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| 2009 || || || ". In 2009, Molina was hired as Twitter's 20th engineer and continues to work there. "<ref name="These Screengrabs Show David Karp Did NOT Invent The 'Tumblelog' That Gave Birth To Tumblr"/>
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| 2009 || || Leadership || Tumblr’s CEO David Karp is named the Best Young Tech Entrepreneur by {{w|Businessweek}}.<ref name="business2community.com">{{cite web |title=Tumblr: Finding Appeal in the Anti-Blog |url=https://www.business2community.com/blogging/tumblr-finding-appeal-in-the-anti-blog-0448300 |website=business2community.com |accessdate=22 November 2019}}</ref>
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| 2011 || January || || Tumblr reaches more than 7 million individual blogs.<ref name="mashable.com">{{cite web |title=Tumblr Now Has More Blogs Than WordPress.com |url=https://mashable.com/2011/06/15/tumblr-surpasses-wordpress/ |website=mashable.com |accessdate=22 November 2019}}</ref>
| 2012 || January 29 || || As of date, Tumblr hosts more than 42 million blogs, ranging from politics to music and pictures.<ref name="theguardian.com"/> In the same month, Tumblr announces a milestone 15 billion page views every month, from the site's 120 million unique viewers.<ref name="Pinterest Tops Tumblr in National Popularity?">{{cite web |title=Pinterest Tops Tumblr in National Popularity? |url=https://uk.pcmag.com/web-sites/62469/pinterest-tops-tumblr-in-national-popularity |website=uk.pcmag.com |accessdate=22 November 2019}}</ref>
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| 2012 || June February || || Tumblr launches in North America ‘highlighted posts’, a feature that lets users pay to get more visibility for their work.<ref name="marketingweek.com"In >{{cite web |title=Tumblr to start selling ads |url=https://www.marketingweek.com/tumblr-to-start-selling-ads/ |website=marketingweek.com |accessdate=22 November 2019}}</ref>|-| 2012 || March || Userbase || Tumblr attracts 21.8 million unique visitors in the month – a million more than February – and over 2.5 times its visitors a year earlier.<ref name="marketingweek.com"/> |-| 2012 || June of 2012 tumblr || || Tumblr released its new and improved ios [[w:App Store (iOS)|iOS app. Now ]], where users can blog from anywhere at anytime on their mobile devices faster and more efficiently . This new app improved the following massively."
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| 2012 || June || || "tumblr had its first big ad deal with adidas. Now with big companies wanting to be featured tumblr was able to bring in more money. This proved the extent of the popularity of tumblr"<ref name="a Breif History of tumblr"/>
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| 2012 || Year round || Financial || Tumblr makes about US$13 million in revenue in the year.<ref>{{cite web |title=Source: Tumblr Made Even Less Money Than Reported Last Year |url=http://valleywag.gawker.com/source-tumblr-made-even-less-money-than-reported-last-508851058 |website=valleywag.gawker.com/ |accessdate=22 November 2019}}</ref>
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| 2013 || February || || Tumblr releases real-time notifications on user dashboards, a feature designed to increase user engagement, very similar to {{w|Facebook}}’s News Ticker.<ref>{{cite web |title=Tumblr Adds Real-Time Notifications To Its Dashboard |url=https://techcrunch.com/2013/02/06/tumblr-adds-real-time-notifications-to-its-dashboard-and-it-feels-a-lot-like-facebooks-ticker/ |website=techcrunch.com |accessdate=22 November 2019}}</ref><ref>{{cite web |title=TUMBLR ADDS REAL-TIME NOTIFICATIONS TO SITE |url=https://www.firstpost.com/tech/news-analysis/tumblr-adds-real-time-notifications-to-site-3619241.html |website=firstpost.com |accessdate=22 November 2019}}</ref><ref>{{cite web |title=Tumblr borrows another Facebook feature, adds real-time notifications to dashboard |url=https://www.theverge.com/2013/2/6/3961388/tumblr-adds-real-time-notifications-to-dashboard |website=theverge.com |accessdate=22 November 2019}}</ref>
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| 2013 || May || || "In may of 2013, tumblr was purchased by the Yahoo! ceo Marissa Mayer. At this time tumblr was receiving 100 million users a day with 90 million posts to follow. Mayer scored tumblr for $1.1 billion cash and her first words were “we promise not to screw it up.”"<ref name="a Breif History of tumblr"/> ". The site was acquired by Yahoo in 2013 and declined along with the rest of that corporate entity, and is now owned by Verizon’s Oath division. But in its prime, Tumblr was a hotbed for Weird Internet, generating unforgettable memes, crazy stories, and legendary posts. Here are some of the most notorious. Thanks to tumblr memedocumentation and Twitter user 3liza for research help."<ref name="8 Insane Moments on Tumblr That Will Go Down in History"/>
