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| 1991 || Social bias || {{w|Illusory superiority}} || The term illusory superiority is first used by the researchers Van Yperen and Buunk. || {{w|Illusory superiority}} "indicates an individual who has a belief that they are somehow inherently superior to others".<ref>{{cite web |title=Illusory Superiority |url=https://www.alleydog.com/glossary/definition.php?term=Illusory+Superiority |website=alleydog.com |accessdate=7 May 2020}}</ref>
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| 1994 || || {{w|Women are wonderful effect}} || The {{w|Women are wonderful effect}} term is coined by researchers {{w|Alice Eagly}} and {{w|Antonio Mladinic}} in a paper, where they question the widely-held view that there was prejudice against women.<ref>{{cite web |title=“Women Are Wonderful” Effect |url=https://www.scribd.com/document/274926319/Women-Are-Wonderful-Effect |website=scribd.com |accessdate=10 April 2020}}</ref> ||"The {{w|women are wonderful effect}} is a phenomenon found in psychological research in which people associate more positive attributes with women as compared to men."<ref>{{cite web |title=“women are wonderful” effect |url=https://crazyfacts.com/the-women-are-wonderful-effect-is-a-phenomenon-found-in-psychological-research/ |website=crazyfacts.com |accessdate=18 July 2020}}</ref>
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| 1995 || || {{w|Implicit bias}} || The {{w|implicit bias}} is first described in a publication by Tony Greenwald and Mahzarin Banaji.<ref>{{cite web |title=PROJECT IMPLICIT LECTURES AND WORKSHOPS |url=https://www.projectimplicit.net/lectures.html |website=projectimplicit.net |accessdate=12 March 2020}}</ref> || "Research on {{w|implicit bias}} suggests that people can act on the basis of prejudice and stereotypes without intending to do so."<ref>{{cite web |title=Implicit Bias |url=https://plato.stanford.edu/entries/implicit-bias/ |website=plato.stanford.edu |accessdate=8 May 2020}}</ref>
