Timeline of Uber

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The content on this page is forked from the English Wikipedia page entitled "Timeline of Uber". The original page still exists at Timeline of Uber. The common ancestor is a revision dated March 12, 2017. The original content was released under the Creative Commons Attribution/Share-Alike License (CC-BY-SA), so this page inherits this license. This page has been edited significantly on the Timelines Wiki after forking and may differ significantly from the current version on Wikipedia.

This is a timeline of the American company Uber, a transportation network company, which offers a variety of transportation and logistics services, and is an early example of the rise of the on-demand economy.

Big picture

Time period Key developments at Uber
2009–2010 Uber focuses mostly on the San Francisco Bay Area
2011 Uber starts its national expansion.
2012–2013 Uber starts its international expansion.
2014 Uber continues its international expansion and starts offering logistic services (like courier package delivery). It changes its tagline from "Everyone's private driver" to the much broader "Where lifestyle meets logistics".
late 2014, 2015 As Uber's recognition grows, the company starts to face increasing pressure from regulators, both in the United States and in India.
2015 Uber announces a major investment in self-driving cars.
2015 Uber doubles down on its efforts to attain market dominance in India (against dominant player Ola Cabs), China (against Didi Kuaidi, an entity formed by a merger of Didi Dache and Kuaidi Dache), and South-East Asia (against GrabTaxi). In response, the dominant players raise huge sums of money to keep Uber at bay, and announce strategic partnerships of various sorts, with the most recent one being a partnership between Ola Cabs, Didi Kuaidi, GrabTaxi, and Lyft, the runner-up to Uber in the United States.
2016 Uber concedes defeat in China, and doubles down on its self-driving car work, UberEATS, and continued geographical expansion in other regions.
2017 This is a rocky year for Uber, as it is beset by a number of controversies (related to activities in previous years). Some controversies center around the work culture, specifically the way it handles sexual harassment. Others center around secret programs to evade government regulators (Greyball), competitor monitoring (Hell, to track Lyft drivers), and user fingerprinting in the app combined with geo-fencing to evade detection (leading to a conflict with Apple). Uber subsidiary Otto also faces accusations of intellectual property theft from Waymo, formerly the Google self-driving car project.
The controversies lead to a series of high-profile departures from Uber, culminating in the resignation of CEO Travis Kalanick. New CEO Dara Khosrowshahi takes a more measured, fiscally prudent approach and targets an IPO in the next 18 to 36 months.
2018 Uber increases its total bookings to US$50 billion, up 45% from 2017. Net revenue reaches U$11.3 billion, a 43% increase.[1] However, Uber growth slows in the year, and reports an adjusted loss of $768 million In the fourth quarter the year.[2][3]
2019 Uber files its Initial public offering.

Numerical and visual data

Google Scholar

The following table summarizes per-year mentions on Google Scholar as of November 6, 2021.

Year Uber
2012 57,200
2013 74,600
2014 45,700
2015 56,400
2016 71,500
2017 82,000
2018 90,700
2019 91,900
2020 81,000
Uber gscho.png

Google Trends

The chart below shows Google Trends data for Uber Technologies Inc (Technology company), from March 2009 to April 2021, when the screenshot was taken. Interest is also ranked by country and displayed on world map.[4]

Uber Technologies Inc gt.png


Google Ngram Viewer

The chart below shows Google Ngram Viewer data for Uber Technologies, from 2009 to 2019.[5]

Uber Technologies ngram.png

Wikipedia Views

The chart below shows pageviews of the English Wikipedia article Uber, from July 2015 to March 2021.[6]

Uber wv.png

Full timeline

Year Month and date Event type Details
2009 March Company Uber founded as UberCab.[7][8]
2010 July Company Uber goes live for the first time in San Francisco.[9]
2010 December Team Ryan Graves steps down as CEO in favor of Travis Kalanick.[10]
2011 February 14 Funding Uber announces it has raised $11 million in Series A round led by Benchmark Capital.[7][11]
2011 May National expansion Uber goes live in New York City.[12]
2011 December 5 International expansion Uber expands beyond the United States, starting by expanding into Paris, France.[13]
2011 December 7 Funding Uber announces it has raised $37 million in Series B round, including investors such as Goldman Sachs, Menlo Ventures (with Shervin Pishevar leading Menlo's investment), and Bezos Expeditions.[7][14]
2012 July 2 International expansion Uber launches in London, United Kingdom.[15]
2012 July Product Uber announces UberX, a service that uses lower-cost hybrid vehicles.[9]
2012 August Competition Lyft, a competitor to Uber, launches in San Francisco.[16]
2013 July International expansion Uber expands to Asia launches in Taiwan, starting in Taipei
2013 August 8 International expansion Uber expands to Africa, launches its first product in Johannesburg, South Africa.[17]
2013 August 23 Funding Uber confirms it has raised $258 million in Series C round at a $3.5 billion pre-money valuation, with investors including Google Ventures and TPG Growth.[7][18]
2013 August 29 International expansion Uber expands to India, launching its first product in Bangalore.[19]
2013 December Recognition USA Today names Uber its tech company of the year.[20]
2014 April 7 Product Uber launches Uber Rush in New York City, a courier service using bicycle messengers to deliver packages. This marks the beginning of Uber's transition into a logistics company.[21]
2014 June 6 Funding Uber confirms it has raised $1.2 billion in a Series D round, with a pre-money valuation of $17 billion. Key investors include BlackRock, Google Ventures, Kleiner Perkins Caufield & Byers (with partner Megan Quinn), Menlo Ventures, SherpaVentures (with partners Shervin Pishevar and Scott Stanford), Summit Partners, and Wellington Management.[7][22][23][24]
2014 July 15 International expansion Uber officially launches in China, starting with Beijing.[25]
2014 July 24 International expansion Uber officially launches in Lagos, Nigeria, expanding its presence to Western Africa.[26]
2014 August 6 Product Uber announces UberPool, which lets riders share rides based on proximity.[27]
2014 August 19 Product Uber announces a "test" for a Corner Store, which allows customers to order basic items.[28]
2014 August 26 Product Uber begins testing lunch delivery with UberFRESH in Santa Monica, California, a beach city in Los Angeles County, California.[29]
2014 October 22 - November 19 Controversy On October 22, 2014, an article by Sarah Lacy in PandoDaily was published where she sharply criticised the "asshole culture" of Uber and said she intended to delete the app from her phone.[30] On November 17, 2014, BuzzFeed editor-in-chief Ben Smith reported that Uber senior executive Emil Michael "outlined the notion of spending 'a million dollars'" to hire four top opposition researchers and four journalists. He said that team could help Uber fight back against the press by looking into "personal lives, your families". Michael was particularly focused on journalist Sarah Lacy, who accused Uber of “sexism and misogyny".[31] Lacy wrote a sharp response critical of Uber's actions.[32] The controversy was picked up by CNBC,[33] Business Insider,[34] and the New York Times Bits blog.[35] Michael Wolff, the journalist who had arranged for and invited Smith to the private dinner where the controversial remarks were made, wrote a lengthy piece about the controversy, stating that Uber executives had believed that the event was off-the-record, but that he (Wolff) had failed to communicate the information to Smith.[36]
2014 November Product UberPool launches in Paris.[37]
2014 December 2 Product UberPool launches in New York City.[38]
2014 December 4 Funding Uber confirms it has raised $1.2 billion at a $40 billion pre-money valuation in a Series E round. Key investors include Qatar Investment Authority, Valiant Capital Partners, Lone Pine Capital, New Enterprise Associates, and SherpaVentures.[7][39][40]
2014 December 8 Product Uber expands UberFRESH in some parts of the Los Angeles area to include dinner delivery during weekdays.[41][42][43]
2014 December 8 Controversy An Uber driver in Delhi allegedly rapes a passenger when driving her home late at night.[44][45]
2014 December 16 Funding Chinese search technology company Baidu announces a $600 million strategic investment in Uber, also classified as a continuation of the Series E round, thereby bringing the Series E total to $1.8 billion.[7][46]
2015 January 8 Product Uber launches Uber Cargo, which allows people to transport packages via Uber drivers. This starts in Hong Kong, and marks the transition of Uber into a logistics company.[47]
2015 January 21 Funding Uber gets $1.6 billion from Goldman Sachs in debt financing.[7][48]
2015 January 22 International expansion Uber launches its first product in East Africa, in Nairobi, Kenya.[49]
2015 February 2 Team Uber opens robotics research facility In Pittsburgh to build self-driving cars.[50] In May, Uber poaches 50 employees from Carnegie Mellon's National Robotics Engineering Center.[51]
2015 February 14 Competition Didi Dache and Kuaidi Dache, the two biggest players in the low-cost app-based taxi hailing market in China, announce a merger into Didi Kuaidi. The merged company would be significantly larger than Uber in China.[52]
2015 February 18 Funding Uber raises an additional $1 billion in its $40 billion pre-money valuation Series E, increasing the total Series E money raised to $2.8 billion (after adding the first $1.2 billion and the next $600 million raised from Baidu). The additional investors are Times Internet, Foundation Capital, and Accelerated IT Ventures.[7][53]
2015 March 3 Acquisitions Uber makes its first public acquisition, a map startup called deCarta.[54]
2015 April 15 Competition Ola Cabs, Uber's biggest rival in India, raises $400 million with the goal of growing to 200 cities by the end of the year.[55]
2015 April 28 Product UberFRESH, which launched in the Los Angeles area in August 2014, rebrands itself as UberEATS. The rebranding is linked to an effort to rapidly expand to other areas. The service is already available in New York City and Chicago and plans to expand to many other locations.[56][57]
2015 June 17 Legal California Labor Commission deems Uber drivers as employees.[58]
2015 July 15 Legal Administrative judge recommends that Uber be fined $7.3 million and suspended from operating in California.[59]
2015 July 31 Funding It is announced that Uber has completed a Series F round, raising $1 billion at a $50 billion pre-money valuation (so a $51 billion post-money valuation). Key investors are Microsoft and Bennett, Coleman, & Co, Ltd., the parent company of The Times Group, India's largest media conglomerate.[7][60][61]
2015 August 19 Funding Uber raises $100 million in private equity from the Tata Opportunities Fund, a fund of the Tata Group in India, with the goal of using the money to help it double down on its India operations.[62][63]
2015 September 7 Funding Uber confirms it has raised an additional $1.2 billion in private equity from Chinese search technology company Baidu. Baidu had previously invested $600 million in Uber as part of its Series E.[64]
2015 September 9 Competition Chinese Uber competitor Didi Kuaidi, the entity formed through the merger of Didi Dache and Kuaidi Dache, raises $3 billion to move more aggressively in its battle to maintain market dominance against Uber in China.[65]
2015 September 16 Competition Didi Kuaidi, the dominant Chinese player in China's ride-hailing market, announces a $100 million investment in Lyft, the second biggest player in the United States ride-hailing market after Uber. In addition, the companies announce a strategic partnership, where people can use the Lyft app to get rides using Didi Kuaidi in China, and vice versa.[66]
2015 October 14 Legal The Government of India proposes a legal framework for ridesharing services such as Uber and its competitor Ola Cabs. Both companies claim to welcome the new regulatory framework.[67]
2015 December 3 Funding Uber announces that it is raising $2.1 billion at a $62.5 billion valuation.[68][69]
2015 December 3 Competition Uber competitors Lyft (United States), Didi Kuaidi (China), Ola Cabs (India), and GrabTaxi (South-East Asia) (all of which have Softbank as an investor) announce a global technology and service alliance. This is widely seen as an attempt by the companies to keep Uber at bay. With the exception of Lyft (which is the runner-up to Uber in the United States), all the other companies in the partnership are market leaders in their respective regions of focus.[70][71]
2015 December 9 Product UberEATS, Uber's food delivery service, is spun off into a separate standalone app, and now offers all-day delivery in Toronto. The new app is not available for other regions.[72]
2016 January 12 Product UberPool launches in the suburbs of Boston.[73]
2016 March 1 and 15 Product On March 1, the new UberEATS app with all-day delivery luanches in Los Angeles, California.[74][75] On March 15, it launches in Chicago, Houston, and San Francisco, and announces plans to launch in a number of other US cities in the coming months.[76]
2016 April 12 International expansion Uber launches in Buenos Aires, Argentina amidst claims of illegality and taxi protests.[77]
2016 May 7–9 Local retreat On May 9, Uber and Lyft cease operations in Austin, Texas.[78][79] This is in response to a city ordinance upheld by Austin voters on May 7 that would require drivers for Uber, Lyft, and other transportation network companies to get fingerprint checks, to have their vehicles labeled, and to not pick up and drop off in certain city lanes.[80][81]
2016 May and June Product Uber announces that it is changing its app to inform riders of the price of their ride when they book it, rather than simply providing a surge multiplier. The move is prompted by the observation that UberPool users, who do see the ride price upfront, are more likely to continue using the service. Price changes triggered by destination changes will be sent to riders in real time. Changes to routes due to traffic or other reasons not under the rider's control will not result in a change to the price charged upfront. The move is not an end to surge pricing but rather a change in the way the surge pricing is communicated to customers.[82] The change, officially announced in late June, had already been rolled out at the time of announcement in several cities, and had received some commentary in May.[83]
2016 June 5 Product UberPool launches in Hyderabad, Kolkata and Mumbai.[84]
2016 June 9 Product Uber launches Scheduled Rides, a feature that allows people to book Uber anywhere between 30 minutes and 30 days in advance. Scheduled Rides is available only to UberX travelers, and is seen as a response to Lyft's introduction of a scheduled trips feature. Uber cites the needs of business travelers, including flyers, as a motivation.[85][86]
2016 June 9 Product Uber opens up the Uber RUSH API to developers. The goal of this API is to make it easy for merchants to integrate the use of Uber drivers into their delivery system. The tool has been used by select small businesses since October 2015, and the opening up to the public is to encourage more widespread adoption.[87][88][89]
2016 June 30 International expansion Uber launches in Kiev, Ukraine.[90]
2016 July 24 Local retreat Uber leaves Budapest, Hungary.[91]
2016 July 28 Legal The Chinese government issues guidelines to make ride-hailing services, such as Uber, legal in the country.[92][93]
2016 August 1 Local retreat, competition, mergers Didi Chuxing (formerly Didi Kuaidi), the dominant player in China's ridesharing market, agrees to buy Uber China, Uber's business in China.[94] The Uber brand will be retained, but Didi would “integrate the managerial and technological experience and expertise of the two teams.” Uber, which has reportedly lost $2 billion trying to make inroads in China, would therefore be able to cut its losses and focus on the rest of the Asian market.[95] Commentators speculate on the effect this would have on Lyft, Ola Cabs, and GrabTaxi, that had entered into a technology and service alliance with Didi in December 2015.[96][97]
2016 August 18 (announcement) Product, automation Uber announces plans to launch service with self-driving cars in Pittsburgh, Pennsylvania, where its robotics research facility, built with employees poached from Carnegie Mellon University in 2015, is located. The cars are modified version of the Volvo sports utility vehicle equipped with Uber's technology for self-driving. Cars will have drivers at the wheel, monitoring the vehicle, as required by law. The move is seen by commentators as the first step in Uber's ambitious goal of replacing its entire fleet with autonomous vehicles.[98][99][100]
2016 September 16 Product Uber begins mapping UK streets in an effort to identify the best pick-up and drop-off points from its own images.[101]
2016 November 2 Product, user experience Uber launches a redesigned rider app, with a simplified user flow that focuses on identifying the destination first, then shows ride options with prices, and then gives driver contact information and allows riders to make adjustments such as split fare and get more information about the destination.[102] The app also connects better with the user's current location, real-world identity, favorite places (such as work and home) and integration with services such as Foursquare and Yelp for destination-specific information, in what is seen as an attempt to pull users into spending more time in the app.[103][104]
2017 January 8 Knowledge commons Uber launches Movement, a website offering access to traffic data in regions and at granularities where data can be successfully anonymized.[105]
2017 January 28, 29 Controversy Protests against Donald Trump's immigration executive order (of January 27, 2017) occur at the John F. Kennedy International Airport in New York City. In support of the protests, the New York Taxi Worker's Alliance stops picking up passengers from the airport, resulting in a surge price for Uber. Uber announces that it will continue serving the area and temporarily suspends surge pricing. This leads to anger against Uber for failing to support the protests. The next day, Uber announces a $3 million legal defense fund for drivers affected by the executive order.[106][107][108]
2017 February 19 onward Controversy On February 19, former Uber site reliability engineer Susan J. Fowler publishes a blog post with allegations of sexual harassment she experienced at Uber, and the lack of action by the Human Resources department in response to her complaints.[109][110] The next day (February 20), the company announces an independent investigation into sexual harassment at the company.[111][112][113] Other accusations of workplace culture issues, including sexism, emerge.[114]
2017 February 21 Product, automation Uber starts picking up passengers using self-driving cars in Arizona.[115][116]
2017 February 23 Controversy Waymo, the autonomous car unit in Google's parent company Alphabet, files a lawsuit against Otto and Uber for IP theft, specifically of Waymo's Light Detection and Ranging (LiDAR) circuit board.[117][118][119]
2017 February 27 Team Amit Singhal, Uber's Senior Vice President of Engineering, is forced to resign after it comes to light that he failed to disclose a sexual harassment claim against him that occurred while he was the Vice President of Google Search.[120][121][122][123][124]
2017 February 28, March 1 Controversy A video of Travis Kalanick arguing with an Uber driver is released by the driver on February 28.[125] Kalanick apologizes on March 1, saying that he needs to be more like a leader and grow up.[126][127]
2017 March 3, 8 Controversy Four current and former employees of Uber disclose to the New York Times that Uber runs a program called Greyball, part of its broader Violation of Terms of Service (VTOS) initiative that aims to frustrate people who it believes are violating the terms of service. In particular, according to the allegation, Greyball focuses on law enforcement officer who are trying to shut down Uber, by intelligently detecting whether a person using Uber's app to request a ride might be such a law enforcement officer. Some regions claimed to be covered under Greyball are the cities of Boston, Paris and Las Vegas, and the countries Australia, China and South Korea. The story is published on March 3.[128][129] On March 8, the company says that it uses Greyball for a variety of purposes, including new-feature testing by employees, and also announces that it will forbid the use of Greyball to target law enforcement.[130][131][132]
2017 March 19 Team Uber President Jeff Jones leaves Uber, citing differences over beliefs and approaches to leadership.[133][134] At around the same time, Brian McClendon, vice president of maps and business platform, leaves Uber.[135]
2017 April 12 Controversy A report in The Information says that Uber had a top secret "Hell" program to track Lyft drivers, in particular drivers who worked for both Uber and Lyft.[136] The report is picked up by other publications the next day.[137][138] On April 24, it is reported that Michael Gonzales, who used to drive for Lyft, is suing Uber in a $5 million class action lawsuit for operating the program, specifically for violating the California Invasion of Privacy Act and the Wiretap Act.[139][140]
2017 April 14 Product Uber asks restaurants to stop using Uber RUSH for delivery, and to switch to UberEATS instead. Uber RUSH will continue to be available to grocery stores. The discontinuation of Uber RUSH, scheduled to happen on May 8, is to help Uber better manage peak hour demand for restaurant deliveries, by moving it to a product more explicitly designed for it, and thus reducing the impact of Uber RUSH on surge pricing.[141][142]
2017 April 23 Controversy In a lengthy profile of Uber CEO Travis Kalanick, the New York Times reveals that in 2015, the Uber app was almost removed by Apple from the iOS app store, because it had violated Apple's terms of service by (a) fingerprinting users so that it could detect if a person was repeatedly deleting and reinstalling the app, and (b) geo-fencing its code so that developers from Apple's Cupertino campus would not experience being fingerprinted.[143] The story is picked up by other publications.[144][145][146]
2017 June 7 Team Uber fires Eric Alexander, an executive who had obtained the medical records of a woman allegedly raped by an Uber driven, to investigate suspicions about the truthfulness of the woman's record.[147][148][149] On the same day, Uber board member David Bonderman resigns after controversy about a "sexist" remark at a board meeting in response to Ariana Huffington's discussion of the benefits of adding women to the board.[150][151][152]
2017 June 12 Team Emil Michael, a senior executiveat Uber under fire for a number of controversies, leaves.[153][154][155][152]
2017 June 13 Team Uber CEO Travis Kalanick takes an indefinite leave of absence, under pressure from investors.[156][157][158][159][152]
2017 June 20 Team Uber CEO Travis Kalanick resigns, under pressure from investors.[152][160][161][162][163] Explaining the decision to the New York Times, Kalanick says he loves Uber more than anything else, and is stepping down to end the distraction of the fight so that the company can focus on the next chapter of its history.[164] Two days later, TechCrunch reports that some Uber employees are petitioning for Kalanick's return.[165]
2017 June 29 Milestone Uber crosses the 5 billion trip milestone.[166]
2017 August 10 Controversy Uber investor Benchmark Capital sues ex-CEO Travis Kalanick, alleging that Kalanick committed fraud, breach of contract and breach of fiduciary duty. If successful, the suit would evict Kalanick from the Board of Directors.[167][168] The action would be met with criticism from Kalanick[169][170] as well as other Uber board members and shareholders.[171][172]
2017 August 21 Partnership Walmart announces home delivery for $9.95 (for minimum order size of $30) in partnership with Uber, through a backend integration with the UberRUSH API, available in Dallas and Orlando.[173][174]
2017 August 27 Team Dara Khosrowshahi accepts the Uber board's offer to become Uber CEO. At the time of the offer, he holds the position of Expedia CEO.[175][176][177][178] In his first few days, Khosrowshahi would take a more measured, cautious approach to management, arguing that Uber needs to focus on its bottom line and defer moonshots for later, and setting an expectation of an IPO 18 to 36 months later.[179][180]
2017 August 30 Knowledge commons Uber Movement goes live, providing average travel times between any pair of neighborhoods in the cities of Bogotá, Boston, Manila, Sydney and Washington, D.C.[181]
2017 September 7 Controversy Violence erupts between metered taxi operators and Uber drivers in Johannesburg, with Uber cars set on fire. Since Uber's introduction in South Africa, taxi drivers would regularly target Uber drivers in Johannesburg where they compete for passengers. They accuse Uber of stealing business and competing unfairly due to low fares.[182][183][184][185]
2017 September 8 Uber announces plans to electrify its London fleet by 2025, and launches a £150 million “clean air” fund to help tackle air pollution in London and across the United Kingdom over the next five years.[186][187][188][189]
2017 September 22 License Uber loses licence to operate in London, after the local transport regulator declines to renew Uber’s licence to operate in the city, saying that it is not “fit and proper”.[190][191][192][193]
2017 October 10 Snapchat introduces a new feature called Context Cards, that would allow users to book an Uber ride or reserve a seat at a restaurant without leaving the messaging app.[194][195][196]
2017 October 12 Legal Alphabet’s self-driving car project Waymo demands at least US$1 billion in damages and a public apology from Uber Technologies as conditions for settling its high-profile trade secret lawsuit against the ride-services company.[197][198][199][200]
2017 November 6 Donation Uber announces a US$5 million donation over 5 years to organizations that help prevent sexual assault and domestic violence. An initial portion of the funding would go to partners Raliance, the National Network to End Domestic Violence, Women of Color Network, Inc., Casa de Esperanza, A CALL TO MEN, the National Coalition of Anti-Violence Programs and NO MORE.[201][202][203][204]
2017 November 8 Partnership Uber signs a deal with NASA to help develop traffic systems for its flying car project, and announces adding a third city, Los Angeles, to its list of places where it hopes to pilot its aerial taxi service by 2020.[205][206][207][208]
2017 November 27 Legal A court in Israel orders Uber to halt its unlicensed ride-sharing operations in the country, less than a month after Uber launched its ride-sharing operations, which employed ordinary drivers to ferry passengers around. A Tel Aviv judge reportedly says that the company does not have the appropriate insurance in place to operate in Israel.[209][210][211]
2017 November Legal The Colorado Public Utilities Commission fines Uber US$8.9 million after discovering that 57 drivers in the state has violations in their background checks.[212]
2017 November Controversy The Paradise Papers, a set of confidential electronic documents relating to offshore investment, reveals that Uber is one of many corporations that use an offshore company to minimize taxes.[213][214]
2017 December 18 Study Study from the University of Kansas investigates ambulance rates in U.S. 766 cities from 43 different states. Taking into account the timelines of when Uber entered each city, the researchers find that the app reduced per capita ambulance usage rates by around 7 percent.[215][216][217][218]
2017 December 20 Legal The European Court of Justice (ECJ) rules that Uber is officially a transport company and not a digital service. Uber has long resisted that label, presenting itself as a digital platform for connecting people, rather than as a taxi service.[219][220][221]
2018 February Study A series of studies suggests that ride-hailing companies like Uber and Lyft make streets more congested by pulling riders off buses, subways, bicycles and their own feet and putting them in cars instead. These studies results reveal opposite to the promise of ride-hailing companies promoting fewer cars clogging city streets.[222][223][224]
2018 March 2 Study A new working paper from researchers at Massachusetts Institute of Technology Center for Energy and Environmental Policy Research reports that nearly three-quarters of drivers earn less than minimum wage; with a median profit before taxes at US$3.37 per hour. According to the paper, median gross driver revenue is estimated to be US$0.59 per mile, while median driver profits are US$0.29 per mile.[225][226][227][228]
2018 March 18 Uber drivers in India participate in a countrywide strike, alleging they're earning US$3 a day and claiming it is not enough money to survive.[229][230][231]
2018 March 20 Legal An administrative court in Egypt orders Uber and its Dubai-based competitor Careem to halt operations in the country, noting that it is illegal to use private vehicles as taxis, and both companies are violating the Egyptian traffic laws. The court also asks authorities to revoke the two companies’ licenses and block their mobile apps and software.[232][233][234]
2018 April 9 Acquisition Uber acquires electric bicycle rental startup JUMP with the purpose to establish itself as an urban mobility company rather than a taxi substitute. Source says final price is close to US$200 million.[235][236]
2018 May 8 Uber re-opens a contest to select the first international city to launch its proposed flying taxi project, following apparent delays in getting the service off the ground in Dubai, a previously proposed market.[237][238][239][240]
2018 June 6 Product Uber announces launch of e-bike rentals service in Europe, following aims at expanding its international offerings to include more environmentally-friendly forms of transportation.[241][242][243]
2018 June 8 Product Uber applies for patent system that would detect drunk passengers.[244][245][246][247]
2018 June Product UberPool launches in Melbourne.[248]
2018 June 19 Uber launches effort to pay some drivers to switch to electric cars. According to the plan, drivers of electric or hybrid vehicles would get an extra dollar per trip.[249][250][251][252]
2018 July 9 Partnerships Electric scooter rental company Lime teams up with Uber to add electric scooters to its app.[253][254][255]
2018 July 19 Partnerships Uber partners with New York-based startup Cargo to help drivers make money by selling stuff to riders.[256][257][258][259]
2018 August 21 Team Uber announces the hire of Nelson Chai as chief financial officer.[260][261]
2018 August 22 Legal Uber agrees to pay a total of US$7 million to 480 workers to settle claims of gender discrimination, harassment and hostile work environment.[262]
2018 August 27 Partnership Uber and Toyota partner to bring an on-demand autonomous ride-hailing service to market. The deal includes a US$500 million investment from the Japanese automaker. The plan includes the manufacture of Toyota Sienna minivans loaded with Uber’s software, with testing slated to begin on Uber’s ride-sharing network in 2021.[263][264][265][266][267]
2018 September 13 Facility Uber opens engineering hub in Toronto, and announces plan to spend US$200 million in the facility over the next five years, which would eventually bring its head count in the city from 200 to about 500 employees.[268][269][270][271]
2018 September 26 Legal Uber is required to pay US$148 million as part of a settlement reached with state law enforcement officials over allegations against Uber of failing to disclose a massive data breach in 2016.[272][273][274][275]
2018 October 30 Product Uber introduces Ride Pass, an Amazon Prime-style monthly subscription service, aimed at offering low-cost rides. The pass makes riders' fare stay low whether it's peak hour or bad weather.[276][277][278][279]
2018 November 1 Uber announces reward for high-performing drivers with better earnings and free college tuition, as part of a broader effort to improve relations with drivers.[280][281][282][283]
2018 November Team Uber hires Manik Gupta as chief product officer.[284]
2018 December 4 Product Uber adds minibus service to its app in Cairo, Egypt, as the company aims at getting introduced into the low-income market.[285][286][287]
2019 January 22 Product Uber Eats, the company's online food and beverage ordering business, starts delivering Starbucks coffee to customers in San Francisco.[288][289][290]
2019 February 4 Product Uber offers speedboats as a new way to beat traffic jams in Mumbai.[291][292]
2019 March 8 Legal Uber agrees to pay around $2.6 million to settle charges in the Netherlands related to violations of local taxi law, dating back to when it was operating a peer-to-peer ride-hailing service in contravention of local transport laws.[293][294]
2019 March 12 Legal Uber agrees to pay drivers $20 million to settle independent contractor lawsuit, which claims Uber classifies its drivers as contractors to avoid paying them a minimum wage and providing benefits.[295][296][297][298][299]
2019 April 11 Financial Uber files its Initial public offering registration statement with the U.S. Securities and Exchange Commission, becoming the latest in a series of high-valued tech companies to go public.[300][301]

See also

References

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