Difference between revisions of "Timeline of online food delivery"

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|2001–2010|| [[wikipedia:GrubHub|GrubHub]] is founded. By the late 2000s, major pizza chains have created their own mobile applications and started doing 20-30% of their business online.<ref name="MyUser_Adage.com_January_10_2016c">{{cite web |url=http://adage.com/article/digital/pizza-giants-customers-click-call-delivery/136087/ |title=Why Pizza Giants Want Customers to Click, Not Call, for Delivery |newspaper=Adage.com |date=  |author= |accessdate= January 10, 2016}}</ref>
 
|2001–2010|| [[wikipedia:GrubHub|GrubHub]] is founded. By the late 2000s, major pizza chains have created their own mobile applications and started doing 20-30% of their business online.<ref name="MyUser_Adage.com_January_10_2016c">{{cite web |url=http://adage.com/article/digital/pizza-giants-customers-click-call-delivery/136087/ |title=Why Pizza Giants Want Customers to Click, Not Call, for Delivery |newspaper=Adage.com |date=  |author= |accessdate= January 10, 2016}}</ref>
 
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−
|2011–2015 || With increased smartphone penetration, and the growth of both [[wikipedia:Uber (company)|Uber]] and the [[wikipedia:sharing economy|sharing economy]], food delivery startups start to receive more attention again. This era is associated with the founding of [[wikipedia:Caviar|Caviar]] and [[wikipedia:Instacart|Instacart]].<ref name="NYT_Food_Delivery_startupsBack">{{cite web |url=https://www.nytimes.com/2014/08/24/magazine/delivery-start-ups-are-back-like-its-1999.html |title=Delivery Start-Ups Are Back Like It's 1999 |newspaper=The New York Times |date=  |author= |accessdate= January 10, 2016}}</ref> By 2015, online ordering is about to overtake phone ordering.<ref name="MyUser_Qz.com_January_10_2016c">{{cite web |url=http://qz.com/452609/online-food-delivery-ordering-is-about-to-overtake-phone-ordering-in-the-us/ |title=Online food delivery ordering is about to overtake phone ordering in the US - Quartz |newspaper=Qz.com |date=  |author= |accessdate= January 10, 2016}}</ref> But by September, online delivery still accounted for just about 3 percent of the 61 billion U.S. restaurant "visits" or transactions.<ref name="MyUser_Columbian.com_January_10_2016c">{{cite web |url=http://www.columbian.com/news/2016/jan/10/home-delivery-pay-restaurant-meal-2016/ |title=Restaurant food delivery heating up |newspaper=Columbian.com |date=  |author= |accessdate= January 10, 2016}}</ref>
+
|2011–2015 || With increased smartphone penetration, and the growth of both [[wikipedia:Uber (company)|Uber]] and the [[wikipedia:sharing economy|sharing economy]], food delivery startups start to receive more attention again. This era is associated with the founding of [[wikipedia:Caviar|Caviar]] and [[wikipedia:Instacart|Instacart]].<ref name="NYT_Food_Delivery_startupsBack">{{cite web |url=https://www.nytimes.com/2014/08/24/magazine/delivery-start-ups-are-back-like-its-1999.html |title=Delivery Start-Ups Are Back Like It's 1999 |newspaper=The New York Times |date=  |author= |accessdate= January 10, 2016}}</ref> By 2015, online ordering is about to overtake phone ordering.<ref name="MyUser_Qz.com_January_10_2016c">{{cite web |url=http://qz.com/452609/online-food-delivery-ordering-is-about-to-overtake-phone-ordering-in-the-us/ |title=Online food delivery ordering is about to overtake phone ordering in the US - Quartz |newspaper=Qz.com |date=  |author= |accessdate= January 10, 2016}}</ref> But by September, online delivery still accounted for just about 3 percent of the 61 billion U.S. restaurant "visits" or transactions.<ref name="Restaurant food delivery heating up">{{cite web |url=http://www.columbian.com/news/2016/jan/10/home-delivery-pay-restaurant-meal-2016/ |title=Restaurant food delivery heating up |newspaper=Columbian.com |date=  |author= |accessdate= January 10, 2016}}</ref>
 
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|-
 
|2016 || This period sees the shutdown of many online food ordering and delivery services, with the services engaged in food preparation seeing the hardest hits. SpoonRocket, Din, and Bento shut down, while services such as Sprig and Munchery undergo belt-tightening.  
 
|2016 || This period sees the shutdown of many online food ordering and delivery services, with the services engaged in food preparation seeing the hardest hits. SpoonRocket, Din, and Bento shut down, while services such as Sprig and Munchery undergo belt-tightening.  
 
|-
 
|-
 
|2017 || DoorDash and Eat24 both partner with robot delivery companies (Starship Technologies and Marble respectively), and some observers see robot delivery as a necessary component of a sustainable and defensible business model for online food delivery.
 
|2017 || DoorDash and Eat24 both partner with robot delivery companies (Starship Technologies and Marble respectively), and some observers see robot delivery as a necessary component of a sustainable and defensible business model for online food delivery.
 +
|-
 +
| 2018 || The online food delivery market reaches US$35 billion globally.<ref name="Online food delivery could be a $365 billion industry by 2030">{{cite web |last1= |first1= |title=UBS: Online food delivery could be a $365 billion industry by 2030 — here are the winners and losers from that 'mega trend' |url=https://www.aol.com/article/finance/2018/07/02/ubs-online-food-delivery-could-be-a-dollar365-billion-industry-by-2030-here-are-the-winners-and-losers-from-that-mega-trend/23473052/ |website=aol.com |accessdate=22 July 2019}}</ref>
 +
|-
 +
| 2019 || Home food delivery experiences rapid growth in {{w|China}}, which is expected to lead the world in 2019, followed by the {{w|United States}}, {{w|India}}, the {{w|United Kingdom}} and {{w|Germany}}.<ref name="Online food-delivery scrambling more than the restaurant industry">{{cite web |title=Online food-delivery scrambling more than the restaurant industry |url=http://global.chinadaily.com.cn/a/201902/20/WS5c6d7116a3106c65c34ea6f3.html |website=global.chinadaily.com.cn |accessdate=22 July 2019}}</ref>
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|-
 
|}
 
|}
 +
  
 
==Full timeline==
 
==Full timeline==
  
 
{| class="wikitable sortable"
 
{| class="wikitable sortable"
−
! Year !! Month and date (if available) !! Event type !! Organization type !! Details
+
! Year !! Month and date (if available) !! Event type !! Organization type !! Details !! Country/location
 +
|-
 +
|1989||  || Launch || Grocery delivery||[[wikipedia:Peapod|Peapod]], which pioneers the online grocery delivery concept, is founded by Andrew and Thomas Parkinson in Evanston, IL.<ref name="peapod">{{cite web |url=https://www.peapod.com/site/companyPages/our-company-overview.jsp |title=Peapod |newspaper= |date=  |author= |accessdate= January 8, 2016}}</ref> || {{w|United States}}
 +
|-
 +
|1994 || January || Going online || Fast food chain || "PizzaNet"{{snd}}Pizza Hut’s digital ordering hub, launches, and accepts the first-ever online order, a large pepperoni, mushroom and extra cheese pizza.<ref name="MyUser_Restaurantnews.com_January_8_2016c">{{cite web |url=http://www.restaurantnews.com/pizza-hut-celebrates-20th-anniversary-of-worlds-first-online-purchase-with-50-percent-off-online-deal-for-hut-lovers-members/ |title=Pizza Hut Celebrates 20th Anniversary of World's First Online Purchase With 50 Percent Off Online Deal for Hut Lovers Members |newspaper=Restaurantnews.com |date=  |author= |accessdate= January 8, 2016}}</ref> || {{w|United States}}
 +
|-
 +
| 1995 || || Launch || || World Wide Waiter (now known as {{w|Waiter.com}}), launches as the first online food ordering service.<ref>{{Cite web|url=http://partners.nytimes.com/library/tech/00/12/biztech/technology/13corc.html|title=How to Make Lunch an Adventure|website=partners.nytimes.com|access-date=14 July 2019}}</ref> The site originally services only {{w|northern California}}, later expanding to several additional cities in the United States.<ref name="paloaltoonline.com">{{Cite web|url=https://www.paloaltoonline.com/weekly/morgue/restaurants/1995_Dec_29.EATOUT29.html|title=Restaurant Review: Dosas and samosas|website=Paloaltoonline.com|access-date=14 July 2019}}</ref> || {{w|United States}}
 +
|-
 +
|1996 || July|| Launch || Grocery delivery ||[[wikipedia:Webvan|Webvan]], an online grocery delivery service, is founded by [[wikipedia:Louis Borders|Louis Borders]]. It IPOs on November 5, 1999.<ref name="CNNWebvan1">{{cite web |url=http://money.cnn.com/2001/07/09/technology/webvan/ |title=Webvan announces shutdown, Chapter 11 filing - Jul. 9, 2001 |newspaper=CNN |date=  |author= |accessdate= January 10, 2016}}</ref> || {{w|United States}}
 +
|-
 +
|1998 || March || Launch || Multi-purpose delivery || [[wikipedia:Kozmo|Kozmo]], an online delivery services for many services (including groceries) founded.<ref name="MyUser_Threeg1b.blogspot.com_January_10_2016c">{{cite web |url=http://threeg1b.blogspot.com/2009/06/failure-of-kozmocom.html |title=E-Commerce: The failure of Kozmo.com |newspaper=Threeg1b.blogspot.com |date=  |author= |accessdate= January 10, 2016}}</ref> || {{w|United States}}
 +
|-
 +
| 1999 || || Launch || Online food ordering || {{w|Takeaway.com}} launches in the {{w|Netherlands}}.<ref>{{cite web |last1=Hackmann |first1=Felicitas |title=BYE BYE PIZZA.DE – TAKEAWAY.COM ON MARKET LEADERSHIP |url=https://heureka-conference.com/bye-bye-pizza-de-takeaway-com-on-market-leadership/ |website=heureka-conference.com |accessdate=23 July 2019}}</ref> || {{w|Netherlands}}
 +
|-
 +
|1999||December 1|| Launch || Online food ordering || [[wikipedia:SeamlessWeb|SeamlessWeb]] is founded in order to provide companies with a web-based system for ordering food from restaurants and caterers.<ref name="MyUser_Https:_January_8_2016c">{{cite web |url=https://www.americanexpress.com/us/small-business/openforum/articles/building-an-empire-jason-finger-of-seamless-com/ |title=Jason Finger of Seamless: The Random Idea That Sparked a $100M Business |newspaper=: |date=  |author= |accessdate= January 8, 2016}}</ref> || {{w|United States}}
 
|-
 
|-
−
|1989|| || Launch || Grocery delivery||[[wikipedia:Peapod|Peapod]], which pioneers the online grocery delivery concept, is foundedby Andrew and Thomas Parkinson in Evanston, IL.<ref name="peapod">{{cite web |url=https://www.peapod.com/site/companyPages/our-company-overview.jsp |title=Peapod |newspaper= |date=  |author= |accessdate= January 8, 2016}}</ref>
+
|2000||June 26|| Merger/acquisition || Grocery delivery || [[wikipedia:Webvan|Webvan]] buys out [[wikipedia:HomeGrocer|HomeGrocer]].<ref name="MyUser_CNN_January_10_2016c">{{cite web |url=http://money.cnn.com/2000/06/26/deals/webvan/ |title=Webvan Group buys HomeGrocer.com in $1.2B deal- - Jun. 26, 2000 |newspaper=CNN |date=  |author= |accessdate= January 10, 2016}}</ref> || {{w|United States}}
 
|-
 
|-
−
|1994 || January || Going online || Fast food chain || "PizzaNet"{{snd}}Pizza Hut’s digital ordering hub, launches, and accepts the first-ever online order, a large pepperoni, mushroom and extra cheese pizza.<ref name="MyUser_Restaurantnews.com_January_8_2016c">{{cite web |url=http://www.restaurantnews.com/pizza-hut-celebrates-20th-anniversary-of-worlds-first-online-purchase-with-50-percent-off-online-deal-for-hut-lovers-members/ |title=Pizza Hut Celebrates 20th Anniversary of World's First Online Purchase With 50 Percent Off Online Deal for Hut Lovers Members |newspaper=Restaurantnews.com |date=  |author= |accessdate= January 8, 2016}}</ref>
+
| 2000 || || Launch || Online food ordering  || {{w|Yemeksepeti}} launches in {{w|Turkey}}. As of 2019, it is the biggest online delivery portal in the country.<ref>{{cite web |title=This Founder Sold His Company For $589 Million, Then Gave Each of His Workers a Bonus |url=https://www.inc.com/zoe-henry/why-this-founder-is-sharing-$-27-million-with-staff.html |website=inc.com |accessdate=22 July 2019}}</ref> || {{w|Turkey}}
 
|-
 
|-
−
| 1995 || || Launch || || World Wide Waiter (now known as {{w|Waiter.com}}), launches as the first online food ordering service.<ref>{{Cite web|url=http://partners.nytimes.com/library/tech/00/12/biztech/technology/13corc.html|title=How to Make Lunch an Adventure|website=partners.nytimes.com|access-date=14 July 2019}}</ref> The site originally services only {{w|northern California}}, later expanding to several additional cities in the United States.<ref name="paloaltoonline.com">{{Cite web|url=https://www.paloaltoonline.com/weekly/morgue/restaurants/1995_Dec_29.EATOUT29.html|title=Restaurant Review: Dosas and samosas|website=Paloaltoonline.com|access-date=14 July 2019}}</ref>
+
|2001||April 12|| Shutdown || Multi-purpose delivery || [[wikipedia:Kozmo|Kozmo]] shuts down.<ref name="MyUser_The_New_York_Times_January_10_2016c">{{cite web |url=https://www.nytimes.com/2001/04/12/nyregion/kozmo-to-end-operations-1100-people-to-lose-jobs.html |title=Kozmo to End Operations - 1,100 People to Lose Jobs |newspaper=The New York Times |date= April 12, 2001 |author= |accessdate= January 10, 2016}}</ref> The company had made profits in New York, Boston and San Francisco in December and secured $25 million in investments prior to shutdown. ||
 
|-
 
|-
−
|1996 || July|| Launch || Grocery delivery ||[[wikipedia:Webvan|Webvan]], an online grocery delivery service, is founded by [[wikipedia:Louis Borders|Louis Borders]]. It IPOs on November 5, 1999.<ref name="CNNWebvan1">{{cite web |url=http://money.cnn.com/2001/07/09/technology/webvan/ |title=Webvan announces shutdown, Chapter 11 filing - Jul. 9, 2001 |newspaper=CNN |date=  |author= |accessdate= January 10, 2016}}</ref>
+
|2001||July || Shutdown || Grocery delivery || [[wikipedia:Webvan|Webvan]] shuts down.<ref name="Webvan">{{cite web |url=http://www.sfgate.com/news/article/Webvan-goes-under-Online-grocer-shuts-down-2901586.php |title=Webvan goes under / Online grocer shuts down -- $830 million lost, 2,000 workers fired - SFGate |newspaper=Sfgate.com |date=  |author= |accessdate= January 8, 2016}}</ref> ||
 
|-
 
|-
−
|1998 || March || Launch || Multi-purpose delivery || [[wikipedia:Kozmo|Kozmo]], an online delivery services for many services (including groceries) founded.<ref name="MyUser_Threeg1b.blogspot.com_January_10_2016c">{{cite web |url=http://threeg1b.blogspot.com/2009/06/failure-of-kozmocom.html |title=E-Commerce: The failure of Kozmo.com |newspaper=Threeg1b.blogspot.com |date=  |author= |accessdate= January 10, 2016}}</ref>
+
|2001|| || Going online || Fast food chain || [[wikipedia:Papa John's|Papa John's]] pizza launches online ordering.<ref name="MyUser_Https:_January_10_2016c">{{cite web |url=https://www.qsrmagazine.com/news/papa-john-s-launches-mobile-gift-card-ordering-site |title=Papa John's Launches Mobile Gift Card Ordering Site - Restaurant News - QSR magazine |newspaper= |date=  |author= |accessdate= January 10, 2016}}</ref> || {{w|United States}}
 
|-
 
|-
−
| 1999 || || Launch || Online food ordering || {{w|Takeaway.com}} launches in the {{w|Netherlands}}.
+
| 2001 || || Launch || Online food ordering || {{w|Just Eat}} launches in {{w|Denmark}}.<ref>{{cite web |title=2014 Highlights |url=http://www.annualreports.com/HostedData/AnnualReportArchive/j/LSE_JE_2014.pdf |website=annualreports.com |accessdate=22 July 2019}}</ref> || {{w|Denmark}}
 
|-
 
|-
−
|1999||December 1|| Launch || Online food ordering || [[wikipedia:SeamlessWeb|SeamlessWeb]] is founded in order to provide companies with a web-based system for ordering food from restaurants and caterers.<ref name="MyUser_Https:_January_8_2016c">{{cite web |url=https://www.americanexpress.com/us/small-business/openforum/articles/building-an-empire-jason-finger-of-seamless-com/ |title=Jason Finger of Seamless: The Random Idea That Sparked a $100M Business |newspaper=: |date=  |author= |accessdate= January 8, 2016}}</ref>
+
|2002 || March || Going online || Grocery store || [[wikipedia:Safeway Inc.|Safeway]] begins delivering online grocery orders.<ref name="MyUser_Sfgate.com_January_8_2016c">{{cite web |url=http://www.sfgate.com/bayarea/article/Safeway-begins-delivering-online-grocery-orders-2866803.php |title=Safeway begins delivering online grocery orders / Albertson's also will help fill the gap left when Webvan closed down - SFGate |newspaper=Sfgate.com |date=  |author= |accessdate= January 8, 2016}}</ref> || {{w|United States}}
 
|-
 
|-
−
|2000||June 26|| Merger/acquisition || Grocery delivery || [[wikipedia:Webvan|Webvan]] buys out [[wikipedia:HomeGrocer|HomeGrocer]].<ref name="MyUser_CNN_January_10_2016c">{{cite web |url=http://money.cnn.com/2000/06/26/deals/webvan/ |title=Webvan Group buys HomeGrocer.com in $1.2B deal- - Jun. 26, 2000 |newspaper=CNN |date=  |author= |accessdate= January 10, 2016}}</ref>
+
|2004|| || Launch || Online food ordering || [[wikipedia:GrubHub|GrubHub]], an online restaurant delivery service, is founded in 2004 by two web developers, Matt Maloney and Mike Evans, who were looking for an alternative to paper menus.<ref name="MyUser_Businessinsider.com_January_8_2016c">{{cite web |url=http://www.businessinsider.com/grubhubs-ceo-on-the-shock-of-outgrowing-three-offices-in-a-few-short-years-2012-2 |title=GrubHub's CEO On The Shock Of Outgrowing Three Offices In A Few Short Years - Business Insider |newspaper=Businessinsider.com |date=  |author= |accessdate= January 8, 2016}}</ref><ref>{{cite web |title=How I Did It: Matt Maloney of GrubHub and Seamless |url=https://www.inc.com/magazine/201411/liz-welch/how-i-did-it-matt-maloney-of-grubhub-and-seamless.html |website=inc.com |accessdate=22 July 2019}}</ref> || {{w|United States}}
 
|-
 
|-
−
| 2000 || || Launch || Online food ordering || {{w|Yemeksepeti}} launches in {{w|Turkey}}. As of 2019, it is the biggest online delivery portal in the country.<ref>{{cite web |title=This Founder Sold His Company For $589 Million, Then Gave Each of His Workers a Bonus |url=https://www.inc.com/zoe-henry/why-this-founder-is-sharing-$-27-million-with-staff.html |website=inc.com |accessdate=22 July 2019}}</ref>
+
| 2004 || || Launch || Online food ordering || {{w|Talabat}} launches in {{w|Kuwait}}. It is the largest online food ordering platform in the {{w|Middle East}}.<ref>{{cite web |title=Meals On Wheels: Internet To Table In The Middle East |url=https://www.forbes.com/sites/knowledgewharton/2015/11/19/meals-on-wheels-internet-to-table-in-the-middle-east/#5ffe3a7876c3 |website=forbes.com |accessdate=22 July 2019}}</ref> || {{w|Kuwait}}
 
|-
 
|-
−
|2001||April 12|| Shutdown || Multi-purpose delivery || [[wikipedia:Kozmo|Kozmo]] shuts down.<ref name="MyUser_The_New_York_Times_January_10_2016c">{{cite web |url=https://www.nytimes.com/2001/04/12/nyregion/kozmo-to-end-operations-1100-people-to-lose-jobs.html |title=Kozmo to End Operations - 1,100 People to Lose Jobs |newspaper=The New York Times |date= April 12, 2001 |author= |accessdate= January 10, 2016}}</ref> The company had made profits in New York, Boston and San Francisco in December and secured $25 million in investments prior to shutdown.
+
| 2004 || ||Launch || Online food ordering || Online ordering platform  {{w|delivery.com}} launches.<ref>{{cite web |title=delivery.com |url=https://www.crunchbase.com/organization/delivery-com#section-overview |website=crunchbase.com |accessdate=21 July 2019}}</ref> || {{w|United States}}
 
|-
 
|-
−
|2001||July || Shutdown || Grocery delivery || [[wikipedia:Webvan|Webvan]] shuts down.<ref name="Webvan">{{cite web |url=http://www.sfgate.com/news/article/Webvan-goes-under-Online-grocer-shuts-down-2901586.php |title=Webvan goes under / Online grocer shuts down -- $830 million lost, 2,000 workers fired - SFGate |newspaper=Sfgate.com |date=  |author= |accessdate= January 8, 2016}}</ref>
+
| 2004 || || Launch || || Snapfinger is founded as a restaurant search and remote ordering site for take-out, delivery and catering.<ref>{{cite web |title=Snapfinger |url=https://www.crunchbase.com/organization/snapfinger#section-overview |website=crunchbase.com |accessdate=14 July 2019}}</ref> || {{w|United States}}
 
|-
 
|-
−
|2001|| || Going online || Fast food chain || [[wikipedia:Papa John's|Papa John's]] pizza launches online ordering.<ref name="MyUser_Https:_January_10_2016c">{{cite web |url=https://www.qsrmagazine.com/news/papa-john-s-launches-mobile-gift-card-ordering-site |title=Papa John's Launches Mobile Gift Card Ordering Site - Restaurant News - QSR magazine |newspaper= |date=  |author= |accessdate= January 10, 2016}}</ref>
+
| 2006 || || Launch || Online food ordering || Online food ordering site {{w|Hungryhouse}} launches.<ref>{{cite web |last1=West |first1=Gillian |title=Hungryhouse.co.uk unveils new brand identity and accompanying marketing campaign |url=https://www.thedrum.com/news/2013/12/16/hungryhousecouk-unveils-new-brand-identity-and-accompanying-marketing-campaign |website=thedrum.com |accessdate=22 July 2019}}</ref> || {{w|United Kingdom}}
 
|-
 
|-
−
| 2001 || || Launch || Online food ordering || {{w|Just Eat}} launches.  
+
| 2006 || || Launch || Online food ordering || Australian online food and beverage ordering app {{w|Menulog}} launches as the first aggregated food delivery service in the country.<ref>{{cite web |title=Menulog |url=https://re.agency/menulog |website=re.agency |accessdate=22 July 2019}}</ref> || {{w|Australia}}
 
|-
 
|-
−
|2002 || March || Going online || Grocery store || [[wikipedia:Safeway Inc.|Safeway]] begins delivering online grocery orders.<ref name="MyUser_Sfgate.com_January_8_2016c">{{cite web |url=http://www.sfgate.com/bayarea/article/Safeway-begins-delivering-online-grocery-orders-2866803.php |title=Safeway begins delivering online grocery orders / Albertson's also will help fill the gap left when Webvan closed down - SFGate |newspaper=Sfgate.com |date=  |author= |accessdate= January 8, 2016}}</ref>
+
|2007||August|| Launch (subsidiary) || Grocery delivery || [[wikipedia:AmazonFresh|AmazonFresh]] initially offers home grocery delivery to residents of the Seattle suburb of Mercer Island in an invitation-only beta test in August 2007.<ref name="MyUser_Seattlepi.com_January_8_2016c">{{cite web |url=http://www.seattlepi.com/business/article/Amazon-starts-grocery-delivery-service-1245445.php |title=Amazon starts grocery delivery service - seattlepi.com |newspaper=Seattlepi.com |date=  |author= |accessdate= January 8, 2016}}</ref> || {{w|United States}}
 
|-
 
|-
−
|2004|| || Launch || Online food ordering || [[wikipedia:GrubHub|GrubHub]], an online restaurant delivery service, is founded in 2004 by two web developers, Matt Maloney and Mike Evans, who were looking for an alternative to paper menus.<ref name="MyUser_Businessinsider.com_January_8_2016c">{{cite web |url=http://www.businessinsider.com/grubhubs-ceo-on-the-shock-of-outgrowing-three-offices-in-a-few-short-years-2012-2 |title=GrubHub's CEO On The Shock Of Outgrowing Three Offices In A Few Short Years - Business Insider |newspaper=Businessinsider.com |date=  |author= |accessdate= January 8, 2016}}</ref><ref>{{cite web |title=How I Did It: Matt Maloney of GrubHub and Seamless |url=https://www.inc.com/magazine/201411/liz-welch/how-i-did-it-matt-maloney-of-grubhub-and-seamless.html |website=inc.com |accessdate=22 July 2019}}</ref>
+
|2008||March 1 || Launch || Online food ordering || [[wikipedia:Eat24hours|Eat24hours]], an online restaurant delivery service, is founded.<ref name="CBEat24">{{cite web |url=https://www.crunchbase.com/organization/eat24hours#/entity |title=Eat24 |newspaper= |date=  |author= |accessdate= January 10, 2016}}</ref> || {{w|United States}}
 
|-
 
|-
−
| 2004 || || Launch || Online food ordering || {{w|Talabat}} launches in {{w|Kuwait}}. It is the largest online food ordering platform in the {{w|Middle East}}.<ref>{{cite web |title=Meals On Wheels: Internet To Table In The Middle East |url=https://www.forbes.com/sites/knowledgewharton/2015/11/19/meals-on-wheels-internet-to-table-in-the-middle-east/#5ffe3a7876c3 |website=forbes.com |accessdate=22 July 2019}}</ref>  
+
| 2008 || July || Launch || Restaurant search and discovery service || {{w|Zomato}} is founded in {{w|India}}. It would become a popular restaurant discovery service.<ref>{{cite web |title=If you’re a Zomato fan, here's what you should know (about Yelp) |url=https://yourstory.com/2015/01/zomato-yelp |website=yourstory.com |accessdate=22 July 2019}}</ref> || {{w|India}}
 
|-
 
|-
−
| 2004 || ||Launch || Online food ordering || {{w|delivery.com}} launches.<ref>{{cite web |title=delivery.com |url=https://www.crunchbase.com/organization/delivery-com#section-overview |website=crunchbase.com |accessdate=21 July 2019}}</ref>
+
| 2008 || || Launch || Online food delivery || {{w|Ele.me}} launches in {{w|China}} as an “online to offline” (O2O) platform for mobile users. It provides the ability to interact with restaurants for food delivery.<ref>{{cite web |title=Ele.me, Digitizing the food delivery service in China |url=https://digital.hbs.edu/platform-rctom/submission/ele-me-digitizing-the-food-delivery-service-in-china/ |website=digital.hbs.edu |accessdate=22 July 2019}}</ref> || {{w|China}}
 
|-
 
|-
−
| 2004 || || || || Snapfinger is founded as a restaurant search and remote ordering site for take-out, delivery and catering.<ref>{{cite web |title=Snapfinger |url=https://www.crunchbase.com/organization/snapfinger#section-overview |website=crunchbase.com |accessdate=14 July 2019}}</ref>
+
|2009||January||Launch||Catering service||[[wikipedia:ZeroCater|ZeroCater]], a startup for delivering catered food to businesses, is founded.<ref name="MyUser_Foodtechconnect.com_January_12_2016c">{{cite web |url=http://www.foodtechconnect.com/2015/10/28/how-zerocater-became-a-100m-startup-with-1-5m-of-investment/ |title=How ZeroCater Became A $100M Startup With $1.5M Of Investment |newspaper=Foodtechconnect.com |date=  |author= |accessdate= January 12, 2016}}</ref><ref name="MyUser_Https:_January_12_2016c">{{cite web |url=https://startupgenome.co/zerocater |title=ZeroCater |newspaper= |date=  |author= |accessdate= January 12, 2016}}</ref> || {{w|United States}}
 
|-
 
|-
−
|2007||August|| Launch (subsidiary) || Grocery delivery || [[wikipedia:AmazonFresh|AmazonFresh]] initially offers home grocery delivery to residents of the Seattle suburb of Mercer Island in an invitation-only beta test in August 2007.<ref name="MyUser_Seattlepi.com_January_8_2016c">{{cite web |url=http://www.seattlepi.com/business/article/Amazon-starts-grocery-delivery-service-1245445.php |title=Amazon starts grocery delivery service - seattlepi.com |newspaper=Seattlepi.com |date=  |author= |accessdate= January 8, 2016}}</ref>
+
| 2009 || June 1 || Launch || Online food ordering || Pizza ordering platform [[w:Slice (app)|Slice]] launches.<ref>{{cite web |title=Slice |url=https://www.crunchbase.com/organization/slice#section-overview |website=crunchbase.com |accessdate=22 July 2019}}</ref> || {{w|United States}}
 
|-
 
|-
−
|2008||March 1 || Launch || Online food ordering || [[wikipedia:Eat24hours|Eat24hours]], an online restaurant delivery service, is founded.<ref name="CBEat24">{{cite web |url=https://www.crunchbase.com/organization/eat24hours#/entity |title=Eat24 |newspaper= |date=  |author= |accessdate= January 10, 2016}}</ref>
+
|2009||July||Product enhancement||Fast food chain||Pizza Hut launches a free iPhone application today that offers mobile ordering and games to play while one waits for delivery.<ref name="MyUser_Adage.com_January_8_2016c">{{cite web |url=http://adage.com/article/digital/pizza-hut-pizza-chain-launch-iphone-app/137952/ |title=Pizza Hut First Pizza Chain to Launch iPhone App |newspaper=Adage.com |date=  |author= |accessdate= January 8, 2016}}</ref> || {{w|United States}}
 
|-
 
|-
−
| 2008 || July || Launch || Restaurant search and discovery service || {{w|Zomato}} is founded in {{w|India}}. It would become a popular restaurant discovery service.<ref>{{cite web |title=If you’re a Zomato fan, here's what you should know (about Yelp) |url=https://yourstory.com/2015/01/zomato-yelp |website=yourstory.com |accessdate=22 July 2019}}</ref>
+
|2009||August||Launch||Catering service||[[wikipedia:Roaming Hunger|Roaming Hunger]], a website for finding food trucks, launches the first website dedicated to booking catering from food trucks at any location.<ref name="MyUser_FastCompany.com_January_26_2016c">{{cite web |url=https://www.fastcompany.com/1487276/meals-wheels-online-new-site-tracks-food-trucks-nationwide |title=Meals on Wheels Online: New Site Tracks Food Trucks Nationwide |newspaper=FastCompany.com |date=  |author= |accessdate= January 22, 2016}}</ref> || {{w|United States}}
 
|-
 
|-
−
| 2008 || || Launch || Online food delivery || {{w|Ele.me}} launches in {{w|China}} as an “online to offline” (O2O) platform for mobile users. It provides the ability to interact with restaurants for food delivery.<ref>{{cite web |title=Ele.me, Digitizing the food delivery service in China |url=https://digital.hbs.edu/platform-rctom/submission/ele-me-digitizing-the-food-delivery-service-in-china/ |website=digital.hbs.edu |accessdate=22 July 2019}}</ref>  
+
| 2009 || || Launch || Point of sale || Restaurant management platform {{w|Upserve}} launches.<ref>{{cite web |title=Upserve Launches First EMV Solution Designed for Restaurants |url=https://upserve.com/restaurant-insider/upserve-launches-first-emv-solution/ |website=upserve.com |accessdate=22 July 2019}}</ref> || {{w|United States}}
 
|-
 
|-
−
|2009||January||Launch||Catering service||[[wikipedia:ZeroCater|ZeroCater]], a startup for delivering catered food to businesses, is founded.<ref name="MyUser_Foodtechconnect.com_January_12_2016c">{{cite web |url=http://www.foodtechconnect.com/2015/10/28/how-zerocater-became-a-100m-startup-with-1-5m-of-investment/ |title=How ZeroCater Became A $100M Startup With $1.5M Of Investment |newspaper=Foodtechconnect.com |date=  |author= |accessdate= January 12, 2016}}</ref><ref name="MyUser_Https:_January_12_2016c">{{cite web |url=https://startupgenome.co/zerocater |title=ZeroCater |newspaper= |date=  |author= |accessdate= January 12, 2016}}</ref>
+
| 2009 || || Launch || Online food ordering and delivery || Online food delivery service {{w|Artizone}} is founded.<ref>{{cite web |title=Artizone Specialty Grocery Delivery Expands Steadily |url=https://www.specialtyfood.com/news/article/artizone-offers-specialty-grocery-delivery-dallas-chicago/ |website=specialtyfood.com |accessdate=22 July 2019}}</ref> || {{w|United States}}
 
|-
 
|-
−
| 2009 || June 1 || Launch || Online food ordering || Pizza ordering platform [[w:Slice (app)|Slice]] launches.<ref>{{cite web |title=Slice |url=https://www.crunchbase.com/organization/slice#section-overview |website=crunchbase.com |accessdate=22 July 2019}}</ref>
+
| 2010 || || Launch || Online food ordering and delivery || Online food ordering platform {{w|EatStreet}} launches in {{w|Wisconsin}}.<ref>{{cite web |title=EatStreet, An Online Food Ordering Platform For Smaller Cities And College Towns, Picks Up $15M |url=https://techcrunch.com/2015/12/03/eatstreet/ |website=techcrunch.com |accessdate=22 July 2019}}</ref> || {{w|United States}}
 
|-
 
|-
−
|2009||July||Product enhancement||Fast food chain||Pizza Hut launches a free iPhone application today that offers mobile ordering and games to play while one waits for delivery.<ref name="MyUser_Adage.com_January_8_2016c">{{cite web |url=http://adage.com/article/digital/pizza-hut-pizza-chain-launch-iphone-app/137952/ |title=Pizza Hut First Pizza Chain to Launch iPhone App |newspaper=Adage.com |date=  |author= |accessdate= January 8, 2016}}</ref>
+
| 2010 || || Launch || Online food ordering || {{w|OpenRest}} launches. It specializes in mobile online food ordering.<ref>{{cite web |title=Featured Developers – OpenRest |url=https://devblog.axway.com/mobile-apps/featured-developers-openrrest/ |website=devblog.axway.com |accessdate=22 July 2019}}</ref> || {{w|United States}}
 
|-
 
|-
−
|2009||August||Launch||Catering service||[[wikipedia:Roaming Hunger|Roaming Hunger]], a website for finding food trucks, launches the first website dedicated to booking catering from food trucks at any location.<ref name="MyUser_FastCompany.com_January_26_2016c">{{cite web |url=https://www.fastcompany.com/1487276/meals-wheels-online-new-site-tracks-food-trucks-nationwide |title=Meals on Wheels Online: New Site Tracks Food Trucks Nationwide |newspaper=FastCompany.com |date= |author= |accessdate= January 22, 2016}}</ref>
+
| 2010 || || Launch || Online food ordering and delivery || EAT Club is founded as a food technology company. It allows offices to order and get food delivered from local restaurants via the web or mobile devices.<ref>{{cite web |title=EAT Club |url=https://www.crunchbase.com/organization/eat-club#section-overview |website=crunchbase.com |accessdate=24 July 2019}}</ref> || {{w|United States}}
 +
|-  
 +
| 2011 || March || Launch || Food preparation, online food ordering, and delivery || {{w|Munchery}}, a service that allows people to order food online from professional chefs and have it delivered, launches in private beta. The company was formally founded four months ago, in November 2010.<ref>{{cite web|url = http://vator.tv/news/2016-10-17-when-munchery-was-young-the-early-years|title = When Munchery was young: the early years. Hundreds of meals served four months after launch; over 200,000 meals served by its third year|last = Kerr|first = Ronny|date = October 17, 2016|accessdate = March 6, 2017|publisher = Vator.tv}}</ref> || {{w|United States}}
 
|-
 
|-
−
| 2009 || || Launch || Point of sale || Restaurant management platform {{w|Upserve}} launches.<ref>{{cite web |title=Upserve Launches First EMV Solution Designed for Restaurants |url=https://upserve.com/restaurant-insider/upserve-launches-first-emv-solution/ |website=upserve.com |accessdate=22 July 2019}}</ref>
+
| 2011 || May 1 || Launch || Online grocery delivery || Logistics and delivery company {{w|Postmates}} launches.<ref>{{cite web |last1=Crook |first1=Jordan |title=Postmates CEO Bastian Lehmann is coming to Disrupt SF |url=https://techcrunch.com/2019/05/17/postmates-ceo-bastian-lehmann-is-coming-to-disrupt-sf/ |website=techcrunch.com |accessdate=22 July 2019}}</ref> || {{w|United States}}
 
|-
 
|-
−
| 2010 || || Launch || Online food ordering and delivery || Online food ordering platform {{w|EatStreet}} launches in {{w|Wisconsin}}.<ref>{{cite web |title=EatStreet, An Online Food Ordering Platform For Smaller Cities And College Towns, Picks Up $15M |url=https://techcrunch.com/2015/12/03/eatstreet/ |website=techcrunch.com |accessdate=22 July 2019}}</ref>
+
| 2011 || October || Launch || Meal delivery service || Meal-kit venture {{w|HelloFresh}} launches in {{w|Berlin}}.<ref>{{cite web |last1=Helm |first1=Burt |title=The World's Most Ruthless Food Startup: The Inside Story of How HelloFresh Clawed Its Way to the Top |url=https://www.inc.com/magazine/201808/burt-helm/hellofresh.html |website=inc.com |accessdate=22 July 2019}}</ref> || {{w|Germany}}
 
|-
 
|-
−
| 2010 || || Launch || Online food ordering || {{w|OpenRest}} launches. It specializes in mobile online food ordering.<ref>{{cite web |title=Featured Developers – OpenRest |url=https://devblog.axway.com/mobile-apps/featured-developers-openrrest/ |website=devblog.axway.com |accessdate=22 July 2019}}</ref>
+
| 2011 || August || Launch || Meal delivery service || San Francisco-based {{w|OrderAhead}} is founded as an on-demand logistics company that enables people to order pickup and delivery take-out food from local merchants.<ref>{{cite web |title=Company Overview of OrderAhead |url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=204816805 |website=bloomberg.com |accessdate=22 July 2019}}</ref> || {{w|United States}}
 
|-
 
|-
−
| 2011 || March || Launch || Food preparation, online food ordering, and delivery || Munchery, a service that allows people to order food online from professional chefs and have it delivered, launches in private beta. The company was formally founded four months ago, in November 2010.<ref>{{cite web|url = http://vator.tv/news/2016-10-17-when-munchery-was-young-the-early-years|title = When Munchery was young: the early years. Hundreds of meals served four months after launch; over 200,000 meals served by its third year|last = Kerr|first = Ronny|date = October 17, 2016|accessdate = March 6, 2017|publisher = Vator.tv}}</ref>
+
|2012 || || Launch || Meal kit delivery || [[wikipedia:Blue Apron|Blue Apron]] launches. The company delivers meal kits to people for home food preparation.<ref>{{cite web|url = https://www.forbes.com/sites/alexkonrad/2015/10/14/inside-blue-apron-and-the-meal-kit-rush/#534c6a486461|title = Blue Apron's Got Big Plans For Dinner -- But So Do Its Hungry Rivals|publisher = ''[[wikipedia:Forbes|Forbes]]''|date = October 14, 2015|accessdate = May 6, 2017}}</ref><ref>{{cite web|url =https://www.thetimesherald.com/story/life/2016/09/01/meal-kits-put-test/89743878/|title = Meal kits put to the test|last = Sherwood|first = Alison|date = September 1, 2016|accessdate = May 6, 2017|publisher = ''[[wikipedia:The Times Herald|The Times Herald]]''}}</ref> || {{w|United States}}
 
|-
 
|-
−
| 2011 || May 1 || Launch || Online grocery delivery || Logistics and delivery company {{w|Postmates}} launches.<ref>{{cite web |last1=Crook |first1=Jordan |title=Postmates CEO Bastian Lehmann is coming to Disrupt SF |url=https://techcrunch.com/2019/05/17/postmates-ceo-bastian-lehmann-is-coming-to-disrupt-sf/ |website=techcrunch.com |accessdate=22 July 2019}}</ref>
+
|2012 || February || Launch || Online food ordering and delivery || [[wikipedia:DoorDash|DoorDash]], which would later become a [[wikipedia:Y-Combinator|Y-Combinator]] summer 2013 food delivery company, issues its first delivery.<ref name="TCDoorDash">{{cite web |url=http://techcrunch.com/2013/07/26/y-combinator-backed-doordash-delivers-food-quickly-in-south-bay-hopes-to-expand-beyond-food/ |title=Y Combinator-Backed DoorDash Delivers Food Quickly In South Bay, Hopes To Expand Beyond Food |newspaper=Techcrunch.com |date=  |author= |accessdate= January 10, 2016}}</ref> ||
 
|-
 
|-
−
| 2011 || October || Launch || Meal delivery service || Meal-kit venture {{w|HelloFresh}} launches in {{w|Berlin}}.<ref>{{cite web |last1=Helm |first1=Burt |title=The World's Most Ruthless Food Startup: The Inside Story of How HelloFresh Clawed Its Way to the Top |url=https://www.inc.com/magazine/201808/burt-helm/hellofresh.html |website=inc.com |accessdate=22 July 2019}}</ref>
+
| 2012 || March || Launch || Online platform || {{w|ChowNow}} launches in {{w|Chicago}} as an online platform for restaurant pick-up and delivery.<ref>{{cite web |title=Chownow Promo Codes |url=https://www.promocodesbox.com/chownow-promo-codes/ |website=promocodesbox.com |accessdate=22 July 2019}}</ref> || {{w|United States}}
 
|-
 
|-
−
| 2011 || August || Launch || Meal delivery service || San Francisco-based {{w|OrderAhead}} is founded as an on-demand logistics company that enables people to order pickup and delivery take-out food from local merchants.<ref>{{cite web |title=Company Overview of OrderAhead |url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=204816805 |website=bloomberg.com |accessdate=22 July 2019}}</ref>  
+
|2012 || July 1 || Launch || Online food ordering and delivery || [[wikipedia:Instacart|Instacart]], which offers an app that lets users order groceries and delivers them, is founded.<ref name="CBInsta">{{cite web |url=https://www.crunchbase.com/organization/instacart#/entity |title=Instacart |newspaper= |date= |author= |accessdate= January 10, 2016}}</ref> || {{w|United States}}
 
|-
 
|-
−
|2012 || || Launch || Meal kit delivery || [[wikipedia:Blue Apron|Blue Apron]] launches. The company delivers meal kits to people for home food preparation.<ref>{{cite web|url = https://www.forbes.com/sites/alexkonrad/2015/10/14/inside-blue-apron-and-the-meal-kit-rush/#534c6a486461|title = Blue Apron's Got Big Plans For Dinner -- But So Do Its Hungry Rivals|publisher = ''[[wikipedia:Forbes|Forbes]]''|date = October 14, 2015|accessdate = May 6, 2017}}</ref><ref>{{cite web|url = www.thetimesherald.com/story/life/2016/09/01/meal-kits-put-test/89743878/|title = Meal kits put to the test|last = Sherwood|first = Alison|date = September 1, 2016|accessdate = May 6, 2017|publisher = ''[[wikipedia:The Times Herald|The Times Herald]]''}}</ref>
+
|2012 || September 12 || Launch || Online food ordering and delivery || Caviar launches, and starts off offering delivery in the [[wikipedia:San Francisco|San Francisco]] area from high-end restaurants rated 4-stars or higher on [[wikipedia:Yelp|Yelp]].<ref name="MyUser_Techcrunch.com_January_10_2016c">{{cite web |url=http://techcrunch.com/2012/09/20/former-munchonme-team-launches-caviar-a-curated-seamless/ |title=Former ‘MunchOnMe' Team Launches Caviar, A Curated ‘Seamless' |newspaper=Techcrunch.com |date=  |author= |accessdate= January 10, 2016}}</ref> || {{w|United States}}
 
|-
 
|-
−
|2012 || February || Launch || Online food ordering and delivery || [[wikipedia:DoorDash|DoorDash]], which would later become a [[wikipedia:Y-Combinator|Y-Combinator]] summer 2013 food delivery company, issues its first delivery.<ref name="TCDoorDash">{{cite web |url=http://techcrunch.com/2013/07/26/y-combinator-backed-doordash-delivers-food-quickly-in-south-bay-hopes-to-expand-beyond-food/ |title=Y Combinator-Backed DoorDash Delivers Food Quickly In South Bay, Hopes To Expand Beyond Food |newspaper=Techcrunch.com |date=  |author= |accessdate= January 10, 2016}}</ref>
+
| 2012 || || Launch || {{w|Point of sale}} || Cloud-based restaurant software company {{w|Toast, Inc.}} launches.<ref>{{cite web |title=Our Story |url=https://pos.toasttab.com/about |website=pos.toasttab.com |accessdate=22 July 2019}}</ref> || {{w|United States}}
 
|-
 
|-
−
| 2012 || March || Launch || Online platform || {{w|ChowNow}} launches as an online platform for restaurant pick-up and delivery.
+
| 2012 || || Launch || Online food ordering || Online meal delivery firm {{w|Foodpanda}} is founded in {{w|Germany}}. By 2014, it would be active in dozens of {{w|emerging market}}s.<ref>{{cite web |title=Online meal delivery firm foodpanda gets $60 million in financing |url=https://www.reuters.com/article/us-internet-investment-food/online-meal-delivery-firm-foodpanda-gets-60-million-in-financing-idUSKBN0GB0JS20140811 |website=reuters.com |accessdate=22 July 2019}}</ref> || {{w|Germany}}
 
|-
 
|-
−
|2012 || July 1 || Launch || Online food ordering and delivery || [[wikipedia:Instacart|Instacart]], which offers an app that lets users order groceries and delivers them, is founded.<ref name="CBInsta">{{cite web |url=https://www.crunchbase.com/organization/instacart#/entity |title=Instacart |newspaper= |date=  |author= |accessdate= January 10, 2016}}</ref>
+
| 2012 || || Launch || Meal delivery services || Cook-at-home meal kit service {{w|Gousto}} launches in the {{w|United Kingdom}}.<ref>{{cite web |title=A further £18M funding lands on Gousto’s plate |url=https://techcrunch.com/2019/01/06/a-further-18m-funding-lands-on-goustos-plate/ |website=techcrunch.com |accessdate=22 July 2019}}</ref> || {{w|United Kingdom}}
 
|-
 
|-
−
|2012 || September 12 || Launch || Online food ordering and delivery || Caviar launches, and starts off offering delivery in the [[wikipedia:San Francisco|San Francisco]] area from high-end restaurants rated 4-stars or higher on [[wikipedia:Yelp|Yelp]].<ref name="MyUser_Techcrunch.com_January_10_2016c">{{cite web |url=http://techcrunch.com/2012/09/20/former-munchonme-team-launches-caviar-a-curated-seamless/ |title=Former ‘MunchOnMe' Team Launches Caviar, A Curated ‘Seamless' |newspaper=Techcrunch.com |date=  |author= |accessdate= January 10, 2016}}</ref>
+
| 2012 || || Launch || Meal delivery services || {{w|New York}}-based [[w:Plated (meal kits)|Plated]] launches. It specializes in {{w|meal kit}}s.<ref>{{cite web |title=Plated Meal Delivery Review |url=https://www.aginginplace.org/plated-meal-delivery-review/ |website=aginginplace.org |accessdate=22 July 2019}}</ref> || {{w|United States}}
 
|-
 
|-
−
| 2012 || || Launch || {{w|Point of sale}} || Cloud-based restaurant software company {{w|Toast, Inc.}} launches.<ref>{{cite web |title=Our Story |url=https://pos.toasttab.com/about |website=pos.toasttab.com |accessdate=22 July 2019}}</ref>
+
| 2012 || October || Launch || Online food ordering || Armenia based food delivery company {{w|Menu Group}} is founded.<ref>{{cite web |title=Menu.am Launched in Yerevan, Armenia |url=https://menugroup.co.uk/2012/10/ |website=menugroup.co.uk |accessdate=22 July 2019}}</ref> ||
 
|-
 
|-
−
| 2012 || || Launch || Online food ordering || Online meal delivery firm {{w|Foodpanda}} is founded in {{w|Germany}}. By 2014, it would be active in dozens of {{w|emerging market}}s.<ref>{{cite web |title=Online meal delivery firm foodpanda gets $60 million in financing |url=https://www.reuters.com/article/us-internet-investment-food/online-meal-delivery-firm-foodpanda-gets-60-million-in-financing-idUSKBN0GB0JS20140811 |website=reuters.com |accessdate=22 July 2019}}</ref>
+
| 2012 || || Launch || Online food ordering || Canadian technology company {{w|SkipTheDishes}} launches.<ref>{{cite web |title='Business as usual': SkipTheDishes to continue operating as separate entity after $110 million acquisition |url=https://thestarphoenix.com/business/local-business/business-as-usual-skipthedishes-to-continue-operating-as-separate-entity-after-110-million-acquisition |website=thestarphoenix.com |accessdate=22 July 2019}}</ref> || {{w|Canada}}
 
|-
 
|-
−
| 2012 || || Launch || Meal delivery services || Cook-at-home meal kit service {{w|Gousto}} launches in the {{w|United Kingdom}}.<ref>{{cite web |title=A further £18M funding lands on Gousto’s plate |url=https://techcrunch.com/2019/01/06/a-further-18m-funding-lands-on-goustos-plate/ |website=techcrunch.com |accessdate=22 July 2019}}</ref>
+
|2013 || April || Launch || Food preparation, online food ordering, and delivery || Sprig, a delivery service for healthy meals, launches in [[wikipedia:San Francisco|San Francisco]].<ref name="TC_Sprig">{{cite web |url=http://techcrunch.com/2013/11/06/sprig/ |title=With $1.2 Million In Seed Funding, Sprig Launches To Bring Fast, Healthy Meals To SF Eaters For $12 Each |newspaper=Techcrunch.com |date=  |author= |accessdate= January 12, 2016}}</ref> || {{w|United States}}
 
|-
 
|-
−
| 2012 || || Launch || Meal delivery services || {{w|New York}}-based [[w:Plated (meal kits)|Plated]] launches. It specializes in {{w|meal kit}}s.<ref>{{cite web |title=Plated Meal Delivery Review |url=https://www.aginginplace.org/plated-meal-delivery-review/ |website=aginginplace.org |accessdate=22 July 2019}}</ref>
+
|2013|| June || Launch || Food preparation, online food ordering, and delivery || [[wikipedia:SpoonRocket|SpoonRocket]], a [[wikipedia:Y-Combinator|Y-Combinator]]-backed company for delivering fast food meals, is founded.<ref name="MyUser_Eastbayexpress.com_January_12_2016c">{{cite web |url=http://www.eastbayexpress.com/WhatTheFork/archives/2013/06/25/spoonrocket-delivery-service-takes-flight |title=SpoonRocket Delivery Service Takes Flight |newspaper=Eastbayexpress.com |date=  |author= |accessdate= January 12, 2016}}</ref> || {{w|United States}}
 
|-
 
|-
−
|2013 || April || Launch || Food preparation, online food ordering, and delivery || Sprig, a delivery service for healthy meals, launches in [[wikipedia:San Francisco|San Francisco]].<ref name="TC_Sprig">{{cite web |url=http://techcrunch.com/2013/11/06/sprig/ |title=With $1.2 Million In Seed Funding, Sprig Launches To Bring Fast, Healthy Meals To SF Eaters For $12 Each |newspaper=Techcrunch.com |date=  |author= |accessdate= January 12, 2016}}</ref>
+
|2013||June||Expansion|| Grocery delivery || [[wikipedia:AmazonFresh|AmazonFresh]] expands out to [[wikipedia:Los Angeles|Los Angeles]].<ref name="MyUser_Geeky-gadgets.com_January_8_2016c">{{cite web |url=http://www.geeky-gadgets.com/amazonfresh-grocery-delivery-service-now-available-in-los-angeles-10-06-2013/ |title=AmazonFresh Grocery Delivery Service Now Available In Los Angeles |newspaper=Geeky-gadgets.com |date=  |author= |accessdate= January 8, 2016}}</ref> It would later expand out to [[wikipedia:San Francisco|San Francisco]] by December 2013. || {{w|United States}}
 
|-
 
|-
−
|2013|| June || Launch || Food preparation, online food ordering, and delivery || [[wikipedia:SpoonRocket|SpoonRocket]], a [[wikipedia:Y-Combinator|Y-Combinator]]-backed company for delivering fast food meals, is founded.<ref name="MyUser_Eastbayexpress.com_January_12_2016c">{{cite web |url=http://www.eastbayexpress.com/WhatTheFork/archives/2013/06/25/spoonrocket-delivery-service-takes-flight |title=SpoonRocket Delivery Service Takes Flight |newspaper=Eastbayexpress.com |date=  |author= |accessdate= January 12, 2016}}</ref>
+
| 2013 || June || Launch || Meal delivery services || {{w|Chicago}}-based {{w|Home Chef}} launches.<ref>{{cite web |title=Home Chef's Competitors, Revenue, Number of Employees, Funding and Acquisitions |url=https://www.owler.com/company/homechef |website=owler.com |accessdate=22 July 2019}}</ref> || {{w|United States}}
 
|-
 
|-
−
|2013||June||Expansion|| Grocery delivery || [[wikipedia:AmazonFresh|AmazonFresh]] expands out to [[wikipedia:Los Angeles|Los Angeles]].<ref name="MyUser_Geeky-gadgets.com_January_8_2016c">{{cite web |url=http://www.geeky-gadgets.com/amazonfresh-grocery-delivery-service-now-available-in-los-angeles-10-06-2013/ |title=AmazonFresh Grocery Delivery Service Now Available In Los Angeles |newspaper=Geeky-gadgets.com |date=  |author= |accessdate= January 8, 2016}}</ref> It would later expand out to [[wikipedia:San Francisco|San Francisco]] by December 2013.
+
|2013 || August || Merger/acquisition || Online food ordering || Seamless and GrubHub merge.<ref name="MyUser_Bizjournals.com_January_8_2016c">{{cite web |url=http://www.bizjournals.com/chicago/news/2013/08/09/grubhub-and-seamless-complete-merger.html |title=GrubHub and Seamless complete merger - Chicago Business Journal |newspaper=Bizjournals.com |date=  |author= |accessdate= January 8, 2016}}</ref> || {{w|United States}}
 
|-
 
|-
−
| 2013 || June || Launch || Meal delivery services || {{w|Chicago}}-based {{w|Home Chef}} launches.<ref>{{cite web |title=Home Chef's Competitors, Revenue, Number of Employees, Funding and Acquisitions |url=https://www.owler.com/company/homechef |website=owler.com |accessdate=22 July 2019}}</ref>
+
| 2013 || February || Launch || Online food delivery || British online food delivery company {{w|Deliveroo}} is founded.<ref>{{cite web |title=Here's How Deliveroo Built An Army Of 5,000 Drivers In Just 3 Years |url=https://www.forbes.com/sites/parmyolson/2016/02/17/deliveroo-army-5000-drivers-3-years/#1f7f5d5f20bd |website=forbes.com |accessdate=22 July 2019}}</ref> || {{w|United Kingdom}}
 
|-
 
|-
−
|2013 || August || Merger/acquisition || Online food ordering || Seamless and GrubHub merge.<ref name="MyUser_Bizjournals.com_January_8_2016c">{{cite web |url=http://www.bizjournals.com/chicago/news/2013/08/09/grubhub-and-seamless-complete-merger.html |title=GrubHub and Seamless complete merger - Chicago Business Journal |newspaper=Bizjournals.com |date=  |author= |accessdate= January 8, 2016}}</ref>
+
| 2013 || || Launch || Digital convenience delivery service || US delivery start-up {{w|goPuff}} is founded.<ref>{{cite web |title=How 2 college students hustled and bluffed to build a multimillion-dollar snack business |url=https://www.cnbc.com/2017/12/05/college-students-started-gopuff-now-a-multimillion-dollar-business.html |website=cnbc.com |accessdate=22 July 2019}}</ref> || {{w|United States}}
 
|-
 
|-
−
| 2013 || || Launch || Online food delivery || {{w|Deliveroo}} is founded.  
+
| 2014 || Early || Launch || Food delivery and restaurant || {{w|Hello Curry}} launches in {{w|India}}.<ref>{{cite web |title=Hello Curry |url=https://www.crunchbase.com/organization/hello-curry#section-overview |website=crunchbase.com |accessdate=22 July 2019}}</ref> || {{w|India}}
 
|-
 
|-
−
| 2013 || || Launch || Digital convenience delivery service || {{w|goPuff}} is founded.
+
| 2014 || February || Launch || || {{w|Berlin}}-based company Foodora is founded in {{w|Germany}}.<ref>{{cite web |title=Foodora |url=https://www.foodora.com/on-demand-food-delivery-service-foodora-merges-with-delivery-heros-urban-taste-and-breaks-into-the-global-market/ |website=foodora.com |accessdate=22 July 2019}}</ref> || {{w|Germany}}
 
|-
 
|-
−
| 2014 || Early || Launch || Food delivery and restaurant || {{w|Hello Curry}} launches in {{w|India}}.
+
| 2014 || July || Launch || Online food ordering || Indian company {{w|Dunzo}} launches.<ref>{{cite web |title='Next quarter, we will start pushing growth in Hyderabad' Dunzo CEO Kabeer Biswas |url=https://www.livemint.com/companies/news/-next-quarter-we-will-start-pushing-growth-in-hyderabad-dunzo-ceo-kabeer-biswas-1559642544751.html |website=livemint.com |accessdate=22 July 2019}}</ref> || {{w|India}}
 
|-
 
|-
−
| 2014 || February || || || Foodora is founded in {{w|Germany}}.  
+
| 2014 || August 1 || Launch || Online restaurant food ordering || {{w|Swiggy}} launches in {{w|India}} as a food ordering and delivery company that provides food service solutions for restaurants.<ref>{{cite web |title=Swiggy |url=https://www.crunchbase.com/organization/swiggy#section-overview |website=crunchbase.com |accessdate=24 July 2019}}</ref> || {{w|India}}
 
|-
 
|-
−
|2014 || August 4 || Merger/acquisition || Online food ordering and delivery || [[wikipedia:Square, Inc.|Square]] acquires Caviar.<ref name="TCSquare">{{cite web |url=http://techcrunch.com/2014/08/04/its-official-square-acquires-food-delivery-service-caviar/ |title=Square Acquires Food Delivery Service Caviar |newspaper=Techcrunch.com |date=  |author= |accessdate= January 10, 2016}}</ref>
+
|2014 || August 4 || Merger/acquisition || Online food ordering and delivery || [[wikipedia:Square, Inc.|Square]] acquires Caviar.<ref name="TCSquare">{{cite web |url=http://techcrunch.com/2014/08/04/its-official-square-acquires-food-delivery-service-caviar/ |title=Square Acquires Food Delivery Service Caviar |newspaper=Techcrunch.com |date=  |author= |accessdate= January 10, 2016}}</ref> || {{w|United States}}
 
|-
 
|-
−
| 2014 || August || || || {{w|Uber Eats}} launches in {{w|Los Angeles}}.<ref name=":6">{{Cite journal|last=Sharma|first=Karishma|date=October 2018|title=Consumption of online food app services: An exploratory study among college students in Dubai|journal=Middle East Journal of Business|volume=13|issue=4}}</ref>
+
| 2014 || August || Launch || Online food ordering || {{w|Uber Eats}} launches in {{w|Los Angeles}}.<ref name=":6">{{Cite journal|last=Sharma|first=Karishma|date=October 2018|title=Consumption of online food app services: An exploratory study among college students in Dubai|journal=Middle East Journal of Business|volume=13|issue=4}}</ref> || {{w|United States}}
 
|-
 
|-
−
| 2014 || || Launch || Online restaurant food ordering || Food delivery service {{w|Wolt}} is founded in {{w|Helsinki}}.<ref>{{cite web |title=Helsinki-based food delivery service Wolt raises $160 million to fuel international growth |url=https://www.eu-startups.com/2019/06/helsinki-based-food-delivery-service-wolt-raises-160-million-to-fuel-international-growth/ |website=eu-startups.com |accessdate=22 July 2019}}</ref>
+
| 2014 || || Launch || Online restaurant food ordering || Food delivery service {{w|Wolt}} is founded in {{w|Helsinki}}.<ref>{{cite web |title=Helsinki-based food delivery service Wolt raises $160 million to fuel international growth |url=https://www.eu-startups.com/2019/06/helsinki-based-food-delivery-service-wolt-raises-160-million-to-fuel-international-growth/ |website=eu-startups.com |accessdate=22 July 2019}}</ref> || {{w|Finland}}
 
|-
 
|-
−
|2015 || February 10 || Merger/acquisition || Online food ordering || [[wikipedia:Yelp|Yelp]] acquires [[wikipedia:Eat24|Eat24]].<ref name="CBEat24"/>
+
|2015 || February 10 || Merger/acquisition || Online food ordering || [[wikipedia:Yelp|Yelp]] acquires [[wikipedia:Eat24|Eat24]].<ref name="CBEat24"/> || {{w|United States}}
 
|-
 
|-
−
|2015 || February 18 || Launch (subsidiary) || Online food ordering and delivery || [[wikipedia:Uber (company)|Uber]] launches into the food delivery space with UberEATS, starting off in Barcelona.<ref name="TCUber">{{cite web |url=https://newsroom.uber.com/barcelona-your-meal-is-arriving-now/ |title=Barcelona, your meal is arriving now! |newspaper= |date=  |author= |accessdate= January 10, 2016}}</ref>
+
|2015 || February 18 || Launch (subsidiary) || Online food ordering and delivery || [[wikipedia:Uber (company)|Uber]] launches into the food delivery space with UberEATS, starting off in Barcelona.<ref name="TCUber">{{cite web |url=https://newsroom.uber.com/barcelona-your-meal-is-arriving-now/ |title=Barcelona, your meal is arriving now! |newspaper= |date=  |author= |accessdate= January 10, 2016}}</ref> ||
 
|-
 
|-
−
|2015 || April 16 || Market size || Online food ordering and delivery || Online food ordering business in India witnessing exponential growth. Organized food business reaches worth US$48 billion, of which food delivery is US$15 billion.<ref name="IBEF Report">{{cite web |url=http://www.ibef.org/industry/indian-food-industry.aspx |title=Food Industry - India Brand Equity Foundation |newspaper= |date=January 31, 2016  |author=IBEF |accessdate= February 29, 2016}}</ref> Several startups rose in 2015 including [[wikipedia:Zomato|Zomato]], [[wikipedia:TinyOwl|TinyOwl]], [[wikipedia:Swiggy|Swiggy]], [[wikipedia:Innerchef|Innerchef]], [[wikipedia:Food Panda|Food Panda]], [[wikipedia:TheFirstMeal|The First Meal]] and Fresh Menu with focus on apps.<ref>{{cite web |url=http://forbesindia.com/article/ecommerce-in-india/indias-growing-appetite-for-food-service-startups/39833/1 |title=Indias growing appetite for food service startups}}</ref>
+
|2015 || April 16 || Market size || Online food ordering and delivery || Online food ordering business in India witnessing exponential growth. Organized food business reaches worth US$48 billion, of which food delivery is US$15 billion.<ref name="IBEF Report">{{cite web |url=http://www.ibef.org/industry/indian-food-industry.aspx |title=Food Industry - India Brand Equity Foundation |newspaper= |date=January 31, 2016  |author=IBEF |accessdate= February 29, 2016}}</ref> Several startups rose in 2015 including [[wikipedia:Zomato|Zomato]], [[wikipedia:TinyOwl|TinyOwl]], [[wikipedia:Swiggy|Swiggy]], [[wikipedia:Innerchef|Innerchef]], [[wikipedia:Food Panda|Food Panda]], [[wikipedia:TheFirstMeal|The First Meal]] and Fresh Menu with focus on apps.<ref>{{cite web |url=http://forbesindia.com/article/ecommerce-in-india/indias-growing-appetite-for-food-service-startups/39833/1 |title=Indias growing appetite for food service startups}}</ref> || {{w|India}}
 
|-
 
|-
 
|2015
 
|2015
Line 143: Line 165:
 
|Food preparation, online food ordering, and delivery
 
|Food preparation, online food ordering, and delivery
 
|Prepared food delivery startup Maple launches in [[wikipedia:New York City|New York City]]. Like Sprig and SpoonRocket, Maple handles all aspects, from preparation to ordering to delivery.<ref>{{cite web|url = https://techcrunch.com/2015/04/28/maple-nyc-launch/|title = Maple Launches In NYC’s Financial District With A Fresh Approach To Food Delivery|last = Ha|first = Anthony|date = April 28, 2015|accessdate = May 28, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref>
 
|Prepared food delivery startup Maple launches in [[wikipedia:New York City|New York City]]. Like Sprig and SpoonRocket, Maple handles all aspects, from preparation to ordering to delivery.<ref>{{cite web|url = https://techcrunch.com/2015/04/28/maple-nyc-launch/|title = Maple Launches In NYC’s Financial District With A Fresh Approach To Food Delivery|last = Ha|first = Anthony|date = April 28, 2015|accessdate = May 28, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref>
 +
|United States
 
|-
 
|-
 
|2015
 
|2015
Line 149: Line 172:
 
|Online food ordering and delivery
 
|Online food ordering and delivery
 
|[[wikipedia:Tapingo|Tapingo]] announces launch of large scale cooperation with [[wikipedia:Aramark|Aramark]] to expand its services into many university campuses across the [[wikipedia:United States|United States]]
 
|[[wikipedia:Tapingo|Tapingo]] announces launch of large scale cooperation with [[wikipedia:Aramark|Aramark]] to expand its services into many university campuses across the [[wikipedia:United States|United States]]
 +
|{{w|United States}}
 
|-
 
|-
−
| 2015 || || || || Online ordering begins overtaking phone ordering.<ref name="MyUser_Qz.com_January_10_2016c">{{cite web|url=http://qz.com/452609/online-food-delivery-ordering-is-about-to-overtake-phone-ordering-in-the-us/|title=Online food delivery ordering is about to overtake phone ordering in the US - Quartz|author=|date=|accessdate=14 July 2019|newspaper=Qz.com}}</ref>
+
| 2015 || || Launch || Delivery service || {{w|Rappi}} launches in {{w|Colombia}} as an on-demand delivery startup. It would expand its delivery service in several countries in {{w|Latin America}}.<ref>{{cite web |title=Así funciona el Mundo Rappi |url=https://www.msn.com/es-co/noticias/otras/as%C3%AD-funciona-el-mundo-rappi/ar-BBN0zMH |website=msn.com |accessdate=24 July 2019}}</ref> || {{w|Colombia}}
 
|-
 
|-
−
| 2015 || || Launch || Restaurant reservations and pre-ordering || San Francisco-based Lunch reservation app {{w|Allset}} launches.<ref>{{cite web |title=Allset |url=https://www.crunchbase.com/organization/allset#section-overview |website=crunchbase.com |accessdate=22 July 2019}}</ref>  
+
| 2015 || || Growth || || Online ordering begins overtaking phone ordering.<ref name="MyUser_Qz.com_January_10_2016c"/> ||
 +
|-
 +
| 2015 || || Launch || Restaurant reservations and pre-ordering || San Francisco-based Lunch reservation app {{w|Allset}} launches.<ref>{{cite web |title=Allset |url=https://www.crunchbase.com/organization/allset#section-overview |website=crunchbase.com |accessdate=22 July 2019}}</ref> || {{w|United States}} 
 +
|-
 +
| 2015 || || Launch || Delivery service || Spanish start-up {{w|Glovo}} is founded in {{w|Barcelona}}.<ref>{{cite web |title=Glovo: la empresa made in Spain que revoluciona el delivery en el mundo |url=https://www.expansion.com/fueradeserie/personajes/2018/07/10/5b3b583822601d9d538b463f.html |website=expansion.com |accessdate=22 July 2019}}</ref> || {{w|Spain}}
 
|-
 
|-
 
|2016
 
|2016
Line 159: Line 187:
 
|Food preparation, online food ordering, and delivery
 
|Food preparation, online food ordering, and delivery
 
|San Francisco Bay Area-focused on-demand delivery service SpoonRocket shuts down after failing to raise capital to continue operations, despite achieving unit economics profitability. It says it will transition customers to competitor Spring, which is offering SpoonRocket users a $10 discount.<ref>{{cite web|url = https://techcrunch.com/2016/03/15/spoonrocket-shuts-down/|title = SpoonRocket shuts down amongst on-demand apocalypse||last = Constine|first = Josh|date = March 15, 2016|accessdate = May 5, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = https://blogs.wsj.com/venturecapital/2016/03/15/spoonrocket-shuts-down-meal-delivery-service/|title = SpoonRocket Shuts Down Meal Delivery Service|last = Martin|first = Scott|date = March 15, 2016|accessdate = May 5, 2017|publisher = ''[[wikipedia:Wall Street Journal|Wall Street Journal]]''}}</ref><ref>{{cite web|url = https://sf.eater.com/2016/3/15/11239446/spoonrocket-food-delivery-san-francisco-closed|title = SpoonRocket, an App-Driven Food Delivery Service, Ceases Operations. The on-demand market is experiencing a backlash|last = Fort|first = Ellen|date = March 15, 2016|accessdate = May 5, 2017|publisher = Eater (San Francisco)}}</ref> The next day, it is announced that Brazilian food chain iFood is acquiring SpoonRocket for its technology.<ref>{{cite web|url = https://www.digitaltrends.com/web/spoonrocket-shuts-down/|title = Acquisition by iFood brings on-demand meal service SpoonRocket back from the dead|last = Chang|first = Lulu|date = March 16, 2016|accessdate = May 5, 2017|publisher = Digital Trends}}</ref><ref>{{cite web|url = https://techcrunch.com/2016/03/16/spoonrocket-finds-a-home-with-brazil-based-ifood/|title = SpoonRocket finds a home with Brazil-based iFood|date = March 16, 2016|accessdate = May 5, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''|last = Dicket|first = Megan Rose}}</ref>
 
|San Francisco Bay Area-focused on-demand delivery service SpoonRocket shuts down after failing to raise capital to continue operations, despite achieving unit economics profitability. It says it will transition customers to competitor Spring, which is offering SpoonRocket users a $10 discount.<ref>{{cite web|url = https://techcrunch.com/2016/03/15/spoonrocket-shuts-down/|title = SpoonRocket shuts down amongst on-demand apocalypse||last = Constine|first = Josh|date = March 15, 2016|accessdate = May 5, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = https://blogs.wsj.com/venturecapital/2016/03/15/spoonrocket-shuts-down-meal-delivery-service/|title = SpoonRocket Shuts Down Meal Delivery Service|last = Martin|first = Scott|date = March 15, 2016|accessdate = May 5, 2017|publisher = ''[[wikipedia:Wall Street Journal|Wall Street Journal]]''}}</ref><ref>{{cite web|url = https://sf.eater.com/2016/3/15/11239446/spoonrocket-food-delivery-san-francisco-closed|title = SpoonRocket, an App-Driven Food Delivery Service, Ceases Operations. The on-demand market is experiencing a backlash|last = Fort|first = Ellen|date = March 15, 2016|accessdate = May 5, 2017|publisher = Eater (San Francisco)}}</ref> The next day, it is announced that Brazilian food chain iFood is acquiring SpoonRocket for its technology.<ref>{{cite web|url = https://www.digitaltrends.com/web/spoonrocket-shuts-down/|title = Acquisition by iFood brings on-demand meal service SpoonRocket back from the dead|last = Chang|first = Lulu|date = March 16, 2016|accessdate = May 5, 2017|publisher = Digital Trends}}</ref><ref>{{cite web|url = https://techcrunch.com/2016/03/16/spoonrocket-finds-a-home-with-brazil-based-ifood/|title = SpoonRocket finds a home with Brazil-based iFood|date = March 16, 2016|accessdate = May 5, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''|last = Dicket|first = Megan Rose}}</ref>
 +
| {{w|United States}}
 
|-
 
|-
−
| 2016 || September || || || Delivery accounts for 1.7 billion restaurant transactions in the United States, or just about 3 percent of the 61 billion U.S. restaurant “visits” or transactions in the year that ended in September.<ref name="MyUser_Columbian.com_January_10_2016c">{{cite web|url=http://www.columbian.com/news/2016/jan/10/home-delivery-pay-restaurant-meal-2016/|title=Restaurant food delivery heating up|author=|date=|accessdate=14 July 2019|newspaper=Columbian.com}}</ref>
+
| 2016 || September || || || Delivery accounts for 1.7 billion restaurant transactions in the United States, or just about 3 percent of the 61 billion U.S. restaurant “visits” or transactions in the year that ended in September.<ref name="MyUser_Columbian.com_January_10_2016c">{{cite web|url=http://www.columbian.com/news/2016/jan/10/home-delivery-pay-restaurant-meal-2016/|title=Restaurant food delivery heating up|author=|date=|accessdate=14 July 2019|newspaper=Columbian.com}}</ref> || {{w|United States}}
 
|-
 
|-
 
|2016
 
|2016
Line 167: Line 196:
 
|Online food ordering and delivery
 
|Online food ordering and delivery
 
|''Bloomberg'' reports that Square tried to sell Caviar (with Uber and GrubHub as potential suitors) but failed to agree on a price with either buyer, with Square proposing a price tag of $100 million. Caviar loses money, but Square (a public company) does not provide information on the extent of its losses.<ref>{{cite web|url = https://www.bloomberg.com/news/articles/2016-10-11/square-said-to-have-discussed-caviar-sale-with-uber-grubhub|title = Square Said to Have Discussed Caviar Sale With Uber, GrubHub|last = Newcomer|first = Eric|last2 = Wang|first2 = Selina|date = October 11, 2016|accessdate = May 5, 2017|publisher = ''Bloomberg''}}</ref>
 
|''Bloomberg'' reports that Square tried to sell Caviar (with Uber and GrubHub as potential suitors) but failed to agree on a price with either buyer, with Square proposing a price tag of $100 million. Caviar loses money, but Square (a public company) does not provide information on the extent of its losses.<ref>{{cite web|url = https://www.bloomberg.com/news/articles/2016-10-11/square-said-to-have-discussed-caviar-sale-with-uber-grubhub|title = Square Said to Have Discussed Caviar Sale With Uber, GrubHub|last = Newcomer|first = Eric|last2 = Wang|first2 = Selina|date = October 11, 2016|accessdate = May 5, 2017|publisher = ''Bloomberg''}}</ref>
 +
|
 
|-
 
|-
 
|2016
 
|2016
Line 173: Line 203:
 
|Meal kit delivery
 
|Meal kit delivery
 
|Recipe delivery service Din shuts down after failing to become profitable. Despite achieving profitability on a unit economics basis, it failed to make enough of a margin to offset operational overhead.<ref>{{cite web|url = https://sf.eater.com/2016/10/25/13398674/din-shut-down-san-francisco|title = Recipe Delivery Service Din Has Shut Down. Blame a crowded market|last = Tuder|first = Stefanie|date = October 25, 2016|accessdate = May 5, 2017|publisher = Eater (San Francisco)}}</ref>
 
|Recipe delivery service Din shuts down after failing to become profitable. Despite achieving profitability on a unit economics basis, it failed to make enough of a margin to offset operational overhead.<ref>{{cite web|url = https://sf.eater.com/2016/10/25/13398674/din-shut-down-san-francisco|title = Recipe Delivery Service Din Has Shut Down. Blame a crowded market|last = Tuder|first = Stefanie|date = October 25, 2016|accessdate = May 5, 2017|publisher = Eater (San Francisco)}}</ref>
 +
|
 
|-
 
|-
 
|2016
 
|2016
Line 179: Line 210:
 
|Food preparation, online food ordering, and delivery
 
|Food preparation, online food ordering, and delivery
 
|Bento, a delivery service that provides pan-Asian cuisine, shuts down. Despite achieving unit economics profitability, the service has to shut down after running out of money and failing to raise more.<ref>{{cite web|url = https://sf.eater.com/2017/1/10/14231188/bento-closed-san-francisco|title = Bento Is the Latest Meal Delivery Service to Shut Down. Following in the same footsteps as Din and Spoonrocket|date = January 10, 2017|accessdate = May 5, 2017|last = Tuder|first = Stefanie|publisher = Eater (San Francisco)}}</ref> Upon shutdown, the co-founders share more information on the company's trajectory, struggles, mistakes, and difficult decision to shut down.<ref>{{cite web|url = https://gimletmedia.com/episode/kitchen-confidential-season-3-episode-6/|title = Kitchen Confidential: Season 3, Episode 6|accessdate = May 5, 2017}}</ref> Prior to the shutdown, the company transitioned from high burn to profitability by transitioning from an on-demand delivery model to a catering model.<ref>{{cite web|url = https://medium.com/@review/the-food-delivery-death-star-85f9a121313|title = The Food Delivery Death Star. VCs still give billions to food delivery startups. But what’s their endgame?|publisher = The California Review|date = November 3, 2016|accessdate = May 5, 2017}}</ref>
 
|Bento, a delivery service that provides pan-Asian cuisine, shuts down. Despite achieving unit economics profitability, the service has to shut down after running out of money and failing to raise more.<ref>{{cite web|url = https://sf.eater.com/2017/1/10/14231188/bento-closed-san-francisco|title = Bento Is the Latest Meal Delivery Service to Shut Down. Following in the same footsteps as Din and Spoonrocket|date = January 10, 2017|accessdate = May 5, 2017|last = Tuder|first = Stefanie|publisher = Eater (San Francisco)}}</ref> Upon shutdown, the co-founders share more information on the company's trajectory, struggles, mistakes, and difficult decision to shut down.<ref>{{cite web|url = https://gimletmedia.com/episode/kitchen-confidential-season-3-episode-6/|title = Kitchen Confidential: Season 3, Episode 6|accessdate = May 5, 2017}}</ref> Prior to the shutdown, the company transitioned from high burn to profitability by transitioning from an on-demand delivery model to a catering model.<ref>{{cite web|url = https://medium.com/@review/the-food-delivery-death-star-85f9a121313|title = The Food Delivery Death Star. VCs still give billions to food delivery startups. But what’s their endgame?|publisher = The California Review|date = November 3, 2016|accessdate = May 5, 2017}}</ref>
 +
|
 +
|-
 +
| 2016 || || Launch || Online food ordering || {{w|Smoothie}} box delivery service {{w|Craft Smoothie}} launches in {{w|New Zealand}}.<ref>{{cite web |title=Meet Riki |url=https://www.hatch.nz/people/meet-riki |website=hatch.nz |accessdate=22 July 2019}}</ref> || {{w|New Zealand}}
 +
|-
 +
| 2017 || January || Launch || Online food ordering || {{w|Berkeley, California}}-based startup company {{w|Kiwi Campus}} is founded. It offers food delivery with robots for campus colleges.<ref>{{cite web |title=Kiwi Campus |url=https://www.crunchbase.com/organization/kiwi-campus#section-overview |website=crunchbase.com |accessdate=22 July 2019}}</ref> || {{w|United States}}
 
|-
 
|-
 
|2017
 
|2017
Line 184: Line 220:
 
|Acquisition
 
|Acquisition
 
|Online food ordering and delivery
 
|Online food ordering and delivery
−
|Square, owner of online food ordering and delivery service Caviar, acquires online food ordering and delivery service OrderAhead. Simultaneously, Caviar launches a takeout service, a feature taken from its acquisition of OrderAhead.<ref>{{cite web|url = https://www.bloomberg.com/news/articles/2017-03-01/square-buys-orderahead-to-grab-pickup-business-at-restaurants|title = Square Buys OrderAhead to Grab Pickup Business at Restaurants|last = Wang|first = Selina|date = March 1, 2017|accessdate = May 28, 2017|publisher = ''[[wikipedia:Bloomberg|Bloomberg]]''}}</ref><ref>{{cite web|url = https://techcrunch.com/2017/03/01/squares-caviar-now-lets-people-order-food-ahead-for-pickup/|title = Square’s Caviar now lets people order food ahead for pickup|last = Dickey|first = Megan Rose|date = March 1, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''|accessdate = May 28, 2017}}</ref>
+
|{{w|Square, Inc.}}, owner of online food ordering and delivery service Caviar, acquires online food ordering and delivery service {{w|OrderAhead}}. Simultaneously, Caviar launches a takeout service, a feature taken from its acquisition of OrderAhead.<ref>{{cite web|url = https://www.bloomberg.com/news/articles/2017-03-01/square-buys-orderahead-to-grab-pickup-business-at-restaurants|title = Square Buys OrderAhead to Grab Pickup Business at Restaurants|last = Wang|first = Selina|date = March 1, 2017|accessdate = May 28, 2017|publisher = ''[[wikipedia:Bloomberg|Bloomberg]]''}}</ref><ref>{{cite web|url = https://techcrunch.com/2017/03/01/squares-caviar-now-lets-people-order-food-ahead-for-pickup/|title = Square’s Caviar now lets people order food ahead for pickup|last = Dickey|first = Megan Rose|date = March 1, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''|accessdate = May 28, 2017}}</ref>
 +
| {{w|United States}}
 
|-
 
|-
 
|2017
 
|2017
Line 190: Line 227:
 
|Robot delivery
 
|Robot delivery
 
|Online food ordering and delivery
 
|Online food ordering and delivery
−
|DoorDash rolls out six delivery robots for use in California, following trials in [[Redwood City]].<ref>{{cite web|url = http://fortune.com/2017/03/21/doordash-robots-food-delivery-california/|title = Robots Are About to Start Delivering Food in California|last = Samuelson|first = Kate|date = March 21, 2017|accessdate = May 5, 2017|publisher = ''[[Fortune (magazine)|Fortune]]''}}</ref> The delivery is in partnership with Starship Technologies, which is also partnering with courier service Postmates.<ref>{{cite web|url = https://www.buzzfeed.com/alexkantrowitz/doordash-will-start-delivering-food-via-robots-in|title = DoorDash Will Start Delivering Food Via Robots In California This Thursday|last = Kantrowitz|first = Alex|publisher = ''[[wikipedia:BuzzFeed|BuzzFeed]]''}}</ref>
+
|DoorDash rolls out six delivery robots for use in California, following trials in {{w|Redwood City}}.<ref>{{cite web|url = http://fortune.com/2017/03/21/doordash-robots-food-delivery-california/|title = Robots Are About to Start Delivering Food in California|last = Samuelson|first = Kate|date = March 21, 2017|accessdate = May 5, 2017|publisher = ''[[w:Fortune (magazine)|Fortune]]''}}</ref> The delivery is in partnership with Starship Technologies, which is also partnering with courier service Postmates.<ref>{{cite web|url = https://www.buzzfeed.com/alexkantrowitz/doordash-will-start-delivering-food-via-robots-in|title = DoorDash Will Start Delivering Food Via Robots In California This Thursday|last = Kantrowitz|first = Alex|publisher = ''[[wikipedia:BuzzFeed|BuzzFeed]]''}}</ref>
 +
| {{w|United States}}
 
|-
 
|-
 
|2017
 
|2017
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|Online food ordering and delivery
 
|Online food ordering and delivery
 
|San Francisco-based startup Marble announces a partnership with Yelp's Eat24 where Marble's robots deliver food for partner restaurants, initially geographically limited to some parts of San Francisco. The robots are maintained by Marble, and initially have both a human chaperone and a remote person monitoring the robot.<ref>{{cite web|url = https://techcrunch.com/2017/04/12/marble-and-yelp-eat24-start-robot-food-delivery-in-san-francisco/|title = Marble and Yelp Eat24 start robot food delivery in San Francisco|last = Kolodny|first = Lora|date = April 12, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref>
 
|San Francisco-based startup Marble announces a partnership with Yelp's Eat24 where Marble's robots deliver food for partner restaurants, initially geographically limited to some parts of San Francisco. The robots are maintained by Marble, and initially have both a human chaperone and a remote person monitoring the robot.<ref>{{cite web|url = https://techcrunch.com/2017/04/12/marble-and-yelp-eat24-start-robot-food-delivery-in-san-francisco/|title = Marble and Yelp Eat24 start robot food delivery in San Francisco|last = Kolodny|first = Lora|date = April 12, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref>
 +
| {{w|United States}}
 
|-
 
|-
 
|2017
 
|2017
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|Shutdown
 
|Shutdown
 
|Food preparation, online food ordering, and delivery
 
|Food preparation, online food ordering, and delivery
−
|Prepared food delivery startup Maple, that had raised over $25 million, shuts down operations in New York City (the only place it had been running). Its technology would live on and be used by UK-based food delivery startup Deliveroo.<ref>{{cite web|url = https://techcrunch.com/2017/05/08/maple-shuts-down/|title = Food startup Maple shuts down operations in New York to join Deliveroo|last = Dickey|first = Megan Rose|date = May 8, 2017|accessdate = May 28, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = https://www.recode.net/2017/5/8/15581880/maple-shuts-down-food-delivery-app-david-chang-deliveroo|title = The food-delivery startup Maple has shut down. Leaked documents last year showed the company was in trouble.|last = Del Rey|first = Jason|publisher = Re/Code|date = May 8, 2017|accessdate = May 28, 2017}}</ref><ref>{{cite web|url = http://www.nrn.com/operations/delivery-only-maple-shuts-down-operations|title = Delivery-only Maple shuts down operations. NYC-based startup joins UK-based Deliveroo|date = May 8, 2017|accessdate = May 28, 2017|last = Ruggless|first = Ron|publisher = ''Nation's Restaurant News''}}</ref>
+
|Prepared food delivery startup Maple, that had raised over $25 million, shuts down operations in New York City (the only place it had been running). Its technology would live on and be used by UK-based food delivery startup {{w|Deliveroo}}.<ref>{{cite web|url = https://techcrunch.com/2017/05/08/maple-shuts-down/|title = Food startup Maple shuts down operations in New York to join Deliveroo|last = Dickey|first = Megan Rose|date = May 8, 2017|accessdate = May 28, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = https://www.recode.net/2017/5/8/15581880/maple-shuts-down-food-delivery-app-david-chang-deliveroo|title = The food-delivery startup Maple has shut down. Leaked documents last year showed the company was in trouble.|last = Del Rey|first = Jason|publisher = Re/Code|date = May 8, 2017|accessdate = May 28, 2017}}</ref><ref>{{cite web|url = http://www.nrn.com/operations/delivery-only-maple-shuts-down-operations|title = Delivery-only Maple shuts down operations. NYC-based startup joins UK-based Deliveroo|date = May 8, 2017|accessdate = May 28, 2017|last = Ruggless|first = Ron|publisher = ''Nation's Restaurant News''}}</ref>
 +
| {{w|United States}}, {{w|United Kingdom}}
 
|-
 
|-
 
|2017
 
|2017
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|Food preparation, online food ordering, and delivery
 
|Food preparation, online food ordering, and delivery
 
|Sprig shuts down after several months of struggling. Prior to shutting down, Sprig had closed its Chicago business, started using Caviar to deliver food, and started serving food to walk-in customers. The company had raised $56.7 million over its lifetime.<ref>{{cite web|url = https://techcrunch.com/2017/05/26/on-demand-food-startup-sprig-is-shutting-down-today/|title = On-demand food startup Sprig is shutting down today|date = May 26, 2017|accessdate = May 28, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = http://www.businessinsider.com/san-francisco-food-delivery-startup-sprig-is-shutting-down-2017-5|title = Sprig, a food-delivery startup that has raised over $56 million, is shutting down|last = Carson|first = Biz|date = May 26, 2017|accessdate = May 28, 2017|publisher = ''[[wikipedia:Business Insider|Business Insider]]''}}</ref>
 
|Sprig shuts down after several months of struggling. Prior to shutting down, Sprig had closed its Chicago business, started using Caviar to deliver food, and started serving food to walk-in customers. The company had raised $56.7 million over its lifetime.<ref>{{cite web|url = https://techcrunch.com/2017/05/26/on-demand-food-startup-sprig-is-shutting-down-today/|title = On-demand food startup Sprig is shutting down today|date = May 26, 2017|accessdate = May 28, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = http://www.businessinsider.com/san-francisco-food-delivery-startup-sprig-is-shutting-down-2017-5|title = Sprig, a food-delivery startup that has raised over $56 million, is shutting down|last = Carson|first = Biz|date = May 26, 2017|accessdate = May 28, 2017|publisher = ''[[wikipedia:Business Insider|Business Insider]]''}}</ref>
 +
| {{w|United States}}
 
|-
 
|-
 
|2017
 
|2017
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|
 
|
 
|Amazon announces it is acquiring  {{w|Whole Foods}} for $13.4 billion. The move is seen as potentially affecting food delivery, combining a huge physical store presence with an online delivery network.<ref>{{cite web|url = https://www.nytimes.com/2017/06/16/business/dealbook/amazon-whole-foods.html|title = Amazon to Buy Whole Foods for $13.4 Billion|last = Wingfield|first = Nick|last = Merced|first = Michael|date = June 16, 2017|accessdate = July 17, 2017|publisher = ''[[w:New York Times|New York Times]]''}}</ref><ref>{{cite web|url=https://www.forbes.com/sites/ciocentral/2017/06/23/amazon-buys-whole-foods-now-what-the-story-behind-the-story/#4c36e474e898|title = Amazon Buys Whole Foods. Now What? The Story Behind The Story|last = Aziza|first = Bruno|date = June 23, 2017|accessdate = July 17, 2017|publisher = ''Forbes''}}</ref>
 
|Amazon announces it is acquiring  {{w|Whole Foods}} for $13.4 billion. The move is seen as potentially affecting food delivery, combining a huge physical store presence with an online delivery network.<ref>{{cite web|url = https://www.nytimes.com/2017/06/16/business/dealbook/amazon-whole-foods.html|title = Amazon to Buy Whole Foods for $13.4 Billion|last = Wingfield|first = Nick|last = Merced|first = Michael|date = June 16, 2017|accessdate = July 17, 2017|publisher = ''[[w:New York Times|New York Times]]''}}</ref><ref>{{cite web|url=https://www.forbes.com/sites/ciocentral/2017/06/23/amazon-buys-whole-foods-now-what-the-story-behind-the-story/#4c36e474e898|title = Amazon Buys Whole Foods. Now What? The Story Behind The Story|last = Aziza|first = Bruno|date = June 23, 2017|accessdate = July 17, 2017|publisher = ''Forbes''}}</ref>
 +
| {{w|United States}}
 
|-
 
|-
 
|2017
 
|2017
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|Meal kit delivery
 
|Meal kit delivery
 
|Blue Apron IPOs at a price of $10 per share, selling 3 million shares in the IPO.<ref>{{cite web|url=http://money.cnn.com/2017/06/29/technology/business/blue-apron-ipo/index.html|title = Blue Apron serves up lukewarm IPO|publisher = CNN|last = Fiegerman|first = Seth|date = June 29, 2017|accessdate = July 17, 2017}}</ref><ref>{{cite web|url = http://www.cnbc.com/2017/06/28/blue-apron-prices-ipo-at-10-per-share-source.html|title = Blue Apron prices IPO at $10 per share: Source|date = June 28, 2017|accessdate = July 17, 2017|publisher = CNBC}}</ref> The price falls to about $6 within a few weeks, with Amazon's purchase of Whole Foods and its patent for prepared food kits cited as reasons.<ref>{{cite web|url=http://www.businessinsider.com/blue-aprons-ipo-just-got-a-reality-check-2017-7|title = Blue Apron's IPO just got a reality check|last = Rossolillo|first = Nicholas|date = July 13, 2017|accessdate = July 17, 2017|publisher =''[[w:Business Insider|Business Insider]]''}}</ref><ref>{{cite web|url = http://www.businessinsider.com/blue-apron-stock-price-amazon-meal-kit-trademark-2017-7|title = Amazon deals yet another huge blow to Blue Apron|last = Ciolli|first = Joe|date = July 17, 2017|accessdate = July 17, 2017|publisher = ''[[w:Business Insider|Business Insider]]''}}</ref>
 
|Blue Apron IPOs at a price of $10 per share, selling 3 million shares in the IPO.<ref>{{cite web|url=http://money.cnn.com/2017/06/29/technology/business/blue-apron-ipo/index.html|title = Blue Apron serves up lukewarm IPO|publisher = CNN|last = Fiegerman|first = Seth|date = June 29, 2017|accessdate = July 17, 2017}}</ref><ref>{{cite web|url = http://www.cnbc.com/2017/06/28/blue-apron-prices-ipo-at-10-per-share-source.html|title = Blue Apron prices IPO at $10 per share: Source|date = June 28, 2017|accessdate = July 17, 2017|publisher = CNBC}}</ref> The price falls to about $6 within a few weeks, with Amazon's purchase of Whole Foods and its patent for prepared food kits cited as reasons.<ref>{{cite web|url=http://www.businessinsider.com/blue-aprons-ipo-just-got-a-reality-check-2017-7|title = Blue Apron's IPO just got a reality check|last = Rossolillo|first = Nicholas|date = July 13, 2017|accessdate = July 17, 2017|publisher =''[[w:Business Insider|Business Insider]]''}}</ref><ref>{{cite web|url = http://www.businessinsider.com/blue-apron-stock-price-amazon-meal-kit-trademark-2017-7|title = Amazon deals yet another huge blow to Blue Apron|last = Ciolli|first = Joe|date = July 17, 2017|accessdate = July 17, 2017|publisher = ''[[w:Business Insider|Business Insider]]''}}</ref>
 +
|
 +
|-
 +
| 2017 || August || Partnership || Online food ordering and delivery || Aha, the largest online marketplace of {{w|Iceland}}, partners with Israeli drone company Flytrex to expand the former's delivery options by using the drone delivery system.<ref>{{cite web |title=Icelandic ecommerce company offers delivery by drone |url=https://ecommercenews.eu/online-marketplace-aha-offers-delivery-drone/ |website=ecommercenews.eu |accessdate=23 July 2019}}</ref><ref>{{cite web |title=Icelanders can get burgers and beer by drone, and we're all moving |url=https://mashable.com/2017/08/28/iceland-flytrex-drone-food-delivery/ |website=mashable.com |accessdate=23 July 2019}}</ref> || {{w|Iceland}}
 +
|-
 +
| 2017 || September || Partnership || Online food ordering and delivery || [[w:Amazon.com|Amazon]] partners with mobile and online food ordering platform {{w|Olo}} with aims at expanding the former's online food ordering and delivery business.<ref>{{cite web |title=Amazon Kicks Off Restaurant Delivery With Olo Partnership |url=https://www.pymnts.com/amazon/2017/amazon-partners-with-olo-on-food-delivery/ |website=pymnts.com |accessdate=23 July 2019}}</ref><ref>{{cite web |title=Amazon Threatens Grubhub As It Expands Food-Delivery Services |url=https://www.investors.com/news/technology/amazon-threatens-grubhub-as-it-expands-food-delivery-services/ |website=investors.com |accessdate=23 July 2019}}</ref><ref>{{cite web |title=Food ordering company Olo ties up with Amazon Restaurants |url=https://www.reuters.com/article/us-amazon-com-olo-restaurants/food-ordering-company-olo-ties-up-with-amazon-restaurants-idUSKCN1BX1P4 |website=reuters.com |accessdate=23 July 2019}}</ref><ref>{{cite web |title=Amazon Restaurants aims to simplify food delivery, sending GrubHub shares falling |url=https://www.cnbc.com/2017/09/22/amazon-restaurants-aims-to-simplify-food-delivery-threatening-grubhub.html |website=cnbc.com |accessdate=23 July 2019}}</ref> || {{w|United States}}
 +
|-
 +
| 2017 || October || Launch || Online food ordering || {{w|Facebook}} announces its new feature that allows users to order food from local restaurants using its app. Facebook users in the {{w|United States}} can order food for pick-up or delivery directly from a restaurant’s Facebook page or from Facebook’s Explore menu.<ref>{{cite web |last1=Perez |first1=Sarah |title=Facebook’s ‘Order Food’ feature officially launches across the US |url=https://techcrunch.com/2017/10/13/facebooks-order-food-feature-officially-launches-across-the-u-s/ |website=techcrunch.com |accessdate=23 July 2019}}</ref><ref>{{cite web |last1=Tracy |first1=Phillip |title=You can now get food delivered directly from your Facebook account |url=https://www.dailydot.com/debug/facebook-food-delivery/ |website=dailydot.com |accessdate=23 July 2019}}</ref><ref>{{cite web |last1=Galarza |first1=Daniela |title=Facebook Launches Massive Restaurant Delivery Database |url=https://www.eater.com/2017/10/13/16466588/facebook-restaurant-food-delivery-search |website=eater.com |accessdate=23 July 2019}}</ref><ref>{{cite web |title=Facebook food ordering feature goes live in the US |url=https://www.androidauthority.com/facebook-makes-ordering-food-easy-liking-comment-807317/ |website=androidauthority.com |accessdate=23 July 2019}}</ref> || {{w|United States}}
 +
|-
 +
| 2017 ||November || Acquisition || || German owned online food delivery company Delivery Hero announces acquisition of popular Egyptian online food ordering platform Otlob through a partnership agreement.<ref>{{cite web |title=Food Delivery App Otlob to be acquired by German Delivery Hero |url=https://www.egypttoday.com/Article/3/33850/Food-Delivery-App-Otlob-to-be-acquired-by-German-Delivery |website=egypttoday.com |accessdate=23 July 2019}}</ref><ref>{{cite web |title=Food Delivery App Otlob to be acquired by German Delivery Hero |url=https://www.nuffoodsspectrum.asia/news/41/436/food-delivery-app-otlob-to-be-acquired-by-german-delivery-hero.html |website=nuffoodsspectrum.asia |accessdate=23 July 2019}}</ref> || {{w|Germany}}, {{w|Egypt}}
 +
|-
 +
| 2017 || December || Acquisition || || Indian transportation network company {{w|Ola Cabs}} acquires local operations of food delivery start-up {{w|Foodpanda}}, and announces US$200 million investment to expand Foodpanda’s India business to allow it to take advantage of the market’s rapid growth.<ref>{{cite web |title=Ola to buy Foodpanda India to expand food delivery business |url=https://asia.nikkei.com/Business/Ola-to-buy-Foodpanda-India-to-expand-food-delivery-business |website=asia.nikkei.com |accessdate=23 July 2019}}</ref><ref>{{cite web |last1=Kazmin |first1=Amy |title=Ride app Ola buys Indian food delivery service |url=https://www.ft.com/content/a7ceacbc-e4ac-11e7-97e2-916d4fbac0da |website=ft.com |accessdate=23 July 2019}}</ref><ref>{{cite web |last1=Shankar |first1=Shashwati |title=Ola acquires FoodPanda India business, to further invest $200 million |url=https://tech.economictimes.indiatimes.com/news/internet/ola-acquires-foodpanda-india-business-to-further-invest-200-million/62131014 |website=tech.economictimes.indiatimes.com |accessdate=23 July 2019}}</ref><ref>{{cite web |title=Ola acquires Foodpanda India from Delivery Hero, to invest $200 million |url=https://www.livemint.com/Companies/XabyepacafbyZynQgf2XWK/Ola-to-buy-Foodpandas-India-unit-pump-in-200-million.html |website=livemint.com |accessdate=23 July 2019}}</ref> || {{w|India}}
 +
|-
 +
| 2018 || January || Growth || || India’s online food ordering sector is reported to experience a strong growth rate in the number of daily orders,  with ordering apps like Swiggy, {{w|UberEats}}, and {{w|Zomato}} slowly changing the landscape of eating from restaurants.<ref>{{cite web |title=India's online food ordering sector growing at 15% every quarter: RedSeer |url=https://www.business-standard.com/article/companies/india-s-online-food-ordering-sector-growing-at-15-every-quarter-redseer-118012901417_1.html |website=business-standard.com |accessdate=23 July 2019}}</ref><ref>{{cite web |title=Is Ordering Food In The New Eating Out? Online Ordering Is Changing The Dining Out Landscape |url=https://www.hungryforever.com/ordering-food-new-eating-out/ |website=hungryforever.com |accessdate=23 July 2019}}</ref> || {{w|India}}
 +
|-
 +
| 2018 || February || Acquisition || || {{w|Dubai}}-based Emirati transportation network company {{w|Careem}} acquires RoundMenu, a restaurant listing and food ordering platform that operates across the {{w|Middle East}}.<ref>{{cite web |title=Careem acquires online restaurant listing platform RoundMenu , to trial food delivery |url=https://www.thenational.ae/business/technology/careem-acquires-online-restaurant-listing-platform-roundmenu-to-trial-food-delivery-1.705513 |website=thenational.ae |accessdate=23 July 2019}}</ref><ref>{{cite web |title=Careem buys RoundMenu, plans food delivery serivce |url=http://www.tradearabia.com/news/MTR_336869.html |website=tradearabia.com |accessdate=23 July 2019}}</ref><ref>{{cite web |title=Careem acquires Middle East online restaurant listing platform, to trial food delivery |url=https://www.reuters.com/article/us-mideast-careem-m-a/careem-acquires-middle-east-online-restaurant-listing-platform-to-trial-food-delivery-idUSKCN1G203N |website=reuters.com |accessdate=23 July 2019}}</ref> || {{w|United Arab Emirates}}
 +
|-
 +
| 2018 || March || Funding || || Food delivery service {{w|DoorDash}} raises US$535 million by a group of investors led by {{w|SoftBank}}.<ref>{{cite web |last1=Carson |first1=Biz |title=DoorDash Raises $535 Million To Fuel Food Delivery War |url=https://www.forbes.com/sites/bizcarson/2018/03/01/doordash-raises-535-million-to-fuel-food-delivery-war/#3b6da68d4f44 |website=forbes.com |accessdate=23 July 2019}}</ref><ref>{{cite web |last1=Waters |first1=Richard |title=SoftBank leads $535m investment in food delivery start-up |url=https://www.ft.com/content/f4497a7e-1d12-11e8-956a-43db76e69936 |website=ft.com |accessdate=23 July 2019}}</ref> ||
 +
|-
 +
| 2018 || April || Acquisition || || {{w|Alibaba Group}} fully acquires food delivery platform {{w|Ele.me}} for US$9.5 billion, with aims at fully integrating the food delivery platform into its ecosystem.<ref>{{cite web |last1=Lee |first1=Cyrus |title=Alibaba fully acquires food delivery platform Ele.me in $9.5b deal |url=https://www.zdnet.com/article/alibaba-fully-acquires-food-delivery-platform-ele-me-in-us9-5b-deal/ |website=zdnet.com |accessdate=23 July 2019}}</ref><ref>{{cite web |title=Alibaba buys out food delivery service Ele.me at $9.5B valuation |url=https://thehustle.co/alibaba-buys-food-delivery-service-eleme/ |website=thehustle.co |accessdate=23 July 2019}}</ref><ref>{{cite web |title=Alibaba To Take Over Ele.me |url=https://www.capitalwatch.com/article-1922-1.html |website=capitalwatch.com |accessdate=23 July 2019}}</ref><ref>{{cite web |title=What Ele.me acquisition means for Alibaba |url=http://www.ejinsight.com/20180403-what-eleme-acquisition-means-for-alibaba/ |website=ejinsight.com |accessdate=23 July 2019}}</ref> || {{w|China}}
 +
|-
 +
| 2018 || May || Launch || Online food ordering || Singapore-based ridesharing company Grab launches its own food delivery business, GrabFood.<ref>{{cite web |last1=Dubey |first1=Tanvi |title=Grab launches its food delivery service, GrabFood, in Singapore |url=https://yourstory.com/2018/05/grab-launches-food-delivery-service-grabfood |website=yourstory.com |accessdate=23 July 2019}}</ref><ref>{{cite web |title=Grab launches food delivery service; sets sights on becoming ‘everyday’ app for delivery and payments |url=https://www.todayonline.com/singapore/grab-launches-food-delivery-service-develop-app-range-essential-daily-services |website=todayonline.com |accessdate=23 July 2019}}</ref> || {{w|Singapore}}
 +
|-
 +
| 2018 || June || Technology || || {{w|Alibaba Group}}-owned Chinese online food delivery platform {{w|Ele.me}} reports having been granted approval by authorities to fly drones for assisting in food delivery.<ref>{{cite web |title=Ele.me to use drones for food delivery in Shanghai industry park |url=http://www.ejinsight.com/20180601-ele-me-to-use-drones-for-food-delivery-in-shanghai-industry-park/ |website=ejinsight.com |accessdate=23 July 2019}}</ref><ref>{{cite web |last1=Keary |first1=Natasha |title=Futuristic fast-food: Shanghai’s takeaway drones |url=https://www.forexnewsw.com/world/futuristic-fast-food-shanghais-takeaway-drones-1319.html |website=forexnewsw.com |accessdate=23 July 2019}}</ref> || {{w|China}}
 +
|-
 +
| 2018 || July || Acquisition || || Dutch online food delivery firm {{w|Takeaway.com}} acquires Israeli online ordering company 10bis for US$157 million in cash.<ref>{{cite web |title=Takeaway.com to buy Israeli online food delivery firm 10bis |url=https://www.reuters.com/article/us-takeaway-com-m-a-10bis/takeaway-com-to-buy-israeli-online-food-delivery-firm-10bis-idUSKBN1KK0R5 |website=reuters.com |accessdate=23 July 2019}}</ref><ref>{{cite web |title=Netherlands' Takeaway.com Buys Israel’s Biggest Online Food Delivery Company for $158m |url=https://www.haaretz.com/israel-news/business/holland-s-takeaway-com-buys-israel-s-10bis-for-158-million-1.6334618 |website=haaretz.com |accessdate=23 July 2019}}</ref><ref>{{cite web |title=Dutch firm buys popular Israeli food ordering service 10bis for $158 million |url=https://www.timesofisrael.com/dutch-firm-buys-popular-israeli-food-ordering-service-10bis-for-158-million/ |website=timesofisrael.com |accessdate=23 July 2019}}</ref> || {{w|Netherlands}}, {{w|Israel}}
 +
|-
 +
| 2018 || August || Partnership || Online food ordering || American retailing company {{w|Kroger}} and autonomous vehicle startup {{w|Nuro}} launch their driverless delivery service in {{w|Scottsdale, Arizona}}.<ref>{{cite web |last1=Hawkins |first1=Andrew J. |title=Robot cars start delivering groceries in Arizona |url=https://www.theverge.com/2018/8/16/17693760/nuro-kroger-self-driving-delivery-scottsdale-arizona |website=theverge.com |accessdate=23 July 2019}}</ref><ref>{{cite web |last1=Ridden |first1=Paul |title=Arizona confirmed for autonomous grocery delivery |url=https://newatlas.com/kroger-nuro-autonomous-grocery-delivery-arizona-pilot/55926/ |website=newatlas.com |accessdate=23 July 2019}}</ref> || {{w|United States}} 
 +
|-
 +
| 2018 || September || Technology || Online food ordering || {{w|Walmart}} tests its own network of grocery delivery independent drivers with aims at offering home grocery delivery.<ref>{{cite web |last1=Bose |first1=Nandita |title=Walmart trials grocery delivery to rival Amazon Flex |url=https://www.reuters.com/article/us-walmart-delivery/walmart-trials-grocery-delivery-to-rival-amazon-flex-idUSKCN1LL1Q1 |website=reuters.com |accessdate=22 July 2019}}</ref><ref>{{cite web |last1=Perez |first1=Sarah |title=Walmart partners with delivery logistics platform Bringg on last-mile grocery delivery |url=https://techcrunch.com/2018/09/06/walmart-partners-with-delivery-logistics-platform-bringg-on-last-mile-grocery-delivery/ |website=techcrunch.com |accessdate=22 July 2019}}</ref><ref>{{cite web |title=Walmart Tries Out Own Home-Delivery Service |url=https://www.wsj.com/articles/walmart-tries-out-own-home-delivery-service-1536170052 |website=wsj.com |accessdate=22 July 2019}}</ref> || {{w|United States}}
 +
|-
 +
| 2018 || November || Funding || || Brazilian online food delivery portal {{w|iFood}} raises US$500 million in funding. The investors are {{w|Movile}}, {{w|Naspers}} and {{w|Innova Capital}}.<ref>{{cite web |title=Latin American online food delivery platform iFood racks up $500 mln |url=https://www.pehub.com/2018/11/latin-american-online-food-delivery-platform-ifood-racks-up-500-mln/ |website=pehub.com |accessdate=22 July 2019}}</ref><ref>{{cite web |title=iFood Raises $500M in Funding |url=http://www.finsmes.com/2018/11/ifood-raises-500m-in-funding.html |website=finsmes.com |accessdate=22 July 2019}}</ref><ref>{{cite web |last1=Mari |first1=Angelica |title=Brazilian Startup iFood Raises $500m In Latin America's Largest Funding Round |url=https://www.forbes.com/sites/angelicamarideoliveira/2018/11/13/brazilian-startup-ifood-raises-500m-in-latin-americas-largest-funding-round/#6ce7f6374b22 |website=forbes.com |accessdate=22 July 2019}}</ref><ref>{{cite web |title=Naspers backing R5.8-billion iFood funding round |url=https://techcentral.co.za/naspers-backing-r5-8-billion-ifood-funding-round/85161/ |website=techcentral.co.za |accessdate=22 July 2019}}</ref> || {{w|Brazil}}
 +
|-
 +
| 2019 || January || Technology || Online food ordering || Starship and {{w|Sodexo}} launch a robot food delivery service at {{w|George Mason University}} in {{w|Virginia}}, giving students and staff access to food within an average of 15 minutes or less. The new delivery service costs US$1.99 per delivery.<ref>{{cite web |last1=Dormehl |first1=Luke |title=World’s biggest fleet of campus delivery robots now transporting student meals |url=https://www.digitaltrends.com/cool-tech/george-mason-university-delivery-robot/ |website=digitaltrends.com |accessdate=22 July 2019}}</ref><ref>{{cite web |last1=Dickey |first1=Megan Rose |title=Starship deploys autonomous delivery bots on a college campus |url=https://techcrunch.com/2019/01/22/starship-deploys-autonomous-delivery-bots-on-a-college-campus/ |website=techcrunch.com |accessdate=22 July 2019}}</ref><ref>{{cite web |last1=O'Kane |first1=Sean |title=Robots will deliver food and drinks to George Mason University students |url=https://www.theverge.com/2019/1/22/18193391/robots-delivery-george-mason-university-students-dunkin-starbucks-blaze-pizza |website=theverge.com |accessdate=22 July 2019}}</ref><ref>{{cite web |last1=Fingas |first1=Jon |title=Starship robots will deliver pizza and coffee to George Mason students |url=https://www.engadget.com/2019/01/22/starship-robot-deliveries-george-mason-university/ |website=engadget.com |accessdate=22 July 2019}}</ref> || {{w|United States}}
 +
|-
 +
| 2019 || January || Competition || Online food ordering || Research shows that {{w|Grubhub}} is the most popular multi-restaurant delivery service in the {{w|United States}} with 37.8% of respondents using the app, followed by {{w|Uber Eats}} at 36% and {{w|DoorDash}} at 19.9%.<ref>{{cite web |title=Report: Grubhub is the most-used delivery app |url=https://www.restaurantdive.com/news/report-grubhub-is-the-most-used-delivery-app/545719/ |website=restaurantdive.com |accessdate=22 July 2019}}</ref> || {{w|United States}}
 +
|-
 +
| 2019 || February || Partnership || Online food ordering || British multinational retailer {{w|Marks & Spencer}} and British online supermarket {{w|Ocado}} confirm £750m deal for full online M&S grocery products delivery, while Ocado would also continue to supply its own-label products and big name branded goods.<ref>{{cite web |title=M&S and Ocado to start home delivery service next year |url=https://www.bbc.com/news/business-47383159 |website=bbc.com |accessdate=22 July 2019}}</ref><ref>{{cite web |title=M&S agrees £750m food delivery deal with Ocado |url=https://www.theguardian.com/business/2019/feb/27/marks-and-spencer-agrees-750m-food-delivery-deal-with-ocado |website=theguardian.com |accessdate=22 July 2019}}</ref><ref>{{cite web |title=Marks & Spencer seals deal with partner for full online food delivery |url=https://www.businesstimes.com.sg/consumer/marks-spencer-seals-deal-with-partner-for-full-online-food-delivery |website=businesstimes.com.sg |accessdate=22 July 2019}}</ref><ref>{{cite web |title=M&S and Ocado announce £750m food delivery joint venture |url=https://www.computerweekly.com/news/252458431/MS-and-Ocado-announce-750m-food-delivery-joint-venture |website=computerweekly.com |accessdate=22 July 2019}}</ref> || {{w|United Kingdom}}
 +
|-
 +
| 2019 || March || Technology || Online food ordering || British groceries retailer {{w|Co-op Food}} launches online delivery service using electric cargo bikes.<ref>{{cite web |last1=Packham |first1=Amy |title=Co-op Launches Delivery Service Using Electric Bikes – And Your Food Will Be There Within 2 Hours |url=https://www.huffingtonpost.co.uk/entry/co-op-online-delivery-service-bikes_uk_5c94a9dae4b01ebeef0dcaa9?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAFhyyfBC68EtQg2aB8lqdtXYn8SgYuQqW2V0IXfwDH3jBwZkdK9OL_fQyOoiVsSibuE-xGQkI347P8Y0PUDpJGoK8uAhVjQHeq1Y2h0AqXd-LUO9R5RtXisBpMtDXvW0quhGSfbzY9XJwDvJbxV0wocq_Xio3BKxRm79UVpuPpMx |website=huffingtonpost.co.uk |accessdate=22 July 2019}}</ref><ref>{{cite web |last1=Jahshan |first1=Elias |title=The Co-op launches online delivery with electric bikes |url=https://www.retailgazette.co.uk/blog/2019/03/the-co-op-launches-online-delivery-with-electric-bikes/ |website=retailgazette.co.uk |accessdate=22 July 2019}}</ref><ref>{{cite web |last1=Harvey |first1=Rebecca |title=Co-op Group launches online food delivery service |url=https://www.thenews.coop/137548/sector/retail/co-op-group-launches-online-food-delivery-service/ |website=thenews.coop |accessdate=22 July 2019}}</ref> || {{w|United Kingdom}}
 +
|-
 +
| 2019 || April || Growth || || The online food ordering and delivery market in {{w|China}} is reported to have reached US$65.8 billion in 2018, up 112.5 percent year on year.<ref>{{cite web |title=China online food delivery market volume doubles in 2018: report |url=http://www.xinhuanet.com/english/2019-04/10/c_137965087.htm |website=xinhuanet.com |accessdate=22 July 2019}}</ref> || {{w|China}}
 +
|-
 +
| 2019 || April || Technology || || {{w|Alphabet Inc.}}-owned Wing announces delivery of takeaway food, coffee and medicines by drone to about 100 homes in {{w|Canberra}}.<ref>{{cite web |title=Google Wing launches first home delivery drone service |url=https://www.bbc.com/news/technology-47880288 |website=bbc.com |accessdate=22 July 2019}}</ref> || {{w|Australia}}
 +
|-
 +
| 2019 || May || Competition || Online food ordering || {{w|DoorDash}} overtakes {{w|Grubhub}} as the leader in online food delivery concerning monthly sales in the {{w|United States}}.<ref>{{cite web |last1=Griswold |first1=Alison |title=DoorDash has unseated Grubhub as the leader in US online food delivery |url=https://qz.com/1649997/doordash-unseats-grubhub-as-the-leader-in-us-online-food-delivery/ |website=qz.com |accessdate=22 July 2019}}</ref> || {{w|United States}}
 +
|-
 +
| 2019 || May 13 || Competition || || Article entitled "Top 10 Successful Online Food Delivery Apps in the World" lists the following apps: {{w|Zomato}}, {{w|UberEats}}, {{w|FoodPanda}}, {{w|Swiggy}}, {{w|Grubhub}}, {{w|Deliveroo}}, {{w|Domino’s Pizza}}, {{w|Just Eat}}, {{w|DoorDash}}, and {{w|Postmates}}.<ref>{{cite web |title=Top 10 Successful Online Food Delivery Apps in the World |url=https://www.netsolutions.com/insights/top-10-successful-food-delivery-apps-in-the-world/ |website=netsolutions.com |accessdate=24 July 2019}}</ref> ||
 +
|-
 +
| 2019 || June || Shutdown || || [[w:Amazon (company)|Amazon]] shuts down its 4-year-old Amazon Restaurants project that delivered plates to Prime members in 20 cities in the Unites States.<ref>{{cite web |last1=Clifford |first1=Tyler |title=Amazon is exiting food delivery, but that doesn’t make GrubHub a good buy, Jim Cramer says |url=https://www.cnbc.com/2019/07/19/cramer-grubhub-is-a-bad-buy-even-with-amazon-exiting-food-delivery.html |website=cnbc.com |accessdate=22 July 2019}}</ref> || {{w|United States}}
 +
|-
 +
| 2019 || June 20 || Competition || || Article entitled "The Best Online Food Delivery Apps in the World" lists the following apps: {{w|Grubhub}}, {{w|DoorDash}}, {{w|Uber Eats}}, {{w|Caviar}}, {{w|Postmates}}, {{w|Just Eat}}, {{w|Deliveroo}}, and {{w|Blue Apron}}.<ref>{{cite web |title=The Best Online Food Delivery Apps in the World |url=https://gigworker.com/online-food-delivery/ |website=gigworker.com |accessdate=24 July 2019}}</ref> ||
 +
|-
 +
| 2020 || || Growth || Online food ordering || The {{w|COVID-19 pandemic}} breaks out. Countrywide lockdowns are mandated throughout the world, limiting the movement of people, and massively accelerating the shift to online ordering. Demand for food delivery explodes. An increased number of restaurants start offering home delivery, often as the only option they have in order to maintain the business continuity.<ref>{{cite web |title=The Pandemic Helped Grow Food Delivery Apps. Now, They’re Innovating to Keep Customers |url=https://www.adweek.com/brand-marketing/food-delivery-apps-pandemic-growth-innovation-customer-loyalty/ |website=adweek.com |access-date=1 December 2020}}</ref><ref>{{cite web |title=How COVID-19 Is Impacting Online Food Delivery Platforms |url=https://www.citivelocity.com/citigps/how-covid-19-is-impacting-online-food-delivery-platforms/ |website=citivelocity.com |access-date=1 December 2020}}</ref><ref>{{cite web |title=Demand for Food Delivery Explodes During the COVID-19 Pandemic as Consumers Self-Isolate and Restaurants Close Down |url=https://www.prnewswire.com/news-releases/demand-for-food-delivery-explodes-during-the-covid-19-pandemic-as-consumers-self-isolate-and-restaurants-close-down-301049240.html |website=prnewswire.com |access-date=1 December 2020}}</ref> || Worldwide
 +
|-
 +
| 2021 || || Technology || || According to October 2018 report, {{w|Uber}} plans to begin drone food delivery by this year.<ref>{{cite web |last1=Vega |first1=Nicolas |title=Uber plans to begin drone food delivery by 2021 |url=https://nypost.com/2018/10/22/uber-plans-to-begin-drone-food-delivery-by-2021/ |website=nypost.com |accessdate=22 July 2019}}</ref><ref>{{cite web |last1=Fuhrmeister |first1=Chris |title=Restaurant Food May Soon Fly Through the Air on Uber Drones |url=https://www.eater.com/2018/10/22/18008588/uber-drones-food-delivery-2021 |website=eater.com |accessdate=22 July 2019}}</ref><ref>{{cite web |last1=Meyer |first1=David |title=Uber Is Accelerating Its Plans to Deliver You Burgers by Drone. Here’s When It Could Start |url=https://fortune.com/2018/10/22/uber-food-deliveries-job-ad/ |website=fortune.com |accessdate=22 July 2019}}</ref> ||
 +
|-
 +
| 2030 || || Growth || || According to Swiss investment bank {{w|UBS}}' June 2018 report, online food delivery market will grow to US$365 billion globally by the time.<ref name="Online food delivery could be a $365 billion industry by 2030"/> || Worldwide
 +
|-
 +
|}
 +
 +
== Numerical and visual data  ==
 +
 +
=== Google Scholar ===
 +
 +
The following table summarizes per-year mentions on Google Scholar as of August 15, 2021.
 +
 +
{| class="sortable wikitable"
 +
! Year
 +
! "online food delivery"
 +
|-
 +
| 2000 || 0
 +
|-
 +
| 2002 || 5
 +
|-
 +
| 2004 || 1
 +
|-
 +
| 2006 || 1
 +
|-
 +
| 2008 || 4
 +
|-
 +
| 2010 || 6
 +
|-
 +
| 2012 || 14
 +
|-
 +
| 2014 || 18 
 +
|-
 +
| 2016 || 43
 +
|-
 +
| 2018 || 193 
 +
|-
 +
| 2020 || 834 
 +
|-
 
|}
 
|}
 +
 +
[[File:Online food delivery google schoolar.png|thumb|center|700px]]
 +
 +
=== Google Trends ===
 +
 +
The image below shows {{w|Google Trends}} data for Online food delivery (Search term), from January 2004 to March 2021, when the screenshot was taken. Interest is also ranked by country and displayed on world map.<ref>{{cite web |title=Online food delivery |url=https://trends.google.com/trends/explore?date=all&q=Online%20food%20delivery |website=Google Trends |access-date=25 March 2021}}</ref>
 +
 +
[[File:Online food delivery gt.png|thumb|center|600px]]
 +
 +
The comparative chart below shows {{w|Google Trends}} data for Grubhub (Online food ordering company), Uber Eats (Online food ordering company) and DoorDash (Online food ordering company), from January 2004 to March 2021, when the screenshot was taken. Interest is also ranked by country and displayed on world map.<ref>{{cite web |title=Grubhub, Uber Eats and DoorDash |url=https://trends.google.com/trends/explore?date=all&q=%2Fm%2F03hc1f9,%2Fg%2F11ckq_1t0s,%2Fg%2F11b7xlbf4l |website=Google Trends |access-date=25 March 2021}}</ref>
 +
 +
[[File:Grubhub, Uber Eats and DoorDash gt.png|thumb|center|800px]]
 +
 +
 +
=== Google Ngram Viewer ===
 +
 +
The chart below shows {{w|Google Ngram Viewer}} data for Online food delivery, from 1990 to 2019.<ref>{{cite web |title=Online food delivery |url=https://books.google.com/ngrams/graph?content=Online+food+delivery&year_start=1990&year_end=2019&case_insensitive=on&corpus=26&smoothing=3&direct_url=t1%3B%2Conline%20food%20delivery%3B%2Cc0#t1%3B%2Conline%20food%20delivery%3B%2Cc0 |website=books.google.com |access-date=25 March 2021 |language=en}}</ref>
 +
 +
[[File:Online food delivery ngram.png|thumb|center|700px]]
 +
 +
=== Wikipedia Views ===
 +
 +
The chart below shows pageviews of the English Wikipedia article {{w|Online food delivery}}, on desktop, mobile-web, desktop-spider, mobile-web-spider and mobile app, from July 2015 to February 2021.<ref>{{cite web |title=Online food delivery |url=https://wikipediaviews.org/displayviewsformultiplemonths.php?page=Online+food+delivery&allmonths=allmonths-api&language=en&drilldown=all |website=wikipediaviews.org |access-date=25 March 2021}}</ref>
 +
 +
[[File:Online food delivery wv.png|thumb|center|450px]]
 +
 +
The chart below shows pageviews of the English Wikipedia articles {{w|DoorDash}}, {{w|Grubhub}} and {{w|Uber Eats}}, on desktop from December 2007 to February 2021<ref>{{cite web |title=DoorDash, Grubhub and Uber Eats |url=https://wikipediaviews.org/displayviewsformultiplemonths.php?pages[0]=Grubhub&pages[1]=Uber+Eats&pages[2]=DoorDash&allmonths=allmonths&language=en&drilldown=desktop |website=wikipediaviews.org |access-date=25 March 2021}}</ref>
 +
 +
[[File:Grubhub, Uber Eats and DoorDash wv.png|thumb|center|450px]]
 +
  
 
==References==
 
==References==

Latest revision as of 20:51, 20 July 2023

The content on this page is forked from the English Wikipedia page entitled "Timeline of online food delivery". The original page still exists at Timeline of online food delivery. The original content was released under the Creative Commons Attribution/Share-Alike License (CC-BY-SA), so this page inherits this license. This page has been edited significantly on the Timelines Wiki after forking and may differ significantly from the current version on Wikipedia.

This is a timeline of online food delivery.

Big picture

Time period Key developments in online food delivery
1996–2001 This era is characterized by the rise of the Internet, the dotcom boom and the subsequent crash. Dotcom startups like Webvan, HomeGrocer, and Kozmo started online grocery delivery, but ended up closing in 2001 after the dotcom crash. Seamless is also founded.
2001–2010 GrubHub is founded. By the late 2000s, major pizza chains have created their own mobile applications and started doing 20-30% of their business online.[1]
2011–2015 With increased smartphone penetration, and the growth of both Uber and the sharing economy, food delivery startups start to receive more attention again. This era is associated with the founding of Caviar and Instacart.[2] By 2015, online ordering is about to overtake phone ordering.[3] But by September, online delivery still accounted for just about 3 percent of the 61 billion U.S. restaurant "visits" or transactions.[4]
2016 This period sees the shutdown of many online food ordering and delivery services, with the services engaged in food preparation seeing the hardest hits. SpoonRocket, Din, and Bento shut down, while services such as Sprig and Munchery undergo belt-tightening.
2017 DoorDash and Eat24 both partner with robot delivery companies (Starship Technologies and Marble respectively), and some observers see robot delivery as a necessary component of a sustainable and defensible business model for online food delivery.
2018 The online food delivery market reaches US$35 billion globally.[5]
2019 Home food delivery experiences rapid growth in China, which is expected to lead the world in 2019, followed by the United States, India, the United Kingdom and Germany.[6]


Full timeline

Year Month and date (if available) Event type Organization type Details Country/location
1989 Launch Grocery delivery Peapod, which pioneers the online grocery delivery concept, is founded by Andrew and Thomas Parkinson in Evanston, IL.[7] United States
1994 January Going online Fast food chain "PizzaNet" – Pizza Hut’s digital ordering hub, launches, and accepts the first-ever online order, a large pepperoni, mushroom and extra cheese pizza.[8] United States
1995 Launch World Wide Waiter (now known as Waiter.com), launches as the first online food ordering service.[9] The site originally services only northern California, later expanding to several additional cities in the United States.[10] United States
1996 July Launch Grocery delivery Webvan, an online grocery delivery service, is founded by Louis Borders. It IPOs on November 5, 1999.[11] United States
1998 March Launch Multi-purpose delivery Kozmo, an online delivery services for many services (including groceries) founded.[12] United States
1999 Launch Online food ordering Takeaway.com launches in the Netherlands.[13] Netherlands
1999 December 1 Launch Online food ordering SeamlessWeb is founded in order to provide companies with a web-based system for ordering food from restaurants and caterers.[14] United States
2000 June 26 Merger/acquisition Grocery delivery Webvan buys out HomeGrocer.[15] United States
2000 Launch Online food ordering Yemeksepeti launches in Turkey. As of 2019, it is the biggest online delivery portal in the country.[16] Turkey
2001 April 12 Shutdown Multi-purpose delivery Kozmo shuts down.[17] The company had made profits in New York, Boston and San Francisco in December and secured $25 million in investments prior to shutdown.
2001 July Shutdown Grocery delivery Webvan shuts down.[18]
2001 Going online Fast food chain Papa John's pizza launches online ordering.[19] United States
2001 Launch Online food ordering Just Eat launches in Denmark.[20] Denmark
2002 March Going online Grocery store Safeway begins delivering online grocery orders.[21] United States
2004 Launch Online food ordering GrubHub, an online restaurant delivery service, is founded in 2004 by two web developers, Matt Maloney and Mike Evans, who were looking for an alternative to paper menus.[22][23] United States
2004 Launch Online food ordering Talabat launches in Kuwait. It is the largest online food ordering platform in the Middle East.[24] Kuwait
2004 Launch Online food ordering Online ordering platform delivery.com launches.[25] United States
2004 Launch Snapfinger is founded as a restaurant search and remote ordering site for take-out, delivery and catering.[26] United States
2006 Launch Online food ordering Online food ordering site Hungryhouse launches.[27] United Kingdom
2006 Launch Online food ordering Australian online food and beverage ordering app Menulog launches as the first aggregated food delivery service in the country.[28] Australia
2007 August Launch (subsidiary) Grocery delivery AmazonFresh initially offers home grocery delivery to residents of the Seattle suburb of Mercer Island in an invitation-only beta test in August 2007.[29] United States
2008 March 1 Launch Online food ordering Eat24hours, an online restaurant delivery service, is founded.[30] United States
2008 July Launch Restaurant search and discovery service Zomato is founded in India. It would become a popular restaurant discovery service.[31] India
2008 Launch Online food delivery Ele.me launches in China as an “online to offline” (O2O) platform for mobile users. It provides the ability to interact with restaurants for food delivery.[32] China
2009 January Launch Catering service ZeroCater, a startup for delivering catered food to businesses, is founded.[33][34] United States
2009 June 1 Launch Online food ordering Pizza ordering platform Slice launches.[35] United States
2009 July Product enhancement Fast food chain Pizza Hut launches a free iPhone application today that offers mobile ordering and games to play while one waits for delivery.[36] United States
2009 August Launch Catering service Roaming Hunger, a website for finding food trucks, launches the first website dedicated to booking catering from food trucks at any location.[37] United States
2009 Launch Point of sale Restaurant management platform Upserve launches.[38] United States
2009 Launch Online food ordering and delivery Online food delivery service Artizone is founded.[39] United States
2010 Launch Online food ordering and delivery Online food ordering platform EatStreet launches in Wisconsin.[40] United States
2010 Launch Online food ordering OpenRest launches. It specializes in mobile online food ordering.[41] United States
2010 Launch Online food ordering and delivery EAT Club is founded as a food technology company. It allows offices to order and get food delivered from local restaurants via the web or mobile devices.[42] United States
2011 March Launch Food preparation, online food ordering, and delivery Munchery, a service that allows people to order food online from professional chefs and have it delivered, launches in private beta. The company was formally founded four months ago, in November 2010.[43] United States
2011 May 1 Launch Online grocery delivery Logistics and delivery company Postmates launches.[44] United States
2011 October Launch Meal delivery service Meal-kit venture HelloFresh launches in Berlin.[45] Germany
2011 August Launch Meal delivery service San Francisco-based OrderAhead is founded as an on-demand logistics company that enables people to order pickup and delivery take-out food from local merchants.[46] United States
2012 Launch Meal kit delivery Blue Apron launches. The company delivers meal kits to people for home food preparation.[47][48] United States
2012 February Launch Online food ordering and delivery DoorDash, which would later become a Y-Combinator summer 2013 food delivery company, issues its first delivery.[49]
2012 March Launch Online platform ChowNow launches in Chicago as an online platform for restaurant pick-up and delivery.[50] United States
2012 July 1 Launch Online food ordering and delivery Instacart, which offers an app that lets users order groceries and delivers them, is founded.[51] United States
2012 September 12 Launch Online food ordering and delivery Caviar launches, and starts off offering delivery in the San Francisco area from high-end restaurants rated 4-stars or higher on Yelp.[52] United States
2012 Launch Point of sale Cloud-based restaurant software company Toast, Inc. launches.[53] United States
2012 Launch Online food ordering Online meal delivery firm Foodpanda is founded in Germany. By 2014, it would be active in dozens of emerging markets.[54] Germany
2012 Launch Meal delivery services Cook-at-home meal kit service Gousto launches in the United Kingdom.[55] United Kingdom
2012 Launch Meal delivery services New York-based Plated launches. It specializes in meal kits.[56] United States
2012 October Launch Online food ordering Armenia based food delivery company Menu Group is founded.[57]
2012 Launch Online food ordering Canadian technology company SkipTheDishes launches.[58] Canada
2013 April Launch Food preparation, online food ordering, and delivery Sprig, a delivery service for healthy meals, launches in San Francisco.[59] United States
2013 June Launch Food preparation, online food ordering, and delivery SpoonRocket, a Y-Combinator-backed company for delivering fast food meals, is founded.[60] United States
2013 June Expansion Grocery delivery AmazonFresh expands out to Los Angeles.[61] It would later expand out to San Francisco by December 2013. United States
2013 June Launch Meal delivery services Chicago-based Home Chef launches.[62] United States
2013 August Merger/acquisition Online food ordering Seamless and GrubHub merge.[63] United States
2013 February Launch Online food delivery British online food delivery company Deliveroo is founded.[64] United Kingdom
2013 Launch Digital convenience delivery service US delivery start-up goPuff is founded.[65] United States
2014 Early Launch Food delivery and restaurant Hello Curry launches in India.[66] India
2014 February Launch Berlin-based company Foodora is founded in Germany.[67] Germany
2014 July Launch Online food ordering Indian company Dunzo launches.[68] India
2014 August 1 Launch Online restaurant food ordering Swiggy launches in India as a food ordering and delivery company that provides food service solutions for restaurants.[69] India
2014 August 4 Merger/acquisition Online food ordering and delivery Square acquires Caviar.[70] United States
2014 August Launch Online food ordering Uber Eats launches in Los Angeles.[71] United States
2014 Launch Online restaurant food ordering Food delivery service Wolt is founded in Helsinki.[72] Finland
2015 February 10 Merger/acquisition Online food ordering Yelp acquires Eat24.[30] United States
2015 February 18 Launch (subsidiary) Online food ordering and delivery Uber launches into the food delivery space with UberEATS, starting off in Barcelona.[73]
2015 April 16 Market size Online food ordering and delivery Online food ordering business in India witnessing exponential growth. Organized food business reaches worth US$48 billion, of which food delivery is US$15 billion.[74] Several startups rose in 2015 including Zomato, TinyOwl, Swiggy, Innerchef, Food Panda, The First Meal and Fresh Menu with focus on apps.[75] India
2015 April 28 Launch Food preparation, online food ordering, and delivery Prepared food delivery startup Maple launches in New York City. Like Sprig and SpoonRocket, Maple handles all aspects, from preparation to ordering to delivery.[76] United States
2015 October 5 Partnership Online food ordering and delivery Tapingo announces launch of large scale cooperation with Aramark to expand its services into many university campuses across the United States United States
2015 Launch Delivery service Rappi launches in Colombia as an on-demand delivery startup. It would expand its delivery service in several countries in Latin America.[77] Colombia
2015 Growth Online ordering begins overtaking phone ordering.[3]
2015 Launch Restaurant reservations and pre-ordering San Francisco-based Lunch reservation app Allset launches.[78] United States
2015 Launch Delivery service Spanish start-up Glovo is founded in Barcelona.[79] Spain
2016 March 15 Shutdown Food preparation, online food ordering, and delivery San Francisco Bay Area-focused on-demand delivery service SpoonRocket shuts down after failing to raise capital to continue operations, despite achieving unit economics profitability. It says it will transition customers to competitor Spring, which is offering SpoonRocket users a $10 discount.[80][81][82] The next day, it is announced that Brazilian food chain iFood is acquiring SpoonRocket for its technology.[83][84] United States
2016 September Delivery accounts for 1.7 billion restaurant transactions in the United States, or just about 3 percent of the 61 billion U.S. restaurant “visits” or transactions in the year that ended in September.[85] United States
2016 October 11 Acquisition (failed) Online food ordering and delivery Bloomberg reports that Square tried to sell Caviar (with Uber and GrubHub as potential suitors) but failed to agree on a price with either buyer, with Square proposing a price tag of $100 million. Caviar loses money, but Square (a public company) does not provide information on the extent of its losses.[86]
2016 October 25 Shutdown Meal kit delivery Recipe delivery service Din shuts down after failing to become profitable. Despite achieving profitability on a unit economics basis, it failed to make enough of a margin to offset operational overhead.[87]
2016 December 9 Shutdown Food preparation, online food ordering, and delivery Bento, a delivery service that provides pan-Asian cuisine, shuts down. Despite achieving unit economics profitability, the service has to shut down after running out of money and failing to raise more.[88] Upon shutdown, the co-founders share more information on the company's trajectory, struggles, mistakes, and difficult decision to shut down.[89] Prior to the shutdown, the company transitioned from high burn to profitability by transitioning from an on-demand delivery model to a catering model.[90]
2016 Launch Online food ordering Smoothie box delivery service Craft Smoothie launches in New Zealand.[91] New Zealand
2017 January Launch Online food ordering Berkeley, California-based startup company Kiwi Campus is founded. It offers food delivery with robots for campus colleges.[92] United States
2017 March 1 Acquisition Online food ordering and delivery Square, Inc., owner of online food ordering and delivery service Caviar, acquires online food ordering and delivery service OrderAhead. Simultaneously, Caviar launches a takeout service, a feature taken from its acquisition of OrderAhead.[93][94] United States
2017 March 21 Robot delivery Online food ordering and delivery DoorDash rolls out six delivery robots for use in California, following trials in Redwood City.[95] The delivery is in partnership with Starship Technologies, which is also partnering with courier service Postmates.[96] United States
2017 April 12 Robot delivery Online food ordering and delivery San Francisco-based startup Marble announces a partnership with Yelp's Eat24 where Marble's robots deliver food for partner restaurants, initially geographically limited to some parts of San Francisco. The robots are maintained by Marble, and initially have both a human chaperone and a remote person monitoring the robot.[97] United States
2017 May 8 Shutdown Food preparation, online food ordering, and delivery Prepared food delivery startup Maple, that had raised over $25 million, shuts down operations in New York City (the only place it had been running). Its technology would live on and be used by UK-based food delivery startup Deliveroo.[98][99][100] United States, United Kingdom
2017 May 26 Shutdown Food preparation, online food ordering, and delivery Sprig shuts down after several months of struggling. Prior to shutting down, Sprig had closed its Chicago business, started using Caviar to deliver food, and started serving food to walk-in customers. The company had raised $56.7 million over its lifetime.[101][102] United States
2017 June 16 Acquisition Amazon announces it is acquiring Whole Foods for $13.4 billion. The move is seen as potentially affecting food delivery, combining a huge physical store presence with an online delivery network.[103][104] United States
2017 June 29 IPO Meal kit delivery Blue Apron IPOs at a price of $10 per share, selling 3 million shares in the IPO.[105][106] The price falls to about $6 within a few weeks, with Amazon's purchase of Whole Foods and its patent for prepared food kits cited as reasons.[107][108]
2017 August Partnership Online food ordering and delivery Aha, the largest online marketplace of Iceland, partners with Israeli drone company Flytrex to expand the former's delivery options by using the drone delivery system.[109][110] Iceland
2017 September Partnership Online food ordering and delivery Amazon partners with mobile and online food ordering platform Olo with aims at expanding the former's online food ordering and delivery business.[111][112][113][114] United States
2017 October Launch Online food ordering Facebook announces its new feature that allows users to order food from local restaurants using its app. Facebook users in the United States can order food for pick-up or delivery directly from a restaurant’s Facebook page or from Facebook’s Explore menu.[115][116][117][118] United States
2017 November Acquisition German owned online food delivery company Delivery Hero announces acquisition of popular Egyptian online food ordering platform Otlob through a partnership agreement.[119][120] Germany, Egypt
2017 December Acquisition Indian transportation network company Ola Cabs acquires local operations of food delivery start-up Foodpanda, and announces US$200 million investment to expand Foodpanda’s India business to allow it to take advantage of the market’s rapid growth.[121][122][123][124] India
2018 January Growth India’s online food ordering sector is reported to experience a strong growth rate in the number of daily orders, with ordering apps like Swiggy, UberEats, and Zomato slowly changing the landscape of eating from restaurants.[125][126] India
2018 February Acquisition Dubai-based Emirati transportation network company Careem acquires RoundMenu, a restaurant listing and food ordering platform that operates across the Middle East.[127][128][129] United Arab Emirates
2018 March Funding Food delivery service DoorDash raises US$535 million by a group of investors led by SoftBank.[130][131]
2018 April Acquisition Alibaba Group fully acquires food delivery platform Ele.me for US$9.5 billion, with aims at fully integrating the food delivery platform into its ecosystem.[132][133][134][135] China
2018 May Launch Online food ordering Singapore-based ridesharing company Grab launches its own food delivery business, GrabFood.[136][137] Singapore
2018 June Technology Alibaba Group-owned Chinese online food delivery platform Ele.me reports having been granted approval by authorities to fly drones for assisting in food delivery.[138][139] China
2018 July Acquisition Dutch online food delivery firm Takeaway.com acquires Israeli online ordering company 10bis for US$157 million in cash.[140][141][142] Netherlands, Israel
2018 August Partnership Online food ordering American retailing company Kroger and autonomous vehicle startup Nuro launch their driverless delivery service in Scottsdale, Arizona.[143][144] United States
2018 September Technology Online food ordering Walmart tests its own network of grocery delivery independent drivers with aims at offering home grocery delivery.[145][146][147] United States
2018 November Funding Brazilian online food delivery portal iFood raises US$500 million in funding. The investors are Movile, Naspers and Innova Capital.[148][149][150][151] Brazil
2019 January Technology Online food ordering Starship and Sodexo launch a robot food delivery service at George Mason University in Virginia, giving students and staff access to food within an average of 15 minutes or less. The new delivery service costs US$1.99 per delivery.[152][153][154][155] United States
2019 January Competition Online food ordering Research shows that Grubhub is the most popular multi-restaurant delivery service in the United States with 37.8% of respondents using the app, followed by Uber Eats at 36% and DoorDash at 19.9%.[156] United States
2019 February Partnership Online food ordering British multinational retailer Marks & Spencer and British online supermarket Ocado confirm £750m deal for full online M&S grocery products delivery, while Ocado would also continue to supply its own-label products and big name branded goods.[157][158][159][160] United Kingdom
2019 March Technology Online food ordering British groceries retailer Co-op Food launches online delivery service using electric cargo bikes.[161][162][163] United Kingdom
2019 April Growth The online food ordering and delivery market in China is reported to have reached US$65.8 billion in 2018, up 112.5 percent year on year.[164] China
2019 April Technology Alphabet Inc.-owned Wing announces delivery of takeaway food, coffee and medicines by drone to about 100 homes in Canberra.[165] Australia
2019 May Competition Online food ordering DoorDash overtakes Grubhub as the leader in online food delivery concerning monthly sales in the United States.[166] United States
2019 May 13 Competition Article entitled "Top 10 Successful Online Food Delivery Apps in the World" lists the following apps: Zomato, UberEats, FoodPanda, Swiggy, Grubhub, Deliveroo, Domino’s Pizza, Just Eat, DoorDash, and Postmates.[167]
2019 June Shutdown Amazon shuts down its 4-year-old Amazon Restaurants project that delivered plates to Prime members in 20 cities in the Unites States.[168] United States
2019 June 20 Competition Article entitled "The Best Online Food Delivery Apps in the World" lists the following apps: Grubhub, DoorDash, Uber Eats, Caviar, Postmates, Just Eat, Deliveroo, and Blue Apron.[169]
2020 Growth Online food ordering The COVID-19 pandemic breaks out. Countrywide lockdowns are mandated throughout the world, limiting the movement of people, and massively accelerating the shift to online ordering. Demand for food delivery explodes. An increased number of restaurants start offering home delivery, often as the only option they have in order to maintain the business continuity.[170][171][172] Worldwide
2021 Technology According to October 2018 report, Uber plans to begin drone food delivery by this year.[173][174][175]
2030 Growth According to Swiss investment bank UBS' June 2018 report, online food delivery market will grow to US$365 billion globally by the time.[5] Worldwide

Numerical and visual data

Google Scholar

The following table summarizes per-year mentions on Google Scholar as of August 15, 2021.

Year "online food delivery"
2000 0
2002 5
2004 1
2006 1
2008 4
2010 6
2012 14
2014 18
2016 43
2018 193
2020 834
Online food delivery google schoolar.png

Google Trends

The image below shows Google Trends data for Online food delivery (Search term), from January 2004 to March 2021, when the screenshot was taken. Interest is also ranked by country and displayed on world map.[176]

Online food delivery gt.png

The comparative chart below shows Google Trends data for Grubhub (Online food ordering company), Uber Eats (Online food ordering company) and DoorDash (Online food ordering company), from January 2004 to March 2021, when the screenshot was taken. Interest is also ranked by country and displayed on world map.[177]

Grubhub, Uber Eats and DoorDash gt.png


Google Ngram Viewer

The chart below shows Google Ngram Viewer data for Online food delivery, from 1990 to 2019.[178]

Online food delivery ngram.png

Wikipedia Views

The chart below shows pageviews of the English Wikipedia article Online food delivery, on desktop, mobile-web, desktop-spider, mobile-web-spider and mobile app, from July 2015 to February 2021.[179]

Online food delivery wv.png

The chart below shows pageviews of the English Wikipedia articles DoorDash, Grubhub and Uber Eats, on desktop from December 2007 to February 2021[180]

Grubhub, Uber Eats and DoorDash wv.png


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  175. ↑ Meyer, David. "Uber Is Accelerating Its Plans to Deliver You Burgers by Drone. Here's When It Could Start". fortune.com. Retrieved 22 July 2019. 
  176. ↑ "Online food delivery". Google Trends. Retrieved 25 March 2021. 
  177. ↑ "Grubhub, Uber Eats and DoorDash". Google Trends. Retrieved 25 March 2021. 
  178. ↑ "Online food delivery". books.google.com. Retrieved 25 March 2021. 
  179. ↑ "Online food delivery". wikipediaviews.org. Retrieved 25 March 2021. 
  180. ↑ "DoorDash, Grubhub and Uber Eats". wikipediaviews.org. Retrieved 25 March 2021. 

Category:Technology company timelines Category:Online food ordering

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