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Timeline of Tumblr

7 bytes removed, 14:43, 25 November 2019
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| 2013 || April || Product || Tumblr launches mobile in-stream ads, its biggest advertising initiative to date. For the first time advertisers may access to Tumblr stream, where users see friends’ posts and their own. The advertisements look like regular posts and users would see no more than four ads a day.<ref>{{cite web |title=Inside Tumblr's Massive Monetization Opportunity |url=https://www.businessinsider.com.au/tumblr-massive-monetization-opportunity-2013-5 |website=businessinsider.com.au |accessdate=24 November 2019}}</ref>
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| 2013 || April || Product shutdown || Tumblr shuts down Storyboard, a year old experiment consisting in an editorial team of journalists and editors assigned to cover Tumblr as a living, breathing community. The Storyboard team is laid off with the shutdown.<ref>{{cite web |title=Tumblr axes editorial team behind Storyboard 'experiment' |url=https://www.cnet.com/news/tumblr-axes-editorial-team-behind-storyboard-experiment/ |website=cnet.com |accessdate=25 November 2019}}</ref><ref>{{cite web |title=Storyboard |url=https://staff.tumblr.com/post/47584806521/a-year-ago-tumblr-did-something-unprecedented |website=staff.tumblr.com |accessdate=25 November 2019}}</ref><ref>{{cite web |title=Tumblr Axes Its Editorial Team |url=https://investorplace.com/2013/04/tumblr-axes-its-editorial-team/ |website=investorplace.com |accessdate=25 November 2019}}</ref>
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| 2013 || May || Acquisition || Tumblr is purchased by {{w|Yahoo!}} for US$1.1 billion in cash. At this time tumblr receives 100 million users a day with 90 million posts to follow. <ref name="a Breif History of tumblr"/><ref>{{cite web |title=Verizon agrees to sell Tumblr to owner of Wordpress |url=https://www.axios.com/verizon-tumblr-wordpress-automattic-e6645edd-bc73-45c2-9380-9fe8ca34291f.html |website=axios.com |accessdate=23 November 2019}}</ref> Yahoo CEO {{w|Marissa Mayer}} comments “we promise not to screw it up.”<ref name="a Breif History of tumblr"/><ref name="8 Insane Moments on Tumblr That Will Go Down in History"/><ref name="a Breif History of tumblr"/>
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