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| 2012 || June || || "tumblr had its first big ad deal with adidas. Now with big companies wanting to be featured tumblr was able to bring in more money. This proved the extent of the popularity of tumblr"<ref name="a Breif History of tumblr"/>
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| 2012 || || || "There are plenty of shipping battles and canon wars, but the 100% best Homestuck-related Tumblr post came in 2012, when a user shared a story from Anime Expo that will blow your mind."<ref name="8 Insane Moments on Tumblr That Will Go Down in History"/>
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| 2013 || May || || "In may of 2013, tumblr was purchased by the Yahoo! ceo Marissa Mayer. At this time tumblr was receiving 100 million users a day with 90 million posts to follow. Mayer scored tumblr for $1.1 billion cash and her first words were “we promise not to screw it up.”"<ref name="a Breif History of tumblr"/> ". The site was acquired by Yahoo in 2013 and declined along with the rest of that corporate entity, and is now owned by Verizon’s Oath division. But in its prime, Tumblr was a hotbed for Weird Internet, generating unforgettable memes, crazy stories, and legendary posts. Here are some of the most notorious. Thanks to tumblr memedocumentation and Twitter user 3liza for research help."<ref name="8 Insane Moments on Tumblr That Will Go Down in History"/>
