Difference between revisions of "Timeline of Netflix"

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===How the timeline was built===
 
===How the timeline was built===
  
The initial version of the timeline was written by [[w:User:Simfish|Alex K. Chen.]]
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The initial version of the timeline was written by [[w:User:Simfish|Alex K. Chen]]. It was further expanded by [[Use:Sebastian|Sebastian]].
  
 
{{funding info}} is available.
 
{{funding info}} is available.

Revision as of 08:07, 5 September 2020

The content on this page is forked from the English Wikipedia page entitled "Timeline of Netflix". The original page still exists at Timeline of Netflix. The original content was released under the Creative Commons Attribution/Share-Alike License (CC-BY-SA), so this page inherits this license. This page has been edited significantly on the Timelines Wiki after forking and may differ significantly from the current version on Wikipedia.
The timeline currently offers focused coverage of the period until August 2020. It is likely to miss important developments outside this period (particularly after this period) though it may have a few events from after this period.


This is a timeline of Netflix, an American global provider of streaming films and television series.

Visual data

The image below shows Netflix stock price from 2002-05-23 to 2020-08-27.

Netflixstock.png


The image below shows Netflix stock price from 2002-05-23 to 2020-08-27 in logarithmic scale.

Netflixlog.png

Wikipedia views

The image below shows Wikipedia views for the article Netflix for desktop, mobile web, mobile app, desktop spider and mobile web spider.[1]

Netflix Wikipedia Views.png

Google Trends

The image below shows Google Trends worldwide data for Netflix from January 2004 to August 2020, when the screenshot was taken. Maximum correlates with increased interest in Netflix during the COVID-19 pandemic lockdowns.[2]

Netflix Google Trends.png

Sample questions

The following are some interesting questions that can be answered by reading this timeline:

  • What are some events related to the Netflix DVD service?
    • Sort the full timeline by "Event type" and look for the group of rows with value "DVD service".
    • You will mostly see early events related to DVD delivery, Netflix's first business model.
  • What are some events describing the release of pioneering or notable Netflix original content productions?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Original content".
    • You will mostly see the release of pioneering original content productions in specific languages of from specific countries.
  • What are some events describing the streaming of non-original content by Netflix?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Content"
  • What are some notable streaming platform tools released by the company?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Tool".
    • You will see some events related to feature introduction.
  • What are other events describing services of miscellaneous types provided by Netflix?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Service".
  • What are some events related to Netflix infrastructural aspects such as databases and streaming quality?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Infrastructure".
  • What events illustrate the evolution of the total number of Netflix subscribers?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Market size".
    • You will see figures illustrating the evolution of the number of customers, from early domestic DVD rental subscriptions, to worldwide streaming content subscribers.
  • What are some events describing Netflix competitors?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Competition".
    • You will read some important names in the streaming competition arena.
  • What are some events describing the different subscription plans offered by Netflix?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Subscription plan".
    • You will see a number of events illustrating the variety of subscription plans across different countries.
  • What are some events describing legal issues related to Netflix?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Legal".
  • What are some events related to company or service acquisitions?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Acquisition".
  • What are some events describing Netflix expansion outside of the United States?
    • Sort the full timeline by "Event type" and look for the group of rows with value "International expansion".
  • What are some events illustrating financial aspects of Netflix?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Financial".
    • You will see events related to Netflix valuation, funding, investments, and the Initial public offering.
  • What are some events related to Netflix-compatible devices?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Device compatibility".
    • You will see events describing streaming compatibility with devices by major companies like Nintendo, Sony and Roku, etc.
  • Who are some of the most important people at Netflix and what are their roles?
    • Sort the full timeline by "Event type" and look for the group of rows with value "Leadership".
  • Other events are described under the following types: "Assistance", "Business model", "Company", "Facility", "Illegal access", "Internet privacy", "Policy", "Popular culture", "Protest", "Recognition", "Recognition (by Netflix)", "Security", and "Study"

Big picture

Time period Key developments at Netflix
1997–2006 Netflix is founded on a mail-rental DVD service, goes IPO, and faces vicious competition with Blockbuster.
2007–2015 Netflix starts its online subscription service in 2007 (a year after just over 50% of American households have broadband access), and online streaming ultimately forms the basis of Netflix's business model (as usage of DVDs starts declining). Netflix starts internationalization in 2010, reaches over 26 million subscribers worldwide by April 2011, 40.4 million subscribers by September 2013, and 81 million by April 2016. By 2015, it starts accounting for over one-third of all US Internet traffic.[3] As Blockbuster declines, Netflix's primary competition is with other online streaming services like Amazon Video and Hulu in the US.
2016 onward Netflix grows spectacularly, and its original content starts receiving numerous awards and accolades. Netflix’s feature films start attracting the most prominent screenwriters, directors, and actors. By 2017, Netflix subscribers surpass the total number of cable subscribers in the United States. Netflix further becomes the largest entertainment provider in the world.[4]

Summary by year

Time period Key developments
1997 Netflix is founded.[5] At this time, Blockbuster dominates home entertainment rental.[4]
1998 NetFlix.com launches.[6] The company begins offering DVD rentals and sales.[7]
1999 Netflix begins offering its online subscription service.[8][5]
2000 NetFlix.com abandons late fees and return-by dates, and adopts a US$ 19.95 monthly subscription plan.[4]
2001 NetFlix.com partners with Best Buy, having exposure in the chain's 1,800 stores.[5]
2002 NetFlix.com goes public and changes its name to Netflix, Inc.[5]
2003 Netflix reaches 1 million subscribers and has its first profitable quarter.[5]
2004 Netflix begins offering lower-priced plans, US$10 for one DVD at a time, $17 for two disks at a time, and $23 for three DVDs at a time.[9]
2005 Netflix reaches 1,000,000 shipped DVDs by mail per day and offers over 35,000 titles. The company begins developing recommendations to viewers based on their viewing habits and ratings.[5][9]
2006 Netflix becomes profitable, generating more than US$80 million in profits in the year.[4] The US$1 million Netflix Prize contest launches for anyone who could improve by 10 percent the Netflix recommendation system.[10]
2007 Netflix begins offering video streaming services viewing from personal computers or web-enabled devices.[5] Interest in DVD as a home entertainment format begins to wane.[4]
2008 Netflix stops DVD retail sales.[4] A four-year agreement with Starz gives Netflix access to a library of 2,500 titles.[4]
2009 Netflix begins partnering with electronics companies to have access to smart TVs and gaming consoles.[7]
2010 Netflix introduces a streaming-only plan that offers unlimited streaming service but no DVDs. The company then expands beyond the United States by offering the streaming-only plan in Canada.[10]
2011 Netflix announces Qwikster as an attempt to separate DVD rental and streaming services, scrapping the plan soon after.[5] The company expands in Latin America and the Caribbean.[10]
2012 Netflix launches in the United Kingdom, Ireland, and Scandinavia.[10]
2013 Netflix introduces its own original programming.[7]
2014 Netflix’s streaming service hits a remarcable milestone. With only half as many subscribers as HBO, it manages to out-gross the latter by nearly 15%.[11] In 2014, Netflix spends US$0 on marketing its DVD business.[12] The company also releases two purely original series in the year.[13]
2015 Netflix’s original programming production accelerates.[14] The company releases its first feature film.[4]
2016 Netflix goes live in 130 countries simultaneously[4], becoming accessible worldwide. It also continues to create more original content, while pressing to grow its membership.[7] The company releases 126 original series or films, more than any other competitor.[15]
2017 Netflix reaches 100 million suscribers, surpassing the total number of cable subscribers in the United States.[6][4] The company releases 33 movies in theaters in 40 cities around the world in this year.[16]
2018 Netflix spends US$12 billion building its library of original films and series[17], which receive 112 Emmy Awards nominations.[18] The company releases over 700 originals of TV shows and movies in this year.[19]
2019 Netflix expansion reaches 190 countries.[20] The company releases more original content productions in this year than the entire television industry did in 2005.[21]
2020 As of February, Netflix holds a 26.6% share of video streaming traffic globally.[22] It surpasses 180 million subscribers.[23]

Full timeline

Year Month and date (approximately) Event type Details
1997 August 29 Company Netflix is founded in Scotts Valley, California by Marc Randolph[24][25] and Reed Hastings, who previously had worked together at Pure Software.[5]
1998 April 14 Service Netflix launches its website [26] with 925 works available for rent through a traditional pay-per-rental model (50¢US per rental U.S. postage; late fees applied).[27]
1998 September Subscription plan Netflix launches its monthly subscription concept.[28]
1999 January Partnership NetFlix partners with online movie information provider All-Movie Guide.[5]
1999 April DVD service Netflix expands its video library to 3,100 titles.[4]
1999 July Financial Netflix raises up $30 million in private equity.[29]
2000 January DVD service Netflix’s catalog reaches 5,200 titles.[4]
2000 February Service NetFlix introduces CineMatch, a new service that compares rental patterns among its customers and looks for similarities in taste, using this information to recommend titles to people whose profiles are similar.[5]
2000 May Financial NetFlix announces plans for an initial public offering of US$86.25 million worth of common stock. However, the plans would be withdrawn later in July.[5]
2000 Company Netflix offers itself for acquisition to Blockbuster for $50 million; however, Blockbuster declines the offer.[30]
2001 January Content NetFlix acquires exclusive distribution of the DVD version of British film Croupier, which it would have for three months before the title becomes available elsewhere.[5]
2001 Early year Subscription plan Netflix starts offering unlimited rentals for US$19.95 a month, with a maximum of four titles out at a given time, though this would be later dropped to three. Shipping and handling are included in the price.[5]
2001 September Subscription plan Following the September 11 attacks, Netflix doubles its monthly subscription rate, due as much to fearful Americans seek refuge at home.[5]
2001 September Partnership NetFlix partners with consumer electronics retailerr Best Buy to create a co-branded DVD rental service in the company's 1,800 stores and on its Web sites.[5]
2002 Early year DVD service Netflix opens new regional distribution sites near Los Angeles and Boston to speed delivery to those areas.[5]
2002 February Market size Netflix attains 500,000 subscriptions.[5]
2002 March Financial Spotify revives its plans for an initial public offering.[5]
2002 Competition Redbox is founded. It offers DVD rentals via automated retail kiosks. A year later, it poaches Mitch Lowe, who was a founding executive at Netflix.
2002 May 29 Financial Netflix initiates initial public offering (IPO), selling 5.5 million shares of common stock at the price of US$15.00 per share. It brings in $82.5 million.
2002 June National expansion Netflix opens new regional distribution sites in the Atlanta, Denver, Detroit, Houston, Minneapolis, New York, Seattle, and Washington, D.C., metro areas.[5]
2002 Summer DVD service Netflix briefly opens an experimental bricks-and-mortar DVD rental store in Las Vegas, located in a supermarket. The test site would be shuttered in less than a month.[5]
2003 April Market size Netflix announces that it reaches 1 million subscribers.[31]
2004 August 11 Competition Blockbuster launches Blockbuster online to compete with Netflix, offering unlimited DVD rentals at the flat fee of $19.99/month.[32]
2006 September 7 Competition Amazon introduces video on demand service Amazon Video.[33]
2006 October 1 Company Netflix offers a $1,000,000 prize to the first developer of a video-recommendation algorithm that could beat its existing algorithm, Cinematch, at predicting customer ratings by more than 10%.[34]
2006 End of year Market size Netflix reaches more than 6.3 million subscribers.[4]
2007 January 15 Business model Netflix announces that it will launch streaming video.[35]
2007 January Subscription plan Netflix places a cap on monthly streaming hours, corresponding to the price of a member’s plan. Members with the $23 plan, have acces to three DVDs at-a-time service and can stream 23 hours per month. Netflix would later quickly test an unlimited offering and switch to an “all you can eat” model for streaming.[9]
2007 February DVD service Netflix delivers its billionth DVD[36] and begins to move away from its original core business model of mailing DVDs by introducing video on demand via the Internet.
2008 March 12 Competition Hulu, a competing online streaming service, launches for public access in the United States.[37]
2008 May 20 Device compatibility The Netflix Player becomes available in a Roku device, a set-top box capable to stream TV shows from Netflix to the TV set.[38][39]
2008 August 6 Device compatibility LG demonstrates the world's first Blu-ray Disc Player with Netflix streaming embedded.[40]
2008 August Infrastructure Netflix experiences a giant database corruption. This drives it to shift moving all its data to the Amazon Web Services cloud. It finally shifts all its data to the cloud by January 2016.[41]
2008 October 1 Partnership Netflix partners with Starz Inc. with the purpose to produce 2,500 additional movies available to subscribers for instant viewing online.[42][43][44]
2008 November 19 Device compatibility Microsoft's Xbox 360 becomes the first device to allow Netflix streaming in HD.[45]
2009 January 7 Device compatibility Netflix announces streaming on Vizio's HDTV set models.[46]
2009 January 21 Popular culture The slang term "Netflix and chill" is first recorded in a tweet. It would later evolve into an euphemism for sexual activity.[47]
2009 September 21 Recognition (by Netflix) The US$1 million Netflix Prize is given to the BellKor's Pragmatic Chaos team "for devising the best way to improve the company's movie recommendation algorithm".[48][49][50]
2009 November 10 Device compatibility Netflix service becomes available on Sony's PlayStation 3.[51]
2010 April 12 Device compatibility Netflix announces that members who own Nintendo’s Wii home console can have access to thousands of movies and TV episodes streamed from Netflix via Wii.[52]
2010 July 6 Partnership Netflix partners with Apple in order to make the movie-rental service available in iPhone.[53]
2010 September 22 International expansion Netflix starts expanding its streaming service to the international market, starting with Canada."[54]
2010 October 18 Device compatibility Netflix content streaming through Wii consoles becomes available for customers in the United States and Canada.[55]
2010 October 19 Device compatibility Netflix rolls out a diskless application for Sony's PlayStation 3 console, for customers in the United States.[56]
2010 December Legal The FCC Open Internet Order bans cable television and telephone service providers from preventing access to competitors or certain web sites such as Netflix.[57]
2011 April Competition Vudu announces the launch of its online streaming service.[58]
2011 June Leadership Netflix CEO Reed Hastings joins Facebook's board of directors.[59]
2011 June Legal The National Association of the Deaf files a lawsuit against Netflix under the Americans with Disabilities Act for "not providing equal access to its “Watch Instantly” streaming content.[60][61]
2011 July 14 Device compatibility The Netflix service launches on the Nintendo 3DS.[62]
2011 September 5 International expansion Netflix launches streaming service in Brazil.[63]
2011 September 7 International expansion Netflix launches streaming service in Argentina, Uruguay, and Paraguay.[64]
2011 September 8 International expansion Netflix launches streaming service in Chile and Bolivia.[65]
2011 September 9 International expansion Netflix launches streaming service in Andean region, including Peru and Ecuador.[64]
2011 September 12 International expansion Netflix launches streaming service in Mexico, Central America, and the Caribbean.[64]
2011 September 18 Business model Reed Hastings says in a Netflix blog post that the DVD section of Netflix would be split off and renamed Qwikster, and the only major change would be separate websites for the services.[66] This change would be retracted a month later.
2011 November 8 Device compatibility Barnes & Noble begins shipping Nook Tablets with the Netflix app pre-installed, offering Netflix as an optional app for Nook Color devices.[67]
2011 November Financial Netflix stock plunges from 42.16/share in July to 9.12/share in November, as 800,000 subscribers quit.[68]
2012 January 4 International expansion Netflix starts its expansion in Europe, launching in the United Kingdom and Ireland.[69] By September 18 it has expanded to Denmark, Finland, Norway and Sweden.[70]
2012 February 2 Device compatibility PlayStation Vita is released with a Netflix app built in.[71][72]
2012 April Company Netflix files with the Federal Election Commission (FEC) to form a political action committee (PAC) called FLIXPAC, acquiring the ability to make direct contributions to federal campaigns at up to US$5,000 per election.[73][74]
2012 June 4 Infrastructure Netflix announces Open Connect, its initiative to work with partnering Internet Service Providers, to store (and keep updated) its video library in the locations the ISP desires, so that the ISP can serve the traffic cheaply and efficiently, reducing costs for Netflix and the ISP and improving latency for end users.[75][76][77]
2012 July Tool Netflix starts an experimental project to crowdsource the closed-captioning effort using the Amara platform.[78] However, this would prove problematic in the face of claims that crowdsourced subtitles, regardless of whether they are transcriptions or translations, are derivative works which infringe copyright if created or distributed without consent from the film's copyright owner.[79]
2012 October 18 International expansion Netflix expands to Denmark, Finland, Norway and Sweden.[70]
2012 November 18 Device compatibility Netflix becomes available on Nintendo's Wii U.[80]
2012 December 4 Device compatibility Sony announces that the PlayStation 3 is by then the most popular platform for streaming Netflix.[81]
2012 December Infrastructure Netflix experiences massive Christmas Eve outage, due to its hosting on Amazon Web Services. Amazon issues apology several days later.[82]
2013 February 1 Original content Netflix starts streaming House of Cards, its first original content.[83]
2013 March 27 Device compatibility Netflix becomes available on Nintendo TVii.[84]
2013 April 19 Original content Netflix starts streaming original horror series Hemlock Grove.[85]
2013 July 11 Original content Netflix starts streaming original comedy-drama series Orange Is the New Black.[86]
2013 August 1 Tool Netflix announces a "Profiles" feature that permits accounts to accommodate up to five user profiles, associated either with individuals or themes of their choosing (e.g., "Date Night").
2013 November Competition Dish Networks announces that Blockbuster will close all remaining stores by the end of the year.[87]
2013 November 15 Device compatibility The Netflix app becomes available for download on the PlayStation 4 via the PlayStation Store upon the console's U.S. release.[88]
2013 Last quarter International expansion Netflix gains more new subscribers countries other than the United States for the first time since it began its European expansion, making international expansion increasingly important.[89]
2013 End of year Market size Netflix reaches more than 44 million subscribers, an increase of 33% from 2012, with total revenues of $4.3 billion, up 21% from 2012’s figures.[4]
2014 February Infrastructure Netflix discovers that Comcast Cable has been slowing its traffic down, and announces that it will pay Comcast to end the slowdown of Netflix streams.[90]
2014 September 10 Protest Netflix participates in the Internet Slowdown Day by intentionally slowing down its speeds, announcing its opposition to proposed changes in net neutrality rules that act against net neutrality by giving preferred websites the option to pay telecommunication companies for a guaranteed fast lane, in effect slowing down websites that don't pay for that fast lane.[91]
2014 September 18 Illegal access Netflix is pressured to block VPN access from major film studios, as up to 200,000 Australian subscribers were using it despite it not being available yet in Australia.[92]
2014 September 19 International expansion Netflix is released in Austria, Belgium, France, Germany, Luxembourg, and Switzerland.[93]
2014 December 12 Original content Netflix starts streaming original drama series Marco Polo.[94]
2015 March 20 Original content Netflix starts streaming thriller–drama series Bloodline.[95]
2015 March 24 International expansion Netflix expands in Australia and New Zealand.[96][97]
2015 April 14 Tool Netflix introduces audio descriptions for blind and visually impaired people.[98][99][100]
2015 July Financial Netflix announces that its stock has surged to an all-time high (to almost $100/share), a growth of 574% over the past five years.[101]
2015 June 5 Original content Netflix starts streaming science fiction drama series Sense8.[102]
2015 August 7 Original content Mexican comedy-drama series Club de Cuervos is released. It is the first Spanish-Language Netflix original series.[103]
2015 August 27 Partnership Italian Internet Protocol television provider TIM partners with Netflix with the purpose to ass video streaming service to its TIMvision set-top box.[104]
2015 August 28 Original content Netflix starts streaming crime drama series Narcos.[105]
2015 September 2 International expansion Netflix launches streaming service in Japan.[106][107]
2015 October Subscription plan Netflix announces that it will raise the price of its standard HD plan to $10 per month, up from $9 per month for recent customers. This price hike will be gradually rolled in, a strategy it calls "un-grandfathering." [108]
2016 January 6 International expansion At the Consumer Electronics Show, Netflix announces a major international expansion into 130 new territories; with this expansion, the company promoted that its service would now be available nearly "worldwide", with the only notable exclusions including China, and regions subject to U.S. sanctions, such as Crimea (Ukraine), Syria, and North Korea.[109]
2016 January 14 Illegal access Netflix announces its intent to strengthen measures to restrict access to unlicensed material, by viewers using VPNs or proxies.[110][111][112]
2016 January Business model Netflix announces that it will launch originals targeting kids.[113]
2016 February 11 Infrastructure Netflix finishes its massive migration of its data servers to Amazon Web Services.[114][115]
2016 March Legal Netflix, supposedly a defender of net neutrality, admits that it sends lower quality video to mobile subscribers on AT&T and Verizon’s networks for the past 5 years.[116] This may hand the telecommunication giants a potent weapon in their legal fight against Net Neutrality. Some accuse Netflix of hypocrisy.[117]
2016 March 17 Infrastructure Netflix Open Connect (its purpose-built Content Delivery Network) now delivers 100% of Netflix video traffic, currently over 125 million hours of video per day, and 90% of traffic is served through direct connections between Internet Service Providers (ISPs) and Open Connect. The Open Connect Appliances (OCAs) can stream at 90 Gbps per server. Content is synced from Netflix's main video library to the OCAs periodically, during hours of low Internet traffic.[118][119]
2016 April Subscription plan Netflix announces it would be ending a loyalty rate in certain countries for subscribers who were continuously subscribed before price rises.[120]
2016 May 5 Tool Netflix announces a new tool aimed at helping people better control how much data they use when streaming on mobile networks, in the hope to avoid costly bills for high data use.[121][122][123]
2016 May 5 Original content French drama series Marseille is released. It is the first French language original production for Netflix.[124][125]
2016 May Content Netflix partners with Univision to broadcast the first season of its original show Narcos - testing whether airing old seasons on traditional TV can lure people to sign up for its service ahead of the next season.[126]
2016 July 15 Original content Netflix starts streaming original horror series Stranger Things.[127]
2016 July Legal A subscriber sues Netflix over the 2014 raising of its subscription fee from US$7.99 to $9.99, alleging he was told by a Netflix customer support representative in 2011 that he would have a lifetime guarantee of receiving the service for $7.99 per month.[128]
2016 August 12 Original content Netflix starts streaming original musical drama series The Get Down.[129]
2016 October 16 Original content Croatian drama series Novine is released. It is the first Croatian-language Netflix series.[130]
2016 November 4 Original content Netflix starts streaming original historical drama series The Crown.[131]
2016 November 25 Original content Brazilian dystopian thriller series 3% is released. It is the first Portuguese-language Netflix original series.[132][133]
2016 November 30 Service After years of requests from subscribers, Netflix rolls out an offline playback feature to all of its subscribers in all of its markets.[134]
2016 December 9 Original content Netflix series White Rabbit Project is released. It is Netflix’s first reality-based educational entertainment production.[135]
2016 December 16 Original content Netflix starts streaming original mystery series The OA.[136]
2016 Late year Competition Netflix receives 54 nominations at the 68th Primetime Emmy Awards for its original programming, surpassing Amazon, which receives 16 nominations for its own programming.[4]
2016 Fourth quarter Market size Netflix gains more than 7 million new subscribers.[4]
2017 January 13 Original content Netflix starts streaming original black-comedy mystery series A Series of Unfortunate Events.[137]
2017 March 31 Original content Netflix starts streaming original teen drama/mystery series 13 Reasons Why.[138]
2017 June 30 Original content Netflix starts streaming original psychological thriller series Gypsy.[139]
2017 August 7 Acquisition Netflix acquires comic book company Millarworld, which would continue to create and publish new stories and franchises under the Netflix label.[140][141][142]
2017 October 6 Original content Italian crime drama series Suburra: Blood on Rome is released. It is the first Italian original series on Netflix.[143]
2017 October 13 Original content Netflix starts streaming original drama series Mindhunter.[144]
2017 December 1 Original content German science fiction thriller series Dark is released. It is the first German-language original series.[145][146]
2017 December 13 Recognition Netflix is awarded PETA's Company of the Year for promoting animal rights movies and documentaries like Forks Over Knives and What the Health.[147][148][149]
2017 December 19 Partnership Netflix partners with WhatsApp in India, with the purpose to increase user engagement among local costumers.[150]
2017 Fourth quarter Market size Netflix gains 8.3 million new subscribers in the last quarter of the year, and a year-over-year increase of 18%.[4]
2018 February 2 Original content Netflix starts streaming original science fiction series Altered Carbon.[151]
2018 February 23 Original content Netflix starts streaming original crime drama series Seven Seconds.[152]
2018 March 16 Original content Edha is released. It is Netflix's first Argentine original series.[153]
2018 April 13 Original content Netflix starts streaming original science fiction series Lost in space.[154]
2018 May 4 Original content Post-apocalyptic series The Rain is released. It is the first Danish series premiered by Netflix.[155][156]
2018 May 16 Partnership Netflix partners with Indonesian telecom operators XL Axiata, Hutchison 3 Indonesia and Bolt, arranging to participate in their video data plans.[157]
2018 May 24 Financial Netflix becomes the world’s most valuable entertainment company, surpassing The Walt Disney Company for the first time.[158][159][160]
2018 June Leadership Netflix CCO Jonathan Friedland is dismissed for saying the word "nigger" during a company meeting about offensive words.[161]
2018 July 6 Original content Indian series Sacred Games is released. It is the first Hindi-language Netflix original series.[162]
2018 July 10 Service Netflix launches "Smart Downloads" for Android. It is a new feature aimed at its users who download episodes to watch on their phones or tablets while on the go.[163][164][165]
2018 July 17 Original content Netflix announces its first films and series based on the stories of Scottish comic book writer Mark Millar.[166][167][168]
2018 July 19 Competition Walmart announces plans to launch Netflix competitor under its Vudu brand.[169][170]
2018 July Tool Netflix decides to remove its tool for writing user reviews from its desktop website, reducing ratings to thumbs up and thumbs down. Starting July 30, users would no longer be able to add new reviews of shows or movies, and by the middle of August, they would no longer be able to read previously written reviews either.[171][172][173]
2018 July 24 Facility Netflix announces the launch of its first European production hub in Madrid, with the purpose to bolster Spanish-language production.[174]
2018 July 31 Partnership Netflix partners Sony with the purpose to introduce a new feature called Netflix Calibrated Mode, which would be available exclusively on Sony’s BRAVIA MASTER Series A9F OLED and Z9F LED TVs.[175]
2018 July–September Market size Netflix adds seven million new customers in three months, bringing its global total to more than 137 million.[176]
2018 August 17 Original content Matt Groening fantasy animated sitcom Disenchantment is released.[177][178][179]
2018 August 29 Leadership Netflix creates new executive position focused on inclusion and diversity, and appoints Vernā Myers to the newly created role. This appointment comes two months after Netflix fired Jonathan Friedland for using a racial slur on at least two occasions in the workplace.[180][181][182]
2018 September 4 Partnership Netflix partners with Indian cable television service operator Hathway, to offer video streaming services to the latter’s 800,000 subscribers.[183]
2018 September Market size According to study, 43% of Americans watch Netflix any given day, tying cable television.[184]
2018 September 28 International expansion Netflix announces plan to double investment in France and produce 14 local shows, twice as many as first planned.[185][186][187]
2018 October 8 Acquisition Netflix announces acquisition of ABQ Studios, a production studio in Albuquerque, New Mexico. This is considered Netflix's first purchase of a studio complex.[188]
2018 October 19 Original content Wild District is released. It is the first Colombian Netflix original series.[189]
2018 November Legal The Satanic Temple sues Netflix and Warner Bros. for US$150 million, alleging that the media companies lifted and misused its distinctive icon, copyrighting statue design, which appeared without its permission in Chilling Adventures of Sabrina.[190][191]
2018 November 16 Partnership American film studio Paramount Pictures partners with Netflix, becoming the first major studio to form a production partnership with the latter to produce original films.[192][193][194]
2018 November 30 Original content 1983 is released. It is the first Polish Netflix original series.[195]
2018 December 14 Original content The Protector is released. It is the first Turkish Netflix original series.[196]
2018 December 18 Internet privacy An investigation reveals that Facebook gave Netflix and Spotify the not previously disclosed ability to read and even delete users’ private messages. Facebook later admits having allowed other big tech companies to read users’ private messages, but denies it did so without consent.[197][198][199]
2019 January 2 Controversy Netflix blocks an episode of its original comedy talk show Patriot Act With Hasan Minhaj from streaming in Saudi Arabia after the Saudi government complained that the episode violated its cybercrime laws for being critical of the crown prince, Mohammad Bin Salman Al Saud.[200][201]
2019 January 18 Controversy Netflix, as well as YouTube, Amazon and Apple are accused of General Data Protection Regulation breach. An Austrian campaign group files complaint with regulator over these companies.[202]
2019 January Subscription plan Netflix raises prices on all streaming plans in the United States.[203][204][205]
2019 January 11 Legal Children's book publisher Chooseco sues Netflix for US$25 million in a trademark infringement lawsuit after claiming the idea behind Black Mirror: Bandersnatch infringed on brand awareness.[206][207]
2019 January 30 Device compatibility Support for Netflix on the Wii is discontinued. Netflix confirms the end of service on the Wii console was Nintendo's decision, as it coincides with Nintendo's discontinuation of the Wii Shop Channel.[208]
2019 February 7 Tool Netflix launches "smart downloads" feature on iOS devices allowing users to automate offline viewing.[209][210][211]
2019 February 20 Content Netflix acquires rights to stream Chinese science fiction action film The Wandering Earth.[212]
2019 February 27 Competition BBC and ITV partner to launch digital video subscription service BritBox.[213][214][215][216][217]
2019 February Facility Netflix announces the opening of a dedicated production hub in Toronto.[218][219][220]
2019 March 11 Leadership Media executive David Kosse quits STX Entertainment and joins Netflix to head its new international film division.[221][222][223]
2019 March 26 Subscription plan Netflix announces cheaper membership for Indians, testing a 250 rupee (US$3.63) monthly subscription for mobile devices.[224][225]
2019 First quarter Market size Netflix adds 9.6 million new subscribers in this period, 1.74 million of whom are from the United States.[226]
2019 First quarter Financial Netflix reports Q1 2019 earnings per share of US$0.76, versus 0.57 expected. Revenue is reported at US$4.52 billion, versus $4.50 billion expected.[227]
2019 First quarter Competition Hulu adds twice as many subscribers as Netflix in the United States in this period.[228][229][230]
2019 April 3 Financial Netflix raises US$2 billion in debt to fund its content spending and other expenses.[231]
2019 April 5 Original content Quicksand is released. It is the first Swedish language Netflix original series.[232][233]
2019 April Recognition Netflix ranks first in the Reputation Institute 2019 U.S. RepTrak 100, the biggest corporate reputation survey in the United States.[234][235][236]
2019 April 18 Facility Netflix leases approximately 15000 square metters to build six sound stages and support spaces in Brooklin, with the expectation to host thousands of production crew jobs within five years.[237][238][239]
2019 April Partnership Netflix partners with American broadcasting company Sirius XM on new comedy channel, Netflix Is A Joke, the company's first audio-only broadcast in the form of a full-time comedy channel.[240]
2019 April Legal The United States Department of Justice warns the Academy of Motion Picture Arts and Sciences that any attempts to bar or limit Netflix and other streaming services from Oscars eligibility might violate antitrust law.[241][242]
2019 April Service Netflix announces plans to publish a journal to promote its programs and actors.[243]
2019 May 9 Acquisition Netflix acquires children’s media brand StoryBots, its third acquisition after Millarworld and ABQ Studios.[244][245][246]
2019 May 9 Partnership Netflix partners with Chinese smartphone manufacturer OnePlus, with the purpose to allow users to stream content on the upcoming OnePlus 7 Pro.[247][248][249]
2019 May Protest Netflix becomes an early speaker against Georgia’s abortion law, stating it would reconsider its 'entire investment in Georgia' if an antiabortion law were adopted.[250][251][252]
2019 May Partnership London-based entertainment company Secret Cinema partners Netflix for Stranger Things production.[253][254]
2019 May Competition A poll shows that 32% of all subscribers say they would cancel their Netflix subscription if The Office, Friends and films from Marvel and Disney were removed.[255]
2019 May 29 Partnership Netflix partners with Latin American YouTubers for local promotions.[256]
2019 May 30 Subscription plan Netflix announces price increase for customers in the United Kingdom by up to 20%, rising the cost of a standard plan by £1 to £8.99 and premium by £2 to £11.99.[257]
2019 June 10 Partnership Netflix partners with the Alliance des producteurs francophones du Canada (APFC) to support francophone creators.[258][259][260]
2019 June 13 Original content Jinn is released. It is the first Arabic Netflix original series.[261][262][263]
2019 July Partnership Netflix announces a permanent production base at Shepperton Studios, home to classics including Alien and Gorillas in the Mist.[264][265][266]
2019 July 12 Leadership Netflix hires BBC Studios veteran Jackie Lee-Joe as its new chief marketing officer.[267][268][269]
2019 July Policy The Australian government announces a plan to force Netflix and other streaming giants to produce more local content by the end of the year.[270]
2019 July 27 Device compatibility Elon Musk announces Netflix and YouTube streaming in the Tesla brand.[271][272][273]
2019 August 16 Original content Better than Us is released. It is the first Russian series presented as a Netflix Original.[274]
2019 August 22 Original content Love Alarm is released. It is the first Korean Netflix original series.[275]
2019 August 26 DVD service Netflix cumulates a total of 5 billion DVDs shipped to its customers.[276]
2019 August 28 Legal A man from Los Angeles surrenders to the FBI after having allegedly collected US$14 million in a scam from investors for a fraudulent Netflix feature film.[277][278][279]
2019 September 3 Financial According to a study, Japan is the most cost-effective country to use Netflix.[280][281]
2019 October 3 Legal It is reported that Italian prosecutors are investigating Netflix after it failed to file a tax return.[282]
2019 October 4 Competition As streaming’s marketing competition intensifies, Disney bans Netflix ads.[283][284][285]
2019 October Controversy Netflix and Amazon face censorship threat in India, as government officials spark concern alleging that some content is obscene or insults religious sentiment.[286][287][288]
2019 October Subscription plan Netflix launches a US$4 mobile-only monthly plan in Malaysia, allowing subscribers to watch all content ad-free in standard definition on a mobile device.[289][290][291]
2019 October 22 Competition In detriment to Netflix, Verizon offers free year of Disney Plus service.[292][293][294]
2019 October 31 Original content Nowhere Man is released. It is Netflix's first Mandarin language show.[295]
2019 October Study Study claims that half-hour of Netflix leads to emissions of 1.6kg of CO2 equivalent.[296][297][298]
2019 November 13 Partnership Netflix partners with Nickelodeon with the purpose to co-produce original animated feature films and television series.[299][300][301]
2019 November 14 Original content The Stranded is released. It is the first Thai language Netflix original series.[302]
2019 November Device compatibility Netflix announces it would stop working on devices from five to ten years old, including Roku players, as well as smart TVs from Samsung and Vizio.[303][304]
2019 December 5 Original content Home for Christmas is released. It is Netflix's first Norwegian original series.[305]
2019 December 6 Financial Netflix announces investment of 3,000 crore (US$ 30 million) in 2019 and 2020 to create content for the local market.[306][307][308]
2019 December 17 Partnership Netflix partners with Tipping Point, the digital content arm of Viacom18 Studios, for three new India focused originals: Jamtara, She, and Taj Mahal 1989.[309]
2019 Fourth quarter Market size Netflix adds about 8.7 million new subscribers, exceeding its own expectations of about 7.6 million that the company was projecting.[310]
2020 January 9 Legal Brazilian supreme court overturns an attempted censorship by a judge in Rio de Janeiro who ordered a film’s withdrawal from the platform for depicting Jesus as gay. [311][312][313]
2020 January 17 Original content Horror drama series Ares is released. It is the first Dutch Netflix original series.[314][315]
2020 January 20 Content Netflix announces streaming of 21 films from Studio Ghibli, set to be made available globally (excluding United States, Canada and Japan), through distribution partner Wild Bunch.[316][317][318]
2020 January 21 Market size Netflix reaches 167 million subscribers globally.[310]
2020 February 3 Controversy Netflix is accused of committing “superhighway robbery” over low tax bill by taking the British taxpayer “for a ride” during a debate held in the British parliament.[319][320][321]
2020 February 6 Tool Netflix introduces option for customers to control whether or not they want to see autoplay previews.[322][323]
2020 February Partnership Netflix Partners with Samsung to integrate its streaming service with Samsung devices.[324][325][326]
2020 February 24 Tool Netflix introduces a Top 10 row to its homepage feature to help show what people are actually watching.[327][328]
2020 February 27 Partnership Netflix partners with six Japanese creators (Clamp, Shin Kibayashi, Yasuo Ohtagaki, Otsuichi, Tow Ubukata, and Mari Yamazaki) with the purpose to develop Anime shows.[329][330][331]
2020 February 28 Original content South African crime drama web television series Queen Sono is released. It is the first African Netflix original series.[332]
2020 March 12 Subscription plan Netflix introduces mobile-only monthly subscription plan in the Philippines, aimed at capturing the low-income segment of its local market.[333][334][335]
2020 March 18 Tool Netflix Party launches as a Google Chrome extension, allowing groups of friends get together virtually and watch their favorite Netflix titles on their computers at the same time.[336][337]
2020 March Infrastructure Netflix announces reduction of streaming quality in Europe for 30 days, due to increased demand for streaming caused by the COVID-19 pandemic lockdowns.[338][339][340]
2020 March Assistance Netflix creates a US$100 million Coronavirus Relief Fund, with the purpose to help members of entertainment industry who have been left unemployed and without income during the COVID-19 pandemic.[341][342][343]
2020 First quarter Market size Netflix adds 16 million new sign-ups during the COVID-19 pandemic lockdowns.[344]
2020 First quarter Competition With over 59 million installs in the first quarter of the year, Netflix leads on downloads, surpassing YouTube, Amazon Prime and Disney+.[345]
2020 April 7 Competition Short-form streaming app Quibi launches in the United States.[346][347][348]
2020 April 8 Service Netflix announces launch of a new series from its Instagram account with the purpose to help viewers focus on their mental health and cope with the current coronavirus crisis.[349][350][351]
2020 April 8 Tool Netflix introduces feature allowing parents to filter what content their kids see while using the service, and includes the ability to remove titles entirely.[352][353][354]
2020 April Security More than 700 fake websites mimicking Netflix and Disney+ signup pages are created seeking to harvest personal information from consumers during the streaming boom caused by the COVID-19 pandemic lockdowns.[355][356][357]
2020 April 15 Financial Netflix total worth surpasses Disney after the former's stock hits record price of nearly US$427 per share.[358][359][360]
2020 April 20 Service Netflix offers more than 20 hours of free TV on YouTube, releasing more than 30 episodes of educational programming.[361][362][363]
2020 April 21 Tool Netflix introduces a new screen lock option to the media controls on Android. This new feature locks the screen UI elements while watching content on the app.[364][365][366]
2020 May 1 Original content Into the Night is released. It is the first Belgian Netflix original series.[367][368]
2020 May 21 Service Netflix begins asking customers who haven't watched anything in 12 months whether they wish to retain their membership, cancelling them if it does not receive response from them.[369][370][371]
2020 May Tool Netflix introduces a feature for Android users giving the option to modify their ‘continue watching’ list.[372][373]
2020 June 10 Protest Netflix introduces a Black Lives Matter category, consisting in over 45 titles about racial injustice and topics related to African Americans.[374][375]
2020 July 20 Service Netflix announces launch of remote desktop as a service platform, with the purpose to allow developers to remotely work on content for the streaming service.[376][377][378]
2020 Second quarter Market size Netflix adds 10.2 million subscribers, surpassing its own estimates of around 7.5 million.[379]
2020 August 7 Service Netflix launches a user interface in Hindi with the purpose to widen its audience base in India.[380][381][382]

Meta information on the timeline

How the timeline was built

The initial version of the timeline was written by Alex K. Chen. It was further expanded by Sebastian.

Funding information for this timeline is available.

Feedback and comments

Feedback for the timeline can be provided at the following places:

  • FIXME

What the timeline is still missing

Timeline update strategy

See also

External links

References

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