Timeline of The Humane League

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This is a timeline of The Humane League, an international farm animal protection organization.

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Year Month and date Event type Details
2005 The Humane League is founded in Philadelphia.[1]
2012 August Review The Humane League is listed as a top charity by Animal Charity Evaluators.
2013 January Study THL runs a series of online advertisements to see which farm animal cruelty video was more effective at inspiring young women to want to change their diet: What Came Before or Farm To Fridge. A total of 83,000 viewers are tracked. A smaller-scale comparison, reaching 19,000 viewers, includes two additional farm animal cruelty videos in the comparison: 10 Billion Lives and Meet Your Meat. As a result, What Came Before outperformed the other farm animal cruelty videos by a large margin. Young women who viewed What Came Before were 70% more likely to click to order a vegetarian starter guide than those who saw Farm To Fridge.[2][3]
2013 Organization The Humane League Labs is created as a unit of The Humane League. Since its creation, HLL would pioneer exploratory research on various forms of activism related to the mission of THL.[1]
2014 January Branch THL opens office in Seattle.[4]
2014 December Animal Charity Evaluators publishes its first detailed review of THL. According to the review: "THL’s most impressive accomplishment for us is not through any one of their programs, but through their overall outlook and approach to advocacy. Among animal advocacy organizations, they make exceptionally strong efforts to assess their own programs and to look for and test out ways of improving them. Their success in applying these techniques to their online ads program, and their publication of their research through Humane League Labs, has shifted the outlook and programming of several larger advocacy organizations toward finding the best ways to advocate for animals."[5]
2015 December Review Animal Charity Evaluators publishes review of THL. According to the review:
2016 January Campaign The Humane League announces its campaign department has convinced Target, Denny’s, Campbell Soup Company, Wendy's, P.F. Chang’s, California Pizza Kitchen, Mondelez International and six other organizations to switch to cage-free eggs.[6]
2016 February Grant THL is awarded a US$1 million grant from the Open Philanthropy Project (a spinoff of GiveWell working in collaboration with Good Ventures) for its corporate cage-free campaign.
2016 February Campaign THL launches an aggressive national campaign against Kroger, the largest grocer in the United States. Along with their methods of online campaigning and grassroots activism, activists place bench ads outside of Kroger's headquarters in Cincinnati. As a result, the grocer responds with a policy that would free 20 million hens from cages.[7]
2016 June The Humane League Labs announce a statement of commitment to certain priorities and principles aimed at guiding HL's research.[1]
2016 July Grant THL is awarded additional grant of US$1 million for international expansion of cage-free advocacy.
2017 December Animal Charity Evaluator updates their charity recommendations, and announce that their newest Top Charities are Animal Equality, The Good Food Institute, and The Humane League, with GFI and THL retaining their top positions from the previous year.[8]
2018 March Demonstration THL launches a public campaign targeting McDonald's. The campaign begins Tuesday 29 with the purchase of dozens of colorful anti-McDonald's ads—slogans including "There's nothing happy about McDonald's Happy Meals". On Wednesday 30, members of THL —including a man dress as Ronald McDonald and a person in a disfigured chicken suit— protest outside a McDonald's outlet in Chicago.[9]
2018 May Website THL launches eatingveg.org, a site containing food recipes and information about why switching to a plant-based diet, with aims at inspiring people to make more compassionate food choices.[10]

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The initial version of the timeline was written by FIXME.

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See also

External links

References

  1. ↑ 1.0 1.1 1.2 "Humane League Labs". humaneleaguelabs.org. Retrieved 3 July 2018. 
  2. ↑ "Report: Which factory farming video is more effective?". humaneleaguelabs.org. Retrieved 19 July 2018. 
  3. ↑ "Which factory farming video is more effective?". talk.eco. Retrieved 19 July 2018. 
  4. ↑ "NEW NW ADVOCATE FOR ANIMALS – AN INTERVIEW WITH RACHEL HUFF-WAGENBORG". vegofwa.org. Retrieved 19 July 2018. 
  5. ↑ "December 2014 The Humane League Review". Animal Charity Evaluators. December 1, 2014. Retrieved 19 July 2018. 
  6. ↑ "The Humane League fights factory farming". huntnewsnu.com. Retrieved 19 July 2018. 
  7. ↑ "JOIN THE HUMANE LEAGUE IN CELEBRATING 2016'S FIRST QUARTER!". blog.thehumaneleague.org. Retrieved 19 July 2018. 
  8. ↑ "UPDATED CHARITY RECOMMENDATIONS: DECEMBER 2017". animalcharityevaluators.org. Retrieved 19 July 2018. 
  9. ↑ "Not-so-happy meals: animal rights group takes on McDonald's in Chicago streets". chicagoreader.com. Retrieved 19 July 2018. 
  10. ↑ "WE JUST LAUNCHED A NEW FOOD-FOCUSED RESOURCE FOR YOU: EATINGVEG.ORG". blog.thehumaneleague.org. Retrieved 3 July 2018. 
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