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Timeline of search engine optimization

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| 2012 || April || || "In April 2012, Google took what it called “another step to reward high-quality sites” with the first of many Penguin updates -- and, in the process of announcing it, acknowledged Bing’s month-earlier blog post on the changing face of SEO. "<ref name="A Brief History of Search & SEO"/> " Penguin 4.0 is the latest version of Penguin, which was originally introduced in April, 2012."<ref name="tellmeyourgoal.coms"/>
| 2012 || May || || "In May 2012, {{w|Google unveiled }} unveils the {{w|Knowledge Graph}}, a new visual interface that provides popular facts about people, places and things alongside Google's traditional results. This was constitutes a major shift away from interpreting keywords strings to understanding semantics and intent."<ref name="20 Years of SEO: A Brief History of Search Engine Optimization"/><ref>{{cite web |title=Google Testing Semantic Search Update |url= | |accessdate=4 January 2020}}</ref> The {{w|Knowledge Graph}} would become popular in knowledge representation and knowledge management applications widely across search engine, biomedical, media and industrial domains.<ref>{{cite book |last1=Wasny |first1=Garrett |title=Advanced Googling: How to Search Smarter, Faster and More Efficiently on Google |url=}}</ref><ref>{{cite book |last1=Pan |first1=Jeff Z. |last2=Calvanese |first2=Diego |last3=Eiter |first3=Thomas |last4=Horrocks |first4=Ian |last5=Kifer |first5=Michael |last6=Lin |first6=Fangzhen |last7=Zhao |first7=Yuting |title=Reasoning Web: Logical Foundation of Knowledge Graph Construction and Query Answering: 12th International Summer School 2016, Aberdeen, UK, September 5-9, 2016, Tutorial Lectures |url=}}</ref><ref>{{cite book |last1=Färber |first1=M. |title=Semantic Search for Novel Information |url=}}</ref>
| 2013 || October || || "launch of app indexing making apps appear alongside websites in search results"<ref name="A brief history of Search Engine Optimization (SEO)"/> "Google App Indexing was launched in October 2013 for a limited set of publishers."<ref>{{cite web |title=Google: App Indexing |url= | |accessdate=7 January 2020}}</ref>

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