Timeline of Spotify

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This is a timeline of Spotify.

Big picture

Time period Development summary
2006 – 2008 Early version of Spotify is on an invite only basis, although both free subscriptions and paid accounts are available.[1]
2008 < Spotify goes public. Since then, the company would announce at least sixteen funding rounds, raising over US$ 2.5 billion in cumulative funding.
2017 Paying an estimated 55% of its revenue to record labels in royalties, with additional money going to music publishers, Spotify is not a profitable company as of yet.[2]

Visual data

Funding Rounds for Spotify. Disclosed amounts. In US$ millions.

Full timeline

Year Month and date Event type Details
2006 Foundation Daniel Ek and Martin Lorentzon develop and found Spotify in Stockholm, Sweden.[1]
2008 October 7 Launch Spotify is publicly released (by invitation only) in Scandinavia, the United Kingdom, France and Spain.[3][1]
2009 February Service launch Spotify begins offering free, but limited, access to its services, starting off in the United Kingdom.[1]
2009 July 21 Spotify announces a US$ 2 million deal with IODA (Independent Online Distribution Alliance), a global sales, marketing and distribution company. The deal brings 2 million new indie tracks.[4][5][6][7]
2009 August 19 Spotify is valued at €170 million (about $242 million at the exchange rate of the time).[8]
2009 October 8 Partnership Spotify signs two-year cooperation agreement with Swedish telecommunication service provider Telia, with the purpose of launching Spotify mobile phones and new services for TV and computers.[9]
2009 November 23 Spotify extends its mobile reach with the release of an app for phones powered by the Nokia-led Symbian operating system.[10][11][12][13][14]
2009 December 22 Competition Danish telco TDC’s Play service, which provides unlimited music downloads for its broadband and mobile customers, extednds offering to include unlimited streaming, in a move regarded as preemptive strike against Spotify.[15]
2010 February 17 Spotify CEO Daniek Ek says that the average user has 15,000 tracks in collection, a way superior figure than the average PC user, who has about 500 tracks on their drives. Ek also claims that Spotify users have so far created over 100 million playlists.[16][17]
2010 February 23 Investment Spotify takes a €11,600,000 investment from San Francisco-based venture capital firm Founders Fund, with managing partner Sean Parker leading the round.[18][19][20][21][22]
2010 May 17 Product Spotify announces two different accounts; Premium and Unlimited.[1]
2010 September 1 Award Spotify receives the World Economic Forum's Technology Pioneer award for 2011.[1]
2010 October 29 Wired reports that Spotify makes more money for labels in Sweden than any other retailer "online or off".[23]
2011 June 17 Funding Spotify reports having received another US$ 100 million of funding. This would be used to support the service launch in the United States.[1]
2011 July 14 International expansion Spotify launches in the United States.[1][24][25][26][27]
2011 July 17 Funding Spotify secures US$ 100 million in funding and is valued at US$ 1 billion.[1]
2011 December 31 Financial Spotify financials concludes year with a loss of nearly $60 million on revenues of $244 million.[28]
2013 January 4 Spotify discontinues offering new music download purchases to its users.[29]
2013 May 2 Acquisition Spotify acquires Swedish startup Tunigo, with the purpose of regaining staff that could improve song discovery.[30][31][32][33][34]
2013 October 7 On the fifth anniversary of its launch, Spotify makes more than 20 million songs available to 24 million users in 32 territories.[3]
2013 December 3 Website Spotify launches website Spotify for Artists, which explains its business model and revenue data, in an effort to engage artists and calm fears that streaming services are bad for musicians.[35][36][37][38][39]
2014 March Product Spotify introduces new, discounted Premium subscription tier for active students in the United States. Students enrolled in a university can pay half-price, from US$9.99 to US$4.99, for a Premium subscription.[40]
2014 March 5 Acquisition Spotify acquires music tech company The Echo Nest, in a deal aimed at allowing to utilize the music intelligence platform's widely used algorithms to enhance user experience and music discovery for Spotify users.[41][42][43][44][45][46]
2014 October 20 Product Spotify introduces its Family subscription, connecting up to five family members for a shared Premium subscription.[47][48][49][50][51]
2015 June 23 Acquisition Spotify acquires Seed Scientific, an analytics firm specialized in devising algorithms to understand information for commercial, public, and social sector clients.[41][52][53][54][55][56]
2016 January 19 Acquisition Spotify acquires two companies on the same day, Dublin-based music discovery startup Soundwave and Cord Project, a startup having previously built a variety of audio messaging apps.[41][57][58][59][60][61]
2016 April 26 Acquisition Spotify acquires San Francisco-based startup Crowd Album, a service that aggregates photos and videos taken at music events and shares to social media.[41][62][63][64][65][66]
2016 May 23 Upgrade Spotify Family is upgraded, letting up to six people share a subscription and reducing the price.[67][68][69][70][71]
2016 November 1 Acquisition Spotify acquires Preact, a cloud-based platform and service developed for companies that operate on subscription models; with the purpose of acquiring new subscribers and retaining current customers.[41][72][73][74][75][76]
2017 March 6 Acquisition Spotify acquires United Kingdom–based startup Sonalytic, a company having developed an audio detection technology that can identify songs, mixed content and audio clips, as well as track copyright-protected material, and aid in music discovery.[41][77][78][79][80][81]
2017 March 26 Acquisition Spotify acquires content recommendation service MightyTv, with the purpose of expanding its marketing and advertising.[41][82][83][84][85][86]
2017 April 19 International expansion Spotify discounted Premium subscription for active students is expanded to 33 more countries, namely Austria, Australia, Belgium, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Ecuador, Estonia, Finland, France, Greece, Hong Kong, Hungary, Indonesia, Ireland, Italy, Japan, Lithuania, Latvia, Mexico, Netherlands, New Zealand, Philippines, Portugal, Singapore, Spain, Switzerland and Turkey.[87][88][89][90][91]
2017 April 25 Acquisition Spotify acquires Brooklyn-based startup Mediachain Labs, with the purpose of using its blockchain technology in order to establish timestamps and data regarding ownership within a specific media asset.[41][92][93][94][95][96]
2017 May 16 Acquisition Spotify acquires Paris-based startup Niland, with the purpose of making use of its API-based product focused on providing more accurate search and recommendation options for music.[41][97][98][99][100][101]
2017 October 13 Spotify pays 75% more than YouTube on free streams and 515% more on paid streams.[102][103][104]

Meta information on the timeline

How the timeline was built

The initial version of the timeline was written by User:Sebastian.

Funding information for this timeline is available.

What the timeline is still missing

Timeline update strategy

See also

External links

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 "Spotify". nethosting.com. Retrieved 11 October 2017. 
  2. ↑ Plummer, Robert. "The clock is ticking for Spotify". bbc.com. Retrieved 14 October 2017. 
  3. ↑ 3.0 3.1 Lynskey, Dorian. "Is Daniel Ek, Spotify founder, going to save the music industry … or destroy it?". theguardian.com. Retrieved 14 October 2017. 
  4. ↑ yiannopoulos, milo. "Spotify strikes deal with IODA, adds 2 million more tracks". techcrunch.com. Retrieved 11 October 2017. 
  5. ↑ "Spotify and IODA ink deal". spotify.com. Retrieved 11 October 2017. 
  6. ↑ "Spotify adds 2m tracks with IODA music deal". campaignlive.com. Retrieved 11 October 2017. 
  7. ↑ "Spotify skriver nytt musikavtal". resume.se. Retrieved 11 October 2017. 
  8. ↑ Arrington, Michael. "Confirmed: Spotify Now Valued At €170 million". techcrunch.com. Retrieved 15 October 2017. 
  9. ↑ "There is no escape! Telco to bring Spotify mobiles & TVs to the Swedes". techcrunch.com. Retrieved 15 October 2017. 
  10. ↑ "Spotify lands on Symbian phones from Nokia, Sony Ericsson and Samsung". techcrunch.com. Retrieved 15 October 2017. 
  11. ↑ "Spotify for Nokia and more". spotify.com. Retrieved 15 October 2017. 
  12. ↑ Puerto, Kote. "Spotify listo para descarga en Symbian". xatakamovil.com. Retrieved 15 October 2017. 
  13. ↑ Schroeder, Stan. "Spotify Now Works on Symbian Smartphones". mashable.com. Retrieved 15 October 2017. 
  14. ↑ Elliott, Amy-Mae. "Spotify announces Symbian app". pocket-lint.com. Retrieved 15 October 2017. 
  15. ↑ O'Hear, Steve. "Danish telco launches preemptive strike against Spotify". techcrunch.com. Retrieved 15 October 2017. 
  16. ↑ Wauters, Robin. "The Average Spotify User Has 15,000 Tracks In Collection, CEO Daniel Ek Says". techcrunch.com. Retrieved 15 October 2017. 
  17. ↑ Peoples, Glenn. "Business Matters: Spotify, MOG, Shazam, BTjunkie and More". billboard.com. Retrieved 15 October 2017. 
  18. ↑ Arrington, Michael. "Sources: Spotify Takes Investment From Sean Parker At Founders Fund". techcrunch.com. Retrieved 15 October 2017. 
  19. ↑ Saint, Nick. "Spotify Picks Up "Substantial" Investment From Founders Fund". businessinsider.com. Retrieved 15 October 2017. 
  20. ↑ Malik, Om. "More Details About Spotify's New Money". gigaom.com. Retrieved 15 October 2017. 
  21. ↑ Stonehem, Bill. Spotify for Seniors: An Easy Guide the Best Features. 
  22. ↑ "Funding Rounds". crunchbase.com. Retrieved 15 October 2017. 
  23. ↑ Geere, Duncan (29 October 2010). "Spotify now top-tier music revenue source in Sweden". Wired. Condé Nast. Archived from the original on 30 October 2010. Retrieved 13 October 2017. 
  24. ↑ Ek, Daniel. "Hello America. Spotify here.". spotify.com. Retrieved 12 October 2017. 
  25. ↑ Sorrel, Charlie. "Spotify Launches in the U.S at Last". wired.com. Retrieved 12 October 2017. 
  26. ↑ Reisinger, Don. "Spotify (finally) launches in the U.S.". cnet.com. Retrieved 12 October 2017. 
  27. ↑ "Spotify launches US streaming music service". bbc.com. Retrieved 12 October 2017. 
  28. ↑ Eldon, Eric. "Spotify Is Having A Good 2012: Revenues Could Reach $500M As It Expands The Digital Music Market". techcrunch.com. Retrieved 14 October 2017. 
  29. ↑ Brian, Matt. "Spotify is no longer offering new music download purchases to its users". thenextweb.com. Retrieved 14 October 2017. 
  30. ↑ Etherington, Darrell. "Spotify Acquires Music Discovery App Tunigo, A Spotify-Powered Songza Competitor". techcrunch.com. Retrieved 12 October 2017. 
  31. ↑ Ludwig, Sean. "Spotify acquires music discovery & playlist app Tunigo". venturebeat.com. Retrieved 12 October 2017. 
  32. ↑ Scott, Cameron. "Spotify Acquires Tunigo Discovery App". adweek.com. Retrieved 12 October 2017. 
  33. ↑ Peoples, Glenn. "Spotify Acquires Music Discovery Service Tunigo". billboard.com. Retrieved 12 October 2017. 
  34. ↑ "Spotify Takes a Page From the Twitter Playbook, Buys Music Discovery App Tunigo". allthingsd.com. Retrieved 12 October 2017. 
  35. ↑ "Spotify Demystifies Its Business Model, Sort Of—But Disgruntled Artists May Not Care". readwrite.com. Retrieved 12 October 2017. 
  36. ↑ Pegoraro, Rob. "Spotify Tries A Little Transparency". project-disco.org. Retrieved 12 October 2017. 
  37. ↑ "Spotify reveals artists earn $0.007 per stream". bbc.com. Retrieved 12 October 2017. 
  38. ↑ Souppouris, Aaron. "Spotify tries to shed its 'bad for musicians' image with artist analytics". theverge.com. Retrieved 12 October 2017. 
  39. ↑ "Spotify s'explique sur la rémunération des artistes". telerama.fr. Retrieved 12 October 2017. 
  40. ↑ "Spotify Slashes Subscription Prices for College Students". mashable.com. Retrieved 12 October 2017. 
  41. ↑ 41.0 41.1 41.2 41.3 41.4 41.5 41.6 41.7 41.8 "Spotify > Acquisitions". crunchbase.com. Retrieved 12 October 2017. 
  42. ↑ Lunden, Ingrid. "Spotify Acquired Music Tech Company The Echo Nest In A $100M Deal". techcrunch.com. Retrieved 12 October 2017. 
  43. ↑ Etherington, Darrell. "Spotify Acquires The Echo Nest, Gaining Control Of The Music DNA Company That Powers Its Rivals". techcrunch.com. Retrieved 12 October 2017. 
  44. ↑ "Spotify Acquires The Echo Nest". spotify.com. Retrieved 12 October 2017. 
  45. ↑ Hern, Alex. "Spotify acquires music data firm The Echo Nest". theguardian.com. Retrieved 12 October 2017. 
  46. ↑ "Spotify Acquires the Echo Nest". billboard.com. Retrieved 12 October 2017. 
  47. ↑ Warren, Tom. "Spotify Family lets you share a subscription from $14.99 per month". theverge.com. Retrieved 12 October 2017. 
  48. ↑ O'Hear, Steve. "Spotify Introduces Family Plan, Starting At $14.99 Per Month For Two Members". techcrunch.com. Retrieved 12 October 2017. 
  49. ↑ "Spotify launches cheaper family subscriptions". mirror.co.uk. Retrieved 12 October 2017. 
  50. ↑ Johnston, Casey. "Spotify adds family plans with independent profiles". arstechnica.com. Retrieved 12 October 2017. 
  51. ↑ Dent, Steve. "Spotify finally has subscription sharing for an extra $5 per user". engadget.com. Retrieved 12 October 2017. 
  52. ↑ Constine, Josh. "Spotify Buys Beats' Analytics Provider Seed Scientific". techcrunch.com. Retrieved 12 October 2017. 
  53. ↑ Novet, Jordan. "Spotify acquires Seed Scientific, a data science consulting firm". venturebeat.com. Retrieved 12 October 2017. 
  54. ↑ Vanian, Jonathan. "Why Spotify just bought a data science startup". fortune.com. Retrieved 12 October 2017. 
  55. ↑ Dove, Jackie. "Spotify acquires analytics firm Seed Scientific that formerly served Beats Music". thenextweb.com. Retrieved 12 October 2017. 
  56. ↑ "Spotify Acquires Beats' Analytics Provider Seed Scientific". hypebot.com. Retrieved 12 October 2017. 
  57. ↑ Kokalitcheva, Kia. "How Spotify Is Turning Music Streaming Into a Social Experience". fortune.com. Retrieved 12 October 2017. 
  58. ↑ "Spotify acquires Cord Project and Soundwave". spotify.com. Retrieved 12 October 2017. 
  59. ↑ Roettgers, Janko. "Spotify Acquires Cord Project and Soundwave to Grow Product Team". variety.com. Retrieved 12 October 2017. 
  60. ↑ Ewing, Adam. "Spotify Buys Music Social Network Apps Soundwave, Cord Project". bloomberg.com. Retrieved 12 October 2017. 
  61. ↑ Schroeder, Stan. "Spotify acquires two startups that could help it become more social". mashable.com. Retrieved 12 October 2017. 
  62. ↑ McIntyre, Hugh. "Spotify Acquires Photo Startup CrowdAlbum". forbes.com. Retrieved 12 October 2017. 
  63. ↑ "Spotify acquires CrowdAlbum". spotify.com. Retrieved 12 October 2017. 
  64. ↑ Peoples, Glenn. "Spotify Acquires CrowdAlbum, An Aggregator of Social Data From Live Events". billboard.com. Retrieved 12 October 2017. 
  65. ↑ Lunden, Ingrid. "Spotify buys photo aggregator CrowdAlbum to build more marketing tools for artists". techcrunch.com. Retrieved 12 October 2017. 
  66. ↑ Shead, Sam. "Spotify has acquired a San Francisco startup that creates concert photo albums for artists". businessinsider.com. Retrieved 12 October 2017. 
  67. ↑ Arrington, Michael. "Spotify Closing New Financing At €200 Million Valuation; Music Labels Already Shareholders". techcrunch.com. Retrieved 12 October 2017. 
  68. ↑ Heath, Alex. "If you have 5 friends, there's now a way to get Spotify for just $2.50 per month". businessinsider.com. Retrieved 12 October 2017. 
  69. ↑ Grunin, Lori. "Spotify family plan drops to $15 per month for up to 6 people". cnet.com. Retrieved 12 October 2017. 
  70. ↑ Sawers, Paul. "Spotify's Family Plan now lets 6 people stream songs for $15 a month — the same as Apple and Google". venturebeat.com. Retrieved 12 October 2017. 
  71. ↑ "Spotify Family - Now $19.99/Month for up to 6 People". cheapies.nz. Retrieved 12 October 2017. 
  72. ↑ Lunden, Ingrid. "Spotify acquires Preact to fuel its subscription business". techcrunch.com. Retrieved 12 October 2017. 
  73. ↑ "Spotify acquires Preact". spotify.com. Retrieved 12 October 2017. 
  74. ↑ Sawers, Paul. "Spotify acquires Preact, a startup that helps companies acquire and retain subscribers". venturebeat.com. Retrieved 12 October 2017. 
  75. ↑ Rys, Dan. "Spotify Acquires Subscriber Analytics Firm Preact". billboard.com. Retrieved 12 October 2017. 
  76. ↑ Loeb, Steven. "Spotify acquires customer success company Preact". vator.tv. Retrieved 12 October 2017. 
  77. ↑ Perez, Sarah. "Spotify acquires audio detection startup Sonalytic". techcrunch.com. Retrieved 12 October 2017. 
  78. ↑ "Spotify acquires Sonalytic". spotify.com. Retrieved 12 October 2017. 
  79. ↑ McIntyre, Hugh. "Spotify Has Acquired U.K. Music Startup Sonalytic". forbes.com. Retrieved 12 October 2017. 
  80. ↑ "Spotify acquires UK startup Sonalytic to help improve publishing data". musicbusinessworldwide.com. Retrieved 12 October 2017. 
  81. ↑ "Spotify Acquires Audio Detection Startup Sonalytic To Improve Publishing Data". hypebot.com. Retrieved 12 October 2017. 
  82. ↑ "Spotify acquires MightyTV; Ad tech veteran Brian Adams joins the band". spotify.com. Retrieved 13 October 2017. 
  83. ↑ Lunden, Ingrid. "Spotify acquires content recommendation startup MightyTV". techcrunch.com. Retrieved 13 October 2017. 
  84. ↑ O'Reilly, Lara. "Spotify has acquired video discovery startup MightyTV — a sign it's about to go big on ad tech". businessinsider.com. Retrieved 13 October 2017. 
  85. ↑ McIntyre, Hugh. "Spotify Has Acquired Television-Focused Startup MightyTV". forbes.com. Retrieved 13 October 2017. 
  86. ↑ Sawers, Paul. "Spotify acquires and shutters MightyTV, a content recommendation startup founded by Admeld's Brian Adams". venturebeat.com. Retrieved 13 October 2017. 
  87. ↑ Dalton, Andrew. "Spotify's half-price plan for students comes to 33 more countries". engadget.com. Retrieved 12 October 2017. 
  88. ↑ MILLER, PAUL. "How students can get cheaper Spotify". northernstar.com.au. Retrieved 12 October 2017. 
  89. ↑ Garun, Natt. "Spotify expands its student discount program to 33 more countries". theverge.com. Retrieved 12 October 2017. 
  90. ↑ "Students in 33 more countries can now get half-price Spotify subscriptions". mashable.com. Retrieved 12 October 2017. 
  91. ↑ Lancaster, Luke. "Students can now pick up Spotify Premium for half price". cnet.com. Retrieved 12 October 2017. 
  92. ↑ Perez, Sarah. "Spotify acquires blockchain startup Mediachain to solve music's attribution problem". techcrunch.com. Retrieved 13 October 2017. 
  93. ↑ McIntyre, Hugh. "Spotify Has Acquired Blockchain Startup Mediachain". forbes.com. Retrieved 13 October 2017. 
  94. ↑ Sawers, Paul. "Spotify acquires Mediachain to develop blockchain technology that matches royalties with rightsholders". venturebeat.com. Retrieved 13 October 2017. 
  95. ↑ "Spotify acquires Mediachain Labs". spotify.com. Retrieved 13 October 2017. 
  96. ↑ Rath, Julien. "Spotify acquired blockchain startup Mediachain". businessinsider.com. Retrieved 13 October 2017. 
  97. ↑ Russell, Jon. "Spotify buys AI startup Niland to develop its music personalization and recommendations". techcrunch.com. Retrieved 13 October 2017. 
  98. ↑ Novet, Jordan. "Spotify just bought an AI startup to help it stay ahead of Apple Music". cnbc.com. Retrieved 13 October 2017. 
  99. ↑ McIntyre, Hugh. "Spotify Has Acquired Machine-Learning Startup Niland". forbes.com. Retrieved 13 October 2017. 
  100. ↑ Chang, Lulu. "Spotify acquires yet another company — Paris-based AI company Niland". digitaltrends.com. Retrieved 13 October 2017. 
  101. ↑ Miller, Chance. "Spotify acquires music AI startup Niland as it looks to improve music discovery". 9to5mac.com. Retrieved 13 October 2017. 
  102. ↑ "Free Streams On Spotify Pay 75% More Than YouTube, Paid Streams Pay 515% More". hypebot.com. Retrieved 14 October 2017. 
  103. ↑ "Spotify Pays 75% More Than YouTube on Free Streams; 515% More on Paid Streams". det0nator.com. Retrieved 14 October 2017. 
  104. ↑ "Solutions To Close The YouTube Value Gap". hypebot.com. Retrieved 14 October 2017. 
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