Difference between revisions of "Timeline of online advertising"

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|GNN is acquired by AOL for $11 million.<ref>{{Cite web|url=https://tidbits.com/article/1459|title=AOL Buys Everyone|website=tidbits.com|access-date=2017-01-07}}</ref><ref name=":3" />
 
|GNN is acquired by AOL for $11 million.<ref>{{Cite web|url=https://tidbits.com/article/1459|title=AOL Buys Everyone|website=tidbits.com|access-date=2017-01-07}}</ref><ref name=":3" />
 
|-
 
|-
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|1996
 +
|
 +
|Launch
 +
|Association
 +
|The [[wikipedia:Interactive Advertising Bureau|Interactive Advertising Bureau]] (IAB) launches.<ref>{{cite web|url = https://www.iab.com/our-story/|title = About: Our Story|publisher = Interactive Advertising Bureau|accessdate = April 3, 2017}}</ref>
 
|1996
 
|1996
 
|
 
|
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|Ad serving
 
|Ad serving
 
|Google acquires [[wikipedia:DoubleClick|DoubleClick]], an advertising platform, for $3.1 billion.<ref>{{Cite news|url=https://www.nytimes.com/2007/04/14/technology/14DoubleClick.html|title=Google Buys DoubleClick for $3.1 Billion|last=Story|first=Louise|date=2007-04-14|last2=Helft|first2=Miguel|newspaper=The New York Times|issn=0362-4331|access-date=2017-01-13}}</ref>
 
|Google acquires [[wikipedia:DoubleClick|DoubleClick]], an advertising platform, for $3.1 billion.<ref>{{Cite news|url=https://www.nytimes.com/2007/04/14/technology/14DoubleClick.html|title=Google Buys DoubleClick for $3.1 Billion|last=Story|first=Louise|date=2007-04-14|last2=Helft|first2=Miguel|newspaper=The New York Times|issn=0362-4331|access-date=2017-01-13}}</ref>
 +
|-
 +
|2007
 +
|May 1
 +
|Launch
 +
|Ad serving
 +
|The [[wikipedia:Rubicon Project|Rubicon Project]] is founded as an advertising network, by Frank Addante, Craig Roah, Duc Chau and Julie Matter.
 
|-
 
|-
 
|2007
 
|2007
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|Ad serving
 
|Ad serving
 
|Microsoft acquires [[wikipedia:AQuantive|AQuantive]], an advertising platform, for $6.5 billion.<ref>{{Cite web|url=http://news.microsoft.com/2007/05/18/microsoft-to-acquire-aquantive-inc/|title=Microsoft to Acquire aQuantive, Inc. {{!}} News Center|website=news.microsoft.com|access-date=2017-01-07}}</ref><ref name=":6">{{Cite news|url=http://adage.com/article/digitalnext/facebook-s-atlas-means-brands-agencies/295293/|title=What Facebook's Atlas Means for Brands and Agencies|access-date=2017-01-07}}</ref>
 
|Microsoft acquires [[wikipedia:AQuantive|AQuantive]], an advertising platform, for $6.5 billion.<ref>{{Cite web|url=http://news.microsoft.com/2007/05/18/microsoft-to-acquire-aquantive-inc/|title=Microsoft to Acquire aQuantive, Inc. {{!}} News Center|website=news.microsoft.com|access-date=2017-01-07}}</ref><ref name=":6">{{Cite news|url=http://adage.com/article/digitalnext/facebook-s-atlas-means-brands-agencies/295293/|title=What Facebook's Atlas Means for Brands and Agencies|access-date=2017-01-07}}</ref>
 +
|-
 +
|2007
 +
|
 +
|Launch
 +
|Ad serving/demand-side platform
 +
|[[wikipedia:AppNexus|AppNexus]], a company offering online advertising auction technology and advertising campaign management, launches.
 
|-
 
|-
 
|2007
 
|2007
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|Launch
 
|Launch
 
|Demand-side platform
 
|Demand-side platform
|MediaMath, a notable demand-side platform, launches.<ref>{{Cite web|url=http://www.mediamath.com/about/|title=About MediaMath – MediaMath|website=www.mediamath.com|access-date=2017-02-09}}</ref>
+
|[[wikipedia:MediaMath|MediaMath]], a notable demand-side platform, launches.<ref>{{Cite web|url=http://www.mediamath.com/about/|title=About MediaMath – MediaMath|website=www.mediamath.com|access-date=2017-02-09}}</ref>
 
|-
 
|-
 
|2008
 
|2008
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|Demand-side platform
 
|Demand-side platform
 
|[[wikipedia:Rocket Fuel Inc.|Rocket Fuel Inc.]], a notable demand-side platform, launches.<ref>{{Cite news|url=https://rocketfuel.com/about-us/|title=Programmatic Marketing Company {{!}} Rocket Fuel|newspaper=Rocket Fuel|language=en-US|access-date=2017-01-12}}</ref>
 
|[[wikipedia:Rocket Fuel Inc.|Rocket Fuel Inc.]], a notable demand-side platform, launches.<ref>{{Cite news|url=https://rocketfuel.com/about-us/|title=Programmatic Marketing Company {{!}} Rocket Fuel|newspaper=Rocket Fuel|language=en-US|access-date=2017-01-12}}</ref>
 +
|-
 +
|2008
 +
|
 +
|Launch
 +
|Publication
 +
|AdExchanger, a company with an eponymous website, that tracks the ad serving and ad exchange space, launches.<ref>{{cite web|url = https://adexchanger.com/about/|title = About AdExchanger. An Award-Winning Media and Events Company|accessdate = April 3, 2017|publisher = AdExchanger}}</ref>
 
|-
 
|-
 
|2008
 
|2008
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|Launch
 
|Launch
 
|Ad serving
 
|Ad serving
|Google launches [[wikipedia:DoubleClick for Publishers|DoubleClick for Publishers]] (DFP), an advertising software as a service.<ref>{{Cite web|url=https://googleblog.blogspot.com/2010/02/next-generation-of-ad-serving-for.html|title=The next generation of ad serving for online publishers|website=Official Google Blog|access-date=2017-01-13}}</ref>
+
|Google launches [[wikipedia:DoubleClick for Publishers|DoubleClick for Publishers]] (DFP), an advertising software as a service.<ref>{{Cite web|url=https://googleblog.blogspot.com/2010/02/next-generation-of-ad-serving-for.html|title=The next generation of ad serving for online publishers|website=Official Google Blog|access-date=2017-01-13}}</ref><ref>{{cite web|url = https://adexchanger.com/ad-exchange-news/google-announces-doubleclick-for-publishers-as-yield-optimization-war-continues-to-heat-up/|title = Google Announces DoubleClick For Publishers As Yield Optimization War Continues To Heat Up|publisher = AdExchanger|date = February 23, 2010|accessdate = April 3, 2017}}</ref>
 
|-
 
|-
 
|2010
 
|2010
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|[[wikipedia:Twitter|Twitter]] launches [[wikipedia:Promoted Tweets|Promoted Tweets]], which allows advertisers to pay for tweets to be shown in a user's feed.<ref>{{Cite news|url=http://www.telegraph.co.uk/technology/twitter/7586446/Twitter-launches-promoted-tweets-in-a-bid-to-make-money.html|title=Twitter launches 'promoted tweets'  in a bid to make money|newspaper=Telegraph.co.uk|access-date=2017-01-07}}</ref>
 
|[[wikipedia:Twitter|Twitter]] launches [[wikipedia:Promoted Tweets|Promoted Tweets]], which allows advertisers to pay for tweets to be shown in a user's feed.<ref>{{Cite news|url=http://www.telegraph.co.uk/technology/twitter/7586446/Twitter-launches-promoted-tweets-in-a-bid-to-make-money.html|title=Twitter launches 'promoted tweets'  in a bid to make money|newspaper=Telegraph.co.uk|access-date=2017-01-07}}</ref>
 
|-
 
|-
 +
|2010
 +
|October
 +
|Launch
 +
|End user control standard
 +
|The Digital Advertising Alliance (DAA) launches the [[wikipedia:AdChoices|AdChoices]] program.<ref name=all-about-adchoices>{{cite web|url=http://www.aboutads.info/blog/daa-celebrates-its-first-anniversary|title = DAA Celebrates its First Anniversary|date = Oct 25, 2011|accessdate = June 6, 2016}}</ref>
 +
|-
 +
|2012
 +
|January
 +
|Launch
 +
|Real-time bidding standard
 +
|OpenRTB 2.0, a specification for [[wikipedia:real-time bidding|real-time bidding]] (RTB), is released.<ref>{{cite web|url = https://www.iab.com/guidelines/real-time-bidding-rtb-project/|title = Real-Time Bidding (RTB) Project: OpenRTB 2.5|publisher = [[wikipedia:Interactive Advertising Bureau|Interactive Advertising Bureau]]|accessdate = April 3, 2017}}</ref>
 
|2013
 
|2013
 
|April 26
 
|April 26
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|[[wikipedia:Instagram|Instagram]], a popular image sharing platform, releases its feature of having sponsored posts appear on user's feeds.<ref>{{Cite web|url=http://social.techcrunch.com/2013/10/24/first-look-at-instagram-ads/|title=This Is What Instagram Ads Look Like|last=Constine|first=Josh|last2=Crook|first2=Jordan|website=TechCrunch|access-date=2017-01-07}}</ref>
 
|[[wikipedia:Instagram|Instagram]], a popular image sharing platform, releases its feature of having sponsored posts appear on user's feeds.<ref>{{Cite web|url=http://social.techcrunch.com/2013/10/24/first-look-at-instagram-ads/|title=This Is What Instagram Ads Look Like|last=Constine|first=Josh|last2=Crook|first2=Jordan|website=TechCrunch|access-date=2017-01-07}}</ref>
 
|-
 
|-
 +
|2014
 +
|January 16
 +
|Open release
 +
|Real-time bidding standard
 +
|The first commit on the [[wikipedia:GitHub|GitHub]] repository for the OpenRTB standard is recorded.<ref>{{cite web|url = https://github.com/openrtb/OpenRTB/commit/586b88485d931e0da54d935f12d27a9163da07cb|date = January 16, 2014|accessdate = April 3, 2017|publisher = OpenRTB via GitHub}}</ref>
 
|2014
 
|2014
 
|March 24
 
|March 24
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|Ad serving
 
|Ad serving
 
|Facebook re-launches Atlas.<ref>{{Cite news|url=http://www.wsj.com/articles/facebook-discontinues-atlas-ad-serving-tool-1479496840|title=Shrugging off ‘Atlas,’ Facebook Continues Pivot from Ad Tech|last=Marshall|first=Jack|date=2016-11-18|newspaper=Wall Street Journal|issn=0099-9660|access-date=2017-01-07}}</ref>
 
|Facebook re-launches Atlas.<ref>{{Cite news|url=http://www.wsj.com/articles/facebook-discontinues-atlas-ad-serving-tool-1479496840|title=Shrugging off ‘Atlas,’ Facebook Continues Pivot from Ad Tech|last=Marshall|first=Jack|date=2016-11-18|newspaper=Wall Street Journal|issn=0099-9660|access-date=2017-01-07}}</ref>
 +
|-
 +
|2015
 +
|November 2
 +
|New feature
 +
|Ad serving
 +
|Google DFP launches First Look, to allow buyers to access high-value users early on, and allow publishers to bring in high-value inventory at a higher priority than reserved impressions. Commentators view this as Google's answer to header bidding.<ref>{{cite web|url = https://adexchanger.com/ad-exchange-news/google-is-beta-testing-its-answer-to-header-bidding-called-dfp-first-look/|title = Google Is Beta Testing Its Answer To Header Bidding, Called 'DFP First Look'|date = November 2, 2015|accessdate = April 3, 2017|publisher AdExchanger}}</ref>
 
|-
 
|-
 
|2016
 
|2016

Revision as of 19:32, 3 April 2017

The content on this page is forked from the English Wikipedia page entitled "Timeline of online advertising". The original page on the English Wikipedia was deleted. The original content was released under the Creative Commons Attribution/Share-Alike License (CC-BY-SA), so this page inherits this license.
This page is a timeline of online advertising. Major launches, milestones and other major events are included.

Overview

Decade Description
Late 1970s–

1980s

Much of online advertising during this time period is done through Email, in the form of spamming.[1] Such activities have continued to this day, but became much more common after the ban against the commercial use of the internet was lifted in 1991.[2]
1990s–

2000s

With people now having their own websites, banner ads are used as a source of income to pay for these websites and as side money. Companies like Prodigy, Global Network Navigator (GNN), and HotWired are pioneers in the business of online advertising.[3]
2000s–

2010s

As more companies capable of providing advertising services emerge, several major successful companies such as Google, Facebook, Yahoo!, Microsoft, and AOL begin to dominate the market.[3]

Timeline

Year Month and date Event Type Advertisement Type Description
1978 May 3 Milestone Email marketing The first instance of email spam is sent, the purpose of which is advertising.[1]
1980 Launch N/A Usenet, a popular discussion forum, launches, and is occasionally overwhelmed with advertising spam posts.[4]
1984 Launch Banner advertising Prodigy launches, offering one of the first online advertising services; although these ads are always in the same spot on the screen, and are non-clickable.[4]
1991 March Milestone N/A The ban on commercial use on the NSFNET is lifted by the National Science Foundation (NSF).[2][5]
1993 Launch Banner advertising GNN, one of the first web publication and web advertising services, is launched by O'Reilly Media.[6]
1994 Milestone Banner advertising The first ever clickable advertisement is sold to a Silicon Valley law firm by GNN.[7]
1994 Launch N/A HotWired, the first commercial web magazine, launches.[6][4]
1994 October 27 Milestone Banner advertising The first ever banner is sold to AT&T, and is visible on the first issue of HotWired.[8][7][3]
1995 May Acquisition Banner advertising GNN is acquired by AOL for $11 million.[9][4]
1996 Launch Association The Interactive Advertising Bureau (IAB) launches.[10] 1996 Launch Ad serving DoubleClick, a prominent online advertising company, launches.[4][11]
1996 July Launch, Milestone Search advertising Yahoo! launches the very first search ads in their search engine.[12]
1997 Invention Pop-up ads Pop-up ads are invented by Ethan Zuckerman at Tripod.com, and considered to be a more aggressive and disliked advertising strategy.[13][14]
1998 September 4 Launch N/A Google, an online search engine, launches.[15][16] Google would later come to be the dominant player in search (and hence, search advertising) as well as display advertising.
1998 Invention, Launch, Milestone Ad exchange OpenX, one of the first ad exchanges, launches as an open source project.[17]
1998 Launch Search advertising GoTo (now Yahoo! Search Marketing), a search engine which offers search advertising, launches.[13]
1999 Defunction N/A HotWired is shutdown after its domain is re-purposed by Lycos.[18]
2000 October 23 Launch Search advertising Google launches the prominent AdWords service, which allows for advertising based on a user's browsing habits and their search keywords.[19][7]
2002 Invention, Milestone Pop-up ads With the annoyance brought about by pop-up ads, many prominent web browsers such as Firefox, Netscape, and Opera begin to roll out features to block these ads.[20]
2003 October 7 Acquisition Search advertising Overture (formerly GoTo) is acquired by Yahoo! to enrich their search engine.[21]
2004 February Launch Social media advertising Facebook, the most popular social media network, launches.[22]
2005 February 14 Launch Banner advertising YouTube, a popular video sharing website, launches.[23]
2005 Launch Demand-side platform Criteo, one of the first demand-side platforms, launches.[24]
2006 October Acquisition N/A YouTube is acquired by Google for $1.65 billion.[25]
2006 Invention, Launch, Milestone Ad blocking Adblock, a very prominent ad-blocking add-on for web browsers, is released.[26]
2006 Launch Content discovery platform Outbrain, a notable advertising company that powers external recirculation widgets, launches.[27]
2006 August Launch Native advertising YouTube launches its video advertising platform, which has a giant reach today.[28]
2007 Launch Content discovery platform Taboola, a notable advertising company that powers external recirculation widgets, launches.[29][30]
2007 Launch Behavioral targeting, Social media advertising Facebook launches Beacon, an intricate advertising platform that tracks Facebook user's activities on websites outside of Facebook.[31]
2007 April 14 Acquisition Ad serving Google acquires DoubleClick, an advertising platform, for $3.1 billion.[32]
2007 May 1 Launch Ad serving The Rubicon Project is founded as an advertising network, by Frank Addante, Craig Roah, Duc Chau and Julie Matter.
2007 May 18 Acquisition Ad serving Microsoft acquires AQuantive, an advertising platform, for $6.5 billion.[33][34]
2007 Launch Ad serving/demand-side platform AppNexus, a company offering online advertising auction technology and advertising campaign management, launches.
2007 Launch Demand-side platform MediaMath, a notable demand-side platform, launches.[35]
2008 March Launch Demand-side platform Rocket Fuel Inc., a notable demand-side platform, launches.[36]
2008 Launch Publication AdExchanger, a company with an eponymous website, that tracks the ad serving and ad exchange space, launches.[37]
2008 Launch Ad blocking Rick Petnel creates Easylist, one of the most popular filter lists available for ad-blocking web browser add-ons.[38] The filter list Easylist Privacy is also available, and focuses on the blocking of web elements that may invade a user's privacy.
2009 September 18 Launch Ad exchange Google launches its own ad exchange platform with DoubleClick.[39]
2010 February 22 Launch Ad serving Google launches DoubleClick for Publishers (DFP), an advertising software as a service.[40][41]
2010 April 12 Launch Social media advertising Twitter launches Promoted Tweets, which allows advertisers to pay for tweets to be shown in a user's feed.[42]
2010 October Launch End user control standard The Digital Advertising Alliance (DAA) launches the AdChoices program.[43]
2012 January Launch Real-time bidding standard OpenRTB 2.0, a specification for real-time bidding (RTB), is released.[44] 2013 April 26 Acquisition Ad serving Facebook acquires Atlas Solutions from Microsoft for $100 million, in order to enrich its already bustling advertising platform.[45][46][34][47]
2013 October Launch Social media advertising Instagram, a popular image sharing platform, releases its feature of having sponsored posts appear on user's feeds.[48]
2014 January 16 Open release Real-time bidding standard The first commit on the GitHub repository for the OpenRTB standard is recorded.[49] 2014 March 24 Launch Social media advertising Pinterest, a creative image sharing platform, launches it Promoted Pins service which allows for additional advertising in a user's feed.[50]
2014 June 23 Launch Ad blocking UBlock Origin, a very prominent ad-blocking extension for web browsers, launches.[51]
2014 November 14 Launch* Ad serving Facebook re-launches Atlas.[52]
2015 November 2 New feature Ad serving Google DFP launches First Look, to allow buyers to access high-value users early on, and allow publishers to bring in high-value inventory at a higher priority than reserved impressions. Commentators view this as Google's answer to header bidding.[53]
2016 June 14 Launch Social media advertising Snapchat, a popular messaging app, begins to include advertisements between user's "stories".[54]
2016 August Major event Ad blocking Facebook states that they will start blocking the use of ad blocking extensions, specifically Adblock Plus and Adblock. In response to this, these ad-blockers began to block Facebook's blocking in a back-and-forth "war."[55]

(*) Such launches are not initial launches, but rather re-launches.

See also

References

  1. 1.0 1.1 "Reflections on the 25th Anniversary of Spam". www.templetons.com. Retrieved 2017-01-07. 
  2. 2.0 2.1 "NSFNET - The Internet Launching Pad". www.livinginternet.com. Retrieved 2017-01-07. 
  3. 3.0 3.1 3.2 "History of Online Display Advertising | Vantage Local". www.vantagelocal.com. Retrieved 2017-01-07. 
  4. 4.0 4.1 4.2 4.3 4.4 "The History of Online Advertising". AdPushup Blog. 2013-07-03. Retrieved 2017-01-07. 
  5. "Nifty 50: THE INTERNET". www.nsf.gov. Retrieved 2017-01-07. 
  6. 6.0 6.1 "Electronic Commerce - CHM Revolution". www.computerhistory.org. Retrieved 2017-01-07. 
  7. 7.0 7.1 7.2 "Online advertising: A history from 1993 to the present day [infographic]". Marketing Tech News. Retrieved 2017-01-07. 
  8. Wasserman, Todd. "This Is the World's First Banner Ad". Mashable. Retrieved 2017-01-07. 
  9. "AOL Buys Everyone". tidbits.com. Retrieved 2017-01-07. 
  10. "About: Our Story". Interactive Advertising Bureau. Retrieved April 3, 2017. 
  11. "DoubleClick Inc.: Private Company Information - Bloomberg". www.bloomberg.com. Retrieved 2017-02-09. 
  12. Heine, Christopher (27 October 2014). "20 Years of Digital Advertising: From Banner Ads to Sponsored Snapchats". Adweek. Adweek. Retrieved 6 January 2017. 
  13. 13.0 13.1 Cook, Karla (12 September 2016). "A Brief History of Online Advertising". HubSpot. Retrieved 6 January 2016. 
  14. Zuckerman, Ethan (August 14, 2014). "The Internet's Original Sin. It's not too late to ditch the ad-based business model and build a better web.". The Atlantic. 
  15. "Company – Google". www.google.com. Retrieved 2017-01-07. 
  16. "Google Founded By Sergey Brin, Larry Page... And Hubert Chang?!? -- InformationWeek". 2011-06-28. Retrieved 2017-02-09. 
  17. "Company Facts - OpenX". OpenX. Retrieved 2017-01-13. 
  18. "20 Years Of Web Publishing: Former HotWired And Pathfinder Execs Look Back On 1994". International Business Times. 2014-12-31. Retrieved 2017-01-07. 
  19. "Google AdWords Turns 15: A Look Back At The Origins Of A $60 Billion Business". Search Engine Land. 2015-10-28. Retrieved 2017-01-07. 
  20. "Pop-up ads: now even worse - Geek.com". Geek.com. 2002-12-24. Retrieved 2017-01-07. 
  21. "Yahoo! Inc. - Press Release". 2008-03-31. Retrieved 2017-01-07. 
  22. Phillips, Sarah (2007-07-25). "A brief history of Facebook". The Guardian. ISSN 0261-3077. Retrieved 2017-01-07. 
  23. "YouTube Grows Up: A Visual History of How the Video-Sharing Site Has Changed Over The Past 8 Years - New Media Rockstars". New Media Rockstars. 2013-02-14. Retrieved 2017-01-07. 
  24. "Performance Marketing That Drives More Sales | Criteo". www.criteo.com. Retrieved 2017-01-12. 
  25. Sorkin, Andrew Ross; Peters, Jeremy W. (2006-10-09). "Google to Acquire YouTube for $1.65 Billion". The New York Times. ISSN 0362-4331. Retrieved 2017-01-07. 
  26. "About Adblock Plus". adblockplus.org. Retrieved 2017-01-12. 
  27. "EP 43: Ori Lahav / OutBrain - Startup Camel Podcast". Startup Camel Podcast. 2014-10-05. Retrieved 2017-01-12. 
  28. "YouTube Launches Video Ad Platform". www.mediapost.com. Retrieved 2017-01-07. 
  29. "Taboola | crunchbase". www.crunchbase.com. Retrieved 2017-02-09. 
  30. "Our Story | World's Largest Discovery Platform | Taboola". www.taboola.com. Retrieved 2017-02-09. 
  31. "Facebook's Beacon More Intrusive Than Previously Thought". PCWorld. Retrieved 2017-01-07. 
  32. Story, Louise; Helft, Miguel (2007-04-14). "Google Buys DoubleClick for $3.1 Billion". The New York Times. ISSN 0362-4331. Retrieved 2017-01-13. 
  33. "Microsoft to Acquire aQuantive, Inc. | News Center". news.microsoft.com. Retrieved 2017-01-07. 
  34. 34.0 34.1 "What Facebook's Atlas Means for Brands and Agencies". Retrieved 2017-01-07. 
  35. "About MediaMath – MediaMath". www.mediamath.com. Retrieved 2017-02-09. 
  36. "Programmatic Marketing Company | Rocket Fuel". Rocket Fuel. Retrieved 2017-01-12. 
  37. "About AdExchanger. An Award-Winning Media and Events Company". AdExchanger. Retrieved April 3, 2017. 
  38. Whoriskey, Peter (2008-06-25). "One Man, One Long List, No More Web Ads". The Washington Post. ISSN 0190-8286. Retrieved 2017-02-08. 
  39. "Google Launches DoubleClick Ad Exchange". Bloomberg.com. 2009-09-18. Retrieved 2017-01-13. 
  40. "The next generation of ad serving for online publishers". Official Google Blog. Retrieved 2017-01-13. 
  41. "Google Announces DoubleClick For Publishers As Yield Optimization War Continues To Heat Up". AdExchanger. February 23, 2010. Retrieved April 3, 2017. 
  42. "Twitter launches 'promoted tweets' in a bid to make money". Telegraph.co.uk. Retrieved 2017-01-07. 
  43. "DAA Celebrates its First Anniversary". Oct 25, 2011. Retrieved June 6, 2016. 
  44. "Real-Time Bidding (RTB) Project: OpenRTB 2.5". Interactive Advertising Bureau. Retrieved April 3, 2017. 
  45. Kern, Eliza (2013-02-28). "Facebook purchases Microsoft's Atlas Solutions for reported $100 million". gigaom.com. Retrieved 2017-01-07. 
  46. "About Atlas | Atlas Solutions". atlassolutions.com. Retrieved 2017-01-07. 
  47. "Facebook to Acquire Atlas from Microsoft | Facebook Newsroom". Retrieved 2017-02-09. 
  48. Constine, Josh; Crook, Jordan. "This Is What Instagram Ads Look Like". TechCrunch. Retrieved 2017-01-07. 
  49. . OpenRTB via GitHub. January 16, 2014 https://github.com/openrtb/OpenRTB/commit/586b88485d931e0da54d935f12d27a9163da07cb. Retrieved April 3, 2017.  Missing or empty |title= (help)
  50. "Pinterest gets serious about ad revenue with new 'promoted pins'". VentureBeat. Retrieved 2017-01-12. 
  51. "gorhill/uBlock". GitHub. Retrieved 2017-02-08. 
  52. Marshall, Jack (2016-11-18). "Shrugging off 'Atlas,' Facebook Continues Pivot from Ad Tech". Wall Street Journal. ISSN 0099-9660. Retrieved 2017-01-07. 
  53. "Google Is Beta Testing Its Answer To Header Bidding, Called 'DFP First Look'". November 2, 2015. Retrieved April 3, 2017.  Text "publisher AdExchanger" ignored (help)
  54. Vincent, James (2016-06-14). "Snapchat will start showing ads between your friends' stories". The Verge. Retrieved 2017-01-07. 
  55. "Here's Why Facebook Is Always Going to Win the Ad-Blocking War". Fortune. Retrieved 2017-02-08. 

Category:E-commerce Online Advertising Category:Online advertising