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| 1977 || Social bias || [[w:False-consensus effect|false consensus effect]] || A study conducted by {{w|Lee Ross}} and colleagues provides early evidence for a {{w|cognitive bias}} called the [[w:False-consensus effect|false consensus effect]], which is the tendency for people to overestimate the extent to which others share the same views.<ref>{{Cite journal|title = The "false consensus effect": An egocentric bias in social perception and attribution processes|journal = Journal of Experimental Social Psychology|pages = 279–301|volume = 13|issue = 3|doi = 10.1016/0022-1031(77)90049-x|first = Lee|last = Ross|first2 = David|last2 = Greene|first3 = Pamela|last3 = House|year = 1977}}</ref> || "It refers to the tendency to overestimate consensus for one′s attitudes and behaviors."<ref>{{cite journal |last1=Alicke |first1=Mark |last2=Largo |first2=Edward |title=The Role of Self in the False Consensus Effect |doi=10.1006/jesp.1995.1002 |url=https://www.sciencedirect.com/science/article/abs/pii/S0022103185710025}}</ref>
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| 1978 || Memory bias || {{w|Misinformation effect}} || Loftus, Miller, and Burns conduct the original {{w|misinformation effect}} study.<ref>{{cite journal |last1=Zaragoza |first1=Maria S. |last2=Belli |first2=Robert F. |last3=Payment |first3=Kristie E. |title=Misinformation Effectsand the Suggestibility of Eyewitness Memory}}</ref> || The {{w|misinformation effect}} "It happens when a person's memory becomes less accurate due to information that happens after the event."<ref>{{cite web |title=What Is Misinformation Effect? |url=https://www.growthramp.io/articles/misinformation-effect |website=growthramp.io |accessdate=7 May 2020}}</ref>
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| 1979 || || {{w|Bacon principle}} || "In 1979, professor of psychology and author Charles G. Lord sought answers[1] as to whether we might overcome the {{w|Bacon principle}}, or whether humans are always held hostage to their initial beliefs even in the face of compelling and contradictory evidence." ||
