360.com |accessdate=24 October 2020}}</ref>  
+
| 2017 || February 3 || || {{w|Market penetration}} || By this time, Amazon accounts for 43% of online retail sales in the {{w|United States}}.<ref>{{cite web |title=Amazon accounts for 43% of US online retail sales |url=https://www.businessinsider.com/amazon-accounts-for-43-of-us-online-retail-sales-2017-2 |website=businessinsider.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=KING FOR A DAY? AMAZON ACCOUNTS FOR 43% OF US ONLINE RETAIL SALES |url=http://kyleohare.com/?p=125#:~:text=for%20a%20day%3F-,Amazon%20accounts%20for%2043%25%20of%20US%20online%20retail%20sales,market%20share%20continues%20to%20grow. |website=kyleohare.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=Earnings preview: Amazon accounts for 43% of all US online sales in 2016 |url=https://www.digitalcommerce360.com/2017/02/01/earnings-preview-amazon-accounts-43-all-us-online-sales/ |website=digitalcommerce360.com |accessdate=24 October 2020}}</ref>  
 
|-
 
|-
| 2017 || March 7 || Custoemr privacy || Amazon agrees to release audio recordings originating from an Echo device, for a murder trial in {{w|Arkansas}}, after having spent months pushing back against a warrant for the information.<ref>{{cite web |title=After pushing back, Amazon hands over Echo data in Arkansas murder case |url=https://techcrunch.com/2017/03/07/amazon-echo-murder/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon hands over Echo data in murder case |url=https://www.cnet.com/news/amazon-echo-alexa-agrees-to-hand-over-data-in-murder-case/ |website=cnet.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon Hands Over Echo Data in AR Murder Case |url=https://www.policemag.com/359551/amazon-hands-over-echo-data-in-ar-murder-case |website=policemag.com |accessdate=27 October 2020}}</ref>
+
| 2017 || March 7 || {{w|Amazon Echo}} || {{w|Consumer privacy}} || Amazon agrees to release audio recordings originating from an Echo device, for a murder trial in {{w|Arkansas}}, after having spent months pushing back against a warrant for the information.<ref>{{cite web |title=After pushing back, Amazon hands over Echo data in Arkansas murder case |url=https://techcrunch.com/2017/03/07/amazon-echo-murder/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon hands over Echo data in murder case |url=https://www.cnet.com/news/amazon-echo-alexa-agrees-to-hand-over-data-in-murder-case/ |website=cnet.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon Hands Over Echo Data in AR Murder Case |url=https://www.policemag.com/359551/amazon-hands-over-echo-data-in-ar-murder-case |website=policemag.com |accessdate=27 October 2020}}</ref>
 
|-
 
|-
| 2017 || March 16 || || Amazon adds a new feature to its shopping app by adding its voice assistant [[w:Amazon Alexa|Alexa]].<ref>{{cite web |title=Amazon adds Alexa to its main shopping app |url=https://techcrunch.com/2017/03/16/amazon-adds-alexa-to-its-main-shopping-app/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
+
| 2017 || March 16 || {{w|Amazon Alexa}} || Service || Amazon announces integration of [[w:Amazon Alexa|Alexa]] into its main shopping app on {{w|iPhone}}.<ref>{{cite web |title=Amazon adds Alexa to its main shopping app |url=https://techcrunch.com/2017/03/16/amazon-adds-alexa-to-its-main-shopping-app/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
 
|-
 
|-
| 2017 || March 28 || Acquisition || Amazon acquires {{w|Dubai}}-based {{w|e-commerce}} company [[w:Amazon.ae|Souq.com]], the biggest online retailer in the {{w|Middle East}}.<ref>{{cite web |title=Amazon has acquired a Middle Eastern retailer that was once valued at $1 billion |url=https://www.businessinsider.com/r-amazon-clinches-deal-to-buy-middle-east-online-retailer-souqcom-2017-3 |website=businessinsider.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon launches new Middle East marketplace, and rebrands Souq, the company it bought for $580 million in 2017 |url=https://www.cnbc.com/2019/04/30/amazon-rebrands-souq-launches-new-middle-east-marketplace.html |website=cnbc.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon completes $580M acquisition of Middle East e-commerce giant Souq.com |url=https://www.geekwire.com/2017/amazon-completes-580m-acquisition-middle-east-e-commerce-giant-souq-com/ |website=geekwire.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Why Amazon Acquired Souq.com |url=https://www.cmswire.com/digital-experience/why-amazon-acquired-souqcom/ |website=cmswire.com |accessdate=20 October 2020}}</ref>
+
| 2017 || March 28 || [[w:Amazon.ae|Souq.com]] || Acquisition || Amazon acquires {{w|Dubai}}-based {{w|e-commerce}} company [[w:Amazon.ae|Souq.com]], the biggest online retailer in the {{w|Middle East}}.<ref>{{cite web |title=Amazon has acquired a Middle Eastern retailer that was once valued at $1 billion |url=https://www.businessinsider.com/r-amazon-clinches-deal-to-buy-middle-east-online-retailer-souqcom-2017-3 |website=businessinsider.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon launches new Middle East marketplace, and rebrands Souq, the company it bought for $580 million in 2017 |url=https://www.cnbc.com/2019/04/30/amazon-rebrands-souq-launches-new-middle-east-marketplace.html |website=cnbc.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon completes $580M acquisition of Middle East e-commerce giant Souq.com |url=https://www.geekwire.com/2017/amazon-completes-580m-acquisition-middle-east-e-commerce-giant-souq-com/ |website=geekwire.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Why Amazon Acquired Souq.com |url=https://www.cmswire.com/digital-experience/why-amazon-acquired-souqcom/ |website=cmswire.com |accessdate=20 October 2020}}</ref> || [[File:Souq Logo Primary EN.svg|thumb|center|150px]]
 +
|-
 +
| 2017 || March 29 || {{w|Amazon Fresh}} || Subsidiary launch || Amazon announces the beta launch of [[w:Amazon Fresh|Amazon Fresh Pickup]], a drive-in-type grocery store for {{w|Amazon Prime}} subscribers.<ref>{{Cite news|last=Etherington|first=Darrell|url=https://techcrunch.com/2017/03/28/amazon-debuts-amazonfresh-pickup-drive-up-groceries-delivered-to-your-trunk/|title=Amazon debuts AmazonFresh Pickup, drive-up groceries delivered to your trunk|date=28 March 2017|work=TechCrunch|access-date=3 November 2020}}</ref> || [[File:Amazon Fresh.jpg|thumb|center|150px|Amazon Fresh delivery truck in Seattle]]
 
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| 2017 || April 3 || || Amazon launches Amazon Cash, a free service that lets people use cash to add money to their Amazon account online.<ref>{{cite web |title=Amazon launches Amazon Cash, a way to shop its site without a bank card |url=https://techcrunch.com/2017/04/03/amazon-launches-amazon-cash-a-way-to-shop-its-site-without-a-bank-card/ |website=techcrunch.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Amazon launches Amazon Cash |url=https://www.businessinsider.com/amazon-launches-amazon-cash-2017-4 |website=businessinsider.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=Amazon launches Amazon Cash, a new way to buy products on its site without a credit card |url=https://www.geekwire.com/2017/amazon-launches-amazon-cash-new-way-buy-products-site-cash/ |website=geekwire.com |accessdate=22 October 2020}}</ref>  
+
| 2017 || April 3 || Amazon Cash || Service || Amazon launches Amazon Cash, a free service that lets people use cash to add money to their Amazon account online.<ref>{{cite web |title=Amazon launches Amazon Cash, a way to shop its site without a bank card |url=https://techcrunch.com/2017/04/03/amazon-launches-amazon-cash-a-way-to-shop-its-site-without-a-bank-card/ |website=techcrunch.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Amazon launches Amazon Cash |url=https://www.businessinsider.com/amazon-launches-amazon-cash-2017-4 |website=businessinsider.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=Amazon launches Amazon Cash, a new way to buy products on its site without a credit card |url=https://www.geekwire.com/2017/amazon-launches-amazon-cash-new-way-buy-products-site-cash/ |website=geekwire.com |accessdate=22 October 2020}}</ref>  
 
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| 2017 || April 5 || || "Hydrogen fuel cell maker Plug Power Inc PLUG.O said on Wednesday Amazon.com Inc AMZN.O had acquired the right to buy up to 23 percent of the company and that it would supply batteries to power forklifts used by the online retailer in its warehouses."<ref>{{cite web |title=Amazon acquires right to buy stake in fuel cell maker Plug Power |url=https://www.reuters.com/article/us-amazon-com-plug-power-idUSKBN1771BB |website=reuters.com |accessdate=12 October 2020}}</ref>
+
| 2017 || April 5 || Plug Power Inc || Acquisition || Amazon acquires up to 23 percent of Hydrogen fuel cell maker Plug Power Inc, with the purpose to supply batteries to power forklifts used by the online retailer in its warehouses.<ref>{{cite web |title=Amazon acquires right to buy stake in fuel cell maker Plug Power |url=https://www.reuters.com/article/us-amazon-com-plug-power-idUSKBN1771BB |website=reuters.com |accessdate=12 October 2020}}</ref>
 
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| 2017 || April 12 || || Amazon launches its Fire Kids Edition tablet, a new dashboard that lets parents monitor the content their children consume.<ref>{{cite web |title=Amazon is launching a new dashboard that lets you monitor the content your kid consumes |url=https://www.theverge.com/2017/4/12/15220240/amazon-parent-dashboard-discussion-cards-launch |website=theverge.com |accessdate=12 October 2020}}</ref>
+
| 2017 || April 12 || {{w|Amazon Fire}} || Product || Amazon launches its Fire Kids Edition tablet, a new dashboard that lets parents monitor the content their children consume.<ref>{{cite web |title=Amazon is launching a new dashboard that lets you monitor the content your kid consumes |url=https://www.theverge.com/2017/4/12/15220240/amazon-parent-dashboard-discussion-cards-launch |website=theverge.com |accessdate=12 October 2020}}</ref>
 
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| 2017 || April 25 || || Amazon launches "Subscribe with Amazon", a self-serve platform aimed at helping companies with subscription services to sell their plans on Amazon.<ref>{{cite web |title=Amazon launches ‘Subscribe with Amazon’ to help companies sell subscriptions |url=https://econsultancy.com/amazon-launches-subscribe-with-amazon-to-help-companies-sell-subscriptions/ |website=econsultancy.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Amazon launches self-serve marketplace for subscription-based sellers |url=https://marketingland.com/amazon-launches-self-serve-marketplace-subscription-based-sellers-212870 |website=marketingland.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon launches ‘Subscribe with Amazon,’ a marketplace for digital subscriptions |url=https://techcrunch.com/2017/04/24/amazon-launches-subscribe-with-amazon-a-marketplace-for-digital-subscriptions/ |website=techcrunch.com |accessdate=27 October 2020}}</ref>
+
| 2017 || April 25 || Subscribe with Amazon || Service || Amazon launches "Subscribe with Amazon", a self-serve platform aimed at helping companies with subscription services to sell their plans on Amazon.<ref>{{cite web |title=Amazon launches ‘Subscribe with Amazon’ to help companies sell subscriptions |url=https://econsultancy.com/amazon-launches-subscribe-with-amazon-to-help-companies-sell-subscriptions/ |website=econsultancy.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Amazon launches self-serve marketplace for subscription-based sellers |url=https://marketingland.com/amazon-launches-self-serve-marketplace-subscription-based-sellers-212870 |website=marketingland.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon launches ‘Subscribe with Amazon,’ a marketplace for digital subscriptions |url=https://techcrunch.com/2017/04/24/amazon-launches-subscribe-with-amazon-a-marketplace-for-digital-subscriptions/ |website=techcrunch.com |accessdate=27 October 2020}}</ref>
 
|-
 
|-
| 2017 || May 9 || Product || "Amazon launches Echo Show smart speaker with touchscreen and video calling"<ref>{{cite web |title=Amazon launches Echo Show smart speaker with touchscreen and video calling |url=https://www.theguardian.com/technology/2017/may/09/amazon-launches-echo-show-smart-speaker-touchscreen-video-calling |website=theguardian.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Amazon launches Echo Show: From video calling to touchscreen, here’s everything you need to know |url=https://www.financialexpress.com/industry/technology/amazon-launches-echo-show-from-video-calling-to-touchscreen-heres-everything-you-need-to-know/661785/ |website=financialexpress.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon’s new Echo Show features video calling and a touchscreen |url=https://www.cnbc.com/2017/05/09/amazon-just-announced-a-new-echo-with-video-calling-and-a-touchscreen.html |website=cnbc.com |accessdate=28 October 2020}}</ref>
+
| 2017 || May 9 || {{w|Amazon Echo}} || Product || Amazon launches Echo Show, a new Alexa-powered smart speaker that includes a touchscreen display and can be used to make video calls.<ref>{{cite web |title=Amazon launches Echo Show smart speaker with touchscreen and video calling |url=https://www.theguardian.com/technology/2017/may/09/amazon-launches-echo-show-smart-speaker-touchscreen-video-calling |website=theguardian.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Amazon launches Echo Show: From video calling to touchscreen, here’s everything you need to know |url=https://www.financialexpress.com/industry/technology/amazon-launches-echo-show-from-video-calling-to-touchscreen-heres-everything-you-need-to-know/661785/ |website=financialexpress.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon’s new Echo Show features video calling and a touchscreen |url=https://www.cnbc.com/2017/05/09/amazon-just-announced-a-new-echo-with-video-calling-and-a-touchscreen.html |website=cnbc.com |accessdate=28 October 2020}}</ref>
 
|-
 
|-
| 2017 || May 9 || Pricing || Amazon drops its free shipping minimum requirement down to US$25, undercutting {{w|Walmart}}.<ref>{{cite web |title=Amazon drops its free shipping minimum to $25, undercutting Walmart |url=https://techcrunch.com/2017/05/09/amazon-drops-its-free-shipping-minimum-to-25-undercutting-walmart/ |website=techcrunch.com |accessdate=12 October 2020}}</ref>
+
| 2017 || May 9 || Free Super Saver Shipping || Pricing || Amazon drops its free shipping minimum requirement down to US$25, undercutting {{w|Walmart}}.<ref>{{cite web |title=Amazon drops its free shipping minimum to $25, undercutting Walmart |url=https://techcrunch.com/2017/05/09/amazon-drops-its-free-shipping-minimum-to-25-undercutting-walmart/ |website=techcrunch.com |accessdate=12 October 2020}}</ref>
 
|-
 
|-
| 2017 || May 16 || || "Amazon begins rewarding top-performing Alexa Skill developers with direct payments"<ref>{{cite web |title=Amazon begins rewarding top-performing Alexa Skill developers with direct payments |url=https://techcrunch.com/2017/05/16/amazon-begins-rewarding-top-performing-alexa-skill-developers-with-direct-payments/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAJH3HzyMuy1h8dCitgMSraJ7wqjBjYPfj-Q3psdE7BjTZMXMgEraOctOX4-HSz_rrZhfUKg7i9PxqKvj1SjTbALG7hzXxVKWzUoNjKTVun7Apu90HgHEBbinsDpd6xH28CIcaK46k91QGq0c61uMZUWCELdTDkPYSv0Glu7QVmkL |website=techcrunch.com |accessdate=12 October 2020}}</ref>   
+
| 2017 || May 16 || {{w|Amazon Alexa}} || Program launch || Amazon launches a new program that directly pays developers building high-quality [[w:Amazon Alexa|Alexa]] skills.<ref>{{cite web |title=Amazon begins rewarding top-performing Alexa Skill developers with direct payments |url=https://techcrunch.com/2017/05/16/amazon-begins-rewarding-top-performing-alexa-skill-developers-with-direct-payments/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAJH3HzyMuy1h8dCitgMSraJ7wqjBjYPfj-Q3psdE7BjTZMXMgEraOctOX4-HSz_rrZhfUKg7i9PxqKvj1SjTbALG7hzXxVKWzUoNjKTVun7Apu90HgHEBbinsDpd6xH28CIcaK46k91QGq0c61uMZUWCELdTDkPYSv0Glu7QVmkL |website=techcrunch.com |accessdate=12 October 2020}}</ref>   
 
|-
 
|-
| 2017 || May 31 || || "Amazon’s Alexa adds support for iCloud calendars" "Alexa can now remind you about appointments from yet another calendar service: iCloud."<ref>{{cite web |title=Amazon’s Alexa adds support for iCloud calendars |url=https://www.theverge.com/circuitbreaker/2017/5/31/15719212/amazon-alexa-echo-apple-icloud-calendars-now-available |website=theverge.com |accessdate=12 October 2020}}</ref>
+
| 2017 || May 31 || {{w|Amazon Alexa}} || Product || {{w|Amazon Alexa}} adds support for {{w|iCloud}} calendars, giving users the ability to sync their iCloud Calendar information with devices that support Alexa.<ref>{{cite web |title=Amazon’s Alexa adds support for iCloud calendars |url=https://www.theverge.com/circuitbreaker/2017/5/31/15719212/amazon-alexa-echo-apple-icloud-calendars-now-available |website=theverge.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Amazon Alexa finally supports iCloud calendars |url=https://mashable.com/2017/05/31/amazon-alexa-icloud-calendar-support/ |website=mashable.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Amazon Updates Alexa Devices With Apple iCloud Calendar Integration |url=https://www.macrumors.com/2017/05/31/amazon-alexa-icloud-calendar/ |website=macrumors.com |accessdate=30 October 2020}}</ref>
 
|-
 
|-
| 2017 || June 6 || || Amazon announces launch of a low-cost version of Amazon Prime for customers participating in a growing list of government assistance programs, at a discounted monthly price.<ref>{{cite web |title=Amazon launches a low-cost version of Prime for customers on government assistance |url=https://techcrunch.com/2017/06/06/amazon-launches-a-low-cost-version-of-prime-for-customers-on-government-assistance/ |website=techcrunch.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=Amazon Introduces Discounted Monthly Prime Offer for Customers Receiving Government Assistance |url=https://www.businesswire.com/news/home/20170606005643/en/Amazon-Introduces-Discounted-Monthly-Prime-Offer-for-Customers-Receiving-Government-Assistance |website=businesswire.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=State aid: Commission finds Luxembourg gave illegal tax benefits to Amazon worth around €250 million |url=https://ec.europa.eu/commission/presscorner/detail/en/IP_17_3701 |website=ec.europa.eu |accessdate=27 October 2020}}</ref>
+
| 2017 || June 6 || {{w|Amazon Prime}} || Service || Amazon announces launch of a low-cost version of Amazon Prime for customers participating in a growing list of government assistance programs, at a discounted monthly price.<ref>{{cite web |title=Amazon launches a low-cost version of Prime for customers on government assistance |url=https://techcrunch.com/2017/06/06/amazon-launches-a-low-cost-version-of-prime-for-customers-on-government-assistance/ |website=techcrunch.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=Amazon Introduces Discounted Monthly Prime Offer for Customers Receiving Government Assistance |url=https://www.businesswire.com/news/home/20170606005643/en/Amazon-Introduces-Discounted-Monthly-Prime-Offer-for-Customers-Receiving-Government-Assistance |website=businesswire.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=State aid: Commission finds Luxembourg gave illegal tax benefits to Amazon worth around €250 million |url=https://ec.europa.eu/commission/presscorner/detail/en/IP_17_3701 |website=ec.europa.eu |accessdate=27 October 2020}}</ref>
 
|-
 
|-
| 2017 || June 16 || Acquisitions || Amazon announces it is acquiring {{w|Whole Foods}} for $13.4 billion. The move is seen as potentially affecting food delivery, combining a huge physical store presence with an online delivery network.<ref>{{cite web|url = https://www.nytimes.com/2017/06/16/business/dealbook/amazon-whole-foods.html|title = Amazon to Buy Whole Foods for $13.4 Billion|last = Wingfield|first = Nick|last = Merced|first = Michael|date = June 16, 2017|accessdate = July 17, 2017|publisher = ''[[w:New York Times|New York Times]]''}}</ref><ref>{{cite web|url=https://www.forbes.com/sites/ciocentral/2017/06/23/amazon-buys-whole-foods-now-what-the-story-behind-the-story/#4c36e474e898|title = Amazon Buys Whole Foods. Now What? The Story Behind The Story|last = Aziza|first = Bruno|date = June 23, 2017|accessdate = July 17, 2017|publisher = ''Forbes''}}</ref>
+
| 2017 || June 16 || {{w|Whole Foods}} || Acquisition || Amazon announces it is acquiring {{w|Whole Foods}} for $13.4 billion. The move is seen as potentially affecting food delivery, combining a huge physical store presence with an online delivery network.<ref>{{cite web|url = https://www.nytimes.com/2017/06/16/business/dealbook/amazon-whole-foods.html|title = Amazon to Buy Whole Foods for $13.4 Billion|last = Wingfield|first = Nick|last = Merced|first = Michael|date = June 16, 2017|accessdate = July 17, 2017|publisher = ''[[w:New York Times|New York Times]]''}}</ref><ref>{{cite web|url=https://www.forbes.com/sites/ciocentral/2017/06/23/amazon-buys-whole-foods-now-what-the-story-behind-the-story/#4c36e474e898|title = Amazon Buys Whole Foods. Now What? The Story Behind The Story|last = Aziza|first = Bruno|date = June 23, 2017|accessdate = July 17, 2017|publisher = ''Forbes''}}</ref> || [[File:Whole Foods Market 201x logo.svg|thumb|center|150px]]
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| 2017 || June 28 || {{w|Amazon Echo}} || Product || {{w|Amazon Echo Show}} (First generation) is released as a {{w|smart speaker}} designed around {{w|virtual assistant}} [[w:Amazon Alexa|Alexa]].<ref>{{cite web |title=Build Skills for Echo Show: New Alexa Skills Kit Features for Display and Video Interfaces |url=https://developer.amazon.com/blogs/alexa/post/50d2ed06-6a81-415c-a842-b335c7f967df/build-skills-for-echo-show-new-alexa-skills-kit-features-for-display-and-video-interfaces |website=developer.amazon.com |accessdate=17 November 2020}}</ref><ref>{{cite web |title=Amazon's new Alexa speaker has a screen too (Update) |url=https://phys.org/news/2017-05-amazon-voice-enabled-speaker-screen-video.html |website=phys.org |accessdate=17 November 2020}}</ref> || [[File:Amazon Echo Show in white.jpg|thumb|center|150px|The first-generation Echo Show in white]]
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| 2017 || July 18 || {{w|Amazon Fresh}} || Service || {{w|Amazon Fresh}} starts selling {{w|meal kit}}s.<ref>{{cite web|url=https://www.theverge.com/2017/7/18/15988408/amazon-prepackaged-meal-kits-on-sale-fresh-prime-blue-apron|title=Amazon's prepackaged Meal Kits are reportedly already on sale|last=Gartenberg|first=Chaim|date=18 July 2017|website=The Verge|accessdate=3 November 2020}}</ref> || [[File:Amazon Fresh (5095355117).jpg|thumb|center|150px|Amazon Fresh truck]]
 
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| 2017 || July 19 || Products || Amazon launches Spark, a shoppable product feed with an Instagram-like feel, for Amazon Prime subscribers. The product is compared with {{w|Instagram}} and {{w|Pinterest}}.<ref>{{cite web|url = https://techcrunch.com/2017/07/18/amazon-launches-spark-a-shoppable-feed-of-stories-and-photos-aimed-at-prime-members/|title = Amazon launches Spark, a shoppable feed of stories and photos aimed at Prime members|last = Perez|first = Sarah|date = July 19, 2017|accessdate = July 19, 2017|publisher = ''TechCrunch''}}</ref><ref>{{cite web|url = https://www.cnet.com/news/amazon-launches-spark-a-social-network-for-its-shoppers/|title = Amazon launches Spark, a social network for its shoppers. Spark encourages users to tag images, stories and ideas about products they like -- with links, of course.|last = Musli|first = Steven|date = July 19, 2017|accessdate = July 19, 2017|publisher = CNET}}</ref><ref>{{cite web|url = https://www.reuters.com/article/us-amazon-com-socialmedia-idUSKBN1A42HQ|title = Amazon launches shopping social network Spark for iOS|last = Moon|first = Angela|date = July 19, 2017|accessdate = July 19, 2017|publisher = Reuters}}</ref><ref>{{cite web|url = http://www.businessinsider.com/how-amazon-spark-social-network-works-2017-7/|title = Amazon has launched a shoppable social network called Spark — here's how it works|last = Ghosh|first = Shona|date = July 19, 2017|accessdate = July 19, 2017|publisher = ''Business Insider''}}</ref>
+
| 2017 || July 19 || Spark || Product || Amazon launches Spark, a shoppable product feed with an Instagram-like feel, for Amazon Prime subscribers. The product is compared with {{w|Instagram}} and {{w|Pinterest}}.<ref>{{cite web|url = https://techcrunch.com/2017/07/18/amazon-launches-spark-a-shoppable-feed-of-stories-and-photos-aimed-at-prime-members/|title = Amazon launches Spark, a shoppable feed of stories and photos aimed at Prime members|last = Perez|first = Sarah|date = July 19, 2017|accessdate = July 19, 2017|publisher = ''TechCrunch''}}</ref><ref>{{cite web|url = https://www.cnet.com/news/amazon-launches-spark-a-social-network-for-its-shoppers/|title = Amazon launches Spark, a social network for its shoppers. Spark encourages users to tag images, stories and ideas about products they like -- with links, of course.|last = Musli|first = Steven|date = July 19, 2017|accessdate = July 19, 2017|publisher = CNET}}</ref><ref>{{cite web|url = https://www.reuters.com/article/us-amazon-com-socialmedia-idUSKBN1A42HQ|title = Amazon launches shopping social network Spark for iOS|last = Moon|first = Angela|date = July 19, 2017|accessdate = July 19, 2017|publisher = Reuters}}</ref><ref>{{cite web|url = http://www.businessinsider.com/how-amazon-spark-social-network-works-2017-7/|title = Amazon has launched a shoppable social network called Spark — here's how it works|last = Ghosh|first = Shona|date = July 19, 2017|accessdate = July 19, 2017|publisher = ''Business Insider''}}</ref>
 
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| 2017 || July 27 || Leadership || {{w|Jeff Bezos}} becomes the world's wealthiest person with an estimated net worth of just over US$90 billion.<ref>{{cite web|title=Jeff Bezos briefly dethrones Bill Gates as world's richest person|url=http://money.cnn.com/2017/07/27/technology/jeff-bezos-richest-man-amazon-gates/index.html|website=money.cnn.com|accessdate=28 April 2018}}</ref>
+
| 2017 || July 20 || {{w|Graphiq}} || Acquisition || Amazon acquires {{w|Santa Barbara, California}}-based [[w:semantics|semantic]] technology company {{w|Graphiq}} for an estimated US$50 million. Graphiq uses {{w|artificial intelligence}} to rapidly create interactive data-driven infographics.<ref>{{cite web |title=Amazon acquires Santa Barbara start-up Graphiq to try to bolster Alexa |url=https://www.latimes.com/business/technology/la-fi-tn-graphiq-amazon-20170719-story.html |website=latimes.com |accessdate=13 November 2020}}</ref>
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 +
| 2017 || July 27 || || Leadership || {{w|Jeff Bezos}} becomes the world's wealthiest person with an estimated net worth of just over US$90 billion.<ref>{{cite web|title=Jeff Bezos briefly dethrones Bill Gates as world's richest person|url=http://money.cnn.com/2017/07/27/technology/jeff-bezos-richest-man-amazon-gates/index.html|website=money.cnn.com|accessdate=28 April 2018}}</ref>
 
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| 2017 || August 2 || Personnel || Amazon conducts massive recruitment for 50,000 empty vacancies by hosting job fairs in a number of cities in the United States and offering full-time and part-time jobs in their fulfilment centers. To be hired, individuals are asked to show up in person at one of these centers.<ref>{{cite web|title=Looking for a Job? Amazon Is Hiring 50,000 People Today|url=http://fortune.com/2017/08/02/amazon-jobs-day-hiring-50000/|website=fortune.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Hundreds of hopeful applicants turn out for Amazon Jobs day|url=http://www.wivb.com/news/local-news/hundreds-of-hopeful-applicants-turn-out-for-amazon-jobs-day_20180314090929680/1042758667|website=wivb.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon Wants to Hire 50,000 People on Wednesday. Here's How to Apply and Get Hired (Instantly)|url=https://www.inc.com/bill-murphy-jr/amazon-50000-jobs-apply-expires-wednesday.html|website=inc.com|accessdate=28 April 2018}}</ref>
+
| 2017 || August 2 || || Staff || Amazon conducts massive recruitment for 50,000 empty vacancies by hosting job fairs in a number of cities in the United States and offering full-time and part-time jobs in their fulfilment centers. To be hired, individuals are asked to show up in person at one of these centers.<ref>{{cite web|title=Looking for a Job? Amazon Is Hiring 50,000 People Today|url=http://fortune.com/2017/08/02/amazon-jobs-day-hiring-50000/|website=fortune.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Hundreds of hopeful applicants turn out for Amazon Jobs day|url=http://www.wivb.com/news/local-news/hundreds-of-hopeful-applicants-turn-out-for-amazon-jobs-day_20180314090929680/1042758667|website=wivb.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon Wants to Hire 50,000 People on Wednesday. Here's How to Apply and Get Hired (Instantly)|url=https://www.inc.com/bill-murphy-jr/amazon-50000-jobs-apply-expires-wednesday.html|website=inc.com|accessdate=28 April 2018}}</ref>
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 +
| 2017 || August 23 || {{w|Walmart}}, {{w|Google}} || Competition || {{w|Google}} and {{w|Walmart}} partner with the purpose to offer Walmart products to people who shop on {{w|Google Express}}.<ref>{{cite web |title=Google and Walmart Partner With Eye on Amazon |url=https://www.nytimes.com/2017/08/23/technology/google-walmart-e-commerce-partnership.html |website=nytimes.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=Google and Walmart partner, with eye on Amazon |url=https://www.bizjournals.com/albuquerque/news/2017/08/23/google-and-walmart-partner-with-eye-on-amazon.html |website=bizjournals.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=America's Beer Distributors |url=https://www.nbwa.org/content/google-and-walmart-partner-eye-amazon |website=nbwa.org |accessdate=25 October 2020}}</ref>
 
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| 2017 || August 23 || Competition || {{w|Google}} and {{w|Walmart}} with the purpose to offer Walmart products to people who shop on {{w|Google Express}}.<ref>{{cite web |title=Google and Walmart Partner With Eye on Amazon |url=https://www.nytimes.com/2017/08/23/technology/google-walmart-e-commerce-partnership.html |website=nytimes.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=Google and Walmart partner, with eye on Amazon |url=https://www.bizjournals.com/albuquerque/news/2017/08/23/google-and-walmart-partner-with-eye-on-amazon.html |website=bizjournals.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=America's Beer Distributors |url=https://www.nbwa.org/content/google-and-walmart-partner-eye-amazon |website=nbwa.org |accessdate=25 October 2020}}</ref>
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| 2017 || August 24 || Amazon Hub || Service || Amazon Hub, a delivery locker for apartment lobbies, is launched in beta.<ref>{{cite web |title=Amazon’s new ‘Hub’ delivery locker system is already a hit in San Francisco apartment building |url=https://www.geekwire.com/2017/amazons-new-hub-delivery-locker-system-already-hit-san-francisco-apartment-building/ |website=geekwire.com |accessdate=4 November 2020}}</ref> || [[File:Amazon hub example.png|thumb|center|150px|An Amazon Hub at an apartment complex]]
 
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| 2017 || August 27 || Competition || Amazon spends its first day as the owner of a brick-and-mortar grocery chain cutting prices at Whole Foods Market as much as 43 percent for some products.<ref>{{cite web|title=Amazon Quickly Employs Its Ruthless Playbook on Whole Foods|url=https://www.bloomberg.com/gadfly/articles/2017-08-24/amazon-quickly-uses-its-ruthless-playbook-on-whole-foods|website=bloomberg.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Bye to 'Whole Paycheck'? New owner Amazon slashes Whole Foods prices|url=http://www.latimes.com/business/la-fi-amazon-whole-foods-20170828-story.html|website=latimes.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon is already heating up Charlotte’s grocery competition|url=http://www.charlotteobserver.com/news/business/biz-columns-blogs/whats-in-store/article169777257.html|website=charlotteobserver.com|accessdate=28 April 2018}}</ref>
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| 2017 || August 27 || || Competition || Amazon spends its first day as the owner of a brick-and-mortar grocery chain cutting prices at Whole Foods Market as much as 43 percent for some products.<ref>{{cite web|title=Amazon Quickly Employs Its Ruthless Playbook on Whole Foods|url=https://www.bloomberg.com/gadfly/articles/2017-08-24/amazon-quickly-uses-its-ruthless-playbook-on-whole-foods|website=bloomberg.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Bye to 'Whole Paycheck'? New owner Amazon slashes Whole Foods prices|url=http://www.latimes.com/business/la-fi-amazon-whole-foods-20170828-story.html|website=latimes.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon is already heating up Charlotte’s grocery competition|url=http://www.charlotteobserver.com/news/business/biz-columns-blogs/whats-in-store/article169777257.html|website=charlotteobserver.com|accessdate=28 April 2018}}</ref>
 
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| 2017 || September 20 || || Amazon announces the Echo Frame, an [[w:Amazon Alexa|Alexa]]-equipped set of smart glasses with no camera or display feature, but allowing wearers to ask their glasses to make a phone call, set a reminder or listen to a podcast.<ref>{{cite web |title=Amazon working on first wearables to interact with Alexa |url=https://www.ft.com/content/d7862042-9d9a-11e7-8cd4-932067fbf946 |website=ft.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=Amazon launches its first pair of smart glasses |url=https://citizen.co.za/lifestyle/technology/2184214/amazon-launches-its-first-pair-of-smart-glasses/ |website=citizen.co.za |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon launches its first pair of smart glasses |url=https://newatlas.com/wearables/amazo-first-smart-glasses-echo-frames/ |website=newatlas.com |accessdate=27 October 2020}}</ref>
+
| 2017 || September 20 || {{w|Amazon Echo}} || Product || Amazon announces the Echo Frame, an [[w:Amazon Alexa|Alexa]]-equipped set of smart glasses with no camera or display feature, but allowing wearers to ask their glasses to make a phone call, set a reminder or listen to a podcast.<ref>{{cite web |title=Amazon working on first wearables to interact with Alexa |url=https://www.ft.com/content/d7862042-9d9a-11e7-8cd4-932067fbf946 |website=ft.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=Amazon launches its first pair of smart glasses |url=https://citizen.co.za/lifestyle/technology/2184214/amazon-launches-its-first-pair-of-smart-glasses/ |website=citizen.co.za |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon launches its first pair of smart glasses |url=https://newatlas.com/wearables/amazo-first-smart-glasses-echo-frames/ |website=newatlas.com |accessdate=27 October 2020}}</ref>
 
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| 2017 || October 4 || || Amazon is ordered to pay nearly 250 million euros (US$294 million) by the {{w|European Union}} over ‘illegal tax advantage’, after the European Commission said the online retailer had received illegal tax benefits.<ref>{{cite web |title=Amazon is ordered to pay nearly $300 million by EU over ‘illegal tax advantage’ |url=https://www.cnbc.com/2017/10/04/amazon-eu-tax-bill-luxembourg-deal.html |website=cnbc.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=EU orders Amazon to repay $295 million in Luxembourg back taxes |url=https://www.reuters.com/article/us-eu-amazon-taxavoidance/eu-orders-amazon-to-repay-295-million-in-luxembourg-back-taxes-idUSKCN1C913S |website=reuters.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=EC orders Amazon to pay 250 million euros after receiving unfair tax deal |url=https://bnn-news.com/ec-orders-amazon-to-pay-250-million-euros-after-receiving-unfair-tax-deal-172715 |website=bnn-news.com |accessdate=24 October 2020}}</ref>
+
| 2017 || October 4 || || Legal || Amazon is ordered to pay nearly 250 million euros (US$294 million) by the {{w|European Union}} over ‘illegal tax advantage’, after the European Commission said the online retailer had received illegal tax benefits.<ref>{{cite web |title=Amazon is ordered to pay nearly $300 million by EU over ‘illegal tax advantage’ |url=https://www.cnbc.com/2017/10/04/amazon-eu-tax-bill-luxembourg-deal.html |website=cnbc.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=EU orders Amazon to repay $295 million in Luxembourg back taxes |url=https://www.reuters.com/article/us-eu-amazon-taxavoidance/eu-orders-amazon-to-repay-295-million-in-luxembourg-back-taxes-idUSKCN1C913S |website=reuters.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=EC orders Amazon to pay 250 million euros after receiving unfair tax deal |url=https://bnn-news.com/ec-orders-amazon-to-pay-250-million-euros-after-receiving-unfair-tax-deal-172715 |website=bnn-news.com |accessdate=24 October 2020}}</ref> || [[File:LUX Luxembourg Grund 015 2016.jpg|thumb|center|150px|Amazon European Headquarters, Luxembourg]]
 
|-
 
|-
| 2017 || October 11 || Product || Amazon releases Kindle Oasis, a waterproof audible-integrated e-reader.<ref>{{cite web|title=Amazon reveals waterproof, audiobook-enabled Kindle|url=http://www.wired.co.uk/article/kindle-oasis-uk-release-price|website=wired.co.uk|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon introduces a waterproof Kindle Oasis with a seven-inch screen and Audible playback|url=https://techcrunch.com/2017/10/11/amazon-introduces-a-waterproof-kindle-oasis-with-a-seven-inch-screen-and-audible-playback/|website=techcrunch.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon finally makes a waterproof Kindle, after 10 years of Kindles|url=https://www.theverge.com/2017/10/11/16453860/new-amazon-oasis-kindle-waterproof-10th-anniversary|website=theverge.com|accessdate=28 April 2018}}</ref>
+
| 2017 || October 11 || {{w|Amazon Kindle}} || Product || Amazon releases Kindle Oasis, a waterproof audible-integrated e-reader.<ref>{{cite web|title=Amazon reveals waterproof, audiobook-enabled Kindle|url=http://www.wired.co.uk/article/kindle-oasis-uk-release-price|website=wired.co.uk|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon introduces a waterproof Kindle Oasis with a seven-inch screen and Audible playback|url=https://techcrunch.com/2017/10/11/amazon-introduces-a-waterproof-kindle-oasis-with-a-seven-inch-screen-and-audible-playback/|website=techcrunch.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon finally makes a waterproof Kindle, after 10 years of Kindles|url=https://www.theverge.com/2017/10/11/16453860/new-amazon-oasis-kindle-waterproof-10th-anniversary|website=theverge.com|accessdate=28 April 2018}}</ref> || [[File:Kindle Oasis.jpg|thumb|center|150px]]
 
|-
 
|-
| 2017 || October 24 || Service || Amazon announces its Business Prime Shipping, a new paid membership program aimed at multi-user businesses in the United States and {{w|Germany}}.<ref>{{cite web|title=Amazon takes on office supply retailers with launch of Business Prime Shipping|url=https://techcrunch.com/2017/10/24/amazon-takes-on-office-supply-retailers-with-launch-of-business-prime-shipping/|website=techcrunch.com|accessdate=28 April 2018}}</ref>
+
| 2017 || October 24 || Amazon Business Prime Shipping || Service || Amazon announces its Business Prime Shipping, a new paid membership program aimed at multi-user businesses in the United States and {{w|Germany}}.<ref>{{cite web|title=Amazon takes on office supply retailers with launch of Business Prime Shipping|url=https://techcrunch.com/2017/10/24/amazon-takes-on-office-supply-retailers-with-launch-of-business-prime-shipping/|website=techcrunch.com|accessdate=28 April 2018}}</ref>
 
|-
 
|-
| 2017 || October 25 || Service || Amazon launches Amazon Key, allowing delivery drivers leave packages inside customers' front doors.  Available for Prime members, the new device unlocks the front door for package delivery and other trusted services, and is paired with the Amazon Cloud Cam, a $120 internet-connected security camera built by the company.<ref>{{cite web|title=Amazon Key is a new service that lets couriers unlock your front door|url=https://www.theverge.com/2017/10/25/16538834/amazon-key-in-home-delivery-unlock-door-prime-cloud-cam-smart-lock|website=theverge.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=New service gives Amazon a Key to your house for deliveries|url=https://www.seattletimes.com/business/amazon/amazon-adds-in-home-delivery-option-with-key-service-and-security-camera/|website=seattletimes.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon will start delivering packages into the homes of Prime members|url=https://www.recode.net/2017/10/25/16538828/amazon-key-in-home-delivery-prime-camera-lock|website=recode.net|accessdate=28 April 2018}}</ref>
+
| 2017 || October 25 || Amazon Key || Service || Amazon launches Amazon Key, allowing delivery drivers leave packages inside customers' front doors.  Available for Prime members, the new device unlocks the front door for package delivery and other trusted services, and is paired with the Amazon Cloud Cam, a $120 internet-connected security camera built by the company.<ref>{{cite web|title=Amazon Key is a new service that lets couriers unlock your front door|url=https://www.theverge.com/2017/10/25/16538834/amazon-key-in-home-delivery-unlock-door-prime-cloud-cam-smart-lock|website=theverge.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=New service gives Amazon a Key to your house for deliveries|url=https://www.seattletimes.com/business/amazon/amazon-adds-in-home-delivery-option-with-key-service-and-security-camera/|website=seattletimes.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon will start delivering packages into the homes of Prime members|url=https://www.recode.net/2017/10/25/16538828/amazon-key-in-home-delivery-prime-camera-lock|website=recode.net|accessdate=28 April 2018}}</ref>
 
|-
 
|-
| 2017 || October 25 || Personnel || Amazon reveals having 541,900 employees in the third quarter, up from a little more than 300,000 in the same period a year earlier.<ref>{{cite web|title=Amazon now has more than 500,000 employees|url=http://money.cnn.com/2017/10/26/technology/business/amazon-earnings/index.html|website=money.cnn.com|accessdate=28 April 2018}}</ref>
+
| 2017 || October 25 || || Staff || Amazon reveals having 541,900 employees in the third quarter, up from a little more than 300,000 in the same period a year earlier.<ref>{{cite web|title=Amazon now has more than 500,000 employees|url=http://money.cnn.com/2017/10/26/technology/business/amazon-earnings/index.html|website=money.cnn.com|accessdate=28 April 2018}}</ref>
 
|-
 
|-
| 2017 || November 1 || || Amazon adds an {{w|augmented reality}} shopping feature to its {{w|iOS}} mobile app that allows users to virtually view a variety of products, including small kitchen appliances, electronics gear and toys, etc.<ref>{{cite web |title=Amazon adds an AR shopping feature to its iOS app |url=https://techcrunch.com/2017/11/01/amazon-adds-an-ar-shopping-feature-to-its-ios-app/ |website=techcrunch.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=Amazon turns to Apple for AR shopping app |url=https://www.retaildive.com/news/amazon-turns-to-apple-for-ar-shopping-app/509844/ |website=retaildive.com |accessdate=24 October 2020}}</ref>
+
| 2017 || November 1 || || Service || Amazon adds an {{w|augmented reality}} shopping feature to its {{w|iOS}} mobile app that allows users to virtually view a variety of products, including small kitchen appliances, electronics gear and toys, etc.<ref>{{cite web |title=Amazon adds an AR shopping feature to its iOS app |url=https://techcrunch.com/2017/11/01/amazon-adds-an-ar-shopping-feature-to-its-ios-app/ |website=techcrunch.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=Amazon turns to Apple for AR shopping app |url=https://www.retaildive.com/news/amazon-turns-to-apple-for-ar-shopping-app/509844/ |website=retaildive.com |accessdate=24 October 2020}}</ref>
 
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|-
| 2017 || November 13 || || Amazon closes an estimated US$250 million deal to acquire global TV rights to {{w|The Lord of the Rings}}, based on the fantasy novels by {{w|J.R.R. Tolkien}}. The series would be produced by Amazon Studios in cooperation with the [[w:The Tolkien Trust|Tolkien Estate and Trust]], {{w|HarperCollins}}, and {{w|New Line Cinema}}, a division of {{w|Warner Bros.}}, which produced the movie franchise.<ref>{{cite web|title=Amazon is making a ‘Lord of the Rings’ prequel series|url=https://techcrunch.com/2017/11/13/amazon-is-making-a-lord-of-the-rings-prequel-series/|website=techcrunch.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon Sets ‘The Lord of the Rings’ TV Series In Mega Deal With Multi-Season Commitment|url=http://deadline.com/2017/11/amazon-the-lord-of-the-rings-tv-series-multi-season-commitment-1202207065/|website=deadline.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Why Amazon Just Spent a Fortune to Turn Lord of the Rings Into TV|url=https://www.theatlantic.com/business/archive/2017/11/amazon-and-the-myth-of-moneyball-media/545792/|website=theatlantic.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Lord of the Rings TV series gets multi-season order at Amazon|url=http://ew.com/tv/2017/11/13/lord-of-the-rings-tv-series/|website=ew.com|accessdate=28 April 2018}}</ref>
+
| 2017 || November 13 || || Acquisition || Amazon closes an estimated US$250 million deal to acquire global TV rights to ''{{w|The Lord of the Rings}}'', based on the fantasy novels by {{w|J.R.R. Tolkien}}. The series would be produced by Amazon Studios in cooperation with the [[w:The Tolkien Trust|Tolkien Estate and Trust]], {{w|HarperCollins}}, and {{w|New Line Cinema}}, a division of {{w|Warner Bros.}}, which produced the movie franchise.<ref>{{cite web|title=Amazon is making a ‘Lord of the Rings’ prequel series|url=https://techcrunch.com/2017/11/13/amazon-is-making-a-lord-of-the-rings-prequel-series/|website=techcrunch.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon Sets ‘The Lord of the Rings’ TV Series In Mega Deal With Multi-Season Commitment|url=http://deadline.com/2017/11/amazon-the-lord-of-the-rings-tv-series-multi-season-commitment-1202207065/|website=deadline.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Why Amazon Just Spent a Fortune to Turn Lord of the Rings Into TV|url=https://www.theatlantic.com/business/archive/2017/11/amazon-and-the-myth-of-moneyball-media/545792/|website=theatlantic.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Lord of the Rings TV series gets multi-season order at Amazon|url=http://ew.com/tv/2017/11/13/lord-of-the-rings-tv-series/|website=ew.com|accessdate=28 April 2018}}</ref>
 
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|-
| 2017 || November 27 || Product || Amazon announces Amazon Sumerian, a platform for developers to build and host {{w|virtual reality}}, {{w|augmented reality}}, and 3D apps quickly and with minimal coding, for smartphones and tablets, head-based displays, digital signage and web browsers.<ref>{{cite web|title=AWS launches Amazon Sumerian to build AR, VR and 3D apps quickly|url=https://techcrunch.com/2017/11/27/aws-announces-amazon-sumerian-for-building-ar-vr-and-3d-apps-quickly/|website=techcrunch.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon Takes a Trip In Virtual and Augmented Reality|url=http://fortune.com/2017/11/27/amazon-virtual-reality-augmented-sumerian/|website=fortune.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon Expands Its Influence On Video Infrastructure, Releases Publisher Workflow Tools|url=https://adexchanger.com/digital-tv/amazon-expands-influence-video-infrastructure-releases-publisher-workflow-tools/|website=adexchanger.com|accessdate=28 April 2018}}</ref>
+
| 2017 || November 27 || Amazon Sumerian || Product || Amazon announces Amazon Sumerian, a platform for developers to build and host {{w|virtual reality}}, {{w|augmented reality}}, and 3D apps quickly and with minimal coding, for smartphones and tablets, head-based displays, digital signage and web browsers.<ref>{{cite web|title=AWS launches Amazon Sumerian to build AR, VR and 3D apps quickly|url=https://techcrunch.com/2017/11/27/aws-announces-amazon-sumerian-for-building-ar-vr-and-3d-apps-quickly/|website=techcrunch.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon Takes a Trip In Virtual and Augmented Reality|url=http://fortune.com/2017/11/27/amazon-virtual-reality-augmented-sumerian/|website=fortune.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon Expands Its Influence On Video Infrastructure, Releases Publisher Workflow Tools|url=https://adexchanger.com/digital-tv/amazon-expands-influence-video-infrastructure-releases-publisher-workflow-tools/|website=adexchanger.com|accessdate=28 April 2018}}</ref>
 
|-
 
|-
| 2017 || December 4 || International expansion ||  Amazon offically launches in {{w|Australia}}, expanding the local online product range to more than 20 consumer categories, including books, computers, music, clothing, accessories, home improvement, consumer electronics, kitchen goods and baby products.<ref>{{cite web|title=Amazon Marketplace launches in Australia, local retailers brace for onslaught|url=http://www.abc.net.au/news/2017-12-05/amazon-launches-australian-service-threatens-local-retailers/9225160|website=abc.net.au|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon Opened In Australia, And Nothing Has Changed -- Yet|url=https://www.forbes.com/sites/salvatorebabones/2017/12/05/amazon-opened-in-australia-and-nothing-has-changed-yet/#19dcf060677d|website=forbes.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon Australia’s prices are not that great|url=http://www.news.com.au/finance/business/retail/amazon-australias-prices-are-not-that-great/news-story/385655d519de46528b08712e61167afc|website=news.com.au|accessdate=28 April 2018}}</ref>
+
| 2017 || December 4 || <code>amazon.com.au</code> || International expansion ||  Amazon offically launches in {{w|Australia}}, expanding the local online product range to more than 20 consumer categories, including books, computers, music, clothing, accessories, home improvement, consumer electronics, kitchen goods and baby products.<ref>{{cite web|title=Amazon Marketplace launches in Australia, local retailers brace for onslaught|url=http://www.abc.net.au/news/2017-12-05/amazon-launches-australian-service-threatens-local-retailers/9225160|website=abc.net.au|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon Opened In Australia, And Nothing Has Changed -- Yet|url=https://www.forbes.com/sites/salvatorebabones/2017/12/05/amazon-opened-in-australia-and-nothing-has-changed-yet/#19dcf060677d|website=forbes.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon Australia’s prices are not that great|url=http://www.news.com.au/finance/business/retail/amazon-australias-prices-are-not-that-great/news-story/385655d519de46528b08712e61167afc|website=news.com.au|accessdate=28 April 2018}}</ref>
 
|-
 
|-
| 2017 || December 22 || Acquisition || Amazon acquires smart camera and doorbell startup Blink, a venture-capital backed company that makes home security cameras.<ref>{{cite web|title=Amazon buys smart camera and doorbell startup Blink|url=https://www.theverge.com/circuitbreaker/2017/12/22/16810516/amazon-blink-acquisition-smart-camera-doorbell-company|website=theverge.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon is one step closer to making deliveries inside your home|url=https://qz.com/1164279/amazon-amzn-buys-blink-bringing-it-closer-to-delivering-inside-your-home/|website=qz.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon acquires connected camera and doorbell startup Blink|url=https://techcrunch.com/2017/12/22/amazon-acquires-connected-camera-and-doorbell-startup-blink/|website=techcrunch.com|accessdate=28 April 2018}}</ref>
+
| 2017 || December 14 || {{w|Amazon Mechanical Turk}} || Service || A study of 3.8 million tasks completed by 2,767 workers on Amazon's Mechanical Turk shows that "workers earned a median hourly wage of about $2 an hour" with 4 percent of workers earning more than $7.25 per hour.<ref>{{cite web |title=A Data-Driven Analysis of Workers' Earnings on Amazon Mechanical Turk |url=https://arxiv.org/abs/1712.05796 |website=arxiv.org |accessdate=22 November 2020}}</ref> 
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| 2017 || December 22 || Blink || Acquisition || Amazon acquires smart camera and doorbell startup Blink, a venture-capital backed company that makes home security cameras.<ref>{{cite web|title=Amazon buys smart camera and doorbell startup Blink|url=https://www.theverge.com/circuitbreaker/2017/12/22/16810516/amazon-blink-acquisition-smart-camera-doorbell-company|website=theverge.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon is one step closer to making deliveries inside your home|url=https://qz.com/1164279/amazon-amzn-buys-blink-bringing-it-closer-to-delivering-inside-your-home/|website=qz.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon acquires connected camera and doorbell startup Blink|url=https://techcrunch.com/2017/12/22/amazon-acquires-connected-camera-and-doorbell-startup-blink/|website=techcrunch.com|accessdate=28 April 2018}}</ref> || [[File:Blink Home logo.png|thumb|center|150px]]
 
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|-
| 2018 || January 19 || Pricing || Amazon raises the price of monthly {{w|Amazon Prime}} memberships in the {{w|United States}} by US$2 to US$12.99, in a bid to push more people to an annual plan.<ref>{{cite web |title=Amazon raises monthly Prime price in US |url=https://www.bbc.com/news/business-42753879 |website=bbc.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=Amazon Prime cost jumps nearly 20 percent for monthly subscription |url=https://www.cnet.com/news/amazon-raises-us-monthly-prime-subscription-18-percent/ |website=cnet.com |accessdate=25 October 2020}}</ref>
+
| 2018 || January 19 || {{w|Amazon Prime}} || Pricing || Amazon raises the price of monthly {{w|Amazon Prime}} memberships in the {{w|United States}} by US$2 to US$12.99, in a bid to push more people to an annual plan.<ref>{{cite web |title=Amazon raises monthly Prime price in US |url=https://www.bbc.com/news/business-42753879 |website=bbc.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=Amazon Prime cost jumps nearly 20 percent for monthly subscription |url=https://www.cnet.com/news/amazon-raises-us-monthly-prime-subscription-18-percent/ |website=cnet.com |accessdate=25 October 2020}}</ref>
 
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| 2018 || January 22 || || Amazon opens its first checkout-free grocery store to the public in {{w|Seattle}}. The shop, known as Amazon Go, relies on cameras and sensors to track what shoppers remove from the shelves, and what they put back. Customers are billed after leaving using a credit card on file.<ref>{{cite web |title=Amazon's first checkout-free grocery store opens on Monday |url=https://www.theguardian.com/business/2018/jan/21/amazons-first-automated-store-opens-to-public-on-monday |website=theguardian.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=amazon go's first checkout-free grocery store opens in seattle |url=https://www.designboom.com/technology/amazon-go-grocery-store-seattle-01-22-2018/ |website=designboom.com |accessdate=25 October 2020}}</ref>         
+
| 2018 || January 22 || Amazon Go || Service || Amazon opens its first checkout-free grocery store to the public in {{w|Seattle}}. The shop, known as Amazon Go, relies on cameras and sensors to track what shoppers remove from the shelves, and what they put back. Customers are billed after leaving using a credit card on file.<ref>{{cite web |title=Amazon's first checkout-free grocery store opens on Monday |url=https://www.theguardian.com/business/2018/jan/21/amazons-first-automated-store-opens-to-public-on-monday |website=theguardian.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=amazon go's first checkout-free grocery store opens in seattle |url=https://www.designboom.com/technology/amazon-go-grocery-store-seattle-01-22-2018/ |website=designboom.com |accessdate=25 October 2020}}</ref> || [[File:Amazon Go Grocery - 610 Pike Street, Seattle - interior with carts and shelves.jpg|thumb|center|150px|Interior of the first Amazon Go Grocery store in Seattle]]          
 
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| 2018 || January 30 || Partnership || Amazon, {{w|Berkshire Hathaway}} and {{w|JPMorgan Chase}} announce partnership to form a not-for-profit health care venture to lower health care costs for their employees in the {{w|United States}}. According to the companies, the initial focus of the independent company would be on technology that will provide their employees and their families with simplified and high-quality health care at accessible costs.<ref>{{cite web|title=Amazon, Berkshire Hathaway, JPMorgan Chase Partner to Shake Up Health Care Industry|url=http://variety.com/2018/biz/news/amazon-jeff-bezos-berkshire-hathaway-warren-buffet-jp-morgan-health-care-1202681473/|website=variety.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon, Berkshire, JPMorgan Link Up to Form New Health-Care Company|url=https://www.bloomberg.com/news/articles/2018-01-30/amazon-berkshire-jpmorgan-to-set-up-a-health-company-for-staff|website=bloomberg.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon, Berkshire Hathaway and J.P. Morgan Are Forming a Non-Profit Health Care Venture|url=http://fortune.com/2018/01/30/amazon-berkshire-hathaway-jpmorgan-nonprofit-healthcare/|website=http://fortune.com|accessdate=28 April 2018}}</ref>
+
| 2018 || January 30 || {{w|Berkshire Hathaway}}, {{w|JPMorgan Chase}} || Partnership || Amazon, {{w|Berkshire Hathaway}} and {{w|JPMorgan Chase}} announce partnership to form a not-for-profit health care venture to lower health care costs for their employees in the {{w|United States}}. According to the companies, the initial focus of the independent company would be on technology that will provide their employees and their families with simplified and high-quality health care at accessible costs.<ref>{{cite web|title=Amazon, Berkshire Hathaway, JPMorgan Chase Partner to Shake Up Health Care Industry|url=http://variety.com/2018/biz/news/amazon-jeff-bezos-berkshire-hathaway-warren-buffet-jp-morgan-health-care-1202681473/|website=variety.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon, Berkshire, JPMorgan Link Up to Form New Health-Care Company|url=https://www.bloomberg.com/news/articles/2018-01-30/amazon-berkshire-jpmorgan-to-set-up-a-health-company-for-staff|website=bloomberg.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon, Berkshire Hathaway and J.P. Morgan Are Forming a Non-Profit Health Care Venture|url=http://fortune.com/2018/01/30/amazon-berkshire-hathaway-jpmorgan-nonprofit-healthcare/|website=http://fortune.com|accessdate=28 April 2018}}</ref>
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| 2018 || January 30 || {{w|Amazon Spheres}} || Facility || The {{w|Amazon Spheres}}, a complex consisting in three spherical conservatories, opens to employees and limited public access. It is located at the Amazon headquarters campus in {{w|Seattle}}.<ref>{{cite web |title=The hard-to-miss Amazon Spheres are both a workplace and a jungle, a pre-opening-day tour reveals. |url=https://www.seattletimes.com/business/amazon/take-a-look-inside-amazons-spheres-as-they-get-set-for-next-weeks-opening/ |website=seattletimes.com |accessdate=12 November 2020}}</ref><ref>{{cite web |title=‘Happy’ plants in the spotlight as CEO Jeff Bezos, luminaries open Amazon’s Spheres |url=https://www.seattletimes.com/business/amazon/happy-plants-in-the-spotlight-as-luminaries-open-amazons-spheres/ |website=seattletimes.com |accessdate=12 November 2020}}</ref> || [[File:Amazon Spheres 05.jpg|thumb|center|150px|Amazon Spheres from the Sixth Avenue side, Seattle]]
 
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| 2018 || February 9 || Service || Amazon announces launch of a delivery service for businesses, positioning itself to compete directly with United Parcel Service Inc. and FedEx Corp.<ref>{{cite web |title=Amazon to Launch Delivery Service That Would Vie With FedEx, UPS |url=https://www.wsj.com/articles/amazon-to-launch-delivery-service-that-would-vie-with-fedex-ups-1518175920 |website=wsj.com |accessdate=1 October 2020}}</ref>
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| 2018 || February 9 || Shipping with Amazon || Service || Amazon announces launch of a delivery service for businesses, positioning itself to compete directly with United Parcel Service Inc. and FedEx Corp.<ref>{{cite web |title=Amazon to Launch Delivery Service That Would Vie With FedEx, UPS |url=https://www.wsj.com/articles/amazon-to-launch-delivery-service-that-would-vie-with-fedex-ups-1518175920 |website=wsj.com |accessdate=1 October 2020}}</ref>
 
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| 2018 || February 27 || Acquisition || Amazon acquires video doorbell and home security camera maker Ring for a reported US$1 billion.<ref>{{cite web |title=Amazon buys smart doorbell maker Ring for a reported $1 billion |url=https://www.cnbc.com/2018/02/27/amazon-buys-ring-the-smart-door-bell-maker-it-backed-through-alexa-fund.html |website=cnbc.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=Amazon is buying smart doorbell maker Ring |url=https://techcrunch.com/2018/02/27/amazon-is-buying-smart-doorbell-maker-ring/ |website=techcrunch.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Amazon buys video doorbell firm Ring for over $1bn |url=https://www.theguardian.com/technology/2018/feb/28/amazon-buys-video-doorbell-ring-smart-home-delivery |website=theguardian.com |accessdate=25 October 2020}}</ref>
+
| 2018 || February 27 || Ring || Acquisition || Amazon acquires video doorbell and home security camera maker Ring for a reported US$1 billion.<ref>{{cite web |title=Amazon buys smart doorbell maker Ring for a reported $1 billion |url=https://www.cnbc.com/2018/02/27/amazon-buys-ring-the-smart-door-bell-maker-it-backed-through-alexa-fund.html |website=cnbc.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=Amazon is buying smart doorbell maker Ring |url=https://techcrunch.com/2018/02/27/amazon-is-buying-smart-doorbell-maker-ring/ |website=techcrunch.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Amazon buys video doorbell firm Ring for over $1bn |url=https://www.theguardian.com/technology/2018/feb/28/amazon-buys-video-doorbell-ring-smart-home-delivery |website=theguardian.com |accessdate=25 October 2020}}</ref> || [[File:Ring video doorbell.jpg|thumb|center|150px|The Ring video doorbell, mounted next to the front door of a house]]
 +
|-
 +
| 2018 || February || {{w|Amazon Mechanical Turk}} || Service || Research shows that while there are over 100,000 workers available on the {{w|Amazon Mechanical Turk}} platform at any time, only around 2000 are actively working.<ref name="Djellel 2018">{{cite journal |last1=Djellel |first1=Difallah |last2=Filatova |first2=Elena |last3=Ipeirotis |first3=Panos |title=Demographics and dynamics of mechanical turk workers |journal=Proceedings of the Eleventh ACM International Conference on Web Search and Data Mining |date=2018 |pages=135–143 }}</ref><ref>{{cite web |title=WSDM '18: Proceedings of the Eleventh ACM International Conference on Web Search and Data Mining |url=https://dl.acm.org/doi/proceedings/10.1145/3159652 |website=dl.acm.org |accessdate=22 November 2020}}</ref>
 
|-
 
|-
| 2018 || March 2 || || "After weeks of silence, Amazon's retail team informed Nest employees on a conference call late last year that it would not list any of the newer Nest products recently announced by the company, according to a person familiar with the call. The products in question include the latest Nest thermostat and the Nest Secure home security system, among others."<ref>{{cite web |title=Amazon will stop selling Nest smart home devices, escalating its war with Google |url=https://www.businessinsider.com/amazon-wont-sell-nest-products-from-google-2018-3 |website=businessinsider.com |accessdate=1 October 2020}}</ref>  
+
| 2018 || March 2 || {{w|Google}} || Competition || Amazon announces the decision not to sell any of the newer products from Google’s smart home division [[w:Google Nest|Nest]], in a move to compete over the future of the {{w|smart home}}, in which both Google and Amazon rival in video devices and services.<ref>{{cite web |title=Amazon will stop selling Nest smart home devices, escalating its war with Google |url=https://www.businessinsider.com/amazon-wont-sell-nest-products-from-google-2018-3 |website=businessinsider.com |accessdate=1 October 2020}}</ref><ref>{{cite web |title=Amazon Won’t Sell New Products From Google’s Nest |url=https://fortune.com/2018/03/03/amazon-wont-sell-google-nest-products/ |website=fortune.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Amazon will soon stop selling all Nest products |url=https://www.theverge.com/2018/3/3/17074844/amazon-stopping-nest-sales |website=theverge.com |accessdate=30 October 2020}}</ref>  
 
|-
 
|-
| 2018 || March 6 || Leadership || {{w|Jeff Bezos}} is formally designated the wealthiest person in the world, with a registered net worth of $112 billion by ''{{w|Forbes}}'', becoming the first [[w:billionaire|centi-billionaire]].<ref>{{cite web|title=As Trump slumps down Forbes annual list of billionaires, Bezos rises to the top|url=https://www.nbcnews.com/business/business-news/trump-slumps-down-forbes-annual-list-billionaires-bezos-rises-top-n854141|website=nbcnews.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Jeff Bezos Had a Record-Breaking One-Year Net Worth Jump|url=http://fortune.com/2018/03/09/jeff-bezos-net-worth-jump/|website=fortune.com|accessdate=28 April 2018}}</ref>
+
| 2018 || March 6 || || Leadership || {{w|Jeff Bezos}} is formally designated the wealthiest person in the world, with a registered net worth of $112 billion by ''{{w|Forbes}}'', becoming the first [[w:billionaire|centi-billionaire]].<ref>{{cite web|title=As Trump slumps down Forbes annual list of billionaires, Bezos rises to the top|url=https://www.nbcnews.com/business/business-news/trump-slumps-down-forbes-annual-list-billionaires-bezos-rises-top-n854141|website=nbcnews.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Jeff Bezos Had a Record-Breaking One-Year Net Worth Jump|url=http://fortune.com/2018/03/09/jeff-bezos-net-worth-jump/|website=fortune.com|accessdate=28 April 2018}}</ref>
 
|-
 
|-
| 2018 || March 9 || || Amazon adds follow-up mode for [[w:Amazon Alexa|Alexa]], which allows users to ask multiple questions in succession without the need to repeat the "Alexa" wake up word.<ref>{{cite web |title=Amazon adds follow-up mode for Alexa to let you make back-to-back requests |url=https://www.theverge.com/2018/3/9/17101330/amazon-alexa-follow-up-mode-back-to-back-requests |website=theverge.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Alexa's new Follow-Up Mode can handle back-to-back requests |url=https://www.cnet.com/news/alexas-new-follow-up-mode-can-handle-back-to-back-requests/ |website=cnet.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon's Alexa Gains Follow-Up Mode for Back-to-Back Requests Without Repeating Wake Word |url=https://www.macrumors.com/2018/03/09/amazon-alexa-follow-up-mode/ |website=macrumors.com |accessdate=29 October 2020}}</ref>
+
| 2018 || March 9 || {{w|Amazon Alexa}} || Product || Amazon adds follow-up mode for [[w:Amazon Alexa|Alexa]], which allows users to ask multiple questions in succession without the need to repeat the "Alexa" wake up word.<ref>{{cite web |title=Amazon adds follow-up mode for Alexa to let you make back-to-back requests |url=https://www.theverge.com/2018/3/9/17101330/amazon-alexa-follow-up-mode-back-to-back-requests |website=theverge.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Alexa's new Follow-Up Mode can handle back-to-back requests |url=https://www.cnet.com/news/alexas-new-follow-up-mode-can-handle-back-to-back-requests/ |website=cnet.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon's Alexa Gains Follow-Up Mode for Back-to-Back Requests Without Repeating Wake Word |url=https://www.macrumors.com/2018/03/09/amazon-alexa-follow-up-mode/ |website=macrumors.com |accessdate=29 October 2020}}</ref>
 
|-
 
|-
| 2018 || March 12 || || Amazon introduces feature that lets users place calls through [[w:Amazon Alexa|Alexa]]-enabled tablets.<ref>{{cite web |title=Amazon now lets you place calls through Alexa-enabled tablets |url=https://www.theverge.com/2018/3/12/17109418/amazon-alexa-calls-messages-tablets-fire-ipads |website=theverge.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Alexa lets you make calls, send messages from your tablet |url=https://www.cnet.com/news/amazon-alexa-makes-calls-with-your-tablet-easier/ |website=cnet.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=How to Make an Alexa Call on Your iPad, Android or Fire Tablet |url=https://www.laptopmag.com/articles/how-to-alexa-call-on-tablet |website=laptopmag.com |accessdate=27 October 2020}}</ref>
+
| 2018 || March 12 || {{w|Amazon Alexa}} || Product || Amazon introduces feature that lets users place calls through [[w:Amazon Alexa|Alexa]]-enabled tablets.<ref>{{cite web |title=Amazon now lets you place calls through Alexa-enabled tablets |url=https://www.theverge.com/2018/3/12/17109418/amazon-alexa-calls-messages-tablets-fire-ipads |website=theverge.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Alexa lets you make calls, send messages from your tablet |url=https://www.cnet.com/news/amazon-alexa-makes-calls-with-your-tablet-easier/ |website=cnet.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=How to Make an Alexa Call on Your iPad, Android or Fire Tablet |url=https://www.laptopmag.com/articles/how-to-alexa-call-on-tablet |website=laptopmag.com |accessdate=27 October 2020}}</ref>
 
|-
 
|-
| 2018 || March 20 || Financial || Amazon becomes the second most valuable publicly traded company in the Unted States, surpassing {{w|Google}} for the first time.<ref>{{cite web |title=Amazon is now second most valuable U.S.-listed company, tops Alphabet |url=https://www.reuters.com/article/us-amazon-com-stocks-alphabet-idUSKBN1GW318 |website=reuters.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=First Microsoft, Now Alphabet. Amazon Passes Another Giant to Become The Second Most Valuable U.S. Company |url=https://fortune.com/2018/03/21/amazon-second-most-valuable-company-after-apple/ |website=fortune.com |accessdate=29 October 2020}}</ref>
+
| 2018 || March 20 || || Financial || Amazon becomes the second most valuable publicly traded company in the Unted States, surpassing {{w|Google}} for the first time.<ref>{{cite web |title=Amazon is now second most valuable U.S.-listed company, tops Alphabet |url=https://www.reuters.com/article/us-amazon-com-stocks-alphabet-idUSKBN1GW318 |website=reuters.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=First Microsoft, Now Alphabet. Amazon Passes Another Giant to Become The Second Most Valuable U.S. Company |url=https://fortune.com/2018/03/21/amazon-second-most-valuable-company-after-apple/ |website=fortune.com |accessdate=29 October 2020}}</ref>
 
|-
 
|-
| 2018 || March 22 || || "Amazon is issued patent for delivery drones that can react to screaming voices, flailing arms"<ref>{{cite web |title=Amazon is issued patent for delivery drones that can react to screaming voices, flailing arms |url=https://www.washingtonpost.com/news/the-switch/wp/2018/03/22/amazon-issued-patent-for-delivery-drones-that-can-react-to-screaming-flailing-arms/ |website=washingtonpost.com}}</ref>   
+
| 2018 || March 22 || || {{w|Intellectual property}} || Amazon is granted a patent for a delivery drone that can respond to human gestures, including screaming voices, and flailing arms.<ref>{{cite web |title=Amazon is issued patent for delivery drones that can react to screaming voices, flailing arms |url=https://www.washingtonpost.com/news/the-switch/wp/2018/03/22/amazon-issued-patent-for-delivery-drones-that-can-react-to-screaming-flailing-arms/ |website=washingtonpost.com}}</ref><ref>{{cite web |title=Amazon issued patent for delivery drones that can react to screaming, flailing arms |url=https://www.smh.com.au/technology/amazon-issued-patent-for-delivery-drones-that-can-react-to-screaming-flailing-arms-20180323-p4z5t6.html |website=smh.com.au |accessdate=13 November 2020}}</ref><ref>{{cite web |title=Amazon receives patent for delivery drone that reacts to screaming voices and flailing arms |url=https://dronedj.com/2018/03/26/amazon-receives-patent-for-delivery-drone-that-reacts-to-screaming-voices-and-flailing-arms/ |website=dronedj.com |accessdate=13 November 2020}}</ref>   
 
|-
 
|-
| 2018 || April 16 || || "Amazon warehouse workers skip bathroom breaks to keep their jobs, says report"<ref>{{cite web |title=Amazon warehouse workers skip bathroom breaks to keep their jobs, says report |url=https://www.theverge.com/2018/4/16/17243026/amazon-warehouse-jobs-worker-conditions-bathroom-breaks |website=theverge.com |accessdate=12 October 2020}}</ref>
+
| 2018 || April 16 || || Staff || A survey finds that 74 percent of Amazon workers polled said they are afraid to take bathroom breaks for fear of missing their targets and keep their jobs.<ref>{{cite web |title=Amazon warehouse workers skip bathroom breaks to keep their jobs, says report |url=https://www.theverge.com/2018/4/16/17243026/amazon-warehouse-jobs-worker-conditions-bathroom-breaks |website=theverge.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Report: Amazon workers skip toilet breaks to keep their jobs |url=https://www.statista.com/chart/13554/report_-amazon-workers-skip-toilet-breaks-to-keep-their-jobs/ |website=statista.com |accessdate=12 November 2020}}</ref><ref>{{cite web |title=Amazon warehouse workers skip bathroom breaks to keep their jobs, says report |url=https://www.moneycontrol.com/news/world/amazon-warehouse-workers-skip-bathroom-breaks-to-keep-their-jobs-says-report-2550795.html |website=moneycontrol.com |accessdate=12 November 2020}}</ref>
 
|-
 
|-
| 2018 || April 17 || || "Amazon Launches the International Shopping Experience in the Amazon Shopping App"<ref>{{cite web |title=Amazon Launches the International Shopping Experience in the Amazon Shopping App |url=https://www.businesswire.com/news/home/20180417005209/en/Amazon-Launches-the-International-Shopping-Experience-in-the-Amazon-Shopping-App |website=businesswire.com |accessdate=12 October 2020}}</ref>
+
| 2018 || April 17 || International Shopping Experience || Service || Amazon launches its International Shopping Experience, a feature that allows international customers to browse and shop for over 45 million items which can be shipped to their country from the United States. The service becomes available in the Amazon Shopping App.<ref>{{cite web |title=Amazon Launches the International Shopping Experience in the Amazon Shopping App |url=https://www.businesswire.com/news/home/20180417005209/en/Amazon-Launches-the-International-Shopping-Experience-in-the-Amazon-Shopping-App |website=businesswire.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Amazon Launches an International Shopping Experience |url=https://www.makeuseof.com/tag/amazon-international-shopping-experience/ |website=makeuseof.com |accessdate=13 November 2020}}</ref><ref>{{cite web |title=Amazon launches new international shopping app feature |url=https://www.iol.co.za/business-report/companies/amazon-launches-new-international-shopping-app-feature-14536129 |website=iol.co.za |accessdate=13 November 2020}}</ref>
 
|-
 
|-
| 2018 || April 18 || || "Amazon Prime Has More Than 100 Million Members"<ref>{{cite web |title=Amazon Prime Has More Than 100 Million Members |url=https://www.wsj.com/articles/amazon-prime-has-more-than-100-million-members-1524088630 |website=wsj.com |accessdate=12 October 2020}}</ref>
+
| 2018 || April 18 || {{w|Amazon Prime}} || Market size || {{w|Amazon Prime}} surpasses 100 million members.<ref>{{cite web |title=Amazon Prime Has More Than 100 Million Members |url=https://www.wsj.com/articles/amazon-prime-has-more-than-100-million-members-1524088630 |website=wsj.com |accessdate=12 October 2020}}</ref>
 
|-
 
|-
| 2018 || April 26 || || "Amazon is now selling home security services, including installations and no monthly fees"<ref>{{cite web |title=Amazon is now selling home security services, including installations and no monthly fees |url=https://techcrunch.com/2018/04/26/amazon-is-now-selling-home-security-services-including-installations-and-no-monthly-fees/ |website=techcrunch.com |accessdate=12 October 2020}}</ref>
+
| 2018 || April 26 || Amazon Smart Home Services || Service || Amazon starts selling home security services, including installations and no monthly fees. Features include a siren, motion/contact sensors, safety sensors, cameras, an Echo Dot, indoor lighting, video doorbell and outdoor lighting.<ref>{{cite web |title=Amazon is now selling home security services, including installations and no monthly fees |url=https://techcrunch.com/2018/04/26/amazon-is-now-selling-home-security-services-including-installations-and-no-monthly-fees/ |website=techcrunch.com |accessdate=12 October 2020}}</ref>
 
|-
 
|-
| 2018 || May 5 || Leadership || {{w|Jeff Bezos}} says Amazon is not his "most important work", but {{w|Blue Origin}}, his then secretive rocket company that builds, tests, and launches reusable rockets and spaceships.<ref>{{cite web |title=Jeff Bezos says Amazon is not his 'most important work.' It's this secretive rocket company that toils in the Texas desert. |url=https://www.businessinsider.com/jeff-bezos-blue-origin-rocket-company-most-important-2018-4 |website=businessinsider.com |accessdate=12 October 2020}}</ref>   
+
| 2018 || May 5 || {{w|Blue Origin}} || Leadership || {{w|Jeff Bezos}} says Amazon is not his "most important work", but {{w|Blue Origin}}, his then secretive rocket company that builds, tests, and launches reusable rockets and spaceships.<ref>{{cite web |title=Jeff Bezos says Amazon is not his 'most important work.' It's this secretive rocket company that toils in the Texas desert. |url=https://www.businessinsider.com/jeff-bezos-blue-origin-rocket-company-most-important-2018-4 |website=businessinsider.com |accessdate=12 October 2020}}</ref>   
 
|-
 
|-
| 2018 || May 9 || Competition || Walmart completes a US$16 billion investment in {{w|Bangalore}}-based e-commerce company Flipkart, becoming the majority owner of the company, and expanding its rivalry with Amazon in {{w|India}}.<ref>{{cite web |title=Walmart buys Flipkart for $16 billion, shifts battle with Amazon to India |url=https://www.livemint.com/Companies/PltclXOj0whPWMGUFWqs9O/Walmart-buys-controlling-stake-in-Flipkart-for-16-billion.html |website=livemint.com}}</ref><ref>{{cite web |title=Walmart completes its $16 billion acquisition of Flipkart |url=https://techcrunch.com/2018/08/20/walmart-flipkart-deal-done/ |website=techcrunch.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Walmart acquires Flipkart for $16 billion in world’s largest ecommerce deal |url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/walmart-acquires-flipkart-for-16-bn-worlds-largest-ecommerce-deal/articleshow/64095145.cms?from=mdr |website=economictimes.indiatimes.com |accessdate=25 October 2020}}</ref>
+
| 2018 || May 9 || {{w|Walmart}} || Competition || {{w|Walmart}} completes a US$16 billion investment in {{w|Bangalore}}-based e-commerce company Flipkart, becoming the majority owner of the company, and expanding its rivalry with Amazon in {{w|India}}.<ref>{{cite web |title=Walmart buys Flipkart for $16 billion, shifts battle with Amazon to India |url=https://www.livemint.com/Companies/PltclXOj0whPWMGUFWqs9O/Walmart-buys-controlling-stake-in-Flipkart-for-16-billion.html |website=livemint.com}}</ref><ref>{{cite web |title=Walmart completes its $16 billion acquisition of Flipkart |url=https://techcrunch.com/2018/08/20/walmart-flipkart-deal-done/ |website=techcrunch.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Walmart acquires Flipkart for $16 billion in world’s largest ecommerce deal |url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/walmart-acquires-flipkart-for-16-bn-worlds-largest-ecommerce-deal/articleshow/64095145.cms?from=mdr |website=economictimes.indiatimes.com |accessdate=25 October 2020}}</ref>
 
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|-
| 2018 || May 25 || Customer privacy || "Woman says her Amazon device recorded private conversation, sent it out to random contact"<ref>{{cite web |title=Woman says her Amazon device recorded private conversation, sent it out to random contact |url=https://www.kiro7.com/news/local/woman-says-her-amazon-device-recorded-private-conversation-sent-it-out-to-random-contact/755507974/ |website=kiro7.com |accessdate=12 October 2020}}</ref>
+
| 2018 || May 25 || {{w|Amazon Alexa}} || {{w|Consumer privacy}} || An [[w:Amazon Alexa|Alexa]] user from {{w|Portland, Oregon}} says her device recorded a private conversation, and sent it to a random number in their address book without her permission. Amazon later confirms and apologizes.<ref>{{cite web |title=Woman says her Amazon device recorded private conversation, sent it out to random contact |url=https://www.kiro7.com/news/local/woman-says-her-amazon-device-recorded-private-conversation-sent-it-out-to-random-contact/755507974/ |website=kiro7.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Amazon's Alexa recorded private conversation and sent it to random contact |url=https://www.theguardian.com/technology/2018/may/24/amazon-alexa-recorded-conversation |website=theguardian.com |accessdate=15 November 2020}}</ref><ref>{{cite web |title=An Amazon Echo recorded a family’s conversation, then sent it to a random person in their contacts, report says |url=https://www.washingtonpost.com/news/the-switch/wp/2018/05/24/an-amazon-echo-recorded-a-familys-conversation-then-sent-it-to-a-random-person-in-their-contacts-report-says/ |website=washingtonpost.com |accessdate=15 November 2020}}</ref>
 
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| 2018 || June 19 || Service || Amazon announces Alexa for Hospitality, a new program aimed for hotel chains to place Amazon Echo devices in guest rooms.<ref>{{cite web |title=Amazon is bringing its Echo devices to hotel rooms across the country, starting with Marriott |url=https://www.businessinsider.com/amazon-echo-alexa-hotel-rooms-marriott-2018-6 |website=businessinsider.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Amazon launches an Alexa system for hotels |url=https://techcrunch.com/2018/06/19/amazon-launches-an-alexa-system-for-hotels/ |website=techcrunch.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Amazon made a special version of Alexa for hotels with Echo speakers in their rooms |url=https://www.theverge.com/2018/6/19/17476688/amazon-alexa-for-hospitality-announced-hotels-echo |website=theverge.com |accessdate=25 October 2020}}</ref>
+
| 2018 || June 19 || {{w|Amazon Alexa}} || Service || Amazon announces Alexa for Hospitality, a new program aimed for hotel chains to place Amazon Echo devices in guest rooms.<ref>{{cite web |title=Amazon is bringing its Echo devices to hotel rooms across the country, starting with Marriott |url=https://www.businessinsider.com/amazon-echo-alexa-hotel-rooms-marriott-2018-6 |website=businessinsider.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Amazon launches an Alexa system for hotels |url=https://techcrunch.com/2018/06/19/amazon-launches-an-alexa-system-for-hotels/ |website=techcrunch.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Amazon made a special version of Alexa for hotels with Echo speakers in their rooms |url=https://www.theverge.com/2018/6/19/17476688/amazon-alexa-for-hospitality-announced-hotels-echo |website=theverge.com |accessdate=25 October 2020}}</ref>
 
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| 2018 || June 21 || || Amazon employees write a letter to {{w|Jeff Bezos}} asking Amazon to stop selling its facial recognition tool to American law enforcement. The letter states "In the face of this immoral US policy, and the US's increasingly inhumane treatment of refugees and immigrants beyond this specific policy, we are deeply concerned that Amazon is implicated, providing infrastructure and services that enable [[w:U.S. Immigration and Customs Enforcement|ICE]] and [[w:United States Department of Homeland Security|DHS]]."<ref>{{cite web |title=Amazon Workers Demand Jeff Bezos Cancel Face Recognition Contracts With Law Enforcement |url=https://gizmodo.com/amazon-workers-demand-jeff-bezos-cancel-face-recognitio-1827037509 |website=gizmodo.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Amazon employees protest sale of face recognition software to police |url=https://www.cnet.com/news/amazon-employees-want-jeff-bezos-to-stop-selling-facial-recognition-software-to-law-enforcement/ |website=cnet.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon Employees Ask Bezos To Stop Selling Facial Recognition To Cops |url=https://www.forbes.com/sites/thomasbrewster/2018/06/22/amazon-staff-demand-company-stop-selling-facial-recognition-to-police/#191c558d19d5 |website=forbes.com |accessdate=29 October 2020}}</ref>
+
| 2018 || June 21 || || Controversy || Amazon employees write a letter to {{w|Jeff Bezos}} asking Amazon to stop selling its facial recognition tool to American law enforcement. The letter states "In the face of this immoral US policy, and the US's increasingly inhumane treatment of refugees and immigrants beyond this specific policy, we are deeply concerned that Amazon is implicated, providing infrastructure and services that enable [[w:U.S. Immigration and Customs Enforcement|ICE]] and [[w:United States Department of Homeland Security|DHS]]."<ref>{{cite web |title=Amazon Workers Demand Jeff Bezos Cancel Face Recognition Contracts With Law Enforcement |url=https://gizmodo.com/amazon-workers-demand-jeff-bezos-cancel-face-recognitio-1827037509 |website=gizmodo.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Amazon employees protest sale of face recognition software to police |url=https://www.cnet.com/news/amazon-employees-want-jeff-bezos-to-stop-selling-facial-recognition-software-to-law-enforcement/ |website=cnet.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon Employees Ask Bezos To Stop Selling Facial Recognition To Cops |url=https://www.forbes.com/sites/thomasbrewster/2018/06/22/amazon-staff-demand-company-stop-selling-facial-recognition-to-police/#191c558d19d5 |website=forbes.com |accessdate=29 October 2020}}</ref>
 
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| 2018 || June 26 || Product || Amazon adds voice control to its [[w:Amazon Alexa|Alexa]] {{w|iOS}} app allowing users to control the app with their voices.<ref>{{cite web |title=Amazon adds voice control to its Alexa iOS app |url=https://www.theverge.com/2018/6/26/17507780/amazon-alexa-ios-app-voice-control-feature-now-available |website=theverge.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Amazon’s Alexa app for iOS finally gets voice control |url=https://techcrunch.com/2018/06/26/amazons-alexa-app-for-ios-finally-gets-voice-control/ |website=techcrunch.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon Alexa iOS adds voice control |url=https://www.cnet.com/news/amazon-alexa-ios-adds-voice-control/ |website=cnet.com |accessdate=20 October 2020}}</ref>
+
| 2018 || June 26 || {{w|Amazon Alexa}} || Product || Amazon adds voice control to its [[w:Amazon Alexa|Alexa]] {{w|iOS}} app allowing users to control the app with their voices.<ref>{{cite web |title=Amazon adds voice control to its Alexa iOS app |url=https://www.theverge.com/2018/6/26/17507780/amazon-alexa-ios-app-voice-control-feature-now-available |website=theverge.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Amazon’s Alexa app for iOS finally gets voice control |url=https://techcrunch.com/2018/06/26/amazons-alexa-app-for-ios-finally-gets-voice-control/ |website=techcrunch.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon Alexa iOS adds voice control |url=https://www.cnet.com/news/amazon-alexa-ios-adds-voice-control/ |website=cnet.com |accessdate=20 October 2020}}</ref>
 
|-
 
|-
| 2018 || June 28 || Acquisition || "Amazon Buys Online Pharmacy PillPack for $1 Billion"<ref>{{cite web |title=Amazon Buys Online Pharmacy PillPack for $1 Billion |url=https://www.wsj.com/articles/amazon-to-buy-online-pharmacy-pillpack-1530191443 |website=wsj.com |accessdate=12 October 2020}}</ref>
+
| 2018 || June 28 || PillPack || Acquisition || Amazon acquires Boston-based online pharmacy PillPack for US$1 billion, in an attempt to increase its position in the e-health market sector.<ref>{{cite web |title=Amazon Buys Online Pharmacy PillPack for $1 Billion |url=https://www.wsj.com/articles/amazon-to-buy-online-pharmacy-pillpack-1530191443 |website=wsj.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Amazon agrees to acquire online pharmacy PillPack, reports peg deal at nearly $1B |url=https://www.geekwire.com/2018/amazon-acquires-online-pharmacy-pillpack-reports-peg-deal-nearly-1b/ |website=geekwire.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Amazon buys PillPack, an online pharmacy, for just under $1B |url=https://techcrunch.com/2018/06/28/amazon-buys-pillpack-an-online-pharmacy-that-was-rumored-to-be-talking-to-walmart/ |website=techcrunch.com |accessdate=30 October 2020}}</ref>
 
|-
 
|-
| 2018 || July 18 || || "Amazon.com's AMZN.O stock market value reached $900 billion on Wednesday for the first time, marking a major milestone in its 21-year trajectory as a publicly listed company and threatening to dislodge Apple AAPL.O as Wall Street's most valuable jewel."<ref>{{cite web |title=Amazon.com's stock market value hits $900 billion, threatens Apple |url=https://www.reuters.com/article/us-usa-stocks-amazon-idUSKBN1K82C0 |website=reuters.com |accessdate=13 October 2020}}</ref>
+
| 2018 || July 18 || || Financial || Amazon stock market value reaches US$900 billion.<ref>{{cite web |title=Amazon.com's stock market value hits $900 billion, threatens Apple |url=https://www.reuters.com/article/us-usa-stocks-amazon-idUSKBN1K82C0 |website=reuters.com |accessdate=13 October 2020}}</ref>
 
|-
 
|-
| 2018 || August 8 || || "Amazon Introduces Grocery Pickup in as Little as 30 Minutes from Select Whole Foods Market Stores"<ref>{{cite web |title=Amazon Introduces Grocery Pickup in as Little as 30 Minutes from Select Whole Foods Market Stores |url=https://www.businesswire.com/news/home/20180807006027/en/Amazon-Introduces-Grocery-Pickup-in-as-Little-as-30-Minutes%C2%A0from-Select-Whole-Foods-Market-Stores |website=businesswire.com |accessdate=13 October 2020}}</ref>
+
| 2018 || August 8 || {{w|Whole Foods}} || Service || Amazon introduces a new curbside pickup service at some {{w|Whole Foods}} stores for Amazon Prime members, allowing customers to place orders via Amazon’s Prime Now app and have groceries loaded into their car upon arrival at a Whole Foods store.<ref>{{cite web |title=Amazon Introduces Grocery Pickup in as Little as 30 Minutes from Select Whole Foods Market Stores |url=https://www.businesswire.com/news/home/20180807006027/en/Amazon-Introduces-Grocery-Pickup-in-as-Little-as-30-Minutes%C2%A0from-Select-Whole-Foods-Market-Stores |website=businesswire.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon launches 30-minute curbside pickup at Whole Foods |url=https://www.supermarketnews.com/online-retail/amazon-launches-30-minute-curbside-pickup-whole-foods |website=supermarketnews.com |accessdate=30 October 2020}}</ref>
 
|-
 
|-
| 2018 || August 15 || || "Amazon Alexa completes tie-up with Microsoft Cortana almost a year after deal"<ref>{{cite web |title=Amazon Alexa completes tie-up with Microsoft Cortana almost a year after deal |url=https://www.cnbc.com/2018/08/15/amazon-and-microsoft-launch-alexa-and-cortana-integration-.html |website=cnbc.com |accessdate=13 October 2020}}</ref>
+
| 2018 || August 15 || {{w|Amazon Alexa}} || Partnership || {{w|Amazon Alexa}} completes its integration with {{w|virtual assistant}} {{w|Microsoft Cortana}} almost a year after deal.<ref>{{cite web |title=Amazon Alexa completes tie-up with Microsoft Cortana almost a year after deal |url=https://www.cnbc.com/2018/08/15/amazon-and-microsoft-launch-alexa-and-cortana-integration-.html |website=cnbc.com |accessdate=13 October 2020}}</ref>
 
|-
 
|-
| 2018 || August 22 || Competition || Walmart partners with Japanese company {{w|Rakuten}} to launch Walmart eBooks, an online e-book and audiobook store, competing with Amazon’s Audible.<ref>{{cite web |title=Walmart’s latest move to compete with Amazon is a Kobo ebook and audiobook store |url=https://www.theverge.com/2018/8/22/17769224/walmart-kobo-e-book-audiobook-store-amazon-kindle-audible |website=theverge.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Walmart and Kobo launch Walmart eBooks, an online e-book and audiobook store |url=https://techcrunch.com/2018/08/22/walmart-and-kobo-launch-walmart-ebooks-an-online-e-book-and-audiobook-store/ |website=techcrunch.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Walmart launches online e-book/audiobook store to take on Amazon |url=https://www.bizjournals.com/memphis/news/2018/08/23/walmart-launches-online-ebookaudiobook-store-to.html |website=bizjournals.com |accessdate=25 October 2020}}</ref>
+
| 2018 || August 22 || {{w|Walmart}} || Competition || Walmart partners with Japanese company {{w|Rakuten}} to launch Walmart eBooks, an online e-book and audiobook store, competing with Amazon’s Audible.<ref>{{cite web |title=Walmart’s latest move to compete with Amazon is a Kobo ebook and audiobook store |url=https://www.theverge.com/2018/8/22/17769224/walmart-kobo-e-book-audiobook-store-amazon-kindle-audible |website=theverge.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Walmart and Kobo launch Walmart eBooks, an online e-book and audiobook store |url=https://techcrunch.com/2018/08/22/walmart-and-kobo-launch-walmart-ebooks-an-online-e-book-and-audiobook-store/ |website=techcrunch.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Walmart launches online e-book/audiobook store to take on Amazon |url=https://www.bizjournals.com/memphis/news/2018/08/23/walmart-launches-online-ebookaudiobook-store-to.html |website=bizjournals.com |accessdate=25 October 2020}}</ref>
 
|-
 
|-
| 2018 || August 22 || || "Amazon announced this morning a further investment in voice technology with an expansion of its Alexa Fund Fellowship to 14 new universities, up from only 4 in 2017, the Fellowship’s first year."<ref>{{cite web |title=Amazon expands its Alexa Fund Fellowship to a total of 18 universities, up from 4 last year |url=https://techcrunch.com/2018/08/22/amazon-expands-its-alexa-fund-fellowship-to-a-total-of-18-universities-up-from-4-last-year/ |website=techcrunch.com |accessdate=13 October 2020}}</ref>
+
| 2018 || August 22 || {{w|Amazon Alexa}} || Investment || Amazon increases its investment in voice technology by expanding its Alexa Fund Fellowship to 14 new universities, up from only 4 in 2017, the Fellowship’s first year.<ref>{{cite web |title=Amazon expands its Alexa Fund Fellowship to a total of 18 universities, up from 4 last year |url=https://techcrunch.com/2018/08/22/amazon-expands-its-alexa-fund-fellowship-to-a-total-of-18-universities-up-from-4-last-year/ |website=techcrunch.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Alexa Fund Invests in Student Scientists and Entrepreneurs with Expanded Alexa Fellowship |url=https://developer.amazon.com/blogs/alexa/post/118e9580-15cf-4e81-bc62-3f1df87352ad/alexa-fund-invests-in-student-scientists-and-entrepreneurs-with-expanded-alexa-fellowship |website=developer.amazon.com |accessdate=5 November 2020}}</ref>
 
|-
 
|-
| 2018 || August 29 || || "Amazon Pay has acquired personal assistant platform Tapzo, its first such deal in India, in a bid to build on and widen the scope of its payment offering."<ref>{{cite web |title=Amazon Pay acquires personal assistant platform Tapzo |url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/amazon-pay-acquires-personal-assistant-platform-tapzo/articleshow/65586652.cms |website=economictimes.indiatimes.com |accessdate=13 October 2020}}</ref>
+
| 2018 || August 29 || {{w|Amazon Pay}} || Acquisition || {{w|Amazon Pay}} acquires Indian personal assistant platform Tapzo, with the purpose to widen the scope of its payment offering.<ref>{{cite web |title=Amazon Pay acquires personal assistant platform Tapzo |url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/amazon-pay-acquires-personal-assistant-platform-tapzo/articleshow/65586652.cms |website=economictimes.indiatimes.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=To boost Amazon Pay in India, Amazon reportedly acquired Tapzo, an ‘all-in-one’ aggregator app, for $40M |url=https://techcrunch.com/2018/08/30/to-boost-amazon-pay-in-india-amazon-reportedly-acquired-tapzo-an-all-in-one-aggregator-app-for-40m/ |website=techcrunch.com |accessdate=5 November 2020}}</ref>
 
|-
 
|-
| 2018 || August 30 || International expansion || Amazon starts experimenting with a {{w|Hindi}} interface for its mobile website, its first move in vernacular languages.<ref>{{cite web |title=Amazon India starts small pilot for mobile site in Hindi|url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/amazon-india-starts-small-pilot-for-mobile-site-in-hindi/articleshow/65601781.cms |website=economictimes.indiatimes.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon India starts small pilot for mobile site in Hindi |url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/amazon-india-starts-small-pilot-for-mobile-site-in-hindi/articleshow/65601781.cms?from=mdr |website=economictimes.indiatimes.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Amazon India Is Experimenting With The ‘Hindi’ Mobile Website |url=https://corporatebytes.in/amazon-india-is-experimenting-with-the-hindi-mobile-website/ |website=corporatebytes.in |accessdate=25 October 2020}}</ref>
+
| 2018 || August 30 || || International expansion || Amazon starts experimenting with a {{w|Hindi}} interface for its mobile website, its first move in vernacular languages.<ref>{{cite web |title=Amazon India starts small pilot for mobile site in Hindi|url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/amazon-india-starts-small-pilot-for-mobile-site-in-hindi/articleshow/65601781.cms |website=economictimes.indiatimes.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon India starts small pilot for mobile site in Hindi |url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/amazon-india-starts-small-pilot-for-mobile-site-in-hindi/articleshow/65601781.cms?from=mdr |website=economictimes.indiatimes.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Amazon India Is Experimenting With The ‘Hindi’ Mobile Website |url=https://corporatebytes.in/amazon-india-is-experimenting-with-the-hindi-mobile-website/ |website=corporatebytes.in |accessdate=25 October 2020}}</ref>
 
|-
 
|-
| 2018 || September 4 || Financial || Amazon becomes the second company to be valued at US$1 trillion, just a few weeks after {{w|Apple Inc.}} reached the milestone first.<ref>{{cite web |title=Amazon becomes world's second company to be valued at $1tn |url=https://www.theguardian.com/technology/2018/sep/04/amazon-becomes-worlds-second-1tn-company |website=theguardian.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon becomes second trillion dollar company after Apple |url=https://www.cloudpro.co.uk/finance/7659/amazon-becomes-second-trillion-dollar-company-after-apple |website=cloudpro.co.uk |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon becomes second US company to be worth US$1 trillion |url=https://www.stuff.co.nz/business/world/106828908/amazon-becomes-second-us-company-to-be-worth-us1-trillion |website=stuff.co.nz |accessdate=28 October 2020}}</ref>
+
| 2018 || September 4 || {{w|Apple Inc.}} || Financial || Amazon becomes the second company to be valued at US$1 trillion, just a few weeks after {{w|Apple Inc.}} reached the milestone first.<ref>{{cite web |title=Amazon becomes world's second company to be valued at $1tn |url=https://www.theguardian.com/technology/2018/sep/04/amazon-becomes-worlds-second-1tn-company |website=theguardian.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon becomes second trillion dollar company after Apple |url=https://www.cloudpro.co.uk/finance/7659/amazon-becomes-second-trillion-dollar-company-after-apple |website=cloudpro.co.uk |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon becomes second US company to be worth US$1 trillion |url=https://www.stuff.co.nz/business/world/106828908/amazon-becomes-second-us-company-to-be-worth-us1-trillion |website=stuff.co.nz |accessdate=28 October 2020}}</ref>
 
|-
 
|-
| 2018 || September 5 || || United States senator {{w|Bernie Sanders}} introduces the "Stop BEZOS" bill, a legislation aimed at taxing companies with employees who earn low wages and receive federal benefits like food stamps, public housing and Medicaid.<ref>{{cite web |title=Bernie Sanders introduces ‘Stop BEZOS’ bill to tax Amazon for underpaying workers |url=https://www.theverge.com/2018/9/5/17819450/bernie-sanders-stop-bezos-amazon-worker-pay-corporate-welfare-tax-bill |website=theverge.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Sen. Bernie Sanders Introduces 'Stop BEZOS' Bill to Target Corporations With Low-Wage Employees |url=https://time.com/5388085/bernie-sanders-stop-bezos-bill/ |website=time.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Bernie Sanders introduces 'Stop BEZOS' bill |url=https://www.retaildive.com/news/bernie-sanders-presses-amazon-to-improve-working-conditions/530990/ |website=retaildive.com |accessdate=25 October 2020}}</ref>
+
| 2018 || September 5 || || Legal || United States senator {{w|Bernie Sanders}} introduces the "Stop BEZOS" bill, a legislation aimed at taxing companies with employees who earn low wages and receive federal benefits like food stamps, public housing and Medicaid.<ref>{{cite web |title=Bernie Sanders introduces ‘Stop BEZOS’ bill to tax Amazon for underpaying workers |url=https://www.theverge.com/2018/9/5/17819450/bernie-sanders-stop-bezos-amazon-worker-pay-corporate-welfare-tax-bill |website=theverge.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Sen. Bernie Sanders Introduces 'Stop BEZOS' Bill to Target Corporations With Low-Wage Employees |url=https://time.com/5388085/bernie-sanders-stop-bezos-bill/ |website=time.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Bernie Sanders introduces 'Stop BEZOS' bill |url=https://www.retaildive.com/news/bernie-sanders-presses-amazon-to-improve-working-conditions/530990/ |website=retaildive.com |accessdate=25 October 2020}}</ref>
 
|-
 
|-
| 2018 || September 17 || Service || Amazon introduces Storefronts, a new store for customers to shop exclusively from U.S. small and medium-sized businesses selling on Amazon.<ref>{{cite web |title=Amazon launches Storefronts to give 20K small businesses a bigger spotlight |url=https://techcrunch.com/2018/09/17/amazon-launches-storefronts-to-give-20k-small-businesses-a-bigger-spotlight/ |website=techcrunch.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Introducing Amazon Storefronts: Over a Million Products From Nearly 20,000 U.S. Small and Medium-sized Businesses From All 50 States |url=https://www.businesswire.com/news/home/20180917005135/en/Introducing-Amazon-Storefronts-Over-a-Million-Products-From-Nearly-20000-U.S.-Small-and-Medium-sized-Businesses-From-All-50-States |website=businesswire.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Amazon launches Storefronts to give 20K small businesses a bigger spotlight |url=https://headtopics.com/ca/amazon-launches-storefronts-to-give-20k-small-businesses-a-bigger-spotlight-374727 |website=headtopics.com |accessdate=25 October 2020}}</ref>
+
| 2018 || September 12 || {{w|AbeBooks}} || Acquisition || Amazon acquires Canadian {{w|e-commerce}} global {{w|online marketplace}} {{w|AbeBooks}}, including the acquisition of {{w|vertical search}} website {{w|BookFinder.com}}.<ref>{{cite web |title=Amazon To Acquire AbeBooks, And With It A Stake In LibraryThing |url=https://techcrunch.com/2008/08/01/amazon-to-acquire-abebooks/ |website=techcrunch.com |accessdate=13 November 2020}}</ref>
 +
|-
 +
| 2018 || September 17 || Storefronts || Service || Amazon introduces Storefronts, a new store for customers to shop exclusively from U.S. small and medium-sized businesses selling on Amazon.<ref>{{cite web |title=Amazon launches Storefronts to give 20K small businesses a bigger spotlight |url=https://techcrunch.com/2018/09/17/amazon-launches-storefronts-to-give-20k-small-businesses-a-bigger-spotlight/ |website=techcrunch.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Introducing Amazon Storefronts: Over a Million Products From Nearly 20,000 U.S. Small and Medium-sized Businesses From All 50 States |url=https://www.businesswire.com/news/home/20180917005135/en/Introducing-Amazon-Storefronts-Over-a-Million-Products-From-Nearly-20000-U.S.-Small-and-Medium-sized-Businesses-From-All-50-States |website=businesswire.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Amazon launches Storefronts to give 20K small businesses a bigger spotlight |url=https://headtopics.com/ca/amazon-launches-storefronts-to-give-20k-small-businesses-a-bigger-spotlight-374727 |website=headtopics.com |accessdate=25 October 2020}}</ref>
 
|-
 
|-
| 2018 || September 18 || Partnership || {{w|Audi}} partners with Amazon and {{w|Electrify America}} as the automaker prepares to deliver its first all-electric {{w|SUV}} to U.S. dealerships over the next year.<ref>{{cite web |title=Audi partners with Amazon and Electrify America to help kickstart its EV ecosystem |url=https://techcrunch.com/2018/09/17/audi-partners-with-amazon-and-electrify-america-to-help-kickstart-its-ev-ecosystem/ |website=techcrunch.com |accessdate=13 October 2020}}</ref>
+
| 2018 || September 18 || {{w|Audi}} || Partnership || {{w|Audi}} partners with Amazon and {{w|Electrify America}} as the automaker prepares to deliver its first all-electric {{w|SUV}} to U.S. dealerships over the next year.<ref>{{cite web |title=Audi partners with Amazon and Electrify America to help kickstart its EV ecosystem |url=https://techcrunch.com/2018/09/17/audi-partners-with-amazon-and-electrify-america-to-help-kickstart-its-ev-ecosystem/ |website=techcrunch.com |accessdate=13 October 2020}}</ref>
 
|-
 
|-
| 2018 || September 21 || Product || Amazon announces a series of new lines and [[w:Amazon Alexa|Alexa]] skills, among them the extension of Alexa functionality to most cars by the Echo Auto dongle, an easy-setup smart plug which allows users to control whatever is plugged into it via Alexa, plus a low-cost, Alexa-enabled microwave.<ref>{{cite web |title=Amazon debuts its new Alexa smart home & car devices |url=https://internetofbusiness.com/amazon-unveils-its-new-alexa-smart-home-car-devices/ |website=internetofbusiness.com |accessdate=13 October 2020}}</ref>
+
| 2018 || September 21 || {{w|Amazon Alexa}} || Product || Amazon announces a series of new lines and [[w:Amazon Alexa|Alexa]] skills, among them the extension of Alexa functionality to most cars by the Echo Auto dongle, an easy-setup smart plug which allows users to control whatever is plugged into it via Alexa, plus a low-cost, Alexa-enabled microwave.<ref>{{cite web |title=Amazon debuts its new Alexa smart home & car devices |url=https://internetofbusiness.com/amazon-unveils-its-new-alexa-smart-home-car-devices/ |website=internetofbusiness.com |accessdate=13 October 2020}}</ref>
 
|-
 
|-
| 2018 || September 27 || || Amazon invests in {{w|Rialto, California}}-based home-building start-up Plant PreFab, which builds prefabricated, custom single and multifamily homes.<ref>{{cite web |title=Amazon Invests in Start-Up Company to Deliver Prefabricated Homes |url=https://www.archdaily.com/902855/amazon-invests-in-home-building-start-up-plant-prefab |website=archdaily.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon invests in prefab startup focused on smart home tech |url=https://archive.curbed.com/2018/9/25/17899200/amazon-alexa-prefab-construction-startup |website=archive.curbed.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon makes first investment in a homebuilder, backing start-up focused on prefabricated houses |url=https://www.cnbc.com/2018/09/25/amazon-makes-its-first-investment-into-a-homebuilder.html |website=cnbc.com |accessdate=29 October 2020}}</ref>  
+
| 2018 || September 27 || Plant PreFab || Investment || Amazon invests in {{w|Rialto, California}}-based home-building start-up Plant PreFab, which builds prefabricated, custom single and multifamily homes.<ref>{{cite web |title=Amazon Invests in Start-Up Company to Deliver Prefabricated Homes |url=https://www.archdaily.com/902855/amazon-invests-in-home-building-start-up-plant-prefab |website=archdaily.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon invests in prefab startup focused on smart home tech |url=https://archive.curbed.com/2018/9/25/17899200/amazon-alexa-prefab-construction-startup |website=archive.curbed.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon makes first investment in a homebuilder, backing start-up focused on prefabricated houses |url=https://www.cnbc.com/2018/09/25/amazon-makes-its-first-investment-into-a-homebuilder.html |website=cnbc.com |accessdate=29 October 2020}}</ref>  
 
|-
 
|-
| 2018 || October 2 || || Amazon raises minimum wage to US$15 for all employees in the {{w|United States}}.<ref>{{cite web |title=Amazon raises minimum wage to $15 for all US employees |url=https://www.cnbc.com/2018/10/02/amazon-raises-minimum-wage-to-15-for-all-us-employees.html |website=cnbc.com |accessdate=13 October 2020}}</ref>
+
| 2018 || October 2 || || Staff || Amazon raises minimum wage to US$15 for all employees in the {{w|United States}}.<ref>{{cite web |title=Amazon raises minimum wage to $15 for all US employees |url=https://www.cnbc.com/2018/10/02/amazon-raises-minimum-wage-to-15-for-all-us-employees.html |website=cnbc.com |accessdate=13 October 2020}}</ref>
 
|-
 
|-
| 2018 || October 5 || Security || A report by {{w|Bloomberg}} states that a Chinese military unit inserted tiny hidden microchips into computer servers used by companies including Apple and Amazon, giving China unprecedented backdoor access to computers and data.<ref>{{cite web |title=China planted chips in Apple and Amazon servers, report claims |url=https://www.theguardian.com/technology/2018/oct/04/china-planted-chips-on-apple-and-amazon-servers-report-claims |website=theguardian.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Chinese spy chips are found in hardware used by Apple, Amazon, Bloomberg says; Apple, AWS say no way |url=https://www.cnbc.com/2018/10/04/chinese-spy-chips-are-said-to-be-found-in-hardware-used-by-apple-amazon-apple-denies-the-bloomberg-businessweek-report.html |website=cnbc.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Tiny Chinese Microchips Reportedly Found Hidden in Amazon, Apple Servers |url=https://www.popularmechanics.com/technology/security/a23594860/china-microchip-spying-bloomberg-report-apple-amazon/ |website=popularmechanics.com |accessdate=29 October 2020}}</ref>
+
| 2018 || October 5 || || Security || A report by {{w|Bloomberg}} states that a Chinese military unit inserted tiny hidden microchips into computer servers used by companies including Apple and Amazon, giving China unprecedented backdoor access to computers and data.<ref>{{cite web |title=China planted chips in Apple and Amazon servers, report claims |url=https://www.theguardian.com/technology/2018/oct/04/china-planted-chips-on-apple-and-amazon-servers-report-claims |website=theguardian.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Chinese spy chips are found in hardware used by Apple, Amazon, Bloomberg says; Apple, AWS say no way |url=https://www.cnbc.com/2018/10/04/chinese-spy-chips-are-said-to-be-found-in-hardware-used-by-apple-amazon-apple-denies-the-bloomberg-businessweek-report.html |website=cnbc.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Tiny Chinese Microchips Reportedly Found Hidden in Amazon, Apple Servers |url=https://www.popularmechanics.com/technology/security/a23594860/china-microchip-spying-bloomberg-report-apple-amazon/ |website=popularmechanics.com |accessdate=29 October 2020}}</ref>
 
|-
 
|-
| 2018 || October 10 || || "Amazon scraps secret AI recruiting tool that showed bias against women"<ref>{{cite web |title=Amazon scraps secret AI recruiting tool that showed bias against women |url=https://www.reuters.com/article/us-amazon-com-jobs-automation-insight-idUSKCN1MK08G |website=reuters.com |accessdate=13 October 2020}}</ref>
+
| 2018 || October 10 || || Infrastructure || Amazon scraps secret AI recruiting tool after having found that it consistently downgraded female candidates. The software was created by an Amazon team at {{w|Edinburgh}} in 2014 to automatically sort [[w:Curriculum vitae|CVs]].<ref>{{cite web |title=Amazon scraps secret AI recruiting tool that showed bias against women |url=https://www.reuters.com/article/us-amazon-com-jobs-automation-insight-idUSKCN1MK08G |website=reuters.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon reportedly scraps internal AI recruiting tool that was biased against women |url=https://www.theverge.com/2018/10/10/17958784/ai-recruiting-tool-bias-amazon-report |website=theverge.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Amazon scraps secret AI recruiting tool that 'didn't like women' |url=https://www.dailymail.co.uk/sciencetech/article-6259205/Amazon-scraps-secret-AI-recruiting-tool-showed-bias-against-women.html |website=dailymail.co.uk |accessdate=30 October 2020}}</ref>
 
|-
 
|-
| 2018 || October 10 || || "Amazon Files for Patent to Detect User Illness and Emotional State by Analyzing Voice Data"<ref>{{cite web |title=Amazon Files for Patent to Detect User Illness and Emotional State by Analyzing Voice Data |url=https://voicebot.ai/2018/10/10/amazon-files-for-patent-to-detect-illness-by-analyzing-voice-data/ |website=voicebot.ai |accessdate=13 October 2020}}</ref>
+
| 2018 || October 10 || {{w|Amazon Alexa}} || {{w|Intellectual property}} || Amazon is granted a patent for an [[w:Amazon Alexa|Alexa]] technology that could analyze users' voices to detect physical or emotional abnormalities, in order to determine whether they are sick or depressed and sell them products based on their physical or emotional conditions.<ref>{{cite web |title=Amazon Files for Patent to Detect User Illness and Emotional State by Analyzing Voice Data |url=https://voicebot.ai/2018/10/10/amazon-files-for-patent-to-detect-illness-by-analyzing-voice-data/ |website=voicebot.ai |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon patents Alexa tech to tell if you’re sick, depressed and sell you meds |url=https://arstechnica.com/gadgets/2018/10/amazon-patents-alexa-tech-to-tell-if-youre-sick-depressed-and-sell-you-meds/ |website=arstechnica.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Amazon patent gives Alexa ability to detect illness, 'emotional abnormality' |url=https://www.csoonline.com/article/3313422/amazon-patent-gives-alexa-ability-to-detect-illness-emotional-abnormality.html |website=csoonline.com |accessdate=30 October 2020}}</ref>
 
|-
 
|-
| 2018 || October 26 || Competition || {{w|Microsoft}} overtakes Amazon as the second most valuable tech company in the {{w|United States}}.<ref>{{cite web |title=Microsoft overtakes Amazon as second most valuable US company |url=https://thehill.com/policy/technology/413368-microsoft-overtakes-amazon-as-second-most-valuable-us-company |website=thehill.com |accessdate=13 October 2020}}</ref>
+
| 2018 || October 11 || {{w|Amazon Echo}} || Product || The {{w|Amazon Echo Show}} (second generation) is released, with a bigger screen, and improved peaker system, and design.<ref>{{cite web |title=THE NEW AMAZON ECHO SHOW’S IMPROVED SCREEN AND BETTER SPEAKERS AREN’T ENOUGH |url=https://www.theverge.com/2018/10/8/17944022/new-amazon-echo-show-review-2018-alexa-speaker-video-camera |website=theverge.com |accessdate=12 November 2020}}</ref>
 +
|-
 +
| 2018 || October 26 || {{w|Microsoft}} || Competition || {{w|Microsoft}} overtakes Amazon as the second most valuable tech company in the {{w|United States}}.<ref>{{cite web |title=Microsoft overtakes Amazon as second most valuable US company |url=https://thehill.com/policy/technology/413368-microsoft-overtakes-amazon-as-second-most-valuable-us-company |website=thehill.com |accessdate=13 October 2020}}</ref>
 
|-
 
|-
| 2018 || October 29 || || Amazon announces having donated more than US$100 million to charitable organizations through the AmazonSmile program.<ref>{{cite web |title=Amazon Announces $100 Million Donated to Charities through AmazonSmile |url=https://apnews.com/press-release/pr-businesswire/80db3714d0da467db0fffe08942fb45c|accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon Announces $100 Million Donated to Charities through AmazonSmile |url=https://www.businesswire.com/news/home/20181029005212/en/Amazon-Announces-100-Million-Donated-to-Charities-through-AmazonSmile |website=businesswire.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=AmazonSmile has raised $100 million for charity |url=https://techcrunch.com/2018/10/29/amazonsmile-has-raised-100-million-for-charity/ |website=techcrunch.com |accessdate=27 October 2020}}</ref>
+
| 2018 || October 29 || AmazonSmile || [[w:Charity (practice)|Charity]] || Amazon announces having donated more than US$100 million to charitable organizations through the AmazonSmile program.<ref>{{cite web |title=Amazon Announces $100 Million Donated to Charities through AmazonSmile |url=https://apnews.com/press-release/pr-businesswire/80db3714d0da467db0fffe08942fb45c|accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon Announces $100 Million Donated to Charities through AmazonSmile |url=https://www.businesswire.com/news/home/20181029005212/en/Amazon-Announces-100-Million-Donated-to-Charities-through-AmazonSmile |website=businesswire.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=AmazonSmile has raised $100 million for charity |url=https://techcrunch.com/2018/10/29/amazonsmile-has-raised-100-million-for-charity/ |website=techcrunch.com |accessdate=27 October 2020}}</ref>
 
|-
 
|-
| 2018 || November 7 || International expansion || Amazon launches Echo and Alexa in {{w|Mexico}}.<ref>{{cite web |title=Amazon launches Echo and Alexa in Mexico |url=https://www.theverge.com/circuitbreaker/2018/11/7/18074158/amazon-alexa-echo-mexico-release-date |website=theverge.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon launches Alexa, Echo devices, and Amazon Music in Mexico |url=https://venturebeat.com/2018/11/07/amazon-launches-alexa-and-echo-devices-in-mexico/ |website=venturebeat.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon's Alexa and Echo launch in Mexico |url=https://www.engadget.com/2018-11-07-amazons-alexa-and-echo-launch-in-mexico.html |website=engadget.com |accessdate=28 October 2020}}</ref>
+
| 2018 || November 7 || {{w|Amazon Echo}}, {{w|Amazon Alexa}} || International expansion || Amazon launches Echo and Alexa in {{w|Mexico}}.<ref>{{cite web |title=Amazon launches Echo and Alexa in Mexico |url=https://www.theverge.com/circuitbreaker/2018/11/7/18074158/amazon-alexa-echo-mexico-release-date |website=theverge.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon launches Alexa, Echo devices, and Amazon Music in Mexico |url=https://venturebeat.com/2018/11/07/amazon-launches-alexa-and-echo-devices-in-mexico/ |website=venturebeat.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon's Alexa and Echo launch in Mexico |url=https://www.engadget.com/2018-11-07-amazons-alexa-and-echo-launch-in-mexico.html |website=engadget.com |accessdate=28 October 2020}}</ref>
 
|-
 
|-
| 2018 || November 9 || Partnership || Amazon makes a deal with {{w|Apple Inc.}} allowing the latter sell its products – including {{w|iPhone}}s, {{w|iPad}}s, and {{w|Apple Watch}}es — directly on Amazon.<ref>{{cite web |title=Amazon strikes deal with Apple to sell iPhones, iPads |url=https://www.reuters.com/article/us-amazon-com-apple-idUSKCN1NE2HV |website=reuters.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon strikes deal with Apple to sell iPhones, iPads |url=https://www.thekashmirmonitor.net/amazon-strikes-deal-with-apple-to-sell-iphones-ipads/ |website=thekashmirmonitor.net |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Amazon strikes deal with Apple to sell iPhones, iPads |url=https://www.nzherald.co.nz/business/amazon-strikes-deal-with-apple-to-sell-iphones-ipads/5WKGA22RRF3356BJLFJ2FJ5KMY/ |website=nzherald.co.nz |accessdate=25 October 2020}}</ref>
+
| 2018 || November 9 || {{w|Apple Inc.}} || Partnership || Amazon makes a deal with {{w|Apple Inc.}} allowing the latter sell its products – including {{w|iPhone}}s, {{w|iPad}}s, and {{w|Apple Watch}}es — directly on Amazon.<ref>{{cite web |title=Amazon strikes deal with Apple to sell iPhones, iPads |url=https://www.reuters.com/article/us-amazon-com-apple-idUSKCN1NE2HV |website=reuters.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon strikes deal with Apple to sell iPhones, iPads |url=https://www.thekashmirmonitor.net/amazon-strikes-deal-with-apple-to-sell-iphones-ipads/ |website=thekashmirmonitor.net |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Amazon strikes deal with Apple to sell iPhones, iPads |url=https://www.nzherald.co.nz/business/amazon-strikes-deal-with-apple-to-sell-iphones-ipads/5WKGA22RRF3356BJLFJ2FJ5KMY/ |website=nzherald.co.nz |accessdate=25 October 2020}}</ref>
 
|-
 
|-
| 2018 || November 14 || Customer privacy || A Judge in {{w|New Hampshire}} orders Amazon to turn over two days of Amazon Echo recordings with the purpose to find clues to the killer in a double murder case.<ref>{{cite web |title=Judge orders Amazon to turn over Echo recordings in double murder case |url=https://techcrunch.com/2018/11/14/amazon-echo-recordings-judge-murder-case/ |website=techcrunch.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Judge orders Amazon to hand over Echo recordings in double murder case |url=https://abcnews.go.com/US/judge-orders-amazon-hand-echo-recordings-double-murder/story?id=59100572 |website=abcnews.go.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Judge orders Amazon to produce Echo recordings in double murder case |url=https://www.cbsnews.com/news/amazon-echo-judge-orders-company-produce-alexa-recordings-double-murder-case-2018-11-12/ |website=cbsnews.com |accessdate=29 October 2020}}</ref>
+
| 2018 || November 14 || {{w|Amazon Echo}} || {{w|Consumer privacy}} || A Judge in {{w|New Hampshire}} orders Amazon to turn over two days of {{w|Amazon Echo}} recordings with the purpose to find clues to the killer in a double murder case.<ref>{{cite web |title=Judge orders Amazon to turn over Echo recordings in double murder case |url=https://techcrunch.com/2018/11/14/amazon-echo-recordings-judge-murder-case/ |website=techcrunch.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Judge orders Amazon to hand over Echo recordings in double murder case |url=https://abcnews.go.com/US/judge-orders-amazon-hand-echo-recordings-double-murder/story?id=59100572 |website=abcnews.go.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Judge orders Amazon to produce Echo recordings in double murder case |url=https://www.cbsnews.com/news/amazon-echo-judge-orders-company-produce-alexa-recordings-double-murder-case-2018-11-12/ |website=cbsnews.com |accessdate=29 October 2020}}</ref>
 
|-
 
|-
| 2018 || November 21 || Security || "Amazon hit with major data breach days before Black Friday"<ref>{{cite web |title=Amazon hit with major data breach days before Black Friday |url=https://www.theguardian.com/technology/2018/nov/21/amazon-hit-with-major-data-breach-days-before-black-friday |website=theguardian.com |accessdate=13 October 2020}}</ref>
+
| 2018 || November 21 || || Security || Amazon suffers a major data breach days before {{w|Black Friday}}, revealing the names and email address of several of its users. By this time, Amazon remains a constant target for hackers.<ref>{{cite web |title=Amazon hit with major data breach days before Black Friday |url=https://www.theguardian.com/technology/2018/nov/21/amazon-hit-with-major-data-breach-days-before-black-friday |website=theguardian.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon suffers major data breach just days before Black Friday |url=https://fashionunited.com/news/retail/amazon-suffers-major-data-breach-just-days-before-black-friday/2018112224695 |website=fashionunited.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Amazon hit by data breach days before Black Friday |url=https://www.softwaretestingnews.co.uk/amazon-hit-by-data-breach-days-before-black-friday/ |website=softwaretestingnews.co.uk |accessdate=30 October 2020}}</ref>
|-
+
|-
| 2018 || November 28 || || "Amazon launches an automated labeling service for its SageMaker machine learning tool"<ref>{{cite web |title=Amazon launches an automated labeling service for its SageMaker machine learning tool |url=https://techcrunch.com/2018/11/28/amazon-launches-an-automated-labeling-service-for-its-sagemaker-machine-learning-tool/ |website=techcrunch.com |accessdate=13 October 2020}}</ref>
+
| 2018 || December 21 || Amazon Air || Infrastructure || Amazon Air expands its fleet with 10 more cargo aircraft, reachiong a total fleet of 50 planes, further reducing reliance on third-party air carriers.<ref>{{cite web |title=Amazon Air expands with 10 more cargo aircraft, bringing fleet to 50 planes |url=https://techcrunch.com/2018/12/21/amazon-air-expands-with-10-more-cargo-aircraft-bringing-fleet-to-50-planes/|accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon expands its airborne shipping fleet to 50 planes |url=https://www.engadget.com/2018-12-21-amazon-air-shipping-10-more-planes.html |website=engadget.com |accessdate=24 October 2020}}</ref>
|-
 
| 2018 || December 21 || || Amazon Air expands its fleet with 10 more cargo aircraft, reachiong a total fleet of 50 planes, further reducing reliance on third-party air carriers.<ref>{{cite web |title=Amazon Air expands with 10 more cargo aircraft, bringing fleet to 50 planes |url=https://techcrunch.com/2018/12/21/amazon-air-expands-with-10-more-cargo-aircraft-bringing-fleet-to-50-planes/|accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon expands its airborne shipping fleet to 50 planes |url=https://www.engadget.com/2018-12-21-amazon-air-shipping-10-more-planes.html |website=engadget.com |accessdate=24 October 2020}}</ref>
 
 
|-
 
|-
| 2018 || Fourth quarter || Financial || Amazon reportes profits of US$3 billion on revenue of US$72.4 billion for the fourth quarter."<ref>{{cite web |title=Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018 |url=https://www.geekwire.com/2019/amazons-big-new-business-heres-much-advertising-revenue-company-generated-2018/ |website=geekwire.com |accessdate=13 October 2020}}</ref>
+
| 2018 || Fourth quarter || || Financial || Amazon reports profits of US$3 billion on revenue of US$72.4 billion for the fourth quarter.<ref>{{cite web |title=Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018 |url=https://www.geekwire.com/2019/amazons-big-new-business-heres-much-advertising-revenue-company-generated-2018/ |website=geekwire.com |accessdate=13 October 2020}}</ref>
 
|-
 
|-
| 2019 || January 4 || || Amazon announces having sold 100 million Alexa devices.<ref>{{cite web |title=Amazon has sold more than 100 million Alexa devices |url=https://www.cnet.com/news/amazon-has-sold-more-than-100-million-alexa-devices/ |website=cnet.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=AMAZON SAYS 100 MILLION ALEXA DEVICES HAVE BEEN SOLD — WHAT’S NEXT? |url=https://www.theverge.com/2019/1/4/18168565/amazon-alexa-devices-how-many-sold-number-100-million-dave-limp |website=theverge.com |accessdate=13 October 2020}}</ref>
+
| 2019 || January 4 || {{w|Amazon Alexa}} || Product || Amazon announces having sold 100 million Alexa devices.<ref>{{cite web |title=Amazon has sold more than 100 million Alexa devices |url=https://www.cnet.com/news/amazon-has-sold-more-than-100-million-alexa-devices/ |website=cnet.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=AMAZON SAYS 100 MILLION ALEXA DEVICES HAVE BEEN SOLD — WHAT’S NEXT? |url=https://www.theverge.com/2019/1/4/18168565/amazon-alexa-devices-how-many-sold-number-100-million-dave-limp |website=theverge.com |accessdate=13 October 2020}}</ref>
 
|-
 
|-
| 2019 || January 4 || || "Amazon debuts Showroom, a visual shopping experience for home furnishings"<ref>{{cite web |title=Amazon debuts Showroom, a visual shopping experience for home furnishings |url=https://techcrunch.com/2019/01/04/amazon-debuts-showroom-a-visual-shopping-experience-for-home-furnishings/ |website=techcrunch.com |accessdate=13 October 2020}}</ref>
+
| 2019 || January 4 || Amazon Showroom || Service || Amazon introduces Showroom, a visual design tool that allows the user to place furniture into a virtual living room, customize the decoration, and shop the look.<ref>{{cite web |title=Amazon debuts Showroom, a visual shopping experience for home furnishings |url=https://techcrunch.com/2019/01/04/amazon-debuts-showroom-a-visual-shopping-experience-for-home-furnishings/ |website=techcrunch.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon intros Amazon Showroom - a virtual room where you can see potential homeware purchases |url=https://www.pocket-lint.com/smart-home/news/amazon/149114-amazon-intros-amazon-showroom-so-you-can-see-potential-purchases-in-your-home |website=pocket-lint.com |accessdate=16 November 2020}}</ref><ref>{{cite web |title=Amazon Launches Interactive Showroom Experience |url=https://aquamagazine.com/news/amazon-debuts-new-showroom-experience.html |website=aquamagazine.com |accessdate=16 November 2020}}</ref>
 
|-
 
|-
| 2019 || January 7 || Competition || "Kroger, Microsoft Create Futuristic Grocery Store"<ref>{{cite web |title=Kroger, Microsoft Create Futuristic Grocery Store. Amazon, Take Note |url=https://www.bloomberg.com/news/articles/2019-01-07/kroger-microsoft-create-futuristic-grocery-store-amazon-take-note |website=bloomberg.com |accessdate=13 October 2020}}</ref>
+
| 2019 || January 7 || {{w|Microsoft}} || Competition || Microsoft and American retail company {{w|Kroger}} partner to provide online shopping to brick-and-mortar grocery stores, with Kroger expecting to roll out the cloud-based system it developed with Microsoft in all of its 2,780 supermarkets.<ref>{{cite web |title=Kroger, Microsoft Create Futuristic Grocery Store. Amazon, Take Note |url=https://www.bloomberg.com/news/articles/2019-01-07/kroger-microsoft-create-futuristic-grocery-store-amazon-take-note |website=bloomberg.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Kroger, Microsoft Create Futuristic Grocery Store |url=https://cacm.acm.org/news/233926-kroger-microsoft-create-futuristic-grocery-store/fulltext |website=cacm.acm.org |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Kroger, Microsoft create futuristic grocery store; Amazon, take note |url=https://www.dispatch.com/business/20190108/kroger-microsoft-create-futuristic-grocery-store-amazon-take-note |website=dispatch.com |accessdate=30 October 2020}}</ref>
 
|-
 
|-
| 2019 || January 8 || || "Amazon becomes world's most valuable public company"<ref>{{cite web |title=Amazon becomes world's most valuable public company |url=https://www.bbc.com/news/business-46793466 |website=bbc.com |accessdate=13 October 2020}}</ref>
+
| 2019 || January 7 || {{w|Microsoft}} || Financial || Amazon becomes the world's most valuable {{w|public company}}, surpassing {{w|Microsoft}} in market value, which is reported to be about US$797 billion.<ref>{{cite web |title=Amazon becomes world's most valuable public company |url=https://www.bbc.com/news/business-46793466 |website=bbc.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon is the most valuable public company in the world after passing Microsoft |url=https://www.cnbc.com/2019/01/07/amazon-passes-microsoft-market-value-becomes-largest.html |website=cnbc.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Amazon becomes most valuable public company in world |url=https://wicnews.com/world/amazon-becomes-valuable-public-company-world-344114932/ |website=wicnews.com |accessdate=30 October 2020}}</ref>
 
|-
 
|-
| 2019 || January 10 || || "Amazon launches new IMDb that has free movies, shows"<ref>{{cite web |title=AMAZON LAUNCHES NEW IMDB THAT HAS FREE MOVIES, SHOWS |url=https://adage.com/article/digital/amazon-s-release-imdb-free-movies-shows/316204 |website=adage.com |accessdate=13 October 2020}}</ref>
+
| 2019 || January 10 || {{w|IMDb}} || Service || Amazon online movie and television database {{w|IMDb}} launches IMDb Freedive, a free streaming video channel that provides access to a variety of content, including film and television, at no cost.<ref>{{cite web |title=AMAZON LAUNCHES NEW IMDB THAT HAS FREE MOVIES, SHOWS |url=https://adage.com/article/digital/amazon-s-release-imdb-free-movies-shows/316204 |website=adage.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon’s IMDb Launches Freedive, A Free Streaming Video Channel |url=https://www.imdb.com/news/ni62337071 |website=imdb.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Amazon launches new free movies and TV streaming channel through IMDB |url=https://mashable.com/article/amazon-imdb-freedive/ |website=mashable.com |accessdate=30 October 2020}}</ref>
 
|-
 
|-
| 2019 || January 15 || Competition || "Microsoft and Walgreens join forces to take on Amazon in health care"<ref>{{cite web |title=Microsoft and Walgreens join forces to take on Amazon in health care |url=https://edition.cnn.com/2019/01/15/investing/microsoft-walgreens-health-care-partnership-amazon/index.html |website=edition.cnn.com |accessdate=13 October 2020}}</ref>  
+
| 2019 || January 15 || {{w|Microsoft}} || Competition || {{w|Microsoft}} partners with {{w|Walgreens}} with the purpose to work on solutions to lower health care costs, battling Amazon in the sector.<ref>{{cite web |title=Microsoft and Walgreens join forces to take on Amazon in health care |url=https://edition.cnn.com/2019/01/15/investing/microsoft-walgreens-health-care-partnership-amazon/index.html |website=edition.cnn.com |accessdate=13 October 2020}}</ref>  
 
|-
 
|-
| 2019 || January 23 || || Amazon announces Scout, an autonomous-delivery robot about the size of a drink cooler aimed to travel on sidewalks to customers' homes at a walking pace.<ref>{{cite web |title=Amazon has revealed a new autonomous-delivery robot named 'Scout' |url=https://www.businessinsider.com/amazon-reveals-delivery-robot-scout-2019-1 |website=businessinsider.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon field tests an autonomous delivery robot named Scout |url=https://www.zdnet.com/article/amazon-field-tests-an-autonomous-delivery-robot-named-scout/ |website=zdnet.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon has revealed a new autonomous-delivery robot named 'Scout' (AMZN) |url=https://www.pulselive.co.ke/bi/strategy/amazon-has-revealed-a-new-autonomous-delivery-robot-named-scout-amzn/ven330n |website=pulselive.co.ke |accessdate=27 October 2020}}</ref>
+
| 2019 || January 23 || {{w|Amazon Scout}} || Infrastructure || Amazon announces [[w:Amazon Scout|Scout]], an autonomous-delivery robot about the size of a drink cooler aimed to travel on sidewalks to customers' homes at a walking pace.<ref>{{cite web |title=Amazon has revealed a new autonomous-delivery robot named 'Scout' |url=https://www.businessinsider.com/amazon-reveals-delivery-robot-scout-2019-1 |website=businessinsider.com |accessdate=13 October 2020}}</ref><ref>{{cite web |title=Amazon field tests an autonomous delivery robot named Scout |url=https://www.zdnet.com/article/amazon-field-tests-an-autonomous-delivery-robot-named-scout/ |website=zdnet.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon has revealed a new autonomous-delivery robot named 'Scout' (AMZN) |url=https://www.pulselive.co.ke/bi/strategy/amazon-has-revealed-a-new-autonomous-delivery-robot-named-scout-amzn/ven330n |website=pulselive.co.ke |accessdate=27 October 2020}}</ref> || [[File:Amazon Scout.jpg|thumb|center|150px]]
 
|-
 
|-
| 2019 || January 25 || || "Amazon facial-identification software used by police falls short on tests for accuracy and bias, new research finds"<ref>{{cite web |title=Amazon facial-identification software used by police falls short on tests for accuracy and bias, new research finds |url=https://www.washingtonpost.com/technology/2019/01/25/amazon-facial-identification-software-used-by-police-falls-short-tests-accuracy-bias-new-research-finds/ |website=washingtonpost.com |accessdate=13 October 2020}}</ref>
+
| 2019 || January 25 || || Product || A research finds that an Amazon facial-identification software used by police falls short on tests for accuracy and bias.<ref>{{cite web |title=Amazon facial-identification software used by police falls short on tests for accuracy and bias, new research finds |url=https://www.washingtonpost.com/technology/2019/01/25/amazon-facial-identification-software-used-by-police-falls-short-tests-accuracy-bias-new-research-finds/ |website=washingtonpost.com |accessdate=13 October 2020}}</ref>
 
|-
 
|-
| 2019 || January 31 || || Amazon Alexa skill count surpasses 80,000 worldwide.<ref>{{cite web |title=Amazon Announces 80,000 Alexa Skills Worldwide and Jeff Bezos Earnings Release Quote Focuses Solely on Alexa Momentum |url=https://voicebot.ai/2019/01/31/amazon-announces-80000-alexa-skills-worldwide-and-jeff-bezos-earnings-release-quote-focuses-solely-on-alexa-momentum/ |website=voicebot.ai |accessdate=13 October 2020}}</ref>
+
| 2019 || January 31 || {{w|Amazon Alexa}} || Market size || Amazon Alexa skill count surpasses 80,000 worldwide.<ref>{{cite web |title=Amazon Announces 80,000 Alexa Skills Worldwide and Jeff Bezos Earnings Release Quote Focuses Solely on Alexa Momentum |url=https://voicebot.ai/2019/01/31/amazon-announces-80000-alexa-skills-worldwide-and-jeff-bezos-earnings-release-quote-focuses-solely-on-alexa-momentum/ |website=voicebot.ai |accessdate=13 October 2020}}</ref>
 
|-
 
|-
| 2019 || February 4 || Leadership || Amazon hires former {{w|Walmart}} executive Rosalind Brewer as its new board member.<ref>{{cite web |title=Former Walmart executive Rosalind Brewer joins Amazon board |url=https://www.seattletimes.com/business/amazon/former-walmart-executive-rosalind-brewer-joins-amazon-board/ |website=seattletimes.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Starbucks exec Rosalind Brewer joins Amazon board |url=https://www.bizjournals.com/bizwomen/news/latest-news/2019/02/starbucks-exec-rosalind-brewer-joins-amazon-board.html?page=all |website=bizjournals.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=Amazon names Starbucks COO Rosalind Brewer as director, diversifying previously all-white board |url=https://www.geekwire.com/2019/amazon-appoints-starbucks-coo-rosalind-brewer-board-directors/ |website=geekwire.com |accessdate=24 October 2020}}</ref>
+
| 2019 || February 4 || {{w|Walmart}} || Leadership || Amazon hires former {{w|Walmart}} executive Rosalind Brewer as its new board member.<ref>{{cite web |title=Former Walmart executive Rosalind Brewer joins Amazon board |url=https://www.seattletimes.com/business/amazon/former-walmart-executive-rosalind-brewer-joins-amazon-board/ |website=seattletimes.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Starbucks exec Rosalind Brewer joins Amazon board |url=https://www.bizjournals.com/bizwomen/news/latest-news/2019/02/starbucks-exec-rosalind-brewer-joins-amazon-board.html?page=all |website=bizjournals.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=Amazon names Starbucks COO Rosalind Brewer as director, diversifying previously all-white board |url=https://www.geekwire.com/2019/amazon-appoints-starbucks-coo-rosalind-brewer-board-directors/ |website=geekwire.com |accessdate=24 October 2020}}</ref>
 
|-
 
|-
| 2019 || February 7 || || Amazon invests in California-based self-driving vehicle startup Aurora, as part of the firm's recent US$530 million funding round.<ref>{{cite web |title=Amazon invests in self-driving vehicle startup Aurora |url=https://edition.cnn.com/2019/02/07/tech/amazon-autonomous-vehicles/index.html |website=edition.cnn.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon's autonomous vehicle strategy is becoming clearer |url=https://www.businessinsider.com/amazon-aurora-self-driving-tech-investment-2019-2 |website=businessinsider.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Amazon invests in a self-driving car startup |url=https://www.engadget.com/2019-02-07-amazon-invests-in-self-driving-car-startup-aurora.html |website=engadget.com |accessdate=21 October 2020}}</ref>
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| 2019 || February 7 || Aurora || Investment || Amazon invests in California-based self-driving vehicle startup Aurora, as part of the firm's recent US$530 million funding round.<ref>{{cite web |title=Amazon invests in self-driving vehicle startup Aurora |url=https://edition.cnn.com/2019/02/07/tech/amazon-autonomous-vehicles/index.html |website=edition.cnn.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon's autonomous vehicle strategy is becoming clearer |url=https://www.businessinsider.com/amazon-aurora-self-driving-tech-investment-2019-2 |website=businessinsider.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Amazon invests in a self-driving car startup |url=https://www.engadget.com/2019-02-07-amazon-invests-in-self-driving-car-startup-aurora.html |website=engadget.com |accessdate=21 October 2020}}</ref>
 
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| 2019 || February 11 || || Amazon announces acquisition of mesh router company Eero.<ref>{{cite web |title=Amazon to Acquire eero to Help Customers Better Connect Smart Home Devices |url=https://www.businesswire.com/news/home/20190211005750/en/Amazon-to-Acquire-eero-to-Help-Customers-Better-Connect-Smart-Home-Devices |website=businesswire.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Eero is now officially part of Amazon, pledges to keep network data private |url=https://www.theverge.com/2019/3/12/18261081/amazon-buys-eero-official-keeps-privacy-policy |website=theverge.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Press release |url=https://press.aboutamazon.com/news-releases/news-release-details/amazon-acquire-eero-help-customers-better-connect-smart-home |website=press.aboutamazon.com |accessdate=24 October 2020}}</ref>
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| 2019 || February 11 || Eero || Acquisition || Amazon announces acquisition of mesh router company Eero.<ref>{{cite web |title=Amazon to Acquire eero to Help Customers Better Connect Smart Home Devices |url=https://www.businesswire.com/news/home/20190211005750/en/Amazon-to-Acquire-eero-to-Help-Customers-Better-Connect-Smart-Home-Devices |website=businesswire.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Eero is now officially part of Amazon, pledges to keep network data private |url=https://www.theverge.com/2019/3/12/18261081/amazon-buys-eero-official-keeps-privacy-policy |website=theverge.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Press release |url=https://press.aboutamazon.com/news-releases/news-release-details/amazon-acquire-eero-help-customers-better-connect-smart-home |website=press.aboutamazon.com |accessdate=24 October 2020}}</ref>
 
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| 2019 || February 14 || || "Amazon has partnered with Western Union to set up a service called PayCode, which lets people shop and pay for Amazon items using local currencies that would not have been accepted on the site before, starting with services in 10 countries: Chile, Columbia, Hong Kong, Indonesia, Kenya, Malaysia, Peru, Philippines, Taiwan and Thailand."<ref>{{cite web |title=Amazon, Western Union debut PayCode to sell goods in emerging markets and let shoppers pay in cash |url=https://techcrunch.com/2019/02/14/amazon-westernunion-debut-paycode-for-emerging-market-shoppers-to-pay-for-items-in-cash/ |website=techcrunch.com |accessdate=14 October 2020}}</ref>
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| 2019 || February 14 || {{w|Western Union}} || Partnership || Amazon partners with {{w|Western Union}} with the purpose to set up a service called PayCode, which lets people shop and pay for Amazon items using local currencies that would not have been accepted on the site before. The service launches first in 10 countries: {{w|Chile}}, {{w|Columbia}}, {{w|Hong Kong}}, {{w|Indonesia}}, {{w|Kenya}}, {{w|Malaysia}}, {{w|Peru}}, {{w|Philippines}}, {{w|Taiwan}} and {{w|Thailand}}.<ref>{{cite web |title=Amazon, Western Union debut PayCode to sell goods in emerging markets and let shoppers pay in cash |url=https://techcrunch.com/2019/02/14/amazon-westernunion-debut-paycode-for-emerging-market-shoppers-to-pay-for-items-in-cash/ |website=techcrunch.com |accessdate=14 October 2020}}</ref>
 
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| 2019 || February 19 || || Amazon announces “Shipment Zero,” a commitment aiming to attain 50% of all Amazon shipments to be net zero carbon by 2030.<ref>{{cite web |title=Amazon pledges 50% net-zero carbon shipments by 2030 |url=https://www.supplychaindive.com/news/amazon-pledges-50-net-zero-carbon-shipments-by-2030/548674/ |website=supplychaindive.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon Pledges 50% ‘Net Zero Carbon’ Deliveries by 2030 |url=https://www.environmentalleader.com/2019/02/amazon-pledges-50-net-zero-carbon-deliveries-by-2030/ |website=environmentalleader.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=How Amazon plans to make half of its shipments carbon neutral by 2030 |url=https://www.fastcompany.com/90309906/how-amazon-plans-to-make-half-of-its-shipments-carbon-neutral-by-2030 |website=fastcompany.com |accessdate=24 October 2020}}</ref>
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| 2019 || February 19 || Shipment Zero || Program launch || Amazon announces “Shipment Zero,” a commitment aiming to attain 50% of all Amazon shipments to be net zero carbon by 2030.<ref>{{cite web |title=Amazon pledges 50% net-zero carbon shipments by 2030 |url=https://www.supplychaindive.com/news/amazon-pledges-50-net-zero-carbon-shipments-by-2030/548674/ |website=supplychaindive.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon Pledges 50% ‘Net Zero Carbon’ Deliveries by 2030 |url=https://www.environmentalleader.com/2019/02/amazon-pledges-50-net-zero-carbon-deliveries-by-2030/ |website=environmentalleader.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=How Amazon plans to make half of its shipments carbon neutral by 2030 |url=https://www.fastcompany.com/90309906/how-amazon-plans-to-make-half-of-its-shipments-carbon-neutral-by-2030 |website=fastcompany.com |accessdate=24 October 2020}}</ref>
 
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| 2019 || February 21 || || "Amazon announced it will bring computer science courses to more than 1,000 high schools in all 50 states and the District of Columbia."<ref>{{cite web |title=Amazon to fund computer science courses in over 1,000 US high schools |url=https://techcrunch.com/2019/02/21/amazon-to-fund-computer-science-courses-in-over-1000-u-s-high-schools/ |website=techcrunch.com |accessdate=14 October 2020}}</ref>
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| 2019 || February 21 || Amazon Future Engineer || Program launch || Amazon announces it would fund {{w|computer science}} courses through its Amazon Future Engineer program in more than 1,000 high schools across all the {{w|United States}} with the purpose to reach students from "underprivileged, underrepresented, or underserved communities".<ref>{{cite web |title=Amazon to fund computer science courses in over 1,000 US high schools |url=https://techcrunch.com/2019/02/21/amazon-to-fund-computer-science-courses-in-over-1000-u-s-high-schools/ |website=techcrunch.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon Future Engineer Brings Computer Science Courses to More Than 1,000 High Schools in Underprivileged Communities Across All 50 States |url=https://apnews.com/press-release/pr-businesswire/d7ebeb9cb7f14c4a98eb9c6357b460dc |website=apnews.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Amazon to fund computer classes in more than 1,000 U.S. high schools |url=https://chainstoreage.com/technology/amazon-to-fund-computer-classes-in-more-than-1000-u-s-high-schools |website=chainstoreage.com |accessdate=30 October 2020}}</ref>
 
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| 2019 || February 25 || Leadership || Indian-American business executive {{w|Indra Nooyi}} joins Amazon’s board of directors after stepping down from {{w|PepsiCo}} as {{w|Chief executive officer}}.<ref>{{cite web |title=Former PepsiCo chief Indra Nooyi elected to Amazon board |url=https://www.ft.com/content/b9547872-3947-11e9-b856-5404d3811663 |website=ft.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon adds former PepsiCo CEO Indra Nooyi to board |url=https://www.reuters.com/article/us-amazon-com-board-idUSKCN1QE2KH |website=reuters.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Former PepsiCo CEO Indra Nooyi Joins Amazon’s Board |url=https://www.wsj.com/articles/former-pepsico-ceo-indra-nooyi-joins-amazons-board-11551134301 |website=wsj.com |accessdate=27 October 2020}}</ref>
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| 2019 || February 25 || {{w|PepsiCo}} || Leadership || Indian-American business executive {{w|Indra Nooyi}} joins Amazon’s board of directors after stepping down from {{w|PepsiCo}} as {{w|Chief executive officer}}.<ref>{{cite web |title=Former PepsiCo chief Indra Nooyi elected to Amazon board |url=https://www.ft.com/content/b9547872-3947-11e9-b856-5404d3811663 |website=ft.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon adds former PepsiCo CEO Indra Nooyi to board |url=https://www.reuters.com/article/us-amazon-com-board-idUSKCN1QE2KH |website=reuters.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Former PepsiCo CEO Indra Nooyi Joins Amazon’s Board |url=https://www.wsj.com/articles/former-pepsico-ceo-indra-nooyi-joins-amazons-board-11551134301 |website=wsj.com |accessdate=27 October 2020}}</ref>
 
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| 2019 || March 6 || || Amazon announces it would close all of its 87 pop-up locations in the United States.<ref>{{cite web |title=Amazon to close all of its 87 pop-up stores in the US beginning in April |url=https://www.cnbc.com/2019/03/06/amazon-to-close-all-of-its-pop-up-stores-in-the-us.html |website=cnbc.com |accessdate=14 October 2020}}</ref>
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| 2019 || March 6 || || Shut down || Amazon announces it would close all of its 87 pop-up locations in the United States.<ref>{{cite web |title=Amazon to close all of its 87 pop-up stores in the US beginning in April |url=https://www.cnbc.com/2019/03/06/amazon-to-close-all-of-its-pop-up-stores-in-the-us.html |website=cnbc.com |accessdate=14 October 2020}}</ref>
 
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| 2019 || March 6 || || Amazon, J.P. Morgan and Berkshire Hathaway announce Haven as a joint health-care venture.<ref>{{cite web |title=Amazon’s joint health-care venture finally has a name: Haven |url=https://www.cnbc.com/2019/03/06/amazon-jp-morgan-berkshire-hathaway-health-care-venture-named-haven.html |website=cnbc.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=AMAZON'S JOINT HEALTH-CARE VENTURE FINALLY HAS A NAME: HAVEN |url=https://www.healthleadersmedia.com/strategy/amazons-joint-health-care-venture-finally-has-name-haven |website=healthleadersmedia.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Amazon’s healthcare joint venture has a name — Haven — and website revealing details on initiative |url=https://www.geekwire.com/2019/amazons-healthcare-joint-venture-name-haven-website-revealing-details-initiative/ |website=geekwire.com |accessdate=21 October 2020}}</ref>   
+
| 2019 || March 6 || {{w|Berkshire Hathaway}}, {{w|J.P. Morgan}} || Partnership || Amazon, J.P. Morgan and {{w|Berkshire Hathaway}} announce Haven as a joint health care venture, with the purpose to  "change the way people experience health care so that it is simpler, better, and lower cost".<ref>{{cite web |title=Amazon’s joint health-care venture finally has a name: Haven |url=https://www.cnbc.com/2019/03/06/amazon-jp-morgan-berkshire-hathaway-health-care-venture-named-haven.html |website=cnbc.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=AMAZON'S JOINT HEALTH-CARE VENTURE FINALLY HAS A NAME: HAVEN |url=https://www.healthleadersmedia.com/strategy/amazons-joint-health-care-venture-finally-has-name-haven |website=healthleadersmedia.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Amazon’s healthcare joint venture has a name — Haven — and website revealing details on initiative |url=https://www.geekwire.com/2019/amazons-healthcare-joint-venture-name-haven-website-revealing-details-initiative/ |website=geekwire.com |accessdate=21 October 2020}}</ref>   
 
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| 2019 || March 7 || || Amazon announces Amazon Amplify, a program aimed to increase women in [[w:Science, technology, engineering, and mathematics|STEM]] (science, technology, engineering and mathematics) roles.<ref>{{cite web |title=Amazon unveils strategy to increase women in STEM roles |url=https://www.personneltoday.com/hr/amazon-unveils-strategy-to-increase-women-in-stem-roles/ |website=personneltoday.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon reveals funding scheme to get more women into tech |url=https://www.linkedin.com/pulse/amazon-reveals-funding-scheme-get-more-women-tech-polina-muscalu/ |website=linkedin.com |accessdate=21 October 2020}}</ref>
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| 2019 || March 7 || Amazon Amplify || Program launch || Amazon announces Amazon Amplify, a program aimed to increase women in [[w:Science, technology, engineering, and mathematics|STEM]] (science, technology, engineering and mathematics) roles.<ref>{{cite web |title=Amazon unveils strategy to increase women in STEM roles |url=https://www.personneltoday.com/hr/amazon-unveils-strategy-to-increase-women-in-stem-roles/ |website=personneltoday.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon reveals funding scheme to get more women into tech |url=https://www.linkedin.com/pulse/amazon-reveals-funding-scheme-get-more-women-tech-polina-muscalu/ |website=linkedin.com |accessdate=21 October 2020}}</ref>
 
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| 2019 || March 7 || || Amazon invests in Seattle-based startup Jargon, which offers a voice application content platform for developers.<ref>{{cite web |title=Amazon invests in Seattle startup Jargon, a voice application content platform for developers |url=https://www.geekwire.com/2019/amazon-invests-seattle-startup-jargon-voice-application-content-platform-developers/ |website=geekwire.com |accessdate=14 October 2020}}</ref>
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| 2019 || March 7 || Jargon || Investment || Amazon invests in Seattle-based startup Jargon, which offers a voice application content platform for developers.<ref>{{cite web |title=Amazon invests in Seattle startup Jargon, a voice application content platform for developers |url=https://www.geekwire.com/2019/amazon-invests-seattle-startup-jargon-voice-application-content-platform-developers/ |website=geekwire.com |accessdate=14 October 2020}}</ref>
 
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| 2019 || March 12 || || Amazon announces ease of price restrictions on third-party vendors, no longer dictating how sellers price their products.<ref>{{cite web |title=Amazon eases price restrictions on third-party vendors |url=https://www.ft.com/content/3beea4a6-445b-11e9-b168-96a37d002cd3 |website=ft.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon will no longer dictate how sellers price their products |url=https://edition.cnn.com/2019/03/11/tech/amazon-price-stipulations/index.html |website=edition.cnn.com |accessdate=14 October 2020}}</ref>
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| 2019 || March 12 || || Pricing || Amazon announces ease of price restrictions on third-party vendors, no longer dictating how sellers price their products.<ref>{{cite web |title=Amazon eases price restrictions on third-party vendors |url=https://www.ft.com/content/3beea4a6-445b-11e9-b168-96a37d002cd3 |website=ft.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon will no longer dictate how sellers price their products |url=https://edition.cnn.com/2019/03/11/tech/amazon-price-stipulations/index.html |website=edition.cnn.com |accessdate=14 October 2020}}</ref>
 
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| 2019 || March 13 || Policy || Amazon removes books promoting {{w|autism}} "cures" as part of an effort by several big tech companies to cut down on the spread of misinformation about vaccines.<ref>{{cite web |title=Amazon removes books promoting autism cures and vaccine misinformation |url=https://www.nbcnews.com/tech/internet/amazon-removes-books-promoting-autism-cures-vaccine-misinformation-n982576 |website=nbcnews.com |accessdate=14 October 2020}}</ref>
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| 2019 || March 13 || || Policy || Amazon removes books promoting {{w|autism}} "cures" as part of an effort by several big tech companies to cut down on the spread of misinformation about vaccines.<ref>{{cite web |title=Amazon removes books promoting autism cures and vaccine misinformation |url=https://www.nbcnews.com/tech/internet/amazon-removes-books-promoting-autism-cures-vaccine-misinformation-n982576 |website=nbcnews.com |accessdate=14 October 2020}}</ref>
 
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| 2019 || April 3 || Customer privacy || Researchers find that a vast collection of data on {{w|Facebook}} users was exposed to the public on Amazon's cloud computing servers. The leak was originated at two third-party companies that had collected Facebook data on their own servers.<ref>{{cite web |title=Facebook user data exposed on Amazon cloud computing servers |url=https://www.ft.com/content/91587548-5644-11e9-91f9-b6515a54c5b1 |website=ft.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Millions of Facebook Records Found on Amazon Cloud Servers |url=https://www.bloomberg.com/news/articles/2019-04-03/millions-of-facebook-records-found-on-amazon-cloud-servers |website=bloomberg.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Hundreds of millions of Facebook records exposed on Amazon cloud servers |url=https://edition.cnn.com/2019/04/03/tech/facebook-records-exposed-amazon/index.html |website=edition.cnn.com |accessdate=29 October 2020}}</ref>
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| 2019 || April 3 || {{w|Facebook}} || {{w|Consumer privacy}} || Researchers find that a vast collection of data on {{w|Facebook}} users was exposed to the public on Amazon's cloud computing servers. The leak was originated at two third-party companies that had collected Facebook data on their own servers.<ref>{{cite web |title=Facebook user data exposed on Amazon cloud computing servers |url=https://www.ft.com/content/91587548-5644-11e9-91f9-b6515a54c5b1 |website=ft.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Millions of Facebook Records Found on Amazon Cloud Servers |url=https://www.bloomberg.com/news/articles/2019-04-03/millions-of-facebook-records-found-on-amazon-cloud-servers |website=bloomberg.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Hundreds of millions of Facebook records exposed on Amazon cloud servers |url=https://edition.cnn.com/2019/04/03/tech/facebook-records-exposed-amazon/index.html |website=edition.cnn.com |accessdate=29 October 2020}}</ref>
 
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| 2019 || April 3 || || The Government of Brazil says that Amazon.com should share web domain name rights, and proposes a compromise to a seven-year battle in order to let the nations bordering the world's largest rainforest co-govern the digital address with Amazon.com.<ref>{{cite web |title=Amazon.com should share web domain name rights, Brazil says |url=https://www.reuters.com/article/us-amazon-com-brazil-idUSKCN1RF2T7 |website=reuters.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon.com should share web domain name rights, Brazil says |url=https://www.investing.com/news/stock-market-news/amazoncom-should-share-web-domain-name-rights-brazil-says-1826813 |website=investing.com |accessdate=23 October 2020}}</ref><ref>{{cite web |title=Amazon.com should share web domain name rights, Brazil says |url=https://oklahoman.com/article/feed/9831440/amazoncom-should-share-web-domain-name-rights-brazil-says |website=oklahoman.com |accessdate=23 October 2020}}</ref>
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| 2019 || April 3 || || Legal || The {{w|Government of Brazil}} announces that Amazon.com should share web domain name rights, and proposes a compromise to a seven-year battle in order to let the nations bordering the world's largest rainforest co-govern the digital address with Amazon.com.<ref>{{cite web |title=Amazon.com should share web domain name rights, Brazil says |url=https://www.reuters.com/article/us-amazon-com-brazil-idUSKCN1RF2T7 |website=reuters.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon.com should share web domain name rights, Brazil says |url=https://www.investing.com/news/stock-market-news/amazoncom-should-share-web-domain-name-rights-brazil-says-1826813 |website=investing.com |accessdate=23 October 2020}}</ref><ref>{{cite web |title=Amazon.com should share web domain name rights, Brazil says |url=https://oklahoman.com/article/feed/9831440/amazoncom-should-share-web-domain-name-rights-brazil-says |website=oklahoman.com |accessdate=23 October 2020}}</ref>
 
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| 2019 || April 9 || || Amazon introduces a new way to listen to the news on Alexa-enabled devices, offering long-form news coverage in addition to Flash Briefings.<ref>{{cite web |title=Amazon Alexa now offers long-form news coverage in addition to Flash Briefings |url=https://techcrunch.com/2019/04/09/amazon-alexa-now-offers-long-form-news-coverage-in-addition-to-flash-briefings/ |website=techcrunch.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Alexa now offers long-form news briefings in the US |url=https://www.theverge.com/2019/4/10/18304341/alexa-long-form-news-briefing-us-bloomberg-cnbc-cnn-fox-news-npr-newsy |website=theverge.com |accessdate=23 October 2020}}</ref>
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| 2019 || April 4 || || Jeff Bezos biography || {{w|Jeff Bezos}} divorces {{w|MacKenzie Bezos}}, with the former retaining his interest in ''{{w|The Washington Post}}'' and ''{{w|Blue Origin}}'', and getting 75% of his original Amazon shares and voting control of the rest of his original shares. MacKenzie Bezos receives 25% of Jeff's Amazon shares, valued at approximately US$36 billion at the time, making her the third richest woman in the world.<ref>{{cite web |title=Jeff Bezos and MacKenzie Bezos have finalized their divorce agreement, and he's getting 75% of the Amazon shares and voting control of the rest |url=https://www.businessinsider.com/jeff-bezos-mackenzie-bezos-divorce-finalized-2019-4 |website=businessinsider.com |accessdate=17 November 2020}}</ref><ref>{{cite web |title=Amazon boss Jeff Bezos and wife MacKenzie divorce |url=https://www.bbc.com/news/world-us-canada-46814557 |website=bbc.com |accessdate=17 November 2020}}</ref>
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| 2019 || April 9 || {{w|Amazon Alexa}} || Product || Amazon introduces a new way to listen to the news on Alexa-enabled devices, offering long-form news coverage in addition to Flash Briefings.<ref>{{cite web |title=Amazon Alexa now offers long-form news coverage in addition to Flash Briefings |url=https://techcrunch.com/2019/04/09/amazon-alexa-now-offers-long-form-news-coverage-in-addition-to-flash-briefings/ |website=techcrunch.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Alexa now offers long-form news briefings in the US |url=https://www.theverge.com/2019/4/10/18304341/alexa-long-form-news-briefing-us-bloomberg-cnbc-cnn-fox-news-npr-newsy |website=theverge.com |accessdate=23 October 2020}}</ref>
 
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| 2019 || April 11 || Customer privacy || Amazon reportedly employs thousands of full-time workers and contractors in several countries to listen conversations recorded by [[w:Amazon Alexa|Alexa]] devices, with the purpose to feed voice commands back into the software to help improve Alexa’s grasp of human speech so it can respond more efficiently in the future.<ref>{{cite web |title=Amazon reportedly employs thousands of people to listen to your Alexa conversations |url=https://edition.cnn.com/2019/04/11/tech/amazon-alexa-listening/index.html |website=edition.cnn.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon reportedly employs thousands of people to listen to your Alexa conversations |url=https://www.wqad.com/article/news/local/drone/8-in-the-air/amazon-reportedly-employs-thousands-of-people-to-listen-to-your-alexa-conversations/526-a1d5923c-f1de-49e0-bb85-6b61c163327a |website=wqad.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon Workers Are Listening to What You Tell Alexa |url=https://www.bloomberg.com/news/articles/2019-04-10/is-anyone-listening-to-you-on-alexa-a-global-team-reviews-audio |website=bloomberg.com |accessdate=29 October 2020}}</ref>
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| 2019 || April 11 || {{w|Amazon Alexa}} || {{w|Consumer privacy}} || Amazon reportedly employs thousands of full-time workers and contractors in several countries to listen conversations recorded by [[w:Amazon Alexa|Alexa]] devices, with the purpose to feed voice commands back into the software to help improve Alexa’s grasp of human speech so it can respond more efficiently in the future.<ref>{{cite web |title=Amazon reportedly employs thousands of people to listen to your Alexa conversations |url=https://edition.cnn.com/2019/04/11/tech/amazon-alexa-listening/index.html |website=edition.cnn.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon reportedly employs thousands of people to listen to your Alexa conversations |url=https://www.wqad.com/article/news/local/drone/8-in-the-air/amazon-reportedly-employs-thousands-of-people-to-listen-to-your-alexa-conversations/526-a1d5923c-f1de-49e0-bb85-6b61c163327a |website=wqad.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon Workers Are Listening to What You Tell Alexa |url=https://www.bloomberg.com/news/articles/2019-04-10/is-anyone-listening-to-you-on-alexa-a-global-team-reviews-audio |website=bloomberg.com |accessdate=29 October 2020}}</ref>
 
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| 2019 || April 18 || || Amazon launches free, ad-supported music service for [[w:Amazon Alexa|Alexa]]-enabled devices.<ref>{{cite web |title=Amazon launches ad-supported music service to Echo owners |url=https://techcrunch.com/2019/04/18/amazon-music-echo-ads/ |website=techcrunch.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon launches free, ad-supported music service for Alexa devices |url=https://www.cnet.com/news/amazon-launches-ad-supported-music-service-for-alexa-devices/ |website=cnet.com |accessdate=26 October 2020}}</ref><ref>{{cite web |title=Amazon Launches New Spotify Competitor With Ad-Supported Music Streaming for Echo Devices |url=https://gizmodo.com/amazons-launches-free-spotify-competitor-with-ad-suppor-1834157662 |website=gizmodo.com |accessdate=26 October 2020}}</ref>
+
| 2019 || April 18 || {{w|Amazon Alexa}} || Service || Amazon launches free, ad-supported music service for [[w:Amazon Alexa|Alexa]]-enabled devices.<ref>{{cite web |title=Amazon launches ad-supported music service to Echo owners |url=https://techcrunch.com/2019/04/18/amazon-music-echo-ads/ |website=techcrunch.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon launches free, ad-supported music service for Alexa devices |url=https://www.cnet.com/news/amazon-launches-ad-supported-music-service-for-alexa-devices/ |website=cnet.com |accessdate=26 October 2020}}</ref><ref>{{cite web |title=Amazon Launches New Spotify Competitor With Ad-Supported Music Streaming for Echo Devices |url=https://gizmodo.com/amazons-launches-free-spotify-competitor-with-ad-suppor-1834157662 |website=gizmodo.com |accessdate=26 October 2020}}</ref>
 
|-
 
|-
| 2019 || April 18 || Partnership || "Google & Amazon reach an agreement to bring their streaming video apps to each others’ platforms"<ref>{{cite web |title=Google & Amazon reach an agreement to bring their streaming video apps to each others’ platforms |url=https://techcrunch.com/2019/04/18/google-amazon-reach-an-agreement-to-bring-their-streaming-apps-to-each-others-platforms/ |website=techcrunch.com |accessdate=14 October 2020}}</ref>
+
| 2019 || April 18 || {{w|Google}} || Partnership || Amazon reaches an agreement with Google to bring their respective streaming video apps to each others’ platforms.<ref>{{cite web |title=Google & Amazon reach an agreement to bring their streaming video apps to each others’ platforms |url=https://techcrunch.com/2019/04/18/google-amazon-reach-an-agreement-to-bring-their-streaming-apps-to-each-others-platforms/ |website=techcrunch.com |accessdate=14 October 2020}}</ref>
 
|-
 
|-
| 2019 || April 23 || || "Starting today, Amazon Prime members in the US can have their packages delivered directly to their garages."<ref>{{cite web |title=Amazon can now leave packages safely in your garage |url=https://www.theverge.com/2019/4/23/18512509/amazon-key-for-garage-launches-us-delivery-drivers-prime |website=theverge.com |accessdate=14 October 2020}}</ref>
+
| 2019 || April 23 || {{w|Amazon Prime}} || Service || {{w|Amazon Prime}} starts delivering packages directly to its customers' locations in the {{w|United States}}.<ref>{{cite web |title=Amazon can now leave packages safely in your garage |url=https://www.theverge.com/2019/4/23/18512509/amazon-key-for-garage-launches-us-delivery-drivers-prime |website=theverge.com |accessdate=14 October 2020}}</ref>
 
|-
 
|-
| 2019 || April 23 || Partnership || "Amazon expands partnership with retail company Casino Group in France"<ref>{{cite web |title=Amazon expands partnership with retail company Casino Group in France |url=https://techcrunch.com/2019/04/23/amazon-expands-partnership-with-retail-company-casino-group-in-france/ |website=techcrunch.com |accessdate=14 October 2020}}</ref>
+
| 2019 || April 23 || Casino Group || Partnership || Amazon expands partnership with retail company Casino Group in France, with Amazon installing pick-up lockers in Casino stores and more of the French company’s products to be available on Amazon.<ref>{{cite web |title=Amazon expands partnership with retail company Casino Group in France |url=https://techcrunch.com/2019/04/23/amazon-expands-partnership-with-retail-company-casino-group-in-france/ |website=techcrunch.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon strengthens ties with French food retailer Casino |url=https://www.cnbc.com/2019/04/23/french-supermarket-retailer-casino-expands-partnership-with-amazon.html |website=cnbc.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Casino Group expands its partnership with Amazon |url=https://www.groupe-casino.fr/en/casino-group-expands-its-partnership-with-amazon/ |website=groupe-casino.fr |accessdate=30 October 2020}}</ref>
 
|-
 
|-
| 2019 || April 29 || || Amazon launches <code>freight.amazon.com</code>, a digital freight brokerage site, with a pricing of around 30% below market rate.<ref>{{cite web |title=Amazon launches digital freight brokerage site |url=https://www.supplychaindive.com/news/amazon-digital-freight-brokerage/553661/ |website=supplychaindive.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Breaking: Amazon’s digital freight brokerage platform goes live |url=https://www.freightwaves.com/news/breaking-amazons-digital-freight-brokerage-platform-goes-live |website=freightwaves.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon releases digital freight brokerage platform |url=https://www.supplychaindigital.com/technology/amazon-releases-digital-freight-brokerage-platform |website=supplychaindigital.com |accessdate=29 October 2020}}</ref>
+
| 2019 || April 29 || <code>freight.amazon.com</code> || Service || Amazon launches <code>freight.amazon.com</code>, a digital freight brokerage site, with a pricing of around 30% below market rate.<ref>{{cite web |title=Amazon launches digital freight brokerage site |url=https://www.supplychaindive.com/news/amazon-digital-freight-brokerage/553661/ |website=supplychaindive.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Breaking: Amazon’s digital freight brokerage platform goes live |url=https://www.freightwaves.com/news/breaking-amazons-digital-freight-brokerage-platform-goes-live |website=freightwaves.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon releases digital freight brokerage platform |url=https://www.supplychaindigital.com/technology/amazon-releases-digital-freight-brokerage-platform |website=supplychaindigital.com |accessdate=29 October 2020}}</ref>
 
|-
 
|-
| 2019 || May 1 || International expansion || Amazon launches its first {{w|Arabic language}} website in the {{w|United Arab Emirates}} to reinforce its presence in the {{w|Middle East}}, while in process of rebranding the popular regional ecommerce platform Souq.com it had bought in 2017.<ref>{{cite web |title=Amazon Targets Middle East With Arabic Website |url=https://www.wsj.com/articles/amazon-targets-middle-east-with-arabic-website-11556725584 |website=wsj.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon targets UAE with new Arabic website Amazon.ae |url=https://internationalfinance.com/amazon-targets-uae-with-new-arabic-website-amazon-ae/ |website=internationalfinance.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon Targets Middle East With Arabic Website |url=https://headtopics.com/us/amazon-targets-middle-east-with-arabic-website-5636371 |website=headtopics.com |accessdate=27 October 2020}}</ref>
+
| 2019 || May 1 || || International expansion || Amazon launches its first {{w|Arabic language}} website in the {{w|United Arab Emirates}} to reinforce its presence in the {{w|Middle East}}, while in process of rebranding the popular regional ecommerce platform Souq.com it had bought in 2017.<ref>{{cite web |title=Amazon Targets Middle East With Arabic Website |url=https://www.wsj.com/articles/amazon-targets-middle-east-with-arabic-website-11556725584 |website=wsj.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon targets UAE with new Arabic website Amazon.ae |url=https://internationalfinance.com/amazon-targets-uae-with-new-arabic-website-amazon-ae/ |website=internationalfinance.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon Targets Middle East With Arabic Website |url=https://headtopics.com/us/amazon-targets-middle-east-with-arabic-website-5636371 |website=headtopics.com |accessdate=27 October 2020}}</ref>
 
|-
 
|-
| 2019 || May 2 || || Amazon turns its Amazon Managed Blockchain into a generally available service platform. The service facilitates the connection of multiple [[w:Amazon Web Services|AWS]] accounts with blockchain technology, which allows for transactions to be stored in an unchangeable infrastructure.<ref>{{cite web |title=Amazon makes blockchain service platform generally available |url=https://www.supplychaindive.com/news/amazon-managed-blockchain-generally-available/553954/ |website=supplychaindive.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon AWS managed blockchain now generally available |url=https://www.ledgerinsights.com/amazon-aws-managed-blockchain-live/ |website=ledgerinsights.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=AWS Announces General Availability of Amazon Managed Blockchain |url=https://www.businesswire.com/news/home/20190430006195/en/AWS-Announces-General-Availability-of-Amazon-Managed-Blockchain |website=businesswire.com |accessdate=29 October 2020}}</ref>
+
| 2019 || May 2 || Amazon Managed Blockchain || Policy || Amazon turns its Amazon Managed Blockchain into a generally available service platform. The service facilitates the connection of multiple [[w:Amazon Web Services|AWS]] accounts with blockchain technology, which allows for transactions to be stored in an unchangeable infrastructure.<ref>{{cite web |title=Amazon makes blockchain service platform generally available |url=https://www.supplychaindive.com/news/amazon-managed-blockchain-generally-available/553954/ |website=supplychaindive.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon AWS managed blockchain now generally available |url=https://www.ledgerinsights.com/amazon-aws-managed-blockchain-live/ |website=ledgerinsights.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=AWS Announces General Availability of Amazon Managed Blockchain |url=https://www.businesswire.com/news/home/20190430006195/en/AWS-Announces-General-Availability-of-Amazon-Managed-Blockchain |website=businesswire.com |accessdate=29 October 2020}}</ref>
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 +
| 2019 || May 2 || {{w|Amazon Mechanical Turk}} || Service || Research shows that, as of date, approximately 60% of {{w|Amazon Mechanical Turk}} workers are located in the United States and 40% are located elsewhere in the world, with approximately 30% in India.<ref name="MTurk-tracker 2019">{{cite web|title=MTurk Tracker|url=http://demographics.mturk-tracker.com/|website=demographics.mturk-tracker.com|accessdate=17 November 2020}}</ref>
 
|-
 
|-
| 2019 || May 7 || || "For the 1st time, a new Amazon Go store accepts cash as lawmakers push cashless retail bans"<ref>{{cite web |title=For the 1st time, a new Amazon Go store accepts cash as lawmakers push cashless retail bans |url=https://www.geekwire.com/2019/1st-time-new-amazon-go-store-accepts-cash-lawmakers-push-cashless-retail-bans/ |website=geekwire.com |accessdate=14 October 2020}}</ref>
+
| 2019 || May 7 || {{w|Amazon Go}} || Service || A new Amazon Go store in {{w|New York}} becomes the first to accept paper money, as legislators across the {{w|United States}} push for laws that ban cashless retail.<ref>{{cite web |title=For the 1st time, a new Amazon Go store accepts cash as lawmakers push cashless retail bans |url=https://www.geekwire.com/2019/1st-time-new-amazon-go-store-accepts-cash-lawmakers-push-cashless-retail-bans/ |website=geekwire.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=FOR THE 1ST TIME, A NEW AMAZON GO STORE ACCEPTS CASH AS LAWMAKERS PUSH CASHLESS RETAIL BANS – GEEKWIRE |url=https://elexonic.com/2019/05/07/for-the-1st-time-a-new-amazon-go-store-accepts-cash-as-lawmakers-push-cashless-retail-bans-geekwire/ |website=elexonic.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Amazon Go Debuts First Store to Accept Cash |url=https://csnews.com/amazon-go-debuts-first-store-accept-cash |website=csnews.com |accessdate=30 October 2020}}</ref>
 
|-
 
|-
| 2019 || May 9 || {{w|Customer privacy}} || A group composed of US Senators and 19 consumer and public health advocates accuses Amazon of violating children's privacy with kid-friendly smart speakers. Advocates say the kids' version of [[w:Amazon Alexa|Alexa]] doesn't forget what children tell it, even after parents try to delete the conversations.<ref>{{cite web |title=Amazon accused of violating children's privacy with kid-friendly smart speakers |url=https://www.nbcnews.com/tech/tech-news/amazon-accused-violating-children-s-privacy-kid-friendly-smart-speakers-n1003706 |website=nbcnews.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon accused of violating kids' privacy with Alexa |url=https://www.business-standard.com/article/news-ians/amazon-accused-of-violating-kids-privacy-with-alexa-119051000905_1.html |website=business-standard.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon Slammed For Putting Kids At Risk With 'Blatant Violation Of Privacy Laws' |url=https://www.forbes.com/sites/zakdoffman/2019/05/09/amazons-echo-dot-kids-accused-of-violating-privacy-laws-and-putting-kids-at-risk/#283dca3a7e5a |website=forbes.com |accessdate=20 October 2020}}</ref>
+
| 2019 || May 9 || {{w|Amazon Alexa}} || {{w|Consumer privacy}} || A group composed of US Senators and 19 consumer and public health advocates accuses Amazon of violating children's privacy with kid-friendly smart speakers. Advocates say the kids' version of [[w:Amazon Alexa|Alexa]] doesn't forget what children tell it, even after parents try to delete the conversations.<ref>{{cite web |title=Amazon accused of violating children's privacy with kid-friendly smart speakers |url=https://www.nbcnews.com/tech/tech-news/amazon-accused-violating-children-s-privacy-kid-friendly-smart-speakers-n1003706 |website=nbcnews.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon accused of violating kids' privacy with Alexa |url=https://www.business-standard.com/article/news-ians/amazon-accused-of-violating-kids-privacy-with-alexa-119051000905_1.html |website=business-standard.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon Slammed For Putting Kids At Risk With 'Blatant Violation Of Privacy Laws' |url=https://www.forbes.com/sites/zakdoffman/2019/05/09/amazons-echo-dot-kids-accused-of-violating-privacy-laws-and-putting-kids-at-risk/#283dca3a7e5a |website=forbes.com |accessdate=20 October 2020}}</ref>
 
|-
 
|-
| 2019 || May 15 || Competition || Amazon surpasses {{w|Walmart}} as the largest retailer worldwide.<ref>{{cite web |title=Amazon Surpasses Walmart As The World's Largest Retailer |url=https://www.forbes.com/sites/laurendebter/2019/05/15/worlds-largest-retailers-2019-amazon-walmart-alibaba/#33aa1a634171 |website=forbes.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon Surpasses Walmart as World’s Largest Retailer |url=https://www.designretailonline.com/news/retail/amazon-surpasses-walmart-as-worlds-largest-retailer/ |website=designretailonline.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Amazon Surpasses Walmart As The World's Largest Retailer |url=https://flipboard.com/@forbes/amazon-surpasses-walmart-as-the-world's-largest-retailer/f-5c0ec65ba3%2Fforbes.com |website=flipboard.com |accessdate=21 October 2020}}</ref>
+
| 2019 || May 15 || {{w|Walmart}} || Competition || Amazon surpasses {{w|Walmart}} as the largest retailer worldwide.<ref>{{cite web |title=Amazon Surpasses Walmart As The World's Largest Retailer |url=https://www.forbes.com/sites/laurendebter/2019/05/15/worlds-largest-retailers-2019-amazon-walmart-alibaba/#33aa1a634171 |website=forbes.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon Surpasses Walmart as World’s Largest Retailer |url=https://www.designretailonline.com/news/retail/amazon-surpasses-walmart-as-worlds-largest-retailer/ |website=designretailonline.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Amazon Surpasses Walmart As The World's Largest Retailer |url=https://flipboard.com/@forbes/amazon-surpasses-walmart-as-the-world's-largest-retailer/f-5c0ec65ba3%2Fforbes.com |website=flipboard.com |accessdate=21 October 2020}}</ref>
 +
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 +
| 2019 || May 16 || {{w|Amazon Fire}} || Product || Amazon announces the [[w:Amazon Fire tablet|Fire 7 Kids Edition]], which provides access to kid-friendly books, Audible books, educational apps, games, and videos.<ref>{{cite web |title=Introducing the All-New Fire 7 Kids Edition |url=https://press.aboutamazon.com/news-releases/news-release-details/introducing-all-new-fire-7-kids-edition-next-generation-amazons#:~:text=The%20all%2Dnew%20Fire%207%20Kids%20Edition%20is%20available%20for,stand%20for%20hands%2Dfree%20viewing. |website=press.aboutamazon.com |accessdate=13 November 2020}}</ref> || [[File:Fire 7 Kids Edition.jpg|thumb|center|150px|Amazon Kindle Fire 7 Kids.]]
 
|-
 
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| 2019 || May 16 || || American investor {{w|Warren Buffett}} reveals more than US$900 million stake in Amazon, and proclaims admiration for {{w|Jeff Bezos}}' business skills, and his success creating both the online retailing powerhouse and its cloud computing business {{w|Amazon Web Services}}.<ref>{{cite web |title=Warren Buffett's Berkshire Hathaway just made a $900 million bet on Amazon |url=https://edition.cnn.com/2019/05/16/investing/buffett-amazon/index.html |website=edition.cnn.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Warren Buffett's Berkshire Hathaway just made a $900 million bet on Amazon |url=https://www.newsbreak.com/new-york/new-york/news/1366981520236/warren-buffetts-berkshire-hathaway-just-made-a-900-million-bet-on-amazon |website=newsbreak.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Warren Buffett's Berkshire Hathaway just made a $900 million bet on Amazon |url=https://www.wral.com/warren-buffett-just-made-a-900-million-bet-on-amazon/18390694/ |website=wral.com |accessdate=27 October 2020}}</ref>
+
| 2019 || May 16 || {{w|Berkshire Hathaway}} || Investment || American investor {{w|Warren Buffett}} reveals more than US$900 million stake in Amazon, and proclaims admiration for {{w|Jeff Bezos}}' business skills, and his success creating both the online retailing powerhouse and its cloud computing business {{w|Amazon Web Services}}.<ref>{{cite web |title=Warren Buffett's Berkshire Hathaway just made a $900 million bet on Amazon |url=https://edition.cnn.com/2019/05/16/investing/buffett-amazon/index.html |website=edition.cnn.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Warren Buffett's Berkshire Hathaway just made a $900 million bet on Amazon |url=https://www.newsbreak.com/new-york/new-york/news/1366981520236/warren-buffetts-berkshire-hathaway-just-made-a-900-million-bet-on-amazon |website=newsbreak.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Warren Buffett's Berkshire Hathaway just made a $900 million bet on Amazon |url=https://www.wral.com/warren-buffett-just-made-a-900-million-bet-on-amazon/18390694/ |website=wral.com |accessdate=27 October 2020}}</ref>
 
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| 2019 || May 17 || || Amazon invests in U.K.-based meal delivery company {{w|Deliveroo}} in a boost to the service as it takes on rivals such as {{w|Uber Eats}} and {{w|Just Eat}} in a competitive market.<ref>{{cite web |title=Amazon invests in Deliveroo food courier |url=https://www.bbc.com/news/business-48306172 |website=bbc.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon invests in food courier service Deliveroo |url=https://www.theguardian.com/business/2019/may/17/amazon-invests-in-food-courier-service-deliveroo |website=theguardian.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon Renews Efforts to Enter Europe's Food Sector With a Big Stake in U.K. Meal Courier Deliveroo |url=https://time.com/5590936/amazon-invests-deliveroo-food-delivery/ |website=time.com |accessdate=29 October 2020}}</ref>
+
| 2019 || May 17 || {{w|Deliveroo}} || Investment || Amazon invests in U.K.-based meal delivery company {{w|Deliveroo}} in a boost to the service as it takes on rivals such as {{w|Uber Eats}} and {{w|Just Eat}} in a competitive market.<ref>{{cite web |title=Amazon invests in Deliveroo food courier |url=https://www.bbc.com/news/business-48306172 |website=bbc.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon invests in food courier service Deliveroo |url=https://www.theguardian.com/business/2019/may/17/amazon-invests-in-food-courier-service-deliveroo |website=theguardian.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon Renews Efforts to Enter Europe's Food Sector With a Big Stake in U.K. Meal Courier Deliveroo |url=https://time.com/5590936/amazon-invests-deliveroo-food-delivery/ |website=time.com |accessdate=29 October 2020}}</ref>
 
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| 2019 || May 17 || Partnership || Amazon partners with {{w|Mumbay}}-based {{w|Cleartrip}} with the purpose to offer a flight booking feature through {{w|Amazon Pay}} in {{w|India}}.<ref>{{cite web |title=Amazon Now Sells Flight Tickets |url=https://simpleflying.com/amazon-sells-flight-tickets/ |website=simpleflying.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon India Now Sells Airline Tickets |url=https://www.pymnts.com/news/partnerships-acquisitions/2019/amazon-pay-india-cleartrip-airline-tickets/ |website=pymnts.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon now sells flight tickets in India |url=https://news.yahoo.com/m/689aeaad-32b7-3d7b-b09d-2f6f9c17d375/amazon-now-sells-flight.html |website=news.yahoo.com |accessdate=28 October 2020}}</ref>
+
| 2019 || May 17 || {{w|Cleartrip}} || Partnership || Amazon partners with {{w|Mumbay}}-based {{w|Cleartrip}} with the purpose to offer a flight booking feature through {{w|Amazon Pay}} in {{w|India}}.<ref>{{cite web |title=Amazon Now Sells Flight Tickets |url=https://simpleflying.com/amazon-sells-flight-tickets/ |website=simpleflying.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon India Now Sells Airline Tickets |url=https://www.pymnts.com/news/partnerships-acquisitions/2019/amazon-pay-india-cleartrip-airline-tickets/ |website=pymnts.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon now sells flight tickets in India |url=https://news.yahoo.com/m/689aeaad-32b7-3d7b-b09d-2f6f9c17d375/amazon-now-sells-flight.html |website=news.yahoo.com |accessdate=28 October 2020}}</ref>
 
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| 2019 || May 31 || || "Amazon To Acquire Sizmek Ad Server And DCO Business"<ref>{{cite web |title=Amazon To Acquire Sizmek Ad Server And DCO Business |url=https://www.adexchanger.com/online-advertising/amazon-to-acquire-sizmek-ad-server-and-dco-business/ |website=adexchanger.com |accessdate=14 October 2020}}</ref>
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| 2019 || May 31 || Sizmek || Acquisition || Amazon announces agreement to acquire parts of ad tech company Sizmek, consisting in Sizmek Ad Server and Sizmek Dynamic Creative Optimization (DCO), a tool that helps personalize ads using data.<ref>{{cite web |title=Amazon To Acquire Sizmek Ad Server And DCO Business |url=https://www.adexchanger.com/online-advertising/amazon-to-acquire-sizmek-ad-server-and-dco-business/ |website=adexchanger.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon is acquiring Sizmek Ad Server and Sizmek DCO |url=https://advertising.amazon.com/blog/amazon-is-acquiring-sizmek-ad-server-and-sizmek-dco |website=advertising.amazon.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Amazon buys part of ad tech company Sizmek |url=https://www.cnbc.com/2019/05/31/amazon-buys-part-of-ad-tech-company-sizmek.html |website=cnbc.com |accessdate=30 October 2020}}</ref>
 
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| 2019 || June 5 || || "Amazon says it has deployed more than 200,000 robotic drives globally"<ref>{{cite web |title=Amazon says it has deployed more than 200,000 robotic drives globally |url=https://techcrunch.com/2019/06/05/amazon-says-it-has-deployed-more-than-200000-robotic-drives-globally/ |website=techcrunch.com |accessdate=14 October 2020}}</ref>
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| 2019 || June 5 || || Infrastructure || Amazon announces having deployed more than 200,000 robotic drives globally by this time. The company also announces two new warehouse robots called Xanthus and Pegasus.<ref>{{cite web |title=Amazon says it has deployed more than 200,000 robotic drives globally |url=https://techcrunch.com/2019/06/05/amazon-says-it-has-deployed-more-than-200000-robotic-drives-globally/ |website=techcrunch.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon Has Used Over 200,000 Robotic Drives Around The World |url=https://www.pymnts.com/amazon/2019/robotic-warehouse-automation/ |website=pymnts.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Amazon Has Used Over 200,000 Robotic Drives Around The World |url=https://avriopay.ca/feed-items/amazon-has-used-over-200000-robotic-drives-around-the-world/ |website=avriopay.ca |accessdate=30 October 2020}}</ref>
 
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| 2019 || June 13 || || "Biden criticizes Amazon for not paying federal taxes in 2018"<ref>{{cite web |title=Biden criticizes Amazon for not paying federal taxes in 2018 |url=https://www.reuters.com/article/us-usa-election-biden-amazon-com-idUSKCN1TE3BZ |website=reuters.com |accessdate=14 October 2020}}</ref>
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| 2019 || June 13 || || Controversy || Democratic presidential candidate {{w|Joe Biden}} criticizes Amazon for not paying federal taxes in 2018. Biden tweets: "I have nothing against Amazon, but no company pulling in billions of dollars of profits should pay a lower tax rate than firefighters and teachers. We need to reward work, not just wealth".<ref>{{cite web |title=Biden criticizes Amazon for not paying federal taxes in 2018 |url=https://www.reuters.com/article/us-usa-election-biden-amazon-com-idUSKCN1TE3BZ |website=reuters.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Biden criticizes Amazon for not paying federal taxes in 2018 |url=https://www.firstpost.com/business/biden-criticizes-amazon-for-not-paying-federal-taxes-in-2018-6810971.html |website=firstpost.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Biden Criticized Amazon for Not Paying Taxes. Here’s His Record on Tax Reform |url=https://www.insidesources.com/biden-criticized-amazon-for-not-paying-taxes-heres-his-record-on-tax-reform/ |website=insidesources.com |accessdate=30 October 2020}}</ref>
 
|-
 
|-
| 2019 || June 16 || || An investor group representing nearly US$10 trillion in funds accuses Amazon of lack of transparency on climate impact, along with other large companies like {{w|Facebook}} and {{w|Alibaba Group}}.<ref>{{cite web |title=Amazon accused of lack of transparency on climate impact |url=https://www.ft.com/content/2695bd00-8fa2-11e9-aea1-2b1d33ac3271 |website=ft.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Investors say Facebook, Tesla and many other companies are hiding climate impact |url=https://www.cbsnews.com/news/climate-change-700-companies-tesla-amazon-facebook-carbon-footprint/ |website=cbsnews.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Amazon accused of lack of transparency on climate impact |url=https://www.nwcf.com/News/ArtMID/576/ArticleID/37525/Amazon-accused-of-lack-of-transparency-on-climate-impact |website=nwcf.com |accessdate=21 October 2020}}</ref>
+
| 2019 || June 16 || || Controversy || An investor group representing nearly US$10 trillion in funds accuses Amazon of lack of transparency on climate impact, along with other large companies like {{w|Facebook}} and {{w|Alibaba Group}}.<ref>{{cite web |title=Amazon accused of lack of transparency on climate impact |url=https://www.ft.com/content/2695bd00-8fa2-11e9-aea1-2b1d33ac3271 |website=ft.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Investors say Facebook, Tesla and many other companies are hiding climate impact |url=https://www.cbsnews.com/news/climate-change-700-companies-tesla-amazon-facebook-carbon-footprint/ |website=cbsnews.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Amazon accused of lack of transparency on climate impact |url=https://www.nwcf.com/News/ArtMID/576/ArticleID/37525/Amazon-accused-of-lack-of-transparency-on-climate-impact |website=nwcf.com |accessdate=21 October 2020}}</ref>
 
|-
 
|-
| 2019 || June 20 || || Amazon is granted a patent in the {{w|United States}} for drone technology that would perform what the company calls "surveillance as a service". The new patented system provides security surveillance through unmanned aerial vehicles that "may perform a surveillance action at a property of an authorized party", recording video to gather data that can be analyzed to look out for irregularities, like a broken window, or a fire or if a garage door was left open during the day, etc.<ref>{{cite web |title=Amazon wants to sell “surveillance as a service” |url=https://qz.com/1648875/amazon-receives-us-patent-for-surveillance-as-a-service/ |website=qz.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon patent reveals drone surveillance as a service |url=https://www.zdnet.com/article/amazon-patent-suggests-surveillance-as-a-service-could-be-future-offering/ |website=zdnet.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon granted patent for 'surveillance as a service' tech |url=https://www.smartcitiesdive.com/news/amazon-granted-patent-for-surveillance-as-a-service-tech/557413/ |website=smartcitiesdive.com |accessdate=28 October 2020}}</ref>
+
| 2019 || June 20 || || {{w|Intellectual property}} || Amazon is granted a patent in the {{w|United States}} for drone technology that would perform what the company calls "surveillance as a service". The new patented system provides security surveillance through unmanned aerial vehicles that "may perform a surveillance action at a property of an authorized party", recording video to gather data that can be analyzed to look out for irregularities, like a broken window, or a fire or if a garage door was left open during the day, etc.<ref>{{cite web |title=Amazon wants to sell “surveillance as a service” |url=https://qz.com/1648875/amazon-receives-us-patent-for-surveillance-as-a-service/ |website=qz.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon patent reveals drone surveillance as a service |url=https://www.zdnet.com/article/amazon-patent-suggests-surveillance-as-a-service-could-be-future-offering/ |website=zdnet.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon granted patent for 'surveillance as a service' tech |url=https://www.smartcitiesdive.com/news/amazon-granted-patent-for-surveillance-as-a-service-tech/557413/ |website=smartcitiesdive.com |accessdate=28 October 2020}}</ref>
 
|-
 
|-
| 2019 || August 2 || || By this time, Amazon owns nearly half of the world's public-cloud infrastructure market, which is worth over US$32 billion.<ref>{{cite web |title=Amazon Owns Nearly Half Of The Public-Cloud Infrastructure Market Worth Over $32 Billion: Report |url=https://www.forbes.com/sites/jeanbaptiste/2019/08/02/amazon-owns-nearly-half-of-the-public-cloud-infrastructure-market-worth-over-32-billion-report/#7bbaad8629e0 |website=forbes.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Amazon Owns Nearly Half Of The Public-Cloud Infrastructure Market Worth Over $32 Billion: Report |url=https://www.forbes.com/sites/jeanbaptiste/2019/08/02/amazon-owns-nearly-half-of-the-public-cloud-infrastructure-market-worth-over-32-billion-report/#24dea6a29e08 |website=forbes.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon Owns Nearly Half Of The Public-Cloud Infrastructure Market Worth Over $32 Billion: Report |url=https://www.futuralis.cloud/amazon-owns-nearly-half-of-the-public-cloud-infrastructure-market-worth-over-32-billion-report/ |website=futuralis.cloud |accessdate=28 October 2020}}</ref>
+
| 2019 || August 2 || || Infrastructure || By this time, Amazon owns nearly half of the world's public-cloud infrastructure market, which is worth over US$32 billion.<ref>{{cite web |title=Amazon Owns Nearly Half Of The Public-Cloud Infrastructure Market Worth Over $32 Billion: Report |url=https://www.forbes.com/sites/jeanbaptiste/2019/08/02/amazon-owns-nearly-half-of-the-public-cloud-infrastructure-market-worth-over-32-billion-report/#7bbaad8629e0 |website=forbes.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Amazon Owns Nearly Half Of The Public-Cloud Infrastructure Market Worth Over $32 Billion: Report |url=https://www.forbes.com/sites/jeanbaptiste/2019/08/02/amazon-owns-nearly-half-of-the-public-cloud-infrastructure-market-worth-over-32-billion-report/#24dea6a29e08 |website=forbes.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon Owns Nearly Half Of The Public-Cloud Infrastructure Market Worth Over $32 Billion: Report |url=https://www.futuralis.cloud/amazon-owns-nearly-half-of-the-public-cloud-infrastructure-market-worth-over-32-billion-report/ |website=futuralis.cloud |accessdate=28 October 2020}}</ref>
 
|-
 
|-
| 2019 || August 7 || || "Amazon delivery robots are officially on the streets of California"<ref>{{cite web |title=Amazon delivery robots are officially on the streets of California |url=https://www.zdnet.com/article/amazon-delivery-robots-are-officially-on-the-streets-of-california/ |website=zdnet.com |accessdate=15 October 2020}}</ref>  
+
| 2019 || August 7 || Scout Ambassadors || Infrastructure || Amazon starts rolling out the “Scout Ambassadors”, its delivery robots, in a testbed in {{w|Irvine, California}}.<ref>{{cite web |title=Amazon delivery robots are officially on the streets of California |url=https://www.zdnet.com/article/amazon-delivery-robots-are-officially-on-the-streets-of-california/ |website=zdnet.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Amazon Delivery Robots are Officially on the Streets of California |url=https://blog.robotics.eandm.com/2019/08/20/amazon-delivery-robots-are-officially-on-the-streets-of-california/ |website=blog.robotics.eandm.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Amazon delivery robots are officially on the streets of California | ZDNet |url=http://computertalkradio.com/2019/08/amazon-delivery-robots-are-officially-on-the-streets-of-california-zdnet/ |website=computertalkradio.com |accessdate=30 October 2020}}</ref>  
 
|-
 
|-
| 2019 || August 7 || || Amazon introduces Alexa speed controls, letting customers control the speed of [[w:Amazon Alexa|Alexa]]’s speech when the voice assistant responds to a message.<ref>{{cite web |title=Amazon introduces Alexa speed controls, letting users determine how quickly voice assistant talks |url=https://www.geekwire.com/2019/amazon-introduces-alexa-speed-controls-letting-users-determine-quickly-voice-assistant-talks/ |website=geekwire.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Listen to Amazon Alexa speed-reading |url=https://www.cnbc.com/2019/08/07/how-to-make-amazon-alexa-talk-slower-or-faster.html |website=cnbc.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title="Alexa, speak slower" |url=https://blog.aboutamazon.com/devices/alexa-speak-slower |website=blog.aboutamazon.com |accessdate=28 October 2020}}</ref>
+
| 2019 || August 7 || {{w|Amazon Alexa}} || Product || Amazon introduces Alexa speed controls, letting customers control the speed of [[w:Amazon Alexa|Alexa]]’s speech when the voice assistant responds to a message.<ref>{{cite web |title=Amazon introduces Alexa speed controls, letting users determine how quickly voice assistant talks |url=https://www.geekwire.com/2019/amazon-introduces-alexa-speed-controls-letting-users-determine-quickly-voice-assistant-talks/ |website=geekwire.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Listen to Amazon Alexa speed-reading |url=https://www.cnbc.com/2019/08/07/how-to-make-amazon-alexa-talk-slower-or-faster.html |website=cnbc.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title="Alexa, speak slower" |url=https://blog.aboutamazon.com/devices/alexa-speak-slower |website=blog.aboutamazon.com |accessdate=28 October 2020}}</ref>
 
|-
 
|-
| 2019 || August 8 || || "Schoolchildren in China work overnight to produce Amazon Alexa devices" "Leaked documents show children as young as 16 recruited by Amazon supplier Foxconn work gruelling and illegal hours"<ref>{{cite web |title=Schoolchildren in China work overnight to produce Amazon Alexa devices |url=https://www.theguardian.com/global-development/2019/aug/08/schoolchildren-in-china-work-overnight-to-produce-amazon-alexa-devices |website=theguardian.com |accessdate=15 October 2020}}</ref>
+
| 2019 || August 8 || {{w|Amazon Alexa}} || Staff || Newspaper investigation reaveals that schoolchildren in China work overnight to produce {{w|Amazon Alexa}} devices, with children as young as 16 being recruited by Amazon supplier {{w|Foxconn}} to work "gruelling and illegal hours".<ref>{{cite web |title=Schoolchildren in China work overnight to produce Amazon Alexa devices |url=https://www.theguardian.com/global-development/2019/aug/08/schoolchildren-in-china-work-overnight-to-produce-amazon-alexa-devices |website=theguardian.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Foxconn admits schoolchildren in China factory worked overnight to build Amazon’s Alexa devices, blaming ‘lax oversight’ by local management |url=https://www.scmp.com/news/china/article/3022237/foxconn-admits-schoolchildren-china-factory-worked-overnight-build |website=scmp.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Schoolkids In China Work Overnight To Produce Amazon Alexa Devices |url=https://www.unilad.co.uk/news/schoolkids-in-china-work-overnight-to-produce-amazon-alexa-devices/ |website=unilad.co.uk |accessdate=30 October 2020}}</ref>
 
|-
 
|-
| 2019 || August 18 || || Amazon launches a new program to donate unsold products, after reports that millions were being destroyed.<ref>{{cite web |title=Amazon is launching a new program to donate unsold products, after reports that millions were being destroyed |url=https://www.cnbc.com/2019/08/14/amazon-launches-fba-donations-program-for-unsold-inventory.html |website=cnbc.com |accessdate=15 October 2020}}</ref>
+
| 2019 || August 18 || Fulfillment by Amazon Donations || Program launch || Amazon launches Fulfillment by Amazon (FBA) Donations, a new program to donate unsold products, after reports that millions were being destroyed.<ref>{{cite web |title=Amazon is launching a new program to donate unsold products, after reports that millions were being destroyed |url=https://www.cnbc.com/2019/08/14/amazon-launches-fba-donations-program-for-unsold-inventory.html |website=cnbc.com |accessdate=15 October 2020}}</ref>
 
|-
 
|-
| 2019 || August 20 || || Amazon criticized by environmental groups and customers after introducing a range of plastic packaging that cannot be recycled in the {{w|United Kingdom}}.<ref>{{cite web |title=Amazon under fire for new packaging that cannot be recycled |url=https://www.theguardian.com/technology/2019/aug/20/amazon-under-fire-for-new-packaging-that-cant-be-recycled |website=theguardian.com |accessdate=15 October 2020}}</ref>
+
| 2019 || August 20 || || Controversy || Amazon is criticized by environmental groups and customers after introducing a range of plastic packaging that cannot be recycled in the {{w|United Kingdom}}.<ref>{{cite web |title=Amazon under fire for new packaging that cannot be recycled |url=https://www.theguardian.com/technology/2019/aug/20/amazon-under-fire-for-new-packaging-that-cant-be-recycled |website=theguardian.com |accessdate=15 October 2020}}</ref>
 
|-
 
|-
| 2019 || August 21 || || Amazon opens its largest campus building globally in {{w|Hyderabad}}, {{w|India}}.<ref>{{cite web |title=Amazon Opens Its Largest Campus Yet |url=https://www.bloomberg.com/news/articles/2019-08-21/amazon-opens-india-campus-its-largest-in-the-world |website=bloomberg.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Amazon Opens Its Largest Campus in the World in Hyderabad |url=https://gadgets.ndtv.com/internet/news/amazon-opens-its-largest-campus-in-the-world-in-hyderabad-2088451 |website=gadgets.ndtv.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=Amazon opens its largest campus in the world in Hyderabad |url=https://www.livemint.com/companies/news/amazon-opens-its-biggest-campus-in-hyderabad-can-accommodate-15-000-employees-1566381815599.html |website=livemint.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=Amazon opens its biggest office ever. Outcry ensues |url=https://therealdeal.com/2020/08/29/amazon-opens-its-biggest-office-ever-outcry-ensues/ |website=therealdeal.com |accessdate=16 October 2020}}</ref>
+
| 2019 || August 21 || || Infrastructure || Amazon opens its largest campus building globally in {{w|Hyderabad}}, {{w|India}}.<ref>{{cite web |title=Amazon Opens Its Largest Campus Yet |url=https://www.bloomberg.com/news/articles/2019-08-21/amazon-opens-india-campus-its-largest-in-the-world |website=bloomberg.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Amazon Opens Its Largest Campus in the World in Hyderabad |url=https://gadgets.ndtv.com/internet/news/amazon-opens-its-largest-campus-in-the-world-in-hyderabad-2088451 |website=gadgets.ndtv.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=Amazon opens its largest campus in the world in Hyderabad |url=https://www.livemint.com/companies/news/amazon-opens-its-biggest-campus-in-hyderabad-can-accommodate-15-000-employees-1566381815599.html |website=livemint.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=Amazon opens its biggest office ever. Outcry ensues |url=https://therealdeal.com/2020/08/29/amazon-opens-its-biggest-office-ever-outcry-ensues/ |website=therealdeal.com |accessdate=16 October 2020}}</ref>
 
|-
 
|-
| 2019 || August 21 || International expansion || Amazon launches {{w|Hebrew language}} site in a bid to get Israeli vendors to sell through the company in the country.<ref>{{cite web |title=Amazon Launches Hebrew-Language Site To Draw Israeli Sellers |url=https://www.pymnts.com/amazon/2019/amazon-launches-hebrew-language-site-to-draw-israeli-sellers/ |website=pymnts.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Amazon launches Hebrew website for vendors |url=https://www.jns.org/amazon-launches-hebrew-website-for-vendors/ |website=jns.org |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon launches Hebrew website for sellers |url=https://www.jwire.com.au/amazon-launches-hebrew-website-for-sellers/ |website=jwire.com.au |accessdate=27 October 2020}}</ref>
+
| 2019 || August 21 || || International expansion || Amazon launches {{w|Hebrew language}} site in a bid to get Israeli vendors to sell through the company in the country.<ref>{{cite web |title=Amazon Launches Hebrew-Language Site To Draw Israeli Sellers |url=https://www.pymnts.com/amazon/2019/amazon-launches-hebrew-language-site-to-draw-israeli-sellers/ |website=pymnts.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Amazon launches Hebrew website for vendors |url=https://www.jns.org/amazon-launches-hebrew-website-for-vendors/ |website=jns.org |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon launches Hebrew website for sellers |url=https://www.jwire.com.au/amazon-launches-hebrew-website-for-sellers/ |website=jwire.com.au |accessdate=27 October 2020}}</ref>
 
|-
 
|-
| 2019 || September 4 || International expansion || Amazon introduces counter in {{w|France}}, with the country becoming the fourth market for Amazon’s Counter click-and-collect service in partnership with local bricks-and-mortar retailers.<ref>{{cite web |title=Amazon introduces Counter in France |url=https://www.opi.net/news/region/002-europe/amazon-introduces-counter-in-france/ |website=opi.net |accessdate=15 October 2020}}</ref>
+
| 2019 || September 4 || || International expansion || Amazon introduces counter in {{w|France}}, with the country becoming the fourth market for Amazon’s Counter click-and-collect service in partnership with local bricks-and-mortar retailers.<ref>{{cite web |title=Amazon introduces Counter in France |url=https://www.opi.net/news/region/002-europe/amazon-introduces-counter-in-france/ |website=opi.net |accessdate=15 October 2020}}</ref>
 
|-
 
|-
| 2019 || September 17 || || Amazon launches Amazon Music HD, a music streaming service, competing with {{w|Spotify}} and {{w|Apple Music}}.<ref>{{cite web |title=Amazon launches HD music streaming |url=https://www.bbc.com/news/entertainment-arts-49726068 |website=bbc.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Amazon launches Amazon Music HD with lossless audio streaming |url=https://techcrunch.com/2019/09/17/amazon-launches-amazon-music-hd-with-lossless-audio-streaming/ |website=techcrunch.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Amazon launches HD music streaming to compete with Spotify and Apple Music |url=https://www.foxbusiness.com/media/amazon-music-hd-streaming |website=foxbusiness.com |accessdate=25 October 2020}}</ref>
+
| 2019 || September 17 || {{w|Amazon Music}} || Service || Amazon launches Amazon Music HD, a music streaming service, competing with {{w|Spotify}} and {{w|Apple Music}}.<ref>{{cite web |title=Amazon launches HD music streaming |url=https://www.bbc.com/news/entertainment-arts-49726068 |website=bbc.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Amazon launches Amazon Music HD with lossless audio streaming |url=https://techcrunch.com/2019/09/17/amazon-launches-amazon-music-hd-with-lossless-audio-streaming/ |website=techcrunch.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Amazon launches HD music streaming to compete with Spotify and Apple Music |url=https://www.foxbusiness.com/media/amazon-music-hd-streaming |website=foxbusiness.com |accessdate=25 October 2020}}</ref>
 
|-
 
|-
| 2019 || September 19 || || Amazon orders 100,000 electric delivery vehicles from start-up {{w|Rivian Automotive}}, in an attempt to make the company’s fleet run entirely on {{w|renewable energy}}.<ref>{{cite web |title=Amazon orders 100,000 Rivian electric vans, will hit the road in 2021 |url=https://www.cnet.com/roadshow/news/amazon-rivian-electric-van-delivery-bezos-2021/ |website=cnet.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon is purchasing 100,000 Rivian electric vans, the largest order of EV delivery vehicles ever |url=https://www.cnbc.com/2019/09/19/amazon-is-purchasing-100000-rivian-electric-vans.html |website=cnbc.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon will order 100,000 electric delivery vans from EV startup Rivian, Jeff Bezos says |url=https://www.theverge.com/2019/9/19/20873947/amazon-electric-delivery-van-rivian-jeff-bezos-order |website=theverge.com |accessdate=29 October 2020}}</ref>
+
| 2019 || September 19 || {{w|Rivian Automotive}} || Infrastructure || Amazon orders 100,000 electric delivery vehicles from start-up {{w|Rivian Automotive}}, in an attempt to make the company’s fleet run entirely on {{w|renewable energy}}.<ref>{{cite web |title=Amazon orders 100,000 Rivian electric vans, will hit the road in 2021 |url=https://www.cnet.com/roadshow/news/amazon-rivian-electric-van-delivery-bezos-2021/ |website=cnet.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon is purchasing 100,000 Rivian electric vans, the largest order of EV delivery vehicles ever |url=https://www.cnbc.com/2019/09/19/amazon-is-purchasing-100000-rivian-electric-vans.html |website=cnbc.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon will order 100,000 electric delivery vans from EV startup Rivian, Jeff Bezos says |url=https://www.theverge.com/2019/9/19/20873947/amazon-electric-delivery-van-rivian-jeff-bezos-order |website=theverge.com |accessdate=29 October 2020}}</ref>
 
|-
 
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| 2019 || September 24 || || Amazon launches Amazon Care, a virtual and in-person healthcare service offering both virtual and in-person care, with {{w|telemedicine}} via app, chat and remote video, as well as follow-up visits and prescription drug delivery in person directly at an employee’s home or office. The service is initially available to its employees in and around the {{w|Seattle}} area.<ref>{{cite web |title=Amazon launches Amazon Care, a virtual and in-person healthcare offering for employees |url=https://techcrunch.com/2019/09/24/amazon-care-healthcare-service/ |website=techcrunch.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Amazon launches Amazon Care, a virtual medical clinic for employees |url=https://www.cnbc.com/2019/09/24/amazon-launches-employee-health-clinic-amazon-care.html |website=cnbc.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon launches Amazon Care, a telemedicine-driven care offering for Seattle employees |url=https://www.mobihealthnews.com/news/north-america/amazon-launches-amazon-care-telemedicine-driven-care-offering-seattle-employees |website=mobihealthnews.com |accessdate=28 October 2020}}</ref>
+
| 2019 || September 24 || Amazon Care || Service || Amazon launches Amazon Care, a virtual and in-person healthcare service offering both virtual and in-person care, with {{w|telemedicine}} via app, chat and remote video, as well as follow-up visits and prescription drug delivery in person directly at an employee’s home or office. The service is initially available to its employees in and around the {{w|Seattle}} area.<ref>{{cite web |title=Amazon launches Amazon Care, a virtual and in-person healthcare offering for employees |url=https://techcrunch.com/2019/09/24/amazon-care-healthcare-service/ |website=techcrunch.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Amazon launches Amazon Care, a virtual medical clinic for employees |url=https://www.cnbc.com/2019/09/24/amazon-launches-employee-health-clinic-amazon-care.html |website=cnbc.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon launches Amazon Care, a telemedicine-driven care offering for Seattle employees |url=https://www.mobihealthnews.com/news/north-america/amazon-launches-amazon-care-telemedicine-driven-care-offering-seattle-employees |website=mobihealthnews.com |accessdate=28 October 2020}}</ref>
 
|-
 
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| 2019 || September 25 || Product || Amazon launches 8 new [[w:Amazon Alexa|Echo]] devices, including All-new Echo, the Echo Flex (a plug-in smart speaker), the Echo Dot with clock, the Echo Show 8, the Echo Studio, Echo Buds (wireless earbuds), Echo Frames (all-day glasses with hands-free access to Alexa), and the Echo Loop (a smart ring that provides quick access to Alexa on-the-go).<ref>{{cite web |title=Amazon launches its first pair of smart glasses |url=https://newatlas.com/wearables/amazo-first-smart-glasses-echo-frames/ |website=newatlas.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Amazon Introduces 8 New Echo Devices |url=https://press.aboutamazon.com/news-releases/news-release-details/amazon-introduces-8-new-echo-devices |website=press.aboutamazon.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon launches Alexa smart ring, smart glasses and earbuds |url=https://www.theguardian.com/technology/2019/sep/26/amazon-launches-alexa-smart-ring-smart-glasses-and-earbuds |website=theguardian.com |accessdate=15 October 2020}}</ref>
+
| 2019 || September 25 || {{w|Amazon Alexa}} || Product || Amazon launches 8 new [[w:Amazon Alexa|Echo]] devices, including All-new Echo, the Echo Flex (a plug-in smart speaker), the Echo Dot with clock, the Echo Show 8, the Echo Studio, Echo Buds (wireless earbuds), Echo Frames (all-day glasses with hands-free access to Alexa), and the Echo Loop (a smart ring that provides quick access to Alexa on-the-go).<ref>{{cite web |title=Amazon launches its first pair of smart glasses |url=https://newatlas.com/wearables/amazo-first-smart-glasses-echo-frames/ |website=newatlas.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Amazon Introduces 8 New Echo Devices |url=https://press.aboutamazon.com/news-releases/news-release-details/amazon-introduces-8-new-echo-devices |website=press.aboutamazon.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon launches Alexa smart ring, smart glasses and earbuds |url=https://www.theguardian.com/technology/2019/sep/26/amazon-launches-alexa-smart-ring-smart-glasses-and-earbuds |website=theguardian.com |accessdate=15 October 2020}}</ref>
 
|-
 
|-
| 2019 || October 3 || || "Amazon adds Brazilian Portuguese to Alexa, launches Echo products in Brazil"<ref>{{cite web |title=Amazon adds Brazilian Portuguese to Alexa, launches Echo products in Brazil |url=https://www.digitaltveurope.com/2019/10/03/amazon-adds-brazillian-portugese-to-alexa-launches-echo-products-in-brazil/ |website=digitaltveurope.com |accessdate=15 October 2020}}</ref>
+
| 2019 || October 3 || {{w|Amazon Alexa}} || International expansion || Amazon expands Alexa Voice Service capabilities adding Brazilian Portuguese [[w:Amazon Alexa|Echo]] products in Brazil.<ref>{{cite web |title=Amazon adds Brazilian Portuguese to Alexa, launches Echo products in Brazil |url=https://www.digitaltveurope.com/2019/10/03/amazon-adds-brazillian-portugese-to-alexa-launches-echo-products-in-brazil/ |website=digitaltveurope.com |accessdate=15 October 2020}}</ref>
 
|-
 
|-
| 2019 || October 4 || || "Amazon Introduces New Invite-Only Products: Alexa-Enabled Rings And Glasses"<ref>{{cite web |title=Amazon Introduces New Invite-Only Products: Alexa-Enabled Rings And Glasses |url=https://www.forbes.com/sites/ilkerkoksal/2019/10/04/amazon-introduces-new-invite-only-products-alexa-enabled-rings-and-glasses/#3d5d023e590c |website=forbes.com |accessdate=15 October 2020}}</ref>
+
| 2019 || October 4 || {{w|Amazon Alexa}} || Product || Amazon introduces two invite-only products, an [[w:Amazon Alexa|Alexa]]-enabled ring called Echo Loop and a pair of Alexa-enabled glasses frames called Echo Frames.<ref>{{cite web |title=Amazon launches 'Project Zero' in India to block counterfeit goods |url=https://www.livemint.com/industry/retail/amazon-launches-project-zero-in-india-to-block-counterfeit-goods-11573582620572.html |website=livemint.com |accessdate=15 October 2020}}</ref>.<ref>{{cite web |title=Amazon Introduces New Invite-Only Products: Alexa-Enabled Rings And Glasses |url=https://www.forbes.com/sites/ilkerkoksal/2019/10/04/amazon-introduces-new-invite-only-products-alexa-enabled-rings-and-glasses/#3d5d023e590c |website=forbes.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Understanding Amazon's Invitation-Only Ring and Glasses, the Echo Loop and Echo Frame |url=https://www.ign.com/articles/2019/09/26/understanding-amazons-invitation-only-ring-and-glasses-the-echo-loop-and-echo-frame |website=ign.com |accessdate=30 October 2020}}</ref>
 
|-
 
|-
| 2019 || October 7 || || Amazon introduces a Kindle for kids, its first-ever e-reader aimed at children.<ref>{{cite web |title=Amazon introduces a Kindle for kids |url=https://techcrunch.com/2019/10/07/amazon-introduces-a-kindle-for-kids/ |website=techcrunch.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Amazon announces its first-ever Kindle for kids |url=https://www.engadget.com/2019-10-07-amazon-kindle-kids-edition.html |website=engadget.com |accessdate=23 October 2020}}</ref><ref>{{cite web |title=Amazon launches Kindle e-reader aimed at children |url=https://www.theguardian.com/technology/2019/oct/07/amazon-launches-kindle-kids-edition-e-reader |website=theguardian.com |accessdate=23 October 2020}}</ref>
+
| 2019 || October 7 || {{w|Amazon Kindle}} || Product || Amazon introduces a Kindle for kids, its first-ever e-reader aimed at children.<ref>{{cite web |title=Amazon introduces a Kindle for kids |url=https://techcrunch.com/2019/10/07/amazon-introduces-a-kindle-for-kids/ |website=techcrunch.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Amazon announces its first-ever Kindle for kids |url=https://www.engadget.com/2019-10-07-amazon-kindle-kids-edition.html |website=engadget.com |accessdate=23 October 2020}}</ref><ref>{{cite web |title=Amazon launches Kindle e-reader aimed at children |url=https://www.theguardian.com/technology/2019/oct/07/amazon-launches-kindle-kids-edition-e-reader |website=theguardian.com |accessdate=23 October 2020}}</ref>
 
|-
 
|-
| 2019 || October 8 || Education || "Coursera introduces Amazon Alexa Skill to support learning goals"<ref>{{cite web |title=Coursera introduces Amazon Alexa Skill to support learning goals |url=https://www.trainingjournal.com/articles/partner_article/coursera-introduces-amazon-alexa-skill-support-learning-goals |website=trainingjournal.com |accessdate=15 October 2020}}</ref>
+
| 2019 || October 8 || {{w|Amazon Alexa}} || Education || American {{w|MOOC}} provider {{w|Coursera}} introduces Amazon Alexa skill to support learning goals. This skill give learners the ability to access course assignment and quiz scores, due dates, and progress updates by simply asking [[w:Amazon Alexa|Alexa]].<ref>{{cite web |title=Coursera introduces Amazon Alexa Skill to support learning goals |url=https://www.trainingjournal.com/articles/partner_article/coursera-introduces-amazon-alexa-skill-support-learning-goals |website=trainingjournal.com |accessdate=15 October 2020}}</ref>
 
|-
 
|-
| 2019 || October 8 || || "Over 30 civil rights groups demand an end to Amazon Ring’s police partnerships"<ref>{{cite web |title=Over 30 civil rights groups demand an end to Amazon Ring’s police partnerships |url=https://techcrunch.com/2019/10/08/over-30-civil-rights-groups-demand-an-end-to-amazon-rings-police-partnerships/ |website=techcrunch.com |accessdate=15 October 2020}}</ref>
+
| 2019 || October 8 || Ring || Controversy || Over 30 civil rights groups call on government officials to investigate Amazon Ring’s business practices and demand an end to the company’s numerous police partnerships, after these raised concerns with privacy advocates and civil liberties organizations, which claim the agreements "turn neighbors into informants and subject innocent people to greater risk and surveillance".<ref>{{cite web |title=Over 30 civil rights groups demand an end to Amazon Ring’s police partnerships |url=https://techcrunch.com/2019/10/08/over-30-civil-rights-groups-demand-an-end-to-amazon-rings-police-partnerships/ |website=techcrunch.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Over 30 civil rights groups demand an end to Amazon Ring's police partnerships |url=https://www.business-humanrights.org/en/latest-news/over-30-civil-rights-groups-demand-an-end-to-amazon-rings-police-partnerships/ |website=business-humanrights.org |accessdate=14 November 2020}}</ref><ref>{{cite web |title=36 Civil Rights Groups Demand End to Amazon’s Partnerships with Police |url=https://www.vice.com/en/article/ne8q3w/36-civil-rights-groups-demand-end-to-amazons-partnerships-with-police |website=vice.com |accessdate=14 November 2020}}</ref>
 
|-
 
|-
| 2019 || October 9 || || "Amazon Launches Amazon.sg for Shoppers in Singapore"<ref>{{cite web |title=Amazon Launches Amazon.sg for Shoppers in Singapore |url=https://ftnnews.com/technology/37987-amazon-launches-amazon-sg-for-shoppers-in-singapore |website=ftnnews.com |accessdate=15 October 2020}}</ref>
+
| 2019 || October 9 || <code>amazon.sg</code> || International expansion || Amazon launches <code>amazon.sg</code>, giving online shoppers in {{w|Singapore}} access to a wider selection of offerings, and more ways to shop with Amazon on desktop, mobile browser and shopping app.<ref>{{cite web |title=Amazon Launches Amazon.sg for Shoppers in Singapore |url=https://ftnnews.com/technology/37987-amazon-launches-amazon-sg-for-shoppers-in-singapore |website=ftnnews.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Amazon Launches Amazon.sg, Offering All Customers in Singapore More Ways to Shop and Millions of Products to choose from - On Desktop and Mobile |url=https://markets.businessinsider.com/news/stocks/amazon-launches-amazon-sg-offering-all-customers-in-singapore-more-ways-to-shop-and-millions-of-products-to-choose-from-on-desktop-and-mobile-1028581671# |website=markets.businessinsider.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Amazon launches bigger local online store in Singapore |url=https://www.reuters.com/article/us-amazon-singapore-idUSKBN1WN05N |website=reuters.com |accessdate=30 October 2020}}</ref>
 
|-
 
|-
| 2019 || October 10 || || "Amazon Introduces Sidewalk, A Long-range Wireless Network for IoT Devices"<ref>{{cite web |title=Amazon Introduces Sidewalk, A Long-range Wireless Network for IoT Devices |url=https://connectedremag.com/newsletter/amazons-introduces-sidewalk-a-long-range-wireless-network-for-iot-devices/ |website=connectedremag.com |accessdate=15 October 2020}}</ref>
+
| 2019 || October 10 || Sidewalk || Technology launch || Amazon introduces Sidewalk, a long-range wireless network designed to help customer devices work better both at a location and the neighbourhood. The system uses {{w|Bluetooth}} to pass signals between compatible devices, allowing share of bandwidth among neighbors, and creating a sort of network of networks that would make sure functions like outdoor smart lights and smart garage door openers stay connected when a user's Wi-Fi can't reach them.<ref>{{cite web |title=Amazon Introduces Sidewalk, A Long-range Wireless Network for IoT Devices |url=https://connectedremag.com/newsletter/amazons-introduces-sidewalk-a-long-range-wireless-network-for-iot-devices/ |website=connectedremag.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Amazon Sidewalk will create entire smart neighborhoods. Here's what you should know |url=https://www.cnet.com/how-to/amazon-sidewalk-will-create-entire-smart-neighborhoods-faq-ble-900-mhz/ |website=cnet.com |accessdate=14 November 2020}}</ref><ref>{{cite web |title=Amazon Sidewalk paves the way for more connected communities |url=https://developer.amazon.com/en-US/blogs/alexa/device-makers/2020/09/amazon-sidewalk-paves-the-way-for-more-connected-communities |website=developer.amazon.com |accessdate=14 November 2020}}</ref>
 
|-
 
|-
| 2019 || October 16 || || Amazon combines its digital payments platform with [[w:Amazon Alexa]] to let users in India pay their utility, cable and cell phone bills through the digital assistant.<ref>{{cite web |title=Amazon’s Alexa can now pay utility, phone and cable bills in India |url=https://www.geekwire.com/2019/amazons-alexa-can-now-pay-utility-phone-cable-bills-india/ |website=geekwire.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=India Consumers Can Use Amazon Pay With Alexa For Bill Payment |url=https://www.pymnts.com/amazon-payments/2019/india-consumers-amazon-pay-alexa-bill-payment/ |website=pymnts.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon Pay Users in India Can Now Pay Their Utility, Mobile and Cable Bills With Alexa |url=https://nextbillion.net/news/amazon-pay-users-in-india-can-now-pay-their-utility-mobile-and-cable-bills-with-alexa/ |website=nextbillion.net |accessdate=29 October 2020}}</ref>
+
| 2019 || October 16 || {{w|Amazon Alexa}} || Service || Amazon combines its digital payments platform with {{w|Amazon Alexa}} to let users in India pay their utility, cable and cell phone bills through the digital assistant.<ref>{{cite web |title=Amazon’s Alexa can now pay utility, phone and cable bills in India |url=https://www.geekwire.com/2019/amazons-alexa-can-now-pay-utility-phone-cable-bills-india/ |website=geekwire.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=India Consumers Can Use Amazon Pay With Alexa For Bill Payment |url=https://www.pymnts.com/amazon-payments/2019/india-consumers-amazon-pay-alexa-bill-payment/ |website=pymnts.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon Pay Users in India Can Now Pay Their Utility, Mobile and Cable Bills With Alexa |url=https://nextbillion.net/news/amazon-pay-users-in-india-can-now-pay-their-utility-mobile-and-cable-bills-with-alexa/ |website=nextbillion.net |accessdate=29 October 2020}}</ref>
 
|-
 
|-
| 2019 || October 22 || || "Amazon introduces Fire TV and tablet app to watch customized news snippets"<ref>{{cite web |title=Amazon introduces Fire TV and tablet app to watch customized news snippets |url=https://www.androidpolice.com/2019/10/22/amazon-news-app-fire-tv/ |website=androidpolice.com |accessdate=15 October 2020}}</ref>
+
| 2019 || October 22 || {{w|Amazon Fire}} || Product || Amazon introduces Fire TV and tablet app that curates news reports for the user based on his/her interests.<ref>{{cite web |title=Amazon introduces Fire TV and tablet app to watch customized news snippets |url=https://www.androidpolice.com/2019/10/22/amazon-news-app-fire-tv/ |website=androidpolice.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Amazon introduces Fire TV and tablet app to watch customized news snippets |url=https://laptrinhx.com/amazon-introduces-fire-tv-and-tablet-app-to-watch-customized-news-snippets-3842278241/ |website=laptrinhx.com |accessdate=14 November 2020}}</ref>
 
|-
 
|-
| 2019 || October 23 || || {{w|BBC}} launches a service allowing [[w:Amazon Alexa|Alexa]] users to ask for specific news reports from the BBC and customize their news builletins.<ref>{{cite web |title=BBC Launches Interactive News Service for Alexa |url=https://voicebot.ai/2019/10/23/bbc-launches-interactive-news-service-for-alexa/ |website=voicebot.ai |accessdate=15 October 2020}}</ref>
+
| 2019 || October 23 || {{w|Amazon Alexa}} || Service || {{w|BBC}} launches a service allowing [[w:Amazon Alexa|Alexa]] users to ask for specific news reports from the BBC and customize their news builletins.<ref>{{cite web |title=BBC Launches Interactive News Service for Alexa |url=https://voicebot.ai/2019/10/23/bbc-launches-interactive-news-service-for-alexa/ |website=voicebot.ai |accessdate=15 October 2020}}</ref>
 
|-
 
|-
| 2019 || November 1 || || "Amazon Launches Alexa Skill Personalization Features"<ref>{{cite web |title=Amazon Launches Alexa Skill Personalization Features |url=https://voicebot.ai/2019/11/01/amazon-launches-alexa-skill-personalization-features/ |website=voicebot.ai |accessdate=16 October 2020}}</ref>
+
| 2019 || October 29 || Dash Smart Shelf || Product || Amazon announces the Dash Smart Shelf, a {{w|Wi-Fi}}-connected auto-replenishment system that can sense when supplies are running low, and automatically place an order to replenish them.<ref>{{cite web |title=Amazon releases Dash Smart Shelf for consumers, small businesses |url=https://www.retaildive.com/news/amazon-releases-dash-smart-shelf-for-consumers-small-businesses/588465/ |website=retaildive.com |accessdate=14 November 2020}}</ref>
 +
|-
 +
| 2019 || October 31 || {{w|Amazon Alexa}} || Product || Amazon launches [[w:Amazon Alexa|Alexa]] skill personalization features, enabling developers to provide personalized experiences, greetings, and prompts for recognized users.<ref>{{cite web |title=Amazon’s voice-based Alexa skill personalization is now generally available |url=https://venturebeat.com/2019/10/31/amazons-voice-based-alexa-skill-personalization-now-generally-available/ |website=venturebeat.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Personalize Your Alexa Experience with Voice Profiles (Generally Available) |url=https://developer.amazon.com/blogs/alexa/post/1ad16e9b-4f52-4e68-9187-ec2e93faae55/recognize-voices-and-personalize-your-skills |website=developer.amazon.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Amazon Launches Alexa Skill Personalization Features |url=https://voicebot.ai/2019/11/01/amazon-launches-alexa-skill-personalization-features/ |website=voicebot.ai |accessdate=16 October 2020}}</ref>
 +
|-
 +
| 2019 || November 19 || {{w|Amazon Fire}} || Product || Amazon introduces its US$35 Fire TV Blaster, a new infrared device that works with Amazon's other gadgets to give users more voice control over their TVs.<ref>{{cite web |title=Amazon introduces $35 Fire TV Blaster to enhance voice control of TVs and entertainment systems |url=https://www.geekwire.com/2019/amazon-introduces-35-fire-tv-blaster-enhance-voice-control-tvs-entertainment-systems/ |website=geekwire.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Amazon introduces $35 Fire TV Blaster to enhance voice control of TVs and entertainment systems |url=https://nu.technology/uncategorized/amazon-introduces-35-fire-tv-blaster-to-enhance-voice-control-of-tvs-and-entertainment-systems/ |website=nu.technology |accessdate=16 November 2020}}</ref><ref>{{cite web |title=Amazon introduces $35 Fire TV Blaster to enhance voice control of TVs and entertainment systems |url=https://thestartuptoday.com/news/9347/amazon-introduces-35-fire-tv-blaster-to-enhance-voice-control-of-tvs-and-entertainment-systems/ |website=thestartuptoday.com |accessdate=16 November 2020}}</ref>
 
|-
 
|-
| 2019 || November 11 || || "Amazon confirms it will open first ever branded grocery store designed as a cheaper alternative to Whole Foods"<ref>{{cite web |title=Amazon confirms it will open first ever branded grocery store designed as a cheaper alternative to Whole Foods |url=https://www.dailymail.co.uk/sciencetech/article-7674107/Amazon-confirms-branded-grocery-store-designed-cheaper-alternative-Foods.html |website=dailymail.co.uk |accessdate=16 October 2020}}</ref>
+
| 2019 || November 19 || {{w|Amazon Music}} || Service || Amazon introduces ad-supported free version of Amazon Music for Alexa users on Echo devices.<ref>{{cite web |title=Amazon introduces ad-supported free version of Amazon Music |url=https://www.businesstoday.in/technology/news/amazon-intoduces-ad-supported-free-version-of-amazon-music/story/390590.html |website=businesstoday.in |accessdate=15 October 2020}}</ref>
 
|-
 
|-
| 2019 || November 12 || || "Amazon Introduces Glasses With Alexa Capabilities"<ref>{{cite web |title=Amazon launches 'Project Zero' in India to block counterfeit goods |url=https://www.livemint.com/industry/retail/amazon-launches-project-zero-in-india-to-block-counterfeit-goods-11573582620572.html |website=livemint.com |accessdate=15 October 2020}}</ref>
+
| 2019 || November 20 || {{w|Amazon Alexa}} || International expansion || Amazon introduces its in-skill purchasing option in {{w|France}}, {{w|Italy}}, and {{w|Spain}}, extending the ability to monetize Alexa skills by allowing developers in those countries to create premium content that users can buy through the voice assistant while using the skill.<ref>{{cite web |title=Amazon Brings Alexa Skills Monetization to France, Italy, and Spain |url=https://voicebot.ai/2019/12/02/amazon-brings-alexa-skills-monetization-to-france-italy-and-spain/ |website=voicebot.ai |accessdate=16 October 2020}}</ref><ref>{{cite web |title=France, Spain, and Italy earn w/ Alexa Monetization |url=https://poddtoppen.se/podcast/1316209308/your-voice-first/france-spain-and-italy-earn-w-alexa-monetization |website=poddtoppen.se |accessdate=29 October 2020}}</ref><ref>{{cite web |title=In-Skill Purchasing (ISP) Now Available in France, Italy, and Spain |url=https://developer.amazon.com/it-IT/blogs/alexa/alexa-skills-kit/2019/11/in-skill-purchasing-isp-now-available-in-france-italy-and-spain |website=developer.amazon.com |accessdate=29 October 2020}}</ref>
 
|-
 
|-
| 2019 || November 19 || || "Amazon introduces $35 Fire TV Blaster to enhance voice control of TVs and entertainment systems"<ref>{{cite web |title=Amazon introduces $35 Fire TV Blaster to enhance voice control of TVs and entertainment systems |url=https://www.geekwire.com/2019/amazon-introduces-35-fire-tv-blaster-enhance-voice-control-tvs-entertainment-systems/ |website=geekwire.com |accessdate=15 October 2020}}</ref>
+
| 2019 || November 24 || Dash Smart Shelf || Product || Amazon introduces a Dash Smart Shelf, aimed at small businesses.<ref>{{cite web |title=Amazon introduces a Dash Smart Shelf for businesses that automatically restocks supplies |url=https://itmunch.com/amazon-introduces-dash-smart-shelf-businesses-automatically-restocks-supplies/ |website=itmunch.com |accessdate=16 October 2020}}</ref>
|-
+
|-
| 2019 || November 19 || || "Amazon introduces ad-supported free version of Amazon Music"<ref>{{cite web |title=Amazon introduces ad-supported free version of Amazon Music |url=https://www.businesstoday.in/technology/news/amazon-intoduces-ad-supported-free-version-of-amazon-music/story/390590.html |website=businesstoday.in |accessdate=15 October 2020}}</ref>
+
| 2019 || December 3 || || Infrastructure || Amazon announces several new fully managed {{w|machine learning}} services, including Amazon Fraud Detector, which detects anomalies in transactions, and CodeGuru, which automates code review while identifying the most "expensive" lines of code.<ref>{{cite web |title=Amazon introduces Fraud Detector and CodeGuru |url=https://venturebeat.com/2019/12/03/amazon-introduces-fraud-detector-and-code-guru/ |website=venturebeat.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon introduces Fraud Detector and CodeGuru |url=https://news.knowledia.com/US/en/articles/amazon-introduces-fraud-detector-and-codeguru-574df7809386548341b31ff4f0a2259882f6e753 |website=news.knowledia.com |accessdate=26 October 2020}}</ref><ref>{{cite web |title=Amazon Introduces Fraud Detector and CodeGuru |url=https://developers.slashdot.org/story/19/12/03/2031224/amazon-introduces-fraud-detector-and-codeguru |website=developers.slashdot.org |accessdate=26 October 2020}}</ref>
|-
+
|-
| 2019 || November 20 || || Amazon introduces its in-skill purchasing option in {{w|France}}, {{w|Italy}}, and {{w|Spain}}, extending the ability to monetize Alexa skills by allowing developers in those countries to create premium content that users can buy through the voice assistant while using the skill.<ref>{{cite web |title=Amazon Brings Alexa Skills Monetization to France, Italy, and Spain |url=https://voicebot.ai/2019/12/02/amazon-brings-alexa-skills-monetization-to-france-italy-and-spain/ |website=voicebot.ai |accessdate=16 October 2020}}</ref><ref>{{cite web |title=France, Spain, and Italy earn w/ Alexa Monetization |url=https://poddtoppen.se/podcast/1316209308/your-voice-first/france-spain-and-italy-earn-w-alexa-monetization |website=poddtoppen.se |accessdate=29 October 2020}}</ref><ref>{{cite web |title=In-Skill Purchasing (ISP) Now Available in France, Italy, and Spain |url=https://developer.amazon.com/it-IT/blogs/alexa/alexa-skills-kit/2019/11/in-skill-purchasing-isp-now-available-in-france-italy-and-spain |website=developer.amazon.com |accessdate=29 October 2020}}</ref>
+
| 2020 || January 8 || {{w|Apple Inc.}}, {{w|Google}} || Partnership || Amazon teams up with {{w|Apple Inc.}}, {{w|Google}}, and others to define a connectivity standard for smart home products and improve the ecosystem of internet-connected homes and smart home devices.<ref>{{cite web |title=Apple, Google, Amazon, And Others Team Up to Create New Smart Home Standard |url=https://www.infoq.com/news/2020/01/connected-home-over-ip-alliance/ |website=infoq.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Apple, Google, Amazon Team Up To Create New Smart Home Standard |url=https://inc42.com/buzz/apple-google-amazon-team-up-to-create-new-a-smart-home-standard/ |website=inc42.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Apple, Google, and Amazon team up to build open-source smart home standard |url=https://www.techradar.com/news/apple-google-and-amazon-team-up-to-build-open-source-smart-home-standard |website=techradar.com |accessdate=27 October 2020}}</ref>
|-
 
| 2019 || November 24 || || "Amazon introduces a Dash Smart Shelf for businesses that automatically restocks supplies"<ref>{{cite web |title=Amazon introduces a Dash Smart Shelf for businesses that automatically restocks supplies |url=https://itmunch.com/amazon-introduces-dash-smart-shelf-businesses-automatically-restocks-supplies/ |website=itmunch.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2019 || December 2 || || "AWS Launches Quantum Computing Offensive With Amazon Braket"<ref>{{cite web |title=AWS Launches Quantum Computing Offensive With Amazon Braket |url=https://www.crn.com/news/cloud/aws-launches-quantum-computing-offensive-with-amazon-braket |website=crn.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2019 || December 3 || || Amazon announces several new fully managed {{w|machine learning}} services, including Amazon Fraud Detector, which detects anomalies in transactions, and CodeGuru, which automates code review while identifying the most "expensive" lines of code.<ref>{{cite web |title=Amazon introduces Fraud Detector and CodeGuru |url=https://venturebeat.com/2019/12/03/amazon-introduces-fraud-detector-and-code-guru/ |website=venturebeat.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon introduces Fraud Detector and CodeGuru |url=https://news.knowledia.com/US/en/articles/amazon-introduces-fraud-detector-and-codeguru-574df7809386548341b31ff4f0a2259882f6e753 |website=news.knowledia.com |accessdate=26 October 2020}}</ref><ref>{{cite web |title=Amazon Introduces Fraud Detector and CodeGuru |url=https://developers.slashdot.org/story/19/12/03/2031224/amazon-introduces-fraud-detector-and-codeguru |website=developers.slashdot.org |accessdate=26 October 2020}}</ref>
 
|-
 
| 2019 || December 16 || || "Alexa, talk like Samuel L. Jackson! Amazon now allows Echo users to swap smart speaker's voice for the actor's - and you can even have him CURSE at you"<ref>{{cite web |title=Alexa, talk like Samuel L. Jackson! Amazon now allows Echo users to swap smart speaker's voice for the actor's - and you can even have him CURSE at you |url=https://www.dailymail.co.uk/sciencetech/article-7799283/Amazon-letting-Echo-users-change-Alexas-voice-actor-Samuel-L-Jackson-dollar.html |website=dailymail.co.uk |accessdate=16 October 2020}}</ref>
 
 
|-
 
|-
| 2020 || January 8 || || Amazon tems up with {{w|Apple Inc.}}, {{w|Google}}, and others to define a connectivity standard for smart home products and improve the ecosystem of internet-connected homes and smart home devices.<ref>{{cite web |title=Apple, Google, Amazon, And Others Team Up to Create New Smart Home Standard |url=https://www.infoq.com/news/2020/01/connected-home-over-ip-alliance/ |website=infoq.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Apple, Google, Amazon Team Up To Create New Smart Home Standard |url=https://inc42.com/buzz/apple-google-amazon-team-up-to-create-new-a-smart-home-standard/ |website=inc42.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Apple, Google, and Amazon team up to build open-source smart home standard |url=https://www.techradar.com/news/apple-google-and-amazon-team-up-to-build-open-source-smart-home-standard |website=techradar.com |accessdate=27 October 2020}}</ref>
+
| 2020 || January 17 || || International expansion || {{w|Jeff Bezos}} announces Amazon plans to create one million new jobs in India by 2025 through continued investments in technology, infrastructure, and logistics network.<ref>{{cite web |title=Amazon to create a million jobs in India: Jeff Bezos |url=https://www.businesstraveller.com/business-travel/2020/01/17/amazon-to-create-a-million-jobs-in-india-jeff-bezos/ |website=businesstraveller.com |accessdate=16 October 2020}}</ref>
 
|-
 
|-
| 2020 || January 13 || || "Amazon Releases AWS Outposts, Enabling Hybrid Data Center Architectures"<ref>{{cite web |title=Amazon Releases AWS Outposts, Enabling Hybrid Data Center Architectures |url=https://www.infoq.com/news/2020/01/AWS-Outposts-Hybrid/ |website=infoq.com |accessdate=16 October 2020}}</ref>
+
| 2020 || January 20 || || Infrastructure || Amazon rolls out a fleet of electric {{w|rickshaw}}s in {{w|India}}, with the purpose to tackle {{w|climate change}}.<ref>{{cite web |title=Jeff Bezos-led Amazon Introduces E-Rickshaws For Delivery |url=https://www.entrepreneur.com/article/345258 |website=entrepreneur.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Jeff Bezos introduces electric delivery vehicle for India: 10,000 EVs in Amazon fleet by 2025 |url=https://www.financialexpress.com/auto/car-news/amazon-prime-india-jeff-bezos-electric-rickshaws-delivery-vehicle-india-10000-evs-amazon-fleet-by-2025/1828656/ |website=financialexpress.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Unpacking the Spectacle of Jeff Bezos Driving an Electric Rickshaw in India |url=https://slate.com/technology/2020/01/bezos-amazon-india-electric-rickshaw.html |website=slate.com |accessdate=25 October 2020}}</ref>
 
|-
 
|-
| 2020 || January 17 || || "During his recent visit to India, Amazon founder and CEO Jeff Bezos announced that the company plans to create one million new jobs in India by 2025 through continued investments in technology, infrastructure, and logistics network."<ref>{{cite web |title=Amazon to create a million jobs in India: Jeff Bezos |url=https://www.businesstraveller.com/business-travel/2020/01/17/amazon-to-create-a-million-jobs-in-india-jeff-bezos/ |website=businesstraveller.com |accessdate=16 October 2020}}</ref>
+
| 2020 || January 21 || || Infrastructure || By this time, Amazon has 200,000 robots working in its warehouses.<ref>{{cite web |title=Amazon now has 200,000 robots working in its warehouses |url=https://roboticsandautomationnews.com/2020/01/21/amazon-now-has-200000-robots-working-in-its-warehouses/28840/ |website=roboticsandautomationnews.com |accessdate=16 October 2020}}</ref>
 
|-
 
|-
| 2020 || January 20 || || Amazon rolls out a fleet of electric {{w|rickshaw}}s in {{w|India}}, with the purpose to tackle {{w|climate change}}.<ref>{{cite web |title=Jeff Bezos-led Amazon Introduces E-Rickshaws For Delivery |url=https://www.entrepreneur.com/article/345258 |website=entrepreneur.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Jeff Bezos introduces electric delivery vehicle for India: 10,000 EVs in Amazon fleet by 2025 |url=https://www.financialexpress.com/auto/car-news/amazon-prime-india-jeff-bezos-electric-rickshaws-delivery-vehicle-india-10000-evs-amazon-fleet-by-2025/1828656/ |website=financialexpress.com |accessdate=25 October 2020}}</ref><ref>{{cite web |title=Unpacking the Spectacle of Jeff Bezos Driving an Electric Rickshaw in India |url=https://slate.com/technology/2020/01/bezos-amazon-india-electric-rickshaw.html |website=slate.com |accessdate=25 October 2020}}</ref>
+
| 2020 || February 1 || || {{w|Workforce}} || By this time, Amazon employs 798,000 people worldwide, with 500,000 of them in the {{w|United States}}.<ref>{{cite web |title=Amazon Now Employs 798,000 People Worldwide, 500,000 in the US |url=https://gadgets.ndtv.com/internet/news/amazon-total-employees-count-worldwide-798000-us-staff-500000-2173125 |website=gadgets.ndtv.com |accessdate=16 October 2020}}</ref>
 
|-
 
|-
| 2020 || January 21 || Infrastructure || By this time, Amazon has 200,000 robots working in its warehouses.<ref>{{cite web |title=Amazon now has 200,000 robots working in its warehouses |url=https://roboticsandautomationnews.com/2020/01/21/amazon-now-has-200000-robots-working-in-its-warehouses/28840/ |website=roboticsandautomationnews.com |accessdate=16 October 2020}}</ref>
+
| 2020 || February 1 || || Market size || Amazon reaches 150 million Prime members worldwide.<ref>{{cite web |title=Amazon has 150 million Prime members globally now |url=https://tech.hindustantimes.com/tech/news/amazon-has-150-million-prime-members-globally-now-story-dQeeqLWR2s6Vc4SNlmbEUM.html |website=tech.hindustantimes.com |accessdate=16 October 2020}}</ref>
|-
+
|-
| 2020 || February 1 || || By this time, Amazon employs 798,000 people worldwide, with 500,000 of them in the {{w|United States}}.<ref>{{cite web |title=Amazon Now Employs 798,000 People Worldwide, 500,000 in the US |url=https://gadgets.ndtv.com/internet/news/amazon-total-employees-count-worldwide-798000-us-staff-500000-2173125 |website=gadgets.ndtv.com |accessdate=16 October 2020}}</ref>
+
| 2020 || February 3 || || Subsidiary launch || {{w|Amazon University Esports}} launches as a European collegiate {{w|esports}} partnership headquartered in {{w|Alicante}}, Spain. Founded with the support of Amazon, it includes collegiate hosts GGTech, the NUEL, and PG Esports, of Spain, the United Kingdom and Italy respectively.<ref>{{cite web |title=Amazon University Esports, ecco quattro nuovi tornei dedicati agli universitari italiani |url=https://www.tuttosport.com/news/esports/tornei/2020/10/21-75226494/amazon_university_esports_ecco_quattro_nuovi_tornei_dedicati_agli_universitari_italiani/ |website=tuttosport.com |accessdate=17 November 2020}}</ref><ref>{{cite web |title=Amazon University Esports launches with GGTech and The NUEL |url=https://esportsinsider.com/2020/02/amazon-university-esports-launches/ |website=esportsinsider.com |accessdate=17 November 2020}}</ref>
|-
 
| 2020 || February 1 || || Amazon reaches 150 million Prime members worldwide.<ref>{{cite web |title=Amazon has 150 million Prime members globally now |url=https://tech.hindustantimes.com/tech/news/amazon-has-150-million-prime-members-globally-now-story-dQeeqLWR2s6Vc4SNlmbEUM.html |website=tech.hindustantimes.com |accessdate=16 October 2020}}</ref>
 
 
|-
 
|-
| 2020 || February 4 || Financial || Amazon reaches US$1 trillion valuation after reporting earnings for its fourth quarter.<ref>{{cite web |title=Amazon is officially worth $1 trillion, joining other tech titans |url=https://www.marketwatch.com/story/amazon-is-officially-worth-1-trillion-joining-other-tech-titans-2020-02-04 |website=marketwatch.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon joins the trillion-dollar club again after knockout earnings report |url=https://www.cnbc.com/2020/01/31/amazon-amzn-reaches-1-trillion-market-cap.html |website=cnbc.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=After earnings, Amazon joins the $1T club as Alphabet dips out |url=https://techcrunch.com/2020/01/31/after-earnings-amazon-joins-the-1t-club-as-alphabet-dips-out/ |website=techcrunch.com |accessdate=27 October 2020}}</ref>
+
| 2020 || February 4 || || Financial || Amazon reaches US$1 trillion valuation after reporting earnings for its fourth quarter.<ref>{{cite web |title=Amazon is officially worth $1 trillion, joining other tech titans |url=https://www.marketwatch.com/story/amazon-is-officially-worth-1-trillion-joining-other-tech-titans-2020-02-04 |website=marketwatch.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon joins the trillion-dollar club again after knockout earnings report |url=https://www.cnbc.com/2020/01/31/amazon-amzn-reaches-1-trillion-market-cap.html |website=cnbc.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=After earnings, Amazon joins the $1T club as Alphabet dips out |url=https://techcrunch.com/2020/01/31/after-earnings-amazon-joins-the-1t-club-as-alphabet-dips-out/ |website=techcrunch.com |accessdate=27 October 2020}}</ref>
 
|-
 
|-
| 2020 || February 22 || Policy || Amazon announces ban on third-party merchants from advertising products claiming to treat or cure {{w|COVID-19}}, and removes fake products promising to 'kill' the virus.<ref>{{cite web |title=Amazon Removes Fake Products Promising to 'Kill' Coronavirus |url=https://www.pcmag.com/news/amazon-removing-fake-products-killing-coronavirus |website=pcmag.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon removes fake products promising to 'kill' coronavirus |url=https://mashable.com/article/amazon-removes-fake-coronavirus-cure/ |website=mashable.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Coronavirus: Amazon removes overpriced goods and fake cures |url=https://www.bbc.com/news/technology-51675183 |website=bbc.com |accessdate=28 October 2020}}</ref>
+
| 2020 || February 22 || || Policy || Amazon announces ban on third-party merchants from advertising products claiming to treat or cure {{w|COVID-19}}, and removes fake products promising to 'kill' the virus.<ref>{{cite web |title=Amazon Removes Fake Products Promising to 'Kill' Coronavirus |url=https://www.pcmag.com/news/amazon-removing-fake-products-killing-coronavirus |website=pcmag.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon removes fake products promising to 'kill' coronavirus |url=https://mashable.com/article/amazon-removes-fake-coronavirus-cure/ |website=mashable.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Coronavirus: Amazon removes overpriced goods and fake cures |url=https://www.bbc.com/news/technology-51675183 |website=bbc.com |accessdate=28 October 2020}}</ref>
|-
 
| 2020 || February 24 || Partnership || Amazon Partners with {{w|Dematic}}, an American supplier of integrated automated {{w|supply chain}} technology, software and services. The partnership has the purpose to introduce micro-fulfillment areas to Amazon's grocery stores.<ref>{{cite web |title=Amazon Partners with Dematic to Introduce Micro-Fulfillment Areas to its Grocery Stores |url=https://www.andnowuknow.com/buyside-news/amazon-partners-dematic-introduce-micro-fulfillment-areas-its-grocery/chandler-james/66974 |website=andnowuknow.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Analyst: Reported Amazon-Dematic partnership ‘validates the MFC model’ |url=https://www.supermarketnews.com/online-retail/analyst-reported-amazon-dematic-partnership-validates-mfc-model |website=supermarketnews.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Report Reveals 'Hidden' Microfulfillment Component at Amazon Grocery Store |url=https://www.winsightgrocerybusiness.com/retailers/report-reveals-hidden-microfulfillment-component-amazon-grocery-store |website=winsightgrocerybusiness.com |accessdate=29 October 2020}}</ref>
 
 
|-
 
|-
| 2020 || February 25 || || "Amazon launches its first grocery store to feature checkout-free shopping"<ref>{{cite web |title=Amazon launches its first grocery store to feature checkout-free shopping |url=https://internetretailing.net/strategy-and-innovation/strategy-and-innovation/amazon-launches-its-first-grocery-store-to-feature-checkout-free-shopping-21019 |website=internetretailing.net |accessdate=16 October 2020}}</ref>
+
| 2020 || February 24 || {{w|Dematic}} || Partnership || Amazon Partners with {{w|Dematic}}, an American supplier of integrated automated {{w|supply chain}} technology, software and services. The partnership has the purpose to introduce micro-fulfillment areas to Amazon's grocery stores.<ref>{{cite web |title=Amazon Partners with Dematic to Introduce Micro-Fulfillment Areas to its Grocery Stores |url=https://www.andnowuknow.com/buyside-news/amazon-partners-dematic-introduce-micro-fulfillment-areas-its-grocery/chandler-james/66974 |website=andnowuknow.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Analyst: Reported Amazon-Dematic partnership ‘validates the MFC model’ |url=https://www.supermarketnews.com/online-retail/analyst-reported-amazon-dematic-partnership-validates-mfc-model |website=supermarketnews.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Report Reveals 'Hidden' Microfulfillment Component at Amazon Grocery Store |url=https://www.winsightgrocerybusiness.com/retailers/report-reveals-hidden-microfulfillment-component-amazon-grocery-store |website=winsightgrocerybusiness.com |accessdate=29 October 2020}}</ref>
 
|-
 
|-
| 2020 || February 27 || Competition || "Walmart is working on a competitor to Amazon Prime, called Walmart+, a spokeswoman confirmed to CNBC on Thursday."<ref>{{cite web |title=Walmart is working on an Amazon Prime competitor, called Walmart+ |url=https://www.cnbc.com/2020/02/27/walmart-is-reportedly-working-on-an-amazon-prime-competitor-walmart.html |website=cnbc.com |accessdate=16 October 2020}}</ref>
+
| 2020 || February 25 || || Service || Amazon opens its first cashierless grocery store in {{w|Seattle}}.<ref>{{cite web |title=Amazon launches its first grocery store to feature checkout-free shopping |url=https://internetretailing.net/strategy-and-innovation/strategy-and-innovation/amazon-launches-its-first-grocery-store-to-feature-checkout-free-shopping-21019 |website=internetretailing.net |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon just opened a cashierless supermarket – here are all the ways it’s trying to upend the grocery industry |url=https://www.cnbc.com/2020/02/25/how-amazon-is-trying-to-upend-the-grocery-industry.html |website=cnbc.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Amazon Opens Cashierless Supermarket in Latest Push to Sell Food |url=https://www.wsj.com/articles/amazon-opens-cashierless-supermarket-in-latest-push-to-sell-food-11582617660 |website=wsj.com |accessdate=30 October 2020}}</ref>
 
|-
 
|-
| 2020 || February 28 || || By this time, Amazon operates seven different kinds of physical stores.<ref>{{cite web |title=Amazon now operates seven different kinds of physical stores. Here's why |url=https://www.cnet.com/news/amazon-now-operates-seven-different-kinds-of-physical-stores-heres-why/ |website=cnet.com |accessdate=16 October 2020}}</ref>
+
| 2020 || February 28 || || {{w|Business model}} || By this time, Amazon operates seven different kinds of physical stores.<ref>{{cite web |title=Amazon now operates seven different kinds of physical stores. Here's why |url=https://www.cnet.com/news/amazon-now-operates-seven-different-kinds-of-physical-stores-heres-why/ |website=cnet.com |accessdate=16 October 2020}}</ref>
 
|-
 
|-
| 2020 || March 3 || || "Amazon rolls out Alexa feature that lets users ask about prescription drugs"<ref>{{cite web |title=Amazon rolls out Alexa feature that lets users ask about prescription drugs |url=https://www.fiercehealthcare.com/tech/amazon-rolls-out-alexa-feature-to-provide-detailed-drug-information |website=fiercehealthcare.com |accessdate=16 October 2020}}</ref>
+
| 2020 || March 3 || {{w|Amazon Alexa}} || Product || {{w|Amazon Alexa}} introduces feature that lets users ask questions about 1,500 of the most widely prescribed drugs in the United States.<ref>{{cite web |title=Amazon rolls out Alexa feature that lets users ask about prescription drugs |url=https://www.fiercehealthcare.com/tech/amazon-rolls-out-alexa-feature-to-provide-detailed-drug-information |website=fiercehealthcare.com |accessdate=16 October 2020}}</ref>
 
|-
 
|-
| 2020 || March 6 || || "Amazon removes hundreds of thousands of ‘high-priced offers’ amid coronavirus price gouging"<ref>{{cite web |title=Amazon removes hundreds of thousands of ‘high-priced offers’ amid coronavirus price gouging |url=https://www.cnbc.com/2020/03/06/amazon-removes-530000-products-amid-coronavirus-price-gouging.html |website=cnbc.com |accessdate=16 October 2020}}</ref>
+
| 2020 || March 6 || || {{w|Price gouging}} || Amazon announces having removed hundreds of thousands of "high-priced offers" and suspends thousands of sellers who have engaged in {{w|price gouging}} amidst the {{w|COVID-19 pandemic}}.<ref>{{cite web |title=Amazon removes hundreds of thousands of ‘high-priced offers’ amid coronavirus price gouging |url=https://www.cnbc.com/2020/03/06/amazon-removes-530000-products-amid-coronavirus-price-gouging.html |website=cnbc.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon removes hundreds of thousands of 'high-priced offers' amid coronavirus price gouging |url=https://www.msn.com/en-xl/money/topstories/amazon-removes-hundreds-of-thousands-of-high-priced-offers-amid-coronavirus-price-gouging/ar-BB10Thq1?li=AAFNcqt |website=msn.com |accessdate=14 November 2020}}</ref>
 
|-
 
|-
| 2020 || March 9 || || "Amazon launches business selling automated checkout to retailers"<ref>{{cite web |title=Amazon launches business selling automated checkout to retailers |url=https://uk.reuters.com/article/us-amazon-com-store-technology/amazon-launches-business-selling-automated-checkout-to-retailers-idUKKBN20W0OD |website=uk.reuters.com |accessdate=16 October 2020}}</ref>
+
| 2020 || March 9 || || Product || Amazon starts selling its cashier-less technology to other retailers.<ref>{{cite web |title=Amazon launches business selling automated checkout to retailers |url=https://uk.reuters.com/article/us-amazon-com-store-technology/amazon-launches-business-selling-automated-checkout-to-retailers-idUKKBN20W0OD |website=uk.reuters.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon launches business selling automated checkout to retailers |url=https://startuparound.com/read/1583739004.9345255/Amazon-launches-business-selling-automated-checkout-to-retailers |website=startuparound.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Amazon Launches Business Selling Automated Checkout to Retailers |url=https://www.delimarketnews.com/whats-store/amazon-launches-business-selling-automated-checkout-retailers-Dilip-Kumar/lilian-diep/thu-03122020-0845/9386 |website=delimarketnews.com |accessdate=30 October 2020}}</ref>
 
|-
 
|-
| 2020 || March 12 || || Amazon issues a guidance in response to the {{w|COVID-19}} outbreak recommending all employees to work from home, if they can.<ref>{{cite web |title=Amazon asks all employees to work from home, if they can |url=https://techcrunch.com/2020/03/12/amazon-asks-all-employees-to-work-from-home-if-they-can/ |website=techcrunch.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon asks all employees to work from home, if they can |url=https://finance.yahoo.com/news/amazon-asks-employees-home-235959181.html |website=finance.yahoo.com |accessdate=23 October 2020}}</ref><ref>{{cite web |title=Amazon Asks All Employees to Work From Home |url=https://www.entrepreneur.com/article/347582 |website=entrepreneur.com |accessdate=23 October 2020}}</ref>
+
| 2020 || March 12 || || Staff || Amazon issues a guidance in response to the {{w|COVID-19}} outbreak recommending all employees to work from home, if they can.<ref>{{cite web |title=Amazon asks all employees to work from home, if they can |url=https://techcrunch.com/2020/03/12/amazon-asks-all-employees-to-work-from-home-if-they-can/ |website=techcrunch.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon asks all employees to work from home, if they can |url=https://finance.yahoo.com/news/amazon-asks-employees-home-235959181.html |website=finance.yahoo.com |accessdate=23 October 2020}}</ref><ref>{{cite web |title=Amazon Asks All Employees to Work From Home |url=https://www.entrepreneur.com/article/347582 |website=entrepreneur.com |accessdate=23 October 2020}}</ref>
 
|-
 
|-
| 2020 || March 19 || || Amazon hires 100,000 more workers to help meet a massive surge in customer demand related to the {{w|COVID-19 pandemic}}.<ref>{{cite web |title=Amazon Is Hiring 100,000 More Workers to Meet a Surge in Demand |url=https://www.fool.com/investing/2020/03/19/amazon-is-hiring-100000-more-workers-to-keep-up-wi.aspx |website=fool.com |accessdate=16 October 2020}}</ref>
+
| 2020 || March 19 || || Staff || Amazon hires 100,000 more workers to help meet a massive surge in customer demand related to the {{w|COVID-19 pandemic}}.<ref>{{cite web |title=Amazon Is Hiring 100,000 More Workers to Meet a Surge in Demand |url=https://www.fool.com/investing/2020/03/19/amazon-is-hiring-100000-more-workers-to-keep-up-wi.aspx |website=fool.com |accessdate=16 October 2020}}</ref> || [[File:Amazon España por dentro (San Fernando de Henares).JPG|thumb|center|150px|Amazon distribution center in {{w|Madrid}}, Spain]]
 
|-
 
|-
| 2020 || March 21 || || "Amazon.com will stop shipping non-essential products to consumers in Italy and France, the company said on Saturday, representing an escalation in the e-commerce giant’s response in regions hard hit by the coronavirus outbreak."<ref>{{cite web |title=Exclusive: Amazon.com to stop shipping non-essentials to consumers in Italy and France |url=https://www.reuters.com/article/us-health-coronavirus-amazon-shipping-ex-idUSKBN2180YZ |website=reuters.com |accessdate=16 October 2020}}</ref>
+
| 2020 || March 21 || || Policy || Amazon announces halt of shipping non-essential products to consumers in {{w|Italy}} and {{w|France}}, as a response in regions hard hit by the {{w|COVID-19}} outbreak.<ref>{{cite web |title=Exclusive: Amazon.com to stop shipping non-essentials to consumers in Italy and France |url=https://www.reuters.com/article/us-health-coronavirus-amazon-shipping-ex-idUSKBN2180YZ |website=reuters.com |accessdate=16 October 2020}}</ref>
 
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|-
| 2020 || April 2 || || "Amazon blocks sale of N95 masks to the public, begins offering supplies to hospitals"<ref>{{cite web |title=Amazon blocks sale of N95 masks to the public, begins offering supplies to hospitals |url=https://www.cnbc.com/2020/04/02/amazon-blocks-sale-of-n95-masks-to-public-begins-supplying-hospitals.html |website=cnbc.com |accessdate=16 October 2020}}</ref>
+
| 2020 || April 2 || || Policy || Amazon blocks sale of [[w:N95 respirator|N95 masks]] and {{w|COVID-19}} diagnostic kits on its site, prioritizing shipping those items to hospitals and government agencies.<ref>{{cite web |title=Amazon blocks sale of N95 masks to the public, begins offering supplies to hospitals |url=https://www.cnbc.com/2020/04/02/amazon-blocks-sale-of-n95-masks-to-public-begins-supplying-hospitals.html |website=cnbc.com |accessdate=16 October 2020}}</ref>
 
|-
 
|-
| 2020 || April 15 || || Amazon launches waitlist for food deliveries amid growing demand during the {{w|COVID-19 pandemic}}.<ref>{{cite web |title=Amazon launches waitlist for food deliveries amid growing demand |url=https://www.ajc.com/business/amazon-launches-waitlist-for-food-deliveries-amid-growing-demand/HwTRStoecGu1J3t0dUbdDK/ |website=ajc.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon puts new Amazon Fresh and Whole Foods delivery customers on waitlist amid surging demand |url=https://www.theverge.com/2020/4/13/21218908/amazon-fresh-whole-foods-delivery-waitlist-virtual-line-demand |website=theverge.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon puts new grocery delivery customers on waitlist amid high demand during COVID-19 pandemic |url=https://www.fox5dc.com/news/amazon-puts-new-grocery-delivery-customers-on-waitlist-amid-high-demand-during-covid-19-pandemic |website=fox5dc.com |accessdate=29 October 2020}}</ref>
+
| 2020 || April 15 || || Service || Amazon launches waitlist for food deliveries amid growing demand during the {{w|COVID-19 pandemic}}.<ref>{{cite web |title=Amazon launches waitlist for food deliveries amid growing demand |url=https://www.ajc.com/business/amazon-launches-waitlist-for-food-deliveries-amid-growing-demand/HwTRStoecGu1J3t0dUbdDK/ |website=ajc.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon puts new Amazon Fresh and Whole Foods delivery customers on waitlist amid surging demand |url=https://www.theverge.com/2020/4/13/21218908/amazon-fresh-whole-foods-delivery-waitlist-virtual-line-demand |website=theverge.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon puts new grocery delivery customers on waitlist amid high demand during COVID-19 pandemic |url=https://www.fox5dc.com/news/amazon-puts-new-grocery-delivery-customers-on-waitlist-amid-high-demand-during-covid-19-pandemic |website=fox5dc.com |accessdate=29 October 2020}}</ref>
 
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|-
| 2020 || April 20 || || "China’s Alibaba to invest $28.2 billion in cloud infrastructure as it battles Amazon, Microsoft"<ref>{{cite web |title=China’s Alibaba to invest $28.2 billion in cloud infrastructure as it battles Amazon, Microsoft |url=https://www.cnbc.com/2020/04/20/alibaba-to-invest-28-billion-in-cloud-as-it-battles-amazon-microsoft.html |website=cnbc.com |accessdate=16 October 2020}}</ref>
+
| 2020 || April 20 || {{w|Alibaba Group}} || Competition || {{w|Alibaba Group}} announces US$28.2 billion investment in cloud infrastructure, pushing competition with Amazon and {{w|Microsoft}}.<ref>{{cite web |title=China’s Alibaba to invest $28.2 billion in cloud infrastructure as it battles Amazon, Microsoft |url=https://www.cnbc.com/2020/04/20/alibaba-to-invest-28-billion-in-cloud-as-it-battles-amazon-microsoft.html |website=cnbc.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=China's Alibaba to invest $28.2 billion in cloud infrastructure as it battles Amazon, Microsoft |url=https://www.newsbreak.com/news/1549968904415/chinas-alibaba-to-invest-282-billion-in-cloud-infrastructure-as-it-battles-amazon-microsoft |website=newsbreak.com |accessdate=13 November 2020}}</ref><ref>{{cite web |title=China’s Alibaba to invest $28.2 billion in cloud infrastructure as it battles Amazon, Microsoft |url=https://zephyrnet.com/chinas-alibaba-to-invest-28-2-billion-in-cloud-infrastructure-as-it-battles-amazon-microsoft/ |website=zephyrnet.com |accessdate=13 November 2020}}</ref>
 
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|-
| 2020 || April 21 || || Amazon invests US$10 million to help conserve or restore forests in the {{w|Northeastern United States}, as part of climate change plan.<ref>{{cite web |title=Amazon invests $10 million to help conserve forests as part of climate change plan |url=https://www.cnbc.com/2020/04/21/amazon-invests-10-million-for-forest-conservation-in-climate-change-plan.html|accessdate=16 October 2020}}</ref><ref>{{cite web |title=Press release |url=https://press.aboutamazon.com/news-releases/news-release-details/part-its-plan-be-net-zero-carbon-2040-amazon-commits-10-million |website=press.aboutamazon.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=Amazon pours $10 million into forest conservation |url=https://www.axios.com/amazon-pours-10-million-into-forest-conservation-592524c7-9fa6-4ec0-987c-738d84f57cb7.html |website=axios.com |accessdate=24 October 2020}}</ref>
+
| 2020 || April 21 || || Investment || Amazon invests US$10 million to help conserve or restore forests in the {{w|Northeastern United States}}, as part of climate change plan.<ref>{{cite web |title=Amazon invests $10 million to help conserve forests as part of climate change plan |url=https://www.cnbc.com/2020/04/21/amazon-invests-10-million-for-forest-conservation-in-climate-change-plan.html|accessdate=16 October 2020}}</ref><ref>{{cite web |title=Press release |url=https://press.aboutamazon.com/news-releases/news-release-details/part-its-plan-be-net-zero-carbon-2040-amazon-commits-10-million |website=press.aboutamazon.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=Amazon pours $10 million into forest conservation |url=https://www.axios.com/amazon-pours-10-million-into-forest-conservation-592524c7-9fa6-4ec0-987c-738d84f57cb7.html |website=axios.com |accessdate=24 October 2020}}</ref>
 
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|-
| 2020 || April 22 || || Amazon launches data center operations in {{w|South Africa}}.<ref>{{cite web |title=Amazon launches data centre operations in South Africa |url=https://www.reuters.com/article/us-safrica-amazon-com-cloud/amazon-launches-data-centre-operations-in-south-africa-idUSKCN2241X3 |website=reuters.com |accessdate=16 October 2020}}</ref>
+
| 2020 || April 22 || || Infrastructure || Amazon launches data center operations in {{w|South Africa}}.<ref>{{cite web |title=Amazon launches data centre operations in South Africa |url=https://www.reuters.com/article/us-safrica-amazon-com-cloud/amazon-launches-data-centre-operations-in-south-africa-idUSKCN2241X3 |website=reuters.com |accessdate=16 October 2020}}</ref>
 
|-
 
|-
| 2020 || April 23 || || "Amazon reportedly used third-party seller data to research and launch its own products"<ref>{{cite web |title=Amazon reportedly used third-party seller data to research and launch its own products |url=https://www.geekwire.com/2020/amazon-reportedly-used-third-party-seller-data-research-launch-products/ |website=geekwire.com |accessdate=16 October 2020}}</ref>
+
| 2020 || April 23 || || Controversy || An investigation finds that Amazon reportedly used data about independent sellers on the company’s platform to research and launch its own products, a practice against the company’s stated policies. The company has long stated that it doesn't use its advantage as the operator of a massive marketplace to compete with third-party sellers.<ref>{{cite web |title=Amazon reportedly used third-party seller data to research and launch its own products |url=https://www.geekwire.com/2020/amazon-reportedly-used-third-party-seller-data-research-launch-products/ |website=geekwire.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon Scooped Up Data From Its Own Sellers to Launch Competing Products |url=https://www.wsj.com/articles/amazon-scooped-up-data-from-its-own-sellers-to-launch-competing-products-11587650015 |website=Amazon Scooped Up Data From Its Own Sellers to Launch Competing Products |accessdate=14 November 2020}}</ref><ref>{{cite web |title=Amazon Reportedly Used Third-Party Seller Data to Research and Launch Its Own Products |url=https://dot.la/amazon-reportedly-used-third-party-seller-data-to-research-and-launch-its-own-products-2645827379.html |website=dot.la |accessdate=14 November 2020}}</ref>
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 +
| 2020 || April 29 || Pay Later || Service || Amazon launches Pay Later service in {{w|India}}. This service gives zero-interest credit to customers to buy products on the platform, as well as pay bills.<ref>{{cite web |title=Amazon launches 'Pay Later' service as WhatsApp eyes credit space |url=https://www.theweek.in/news/biz-tech/2020/04/29/amazon-launches-pay-later-service-as-whatsapp-eyes-credit-space.html |website=theweek.in |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon launches Pay Later service in India: What is it and can you avail this service? |url=https://www.timesnownews.com/technology-science/article/amazon-launches-pay-later-service-in-india-what-is-it-and-can-you-avail-this-service/584494 |website=timesnownews.com |accessdate=17 November 2020}}</ref>
 
|-
 
|-
| 2020 || April 29 || || "Amazon launches 'Pay Later' service as WhatsApp eyes credit space"<ref>{{cite web |title=Amazon launches 'Pay Later' service as WhatsApp eyes credit space |url=https://www.theweek.in/news/biz-tech/2020/04/29/amazon-launches-pay-later-service-as-whatsapp-eyes-credit-space.html |website=theweek.in |accessdate=16 October 2020}}</ref>
+
| 2020 || First quarter || || Financial || Amazon records sales of US$75.4 billion in the first three months of the year, equivalent to $10,000 per second.<ref>{{cite web |title=Amazon makes $10,000 per second as shoppers shelter in place |url=https://www.cbsnews.com/news/amazon-q1-earnings-75-billion-10000-per-second/ |website=cbsnews.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon makes $10,000 per second as shoppers shelter in place |url=https://www.newsbreak.com/news/1557787396762/amazon-makes-10000-per-second-as-shoppers-shelter-in-place |website=newsbreak.com |accessdate=29 October 2020}}</ref>
 
|-
 
|-
| 2020 || First quarter || Financial || Amazon records sales of US$75.4 billion in the first three months of the year, equivalent to $10,000 per second.<ref>{{cite web |title=Amazon makes $10,000 per second as shoppers shelter in place |url=https://www.cbsnews.com/news/amazon-q1-earnings-75-billion-10000-per-second/ |website=cbsnews.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon makes $10,000 per second as shoppers shelter in place |url=https://www.newsbreak.com/news/1557787396762/amazon-makes-10000-per-second-as-shoppers-shelter-in-place |website=newsbreak.com |accessdate=29 October 2020}}</ref>
+
| 2020 || May 13 || {{w|Amazon Fire}} || Product || Amazon launches two Fire HD 8 tablets as people are stuck at home during the {{w|COVID-19 pandemic}}.<ref>{{cite web |title=Amazon launches a new $90 tablet as people are stuck at home |url=https://www.cnbc.com/2020/05/13/amazon-fire-hd-8-new-version-announced-costs-90.html |website=cnbc.com |accessdate=16 October 2020}}</ref>
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|-
 +
| 2020 || May 15 || {{w|Amazon Lumberyard}} || Technology launch || Amazon releases {{w|freeware}} {{w|cross-platform}} {{w|game engine}} [[w:Amazon Lumberyard|Lumberyard]], which features integration with {{w|Amazon Web Services}} to allow developers to build or host their games on Amazon's servers, as well as support for livestreaming via [[w:Twitch (service)|Twitch]].<ref>{{cite web |title=Slice system updates and NVIDIA Cloth Gem arrive in Lumberyard Beta 1.23 – Available Now |url=https://aws.amazon.com/blogs/gametech/1-23/ |website=aws.amazon.com |accessdate=13 November 2020}}</ref><ref name="polygon">{{cite web | url=http://www.polygon.com/2016/2/9/10949002/amazon-lumberyard-free-games-engine/ | title=Amazon rolls out Lumberyard, an entirely free game development engine | date=February 9, 2016 | accessdate=13 November 2020 | website=[[w:Polygon (website)|Polygon]] | first=Owen S. | last=Good}}</ref>
 
|-
 
|-
| 2020 || May 13 || || Amazon launches two Fire HD 8 tablets as people are stuck at home during the {{w|COVID-19 pandemic}}.<ref>{{cite web |title=Amazon launches a new $90 tablet as people are stuck at home |url=https://www.cnbc.com/2020/05/13/amazon-fire-hd-8-new-version-announced-costs-90.html |website=cnbc.com |accessdate=16 October 2020}}</ref>
+
| 2020 || May 18 || {{w|Microsoft}} || Competition || {{w|Microsoft}} and {{w|FedEx Corporation}} partner to deliver packages, rivaling Amazon.<ref>{{cite web |title=FedEx, Microsoft are teaming up to deliver packages, widening gap with Amazon |url=https://www.cnbc.com/2020/05/18/fedex-microsoft-are-teaming-up-to-deliver-packages-widening-gap-with-amazon.html |website=cnbc.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=FedEx, Microsoft are teaming up to deliver packages, widening gap with Amazon |url=https://www.lvb.com/fedex-microsoft-teaming-deliver-packages-widening-gap-amazon/ |website=lvb.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=FedEx, Microsoft are teaming up to deliver packages, widening gap with Amazon |url=https://www.newsreaderboard.com/fedex-microsoft-are-teaming-up-to-deliver-packages-widening-gap-with-amazon/ |website=newsreaderboard.com |accessdate=30 October 2020}}</ref>
 
|-
 
|-
| 2020 || May 18 || Competition || "FedEx, Microsoft are teaming up to deliver packages, widening gap with Amazon"<ref>{{cite web |title=FedEx, Microsoft are teaming up to deliver packages, widening gap with Amazon |url=https://www.cnbc.com/2020/05/18/fedex-microsoft-are-teaming-up-to-deliver-packages-widening-gap-with-amazon.html |website=cnbc.com |accessdate=16 October 2020}}</ref>
+
| 2020 || May 21 || Amazon Food || International expansion || Amazon launches Amazon Food in India, a service offering online food-delivery in select pin codes of {{w|Bangalore}}.<ref>{{cite web |title=Amazon launches food delivery service in India |url=https://techcrunch.com/2020/05/21/amazon-launches-food-delivery-service-in-india/ |website=techcrunch.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon launches food delivery service in India |url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/amazon-launches-food-delivery-service-in-india/articleshow/75865792.cms?from=mdr |website=economictimes.indiatimes.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon Launches Food Delivery Service With “Amazon Food” In India |url=https://www.forbes.com/sites/ilkerkoksal/2020/05/25/amazon-launches-food-delivery-service-with-amazon-food-in-india/#701f778433f0 |website=forbes.com |accessdate=27 October 2020}}</ref>
 
|-
 
|-
| 2020 || May 21 || || Amazon launches Amazon Food in India, a service offering online food-delivery in select pin codes of {{w|Bangalore}}.<ref>{{cite web |title=Amazon launches food delivery service in India |url=https://techcrunch.com/2020/05/21/amazon-launches-food-delivery-service-in-india/ |website=techcrunch.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon launches food delivery service in India |url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/amazon-launches-food-delivery-service-in-india/articleshow/75865792.cms?from=mdr |website=economictimes.indiatimes.com |accessdate=27 October 2020}}</ref><ref>{{cite web |title=Amazon Launches Food Delivery Service With “Amazon Food” In India |url=https://www.forbes.com/sites/ilkerkoksal/2020/05/25/amazon-launches-food-delivery-service-with-amazon-food-in-india/#701f778433f0 |website=forbes.com |accessdate=27 October 2020}}</ref>
+
| 2020 || May 21 || || Infrastructure || Amazon opens in {{w|China}} its first {{w|solar energy}} facility, one of five renewable energy projects the company plans around the world.<ref>{{cite web |title=Amazon launches first solar energy facility in China |url=https://www.geekwire.com/2020/amazon-launches-first-solar-energy-facility-china/ |website=geekwire.com |accessdate=16 October 2020}}</ref>
 
|-
 
|-
| 2020 || May 21 || || "Amazon launches first solar energy facility in China"<ref>{{cite web |title=Amazon launches first solar energy facility in China |url=https://www.geekwire.com/2020/amazon-launches-first-solar-energy-facility-china/ |website=geekwire.com |accessdate=16 October 2020}}</ref>
+
| 2020 || May 25 || {{w|JioMart}} || Competition || [[w:Reliance Industries Limited|Reliance]]'s {{w|JioMart}} expands to 200 Indian cities, pushing competition with Amazon and {{w|Flipkart}}.<ref>{{cite web |title=Mukesh Ambani's JioMart expands to 200 Indian cities in challenge to Amazon and Flipkart |url=https://edition.cnn.com/2020/05/25/tech/jio-amazon-flipkart-intl-hnk/index.html |website=edition.cnn.com |accessdate=16 October 2020}}</ref>
 
|-
 
|-
| 2020 || May 25 || || "Mukesh Ambani's JioMart expands to 200 Indian cities in challenge to Amazon and Flipkart"<ref>{{cite web |title=Mukesh Ambani's JioMart expands to 200 Indian cities in challenge to Amazon and Flipkart |url=https://edition.cnn.com/2020/05/25/tech/jio-amazon-flipkart-intl-hnk/index.html |website=edition.cnn.com |accessdate=16 October 2020}}</ref>
+
| 2020 || June 23 || || Investment || Amazon announces launch of US$2 billion climate venture capital fund to invest in climate technologies, after facing criticism about its environmental record in previous years.<ref>{{cite web |title=Amazon Launches $2 Billion Climate Venture Capital Fund |url=https://www.investopedia.com/amazon-launches-usd2-billion-climate-pledge-fund-5069567 |website=investopedia.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon is launching a $2 billion fund to invest in climate technologies |url=https://www.cnbc.com/2020/06/23/amazon-launches-2-billion-fund-to-invest-in-climate-technologies.html |website=cnbc.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=Amazon Launches $2 Billion Fund To Invest In Climate Change |url=https://www.forbes.com/sites/sergeiklebnikov/2020/06/23/amazon-launches-2-billion-fund-to-invest-in-climate-change/#479b90985988 |website=forbes.com |accessdate=24 October 2020}}</ref>
 
|-
 
|-
| 2020 || June 23 || || Amazon announces launches of US$2 billion climate venture capital fund to invest in climate technologies, after facing criticism about its environmental record in previous years.<ref>{{cite web |title=Amazon Launches $2 Billion Climate Venture Capital Fund |url=https://www.investopedia.com/amazon-launches-usd2-billion-climate-pledge-fund-5069567 |website=investopedia.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon is launching a $2 billion fund to invest in climate technologies |url=https://www.cnbc.com/2020/06/23/amazon-launches-2-billion-fund-to-invest-in-climate-technologies.html |website=cnbc.com |accessdate=24 October 2020}}</ref><ref>{{cite web |title=Amazon Launches $2 Billion Fund To Invest In Climate Change |url=https://www.forbes.com/sites/sergeiklebnikov/2020/06/23/amazon-launches-2-billion-fund-to-invest-in-climate-change/#479b90985988 |website=forbes.com |accessdate=24 October 2020}}</ref>
+
| 2020 || June 25 || [[w:Zoox (company)|Zoox]] || Acquisition || Amazon announces acquisition of autonomous driving startup [[w:Zoox (company)|Zoox]] for over US$1.2 billion.<ref>{{cite web |title=Amazon acquires self-driving start-up Zoox for over $1.2bn |url=https://www.ft.com/content/37ae69d9-f160-48c3-b3c5-736730c110ce |website=ft.com |accessdate=13 November 2020}}</ref><ref>{{cite web |title=Amazon to buy self-driving technology company Zoox |url=https://www.cnbc.com/2020/06/26/amazon-buys-self-driving-technology-company-zoox.html |website=cnbc.com |accessdate=13 November 2020}}</ref>
 
|-
 
|-
| 2020 || June 26 || || "Amazon launches ‘Smart Stores’ in India to win mom and pop"<ref>{{cite web |title=Amazon launches ‘Smart Stores’ in India to win mom and pop |url=https://techcrunch.com/2020/06/26/amazon-launches-smart-stores-in-india-to-win-mom-and-pop/ |website=techcrunch.com |accessdate=16 October 2020}}</ref>
+
| 2020 || June 26 || {{w|Amazon Pay}} || International expansion || {{w|Amazon Pay}} launches Smart Stores in India, an initiative aimed to let offline retailers enable contactless discovery of products and online payments.<ref>{{cite web |title=Amazon launches ‘Smart Stores’ in India to win mom and pop |url=https://techcrunch.com/2020/06/26/amazon-launches-smart-stores-in-india-to-win-mom-and-pop/ |website=techcrunch.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon Launches ‘Smart Stores’ Initiative in India to Digitise Local Shops |url=https://gadgets.ndtv.com/apps/news/amazon-pay-smart-stores-qr-code-scanning-programme-india-2252772 |website=gadgets.ndtv.com |accessdate=12 November 2020}}</ref><ref>{{cite web |title=Amazon Pay Launches 'Smart Store' In India To Empower Local Merchants |url=https://swarajyamag.com/insta/amazon-pay-launches-smart-store-in-india-to-empower-local-merchants |website=swarajyamag.com |accessdate=12 November 2020}}</ref>
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+
|-
| 2020 || June 29 || || "Amazon Prime Video introduces ‘Watch Party,a social co-viewing experience included with Prime"<ref>{{cite web |title=Amazon Prime Video introduces ‘Watch Party,’ a social co-viewing experience included with Prime |website=techcrunch.com |accessdate=16 October 2020}}</ref>
+
| 2020 || June 29 || {{w|Amazon Prime Video}} || Service || Prompted by the {{w|COVID-19 pandemic lockdowns}}, {{w|Amazon Prime Video}} introduces Watch Party, a service that provides social co-viewing experience letting up to 100 people watch a TV show or movie together in one virtual room.<ref>{{cite web |title=Amazon Prime Video introduces ‘Watch Party,’ a social co-viewing experience included with Prime |website=techcrunch.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon Prime Video launches watch parties with up to 100 participants |url=https://mashable.com/article/amazon-prime-video-watch-parties-feature/ |website=mashable.com |accessdate=12 November 2020}}</ref><ref>{{cite web |title=Amazon Prime Video Launches ‘Watch Party’ Feature, Letting Up to 100 People Stream Together |url=https://variety.com/2020/digital/news/amazon-prime-video-launches-watch-party-1234693515/ |website=variety.com |accessdate=12 November 2020}}</ref>
 
|-
 
|-
| 2020 || June 30 || || "Amazon’s brand value tops $400 billion, boosted by the coronavirus pandemic: Survey"<ref>{{cite web |title=Amazon’s brand value tops $400 billion, boosted by the coronavirus pandemic: Survey |url=https://www.cnbc.com/2020/06/30/amazons-brand-value-tops-400-billion-according-to-kantar-report.html |website=cnbc.com |accessdate=16 October 2020}}</ref>
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| 2020 || June 30 || || Financial || Amazon increases its worth to US$415.9 billion, boosted by the {{w|COVID-19 pandemic}}, and maintainins its position as the world’s most valuable brand.<ref>{{cite web |title=Amazon’s brand value tops $400 billion, boosted by the coronavirus pandemic: Survey |url=https://www.cnbc.com/2020/06/30/amazons-brand-value-tops-400-billion-according-to-kantar-report.html |website=cnbc.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon’s brand value tops $400 billion, boosted by the coronavirus pandemic: Survey |url=https://www.allsides.com/news/2020-06-29-2219/amazon-s-brand-value-tops-400-billion-boosted-coronavirus-pandemic-survey |website=allsides.com |accessdate=30 October 2020}}</ref>
 
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| 2020 || July 7 || Service || {{w|Amazon Prime Video}} launches user profiles to all customers worldwide. With profiles, Prime Video users would have access to their own Watchlist, personalized recommendations, and they'll be able to track their own viewing progress, similar to rival services, like Netflix<ref>{{cite web |title=Amazon Prime Video finally launches user profiles to all customers worldwide |url=https://techcrunch.com/2020/07/07/amazon-prime-video-finally-launches-user-profiles-to-all-customers-worldwide/ |website=techcrunch.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon Prime Video finally launches user profiles to all customers worldwide |url=https://www.inventiva.co.in/launches/anukriti/amazon-prime-video-finally-launches-user-profiles-to-all-customers-worldwide/ |website=inventiva.co.in |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon Prime Video finally launches user profiles to all customers worldwide |url=https://money.yahoo.com/amazon-prime-video-finally-launches-150035925.html |website=money.yahoo.com |accessdate=29 October 2020}}</ref>
+
| 2020 || July 7 || {{w|Amazon Prime Video}} || Service || {{w|Amazon Prime Video}} launches user profiles to all customers worldwide. With profiles, Prime Video users would have access to their own Watchlist, personalized recommendations, and they'll be able to track their own viewing progress, similar to rival services, like Netflix<ref>{{cite web |title=Amazon Prime Video finally launches user profiles to all customers worldwide |url=https://techcrunch.com/2020/07/07/amazon-prime-video-finally-launches-user-profiles-to-all-customers-worldwide/ |website=techcrunch.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon Prime Video finally launches user profiles to all customers worldwide |url=https://www.inventiva.co.in/launches/anukriti/amazon-prime-video-finally-launches-user-profiles-to-all-customers-worldwide/ |website=inventiva.co.in |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon Prime Video finally launches user profiles to all customers worldwide |url=https://money.yahoo.com/amazon-prime-video-finally-launches-150035925.html |website=money.yahoo.com |accessdate=29 October 2020}}</ref>
 
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| 2020 || July 14 || || Amazon launches primary care centers for warehouse workers and their families in a handful of cities in the United States. While the clinics would serve Amazon employees, they would be operated and staffed by healthcare startup Crossover Health.<ref>{{cite web |title=Amazon launches primary care centers for employees |url=https://www.healthcaredive.com/news/amazon-launches-primary-care-centers-for-employees/581582/ |website=healthcaredive.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon launches neighborhood health clinics for warehouse workers |url=https://www.cnbc.com/2020/07/14/amazon-launches-neighborhood-health-clinics-for-warehouse-workers.html |website=cnbc.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon Makes Health Care Access Even Easier for Employees with Launch of New Third-Party Health Centers |url=https://www.businesswire.com/news/home/20200714005697/en/Amazon-Makes-Health-Care-Access-Even-Easier-for-Employees-with-Launch-of-New-Third-Party-Health-Centers |website=businesswire.com |accessdate=28 October 2020}}</ref>
+
| 2020 || July 14 || || Staff || Amazon launches primary care centers for warehouse workers and their families in a handful of cities in the United States. While the clinics would serve Amazon employees, they would be operated and staffed by healthcare startup Crossover Health.<ref>{{cite web |title=Amazon launches primary care centers for employees |url=https://www.healthcaredive.com/news/amazon-launches-primary-care-centers-for-employees/581582/ |website=healthcaredive.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon launches neighborhood health clinics for warehouse workers |url=https://www.cnbc.com/2020/07/14/amazon-launches-neighborhood-health-clinics-for-warehouse-workers.html |website=cnbc.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon Makes Health Care Access Even Easier for Employees with Launch of New Third-Party Health Centers |url=https://www.businesswire.com/news/home/20200714005697/en/Amazon-Makes-Health-Care-Access-Even-Easier-for-Employees-with-Launch-of-New-Third-Party-Health-Centers |website=businesswire.com |accessdate=28 October 2020}}</ref>
 
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| 2020 || July 23 || || Amazon begins offering auto insurance to cover two and four-wheelers in {{w|India}}, after making deal with {{w|Mumbai}}-headquartered {{w|Acko General Insurance}}.<ref>{{cite web |title=Amazon now sells auto insurance in India |url=https://ph.news.yahoo.com/amazon-now-sells-auto-insurance-093128751.html |website=ph.news.yahoo.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon now sells auto insurance in India |url=http://www.newyork-business.com/amazon-now-sells-auto-insurance-in-india/ |website=newyork-business.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon now sells auto insurance in India |url=https://techcrunch.com/2020/07/23/amazon-now-sells-auto-insurance-in-india/ |website=techcrunch.com |accessdate=16 October 2020}}</ref>
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| 2020 || July 23 || || Service || Amazon begins offering auto insurance to cover two and four-wheelers in {{w|India}}, after making deal with {{w|Mumbai}}-headquartered {{w|Acko General Insurance}}.<ref>{{cite web |title=Amazon now sells auto insurance in India |url=https://ph.news.yahoo.com/amazon-now-sells-auto-insurance-093128751.html |website=ph.news.yahoo.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon now sells auto insurance in India |url=http://www.newyork-business.com/amazon-now-sells-auto-insurance-in-india/ |website=newyork-business.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon now sells auto insurance in India |url=https://techcrunch.com/2020/07/23/amazon-now-sells-auto-insurance-in-india/ |website=techcrunch.com |accessdate=16 October 2020}}</ref>
 
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| 2020 || August 10 || Rebranding || Amazon rebrands its Twitch Prime subscription service as Prime Gaming, available at <code>gaming.amazon.com</code>.<ref>{{cite web |title=Amazon rebrands Twitch Prime as Prime Gaming |url=https://www.theverge.com/2020/8/10/21358463/amazon-twitch-prime-gaming-rebrand |website=theverge.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon rebrands Twitch Prime as Prime Gaming |url=https://www.cnet.com/news/amazon-rebrands-twitch-prime-as-prime-gaming/ |website=cnet.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon rebrands Twitch Prime as Prime Gaming to broaden audience |url=https://venturebeat.com/2020/08/10/amazon-rebrands-twitch-gaming-as-prime-gaming-as-it-reaches-for-broader-audience/ |website=venturebeat.com |accessdate=29 October 2020}}</ref>
+
| 2020 || August 10 || {{w|Amazon Prime}} || Rebranding || Amazon rebrands its Twitch Prime subscription service as Prime Gaming, available at <code>gaming.amazon.com</code>.<ref>{{cite web |title=Amazon rebrands Twitch Prime as Prime Gaming |url=https://www.theverge.com/2020/8/10/21358463/amazon-twitch-prime-gaming-rebrand |website=theverge.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon rebrands Twitch Prime as Prime Gaming |url=https://www.cnet.com/news/amazon-rebrands-twitch-prime-as-prime-gaming/ |website=cnet.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon rebrands Twitch Prime as Prime Gaming to broaden audience |url=https://venturebeat.com/2020/08/10/amazon-rebrands-twitch-gaming-as-prime-gaming-as-it-reaches-for-broader-audience/ |website=venturebeat.com |accessdate=29 October 2020}}</ref>
 
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| 2020 || August 20 || Competition || {{w|DoorDash}} launches grocery delivery in {{w|California}} and parts of {{w|Midwestern United States}} to compete with {{w|Amazon}} and {{w|Instacart}}.<ref>{{cite web |title=DoorDash launches grocery delivery to compete with Amazon and Instacart |url=https://www.theverge.com/2020/8/20/21376552/doordash-grocery-delivery-amazon-instacart-compete-launch-california-midwest |website=theverge.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=DoorDash launches grocery delivery to compete with Amazon and Instacart |url=https://hitechglitz.com/doordash-launches-grocery-delivery-to-compete-with-amazon-and-instacart/ |website=hitechglitz.com |accessdate=25 October 2020}}</ref>
+
| 2020 || August 20 || {{w|DoorDash}} || Competition || {{w|DoorDash}} launches grocery delivery in {{w|California}} and parts of {{w|Midwestern United States}} to compete with {{w|Amazon}} and {{w|Instacart}}.<ref>{{cite web |title=DoorDash launches grocery delivery to compete with Amazon and Instacart |url=https://www.theverge.com/2020/8/20/21376552/doordash-grocery-delivery-amazon-instacart-compete-launch-california-midwest |website=theverge.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=DoorDash launches grocery delivery to compete with Amazon and Instacart |url=https://hitechglitz.com/doordash-launches-grocery-delivery-to-compete-with-amazon-and-instacart/ |website=hitechglitz.com |accessdate=25 October 2020}}</ref>
 
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| 2020 || August 31 || || "Amazon wins FAA approval for Prime Air drone delivery fleet"<ref>{{cite web |title=Amazon wins FAA approval for Prime Air drone delivery fleet |url=https://www.cnbc.com/2020/08/31/amazon-prime-now-drone-delivery-fleet-gets-faa-approval.html |website=cnbc.com |accessdate=16 October 2020}}</ref>
+
| 2020 || August 31 || {{w|Amazon Prime Air}} || Infrastructure || Amazon is granted approval by the {{w|Federal Aviation Administration}} to operate its fleet of Prime Air delivery drones for unmanned package delivery services.<ref>{{cite web |title=Amazon wins FAA approval for Prime Air drone delivery fleet |url=https://www.cnbc.com/2020/08/31/amazon-prime-now-drone-delivery-fleet-gets-faa-approval.html |website=cnbc.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon Wins FAA Approval for Prime Air Drone Delivery Fleet |url=https://cacm.acm.org/news/247143-amazon-wins-faa-approval-for-prime-air-drone-delivery-fleet/fulltext |website=cacm.acm.org |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Amazon wins FAA approval to fly its fleet of drones to customers for deliveries |url=https://thehill.com/changing-america/sustainability/514471-amazon-wins-faa-approval-to-fly-its-fleet-of-drones-to |website=thehill.com |accessdate=30 October 2020}}</ref>
 
|-
 
|-
| 2020 || September 3 || || Amazon launches "Alexa for Residential", a new service that enables property managers to centrally manage Alexa-enabled smart home devices making it easier to offer these features to renters as added amenities.<ref>{{cite web |title=Amazon launches ‘Alexa for Residential’ to help property managers add voice to smart apartments |url=https://www.geekwire.com/2020/amazon-launches-alexa-residential-help-property-managers-add-voice-smart-apartments/ |website=geekwire.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon Launches Alexa for Residential Buildings |url=https://www.thestreet.com/investing/amazon-launches-alexa-for-residential-buildings |website=thestreet.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon Launches Alexa for Residential to Provide Property Owners with an Easier Way to Offer Smart Home Features to Renters |url=https://voicebot.ai/2020/09/03/amazon-launches-alexa-for-residential-to-provide-property-owners-with-an-easier-way-to-offer-smart-home-features-to-renters/ |website=voicebot.ai |accessdate=29 October 2020}}</ref>
+
| 2020 || September 3 || {{w|Amazon Alexa}} || Service || Amazon launches "Alexa for Residential", a new service that enables property managers to centrally manage Alexa-enabled smart home devices making it easier to offer these features to renters as added amenities.<ref>{{cite web |title=Amazon launches ‘Alexa for Residential’ to help property managers add voice to smart apartments |url=https://www.geekwire.com/2020/amazon-launches-alexa-residential-help-property-managers-add-voice-smart-apartments/ |website=geekwire.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon Launches Alexa for Residential Buildings |url=https://www.thestreet.com/investing/amazon-launches-alexa-for-residential-buildings |website=thestreet.com |accessdate=29 October 2020}}</ref><ref>{{cite web |title=Amazon Launches Alexa for Residential to Provide Property Owners with an Easier Way to Offer Smart Home Features to Renters |url=https://voicebot.ai/2020/09/03/amazon-launches-alexa-for-residential-to-provide-property-owners-with-an-easier-way-to-offer-smart-home-features-to-renters/ |website=voicebot.ai |accessdate=29 October 2020}}</ref>
 
|-
 
|-
| 2020 || September 10 || || "Amazon launches Alexa Print, a way to print lists, recipes, games and educational content using your voice"<ref>{{cite web |title=Amazon launches Alexa Print, a way to print lists, recipes, games and educational content using your voice |url=https://techcrunch.com/2020/09/10/amazon-launches-alexa-print-a-way-to-print-lists-recipes-games-educational-content-using-your-voice/ |website=techcrunch.com |accessdate=16 October 2020}}</ref>
+
| 2020 || September 10 || {{w|Amazon Alexa}} || Product || Amazon launches Alexa Print, a printing feature that lets Echo device owners use voice commands to print out common items such as lists, recipes, games, and educational content.<ref>{{cite web |title=Amazon launches Alexa Print, a way to print lists, recipes, games and educational content using your voice |url=https://techcrunch.com/2020/09/10/amazon-launches-alexa-print-a-way-to-print-lists-recipes-games-educational-content-using-your-voice/ |website=techcrunch.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon launches Alexa Print, a way to print lists, recipes, games and educational content |url=https://www.startupnews.fyi/post/amazon-launches-alexa-print-a-way-to-print-lists-recipes-games-and-educational-content |website=startupnews.fyi |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Amazon launches Alexa Print, a way to print lists, recipes, games, & educational content using your voice |url=http://www.newyork-business.com/amazon-launches-alexa-print-a-way-to-print-lists-recipes-games-educational-content-using-your-voice/ |website=newyork-business.com |accessdate=30 October 2020}}</ref>
 
|-
 
|-
| 2020 || September 15 || || Amazon launches Luxury Stores on its mobile app, an online luxury department store, with Oscar de la Renta as first brand partner.<ref>{{cite web |title=Amazon Launches Luxury Stores on Its Mobile App With Oscar de la Renta as First Brand Partner |url=https://www.vogue.com/article/amazon-launches-luxury-stores-oscar-de-la-renta |website=vogue.com |accessdate=16 October 2020}}</ref>
+
| 2020 || September 15 || Luxury Stores || Service || Amazon launches Luxury Stores on its mobile app, an online luxury department store, with {{w|Oscar de la Renta}} as first brand partner.<ref>{{cite web |title=Amazon Launches Luxury Stores on Its Mobile App With Oscar de la Renta as First Brand Partner |url=https://www.vogue.com/article/amazon-launches-luxury-stores-oscar-de-la-renta |website=vogue.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon launches Luxury Stores to separate the hoi polloi from the haute couture |url=https://www.theverge.com/2020/9/15/21437639/amazon-luxury-stores-launch-high-end-fashion-retail-brands-oscar-de-la-renta |website=theverge.com |accessdate=30 October 2020}}</ref><ref>{{cite web |title=Amazon launches ‘Luxury Stores’ on mobile app with Oscar de la Renta as first featured designer |url=https://www.pennlive.com/life/2020/09/amazon-launches-luxury-stores-on-mobile-app-with-oscar-de-la-renta-as-first-featured-designer.html |website=pennlive.com |accessdate=30 October 2020}}</ref> 
 +
|-
 +
| 2020 || September 15 || {{w|Walmart}} || Competition || {{w|Walmart}} launches Walmart+, a paid subscription service akin to Amazon Prime, for purchasing groceries along with the products Walmart carries online and in-store.<ref>{{cite web |title=Walmart is working on an Amazon Prime competitor, called Walmart+ |url=https://www.cnbc.com/2020/02/27/walmart-is-reportedly-working-on-an-amazon-prime-competitor-walmart.html |website=cnbc.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Walmart Plus: What you need to know about the new service |url=https://www.nbcnews.com/shopping/lifestyle/what-walmart-plus-n1239895 |website=nbcnews.com |accessdate=16 November 2020}}</ref>
 
|-
 
|-
| 2020 || September 23 || || Amazon launches Climate Pledge Friendly, a new climate program for certified sustainable products, helping shoppers select items that are deemed more environmentally friendly. Products would earn the “Climate Pledge Friendly” label if they have been approved by one of 19 certification programs, including Amazon’s own Compact by Design designation.<ref>{{cite web |title=Amazon launches sustainable product search tool to help shoppers make greener choices |url=https://www.geekwire.com/2020/amazon-launches-sustainable-product-search-tool-help-shoppers-make-greener-choices/ |website=geekwire.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon launches sustainable product search tool to help shoppers make greener choices |url=https://www.newsbreak.com/news/2068170880116/amazon-launches-sustainable-product-search-tool-to-help-shoppers-make-greener-choices |website=newsbreak.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon will make it easier to buy sustainable products with new climate label |url=https://www.theverge.com/2020/9/23/21453017/amazon-climate-pledge-friendly-environmental-carbon-footprint-certification |website=theverge.com |accessdate=28 October 2020}}</ref>
+
| 2020 || September 23 || Climate Pledge Friendly || Program launch || Amazon launches Climate Pledge Friendly, a new climate program for certified sustainable products, helping shoppers select items that are deemed more environmentally friendly. Products would earn the “Climate Pledge Friendly” label if they have been approved by one of 19 certification programs, including Amazon’s own Compact by Design designation.<ref>{{cite web |title=Amazon launches sustainable product search tool to help shoppers make greener choices |url=https://www.geekwire.com/2020/amazon-launches-sustainable-product-search-tool-help-shoppers-make-greener-choices/ |website=geekwire.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon launches sustainable product search tool to help shoppers make greener choices |url=https://www.newsbreak.com/news/2068170880116/amazon-launches-sustainable-product-search-tool-to-help-shoppers-make-greener-choices |website=newsbreak.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon will make it easier to buy sustainable products with new climate label |url=https://www.theverge.com/2020/9/23/21453017/amazon-climate-pledge-friendly-environmental-carbon-footprint-certification |website=theverge.com |accessdate=28 October 2020}}</ref>
 
|-
 
|-
| 2020 || September 24 || || Amazon's smart home security division Ring launches a range of new spherical [[w:Amazon Alexa|Echo]] devices, a new motorized smart display, and a camera drone.<ref>{{cite web |title=Amazon launches spherical Echo and flying camera drone |url=https://www.theguardian.com/technology/2020/sep/24/amazon-launches-spherical-echo-and-flying-camera-drone |website=theguardian.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon unveils flying Ring security drone and Luna games service |url=https://www.bbc.com/news/technology-54285692 |website=bbc.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Spherical Echo, flying security cam and all other products Amazon launched at its event |url=https://www.indiatoday.in/technology/news/story/spherical-echo-flying-security-cam-and-all-other-products-amazon-launched-at-its-event-1725207-2020-09-25 |website=indiatoday.in |accessdate=21 October 2020}}</ref>
+
| 2020 || September 24 || Ring || Product || Amazon's smart home security division Ring launches a range of new spherical [[w:Amazon Alexa|Echo]] devices, a new motorized smart display, and a camera drone.<ref>{{cite web |title=Amazon launches spherical Echo and flying camera drone |url=https://www.theguardian.com/technology/2020/sep/24/amazon-launches-spherical-echo-and-flying-camera-drone |website=theguardian.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon unveils flying Ring security drone and Luna games service |url=https://www.bbc.com/news/technology-54285692 |website=bbc.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Spherical Echo, flying security cam and all other products Amazon launched at its event |url=https://www.indiatoday.in/technology/news/story/spherical-echo-flying-security-cam-and-all-other-products-amazon-launched-at-its-event-1725207-2020-09-25 |website=indiatoday.in |accessdate=21 October 2020}}</ref>
 
|-
 
|-
| 2020 || September 24 || || Amazon announces {{w|Amazon Luna}}, a cloud gaming service with an initial library of around 100 titles. Users are able to stream titles wirelessly without downloading the games and can play across PC, [[w:Macintosh operating systems|Mac]] and {{w|iOS}} (via the web). The service has an introductory price of US$5.99 per month.<ref>{{cite web |title=Amazon announces new cloud gaming service called Luna |url=https://www.theverge.com/2020/9/24/21451371/amazon-luna-cloud-gaming-service-twitch-alexa-controller |website=theverge.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon announces Luna game-streaming platform |url=https://techcrunch.com/2020/09/24/amazon-announces-luna-game-streaming-platform/ |website=techcrunch.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon Announces Streaming Gaming Service Luna |url=https://www.forbes.com/sites/ilkerkoksal/2020/09/28/amazon-announces-streaming-gaming-service-luna/#225b187773d1 |website=forbes.com |accessdate=28 October 2020}}</ref>
+
| 2020 || September 24 || {{w|Amazon Luna}} || Service || Amazon announces {{w|Amazon Luna}}, a cloud gaming service with an initial library of around 100 titles. Users are able to stream titles wirelessly without downloading the games and can play across PC, [[w:Macintosh operating systems|Mac]] and {{w|iOS}} (via the web). The service has an introductory price of US$5.99 per month.<ref>{{cite web |title=Amazon announces new cloud gaming service called Luna |url=https://www.theverge.com/2020/9/24/21451371/amazon-luna-cloud-gaming-service-twitch-alexa-controller |website=theverge.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon announces Luna game-streaming platform |url=https://techcrunch.com/2020/09/24/amazon-announces-luna-game-streaming-platform/ |website=techcrunch.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon Announces Streaming Gaming Service Luna |url=https://www.forbes.com/sites/ilkerkoksal/2020/09/28/amazon-announces-streaming-gaming-service-luna/#225b187773d1 |website=forbes.com |accessdate=28 October 2020}}</ref>
 
|-
 
|-
| 2020 || September 29 || || Amazon launches Amazon One, a palm scanning system aimed to facilitate secure payments. The new palm reader is introduced as “a fast, convenient, contactless way for people to use their palm to make everyday activities like paying at a store, presenting a loyalty card, entering a location like a stadium, or badging into work more effortless. The service is designed to be highly secure and uses custom-built algorithms and hardware to create a person’s unique palm signature.”<ref>{{cite web |title=Amazon launches a hand scanner for 'secure' payments |url=https://www.petrolplaza.com/news/25704 |website=petrolplaza.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon One: Palm scanner launched, what is the impact on commercial security industry |url=https://www.asmag.com/showpost/31927.aspx |website=asmag.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon One Launch: Palm scanning for secure payments |url=https://www.itsecurityguru.org/2020/10/01/amazon-one-launch-palm-scanning-for-secure-payments/ |website=itsecurityguru.org |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon introduces the Amazon One, a way to pay with your palm when entering stores |url=https://techcrunch.com/2020/09/29/amazon-introduces-the-amazon-one-a-way-to-pay-with-your-palm-when-entering-stores/ |website=techcrunch.com |accessdate=16 October 2020}}</ref>
+
| 2020 || September 29 || Amazon One || Product || Amazon launches Amazon One, a palm scanning system aimed to facilitate secure payments. The new palm reader is introduced as “a fast, convenient, contactless way for people to use their palm to make everyday activities like paying at a store, presenting a loyalty card, entering a location like a stadium, or badging into work more effortless. The service is designed to be highly secure and uses custom-built algorithms and hardware to create a person’s unique palm signature.”<ref>{{cite web |title=Amazon launches a hand scanner for 'secure' payments |url=https://www.petrolplaza.com/news/25704 |website=petrolplaza.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon One: Palm scanner launched, what is the impact on commercial security industry |url=https://www.asmag.com/showpost/31927.aspx |website=asmag.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon One Launch: Palm scanning for secure payments |url=https://www.itsecurityguru.org/2020/10/01/amazon-one-launch-palm-scanning-for-secure-payments/ |website=itsecurityguru.org |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon introduces the Amazon One, a way to pay with your palm when entering stores |url=https://techcrunch.com/2020/09/29/amazon-introduces-the-amazon-one-a-way-to-pay-with-your-palm-when-entering-stores/ |website=techcrunch.com |accessdate=16 October 2020}}</ref>
 
|-
 
|-
| 2020 || September 29 || Service || Amazon launches Amazon Explore, a new service that allows customers to book live, virtual experiences led by local experts. The platform utilizes its own live-streaming tools so people can take virtual tours with guides, have one-on-one lessons, and buy clothes with personal shoppers, among other activities.<ref>{{cite web |title=Amazon launches a virtual tours and experience platform, Amazon Explore |url=https://techcrunch.com/2020/09/29/amazon-launches-a-virtual-tours-and-experience-platform-amazon-explore/ |website=techcrunch.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon launches Explore platform, offering virtual tour, shopping, and lesson experiences |url=https://www.techspot.com/news/86934-amazon-launches-explore-platform-offering-virtual-tour-shopping.html |website=techspot.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon starts offering virtual classes and sightseeing tours via new Explore platform |url=https://www.theverge.com/2020/9/30/21494995/amazon-explore-virtual-classes-sightseeing-shopping-online-experiences |website=theverge.com |accessdate=28 October 2020}}</ref>
+
| 2020 || September 29 || Amazon Explore || Service || Amazon launches Amazon Explore, a new service that allows customers to book live, virtual experiences led by local experts. The platform utilizes its own live-streaming tools so people can take virtual tours with guides, have one-on-one lessons, and buy clothes with personal shoppers, among other activities.<ref>{{cite web |title=Amazon launches a virtual tours and experience platform, Amazon Explore |url=https://techcrunch.com/2020/09/29/amazon-launches-a-virtual-tours-and-experience-platform-amazon-explore/ |website=techcrunch.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon launches Explore platform, offering virtual tour, shopping, and lesson experiences |url=https://www.techspot.com/news/86934-amazon-launches-explore-platform-offering-virtual-tour-shopping.html |website=techspot.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon starts offering virtual classes and sightseeing tours via new Explore platform |url=https://www.theverge.com/2020/9/30/21494995/amazon-explore-virtual-classes-sightseeing-shopping-online-experiences |website=theverge.com |accessdate=28 October 2020}}</ref>
 
|-
 
|-
| 2020 || October 12 || || Amazon launches an {{w|augmented reality}} app that lets customers use their smartphone cameras to scan {{w|QR code}}s on shipping boxes and unlock an augmented reality experience.<ref>{{cite web |title=Amazon launches an AR app that works with new QR codes on its boxes |url=https://techcrunch.com/2020/10/12/amazon-launches-an-ar-app-that-works-with-new-qr-codes-on-its-boxes/ |website=techcrunch.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon Introduces New AR App That Works With QR Codes On Its Delivery Boxes |url=https://in.mashable.com/tech/17616/amazon-introduces-new-ar-app-that-works-with-qr-codes-on-its-delivery-boxes |website=in.mashable.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon’s New AR App Synchs With QR Codes On Shipping Boxes |url=https://www.pymnts.com/amazon-technology/2020/amazons-new-ar-app-synchs-with-qr-codes-on-shipping-boxes/ |website=pymnts.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon launches augmented reality app that allows shoppers to bring their empty shipping boxes to life |url=https://www.cosmeticsbusiness.com/news/article_page/Amazon_launches_augmented_reality_app_that_allows_shoppers_to_bring_their_empty_shipping_boxes_to_life/170649 |website=cosmeticsbusiness.com |accessdate=16 October 2020}}</ref>
+
| 2020 || October 12 || Amazon Augmented Reality || Product || Amazon launches an {{w|augmented reality}} app that lets customers use their smartphone cameras to scan {{w|QR code}}s on shipping boxes and unlock an augmented reality experience.<ref>{{cite web |title=Amazon launches an AR app that works with new QR codes on its boxes |url=https://techcrunch.com/2020/10/12/amazon-launches-an-ar-app-that-works-with-new-qr-codes-on-its-boxes/ |website=techcrunch.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon Introduces New AR App That Works With QR Codes On Its Delivery Boxes |url=https://in.mashable.com/tech/17616/amazon-introduces-new-ar-app-that-works-with-qr-codes-on-its-delivery-boxes |website=in.mashable.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon’s New AR App Synchs With QR Codes On Shipping Boxes |url=https://www.pymnts.com/amazon-technology/2020/amazons-new-ar-app-synchs-with-qr-codes-on-shipping-boxes/ |website=pymnts.com |accessdate=28 October 2020}}</ref><ref>{{cite web |title=Amazon launches augmented reality app that allows shoppers to bring their empty shipping boxes to life |url=https://www.cosmeticsbusiness.com/news/article_page/Amazon_launches_augmented_reality_app_that_allows_shoppers_to_bring_their_empty_shipping_boxes_to_life/170649 |website=cosmeticsbusiness.com |accessdate=16 October 2020}}</ref>
 
|-
 
|-
| 2020 || October 13 || || Amazon launches its own {{w|COVID-19}} virus testing.<ref>{{cite web |title=Amazon launches its own virus testing |url=https://www.expressandstar.com/news/business/2020/10/13/amazon-launches-its-own-virus-testing/ |website=expressandstar.com |accessdate=16 October 2020}}</ref>
+
| 2020 || October 13 || || Product || Amazon launches its own {{w|COVID-19}} virus testing.<ref>{{cite web |title=Amazon launches its own virus testing |url=https://www.expressandstar.com/news/business/2020/10/13/amazon-launches-its-own-virus-testing/ |website=expressandstar.com |accessdate=16 October 2020}}</ref>
 +
|-
 +
| 2021 || January || || || Amazon reports a near 200%t rise in profits, accelerated by the {{w|COVID-19 pandemic}}-induced lockdown which benefited {{w|online shopping}}.
 +
. Sales are reported at US$96.1 billion, up 37% from 2019, with profits rising to US$6.3 billion in 2020.<ref>{{cite web |title=Amazon profits increased nearly 200% with COVID-19 {{!}} Research FDI |url=https://researchfdi.com/amazon-covid-19-pandemic-profits/ |website=ResearchFDI |access-date=20 June 2021 |date=2021-01-06}}</ref>  
 
|-
 
|-
 
|}
 
|}
 +
 +
== Numerical and visual data  ==
 +
 +
=== Mentions on Google Scholar ===
 +
 +
The following table summarizes per-year mentions on Google Scholar as of May 18, 2021.
 +
 +
{| class="sortable wikitable"
 +
! Year
 +
! amazon.com
 +
! Amazon Web Services (since 2006)
 +
! Amazon Alexa (since 2014)
 +
! Amazon Echo (since 2014)
 +
|-
 +
| 1995 || 534 || || ||
 +
|-
 +
| 2000 || 4,740 || || || 
 +
|-
 +
| 2002 || 5,450 || || ||
 +
|-
 +
| 2004 || 5,710 || || ||
 +
|-
 +
| 2006 || 7,220 || 9,630 || || 
 +
|-
 +
| 2008 || 8,190 || 14,000 || || 
 +
|-
 +
| 2010 || 12,400 || 22,400 || ||
 +
|-
 +
| 2012 || 15,800 || 26,300 || ||
 +
|-
 +
| 2014 || 18,600 || 30,800 || 207 || 3,600 
 +
|-
 +
| 2016 || 20,100 || 34,300 || 1,960 || 4,840 
 +
|-
 +
| 2017 || 21,000 || 35,800 || 3,390 || 6,490 
 +
|-
 +
| 2018 || 21,600 || 36,100 || 5,820 || 8,080 
 +
|-
 +
| 2019 || 23,800 || 35,600 || 7,990 || 9,190 
 +
|-
 +
| 2020 || 22,200 || 30,600 || 9,170 || 10,100   
 +
|-
 +
|}
 +
 +
[[File:Amazon tb.png|thumb|center|700px]]
 +
 +
=== Google Trends ===
 +
 +
The image below shows {{w|Google Trends}} data for "Amazon.com" from January 2004 to November 2020, as well as interest by region.<ref>{{cite web |title=Amazon.com |url=https://trends.google.com/trends/explore?date=all&q=%2Fm%2F0mgkg |website=trends.google.com |accessdate=3 November 2020}}</ref>
 +
[[File:Amazon.com Google Trends.png|thumb|center|800px]]
 +
 +
 +
The image below shows {{w|Google Trends}} data for "Amazon Prime" from January 2004 to November 2020, as well as interest by region.<ref>{{cite web |title=Amazon Prime |url=https://trends.google.com/trends/explore?date=all&q=%2Fg%2F11b6x7cx6n |website=trends.google.com |accessdate=3 November 2020}}</ref>
 +
[[File:Amazon Prime Google Trends.png|thumb|center|800px]]
 +
 +
 +
The image below shows Google Trends data for "Amazon Prime Video" from January 2004 to November 2020, as well as interest by region.<ref>{{cite web |title=Amazon Prime Video |url=https://trends.google.com/trends/explore?date=all&q=%2Fm%2F0gvlgh |website=trends.google.com |accessdate=3 November 2020}}</ref>
 +
[[File:Amazon Prime Video Google Trends.png|thumb|center|800px]]
 +
 +
=== Google Ngram Viewer ===
 +
 +
The chart below shows {{w|Google Ngram Viewer}} data for Amazon.com from 1994 to 2019.
 +
<ref>{{cite web |title=Amazon.com |url=https://books.google.com/ngrams/graph?content=Amazon.com&year_start=1994&year_end=2019&case_insensitive=on&corpus=26&smoothing=1&direct_url=t4%3B%2CAmazon.com%3B%2Cc0%3B%2Cs0%3B%3BAmazon.com%3B%2Cc0%3B%3Bamazon.com%3B%2Cc0%3B%3BAMAZON.COM%3B%2Cc0#t4%3B%2CAmazon.com%3B%2Cc0%3B%2Cs0%3B%3BAmazon.com%3B%2Cc1%3B%3Bamazon.com%3B%2Cc0%3B%3BAMAZON.COM%3B%2Cc0 |website=books.google.com |access-date=1 February 2021}}</ref>
 +
 +
[[File:Amazon ngram.jpeg|thumb|center|800px]]
 +
 +
=== Wikipedia Views ===
 +
 +
The image below shows {{w|Wikipedia}} Views data for the article {{w|Amazon (company)}}.<ref>{{cite web |title=Amazon (company) Wikipedia Views |url=https://wikipediaviews.org/displayviewsformultiplemonths.php?page=Amazon+%28company%29&allmonths=allmonths-api&language=en&drilldown=all |website=wikipediaviews.org |accessdate=15 November 2020}}</ref>
 +
[[File:Amazon (company) Wikipedia views.png|thumb|center|600px]]
 +
 +
The chart below shows pageviews of the English Wikipedia article {{w|Amazon.com }} on desktop from December 2007, and on mobile-web, desktop-spider, mobile-web-spider and mobile app, from July 2015; to December 2020.<ref>{{cite web |title=Amazon.com |url=https://wikipediaviews.org/displayviewsformultiplemonths.php?page=Amazon.com&allmonths=allmonths&language=en&drilldown=all |website=wikipediaviews.org |access-date=1 February 2021}}</ref>
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=== Other ===
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The image below illustrates the evolution of Amazon daily stock price in United States Dollars, from May 15, 1997 to November 25, 2020.<ref>{{cite web |title=Amazon.com, Inc. (AMZN) |url=https://finance.yahoo.com/quote/AMZN/history?p=AMZN |website=finance.yahoo.com |access-date=25 November 2020}}</ref>
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The image below illustrates the evolution of Amazon daily stock price in United States Dollars, from May 15, 1997 to November 25, 2020, in {{w|logarithmic scale}}.<ref>{{cite web |title=Amazon.com, Inc. (AMZN) |url=https://finance.yahoo.com/quote/AMZN/history?p=AMZN |website=finance.yahoo.com |access-date=25 November 2020}}</ref>
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* [https://commons.wikimedia.org/w/index.php?search=amazon+echo&title=Special:Search&profile=advanced&fulltext=1&advancedSearch-current=%7B%7D&ns0=1&ns6=1&ns12=1&ns14=1&ns100=1&ns106=1]
 
  
 
===Timeline update strategy===
 
===Timeline update strategy===

Latest revision as of 19:05, 9 June 2023

The content on this page is forked from the English Wikipedia page entitled "Timeline of Amazon". The original page on the English Wikipedia was deleted. The original content was released under the Creative Commons Attribution/Share-Alike License (CC-BY-SA), so this page inherits this license. This page has been edited significantly on the Timelines Wiki after forking and may differ significantly from the current version on Wikipedia.

This is a timeline of Amazon, an American electronic commerce and cloud computing company with headquarters in Seattle, Washington. For events related to Amazon Web Services, see Timeline of Amazon Web Services.

Sample questions

The following are some interesting questions that can be answered by reading this timeline:

  • What are some significant events describing the life of Amazon founder Jeff Bezos?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Jeff Bezos biography".
  • What are some significant events related to the creation and early days of Amazon.com?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Early development".
    • You will mostly see events related to the company founding and first business launch.
  • What are some significant acquisitions by Amazon?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Acquisition".
  • What are some events describing products, especially devices, launched by Amazon?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Product".
  • What are some significant events describing services offered by Amazon?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Service".
  • What are some notable events related to Amazon consumer privacy issues?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Consumer privacy".
    • You will mostly see events describing privacy violation by Amazon devices.
  • What are some notable partnerships by Amazon?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Partnership".
  • What are some events related to people with important positions in Amazon?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Leadership".
  • What are some events describing financial aspects of Amazon?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Financial".
    • You will mostly see milestone figures showing revenue and stock market value.
  • What are some events describing the expansion of Amazon outside the United States?
    • Sort the full timeline by "Event type" and look for the group of rows with value "International expansion".
    • You will mostly see Amazon expansion into big and emerging markets, especially India.
  • What are some events describing legal issues involving Amazon?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Legal".
    • You will see some legal disputes, as well as issues related to fiscalization, etc.
    • Sort the full timeline by "Event type" and look for the group of rows with value "Recognition".
  • What are some events describing competition by other companies?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Competition".
    • You will see a number of important competitors, like Alibaba, and Mercadolibre, etc.
  • What are some notable events describing investments involving Amazon?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Investment".
    • You will mostly see events describing notable investments both in Amazon's own business as well as other companies.
  • What are some events related to pricing of services and products?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Pricing".
  • What are some events describing infrastructural aspects of Amazon?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Infrastructure".
    • You will see events describing aircraft and drone fleets, as well as autonomous-delivery robots, communication networks, Amazon public-cloud infrastructure market and data centers, etc.
  • What are some events describing patent granting for Amazon technologies?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Intellectual property".
  • Other events are described under the following types: "Business model", "Charity", "Domain registration", "Literature", "Market penetration", "Market size", "Online community", "Retailing", and "Shut down".
  • Note: the timeline can be sorted by "category", with the purpose to group rows describing a specific service, product, or Amazon subsidiary, as well as partners and competitors. This gives the reader the ability to assemble sub-timelines within the full timeline.

Big picture

Key developments

Time period Key developments at Amazon
1994–1998 Amazon starts off as an online bookstore selling books, primarily competing with local booksellers and Barnes & Noble. It IPOs in 1997.
1998–2004 Amazon starts to expand its services beyond books. It also starts offering convenience services, such as Free Super Saver Shipping.
2005–2011 Amazon begins this period by offering Amazon Prime, an annual membership service that allows for free rapid delivery; this would be a game-changer for consumers over the next decade. The company also moves into the cloud computing area with Amazon Web Services, as well as the crowdsourcing area with Amazon Mechanical Turk. By being an early player, it eventually dominates the cloud computing scene, allowing it to control much of the physical infrastructure of the Internet.[1] Amazon also offers the Amazon Kindle for people to purchase their books as eBooks, and by 2010, more people buy ebooks than physical books off of Amazon.
2011–2015 Amazon starts offering streaming services like Amazon Music and Amazon Video, and enters the tablet and smartphone markets with the Amazon Fire and Fire Phone. By 2015, its market capitalization surpasses that of Walmart.
2016 onward Amazon maintains its status as the world's most valuable retailer, while growing its cloud computing division (Amazon Web Services) rapidly. It also enters the physical retail space more with the launch of Amazon Go and the acquisition of Whole Foods. The COVID-19 pandemic further cements Amazon's position, as people shift from physical retail toward ordering online.

Summary by year

Year Key developments a
1994 Amazon is founded.
1995 Amazon officially opens as an online bookseller.[2]
1996 Amazon reincorporates in Delaware.[3]
1997 Amazon has its initial public offering.[2]
1998 Amazon starts selling music CDs.[2]
1999 Amazon adds more product categories, such as toys, electronics and tools. Jeff Bezos is named Time Person of the Year.[2]
2000 Amazon introduces a service allowing individual sellers and other outside merchants to sell their products alongside Amazon’s own items.[2]
2001 Amazon enables its users to buy and sell used and new products.[4]
2002 Amazon introduces a service whereby people can sell second-hand books through the company’s website.[5] In this year, the company also starts venturing into clothing, partnering with several clothing companies and offering more than 400 brands online.[6]
2003 Amazon adds health and personal care items, sporting goods, and gourmet food.[7] "first full-year profit"[2]
2004 Amazon launches its search engine, A9.com. Also in this year, Amazon enters the Chinese market by buying Joyo, the largest online seller of electronics and books in China.[6]
2005 Amazon Prime launches.[6]
2006 Amazon Simple Storage Service launches, and begins selling data storage.[4]
2007 Amazon launches its digital music service.[4] The company also debuts its Kindle e-reader in this year.[2]
2008 Amazon expands into film production, producing the film The Stolen Child with 20th Century Fox. The company acquires audiobooks company Audible.[6]
2009 Amazon launches Amazon Encore, its publishing line.[6]
2010 Amazon Studios launches.[3]
2011 Amazon launches a streaming service like Netflix as a part of its Prime package.[6]
2012 Amazon starts opening its internal computer servers to external clients.[8]
2013 Amazon announces plans for drone deliveries,[5] creating a delivery network.[9] The company also announces Amazon Prime Air, an initiative to develop a fleet of unmanned aerial vehicles (UAVs) to digitize and automate its last-mile delivery process.[10] The first online shopping site in India by the company launches.[11]
2014 Amazon releases the Fire Phone, entering the smartphone market.[5]
2015 Amazon surpasses Walmart as the world’s most valuable retailer.[2] Also in this year Amazon Web Services becomes the world’s leading provider of Cloud infrastructure services.[5]
2016 Amazon introduces its Prime membership service in India.[12]
2017 Amazon acquires Whole Foods, entering the world of grocery and physical retail.[6] Jeff Bezos is named the richest man in the world.[2]
2018 Amazon market capitalization crosses the US$1 trillion mark.[6]
2019 Amazon grows to become a digital giant with over US$233 billion in annual sales.[13]


Full timeline

Year Month and date (approximately) Category Event type Details
1962 Jeff Bezos biography Miguel (Mike) Bezos arrives in the United States from Cuba as teenager traveling by himself, sent by his parents who tried to protect him from Cuba’s new regime under leader Fidel Castro.[14]
1964 January 12 Jeff Bezos biography Jeffrey Preston Jorgensen is born to 17-year-old high school student Jacklyn Gise and Ted Jorgensen in Albuquerque, New Mexico.[14][15]
Jeff Bezos in 2016
1965 Jeff Bezos biography Jacklyn Gise divorces Ted Jorgensen.[14]
1968 Jeff Bezos biography Jacklyn Gise marries Mike Bezos, who shortly after adopts Jeffrey whose surname changes to Bezos.[14]
1986 Jeff Bezos biography Jeff Bezos earns an undergraduate degree in computer science and electrical engineering from Princeton University.[2]
1990 Jeff Bezos biography Jeff Bezos joins D. E. Shaw & Co, a newly founded hedge fund, where he would work until 1994.[16][17]
1992 Jeff Bezos biography Jeff Bezos meets MacKenzie Tuttle, a co-worker at D. E. Shaw & Co, also graduated from Princeton University with a bachelor's degree in English.[18][19]
1993 Jeff Bezos biography Jeff Bezos marries MacKenzie Tuttle. The couple would have three male children and later adopt a girl from China.[20]
1993 Late year Early development After realizing the commercial potential of the Internet and determining that books might sell well online, Jeff Bezos decides to establish an online bookstore.[2]
1994 Early development Jeff Bezos (30) and MacKenzie Bezos (24) decide to leave their apartment in Manhattan and begin a road-trip across the United States in search of a new home for their new business. MacKenzie would drive with Bezos devising the business plan and revenue projections in the passenger seat. The couple finally settle in the Seattle area.[21][22]
1994 July 5 Early development Jeff Bezos incorporates Cadabra, Inc. in Bellevue, Washington. Often misheard as "cadaver", the company would be renamed Amazon.com a few months later.[23][3][24]
1994 September Early development Jeff Bezos purchases the domain name relentless.com and briefly considers naming his online store Relentless. However, he would be discouraged by his friends who tell him the name sound a bit sinister. However, relentless.com is still owned by Bezos and still redirects to the retailer as of 2020.[16]
1995 Spring Early development Jeff Bezos invites a small group of friends and former colleagues to check out a beta version of Amazon’s website.[2]
1995 April 3 Early development The first-ever order is placed, for a science book titled Fluid Concepts and Creative Analogies.[2]
1995 July 16 Early development Amazon.com officially goes live for business as an online bookseller. By this time, the company boldly bills itself as “Earth’s biggest bookstore.”[2]
1996 End of year Financial Amazon amounts US$15.7 million in revenue.[2]
1997 May 15 Financial Amazon launches its initial public offering at US$18.00/share, raising $54 million.[23] The stock is listed on the Nasdaq Global Select Market under the symbol AMZN.[3]
1997 August Leadership Rick Dalzell joins Amazon as vice president and chief information officer.[25][26]
1997 Year round Financial Amazon annual revenue surpasses US$148 million.[6]
1998 April 27 Internet Movie Database Acquisition Amazon acquires the Internet Movie Database, a comprehensive repository for movie information on the Internet.[27]
1999 August 2 MercadoLibre Competition Online marketplace MercadoLibre is founded in Argentina.[28] Over the years, this company would become leader in Latin America.[29]
1998 August 5 Business model Amazon announces that it will move beyond books.[30]
1998 December Alibaba Group Competition Jack Ma launches Alibaba in China, which would later grow to dominate the Chinese online retail market, and provide an obstacle to Amazon's attempts to expand in China.[31][32]
1999 March amazon.com Auctions Service Amazon launches amazon.com Auctions, a web auctions service.[33]
1999 June Alexa Internet Acquisition Amazon acquires Alexa Internet, a San Francisco-based web traffic analysis company.[34]
Screenshots of Alexa internet.PNG
1999 September 28 1-Click Intellectual property The United States Patent and Trademark Office (USPTO) grants Amazon patent for its 1-Click, a technique that allows customers to make purchases with the payment information needed to complete the purchase having been entered by the user previously.[35]
1999 End of year International expansion By this time, Amazon has shipped to around 150 countries around the globe, turning into a global online store.[6]
2000 September 8 Blue Origin Jeff Bezos biography Jeff Bezos founds Blue Origin, a human spaceflight startup company.[36]
Blue Origin production facilities near the Kennedy Space Center, Florida
2001 April 11 Borders Group Partnership Amazon enters into an agreement with book and music retailer Borders Group, under which Amazon would comanage Borders.com as a co-branded service.[37] Borders would pull out of the arrangement in 2007, with plans to also launch its own online store.[38]
2002 January Free Super Saver Shipping Product launch Amazon launches Free Super Saver Shipping, which allows customers to get free shipping for orders above US$99.[23] In the span of a few months, that number would drop to $49, and then to $25, with this service setting the stage for a variety of new initiatives in the years ahead, including Amazon Prime.[39]
2002 March Barnes & Noble Intellectual property Amazon settles its October 1999 patent infringement suit against Barnes & Noble (over its 1-Click checkout system, which it received a patent for in September 1999). It originally charged that Barnes&Noble.com had essentially copied Amazon's 1-Click technology.[40]
2003 October A9.com Subsidiary launch Amazon launches A9.com, a subsidiary of Amazon.com based in Palo Alto, California that develops search and advertising technology.[41]
2004 August 19 Joyo Acquisition Amazon acquires Joyo, an online bookstore in China, for $75 million, which then becomes the 7th regional website of Amazon.com. joyo later becomes Amazon China.[42]
2004 October Amazon Lab126 Subsidiary launch Amazon Lab126 is founded. It is a research and development and computer hardware company subsidiary of Amazon. It is known for developing the Kindle line of e-readers and tablets.[43][44]
Amazon Lab126 headquarters in Sunnyvale
2005 February Amazon Prime Product Amazon launches Amazon Prime, a membership offering free two-day shipping within the contiguous United States on all eligible purchases for a flat annual fee of $79.[23] Over the years, Amazon Prime would become one of the most successful membership programs in the retail world.[45]
Amazon Prime delivery trucks
2005 August Pinzon Service Amazon begins selling products under its own private label, Pinzon.[33]
2005 November Amazon Mechanical Turk Product Amazon launches Amazon Mechanical Turk, an application programming interface (API) allowing any Internet user to perform "human-intelligence" tasks such as transcribing podcasts, often at very low wages.[23]
2005 December 11 CreateSpace Acquisition Amazon acquires CreateSpace, a company that allows for individuals to publish and distribute books, music, and films to thousands of online retailers.[46]
Createsplogo.png
2006 February 27 Shopbop Acquisition Amazon acquires fashion-forward apparel Shopbop.[47][48][49]
2006 March Amazon Web Services Product Amazon Web Services launches by releasing Simple Storage Service (Amazon S3), which allows other websites/developers to store computer files on Amazon's servers.[23][50] AWS would become the world's largest and most popular public cloud.[51]
2006 August 25 Amazon Elastic Compute Cloud Product Amazon launches Amazon Elastic Compute Cloud (Amazon EC2), a virtual site farm allowing users to use the Amazon infrastructure to run applications ranging from running simulations to web hosting.[52]
2006 September 7 Amazon Prime Video Service Amazon Prime Instant Video is launched. It would be later renamed Prime Video.[53]
Amazon Prime Video's logo since 2018
2006 September 19 Fulfillment by Amazon Product Amazon launches Fulfillment by Amazon, giving small businesses to use Amazon.com's own order fulfillment and customer service infrastructure - and customers of Amazon.com shipping offers when buying from 3rd-party sellers.[54]
2006 Toys R Us Legal Amazon agrees to settle a legal dispute with Toys R Us (over a partnership that gave Toys R Us exclusive rights to supply some toy products on Amazon's website) and pays $51 million.[55]
2007 January 25 Amapedia Online community Amazon launches Amapedia, a wiki for user-generated content.[33][56]
2007 March Amazon Mechanical Turk Service As of date, there are reportedly more than 100,000 registered workers from over 100 countries hired through Amazon Mechanical Turk service.[57]
2007 May 14 Digital Photography Review Acquisition Amazon announces acquisition of London-based Digital Photography Review, also known as Dpreview.com, which specializes in reviews, information, news and discussion forums related to the digital-camera market.[58]
2007 August 3 Amazon Vine Service Amazon announces Amazon Vine, an internal service that allows manufacturers and publishers to receive reviews for their products on Amazon.[59]
2007 August CreateSpace Service Amazon-owned CreateSpace announces launch of Books on Demand service, which makes it easy for authors who want to self-publish their books to distribute them on Amazon.com.[60]
2007 August Amazon Fresh Product Amazon launches Ammazon Fresh, a grocery service offering perishable and nonperishable foods.[61]
2007 September 25 Amazon Music Product Amazon launches Amazon Music, an online music store and music locker.[62]
2007 November 19 Amazon Kindle Product Amazon launches Amazon Kindle, a series of e-readers that enable users to browse, buy, download, and read e-books, newspapers, magazines and other digital media via wireless networking to the Kindle Store. Amazon Kindle would span into ten generations of models.[63]
Amazon Kindle - Wikipedia.jpg
2007 December Endless.com Service Endless.com is created by Amazon as its first separate e-commerce brand. It would be closed in September 2012, directing its customers to Amazon.com/Fashion.[64]
Endless.com logo.png
2008 January 28 Service Amazon begins distributing its MP3 service to subsidiary websites worldwide.[65]
2008 September 12 Leadership Amazon hires Lisa Utzschneider, a former senior Microsoft executive, to become senior vice president of national ad sales for Amazon.[66][67]
2008 September Domain registration Amazon files to have its name registered.[33]
2008 October 21 Reflexive Entertainment Acquisition Amazon acquires game developer and distributor Reflexive Entertainment.[68]
2009 May Amazon Encore Service Amazon launches its publishing line Amazon Encore.[6]
2009 July 22 Zappos Acquisition Amazon acquires Zappos for US$850 million.[69]
The Zappos fulfillment center in Kentucky
2009 September 20 AmazonBasics Service Amazon.com introduces AmazonBasics, a new private-label line aimed at offering consumer electronics at lower prices.[70]
2009 October 20 Barnes & Noble Competition Barnes & Noble announces the Nook, an eReader.[71]
2010 January Apple Inc. Competition Apple introduces its own virtual bookstore, called iBooks, and then partners with five major book publishers.[72] It later convinces them to raise the price of ebooks (using the agency pricing model that gives publishers full control over ebook prices).
2010 February 1 Amazon Web Services Competition Microsoft launches Microsoft Azure, a cloud computing platform that will compete with Amazon AWS over cloud services.[73][74]
2010 June Amapedia Shut down Amapedia is shut down.
2010 June 30 Woot Acquisition Amazon acquires Dallas-based internet retailer Woot, for US$110 million.[75][76]
Woot Logo.svg
2010 July Amazon Kindle Product Amazon announces that e-book sales for its Kindle reader outnumbered sales of hardcover books for the first time ever.[77]
Amazon Kindle logo.svg
2010 July Amazon Prime Service Amazon Student launches in the United States as an Amazon Prime membership program created especially for college students, offering a six month free trial, "free two day shipping for most items, e-mail alerts for exclusive student discounts and promotions, free Kindle book borrowing, and free access to a library of more than 41,000 streamable movies and television programs". This service would later expand to several countries, including Germany, Japan and the United Kingdom.[78][79]
2010 November 8 Quidsi, Inc. Acquisition Amazon announces the acquisition of Quidsi, Inc., a company operating ecommerce sites Diapers.com, Soap.com and BeautyBar.com.[80][81][82]
2010 November 17 Amazon Studios Subsidiary launch Amazon Studios launches as a television and film producer and distributor. It specializes in developing television series and distributing and producing films.[83]
Amazon Studios logo.svg
2011 January Lovefilm Acquisition Amazon acquires Lovefilm, a DVD rental service known as the Netflix of Europe.[84]
LOVEFiLM By Post logo.jpg
2011 January 26 Amazon Mechanical Turk Service As of date, there are reportedly more than 500,000 registered workers from over 190 countries hired through Amazon Mechanical Turk service.[85]
2011 February 16 Borders Group Competition Borders Group, outcompeted by Amazon, applies for Chapter 11 bankruptcy.[86]
2011 February 22 Amazon Video Product Amazon rebrands its Amazon Video service as Amazon Instant Video and adds access to 5,000 movies and TV shows for Amazon Prime members.[87][88]
2011 March 22 Amazon Appstore Product Amazon launches the Amazon Appstore for Android devices and the service is made available in over 200 countries.[89]
2011 March 29 Amazon Cloud Drive Service Amazon launches cloud storage application Amazon Cloud Drive (later renamed Amazon Drive).[90][91]
Amazon Drive logo.png
2011 May 19 Product By this time, Amazon sells more eBooks than print books.[92][93]
2011 July 1 Legal California starts collecting sales taxes on Amazon.com purchases.[94]
2011 July 4 Book Depository Acquisition Amazon reaches an agreement to acquire Book Depository, a UK-based online book seller founded in 2004 by a former Amazon employee.[95]
The Book Depository.svg
2011 September Amazon Locker Product Amazon launches Amazon Locker, a delivery locker system that allows users to get items delivered at specially-designed lockers.[96]
An Amazon Locker near a supermarket in Fano, Italy
2011 September 19 Amazon Kindle Recognition The Economist gives Jeff Bezos and Gregg Zehr an Innovation Award for the Amazon Kindle.[97]
2011 September 28 Amazon Fire Product Amazon announces the Kindle Fire, a tablet computer that takes aim at Apple's iPad with a smaller device that sells at $199, compared with the $499 value of Apple's cheapest iPad.[98]
First generation Kindle Fire; Amazon.com's fist tablet computer.
2011 November 15 Amazon Silk Service Amazon Silk, a web browser developed by Amazon, launches for Kindle Fire and Fire Phone.[99]
2012 April Apple Inc Competition The Department of Justice files suit against Apple Inc and five major publishing houses (the "Big Five"), alleging that they colluded in 2010 to raise the price of ebooks (using the agency pricing model that gives publishers full control over ebook prices).[100] Amazon had originally set the price of ebooks at $9.99 (using the wholescale pricing model giving Amazon full control over ebook prices).
2012 March 19 Amazon Robotics Acquisition Amazon acquires Kiva Systems (later renamed Amazon Robotics) for US$775 million, a robotics company that creates robots that can move items around warehouses.[101]
2012 April 23 AmazonSupply.com Service Amazon launches AmazonSupply.com, a supply site for businesses offering more than 500,000 items.[102][103][104]
2012 April Legal Amazon agrees to allow collection of sales taxes in both Nevada and Texas (starting on July 1), and agrees to create 2,500 jobs and invest $200 million in new distribution centers in Texas.[105]
2012 August 2 Amazon Instant Video Product (software) Amazon launches Instant Video, a video application for iPad, letting users stream or download movies and TV shows bought or rented from Amazon on their iPads.[106]
2012 August 6 Amazon Game Studios Subsidiary launch Amazon announces it would be adding a gaming department to its company titled Amazon Game Studios. Amazon states that it would introduce "innovative, fun and well-crafted games" to consumers.[107]
Amazon Game Studios Logo.svg
2012 August 20 Amazon Glacier Service Amazon announces Amazon Glacier, a low-cost online file storage web service that provides reliable data archiving, storage, and backup.[108]
2012 August 23 Amazon Kindle International expansion Amazon launches the India Kindle Store, helping consumers to buy e-books in rupees.[109][110][111]
2012 September 6 Amazon Fire Product Amazon announces the Kindle Fire HD series of touchscreen tablet computers.[112]
Fire HD 8.9" (2012)
2012 November 8 Service Amazon starts selling wine online in several U.S. states, with direct shipping from wineries.[113][114][115]
2012 November 20 Amazon Pages Service Amazon launches Amazon Pages, an advertising feature which lets companies set up their own pages on Amazon.com as “custom destinations”.[116]
2012 December 6 International expansion Amazon launches online bookstore in Brazil, giving Brazilian consumers access to publications from top local authors.[117][118][119]
2013 January 9 Policy Amazon deletes negative feedback, but only for its own shipping service. According to its terms of service, Amazon reserves the right to remove negative feedback about a shipping-related issue.[120]
2013 January 17 Service Amazon optimizes its MP3 store for iOS devices. This means that for the first time ever, customers can purchase music from Amazon's catalog directly from an iPhone or iPod touch.[121]
2013 February 19 Entertainment Collectibles Store Service Amazon announces the Entertainment Collectibles Store, which offers more than 350,000 collectibles, including memorabilia from Academy Award and Grammy winning artists and honorees.[122]
2013 March GoodReads Acquisition Amazon acquires social reading and book-review site GoodReads.[123]
Goodreads logo.svg
2013 June 5 amazon.in International expansion Amazon launches its India marketplace at amazon.in, offering books, movies and television shows for sale.[124] Amazon launches in India.[125][126]
2013 July 29 Amazon Web Services Partnership Amazon partners With Cloud vLab with the purpose to teach developers how to use Amazon Web Services.[127]
2013 August 5 The Washington Post Jeff Bezos biography Jeff Bezos announces his purchase of The Washington Post for US$250 million in cash.[128]
The Logo of The Washington Post Newspaper.svg
2013 August 6 Amazon Art Store Service Amazon Launches Art Store, after having partnered with more than 150 galleries and dealers across the United States to sell fine art.[129][130][131]
2013 August 7 Amazon Digital Game Store Service Amazon Digital Game Store, a digital video game distribution service, is launched in the United Kingdom.[132]
2013 August 27 Amazon Associates Program launch Amazon announces expansion of its long-running Amazon Associates program to mobile app developers. The affiliate program, which allows members to advertise and link to Amazon products for percentage of the sales, is made available to participating developers through a newly launched Mobile Associates API.[133]
2013 October Literature Brad Stone publishes The Everything Store, which documents the rise of Amazon.[134] On the book's Amazon page, MacKenzie Bezos gives the rate of one-star, disputing the book’s accuracy, and emphasizing her own role at the company.[135]
2013 October 22 Free Super Saver Shipping Service Amazon increases the threshold for scoring free Super Saver Shipping from US$25 to $35.[136][137]
2013 October 30 AmazonSmile Charity Amazon.com launches AmazonSmile, a new program aiming to facilitate for customers to support their favorite charitable organizations every time they shop.[138][139][140][141]
2013 November 25 Staff A BBC investigation into an Amazon warehouse in Britain finds workers facing "increased risk of mental illness".[142][143][144]
2014 January 13 Recognition YouGov’s annual BrandIndex Year in Review ranks Amazon first among the most favored brands in the United States, according to a survey of more than 2.5 million participants.[145][146]
2014 February 5 Double Helix Games Acquisition Amazon acquires video game developer Double Helix Games, as part of its plan to "build innovative games for customers".[147][148][149]
2014 March 13 Amazon Prime Pricing Amazon Prime membership cost increases from US$79 to $99 per year, seeking to offset rising costs of fuel and transportation.[150][151][152]
2014 April 2 Amazon Fire TV Product Amazon announces its US$99 Amazon Fire TV set-top box, competing with Apple and Roku.[153]
Amazon Fire TV with remote (first generation)
2014 April Amazon Dash Product The Amazon Dash Wand is announced as a Wi-Fi connected barcode scanner and voice command device, used to reorder consumer goods around the house. It integrates with Amazon Fresh.[154]
An Amazon Dash Button for Tide laundry detergent
2014 April 10 ComiXology Acquisition Amazon acquires New York-based digital comics company ComiXology, which distributes digital comics on behalf of more than 75 publishers, including Marvel and DC Comics.[155][156][157]
WonderCon 2012 - ComiXology booth (7019133891).jpg
2014 April 16 Amazon Kindle Service Amazon merges Kindle personal documents with Amazon Cloud Drive, and announces that all personal documents archived in the users' Kindle e-reader libraries are also now made available from Cloud Drive with files being placed in a new folder called “My Send-to-Kindle Docs”.[158][159][160]
2014 April 24 Infrastructure Amazon tests its own delivery network, which would offer an alternative to shippers like FedEx and the United Parcel Service.[161]
2014 April 25 Amazon Prime Pantry Service Amazon launches Prime Pantry grocery box service in the United States, a home-delivery service available for Amazon Prime members that packages everyday (non-bulk) non-perishable food grocery store items into a single box for delivery for a flat fee.[162][163]
AmazonPantry.png
2014 May 5 Service Amazon introduces a new feature letting Twitter users add items to their Amazon carts by including a hashtag within a tweet.[164]
2014 May 9 Intellectual property The United States Patent and Trademark Office awards Amazon the intellectual rights to taking pictures of people against seamless white backgrounds.[165][166][167]
2014 May 22 Leadership Jeff Bezos is voted the "worst boss" on the planet at the 3rd International Trade Union Confederation World Congress in Berlin.[168][169][170]
2014 May 28 Amazon Collectible Coins Store Service Amazon launches Collectible Coins Store, a marketplace that gives customers direct access to a wide variety of professionally graded and authenticated U.S. coins.[171][172][173]
2014 June 9 Service Amazon announces introduction of a new payments service, aimed at being adopted by startup companies and others offering subscription-based or recurring payments. The service allows these businesses to "tap into Amazon’s over 240 million monthly active users who currently store their credit card information on Amazon.com, then pay for things ranging from music subscriptions to monthly phone bills."[174][175][176]
2014 June 18 Amazon Fire Product Amazon unveils the Fire Phone, a 3D-enabled smartphone featuring a screen with holographic images, hands-free scrolling and software that can recognize merchandise and art through its camera lens.[177][178][179]
Amazon Fire Phone: unboxed 32gb British market full set, 2015
2014 June 27 Infosys Partnership Amazon and Infosys formalize an e-commerce joint venture with the purpose to offer services to help offline sellers and small and medium-sized enterprises in India to get online and to take advantage of the fast-growing online customer base in the country.[180][181][182]
2014 July 25 Amazon Fire Product Amazon launches the Amazon Fire, a line of tablet computers.[183]
2014 August 25 Twitch.tv Acquisition Amazon announces its intent to acquire the video game streaming website Twitch.tv for US$970 million.[184]
Twitch logo 2019.svg
2014 September 18 Alibaba Group Competition Alibaba Group overtakes Amazon as the world's largest online retailer by market capitalization.[185]
2014 September 22 Staff About two-thousand workers at four Amazon warehouses in Germany go on strike in a dispute over pay and working conditions, stating that Amazon pays wages which are lower than wages for staff in the retail or mail order trade in Germany.[186]
Amazon shipping center in Leipzig
2014 October Simon & Schuster Partnership Amazon reaches agreement with Simon & Schuster, allowing the publisher to adopt the agency pricing model and set prices on its books sold on Amazon.[187]
2014 November 6 (announcement), actual rollout occurs through 2015 Amazon Echo Product Amazon unveils Amazon Echo, a wireless speaker and voice command device that can take commands and queries, and be used to add items to the Amazon.com shopping cart, among other things.[188][189] The Alexa Voice Service that is built into Amazon Echo can also be added to other Amazon devices.[190]
The first-generation Amazon Echo
2014 November Hachette Legal Amazon resolves dispute with Hachette, allowing the latter to adopt the agency-pricing model and set prices on Hachette books sold on Amazon.[191]
2014 December 3 Takeout & Delivery Service Amazon launches Takeout & Delivery feature, a restaurant takeout and delivery service rivaling GrubHub. The service can be accessed within the Amazon Local app and website.[192][193]
2014 December Prime Now Service Prime Now first launches in parts of New York City. It would later expand to cities across the United States and European cities including London, Berlin, Paris, Milan and Madrid. Available to Prime members through a mobile app, the service allows customers to get products like paper towels, shampoo, books, toys, big-screen televisions and batteries delivered to their location in an hour or less.[194]
Amazon Prime Now logo.png
2014 December 30 Recognition Amazon is named the most popular company in the United States.[195]
2015 January 22 Annapurna Labs Acquisition Amazon acquires Israeli semiconductor development firm Annapurna Labs, which develops networking chips and designs to make data centers run efficiently.[196][197][198]
2015 January 22 Amazon Kindle Product Amazon launches the Kindle Textbook, a platform enabling users to create and publish digital textbooks.[199][200][201]
2015 February 4 Service Amazon opens its first brick-and-mortar store on the campus of Purdue University in West Lafayette, Indiana.[202]
2015 February 4 Alibaba Group Competition Alibaba begins drone delivery trials in an attempt to adopt remote-controlled quadcopters to carry items to customers who live near distribution centers in Beijing, Shanghai, and Guangzhou.[203][204][205]
2015 February 18 Amazon Web Services Market penetration By this time, Amazon Web Services dominates cloud survey, with 57 percent of technical professionals saying in a survey that they run applications on AWS.[206]
AWS Loft in SoHo, New York City
2015 February 27 Partnership The Indian Railway Catering and Tourism Corporation (IRCTC) partners with Amazon with the purpose to provide convenient online shopping experience to customers in India, with customers who access the IRCTC portal having the possibility to buy a range of products at the click of a button and benefit from Amazon.in.[207][208][209]
2015 March 4 Alibaba Group Competition Alibaba Group anounces it would open a data center in Silicon Valley, in an attempt to rival Amazon in the field of cloud computing.[210]
2015 March 12 2lemetry Acquisition Amazon quietly acquires Denver-based startup 2lemetry with the purpose to expand its internet of things strategy. 2lemetry developed an enterprise-focused platform to track and manage IP-enabled machines and other connected devices.[211][212][213]
2015 March 30 Amazon Home Services Service Amazon Home Services is officially introduced, allowing users find someone to install and service items like water heaters or TV wall mounts in their home.[214][215][216]
2015 April 17 Amazon Appstore Shut down Amazon shuts down TestDrive, a function that allows users to get a real-time preview of an application in Amazon Appstore earlier than purchasing them.[217][218][219]
2015 April 28 AmazonSupply Service Amazon launches AmazonSupply, a marketplace strictly operating in the business-to-business sector.[220][221][222]
2015 April Amazon Destinations Service Amazon enters into the hotel-booking business with the launch of Amazon Destinations, a travel reservation service focusing on weekend retreats and getaways at some locations across the United States. The service would be shut down a few months later.[223][224][225]
2015 June 16 The Washington Post Controversy American businessman Donald Trump launches his 2016 presidential campaign. Since then, he would repeatedly rail against the Washington Post on his Twitter account, tweeting or retweeting criticism of the paper, and tying it to Amazon multiple times.[226]
2015 June 25 Amazon Alexa Program launch Amazon introduces the Alexa Fund, consisting in up to US$100 million in investments to support developers, manufacturers, and start-ups utilizing the Alexa Skills Kit and Alexa Voice Service.[227][228][229]
2015 June 25 Treasure Truck Service Amazon launches in Seattle the Treasure Truck, a service offered to users of the Amazon.com app, which offers users a discounted daily deal.[230]
An Amazon Treasure Truck in Baltimore
2015 June 30 amazon.com.mx International expansion Amazon announces its physical goods store on amazon.com.mx, launching full retail operations in Mexico.[231][232]
2015 July 15 Amazon Prime Retailing To commemorate its 20th birthday, Amazon celebrates "Amazon Prime Day", which Amazon announces would feature deals for prime members rivaling those on Black Friday.[233]
2015 July Alibaba Group Competition Alibaba announces that it will invest US$1 billion into its Aliyun cloud computing arm, some of which would go into new Aliyun international data centers. This would allow Aliyun to compete with Amazon Web Services outside of China.[234]
2015 August 26 Amazon Underground Product Amazon launches Amazon Underground, an Android app through which users can get gaming and other apps for free that they would otherwise have to pay for, and also get in-app purchases for free. App creator participation is voluntary. App creators are paid $0.002 for every minute a user spends in the app.[235][236][237]
2015 September 8 Amazon Restaurants Product Amazon launches its Amazon Restaurants service that delivers food from nearby restaurants, for Amazon Prime customers in Seattle.[238][239] The service would subsequently be roled out to many other cities.
2015 September 30 Merch by Amazon Service Amazon announces Merch, a self-service program designed to help users increase revenue through the sale of branded t-shirts designed them and produced, sold and shipped by Amazon.[240][241]
2015 October 8 Service Amazon opens an arts-and-crafts bazaar online, competing with e-commerce website Etsy.[242]
1015 October 14 Amazon Destinations Shut down Amazon shuts down Amazon Destinations, its hotel booking site.[243]
2015 November 2 Amazon Books Service Amazon Books launches, opening its first physical retail store, a bookstore in the University Village shopping center in Seattle. The store, known as Amazon Books, has prices matched to those found on the Amazon website and integrate online reviews into the store's shelves.[244]
The first Amazon Books store, in Seattle, Washington
2015 December 14 Infrastructure Amazon begins moving into their new headquarters campus in the Denny Triangle neighborhood of Seattle, beginning with the 38-story Amazon Tower I (nicknamed "Doppler" after the codename for Amazon Echo).[245] The three towers are scheduled to be completed by 2020.
Amazon Tower I nearing completion in June 2015
2015 December 16 Market penetration A study by Survata finds that 44% of respondents searching for products went directly to amazon.com[246]
2015 December 18 Amazon Air Service Amazon announces plans to start its own airline, later called Amazon Air.[247]
Prime Air.png
2016 January 13 Colis Privé Acquisition Amazon finalizes acquisition of French shipping company Colis Privé.[248]
2016 January 26 Amazon Prime Market penetration By this time, Amazon Prime reaches nearly half of households in the United States, with 54 million memberships.[249]
2016 March 3 Amazon Echo Product Amazon announces Echo Dot, a system offering Siri-like voice controls from an independent bluetooth speaker.[250] The company also announces Amazon Tap, a device using Alexa voice commands when connected to Wi-Fi or a mobile hotspot to play music, read the news, get weather reports, and most of the things the full Echo does.[251][252]
2016 March 29 Recognition According to a report by the Reputation Institute, Amazon is considered the "most reputable" company in the United States.[253][254]
2016 April 4 Amazon Pay Service Amazon expands its Amazon Payments service as the company takes on other payment methods, including PayPal and Apple Pay.[255][256][257]
2016 April 14 Subscribe & Save International expansion Amazon launches Subscribe and Save Store in India, covering daily household essentials in a subscription program with monthly automatic delivery, free standard shipping, and savings of up to 10 percent.[258]
2016 April 18 Amazon Prime Service Amazon begins offering Prime membership for an alternative monthly, instead of yearly fee, of US$10.99 per month.[259]
2016 May 5 Atlas Air Worldwide Holdings Partnership Amazon partners with Atlas Air Worldwide Holdings for provision of air cargo services to the former.[260][261][262]
2016 May 10 Amazon Video Direct Service Amazon launches a video service called Amazon Video Direct, which allows users to place videos available to rent or own, to view free with ads, or to be bundled together, and offers as an ad-on subscription.[263]
2016 May 11 Deep Scalable Sparse Tensor Network Engine Policy Amazon open-sources its own deep learning software, Deep Scalable Sparse Tensor Network Engine (DSSTNE) making it available on GitHub under the Apache 2.0 license.[264][265][266]
2016 May 12 Walmart Competition Walmart trims its free-shipping pilot program from three days to two for members, and decreases the membership price.[267]
2016 May 20 Market penetration By this time, Amazon is the second-most downloaded app in India.[268]
2016 May 27 Amazon Alexa Product Amazon introduces Echosim.io, a browser-based interface to Alexa. With this tool, after logging in with an Amazon account, anyone can start asking Alexa questions by clicking and holding on the mic button.[269][270]
2016 June 8 Investment Amazon announces addition of US$3 billion investment in India.[271]
2016 June 9 Amazon Prime International expansion Amazon launches a full online supermarket service in the United Kindom, with Amazon Prime giving customers in the London area the ability order a full weekly shop and get it delivered the same day.[272]
2016 June 29 Walmart Competition Walmart offers a free one-month trial of “ShippingPass”, the competition of online rival Amazon Prime subscription plan.[273]
2016 July 26 Amazon Prime International expansion Amazon launches its Prime subscription service in India, initially without Prime Video. The Prime subscription service is launched in over a 100 cities to enable free one-day and two-day deliveries to its customers.[274][275][276]
2016 July 28 Amazon Alexa Partnership Amazon announces partnership with San Francisco-based hardware startup August to allow Alexa to control August door locks.[277][278][279]
2016 August 4 Amazon Prime Air Infrastructure The first Amazon Prime airplane debuts in a flight from New York to Seattle.[280][281]
Amazon air.png
2016 August 24 Amazon Kindle Program launch Amazon launches with a few associate companies the Kindle Reading Fund, a program aimed at expanding digital reading around the world. The fund has the purpose to donate various Kindle e-readers, fireplace pills in addition to e-books to communities around the world.[282][283]
2016 September 12 Amazon Echo Service Amazon announces plan to launch a streaming music service, expecting to offer a US$5-a-month streaming option to owners of its Echo speaker. At the same time, Pandora Media announces plan to launch its own streaming music service.[284][285]
2016 September 13 Amazon Prime Service Amazon adds more benefits to its subscription service Amazon Prime, giving members unlimited access to podcasts and audio from Amazon-owned Audible.[286]
2016 September 30 Amazon Prime Service Amazon subsidiary Twitch announces premium features that are exclusive to users who have an active Amazon Prime subscription (Twitch Prime), including advertising-free access to the service, and monthly offers of video games and add-on content.[287]
2016 October 12 Expansion Amazon announces plans to introduce convenience stores as well as curbside pickup locations.[288]
2016 October 19 Amazon Kindle Product Amazon launches the Kindle Paperwhite 32GB Manga Model, an e-book reader designed for the Japanese market, specifically for manga aficionados.[289][290]
2016 October 28 Amazon Prime International expansion Amazon Prime launches in China. The Prime membership program offers Chinese customers free, cross-border shipping from the Amazon Global Store as well as no minimum free domestic shipping.[291][292][293]
2016 November 1 Amazon Books Pricing Amazon Books begins charging non-Amazon Prime members a separate price for books and other non-electronic products, while Amazon Prime members retain the online price-matched rate.[294]
Amazon Books at Washington Square - Tigard, Oregon (2017).jpg
2016 November 7 Infrastructure Day 1, also known as Amazon Tower II and Rufus 2.0 Block 19, opens in Seattle.[295][296]
Day 1 Tower Seattle WA Jan 17.jpg
2016 November 18 Fiat Chrysler Automobiles Partnership Italian/American Fiat Chrysler Automobiles partners with Amazon to start selling cars online offering an additional discount.[297][298][299]
2016 December 5 Amazon Go Service The first Amazon Go store, located in the company's Day 1 building, opens to employees.[300]
The first Amazon Go location, at Day 1 in Seattle
2016 December 7 Amazon Prime Air Service Amazon Prime Air (Amazon's drone-based delivery system) makes its first delivery in Cambridge in the United Kingdom. The successful delivery is announced a week later, on December 14, along with video.[301][302]
2016 December 14 Infrastructure Amazon announces having completed its first successful drone delivery in Cambridge in flat 13 minutes of placing the order.[303][304][305]
2016 December 14 Amazon Prime Video International expansion By this time, Amazon Prime Video is available in more than 200 countries and territories around the world.[306][307][308]
2016 December 30 Intellectual property Amazon is awarded a patent for its "airborne fulfillment center", a giant flying warehouse that acts as a launchpad for drones to deliver items within minutes.[309][310][311]
2017 January 6 Financial By this time, Amazon worths more than Sears, Macy's and Target Corportation combined.[312]
2017 January 9 Harvest.ai Acquisition Amazon quietly acquires AI security startup Harvest.ai for around US$20 million, in order to boost cyber security.[313][314][315]
2017 January 20 Apple Inc. Partnership Amazon and Apple Inc. end exclusive deal on audio books, which restricted the sale of digital audiobooks, and ensured that Apple would only source Audible releases and that Audible would only sell its work via iTunes. With the end of the deal, publishers become free to seek their own deals with Apple.[316][317][318]
2017 January 23 Amazon Kindle Recognition (by Amazon) Amazon UK announces the Kindle Storyteller Award, a literary prize for new work by authors releasing their work on Amazon Kindle’s self-publishing platform.[319][320][321]
2017 January 24 STEM Club Service Amazon launches STEM Club, a subscription service that delivers curated STEM toys at a cost of US$19.99 per month.[322][323][324]
2017 February 3 Market penetration By this time, Amazon accounts for 43% of online retail sales in the United States.[325][326][327]
2017 March 7 Amazon Echo Consumer privacy Amazon agrees to release audio recordings originating from an Echo device, for a murder trial in Arkansas, after having spent months pushing back against a warrant for the information.[328][329][330]
2017 March 16 Amazon Alexa Service Amazon announces integration of Alexa into its main shopping app on iPhone.[331]
2017 March 28 Souq.com Acquisition Amazon acquires Dubai-based e-commerce company Souq.com, the biggest online retailer in the Middle East.[332][333][334][335]
Souq Logo Primary EN.svg
2017 March 29 Amazon Fresh Subsidiary launch Amazon announces the beta launch of Amazon Fresh Pickup, a drive-in-type grocery store for Amazon Prime subscribers.[336]
Amazon Fresh delivery truck in Seattle
2017 April 3 Amazon Cash Service Amazon launches Amazon Cash, a free service that lets people use cash to add money to their Amazon account online.[337][338][339]
2017 April 5 Plug Power Inc Acquisition Amazon acquires up to 23 percent of Hydrogen fuel cell maker Plug Power Inc, with the purpose to supply batteries to power forklifts used by the online retailer in its warehouses.[340]
2017 April 12 Amazon Fire Product Amazon launches its Fire Kids Edition tablet, a new dashboard that lets parents monitor the content their children consume.[341]
2017 April 25 Subscribe with Amazon Service Amazon launches "Subscribe with Amazon", a self-serve platform aimed at helping companies with subscription services to sell their plans on Amazon.[342][343][344]
2017 May 9 Amazon Echo Product Amazon launches Echo Show, a new Alexa-powered smart speaker that includes a touchscreen display and can be used to make video calls.[345][346][347]
2017 May 9 Free Super Saver Shipping Pricing Amazon drops its free shipping minimum requirement down to US$25, undercutting Walmart.[348]
2017 May 16 Amazon Alexa Program launch Amazon launches a new program that directly pays developers building high-quality Alexa skills.[349]
2017 May 31 Amazon Alexa Product Amazon Alexa adds support for iCloud calendars, giving users the ability to sync their iCloud Calendar information with devices that support Alexa.[350][351][352]
2017 June 6 Amazon Prime Service Amazon announces launch of a low-cost version of Amazon Prime for customers participating in a growing list of government assistance programs, at a discounted monthly price.[353][354][355]
2017 June 16 Whole Foods Acquisition Amazon announces it is acquiring Whole Foods for $13.4 billion. The move is seen as potentially affecting food delivery, combining a huge physical store presence with an online delivery network.[356][357]
Whole Foods Market 201x logo.svg
2017 June 28 Amazon Echo Product Amazon Echo Show (First generation) is released as a smart speaker designed around virtual assistant Alexa.[358][359]
The first-generation Echo Show in white
2017 July 18 Amazon Fresh Service Amazon Fresh starts selling meal kits.[360]
Amazon Fresh truck
2017 July 19 Spark Product Amazon launches Spark, a shoppable product feed with an Instagram-like feel, for Amazon Prime subscribers. The product is compared with Instagram and Pinterest.[361][362][363][364]
2017 July 20 Graphiq Acquisition Amazon acquires Santa Barbara, California-based semantic technology company Graphiq for an estimated US$50 million. Graphiq uses artificial intelligence to rapidly create interactive data-driven infographics.[365]
2017 July 27 Leadership Jeff Bezos becomes the world's wealthiest person with an estimated net worth of just over US$90 billion.[366]
2017 August 2 Staff Amazon conducts massive recruitment for 50,000 empty vacancies by hosting job fairs in a number of cities in the United States and offering full-time and part-time jobs in their fulfilment centers. To be hired, individuals are asked to show up in person at one of these centers.[367][368][369]
2017 August 23 Walmart, Google Competition Google and Walmart partner with the purpose to offer Walmart products to people who shop on Google Express.[370][371][372]
2017 August 24 Amazon Hub Service Amazon Hub, a delivery locker for apartment lobbies, is launched in beta.[373]
An Amazon Hub at an apartment complex
2017 August 27 Competition Amazon spends its first day as the owner of a brick-and-mortar grocery chain cutting prices at Whole Foods Market as much as 43 percent for some products.[374][375][376]
2017 September 20 Amazon Echo Product Amazon announces the Echo Frame, an Alexa-equipped set of smart glasses with no camera or display feature, but allowing wearers to ask their glasses to make a phone call, set a reminder or listen to a podcast.[377][378][379]
2017 October 4 Legal Amazon is ordered to pay nearly 250 million euros (US$294 million) by the European Union over ‘illegal tax advantage’, after the European Commission said the online retailer had received illegal tax benefits.[380][381][382]
Amazon European Headquarters, Luxembourg
2017 October 11 Amazon Kindle Product Amazon releases Kindle Oasis, a waterproof audible-integrated e-reader.[383][384][385]
Kindle Oasis.jpg
2017 October 24 Amazon Business Prime Shipping Service Amazon announces its Business Prime Shipping, a new paid membership program aimed at multi-user businesses in the United States and Germany.[386]
2017 October 25 Amazon Key Service Amazon launches Amazon Key, allowing delivery drivers leave packages inside customers' front doors. Available for Prime members, the new device unlocks the front door for package delivery and other trusted services, and is paired with the Amazon Cloud Cam, a $120 internet-connected security camera built by the company.[387][388][389]
2017 October 25 Staff Amazon reveals having 541,900 employees in the third quarter, up from a little more than 300,000 in the same period a year earlier.[390]
2017 November 1 Service Amazon adds an augmented reality shopping feature to its iOS mobile app that allows users to virtually view a variety of products, including small kitchen appliances, electronics gear and toys, etc.[391][392]
2017 November 13 Acquisition Amazon closes an estimated US$250 million deal to acquire global TV rights to The Lord of the Rings, based on the fantasy novels by J.R.R. Tolkien. The series would be produced by Amazon Studios in cooperation with the Tolkien Estate and Trust, HarperCollins, and New Line Cinema, a division of Warner Bros., which produced the movie franchise.[393][394][395][396]
2017 November 27 Amazon Sumerian Product Amazon announces Amazon Sumerian, a platform for developers to build and host virtual reality, augmented reality, and 3D apps quickly and with minimal coding, for smartphones and tablets, head-based displays, digital signage and web browsers.[397][398][399]
2017 December 4 amazon.com.au International expansion Amazon offically launches in Australia, expanding the local online product range to more than 20 consumer categories, including books, computers, music, clothing, accessories, home improvement, consumer electronics, kitchen goods and baby products.[400][401][402]
2017 December 14 Amazon Mechanical Turk Service A study of 3.8 million tasks completed by 2,767 workers on Amazon's Mechanical Turk shows that "workers earned a median hourly wage of about $2 an hour" with 4 percent of workers earning more than $7.25 per hour.[403]
2017 December 22 Blink Acquisition Amazon acquires smart camera and doorbell startup Blink, a venture-capital backed company that makes home security cameras.[404][405][406]
Blink Home logo.png
2018 January 19 Amazon Prime Pricing Amazon raises the price of monthly Amazon Prime memberships in the United States by US$2 to US$12.99, in a bid to push more people to an annual plan.[407][408]
2018 January 22 Amazon Go Service Amazon opens its first checkout-free grocery store to the public in Seattle. The shop, known as Amazon Go, relies on cameras and sensors to track what shoppers remove from the shelves, and what they put back. Customers are billed after leaving using a credit card on file.[409][410]
Interior of the first Amazon Go Grocery store in Seattle
2018 January 30 Berkshire Hathaway, JPMorgan Chase Partnership Amazon, Berkshire Hathaway and JPMorgan Chase announce partnership to form a not-for-profit health care venture to lower health care costs for their employees in the United States. According to the companies, the initial focus of the independent company would be on technology that will provide their employees and their families with simplified and high-quality health care at accessible costs.[411][412][413]
2018 January 30 Amazon Spheres Facility The Amazon Spheres, a complex consisting in three spherical conservatories, opens to employees and limited public access. It is located at the Amazon headquarters campus in Seattle.[414][415]
Amazon Spheres from the Sixth Avenue side, Seattle
2018 February 9 Shipping with Amazon Service Amazon announces launch of a delivery service for businesses, positioning itself to compete directly with United Parcel Service Inc. and FedEx Corp.[416]
2018 February 27 Ring Acquisition Amazon acquires video doorbell and home security camera maker Ring for a reported US$1 billion.[417][418][419]
The Ring video doorbell, mounted next to the front door of a house
2018 February Amazon Mechanical Turk Service Research shows that while there are over 100,000 workers available on the Amazon Mechanical Turk platform at any time, only around 2000 are actively working.[420][421]
2018 March 2 Google Competition Amazon announces the decision not to sell any of the newer products from Google’s smart home division Nest, in a move to compete over the future of the smart home, in which both Google and Amazon rival in video devices and services.[422][423][424]
2018 March 6 Leadership Jeff Bezos is formally designated the wealthiest person in the world, with a registered net worth of $112 billion by Forbes, becoming the first centi-billionaire.[425][426]
2018 March 9 Amazon Alexa Product Amazon adds follow-up mode for Alexa, which allows users to ask multiple questions in succession without the need to repeat the "Alexa" wake up word.[427][428][429]
2018 March 12 Amazon Alexa Product Amazon introduces feature that lets users place calls through Alexa-enabled tablets.[430][431][432]
2018 March 20 Financial Amazon becomes the second most valuable publicly traded company in the Unted States, surpassing Google for the first time.[433][434]
2018 March 22 Intellectual property Amazon is granted a patent for a delivery drone that can respond to human gestures, including screaming voices, and flailing arms.[435][436][437]
2018 April 16 Staff A survey finds that 74 percent of Amazon workers polled said they are afraid to take bathroom breaks for fear of missing their targets and keep their jobs.[438][439][440]
2018 April 17 International Shopping Experience Service Amazon launches its International Shopping Experience, a feature that allows international customers to browse and shop for over 45 million items which can be shipped to their country from the United States. The service becomes available in the Amazon Shopping App.[441][442][443]
2018 April 18 Amazon Prime Market size Amazon Prime surpasses 100 million members.[444]
2018 April 26 Amazon Smart Home Services Service Amazon starts selling home security services, including installations and no monthly fees. Features include a siren, motion/contact sensors, safety sensors, cameras, an Echo Dot, indoor lighting, video doorbell and outdoor lighting.[445]
2018 May 5 Blue Origin Leadership Jeff Bezos says Amazon is not his "most important work", but Blue Origin, his then secretive rocket company that builds, tests, and launches reusable rockets and spaceships.[446]
2018 May 9 Walmart Competition Walmart completes a US$16 billion investment in Bangalore-based e-commerce company Flipkart, becoming the majority owner of the company, and expanding its rivalry with Amazon in India.[447][448][449]
2018 May 25 Amazon Alexa Consumer privacy An Alexa user from Portland, Oregon says her device recorded a private conversation, and sent it to a random number in their address book without her permission. Amazon later confirms and apologizes.[450][451][452]
2018 June 19 Amazon Alexa Service Amazon announces Alexa for Hospitality, a new program aimed for hotel chains to place Amazon Echo devices in guest rooms.[453][454][455]
2018 June 21 Controversy Amazon employees write a letter to Jeff Bezos asking Amazon to stop selling its facial recognition tool to American law enforcement. The letter states "In the face of this immoral US policy, and the US's increasingly inhumane treatment of refugees and immigrants beyond this specific policy, we are deeply concerned that Amazon is implicated, providing infrastructure and services that enable ICE and DHS."[456][457][458]
2018 June 26 Amazon Alexa Product Amazon adds voice control to its Alexa iOS app allowing users to control the app with their voices.[459][460][461]
2018 June 28 PillPack Acquisition Amazon acquires Boston-based online pharmacy PillPack for US$1 billion, in an attempt to increase its position in the e-health market sector.[462][463][464]
2018 July 18 Financial Amazon stock market value reaches US$900 billion.[465]
2018 August 8 Whole Foods Service Amazon introduces a new curbside pickup service at some Whole Foods stores for Amazon Prime members, allowing customers to place orders via Amazon’s Prime Now app and have groceries loaded into their car upon arrival at a Whole Foods store.[466][467]
2018 August 15 Amazon Alexa Partnership Amazon Alexa completes its integration with virtual assistant Microsoft Cortana almost a year after deal.[468]
2018 August 22 Walmart Competition Walmart partners with Japanese company Rakuten to launch Walmart eBooks, an online e-book and audiobook store, competing with Amazon’s Audible.[469][470][471]
2018 August 22 Amazon Alexa Investment Amazon increases its investment in voice technology by expanding its Alexa Fund Fellowship to 14 new universities, up from only 4 in 2017, the Fellowship’s first year.[472][473]
2018 August 29 Amazon Pay Acquisition Amazon Pay acquires Indian personal assistant platform Tapzo, with the purpose to widen the scope of its payment offering.[474][475]
2018 August 30 International expansion Amazon starts experimenting with a Hindi interface for its mobile website, its first move in vernacular languages.[476][477][478]
2018 September 4 Apple Inc. Financial Amazon becomes the second company to be valued at US$1 trillion, just a few weeks after Apple Inc. reached the milestone first.[479][480][481]
2018 September 5 Legal United States senator Bernie Sanders introduces the "Stop BEZOS" bill, a legislation aimed at taxing companies with employees who earn low wages and receive federal benefits like food stamps, public housing and Medicaid.[482][483][484]
2018 September 12 AbeBooks Acquisition Amazon acquires Canadian e-commerce global online marketplace AbeBooks, including the acquisition of vertical search website BookFinder.com.[485]
2018 September 17 Storefronts Service Amazon introduces Storefronts, a new store for customers to shop exclusively from U.S. small and medium-sized businesses selling on Amazon.[486][487][488]
2018 September 18 Audi Partnership Audi partners with Amazon and Electrify America as the automaker prepares to deliver its first all-electric SUV to U.S. dealerships over the next year.[489]
2018 September 21 Amazon Alexa Product Amazon announces a series of new lines and Alexa skills, among them the extension of Alexa functionality to most cars by the Echo Auto dongle, an easy-setup smart plug which allows users to control whatever is plugged into it via Alexa, plus a low-cost, Alexa-enabled microwave.[490]
2018 September 27 Plant PreFab Investment Amazon invests in Rialto, California-based home-building start-up Plant PreFab, which builds prefabricated, custom single and multifamily homes.[491][492][493]
2018 October 2 Staff Amazon raises minimum wage to US$15 for all employees in the United States.[494]
2018 October 5 Security A report by Bloomberg states that a Chinese military unit inserted tiny hidden microchips into computer servers used by companies including Apple and Amazon, giving China unprecedented backdoor access to computers and data.[495][496][497]
2018 October 10 Infrastructure Amazon scraps secret AI recruiting tool after having found that it consistently downgraded female candidates. The software was created by an Amazon team at Edinburgh in 2014 to automatically sort CVs.[498][499][500]
2018 October 10 Amazon Alexa Intellectual property Amazon is granted a patent for an Alexa technology that could analyze users' voices to detect physical or emotional abnormalities, in order to determine whether they are sick or depressed and sell them products based on their physical or emotional conditions.[501][502][503]
2018 October 11 Amazon Echo Product The Amazon Echo Show (second generation) is released, with a bigger screen, and improved peaker system, and design.[504]
2018 October 26 Microsoft Competition Microsoft overtakes Amazon as the second most valuable tech company in the United States.[505]
2018 October 29 AmazonSmile Charity Amazon announces having donated more than US$100 million to charitable organizations through the AmazonSmile program.[506][507][508]
2018 November 7 Amazon Echo, Amazon Alexa International expansion Amazon launches Echo and Alexa in Mexico.[509][510][511]
2018 November 9 Apple Inc. Partnership Amazon makes a deal with Apple Inc. allowing the latter sell its products – including iPhones, iPads, and Apple Watches — directly on Amazon.[512][513][514]
2018 November 14 Amazon Echo Consumer privacy A Judge in New Hampshire orders Amazon to turn over two days of Amazon Echo recordings with the purpose to find clues to the killer in a double murder case.[515][516][517]
2018 November 21 Security Amazon suffers a major data breach days before Black Friday, revealing the names and email address of several of its users. By this time, Amazon remains a constant target for hackers.[518][519][520]
2018 December 21 Amazon Air Infrastructure Amazon Air expands its fleet with 10 more cargo aircraft, reachiong a total fleet of 50 planes, further reducing reliance on third-party air carriers.[521][522]
2018 Fourth quarter Financial Amazon reports profits of US$3 billion on revenue of US$72.4 billion for the fourth quarter.[523]
2019 January 4 Amazon Alexa Product Amazon announces having sold 100 million Alexa devices.[524][525]
2019 January 4 Amazon Showroom Service Amazon introduces Showroom, a visual design tool that allows the user to place furniture into a virtual living room, customize the decoration, and shop the look.[526][527][528]
2019 January 7 Microsoft Competition Microsoft and American retail company Kroger partner to provide online shopping to brick-and-mortar grocery stores, with Kroger expecting to roll out the cloud-based system it developed with Microsoft in all of its 2,780 supermarkets.[529][530][531]
2019 January 7 Microsoft Financial Amazon becomes the world's most valuable public company, surpassing Microsoft in market value, which is reported to be about US$797 billion.[532][533][534]
2019 January 10 IMDb Service Amazon online movie and television database IMDb launches IMDb Freedive, a free streaming video channel that provides access to a variety of content, including film and television, at no cost.[535][536][537]
2019 January 15 Microsoft Competition Microsoft partners with Walgreens with the purpose to work on solutions to lower health care costs, battling Amazon in the sector.[538]
2019 January 23 Amazon Scout Infrastructure Amazon announces Scout, an autonomous-delivery robot about the size of a drink cooler aimed to travel on sidewalks to customers' homes at a walking pace.[539][540][541]
2019 January 25 Product A research finds that an Amazon facial-identification software used by police falls short on tests for accuracy and bias.[542]
2019 January 31 Amazon Alexa Market size Amazon Alexa skill count surpasses 80,000 worldwide.[543]
2019 February 4 Walmart Leadership Amazon hires former Walmart executive Rosalind Brewer as its new board member.[544][545][546]
2019 February 7 Aurora Investment Amazon invests in California-based self-driving vehicle startup Aurora, as part of the firm's recent US$530 million funding round.[547][548][549]
2019 February 11 Eero Acquisition Amazon announces acquisition of mesh router company Eero.[550][551][552]
2019 February 14 Western Union Partnership Amazon partners with Western Union with the purpose to set up a service called PayCode, which lets people shop and pay for Amazon items using local currencies that would not have been accepted on the site before. The service launches first in 10 countries: Chile, Columbia, Hong Kong, Indonesia, Kenya, Malaysia, Peru, Philippines, Taiwan and Thailand.[553]
2019 February 19 Shipment Zero Program launch Amazon announces “Shipment Zero,” a commitment aiming to attain 50% of all Amazon shipments to be net zero carbon by 2030.[554][555][556]
2019 February 21 Amazon Future Engineer Program launch Amazon announces it would fund computer science courses through its Amazon Future Engineer program in more than 1,000 high schools across all the United States with the purpose to reach students from "underprivileged, underrepresented, or underserved communities".[557][558][559]
2019 February 25 PepsiCo Leadership Indian-American business executive Indra Nooyi joins Amazon’s board of directors after stepping down from PepsiCo as Chief executive officer.[560][561][562]
2019 March 6 Shut down Amazon announces it would close all of its 87 pop-up locations in the United States.[563]
2019 March 6 Berkshire Hathaway, J.P. Morgan Partnership Amazon, J.P. Morgan and Berkshire Hathaway announce Haven as a joint health care venture, with the purpose to "change the way people experience health care so that it is simpler, better, and lower cost".[564][565][566]
2019 March 7 Amazon Amplify Program launch Amazon announces Amazon Amplify, a program aimed to increase women in STEM (science, technology, engineering and mathematics) roles.[567][568]
2019 March 7 Jargon Investment Amazon invests in Seattle-based startup Jargon, which offers a voice application content platform for developers.[569]
2019 March 12 Pricing Amazon announces ease of price restrictions on third-party vendors, no longer dictating how sellers price their products.[570][571]
2019 March 13 Policy Amazon removes books promoting autism "cures" as part of an effort by several big tech companies to cut down on the spread of misinformation about vaccines.[572]
2019 April 3 Facebook Consumer privacy Researchers find that a vast collection of data on Facebook users was exposed to the public on Amazon's cloud computing servers. The leak was originated at two third-party companies that had collected Facebook data on their own servers.[573][574][575]
2019 April 3 Legal The Government of Brazil announces that Amazon.com should share web domain name rights, and proposes a compromise to a seven-year battle in order to let the nations bordering the world's largest rainforest co-govern the digital address with Amazon.com.[576][577][578]
2019 April 4 Jeff Bezos biography Jeff Bezos divorces MacKenzie Bezos, with the former retaining his interest in The Washington Post and Blue Origin, and getting 75% of his original Amazon shares and voting control of the rest of his original shares. MacKenzie Bezos receives 25% of Jeff's Amazon shares, valued at approximately US$36 billion at the time, making her the third richest woman in the world.[579][580]
2019 April 9 Amazon Alexa Product Amazon introduces a new way to listen to the news on Alexa-enabled devices, offering long-form news coverage in addition to Flash Briefings.[581][582]
2019 April 11 Amazon Alexa Consumer privacy Amazon reportedly employs thousands of full-time workers and contractors in several countries to listen conversations recorded by Alexa devices, with the purpose to feed voice commands back into the software to help improve Alexa’s grasp of human speech so it can respond more efficiently in the future.[583][584][585]
2019 April 18 Amazon Alexa Service Amazon launches free, ad-supported music service for Alexa-enabled devices.[586][587][588]
2019 April 18 Google Partnership Amazon reaches an agreement with Google to bring their respective streaming video apps to each others’ platforms.[589]
2019 April 23 Amazon Prime Service Amazon Prime starts delivering packages directly to its customers' locations in the United States.[590]
2019 April 23 Casino Group Partnership Amazon expands partnership with retail company Casino Group in France, with Amazon installing pick-up lockers in Casino stores and more of the French company’s products to be available on Amazon.[591][592][593]
2019 April 29 freight.amazon.com Service Amazon launches freight.amazon.com, a digital freight brokerage site, with a pricing of around 30% below market rate.[594][595][596]
2019 May 1 International expansion Amazon launches its first Arabic language website in the United Arab Emirates to reinforce its presence in the Middle East, while in process of rebranding the popular regional ecommerce platform Souq.com it had bought in 2017.[597][598][599]
2019 May 2 Amazon Managed Blockchain Policy Amazon turns its Amazon Managed Blockchain into a generally available service platform. The service facilitates the connection of multiple AWS accounts with blockchain technology, which allows for transactions to be stored in an unchangeable infrastructure.[600][601][602]
2019 May 2 Amazon Mechanical Turk Service Research shows that, as of date, approximately 60% of Amazon Mechanical Turk workers are located in the United States and 40% are located elsewhere in the world, with approximately 30% in India.[603]
2019 May 7 Amazon Go Service A new Amazon Go store in New York becomes the first to accept paper money, as legislators across the United States push for laws that ban cashless retail.[604][605][606]
2019 May 9 Amazon Alexa Consumer privacy A group composed of US Senators and 19 consumer and public health advocates accuses Amazon of violating children's privacy with kid-friendly smart speakers. Advocates say the kids' version of Alexa doesn't forget what children tell it, even after parents try to delete the conversations.[607][608][609]
2019 May 15 Walmart Competition Amazon surpasses Walmart as the largest retailer worldwide.[610][611][612]
2019 May 16 Amazon Fire Product Amazon announces the Fire 7 Kids Edition, which provides access to kid-friendly books, Audible books, educational apps, games, and videos.[613]
Amazon Kindle Fire 7 Kids.
2019 May 16 Berkshire Hathaway Investment American investor Warren Buffett reveals more than US$900 million stake in Amazon, and proclaims admiration for Jeff Bezos' business skills, and his success creating both the online retailing powerhouse and its cloud computing business Amazon Web Services.[614][615][616]
2019 May 17 Deliveroo Investment Amazon invests in U.K.-based meal delivery company Deliveroo in a boost to the service as it takes on rivals such as Uber Eats and Just Eat in a competitive market.[617][618][619]
2019 May 17 Cleartrip Partnership Amazon partners with Mumbay-based Cleartrip with the purpose to offer a flight booking feature through Amazon Pay in India.[620][621][622]
2019 May 31 Sizmek Acquisition Amazon announces agreement to acquire parts of ad tech company Sizmek, consisting in Sizmek Ad Server and Sizmek Dynamic Creative Optimization (DCO), a tool that helps personalize ads using data.[623][624][625]
2019 June 5 Infrastructure Amazon announces having deployed more than 200,000 robotic drives globally by this time. The company also announces two new warehouse robots called Xanthus and Pegasus.[626][627][628]
2019 June 13 Controversy Democratic presidential candidate Joe Biden criticizes Amazon for not paying federal taxes in 2018. Biden tweets: "I have nothing against Amazon, but no company pulling in billions of dollars of profits should pay a lower tax rate than firefighters and teachers. We need to reward work, not just wealth".[629][630][631]
2019 June 16 Controversy An investor group representing nearly US$10 trillion in funds accuses Amazon of lack of transparency on climate impact, along with other large companies like Facebook and Alibaba Group.[632][633][634]
2019 June 20 Intellectual property Amazon is granted a patent in the United States for drone technology that would perform what the company calls "surveillance as a service". The new patented system provides security surveillance through unmanned aerial vehicles that "may perform a surveillance action at a property of an authorized party", recording video to gather data that can be analyzed to look out for irregularities, like a broken window, or a fire or if a garage door was left open during the day, etc.[635][636][637]
2019 August 2 Infrastructure By this time, Amazon owns nearly half of the world's public-cloud infrastructure market, which is worth over US$32 billion.[638][639][640]
2019 August 7 Scout Ambassadors Infrastructure Amazon starts rolling out the “Scout Ambassadors”, its delivery robots, in a testbed in Irvine, California.[641][642][643]
2019 August 7 Amazon Alexa Product Amazon introduces Alexa speed controls, letting customers control the speed of Alexa’s speech when the voice assistant responds to a message.[644][645][646]
2019 August 8 Amazon Alexa Staff Newspaper investigation reaveals that schoolchildren in China work overnight to produce Amazon Alexa devices, with children as young as 16 being recruited by Amazon supplier Foxconn to work "gruelling and illegal hours".[647][648][649]
2019 August 18 Fulfillment by Amazon Donations Program launch Amazon launches Fulfillment by Amazon (FBA) Donations, a new program to donate unsold products, after reports that millions were being destroyed.[650]
2019 August 20 Controversy Amazon is criticized by environmental groups and customers after introducing a range of plastic packaging that cannot be recycled in the United Kingdom.[651]
2019 August 21 Infrastructure Amazon opens its largest campus building globally in Hyderabad, India.[652][653][654][655]
2019 August 21 International expansion Amazon launches Hebrew language site in a bid to get Israeli vendors to sell through the company in the country.[656][657][658]
2019 September 4 International expansion Amazon introduces counter in France, with the country becoming the fourth market for Amazon’s Counter click-and-collect service in partnership with local bricks-and-mortar retailers.[659]
2019 September 17 Amazon Music Service Amazon launches Amazon Music HD, a music streaming service, competing with Spotify and Apple Music.[660][661][662]
2019 September 19 Rivian Automotive Infrastructure Amazon orders 100,000 electric delivery vehicles from start-up Rivian Automotive, in an attempt to make the company’s fleet run entirely on renewable energy.[663][664][665]
2019 September 24 Amazon Care Service Amazon launches Amazon Care, a virtual and in-person healthcare service offering both virtual and in-person care, with telemedicine via app, chat and remote video, as well as follow-up visits and prescription drug delivery in person directly at an employee’s home or office. The service is initially available to its employees in and around the Seattle area.[666][667][668]
2019 September 25 Amazon Alexa Product Amazon launches 8 new Echo devices, including All-new Echo, the Echo Flex (a plug-in smart speaker), the Echo Dot with clock, the Echo Show 8, the Echo Studio, Echo Buds (wireless earbuds), Echo Frames (all-day glasses with hands-free access to Alexa), and the Echo Loop (a smart ring that provides quick access to Alexa on-the-go).[669][670][671]
2019 October 3 Amazon Alexa International expansion Amazon expands Alexa Voice Service capabilities adding Brazilian Portuguese Echo products in Brazil.[672]
2019 October 4 Amazon Alexa Product Amazon introduces two invite-only products, an Alexa-enabled ring called Echo Loop and a pair of Alexa-enabled glasses frames called Echo Frames.[673].[674][675]
2019 October 7 Amazon Kindle Product Amazon introduces a Kindle for kids, its first-ever e-reader aimed at children.[676][677][678]
2019 October 8 Amazon Alexa Education American MOOC provider Coursera introduces Amazon Alexa skill to support learning goals. This skill give learners the ability to access course assignment and quiz scores, due dates, and progress updates by simply asking Alexa.[679]
2019 October 8 Ring Controversy Over 30 civil rights groups call on government officials to investigate Amazon Ring’s business practices and demand an end to the company’s numerous police partnerships, after these raised concerns with privacy advocates and civil liberties organizations, which claim the agreements "turn neighbors into informants and subject innocent people to greater risk and surveillance".[680][681][682]
2019 October 9 amazon.sg International expansion Amazon launches amazon.sg, giving online shoppers in Singapore access to a wider selection of offerings, and more ways to shop with Amazon on desktop, mobile browser and shopping app.[683][684][685]
2019 October 10 Sidewalk Technology launch Amazon introduces Sidewalk, a long-range wireless network designed to help customer devices work better both at a location and the neighbourhood. The system uses Bluetooth to pass signals between compatible devices, allowing share of bandwidth among neighbors, and creating a sort of network of networks that would make sure functions like outdoor smart lights and smart garage door openers stay connected when a user's Wi-Fi can't reach them.[686][687][688]
2019 October 16 Amazon Alexa Service Amazon combines its digital payments platform with Amazon Alexa to let users in India pay their utility, cable and cell phone bills through the digital assistant.[689][690][691]
2019 October 22 Amazon Fire Product Amazon introduces Fire TV and tablet app that curates news reports for the user based on his/her interests.[692][693]
2019 October 23 Amazon Alexa Service BBC launches a service allowing Alexa users to ask for specific news reports from the BBC and customize their news builletins.[694]
2019 October 29 Dash Smart Shelf Product Amazon announces the Dash Smart Shelf, a Wi-Fi-connected auto-replenishment system that can sense when supplies are running low, and automatically place an order to replenish them.[695]
2019 October 31 Amazon Alexa Product Amazon launches Alexa skill personalization features, enabling developers to provide personalized experiences, greetings, and prompts for recognized users.[696][697][698]
2019 November 19 Amazon Fire Product Amazon introduces its US$35 Fire TV Blaster, a new infrared device that works with Amazon's other gadgets to give users more voice control over their TVs.[699][700][701]
2019 November 19 Amazon Music Service Amazon introduces ad-supported free version of Amazon Music for Alexa users on Echo devices.[702]
2019 November 20 Amazon Alexa International expansion Amazon introduces its in-skill purchasing option in France, Italy, and Spain, extending the ability to monetize Alexa skills by allowing developers in those countries to create premium content that users can buy through the voice assistant while using the skill.[703][704][705]
2019 November 24 Dash Smart Shelf Product Amazon introduces a Dash Smart Shelf, aimed at small businesses.[706]
2019 December 3 Infrastructure Amazon announces several new fully managed machine learning services, including Amazon Fraud Detector, which detects anomalies in transactions, and CodeGuru, which automates code review while identifying the most "expensive" lines of code.[707][708][709]
2020 January 8 Apple Inc., Google Partnership Amazon teams up with Apple Inc., Google, and others to define a connectivity standard for smart home products and improve the ecosystem of internet-connected homes and smart home devices.[710][711][712]
2020 January 17 International expansion Jeff Bezos announces Amazon plans to create one million new jobs in India by 2025 through continued investments in technology, infrastructure, and logistics network.[713]
2020 January 20 Infrastructure Amazon rolls out a fleet of electric rickshaws in India, with the purpose to tackle climate change.[714][715][716]
2020 January 21 Infrastructure By this time, Amazon has 200,000 robots working in its warehouses.[717]
2020 February 1 Workforce By this time, Amazon employs 798,000 people worldwide, with 500,000 of them in the United States.[718]
2020 February 1 Market size Amazon reaches 150 million Prime members worldwide.[719]
2020 February 3 Subsidiary launch Amazon University Esports launches as a European collegiate esports partnership headquartered in Alicante, Spain. Founded with the support of Amazon, it includes collegiate hosts GGTech, the NUEL, and PG Esports, of Spain, the United Kingdom and Italy respectively.[720][721]
2020 February 4 Financial Amazon reaches US$1 trillion valuation after reporting earnings for its fourth quarter.[722][723][724]
2020 February 22 Policy Amazon announces ban on third-party merchants from advertising products claiming to treat or cure COVID-19, and removes fake products promising to 'kill' the virus.[725][726][727]
2020 February 24 Dematic Partnership Amazon Partners with Dematic, an American supplier of integrated automated supply chain technology, software and services. The partnership has the purpose to introduce micro-fulfillment areas to Amazon's grocery stores.[728][729][730]
2020 February 25 Service Amazon opens its first cashierless grocery store in Seattle.[731][732][733]
2020 February 28 Business model By this time, Amazon operates seven different kinds of physical stores.[734]
2020 March 3 Amazon Alexa Product Amazon Alexa introduces feature that lets users ask questions about 1,500 of the most widely prescribed drugs in the United States.[735]
2020 March 6 Price gouging Amazon announces having removed hundreds of thousands of "high-priced offers" and suspends thousands of sellers who have engaged in price gouging amidst the COVID-19 pandemic.[736][737]
2020 March 9 Product Amazon starts selling its cashier-less technology to other retailers.[738][739][740]
2020 March 12 Staff Amazon issues a guidance in response to the COVID-19 outbreak recommending all employees to work from home, if they can.[741][742][743]
2020 March 19 Staff Amazon hires 100,000 more workers to help meet a massive surge in customer demand related to the COVID-19 pandemic.[744]
Amazon distribution center in Madrid, Spain
2020 March 21 Policy Amazon announces halt of shipping non-essential products to consumers in Italy and France, as a response in regions hard hit by the COVID-19 outbreak.[745]
2020 April 2 Policy Amazon blocks sale of N95 masks and COVID-19 diagnostic kits on its site, prioritizing shipping those items to hospitals and government agencies.[746]
2020 April 15 Service Amazon launches waitlist for food deliveries amid growing demand during the COVID-19 pandemic.[747][748][749]
2020 April 20 Alibaba Group Competition Alibaba Group announces US$28.2 billion investment in cloud infrastructure, pushing competition with Amazon and Microsoft.[750][751][752]
2020 April 21 Investment Amazon invests US$10 million to help conserve or restore forests in the Northeastern United States, as part of climate change plan.[753][754][755]
2020 April 22 Infrastructure Amazon launches data center operations in South Africa.[756]
2020 April 23 Controversy An investigation finds that Amazon reportedly used data about independent sellers on the company’s platform to research and launch its own products, a practice against the company’s stated policies. The company has long stated that it doesn't use its advantage as the operator of a massive marketplace to compete with third-party sellers.[757][758][759]
2020 April 29 Pay Later Service Amazon launches Pay Later service in India. This service gives zero-interest credit to customers to buy products on the platform, as well as pay bills.[760][761]
2020 First quarter Financial Amazon records sales of US$75.4 billion in the first three months of the year, equivalent to $10,000 per second.[762][763]
2020 May 13 Amazon Fire Product Amazon launches two Fire HD 8 tablets as people are stuck at home during the COVID-19 pandemic.[764]
2020 May 15 Amazon Lumberyard Technology launch Amazon releases freeware cross-platform game engine Lumberyard, which features integration with Amazon Web Services to allow developers to build or host their games on Amazon's servers, as well as support for livestreaming via Twitch.[765][766]
2020 May 18 Microsoft Competition Microsoft and FedEx Corporation partner to deliver packages, rivaling Amazon.[767][768][769]
2020 May 21 Amazon Food International expansion Amazon launches Amazon Food in India, a service offering online food-delivery in select pin codes of Bangalore.[770][771][772]
2020 May 21 Infrastructure Amazon opens in China its first solar energy facility, one of five renewable energy projects the company plans around the world.[773]
2020 May 25 JioMart Competition Reliance's JioMart expands to 200 Indian cities, pushing competition with Amazon and Flipkart.[774]
2020 June 23 Investment Amazon announces launch of US$2 billion climate venture capital fund to invest in climate technologies, after facing criticism about its environmental record in previous years.[775][776][777]
2020 June 25 Zoox Acquisition Amazon announces acquisition of autonomous driving startup Zoox for over US$1.2 billion.[778][779]
2020 June 26 Amazon Pay International expansion Amazon Pay launches Smart Stores in India, an initiative aimed to let offline retailers enable contactless discovery of products and online payments.[780][781][782]
2020 June 29 Amazon Prime Video Service Prompted by the COVID-19 pandemic lockdowns, Amazon Prime Video introduces Watch Party, a service that provides social co-viewing experience letting up to 100 people watch a TV show or movie together in one virtual room.[783][784][785]
2020 June 30 Financial Amazon increases its worth to US$415.9 billion, boosted by the COVID-19 pandemic, and maintainins its position as the world’s most valuable brand.[786][787]
2020 July 7 Amazon Prime Video Service Amazon Prime Video launches user profiles to all customers worldwide. With profiles, Prime Video users would have access to their own Watchlist, personalized recommendations, and they'll be able to track their own viewing progress, similar to rival services, like Netflix[788][789][790]
2020 July 14 Staff Amazon launches primary care centers for warehouse workers and their families in a handful of cities in the United States. While the clinics would serve Amazon employees, they would be operated and staffed by healthcare startup Crossover Health.[791][792][793]
2020 July 23 Service Amazon begins offering auto insurance to cover two and four-wheelers in India, after making deal with Mumbai-headquartered Acko General Insurance.[794][795][796]
2020 August 10 Amazon Prime Rebranding Amazon rebrands its Twitch Prime subscription service as Prime Gaming, available at gaming.amazon.com.[797][798][799]
2020 August 20 DoorDash Competition DoorDash launches grocery delivery in California and parts of Midwestern United States to compete with Amazon and Instacart.[800][801]
2020 August 31 Amazon Prime Air Infrastructure Amazon is granted approval by the Federal Aviation Administration to operate its fleet of Prime Air delivery drones for unmanned package delivery services.[802][803][804]
2020 September 3 Amazon Alexa Service Amazon launches "Alexa for Residential", a new service that enables property managers to centrally manage Alexa-enabled smart home devices making it easier to offer these features to renters as added amenities.[805][806][807]
2020 September 10 Amazon Alexa Product Amazon launches Alexa Print, a printing feature that lets Echo device owners use voice commands to print out common items such as lists, recipes, games, and educational content.[808][809][810]
2020 September 15 Luxury Stores Service Amazon launches Luxury Stores on its mobile app, an online luxury department store, with Oscar de la Renta as first brand partner.[811][812][813]
2020 September 15 Walmart Competition Walmart launches Walmart+, a paid subscription service akin to Amazon Prime, for purchasing groceries along with the products Walmart carries online and in-store.[814][815]
2020 September 23 Climate Pledge Friendly Program launch Amazon launches Climate Pledge Friendly, a new climate program for certified sustainable products, helping shoppers select items that are deemed more environmentally friendly. Products would earn the “Climate Pledge Friendly” label if they have been approved by one of 19 certification programs, including Amazon’s own Compact by Design designation.[816][817][818]
2020 September 24 Ring Product Amazon's smart home security division Ring launches a range of new spherical Echo devices, a new motorized smart display, and a camera drone.[819][820][821]
2020 September 24 Amazon Luna Service Amazon announces Amazon Luna, a cloud gaming service with an initial library of around 100 titles. Users are able to stream titles wirelessly without downloading the games and can play across PC, Mac and iOS (via the web). The service has an introductory price of US$5.99 per month.[822][823][824]
2020 September 29 Amazon One Product Amazon launches Amazon One, a palm scanning system aimed to facilitate secure payments. The new palm reader is introduced as “a fast, convenient, contactless way for people to use their palm to make everyday activities like paying at a store, presenting a loyalty card, entering a location like a stadium, or badging into work more effortless. The service is designed to be highly secure and uses custom-built algorithms and hardware to create a person’s unique palm signature.”[825][826][827][828]
2020 September 29 Amazon Explore Service Amazon launches Amazon Explore, a new service that allows customers to book live, virtual experiences led by local experts. The platform utilizes its own live-streaming tools so people can take virtual tours with guides, have one-on-one lessons, and buy clothes with personal shoppers, among other activities.[829][830][831]
2020 October 12 Amazon Augmented Reality Product Amazon launches an augmented reality app that lets customers use their smartphone cameras to scan QR codes on shipping boxes and unlock an augmented reality experience.[832][833][834][835]
2020 October 13 Product Amazon launches its own COVID-19 virus testing.[836]
2021 January Amazon reports a near 200%t rise in profits, accelerated by the COVID-19 pandemic-induced lockdown which benefited online shopping.

. Sales are reported at US$96.1 billion, up 37% from 2019, with profits rising to US$6.3 billion in 2020.[837]

Numerical and visual data

Mentions on Google Scholar

The following table summarizes per-year mentions on Google Scholar as of May 18, 2021.

Year amazon.com Amazon Web Services (since 2006) Amazon Alexa (since 2014) Amazon Echo (since 2014)
1995 534
2000 4,740
2002 5,450
2004 5,710
2006 7,220 9,630
2008 8,190 14,000
2010 12,400 22,400
2012 15,800 26,300
2014 18,600 30,800 207 3,600
2016 20,100 34,300 1,960 4,840
2017 21,000 35,800 3,390 6,490
2018 21,600 36,100 5,820 8,080
2019 23,800 35,600 7,990 9,190
2020 22,200 30,600 9,170 10,100
Amazon tb.png

Google Trends

The image below shows Google Trends data for "Amazon.com" from January 2004 to November 2020, as well as interest by region.[838]

Amazon.com Google Trends.png


The image below shows Google Trends data for "Amazon Prime" from January 2004 to November 2020, as well as interest by region.[839]

Amazon Prime Google Trends.png


The image below shows Google Trends data for "Amazon Prime Video" from January 2004 to November 2020, as well as interest by region.[840]

Amazon Prime Video Google Trends.png

Google Ngram Viewer

The chart below shows Google Ngram Viewer data for Amazon.com from 1994 to 2019. [841]

Amazon ngram.jpeg

Wikipedia Views

The image below shows Wikipedia Views data for the article Amazon (company).[842]

Amazon (company) Wikipedia views.png

The chart below shows pageviews of the English Wikipedia article Amazon.com on desktop from December 2007, and on mobile-web, desktop-spider, mobile-web-spider and mobile app, from July 2015; to December 2020.[843]

Amz wv.jpeg

Other

The image below illustrates the evolution of Amazon daily stock price in United States Dollars, from May 15, 1997 to November 25, 2020.[844]

Amazon stock price.png


The image below illustrates the evolution of Amazon daily stock price in United States Dollars, from May 15, 1997 to November 25, 2020, in logarithmic scale.[845]

Amazon stock price logarithmic.png


Meta information on the timeline

How the timeline was built

The initial version of the timeline was written by Issa.

Funding information for this timeline is available.

Feedback and comments

Feedback for the timeline can be provided at the following places:

  • FIXME

What the timeline is still missing

Timeline update strategy

See also

External links

References

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