Difference between revisions of "Timeline of online food delivery"
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{| class="wikitable sortable" | {| class="wikitable sortable" | ||
| − | ! Year !! Month and date (if available) !! Event type !! Organization type !! Details | + | ! Year !! Month and date (if available) !! Event type !! Organization type !! Details !! Country/location |
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| − | |1989|| || Launch || Grocery delivery||[[wikipedia:Peapod|Peapod]], which pioneers the online grocery delivery concept, is foundedby Andrew and Thomas Parkinson in Evanston, IL.<ref name="peapod">{{cite web |url=https://www.peapod.com/site/companyPages/our-company-overview.jsp |title=Peapod |newspaper= |date= |author= |accessdate= January 8, 2016}}</ref> | + | |1989|| || Launch || Grocery delivery||[[wikipedia:Peapod|Peapod]], which pioneers the online grocery delivery concept, is foundedby Andrew and Thomas Parkinson in Evanston, IL.<ref name="peapod">{{cite web |url=https://www.peapod.com/site/companyPages/our-company-overview.jsp |title=Peapod |newspaper= |date= |author= |accessdate= January 8, 2016}}</ref> || {{w|United States}} |
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| − | |1994 || January || Going online || Fast food chain || "PizzaNet"{{snd}}Pizza Hut’s digital ordering hub, launches, and accepts the first-ever online order, a large pepperoni, mushroom and extra cheese pizza.<ref name="MyUser_Restaurantnews.com_January_8_2016c">{{cite web |url=http://www.restaurantnews.com/pizza-hut-celebrates-20th-anniversary-of-worlds-first-online-purchase-with-50-percent-off-online-deal-for-hut-lovers-members/ |title=Pizza Hut Celebrates 20th Anniversary of World's First Online Purchase With 50 Percent Off Online Deal for Hut Lovers Members |newspaper=Restaurantnews.com |date= |author= |accessdate= January 8, 2016}}</ref> | + | |1994 || January || Going online || Fast food chain || "PizzaNet"{{snd}}Pizza Hut’s digital ordering hub, launches, and accepts the first-ever online order, a large pepperoni, mushroom and extra cheese pizza.<ref name="MyUser_Restaurantnews.com_January_8_2016c">{{cite web |url=http://www.restaurantnews.com/pizza-hut-celebrates-20th-anniversary-of-worlds-first-online-purchase-with-50-percent-off-online-deal-for-hut-lovers-members/ |title=Pizza Hut Celebrates 20th Anniversary of World's First Online Purchase With 50 Percent Off Online Deal for Hut Lovers Members |newspaper=Restaurantnews.com |date= |author= |accessdate= January 8, 2016}}</ref> || {{w|United States}} |
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| − | | 1995 || || Launch || || World Wide Waiter (now known as {{w|Waiter.com}}), launches as the first online food ordering service.<ref>{{Cite web|url=http://partners.nytimes.com/library/tech/00/12/biztech/technology/13corc.html|title=How to Make Lunch an Adventure|website=partners.nytimes.com|access-date=14 July 2019}}</ref> The site originally services only {{w|northern California}}, later expanding to several additional cities in the United States.<ref name="paloaltoonline.com">{{Cite web|url=https://www.paloaltoonline.com/weekly/morgue/restaurants/1995_Dec_29.EATOUT29.html|title=Restaurant Review: Dosas and samosas|website=Paloaltoonline.com|access-date=14 July 2019}}</ref> | + | | 1995 || || Launch || || World Wide Waiter (now known as {{w|Waiter.com}}), launches as the first online food ordering service.<ref>{{Cite web|url=http://partners.nytimes.com/library/tech/00/12/biztech/technology/13corc.html|title=How to Make Lunch an Adventure|website=partners.nytimes.com|access-date=14 July 2019}}</ref> The site originally services only {{w|northern California}}, later expanding to several additional cities in the United States.<ref name="paloaltoonline.com">{{Cite web|url=https://www.paloaltoonline.com/weekly/morgue/restaurants/1995_Dec_29.EATOUT29.html|title=Restaurant Review: Dosas and samosas|website=Paloaltoonline.com|access-date=14 July 2019}}</ref> || |
|- | |- | ||
| − | |1996 || July|| Launch || Grocery delivery ||[[wikipedia:Webvan|Webvan]], an online grocery delivery service, is founded by [[wikipedia:Louis Borders|Louis Borders]]. It IPOs on November 5, 1999.<ref name="CNNWebvan1">{{cite web |url=http://money.cnn.com/2001/07/09/technology/webvan/ |title=Webvan announces shutdown, Chapter 11 filing - Jul. 9, 2001 |newspaper=CNN |date= |author= |accessdate= January 10, 2016}}</ref> | + | |1996 || July|| Launch || Grocery delivery ||[[wikipedia:Webvan|Webvan]], an online grocery delivery service, is founded by [[wikipedia:Louis Borders|Louis Borders]]. It IPOs on November 5, 1999.<ref name="CNNWebvan1">{{cite web |url=http://money.cnn.com/2001/07/09/technology/webvan/ |title=Webvan announces shutdown, Chapter 11 filing - Jul. 9, 2001 |newspaper=CNN |date= |author= |accessdate= January 10, 2016}}</ref> || |
|- | |- | ||
| − | |1998 || March || Launch || Multi-purpose delivery || [[wikipedia:Kozmo|Kozmo]], an online delivery services for many services (including groceries) founded.<ref name="MyUser_Threeg1b.blogspot.com_January_10_2016c">{{cite web |url=http://threeg1b.blogspot.com/2009/06/failure-of-kozmocom.html |title=E-Commerce: The failure of Kozmo.com |newspaper=Threeg1b.blogspot.com |date= |author= |accessdate= January 10, 2016}}</ref> | + | |1998 || March || Launch || Multi-purpose delivery || [[wikipedia:Kozmo|Kozmo]], an online delivery services for many services (including groceries) founded.<ref name="MyUser_Threeg1b.blogspot.com_January_10_2016c">{{cite web |url=http://threeg1b.blogspot.com/2009/06/failure-of-kozmocom.html |title=E-Commerce: The failure of Kozmo.com |newspaper=Threeg1b.blogspot.com |date= |author= |accessdate= January 10, 2016}}</ref> || |
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| − | | 1999 || || Launch || Online food ordering || {{w|Takeaway.com}} launches in the {{w|Netherlands}}. | + | | 1999 || || Launch || Online food ordering || {{w|Takeaway.com}} launches in the {{w|Netherlands}}. || {{w|Netherlands}} |
|- | |- | ||
| − | |1999||December 1|| Launch || Online food ordering || [[wikipedia:SeamlessWeb|SeamlessWeb]] is founded in order to provide companies with a web-based system for ordering food from restaurants and caterers.<ref name="MyUser_Https:_January_8_2016c">{{cite web |url=https://www.americanexpress.com/us/small-business/openforum/articles/building-an-empire-jason-finger-of-seamless-com/ |title=Jason Finger of Seamless: The Random Idea That Sparked a $100M Business |newspaper=: |date= |author= |accessdate= January 8, 2016}}</ref> | + | |1999||December 1|| Launch || Online food ordering || [[wikipedia:SeamlessWeb|SeamlessWeb]] is founded in order to provide companies with a web-based system for ordering food from restaurants and caterers.<ref name="MyUser_Https:_January_8_2016c">{{cite web |url=https://www.americanexpress.com/us/small-business/openforum/articles/building-an-empire-jason-finger-of-seamless-com/ |title=Jason Finger of Seamless: The Random Idea That Sparked a $100M Business |newspaper=: |date= |author= |accessdate= January 8, 2016}}</ref> || |
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| − | |2000||June 26|| Merger/acquisition || Grocery delivery || [[wikipedia:Webvan|Webvan]] buys out [[wikipedia:HomeGrocer|HomeGrocer]].<ref name="MyUser_CNN_January_10_2016c">{{cite web |url=http://money.cnn.com/2000/06/26/deals/webvan/ |title=Webvan Group buys HomeGrocer.com in $1.2B deal- - Jun. 26, 2000 |newspaper=CNN |date= |author= |accessdate= January 10, 2016}}</ref> | + | |2000||June 26|| Merger/acquisition || Grocery delivery || [[wikipedia:Webvan|Webvan]] buys out [[wikipedia:HomeGrocer|HomeGrocer]].<ref name="MyUser_CNN_January_10_2016c">{{cite web |url=http://money.cnn.com/2000/06/26/deals/webvan/ |title=Webvan Group buys HomeGrocer.com in $1.2B deal- - Jun. 26, 2000 |newspaper=CNN |date= |author= |accessdate= January 10, 2016}}</ref> || |
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| − | | 2000 || || Launch || Online food ordering || {{w|Yemeksepeti}} launches in {{w|Turkey}}. As of 2019, it is the biggest online delivery portal in the country.<ref>{{cite web |title=This Founder Sold His Company For $589 Million, Then Gave Each of His Workers a Bonus |url=https://www.inc.com/zoe-henry/why-this-founder-is-sharing-$-27-million-with-staff.html |website=inc.com |accessdate=22 July 2019}}</ref> | + | | 2000 || || Launch || Online food ordering || {{w|Yemeksepeti}} launches in {{w|Turkey}}. As of 2019, it is the biggest online delivery portal in the country.<ref>{{cite web |title=This Founder Sold His Company For $589 Million, Then Gave Each of His Workers a Bonus |url=https://www.inc.com/zoe-henry/why-this-founder-is-sharing-$-27-million-with-staff.html |website=inc.com |accessdate=22 July 2019}}</ref> || {{w|Turkey}} |
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| − | |2001||April 12|| Shutdown || Multi-purpose delivery || [[wikipedia:Kozmo|Kozmo]] shuts down.<ref name="MyUser_The_New_York_Times_January_10_2016c">{{cite web |url=https://www.nytimes.com/2001/04/12/nyregion/kozmo-to-end-operations-1100-people-to-lose-jobs.html |title=Kozmo to End Operations - 1,100 People to Lose Jobs |newspaper=The New York Times |date= April 12, 2001 |author= |accessdate= January 10, 2016}}</ref> The company had made profits in New York, Boston and San Francisco in December and secured $25 million in investments prior to shutdown. | + | |2001||April 12|| Shutdown || Multi-purpose delivery || [[wikipedia:Kozmo|Kozmo]] shuts down.<ref name="MyUser_The_New_York_Times_January_10_2016c">{{cite web |url=https://www.nytimes.com/2001/04/12/nyregion/kozmo-to-end-operations-1100-people-to-lose-jobs.html |title=Kozmo to End Operations - 1,100 People to Lose Jobs |newspaper=The New York Times |date= April 12, 2001 |author= |accessdate= January 10, 2016}}</ref> The company had made profits in New York, Boston and San Francisco in December and secured $25 million in investments prior to shutdown. || |
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| − | |2001||July || Shutdown || Grocery delivery || [[wikipedia:Webvan|Webvan]] shuts down.<ref name="Webvan">{{cite web |url=http://www.sfgate.com/news/article/Webvan-goes-under-Online-grocer-shuts-down-2901586.php |title=Webvan goes under / Online grocer shuts down -- $830 million lost, 2,000 workers fired - SFGate |newspaper=Sfgate.com |date= |author= |accessdate= January 8, 2016}}</ref> | + | |2001||July || Shutdown || Grocery delivery || [[wikipedia:Webvan|Webvan]] shuts down.<ref name="Webvan">{{cite web |url=http://www.sfgate.com/news/article/Webvan-goes-under-Online-grocer-shuts-down-2901586.php |title=Webvan goes under / Online grocer shuts down -- $830 million lost, 2,000 workers fired - SFGate |newspaper=Sfgate.com |date= |author= |accessdate= January 8, 2016}}</ref> || |
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| − | |2001|| || Going online || Fast food chain || [[wikipedia:Papa John's|Papa John's]] pizza launches online ordering.<ref name="MyUser_Https:_January_10_2016c">{{cite web |url=https://www.qsrmagazine.com/news/papa-john-s-launches-mobile-gift-card-ordering-site |title=Papa John's Launches Mobile Gift Card Ordering Site - Restaurant News - QSR magazine |newspaper= |date= |author= |accessdate= January 10, 2016}}</ref> | + | |2001|| || Going online || Fast food chain || [[wikipedia:Papa John's|Papa John's]] pizza launches online ordering.<ref name="MyUser_Https:_January_10_2016c">{{cite web |url=https://www.qsrmagazine.com/news/papa-john-s-launches-mobile-gift-card-ordering-site |title=Papa John's Launches Mobile Gift Card Ordering Site - Restaurant News - QSR magazine |newspaper= |date= |author= |accessdate= January 10, 2016}}</ref> || |
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| − | | 2001 || || Launch || Online food ordering || {{w|Just Eat}} launches in {{w|Denmark}}.<ref>{{cite web |title=2014 Highlights |url=http://www.annualreports.com/HostedData/AnnualReportArchive/j/LSE_JE_2014.pdf |website=annualreports.com |accessdate=22 July 2019}}</ref> | + | | 2001 || || Launch || Online food ordering || {{w|Just Eat}} launches in {{w|Denmark}}.<ref>{{cite web |title=2014 Highlights |url=http://www.annualreports.com/HostedData/AnnualReportArchive/j/LSE_JE_2014.pdf |website=annualreports.com |accessdate=22 July 2019}}</ref> || {{w|Denmark}} |
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| − | |2002 || March || Going online || Grocery store || [[wikipedia:Safeway Inc.|Safeway]] begins delivering online grocery orders.<ref name="MyUser_Sfgate.com_January_8_2016c">{{cite web |url=http://www.sfgate.com/bayarea/article/Safeway-begins-delivering-online-grocery-orders-2866803.php |title=Safeway begins delivering online grocery orders / Albertson's also will help fill the gap left when Webvan closed down - SFGate |newspaper=Sfgate.com |date= |author= |accessdate= January 8, 2016}}</ref> | + | |2002 || March || Going online || Grocery store || [[wikipedia:Safeway Inc.|Safeway]] begins delivering online grocery orders.<ref name="MyUser_Sfgate.com_January_8_2016c">{{cite web |url=http://www.sfgate.com/bayarea/article/Safeway-begins-delivering-online-grocery-orders-2866803.php |title=Safeway begins delivering online grocery orders / Albertson's also will help fill the gap left when Webvan closed down - SFGate |newspaper=Sfgate.com |date= |author= |accessdate= January 8, 2016}}</ref> || |
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| − | |2004|| || Launch || Online food ordering || [[wikipedia:GrubHub|GrubHub]], an online restaurant delivery service, is founded in 2004 by two web developers, Matt Maloney and Mike Evans, who were looking for an alternative to paper menus.<ref name="MyUser_Businessinsider.com_January_8_2016c">{{cite web |url=http://www.businessinsider.com/grubhubs-ceo-on-the-shock-of-outgrowing-three-offices-in-a-few-short-years-2012-2 |title=GrubHub's CEO On The Shock Of Outgrowing Three Offices In A Few Short Years - Business Insider |newspaper=Businessinsider.com |date= |author= |accessdate= January 8, 2016}}</ref><ref>{{cite web |title=How I Did It: Matt Maloney of GrubHub and Seamless |url=https://www.inc.com/magazine/201411/liz-welch/how-i-did-it-matt-maloney-of-grubhub-and-seamless.html |website=inc.com |accessdate=22 July 2019}}</ref> | + | |2004|| || Launch || Online food ordering || [[wikipedia:GrubHub|GrubHub]], an online restaurant delivery service, is founded in 2004 by two web developers, Matt Maloney and Mike Evans, who were looking for an alternative to paper menus.<ref name="MyUser_Businessinsider.com_January_8_2016c">{{cite web |url=http://www.businessinsider.com/grubhubs-ceo-on-the-shock-of-outgrowing-three-offices-in-a-few-short-years-2012-2 |title=GrubHub's CEO On The Shock Of Outgrowing Three Offices In A Few Short Years - Business Insider |newspaper=Businessinsider.com |date= |author= |accessdate= January 8, 2016}}</ref><ref>{{cite web |title=How I Did It: Matt Maloney of GrubHub and Seamless |url=https://www.inc.com/magazine/201411/liz-welch/how-i-did-it-matt-maloney-of-grubhub-and-seamless.html |website=inc.com |accessdate=22 July 2019}}</ref> || |
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| − | | 2004 || || Launch || Online food ordering || {{w|Talabat}} launches in {{w|Kuwait}}. It is the largest online food ordering platform in the {{w|Middle East}}.<ref>{{cite web |title=Meals On Wheels: Internet To Table In The Middle East |url=https://www.forbes.com/sites/knowledgewharton/2015/11/19/meals-on-wheels-internet-to-table-in-the-middle-east/#5ffe3a7876c3 |website=forbes.com |accessdate=22 July 2019}}</ref> | + | | 2004 || || Launch || Online food ordering || {{w|Talabat}} launches in {{w|Kuwait}}. It is the largest online food ordering platform in the {{w|Middle East}}.<ref>{{cite web |title=Meals On Wheels: Internet To Table In The Middle East |url=https://www.forbes.com/sites/knowledgewharton/2015/11/19/meals-on-wheels-internet-to-table-in-the-middle-east/#5ffe3a7876c3 |website=forbes.com |accessdate=22 July 2019}}</ref> || {{w|Kuwait}} |
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| − | | 2004 || ||Launch || Online food ordering || {{w|delivery.com}} launches.<ref>{{cite web |title=delivery.com |url=https://www.crunchbase.com/organization/delivery-com#section-overview |website=crunchbase.com |accessdate=21 July 2019}}</ref> | + | | 2004 || ||Launch || Online food ordering || {{w|delivery.com}} launches.<ref>{{cite web |title=delivery.com |url=https://www.crunchbase.com/organization/delivery-com#section-overview |website=crunchbase.com |accessdate=21 July 2019}}</ref> || |
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| − | | 2004 || || Launch || || Snapfinger is founded as a restaurant search and remote ordering site for take-out, delivery and catering.<ref>{{cite web |title=Snapfinger |url=https://www.crunchbase.com/organization/snapfinger#section-overview |website=crunchbase.com |accessdate=14 July 2019}}</ref> | + | | 2004 || || Launch || || Snapfinger is founded as a restaurant search and remote ordering site for take-out, delivery and catering.<ref>{{cite web |title=Snapfinger |url=https://www.crunchbase.com/organization/snapfinger#section-overview |website=crunchbase.com |accessdate=14 July 2019}}</ref> || |
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| − | | 2006 || || Launch || Online food ordering || Online food ordering site {{w|Hungryhouse}} launches.<ref>{{cite web |last1=West |first1=Gillian |title=Hungryhouse.co.uk unveils new brand identity and accompanying marketing campaign |url=https://www.thedrum.com/news/2013/12/16/hungryhousecouk-unveils-new-brand-identity-and-accompanying-marketing-campaign |website=thedrum.com |accessdate=22 July 2019}}</ref> | + | | 2006 || || Launch || Online food ordering || Online food ordering site {{w|Hungryhouse}} launches.<ref>{{cite web |last1=West |first1=Gillian |title=Hungryhouse.co.uk unveils new brand identity and accompanying marketing campaign |url=https://www.thedrum.com/news/2013/12/16/hungryhousecouk-unveils-new-brand-identity-and-accompanying-marketing-campaign |website=thedrum.com |accessdate=22 July 2019}}</ref> || |
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| − | | 2006 || || Launch || Online food ordering || Australian online food and beverage ordering app {{w|Menulog}} launches as the first aggregated food delivery service in the country.<ref>{{cite web |title=Menulog |url=https://re.agency/menulog |website=re.agency |accessdate=22 July 2019}}</ref> | + | | 2006 || || Launch || Online food ordering || Australian online food and beverage ordering app {{w|Menulog}} launches as the first aggregated food delivery service in the country.<ref>{{cite web |title=Menulog |url=https://re.agency/menulog |website=re.agency |accessdate=22 July 2019}}</ref> || {{w|Australia}} |
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| − | |2007||August|| Launch (subsidiary) || Grocery delivery || [[wikipedia:AmazonFresh|AmazonFresh]] initially offers home grocery delivery to residents of the Seattle suburb of Mercer Island in an invitation-only beta test in August 2007.<ref name="MyUser_Seattlepi.com_January_8_2016c">{{cite web |url=http://www.seattlepi.com/business/article/Amazon-starts-grocery-delivery-service-1245445.php |title=Amazon starts grocery delivery service - seattlepi.com |newspaper=Seattlepi.com |date= |author= |accessdate= January 8, 2016}}</ref> | + | |2007||August|| Launch (subsidiary) || Grocery delivery || [[wikipedia:AmazonFresh|AmazonFresh]] initially offers home grocery delivery to residents of the Seattle suburb of Mercer Island in an invitation-only beta test in August 2007.<ref name="MyUser_Seattlepi.com_January_8_2016c">{{cite web |url=http://www.seattlepi.com/business/article/Amazon-starts-grocery-delivery-service-1245445.php |title=Amazon starts grocery delivery service - seattlepi.com |newspaper=Seattlepi.com |date= |author= |accessdate= January 8, 2016}}</ref> || {{w|United States}} |
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| − | |2008||March 1 || Launch || Online food ordering || [[wikipedia:Eat24hours|Eat24hours]], an online restaurant delivery service, is founded.<ref name="CBEat24">{{cite web |url=https://www.crunchbase.com/organization/eat24hours#/entity |title=Eat24 |newspaper= |date= |author= |accessdate= January 10, 2016}}</ref> | + | |2008||March 1 || Launch || Online food ordering || [[wikipedia:Eat24hours|Eat24hours]], an online restaurant delivery service, is founded.<ref name="CBEat24">{{cite web |url=https://www.crunchbase.com/organization/eat24hours#/entity |title=Eat24 |newspaper= |date= |author= |accessdate= January 10, 2016}}</ref> || |
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| − | | 2008 || July || Launch || Restaurant search and discovery service || {{w|Zomato}} is founded in {{w|India}}. It would become a popular restaurant discovery service.<ref>{{cite web |title=If you’re a Zomato fan, here's what you should know (about Yelp) |url=https://yourstory.com/2015/01/zomato-yelp |website=yourstory.com |accessdate=22 July 2019}}</ref> | + | | 2008 || July || Launch || Restaurant search and discovery service || {{w|Zomato}} is founded in {{w|India}}. It would become a popular restaurant discovery service.<ref>{{cite web |title=If you’re a Zomato fan, here's what you should know (about Yelp) |url=https://yourstory.com/2015/01/zomato-yelp |website=yourstory.com |accessdate=22 July 2019}}</ref> || {{w|India}} |
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| − | | 2008 || || Launch || Online food delivery || {{w|Ele.me}} launches in {{w|China}} as an “online to offline” (O2O) platform for mobile users. It provides the ability to interact with restaurants for food delivery.<ref>{{cite web |title=Ele.me, Digitizing the food delivery service in China |url=https://digital.hbs.edu/platform-rctom/submission/ele-me-digitizing-the-food-delivery-service-in-china/ |website=digital.hbs.edu |accessdate=22 July 2019}}</ref> | + | | 2008 || || Launch || Online food delivery || {{w|Ele.me}} launches in {{w|China}} as an “online to offline” (O2O) platform for mobile users. It provides the ability to interact with restaurants for food delivery.<ref>{{cite web |title=Ele.me, Digitizing the food delivery service in China |url=https://digital.hbs.edu/platform-rctom/submission/ele-me-digitizing-the-food-delivery-service-in-china/ |website=digital.hbs.edu |accessdate=22 July 2019}}</ref> || {{w|China}} |
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| − | |2009||January||Launch||Catering service||[[wikipedia:ZeroCater|ZeroCater]], a startup for delivering catered food to businesses, is founded.<ref name="MyUser_Foodtechconnect.com_January_12_2016c">{{cite web |url=http://www.foodtechconnect.com/2015/10/28/how-zerocater-became-a-100m-startup-with-1-5m-of-investment/ |title=How ZeroCater Became A $100M Startup With $1.5M Of Investment |newspaper=Foodtechconnect.com |date= |author= |accessdate= January 12, 2016}}</ref><ref name="MyUser_Https:_January_12_2016c">{{cite web |url=https://startupgenome.co/zerocater |title=ZeroCater |newspaper= |date= |author= |accessdate= January 12, 2016}}</ref> | + | |2009||January||Launch||Catering service||[[wikipedia:ZeroCater|ZeroCater]], a startup for delivering catered food to businesses, is founded.<ref name="MyUser_Foodtechconnect.com_January_12_2016c">{{cite web |url=http://www.foodtechconnect.com/2015/10/28/how-zerocater-became-a-100m-startup-with-1-5m-of-investment/ |title=How ZeroCater Became A $100M Startup With $1.5M Of Investment |newspaper=Foodtechconnect.com |date= |author= |accessdate= January 12, 2016}}</ref><ref name="MyUser_Https:_January_12_2016c">{{cite web |url=https://startupgenome.co/zerocater |title=ZeroCater |newspaper= |date= |author= |accessdate= January 12, 2016}}</ref> || |
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| − | | 2009 || June 1 || Launch || Online food ordering || Pizza ordering platform [[w:Slice (app)|Slice]] launches.<ref>{{cite web |title=Slice |url=https://www.crunchbase.com/organization/slice#section-overview |website=crunchbase.com |accessdate=22 July 2019}}</ref> | + | | 2009 || June 1 || Launch || Online food ordering || Pizza ordering platform [[w:Slice (app)|Slice]] launches.<ref>{{cite web |title=Slice |url=https://www.crunchbase.com/organization/slice#section-overview |website=crunchbase.com |accessdate=22 July 2019}}</ref> || |
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| − | |2009||July||Product enhancement||Fast food chain||Pizza Hut launches a free iPhone application today that offers mobile ordering and games to play while one waits for delivery.<ref name="MyUser_Adage.com_January_8_2016c">{{cite web |url=http://adage.com/article/digital/pizza-hut-pizza-chain-launch-iphone-app/137952/ |title=Pizza Hut First Pizza Chain to Launch iPhone App |newspaper=Adage.com |date= |author= |accessdate= January 8, 2016}}</ref> | + | |2009||July||Product enhancement||Fast food chain||Pizza Hut launches a free iPhone application today that offers mobile ordering and games to play while one waits for delivery.<ref name="MyUser_Adage.com_January_8_2016c">{{cite web |url=http://adage.com/article/digital/pizza-hut-pizza-chain-launch-iphone-app/137952/ |title=Pizza Hut First Pizza Chain to Launch iPhone App |newspaper=Adage.com |date= |author= |accessdate= January 8, 2016}}</ref> || |
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| − | |2009||August||Launch||Catering service||[[wikipedia:Roaming Hunger|Roaming Hunger]], a website for finding food trucks, launches the first website dedicated to booking catering from food trucks at any location.<ref name="MyUser_FastCompany.com_January_26_2016c">{{cite web |url=https://www.fastcompany.com/1487276/meals-wheels-online-new-site-tracks-food-trucks-nationwide |title=Meals on Wheels Online: New Site Tracks Food Trucks Nationwide |newspaper=FastCompany.com |date= |author= |accessdate= January 22, 2016}}</ref> | + | |2009||August||Launch||Catering service||[[wikipedia:Roaming Hunger|Roaming Hunger]], a website for finding food trucks, launches the first website dedicated to booking catering from food trucks at any location.<ref name="MyUser_FastCompany.com_January_26_2016c">{{cite web |url=https://www.fastcompany.com/1487276/meals-wheels-online-new-site-tracks-food-trucks-nationwide |title=Meals on Wheels Online: New Site Tracks Food Trucks Nationwide |newspaper=FastCompany.com |date= |author= |accessdate= January 22, 2016}}</ref> || |
|- | |- | ||
| − | | 2009 || || Launch || Point of sale || Restaurant management platform {{w|Upserve}} launches.<ref>{{cite web |title=Upserve Launches First EMV Solution Designed for Restaurants |url=https://upserve.com/restaurant-insider/upserve-launches-first-emv-solution/ |website=upserve.com |accessdate=22 July 2019}}</ref> | + | | 2009 || || Launch || Point of sale || Restaurant management platform {{w|Upserve}} launches.<ref>{{cite web |title=Upserve Launches First EMV Solution Designed for Restaurants |url=https://upserve.com/restaurant-insider/upserve-launches-first-emv-solution/ |website=upserve.com |accessdate=22 July 2019}}</ref> || |
|- | |- | ||
| − | | 2009 || || Launch || Online food ordering and delivery || Online food delivery service {{w|Artizone}} is founded.<ref>{{cite web |title=Artizone Specialty Grocery Delivery Expands Steadily |url=https://www.specialtyfood.com/news/article/artizone-offers-specialty-grocery-delivery-dallas-chicago/ |website=specialtyfood.com |accessdate=22 July 2019}}</ref> | + | | 2009 || || Launch || Online food ordering and delivery || Online food delivery service {{w|Artizone}} is founded.<ref>{{cite web |title=Artizone Specialty Grocery Delivery Expands Steadily |url=https://www.specialtyfood.com/news/article/artizone-offers-specialty-grocery-delivery-dallas-chicago/ |website=specialtyfood.com |accessdate=22 July 2019}}</ref> || |
|- | |- | ||
| − | | 2010 || || Launch || Online food ordering and delivery || Online food ordering platform {{w|EatStreet}} launches in {{w|Wisconsin}}.<ref>{{cite web |title=EatStreet, An Online Food Ordering Platform For Smaller Cities And College Towns, Picks Up $15M |url=https://techcrunch.com/2015/12/03/eatstreet/ |website=techcrunch.com |accessdate=22 July 2019}}</ref> | + | | 2010 || || Launch || Online food ordering and delivery || Online food ordering platform {{w|EatStreet}} launches in {{w|Wisconsin}}.<ref>{{cite web |title=EatStreet, An Online Food Ordering Platform For Smaller Cities And College Towns, Picks Up $15M |url=https://techcrunch.com/2015/12/03/eatstreet/ |website=techcrunch.com |accessdate=22 July 2019}}</ref> || {{w|United States}} |
|- | |- | ||
| − | | 2010 || || Launch || Online food ordering || {{w|OpenRest}} launches. It specializes in mobile online food ordering.<ref>{{cite web |title=Featured Developers – OpenRest |url=https://devblog.axway.com/mobile-apps/featured-developers-openrrest/ |website=devblog.axway.com |accessdate=22 July 2019}}</ref> | + | | 2010 || || Launch || Online food ordering || {{w|OpenRest}} launches. It specializes in mobile online food ordering.<ref>{{cite web |title=Featured Developers – OpenRest |url=https://devblog.axway.com/mobile-apps/featured-developers-openrrest/ |website=devblog.axway.com |accessdate=22 July 2019}}</ref> || |
|- | |- | ||
| − | | 2011 || March || Launch || Food preparation, online food ordering, and delivery || Munchery, a service that allows people to order food online from professional chefs and have it delivered, launches in private beta. The company was formally founded four months ago, in November 2010.<ref>{{cite web|url = http://vator.tv/news/2016-10-17-when-munchery-was-young-the-early-years|title = When Munchery was young: the early years. Hundreds of meals served four months after launch; over 200,000 meals served by its third year|last = Kerr|first = Ronny|date = October 17, 2016|accessdate = March 6, 2017|publisher = Vator.tv}}</ref> | + | | 2011 || March || Launch || Food preparation, online food ordering, and delivery || Munchery, a service that allows people to order food online from professional chefs and have it delivered, launches in private beta. The company was formally founded four months ago, in November 2010.<ref>{{cite web|url = http://vator.tv/news/2016-10-17-when-munchery-was-young-the-early-years|title = When Munchery was young: the early years. Hundreds of meals served four months after launch; over 200,000 meals served by its third year|last = Kerr|first = Ronny|date = October 17, 2016|accessdate = March 6, 2017|publisher = Vator.tv}}</ref> || |
|- | |- | ||
| − | | 2011 || May 1 || Launch || Online grocery delivery || Logistics and delivery company {{w|Postmates}} launches.<ref>{{cite web |last1=Crook |first1=Jordan |title=Postmates CEO Bastian Lehmann is coming to Disrupt SF |url=https://techcrunch.com/2019/05/17/postmates-ceo-bastian-lehmann-is-coming-to-disrupt-sf/ |website=techcrunch.com |accessdate=22 July 2019}}</ref> | + | | 2011 || May 1 || Launch || Online grocery delivery || Logistics and delivery company {{w|Postmates}} launches.<ref>{{cite web |last1=Crook |first1=Jordan |title=Postmates CEO Bastian Lehmann is coming to Disrupt SF |url=https://techcrunch.com/2019/05/17/postmates-ceo-bastian-lehmann-is-coming-to-disrupt-sf/ |website=techcrunch.com |accessdate=22 July 2019}}</ref> || |
|- | |- | ||
| − | | 2011 || October || Launch || Meal delivery service || Meal-kit venture {{w|HelloFresh}} launches in {{w|Berlin}}.<ref>{{cite web |last1=Helm |first1=Burt |title=The World's Most Ruthless Food Startup: The Inside Story of How HelloFresh Clawed Its Way to the Top |url=https://www.inc.com/magazine/201808/burt-helm/hellofresh.html |website=inc.com |accessdate=22 July 2019}}</ref> | + | | 2011 || October || Launch || Meal delivery service || Meal-kit venture {{w|HelloFresh}} launches in {{w|Berlin}}.<ref>{{cite web |last1=Helm |first1=Burt |title=The World's Most Ruthless Food Startup: The Inside Story of How HelloFresh Clawed Its Way to the Top |url=https://www.inc.com/magazine/201808/burt-helm/hellofresh.html |website=inc.com |accessdate=22 July 2019}}</ref> || {{w|Germany}} |
|- | |- | ||
| − | | 2011 || August || Launch || Meal delivery service || San Francisco-based {{w|OrderAhead}} is founded as an on-demand logistics company that enables people to order pickup and delivery take-out food from local merchants.<ref>{{cite web |title=Company Overview of OrderAhead |url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=204816805 |website=bloomberg.com |accessdate=22 July 2019}}</ref> | + | | 2011 || August || Launch || Meal delivery service || San Francisco-based {{w|OrderAhead}} is founded as an on-demand logistics company that enables people to order pickup and delivery take-out food from local merchants.<ref>{{cite web |title=Company Overview of OrderAhead |url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=204816805 |website=bloomberg.com |accessdate=22 July 2019}}</ref> || |
|- | |- | ||
| − | |2012 || || Launch || Meal kit delivery || [[wikipedia:Blue Apron|Blue Apron]] launches. The company delivers meal kits to people for home food preparation.<ref>{{cite web|url = https://www.forbes.com/sites/alexkonrad/2015/10/14/inside-blue-apron-and-the-meal-kit-rush/#534c6a486461|title = Blue Apron's Got Big Plans For Dinner -- But So Do Its Hungry Rivals|publisher = ''[[wikipedia:Forbes|Forbes]]''|date = October 14, 2015|accessdate = May 6, 2017}}</ref><ref>{{cite web|url =https://www.thetimesherald.com/story/life/2016/09/01/meal-kits-put-test/89743878/|title = Meal kits put to the test|last = Sherwood|first = Alison|date = September 1, 2016|accessdate = May 6, 2017|publisher = ''[[wikipedia:The Times Herald|The Times Herald]]''}}</ref> | + | |2012 || || Launch || Meal kit delivery || [[wikipedia:Blue Apron|Blue Apron]] launches. The company delivers meal kits to people for home food preparation.<ref>{{cite web|url = https://www.forbes.com/sites/alexkonrad/2015/10/14/inside-blue-apron-and-the-meal-kit-rush/#534c6a486461|title = Blue Apron's Got Big Plans For Dinner -- But So Do Its Hungry Rivals|publisher = ''[[wikipedia:Forbes|Forbes]]''|date = October 14, 2015|accessdate = May 6, 2017}}</ref><ref>{{cite web|url =https://www.thetimesherald.com/story/life/2016/09/01/meal-kits-put-test/89743878/|title = Meal kits put to the test|last = Sherwood|first = Alison|date = September 1, 2016|accessdate = May 6, 2017|publisher = ''[[wikipedia:The Times Herald|The Times Herald]]''}}</ref> || |
|- | |- | ||
| − | |2012 || February || Launch || Online food ordering and delivery || [[wikipedia:DoorDash|DoorDash]], which would later become a [[wikipedia:Y-Combinator|Y-Combinator]] summer 2013 food delivery company, issues its first delivery.<ref name="TCDoorDash">{{cite web |url=http://techcrunch.com/2013/07/26/y-combinator-backed-doordash-delivers-food-quickly-in-south-bay-hopes-to-expand-beyond-food/ |title=Y Combinator-Backed DoorDash Delivers Food Quickly In South Bay, Hopes To Expand Beyond Food |newspaper=Techcrunch.com |date= |author= |accessdate= January 10, 2016}}</ref> | + | |2012 || February || Launch || Online food ordering and delivery || [[wikipedia:DoorDash|DoorDash]], which would later become a [[wikipedia:Y-Combinator|Y-Combinator]] summer 2013 food delivery company, issues its first delivery.<ref name="TCDoorDash">{{cite web |url=http://techcrunch.com/2013/07/26/y-combinator-backed-doordash-delivers-food-quickly-in-south-bay-hopes-to-expand-beyond-food/ |title=Y Combinator-Backed DoorDash Delivers Food Quickly In South Bay, Hopes To Expand Beyond Food |newspaper=Techcrunch.com |date= |author= |accessdate= January 10, 2016}}</ref> || |
|- | |- | ||
| − | | 2012 || March || Launch || Online platform || {{w|ChowNow}} launches in {{w|Chicago}} as an online platform for restaurant pick-up and delivery.<ref>{{cite web |title=Chownow Promo Codes |url=https://www.promocodesbox.com/chownow-promo-codes/ |website=promocodesbox.com |accessdate=22 July 2019}}</ref> | + | | 2012 || March || Launch || Online platform || {{w|ChowNow}} launches in {{w|Chicago}} as an online platform for restaurant pick-up and delivery.<ref>{{cite web |title=Chownow Promo Codes |url=https://www.promocodesbox.com/chownow-promo-codes/ |website=promocodesbox.com |accessdate=22 July 2019}}</ref> || {{w|United States}} |
|- | |- | ||
| − | |2012 || July 1 || Launch || Online food ordering and delivery || [[wikipedia:Instacart|Instacart]], which offers an app that lets users order groceries and delivers them, is founded.<ref name="CBInsta">{{cite web |url=https://www.crunchbase.com/organization/instacart#/entity |title=Instacart |newspaper= |date= |author= |accessdate= January 10, 2016}}</ref> | + | |2012 || July 1 || Launch || Online food ordering and delivery || [[wikipedia:Instacart|Instacart]], which offers an app that lets users order groceries and delivers them, is founded.<ref name="CBInsta">{{cite web |url=https://www.crunchbase.com/organization/instacart#/entity |title=Instacart |newspaper= |date= |author= |accessdate= January 10, 2016}}</ref> || |
|- | |- | ||
| − | |2012 || September 12 || Launch || Online food ordering and delivery || Caviar launches, and starts off offering delivery in the [[wikipedia:San Francisco|San Francisco]] area from high-end restaurants rated 4-stars or higher on [[wikipedia:Yelp|Yelp]].<ref name="MyUser_Techcrunch.com_January_10_2016c">{{cite web |url=http://techcrunch.com/2012/09/20/former-munchonme-team-launches-caviar-a-curated-seamless/ |title=Former ‘MunchOnMe' Team Launches Caviar, A Curated ‘Seamless' |newspaper=Techcrunch.com |date= |author= |accessdate= January 10, 2016}}</ref> | + | |2012 || September 12 || Launch || Online food ordering and delivery || Caviar launches, and starts off offering delivery in the [[wikipedia:San Francisco|San Francisco]] area from high-end restaurants rated 4-stars or higher on [[wikipedia:Yelp|Yelp]].<ref name="MyUser_Techcrunch.com_January_10_2016c">{{cite web |url=http://techcrunch.com/2012/09/20/former-munchonme-team-launches-caviar-a-curated-seamless/ |title=Former ‘MunchOnMe' Team Launches Caviar, A Curated ‘Seamless' |newspaper=Techcrunch.com |date= |author= |accessdate= January 10, 2016}}</ref> || |
|- | |- | ||
| − | | 2012 || || Launch || {{w|Point of sale}} || Cloud-based restaurant software company {{w|Toast, Inc.}} launches.<ref>{{cite web |title=Our Story |url=https://pos.toasttab.com/about |website=pos.toasttab.com |accessdate=22 July 2019}}</ref> | + | | 2012 || || Launch || {{w|Point of sale}} || Cloud-based restaurant software company {{w|Toast, Inc.}} launches.<ref>{{cite web |title=Our Story |url=https://pos.toasttab.com/about |website=pos.toasttab.com |accessdate=22 July 2019}}</ref> || |
|- | |- | ||
| − | | 2012 || || Launch || Online food ordering || Online meal delivery firm {{w|Foodpanda}} is founded in {{w|Germany}}. By 2014, it would be active in dozens of {{w|emerging market}}s.<ref>{{cite web |title=Online meal delivery firm foodpanda gets $60 million in financing |url=https://www.reuters.com/article/us-internet-investment-food/online-meal-delivery-firm-foodpanda-gets-60-million-in-financing-idUSKBN0GB0JS20140811 |website=reuters.com |accessdate=22 July 2019}}</ref> | + | | 2012 || || Launch || Online food ordering || Online meal delivery firm {{w|Foodpanda}} is founded in {{w|Germany}}. By 2014, it would be active in dozens of {{w|emerging market}}s.<ref>{{cite web |title=Online meal delivery firm foodpanda gets $60 million in financing |url=https://www.reuters.com/article/us-internet-investment-food/online-meal-delivery-firm-foodpanda-gets-60-million-in-financing-idUSKBN0GB0JS20140811 |website=reuters.com |accessdate=22 July 2019}}</ref> || {{w|Germany}} |
|- | |- | ||
| − | | 2012 || || Launch || Meal delivery services || Cook-at-home meal kit service {{w|Gousto}} launches in the {{w|United Kingdom}}.<ref>{{cite web |title=A further £18M funding lands on Gousto’s plate |url=https://techcrunch.com/2019/01/06/a-further-18m-funding-lands-on-goustos-plate/ |website=techcrunch.com |accessdate=22 July 2019}}</ref> | + | | 2012 || || Launch || Meal delivery services || Cook-at-home meal kit service {{w|Gousto}} launches in the {{w|United Kingdom}}.<ref>{{cite web |title=A further £18M funding lands on Gousto’s plate |url=https://techcrunch.com/2019/01/06/a-further-18m-funding-lands-on-goustos-plate/ |website=techcrunch.com |accessdate=22 July 2019}}</ref> || {{w|United Kingdom}} |
|- | |- | ||
| − | | 2012 || || Launch || Meal delivery services || {{w|New York}}-based [[w:Plated (meal kits)|Plated]] launches. It specializes in {{w|meal kit}}s.<ref>{{cite web |title=Plated Meal Delivery Review |url=https://www.aginginplace.org/plated-meal-delivery-review/ |website=aginginplace.org |accessdate=22 July 2019}}</ref> | + | | 2012 || || Launch || Meal delivery services || {{w|New York}}-based [[w:Plated (meal kits)|Plated]] launches. It specializes in {{w|meal kit}}s.<ref>{{cite web |title=Plated Meal Delivery Review |url=https://www.aginginplace.org/plated-meal-delivery-review/ |website=aginginplace.org |accessdate=22 July 2019}}</ref> || {{w|United States}} |
|- | |- | ||
| − | | 2012 || October || Launch || Online food ordering || Armenia based food delivery company {{w|Menu Group}} is founded.<ref>{{cite web |title=Menu.am Launched in Yerevan, Armenia |url=https://menugroup.co.uk/2012/10/ |website=menugroup.co.uk |accessdate=22 July 2019}}</ref> | + | | 2012 || October || Launch || Online food ordering || Armenia based food delivery company {{w|Menu Group}} is founded.<ref>{{cite web |title=Menu.am Launched in Yerevan, Armenia |url=https://menugroup.co.uk/2012/10/ |website=menugroup.co.uk |accessdate=22 July 2019}}</ref> || |
|- | |- | ||
| − | | 2012 || || Launch || Online food ordering || Canadian technology company {{w|SkipTheDishes}} launches.<ref>{{cite web |title='Business as usual': SkipTheDishes to continue operating as separate entity after $110 million acquisition |url=https://thestarphoenix.com/business/local-business/business-as-usual-skipthedishes-to-continue-operating-as-separate-entity-after-110-million-acquisition |website=thestarphoenix.com |accessdate=22 July 2019}}</ref> | + | | 2012 || || Launch || Online food ordering || Canadian technology company {{w|SkipTheDishes}} launches.<ref>{{cite web |title='Business as usual': SkipTheDishes to continue operating as separate entity after $110 million acquisition |url=https://thestarphoenix.com/business/local-business/business-as-usual-skipthedishes-to-continue-operating-as-separate-entity-after-110-million-acquisition |website=thestarphoenix.com |accessdate=22 July 2019}}</ref> || {{w|Canada}} |
|- | |- | ||
| − | |2013 || April || Launch || Food preparation, online food ordering, and delivery || Sprig, a delivery service for healthy meals, launches in [[wikipedia:San Francisco|San Francisco]].<ref name="TC_Sprig">{{cite web |url=http://techcrunch.com/2013/11/06/sprig/ |title=With $1.2 Million In Seed Funding, Sprig Launches To Bring Fast, Healthy Meals To SF Eaters For $12 Each |newspaper=Techcrunch.com |date= |author= |accessdate= January 12, 2016}}</ref> | + | |2013 || April || Launch || Food preparation, online food ordering, and delivery || Sprig, a delivery service for healthy meals, launches in [[wikipedia:San Francisco|San Francisco]].<ref name="TC_Sprig">{{cite web |url=http://techcrunch.com/2013/11/06/sprig/ |title=With $1.2 Million In Seed Funding, Sprig Launches To Bring Fast, Healthy Meals To SF Eaters For $12 Each |newspaper=Techcrunch.com |date= |author= |accessdate= January 12, 2016}}</ref> || {{w|United States}} |
|- | |- | ||
| − | |2013|| June || Launch || Food preparation, online food ordering, and delivery || [[wikipedia:SpoonRocket|SpoonRocket]], a [[wikipedia:Y-Combinator|Y-Combinator]]-backed company for delivering fast food meals, is founded.<ref name="MyUser_Eastbayexpress.com_January_12_2016c">{{cite web |url=http://www.eastbayexpress.com/WhatTheFork/archives/2013/06/25/spoonrocket-delivery-service-takes-flight |title=SpoonRocket Delivery Service Takes Flight |newspaper=Eastbayexpress.com |date= |author= |accessdate= January 12, 2016}}</ref> | + | |2013|| June || Launch || Food preparation, online food ordering, and delivery || [[wikipedia:SpoonRocket|SpoonRocket]], a [[wikipedia:Y-Combinator|Y-Combinator]]-backed company for delivering fast food meals, is founded.<ref name="MyUser_Eastbayexpress.com_January_12_2016c">{{cite web |url=http://www.eastbayexpress.com/WhatTheFork/archives/2013/06/25/spoonrocket-delivery-service-takes-flight |title=SpoonRocket Delivery Service Takes Flight |newspaper=Eastbayexpress.com |date= |author= |accessdate= January 12, 2016}}</ref> || {{w|United States}} |
|- | |- | ||
| − | |2013||June||Expansion|| Grocery delivery || [[wikipedia:AmazonFresh|AmazonFresh]] expands out to [[wikipedia:Los Angeles|Los Angeles]].<ref name="MyUser_Geeky-gadgets.com_January_8_2016c">{{cite web |url=http://www.geeky-gadgets.com/amazonfresh-grocery-delivery-service-now-available-in-los-angeles-10-06-2013/ |title=AmazonFresh Grocery Delivery Service Now Available In Los Angeles |newspaper=Geeky-gadgets.com |date= |author= |accessdate= January 8, 2016}}</ref> It would later expand out to [[wikipedia:San Francisco|San Francisco]] by December 2013. | + | |2013||June||Expansion|| Grocery delivery || [[wikipedia:AmazonFresh|AmazonFresh]] expands out to [[wikipedia:Los Angeles|Los Angeles]].<ref name="MyUser_Geeky-gadgets.com_January_8_2016c">{{cite web |url=http://www.geeky-gadgets.com/amazonfresh-grocery-delivery-service-now-available-in-los-angeles-10-06-2013/ |title=AmazonFresh Grocery Delivery Service Now Available In Los Angeles |newspaper=Geeky-gadgets.com |date= |author= |accessdate= January 8, 2016}}</ref> It would later expand out to [[wikipedia:San Francisco|San Francisco]] by December 2013. || {{w|United States}} |
|- | |- | ||
| − | | 2013 || June || Launch || Meal delivery services || {{w|Chicago}}-based {{w|Home Chef}} launches.<ref>{{cite web |title=Home Chef's Competitors, Revenue, Number of Employees, Funding and Acquisitions |url=https://www.owler.com/company/homechef |website=owler.com |accessdate=22 July 2019}}</ref> | + | | 2013 || June || Launch || Meal delivery services || {{w|Chicago}}-based {{w|Home Chef}} launches.<ref>{{cite web |title=Home Chef's Competitors, Revenue, Number of Employees, Funding and Acquisitions |url=https://www.owler.com/company/homechef |website=owler.com |accessdate=22 July 2019}}</ref> || {{w|United States}} |
|- | |- | ||
| − | |2013 || August || Merger/acquisition || Online food ordering || Seamless and GrubHub merge.<ref name="MyUser_Bizjournals.com_January_8_2016c">{{cite web |url=http://www.bizjournals.com/chicago/news/2013/08/09/grubhub-and-seamless-complete-merger.html |title=GrubHub and Seamless complete merger - Chicago Business Journal |newspaper=Bizjournals.com |date= |author= |accessdate= January 8, 2016}}</ref> | + | |2013 || August || Merger/acquisition || Online food ordering || Seamless and GrubHub merge.<ref name="MyUser_Bizjournals.com_January_8_2016c">{{cite web |url=http://www.bizjournals.com/chicago/news/2013/08/09/grubhub-and-seamless-complete-merger.html |title=GrubHub and Seamless complete merger - Chicago Business Journal |newspaper=Bizjournals.com |date= |author= |accessdate= January 8, 2016}}</ref> || {{w|United States}} |
|- | |- | ||
| − | | 2013 || February || Launch || Online food delivery || British online food delivery company {{w|Deliveroo}} is founded.<ref>{{cite web |title=Here's How Deliveroo Built An Army Of 5,000 Drivers In Just 3 Years |url=https://www.forbes.com/sites/parmyolson/2016/02/17/deliveroo-army-5000-drivers-3-years/#1f7f5d5f20bd |website=forbes.com |accessdate=22 July 2019}}</ref> | + | | 2013 || February || Launch || Online food delivery || British online food delivery company {{w|Deliveroo}} is founded.<ref>{{cite web |title=Here's How Deliveroo Built An Army Of 5,000 Drivers In Just 3 Years |url=https://www.forbes.com/sites/parmyolson/2016/02/17/deliveroo-army-5000-drivers-3-years/#1f7f5d5f20bd |website=forbes.com |accessdate=22 July 2019}}</ref> || {{w|United Kingdom}} |
|- | |- | ||
| − | | 2013 || || Launch || Digital convenience delivery service || US delivery start-up {{w|goPuff}} is founded.<ref>{{cite web |title=How 2 college students hustled and bluffed to build a multimillion-dollar snack business |url=https://www.cnbc.com/2017/12/05/college-students-started-gopuff-now-a-multimillion-dollar-business.html |website=cnbc.com |accessdate=22 July 2019}}</ref> | + | | 2013 || || Launch || Digital convenience delivery service || US delivery start-up {{w|goPuff}} is founded.<ref>{{cite web |title=How 2 college students hustled and bluffed to build a multimillion-dollar snack business |url=https://www.cnbc.com/2017/12/05/college-students-started-gopuff-now-a-multimillion-dollar-business.html |website=cnbc.com |accessdate=22 July 2019}}</ref> || |
|- | |- | ||
| − | | 2014 || Early || Launch || Food delivery and restaurant || {{w|Hello Curry}} launches in {{w|India}}.<ref>{{cite web |title=Hello Curry |url=https://www.crunchbase.com/organization/hello-curry#section-overview |website=crunchbase.com |accessdate=22 July 2019}}</ref> | + | | 2014 || Early || Launch || Food delivery and restaurant || {{w|Hello Curry}} launches in {{w|India}}.<ref>{{cite web |title=Hello Curry |url=https://www.crunchbase.com/organization/hello-curry#section-overview |website=crunchbase.com |accessdate=22 July 2019}}</ref> || {{w|India}} |
|- | |- | ||
| − | | 2014 || February || Launch || || {{w|Berlin}}-based company Foodora is founded in {{w|Germany}}.<ref>{{cite web |title=Foodora |url=https://www.foodora.com/on-demand-food-delivery-service-foodora-merges-with-delivery-heros-urban-taste-and-breaks-into-the-global-market/ |website=foodora.com |accessdate=22 July 2019}}</ref> | + | | 2014 || February || Launch || || {{w|Berlin}}-based company Foodora is founded in {{w|Germany}}.<ref>{{cite web |title=Foodora |url=https://www.foodora.com/on-demand-food-delivery-service-foodora-merges-with-delivery-heros-urban-taste-and-breaks-into-the-global-market/ |website=foodora.com |accessdate=22 July 2019}}</ref> || {{w|Germany}} |
|- | |- | ||
| − | | 2014 || July || Launch || Online food ordering || Indian company {{w|Dunzo}} launches.<ref>{{cite web |title='Next quarter, we will start pushing growth in Hyderabad' Dunzo CEO Kabeer Biswas |url=https://www.livemint.com/companies/news/-next-quarter-we-will-start-pushing-growth-in-hyderabad-dunzo-ceo-kabeer-biswas-1559642544751.html |website=livemint.com |accessdate=22 July 2019}}</ref> | + | | 2014 || July || Launch || Online food ordering || Indian company {{w|Dunzo}} launches.<ref>{{cite web |title='Next quarter, we will start pushing growth in Hyderabad' Dunzo CEO Kabeer Biswas |url=https://www.livemint.com/companies/news/-next-quarter-we-will-start-pushing-growth-in-hyderabad-dunzo-ceo-kabeer-biswas-1559642544751.html |website=livemint.com |accessdate=22 July 2019}}</ref> || {{w|India}} |
|- | |- | ||
| − | |2014 || August 4 || Merger/acquisition || Online food ordering and delivery || [[wikipedia:Square, Inc.|Square]] acquires Caviar.<ref name="TCSquare">{{cite web |url=http://techcrunch.com/2014/08/04/its-official-square-acquires-food-delivery-service-caviar/ |title=Square Acquires Food Delivery Service Caviar |newspaper=Techcrunch.com |date= |author= |accessdate= January 10, 2016}}</ref> | + | |2014 || August 4 || Merger/acquisition || Online food ordering and delivery || [[wikipedia:Square, Inc.|Square]] acquires Caviar.<ref name="TCSquare">{{cite web |url=http://techcrunch.com/2014/08/04/its-official-square-acquires-food-delivery-service-caviar/ |title=Square Acquires Food Delivery Service Caviar |newspaper=Techcrunch.com |date= |author= |accessdate= January 10, 2016}}</ref> || |
|- | |- | ||
| − | | 2014 || August || Launch || Online food ordering || {{w|Uber Eats}} launches in {{w|Los Angeles}}.<ref name=":6">{{Cite journal|last=Sharma|first=Karishma|date=October 2018|title=Consumption of online food app services: An exploratory study among college students in Dubai|journal=Middle East Journal of Business|volume=13|issue=4}}</ref> | + | | 2014 || August || Launch || Online food ordering || {{w|Uber Eats}} launches in {{w|Los Angeles}}.<ref name=":6">{{Cite journal|last=Sharma|first=Karishma|date=October 2018|title=Consumption of online food app services: An exploratory study among college students in Dubai|journal=Middle East Journal of Business|volume=13|issue=4}}</ref> || {{w|United States}} |
|- | |- | ||
| − | | 2014 || || Launch || Online restaurant food ordering || Food delivery service {{w|Wolt}} is founded in {{w|Helsinki}}.<ref>{{cite web |title=Helsinki-based food delivery service Wolt raises $160 million to fuel international growth |url=https://www.eu-startups.com/2019/06/helsinki-based-food-delivery-service-wolt-raises-160-million-to-fuel-international-growth/ |website=eu-startups.com |accessdate=22 July 2019}}</ref> | + | | 2014 || || Launch || Online restaurant food ordering || Food delivery service {{w|Wolt}} is founded in {{w|Helsinki}}.<ref>{{cite web |title=Helsinki-based food delivery service Wolt raises $160 million to fuel international growth |url=https://www.eu-startups.com/2019/06/helsinki-based-food-delivery-service-wolt-raises-160-million-to-fuel-international-growth/ |website=eu-startups.com |accessdate=22 July 2019}}</ref> || {{w|Finland}} |
|- | |- | ||
| − | |2015 || February 10 || Merger/acquisition || Online food ordering || [[wikipedia:Yelp|Yelp]] acquires [[wikipedia:Eat24|Eat24]].<ref name="CBEat24"/> | + | |2015 || February 10 || Merger/acquisition || Online food ordering || [[wikipedia:Yelp|Yelp]] acquires [[wikipedia:Eat24|Eat24]].<ref name="CBEat24"/> || {{w|United States}} |
|- | |- | ||
| − | |2015 || February 18 || Launch (subsidiary) || Online food ordering and delivery || [[wikipedia:Uber (company)|Uber]] launches into the food delivery space with UberEATS, starting off in Barcelona.<ref name="TCUber">{{cite web |url=https://newsroom.uber.com/barcelona-your-meal-is-arriving-now/ |title=Barcelona, your meal is arriving now! |newspaper= |date= |author= |accessdate= January 10, 2016}}</ref> | + | |2015 || February 18 || Launch (subsidiary) || Online food ordering and delivery || [[wikipedia:Uber (company)|Uber]] launches into the food delivery space with UberEATS, starting off in Barcelona.<ref name="TCUber">{{cite web |url=https://newsroom.uber.com/barcelona-your-meal-is-arriving-now/ |title=Barcelona, your meal is arriving now! |newspaper= |date= |author= |accessdate= January 10, 2016}}</ref> || |
|- | |- | ||
| − | |2015 || April 16 || Market size || Online food ordering and delivery || Online food ordering business in India witnessing exponential growth. Organized food business reaches worth US$48 billion, of which food delivery is US$15 billion.<ref name="IBEF Report">{{cite web |url=http://www.ibef.org/industry/indian-food-industry.aspx |title=Food Industry - India Brand Equity Foundation |newspaper= |date=January 31, 2016 |author=IBEF |accessdate= February 29, 2016}}</ref> Several startups rose in 2015 including [[wikipedia:Zomato|Zomato]], [[wikipedia:TinyOwl|TinyOwl]], [[wikipedia:Swiggy|Swiggy]], [[wikipedia:Innerchef|Innerchef]], [[wikipedia:Food Panda|Food Panda]], [[wikipedia:TheFirstMeal|The First Meal]] and Fresh Menu with focus on apps.<ref>{{cite web |url=http://forbesindia.com/article/ecommerce-in-india/indias-growing-appetite-for-food-service-startups/39833/1 |title=Indias growing appetite for food service startups}}</ref> | + | |2015 || April 16 || Market size || Online food ordering and delivery || Online food ordering business in India witnessing exponential growth. Organized food business reaches worth US$48 billion, of which food delivery is US$15 billion.<ref name="IBEF Report">{{cite web |url=http://www.ibef.org/industry/indian-food-industry.aspx |title=Food Industry - India Brand Equity Foundation |newspaper= |date=January 31, 2016 |author=IBEF |accessdate= February 29, 2016}}</ref> Several startups rose in 2015 including [[wikipedia:Zomato|Zomato]], [[wikipedia:TinyOwl|TinyOwl]], [[wikipedia:Swiggy|Swiggy]], [[wikipedia:Innerchef|Innerchef]], [[wikipedia:Food Panda|Food Panda]], [[wikipedia:TheFirstMeal|The First Meal]] and Fresh Menu with focus on apps.<ref>{{cite web |url=http://forbesindia.com/article/ecommerce-in-india/indias-growing-appetite-for-food-service-startups/39833/1 |title=Indias growing appetite for food service startups}}</ref> || {{w|India}} |
|- | |- | ||
|2015 | |2015 | ||
| Line 160: | Line 160: | ||
|Food preparation, online food ordering, and delivery | |Food preparation, online food ordering, and delivery | ||
|Prepared food delivery startup Maple launches in [[wikipedia:New York City|New York City]]. Like Sprig and SpoonRocket, Maple handles all aspects, from preparation to ordering to delivery.<ref>{{cite web|url = https://techcrunch.com/2015/04/28/maple-nyc-launch/|title = Maple Launches In NYC’s Financial District With A Fresh Approach To Food Delivery|last = Ha|first = Anthony|date = April 28, 2015|accessdate = May 28, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref> | |Prepared food delivery startup Maple launches in [[wikipedia:New York City|New York City]]. Like Sprig and SpoonRocket, Maple handles all aspects, from preparation to ordering to delivery.<ref>{{cite web|url = https://techcrunch.com/2015/04/28/maple-nyc-launch/|title = Maple Launches In NYC’s Financial District With A Fresh Approach To Food Delivery|last = Ha|first = Anthony|date = April 28, 2015|accessdate = May 28, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref> | ||
| + | |United States | ||
|- | |- | ||
|2015 | |2015 | ||
| Line 166: | Line 167: | ||
|Online food ordering and delivery | |Online food ordering and delivery | ||
|[[wikipedia:Tapingo|Tapingo]] announces launch of large scale cooperation with [[wikipedia:Aramark|Aramark]] to expand its services into many university campuses across the [[wikipedia:United States|United States]] | |[[wikipedia:Tapingo|Tapingo]] announces launch of large scale cooperation with [[wikipedia:Aramark|Aramark]] to expand its services into many university campuses across the [[wikipedia:United States|United States]] | ||
| + | |{{w|United States}} | ||
|- | |- | ||
| − | | 2015 || || || || Online ordering begins overtaking phone ordering.<ref name="MyUser_Qz.com_January_10_2016c"/> | + | | 2015 || || Growth || || Online ordering begins overtaking phone ordering.<ref name="MyUser_Qz.com_January_10_2016c"/> || |
|- | |- | ||
| − | | 2015 || || Launch || Restaurant reservations and pre-ordering || San Francisco-based Lunch reservation app {{w|Allset}} launches.<ref>{{cite web |title=Allset |url=https://www.crunchbase.com/organization/allset#section-overview |website=crunchbase.com |accessdate=22 July 2019}}</ref> | + | | 2015 || || Launch || Restaurant reservations and pre-ordering || San Francisco-based Lunch reservation app {{w|Allset}} launches.<ref>{{cite web |title=Allset |url=https://www.crunchbase.com/organization/allset#section-overview |website=crunchbase.com |accessdate=22 July 2019}}</ref> || {{w|United States}} |
|- | |- | ||
| − | | 2015 || || Launch || Delivery service || Spanish start-up {{w|Glovo}} is founded in {{w|Barcelona}}.<ref>{{cite web |title=Glovo: la empresa made in Spain que revoluciona el delivery en el mundo |url=https://www.expansion.com/fueradeserie/personajes/2018/07/10/5b3b583822601d9d538b463f.html |website=expansion.com |accessdate=22 July 2019}}</ref> | + | | 2015 || || Launch || Delivery service || Spanish start-up {{w|Glovo}} is founded in {{w|Barcelona}}.<ref>{{cite web |title=Glovo: la empresa made in Spain que revoluciona el delivery en el mundo |url=https://www.expansion.com/fueradeserie/personajes/2018/07/10/5b3b583822601d9d538b463f.html |website=expansion.com |accessdate=22 July 2019}}</ref> || {{w|Spain}} |
|- | |- | ||
|2016 | |2016 | ||
| Line 178: | Line 180: | ||
|Food preparation, online food ordering, and delivery | |Food preparation, online food ordering, and delivery | ||
|San Francisco Bay Area-focused on-demand delivery service SpoonRocket shuts down after failing to raise capital to continue operations, despite achieving unit economics profitability. It says it will transition customers to competitor Spring, which is offering SpoonRocket users a $10 discount.<ref>{{cite web|url = https://techcrunch.com/2016/03/15/spoonrocket-shuts-down/|title = SpoonRocket shuts down amongst on-demand apocalypse||last = Constine|first = Josh|date = March 15, 2016|accessdate = May 5, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = https://blogs.wsj.com/venturecapital/2016/03/15/spoonrocket-shuts-down-meal-delivery-service/|title = SpoonRocket Shuts Down Meal Delivery Service|last = Martin|first = Scott|date = March 15, 2016|accessdate = May 5, 2017|publisher = ''[[wikipedia:Wall Street Journal|Wall Street Journal]]''}}</ref><ref>{{cite web|url = https://sf.eater.com/2016/3/15/11239446/spoonrocket-food-delivery-san-francisco-closed|title = SpoonRocket, an App-Driven Food Delivery Service, Ceases Operations. The on-demand market is experiencing a backlash|last = Fort|first = Ellen|date = March 15, 2016|accessdate = May 5, 2017|publisher = Eater (San Francisco)}}</ref> The next day, it is announced that Brazilian food chain iFood is acquiring SpoonRocket for its technology.<ref>{{cite web|url = https://www.digitaltrends.com/web/spoonrocket-shuts-down/|title = Acquisition by iFood brings on-demand meal service SpoonRocket back from the dead|last = Chang|first = Lulu|date = March 16, 2016|accessdate = May 5, 2017|publisher = Digital Trends}}</ref><ref>{{cite web|url = https://techcrunch.com/2016/03/16/spoonrocket-finds-a-home-with-brazil-based-ifood/|title = SpoonRocket finds a home with Brazil-based iFood|date = March 16, 2016|accessdate = May 5, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''|last = Dicket|first = Megan Rose}}</ref> | |San Francisco Bay Area-focused on-demand delivery service SpoonRocket shuts down after failing to raise capital to continue operations, despite achieving unit economics profitability. It says it will transition customers to competitor Spring, which is offering SpoonRocket users a $10 discount.<ref>{{cite web|url = https://techcrunch.com/2016/03/15/spoonrocket-shuts-down/|title = SpoonRocket shuts down amongst on-demand apocalypse||last = Constine|first = Josh|date = March 15, 2016|accessdate = May 5, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = https://blogs.wsj.com/venturecapital/2016/03/15/spoonrocket-shuts-down-meal-delivery-service/|title = SpoonRocket Shuts Down Meal Delivery Service|last = Martin|first = Scott|date = March 15, 2016|accessdate = May 5, 2017|publisher = ''[[wikipedia:Wall Street Journal|Wall Street Journal]]''}}</ref><ref>{{cite web|url = https://sf.eater.com/2016/3/15/11239446/spoonrocket-food-delivery-san-francisco-closed|title = SpoonRocket, an App-Driven Food Delivery Service, Ceases Operations. The on-demand market is experiencing a backlash|last = Fort|first = Ellen|date = March 15, 2016|accessdate = May 5, 2017|publisher = Eater (San Francisco)}}</ref> The next day, it is announced that Brazilian food chain iFood is acquiring SpoonRocket for its technology.<ref>{{cite web|url = https://www.digitaltrends.com/web/spoonrocket-shuts-down/|title = Acquisition by iFood brings on-demand meal service SpoonRocket back from the dead|last = Chang|first = Lulu|date = March 16, 2016|accessdate = May 5, 2017|publisher = Digital Trends}}</ref><ref>{{cite web|url = https://techcrunch.com/2016/03/16/spoonrocket-finds-a-home-with-brazil-based-ifood/|title = SpoonRocket finds a home with Brazil-based iFood|date = March 16, 2016|accessdate = May 5, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''|last = Dicket|first = Megan Rose}}</ref> | ||
| + | | {{w|United States}} | ||
|- | |- | ||
| − | | 2016 || September || || || Delivery accounts for 1.7 billion restaurant transactions in the United States, or just about 3 percent of the 61 billion U.S. restaurant “visits” or transactions in the year that ended in September.<ref name="MyUser_Columbian.com_January_10_2016c">{{cite web|url=http://www.columbian.com/news/2016/jan/10/home-delivery-pay-restaurant-meal-2016/|title=Restaurant food delivery heating up|author=|date=|accessdate=14 July 2019|newspaper=Columbian.com}}</ref> | + | | 2016 || September || || || Delivery accounts for 1.7 billion restaurant transactions in the United States, or just about 3 percent of the 61 billion U.S. restaurant “visits” or transactions in the year that ended in September.<ref name="MyUser_Columbian.com_January_10_2016c">{{cite web|url=http://www.columbian.com/news/2016/jan/10/home-delivery-pay-restaurant-meal-2016/|title=Restaurant food delivery heating up|author=|date=|accessdate=14 July 2019|newspaper=Columbian.com}}</ref> || {{w|United States}} |
|- | |- | ||
|2016 | |2016 | ||
| Line 186: | Line 189: | ||
|Online food ordering and delivery | |Online food ordering and delivery | ||
|''Bloomberg'' reports that Square tried to sell Caviar (with Uber and GrubHub as potential suitors) but failed to agree on a price with either buyer, with Square proposing a price tag of $100 million. Caviar loses money, but Square (a public company) does not provide information on the extent of its losses.<ref>{{cite web|url = https://www.bloomberg.com/news/articles/2016-10-11/square-said-to-have-discussed-caviar-sale-with-uber-grubhub|title = Square Said to Have Discussed Caviar Sale With Uber, GrubHub|last = Newcomer|first = Eric|last2 = Wang|first2 = Selina|date = October 11, 2016|accessdate = May 5, 2017|publisher = ''Bloomberg''}}</ref> | |''Bloomberg'' reports that Square tried to sell Caviar (with Uber and GrubHub as potential suitors) but failed to agree on a price with either buyer, with Square proposing a price tag of $100 million. Caviar loses money, but Square (a public company) does not provide information on the extent of its losses.<ref>{{cite web|url = https://www.bloomberg.com/news/articles/2016-10-11/square-said-to-have-discussed-caviar-sale-with-uber-grubhub|title = Square Said to Have Discussed Caviar Sale With Uber, GrubHub|last = Newcomer|first = Eric|last2 = Wang|first2 = Selina|date = October 11, 2016|accessdate = May 5, 2017|publisher = ''Bloomberg''}}</ref> | ||
| + | | | ||
|- | |- | ||
|2016 | |2016 | ||
| Line 192: | Line 196: | ||
|Meal kit delivery | |Meal kit delivery | ||
|Recipe delivery service Din shuts down after failing to become profitable. Despite achieving profitability on a unit economics basis, it failed to make enough of a margin to offset operational overhead.<ref>{{cite web|url = https://sf.eater.com/2016/10/25/13398674/din-shut-down-san-francisco|title = Recipe Delivery Service Din Has Shut Down. Blame a crowded market|last = Tuder|first = Stefanie|date = October 25, 2016|accessdate = May 5, 2017|publisher = Eater (San Francisco)}}</ref> | |Recipe delivery service Din shuts down after failing to become profitable. Despite achieving profitability on a unit economics basis, it failed to make enough of a margin to offset operational overhead.<ref>{{cite web|url = https://sf.eater.com/2016/10/25/13398674/din-shut-down-san-francisco|title = Recipe Delivery Service Din Has Shut Down. Blame a crowded market|last = Tuder|first = Stefanie|date = October 25, 2016|accessdate = May 5, 2017|publisher = Eater (San Francisco)}}</ref> | ||
| + | | | ||
|- | |- | ||
|2016 | |2016 | ||
| Line 198: | Line 203: | ||
|Food preparation, online food ordering, and delivery | |Food preparation, online food ordering, and delivery | ||
|Bento, a delivery service that provides pan-Asian cuisine, shuts down. Despite achieving unit economics profitability, the service has to shut down after running out of money and failing to raise more.<ref>{{cite web|url = https://sf.eater.com/2017/1/10/14231188/bento-closed-san-francisco|title = Bento Is the Latest Meal Delivery Service to Shut Down. Following in the same footsteps as Din and Spoonrocket|date = January 10, 2017|accessdate = May 5, 2017|last = Tuder|first = Stefanie|publisher = Eater (San Francisco)}}</ref> Upon shutdown, the co-founders share more information on the company's trajectory, struggles, mistakes, and difficult decision to shut down.<ref>{{cite web|url = https://gimletmedia.com/episode/kitchen-confidential-season-3-episode-6/|title = Kitchen Confidential: Season 3, Episode 6|accessdate = May 5, 2017}}</ref> Prior to the shutdown, the company transitioned from high burn to profitability by transitioning from an on-demand delivery model to a catering model.<ref>{{cite web|url = https://medium.com/@review/the-food-delivery-death-star-85f9a121313|title = The Food Delivery Death Star. VCs still give billions to food delivery startups. But what’s their endgame?|publisher = The California Review|date = November 3, 2016|accessdate = May 5, 2017}}</ref> | |Bento, a delivery service that provides pan-Asian cuisine, shuts down. Despite achieving unit economics profitability, the service has to shut down after running out of money and failing to raise more.<ref>{{cite web|url = https://sf.eater.com/2017/1/10/14231188/bento-closed-san-francisco|title = Bento Is the Latest Meal Delivery Service to Shut Down. Following in the same footsteps as Din and Spoonrocket|date = January 10, 2017|accessdate = May 5, 2017|last = Tuder|first = Stefanie|publisher = Eater (San Francisco)}}</ref> Upon shutdown, the co-founders share more information on the company's trajectory, struggles, mistakes, and difficult decision to shut down.<ref>{{cite web|url = https://gimletmedia.com/episode/kitchen-confidential-season-3-episode-6/|title = Kitchen Confidential: Season 3, Episode 6|accessdate = May 5, 2017}}</ref> Prior to the shutdown, the company transitioned from high burn to profitability by transitioning from an on-demand delivery model to a catering model.<ref>{{cite web|url = https://medium.com/@review/the-food-delivery-death-star-85f9a121313|title = The Food Delivery Death Star. VCs still give billions to food delivery startups. But what’s their endgame?|publisher = The California Review|date = November 3, 2016|accessdate = May 5, 2017}}</ref> | ||
| + | | | ||
|- | |- | ||
| − | | 2016 || || Launch || Online food ordering || {{w|Smoothie}} box delivery service {{w|Craft Smoothie}} launches in {{w|New Zealand}}.<ref>{{cite web |title=Meet Riki |url=https://www.hatch.nz/people/meet-riki |website=hatch.nz |accessdate=22 July 2019}}</ref> | + | | 2016 || || Launch || Online food ordering || {{w|Smoothie}} box delivery service {{w|Craft Smoothie}} launches in {{w|New Zealand}}.<ref>{{cite web |title=Meet Riki |url=https://www.hatch.nz/people/meet-riki |website=hatch.nz |accessdate=22 July 2019}}</ref> || {{w|New Zealand}} |
|- | |- | ||
| − | | 2017 || January || Launch || Online food ordering || {{w|Berkeley, California}}-based startup company {{w|Kiwi Campus}} is founded. It offers food delivery with robots for campus colleges.<ref>{{cite web |title=Kiwi Campus |url=https://www.crunchbase.com/organization/kiwi-campus#section-overview |website=crunchbase.com |accessdate=22 July 2019}}</ref> | + | | 2017 || January || Launch || Online food ordering || {{w|Berkeley, California}}-based startup company {{w|Kiwi Campus}} is founded. It offers food delivery with robots for campus colleges.<ref>{{cite web |title=Kiwi Campus |url=https://www.crunchbase.com/organization/kiwi-campus#section-overview |website=crunchbase.com |accessdate=22 July 2019}}</ref> || {{w|United States}} |
|- | |- | ||
|2017 | |2017 | ||
| Line 208: | Line 214: | ||
|Online food ordering and delivery | |Online food ordering and delivery | ||
|Square, owner of online food ordering and delivery service Caviar, acquires online food ordering and delivery service OrderAhead. Simultaneously, Caviar launches a takeout service, a feature taken from its acquisition of OrderAhead.<ref>{{cite web|url = https://www.bloomberg.com/news/articles/2017-03-01/square-buys-orderahead-to-grab-pickup-business-at-restaurants|title = Square Buys OrderAhead to Grab Pickup Business at Restaurants|last = Wang|first = Selina|date = March 1, 2017|accessdate = May 28, 2017|publisher = ''[[wikipedia:Bloomberg|Bloomberg]]''}}</ref><ref>{{cite web|url = https://techcrunch.com/2017/03/01/squares-caviar-now-lets-people-order-food-ahead-for-pickup/|title = Square’s Caviar now lets people order food ahead for pickup|last = Dickey|first = Megan Rose|date = March 1, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''|accessdate = May 28, 2017}}</ref> | |Square, owner of online food ordering and delivery service Caviar, acquires online food ordering and delivery service OrderAhead. Simultaneously, Caviar launches a takeout service, a feature taken from its acquisition of OrderAhead.<ref>{{cite web|url = https://www.bloomberg.com/news/articles/2017-03-01/square-buys-orderahead-to-grab-pickup-business-at-restaurants|title = Square Buys OrderAhead to Grab Pickup Business at Restaurants|last = Wang|first = Selina|date = March 1, 2017|accessdate = May 28, 2017|publisher = ''[[wikipedia:Bloomberg|Bloomberg]]''}}</ref><ref>{{cite web|url = https://techcrunch.com/2017/03/01/squares-caviar-now-lets-people-order-food-ahead-for-pickup/|title = Square’s Caviar now lets people order food ahead for pickup|last = Dickey|first = Megan Rose|date = March 1, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''|accessdate = May 28, 2017}}</ref> | ||
| + | | | ||
|- | |- | ||
|2017 | |2017 | ||
| Line 220: | Line 227: | ||
|Online food ordering and delivery | |Online food ordering and delivery | ||
|San Francisco-based startup Marble announces a partnership with Yelp's Eat24 where Marble's robots deliver food for partner restaurants, initially geographically limited to some parts of San Francisco. The robots are maintained by Marble, and initially have both a human chaperone and a remote person monitoring the robot.<ref>{{cite web|url = https://techcrunch.com/2017/04/12/marble-and-yelp-eat24-start-robot-food-delivery-in-san-francisco/|title = Marble and Yelp Eat24 start robot food delivery in San Francisco|last = Kolodny|first = Lora|date = April 12, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref> | |San Francisco-based startup Marble announces a partnership with Yelp's Eat24 where Marble's robots deliver food for partner restaurants, initially geographically limited to some parts of San Francisco. The robots are maintained by Marble, and initially have both a human chaperone and a remote person monitoring the robot.<ref>{{cite web|url = https://techcrunch.com/2017/04/12/marble-and-yelp-eat24-start-robot-food-delivery-in-san-francisco/|title = Marble and Yelp Eat24 start robot food delivery in San Francisco|last = Kolodny|first = Lora|date = April 12, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref> | ||
| + | | {{w|United States}} | ||
|- | |- | ||
|2017 | |2017 | ||
| Line 225: | Line 233: | ||
|Shutdown | |Shutdown | ||
|Food preparation, online food ordering, and delivery | |Food preparation, online food ordering, and delivery | ||
| − | |Prepared food delivery startup Maple, that had raised over $25 million, shuts down operations in New York City (the only place it had been running). Its technology would live on and be used by UK-based food delivery startup Deliveroo.<ref>{{cite web|url = https://techcrunch.com/2017/05/08/maple-shuts-down/|title = Food startup Maple shuts down operations in New York to join Deliveroo|last = Dickey|first = Megan Rose|date = May 8, 2017|accessdate = May 28, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = https://www.recode.net/2017/5/8/15581880/maple-shuts-down-food-delivery-app-david-chang-deliveroo|title = The food-delivery startup Maple has shut down. Leaked documents last year showed the company was in trouble.|last = Del Rey|first = Jason|publisher = Re/Code|date = May 8, 2017|accessdate = May 28, 2017}}</ref><ref>{{cite web|url = http://www.nrn.com/operations/delivery-only-maple-shuts-down-operations|title = Delivery-only Maple shuts down operations. NYC-based startup joins UK-based Deliveroo|date = May 8, 2017|accessdate = May 28, 2017|last = Ruggless|first = Ron|publisher = ''Nation's Restaurant News''}}</ref> | + | |Prepared food delivery startup Maple, that had raised over $25 million, shuts down operations in New York City (the only place it had been running). Its technology would live on and be used by UK-based food delivery startup {{w|Deliveroo}}.<ref>{{cite web|url = https://techcrunch.com/2017/05/08/maple-shuts-down/|title = Food startup Maple shuts down operations in New York to join Deliveroo|last = Dickey|first = Megan Rose|date = May 8, 2017|accessdate = May 28, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = https://www.recode.net/2017/5/8/15581880/maple-shuts-down-food-delivery-app-david-chang-deliveroo|title = The food-delivery startup Maple has shut down. Leaked documents last year showed the company was in trouble.|last = Del Rey|first = Jason|publisher = Re/Code|date = May 8, 2017|accessdate = May 28, 2017}}</ref><ref>{{cite web|url = http://www.nrn.com/operations/delivery-only-maple-shuts-down-operations|title = Delivery-only Maple shuts down operations. NYC-based startup joins UK-based Deliveroo|date = May 8, 2017|accessdate = May 28, 2017|last = Ruggless|first = Ron|publisher = ''Nation's Restaurant News''}}</ref> |
| + | | {{w|United States}}, {{w|United Kingdom}} | ||
|- | |- | ||
|2017 | |2017 | ||
| Line 232: | Line 241: | ||
|Food preparation, online food ordering, and delivery | |Food preparation, online food ordering, and delivery | ||
|Sprig shuts down after several months of struggling. Prior to shutting down, Sprig had closed its Chicago business, started using Caviar to deliver food, and started serving food to walk-in customers. The company had raised $56.7 million over its lifetime.<ref>{{cite web|url = https://techcrunch.com/2017/05/26/on-demand-food-startup-sprig-is-shutting-down-today/|title = On-demand food startup Sprig is shutting down today|date = May 26, 2017|accessdate = May 28, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = http://www.businessinsider.com/san-francisco-food-delivery-startup-sprig-is-shutting-down-2017-5|title = Sprig, a food-delivery startup that has raised over $56 million, is shutting down|last = Carson|first = Biz|date = May 26, 2017|accessdate = May 28, 2017|publisher = ''[[wikipedia:Business Insider|Business Insider]]''}}</ref> | |Sprig shuts down after several months of struggling. Prior to shutting down, Sprig had closed its Chicago business, started using Caviar to deliver food, and started serving food to walk-in customers. The company had raised $56.7 million over its lifetime.<ref>{{cite web|url = https://techcrunch.com/2017/05/26/on-demand-food-startup-sprig-is-shutting-down-today/|title = On-demand food startup Sprig is shutting down today|date = May 26, 2017|accessdate = May 28, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = http://www.businessinsider.com/san-francisco-food-delivery-startup-sprig-is-shutting-down-2017-5|title = Sprig, a food-delivery startup that has raised over $56 million, is shutting down|last = Carson|first = Biz|date = May 26, 2017|accessdate = May 28, 2017|publisher = ''[[wikipedia:Business Insider|Business Insider]]''}}</ref> | ||
| + | | {{w|United States}} | ||
|- | |- | ||
|2017 | |2017 | ||
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| | | | ||
|Amazon announces it is acquiring {{w|Whole Foods}} for $13.4 billion. The move is seen as potentially affecting food delivery, combining a huge physical store presence with an online delivery network.<ref>{{cite web|url = https://www.nytimes.com/2017/06/16/business/dealbook/amazon-whole-foods.html|title = Amazon to Buy Whole Foods for $13.4 Billion|last = Wingfield|first = Nick|last = Merced|first = Michael|date = June 16, 2017|accessdate = July 17, 2017|publisher = ''[[w:New York Times|New York Times]]''}}</ref><ref>{{cite web|url=https://www.forbes.com/sites/ciocentral/2017/06/23/amazon-buys-whole-foods-now-what-the-story-behind-the-story/#4c36e474e898|title = Amazon Buys Whole Foods. Now What? The Story Behind The Story|last = Aziza|first = Bruno|date = June 23, 2017|accessdate = July 17, 2017|publisher = ''Forbes''}}</ref> | |Amazon announces it is acquiring {{w|Whole Foods}} for $13.4 billion. The move is seen as potentially affecting food delivery, combining a huge physical store presence with an online delivery network.<ref>{{cite web|url = https://www.nytimes.com/2017/06/16/business/dealbook/amazon-whole-foods.html|title = Amazon to Buy Whole Foods for $13.4 Billion|last = Wingfield|first = Nick|last = Merced|first = Michael|date = June 16, 2017|accessdate = July 17, 2017|publisher = ''[[w:New York Times|New York Times]]''}}</ref><ref>{{cite web|url=https://www.forbes.com/sites/ciocentral/2017/06/23/amazon-buys-whole-foods-now-what-the-story-behind-the-story/#4c36e474e898|title = Amazon Buys Whole Foods. Now What? The Story Behind The Story|last = Aziza|first = Bruno|date = June 23, 2017|accessdate = July 17, 2017|publisher = ''Forbes''}}</ref> | ||
| + | | | ||
|- | |- | ||
|2017 | |2017 | ||
| Line 244: | Line 255: | ||
|Meal kit delivery | |Meal kit delivery | ||
|Blue Apron IPOs at a price of $10 per share, selling 3 million shares in the IPO.<ref>{{cite web|url=http://money.cnn.com/2017/06/29/technology/business/blue-apron-ipo/index.html|title = Blue Apron serves up lukewarm IPO|publisher = CNN|last = Fiegerman|first = Seth|date = June 29, 2017|accessdate = July 17, 2017}}</ref><ref>{{cite web|url = http://www.cnbc.com/2017/06/28/blue-apron-prices-ipo-at-10-per-share-source.html|title = Blue Apron prices IPO at $10 per share: Source|date = June 28, 2017|accessdate = July 17, 2017|publisher = CNBC}}</ref> The price falls to about $6 within a few weeks, with Amazon's purchase of Whole Foods and its patent for prepared food kits cited as reasons.<ref>{{cite web|url=http://www.businessinsider.com/blue-aprons-ipo-just-got-a-reality-check-2017-7|title = Blue Apron's IPO just got a reality check|last = Rossolillo|first = Nicholas|date = July 13, 2017|accessdate = July 17, 2017|publisher =''[[w:Business Insider|Business Insider]]''}}</ref><ref>{{cite web|url = http://www.businessinsider.com/blue-apron-stock-price-amazon-meal-kit-trademark-2017-7|title = Amazon deals yet another huge blow to Blue Apron|last = Ciolli|first = Joe|date = July 17, 2017|accessdate = July 17, 2017|publisher = ''[[w:Business Insider|Business Insider]]''}}</ref> | |Blue Apron IPOs at a price of $10 per share, selling 3 million shares in the IPO.<ref>{{cite web|url=http://money.cnn.com/2017/06/29/technology/business/blue-apron-ipo/index.html|title = Blue Apron serves up lukewarm IPO|publisher = CNN|last = Fiegerman|first = Seth|date = June 29, 2017|accessdate = July 17, 2017}}</ref><ref>{{cite web|url = http://www.cnbc.com/2017/06/28/blue-apron-prices-ipo-at-10-per-share-source.html|title = Blue Apron prices IPO at $10 per share: Source|date = June 28, 2017|accessdate = July 17, 2017|publisher = CNBC}}</ref> The price falls to about $6 within a few weeks, with Amazon's purchase of Whole Foods and its patent for prepared food kits cited as reasons.<ref>{{cite web|url=http://www.businessinsider.com/blue-aprons-ipo-just-got-a-reality-check-2017-7|title = Blue Apron's IPO just got a reality check|last = Rossolillo|first = Nicholas|date = July 13, 2017|accessdate = July 17, 2017|publisher =''[[w:Business Insider|Business Insider]]''}}</ref><ref>{{cite web|url = http://www.businessinsider.com/blue-apron-stock-price-amazon-meal-kit-trademark-2017-7|title = Amazon deals yet another huge blow to Blue Apron|last = Ciolli|first = Joe|date = July 17, 2017|accessdate = July 17, 2017|publisher = ''[[w:Business Insider|Business Insider]]''}}</ref> | ||
| + | | | ||
|- | |- | ||
| − | | 2019 || January || Technology || Online food ordering || Starship and {{w|Sodexo}} launch a robot food delivery service at {{w|George Mason University}} in {{w|Virginia}}, giving students and staff access to food within an average of 15 minutes or less. The new delivery service costs US$1.99 per delivery.<ref>{{cite web |last1=Dormehl |first1=Luke |title=World’s biggest fleet of campus delivery robots now transporting student meals |url=https://www.digitaltrends.com/cool-tech/george-mason-university-delivery-robot/ |website=digitaltrends.com |accessdate=22 July 2019}}</ref><ref>{{cite web |last1=Dickey |first1=Megan Rose |title=Starship deploys autonomous delivery bots on a college campus |url=https://techcrunch.com/2019/01/22/starship-deploys-autonomous-delivery-bots-on-a-college-campus/ |website=techcrunch.com |accessdate=22 July 2019}}</ref><ref>{{cite web |last1=O'Kane |first1=Sean |title=Robots will deliver food and drinks to George Mason University students |url=https://www.theverge.com/2019/1/22/18193391/robots-delivery-george-mason-university-students-dunkin-starbucks-blaze-pizza |website=theverge.com |accessdate=22 July 2019}}</ref><ref>{{cite web |last1=Fingas |first1=Jon |title=Starship robots will deliver pizza and coffee to George Mason students |url=https://www.engadget.com/2019/01/22/starship-robot-deliveries-george-mason-university/ |website=engadget.com |accessdate=22 July 2019}}</ref> | + | | 2019 || January || Technology || Online food ordering || Starship and {{w|Sodexo}} launch a robot food delivery service at {{w|George Mason University}} in {{w|Virginia}}, giving students and staff access to food within an average of 15 minutes or less. The new delivery service costs US$1.99 per delivery.<ref>{{cite web |last1=Dormehl |first1=Luke |title=World’s biggest fleet of campus delivery robots now transporting student meals |url=https://www.digitaltrends.com/cool-tech/george-mason-university-delivery-robot/ |website=digitaltrends.com |accessdate=22 July 2019}}</ref><ref>{{cite web |last1=Dickey |first1=Megan Rose |title=Starship deploys autonomous delivery bots on a college campus |url=https://techcrunch.com/2019/01/22/starship-deploys-autonomous-delivery-bots-on-a-college-campus/ |website=techcrunch.com |accessdate=22 July 2019}}</ref><ref>{{cite web |last1=O'Kane |first1=Sean |title=Robots will deliver food and drinks to George Mason University students |url=https://www.theverge.com/2019/1/22/18193391/robots-delivery-george-mason-university-students-dunkin-starbucks-blaze-pizza |website=theverge.com |accessdate=22 July 2019}}</ref><ref>{{cite web |last1=Fingas |first1=Jon |title=Starship robots will deliver pizza and coffee to George Mason students |url=https://www.engadget.com/2019/01/22/starship-robot-deliveries-george-mason-university/ |website=engadget.com |accessdate=22 July 2019}}</ref> || {{w|United States}} |
|- | |- | ||
| − | | 2019 || January || Competition || Online food ordering || Research shows that {{w|Grubhub}} is the most popular multi-restaurant delivery service in the {{w|United States}} with 37.8% of respondents using the app, followed by {{w|Uber Eats}} at 36% and {{w|DoorDash}} at 19.9%.<ref>{{cite web |title=Report: Grubhub is the most-used delivery app |url=https://www.restaurantdive.com/news/report-grubhub-is-the-most-used-delivery-app/545719/ |website=restaurantdive.com |accessdate=22 July 2019}}</ref> | + | | 2019 || January || Competition || Online food ordering || Research shows that {{w|Grubhub}} is the most popular multi-restaurant delivery service in the {{w|United States}} with 37.8% of respondents using the app, followed by {{w|Uber Eats}} at 36% and {{w|DoorDash}} at 19.9%.<ref>{{cite web |title=Report: Grubhub is the most-used delivery app |url=https://www.restaurantdive.com/news/report-grubhub-is-the-most-used-delivery-app/545719/ |website=restaurantdive.com |accessdate=22 July 2019}}</ref> || {{w|United States}} |
|- | |- | ||
| − | | 2019 || May || Competition || Online food ordering || {{w|DoorDash}} overtakes {{w|Grubhub}} as the leader in online food delivery concerning monthly sales in the {{w|United States}}.<ref>{{cite web |last1=Griswold |first1=Alison |title=DoorDash has unseated Grubhub as the leader in US online food delivery |url=https://qz.com/1649997/doordash-unseats-grubhub-as-the-leader-in-us-online-food-delivery/ |website=qz.com |accessdate=22 July 2019}}</ref> | + | | 2019 || May || Competition || Online food ordering || {{w|DoorDash}} overtakes {{w|Grubhub}} as the leader in online food delivery concerning monthly sales in the {{w|United States}}.<ref>{{cite web |last1=Griswold |first1=Alison |title=DoorDash has unseated Grubhub as the leader in US online food delivery |url=https://qz.com/1649997/doordash-unseats-grubhub-as-the-leader-in-us-online-food-delivery/ |website=qz.com |accessdate=22 July 2019}}</ref> || {{w|United States}} |
|- | |- | ||
| − | | 2019 || June || Shutdown || || [[w:Amazon (company)|Amazon]] shuts down its 4-year-old Amazon Restaurants project that delivered plates to Prime members in 20 cities in the Unites States.<ref>{{cite web |last1=Clifford |first1=Tyler |title=Amazon is exiting food delivery, but that doesn’t make GrubHub a good buy, Jim Cramer says |url=https://www.cnbc.com/2019/07/19/cramer-grubhub-is-a-bad-buy-even-with-amazon-exiting-food-delivery.html |website=cnbc.com |accessdate=22 July 2019}}</ref> | + | | 2019 || June || Shutdown || || [[w:Amazon (company)|Amazon]] shuts down its 4-year-old Amazon Restaurants project that delivered plates to Prime members in 20 cities in the Unites States.<ref>{{cite web |last1=Clifford |first1=Tyler |title=Amazon is exiting food delivery, but that doesn’t make GrubHub a good buy, Jim Cramer says |url=https://www.cnbc.com/2019/07/19/cramer-grubhub-is-a-bad-buy-even-with-amazon-exiting-food-delivery.html |website=cnbc.com |accessdate=22 July 2019}}</ref> || {{w|United States}} |
|- | |- | ||
| − | | 2030 || || Growth || || According to Swiss investment bank {{w|UBS}}' June 2018 report, online food delivery market will grow to US$365 billion globally by the time.<ref name="Online food delivery could be a $365 billion industry by 2030"/> | + | | 2030 || || Growth || || According to Swiss investment bank {{w|UBS}}' June 2018 report, online food delivery market will grow to US$365 billion globally by the time.<ref name="Online food delivery could be a $365 billion industry by 2030"/> || Worldwide |
|- | |- | ||
|} | |} | ||
Revision as of 14:22, 22 July 2019
The content on this page is forked from the English Wikipedia page entitled "Timeline of online food delivery". The original page still exists at Timeline of online food delivery. The original content was released under the Creative Commons Attribution/Share-Alike License (CC-BY-SA), so this page inherits this license. This page has been edited significantly on the Timelines Wiki after forking and may differ significantly from the current version on Wikipedia.
This is a timeline of online food delivery.
Big picture
| Time period | Key developments in online food delivery |
|---|---|
| 1996–2001 | This era is characterized by the rise of the Internet, the dotcom boom and the subsequent crash. Dotcom startups like Webvan, HomeGrocer, and Kozmo started online grocery delivery, but ended up closing in 2001 after the dotcom crash. Seamless is also founded. |
| 2001–2010 | GrubHub is founded. By the late 2000s, major pizza chains have created their own mobile applications and started doing 20-30% of their business online.[1] |
| 2011–2015 | With increased smartphone penetration, and the growth of both Uber and the sharing economy, food delivery startups start to receive more attention again. This era is associated with the founding of Caviar and Instacart.[2] By 2015, online ordering is about to overtake phone ordering.[3] But by September, online delivery still accounted for just about 3 percent of the 61 billion U.S. restaurant "visits" or transactions.[4] |
| 2016 | This period sees the shutdown of many online food ordering and delivery services, with the services engaged in food preparation seeing the hardest hits. SpoonRocket, Din, and Bento shut down, while services such as Sprig and Munchery undergo belt-tightening. |
| 2017 | DoorDash and Eat24 both partner with robot delivery companies (Starship Technologies and Marble respectively), and some observers see robot delivery as a necessary component of a sustainable and defensible business model for online food delivery. |
| 2018 | The online food delivery market reaches US$35 billion globally.[5] |
| 2019 | Home food delivery experiences rapid growth in China, which is expected to lead the world in 2019, followed by the United States, India, the United Kingdom and Germany.[6] |
Full timeline
| Year | Month and date (if available) | Event type | Organization type | Details | Country/location |
|---|---|---|---|---|---|
| 1989 | Launch | Grocery delivery | Peapod, which pioneers the online grocery delivery concept, is foundedby Andrew and Thomas Parkinson in Evanston, IL.[7] | United States | |
| 1994 | January | Going online | Fast food chain | "PizzaNet" – Pizza Hut’s digital ordering hub, launches, and accepts the first-ever online order, a large pepperoni, mushroom and extra cheese pizza.[8] | United States |
| 1995 | Launch | World Wide Waiter (now known as Waiter.com), launches as the first online food ordering service.[9] The site originally services only northern California, later expanding to several additional cities in the United States.[10] | |||
| 1996 | July | Launch | Grocery delivery | Webvan, an online grocery delivery service, is founded by Louis Borders. It IPOs on November 5, 1999.[11] | |
| 1998 | March | Launch | Multi-purpose delivery | Kozmo, an online delivery services for many services (including groceries) founded.[12] | |
| 1999 | Launch | Online food ordering | Takeaway.com launches in the Netherlands. | Netherlands | |
| 1999 | December 1 | Launch | Online food ordering | SeamlessWeb is founded in order to provide companies with a web-based system for ordering food from restaurants and caterers.[13] | |
| 2000 | June 26 | Merger/acquisition | Grocery delivery | Webvan buys out HomeGrocer.[14] | |
| 2000 | Launch | Online food ordering | Yemeksepeti launches in Turkey. As of 2019, it is the biggest online delivery portal in the country.[15] | Turkey | |
| 2001 | April 12 | Shutdown | Multi-purpose delivery | Kozmo shuts down.[16] The company had made profits in New York, Boston and San Francisco in December and secured $25 million in investments prior to shutdown. | |
| 2001 | July | Shutdown | Grocery delivery | Webvan shuts down.[17] | |
| 2001 | Going online | Fast food chain | Papa John's pizza launches online ordering.[18] | ||
| 2001 | Launch | Online food ordering | Just Eat launches in Denmark.[19] | Denmark | |
| 2002 | March | Going online | Grocery store | Safeway begins delivering online grocery orders.[20] | |
| 2004 | Launch | Online food ordering | GrubHub, an online restaurant delivery service, is founded in 2004 by two web developers, Matt Maloney and Mike Evans, who were looking for an alternative to paper menus.[21][22] | ||
| 2004 | Launch | Online food ordering | Talabat launches in Kuwait. It is the largest online food ordering platform in the Middle East.[23] | Kuwait | |
| 2004 | Launch | Online food ordering | delivery.com launches.[24] | ||
| 2004 | Launch | Snapfinger is founded as a restaurant search and remote ordering site for take-out, delivery and catering.[25] | |||
| 2006 | Launch | Online food ordering | Online food ordering site Hungryhouse launches.[26] | ||
| 2006 | Launch | Online food ordering | Australian online food and beverage ordering app Menulog launches as the first aggregated food delivery service in the country.[27] | Australia | |
| 2007 | August | Launch (subsidiary) | Grocery delivery | AmazonFresh initially offers home grocery delivery to residents of the Seattle suburb of Mercer Island in an invitation-only beta test in August 2007.[28] | United States |
| 2008 | March 1 | Launch | Online food ordering | Eat24hours, an online restaurant delivery service, is founded.[29] | |
| 2008 | July | Launch | Restaurant search and discovery service | Zomato is founded in India. It would become a popular restaurant discovery service.[30] | India |
| 2008 | Launch | Online food delivery | Ele.me launches in China as an “online to offline” (O2O) platform for mobile users. It provides the ability to interact with restaurants for food delivery.[31] | China | |
| 2009 | January | Launch | Catering service | ZeroCater, a startup for delivering catered food to businesses, is founded.[32][33] | |
| 2009 | June 1 | Launch | Online food ordering | Pizza ordering platform Slice launches.[34] | |
| 2009 | July | Product enhancement | Fast food chain | Pizza Hut launches a free iPhone application today that offers mobile ordering and games to play while one waits for delivery.[35] | |
| 2009 | August | Launch | Catering service | Roaming Hunger, a website for finding food trucks, launches the first website dedicated to booking catering from food trucks at any location.[36] | |
| 2009 | Launch | Point of sale | Restaurant management platform Upserve launches.[37] | ||
| 2009 | Launch | Online food ordering and delivery | Online food delivery service Artizone is founded.[38] | ||
| 2010 | Launch | Online food ordering and delivery | Online food ordering platform EatStreet launches in Wisconsin.[39] | United States | |
| 2010 | Launch | Online food ordering | OpenRest launches. It specializes in mobile online food ordering.[40] | ||
| 2011 | March | Launch | Food preparation, online food ordering, and delivery | Munchery, a service that allows people to order food online from professional chefs and have it delivered, launches in private beta. The company was formally founded four months ago, in November 2010.[41] | |
| 2011 | May 1 | Launch | Online grocery delivery | Logistics and delivery company Postmates launches.[42] | |
| 2011 | October | Launch | Meal delivery service | Meal-kit venture HelloFresh launches in Berlin.[43] | Germany |
| 2011 | August | Launch | Meal delivery service | San Francisco-based OrderAhead is founded as an on-demand logistics company that enables people to order pickup and delivery take-out food from local merchants.[44] | |
| 2012 | Launch | Meal kit delivery | Blue Apron launches. The company delivers meal kits to people for home food preparation.[45][46] | ||
| 2012 | February | Launch | Online food ordering and delivery | DoorDash, which would later become a Y-Combinator summer 2013 food delivery company, issues its first delivery.[47] | |
| 2012 | March | Launch | Online platform | ChowNow launches in Chicago as an online platform for restaurant pick-up and delivery.[48] | United States |
| 2012 | July 1 | Launch | Online food ordering and delivery | Instacart, which offers an app that lets users order groceries and delivers them, is founded.[49] | |
| 2012 | September 12 | Launch | Online food ordering and delivery | Caviar launches, and starts off offering delivery in the San Francisco area from high-end restaurants rated 4-stars or higher on Yelp.[50] | |
| 2012 | Launch | Point of sale | Cloud-based restaurant software company Toast, Inc. launches.[51] | ||
| 2012 | Launch | Online food ordering | Online meal delivery firm Foodpanda is founded in Germany. By 2014, it would be active in dozens of emerging markets.[52] | Germany | |
| 2012 | Launch | Meal delivery services | Cook-at-home meal kit service Gousto launches in the United Kingdom.[53] | United Kingdom | |
| 2012 | Launch | Meal delivery services | New York-based Plated launches. It specializes in meal kits.[54] | United States | |
| 2012 | October | Launch | Online food ordering | Armenia based food delivery company Menu Group is founded.[55] | |
| 2012 | Launch | Online food ordering | Canadian technology company SkipTheDishes launches.[56] | Canada | |
| 2013 | April | Launch | Food preparation, online food ordering, and delivery | Sprig, a delivery service for healthy meals, launches in San Francisco.[57] | United States |
| 2013 | June | Launch | Food preparation, online food ordering, and delivery | SpoonRocket, a Y-Combinator-backed company for delivering fast food meals, is founded.[58] | United States |
| 2013 | June | Expansion | Grocery delivery | AmazonFresh expands out to Los Angeles.[59] It would later expand out to San Francisco by December 2013. | United States |
| 2013 | June | Launch | Meal delivery services | Chicago-based Home Chef launches.[60] | United States |
| 2013 | August | Merger/acquisition | Online food ordering | Seamless and GrubHub merge.[61] | United States |
| 2013 | February | Launch | Online food delivery | British online food delivery company Deliveroo is founded.[62] | United Kingdom |
| 2013 | Launch | Digital convenience delivery service | US delivery start-up goPuff is founded.[63] | ||
| 2014 | Early | Launch | Food delivery and restaurant | Hello Curry launches in India.[64] | India |
| 2014 | February | Launch | Berlin-based company Foodora is founded in Germany.[65] | Germany | |
| 2014 | July | Launch | Online food ordering | Indian company Dunzo launches.[66] | India |
| 2014 | August 4 | Merger/acquisition | Online food ordering and delivery | Square acquires Caviar.[67] | |
| 2014 | August | Launch | Online food ordering | Uber Eats launches in Los Angeles.[68] | United States |
| 2014 | Launch | Online restaurant food ordering | Food delivery service Wolt is founded in Helsinki.[69] | Finland | |
| 2015 | February 10 | Merger/acquisition | Online food ordering | Yelp acquires Eat24.[29] | United States |
| 2015 | February 18 | Launch (subsidiary) | Online food ordering and delivery | Uber launches into the food delivery space with UberEATS, starting off in Barcelona.[70] | |
| 2015 | April 16 | Market size | Online food ordering and delivery | Online food ordering business in India witnessing exponential growth. Organized food business reaches worth US$48 billion, of which food delivery is US$15 billion.[71] Several startups rose in 2015 including Zomato, TinyOwl, Swiggy, Innerchef, Food Panda, The First Meal and Fresh Menu with focus on apps.[72] | India |
| 2015 | April 28 | Launch | Food preparation, online food ordering, and delivery | Prepared food delivery startup Maple launches in New York City. Like Sprig and SpoonRocket, Maple handles all aspects, from preparation to ordering to delivery.[73] | United States |
| 2015 | October 5 | Partnership | Online food ordering and delivery | Tapingo announces launch of large scale cooperation with Aramark to expand its services into many university campuses across the United States | United States |
| 2015 | Growth | Online ordering begins overtaking phone ordering.[3] | |||
| 2015 | Launch | Restaurant reservations and pre-ordering | San Francisco-based Lunch reservation app Allset launches.[74] | United States | |
| 2015 | Launch | Delivery service | Spanish start-up Glovo is founded in Barcelona.[75] | Spain | |
| 2016 | March 15 | Shutdown | Food preparation, online food ordering, and delivery | San Francisco Bay Area-focused on-demand delivery service SpoonRocket shuts down after failing to raise capital to continue operations, despite achieving unit economics profitability. It says it will transition customers to competitor Spring, which is offering SpoonRocket users a $10 discount.[76][77][78] The next day, it is announced that Brazilian food chain iFood is acquiring SpoonRocket for its technology.[79][80] | United States |
| 2016 | September | Delivery accounts for 1.7 billion restaurant transactions in the United States, or just about 3 percent of the 61 billion U.S. restaurant “visits” or transactions in the year that ended in September.[81] | United States | ||
| 2016 | October 11 | Acquisition (failed) | Online food ordering and delivery | Bloomberg reports that Square tried to sell Caviar (with Uber and GrubHub as potential suitors) but failed to agree on a price with either buyer, with Square proposing a price tag of $100 million. Caviar loses money, but Square (a public company) does not provide information on the extent of its losses.[82] | |
| 2016 | October 25 | Shutdown | Meal kit delivery | Recipe delivery service Din shuts down after failing to become profitable. Despite achieving profitability on a unit economics basis, it failed to make enough of a margin to offset operational overhead.[83] | |
| 2016 | December 9 | Shutdown | Food preparation, online food ordering, and delivery | Bento, a delivery service that provides pan-Asian cuisine, shuts down. Despite achieving unit economics profitability, the service has to shut down after running out of money and failing to raise more.[84] Upon shutdown, the co-founders share more information on the company's trajectory, struggles, mistakes, and difficult decision to shut down.[85] Prior to the shutdown, the company transitioned from high burn to profitability by transitioning from an on-demand delivery model to a catering model.[86] | |
| 2016 | Launch | Online food ordering | Smoothie box delivery service Craft Smoothie launches in New Zealand.[87] | New Zealand | |
| 2017 | January | Launch | Online food ordering | Berkeley, California-based startup company Kiwi Campus is founded. It offers food delivery with robots for campus colleges.[88] | United States |
| 2017 | March 1 | Acquisition | Online food ordering and delivery | Square, owner of online food ordering and delivery service Caviar, acquires online food ordering and delivery service OrderAhead. Simultaneously, Caviar launches a takeout service, a feature taken from its acquisition of OrderAhead.[89][90] | |
| 2017 | March 21 | Robot delivery | Online food ordering and delivery | DoorDash rolls out six delivery robots for use in California, following trials in Redwood City.[91] The delivery is in partnership with Starship Technologies, which is also partnering with courier service Postmates.[92] | |
| 2017 | April 12 | Robot delivery | Online food ordering and delivery | San Francisco-based startup Marble announces a partnership with Yelp's Eat24 where Marble's robots deliver food for partner restaurants, initially geographically limited to some parts of San Francisco. The robots are maintained by Marble, and initially have both a human chaperone and a remote person monitoring the robot.[93] | United States |
| 2017 | May 8 | Shutdown | Food preparation, online food ordering, and delivery | Prepared food delivery startup Maple, that had raised over $25 million, shuts down operations in New York City (the only place it had been running). Its technology would live on and be used by UK-based food delivery startup Deliveroo.[94][95][96] | United States, United Kingdom |
| 2017 | May 26 | Shutdown | Food preparation, online food ordering, and delivery | Sprig shuts down after several months of struggling. Prior to shutting down, Sprig had closed its Chicago business, started using Caviar to deliver food, and started serving food to walk-in customers. The company had raised $56.7 million over its lifetime.[97][98] | United States |
| 2017 | June 16 | Acquisition | Amazon announces it is acquiring Whole Foods for $13.4 billion. The move is seen as potentially affecting food delivery, combining a huge physical store presence with an online delivery network.[99][100] | ||
| 2017 | June 29 | IPO | Meal kit delivery | Blue Apron IPOs at a price of $10 per share, selling 3 million shares in the IPO.[101][102] The price falls to about $6 within a few weeks, with Amazon's purchase of Whole Foods and its patent for prepared food kits cited as reasons.[103][104] | |
| 2019 | January | Technology | Online food ordering | Starship and Sodexo launch a robot food delivery service at George Mason University in Virginia, giving students and staff access to food within an average of 15 minutes or less. The new delivery service costs US$1.99 per delivery.[105][106][107][108] | United States |
| 2019 | January | Competition | Online food ordering | Research shows that Grubhub is the most popular multi-restaurant delivery service in the United States with 37.8% of respondents using the app, followed by Uber Eats at 36% and DoorDash at 19.9%.[109] | United States |
| 2019 | May | Competition | Online food ordering | DoorDash overtakes Grubhub as the leader in online food delivery concerning monthly sales in the United States.[110] | United States |
| 2019 | June | Shutdown | Amazon shuts down its 4-year-old Amazon Restaurants project that delivered plates to Prime members in 20 cities in the Unites States.[111] | United States | |
| 2030 | Growth | According to Swiss investment bank UBS' June 2018 report, online food delivery market will grow to US$365 billion globally by the time.[5] | Worldwide |
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Category:Technology company timelines Category:Online food ordering
