Timeline of The Humane League
This is a timeline of The Humane League, a US-based international farm animal protection organization.
|Time period||Development summary|
|2005||First year of THL, with the creation of The Humane League of Philadelphia.|
|2012||THL is already recognized as a top charity.|
|2013 <||THL grows with the creation of The Humane League Labs. HLL would pioneer exploratory research on various forms of activism.|
|2016||In 2016, after significantly expanding their campaign staff, THL's efforts result in over 100 cage-free commitments from dining companies, restaurants, manufacturers, and retailers in the United States. THL’s corporate outreach program lands another major achievement in 2016, after convincing United Egg Producers (UEP) to pledge to eliminate the practice of culling male chicks.|
|Present time||Started in Philadelphia, Pennsylvania, today THL's grassroots offices are centrally located in 11 cities throughout the United States, including Atlanta, Boston, Charlotte, Dallas, Washington, D.C., Denver, Philadelphia, San Diego, San Francisco, Seattle and South Florida. THL has grown its presence in the United States, Latin America, Japan, and the United Kingdom.|
|Year||Month and date||Event type||Details|
|2005||April 14||Founding||The Humane League is originally incorporated as The Humane League of Philadelphia, Inc., in Philadelphia, Pennsylvania.|
|2006||March||Legal||Nick Cooney, THL's founder and board member, is convicted of making terroristic threats, harassment, and criminal conspiracy. According to media reports and court documents, he threatened to kill the children of an employee of a drug company.|
|2008||David Martosko takes out an ad in the New York Times asking the question, "Why Is the Humane Society of the United States Helping a Terrorist Group Raise Money?" Another part of the ad intimates that Nicholas Cooney had "threatened the child of an employee of a pharmaceutical company that works with an animal-testing lab." Martosko claims that the Humane League of Philadelphia's alleged former association with an animal rights group, one whose members had been imprisoned under the Animal Enterprise Protection Act, has been the impetus for the campaign.|
|2009||Year-round||Financial||THL reports assets at US$85,943 and revenue at US$65,393.|
|2010||Year-round||Financial||THL reports assets at US$160,620 and revenue at US$133,925.|
|2011||Year-round||Financial||THL reports assets at US$243,958 and revenue at US$253,444.|
|2012||August||Review||The Humane League is listed as a top charity by Animal Charity Evaluators.|
|2012||Year-round||Financial||THL reports assets at US$215,782 and revenue at US$302,816.|
|2013||January||Study||THL runs a series of online advertisements to see which farm animal cruelty video was more effective at inspiring young women to want to change their diet: What Came Before by Farm Sanctuary or Farm To Fridge by Mercy For Animals. A total of 83,000 viewers are tracked. A smaller-scale comparison, reaching 19,000 viewers, includes two additional farm animal cruelty videos in the comparison: 10 Billion Lives and Meet Your Meat. As a result, What Came Before outperformed the other farm animal cruelty videos by a large margin. Young women who viewed What Came Before were 70% more likely to click to order a vegetarian starter guide than those who saw Farm To Fridge.|
|2013||Organization||The Humane League Labs is created as a unit of The Humane League. Since its creation, HLL would pioneer exploratory research on various forms of activism related to the mission of THL.|
|2013||Year-round||Outreach||THL breaks its outreach number record, leafletting more schools and young people than ever before.|
|2013||Year-round||Financial||THL’s budget is reported at US$555,000 for the year. Assets are reported at US$316,460 and revenue at US$555,275.|
|2014||January||Expansion||THL opens office in Seattle.|
|2014||December||Review||Animal Charity Evaluators publishes its first detailed review of THL. According to the review: "THL’s most impressive accomplishment for us is not through any one of their programs, but through their overall outlook and approach to advocacy. Among animal advocacy organizations, they make exceptionally strong efforts to assess their own programs and to look for and test out ways of improving them. Their success in applying these techniques to their online ads program, and their publication of their research through Humane League Labs, has shifted the outlook and programming of several larger advocacy organizations toward finding the best ways to advocate for animals."|
|2014||Year-round||Financial||THL’s budget is reported at US$968,000 for the year. Assets are reported at US$715,762, and revenue at US$968,246.|
|2015||February||Outreach||As of date, THL has been involved in at least 67 successful campaigns to convince corporations to use only non-battery cage eggs. These victories include major corporations Costco, Grupo Bimbo, Starbucks, Compass Group, and Dunkin' Donuts.|
|2015||December||Review||Animal Charity Evaluators publishes review of THL. According to the review, THL's campaigns department, which grew significantly in 2015, is expected to keep expanding.|
|2015||First three quarters||According to Animal Charity Evaluators, THL distributed 841,778 leaflets and reached 4,358 students through humane education in the first three quarters of 2015.|
|2015||Year-round||Budget||THL’s budget is reported at between US$1,300,000 and US$1,400,000 for the year.|
|2016||January||Campaign||The Humane League announces its campaign department has convinced Target, Denny’s, Campbell Soup Company, Wendy's, P.F. Chang’s, California Pizza Kitchen, Mondelez International and six other organizations to switch to cage-free eggs.|
|2016||February||Funding||THL is awarded a US$1 million grant from the Open Philanthropy Project (a spinoff of GiveWell working in collaboration with Good Ventures) for its corporate cage-free campaign. OPP expresses belief that corporate cage-free campaigns are a particularly effective method for reducing animal suffering, and that The Humane League has played an important role in the success of many of these campaigns in the past.|
|2016||February||Campaign||THL launches an aggressive national campaign against Kroger, the largest grocer in the United States. Along with their methods of online campaigning and grassroots activism, activists place bench ads outside of Kroger's headquarters in Cincinnati. As a result, the grocer responds with a policy that would free 20 million hens from cages.|
|2016||June||The Humane League Labs announce a statement of commitment to certain priorities and principles, including a commitment to improved research practices and to revising and reanalyzing their research.|
|2016||June||Expansion||THL expands its presence and begins work in the United Kingdom. Since then, THL would work with a number of leading food companies, including Tesco, Iceland, Morrisons, Whitbread, etc., to produce public policies to eliminate cages from their supply chains.|
|2016||June||Following negotiations with THL, American Capper–Volstead agricultural cooperative United Egg Producers—which represents companies that produce 95% of all eggs produced in the United States— announces it will eliminate the culling of male chicks by 2020.|
|2016||July||THL wins a major victory with a pledge by French food services company Sodexo, which announced the first global cage-free commitment in the foodservice industry. Sodexo has committed to source 100% cage-free eggs worldwide by 2025, marking a historic, global commitment that will impact animals around the world. The commitment comes after THL and its newly formed global coalition met with Sodexo’s global leadership to discuss the delivery of a global cage-free egg policy.|
|2016||July||Funding||The Open Philanthropy Project awards THL an additional grant of US$1 million for international expansion of cage-free advocacy.|
|2016||November||Funding||The Open Philanthropy Project awards THL an additional grant of US$1 million for general support.|
|2016||Late||Organization||THL launches the Open Wing Alliance (OWA), an international coalition of organizations aiming to end cage confinement practices globally.|
|2016||Year-round||Animal Charity Evaluators estimate that THL’s overall efforts spared 500 animals per dollar in 2016 (expressing this as a range from 95 to 1,700) and the main reason for the gigantic figure is the agreement with United Egg Producers to eventually introduce sexing technology which would replace the practice of grinding up live male chicks in macerators or suffocating them in bags.|
|2017||February||Event||THL hosts the inaugural Global Summit to End Cages for Open Wing Alliance members. 50 representatives from 17 member organizations and 22 countries attend and receive training, share experiences, and discuss tactics.|
|2017||April||Campaign||THL launches an aggressive national campaign demanding that restaurant chain Olive Garden commit to basic animal welfare standards for the chickens in its supply chains, after it was found that chickens raised for the chain endure some of the worst factory farm abuses.|
|2017||September||Funding||The Open Philanthropy Project awards THL a grant of US$ 2,000,000 for general support of the Open Wing Alliance to expand corporate campaigns in Europe.|
|2017||November 27||Recognition||Animal Charity Evaluator updates their charity recommendations, and announce that their newest Top Charities are Animal Equality, The Good Food Institute, and The Humane League, with GFI and THL retaining their top positions from the previous year.|
|2018||March||Demonstration||THL launches a public campaign targeting McDonald's. The campaign begins Tuesday 29 with the purchase of dozens of colorful anti-McDonald's ads—slogans including "There's nothing happy about McDonald's Happy Meals". On Wednesday 30, members of THL —including a man dress as Ronald McDonald and a person in a disfigured chicken suit— protest outside a McDonald's outlet in Chicago.|
|2018||April||Funding|| The Animal Welfare Fund distributes funds based on Animal Charity Evaluators’ recommended allocation:
33 ⅓% goes to the Humane League (grassroots education initiatives) 33 ⅓% goes to the Good Food Institute (supports animal product food alternatives) 33 ⅓% goes to Animal Equality (exposes factory farming)
|2018||May||Website|| THL launches |
|2018||August||Funding||The Open Philanthropy Project awards THL a grant of US$ 10,000,000 over 3.5 years for general support.|
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