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Timeline of Tumblr

263 bytes added, 14:17, 25 November 2019
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! Year !! Month and date !! Event type !! Details
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| 1986 || || Leadership Prelude || American {{w|web developer}} {{w|David Karp}} is born in {{w|New York City}}.<ref name="A History of Tumblrd">{{cite web |title=A History of Tumblr – See How David Karp Founded The Company |url=https://businessideaslab.com/tumblr-history/ |website=businessideaslab.com |accessdate=12 September 2019}}</ref>
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| 1997 || || Leadership Prelude || David Karp reads the book HTML for Dummies and teaches himself how to build Web pages.<ref name="David Karp: The Mastermind">{{cite book |last1=Latchana Kenney |first1=Karen |title=David Karp: The Mastermind behind Tumblr |url=https://books.google.com.ar/books?id=dBGXAgAAQBAJ&pg=PA40&lpg=PA40&dq=%22davidville%22+%22renamed%22+%22tumblr%22&source=bl&ots=8uxfn1w2wr&sig=ACfU3U2umddxWCed4E58OCtud5OFcfGVNQ&hl=en&sa=X&ved=2ahUKEwixvuXq7YXmAhWPIbkGHfEMD2UQ6AEwDHoECAsQAQ#v=onepage&q=%22davidville%22%20%22renamed%22%20%22tumblr%22&f=false}}</ref>
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| 2000 || || Prelude || Fourteen years old David Karp begins interning at Federator Studios.<ref name="David Karp: The Mastermind"/>
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| 2002 || || Prelude|| David Karp starts coding for UrbanBaby.<ref name="David Karp: The Mastermind"/>
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| 2005 || March || Prelude || 17-year-old German high school student Chris Neukirchen invents the tumblelog system, specifically for super-short blogging. Neukirchen uses the term ''tumblin'' on his site [https://anarchaia.org/ Anarchaia]. The only rule for tumblelogs is that they be a single paragraph, a rule that persists on many Tumblr formats today. Anarchaia would be followed by "Projectionist", a blog project from Americans Marcel Molina and Sam Stephenson.<ref name="These Screengrabs Show David Karp Did NOT Invent The 'Tumblelog' That Gave Birth To Tumblr">{{cite web |title=These Screengrabs Show David Karp Did NOT Invent The 'Tumblelog' That Gave Birth To Tumblr |url=https://www.businessinsider.com/the-history-of-tumblr-2013-5 |website=businessinsider.com |accessdate=12 September 2019}}</ref>
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| 2006 || || Prelude || Karp leaves UrbanBaby to focus on his own consulting company, Davidville. Karp hires Marco Arment to be an engineer for Davidville.<ref name="David Karp: The Mastermind"/>
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| 2006 || June || Early development || The development of Tumblr begins. It would become public less than a year later.<ref name="a Breif History of tumblr">{{cite web |title=a Breif History of tumblr |url=https://www.timetoast.com/timelines/a-breif-history-of-tumblr |website=timetoast.com |accessdate=12 September 2019}}</ref>
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| 2007 || || Early development || Marcel Molina receives a message from Karp that he is publishing his first "Tumblr" tumbleblog, inspired by Projectionist. Karp format is presented as a new and advanced short-form blogging format in several ways.<ref name="These Screengrabs Show David Karp Did NOT Invent The 'Tumblelog' That Gave Birth To Tumblr"/>
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| 2007 || February 19 || Service launch || In his mother's small apartment located in {{w|Manhattan}}, David Karp launches Tumblr as a free, simplified microblogging service that facilitates the creation of {{w|tumblelog}}s (a sort of short-form blogs), useful for featuring links, short paragraphs and a stream of consciousness style. It becomes useful for users who want to setup quick and easy link blogs or photo blogs.<ref name="a Breif History of tumblr"/> The service is co-founded with Marco Arment.<ref name="Today in Media History">{{cite web |title=Today in Media History: David Karp and Marco Arment launched Tumblr in 2007 |url=https://www.poynter.org/reporting-editing/2015/today-in-media-history-david-karp-and-marco-arment-launched-tumblr-in-2007/ |website=poynter.org |accessdate=12 September 2019}}</ref><ref name="8 Insane Moments on Tumblr That Will Go Down in History">{{cite web |title=8 Insane Moments on Tumblr That Will Go Down in History |url=https://www.geek.com/culture/8-insane-moments-on-tumblr-that-will-go-down-in-history-1764378/ |website=geek.com |accessdate=13 September 2019}}</ref> The consulting arm of Davidville is shut down, and the company is renamed Tumblr, Inc.<ref name="These Screengrabs Show David Karp Did NOT Invent The 'Tumblelog' That Gave Birth To Tumblr"/>
| 2013 || March || Growth || Tumblr passes the 100 million blogs milestone,<ref>{{cite web |last1=MacMillan |first1=Gordon |title=Yahoo agrees to pay in excess of $1bn for Tumblr |url=https://www.campaignlive.com/article/yahoo-agrees-pay-excess-1bn-tumblr/1182845 |website=campaignlive.com |accessdate=22 November 2019}}</ref> with 117 million unique users worldwide, up from about 58 million a year earlier.<ref>{{cite web |last1=Young |first1=Noel |title=Marissa brings Tumblr into the Yahoo family for $1.1 billion |url=https://www.thedrum.com/news/2013/05/19/marissa-brings-tumblr-yahoo-family-11-billion |website=thedrum.com |accessdate=22 November 2019}}</ref><ref>{{cite web |title=It’s Been Confirmed: Yahoo Is Buying Tumblr |url=https://m2bespoke.co.uk/blog/it039s-been-confirmed-yahoo-is-buying-tumblr-2013052200/ |website=m2bespoke.co.uk |accessdate=22 November 2019}}</ref>
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| 2013 || April || Product || Tumblr launches mobile in-stream ads, its biggest advertising initiative to date. For the first time advertisers may access to Tumblr stream, where users see friends’ posts and their own. The advertisements look like regular posts and users would see no more than four ads a day.<ref>{{cite web |title=Inside Tumblr's Massive Monetization Opportunity |url=https://www.businessinsider.com.au/tumblr-massive-monetization-opportunity-2013-5 |website=businessinsider.com.au |accessdate=24 November 2019}}</ref>
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| 2013 || April || Product shutdown || Tumblr shuts down Storyboard, a year old experiment consisting in an editorial team of journalists and editors assigned to cover Tumblr as a living, breathing community. The team is laid off with the shutdown.<ref>{{cite web |title=Tumblr axes editorial team behind Storyboard 'experiment' |url=https://www.cnet.com/news/tumblr-axes-editorial-team-behind-storyboard-experiment/ |website=cnet.com |accessdate=25 November 2019}}</ref><ref>{{cite web |title=Storyboard |url=https://staff.tumblr.com/post/47584806521/a-year-ago-tumblr-did-something-unprecedented |website=staff.tumblr.com |accessdate=25 November 2019}}</ref><ref>{{cite web |title=Tumblr Axes Its Editorial Team |url=https://investorplace.com/2013/04/tumblr-axes-its-editorial-team/ |website=investorplace.com |accessdate=25 November 2019}}</ref>
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| 2013 || May || Acquisition || Tumblr is purchased by {{w|Yahoo!}} for US$1.1 billion in cash. At this time tumblr receives 100 million users a day with 90 million posts to follow. <ref name="a Breif History of tumblr"/><ref>{{cite web |title=Verizon agrees to sell Tumblr to owner of Wordpress |url=https://www.axios.com/verizon-tumblr-wordpress-automattic-e6645edd-bc73-45c2-9380-9fe8ca34291f.html |website=axios.com |accessdate=23 November 2019}}</ref> Yahoo CEO {{w|Marissa Mayer}} comments “we promise not to screw it up.”<ref name="a Breif History of tumblr"/><ref name="8 Insane Moments on Tumblr That Will Go Down in History"/><ref name="a Breif History of tumblr"/>
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| 2013 || July || Notable comment || David Karp predicts native, multimedia advertising would be the "most exciting, dazzling part" of Tumblr.<ref>{{cite web |title=Tumblr Is Now Using the Saddest Kind of Online Advertising |url=http://valleywag.gawker.com/tumblr-is-slumming-it-with-sad-text-ads-1490542863 |website=valleywag.gawker.com/ |accessdate=24 November 2019}}</ref>
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| 2014 || February || {{w|Computer security}} || Tumblr introduces Secure Sockets Layer (SSL) encryption, a cryptographic protocol designed to provide secure communication on the web, making it harder for hackers to get users' data.<ref>{{cite web |title=Browse Tumblr Securely |url=https://tricks-for.tumblr.com/post/80066177791/browse-tumblr-securely |website=tricks-for.tumblr.com |accessdate=22 November 2019}}</ref>
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| 2014 || || || {{w|Barack Obama}} and {{w|David Karp}} talk about how to pronounce the word {{w|GIF}}.<ref name="Today in Media History"/>
| 2014 || July 11 || || {{w|DashCon}} (originally named Tumbl-Con) is organized as an unofficial {{w|fan convention}} catering primarily to users of Tumblr, with a particular emphasis on {{w|fandom}}s.<ref>{{cite web|title=When Fandom Falls Apart: DashCon Edition|url=http://observationdeck.io9.com/when-fandom-falls-apart-dashcon-edition-1604303148|publisher=io9|date=13 July 2014|accessdate=25 November 2019}}</ref><ref>{{cite web|last1=Bachman|first1=Lynne|title=DashCon convention doomed from the start|url=http://baltimorepostexaminer.com/dashcon-convention-doomed-start/2014/07/24|publisher=Baltimore Post-Examiner|date=24 July 2014|accessdate=25 November 2019}}</ref><ref>{{cite web|last1=Keilman|first1=John|title=Bloggers mock stumbles at Tumblr convention|url=http://www.chicagotribune.com/news/local/breaking/chi-bloggers-mock-stumbles-at-tumblr-convention-20140717-story.html|publisher=Chicago Tribune|archiveurl=https://web.archive.org/web/20141006123001/http://www.chicagotribune.com/news/local/breaking/chi-bloggers-mock-stumbles-at-tumblr-convention-20140717-story.html|archivedate=6 October 2014|date=17 July 2014|accessdate=26 August 2014}}</ref> Held in {{w|Schaumburg, Illinois}}, northwestern suburb of {{w|Chicago}}, the convention would quickly become infamous for allegations of mismanagement and corruption among organizers, who over the course of one weekend, would take US$17,000 from conventiongoers as part of an emergency fundraising drive, failing to pay any of their high-profile guests, and attempting to compensate disappointed ticket-holders by offering them an “extra” hour in a children’s ball pit, fitting only around six people.<ref>{{cite web|last1=Pearl|first1=Mike|title=YOU KNOW THAT TUMBLR CONVENTION THAT WENT TO SHIT? IT WASN'T THAT BAD|url=https://www.vice.com/read/you-know-that-tumblr-convention-that-went-to-shit-it-wasnt-that-bad-715|publisher=Vice|date=15 July 2014|accessdate=26 August 2014}}</ref><ref>{{cite web|last1=Carmino Tamburro|first1=Paul|title=Embarrassing Tumblr Convention ‘DashCon’ Branded a Scam After Raising $17,000|url=http://www.craveonline.com/lifestyle/tech-and-gadgets-news/724235-embarrassing-tumblr-convention-dashcon-branded-a-scam-after-raising-17000|publisher=Crave Online|date=14 July 2014|accessdate=25 November 2019}}</ref><ref>{{cite web |title=The inaugural DashCon 2014 did not go as planned |url=https://www.dailydot.com/parsec/dash-con-controversy-tumblr/ |website=dailydot.com |accessdate=25 November 2019}}</ref>
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| 2015 || January || Product || Tumblr launches Creatrs Network, an advertising platform aimed at helping connect Tumblr bloggers with brands and other organizations that want to use Tumblr artist content in their ads and marketing.<ref>{{cite web |title=Tumblr Launches Creative Agency to Connect Artists With Advertisers |url=https://www.wired.com/2015/01/tumblr-creatrs/ |website=wired.com |accessdate=22 November 2019}}</ref><ref>{{cite web |title=Tumblr Launches An In-House Ad Agency That Pairs Creators With Big Brands |url=https://www.fastcompany.com/3041271/tumblr-creatrs-network |website=fastcompany.com |accessdate=22 November 2019}}</ref><ref>{{cite web |title=Tumblr Launches New Ad Initiative to Connect Popular Bloggers With Major Brands |url=https://www.entrepreneur.com/article/242191 |website=entrepreneur.com |accessdate=22 November 2019}}</ref>
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| 2015 || October || Userbase || Tumblr begins phasing out inactive users, first reaching out via {{w|email}} and asking that they “reactivate their accounts within two weeks,” lest they want Tumblr to “allow their URLs to expire.”<ref>{{cite web |title=NEWS UPDATE: Tumblr Drops URLs Like a Bad Girlfriend |url=https://www.socialmediadelivered.com/2015/11/12/news-update-tumblr-drops-urls-like-a-bad-girlfriend/ |website=socialmediadelivered.com |accessdate=24 November 2019}}</ref>
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| 2015 || October || Product || Tumblr removes the ability for users to reply to posts on their blogs. Users expresd discontent but Tumblr promises a new way of replying to posts.<ref name="Tumblr users rejoice: Replies are back!">{{cite web |title=Tumblr users rejoice: Replies are back! |url=https://graphicwheeler.wordpress.com/2016/03/28/tumblr-users-rejoice-replies-are-back/ |website=graphicwheeler.wordpress.com |accessdate=25 November 2019}}</ref><ref>{{cite web |title=Pardon our dust |url=https://support.tumblr.com/post/131951272032/pardon-our-dust-hey-you-know-the-reply-feature |website=support.tumblr.com |accessdate=25 November 2019}}</ref>
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| 2015 || November || Growth || Tumblr reaches over 261 million blogs and over 123 billion posts.<ref name="a Breif History of tumblr"/>
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| 2015 || November || Product || Tumblr introduces a new function known as instant messaging, which lets bloggers connect with followers privately and contact friends. This function would lead to many collaborations between bloggers.<ref name="a Breif History of tumblr"/><ref>{{cite web |last1= |first1= |title=Tumblr launches instant messaging on Android, iOS, and the web |url=https://www.theverge.com/2015/11/10/9706232/tumblr-instant-messaging-announced |website=theverge.com |accessdate=22 November 2019}}</ref><ref>{{cite web |last1=Perez |first1=Sarah |title=Tumblr Rolls Out Instant Messaging On Both Web And Mobile |url=https://techcrunch.com/2015/11/10/tumblr-rolls-out-instant-messaging-on-both-web-and-mobile/ |website=techcrunch.com |accessdate=22 November 2019}}</ref><ref>{{cite web |title=Tumblr adds instant messaging: Here's how the threaded conversations work |url=https://www.pocket-lint.com/apps/news/135872-tumblr-adds-instant-messaging-here-s-how-the-threaded-conversations-work |website=pocket-lint.com |accessdate=22 November 2019}}</ref>
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| 2016 || March 28 || Product || After having removed the ability for users to reply to posts on their blogs back in October 2015, Tumblr reintroduces Replies, a tool equipped with more features. The company also introduces a redesigned appearance for notes on posts.<ref>{{cite web |title=David's blog |url=https://www.davidslog.com/132564574700/wizardries-can-tumblr-make-it-so-we-can-reply |website=davidslog.com |accessdate=25 November 2019}}</ref><ref name="Tumblr users rejoice: Replies are back!"/>
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| 2016 || June 21 || Product || Tumblr launches support for live video from {{w|YouTube}}, {{w|YouNow}}, {{w|Kanvas}} and Upclose. The feature allows users to live stream video directly to their followers’ Dashboards, and dends push notifications when users go live or reblog a live stream.<ref>{{cite web |last1=Liffreing |first1=Ilyse |title=Tumblr launches support for live video -- from other platforms |url=https://www.campaignlive.com/article/tumblr-launches-support-live-video-platforms/1399733 |website=campaignlive.com |accessdate=22 November 2019}}</ref><ref>{{cite web |last1=Perez |first1=Sarah |title=Tumblr launches live video support in partnership with YouTube, YouNow and others |url=https://techcrunch.com/2016/06/21/tumblr-launches-live-video-support-in-partnership-with-youtube-younow-and-others/ |website=techcrunch.com |accessdate=22 November 2019}}</ref><ref>{{cite web |last1=Kastrenakes |first1=Jacob |title=Tumblr integrates live-streaming from YouTube, YouNow, and other video apps |url=https://www.theverge.com/2016/6/21/11983446/tumblr-live-streaming-launch-integrates-youtube-younow-more |website=theverge.com |accessdate=22 November 2019}}</ref><ref>{{cite web |last1=Burns |first1=Chris |title=Tumblr launches Live Video, but wont host |url=https://www.slashgear.com/tumblr-launches-live-video-but-wont-host-21445217/ |website=slashgear.com |accessdate=22 November 2019}}</ref>
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| 2016 || October || Product || Tumblr launches "Labs", a tool that allows users test experimental features before they're made available as standard. Four new features available for people to test are launched with the program, including graphs showing users' posts' reblogs, more advanced scheduling options for queues posts, better tools for group Tumblrs, and an option that lets users change the color of their posts to the color of their Tumblr.<ref>{{cite web |last1=Perez |first1=Sarah |title=Tumblr launches Labs so users can test experimental features |url=https://techcrunch.com/2016/05/10/tumblr-launches-labs-so-users-can-test-experimental-features/ |website=techcrunch.com |accessdate=22 November 2019}}</ref><ref>{{cite web |last1=McCormick |first1=Rich |title=Tumblr's new Labs program lets users test experimental features |url=https://www.theverge.com/2016/5/11/11655050/tumblrs-new-labs-program-lets-users-test-experimental-features |website=theverge.com |accessdate=22 November 2019}}</ref><ref>{{cite web |title=Willing Participants Needed! |url=https://staff.tumblr.com/post/144154514205/willing-participants |website=staff.tumblr.com |accessdate=22 November 2019}}</ref><ref>{{cite web |title=Tumblr launches “Labs” letting users test new features |url=https://www.fastcompany.com/4006711/tumblr-launches-labs-letting-users-test-new-features |website=fastcompany.com |accessdate=22 November 2019}}</ref>
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| 2017 || April 18 || Product || Tumblr launches video chat app "Cabana", which lets up to six users video chat together at the same time and stream {{w|YouTube}} videos to watch while chatting.<ref>{{cite web |last1=Kastrenakes |first1=Jacob |title=Tumblr launches a video chat app for watching YouTube with friends |url=https://www.theverge.com/2017/4/18/15330042/tumblr-cabana-video-chat-app-announced-launches-ios |website=theverge.com |accessdate=22 November 2019}}</ref><ref>{{cite web |last1=Perez |first1=Sarah |title=Tumblr launches Cabana, a new app for watching videos with friends |url=https://techcrunch.com/2017/04/18/tumblr-launches-cabana-a-new-app-for-watching-videos-with-friends/ |website=techcrunch.com |accessdate=22 November 2019}}</ref><ref>{{cite web |title=Tumblr is launching a video chat app called Cabana |url=https://www.vox.com/2017/4/18/15337194/tumblr-video-app-cabana |website=vox.com |accessdate=22 November 2019}}</ref>
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| 2017 || June || Acquisition || {{w|Verizon}} acquires Tumblr after purchasing {{w|Yahoo}}.<ref name="Verizon is selling Tumblr"/>
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| 2018 || January || Controversy || In a survey by the Korea Communications Standards Commission, Tumblr is branded one of the most visited websites containing obscene material among South Korean adolescents, with 465 out of the 10,000 respondents spending 14 minutes per session on the website on average.<ref>{{cite web |title=Tumblr Under Pressure Amid Growing Adult Content |url=http://koreabizwire.com/tumblr-under-pressure-amid-growing-adult-content/113925 |website=koreabizwire.com/ |accessdate=22 November 2019}}</ref>
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| 2018 || August || Policy || Tumblr announces new community guidelines banning revenge porn, hate speech, and posts that glorify school shootings.<ref>{{cite web |title=Tumblr will ban all adult content on December 17th |url=https://www.theverge.com/2018/12/3/18123752/tumblr-adult-content-porn-ban-date-explicit-changes-why-safe-mode |website=theverge.com |accessdate=24 November 2019}}</ref>
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| 2018 || October || Partnership || Tumblr partneres partners with Made of Millions charity and [[w:RYOT|RYOT Studio]] "to explore the hidden depths and complexities of Mental Health."<ref>{{cite web |title=Getting tech downtime this Christmas - Verizon Media |url=https://www.oath.com/insights/getting-tech-downtime-this-christmas/ |website=oath.com |accessdate=25 November 2019}}</ref>
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| 2018 || November 16 || Controversy || {{w|Apple Inc.}} removes Tumblr from its [[w:App Store (iOS)|iOS Store]] reportedly due to the discovery of {{w|child pornography}} on the service.<ref>{{cite web |title=Tumblr was removed from Apple’s App Store over child pornography issues |url=https://www.theverge.com/2018/11/20/18104366/tumblr-ios-app-child-pornography-removed-from-app-store |website=theverge.com |accessdate=24 November 2019}}</ref>
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| 2018 || December 17 || Policy || Tumblr permanently bans adult content from its platform, eradicating porn-related communities and fundamentally altering how the service is used.<ref>{{cite web |title=Tumblr will ban all adult content on December 17th |url=https://www.theverge.com/2018/12/3/18123752/tumblr-adult-content-porn-ban-date-explicit-changes-why-safe-mode |website=theverge.com |accessdate=24 November 2019}}</ref>
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| 2019 || August || Acquisition || {{w|Verizon}} agrees to sell {{w|Tumblr}} to {{w|WordPress}} owner {{w|Automattic}} for an undisclosed amount.<ref name="Verizon is selling Tumblr">{{cite web |title=Verizon is selling Tumblr to WordPress’ owner |url=https://www.theverge.com/2019/8/12/20802639/tumblr-verizon-sold-wordpress-blogging-yahoo-adult-content |website=theverge.com |accessdate=23 November 2019}}</ref>
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| 2019 || November || Product || Tumblr launches group messaging threads designed to connect people of different fandoms, a feature expected to provide a more direct bridge for users looking to discuss interests outside of the re-blogging a post. Unlike other similar community features on platforms like Facebook, which has various 'Groups' where users gravitate around interests, this group is programmed to last only 24 hours after being created.<ref>{{cite web |title=Tumblr is launching group messaging threads that will connect people of different fandoms and disappear after 24 hours |url=https://www.dailymail.co.uk/sciencetech/article-7657523/Tumblr-launches-group-messaging-threads-connect-fans-disappear-24-hours.html |website=dailymail.co.uk |accessdate=22 November 2019}}</ref>
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