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| 2009 || Rise to popularity || Tumblr releases its first app “tumblrette” with which app users have the freedom to post to their blog whenever they want. This is considered the start of tumblr becoming very popular.<ref name="a Breif History of tumblr"/>
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| 2013–2017 || Acquisition || Tumblr is acquired by {{w|Yahoo}}. Since then, the site would decline along with the rest of that corporate entity.<ref name="8 Insane Moments on Tumblr That Will Go Down in History"/>
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| 2017–2019 || ||