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| 2006 || || || Overcoming Bias launches as a group blog on the "general theme of how to move our beliefs closer to reality, in the face of our natural biases such as overconfidence and wishful thinking, and our bias to believe we have corrected for such biases, when we have done no such thing."<ref>{{cite web |title=Overcoming Bias |url=http://www.overcomingbias.com/about |website=overcomingbias.com |accessdate=13 March 2020}}</ref> ||
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| 2006 || {{w|Behavioral bias}} || {{w|Ostrich effect}} || The {{w|Ostrich effect}} is coined by Galai & Sade.<ref>{{cite journal |title=The "Ostrich Effect" and the Relationship between the Liquidity and the Yields of Financial Assets |journal=The Journal of Business |doi=10.2139/ssrn.431180}}</ref> || "The {{w|ostrich effect}} bias is a tendency to ignore dangerous or negative information by ignoring it or burying one's head in the sand"<ref>{{cite web |title=Ostrich Effect |url=https://www.thinkingcollaborative.com/stj/ostrich-effect/ |website=thinkingcollaborative.com |accessdate=8 May 2020}}</ref>
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| 2008 || Social bias || {{w|Cheerleader effect}} || {{w|Cheerleader effect}}. "The phrase was coined by the character {{w|Barney Stinson}} in "{{w|Not a Father's Day}}", an episode of the television series ''{{w|How I Met Your Mother}}'', first aired in November 2008. Barney points out to his friends a group of women that initially seem attractive, but who all seem to be very ugly when examined individually. This point is made again by [[w:Ted Mosby|Ted]] and [[w:Robin Scherbatsky|Robin]] later in the episode, who note that some of Barney's friends also only seem attractive in a group."<ref>{{cite web|url=https://www.theatlantic.com/business/archive/2013/11/cheerleader-effect-why-people-are-more-beautiful-in-groups/281119/|title=Cheerleader Effect: Why People Are More Beautiful in Groups|work={{w|The Atlantic}}|last=Hamblin|first=James|date=November 4, 2013|accessdate=December 5, 2015}}</ref> || "The {{w|cheerleader effect}} refers to the increase in attractiveness that an individual face experiences when seen in a group of other faces."<ref>{{cite journal |last1=Carragher |first1=Daniel J. |last2=Thomas |first2=Nicole A. |last3=Gwinn |first3=O. Scott |last4=Nicholls |first4=Mike E. R. |title=Limited evidence of hierarchical encoding in the cheerleader effect |url=https://www.nature.com/articles/s41598-019-45789-6}}</ref>
