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| 1995 || || || " For example in 1995, John Audette formed Multi-Media Marketing Group (MMG) in Lake Oswego, Oregon on the sale of 4,000 copies of his $30 online book about marketing on the World Wide Web."<ref name="thehistoryofseo.com"/>
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| 1995 || Late year || || {{w|Excite}} is commercially released as a crawling search engine.<ref>{{cite book |last1=DESAI |first1=SANDEEP |last2=SRIVASTAVA |first2=ABHISHEK |title=SOFTWARE TESTING : A Practical Approach |url=https://books.google.com.ar/books?id=B4sQDAAAQBAJ&pg=PA280&dq=Excite+1995&hl=en&sa=X&ved=0ahUKEwibwo7-pNToAhVFE7kGHU08B3kQ6AEIQjAD#v=onepage&q=Excite%201995&f=false}}</ref><ref>{{cite book |last1=Comm |first1=Joel |title=Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs |url=https://books.google.com.ar/books?id=YkEdWYvuUk8C&pg=PA263&dq=Excite+1995&hl=en&sa=X&ved=0ahUKEwibwo7-pNToAhVFE7kGHU08B3kQ6AEIUjAF#v=onepage&q=Excite%201995&f=false}}</ref><ref name="thehistoryofseo.com"/>
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| 1996 || || || " Page and Brin, two Stanford University students, built and tested Backrub, a new search engine that ranked sites based on inbound link relevancy and popularity. Backrub would ultimately become Google. HotBot, powered by Inktomi, also launched."<ref name="20 Years of SEO: A Brief History of Search Engine Optimization"/><ref name="seo.comf"/>
