Difference between revisions of "Timeline of The Humane League"
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| 2012 || August || Review || {{w|The Humane League}} is listed as a top charity by {{w|Animal Charity Evaluators}}. | | 2012 || August || Review || {{w|The Humane League}} is listed as a top charity by {{w|Animal Charity Evaluators}}. | ||
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| + | | 2013 || January || Study || The Humane League runs a series of online advertisements to see which farm animal cruelty video was more effective at inspiring young women to want to change their diet: ''What Came Before'' or ''Farm To Fridge''. A total of 83,000 viewers are tracked. A smaller-scale comparison, reaching 19,000 viewers, includes two additional farm animal cruelty videos in the comparison: ''10 Billion Lives'' and ''Meet Your Meat''. As a result, ''What Came Before'' outperformed the other farm animal cruelty videos by a large margin. Young women who viewed ''What Came Before'' were 70% more likely to click to order a vegetarian starter guide than those who saw ''Farm To Fridge''.<ref>{{cite web |title=Report: Which factory farming video is more effective? |url=http://www.humaneleaguelabs.org/blog/2013-07-19-which-factory-farming-video-is-more-effective/ |website=humaneleaguelabs.org |accessdate=19 July 2018}}</ref> | ||
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| 2013 || || || The Humane League Labs is created as a unit of The Humane League. Since its creation, HLL would pioneer exploratory research on various forms of activism related to the mission of THL.<ref name="Humane League Labs"/> | | 2013 || || || The Humane League Labs is created as a unit of The Humane League. Since its creation, HLL would pioneer exploratory research on various forms of activism related to the mission of THL.<ref name="Humane League Labs"/> | ||
Revision as of 07:49, 19 July 2018
This is a timeline of The Humane League, an international farm animal protection organization.
Contents
Big picture
| Time period | Development summary | More details |
|---|
Full timeline
| Year | Month and date | Event type | Details |
|---|---|---|---|
| 2005 | The Humane League is founded in Philadelphia.[1] | ||
| 2012 | August | Review | The Humane League is listed as a top charity by Animal Charity Evaluators. |
| 2013 | January | Study | The Humane League runs a series of online advertisements to see which farm animal cruelty video was more effective at inspiring young women to want to change their diet: What Came Before or Farm To Fridge. A total of 83,000 viewers are tracked. A smaller-scale comparison, reaching 19,000 viewers, includes two additional farm animal cruelty videos in the comparison: 10 Billion Lives and Meet Your Meat. As a result, What Came Before outperformed the other farm animal cruelty videos by a large margin. Young women who viewed What Came Before were 70% more likely to click to order a vegetarian starter guide than those who saw Farm To Fridge.[2] |
| 2013 | The Humane League Labs is created as a unit of The Humane League. Since its creation, HLL would pioneer exploratory research on various forms of activism related to the mission of THL.[1] | ||
| 2014 | January | Branch | THL opens office in Seattle.[3] |
| 2014 | December | Animal Charity Evaluators publishes its first detailed review of THL. According to the review: "THL’s most impressive accomplishment for us is not through any one of their programs, but through their overall outlook and approach to advocacy. Among animal advocacy organizations, they make exceptionally strong efforts to assess their own programs and to look for and test out ways of improving them. Their success in applying these techniques to their online ads program, and their publication of their research through Humane League Labs, has shifted the outlook and programming of several larger advocacy organizations toward finding the best ways to advocate for animals."[4] | |
| 2015 | December | Review | Animal Charity Evaluators publishes review of THL. According to the review: |
| 2016 | January | Campaign | The Humane League announces its campaign department has convinced Target, Denny’s, Campbell Soup Company, Wendy's, P.F. Chang’s, California Pizza Kitchen, Mondelez International and six other organizations to switch to cage-free eggs.[5] |
| 2016 | February | Grant | THL is awarded a US$1 million grant from the Open Philanthropy Project (a spinoff of GiveWell working in collaboration with Good Ventures) for its corporate cage-free campaign. |
| 2016 | June | The Humane League Labs announces a statement of commitment to certain priorities and principles aimed at guiding HL's research.[1] | |
| 2016 | July | Grant | THL is awarded additional grant of US$1 million for international expansion of cage-free advocacy. |
| 2018 | May | Website | THL launches eatingveg.org, a site containing food recipes and information about why switching to a plant-based diet, with aims at inspiring people to make more compassionate food choices.[6]
|
Meta information on the timeline
How the timeline was built
The initial version of the timeline was written by FIXME.
Funding information for this timeline is available.
Feedback and comments
Feedback for the timeline can be provided at the following places:
- FIXME
What the timeline is still missing
Timeline update strategy
See also
External links
References
- ↑ 1.0 1.1 1.2 "Humane League Labs". humaneleaguelabs.org. Retrieved 3 July 2018.
- ↑ "Report: Which factory farming video is more effective?". humaneleaguelabs.org. Retrieved 19 July 2018.
- ↑ "NEW NW ADVOCATE FOR ANIMALS – AN INTERVIEW WITH RACHEL HUFF-WAGENBORG". vegofwa.org. Retrieved 19 July 2018.
- ↑ "December 2014 The Humane League Review". Animal Charity Evaluators. December 1, 2014. Retrieved 19 July 2018.
- ↑ "The Humane League fights factory farming". huntnewsnu.com. Retrieved 19 July 2018.
- ↑ "WE JUST LAUNCHED A NEW FOOD-FOCUSED RESOURCE FOR YOU: EATINGVEG.ORG". blog.thehumaneleague.org. Retrieved 3 July 2018.
