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| 1977 || || {{w|Illusory truth effect}} || The {{w|illusory truth effect}} is first identified in a study at {{w|Villanova University}} and {{w|Temple University}}.<ref name="Hasher1977">{{cite journal|last1=Hasher |first1=Lynn |last2=Goldstein |first2=David |last3=Toppino |first3=Thomas |title=Frequency and the conference of referential validity |journal=Journal of Verbal Learning and Verbal Behavior |date=1977 |volume=16 |issue=1 |pages=107–112 |doi=10.1016/S0022-5371(77)80012-1 | |url=https://web.archive.org/web/20160515062305/http://www.psych.utoronto.ca/users/hasher/PDF/Frequency%20and%20the%20conference%20Hasher%20et%20al%201977.pdf}}</ref><ref name="PLOS ONE">{{cite journal|title=People with Easier to Pronounce Names Promote Truthiness of Claims|journal=PLOS ONE|volume=9|issue=2|pages=e88671|date=September 6, 2014 |doi=10.1371/journal.pone.0088671|pmid=24586368|pmc=3935838|last1=Newman|first1=Eryn J.|last2=Sanson|first2=Mevagh|last3=Miller|first3=Emily K.|last4=Quigley-Mcbride|first4=Adele|last5=Foster|first5=Jeffrey L.|last6=Bernstein|first6=Daniel M.|last7=Garry|first7=Maryanne}}</ref> || The {{w|illusory truth effect}} "occurs when repeating a statement increases the belief that it’s true even when the statement is actually false."<ref>{{cite web |title=Illusory Truth, Lies, and Political Propaganda: Part 1 |url=https://www.psychologytoday.com/us/blog/psych-unseen/202001/illusory-truth-lies-and-political-propaganda-part-1 |website=psychologytoday.com |accessdate=7 May 2020}}</ref>
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| 1977 || Social bias || {{w|False-consensus effect}} || A study conducted by {{w|Lee Ross}} and colleagues provides early evidence for a {{w|cognitive bias}} called the [[w:False-consensus effect|false consensus effect]], which is the tendency for people to overestimate the extent to which others share the same views.<ref>{{Cite journal|title = The "false consensus effect": An egocentric bias in social perception and attribution processes|journal = Journal of Experimental Social Psychology|pages = 279–301|volume = 13|issue = 3|doi = 10.1016/0022-1031(77)90049-x|first = Lee|last = Ross|first2 = David|last2 = Greene|first3 = Pamela|last3 = House|year = 1977}}</ref> || The {{w|false-consensus effect}} "It refers to the tendency to overestimate consensus for one′s attitudes and behaviors."<ref>{{cite journal |last1=Alicke |first1=Mark |last2=Largo |first2=Edward |title=The Role of Self in the False Consensus Effect |doi=10.1006/jesp.1995.1002 |url=https://www.sciencedirect.com/science/article/abs/pii/S0022103185710025}}</ref>
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| 1978 || Memory bias || {{w|Misinformation effect}} || Loftus, Miller, and Burns conduct the original {{w|misinformation effect}} study.<ref>{{cite journal |last1=Zaragoza |first1=Maria S. |last2=Belli |first2=Robert F. |last3=Payment |first3=Kristie E. |title=Misinformation Effectsand the Suggestibility of Eyewitness Memory}}</ref> || The {{w|misinformation effect}} "happens when a person's memory becomes less accurate due to information that happens after the event."<ref>{{cite web |title=What Is Misinformation Effect? |url=https://www.growthramp.io/articles/misinformation-effect |website=growthramp.io |accessdate=7 May 2020}}</ref>
