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| 2011 || Mid-year || Financial || Tumblr secures {{w|venture capital}} worth over $40 million.<ref name="A History of Tumblrd"/>
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| 2011–2012 || May 2011–2012 || Competition || {{w|Pinterest}} grows 4,377 percent in the period, while Tumblr grows a much lower 168 percent.<ref name="Pinterest Tops Tumblr in National Popularity?"/>
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| 2011 || June || Competition || Tumblr counts 20,873,182 blogs, surpassing WordPress.com by about 85,000.<ref name="mashable.com"/>
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| 2012 || January 29 || || As of date, Tumblr hosts more than 42 million blogs, ranging from politics to music and pictures.<ref name="theguardian.com"/> In the same month, Tumblr announces a milestone 15 billion page views every month, from the site's 120 million unique viewers.<ref name="Pinterest Tops Tumblr in National Popularity?">{{cite web |title=Pinterest Tops Tumblr in National Popularity? |url=https://uk.pcmag.com/web-sites/62469/pinterest-tops-tumblr-in-national-popularity |website=uk.pcmag.com |accessdate=22 November 2019}}</ref>
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| 2012 || June || || "In June of 2012 tumblr released its new and improved ios app. Now users can blog from anywhere at anytime on their mobile devices faster and more efficiently . This new app improved the following massively."
