Difference between revisions of "Timeline of Amazon"

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{{Attribute English Wikipedia|original-exists=yes|substantial-edits=yes}}
 
  
This is a timeline of [[w:Amazon.com|Amazon.com]], American [[w:e-commerce|electronic commerce]] and [[w:cloud computing|cloud computing]] company with headquarters in [[w:Seattle|Seattle]], [[w:Washington (state)|Washington]].
 
 
== Big picture ==
 
 
{| class="wikitable sortable"
 
! Time period !! class="unsortable" | Key developments at Amazon
 
|-
 
| 1994–1998|| Amazon starts off as an online bookstore selling books, primarily competing with local booksellers and [[w:Barnes & Noble|Barnes & Noble]]. It [[w:Initial public offering|IPOs]] in 1997.
 
|-
 
| 1998–2004 || Amazon starts to expand its services beyond books. It also starts offering convenience services, such as Free Super Savers Shipping.
 
|-
 
| 2005–2011|| Amazon moves into the [[w:cloud computing|cloud computing]] area with [[w:Amazon AWS|Amazon AWS]], as well as the crowdsourcing area with [[w:Amazon Mechanical Turk|Amazon Mechanical Turk]]. By being an early player, it eventually dominates the [[w:cloud computing|cloud computing]] scene, allowing it to control much of the physical infrastructure of the Internet.<ref name="MyUser_Qz.com_January_17_2016c">{{cite web |url=http://qz.com/196819/how-amazon-beat-google-attempt-to-dominate-the-cloud-before-it-even-got-started/ |title=Amazon and Google are in an epic battle to dominate the cloud—and Amazon may already have won - Quartz |newspaper=Qz.com |date=  |author= |accessdate= January 17, 2016}}</ref> Amazon also offers the [[w:Amazon Kindle|Amazon Kindle]] for people to purchase their books as [[w:eBooks|eBooks]], and by 2010, more people buy ebooks than physical books off of Amazon.
 
|-
 
| 2011–2015 || Amazon starts offering streaming services like Amazon Music and Amazon Video. By 2015, its market capitalization surpasses that of Walmart.
 
|}
 
 
=== Summary by year ===
 
 
{| class="wikitable sortable"
 
! Year !! class="unsortable" | Key developments a
 
|-
 
| 1994 || Amazon is founded.
 
|-
 
| 1995 || Amazon officially opens as an online bookseller.<ref name="history.coms"/>
 
|-
 
| 1996 || Amazon reincorporates in {{w|Delaware}}.<ref name="nanookjoe.wordpress.comsss">{{cite web |title=Day 1, twenty years later – a case study of Amazon.com |url=https://nanookjoe.wordpress.com/2017/10/23/day-1-twenty-years-later-a-case-study-of-amazon-com/ |website=nanookjoe.wordpress.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 1997 || Amazon has its {{w|initial public offering}}.<ref name="history.coms"/>
 
|-
 
| 1998 || Amazon starts selling music [[w:Compact disc|CDs]].<ref name="history.coms"/>
 
|-
 
| 1999 || Amazon adds more product categories, such as toys, electronics and tools. Jeff Bezos is named {{w|Time Person of the Year}}.<ref name="history.coms"/>
 
|-
 
| 2000 || " In 2000, the company introduced a service allowing individual sellers and other outside merchants to peddle their products alongside Amazon’s own items."<ref name="history.coms"/>
 
|-
 
| 2001 || " In 2001, Amazon enabled its users to buy and sell used and new products"<ref name="sparxoo.comsss">{{cite web |title=How Amazon is Trying to Be the Center of the E-Commerce Universe |url=https://sparxoo.com/2011/05/23/how-amazon-is-trying-to-be-the-center-of-the-e-commerce-universe/ |website=sparxoo.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2002 || "in 2002 Amazon introduced a service whereby people could sell second-hand books through the company’s website."<ref name="sae">{{cite web |title=INNOVATION INSIGHTS FROM JEFF BEZOS AND AMAZON |url=https://www.destination-innovation.com/innovation-insights-from-jeff-bezos-and-amazon/ |website=destination-innovation.com |accessdate=20 October 2020}}</ref> "By 2002 Amazon also started venturing into clothing. It announced a partnership with several clothing companies and started offering more than 400 brands online."<ref name="groww.ins"/>
 
|-
 
| 2003 || "By 2003, the growing retailer had added health and personal care items, sporting goods, and gourmet food."<ref name="The Evolution of Amazonss">{{cite web |title=The Evolution of Amazon |url=https://prospershow.com/media/prosper-blog/the-evolution-of-amazon/ |website=prospershow.com |accessdate=20 October 2020}}</ref> "first full-year profit"<ref name="history.coms"/>
 
|-
 
| 2004 || "Amazon launched a search engine, A9.com" "In 2004, Amazon made an entry into the Chinese market by buying Joyo – the largest online seller of electronics and books in China."<ref name="groww.ins"/>
 
|-
 
| 2005 || "Jeff Bezos announced the launch of Amazon Prime"<ref name="groww.ins"/>
 
|-
 
| 2006 || "In 2006, Amazon began selling data storage, called Amazon Simple Storage Service"<ref name="sparxoo.comsss"/>
 
|-
 
| 2007 || "launched its digital music service"<ref name="sparxoo.comsss"/> "Amazon debuted its Kindle e-reader"<ref name="history.coms"/>
 
|-
 
| 2008 || Amazon expands into film production, producing the film The Stolen Child with {{w|20th Century Fox}}.  The company acquires audiobooks company [[w:Audible (service)|Audible]].<ref name="groww.ins"/>
 
|-
 
| 2009 || "Amazon launched its publishing line – Amazon Encore"<ref name="groww.ins"/>
 
|-
 
| 2010 || " Amazon Studios launched in 2010 "<ref name="nanookjoe.wordpress.comsss"/>
 
|-
 
| 2011 || "In February 2011, Amazon launched a streaming service like Netflix as a part of its Prime package"<ref name="groww.ins"/>
 
|-
 
| 2012 || "Amazon started to open its internal computer servers – the backbone of any internet company – to external clients."<ref>{{cite web |title=Why corporate earnings matter so little to Amazon |url=https://www.imd.org/research-knowledge/articles/why-corporate-earnings-matter-so-little-to-amazon/ |website=imd.org |accessdate=20 October 2020}}</ref>
 
|-
 
| 2013 || "In 2013 it announced plans for drone deliveries"<ref name="sae"/> "Amazon creates a delivery network"<ref>{{cite web |title=Amazon Empire: The Rise and Reign of Jeff Bezos |url=https://www.films.com/ecTitleDetail.aspx?TitleID=213200 |website=films.com |accessdate=20 October 2020}}</ref> " Amazon announced Amazon Prime Air, an initiative to develop a fleet of unmanned aerial vehicles (UAVs) to digitize and automate its last-mile delivery process"<ref>{{cite web |title=Amazon’s Last-Mile Delivery is Reaching New Heights |url=https://digital.hbs.edu/platform-rctom/submission/amazons-last-mile-delivery-is-reaching-new-heights/ |website=digital.hbs.edu |accessdate=20 October 2020}}</ref> "In 2013, Amazon launched its first online shopping site in India"<ref>{{cite web |title=Amazon offered 40% stake in Indian conglomerate Reliance Retail for £15bn |url=https://www.retailgazette.co.uk/blog/2020/09/amazon-offered-40-stake-in-indian-conglomerate-reliance-retail-for-15bn/ |website=retailgazette.co.uk |accessdate=20 October 2020}}</ref>
 
|-
 
| 2014 || " In 2014 Amazon entered the smartphone market with the release of the Fire Phone."<ref name="sae"/>
 
|-
 
| 2015 || "In 2015, Amazon surpassed Walmart as the world’s most valuable retailer"<ref name="history.coms"/> " By 2015 Amazon Web Services was the world’s leading provider of Cloud infrastructure services."<ref name="sae"/>
 
|-
 
| 2016 || "Amazon introduced its Prime membership service in India"<ref>{{cite web |title=5 Things That Could Make Amazon Even Stronger In 2017 |url=https://fortune.com/2016/12/30/amazon-2017-predictions/ |website=fortune.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2017 || Amazon acquires {{w|Whole Foods}}, entering the world of grocery and physical retail.<ref name="groww.ins"/> {{w|Jeff Bezos}} is named the richest man in the world.<ref name="history.coms"/>
 
|-
 
| 2018 || Amazon market capitalization crosses the US$1 trillion mark.<ref name="groww.ins"/>
 
|-
 
| 2019 || Amazon grows to become a digital giant with over US$233 billion in annual sales.<ref>{{cite web |title=Amazon in 2020 |url=https://store.hbr.org/product/amazon-in-2020/514025?sku=514025-PDF-ENG |website=store.hbr.org |accessdate=20 October 2020}}</ref>
 
|-
 
|}
 
 
==Full timeline==
 
 
{| class="wikitable sortable" border="1"
 
! Year !! Month and date !! Event type !! Details
 
|-
 
| 1986 || || || {{w|Jeff Bezos}} earns an undergraduate degree in {{w|computer science}} and {{w|electrical engineering}} from {{w|Princeton University}}.<ref name="history.coms"/>
 
|-
 
| 1994 || July 5 || Company || Amazon founded.<ref name=everything></ref> "after realizing the commercial potential of the Internet and determining that books might sell well online, he moved to Washington State and founded Amazon"<ref name="history.coms"/> "Amazon was founded in 1994 by Jeff Bezos as Cadabra, Inc (Hartmans, 2017) in Bellevue, Washington. "<ref name="nanookjoe.wordpress.comsss"/>
 
|-
 
| 1995 || Spring || || {{w|Jedd Bezos}} invites a small group of friends and former colleagues to check out a beta version of Amazon’s website.<ref name="history.coms"/>
 
|-
 
| 1995 || April 3 || || The first-ever order is placed, for a science book titled ''Fluid Concepts and Creative Analogies''.<ref name="history.coms"/>
 
|-
 
| 1995 || July 16 || || Amazon.com officially goes live for business as an online bookseller. By this time, the company boldly bills itself as “Earth’s biggest bookstore.”<ref name="history.coms">{{cite web |title=Amazon opens for business |url=https://www.history.com/this-day-in-history/amazon-opens-for-business |website=history.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 1996 || End of year || Financial || Amazon amounts US$15.7 million in revenues.<ref name="history.coms"/>
 
|-
 
| 1997 || May 15 || Company || Amazon IPOs at $18.00/share, raising $54 million.<ref name=everything></ref> "d completed its initial public offering in May 1997 with its stock listed on the Nasdaq Global Select Market under the symbol AMZN"<ref name="nanookjoe.wordpress.comsss"/>
 
|-
 
| 1997 || Year round || Financial || Amazon annual revenues surpasses US$148 million.<ref name="groww.ins">{{cite web |title=From Bookstore to Superstore: Amazon Through the Years |url=https://groww.in/blog/from-bookstore-to-superstore-amazon-through-the-years/ |website=groww.in |accessdate=20 October 2020}}</ref>
 
|-
 
| 1998 || April 27 || Acquisitions || Amazon acquires the [[w:Internet Movie Database|Internet Movie Database]], a comprehensive repository for movie information on the Internet.<ref name="IMDB_Acquisition">{{cite web |url=http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=502989 |title=Amazon Media Room: Press Releases |newspaper=Phx.corporate-ir.net |date=  |author= |accessdate= January 17, 2016}}</ref>
 
|-
 
| 1998 || August 5 || Company Direction || Amazon announces that it will move beyond books.<ref name="MyUser_The_New_York_Times_January_10_2016c">{{cite web |url=https://www.nytimes.com/1998/08/05/business/amazoncom-is-expanding-beyond-books.html |title=Amazon.com Is Expanding Beyond Books |newspaper=The New York Times |date= August 5, 1998 |author= |accessdate= January 10, 2016}}</ref>
 
|-
 
| 1998 || December || Competition || [[w:Jack Ma|Jack Ma]] launches [[w:Alibaba Group|Alibaba]] in [[w:China|China]], which would later grow to dominate the Chinese online retail market, and provide an obstacle to Amazon's attempts to expand in China.<ref name="MyUser_The_Daily_Telegraph_January_17_2016c">{{cite web |url=http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/telecoms/11102766/Alibaba-chief-Jack-Ma-disappoints-investors-with-London-no-show.html |title=Alibaba chief Jack Ma disappoints investors with London no-show |newspaper=The Daily Telegraph |date= September 17, 2014 |author= |accessdate= January 17, 2016}}</ref><ref name="MyUser_Forbes_January_17_2016c">{{cite web |url=http://www.forbes.com/sites/helenwang/2015/07/08/why-amazon-should-fear-alibaba/#2715e4857a0b48a6b5d91bde |title=Why Amazon Should Fear Alibaba |newspaper=Forbes |date=  |author= |accessdate= January 17, 2016}}</ref>
 
|-
 
| 1999 || March || ||  Amazon launches amazon.com Auctions, a web auctions service.<ref name="dwssd">{{cite book |last1=Sfetcu |first1=Nicolae |title=What is e-book? |url=https://books.google.com.ar/books?id=CtCLAwAAQBAJ&pg=PT374&lpg=PT374&dq=August+2005,+Amazon+began+selling+products+under+its+own+private+label,+Pinzon&source=bl&ots=K_UxA9SHa7&sig=ACfU3U2j6nnimz0_AWo6yOOysLT5Jd143A&hl=en&sa=X&ved=2ahUKEwiI06OzmMfsAhVjLLkGHXcqCpwQ6AEwCnoECAoQAg#v=onepage&q=August%202005%2C%20Amazon%20began%20selling%20products%20under%20its%20own%20private%20label%2C%20Pinzon&f=false}}</ref>
 
|-
 
| 1999 || End of year || || "By the end of the year, Amazon had shipped to around 150 countries around the globe. It was shaping into a global online store."<ref name="groww.ins"/>
 
|-
 
| 2002 || January || Product|| Amazon launches Free Super Saver Shipping, which allows customers to get free shipping for orders above $99.<ref name=everything></ref>
 
|-
 
| 2002 || March || Legal, Competition || Amazon settles its October 1999 patent infringement suit against [[w:Barnes & Noble|Barnes & Noble]] (over its [[w:1-Click|1-Click]] checkout system, which it received a patent for in September 1999). It originally charged that Barnes&Noble.com had essentially copied Amazon's 1-Click technology.<ref name="MyUser_Cnet.com_January_15_2016c">{{cite web |url=http://www.cnet.com/news/amazon-barnes-noble-settle-patent-suit/ |title=Amazon, Barnes&Noble settle patent suit - CNET |newspaper=Cnet.com |date=  |author= |accessdate= January 15, 2016}}</ref>
 
|-
 
| 2003 ||October || Product || Amazon launches [[w:A9.com|A9.com]], a subsidiary of Amazon.com based in Palo Alto, California that develops search and advertising technology.<ref name="MyUser_Macworld.com_January_17_2016c">{{cite web |url=http://www.macworld.com/article/1039079/a9.html |title=Amazon releases A9 search engine |newspaper=Macworld.com |date=  |author= |accessdate= January 17, 2016}}</ref>
 
|-
 
| 2004 || August 19 || International || Amazon acquires Joyo, an online bookstore in China, for $75 million, which then becomes the 7th regional website of Amazon.com. joyo later becomes [[w:Amazon China|Amazon China]].<ref>{{cite web|url=http://tech.163.com/11/1027/11/7HCCBB17000915BF.html|title=Joyo Amazon was renamed to Amazon China|publisher=[[w:NetEase|NetEase]]|date=October 27, 2011|accessdate=October 27, 2011|language=Chinese}}</ref>
 
|-
 
| 2005 || February || Product || Amazon launches [[w:Amazon Prime|Amazon Prime]], a membership offering free two-day shipping within the contiguous United States on all eligible purchases for a flat annual fee of $79.<ref name=everything></ref>
 
|-
 
| 2005 || August || || Amazon begins selling products under its own private label, Pinzon.<ref name="dwssd"/>
 
|-
 
| 2005 || November || Product || Amazon launches [[w:Amazon Mechanical Turk|Amazon Mechanical Turk]], an application programming interface (API) allowing any Internet user to perform "human-intelligence" tasks such as transcribing podcasts, often at very low wages.<ref name=everything></ref>
 
|-
 
| 2006 || August 25 || Product || Amazon launches [[w:Amazon Elastic Compute Cloud|Amazon Elastic Compute Cloud]] (Amazon EC2), a virtual site farm allowing users to use the Amazon infrastructure to run applications ranging from running simulations to web hosting.<ref>{{cite web
 
|url=http://aws.typepad.com/aws/2006/08/amazon_ec2_beta.html
 
|title=Amazon EC2 Beta
 
|first=Jeff
 
|last=Barr
 
|date=August 25, 2006
 
|work=Amazon Web Services Blog
 
|accessdate= May 31, 2013
 
}}</ref>
 
|-
 
| 2006 || September 19 || Product || Amazon launches Fulfillment by Amazon, giving small businesses to use Amazon.com's own order fulfillment and customer service infrastructure - and customers of Amazon.com shipping offers when buying from 3rd-party sellers.<ref name="MyUser_Phx.corporate-ir.net_January_17_2016c">{{cite web |url=http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=906817 |title=Amazon.com Investor Relations: Press Release |newspaper=Phx.corporate-ir.net |date=  |author= |accessdate= January 17, 2016}}</ref>
 
|-
 
| 2006 || || Legal || Amazon agrees to settle a legal dispute with [[w:Toys R Us|Toys R Us]] (over a partnership that gave Toys R Us exclusive rights to supply some toy products on Amazon's website) and pays $51 million.<ref name="MyUser_Abcnews.go.com_January_15_2016c">{{cite web |url=http://abcnews.go.com/Technology/story?id=7830608&page=1 |title=Amazon to pay Toys R Us $51M to settle suit - ABC News |newspaper=Abcnews.go.com |date=  |author= |accessdate= January 15, 2016}}</ref>
 
|-
 
| 2006 || March || Product || Amazon launches [[w:Amazon Simple Storage Service|Amazon Simple Storage Service]] (Amazon S3), which allows other websites/developers to store computer files on Amazon's servers.<ref name=everything>{{cite book |last=Stone |first=Brad |title=The Everything Store: Jeff Bezos and the Age of Amazon |year=2013 |publisher=Little Brown and Co |location=New York |isbn=9780316219266 |oclc=856249407 |url=http://www.hachettebookgroup.com/titles/brad-stone/the-everything-store/9780316219266/}}</ref>
 
|-
 
| 2007 || January 25 || || Amazon launches Amapedia, a wiki for user-generated content.<ref name="dwssd"/><ref>{{cite web |title=Amazon Quietly Launches Amapedia, a Wikipedia For Products |url=https://readwrite.com/2007/01/25/amapedia_wikipedia_for_products/ |website=readwrite.com |accessdate=22 October 2020}}</ref>
 
|-
 
| 2007 || August || Product || [[w:CreateSpace|CreateSpace]] announces launch of Books on Demand service, which makes it easy for authors who want to self-publish their books to distribute them on Amazon.com.<ref name="MyUser_Https:_January_15_2016c">{{cite web |url=https://www.createspace.com/Special/AboutUs/PR/20070808_Books.jsp |title=CreateSpace: Self Publishing and Free Distribution for Books, CD, DVD |newspaper= |date=  |author= |accessdate= January 15, 2016}}</ref>
 
|-
 
| 2007 || August || Product || Amazon launches [[w:AmazonFresh|AmazonFresh]], a grocery service offering perishable and nonperishable foods.<ref>{{cite news|url=http://www.seattlepi.com/business/326044_amazonfresh02.html|title= Amazon starts grocery delivery service|accessdate=2008-11-26 | work=Seattle Post-Intelligencer|first1=Craig|last1=Harris|first2=John|last2=Cook|date=2007-08-01}}</ref>
 
|-
 
| 2007 || September 25 || Products || Amazon launches [[w:Amazon Music|Amazon Music]], an online music store and music locker.<ref name="launch-pr">[http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070925005710&newsLang=en Amazon.com Launches Public Beta of Amazon MP3]</ref>
 
|-
 
| 2007 || November 19 || Products || Amazon launches the [[w:Amazon Kindle|Amazon Kindle]].<ref name="everything"></ref>
 
|-
 
| 2008 || January 28 || || Amazon begins distributing its MP3 service to subsidiary websites worldwide.<ref>{{cite web |title=Amazon MP3 Coming To The UK – And Everywhere Else January 28, 2008 |url=https://web.archive.org/web/20080629001350/http://uk.gizmodo.com/2008/01/28/amazon_mp3_coming_to_the_uk_an.html |website=web.archive.org |accessdate=20 October 2020}}</ref>
 
|-
 
| 2008 || September 12 || Leadership || Amazon hires Lisa Utzschneider, a former senior Microsoft executive, to become senior vice president of national ad sales for Amazon.<ref>{{cite web |title=Amazon Hires Top Ad Exec From Microsoft |url=https://www.businessinsider.com.au/amazon-hires-top-ad-exec-from-microsoft-2008-9 |website=businessinsider.com.au |accessdate=20 October 2020}}</ref><ref>{{cite web |title=AMAZON HIRES AD EXEC FROM M’SOFT |url=https://nypost.com/2008/09/12/amazon-hires-ad-exec-from-msoft/ |website=nypost.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2008 || September || || Amazon files to have its name registered.<ref name="dwssd"/>
 
|-
 
| 2008 || October 21 || Acquisition || Amazon acquires game developer and distributor Reflexive Entertainment.<ref>{{cite web |title=Amazon Snaps Up Video Game Provider Reflexive |url=https://techcrunch.com/2008/10/21/amazon-snaps-up-video-game-provider-reflexive/ |website=techcrunch.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2009 || May || || Amazon launches its publishing line Amazon Encore.<ref name="groww.ins"/>
 
|-
 
| 2009 || July 22 || Acquisitions, Competition || Amazon acquires [[w:Zappos|Zappos]] for $850 million.<ref name="MyUser_Mashable.com_January_10_2016c">{{cite web |url=http://mashable.com/2009/07/22/amazon-bought-zappos/#bE4yFYNtAqqg |title=Here's Why Amazon Bought Zappos |newspaper=Mashable.com |date=  |author= |accessdate= January 10, 2016}}</ref>
 
|-
 
| 2009 || September 20 || || "AmazonBasics: Bezos and Co. starts private-label consumer electronics line"<ref>{{cite web |title=AmazonBasics: Bezos and Co. starts private-label consumer electronics line |url=https://www.engadget.com/2009-09-20-amazonbasics-bezos-and-co-starts-private-label-consumer-electr.html |website=engadget.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2009 || October 20 || Competition || [[w:Barnes & Noble|Barnes & Noble]] announces the [[w:Nook|Nook]], an eReader.<ref>{{cite news |author=Jeffrey A. Trachtenberg and Geoffrey A. Fowler|title=B&N Reader Out Tuesday|url=http://online.wsj.com/article/SB10001424052748703816204574483790552304348.html|work=|publisher=The Wall Street Journal|date=October 20, 2009|accessdate=October 20, 2009| archiveurl=http://web.archive.org/web/20091021225827/http://online.wsj.com/article/SB10001424052748703816204574483790552304348.html| archivedate=October 21, 2009 | deadurl=no}}</ref>
 
|-
 
| 2010 || January || Competition || Apple introduces its own virtual bookstore, called [[w:iBooks|iBooks]], and then partners with five major book publishers.<ref name="MyUser_Appleinsider.com_January_17_2016c">{{cite web |url=http://appleinsider.com/articles/10/01/27/apple_introduces_ibooks_store_for_ipad |title=Apple introduces iBooks store for iPad |newspaper=Appleinsider.com |date=  |author= |accessdate= January 17, 2016}}</ref> It later convinces them to raise the price of ebooks (using the agency pricing model that gives publishers full control over ebook prices).
 
|-
 
| 2010 || February 1 || Competition || [[w:Microsoft|Microsoft]] launches [[w:Microsoft Azure|Microsoft Azure]], a [[w:cloud computing|cloud computing]] platform that will compete with [[w:Amazon AWS|Amazon AWS]] over cloud services.
 
|-
 
| 2010 || July || Product || Amazon announces that {{w|e-book}} sales for its Kindle reader outnumbered sales of hardcover books for the first time ever.<ref name="MyUser_The_New_York_Times_January_17_2016c">{{cite web |url=https://www.nytimes.com/2010/07/20/technology/20kindle.html |title=Amazon Says E-Books Now Top Hardcover Sales |newspaper=The New York Times |date= July 19, 2010 |author= |accessdate= January 17, 2016}}</ref>
 
|-
 
| 2010 || November 8 || Acquisition || Amazon announces the acquisition of Quidsi, Inc., a company operating ecommerce sites Diapers.com, Soap.com and BeautyBar.com.<ref>{{cite web |title=Amazon.com to Acquire Diapers.com and Soap.com |url=https://www.sec.gov/Archives/edgar/data/1018724/000119312510251261/dex991.htm |website=sec.gov |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Confirmed: Amazon Spends $545 Million On Diapers.com Parent Quidsi |url=https://techcrunch.com/2010/11/08/confirmed-amazon-spends-545-million-on-diapers-com-parent-quidsi/ |website=techcrunch.com |accessdate=23 October 2020}}</ref><ref>{{cite web |title=Amazon.com to Acquire Diapers.com and Soap.com |url=https://www.businesswire.com/news/home/20101108005786/en/Amazon.com-to-Acquire-Diapers.com-and-Soap.com |website=businesswire.com |accessdate=23 October 2020}}</ref>
 
|-
 
| 2011 || January || Acquisitions, International || Amazon acquires [[w:Lovefilm|Lovefilm]], a DVD rental service known as the [[w:Netflix|Netflix]] of Europe.<ref name="MyUser_Financial_Times_January_17_2016c">{{cite web |url=http://www.ft.com/intl/cms/s/0/9aa7315e-2482-11e0-8c0e-00144feab49a.html#axzz3xWMGAEZZ |title=Amazon acquires Lovefilm for £200m |newspaper=Financial Times |date= January 20, 2011 |author=Tim Bradshaw In London, Jonathan Birchall In New York |accessdate= January 17, 2016}}</ref>
 
|-
 
| 2011 || February 16 || Competition || [[w:Borders Group|Borders Group]], outcompeted by Amazon, applies for [[w:Chapter 11 bankruptcy|Chapter 11 bankruptcy]].<ref name="MyUser_Ibtimes.com_January_15_2016c">{{cite web |url=http://www.ibtimes.com/borders-closing-why-bookstore-chain-failed-300009 |title=Borders Closing: Why the Bookstore Chain Failed |newspaper=Ibtimes.com |date=  |author= |accessdate= January 15, 2016}}</ref>
 
|-
 
| 2011 || February 22 || Product || Amazon rebrands its [[w:Amazon Video|Amazon Video]] service as Amazon Instant Video and adds access to 5,000 movies and TV shows for Amazon Prime members.<ref>{{cite web|author=Christina Warren2011-02-22 12:45:05 UTC |url=http://mashable.com/2011/02/22/amazon-prime-instant-video/ |title=HANDS ON: Amazon's Prime Instant Video |publisher=Mashable.com |date=2011-02-22 |accessdate=2013-11-27}}</ref><ref name="primevideoslaunch">{{cite web|url=http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1531234|title=Amazon Media Room: Press Releases|work=corporate-ir.net}}</ref>
 
|-
 
| 2011 || March 22 || Product || Amazon launches the [[w:Amazon Appstore|Amazon Appstore]] for Android devices and the service was made available in over 200 countries.<ref>{{cite web|author=Amazon.com |url=https://developer.amazon.com/post/Tx3IJP9TKDQOXS5/Developers-Can-Now-Distribute-Apps-in-Nearly-200-Countries-Worldwide-on-Amazon.html |title=Developers Can Now Distribute Apps in Nearly 200 Countries Worldwide on Amazon - Amazon Mobile App Distribution Blog |publisher=Developer.amazon.com |date=2013-05-23 |accessdate=2013-11-27}}</ref>
 
|-
 
| 2011 || May 19 || || By this time, Amazon sells more {{w|eBook}}s than print books.<ref>{{cite web |title=Amazon now sells more eBooks than print books |url=https://www.washingtonpost.com/blogs/faster-forward/post/amazon-now-sells-more-ebooks-than-print-books/2011/05/19/AFTGQH7G_blog.html |website=google.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon Says Now Selling More E-Books Than Print Books |url=https://www.forbes.com/sites/ericsavitz/2011/05/19/amazon-says-now-selling-more-e-books-than-print-books/#abf8b49674a4 |website=forbes.com |accessdate=21 October 2020}}</ref>
 
|-
 
| 2011 || July 1 || Legal || California starts collecting [[w:sales tax|sales tax]]es on Amazon.com purchases.<ref name="MyUser_Taxfoundation.org_January_17_2016c">{{cite web |url=http://taxfoundation.org/article/california-becomes-seventh-state-adopt-amazon-tax-out-state-online-sellers |title=California Becomes Seventh State to Adopt "Amazon" Tax on Out-of-State Online Sellers |newspaper=Taxfoundation.org |date=  |author= |accessdate= January 17, 2016}}</ref>
 
|-
 
| 2011 || September || Product || Amazon launches [[w:Amazon Locker|Amazon Locker]], a delivery locker system that allows users to get items delivered at specially-designed lockers.<ref name="MyUser_Geekwire.com_January_15_2016c">{{cite web |url=http://www.geekwire.com/2011/confirmed-amazons-delivery-locker-7eleven/ |title=Photos: A look at Amazon's new delivery locker at 7-Eleven - GeekWire |newspaper=Geekwire.com |date=  |author= |accessdate= January 15, 2016}}</ref>
 
|-
 
| 2011 || September 28 || Product || Amazon announces the [[w:Kindle Fire|Kindle Fire]], a [[w:tablet computer|tablet computer]] that takes aim at Apple's [[w:iPad|iPad]] with a smaller device that sells at $199, compared with the $499 value of Apple's cheapest [[w:iPad|iPad]].<ref name="MyUser_Bloomberg.com_January_17_2016c">{{cite web |url=https://www.bloomberg.com/news/articles/2011-09-28/amazon-unveils-199-kindle-fire-tablet |title=Amazon Unveils $199 Kindle Fire Tablet, Taking on Apple IPad - Bloomberg Business |newspaper=Bloomberg.com |date=  |author= |accessdate= January 17, 2016}}</ref>
 
|-
 
| 2012 || April || Legal || The [[w:United States Department of Justice|Department of Justice]] files suit against [[w:Apple Inc|Apple Inc]] and five major publishing houses (the "Big Five"), alleging that they colluded in 2010 to raise the price of ebooks (using the agency pricing model that gives publishers full control over ebook prices).<ref name="MyUser_Theatlantic.com_January_15_2016c">{{cite web |url=https://www.theatlantic.com/business/archive/2012/04/the-justice-department-just-made-jeff-bezos-dictator-for-life/255811/ |title=The Justice Department Just Made Jeff Bezos Dictator-for-Life - The Atlantic |newspaper=Theatlantic.com |date=  |author= |accessdate= January 15, 2016}}</ref> Amazon had originally set the price of ebooks at $9.99 (using the wholescale pricing model giving Amazon full control over ebook prices).
 
|-
 
| 2012 || March 19 || Acquisitions || Amazon acquires [[w:Kiva Systems|Kiva Systems]] for $775 million, a robotics company that creates robots that can move items around warehouses.<ref name="MyUser_Bloomberg.com_January_10_2016c">{{cite web |url=https://www.bloomberg.com/news/articles/2012-03-19/amazon-acquires-kiva-systems-in-second-biggest-takeover |title=Amazon Acquires Kiva Systems in Second-Biggest Takeover - Bloomberg Business |newspaper=Bloomberg.com |date=  |author= |accessdate= January 10, 2016}}</ref>
 
|-
 
| 2012 || April 23 || || Amazon launches AmazonSupply.com, a supply site for businesses offering more than 500,000 items.<ref>{{cite web |title=Amazon launches a supply site for businesses |url=https://www.digitalcommerce360.com/2012/04/23/amazon-launches-supply-site-businesses/ |website=digitalcommerce360.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=3 Observations on Amazon’s New Industrial Marketplace, AmazonSupply.com |url=https://www.mdm.com/premium/top-distributor-sectors/3-observations-on-amazons-new-industrial-marketplace-amazonsupply-com/ |website=mdm.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Introducing AmazonSupply |url=https://www.businesswire.com/news/home/20120423005599/en/Introducing-AmazonSupply |website=businesswire.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2012 || April || Legal || Amazon agrees to allow collection of [[w:sales tax|sales tax]]es in both Nevada and Texas (starting on July 1), and agrees to create 2,500 jobs and invest $200 million in new distribution centers in Texas.<ref name="MyUser_Statesman.com_January_10_2016c">{{cite web |url=http://www.statesman.com/news/business/documents-amazon-risking-little-in-texas-sales-tax/nRqFH/ |title=Documents: Amazon risking little in Texas sales tax deal |newspaper=Statesman.com |date=  |author= |accessdate= January 10, 2016}}</ref>
 
|-
 
| 2012 || August 2 || || Amazon launches a video application for {{w|iPad}}, letting users stream or download movies and TV shows bought or rented from Amazon on their iPads.<ref>{{cite web |title=Amazon launches Instant Video app for Apple's iPad |url=https://gadgets.ndtv.com/apps/news/amazon-launches-instant-video-app-for-apples-ipad-250273 |website=gadgets.ndtv.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2012 || August 6 || || Amazon announces it would be adding a gaming department to its company titled {{w|Amazon Game Studios}}. Amazon states that it would introduce "innovative, fun and well-crafted games" to consumers.<ref>{{cite web |title=Amazon Launches Game Studio, Gives Zynga Competition |url=https://mashable.com/2012/08/07/amazon-game-studios/ |website=mashable.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2012 || August 20 || || Amazon announces {{w|Amazon Glacier}}, a low-cost {{w|online file storage}} {{w|web service}} that provides reliable data archiving, storage, and backup.<ref>{{cite web |title=Announcing Amazon Glacier |url=https://aws.amazon.com/about-aws/whats-new/2012/08/20/announcing-amazon-glacier/ |website=aws.amazon.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2012 || August 23 || || Amazon launches the India Kindle Store, helping consumers to buy e-books in {{w|rupee}}s.<ref>{{cite web |title=Amazon launches Kindle store in India |url=https://economictimes.indiatimes.com/tech/hardware/amazon-launches-kindle-store-in-india/articleshow/15610709.cms |website=economictimes.indiatimes.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon launches India Kindle Store |url=https://www.cnet.com/news/amazon-launches-india-kindle-store/ |website=cnet.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon launches Kindle Store in India |url=https://www.hindustantimes.com/business/amazon-launches-kindle-store-in-india/story-8Tsqff5hTiaxWhDFnOU7SK.html |website=hindustantimes.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2012 || September 6 || Products || Amazon announces the Kindle [[w:Fire HD|Fire HD]] series of touchscreen tablet computers.<ref name="MyUser_Wired.com_January_17_2016c">{{cite web |url=https://www.wired.com/2012/09/kobo-new-ereaders/ |title=Kobo Announces Their New E-Readers |newspaper=Wired.com |date=  |author= |accessdate= January 17, 2016}}</ref>
 
|-
 
| 2012 || November 8 || || Amazon starts selling wine online in several U.S. states, with direct shipping from wineries.<ref>{{cite web |title=Amazon starts selling wine online, with direct shipping from wineries |url=https://www.geekwire.com/2012/amazon-selling-wine-online-shipping-dozen-states-launch/ |website=geekwire.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon starts selling wine online |url=https://www.bizjournals.com/dayton/blog/morning_call/2012/11/amazon-starts-selling-wine-online.html |website=bizjournals.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Sip and ship: Amazon starts selling wine |url=https://www.eastbaytimes.com/2012/11/08/sip-and-ship-amazon-starts-selling-wine/amp/ |website=eastbaytimes.com |accessdate=21 October 2020}}</ref>
 
|-
 
| 2012 || November 20 || || "Amazon Offers ‘Amazon Pages’ For Brands To Customize With Their Own URLs, And ‘Amazon Posts’ For Social Media Marketing"<ref>{{cite web |title=Amazon Offers ‘Amazon Pages’ For Brands To Customize With Their Own URLs, And ‘Amazon Posts’ For Social Media Marketing |url=https://techcrunch.com/2012/11/20/amazon-offers-amazon-pages-for-brands-to-customize-with-their-own-urls-and-amazon-posts-for-social-media-marketing/ |website=techcrunch.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2012 || December 6 || || Amazon launches online bookstore in {{w|Brazil}}, giving Brazilian consumers access to publications from top local authors.<ref>{{cite web |title=Amazon launches in Brazil; opens Kindle Store, tablet coming soon |url=https://www.zdnet.com/article/amazon-launches-in-brazil-opens-kindle-store-tablet-coming-soon/ |website=zdnet.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon launches online bookstore in Brazil |url=https://www.ft.com/content/50d87746-3faf-11e2-b0ce-00144feabdc0 |website=ft.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon Launches in Brazil, Kindle Soon to Come |url=https://pulsosocial.com/en/2012/12/06/amazon-launches-in-brazil-kindle-soon-to-come/ |website=pulsosocial.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2013 || January 9 || || Amazon deletes negative feedback, but only for its own shipping service. According to its terms of service, Amazon reserves the right to remove negative feedback about a shipping-related issue.<ref>{{cite web |title=Amazon deletes negative feedback, but only for its own shipping service |url=https://venturebeat.com/2013/01/09/amazon-fulfillment/ |website=venturebeat.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2013 || January 17 || || "Amazon now selling MP3s directly to iPhone, iPod touch users"<ref>{{cite web |title=Amazon now selling MP3s directly to iPhone, iPod touch users |url=https://www.theverge.com/2013/1/17/3886318/amazon-mp3-store-now-available-on-ios |website=theverge.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2013 || February 19 || || "Amazon.com, Inc. (NASDAQ: AMZN) today announced the Entertainment Collectibles Store (amazon.com/entertainmentcollectibles) which offers more than 350,000 unique and rare collectibles, including memorabilia from Academy Award and Grammy winning artists and honorees. "<ref>{{cite web |title=Amazon Announces Entertainment Collectibles Store Offering Sought-After Memorabilia from Entertainers of the Past and Present |url=https://www.businesswire.com/news/home/20130219005733/en/Amazon-Announces-Entertainment-Collectibles-Store-Offering-Sought-After-Memorabilia-from-Entertainers-of-the-Past-and-Present |website=businesswire.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2013 || March || Acquisitions || Amazon acquires social reading and book-review site [[w:GoodReads|GoodReads]].<ref>{{cite news|url=http://techcrunch.com/2013/03/28/amazon-acquires-social-reading-site-goodreads|title=Amazon Acquires Social Reading Site Goodreads, Which Gives The Company A Social Advantage Over Apple|work=TechCrunch|date=March 28, 2013|accessdate=March 29, 2013}}</ref>
 
|-
 
| 2013 || June 5 || International || "Amazon Launches India Marketplace At Amazon.in"<ref>{{cite web |title=Amazon Launches India Marketplace At Amazon.in |url=https://www.medianama.com/2013/06/223-amazon-india-launch/ |website=medianama.com |accessdate=20 October 2020}}</ref> Amazon launches in India.<ref name="MyUser_Thehindu.com_January_17_2016c">{{cite web |url=http://www.thehindu.com/business/Industry/amazon-now-in-india/article4783615.ece |title=Amazon now in India - The Hindu |newspaper=Thehindu.com |date=  |author= |accessdate= January 17, 2016}}</ref><ref name="MyUser_Fortune.com_January_17_2016c">{{cite web |url=http://fortune.com/amazon-india-jeff-bezos/ |title=Amazon Invades India - Fortune |newspaper=Fortune.com |date=  |author= |accessdate= January 17, 2016}}</ref>
 
|-
 
| 2013 || July 29 || || "Amazon Partners With Cloud vLab To Teach Developers How To Use AWS"<ref>{{cite web |title=Amazon Partners With Cloud vLab To Teach Developers How To Use AWS |url=https://techcrunch.com/2013/07/29/amazon-partners-with-cloud-vlab-to-teach-developers-how-to-use-aws/ |website=techcrunch.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2013 || August 6 || || Amazon Launches Art Store, after having partnered with more than 150 galleries and dealers across the United States to sell fine art.<ref>{{cite web |title=Amazon Launches Art Store, Putting Multi-Million Dollar Paintings In Your Virtual Shopping Cart |url=https://techcrunch.com/2013/08/06/amazon-launches-art-store-putting-multi-million-dollar-paintings-in-your-virtual-shopping-cart/ |website=techcrunch.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon launches an online marketplace for fine art |url=https://www.theverge.com/2013/8/6/4593496/amazon-art-fine-art-marketplace |website=theverge.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=Introducing Amazon Art |url=https://www.businesswire.com/news/home/20130806005730/en/Introducing-Amazon-Art |website=businesswire.com |accessdate=22 October 2020}}</ref>
 
|-
 
| 2013 || August 27 || || "Amazon today announced it’s expanding its long-running Amazon Associates program to mobile app developers. The affiliate program, which allows members to advertise and link to Amazon products for percentage of the sales, will be made available to participating developers through a newly launched Mobile Associates API. "<ref>{{cite web |title=Amazon Opens Its Associates Affiliate Program To Mobile App Developers |url=https://techcrunch.com/2013/08/27/amazon-opens-its-associates-affiliate-program-to-mobile-app-developers/ |website=techcrunch.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2013 || October 30 || || Amazon.com launches AmazonSmile, a new program aiming to facilitate for customers to support their favorite charitable organizations every time they shop.<ref>{{cite web |title=Amazon Launches AmazonSmile – A Simple, Automatic Way For Customers To Support Their Favorite Charitable Organizations |url=https://www.businesswire.com/news/home/20131030005299/en/Amazon-Launches-AmazonSmile-%E2%80%93-A-Simple-Automatic-Way-For-Customers-To-Support-Their-Favorite-Charitable-Organizations |website=businesswire.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=AmazonSmile |url=https://smile.amazon.com/gp/chpf/homepage?orig=%2F |website=smile.amazon.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=Amazon Wants To Do Good With Its Goods, Launches ‘AmazonSmile’ Charity Donation Program |url=https://techcrunch.com/2013/10/30/amazonsmile-automatic-charity-donation/ |website=techcrunch.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=Amazon Launches New Charity Site to Give Back to Nonprofits |url=https://nonprofitquarterly.org/amazon-charity-site-philanthropic-charities/ |website=nonprofitquarterly.org |accessdate=19 October 2020}}</ref>
 
|-
 
| 2013 || November 25 || Working condition || A BBC investigation into an Amazon warehouse in Britain finds workers facing "increased risk of mental illness".<ref>{{cite web |title=Amazon workers face 'increased risk of mental illness' |url=https://www.bbc.com/news/business-25034598 |website=bbc.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon workers face 'increased risk of mental illness' |url=https://www.business-humanrights.org/en/latest-news/amazon-workers-face-increased-risk-of-mental-illness/ |website=business-humanrights.org |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon workers face increased risk of mental and physical illness being treated like robots |url=https://www.robertsoncooper.com/blog/amazon-workers-treated-like-robots/ |website=robertsoncooper.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2013 || December 18 || || " Amazon Web Services, Inc. (AWS, Inc.), an Amazon.com company, today announced the upcoming limited preview of its China Region for the AWS cloud computing platform. This will be the fourth AWS Region in Asia Pacific and the tenth Region globally"<ref>{{cite web |title=Amazon Web Services Announces Upcoming China Region for its Cloud Computing Platform |url=https://www.businesswire.com/news/home/20131218005451/en/Amazon-Web-Services-Announces-Upcoming-China-Region-for-its-Cloud-Computing-Platform |website=businesswire.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2014 || January 13 || || YouGov’s annual BrandIndex Year in Review ranks Amazon first among the most favored brands in the United States, according to a survey of more than 2.5 million participants.<ref>{{cite web |title=Amazon tops list of most favored brands in America |url=https://www.geekwire.com/2014/amazon-tops-list-favored-brands-america/ |website=geekwire.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon tops list of most favored brands in America |url=https://www.geekwire.com/2014/amazon-tops-list-favored-brands-america/ |website=geekwire.com |accessdate=21 October 2020}}</ref>
 
|-
 
| 2014 || February 5 || Acquisition || Amazon acquires video game developer Double Helix Games, as part of its plan to "build innovative games for customers".<ref>{{cite web |title=Amazon Acquires Video Gaming Studio Double Helix Games |url=https://techcrunch.com/2014/02/05/amazon-acquires-video-gaming-studio-double-helix-games/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon buys 'Killer Instinct' developer Double Helix Games |url=https://www.theverge.com/2014/2/5/5384820/amazon-buys-video-game-studio-double-helix-games |website=theverge.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Amazon acquires game studio Double Helix Games |url=https://www.cnet.com/news/amazon-acquires-game-studio-double-helix-games/ |website=cnet.com |accessdate=21 October 2020}}</ref>
 
|-
 
| 2014 || February 6 || || "Amazon arrives in Poland, Czech Republic - but not everyone's happy"<ref>{{cite web |title=Amazon arrives in Poland, Czech Republic - but not everyone's happy |url=https://www.zdnet.com/article/amazon-arrives-in-poland-czech-republic-but-not-everyones-happy/ |website=zdnet.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2014 || March 13 || Pricing || Amazon Prime membership cost increases from US$79 to $99 per year, seeking to offset rising costs of fuel and transportation.<ref>{{cite web |title=Amazon hikes Prime membership to $99 per year |url=https://komonews.com/news/business/amazon-hikes-prime-membership-to-99-per-year-12-18-2015 |website=komonews.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon hikes Prime membership to $99 per year |url=https://www.tennessean.com/story/money/2014/03/13/amazon-hikes-prime-membership-to-99-per-year/6370175/ |website=tennessean.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=4 Ways to Avoid Paying $119 for Amazon Prime Free Shipping |url=https://www.pcmag.com/how-to/4-ways-to-avoid-paying-119-for-amazon-prime-free-shipping |website=pcmag.com |accessdate=21 October 2020}}</ref>
 
|-
 
| 2014 || April 2 || || "Amazon announces $99 Fire TV set-top box, available now" {{w|Amazon Fire TV}}.<ref>{{cite web |title=Amazon announces $99 Fire TV set-top box, available now |url=https://www.theverge.com/2014/4/2/5573818/amazon-announces-fire-tv |website=theverge.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2014 || April 10 || || "Amazon Buys Digital Comics Company ComiXology"<ref>{{cite web |title=Amazon Buys Digital Comics Company ComiXology |url=https://www.wired.com/2014/04/amazon-buys-comixology/ |website=wired.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2014 || April 16 || || "Amazon Merges Kindle Personal Documents With Cloud Drive"<ref>{{cite web |title=Amazon Merges Kindle Personal Documents With Cloud Drive |url=https://techcrunch.com/2014/04/16/amazon-merges-kindle-personal-documents-with-cloud-drive/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2014 || April 24 || || "Amazon, in Threat to UPS, Tries Its Own Deliveries"<ref>{{cite web |title=Amazon, in Threat to UPS, Tries Its Own Deliveries |url=https://www.wsj.com/articles/amazon-tests-its-own-delivery-network-1398360018 |website=wsj.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2014 || May 5 || || "Amazon  has just introduced a new feature that lets Twitter users add items to their Amazon carts by including a hashtag within a tweet."<ref>{{cite web |title=Amazon Extends Its Shopping Cart To Twitter |url=https://techcrunch.com/2014/05/05/amazon-extends-its-shopping-cart-to-twitter/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2014 || May 9 || || "Amazon patents taking photos against white backgrounds"<ref>{{cite web |title=Amazon patents taking photos against white backgrounds |url=https://www.telegraph.co.uk/technology/amazon/10820216/Amazon-patents-taking-photos-against-white-backgrounds.html |website=telegraph.co.uk |accessdate=19 October 2020}}</ref>
 
|-
 
| 2014 || May 22 || || "Amazon CEO Jeff Bezos voted worst boss on the planet"<ref>{{cite web |title=Amazon CEO Jeff Bezos voted worst boss on the planet |url=https://www.uniglobalunion.org/news/amazon-ceo-jeff-bezos-voted-worst-boss-planet |website=uniglobalunion.org |accessdate=19 October 2020}}</ref>
 
|-
 
| 2014 || May 28 || || Amazon launches Collectible Coins Store, a marketplace that gives customers direct access to  a wide variety of professionally graded and authenticated U.S. coins.<ref>{{cite web |title=Amazon Launches Collectible Coins Store |url=https://www.businesswire.com/news/home/20140528005452/en/Amazon-Launches-Collectible-Coins-Store |website=businesswire.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon Launches Collectible Coins Store |url=https://press.aboutamazon.com/news-releases/news-release-details/amazon-launches-collectible-coins-store |website=press.aboutamazon.com |accessdate=23 October 2020}}</ref><ref>{{cite web |title=Amazon launches collectibles coin store online |url=https://www.coinworld.com/news/precious-metals/amazon-launches-collectibles-coin-store-online.html |website=coinworld.com |accessdate=23 October 2020}}</ref>
 
|-
 
| 2014 || June 9 || || "Amazon To Launch Subscription-Based Billing And Recurring Payments Service"<ref>{{cite web |title=Amazon To Launch Subscription-Based Billing And Recurring Payments Service |url=https://techcrunch.com/2014/06/09/amazon-to-launch-subscription-based-billing-and-recurring-payments-service/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2014 || June 18 || || "Amazon unveils the Fire Phone with eye-tracking tech"<ref>{{cite web |title=Amazon unveils the Fire Phone with eye-tracking tech |url=https://www.gsmarena.com/amazon_fire_phone_unveiled-news-8814.php |website=gsmarena.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2014 || June 27 || || "Amazon Ties Up With IT Billionaire Murthy Of Infosys To Launch E-commerce Joint Venture In India"<ref>{{cite web |title=Amazon Ties Up With IT Billionaire Murthy Of Infosys To Launch E-commerce Joint Venture In India |url=https://www.forbes.com/sites/saritharai/2014/06/27/amazon-ties-up-with-it-billionaire-murthy-of-infosys-to-launch-e-commerce-joint-venture-in-india/#1bf7472ff7a6 |website=forbes.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2014 || July 25 || Product || Amazon launches the {{w|Amazon Fire}}.<ref name="MyUser_Theverge.com_January_17_20VergeFire16c">{{cite web |url=http://www.theverge.com/2014/6/18/5821490/amazon-fire-phone-to-sell-on-ATT-for-199-on-contract |title=Amazon's Fire Phone to sell exclusively on AT&T for $199.99 starting July 25th |newspaper=Theverge.com |date=  |author= |accessdate= January 17, 2016}}</ref>
 
|-
 
| 2014 || August 25 || Acquisitions || Amazon announced its intent to acquire the video game streaming website [[w:Twitch.tv|Twitch]] for $970 million.<ref name="MyUser_Venturebeat.com_January_17_2016c">{{cite web |url=http://venturebeat.com/2014/08/25/amazon-acquires-twitch-worlds-largest-e-tailer-buys-largest-gameplay-livestreaming-site/ |title=Amazon acquires Twitch: World's largest e-tailer buys largest gameplay-livestreaming site |newspaper=Venturebeat.com |date=  |author= |accessdate= January 17, 2016}}</ref>
 
|-
 
| 2014 || September 18 || Competition || "Alibaba Overtakes Amazon as Most Highly Valued Online Retailer"<ref>{{cite web |title=Alibaba Overtakes Amazon as Most Highly Valued Online Retailer |url=https://www.bloomberg.com/news/articles/2014-09-18/alibaba-overtakes-amazon-as-most-highly-valued-online-retailer |website=bloomberg.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2014 || September 22 || || "Two-thousand workers at four Amazon warehouses in Germany have gone on strike until Tuesday in a dispute over pay and working conditions"<ref>{{cite web |title=Amazon workers in Germany go on strike over pay |url=https://www.bbc.com/news/business-29310630 |website=bbc.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2014 || October || Legal || Amazon reaches agreement with [[w:Simon & Schuster|Simon & Schuster]], allowing the publisher to adopt the agency pricing model and set prices on its books sold on Amazon.<ref name="MyUser_Businessinsider.com_January_15_2016c">{{cite web |url=http://www.businessinsider.com/amazon-closes-multi-year-deal-with-simon-and-schuster-2014-10 |title=Amazon Closes Multi-Year Deal With Simon & Schuster - Business Insider |newspaper=Businessinsider.com |date=  |author= |accessdate= January 15, 2016}}</ref>
 
|-
 
| 2014 || November 6 (announcement), actual rollout occurs through 2015 || Products || Amazon unveils [[w:Amazon Echo|Amazon Echo]], a wireless speaker and [[w:voice command device|voice command device]] that can take commands and queries, and be used to add items to the Amazon.com shopping cart, among other things.<ref>{{cite web |url=http://www.businessweek.com/articles/2014-11-06/amazon-echo-is-a-listening-talking-music-playing-speaker-for-your-home |title=Amazon Unveils a Listening, Talking, Music-Playing Speaker for Your Home |last1=Stone |first1=Brad |last2=Soper |first2=Spencer |date=2014-11-06 |website=[[w:Bloomberg Businessweek|Bloomberg Businessweek]] |publisher=Bloomberg L.P. |accessdate=2014-11-07}}</ref><ref>{{cite web|url=http://www.androidcentral.com/amazon-echo-now-available-everyone-buy-17999-shipments-start-july-14|title=Amazon Echo is now available for everyone to buy for $179.99, shipments start on July 14|work=Android Central}}</ref> The Alexa Voice Service that is built into Amazon Echo can also be added to other Amazon devices.<ref>{{cite web|url=http://techcrunch.com/2015/06/25/amazon-unbundles-alexa-virtual-assistant-from-echo-with-new-dev-tools/|title=Amazon Unbundles Alexa Virtual Assistant From Echo With New Dev Tools|date=25 June 2015|publisher=AOL|work=TechCrunch}}</ref>
 
|-
 
| 2014 || November || Legal || Amazon resolves dispute with [[w:Hachette (publisher)|Hachette]], allowing Hachette to adopt the agency-pricing model and set prices on Hachette books sold on Amazon.<ref name="MyUser_Theverge.com_January_15_2016c">{{cite web |url=http://www.theverge.com/2014/11/13/7214703/amazon-hachette-resolve-ebooks-dispute |title=Amazon and Hachette have finally resolved their bitter dispute |work=[[w:The Verge|The Verge]] |date=November 13, 2014 |author= |accessdate= January 15, 2016}}</ref>
 
|-
 
| 2014 || December 3 || || Amazon launches Takeout & Delivery feature, a restaurant takeout and delivery service rivaling {{w|GrubHub}}. The service can be accessed within the Amazon Local app and website.<ref>{{cite web |title=Amazon Has Launched A GrubHub Rival For Food Takeout & Delivery |url=https://techcrunch.com/2014/12/03/amazon-takeout-delivery-food-seamless-rival/ |website=techcrunch.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon adds food takeout, delivery to local services |url=https://www.retaildive.com/news/amazon-adds-food-takeout-delivery-to-local-services/339959/ |website=retaildive.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2014 || December 30 || || "Amazon is the most popular company in America"<ref>{{cite web |title=Amazon is the most popular company in America |url=https://www.marketwatch.com/story/amazon-is-the-most-popular-company-in-america-2014-12-30 |website=marketwatch.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2015 || January 22 || || "Amazon to Acquire Israeli Chip Maker Annapurna Labs"<ref>{{cite web |title=Amazon to Acquire Israeli Chip Maker Annapurna Labs |url=https://www.wsj.com/articles/amazon-in-advanced-talks-to-buy-israels-annapurna-labs-1421936575 |website=wsj.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2015 || January 22 || || "Amazon Launches Kindle Textbook Creator"<ref>{{cite web |title=Amazon Launches Kindle Textbook Creator |url=https://www.businesswire.com/news/home/20150122005170/en/Amazon-Launches-Kindle-Textbook-Creator |website=businesswire.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2015 || February 4 || || "Amazon opens its first store"<ref>{{cite web |title=Amazon opens its first store |url=https://money.cnn.com/2015/02/04/technology/amazon-purdue/ |website=money.cnn.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2015 || February 4 || Competition || "Alibaba begins drone delivery trials in China"<ref>{{cite web |title=Alibaba begins drone delivery trials in China |url=https://www.bbc.com/news/technology-31129804 |website=bbc.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2015 || February 18 || || "Amazon Web Services dominates cloud survey, but Microsoft Azure gains traction"<ref>{{cite web |title=Amazon Web Services dominates cloud survey, but Microsoft Azure gains traction |url=https://www.geekwire.com/2015/aws-remains-top-dog-in-cloud-survey-but-microsoft-azure-gains-traction/ |website=geekwire.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2015 || February 27 || || "IRCTC joins hands with Amazon.in for online shopping"<ref>{{cite web |title=IRCTC joins hands with Amazon.in for online shopping |url=https://www.livemint.com/Companies/YrtImZ407FUrXXRoiPq27L/IRCTC-joins-hands-with-Amazonin-for-online-shopping.html |website=livemint.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2015 || March 4 || Competition || "Alibaba opens US data center in new challenge to Amazon"<ref>{{cite web |title=Alibaba opens US data center in new challenge to Amazon |url=https://phys.org/news/2015-03-alibaba-center-amazon.html |website=phys.org |accessdate=19 October 2020}}</ref>
 
|-
 
| 2015 || March 12 || || "Amazon Has Quietly Acquired 2lemetry To Build Out Its Internet Of Things Strategy"<ref>{{cite web |title=Amazon Has Quietly Acquired 2lemetry To Build Out Its Internet Of Things Strategy |url=https://techcrunch.com/2015/03/12/amazon-has-quietly-acquired-2lemetry-to-build-out-its-internet-of-things-strategy/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2015 || March 30 || || "Amazon Home Services Gets Its Official Launch"<ref>{{cite web |title=Amazon Home Services Gets Its Official Launch |url=https://techcrunch.com/2015/03/30/amazon-home-services-gets-its-official-launch/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2015 || April 17 || || "Amazon Shuts Down TestDrive, The Appstore Feature That Let You Try Apps Before Downloading"<ref>{{cite web |title=Amazon Shuts Down TestDrive, The Appstore Feature That Let You Try Apps Before Downloading |url=https://techcrunch.com/2015/04/17/amazon-shuts-down-testdrive-the-appstore-feature-that-let-you-try-apps-before-downloading/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2015 || April 28 || || "Amazon Launches Amazon Business Marketplace, Will Close AmazonSupply"<ref>{{cite web |title=Amazon Launches Amazon Business Marketplace, Will Close AmazonSupply |url=https://www.forbes.com/sites/clareoconnor/2015/04/28/amazon-launches-amazon-business-marketplace-will-close-amazonsupply/#44d1615673b2 |website=forbes.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2015 || June 25 || || "Amazon Introduces the Alexa Fund: $100 Million in Investments to Fuel Voice Technology Innovation"<ref>{{cite web |title=Amazon Introduces the Alexa Fund: $100 Million in Investments to Fuel Voice Technology Innovation |url=https://www.businesswire.com/news/home/20150625005704/en/Amazon-Introduces-the-Alexa-Fund-100-Million-in-Investments-to-Fuel-Voice-Technology-Innovation |website=businesswire.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2015 || June 30 || || "Amazon Launches Full Retail Operations In Mexico"<ref>{{cite web |title=Amazon Launches Full Retail Operations In Mexico |url=https://techcrunch.com/2015/06/30/amazon-launches-full-retail-operations-in-mexico/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2015 || July 15 || || To commemorate its 20th birthday, Amazon celebrates "Amazon Prime Day", which Amazon announces would feature deals for prime members rivaling those on [[w:Black Friday (shopping)|Black Friday]].<ref>{{cite web |title=Amazon says 20th birthday celebration will be bigger than Black Friday |url=https://www.theverge.com/2015/7/6/8899669/amazon-prime-day-bigger-than-black-friday-20th-birthday |website=theverge.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2015 || July || Competition, International || [[w:Alibaba Group|Alibaba]] announces that it will invest $1 billion into its Aliyun cloud computing arm, some of which would go into new Aliyun international data centers. This would allow Aliyun to compete with [[w:Amazon Web Services|Amazon Web Services]] outside of China.<ref name="MyUser_Cloudtweaks.com_January_17_2016c">{{cite web |url=http://cloudtweaks.com/2015/07/alibaba-1-billion-dollar-cloud-investment-international-competition-mounting/ |title=Alibaba $1 Billion Dollar Cloud Investment - International Competition Mounting » |newspaper=Cloudtweaks.com |date=  |author= |accessdate= January 17, 2016}}</ref>
 
|-
 
| 2015 || August 26 || Products || Amazon launches [[w:Amazon Underground|Amazon Underground]], an [[w:Android (operating system)|Android]] app through which users can get gaming and other apps for free that they would otherwise have to pay for, and also get in-app purchases for free. App creator participation is voluntary. App creators are paid $0.002 for every minute a user spends in the app.<ref>{{cite web|url = http://techcrunch.com/2015/08/26/amazon-underground-is-an-android-app-store-with-only-actually-free-apps/|title = Amazon Underground Features An Android App Store Focused On “Actually Free” Apps|last = Dillet|first=  Romain|date = August 26, 2015|accessdate = April 26, 2016|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = http://www.theverge.com/2015/8/26/9210071/amazon-underground-free-apps|title = Amazon launches Underground to promote free apps and games. The Free App of the Day program has also come to a close|last = Singleton|first = Micah|date = August 26, 2015|accessdate = April 26, 2016|publisher = ''[[w:The Verge|The Verge]]''}}</ref><ref>{{cite web|url = https://www.wired.com/2015/08/amazon-underground-in-app-payment/|title = Has Amazon Cracked the Problem With In-App Payments?|last = Barrett|first = Brian|date = August 29, 2015|accessdate = April 26, 2016|publisher = ''[[w:Wired Magazine|Wired Magazine]]''}}</ref>
 
|-
 
| 2015 || September 8 || Products || Amazon launches its Amazon Restaurants service that delivers food from nearby restaurants, for [[w:Amazon Prime|Amazon Prime]] customers in [[w:Seattle|Seattle]].<ref>{{cite web|url = http://www.geekwire.com/2015/amazon-launches-prime-now-restaurant-delivery-in-seattle-area-to-compete-against-grubhub-and-others/|title = Amazon confirms Prime Now restaurant delivery launch in Seattle area, hints at broader rollout|last = Duryee|first = Tricia|date = September 8, 2015|accessdate = December 21, 2016|publisher = GeekWire}}</ref><ref>{{cite web|url = http://www.nrn.com/technology/amazon-launches-restaurant-delivery-seattle|title = Amazon launches restaurant delivery in Seattle. Service is available to Amazon Prime Now customers only|publisher = Nation's Restaurant News|last = Jennings|first = Lisa|date = September 8, 2015|accessdate = December 21, 2016}}</ref> The service would subsequently be roled out to many other cities.
 
|-
 
| 2015 || September 30 || || "Today we announced Merch by Amazon, a new self-service program designed to help you increase revenue through the sale of branded t-shirts designed by you and produced, sold and shipped by Amazon."<ref>{{cite web |title=Announcing Merch by Amazon: A New Way to Generate Revenue with Branded T-Shirts |url=https://developer.amazon.com/blogs/post/Tx3504078FRYE5I/Announcing-Merch-by-Amazon-A-New-Way-to-Generate-Revenue-with-Branded-T-Shirts |website=developer.amazon.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2015 || October 7 || || "Amazon launches QuickSight business intelligence service"<ref>{{cite web |title=Amazon launches QuickSight business intelligence service |url=https://www.cio.com/article/2990176/amazon-launches-quicksight-business-intelligence-service.html |website=cio.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2015 || October 8 || || "Amazon Challenges Etsy With Strictly Handmade Marketplace"
 
|-
 
| 1015 || October 14 || || "Amazon Shuts Down Its Hotel Booking Site, Amazon Destinations"<ref>{{cite web |title=Amazon Shuts Down Its Hotel Booking Site, Amazon Destinations |url=https://techcrunch.com/2015/10/14/amazon-shuts-down-its-hotel-booking-site-amazon-destinations/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2015 || November 2 || Products || Amazon opened its first physical [[w:retail store|retail store]], a bookstore in the [[w:University Village, Seattle|University Village]] shopping center in Seattle. The store, known as Amazon Books, has prices matched to those found on the Amazon website and integrate online reviews into the store's shelves.<ref name="MyUser_Theverge.com_January_17_2016c">{{cite web |url=http://www.theverge.com/2015/11/2/9661556/amazon-books-first-physical-bookstore-opening-seattle |title=Amazon is opening its first physical bookstore today |work=The Verge |date=November 2, 2015  |author= |accessdate= January 17, 2016}}</ref>
 
|-
 
| 2015 || December 14 ||  || Amazon begins moving into their [[w:Amazon.com headquarters|new headquarters campus]] in the [[w:Denny Triangle, Seattle|Denny Triangle]] neighborhood of Seattle, beginning with the 38-story [[w:Amazon Tower I|Amazon Tower I]] (nicknamed "Doppler" after the codename for [[w:Amazon Echo|Amazon Echo]]).<ref>{{cite news |last=Greene |first=Jay |date=December 14, 2015 |title=Workers move in to the first of Amazon’s downtown towers |url=http://www.seattletimes.com/business/amazon/workers-move-in-to-the-first-of-amazons-downtown-towers/ |newspaper=The Seattle Times |accessdate=January 17, 2016}}</ref> The three towers are scheduled to be completed by 2020.
 
|-
 
| 2015 || December 16 || || A study by {{w|Survata}} finds that 44% of respondents searching for products went directly to <code>amazon.com</code>.<ref>{{cite web |title=Powering Effective PR Campaigns with Survata |url=https://www.upwave.com/blog/powering-effective-pr-campaigns-with-survata/ |website=upwave.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2016 || January 13 || || "Amazon buys a shipping company. Can it compete with FedEx, UPS?"<ref>{{cite web |title=Amazon buys a shipping company. Can it compete with FedEx, UPS? |url=https://www.csmonitor.com/Business/2016/0113/Amazon-buys-a-shipping-company.-Can-it-compete-with-FedEx-UPS |website=csmonitor.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2016 || January 26 || || "Amazon Prime now reaches nearly half of U.S. households"<ref>{{cite web |title=Amazon Prime now reaches nearly half of U.S. households |url=https://money.cnn.com/2016/01/26/technology/amazon-prime-memberships/ |website=money.cnn.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2016 || March 3 || || Amazon announces Echo Dot, a system offering Siri-like voice controls from an independent {{w|bluetooth}} speaker.<ref>{{cite web |title=Amazon Echo Dot: a Smaller, More Affordable Echo |url=http://topmobiletrends.com/amazon-echo-dot-a-smaller-more-affordable-version/ |website=topmobiletrends.com |accessdate=20 October 2020}}</ref> The company also announces Amazon Tap, a device using Alexa voice commands when connected to {{w|Wi-Fi}} or a mobile hotspot to play music, read the news, get weather reports, and most of the things the full Echo does.<ref>{{cite web |title=AMAZON'S ECHO DOT LETS YOU PUT ALEXA INSIDE ANY SPEAKER |url=https://www.theverge.com/2016/3/3/11148464/amazon-echo-dot-announced-price-availability-photos-video |website=theverge.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon Announces Two New Alexa-Powered Devices, The Echo Dot And Amazon Tap |url=https://www.androidpolice.com/2016/03/03/amazon-announces-two-new-alexa-powered-devices-the-echo-dot-and-amazon-tap/ |website=androidpolice.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2016 || March 29 || Recognition || According to a report by the Reputation Institute, Amazon is considered the "most reputable" company in the {{w|United States}}.<ref>{{cite web |title=Amazon is the 'most reputable' company in the US |url=https://www.businessinsider.com/amazon-is-the-most-reputable-company-2016-3 |website=google.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon is the 'most reputable' company in the US |url=https://finance.yahoo.com/news/amazon-most-reputable-company-us-160609652.html |website=finance.yahoo.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2016 || April 4 || || Amazon expands its Amazon Payments service as the company takes on other payment methods, including {{w|PayPal}} and {{w|Apple Pay}}.<ref>{{cite web |title=Amazon expands payments to take on PayPal |url=https://www.cnbc.com/2016/04/04/amazon-expands-payments-to-take-on-paypal.html |website=cnbc.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon takes on PayPal with expanded payments-processing service |url=https://www.latimes.com/business/la-fi-amazon-payments-20160404-story.html |website=latimes.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon takes on PayPal and others with launch of Amazon Payments partner program |url=https://techcrunch.com/2016/04/04/amazon-takes-on-paypal-and-others-with-launch-of-amazon-payments-partner-program/ |website=techcrunch.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2016 || April 14 || || Amazon launches Subscribe and Save Store in India, covering daily household essentials in a subscription program with monthly automatic delivery, free standard shipping, and savings of up to 10 percent.<ref>{{cite web |title=Amazon Launches Subscribe and Save Store in India |url=https://gadgets.ndtv.com/internet/news/amazon-launches-subscribe-and-save-store-in-india-825560 |website=gadgets.ndtv.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2016 || May 5 || || Amazon.com partners with Atlas Air Worldwide Holdings for provision of air cargo services to the former.<ref>{{cite web |title=Amazon Partners with Atlas Air Worldwide for Cargo Services |url=https://www.wsj.com/articles/amazon-partners-with-atlas-air-worldwide-for-cargo-services-1462455676 |website=wsj.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Amazon partners with Atlas Air Worldwide for cargo services |url=https://www.marketwatch.com/story/amazon-partners-with-atlas-air-worldwide-for-cargo-services-2016-05-05-101032656 |website=marketwatch.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=Atlas Air Worldwide Announces Agreement with Amazon To Provide Air Transport Service |url=https://www.globenewswire.com/news-release/2016/05/05/836939/0/en/Atlas-Air-Worldwide-Announces-Agreement-with-Amazon-To-Provide-Air-Transport-Service.html |website=globenewswire.com |accessdate=22 October 2020}}</ref>
 
|-
 
| 2016 || May 10 || || Amazon launches a video service called Amazon Video Direct, which allows users to place videos available to rent or own, to view free with ads, or to be bundled together, and offers as an ad-on subscription.<ref>{{cite web |title=Amazon takes aim at YouTube with new video service |url=https://finance.yahoo.com/news/amazon-launches-online-video-allowing-users-upload-142226643--sector.html |website=finance.yahoo.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2016 || May 11 || || Amazon open-sources its own deep learning software, Deep Scalable Sparse Tensor Network Engine (DSSTNE) making it available on {{w|GitHub}} under the {{w|Apache 2.0}} license.<ref>{{cite web |title=Amazon open-sources its own deep learning software, DSSTNE |url=https://venturebeat.com/2016/05/11/amazon-open-sources-its-own-deep-learning-software-dsstne/ |website=venturebeat.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Amazon open sources its deep learning software |url=https://www.zdnet.com/article/amazon-open-sources-its-deep-learning-software/ |website=zdnet.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=Amazon Open-Sources its Own Deep Learning Software, DSSTNE |url=https://www.linux.com/news/amazon-open-sources-its-own-deep-learning-software-dsstne/ |website=linux.com |accessdate=22 October 2020}}</ref>
 
|-
 
| 2016 || May 12 || Competition || {{w|Walmart}} trims its free-shipping pilot program from three days to two for members, and decreases the membership price.<ref>{{cite web |title=Wal-Mart challenges Amazon with 2-day delivery |url=https://www.abcactionnews.com/news/national/wal-mart-challenges-amazon-with-2-day-delivery |website=abcactionnews.com |accessdate=18 October 2020}}</ref>
 
|-
 
| 2016 || May 20 || || "Amazon is the second-most downloaded app in India"<ref>{{cite web |title=Amazon is the second-most downloaded app in India |url=https://www.businessinsider.com/amazon-is-the-second-most-downloaded-app-in-india-2016-5 |website=businessinsider.com |accessdate=18 October 2020}}</ref>
 
|-
 
| 2016 || May 27 || || "Amazon  has put Alexa, the voice-powered AI software found in the Echo, Dot and Tap, right inside the browser with the launch of Echosim.io."<ref>{{cite web |title=Amazon puts Alexa in the browser with Echosim.io |url=https://techcrunch.com/2016/05/27/amazon-puts-alexa-in-the-browser-with-echoism-io/ |website=techcrunch.com |accessdate=18 October 2020}}</ref>
 
|-
 
| 2016 || June 8 || || "Amazon targets India growth with added $3 billion investment"<ref>{{cite web |title=Amazon targets India growth with added $3 billion investment |url=https://www.seattletimes.com/business/amazon/amazon-targets-india-growth-with-added-3-billion-investment/ |website=seattletimes.com |accessdate=18 October 2020}}</ref>
 
|-
 
| 2016 || June 9 || || "Amazon launches full online supermarket service in UK"<ref>{{cite web |title=Amazon launches full online supermarket service in UK |url=https://www.bbc.com/news/business-36485318 |website=bbc.com |accessdate=18 October 2020}}</ref>
 
|-
 
| 2016 || June 29 || || "Walmart (WMT) is sweetening the deal for the shoppers it wants to win over from Amazon.com (AMZN) by offering a free one-month trial of “ShippingPass,” its answer to its online rival’s wildly successful Prime subscription plan."<ref>{{cite web |title=Walmart Is Offering a Free Trial for Its Amazon Prime ‘Killer’ |url=https://fortune.com/2016/06/29/walmart-amazon-prime/ |website=fortune.com |accessdate=18 October 2020}}</ref>
 
|-
 
| 2016 || July 14 || || "Amazon’s AWS buys Cloud9 to add more development tools to its web services stack"<ref>{{cite web |title=Amazon’s AWS buys Cloud9 to add more development tools to its web services stack |url=https://techcrunch.com/2016/07/14/amazons-aws-buys-cloud9-to-add-more-development-tools-to-its-web-services-stack/ |website=techcrunch.com |accessdate=18 October 2020}}</ref>
 
|-
 
| 2016 || July 23 || || "Amazon Prime launches in India, initially without Prime Video service"<ref>{{cite web |title=Amazon Prime launches in India, initially without Prime Video service |url=https://techcrunch.com/2016/07/26/amazon-prime-launches-in-india-initially-without-prime-video-service/ |website=techcrunch.com |accessdate=18 October 2020}}</ref>
 
|-
 
| 2016 || July 28 || || "Amazon’s Alexa Now Can Lock Your Front Door"<ref>{{cite web |title=Amazon’s Alexa Now Can Lock Your Front Door |url=https://fortune.com/2016/07/28/alexa-amazon-august-smart-lock/ |website=fortune.com |accessdate=18 October 2020}}</ref>
 
|-
 
| 2016 || August 4 || || "First Amazon Prime airplane debuts in Seattle after secret night flight"<ref>{{cite web |title=First Amazon Prime airplane debuts in Seattle after secret night flight |url=https://www.geekwire.com/2016/amazon-prime-airplane-seafair/ |website=geekwire.com |accessdate=18 October 2020}}</ref>
 
|-
 
| 2016 || August 24 || || Amazon launches with a few associate companies the Kindle Reading Fund, a program aimed at expanding digital reading around the world. The fund has the purpose to donate various Kindle e-readers, fireplace pills in addition to {{w|e-book}}s to communities around the world.<ref>{{cite web |title=Amazon launches the Kindle Reading Fund to expand digital reading around the world |url=https://techcrunch.com/2016/08/24/amazon-launches-the-kindle-reading-fund-to-expand-digital-reading-around-the-world/ |website=techcrunch.com |accessdate=18 October 2020}}</ref><ref>{{cite web |title=Amazon launches the Kindle Reading Fund to expand digital reading around the world |url=https://ioebusiness.com/tech/amazon-launches-the-kindle-reading-fund-to-expand-digital-reading-around-the-world/ |website=ioebusiness.com |accessdate=22 October 2020}}</ref>
 
|-
 
| 2016 || September 12 || || "Amazon and Pandora Are Reportedly Set to Launch New and Cheaper Music Streaming"<ref>{{cite web |title=Amazon and Pandora Are Reportedly Set to Launch New and Cheaper Music Streaming |url=https://fortune.com/2016/09/12/amazon-pandora-new-cheaper-music-streaming/ |website=fortune.com |accessdate=18 October 2020}}</ref>
 
|-
 
| 2016 || September 13 || || "Amazon adds another Prime benefit: free podcasts from Audible Channels and free audiobooks"<ref>{{cite web |title=Amazon adds another Prime benefit: free podcasts from Audible Channels and free audiobooks |url=https://techcrunch.com/2016/09/13/amazon-adds-another-prime-benefit-audible-channels-and-free-audiobooks/ |website=techcrunch.com |accessdate=18 October 2020}}</ref>
 
|-
 
| 2016 || September 30 || || Amazon subsidiary [[w:Twitch (service)|Twitch]] announces premium features that are exclusive to users who have an active Amazon Prime subscription (''Twitch Prime''), including advertising-free access to the service, and monthly offers of video games and add-on content.<ref>{{cite web |title=Twitch will be ad-free for all Amazon Prime subscribers |url=https://www.theverge.com/2016/9/30/13125824/twitch-prime-amazon-ad-free-game-discounts |website=theverge.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2016 || October 12 || || "Amazon.com Inc. is pushing deeper into the grocery business with plans to introduce convenience stores as well as curbside pickup locations, say people familiar with the matter."<ref>{{cite web |title=Amazon to Expand Grocery Business With New Convenience Stores |url=https://www.wsj.com/articles/amazon-to-expand-grocery-business-with-new-convenience-stores-1476189657 |website=wsj.com |accessdate=1 October 2020}}</ref>
 
|-
 
| 2016 || October 19 || || " Amazon is launching Friday an e-book reader exclusively designed for Japanese manga aficionados"<ref>{{cite web |title=Amazon to launch new manga e-book reader for Japanese market |url=https://www.japantimes.co.jp/news/2016/10/19/business/amazon-launch-new-manga-e-book-reader-japanese-market/ |website=japantimes.co.jp |accessdate=18 October 2020}}</ref>
 
|-
 
| 2016 || October 28 || || "Amazon Prime launches in China"<ref>{{cite web |title=Amazon Prime launches in China |url=https://techcrunch.com/2016/10/28/amazon-prime-launches-in-china/ |website=techcrunch.com |accessdate=18 October 2020}}</ref>
 
|-
 
| 2016 || November 18 || || "Fiat Chrysler teams up with Amazon to sell cars online"<ref>{{cite web |title=Fiat Chrysler teams up with Amazon to sell cars online |url=https://www.reuters.com/article/us-fiatchrysler-amazon-idUSKBN13D1SI |website=reuters.com |accessdate=18 October 2020}}</ref>
 
|-
 
| 2016 || December 7 || Delivery || [[w:Amazon Prime Air|Amazon Prime Air]] (Amazon's drone-based delivery system) makes its first delivery in [[w:Cambridge|Cambridge]] in the [[w:United Kingdom|United Kingdom]]. The successful delivery is announced a week later, on December 14, along with video.<ref>{{Cite web|url = http://fortune.com/2016/12/14/amazon-prime-air-delivery/|title = Watch Amazon's Prime Air Complete Its First Drone Delivery|last = Reisinger|first = Don|date = December 14, 2016|accessdate = December 21, 2016|publisher = ''[[w:Fortune Magazine|Fortune Magazine]]''}}</ref><ref>{{cite web|url = http://www.businessinsider.com/amazon-prime-air-drone-delivery-service-completes-first-transaction-uk-england-2016-12|title = Watch Amazon make its first drone delivery|last = Fierberg|first = Emma|date = December 14, 2016|accessdate = December 21, 2016|publisher = ''[[w:Business Insider|Business Insider]]''}}</ref>
 
|-
 
| 2016 || December 14 || || "Amazon claims first successful Prime Air drone delivery"<ref>{{cite web |title=Amazon claims first successful Prime Air drone delivery |url=https://www.theguardian.com/technology/2016/dec/14/amazon-claims-first-successful-prime-air-drone-delivery |website=theguardian.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2016 || December 14 || || "Amazon Prime Video Now Available in More Than 200 Countries and Territories Around the World"<ref>{{cite web |title=Amazon Prime Video Now Available in More Than 200 Countries and Territories Around the World |url=https://www.businesswire.com/news/home/20161214005486/en/Amazon-Prime-Video-Now-Available-in-More-Than-200-Countries-and-Territories-Around-the-World |website=businesswire.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2016 || December 30 || || "Amazon wins patent for a flying warehouse that will deploy drones to deliver parcels in minutes"<ref>{{cite web |title=Amazon wins patent for a flying warehouse that will deploy drones to deliver parcels in minutes |url=https://www.cnbc.com/2016/12/29/amazon-flying-warehouse-deploy-delivery-drones-patent.html |website=cnbc.com |accessdate=1 October 2020}}</ref>
 
|-
 
| 2017 || January 6 || || "Amazon worth more than Sears, Macy's and Target combined"<ref>{{cite web |title=Amazon worth more than Sears, Macy's and Target combined |url=https://money.cnn.com/2017/01/06/investing/amazon-rules-retail-worth-more-than-almost-everyone/ |website=money.cnn.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2017 || January 9 || Acquisition || "Sources: Amazon quietly acquired AI security startup harvest.ai for around $20M"<ref>{{cite web |title=Sources: Amazon quietly acquired AI security startup harvest.ai for around $20M |url=https://techcrunch.com/2017/01/09/amazon-aws-harvest-ai/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2017 || January 20 || || "Amazon and Apple end exclusive deal on audio books"<ref>{{cite web |title=Amazon and Apple end exclusive deal on audio books |url=https://www.bbc.com/news/technology-38690771 |website=bbc.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2017 || January 23 || || "Amazon launches £20,000 literary prize for Kindle authors"<ref>{{cite web |title=Amazon launches £20,000 literary prize for Kindle authors |url=https://www.theguardian.com/culture/2017/jan/23/amazon-uk-literary-prize-kindle-storyteller-direct-publishing-authors |website=theguardian.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2017 || January 24 || || "Amazon launches a subscription service for STEM toys"<ref>{{cite web |title=Amazon launches a subscription service for STEM toys |url=https://techcrunch.com/2017/01/24/amazon-launches-a-subscription-service-for-stem-toys/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2017 || February 3 || || "Amazon accounts for 43% of US online retail sales"<ref>{{cite web |title=Amazon accounts for 43% of US online retail sales |url=https://www.businessinsider.com/amazon-accounts-for-43-of-us-online-retail-sales-2017-2 |website=businessinsider.com |accessdate=1 October 2020}}</ref>
 
|-
 
| 2017 || March 7 || || "After pushing back, Amazon hands over Echo data in Arkansas murder case"<ref>{{cite web |title=After pushing back, Amazon hands over Echo data in Arkansas murder case |url=https://techcrunch.com/2017/03/07/amazon-echo-murder/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2017 || March 16 || || "Amazon adds Alexa to its main shopping app"<ref>{{cite web |title=Amazon adds Alexa to its main shopping app |url=https://techcrunch.com/2017/03/16/amazon-adds-alexa-to-its-main-shopping-app/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2017 || March 28 || Acquisition || Amazon acquires {{w|Dubai}}-based {{w|e-commerce}} company [[w:Amazon.ae|Souq.com]], the biggest online retailer in the {{w|Middle East}}.<ref>{{cite web |title=Amazon has acquired a Middle Eastern retailer that was once valued at $1 billion |url=https://www.businessinsider.com/r-amazon-clinches-deal-to-buy-middle-east-online-retailer-souqcom-2017-3 |website=businessinsider.com |accessdate=19 October 2020}}</ref><ref>{{cite web |title=Amazon launches new Middle East marketplace, and rebrands Souq, the company it bought for $580 million in 2017 |url=https://www.cnbc.com/2019/04/30/amazon-rebrands-souq-launches-new-middle-east-marketplace.html |website=cnbc.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon completes $580M acquisition of Middle East e-commerce giant Souq.com |url=https://www.geekwire.com/2017/amazon-completes-580m-acquisition-middle-east-e-commerce-giant-souq-com/ |website=geekwire.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Why Amazon Acquired Souq.com |url=https://www.cmswire.com/digital-experience/why-amazon-acquired-souqcom/ |website=cmswire.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2017 || March 28 || || "AWS launches Amazon Connect, productizes Amazon’s in-house contact center software"<ref>{{cite web |title=AWS launches Amazon Connect, productizes Amazon’s in-house contact center software |url=https://techcrunch.com/2017/03/28/aws-amazon-connect/ |website=techcrunch.com |accessdate=19 October 2020}}</ref>
 
|-
 
| 2017 || April 3 || || Amazon launches Amazon Cash, a free service that lets people use cash to add money to their Amazon account online.<ref>{{cite web |title=Amazon launches Amazon Cash, a way to shop its site without a bank card |url=https://techcrunch.com/2017/04/03/amazon-launches-amazon-cash-a-way-to-shop-its-site-without-a-bank-card/ |website=techcrunch.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Amazon launches Amazon Cash |url=https://www.businessinsider.com/amazon-launches-amazon-cash-2017-4 |website=businessinsider.com |accessdate=22 October 2020}}</ref><ref>{{cite web |title=Amazon launches Amazon Cash, a new way to buy products on its site without a credit card |url=https://www.geekwire.com/2017/amazon-launches-amazon-cash-new-way-buy-products-site-cash/ |website=geekwire.com |accessdate=22 October 2020}}</ref>
 
|-
 
| 2017 || April 5 || || "Hydrogen fuel cell maker Plug Power Inc PLUG.O said on Wednesday Amazon.com Inc AMZN.O had acquired the right to buy up to 23 percent of the company and that it would supply batteries to power forklifts used by the online retailer in its warehouses."<ref>{{cite web |title=Amazon acquires right to buy stake in fuel cell maker Plug Power |url=https://www.reuters.com/article/us-amazon-com-plug-power-idUSKBN1771BB |website=reuters.com |accessdate=12 October 2020}}</ref>
 
|-
 
| 2017 || April 12 || || "Amazon is launching a new dashboard that lets you monitor the content your kid consumes"<ref>{{cite web |title=Amazon is launching a new dashboard that lets you monitor the content your kid consumes |url=https://www.theverge.com/2017/4/12/15220240/amazon-parent-dashboard-discussion-cards-launch |website=theverge.com |accessdate=12 October 2020}}</ref>
 
|-
 
| 2017 || April 25 || || "Amazon launches ‘Subscribe with Amazon’ to help companies sell subscriptions"<ref>{{cite web |title=Amazon launches ‘Subscribe with Amazon’ to help companies sell subscriptions |url=https://econsultancy.com/amazon-launches-subscribe-with-amazon-to-help-companies-sell-subscriptions/ |website=econsultancy.com |accessdate=12 October 2020}}</ref>
 
|-
 
| 2017 || May 9 || || "Amazon launches Echo Show smart speaker with touchscreen and video calling"<ref>{{cite web |title=Amazon launches Echo Show smart speaker with touchscreen and video calling |url=https://www.theguardian.com/technology/2017/may/09/amazon-launches-echo-show-smart-speaker-touchscreen-video-calling |website=theguardian.com |accessdate=12 October 2020}}</ref>
 
|-
 
| 2017 || May 9 || Competition || "Amazon drops its free shipping minimum to $25, undercutting Walmart"<ref>{{cite web |title=Amazon drops its free shipping minimum to $25, undercutting Walmart |url=https://techcrunch.com/2017/05/09/amazon-drops-its-free-shipping-minimum-to-25-undercutting-walmart/ |website=techcrunch.com |accessdate=12 October 2020}}</ref>
 
|-
 
| 2017 || May 16 || || "Amazon begins rewarding top-performing Alexa Skill developers with direct payments"<ref>{{cite web |title=Amazon begins rewarding top-performing Alexa Skill developers with direct payments |url=https://techcrunch.com/2017/05/16/amazon-begins-rewarding-top-performing-alexa-skill-developers-with-direct-payments/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAJH3HzyMuy1h8dCitgMSraJ7wqjBjYPfj-Q3psdE7BjTZMXMgEraOctOX4-HSz_rrZhfUKg7i9PxqKvj1SjTbALG7hzXxVKWzUoNjKTVun7Apu90HgHEBbinsDpd6xH28CIcaK46k91QGq0c61uMZUWCELdTDkPYSv0Glu7QVmkL |website=techcrunch.com |accessdate=12 October 2020}}</ref> 
 
|-
 
| 2017 || May 31 || || "Amazon’s Alexa adds support for iCloud calendars" "Alexa can now remind you about appointments from yet another calendar service: iCloud."<ref>{{cite web |title=Amazon’s Alexa adds support for iCloud calendars |url=https://www.theverge.com/circuitbreaker/2017/5/31/15719212/amazon-alexa-echo-apple-icloud-calendars-now-available |website=theverge.com |accessdate=12 October 2020}}</ref>
 
|-
 
| 2017 || June 6 || || "Amazon launches a low-cost version of Prime for customers on government assistance"<ref>{{cite web |title=Amazon launches a low-cost version of Prime for customers on government assistance |url=https://techcrunch.com/2017/06/06/amazon-launches-a-low-cost-version-of-prime-for-customers-on-government-assistance/ |website=techcrunch.com |accessdate=1 October 2020}}</ref>
 
|-
 
| 2017 || June 16 || Acquisitions || Amazon announces it is acquiring  {{w|Whole Foods}} for $13.4 billion. The move is seen as potentially affecting food delivery, combining a huge physical store presence with an online delivery network.<ref>{{cite web|url = https://www.nytimes.com/2017/06/16/business/dealbook/amazon-whole-foods.html|title = Amazon to Buy Whole Foods for $13.4 Billion|last = Wingfield|first = Nick|last = Merced|first = Michael|date = June 16, 2017|accessdate = July 17, 2017|publisher = ''[[w:New York Times|New York Times]]''}}</ref><ref>{{cite web|url=https://www.forbes.com/sites/ciocentral/2017/06/23/amazon-buys-whole-foods-now-what-the-story-behind-the-story/#4c36e474e898|title = Amazon Buys Whole Foods. Now What? The Story Behind The Story|last = Aziza|first = Bruno|date = June 23, 2017|accessdate = July 17, 2017|publisher = ''Forbes''}}</ref>
 
|-
 
| 2017 || July 19 || Products || Amazon launches Spark, a shoppable product feed with an Instagram-like feel, for Amazon Prime subscribers. The product is compared with {{w|Instagram}} and {{w|Pinterest}}.<ref>{{cite web|url = https://techcrunch.com/2017/07/18/amazon-launches-spark-a-shoppable-feed-of-stories-and-photos-aimed-at-prime-members/|title = Amazon launches Spark, a shoppable feed of stories and photos aimed at Prime members|last = Perez|first = Sarah|date = July 19, 2017|accessdate = July 19, 2017|publisher = ''TechCrunch''}}</ref><ref>{{cite web|url = https://www.cnet.com/news/amazon-launches-spark-a-social-network-for-its-shoppers/|title = Amazon launches Spark, a social network for its shoppers. Spark encourages users to tag images, stories and ideas about products they like -- with links, of course.|last = Musli|first = Steven|date = July 19, 2017|accessdate = July 19, 2017|publisher = CNET}}</ref><ref>{{cite web|url = https://www.reuters.com/article/us-amazon-com-socialmedia-idUSKBN1A42HQ|title = Amazon launches shopping social network Spark for iOS|last = Moon|first = Angela|date = July 19, 2017|accessdate = July 19, 2017|publisher = Reuters}}</ref><ref>{{cite web|url = http://www.businessinsider.com/how-amazon-spark-social-network-works-2017-7/|title = Amazon has launched a shoppable social network called Spark — here's how it works|last = Ghosh|first = Shona|date = July 19, 2017|accessdate = July 19, 2017|publisher = ''Business Insider''}}</ref>
 
|-
 
| 2017 || July 27 || || {{w|Jeff Bezos}} becomes the world's wealthiest person with an estimated net worth of just over US$90 billion.<ref>{{cite web|title=Jeff Bezos briefly dethrones Bill Gates as world's richest person|url=http://money.cnn.com/2017/07/27/technology/jeff-bezos-richest-man-amazon-gates/index.html|website=money.cnn.com|accessdate=28 April 2018}}</ref>
 
|-
 
| 2017 || August 2 || Personnel || Amazon conducts massive recruitment for 50,000 empty vacancies by hosting job fairs in a number of cities in the United States and offering full-time and part-time jobs in their fulfilment centers. To be hired, individuals are asked to show up in person at one of these centers.<ref>{{cite web|title=Looking for a Job? Amazon Is Hiring 50,000 People Today|url=http://fortune.com/2017/08/02/amazon-jobs-day-hiring-50000/|website=fortune.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Hundreds of hopeful applicants turn out for Amazon Jobs day|url=http://www.wivb.com/news/local-news/hundreds-of-hopeful-applicants-turn-out-for-amazon-jobs-day_20180314090929680/1042758667|website=wivb.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon Wants to Hire 50,000 People on Wednesday. Here's How to Apply and Get Hired (Instantly)|url=https://www.inc.com/bill-murphy-jr/amazon-50000-jobs-apply-expires-wednesday.html|website=inc.com|accessdate=28 April 2018}}</ref>
 
|-
 
| 2017 || August 23 || Competition || "Google and Walmart Partner With Eye on Amazon"<ref>{{cite web |title=Google and Walmart Partner With Eye on Amazon |url=https://www.nytimes.com/2017/08/23/technology/google-walmart-e-commerce-partnership.html |website=nytimes.com |accessdate=1 October 2020}}</ref>
 
|-
 
| 2017 || August 27 || Competition || Amazon spends its first day as the owner of a brick-and-mortar grocery chain cutting prices at Whole Foods Market as much as 43 percent for some products.<ref>{{cite web|title=Amazon Quickly Employs Its Ruthless Playbook on Whole Foods|url=https://www.bloomberg.com/gadfly/articles/2017-08-24/amazon-quickly-uses-its-ruthless-playbook-on-whole-foods|website=bloomberg.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Bye to 'Whole Paycheck'? New owner Amazon slashes Whole Foods prices|url=http://www.latimes.com/business/la-fi-amazon-whole-foods-20170828-story.html|website=latimes.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon is already heating up Charlotte’s grocery competition|url=http://www.charlotteobserver.com/news/business/biz-columns-blogs/whats-in-store/article169777257.html|website=charlotteobserver.com|accessdate=28 April 2018}}</ref>
 
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| 2017 || September 20 || || "Amazon is working on its first wearable device: a pair of “smart glasses” that would allow its virtual assistant Alexa to be summoned any time, anywhere, according to people familiar with its plans."<ref>{{cite web |title=Amazon working on first wearables to interact with Alexa |url=https://www.ft.com/content/d7862042-9d9a-11e7-8cd4-932067fbf946 |website=ft.com |accessdate=1 October 2020}}</ref>
 
|-
 
| 2017 || October 4 || || "Amazon is ordered to pay nearly $300 million by EU over ‘illegal tax advantage’"<ref>{{cite web |title=Amazon is ordered to pay nearly $300 million by EU over ‘illegal tax advantage’ |url=https://www.cnbc.com/2017/10/04/amazon-eu-tax-bill-luxembourg-deal.html |website=cnbc.com |accessdate=1 October 2020}}</ref>
 
|-
 
| 2017 || October 11 || Product || Amazon releases Kindle Oasis, a waterproof audible-integrated e-reader.<ref>{{cite web|title=Amazon reveals waterproof, audiobook-enabled Kindle|url=http://www.wired.co.uk/article/kindle-oasis-uk-release-price|website=wired.co.uk|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon introduces a waterproof Kindle Oasis with a seven-inch screen and Audible playback|url=https://techcrunch.com/2017/10/11/amazon-introduces-a-waterproof-kindle-oasis-with-a-seven-inch-screen-and-audible-playback/|website=techcrunch.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon finally makes a waterproof Kindle, after 10 years of Kindles|url=https://www.theverge.com/2017/10/11/16453860/new-amazon-oasis-kindle-waterproof-10th-anniversary|website=theverge.com|accessdate=28 April 2018}}</ref>
 
|-
 
| 2017 || October 24 || Service || Amazon announces its Business Prime Shipping, a new paid membership program aimed at multi-user businesses in the United States and {{w|Germany}}.<ref>{{cite web|title=Amazon takes on office supply retailers with launch of Business Prime Shipping|url=https://techcrunch.com/2017/10/24/amazon-takes-on-office-supply-retailers-with-launch-of-business-prime-shipping/|website=techcrunch.com|accessdate=28 April 2018}}</ref>
 
|-
 
| 2017 || October 25 || Service || Amazon launches Amazon Key, allowing delivery drivers leave packages inside customers' front doors.  Available for Prime members, the new device unlocks the front door for package delivery and other trusted services, and is paired with the Amazon Cloud Cam, a $120 internet-connected security camera built by the company.<ref>{{cite web|title=Amazon Key is a new service that lets couriers unlock your front door|url=https://www.theverge.com/2017/10/25/16538834/amazon-key-in-home-delivery-unlock-door-prime-cloud-cam-smart-lock|website=theverge.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=New service gives Amazon a Key to your house for deliveries|url=https://www.seattletimes.com/business/amazon/amazon-adds-in-home-delivery-option-with-key-service-and-security-camera/|website=seattletimes.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon will start delivering packages into the homes of Prime members|url=https://www.recode.net/2017/10/25/16538828/amazon-key-in-home-delivery-prime-camera-lock|website=recode.net|accessdate=28 April 2018}}</ref>
 
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| 2017 || October 25 || Personnel || Amazon reveals having 541,900 employees in the third quarter, up from a little more than 300,000 in the same period a year earlier.<ref>{{cite web|title=Amazon now has more than 500,000 employees|url=http://money.cnn.com/2017/10/26/technology/business/amazon-earnings/index.html|website=money.cnn.com|accessdate=28 April 2018}}</ref>
 
|-
 
| 2017 || November 1 || || "Amazon adds an AR shopping feature to its iOS app"<ref>{{cite web |title=Amazon adds an AR shopping feature to its iOS app |url=https://techcrunch.com/2017/11/01/amazon-adds-an-ar-shopping-feature-to-its-ios-app/ |website=techcrunch.com |accessdate=1 October 2020}}</ref>
 
|-
 
| 2017 || November 13 || || Amazon closes an estimated US$250 million deal to acquire global TV rights to {{w|The Lord of the Rings}}, based on the fantasy novels by {{w|J.R.R. Tolkien}}. The series would be produced by Amazon Studios in cooperation with the [[w:The Tolkien Trust|Tolkien Estate and Trust]], {{w|HarperCollins}}, and {{w|New Line Cinema}}, a division of {{w|Warner Bros.}}, which produced the movie franchise.<ref>{{cite web|title=Amazon is making a ‘Lord of the Rings’ prequel series|url=https://techcrunch.com/2017/11/13/amazon-is-making-a-lord-of-the-rings-prequel-series/|website=techcrunch.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon Sets ‘The Lord of the Rings’ TV Series In Mega Deal With Multi-Season Commitment|url=http://deadline.com/2017/11/amazon-the-lord-of-the-rings-tv-series-multi-season-commitment-1202207065/|website=deadline.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Why Amazon Just Spent a Fortune to Turn Lord of the Rings Into TV|url=https://www.theatlantic.com/business/archive/2017/11/amazon-and-the-myth-of-moneyball-media/545792/|website=theatlantic.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Lord of the Rings TV series gets multi-season order at Amazon|url=http://ew.com/tv/2017/11/13/lord-of-the-rings-tv-series/|website=ew.com|accessdate=28 April 2018}}</ref>
 
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| 2017 || November 27 || Product || Amazon announces Amazon Sumerian, a platform for developers to build and host {{w|virtual reality}}, {{w|augmented reality}}, and 3D apps quickly and with minimal coding, for smartphones and tablets, head-based displays, digital signage and web browsers.<ref>{{cite web|title=AWS launches Amazon Sumerian to build AR, VR and 3D apps quickly|url=https://techcrunch.com/2017/11/27/aws-announces-amazon-sumerian-for-building-ar-vr-and-3d-apps-quickly/|website=techcrunch.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon Takes a Trip In Virtual and Augmented Reality|url=http://fortune.com/2017/11/27/amazon-virtual-reality-augmented-sumerian/|website=fortune.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon Expands Its Influence On Video Infrastructure, Releases Publisher Workflow Tools|url=https://adexchanger.com/digital-tv/amazon-expands-influence-video-infrastructure-releases-publisher-workflow-tools/|website=adexchanger.com|accessdate=28 April 2018}}</ref>
 
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| 2017 || December 4 || International expansion ||  Amazon offically launches in {{w|Australia}}, expanding the local online product range to more than 20 consumer categories, including books, computers, music, clothing, accessories, home improvement, consumer electronics, kitchen goods and baby products.<ref>{{cite web|title=Amazon Marketplace launches in Australia, local retailers brace for onslaught|url=http://www.abc.net.au/news/2017-12-05/amazon-launches-australian-service-threatens-local-retailers/9225160|website=abc.net.au|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon Opened In Australia, And Nothing Has Changed -- Yet|url=https://www.forbes.com/sites/salvatorebabones/2017/12/05/amazon-opened-in-australia-and-nothing-has-changed-yet/#19dcf060677d|website=forbes.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon Australia’s prices are not that great|url=http://www.news.com.au/finance/business/retail/amazon-australias-prices-are-not-that-great/news-story/385655d519de46528b08712e61167afc|website=news.com.au|accessdate=28 April 2018}}</ref>
 
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| 2017 || December 22 || Acquisition || Amazon acquires smart camera and doorbell startup Blink, a venture-capital backed company that makes home security cameras.<ref>{{cite web|title=Amazon buys smart camera and doorbell startup Blink|url=https://www.theverge.com/circuitbreaker/2017/12/22/16810516/amazon-blink-acquisition-smart-camera-doorbell-company|website=theverge.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon is one step closer to making deliveries inside your home|url=https://qz.com/1164279/amazon-amzn-buys-blink-bringing-it-closer-to-delivering-inside-your-home/|website=qz.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon acquires connected camera and doorbell startup Blink|url=https://techcrunch.com/2017/12/22/amazon-acquires-connected-camera-and-doorbell-startup-blink/|website=techcrunch.com|accessdate=28 April 2018}}</ref>
 
|-
 
| 2018 || January 19 || || "Amazon raises monthly Prime price in US"<ref>{{cite web |title=Amazon raises monthly Prime price in US |url=https://www.bbc.com/news/business-42753879 |website=bbc.com |accessdate=1 October 2020}}</ref>
 
|-
 
| 2018 || January 22 || || "Amazon's first checkout-free grocery store opens"<ref>{{cite web |title=Amazon's first checkout-free grocery store opens on Monday |url=https://www.theguardian.com/business/2018/jan/21/amazons-first-automated-store-opens-to-public-on-monday |website=theguardian.com |accessdate=1 October 2020}}</ref>
 
|-
 
| 2018 || January 30 || Partnership || Amazon, {{w|Berkshire Hathaway}} and {{w|JPMorgan Chase}} announce partnership to form a not-for-profit health care venture to lower health care costs for their employees in the {{w|United States}}. According to the companies, the initial focus of the independent company would be on technology that will provide their employees and their families with simplified and high-quality health care at accessible costs.<ref>{{cite web|title=Amazon, Berkshire Hathaway, JPMorgan Chase Partner to Shake Up Health Care Industry|url=http://variety.com/2018/biz/news/amazon-jeff-bezos-berkshire-hathaway-warren-buffet-jp-morgan-health-care-1202681473/|website=variety.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon, Berkshire, JPMorgan Link Up to Form New Health-Care Company|url=https://www.bloomberg.com/news/articles/2018-01-30/amazon-berkshire-jpmorgan-to-set-up-a-health-company-for-staff|website=bloomberg.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Amazon, Berkshire Hathaway and J.P. Morgan Are Forming a Non-Profit Health Care Venture|url=http://fortune.com/2018/01/30/amazon-berkshire-hathaway-jpmorgan-nonprofit-healthcare/|website=http://fortune.com|accessdate=28 April 2018}}</ref>
 
|-
 
| 2018 || February 9 || || "Amazon to Launch Delivery Service That Would Vie With FedEx, UPS"<ref>{{cite web |title=Amazon to Launch Delivery Service That Would Vie With FedEx, UPS |url=https://www.wsj.com/articles/amazon-to-launch-delivery-service-that-would-vie-with-fedex-ups-1518175920 |website=wsj.com |accessdate=1 October 2020}}</ref>
 
|-
 
| 2018 || February 27 || || "Amazon buys smart doorbell maker Ring for a reported $1 billion"<ref>{{cite web |title=Amazon buys smart doorbell maker Ring for a reported $1 billion |url=https://www.cnbc.com/2018/02/27/amazon-buys-ring-the-smart-door-bell-maker-it-backed-through-alexa-fund.html |website=cnbc.com |accessdate=1 October 2020}}</ref>
 
|-
 
| 2018 || March 2 || || "After weeks of silence, Amazon's retail team informed Nest employees on a conference call late last year that it would not list any of the newer Nest products recently announced by the company, according to a person familiar with the call. The products in question include the latest Nest thermostat and the Nest Secure home security system, among others."<ref>{{cite web |title=Amazon will stop selling Nest smart home devices, escalating its war with Google |url=https://www.businessinsider.com/amazon-wont-sell-nest-products-from-google-2018-3 |website=businessinsider.com |accessdate=1 October 2020}}</ref>
 
|-
 
| 2018 || March 6 || || {{w|Jeff Bezos}} is formally designated the wealthiest person in the world, with a registered net worth of $112 billion by ''{{w|Forbes}}'', becoming the first [[w:billionaire|centi-billionaire]].<ref>{{cite web|title=As Trump slumps down Forbes annual list of billionaires, Bezos rises to the top|url=https://www.nbcnews.com/business/business-news/trump-slumps-down-forbes-annual-list-billionaires-bezos-rises-top-n854141|website=nbcnews.com|accessdate=28 April 2018}}</ref><ref>{{cite web|title=Jeff Bezos Had a Record-Breaking One-Year Net Worth Jump|url=http://fortune.com/2018/03/09/jeff-bezos-net-worth-jump/|website=fortune.com|accessdate=28 April 2018}}</ref>
 
|-
 
| 2018 || March 9 || || "Amazon adds follow-up mode for Alexa to let you make back-to-back requests"<ref>{{cite web |title=Amazon adds follow-up mode for Alexa to let you make back-to-back requests |url=https://www.theverge.com/2018/3/9/17101330/amazon-alexa-follow-up-mode-back-to-back-requests |website=theverge.com |accessdate=12 October 2020}}</ref>
 
|-
 
| 2018 || March 12 || || "Amazon now lets you place calls through Alexa-enabled tablets"<ref>{{cite web |title=Amazon now lets you place calls through Alexa-enabled tablets |url=https://www.theverge.com/2018/3/12/17109418/amazon-alexa-calls-messages-tablets-fire-ipads |website=theverge.com |accessdate=12 October 2020}}</ref>
 
|-
 
| 2018 || March 20 || Financial || "Amazon.com AMZN.O became the second most valuable publicly listed U.S. company on Tuesday, surpassing Google parent Alphabet Inc GOOGL.O for the first time."<ref>{{cite web |title=Amazon is now second most valuable U.S.-listed company, tops Alphabet |url=https://www.reuters.com/article/us-amazon-com-stocks-alphabet-idUSKBN1GW318 |website=reuters.com |accessdate=12 October 2020}}</ref>
 
|-
 
| 2018 || March 22 || || "Amazon is issued patent for delivery drones that can react to screaming voices, flailing arms"<ref>{{cite web |title=Amazon is issued patent for delivery drones that can react to screaming voices, flailing arms |url=https://www.washingtonpost.com/news/the-switch/wp/2018/03/22/amazon-issued-patent-for-delivery-drones-that-can-react-to-screaming-flailing-arms/ |website=washingtonpost.com}}</ref> 
 
|-
 
| 2018 || April 16 || || "Amazon warehouse workers skip bathroom breaks to keep their jobs, says report"<ref>{{cite web |title=Amazon warehouse workers skip bathroom breaks to keep their jobs, says report |url=https://www.theverge.com/2018/4/16/17243026/amazon-warehouse-jobs-worker-conditions-bathroom-breaks |website=theverge.com |accessdate=12 October 2020}}</ref>
 
|-
 
| 2018 || April 17 || || "Amazon Launches the International Shopping Experience in the Amazon Shopping App"<ref>{{cite web |title=Amazon Launches the International Shopping Experience in the Amazon Shopping App |url=https://www.businesswire.com/news/home/20180417005209/en/Amazon-Launches-the-International-Shopping-Experience-in-the-Amazon-Shopping-App |website=businesswire.com |accessdate=12 October 2020}}</ref>
 
|-
 
| 2018 || April 18 || || "Amazon Prime Has More Than 100 Million Members"<ref>{{cite web |title=Amazon Prime Has More Than 100 Million Members |url=https://www.wsj.com/articles/amazon-prime-has-more-than-100-million-members-1524088630 |website=wsj.com |accessdate=12 October 2020}}</ref>
 
|-
 
| 2018 || April 26 || || "Amazon is now selling home security services, including installations and no monthly fees"<ref>{{cite web |title=Amazon is now selling home security services, including installations and no monthly fees |url=https://techcrunch.com/2018/04/26/amazon-is-now-selling-home-security-services-including-installations-and-no-monthly-fees/ |website=techcrunch.com |accessdate=12 October 2020}}</ref>
 
|-
 
| 2018 || May 5 || || "Jeff Bezos says Amazon is not his 'most important work.' It's this secretive rocket company that toils in the Texas desert."<ref>{{cite web |title=Jeff Bezos says Amazon is not his 'most important work.' It's this secretive rocket company that toils in the Texas desert. |url=https://www.businessinsider.com/jeff-bezos-blue-origin-rocket-company-most-important-2018-4 |website=businessinsider.com |accessdate=12 October 2020}}</ref> 
 
|-
 
| 2018 || May 9 || Competition || "Walmart buys Flipkart for $16 billion, shifts battle with Amazon to India"<ref>{{cite web |title=Walmart buys Flipkart for $16 billion, shifts battle with Amazon to India |url=https://www.livemint.com/Companies/PltclXOj0whPWMGUFWqs9O/Walmart-buys-controlling-stake-in-Flipkart-for-16-billion.html |website=livemint.com}}</ref>
 
|-
 
| 2018 || May 15 || || "Amazon is moving into blockchain with a new partnership"<ref>{{cite web |title=Amazon is moving into blockchain with a new partnership |url=https://www.cnbc.com/2018/05/15/amazon-is-moving-into-blockchain-with-a-new-partnership.html |website=cnbc.com |accessdate=12 October 2020}}</ref>
 
|-
 
| 2018 || May 25 || || "Woman says her Amazon device recorded private conversation, sent it out to random contact"<ref>{{cite web |title=Woman says her Amazon device recorded private conversation, sent it out to random contact |url=https://www.kiro7.com/news/local/woman-says-her-amazon-device-recorded-private-conversation-sent-it-out-to-random-contact/755507974/ |website=kiro7.com |accessdate=12 October 2020}}</ref>
 
|-
 
| 2018 || June 19 || Acquisition || "Amazon on Tuesday announced Alexa for Hospitality, a new program that lets hotel chains place Amazon Echo devices in guest rooms."<ref>{{cite web |title=Amazon is bringing its Echo devices to hotel rooms across the country, starting with Marriott |url=https://www.businessinsider.com/amazon-echo-alexa-hotel-rooms-marriott-2018-6 |website=businessinsider.com |accessdate=12 October 2020}}</ref>
 
|-
 
| 2018 || June 21 || || "Amazon Workers Demand Jeff Bezos Cancel Face Recognition Contracts With Law Enforcement"<ref>{{cite web |title=Amazon Workers Demand Jeff Bezos Cancel Face Recognition Contracts With Law Enforcement |url=https://gizmodo.com/amazon-workers-demand-jeff-bezos-cancel-face-recognitio-1827037509 |website=gizmodo.com |accessdate=12 October 2020}}</ref>
 
|-
 
| 2018 || June 26 || || Amazon adds voice control to its [[w:Amazon Alexa|Alexa]] {{w|iOS}} app allowing users to control the app with their voices.<ref>{{cite web |title=Amazon adds voice control to its Alexa iOS app |url=https://www.theverge.com/2018/6/26/17507780/amazon-alexa-ios-app-voice-control-feature-now-available |website=theverge.com |accessdate=12 October 2020}}</ref><ref>{{cite web |title=Amazon’s Alexa app for iOS finally gets voice control |url=https://techcrunch.com/2018/06/26/amazons-alexa-app-for-ios-finally-gets-voice-control/ |website=techcrunch.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon Alexa iOS adds voice control |url=https://www.cnet.com/news/amazon-alexa-ios-adds-voice-control/ |website=cnet.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2018 || June 28 || Acquisition || "Amazon Buys Online Pharmacy PillPack for $1 Billion"<ref>{{cite web |title=Amazon Buys Online Pharmacy PillPack for $1 Billion |url=https://www.wsj.com/articles/amazon-to-buy-online-pharmacy-pillpack-1530191443 |website=wsj.com |accessdate=12 October 2020}}</ref>
 
|-
 
| 2018 || July 18 || || "Amazon.com's AMZN.O stock market value reached $900 billion on Wednesday for the first time, marking a major milestone in its 21-year trajectory as a publicly listed company and threatening to dislodge Apple AAPL.O as Wall Street's most valuable jewel."<ref>{{cite web |title=Amazon.com's stock market value hits $900 billion, threatens Apple |url=https://www.reuters.com/article/us-usa-stocks-amazon-idUSKBN1K82C0 |website=reuters.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || August 8 || || "Amazon Introduces Grocery Pickup in as Little as 30 Minutes from Select Whole Foods Market Stores"<ref>{{cite web |title=Amazon Introduces Grocery Pickup in as Little as 30 Minutes from Select Whole Foods Market Stores |url=https://www.businesswire.com/news/home/20180807006027/en/Amazon-Introduces-Grocery-Pickup-in-as-Little-as-30-Minutes%C2%A0from-Select-Whole-Foods-Market-Stores |website=businesswire.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || August 15 || || "Amazon Alexa completes tie-up with Microsoft Cortana almost a year after deal"<ref>{{cite web |title=Amazon Alexa completes tie-up with Microsoft Cortana almost a year after deal |url=https://www.cnbc.com/2018/08/15/amazon-and-microsoft-launch-alexa-and-cortana-integration-.html |website=cnbc.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || August 22 || || "Walmart’s latest move to compete with Amazon is a Kobo ebook and audiobook store"<ref>{{cite web |title=Walmart’s latest move to compete with Amazon is a Kobo ebook and audiobook store |url=https://www.theverge.com/2018/8/22/17769224/walmart-kobo-e-book-audiobook-store-amazon-kindle-audible |website=theverge.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || August 22 || || "Amazon  announced this morning a further investment in voice technology with an expansion of its Alexa Fund Fellowship to 14 new universities, up from only 4 in 2017, the Fellowship’s first year."<ref>{{cite web |title=Amazon expands its Alexa Fund Fellowship to a total of 18 universities, up from 4 last year |url=https://techcrunch.com/2018/08/22/amazon-expands-its-alexa-fund-fellowship-to-a-total-of-18-universities-up-from-4-last-year/ |website=techcrunch.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || August 29 || || "Amazon Pay has acquired personal assistant platform Tapzo, its first such deal in India, in a bid to build on and widen the scope of its payment offering."<ref>{{cite web |title=Amazon Pay acquires personal assistant platform Tapzo |url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/amazon-pay-acquires-personal-assistant-platform-tapzo/articleshow/65586652.cms |website=economictimes.indiatimes.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || August 30 || || "Amazon India starts small pilot for mobile site in Hindi "<ref>{{cite web |title=Amazon India starts small pilot for mobile site in Hindi|url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/amazon-india-starts-small-pilot-for-mobile-site-in-hindi/articleshow/65601781.cms |website=economictimes.indiatimes.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || September 4 || || "Amazon has become the second company to be valued by Wall Street at $1tn, a matter of weeks after Apple reached the milestone first."<ref>{{cite web |title=Amazon becomes world's second company to be valued at $1tn |url=https://www.theguardian.com/technology/2018/sep/04/amazon-becomes-worlds-second-1tn-company |website=theguardian.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || September 5 || || "Bernie Sanders introduces ‘Stop BEZOS’ bill to tax Amazon for underpaying workers"<ref>{{cite web |title=Bernie Sanders introduces ‘Stop BEZOS’ bill to tax Amazon for underpaying workers |url=https://www.theverge.com/2018/9/5/17819450/bernie-sanders-stop-bezos-amazon-worker-pay-corporate-welfare-tax-bill |website=theverge.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || September 17 || || "Amazon launches Storefronts to give 20K small businesses a bigger spotlight"<ref>{{cite web |title=Amazon launches Storefronts to give 20K small businesses a bigger spotlight |url=https://techcrunch.com/2018/09/17/amazon-launches-storefronts-to-give-20k-small-businesses-a-bigger-spotlight/ |website=techcrunch.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || September 18 || || "Audi partners with Amazon and Electrify America to help kickstart its EV ecosystem"<ref>{{cite web |title=Audi partners with Amazon and Electrify America to help kickstart its EV ecosystem |url=https://techcrunch.com/2018/09/17/audi-partners-with-amazon-and-electrify-america-to-help-kickstart-its-ev-ecosystem/ |website=techcrunch.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || September 21 || || "Amazon debuts its new Alexa smart home & car devices"<ref>{{cite web |title=Amazon debuts its new Alexa smart home & car devices |url=https://internetofbusiness.com/amazon-unveils-its-new-alexa-smart-home-car-devices/ |website=internetofbusiness.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || September 27 || || "Amazon Invests in Start-Up Company to Deliver Prefabricated Homes"<ref>{{cite web |title=Amazon Invests in Start-Up Company to Deliver Prefabricated Homes |url=https://www.archdaily.com/902855/amazon-invests-in-home-building-start-up-plant-prefab |website=archdaily.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || October 2 || || "Amazon raises minimum wage to $15 for all US employees"<ref>{{cite web |title=Amazon raises minimum wage to $15 for all US employees |url=https://www.cnbc.com/2018/10/02/amazon-raises-minimum-wage-to-15-for-all-us-employees.html |website=cnbc.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || October 5 || Security || "China planted chips in Apple and Amazon servers, report claims"<ref>{{cite web |title=China planted chips in Apple and Amazon servers, report claims |url=https://www.theguardian.com/technology/2018/oct/04/china-planted-chips-on-apple-and-amazon-servers-report-claims |website=theguardian.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || October 10 || || "Amazon scraps secret AI recruiting tool that showed bias against women"<ref>{{cite web |title=Amazon scraps secret AI recruiting tool that showed bias against women |url=https://www.reuters.com/article/us-amazon-com-jobs-automation-insight-idUSKCN1MK08G |website=reuters.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || October 10 || || "Amazon Files for Patent to Detect User Illness and Emotional State by Analyzing Voice Data"<ref>{{cite web |title=Amazon Files for Patent to Detect User Illness and Emotional State by Analyzing Voice Data |url=https://voicebot.ai/2018/10/10/amazon-files-for-patent-to-detect-illness-by-analyzing-voice-data/ |website=voicebot.ai |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || October 26 || || "Microsoft overtakes Amazon as second most valuable US company"<ref>{{cite web |title=Microsoft overtakes Amazon as second most valuable US company |url=https://thehill.com/policy/technology/413368-microsoft-overtakes-amazon-as-second-most-valuable-us-company |website=thehill.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || October 29 || || "Amazon Announces $100 Million Donated to Charities through AmazonSmile"<ref>{{cite web |title=Amazon Announces $100 Million Donated to Charities through AmazonSmile |url=https://apnews.com/press-release/pr-businesswire/80db3714d0da467db0fffe08942fb45c |website=apnews.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || November 7 || || "Amazon launches Echo and Alexa in Mexico"<ref>{{cite web |title=Amazon launches Echo and Alexa in Mexico |url=https://www.theverge.com/circuitbreaker/2018/11/7/18074158/amazon-alexa-echo-mexico-release-date |website=theverge.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || November 9 || Partnership || "Amazon strikes deal with Apple to sell iPhones, iPads"<ref>{{cite web |title=Amazon strikes deal with Apple to sell iPhones, iPads |url=https://www.reuters.com/article/us-amazon-com-apple-idUSKCN1NE2HV |website=reuters.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || November 14 || || "Judge orders Amazon to turn over Echo recordings in double murder case"<ref>{{cite web |title=Judge orders Amazon to turn over Echo recordings in double murder case |url=https://techcrunch.com/2018/11/14/amazon-echo-recordings-judge-murder-case/ |website=techcrunch.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || November 21 || Security || "Amazon hit with major data breach days before Black Friday"<ref>{{cite web |title=Amazon hit with major data breach days before Black Friday |url=https://www.theguardian.com/technology/2018/nov/21/amazon-hit-with-major-data-breach-days-before-black-friday |website=theguardian.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || November 28 || || "Amazon launches an automated labeling service for its SageMaker machine learning tool"<ref>{{cite web |title=Amazon launches an automated labeling service for its SageMaker machine learning tool |url=https://techcrunch.com/2018/11/28/amazon-launches-an-automated-labeling-service-for-its-sagemaker-machine-learning-tool/ |website=techcrunch.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || December 21 || || "Amazon Air expands with 10 more cargo aircraft, bringing fleet to 50 planes"<ref>{{cite web |title=Amazon Air expands with 10 more cargo aircraft, bringing fleet to 50 planes |url=https://techcrunch.com/2018/12/21/amazon-air-expands-with-10-more-cargo-aircraft-bringing-fleet-to-50-planes/ |website=techcrunch.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2018 || Fourth quarter || || "Amazon on Thursday reported record profits of $3 billion on revenue of $72.4 billion for the fourth quarter."<ref>{{cite web |title=Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018 |url=https://www.geekwire.com/2019/amazons-big-new-business-heres-much-advertising-revenue-company-generated-2018/ |website=geekwire.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2019 || January 4 || || Amazon announces having sold 100 million Alexa devices.<ref>{{cite web |title=Amazon has sold more than 100 million Alexa devices |url=https://www.cnet.com/news/amazon-has-sold-more-than-100-million-alexa-devices/ |website=cnet.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=AMAZON SAYS 100 MILLION ALEXA DEVICES HAVE BEEN SOLD — WHAT’S NEXT? |url=https://www.theverge.com/2019/1/4/18168565/amazon-alexa-devices-how-many-sold-number-100-million-dave-limp |website=theverge.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2019 || January 4 || || "Amazon debuts Showroom, a visual shopping experience for home furnishings"<ref>{{cite web |title=Amazon debuts Showroom, a visual shopping experience for home furnishings |url=https://techcrunch.com/2019/01/04/amazon-debuts-showroom-a-visual-shopping-experience-for-home-furnishings/ |website=techcrunch.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2019 || January 7 || Competition || "Kroger, Microsoft Create Futuristic Grocery Store"<ref>{{cite web |title=Kroger, Microsoft Create Futuristic Grocery Store. Amazon, Take Note |url=https://www.bloomberg.com/news/articles/2019-01-07/kroger-microsoft-create-futuristic-grocery-store-amazon-take-note |website=bloomberg.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2019 || January 8 || || "Amazon becomes world's most valuable public company"<ref>{{cite web |title=Amazon becomes world's most valuable public company |url=https://www.bbc.com/news/business-46793466 |website=bbc.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2019 || January 10 || || "Amazon launches new IMDb that has free movies, shows"<ref>{{cite web |title=AMAZON LAUNCHES NEW IMDB THAT HAS FREE MOVIES, SHOWS |url=https://adage.com/article/digital/amazon-s-release-imdb-free-movies-shows/316204 |website=adage.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2019 || January 15 || Competition || "Microsoft and Walgreens join forces to take on Amazon in health care"<ref>{{cite web |title=Microsoft and Walgreens join forces to take on Amazon in health care |url=https://edition.cnn.com/2019/01/15/investing/microsoft-walgreens-health-care-partnership-amazon/index.html |website=edition.cnn.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2019 || January 23 || || "Amazon has revealed a new autonomous-delivery robot named 'Scout'"<ref>{{cite web |title=Amazon has revealed a new autonomous-delivery robot named 'Scout' |url=https://www.businessinsider.com/amazon-reveals-delivery-robot-scout-2019-1 |website=businessinsider.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2019 || January 25 || || "Amazon facial-identification software used by police falls short on tests for accuracy and bias, new research finds"<ref>{{cite web |title=Amazon facial-identification software used by police falls short on tests for accuracy and bias, new research finds |url=https://www.washingtonpost.com/technology/2019/01/25/amazon-facial-identification-software-used-by-police-falls-short-tests-accuracy-bias-new-research-finds/ |website=washingtonpost.com |accessdate=13 October 2020}}</ref>
 
|-
 
| 2019 || January 31 || || Amazon Alexa skill count surpasses 80,000 worldwide.<ref>{{cite web |title=Amazon Announces 80,000 Alexa Skills Worldwide and Jeff Bezos Earnings Release Quote Focuses Solely on Alexa Momentum |url=https://voicebot.ai/2019/01/31/amazon-announces-80000-alexa-skills-worldwide-and-jeff-bezos-earnings-release-quote-focuses-solely-on-alexa-momentum/ |website=voicebot.ai |accessdate=13 October 2020}}</ref>
 
|-
 
| 2019 || February 4 || Leadership || "Former Walmart executive Rosalind Brewer joins Amazon board"<ref>{{cite web |title=Former Walmart executive Rosalind Brewer joins Amazon board |url=https://www.seattletimes.com/business/amazon/former-walmart-executive-rosalind-brewer-joins-amazon-board/ |website=seattletimes.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || February 7 || || Amazon invests in California-based self-driving vehicle startup Aurora, as part of the firm's recent US$530 million funding round.<ref>{{cite web |title=Amazon invests in self-driving vehicle startup Aurora |url=https://edition.cnn.com/2019/02/07/tech/amazon-autonomous-vehicles/index.html |website=edition.cnn.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon's autonomous vehicle strategy is becoming clearer |url=https://www.businessinsider.com/amazon-aurora-self-driving-tech-investment-2019-2 |website=businessinsider.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Amazon invests in a self-driving car startup |url=https://www.engadget.com/2019-02-07-amazon-invests-in-self-driving-car-startup-aurora.html |website=engadget.com |accessdate=21 October 2020}}</ref>
 
|-
 
| 2019 || February 11 || || "Amazon announced today that it has signed an agreement to acquire eero, a company that offers products and services for high-performing, reliable, and simple home WiFi"<ref>{{cite web |title=Amazon to Acquire eero to Help Customers Better Connect Smart Home Devices |url=https://www.businesswire.com/news/home/20190211005750/en/Amazon-to-Acquire-eero-to-Help-Customers-Better-Connect-Smart-Home-Devices |website=businesswire.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || February 14 || || "Amazon has partnered with Western Union to set up a service called PayCode, which lets people shop and pay for Amazon items using local currencies that would not have been accepted on the site before, starting with services in 10 countries: Chile, Columbia, Hong Kong, Indonesia, Kenya, Malaysia, Peru, Philippines, Taiwan and Thailand."<ref>{{cite web |title=Amazon, Western Union debut PayCode to sell goods in emerging markets and let shoppers pay in cash |url=https://techcrunch.com/2019/02/14/amazon-westernunion-debut-paycode-for-emerging-market-shoppers-to-pay-for-items-in-cash/ |website=techcrunch.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || February 19 || || "Amazon pledges 50% net-zero carbon shipments by 2030"<ref>{{cite web |title=Amazon pledges 50% net-zero carbon shipments by 2030 |url=https://www.supplychaindive.com/news/amazon-pledges-50-net-zero-carbon-shipments-by-2030/548674/ |website=supplychaindive.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || February 21 || || "Amazon announced it will bring computer science courses to more than 1,000 high schools in all 50 states and the District of Columbia."<ref>{{cite web |title=Amazon to fund computer science courses in over 1,000 US high schools |url=https://techcrunch.com/2019/02/21/amazon-to-fund-computer-science-courses-in-over-1000-u-s-high-schools/ |website=techcrunch.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || February 25 || || "Former PepsiCo chief Indra Nooyi elected to Amazon board"<ref>{{cite web |title=Former PepsiCo chief Indra Nooyi elected to Amazon board |url=https://www.ft.com/content/b9547872-3947-11e9-b856-5404d3811663 |website=ft.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || March 6 || || Amazon announces it would close all of its 87 pop-up locations in the United States.<ref>{{cite web |title=Amazon to close all of its 87 pop-up stores in the US beginning in April |url=https://www.cnbc.com/2019/03/06/amazon-to-close-all-of-its-pop-up-stores-in-the-us.html |website=cnbc.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || March 6 || || Amazon, J.P. Morgan and Berkshire Hathaway announce Haven as a joint health-care venture.<ref>{{cite web |title=Amazon’s joint health-care venture finally has a name: Haven |url=https://www.cnbc.com/2019/03/06/amazon-jp-morgan-berkshire-hathaway-health-care-venture-named-haven.html |website=cnbc.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=AMAZON'S JOINT HEALTH-CARE VENTURE FINALLY HAS A NAME: HAVEN |url=https://www.healthleadersmedia.com/strategy/amazons-joint-health-care-venture-finally-has-name-haven |website=healthleadersmedia.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Amazon’s healthcare joint venture has a name — Haven — and website revealing details on initiative |url=https://www.geekwire.com/2019/amazons-healthcare-joint-venture-name-haven-website-revealing-details-initiative/ |website=geekwire.com |accessdate=21 October 2020}}</ref> 
 
|-
 
| 2019 || March 7 || || Amazon announces Amazon Amplify, a program aimed to increase women in [[w:Science, technology, engineering, and mathematics|STEM]] (science, technology, engineering and mathematics) roles.<ref>{{cite web |title=Amazon unveils strategy to increase women in STEM roles |url=https://www.personneltoday.com/hr/amazon-unveils-strategy-to-increase-women-in-stem-roles/ |website=personneltoday.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon reveals funding scheme to get more women into tech |url=https://www.linkedin.com/pulse/amazon-reveals-funding-scheme-get-more-women-tech-polina-muscalu/ |website=linkedin.com |accessdate=21 October 2020}}</ref>
 
|-
 
| 2019 || March 7 || || "Amazon invests in Seattle startup Jargon, a voice application content platform for developers"<ref>{{cite web |title=Amazon invests in Seattle startup Jargon, a voice application content platform for developers |url=https://www.geekwire.com/2019/amazon-invests-seattle-startup-jargon-voice-application-content-platform-developers/ |website=geekwire.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || March 12 || || "Amazon eases price restrictions on third-party vendors"<ref>{{cite web |title=Amazon eases price restrictions on third-party vendors |url=https://www.ft.com/content/3beea4a6-445b-11e9-b168-96a37d002cd3 |website=ft.com |accessdate=14 October 2020}}</ref> "Amazon will no longer dictate how sellers price their products"<ref>{{cite web |title=Amazon will no longer dictate how sellers price their products |url=https://edition.cnn.com/2019/03/11/tech/amazon-price-stipulations/index.html |website=edition.cnn.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || March 12 || || "Eero is now officially part of Amazon, pledges to keep network data private"<ref>{{cite web |title=Eero is now officially part of Amazon, pledges to keep network data private |url=https://www.theverge.com/2019/3/12/18261081/amazon-buys-eero-official-keeps-privacy-policy |website=theverge.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || March 13 || || "Amazon removes books promoting autism cures and vaccine misinformation"<ref>{{cite web |title=Amazon removes books promoting autism cures and vaccine misinformation |url=https://www.nbcnews.com/tech/internet/amazon-removes-books-promoting-autism-cures-vaccine-misinformation-n982576 |website=nbcnews.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || April 3 || Privacy || "Facebook user data exposed on Amazon cloud computing servers"<ref>{{cite web |title=Facebook user data exposed on Amazon cloud computing servers |url=https://www.ft.com/content/91587548-5644-11e9-91f9-b6515a54c5b1 |website=ft.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || April 3 || || "Amazon.com should share web domain name rights, Brazil says"<ref>{{cite web |title=Amazon.com should share web domain name rights, Brazil says |url=https://www.reuters.com/article/us-amazon-com-brazil-idUSKCN1RF2T7 |website=reuters.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || April 9 || || "Amazon Alexa now offers long-form news coverage in addition to Flash Briefings"<ref>{{cite web |title=Amazon Alexa now offers long-form news coverage in addition to Flash Briefings |url=https://techcrunch.com/2019/04/09/amazon-alexa-now-offers-long-form-news-coverage-in-addition-to-flash-briefings/ |website=techcrunch.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || April 11 || || "Amazon reportedly employs thousands of people to listen to your Alexa conversations"<ref>{{cite web |title=Amazon reportedly employs thousands of people to listen to your Alexa conversations |url=https://edition.cnn.com/2019/04/11/tech/amazon-alexa-listening/index.html |website=edition.cnn.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || April 18 || || "Amazon launches ad-supported music service to Echo owners"<ref>{{cite web |title=Amazon launches ad-supported music service to Echo owners |url=https://techcrunch.com/2019/04/18/amazon-music-echo-ads/ |website=techcrunch.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || April 18 || Partnership || "Google & Amazon reach an agreement to bring their streaming video apps to each others’ platforms"<ref>{{cite web |title=Google & Amazon reach an agreement to bring their streaming video apps to each others’ platforms |url=https://techcrunch.com/2019/04/18/google-amazon-reach-an-agreement-to-bring-their-streaming-apps-to-each-others-platforms/ |website=techcrunch.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || April 23 || || "Starting today, Amazon Prime members in the US can have their packages delivered directly to their garages."<ref>{{cite web |title=Amazon can now leave packages safely in your garage |url=https://www.theverge.com/2019/4/23/18512509/amazon-key-for-garage-launches-us-delivery-drivers-prime |website=theverge.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || April 23 || Partnership || "Amazon expands partnership with retail company Casino Group in France"<ref>{{cite web |title=Amazon expands partnership with retail company Casino Group in France |url=https://techcrunch.com/2019/04/23/amazon-expands-partnership-with-retail-company-casino-group-in-france/ |website=techcrunch.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || April 29 || || "Amazon launches digital freight brokerage site"<ref>{{cite web |title=Amazon launches digital freight brokerage site |url=https://www.supplychaindive.com/news/amazon-digital-freight-brokerage/553661/ |website=supplychaindive.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || May 1 || || "Amazon Targets Middle East With Arabic Website"<ref>{{cite web |title=Amazon Targets Middle East With Arabic Website |url=https://www.wsj.com/articles/amazon-targets-middle-east-with-arabic-website-11556725584 |website=wsj.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || May 2 || || "Amazon makes blockchain service platform generally available"<ref>{{cite web |title=Amazon makes blockchain service platform generally available |url=https://www.supplychaindive.com/news/amazon-managed-blockchain-generally-available/553954/ |website=supplychaindive.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || May 7 || || "For the 1st time, a new Amazon Go store accepts cash as lawmakers push cashless retail bans"<ref>{{cite web |title=For the 1st time, a new Amazon Go store accepts cash as lawmakers push cashless retail bans |url=https://www.geekwire.com/2019/1st-time-new-amazon-go-store-accepts-cash-lawmakers-push-cashless-retail-bans/ |website=geekwire.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || May 9 || {{w|Customer privacy}} || A group composed of US Senators and 19 consumer and public health advocates accuses Amazon of violating children's privacy with kid-friendly smart speakers. Advocates say the kids' version of [[w:Amazon Alexa|Alexa]] doesn't forget what children tell it, even after parents try to delete the conversations.<ref>{{cite web |title=Amazon accused of violating children's privacy with kid-friendly smart speakers |url=https://www.nbcnews.com/tech/tech-news/amazon-accused-violating-children-s-privacy-kid-friendly-smart-speakers-n1003706 |website=nbcnews.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon accused of violating kids' privacy with Alexa |url=https://www.business-standard.com/article/news-ians/amazon-accused-of-violating-kids-privacy-with-alexa-119051000905_1.html |website=business-standard.com |accessdate=20 October 2020}}</ref><ref>{{cite web |title=Amazon Slammed For Putting Kids At Risk With 'Blatant Violation Of Privacy Laws' |url=https://www.forbes.com/sites/zakdoffman/2019/05/09/amazons-echo-dot-kids-accused-of-violating-privacy-laws-and-putting-kids-at-risk/#283dca3a7e5a |website=forbes.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2019 || May 15 || Competition || Amazon surpasses {{w|Walmart}} as the largest retailer worldwide.<ref>{{cite web |title=Amazon Surpasses Walmart As The World's Largest Retailer |url=https://www.forbes.com/sites/laurendebter/2019/05/15/worlds-largest-retailers-2019-amazon-walmart-alibaba/#33aa1a634171 |website=forbes.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Amazon Surpasses Walmart as World’s Largest Retailer |url=https://www.designretailonline.com/news/retail/amazon-surpasses-walmart-as-worlds-largest-retailer/ |website=designretailonline.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Amazon Surpasses Walmart As The World's Largest Retailer |url=https://flipboard.com/@forbes/amazon-surpasses-walmart-as-the-world's-largest-retailer/f-5c0ec65ba3%2Fforbes.com |website=flipboard.com |accessdate=21 October 2020}}</ref>
 
|-
 
| 2019 || May 16 || || "Warren Buffett's Berkshire Hathaway just made a $900 million bet on Amazon"<ref>{{cite web |title=Warren Buffett's Berkshire Hathaway just made a $900 million bet on Amazon |url=https://edition.cnn.com/2019/05/16/investing/buffett-amazon/index.html |website=edition.cnn.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || May 17 || || "Amazon invests in Deliveroo food courier"<ref>{{cite web |title=Amazon invests in Deliveroo food courier |url=https://www.bbc.com/news/business-48306172 |website=bbc.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || May 17 || || "Amazon now sells flight tickets in India"
 
|-
 
| 2019 || May 31 || || "Amazon To Acquire Sizmek Ad Server And DCO Business"<ref>{{cite web |title=Amazon To Acquire Sizmek Ad Server And DCO Business |url=https://www.adexchanger.com/online-advertising/amazon-to-acquire-sizmek-ad-server-and-dco-business/ |website=adexchanger.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || June 5 || || "Amazon says it has deployed more than 200,000 robotic drives globally"<ref>{{cite web |title=Amazon says it has deployed more than 200,000 robotic drives globally |url=https://techcrunch.com/2019/06/05/amazon-says-it-has-deployed-more-than-200000-robotic-drives-globally/ |website=techcrunch.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || June 11 || || "Amazon Web Services partners with George Mason on 4-year cloud degree program"<ref>{{cite web |title=Amazon Web Services partners with George Mason on 4-year cloud degree program |url=https://www.bizjournals.com/washington/news/2019/06/11/amazon-web-services-partners-with-george-mason-on.html |website=bizjournals.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || June 13 || || "Biden criticizes Amazon for not paying federal taxes in 2018"<ref>{{cite web |title=Biden criticizes Amazon for not paying federal taxes in 2018 |url=https://www.reuters.com/article/us-usa-election-biden-amazon-com-idUSKCN1TE3BZ |website=reuters.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || June 16 || || An investor group representing nearly US$10 trillion in funds accuses Amazon of lack of transparency on climate impact, along with other large companies like {{w|Facebook}} and {{w|Alibaba Group}}.<ref>{{cite web |title=Amazon accused of lack of transparency on climate impact |url=https://www.ft.com/content/2695bd00-8fa2-11e9-aea1-2b1d33ac3271 |website=ft.com |accessdate=14 October 2020}}</ref><ref>{{cite web |title=Investors say Facebook, Tesla and many other companies are hiding climate impact |url=https://www.cbsnews.com/news/climate-change-700-companies-tesla-amazon-facebook-carbon-footprint/ |website=cbsnews.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Amazon accused of lack of transparency on climate impact |url=https://www.nwcf.com/News/ArtMID/576/ArticleID/37525/Amazon-accused-of-lack-of-transparency-on-climate-impact |website=nwcf.com |accessdate=21 October 2020}}</ref>
 
|-
 
| 2019 || June 20 || || "Amazon receives US patent for surveillance as a service"<ref>{{cite web |title=Amazon wants to sell “surveillance as a service” |url=https://qz.com/1648875/amazon-receives-us-patent-for-surveillance-as-a-service/ |website=qz.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || June 27 || || "Amazon Web Services (AWS), a unit of Amazon.com Inc, said on Thursday it will bolster its presence in Latin America with an “Edge” location in Argentina, its first in the country that will help speed up use for local users."<ref>{{cite web |title=Amazon Web Services to boost Argentina presence with data 'Edge' |url=https://www.reuters.com/article/us-argentina-amazon-edge-idUSKCN1TS265 |website=reuters.com |accessdate=14 October 2020}}</ref>
 
|-
 
| 2019 || August 2 || || "Amazon Owns Nearly Half Of The Public-Cloud Infrastructure Market Worth Over $32 Billion: Report"<ref>{{cite web |title=Amazon Owns Nearly Half Of The Public-Cloud Infrastructure Market Worth Over $32 Billion: Report |url=https://www.forbes.com/sites/jeanbaptiste/2019/08/02/amazon-owns-nearly-half-of-the-public-cloud-infrastructure-market-worth-over-32-billion-report/#7bbaad8629e0 |website=forbes.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || August 7 || || "Amazon delivery robots are officially on the streets of California"<ref>{{cite web |title=Amazon delivery robots are officially on the streets of California |url=https://www.zdnet.com/article/amazon-delivery-robots-are-officially-on-the-streets-of-california/ |website=zdnet.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || August 7 || || "Amazon introduces Alexa speed controls, letting users determine how quickly voice assistant talks"<ref>{{cite web |title=Amazon introduces Alexa speed controls, letting users determine how quickly voice assistant talks |url=https://www.geekwire.com/2019/amazon-introduces-alexa-speed-controls-letting-users-determine-quickly-voice-assistant-talks/ |website=geekwire.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || August 8 || || "Schoolchildren in China work overnight to produce Amazon Alexa devices
 
This article is more than 1 year old" "Leaked documents show children as young as 16 recruited by Amazon supplier Foxconn work gruelling and illegal hours"<ref>{{cite web |title=Schoolchildren in China work overnight to produce Amazon Alexa devices |url=https://www.theguardian.com/global-development/2019/aug/08/schoolchildren-in-china-work-overnight-to-produce-amazon-alexa-devices |website=theguardian.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || August 18 || || Amazon launches a new program to donate unsold products, after reports that millions were being destroyed.<ref>{{cite web |title=Amazon is launching a new program to donate unsold products, after reports that millions were being destroyed |url=https://www.cnbc.com/2019/08/14/amazon-launches-fba-donations-program-for-unsold-inventory.html |website=cnbc.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || August 20 || || Amazon criticized by environmental groups and customers after introducing a range of plastic packaging that cannot be recycled in the {{w|United Kingdom}}.<ref>{{cite web |title=Amazon under fire for new packaging that cannot be recycled |url=https://www.theguardian.com/technology/2019/aug/20/amazon-under-fire-for-new-packaging-that-cant-be-recycled |website=theguardian.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || August 21 || || "Amazon Opens Its Largest Campus Yet"<ref>{{cite web |title=Amazon Opens Its Largest Campus Yet |url=https://www.bloomberg.com/news/articles/2019-08-21/amazon-opens-india-campus-its-largest-in-the-world |website=bloomberg.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || August 21 || || "Amazon Launches Hebrew-Language Site To Draw Israeli Sellers"<ref>{{cite web |title=Amazon Launches Hebrew-Language Site To Draw Israeli Sellers |url=https://www.pymnts.com/amazon/2019/amazon-launches-hebrew-language-site-to-draw-israeli-sellers/ |website=pymnts.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || September 4 || || "Amazon introduces Counter in France"<ref>{{cite web |title=Amazon introduces Counter in France |url=https://www.opi.net/news/region/002-europe/amazon-introduces-counter-in-france/ |website=opi.net |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || September 17 || || "Amazon launches HD music streaming"<ref>{{cite web |title=Amazon launches HD music streaming |url=https://www.bbc.com/news/entertainment-arts-49726068 |website=bbc.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || September 19 || || "Amazon orders 100,000 Rivian electric vans, will hit the road in 2021"<ref>{{cite web |title=Amazon orders 100,000 Rivian electric vans, will hit the road in 2021 |url=https://www.cnet.com/roadshow/news/amazon-rivian-electric-van-delivery-bezos-2021/ |website=cnet.com |accessdate=20 October 2020}}</ref>
 
|-
 
| 2019 || September 24 || || "Amazon launches Amazon Care, a virtual and in-person healthcare offering for employees"<ref>{{cite web |title=Amazon launches Amazon Care, a virtual and in-person healthcare offering for employees |url=https://techcrunch.com/2019/09/24/amazon-care-healthcare-service/ |website=techcrunch.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || September 25 || || "Amazon launches its first pair of smart glasses"<ref>{{cite web |title=Amazon launches its first pair of smart glasses |url=https://newatlas.com/wearables/amazo-first-smart-glasses-echo-frames/ |website=newatlas.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || September 26 || || "Amazon launches Alexa smart ring, smart glasses and earbuds"<ref>{{cite web |title=Amazon launches Alexa smart ring, smart glasses and earbuds |url=https://www.theguardian.com/technology/2019/sep/26/amazon-launches-alexa-smart-ring-smart-glasses-and-earbuds |website=theguardian.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || October 3 || || "Amazon adds Brazilian Portuguese to Alexa, launches Echo products in Brazil"<ref>{{cite web |title=Amazon adds Brazilian Portuguese to Alexa, launches Echo products in Brazil |url=https://www.digitaltveurope.com/2019/10/03/amazon-adds-brazillian-portugese-to-alexa-launches-echo-products-in-brazil/ |website=digitaltveurope.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || October 4 || || "Amazon Introduces New Invite-Only Products: Alexa-Enabled Rings And Glasses"<ref>{{cite web |title=Amazon Introduces New Invite-Only Products: Alexa-Enabled Rings And Glasses |url=https://www.forbes.com/sites/ilkerkoksal/2019/10/04/amazon-introduces-new-invite-only-products-alexa-enabled-rings-and-glasses/#3d5d023e590c |website=forbes.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || October 7 || || Amazon introduces a Kindle for kids, its first-ever e-reader aimed at children.<ref>{{cite web |title=Amazon introduces a Kindle for kids |url=https://techcrunch.com/2019/10/07/amazon-introduces-a-kindle-for-kids/ |website=techcrunch.com |accessdate=15 October 2020}}</ref><ref>{{cite web |title=Amazon announces its first-ever Kindle for kids |url=https://www.engadget.com/2019-10-07-amazon-kindle-kids-edition.html |website=engadget.com |accessdate=23 October 2020}}</ref><ref>{{cite web |title=Amazon launches Kindle e-reader aimed at children |url=https://www.theguardian.com/technology/2019/oct/07/amazon-launches-kindle-kids-edition-e-reader |website=theguardian.com |accessdate=23 October 2020}}</ref>
 
|-
 
| 2019 || October 8 || Education || "Coursera introduces Amazon Alexa Skill to support learning goals"<ref>{{cite web |title=Coursera introduces Amazon Alexa Skill to support learning goals |url=https://www.trainingjournal.com/articles/partner_article/coursera-introduces-amazon-alexa-skill-support-learning-goals |website=trainingjournal.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || October 8 || || "Over 30 civil rights groups demand an end to Amazon Ring’s police partnerships"<ref>{{cite web |title=Over 30 civil rights groups demand an end to Amazon Ring’s police partnerships |url=https://techcrunch.com/2019/10/08/over-30-civil-rights-groups-demand-an-end-to-amazon-rings-police-partnerships/ |website=techcrunch.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || October 9 || || "Amazon Launches Amazon.sg for Shoppers in Singapore"<ref>{{cite web |title=Amazon Launches Amazon.sg for Shoppers in Singapore |url=https://ftnnews.com/technology/37987-amazon-launches-amazon-sg-for-shoppers-in-singapore |website=ftnnews.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || October 10 || || "Amazon Introduces Sidewalk, A Long-range Wireless Network for IoT Devices"<ref>{{cite web |title=Amazon Introduces Sidewalk, A Long-range Wireless Network for IoT Devices |url=https://connectedremag.com/newsletter/amazons-introduces-sidewalk-a-long-range-wireless-network-for-iot-devices/ |website=connectedremag.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || October 16 || || "Amazon’s Alexa can now pay utility, phone and cable bills in India"<ref>{{cite web |title=Amazon’s Alexa can now pay utility, phone and cable bills in India |url=https://www.geekwire.com/2019/amazons-alexa-can-now-pay-utility-phone-cable-bills-india/ |website=geekwire.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || October 22 || || "Amazon introduces Fire TV and tablet app to watch customized news snippets"<ref>{{cite web |title=Amazon introduces Fire TV and tablet app to watch customized news snippets |url=https://www.androidpolice.com/2019/10/22/amazon-news-app-fire-tv/ |website=androidpolice.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || October 23 || || "BBC Launches Interactive News Service for Alexa"<ref>{{cite web |title=BBC Launches Interactive News Service for Alexa |url=https://voicebot.ai/2019/10/23/bbc-launches-interactive-news-service-for-alexa/ |website=voicebot.ai |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || November 1 || || "Amazon Launches Alexa Skill Personalization Features"<ref>{{cite web |title=Amazon Launches Alexa Skill Personalization Features |url=https://voicebot.ai/2019/11/01/amazon-launches-alexa-skill-personalization-features/ |website=voicebot.ai |accessdate=16 October 2020}}</ref>
 
|-
 
| 2019 || November 11 || || "Amazon confirms it will open first ever branded grocery store designed as a cheaper alternative to Whole Foods
 
"<ref>{{cite web |title=Amazon confirms it will open first ever branded grocery store designed as a cheaper alternative to Whole Foods |url=https://www.dailymail.co.uk/sciencetech/article-7674107/Amazon-confirms-branded-grocery-store-designed-cheaper-alternative-Foods.html |website=dailymail.co.uk |accessdate=16 October 2020}}</ref>
 
|-
 
| 2019 || November 12 || || "Amazon Introduces Glasses With Alexa Capabilities"<ref>{{cite web |title=Amazon launches 'Project Zero' in India to block counterfeit goods |url=https://www.livemint.com/industry/retail/amazon-launches-project-zero-in-india-to-block-counterfeit-goods-11573582620572.html |website=livemint.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || November 19 || || "Amazon introduces $35 Fire TV Blaster to enhance voice control of TVs and entertainment systems"<ref>{{cite web |title=Amazon introduces $35 Fire TV Blaster to enhance voice control of TVs and entertainment systems |url=https://www.geekwire.com/2019/amazon-introduces-35-fire-tv-blaster-enhance-voice-control-tvs-entertainment-systems/ |website=geekwire.com |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || November 19 || || "Amazon introduces ad-supported free version of Amazon Music"<ref>{{cite web |title=Amazon introduces ad-supported free version of Amazon Music |url=https://www.businesstoday.in/technology/news/amazon-intoduces-ad-supported-free-version-of-amazon-music/story/390590.html |website=businesstoday.in |accessdate=15 October 2020}}</ref>
 
|-
 
| 2019 || November 24 || || "Amazon introduces a Dash Smart Shelf for businesses that automatically restocks supplies"<ref>{{cite web |title=Amazon introduces a Dash Smart Shelf for businesses that automatically restocks supplies |url=https://itmunch.com/amazon-introduces-dash-smart-shelf-businesses-automatically-restocks-supplies/ |website=itmunch.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2019 || December 2 || || "AWS Launches Quantum Computing Offensive With Amazon Braket"<ref>{{cite web |title=AWS Launches Quantum Computing Offensive With Amazon Braket |url=https://www.crn.com/news/cloud/aws-launches-quantum-computing-offensive-with-amazon-braket |website=crn.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2019 || December 2 || || "Amazon Brings Alexa Skills Monetization to France, Italy, and Spain"<ref>{{cite web |title=Amazon Brings Alexa Skills Monetization to France, Italy, and Spain |url=https://voicebot.ai/2019/12/02/amazon-brings-alexa-skills-monetization-to-france-italy-and-spain/ |website=voicebot.ai |accessdate=16 October 2020}}</ref>
 
|-
 
| 2019 || December 3 || || "Amazon introduces Fraud Detector and CodeGuru"<ref>{{cite web |title=Amazon introduces Fraud Detector and CodeGuru |url=https://venturebeat.com/2019/12/03/amazon-introduces-fraud-detector-and-code-guru/ |website=venturebeat.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2019 || December 16 || || "Alexa, talk like Samuel L. Jackson! Amazon now allows Echo users to swap smart speaker's voice for the actor's - and you can even have him CURSE at you"<ref>{{cite web |title=Alexa, talk like Samuel L. Jackson! Amazon now allows Echo users to swap smart speaker's voice for the actor's - and you can even have him CURSE at you |url=https://www.dailymail.co.uk/sciencetech/article-7799283/Amazon-letting-Echo-users-change-Alexas-voice-actor-Samuel-L-Jackson-dollar.html |website=dailymail.co.uk |accessdate=16 October 2020}}</ref>
 
|-
 
| 2019 || December 16 || || "Ribbon and Amazon Partner to Deliver Real-Time, Automated Call Analytics and Recording"<ref>{{cite web |title=Ribbon and Amazon Partner to Deliver Real-Time, Automated Call Analytics and Recording |url=https://www.prnewswire.com/news-releases/ribbon-and-amazon-partner-to-deliver-real-time-automated-call-analytics-and-recording-300974930.html |website=prnewswire.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || January 8 || || "Apple, Google, Amazon, And Others Team Up to Create New Smart Home Standard"<ref>{{cite web |title=Apple, Google, Amazon, And Others Team Up to Create New Smart Home Standard |url=https://www.infoq.com/news/2020/01/connected-home-over-ip-alliance/ |website=infoq.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || January 13 || || "Amazon Releases AWS Outposts, Enabling Hybrid Data Center Architectures"<ref>{{cite web |title=Amazon Releases AWS Outposts, Enabling Hybrid Data Center Architectures |url=https://www.infoq.com/news/2020/01/AWS-Outposts-Hybrid/ |website=infoq.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || January 17 || || "During his recent visit to India, Amazon founder and CEO Jeff Bezos announced that the company plans to create one million new jobs in India by 2025 through continued investments in technology, infrastructure, and logistics network."<ref>{{cite web |title=Amazon to create a million jobs in India: Jeff Bezos |url=https://www.businesstraveller.com/business-travel/2020/01/17/amazon-to-create-a-million-jobs-in-india-jeff-bezos/ |website=businesstraveller.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || January 20 || || "Jeff Bezos-led Amazon Introduces E-Rickshaws For Delivery"<ref>{{cite web |title=Jeff Bezos-led Amazon Introduces E-Rickshaws For Delivery |url=https://www.entrepreneur.com/article/345258 |website=entrepreneur.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || January 21 || || "Amazon now has 200,000 robots working in its warehouses"<ref>{{cite web |title=Amazon now has 200,000 robots working in its warehouses |url=https://roboticsandautomationnews.com/2020/01/21/amazon-now-has-200000-robots-working-in-its-warehouses/28840/ |website=roboticsandautomationnews.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || February 1 || || "Amazon Now Employs 798,000 People Worldwide, 500,000 in the US"<ref>{{cite web |title=Amazon Now Employs 798,000 People Worldwide, 500,000 in the US |url=https://gadgets.ndtv.com/internet/news/amazon-total-employees-count-worldwide-798000-us-staff-500000-2173125 |website=gadgets.ndtv.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || February 1 || || Amazon reaches 150 million Prime members worldwide.<ref>{{cite web |title=Amazon has 150 million Prime members globally now |url=https://tech.hindustantimes.com/tech/news/amazon-has-150-million-prime-members-globally-now-story-dQeeqLWR2s6Vc4SNlmbEUM.html |website=tech.hindustantimes.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || February 4 || || "Amazon is officially worth $1 trillion, joining other tech titans"<ref>{{cite web |title=Amazon is officially worth $1 trillion, joining other tech titans |url=https://www.marketwatch.com/story/amazon-is-officially-worth-1-trillion-joining-other-tech-titans-2020-02-04 |website=marketwatch.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || February 10 || || "Amazon to set up two data centres in Telangana with USD 1.6 billion investment"<ref>{{cite web |title=Amazon to set up two data centres in Telangana with USD 1.6 billion investment |url=https://www.newindianexpress.com/states/telangana/2020/feb/10/amazon-to-set-up-two-data-centres-in-telangana-with-usd-16-billion-investment-2101369.html |website=newindianexpress.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || February 22 || || "Amazon Removes Fake Products Promising to 'Kill' Coronavirus"<ref>{{cite web |title=Amazon Removes Fake Products Promising to 'Kill' Coronavirus |url=https://www.pcmag.com/news/amazon-removing-fake-products-killing-coronavirus |website=pcmag.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || February 24 || || "Amazon Partners with Dematic to Introduce Micro-Fulfillment Areas to its Grocery Stores"<ref>{{cite web |title=Amazon Partners with Dematic to Introduce Micro-Fulfillment Areas to its Grocery Stores |url=https://www.andnowuknow.com/buyside-news/amazon-partners-dematic-introduce-micro-fulfillment-areas-its-grocery/chandler-james/66974 |website=andnowuknow.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || February 25 || || "Amazon launches its first grocery store to feature checkout-free shopping"<ref>{{cite web |title=Amazon launches its first grocery store to feature checkout-free shopping |url=https://internetretailing.net/strategy-and-innovation/strategy-and-innovation/amazon-launches-its-first-grocery-store-to-feature-checkout-free-shopping-21019 |website=internetretailing.net |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || February 27 || Competition || "Walmart is working on a competitor to Amazon Prime, called Walmart+, a spokeswoman confirmed to CNBC on Thursday."<ref>{{cite web |title=Walmart is working on an Amazon Prime competitor, called Walmart+ |url=https://www.cnbc.com/2020/02/27/walmart-is-reportedly-working-on-an-amazon-prime-competitor-walmart.html |website=cnbc.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || February 28 || || By this time, Amazon operates seven different kinds of physical stores.<ref>{{cite web |title=Amazon now operates seven different kinds of physical stores. Here's why |url=https://www.cnet.com/news/amazon-now-operates-seven-different-kinds-of-physical-stores-heres-why/ |website=cnet.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || March 3 || || "Amazon rolls out Alexa feature that lets users ask about prescription drugs"<ref>{{cite web |title=Amazon rolls out Alexa feature that lets users ask about prescription drugs |url=https://www.fiercehealthcare.com/tech/amazon-rolls-out-alexa-feature-to-provide-detailed-drug-information |website=fiercehealthcare.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || March 6 || || "Amazon removes hundreds of thousands of ‘high-priced offers’ amid coronavirus price gouging"<ref>{{cite web |title=Amazon removes hundreds of thousands of ‘high-priced offers’ amid coronavirus price gouging |url=https://www.cnbc.com/2020/03/06/amazon-removes-530000-products-amid-coronavirus-price-gouging.html |website=cnbc.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || March 9 || || "Amazon launches business selling automated checkout to retailers"<ref>{{cite web |title=Amazon launches business selling automated checkout to retailers |url=https://uk.reuters.com/article/us-amazon-com-store-technology/amazon-launches-business-selling-automated-checkout-to-retailers-idUKKBN20W0OD |website=uk.reuters.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || March 12 || || Amazon issues a guidance in response to the {{w|COVID-19}} outbreak recommending all employees to work from home, if they can.<ref>{{cite web |title=Amazon asks all employees to work from home, if they can |url=https://techcrunch.com/2020/03/12/amazon-asks-all-employees-to-work-from-home-if-they-can/ |website=techcrunch.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon asks all employees to work from home, if they can |url=https://finance.yahoo.com/news/amazon-asks-employees-home-235959181.html |website=finance.yahoo.com |accessdate=23 October 2020}}</ref><ref>{{cite web |title=Amazon Asks All Employees to Work From Home |url=https://www.entrepreneur.com/article/347582 |website=entrepreneur.com |accessdate=23 October 2020}}</ref>
 
|-
 
| 2020 || March 19 || || "Amazon Is Hiring 100,000 More Workers to Meet a Surge in Demand"<ref>{{cite web |title=Amazon Is Hiring 100,000 More Workers to Meet a Surge in Demand |url=https://www.fool.com/investing/2020/03/19/amazon-is-hiring-100000-more-workers-to-keep-up-wi.aspx |website=fool.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || March 21 || || "Amazon.com will stop shipping non-essential products to consumers in Italy and France, the company said on Saturday, representing an escalation in the e-commerce giant’s response in regions hard hit by the coronavirus outbreak."<ref>{{cite web |title=Exclusive: Amazon.com to stop shipping non-essentials to consumers in Italy and France |url=https://www.reuters.com/article/us-health-coronavirus-amazon-shipping-ex-idUSKBN2180YZ |website=reuters.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || April 2 || || "Amazon blocks sale of N95 masks to the public, begins offering supplies to hospitals"<ref>{{cite web |title=Amazon blocks sale of N95 masks to the public, begins offering supplies to hospitals |url=https://www.cnbc.com/2020/04/02/amazon-blocks-sale-of-n95-masks-to-public-begins-supplying-hospitals.html |website=cnbc.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || April 15 || || "Amazon launches waitlist for food deliveries amid growing demand"<ref>{{cite web |title=Amazon launches waitlist for food deliveries amid growing demand |url=https://www.ajc.com/business/amazon-launches-waitlist-for-food-deliveries-amid-growing-demand/HwTRStoecGu1J3t0dUbdDK/ |website=ajc.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || April 20 || || "China’s Alibaba to invest $28.2 billion in cloud infrastructure as it battles Amazon, Microsoft"<ref>{{cite web |title=China’s Alibaba to invest $28.2 billion in cloud infrastructure as it battles Amazon, Microsoft |url=https://www.cnbc.com/2020/04/20/alibaba-to-invest-28-billion-in-cloud-as-it-battles-amazon-microsoft.html |website=cnbc.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || April 21 || || "Amazon invests $10 million to help conserve forests as part of climate change plan"<ref>{{cite web |title=Amazon invests $10 million to help conserve forests as part of climate change plan |url=https://www.cnbc.com/2020/04/21/amazon-invests-10-million-for-forest-conservation-in-climate-change-plan.html |website=cnbc.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || April 22 || || "Amazon launches data centre operations in South Africa"<ref>{{cite web |title=Amazon launches data centre operations in South Africa |url=https://www.reuters.com/article/us-safrica-amazon-com-cloud/amazon-launches-data-centre-operations-in-south-africa-idUSKCN2241X3 |website=reuters.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || April 22 || || "AWS launches Amazon AppFlow, its new SaaS integration service"<ref>{{cite web |title=AWS launches Amazon AppFlow, its new SaaS integration service |url=https://techcrunch.com/2020/04/22/aws-launches-amazon-appflow-its-new-saas-integration-service/ |website=techcrunch.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || April 23 || || "Amazon reportedly used third-party seller data to research and launch its own products"<ref>{{cite web |title=Amazon reportedly used third-party seller data to research and launch its own products |url=https://www.geekwire.com/2020/amazon-reportedly-used-third-party-seller-data-research-launch-products/ |website=geekwire.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || April 29 || || "Amazon launches 'Pay Later' service as WhatsApp eyes credit space"<ref>{{cite web |title=Amazon launches 'Pay Later' service as WhatsApp eyes credit space |url=https://www.theweek.in/news/biz-tech/2020/04/29/amazon-launches-pay-later-service-as-whatsapp-eyes-credit-space.html |website=theweek.in |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || First quarter || || "Amazon makes $10,000 per second as shoppers shelter in place"<ref>{{cite web |title=Amazon makes $10,000 per second as shoppers shelter in place |url=https://www.cbsnews.com/news/amazon-q1-earnings-75-billion-10000-per-second/ |website=cbsnews.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || May 13 || || "Amazon launches a new $90 tablet as people are stuck at home"<ref>{{cite web |title=Amazon launches a new $90 tablet as people are stuck at home |url=https://www.cnbc.com/2020/05/13/amazon-fire-hd-8-new-version-announced-costs-90.html |website=cnbc.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || May 18 || Competition || "FedEx, Microsoft are teaming up to deliver packages, widening gap with Amazon"<ref>{{cite web |title=FedEx, Microsoft are teaming up to deliver packages, widening gap with Amazon |url=https://www.cnbc.com/2020/05/18/fedex-microsoft-are-teaming-up-to-deliver-packages-widening-gap-with-amazon.html |website=cnbc.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || May 21 || || "Amazon launches food delivery service in India"<ref>{{cite web |title=Amazon launches food delivery service in India |url=https://techcrunch.com/2020/05/21/amazon-launches-food-delivery-service-in-india/ |website=techcrunch.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || May 21 || || "Amazon launches first solar energy facility in China"<ref>{{cite web |title=Amazon launches first solar energy facility in China |url=https://www.geekwire.com/2020/amazon-launches-first-solar-energy-facility-china/ |website=geekwire.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || May 25 || || "Mukesh Ambani's JioMart expands to 200 Indian cities in challenge to Amazon and Flipkart"<ref>{{cite web |title=Mukesh Ambani's JioMart expands to 200 Indian cities in challenge to Amazon and Flipkart |url=https://edition.cnn.com/2020/05/25/tech/jio-amazon-flipkart-intl-hnk/index.html |website=edition.cnn.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || June 23 || || "Amazon Launches $2 Billion Climate Venture Capital Fund"<ref>{{cite web |title=Amazon Launches $2 Billion Climate Venture Capital Fund |url=https://www.investopedia.com/amazon-launches-usd2-billion-climate-pledge-fund-5069567 |website=investopedia.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || June 26 || || "Amazon launches ‘Smart Stores’ in India to win mom and pop"<ref>{{cite web |title=Amazon launches ‘Smart Stores’ in India to win mom and pop |url=https://techcrunch.com/2020/06/26/amazon-launches-smart-stores-in-india-to-win-mom-and-pop/ |website=techcrunch.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || June 29 || || "Amazon Prime Video introduces ‘Watch Party,’ a social co-viewing experience included with Prime"<ref>{{cite web |title=Amazon Prime Video introduces ‘Watch Party,’ a social co-viewing experience included with Prime |website=techcrunch.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || June 30 || || "Amazon Web Services establishes space-focused business unit"<ref>{{cite web |title=Amazon Web Services establishes space-focused business unit |url=https://spacenews.com/amazon-web-services-establishes-space-focused-business-unit/ |website=spacenews.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || June 30 || || "Amazon’s brand value tops $400 billion, boosted by the coronavirus pandemic: Survey"<ref>{{cite web |title=Amazon’s brand value tops $400 billion, boosted by the coronavirus pandemic: Survey |url=https://www.cnbc.com/2020/06/30/amazons-brand-value-tops-400-billion-according-to-kantar-report.html |website=cnbc.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || July 7 || || "Amazon Prime Video finally launches user profiles to all customers worldwide"<ref>{{cite web |title=Amazon Prime Video finally launches user profiles to all customers worldwide |url=https://techcrunch.com/2020/07/07/amazon-prime-video-finally-launches-user-profiles-to-all-customers-worldwide/ |website=techcrunch.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || July 14 || || "Amazon launches primary care centers for employees"<ref>{{cite web |title=Amazon launches primary care centers for employees |url=https://www.healthcaredive.com/news/amazon-launches-primary-care-centers-for-employees/581582/ |website=healthcaredive.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || July 23 || || "Amazon now sells auto insurance in India"<ref>{{cite web |title=Amazon now sells auto insurance in India |url=https://techcrunch.com/2020/07/23/amazon-now-sells-auto-insurance-in-india/ |website=techcrunch.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || August 10 || Rebranding || "Amazon rebrands Twitch Prime as Prime Gaming"<ref>{{cite web |title=Amazon rebrands Twitch Prime as Prime Gaming |url=https://www.theverge.com/2020/8/10/21358463/amazon-twitch-prime-gaming-rebrand |website=theverge.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || August 20 || Competition || "DoorDash launches grocery delivery to compete with Amazon and Instacart"<ref>{{cite web |title=DoorDash launches grocery delivery to compete with Amazon and Instacart |url=https://www.theverge.com/2020/8/20/21376552/doordash-grocery-delivery-amazon-instacart-compete-launch-california-midwest |website=theverge.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || August 29 || || "Amazon just opened its largest office in the world, spanning 1.8 million square feet, in Hyderabad, India."<ref>{{cite web |title=Amazon opens its biggest office ever. Outcry ensues |url=https://therealdeal.com/2020/08/29/amazon-opens-its-biggest-office-ever-outcry-ensues/ |website=therealdeal.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || August 31 || || "Amazon wins FAA approval for Prime Air drone delivery fleet"<ref>{{cite web |title=Amazon wins FAA approval for Prime Air drone delivery fleet |url=https://www.cnbc.com/2020/08/31/amazon-prime-now-drone-delivery-fleet-gets-faa-approval.html |website=cnbc.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || September 3 || || "Amazon launches ‘Alexa for Residential’ to help property managers add voice to smart apartments".<ref>{{cite web |title=Amazon launches ‘Alexa for Residential’ to help property managers add voice to smart apartments |url=https://www.geekwire.com/2020/amazon-launches-alexa-residential-help-property-managers-add-voice-smart-apartments/ |website=geekwire.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || September 10 || || "Amazon launches Alexa Print, a way to print lists, recipes, games and educational content using your voice"<ref>{{cite web |title=Amazon launches Alexa Print, a way to print lists, recipes, games and educational content using your voice |url=https://techcrunch.com/2020/09/10/amazon-launches-alexa-print-a-way-to-print-lists-recipes-games-educational-content-using-your-voice/ |website=techcrunch.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || September 15 || || "Amazon Launches Luxury Stores on Its Mobile App With Oscar de la Renta as First Brand Partner"<ref>{{cite web |title=Amazon Launches Luxury Stores on Its Mobile App With Oscar de la Renta as First Brand Partner |url=https://www.vogue.com/article/amazon-launches-luxury-stores-oscar-de-la-renta |website=vogue.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || September 23 || || "Amazon launches sustainable product search tool to help shoppers make greener choices"<ref>{{cite web |title=Amazon launches sustainable product search tool to help shoppers make greener choices |url=https://www.geekwire.com/2020/amazon-launches-sustainable-product-search-tool-help-shoppers-make-greener-choices/ |website=geekwire.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || September 24 || || Amazon's smart home security division Ring launches a range of new spherical [[w:Amazon Alexa|Echo]] devices, a new motorized smart display, and a camera drone.<ref>{{cite web |title=Amazon launches spherical Echo and flying camera drone |url=https://www.theguardian.com/technology/2020/sep/24/amazon-launches-spherical-echo-and-flying-camera-drone |website=theguardian.com |accessdate=16 October 2020}}</ref><ref>{{cite web |title=Amazon unveils flying Ring security drone and Luna games service |url=https://www.bbc.com/news/technology-54285692 |website=bbc.com |accessdate=21 October 2020}}</ref><ref>{{cite web |title=Spherical Echo, flying security cam and all other products Amazon launched at its event |url=https://www.indiatoday.in/technology/news/story/spherical-echo-flying-security-cam-and-all-other-products-amazon-launched-at-its-event-1725207-2020-09-25 |website=indiatoday.in |accessdate=21 October 2020}}</ref>
 
|-
 
| 2020 || September 24 || || Amazon announces {{w|Amazon Luna}}, a cloud gaming service with an initial library of around 100 titles.
 
|-
 
| 2020 || September 29 || || "Amazon introduces the Amazon One, a way to pay with your palm when entering stores"<ref>{{cite web |title=Amazon introduces the Amazon One, a way to pay with your palm when entering stores |url=https://techcrunch.com/2020/09/29/amazon-introduces-the-amazon-one-a-way-to-pay-with-your-palm-when-entering-stores/ |website=techcrunch.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || September 29 || || "Amazon  today is launching a new service called Amazon Explore that allows customers to book live, virtual experiences led by local experts."<ref>{{cite web |title=Amazon launches a virtual tours and experience platform, Amazon Explore |url=https://techcrunch.com/2020/09/29/amazon-launches-a-virtual-tours-and-experience-platform-amazon-explore/ |website=techcrunch.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || October 1 || || "AWS launches Amazon Timestream, a serverless time series database for IoT and operational applications"<ref>{{cite web |title=AWS launches Amazon Timestream, a serverless time series database for IoT and operational applications |url=https://www.helpnetsecurity.com/2020/10/01/amazon-timestream/ |website=helpnetsecurity.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || October 5 || || "Amazon launches a hand scanner for 'secure' payments"<ref>{{cite web |title=Amazon launches a hand scanner for 'secure' payments |url=https://www.petrolplaza.com/news/25704 |website=petrolplaza.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || October 12 || || "Amazon launches an AR app that works with new QR codes on its boxes"<ref>{{cite web |title=Amazon launches an AR app that works with new QR codes on its boxes |url=https://techcrunch.com/2020/10/12/amazon-launches-an-ar-app-that-works-with-new-qr-codes-on-its-boxes/ |website=techcrunch.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || October 13 || || "Amazon launches its own virus testing"<ref>{{cite web |title=Amazon launches its own virus testing |url=https://www.expressandstar.com/news/business/2020/10/13/amazon-launches-its-own-virus-testing/ |website=expressandstar.com |accessdate=16 October 2020}}</ref>
 
|-
 
| 2020 || October 14 || || "Amazon launches augmented reality app that allows shoppers to bring their empty shipping boxes to life"<ref>{{cite web |title=Amazon launches augmented reality app that allows shoppers to bring their empty shipping boxes to life |url=https://www.cosmeticsbusiness.com/news/article_page/Amazon_launches_augmented_reality_app_that_allows_shoppers_to_bring_their_empty_shipping_boxes_to_life/170649 |website=cosmeticsbusiness.com |accessdate=16 October 2020}}</ref>
 
|-
 
|}
 
 
==Meta information on the timeline==
 
 
===How the timeline was built===
 
 
The initial version of the timeline was written by [[User:Issa|Issa]].
 
 
{{funding info}} is available.
 
 
===Feedback and comments===
 
 
Feedback for the timeline can be provided at the following places:
 
 
* FIXME
 
 
===What the timeline is still missing===
 
* [https://commons.wikimedia.org/wiki/File:Amazon_container_trucks.jpeg]
 
* [https://commons.wikimedia.org/wiki/File:Amazon_Fresh_(5095355117).jpg]
 
* [https://commons.wikimedia.org/wiki/File:Amazon_Prime_Now_delivery_bags.jpg]
 
* [https://commons.wikimedia.org/wiki/File:Amazon_Prime_Delivery_Trucks_(44155424640).jpg]
 
* [https://commons.wikimedia.org/wiki/File:Seattle_-_Arizona_Building_02.jpg]
 
* [https://commons.wikimedia.org/wiki/Category:Amazon_European_Headquarters,_Luxembourg]
 
* [https://commons.wikimedia.org/wiki/Category:Amazon.com]
 
 
===Timeline update strategy===
 
 
==See also==
 
 
* [[Timeline of Amazon Web Services]]
 
* [[Timeline of e-commerce]]
 
* [[Timeline of online food delivery]]
 
 
==External links==
 
 
==References==
 
 
{{Reflist|30em}}
 

Revision as of 11:11, 23 October 2020