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| 1995 || Late year || || {{w|Excite}} is commercially released as a crawling search engine.<ref>{{cite book |last1=DESAI |first1=SANDEEP |last2=SRIVASTAVA |first2=ABHISHEK |title=SOFTWARE TESTING : A Practical Approach |url=https://books.google.com.ar/books?id=B4sQDAAAQBAJ&pg=PA280&dq=Excite+1995&hl=en&sa=X&ved=0ahUKEwibwo7-pNToAhVFE7kGHU08B3kQ6AEIQjAD#v=onepage&q=Excite%201995&f=false}}</ref><ref>{{cite book |last1=Comm |first1=Joel |title=Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs |url=https://books.google.com.ar/books?id=YkEdWYvuUk8C&pg=PA263&dq=Excite+1995&hl=en&sa=X&ved=0ahUKEwibwo7-pNToAhVFE7kGHU08B3kQ6AEIUjAF#v=onepage&q=Excite%201995&f=false}}</ref><ref name="thehistoryofseo.com"/>
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| 1996 || January || || " {{w|Stanford University}} students {{w|Larry Page }} and {{w|Sergey Brin, two Stanford University students, built }} build and tested test Backrub, a new search engine that ranked ranks sites based on inbound link relevancy and popularity. Backrub would ultimately become {{w|Google}}. HotBot<ref>{{cite book |last1=Breverton |first1=Terry |title=Breverton's Encyclopedia of Inventions: A Compendium of Technological Leaps, powered by Inktomi, also launchedGroundbreaking Discoveries and Scientific Breakthroughs that Changed the World |url=https://books.google.com.ar/books?id=VepgBQAAQBAJ&pg=PT559&dq=backrub+1996&hl=en&sa=X&ved=0ahUKEwjSo8P3qNToAhVUDrkGHd4jBoYQ6AEIMTAB#v=onepage&q=backrub%201996&f=false}}</ref><ref>{{cite book |last1=MIRANDA GONZALEZ |first1=FRANCISCO JAVIER |last2=RUBIO LACOBA |first2=SERGIO |last3=CHAMORRO MERA |first3=ANTONIO |title=Dirección de operaciones. Casos prácticos y recursos didácticos |url=https://books.google.com."ar/books?id=N9r7CAAAQBAJ&pg=PA105&dq=backrub+1996&hl=en&sa=X&ved=0ahUKEwjSo8P3qNToAhVUDrkGHd4jBoYQ6AEIQzAD#v=onepage&q=backrub%201996&f=false}}</ref><ref name="20 Years of SEO: A Brief History of Search Engine Optimization"/><ref name="seo.comf"/>
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| 1996 || May || || " Inktomi launched Hotbot in May, 1996 "<ref name="tellmeyourgoal.coms"/>
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