Timeline of Spotify

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This is a timeline of Spotify, a music, podcast, and video streaming service.

Big picture

Time period Development summary
2006 – 2008 Early version of Spotify is on an invite only basis, although both free subscriptions and paid accounts are available.[1]
2008 < Spotify goes public. Since then, the company would announce at least sixteen funding rounds, raising over US$ 2.5 billion in cumulative funding.
2011 Spotify launches in the United States. The same year, the startup is valued at US$1 billion.
2017 Spotify reaches 140 million active users.[2] Paying an estimated 55% of its revenue to record labels in royalties, with additional money going to music publishers, Spotify is not a profitable company as of yet.[3]

Visual data

Funding Rounds for Spotify. Disclosed amounts. In US$ millions.

Full timeline

Year Month and date Event type Details
2006 Foundation Daniel Ek and Martin Lorentzon develop and found Spotify in Stockholm, Sweden.[1]
2008 October 7 Launch Spotify is publicly released (by invitation only) in Scandinavia, the United Kingdom, France and Spain.[4][1]
2009 February Service launch Spotify begins offering free, but limited, access to its services, starting off in the United Kingdom.[1]
2009 July 21 Spotify announces a US$ 2 million deal with IODA (Independent Online Distribution Alliance), a global sales, marketing and distribution company. The deal brings 2 million new indie tracks.[5][6][7][8]
2009 August 19 Spotify is valued at €170 million (about $242 million at the exchange rate of the time).[9]
2009 October 8 Partnership Spotify signs two-year cooperation agreement with Swedish telecommunication service provider Telia, with the purpose of launching Spotify mobile phones and new services for TV and computers.[10]
2009 November 23 Spotify extends its mobile reach with the release of an app for phones powered by the Nokia-led Symbian operating system.[11][12][13][14][15]
2009 December 22 Competition Danish telco TDC’s Play service, which provides unlimited music downloads for its broadband and mobile customers, extednds offering to include unlimited streaming, in a move regarded as preemptive strike against Spotify.[16]
2010 February 17 Spotify CEO Daniek Ek says that the average user has 15,000 tracks in collection, a way superior figure than the average PC user, who has about 500 tracks on their drives. Ek also claims that Spotify users have so far created over 100 million playlists.[17][18]
2010 February 23 Investment Spotify takes a €11,600,000 investment from San Francisco-based venture capital firm Founders Fund, with managing partner Sean Parker leading the round.[19][20][21][22][23]
2010 May 17 Product Spotify announces two different accounts; Premium and Unlimited.[1]
2010 September 1 Award Spotify receives the World Economic Forum's Technology Pioneer award for 2011. The WEF announces the company as a Technology Pioneer.[1][24]
2010 October 29 Wired reports that Spotify makes more money for labels in Sweden than any other retailer "online or off".[25]
2011 April 11 Spotify limits free listening, most likely in preparation for its launch in the United States.[26]
2011 May 25 Partnership Spotify and Facebook formalize their relationship with a feature for Facebook users in countries where Spotify is already available. The tool would make possible for users to set up listening rooms where Facebook users can listen to the same music together at the same time and chat about it.[26][27][28][29]
2011 June 17 Funding Spotify reports having received another US$ 100 million of funding. This would be used to support the service launch in the United States.[1]
2011 July 14 International expansion Spotify launches in the United States.[1][30][31][32][33]
2011 July 17 Funding Spotify secures US$ 100 million in funding and is valued at US$ 1 billion.[1][34]
2011 August 31 Spotify opens up its code to iOS developers, with big implications for music on the iPhone, iPod Touch, and iPad. This allows developers build Apple iOS apps that play anything from Spotify’s entire 15-million-song-plus music catalog, with support for full-track streaming, playlists, search, and so on.[26][35]
2011 November 30 Spotify officially becomes a music platform, and launches its first round of apps that run within the desktop version.[26]
2011 December 2 Spotify unveils a “preview version“ of its app-running desktop client, which rolls out to all users shortly thereafter.[26]
2011 December 31 Financial Spotify financials concludes year with a loss of nearly $60 million on revenues of $244 million.[36]
2012 February 27 Spotify throws its own “Music Hack Weekends“ to attract more app developers.[26][37]
2012 March Statistics Spotify announces that its app users listened to 1,500 years of music in three months. The company also unveils 10 million active users total, with 3 million of them paying for the service — a so-called “conversion rate” of 30 percent. As for specific Spotify apps, Soundrop’s app generated 15 million plays, TuneWiki’s app led to over 100,000 edits of its lyrics by Spotify users, and MoodAgent’s app resulted in the creation of an extra 3.5 million playlists per week.[38]
2013 January 4 Spotify discontinues offering new music download purchases to its users.[39]
2013 May 2 Acquisition Spotify acquires Swedish startup Tunigo, with the purpose of regaining staff that could improve song discovery.[40][41][42][43][44]
2013 October 7 On the fifth anniversary of its launch, Spotify makes more than 20 million songs available to 24 million users in 32 territories.[4]
2013 December 3 Website Spotify launches website Spotify for Artists, which explains its business model and revenue data, in an effort to engage artists and calm fears that streaming services are bad for musicians.[45][46][47][48][49]
2014 March Product Spotify introduces new, discounted Premium subscription tier for active students in the United States. Students enrolled in a university can pay half-price, from US$9.99 to US$4.99, for a Premium subscription.[50]
2014 March 5 Acquisition Spotify acquires music tech company The Echo Nest, in a deal aimed at allowing to utilize the music intelligence platform's widely used algorithms to enhance user experience and music discovery for Spotify users.[51][52][53][54][55][56]
2014 October 20 Product Spotify introduces its Family subscription, connecting up to five family members for a shared Premium subscription.[57][58][59][60][61]
2015 June 23 Acquisition Spotify acquires Seed Scientific, an analytics firm specialized in devising algorithms to understand information for commercial, public, and social sector clients.[51][62][63][64][65][66]
2015 Year round Spotify losses US$241.6 million, whit sales reported at US$2.014 billion.[2]
2016 January 19 Acquisition Spotify acquires two companies on the same day, Dublin-based music discovery startup Soundwave and Cord Project, a startup having previously built a variety of audio messaging apps.[51][67][68][69][70][71]
2016 April 26 Acquisition Spotify acquires San Francisco-based startup Crowd Album, a service that aggregates photos and videos taken at music events and shares to social media.[51][72][73][74][75][76]
2016 May 23 Upgrade Spotify Family is upgraded, letting up to six people share a subscription and reducing the price.[77][78][79][80][81]
2016 November 1 Acquisition Spotify acquires Preact, a cloud-based platform and service developed for companies that operate on subscription models; with the purpose of acquiring new subscribers and retaining current customers.[51][82][83][84][85][86]
2016 Year round Spotify announces losses at US$581.4 million and revenues at US$3.064 billion.[2]
2017 March 6 Acquisition Spotify acquires United Kingdom–based startup Sonalytic, a company having developed an audio detection technology that can identify songs, mixed content and audio clips, as well as track copyright-protected material, and aid in music discovery.[51][87][88][89][90][91]
2017 March 26 Acquisition Spotify acquires content recommendation service MightyTv, with the purpose of expanding its marketing and advertising.[51][92][93][94][95][96]
2017 April 19 International expansion Spotify discounted Premium subscription for active students is expanded to 33 more countries, namely Austria, Australia, Belgium, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Ecuador, Estonia, Finland, France, Greece, Hong Kong, Hungary, Indonesia, Ireland, Italy, Japan, Lithuania, Latvia, Mexico, Netherlands, New Zealand, Philippines, Portugal, Singapore, Spain, Switzerland and Turkey.[97][98][99][100][101]
2017 April 25 Acquisition Spotify acquires Brooklyn-based startup Mediachain Labs, with the purpose of using its blockchain technology in order to establish timestamps and data regarding ownership within a specific media asset.[51][102][103][104][105][106]
2017 May 16 Acquisition Spotify acquires Paris-based startup Niland, with the purpose of making use of its API-based product focused on providing more accurate search and recommendation options for music.[51][107][108][109][110][111]
2017 June 15 Spotify announces 140 million active users.[2]
2017 October 13 In Data sampled for August in the United States, GoDigital finds that Spotify has an ad supported eCPM ("effective cost per mille") of US$2.11 and a paid subscription eCPM (revenue/1000 streams) of US$6.19. This makes Spotify pay 75% more than YouTube on free streams and 515% more on paid streams.[112][113][114]

Meta information on the timeline

How the timeline was built

The initial version of the timeline was written by User:Sebastian.

Funding information for this timeline is available.

What the timeline is still missing

Timeline update strategy

See also

External links

References

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