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Timeline of Tumblr

231 bytes added, 17:08, 24 November 2019
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| 2012 || September || Growth || Tumblr reaches 73 million blogs.<ref name="dsss"/>
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| 2012 || October || || Tumblr experiences a major outage, leaving bloggers unable to access their postings for more than three hours.<ref name="Tumblr Axes Its Editorial Team">{{cite web |title=Tumblr Axes Its Editorial Team |url=https://investorplace.com/2013/04/tumblr-axes-its-editorial-team/ |website=investorplace.com |accessdate=24 November 2019}}</ref><ref>{{cite web |title=Tumblr Comes Tumbling Down: Outage for Millions of Blogs |url=https://investorplace.com/2012/10/tumblr-comes-tumbling-down-outage-for-millions-of-blogs/ |website=investorplace.com |accessdate=24 November 2019}}</ref>
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| 2012 || Year round || Financial || Tumblr makes about US$13 million in revenue in the year.<ref>{{cite web |title=Source: Tumblr Made Even Less Money Than Reported Last Year |url=http://valleywag.gawker.com/source-tumblr-made-even-less-money-than-reported-last-508851058 |website=valleywag.gawker.com/ |accessdate=22 November 2019}}</ref>
| 2013 || April || || Tumblr launches mobile in-stream ads, its biggest advertising initiative to date. For the first time advertisers may access to Tumblr stream, where users see friends’ posts and their own. The advertisements look like regular posts and users would see no more than four ads a day.<ref>{{cite web |title=Inside Tumblr's Massive Monetization Opportunity |url=https://www.businessinsider.com.au/tumblr-massive-monetization-opportunity-2013-5 |website=businessinsider.com.au |accessdate=24 November 2019}}</ref>
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| 2013 || May April || || "In may Tumblr shuts down Storyboard, a year old experiment consisting in an editorial team of 2013journalists and editors assigned to cover Tumblr as a living, tumblr was purchased by breathing community. The team is laid off with the Yahoo! ceo Marissa Mayershutdown.<ref>{{cite web |title=Tumblr axes editorial team behind Storyboard 'experiment' |url=https://www. At this time tumblr was receiving 100 million users a day with 90 million posts to followcnet. Mayer scored com/news/tumblr for $1-axes-editorial-team-behind-storyboard-experiment/ |website=cnet.1 billion cash and her first words were “we promise not to screw it up.”"com |accessdate=25 November 2019}}</ref><ref name>{{cite web |title="a Breif History of tumblr"Storyboard |url=https://> "staff. The site was acquired by Yahoo in 2013 and declined along with the rest of that corporate entity, and is now owned by Verizon’s Oath divisiontumblr. But in its prime, Tumblr was com/post/47584806521/a hotbed for Weird Internet, generating unforgettable memes, crazy stories, and legendary posts. Here are some of the most notorious-year-ago-tumblr-did-something-unprecedented |website=staff. Thanks to tumblr memedocumentation and Twitter user 3liza for research help."com |accessdate=25 November 2019}}</ref name="8 Insane Moments on Tumblr That Will Go Down in History"/><ref name>{{cite web |title=Tumblr Axes Its Editorial Team |url="a Breif History of https://investorplace.com/2013/04/tumblr"-axes-its-editorial-team/ |website=investorplace.com |accessdate=25 November 2019}}</ref>
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| 2013 || May || || Tumblr is purchased by the {{w|Yahoo!}} for US$1.1 billion in cash. At this time tumblr receives 100 million users a day with 90 million posts to follow. <ref name="a Breif History of tumblr"/><ref>{{cite web |title=Verizon agrees to sell Tumblr to owner of Wordpress |url=https://www.axios.com/verizon-tumblr-wordpress-automattic-e6645edd-bc73-45c2-9380-9fe8ca34291f.html |website=axios.com |accessdate=23 November 2019}}</ref> Yahoo CEO {{w|Marissa Mayer}} comments “we promise not to screw it up.”<ref name="a Breif History of tumblr"/><ref name="8 Insane Moments on Tumblr That Will Go Down in History"/><ref name="a Breif History of tumblr"/>
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| 2013 || July || || David Karp predicts native, multimedia advertising would be the "most exciting, dazzling part" of Tumblr.<ref>{{cite web |title=Tumblr Is Now Using the Saddest Kind of Online Advertising |url=http://valleywag.gawker.com/tumblr-is-slumming-it-with-sad-text-ads-1490542863 |website=valleywag.gawker.com/ |accessdate=24 November 2019}}</ref>
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