Difference between revisions of "Timeline of Netflix"

Latest revision as of 21:00, 21 March 2024

The content on this page is forked from the English Wikipedia page entitled "Timeline of Netflix". The original page still exists at Timeline of Netflix. The original content was released under the Creative Commons Attribution/Share-Alike License (CC-BY-SA), so this page inherits this license. This page has been edited significantly on the Timelines Wiki after forking and may differ significantly from the current version on Wikipedia.

The timeline currently offers focused coverage of the period until August 2020. It is likely to miss important developments outside this period (particularly after this period) though it may have a few events from after this period.

This is a timeline of Netflix, an American global provider of streaming films and television series.

Sample questions

The following are some interesting questions that can be answered by reading this timeline:

What are some events related to the Netflix DVD service?
- Sort the full timeline by "Event type" and look for the group of rows with value "DVD service".
- You will mostly see early events related to DVD delivery, Netflix's first business model.
What are some events describing the release of pioneering or notable Netflix original content productions?
- Sort the full timeline by "Event type" and look for the group of rows with value "Original content".
- You will mostly see the release of pioneering original content productions in specific languages of from specific countries.
What are some events describing the streaming of non-original content by Netflix?
- Sort the full timeline by "Event type" and look for the group of rows with value "Content"
What are some notable streaming platform tools released by the company?
- Sort the full timeline by "Event type" and look for the group of rows with value "Tool".
- You will see some events related to feature introduction.
What are other events describing services of miscellaneous types provided by Netflix?
- Sort the full timeline by "Event type" and look for the group of rows with value "Service".
What are some events related to Netflix infrastructural aspects such as databases and streaming quality?
- Sort the full timeline by "Event type" and look for the group of rows with value "Infrastructure".
What events illustrate the evolution of the total number of Netflix subscribers?
- Sort the full timeline by "Event type" and look for the group of rows with value "Market size".
- You will see figures illustrating the evolution of the number of customers, from early domestic DVD rental subscriptions, to worldwide streaming content subscribers.
What are some events describing Netflix competitors?
- Sort the full timeline by "Event type" and look for the group of rows with value "Competition".
- You will read some important names in the streaming competition arena as well as some events describing the impact of competition on the company performance.
What are some events describing the different subscription plans offered by Netflix?
- Sort the full timeline by "Event type" and look for the group of rows with value "Subscription plan".
- You will see a number of events illustrating the variety of subscription plans across different countries.
What are some events describing legal issues related to Netflix?
- Sort the full timeline by "Event type" and look for the group of rows with value "Legal".
What are some events related to company or service acquisitions?
- Sort the full timeline by "Event type" and look for the group of rows with value "Acquisition".
What are some events describing Netflix deals with other companies and celebrities?
- Sort the full timeline by "Event type" and look for the group of rows with value "Partnership".
- You will see a number of deals signed with companies throughout the world for production and distribution of content, as well as contracts with personalities, including Barack and Michelle Obama; and Prince Harry and Meghan Markle, etc.
What are some events describing Netflix expansion outside of the United States?
- Sort the full timeline by "Event type" and look for the group of rows with value "International expansion".
What are some events illustrating financial aspects of Netflix?
- Sort the full timeline by "Event type" and look for the group of rows with value "Financial".
- You will see events related to Netflix valuation, funding, investments, and the Initial public offering.
What are some events related to Netflix-compatible devices?
- Sort the full timeline by "Event type" and look for the group of rows with value "Device compatibility".
- You will see events describing streaming compatibility with devices by major companies like Nintendo, Sony and Roku, etc.
Who are some of the most important people at Netflix and what are their roles?
- Sort the full timeline by "Event type" and look for the group of rows with value "Leadership".
Other events are described under the following types: "Agreement", "Assistance", "Brand", "Business model", "Company", "Controversy", "Facility", "Illegal access", "Internet privacy", "Policy", "Popular culture", "Protest", "Recognition", "Recognition (by Netflix)", "Security", "Software compatibility" and "Study"

Big picture

Time period	Key developments at Netflix
1997–2006	Early years	Netflix is founded on a mail-rental DVD service, goes IPO, and faces vicious competition with video provider Blockbuster.
2007–2015	Online suscription service development	Netflix starts its online subscription service in 2007 (a year after just over 50% of American households have broadband access), and online streaming ultimately forms the basis of Netflix's business model (as usage of DVDs starts declining). Netflix starts internationalization in 2010, reaches over 26 million subscribers worldwide by April 2011, 40.4 million subscribers by September 2013, and 81 million by April 2016. By 2015, it starts accounting for over one-third of all US Internet traffic.^[1] As Blockbuster declines, Netflix's primary competition is with other online streaming services like Amazon Video and Hulu in the United States.
2016 onward	Intense growth period	Netflix grows spectacularly, and its original content starts receiving numerous awards and accolades. Netflix’s feature films start attracting the most prominent screenwriters, directors, and actors. By 2017, Netflix subscribers surpass the total number of cable subscribers in the United States. Netflix further becomes the largest entertainment provider in the world.^[2]
2019 onward	Increased competition	Netflix starts being hit by the effect of increased competition in media streaming, with the field increasingly crowded by new streaming services like Disney+ and AppleTV+.^[3]

Summary by year

Time period	Key developments
1997	Netflix is founded.^[4] At this time, Blockbuster dominates home entertainment rental.^[2]
1998	NetFlix.com launches.^[5] The company begins offering DVD rentals and sales.^[6]
1999	Netflix begins offering its online subscription service.^[7]^[4]
2000	Netflix.com abandons late fees and return-by dates, and adopts a US$ 19.95 monthly subscription plan.^[2]
2001	Netflix.com partners with Best Buy, having exposure in the chain's 1,800 stores.^[4]
2002	Netflix.com goes public and changes its name to Netflix, Inc.^[4]
2003	Netflix reaches 1 million subscribers and has its first profitable quarter.^[4]
2004	Netflix begins offering lower-priced plans, US$10 for one DVD at a time, $17 for two disks at a time, and $23 for three DVDs at a time.^[8]
2005	Netflix reaches 1,000,000 shipped DVDs by mail per day and offers over 35,000 titles. The company begins developing recommendations to viewers based on their viewing habits and ratings.^[4]^[8]
2006	Netflix becomes profitable, generating more than US$80 million in profits in the year.^[2] The US$1 million Netflix Prize contest launches for anyone who could improve by 10 percent the Netflix recommendation system.^[9]
2007	Netflix begins offering video streaming services viewing from personal computers or web-enabled devices.^[4] Interest in DVD as a home entertainment format begins to wane.^[2]
2008	Netflix stops DVD retail sales.^[2] A four-year agreement with Starz gives Netflix access to a library of 2,500 titles.^[2]
2009	Netflix begins partnering with electronics companies to have access to smart TVs and gaming consoles.^[6]
2010	Netflix introduces a streaming-only plan that offers unlimited streaming service but no DVDs. The company then expands beyond the United States by offering the streaming-only plan in Canada.^[9]
2011	Netflix announces Qwikster as an attempt to separate DVD rental and streaming services, scrapping the plan soon after.^[4] The company expands in Latin America and the Caribbean.^[9]
2012	Netflix launches in the United Kingdom, Ireland, and Scandinavia.^[9]
2013	Netflix introduces its own original programming.^[6]
2014	Netflix’s streaming service hits a remarkable milestone. With only half as many subscribers as HBO, it manages to out-gross the latter by nearly 15%.^[10] In 2014, Netflix spends US$0 on marketing its DVD business.^[11] The company also releases two purely original series in the year.^[12]
2015	Netflix’s original programming production accelerates.^[13] The company releases its first feature film.^[2]
2016	Netflix goes live in 130 countries simultaneously^[2], becoming accessible worldwide. It also continues to create more original content, while pressing to grow its membership.^[6] The company releases 126 original series or films, more than any other competitor.^[14]
2017	Netflix reaches 100 million suscribers, surpassing the total number of cable subscribers in the United States.^[5]^[2] The company releases 33 movies in theaters in 40 cities around the world in this year.^[15]
2018	Netflix spends US$12 billion building its library of original films and series^[16], which receive 112 Emmy Awards nominations.^[17] The company releases over 700 originals of TV shows and movies in this year.^[18]
2019	Netflix expansion reaches 190 countries.^[19] The company releases more original content productions in this year than the entire television industry did in 2005.^[20]
2020	As of February, Netflix holds a 26.6% share of video streaming traffic globally.^[21] It surpasses 180 million subscribers.^[22] Netflix's subscriber base explodes as a result of stay-at-home orders during the COVID-19 pandemic lockdowns.^[23]

Full timeline

Inclusion criteria

The limited number of non-original content productions described on the timeline was selected according to earliness and popularity criteria. As for original content productions, they were selected according to both popularity and first releases in specific languages and countries.

Timeline

Year	Month and date (approximately)	Event type	Details
1997	August 29	Company	Netflix is founded in Scotts Valley, California by Marc Randolph^[24]^[25] and Reed Hastings, who previously had worked together at Pure Software.^[4]
1998	April 14	Service	Netflix launches its website ^[26] with 925 works available for rent through a traditional pay-per-rental model (50¢US per rental U.S. postage; late fees applied).^[27]
1998	September	Subscription plan	Netflix launches its monthly subscription concept.^[28]
1999	January	Partnership	Netflix partners with online movie information provider All-Movie Guide.^[4]
1999	April	DVD service	Netflix expands its video library to 3,100 titles.^[2]
1999	July	Financial	Netflix raises up $30 million in private equity.^[29]
1999	September	Subscription plan	Netflix introduces its monthly subscription concept.^[30]
2000	January	DVD service	Netflix’s catalog reaches 5,200 titles.^[2]
2000	February	Service	Netflix introduces CineMatch, a new service that compares rental patterns among its customers and looks for similarities in taste, using this information to recommend titles to people whose profiles are similar.^[4]
2000	May	Financial	Netflix announces plans for an initial public offering of US$86.25 million worth of common stock. However, the plans would be withdrawn later in July.^[4]
2000		Company	Netflix offers itself for acquisition to Blockbuster for $50 million; however, Blockbuster declines the offer.^[31]
2001	January	Content	Netflix acquires exclusive distribution of the DVD version of British film Croupier, which it would have for three months before the title becomes available elsewhere.^[4]
2001	Early year	Subscription plan	Netflix starts offering unlimited rentals for US$19.95 a month, with a maximum of four titles out at a given time, though this would be later dropped to three. Shipping and handling are included in the price.^[4]
2001	September	Subscription plan	Following the September 11 attacks, Netflix doubles its monthly subscription rate, due as much to fearful Americans seek refuge at home.^[4]
2001	September	Partnership	Netflix partners with consumer electronics retailerr Best Buy to create a co-branded DVD rental service in the company's 1,800 stores and on its Web sites.^[4]
2002	Early year	DVD service	Netflix opens new regional distribution sites near Los Angeles and Boston to speed delivery to those areas.^[4]
2002	February	Market size	Netflix attains 500,000 subscriptions.^[4]
2002	March	Financial	Netflix revives its plans for an initial public offering.^[4]
2002		Competition	Redbox Automated Retail LLC is founded as a division of McDonald's, offering DVD rentals via automated retail kiosks.^[32]
2002	May 29	Financial	Netflix initiates initial public offering (IPO), selling 5.5 million shares of common stock at the price of US$15.00 per share. It brings in $82.5 million.
2002	June	National expansion	Netflix opens new regional distribution sites in the Atlanta, Denver, Detroit, Houston, Minneapolis, New York, Seattle, and Washington, D.C., metro areas.^[4]
2002	Summer	DVD service	Netflix briefly opens an experimental bricks-and-mortar DVD rental store in Las Vegas, located in a supermarket. The test site would be shuttered in less than a month.^[4]
2002	September 23	DVD service	The New York Times reports that, at the time, Netflix mailed about 190,000 discs per day to its 670,000 monthly subscribers.^[33]
2003	April	Market size	Netflix announces that it reaches 1 million subscribers.^[34]
2004	August 11	Competition	Blockbuster launches Blockbuster online to compete with Netflix, offering unlimited DVD rentals at the flat fee of $19.99/month.^[35]^[36]^[37]
2005	February 2	Competition	Amazon Prime launches as a paid subscription program from Amazon that gives users access to services including streaming music and video.^[38]
2005	July 19	Competition	Netflix cites Amazon.com as a potential competitor.^[39]
2006	April 4	Legal	Netflix files a patent infringement lawsuit in which it demands a jury trial in the United States District Court for the Northern District of California, alleging that Blockbuster's online DVD rental subscription program violated two patents held by Netflix.^[40]
2006	September 7	Competition	Amazon introduces video on demand service Amazon Video.^[41]
2006	October 1	Company	Netflix offers a $1,000,000 prize to the first developer of a video-recommendation algorithm that could beat its existing algorithm, Cinematch, at predicting customer ratings by more than 10%.^[42]
2006	End of year	Market size	Netflix reaches more than 6.3 million subscribers.^[2]
2007	January 15	Business model	Netflix announces that it will launch streaming video.^[43]
2007	January	Subscription plan	Netflix places a cap on monthly streaming hours, corresponding to the price of a member’s plan. Members with the $23 plan, have acces to three DVDs at-a-time service and can stream 23 hours per month. Netflix would later quickly test an unlimited offering and switch to an “all you can eat” model for streaming.^[8]
2007	February	DVD service	Netflix delivers its billionth DVD^[44] and begins to move away from its original core business model of mailing DVDs by introducing video on demand via the Internet.
2008	March 12	Competition	Hulu, a competing online streaming service, launches for public access in the United States.^[45]
2008	May 20	Device compatibility	The Netflix Player becomes available in a Roku device, a set-top box capable to stream TV shows from Netflix to the TV set.^[46]^[47]
2007	July 22	Competition	Netflix drops the prices of its two most popular plans by US$1.00 in an effort to better compete with Blockbuster's online-only offerings.^[48]
2008	August 6	Device compatibility	LG demonstrates the world's first Blu-ray Disc Player with Netflix streaming embedded.^[49]
2008	August	Infrastructure	Netflix experiences a giant database corruption. This drives it to shift moving all its data to the Amazon Web Services cloud. It finally shifts all its data to the cloud by January 2016.^[50]
2008	October 1	Partnership	Netflix partners with Starz Inc. with the purpose to produce 2,500 additional movies available to subscribers for instant viewing online.^[51]^[52]^[53]
2008	November 19	Device compatibility	Microsoft's Xbox 360 becomes the first device to allow Netflix streaming in HD.^[54]
2008	November 21	Subscription plan	Netflix begins offering subscribers rentals on Blu-ray for an additional fee. The company also sells used discs, delivered, and billed identically as rentals. This service would be discontinued at the end of November.^[55]^[56]
2009	January 7	Device compatibility	Netflix announces streaming on Vizio's HDTV set models.^[57]
2009	January 21	Popular culture	The slang term "Netflix and chill" is first recorded in a tweet. It would later evolve into an euphemism for sexual activity.^[58]
2009	September 21	Recognition (by Netflix)	The US$1 million Netflix Prize is given to the BellKor's Pragmatic Chaos team "for devising the best way to improve the company's movie recommendation algorithm".^[59]^[60]^[61]
2009	November 10	Device compatibility	Netflix service becomes available on Sony's PlayStation 3.^[62]
2010	April 12	Device compatibility	Netflix announces that members who own Nintendo’s Wii home console can have access to thousands of movies and TV episodes streamed from Netflix via Wii.^[63]
2010	July 6	Partnership	Netflix partners with Apple in order to make the movie-rental service available in iPhone.^[64]
2010	August 10	Partnership	Netflix reaches a five-year deal worth nearly US$1 billion to stream films from Paramount, Lionsgate and Metro-Goldwyn-Mayer. The deal increases Netflix's annual spending fees, adding roughly $200 million per year.^[65]^[66]^[67]
2010	September 22	International expansion	Netflix starts expanding its streaming service to the international market, starting with Canada."^[68]
2010	October 18	Device compatibility	Netflix content streaming through Wii consoles becomes available for customers in the United States and Canada.^[69]
2010	October 19	Device compatibility	Netflix rolls out a diskless application for Sony's PlayStation 3 console, for customers in the United States.^[70]
2010	December	Legal	The FCC Open Internet Order bans cable television and telephone service providers from preventing access to competitors or certain web sites such as Netflix.^[71]
2011	April	Competition	Vudu announces the launch of its online streaming service.^[72]
2011	April 25	Market size	As of date, Netflix has over 23 million subscribers in the United States and over 26 million worldwide.^[73]
2011	June	Leadership	Netflix CEO Reed Hastings joins Facebook's board of directors.^[74]
2011	June	Legal	The National Association of the Deaf files a lawsuit against Netflix under the Americans with Disabilities Act for "not providing equal access to its “Watch Instantly” streaming content.^[75]^[76]
2011	July 14	Device compatibility	The Netflix service launches on the Nintendo 3DS.^[77]
2011	July 27	Subscription plan	Netflix changes its prices, charging customers for its mail rental service and streaming service separately. This means a price increase for customers who want to continue receiving both services.^[78]
2011	August 9	Software compatibility	Netflix releases a Google Chrome web store item for Chrome OS, Mac OS, and Windows. However, it does not initially enable Netflix streaming on Linux machines. On Linux systems running the Chrome browser, the extension simply redirects users to view Netflix.com.^[79]
2011	September 5	International expansion	Netflix launches streaming service in Brazil.^[80]
2011	September 7	International expansion	Netflix launches streaming service in Argentina, Uruguay, and Paraguay.^[81]
2011	September 8	International expansion	Netflix launches streaming service in Chile and Bolivia.^[82]
2011	September 9	International expansion	Netflix launches streaming service in Andean region, including Peru and Ecuador.^[81]
2011	September 12	International expansion	Netflix launches streaming service in Mexico, Central America, and the Caribbean.^[81]
2011	September 18	Business model	Reed Hastings says in a Netflix blog post that the DVD section of Netflix would be split off and renamed Qwikster, and the only major change would be separate websites for the services.^[83] This change would be retracted a month later.
2011	Third quarter	Market size	Netflix announces 800,000 unsubscribers in the United States during the third quarter of the year. However Netflix's income jumps 63% in the period.^[84]^[85]
2011	November 8	Device compatibility	Barnes & Noble begins shipping Nook Tablets with the Netflix app pre-installed, offering Netflix as an optional app for Nook Color devices.^[86]
2011	November	Financial	Netflix stock plunges from 42.16/share in July to 9.12/share in November, as 800,000 subscribers quit.^[87]
2011	Fourth quarter	Market size	Netflix adds 610,000 subscribers in the United States by the end of the fourth quarter of the year, totaling 24.4 million United States subscribers for this time period.^[88]
2012	January 4	International expansion	Netflix starts its expansion in Europe, launching in the United Kingdom and Ireland.^[89] By September 18 it has expanded to Denmark, Finland, Norway and Sweden.^[90]
2012	February 2	Device compatibility	PlayStation Vita is released with a Netflix app built in.^[91]^[92]
2012	February 6	Competition	Redbox partners with Verizon with the purpose to launch streaming video service. The Coinstar subsidiary announces plans to partner with Verizon to compete with streaming video giants Netflix, Amazon, and Hulu.^[93]
2012	March 30	Acquisition	Netflix acquires the domain name DVD.com.^[94]^[95]^[96]
2012	April	Company	Netflix files with the Federal Election Commission (FEC) to form a political action committee (PAC) called FLIXPAC, acquiring the ability to make direct contributions to federal campaigns at up to US$5,000 per election.^[97]^[98]
2012	June 4	Infrastructure	Netflix announces Open Connect, its initiative to work with partnering Internet Service Providers, to store (and keep updated) its video library in the locations the ISP desires, so that the ISP can serve the traffic cheaply and efficiently, reducing costs for Netflix and the ISP and improving latency for end users.^[99]^[100]^[101]
2012	July	Tool	Netflix starts an experimental project to crowdsource the closed-captioning effort using the Amara platform.^[102] However, this would prove problematic in the face of claims that crowdsourced subtitles, regardless of whether they are transcriptions or translations, are derivative works which infringe copyright if created or distributed without consent from the film's copyright owner.^[103]
2012	October 18	International expansion	Netflix expands to Denmark, Finland, Norway and Sweden.^[90]
2012	November 18	Device compatibility	Netflix becomes available on Nintendo's Wii U.^[104]
2012	December 4	Device compatibility	Sony announces that the PlayStation 3 is by then the most popular platform for streaming Netflix.^[105]
2012	December	Infrastructure	Netflix experiences massive Christmas Eve outage, due to its hosting on Amazon Web Services. Amazon issues apology several days later.^[106]
2013	February 1	Original content	Netflix starts streaming House of Cards, its first original content.^[107]
2013	February 27	Recognition (by Netflix)	Netflix announces it would be hosting its own awards ceremony, The Flixies.^[108]
2013	February	Content	DreamWorks Animation and Netflix co-produce Turbo Fast, based on the movie Turbo, which premiers in July.^[109]^[110]
2013	March 27	Device compatibility	Netflix becomes available on Nintendo TVii.^[111]
2013	April 15	Software compatibility	Netflix announces plan to switch from Silverlight to HTML5 playback using Encrypted Media Extensions (EME).^[112]^[113]^[114]
2013	April 19	Original content	Netflix starts streaming original horror series Hemlock Grove.^[115]
2013	July 11	Original content	Netflix starts streaming original comedy-drama series Orange Is the New Black.^[116]
2013	August 1	Tool	Netflix announces a "Profiles" feature that permits accounts to accommodate up to five user profiles, associated either with individuals or themes of their choosing (e.g., "Date Night").
2013	November	Competition	Dish Networks announces that Blockbuster will close all remaining stores by the end of the year.^[117]
2013	November 15	Device compatibility	The Netflix app becomes available for download on the PlayStation 4 via the PlayStation Store upon the console's U.S. release.^[118]
2013	Last quarter	International expansion	Netflix gains more new subscribers countries other than the United States for the first time since it began its European expansion, making international expansion increasingly important.^[119]
2013	End of year	Market size	Netflix reaches more than 44 million subscribers, an increase of 33% from 2012, with total revenues of $4.3 billion, up 21% from 2012’s figures.^[2]
2014	February	Infrastructure	Netflix discovers that Comcast Cable has been slowing its traffic down, and announces that it will pay Comcast to end the slowdown of Netflix streams.^[120]
2014	April 22	Market size	Netflix approaches 50 million global subscribers with a 32.3% video streaming market share in the United States. The company operates in 41 countries around the world at this time.^[121]
2014	June 13	Brand	Netflix unveils a global rebranding: a new logo, which uses a modern typeface with the drop shadowing removed, and a new website UI. The change would become controversial, with some liking the new minimalist design, whereas others feel more comfortable with the old interface.^[122]
2014	June 19	Partnership	Netflix signs deal with American comedian Chelsea Handler for the creation of a talk show.^[123]^[124]
2014	July 10	Recognition	Netflix receives 31 Emmy Award nominations.^[125]
2014	July	Market size	Netflix surpasses 50 million global subscribers, with 36 million of them being in the United States.^[126]
2014	September 10	Protest	Netflix participates in the Internet Slowdown Day by intentionally slowing down its speeds, announcing its opposition to proposed changes in net neutrality rules that act against net neutrality by giving preferred websites the option to pay telecommunication companies for a guaranteed fast lane, in effect slowing down websites that don't pay for that fast lane.^[127]
2014	September 18	Illegal access	Netflix is pressured to block VPN access from major film studios, as up to 200,000 Australian subscribers were using it despite it not being available yet in Australia.^[128]
2014	September 19	International expansion	Netflix is released in Austria, Belgium, France, Germany, Luxembourg, and Switzerland.^[129]
2014	December 12	Original content	Netflix starts streaming original drama series Marco Polo.^[130]
2015	January 1	Content	Acclaimed American sitcom Friends becomes available on Netflix.^[131]
2015	March 18	Competition	CuriosityStream launches as a premium ad-free, subscription-based service, similar to Netflix but offering strictly nonfiction content in the areas of science, technology, civilization and the human spirit. It would be dubbed the "new Netflix for non-fiction".^[132]
2015	March 20	Original content	Netflix starts streaming thriller–drama series Bloodline.^[133]
2015	March 24	International expansion	Netflix expands in Australia and New Zealand.^[134]^[135]
2015	April 14	Tool	Netflix introduces audio descriptions for blind and visually impaired people.^[136]^[137]^[138]
2015	July	Financial	Netflix announces that its stock has surged to an all-time high (to almost $100/share), a growth of 574% over the past five years.^[139]
2015	June 5	Original content	Netflix starts streaming science fiction drama series Sense8.^[140]
2015	August 7	Original content	Mexican comedy-drama series Club de Cuervos is released. It is the first Spanish-Language Netflix original series.^[141]
2015	August 27	Partnership	Italian Internet Protocol television provider TIM partners with Netflix with the purpose to ass video streaming service to its TIMvision set-top box.^[142]
2015	August 28	Original content	Netflix starts streaming crime drama series Narcos.^[143]
2015	September 2	International expansion	Netflix launches streaming service in Japan.^[144]^[145]
2015	October	Subscription plan	Netflix announces that it will raise the price of its standard HD plan to $10 per month, up from $9 per month for recent customers. This price hike will be gradually rolled in, a strategy it calls "un-grandfathering." ^[146]
2015	October	Legal	Netflix and American entertainment company Cinedigm are sued by Corinth Films over its streaming of the 1948 Italian film Bicycle Thieves. Although the film itself is considered public domain in the United States, distinct subtitling or dubbing of the film can still be considered a separate and copyrightable work. Corinth alleges that the specific version of the film, registered by Richard Feiner & Co. and owned by Corinth, was being licensed by Cinedigm to Netflix without permission. The parties would later settle.^[147]^[148]
2016	January 6	International expansion	At the Consumer Electronics Show, Netflix announces a major international expansion into 130 new territories; with this expansion, the company promoted that its service would now be available nearly "worldwide", with the only notable exclusions including China, and regions subject to U.S. sanctions, such as Crimea (Ukraine), Syria, and North Korea.^[149]
2016	January 14	Illegal access	Netflix announces its intent to strengthen measures to restrict access to unlicensed material, by viewers using VPNs or proxies.^[150]^[151]^[152]
2016	January	Business model	Netflix announces that it will launch originals targeting kids.^[153]
2016	February 11	Infrastructure	Netflix finishes its massive migration of its data servers to Amazon Web Services.^[154]^[155]
2016	March	Controversy	Netflix admits having sent lower quality video to mobile subscribers on AT&T and Verizon’s networks for the past 5 years, this in spite the streaming company claiming to be a defender of net neutrality.^[156] This may hand the telecommunication giants a potent weapon in their legal fight against Net Neutrality. Some accuse Netflix of hypocrisy.^[157]
2016	March 17	Infrastructure	Netflix Open Connect (its purpose-built Content Delivery Network) now delivers 100% of Netflix video traffic, currently over 125 million hours of video per day, and 90% of traffic is served through direct connections between Internet Service Providers (ISPs) and Open Connect. The Open Connect Appliances (OCAs) can stream at 90 Gbps per server. Content is synced from Netflix's main video library to the OCAs periodically, during hours of low Internet traffic.^[158]^[159]
2016	April	Subscription plan	Netflix announces it would be ending a loyalty rate in certain countries for subscribers who were continuously subscribed before price rises.^[160]
2016	May 5	Tool	Netflix announces a new tool aimed at helping people better control how much data they use when streaming on mobile networks, in the hope to avoid costly bills for high data use.^[161]^[162]^[163]
2016	May 5	Original content	French drama series Marseille is released. It is the first French language original production for Netflix.^[164]^[165]
2016	May	Content	Netflix partners with Univision to broadcast the first season of its original show Narcos - testing whether airing old seasons on traditional TV can lure people to sign up for its service ahead of the next season.^[166]
2016	July 15	Original content	Netflix starts streaming original horror series Stranger Things.^[167]
2016	May 18	Tool	Netflix creates a new tool called FAST to determine the speed of an Internet connection.^[168]^[169]^[170]
2016	July	Legal	A subscriber sues Netflix over the 2014 raising of its subscription fee from US$7.99 to $9.99, alleging he was told by a Netflix customer support representative in 2011 that he would have a lifetime guarantee of receiving the service for $7.99 per month.^[171]
2016	August 12	Original content	Netflix starts streaming original musical drama series The Get Down.^[172]
2016	October 16	Original content	Croatian drama series Novine is released. It is the first Croatian-language Netflix series.^[173]
2016	September	Legal	Netflix is sued by 20th Century Fox for tortious interference, alleging that the company "unlawfully targeted, recruited, and poached valuable Fox executives by illegally inducing them to break their employment contracts with Fox to work at Netflix." The suit in particular refers to Netflix's hiring of Tara Flynn and Marco Waltenberg, who were still under contract with Fox.^[174]
2016	October	Legal	Soon after 20th Century Fox suit on Netflix, the latter files a counter-suit against 20CF, alleging that the fixed-term contracts being used by Fox were in violation of the California Business and Professions Code, for "facilitating and enforcing a system that restrains employee mobility, depresses compensation levels, and creates unlawful barriers to entry for Netflix and others competing in the film and television production business". Netflix describes the agreement as "a form of involuntary servitude".^[175]^[176]^[177]
2016	October	Competition	In Mexico, Televisa removes its content from Netflix and moves it to its own streaming service Blim.^[178]
2016	November 4	Original content	Netflix starts streaming original historical drama series The Crown.^[179]
2016	November 25	Original content	Brazilian dystopian thriller series 3% is released. It is the first Portuguese-language Netflix original series.^[180]^[181]
2016	November 30	Service	After years of requests from subscribers, Netflix rolls out an offline playback feature to all of its subscribers in all of its markets.^[182]
2016	December 9	Original content	Netflix series White Rabbit Project is released. It is Netflix’s first reality-based educational entertainment production.^[183]
2016	December 16	Original content	Netflix starts streaming original mystery series The OA.^[184]
2016	Late year	Competition	Netflix receives 54 nominations at the 68th Primetime Emmy Awards for its original programming, surpassing Amazon, which receives 16 nominations for its own programming.^[2]
2016	Fourth quarter	Market size	Netflix gains more than 7 million new subscribers.^[2]
2017	January 13	Original content	Netflix starts streaming original black-comedy mystery series A Series of Unfortunate Events.^[185]
2017	February 2	Partnership	Netflix signs a music publishing deal with BMG Rights Management, where the latter would oversee rights outside of the United States for music associated with Netflix original content.^[186]
2017	March 31	Original content	Netflix starts streaming original teen drama/mystery series 13 Reasons Why.^[187]
2017	April 14	Partnership	Netflix partners with Verizon with the purpose to improve performance for their joint customers.^[188]
2017	April	Recognition	Netflix is nominated for Broadcaster of the Year in the UK's Diversity in Media Awards.
2017	April	Controversy	Netflix original series 13 Reasons Why is criticized for romanticizing, sensationalizing, and increasing interest in suicide, and "glorified and glamorized" issues such as depression and post-traumatic stress.^[189]^[190]^[191] Netflix responds to the controversy by adding additional viewer advisories, and providing links to suicide prevention resources.^[192]^[193]
2017	June 30	Original content	Netflix starts streaming original psychological thriller series Gypsy.^[194]
2017	August 7	Acquisition	Netflix acquires comic book company Millarworld, which would continue to create and publish new stories and franchises under the Netflix label.^[195]^[196]^[197]
2017	August 14	Partnership	Netflix signs multi-year deal with American television producer Shonda Rhimes with the purpose to produce new series and work on other projects for the streaming company.^[198]^[199]^[200]
2017	October 6	Original content	Italian crime drama series Suburra: Blood on Rome is released. It is the first Italian original series on Netflix.^[201]
2017	October 13	Original content	Netflix starts streaming original drama series Mindhunter.^[202]
2017	December 1	Original content	German science fiction thriller series Dark is released. It is the first German-language original series.^[203]^[204]
2017	December 13	Recognition	Netflix is awarded PETA's Company of the Year for promoting animal rights movies and documentaries like Forks Over Knives and What the Health.^[205]^[206]^[207]
2017	December 19	Partnership	Netflix partners with WhatsApp in India, with the purpose to increase user engagement among local costumers.^[208]
2017	Fourth quarter	Market size	Netflix gains 8.3 million new subscribers in the last quarter of the year, and a year-over-year increase of 18%.^[2]
2018	January	Market size	As of date, Netflix's website ranks as the 30th most trafficked website in the world and 9th most trafficked website in the United States.^[209]
2018	February 2	Original content	Netflix starts streaming original science fiction series Altered Carbon.^[210]
2018	February 23	Original content	Netflix starts streaming original crime drama series Seven Seconds.^[211]
2018	March 4	Recognition	At the 90th Academy Awards, Netflix wins the Oscar for Best Documentary Feature for the film Icarus.
2018	March 16	Original content	Edha is released. It is Netflix's first Argentine original series.^[212]
2018	First quarter	Financial	Netflix DVD rentals earn U$60.2 million in profit from US$120.4 million in revenue.^[213]
2018	April 13	Original content	Netflix starts streaming original science fiction series Lost in space.^[214]
2018	May 4	Original content	Post-apocalyptic series The Rain is released. It is the first Danish series premiered by Netflix.^[215]^[216]
2018	May 16	Partnership	Netflix partners with Indonesian telecom operators XL Axiata, Hutchison 3 Indonesia and Bolt, arranging to participate in their video data plans.^[217]
2018	May 24	Financial	Netflix becomes the world’s most valuable entertainment company, surpassing The Walt Disney Company for the first time.^[218]^[219]^[220]
2018	June	Leadership	Netflix CCO Jonathan Friedland is dismissed for saying the word "nigger" during a company meeting about offensive words.^[221]
2018	July 6	Original content	Indian series Sacred Games is released. It is the first Hindi-language Netflix original series.^[222]
2018	July 10	Service	Netflix launches "Smart Downloads" for Android. It is a new feature aimed at its users who download episodes to watch on their phones or tablets while on the go.^[223]^[224]^[225]
2018	July 17	Original content	Netflix announces its first films and series based on the stories of Scottish comic book writer Mark Millar.^[226]^[227]^[228]
2018	July 19	Competition	Walmart announces plans to launch Netflix competitor under its Vudu brand.^[229]^[230]
2018	July	Tool	Netflix decides to remove its tool for writing user reviews from its desktop website, reducing ratings to thumbs up and thumbs down. Starting July 30, users would no longer be able to add new reviews of shows or movies, and by the middle of August, they would no longer be able to read previously written reviews either.^[231]^[232]^[233]
2018	July 24	Facility	Netflix announces the launch of its first European production hub in Madrid, with the purpose to bolster Spanish-language production.^[234]
2018	July 31	Partnership	Netflix partners Sony with the purpose to introduce a new feature called Netflix Calibrated Mode, which would be available exclusively on Sony’s BRAVIA MASTER Series A9F OLED and Z9F LED TVs.^[235]
2018	July–September	Market size	Netflix adds seven million new customers in three months, bringing its global total to more than 137 million.^[236]
2018	September	Recognition	Netflix becomes the most nominated network at the 2018 Primetime and Creative Arts Emmy Awards with 112 nominations, therefore breaking HBO's 17-years record as most nominated network at the Emmys, which received 108 nominations.^[237]^[238]
2018	August 17	Original content	Matt Groening fantasy animated sitcom Disenchantment is released.^[239]^[240]^[241]
2018	August 29	Leadership	Netflix creates new executive position focused on inclusion and diversity, and appoints Vernā Myers to the newly created role. This appointment comes two months after Netflix fired Jonathan Friedland for using a racial slur on at least two occasions in the workplace.^[242]^[243]^[244]
2018	September 4	Partnership	Netflix partners with Indian cable television service operator Hathway, to offer video streaming services to the latter’s 800,000 subscribers.^[245]
2018	September	Market size	According to study, 43% of Americans watch Netflix any given day, tying cable television.^[246]
2018	September 28	International expansion	Netflix announces plan to double investment in France and produce 14 local shows, twice as many as first planned.^[247]^[248]^[249]
2018	October 8	Acquisition	Netflix announces acquisition of ABQ Studios, a production studio in Albuquerque, New Mexico. This is considered Netflix's first purchase of a studio complex.^[250]
2018	October 19	Original content	Wild District is released. It is the first Colombian Netflix original series.^[251]
2018	November	Legal	The Satanic Temple sues Netflix and Warner Bros. for US$150 million, alleging that the media companies lifted and misused its distinctive icon, copyrighting statue design, which appeared without its permission in Chilling Adventures of Sabrina.^[252]^[253]
2018	November 16	Partnership	American film studio Paramount Pictures partners with Netflix, becoming the first major studio to form a production partnership with the latter to produce original films.^[254]^[255]^[256]
2018	November 30	Original content	1983 is released. It is the first Polish Netflix original series.^[257]
2018	December 14	Original content	The Protector is released. It is the first Turkish Netflix original series.^[258]
2018	December 18	Internet privacy	An investigation reveals that Facebook gave Netflix and Spotify the not previously disclosed ability to read and even delete users’ private messages. Facebook later admits having allowed other big tech companies to read users’ private messages, but denies it did so without consent.^[259]^[260]^[261]
2019	January 2	Controversy	Netflix blocks an episode of its original comedy talk show Patriot Act With Hasan Minhaj from streaming in Saudi Arabia after the Saudi government complained that the episode violated its cybercrime laws for being critical of the crown prince, Mohammad Bin Salman Al Saud.^[262]^[263]
2019	January 2	Leadership	Netflix names Spencer Neumann as the new Chief financial officer.^[264]^[265]^[266]
2019	January 11	Legal	Children's book publisher Chooseco sues Netflix for US$25 million in a trademark infringement lawsuit after claiming the idea behind Black Mirror: Bandersnatch infringed on brand awareness.^[267]^[268]
2019	January 18	Controversy	Netflix, as well as YouTube, Amazon and Apple are accused of General Data Protection Regulation breach. An Austrian campaign group files complaint with regulator over these companies.^[269]
2019	January 22	Recognition	Netflix scores 15 nominations for the 91st Academy Awards, including Best Picture for Alfonso Cuarón's Roma, which is nominated for 10 awards.^[270]
2019	January	Subscription plan	Netflix raises prices on all streaming plans in the United States.^[271]^[272]^[273]
2019	January 30	Device compatibility	Support for Netflix on the Wii is discontinued. Netflix confirms the end of service on the Wii console was Nintendo's decision, as it coincides with Nintendo's discontinuation of the Wii Shop Channel.^[274]
2019	February 7	Tool	Netflix launches "smart downloads" feature on iOS devices allowing users to automate offline viewing.^[275]^[276]^[277]
2019	February 20	Content	Netflix acquires rights to stream Chinese science fiction action film The Wandering Earth.^[278]
2019	February 27	Competition	BBC and ITV partner to launch digital video subscription service BritBox.^[279]^[280]^[281]^[282]^[283]
2019	February	Facility	Netflix announces the opening of a dedicated production hub in Toronto.^[284]^[285]^[286]
2019	February	Controversy	Gwyneth Paltrow's lifestyle brand Goop signs a deal to produce a wellness-themed documentary series for Netflix. This would lead to widespread criticism of the streaming company for giving Paltrow a platform to promote her company, which is criticized for making unsubstantiated claims about the effectiveness of the health treatments and products it promotes. Multiple critics would argue that Netflix's move was "a win for pseudoscience."^[287]^[288]^[289]^[290]
2019	March 11	Leadership	Media executive David Kosse quits STX Entertainment and joins Netflix to head its new international film division.^[291]^[292]^[293]
2019	March 26	Subscription plan	Netflix announces cheaper membership for Indians, testing a 250 rupee (US$3.63) monthly subscription for mobile devices.^[294]^[295]
2019	First quarter	Market size	Netflix adds 9.6 million new subscribers in this period, 1.74 million of whom are from the United States.^[296]
2019	First quarter	Financial	Netflix reports Q1 2019 earnings per share of US$0.76, versus 0.57 expected. Revenue is reported at US$4.52 billion, versus $4.50 billion expected.^[297]
2019	First quarter	Competition	Hulu adds twice as many subscribers as Netflix in the United States in this period.^[298]^[299]^[300]
2019	April 3	Financial	Netflix raises US$2 billion in debt to fund its content spending and other expenses.^[301]
2019	April 5	Original content	Quicksand is released. It is the first Swedish language Netflix original series.^[302]^[303]
2019	April	Recognition	Netflix ranks first in the Reputation Institute 2019 U.S. RepTrak 100, the biggest corporate reputation survey in the United States.^[304]^[305]^[306]
2019	April 18	Facility	Netflix leases approximately 15000 square metters to build six sound stages and support spaces in Brooklin, with the expectation to host thousands of production crew jobs within five years.^[307]^[308]^[309]
2019	April	Partnership	Netflix partners with American broadcasting company Sirius XM on new comedy channel, Netflix Is A Joke, the company's first audio-only broadcast in the form of a full-time comedy channel.^[310]
2019	April	Legal	The United States Department of Justice warns the Academy of Motion Picture Arts and Sciences that any attempts to bar or limit Netflix and other streaming services from Oscars eligibility might violate antitrust law.^[311]^[312]
2019	April	Service	Netflix announces plans to publish a journal to promote its programs and actors.^[313]
2019	May 9	Acquisition	Netflix acquires children’s media brand StoryBots, its third acquisition after Millarworld and ABQ Studios.^[314]^[315]^[316]
2019	May 9	Partnership	Netflix partners with Chinese smartphone manufacturer OnePlus, with the purpose to allow users to stream content on the upcoming OnePlus 7 Pro.^[317]^[318]^[319]
2019	May	Protest	Netflix becomes an early speaker against Georgia’s abortion law, stating it would reconsider its 'entire investment in Georgia' if an antiabortion law were adopted.^[320]^[321]^[322]
2019	May	Partnership	London-based entertainment company Secret Cinema partners Netflix for Stranger Things production.^[323]^[324]
2019	May	Competition	A poll shows that 32% of all subscribers say they would cancel their Netflix subscription if The Office, Friends and films from Marvel and Disney were removed.^[325]
2019	May 29	Partnership	Netflix partners with Latin American YouTubers for local promotions.^[326]
2019	May 30	Subscription plan	Netflix announces price increase for customers in the United Kingdom by up to 20%, rising the cost of a standard plan by £1 to £8.99 and premium by £2 to £11.99.^[327]
2019	June 10	Partnership	Netflix partners with the Alliance des producteurs francophones du Canada (APFC) to support francophone creators.^[328]^[329]^[330]
2019	June 13	Original content	Jinn is released. It is the first Arabic Netflix original series.^[331]^[332]^[333]
2019	June 19	Market size	Netflix claims that 30,869,863 accounts watched original film Murder Mystery, despite it being critically panned, making it the biggest "opening weekend" for a Netflix original film.^[334]
2019	Second quarter	Competition	Netflix announces having lost subscribers in the United States for the first time since it started its streaming service, with 130,000 subscribers departing. The company also adds 2.7 million new subscribers worldwide, a figure below its guidance of 5 million new subscribers. The news would hit producing a severe fall of Netflix’s share price.^[335]
2019	July 5	Controversy	A report by the anti-tobacco group Truth Initiative highlights the amount of smoking portrayed in House of Cards and Orange Is the New Black as higher than on broadcast television, and notes nearly double the number of references to smoking between season 1 and season 2 of Stranger Things. In response to the report, Netflix states they will make efforts to cut back on the depiction of smoking in its original series.^[336]
2019	July	Partnership	Netflix announces a permanent production base at Shepperton Studios, home to classics including Alien and Gorillas in the Mist.^[337]^[338]^[339]
2019	July 12	Leadership	Netflix hires BBC Studios veteran Jackie Lee-Joe as its new chief marketing officer.^[340]^[341]^[342]
2019	July	Policy	The Australian government announces a plan to force Netflix and other streaming giants to produce more local content by the end of the year.^[343]
2019	July 27	Device compatibility	Elon Musk announces Netflix and YouTube streaming in the Tesla brand.^[344]^[345]^[346]
2019	August 16	Original content	Better than Us is released. It is the first Russian series presented as a Netflix Original.^[347]
2019	August 22	Original content	Love Alarm is released. It is the first Korean Netflix original series.^[348]
2019	August 26	DVD service	Netflix cumulates a total of 5 billion DVDs shipped to its customers.^[349]
2019	August 28	Legal	A man from Los Angeles surrenders to the FBI after having allegedly collected US$14 million in a scam from investors for a fraudulent Netflix feature film.^[350]^[351]^[352]
2019	September 3	Financial	According to a study, Japan is the most cost-effective country to use Netflix.^[353]^[354]
2019	October 3	Legal	It is reported that Italian prosecutors are investigating Netflix after it failed to file a tax return.^[355]
2019	October 4	Competition	As streaming’s marketing competition intensifies, Disney bans Netflix ads.^[356]^[357]^[358]
2019	October 8	Partnership	Netflix signs deal with Italian mass media company Mediaset with the purpose produce films in the country.^[359]^[360]^[361]
2019	October	Controversy	Netflix and Amazon face censorship threat in India, as government officials spark concern alleging that some content is obscene or insults religious sentiment.^[362]^[363]^[364]
2019	October	Subscription plan	Netflix launches a US$4 mobile-only monthly plan in Malaysia, allowing subscribers to watch all content ad-free in standard definition on a mobile device.^[365]^[366]^[367]
2019	October 22	Competition	In detriment to Netflix, Verizon offers free year of Disney Plus service.^[368]^[369]^[370]
2019	October	Controversy	Netflix begins to experiment with allowing users to change the speed at which content is being played. Deployed to selected users of the service's Android app, the feature would be criticized by various members of the film industry, who argue that it harms the artistic integrity of their work. Netflix vice president Keela Robison later states that the feature "generated a fair amount of feedback – both for and against", and notes use cases for slowing down playback, such as helping viewers locate details in scenes, or making it easier to understand dialogue in foreign languages if they are still learning the language. Robison also notes that they have deliberately limited the rollout of the feature due to "creator concerns", and that such functions have already been available on DVD players.^[371]^[372]
2019	October 31	Original content	Nowhere Man is released. It is Netflix's first Mandarin language show.^[373]
2019	October	Study	Study claims that half-hour of Netflix leads to emissions of 1.6kg of CO2 equivalent.^[374]^[375]^[376]
2019	November 1	Competition	Apple Inc. launches Apple TV+ as its ad-free subscription video on demand web television service.^[377]^[378]
2019	November 12	Competition	Disney+ launches in the United States.^[379]
2019	November 13	Partnership	Netflix partners with Nickelodeon with the purpose to co-produce original animated feature films and television series.^[380]^[381]^[382]
2019	November 14	Original content	The Stranded is released. It is the first Thai language Netflix original series.^[383]
2019	November 21	Partnership	Netflix signs deal with South Korean entertainment and mass media company CJ E&M and its production subsidiary Studio Dragon in order to produce original content for global distribution.^[384]^[385]
2019	November	Device compatibility	Netflix announces it would stop working on devices from five to ten years old, including Roku players, as well as smart TVs from Samsung and Vizio.^[386]^[387]
2019	December 5	Original content	Home for Christmas is released. It is Netflix's first Norwegian original series.^[388]
2019	December 6	Financial	Netflix announces investment of 3,000 crore (US$ 30 million) in 2019 and 2020 to create content for the local market.^[389]^[390]^[391]
2019	December 17	Partnership	Netflix partners with Tipping Point, the digital content arm of Viacom18 Studios, for three new India focused originals: Jamtara, She, and Taj Mahal 1989.^[392]
2019	Fourth quarter	Market size	Netflix adds about 8.7 million new subscribers, exceeding its own expectations of about 7.6 million that the company was projecting.^[393]
2019	Last quarter	Competition	Facing increased competition, Netflix adds 420,000 new customers in this period, fewer than the 600,000 it had predicted.^[3]
2020	January 1	Content	Friends officially departs from Netflix.^[394]
2020	January 9	Legal	Brazilian supreme court overturns an attempted censorship by a judge in Rio de Janeiro who ordered a film’s withdrawal from the platform for depicting Jesus as gay. ^[395]^[396]^[397]
2020	January 17	Original content	Horror drama series Ares is released. It is the first Dutch Netflix original series.^[398]^[399]
2020	January 17	International expansion	Netflix opens a new office in Paris with 40 employees.^[400]^[401]^[402]
2020	January 19	Partnership	Netflix announces a multi-year deal with Sky Group in the United Kingdom, with the purpose to provide Sky customers with more forms of entertainment in one place.^[403]^[404]^[405]
2020	January 20	Content	Netflix announces streaming of 21 films from Studio Ghibli, set to be made available globally (excluding United States, Canada and Japan), through distribution partner Wild Bunch.^[406]^[407]^[408]
2020	January 21	Market size	Netflix reaches 167 million subscribers globally.^[393]
2020	January 23	Controversy	French film Cuties is released. Distributed internationally by Netflix, the film would draw controversy after its release due to claims it sexualized children, particularly in response to the poster originally displayed on the streaming platform, which was subsequently changed.^[409]^[410]
2020	February 3	Controversy	Netflix is accused of committing “superhighway robbery” over low tax bill by taking the British taxpayer “for a ride” during a debate held in the British parliament.^[411]^[412]^[413]
2020	February 6	Tool	Netflix introduces option for customers to control whether or not they want to see autoplay previews.^[414]^[415]
2020	February	Partnership	Netflix Partners with Samsung to integrate its streaming service with Samsung devices.^[416]^[417]^[418]
2020	February 24	Tool	Netflix introduces a Top 10 row to its homepage feature to help show what people are actually watching.^[419]^[420]
2020	February 27	Partnership	Netflix partners with six Japanese creators (Clamp, Shin Kibayashi, Yasuo Ohtagaki, Otsuichi, Tow Ubukata, and Mari Yamazaki) with the purpose to develop Anime shows.^[421]^[422]^[423]
2020	February 28	Original content	South African crime drama web television series Queen Sono is released. It is the first African Netflix original series.^[424]
2020	March 2	Device compatibility	Streaming multichannel television service AT&T TV becomes available nationwide in the United States, including an Android TV set-top box which allows users install apps like Netflix, Disney+, and others from the Google Play Store or control smart home devices.^[425]
2020	March 12	Subscription plan	Netflix introduces mobile-only monthly subscription plan in the Philippines, aimed at capturing the low-income segment of its local market.^[426]^[427]^[428]
2020	March 16	Agreement	Netflix agrees to pay royalties to creators of German series in line with European Union directives, primarily based on the success of Netflix's native collection productions.^[429]^[430]
2020	March 18	Tool	Netflix Party launches as a Google Chrome extension, allowing groups of friends get together virtually and watch their favorite Netflix titles on their computers at the same time.^[431]^[432]
2020	March	Infrastructure	Netflix announces reduction of streaming quality in Europe for 30 days, due to increased demand for streaming caused by the COVID-19 pandemic lockdowns.^[433]^[434]^[435]
2020	March	Assistance	Netflix creates a US$100 million Coronavirus Relief Fund, with the purpose to help members of entertainment industry who have been left unemployed and without income during the COVID-19 pandemic.^[436]^[437]^[438]
2020	First quarter	Market size	Mostly as a result of stay-at-home orders, Netflix adds 16 million new sign-ups during the COVID-19 pandemic lockdowns, almost doubling the result of the final months of 2019.^[23]
2020	First quarter	Competition	With over 59 million installs in the first quarter of the year, Netflix leads on downloads, surpassing YouTube, Amazon Prime and Disney+.^[439]
2020	April 7	Competition	Short-form streaming app Quibi launches in the United States.^[440]^[441]^[442]
2020	April 8	Service	Netflix announces launch of a new series from its Instagram account with the purpose to help viewers focus on their mental health and cope with the current coronavirus crisis.^[443]^[444]^[445]
2020	April 8	Tool	Netflix introduces feature allowing parents to filter what content their kids see while using the service, and includes the ability to remove titles entirely.^[446]^[447]^[448]
2020	April 13	Partnership	Netflix signs deal with American comic book publisher Boom! Studios to develop live-action and animated series.^[449]^[450]^[451]
2020	April	Security	More than 700 fake websites mimicking Netflix and Disney+ signup pages are created seeking to harvest personal information from consumers during the streaming boom caused by the COVID-19 pandemic lockdowns.^[452]^[453]^[454]
2020	April 15	Financial	Netflix total worth surpasses Disney after the former's stock hits record price of nearly US$427 per share.^[455]^[456]^[457]
2020	April 20	Service	Netflix offers more than 20 hours of free TV on YouTube, releasing more than 30 episodes of educational programming.^[458]^[459]^[460]
2020	April 21	Tool	Netflix introduces a new screen lock option to the media controls on Android. This new feature locks the screen UI elements while watching content on the app.^[461]^[462]^[463]
2020	May 1	Original content	Into the Night is released. It is the first Belgian Netflix original series.^[464]^[465]
2020	May 21	Service	Netflix begins asking customers who haven't watched anything in 12 months whether they wish to retain their membership, cancelling them if it does not receive response from them.^[466]^[467]^[468]
2020	May 21	Partnership	Netflix signs deal with Barack and Michelle Obama with the purpose to produce series and movies for the streaming service.^[469]^[470]^[471]
2020	May 27	Competition	AT&T's WarnerMedia launches HBO Max as a subscription video on demand streaming service.^[472]
2020	May	Tool	Netflix introduces a feature for Android users giving the option to modify their ‘continue watching’ list.^[473]^[474]
2020	June 10	Protest	Netflix introduces a Black Lives Matter category, consisting in over 45 titles about racial injustice and topics related to African Americans.^[475]^[476]
2020	July 15	Competition	NBCUniversal launches Peacock nationwide in the United States, as an over-the-top subscription video on demand streaming service.^[477]
2020	July 16	Leadership	Netflix appoints Ted Sarandos as co-CEO.^[478]^[479]
2020	July 20	Service	Netflix announces launch of remote desktop as a service platform, with the purpose to allow developers to remotely work on content for the streaming service.^[480]^[481]^[482]
2020	July 30	Partnership	Netflix signs investment deal with Black Mirror creators Charlie Brooker and Annabel Jones, in order to fund their production company Broke And Bones.^[483]^[484]^[485]
2020	Second quarter	Market size	Netflix adds 10.2 million subscribers, surpassing its own estimates of around 7.5 million.^[486]
2020	August 7	Service	Netflix launches a user interface in Hindi with the purpose to widen its audience base in India.^[487]^[488]^[489]
2020	September 2	Partnership	Netflix partners with Russian broadcaster National Media Group with the purpose to operate a Russian language version of Netflix in the region.^[490]
2020	September 2	Partnership	Netflix signs deal with Duke and Duchess of Sussex Prince Harry and Meghan Markle with the purpose to produce films, series, documentaries and children’s TV shows.^[491]^[492]^[493]
2020	September 16	Partnership	Netflix signs five-year deal with Saudi Arabian studio Myrkott. This allows new seasons of popular Middle Eastern cartoon show Masameer, as well as a range of Masameer films, to be produced for the streaming platform.^[494]^[495]^[496]
2021	Late January	Content	American mockumentary sitcom television series The Office is expected to officially depart from Netflix around this time, in order to be exclusively available on Peacock.^[497]

Numerical and visual data

Google Scholar

The following table summarizes per-year mentions on Google Scholar as of August 11, 2021.

Year	Netflix	"video streaming"
2000	95	1,100
2002	167	2,340
2004	403	3,800
2006	726	5,040
2008	1,520	6,330
2010	2,790	8,220
2012	4,810	9,490
2014	8,660	10,900
2016	14,500	12,100
2018	22,100	14,300
2020	26,200	33,500

The image below shows Netflix stock price from 2002-05-23 to 2020-08-27.

The image below shows Netflix stock price from 2002-05-23 to 2020-08-27 in logarithmic scale.

Google Trends

The comparative chart below shows Google Trends data for Netlfix (Production company), Disney+ (Television network), Hulu (Television network) and Amazon Prime Video (Television channel), from January 2004 to March 2021, when the screenshot was taken. Interest is also ranked by country and displayed on world map. See how maximum correlates with increased interest in Netflix during the COVID-19 pandemic lockdowns^[498]

Netflix, Disney, Hulu, Amazon Prime Video gt.png

Google Ngram Viewer

The chart below shows Google Ngram Viewer data for Netflix, from 1997 to 2019.^[499]

Wikipedia views

The chart below shows pageviews of the English Wikipedia article Netflix, on desktop from December 2007, and on mobile-web, desktop-spider, mobile-web-spider and mobile app, from July 2015; to February 2021.^[500]

Meta information on the timeline

How the timeline was built

The initial version of the timeline was written by Alex K. Chen. It was further expanded by Sebastian.

Funding information for this timeline is available.

Feedback and comments

Feedback for the timeline can be provided at the following places:

FIXME

What the timeline is still missing

Why Netflix is collapsing

Timeline update strategy

External links

References

↑ "Netflix Accounts for More Than One-Third of Internet Traffic". Time.com. Retrieved May 22, 2016.
↑ ^2.00 ^2.01 ^2.02 ^2.03 ^2.04 ^2.05 ^2.06 ^2.07 ^2.08 ^2.09 ^2.10 ^2.11 ^2.12 ^2.13 ^2.14 ^2.15 ^2.16 "How Netflix Became a $100 Billion Company in 20 Years". producthabits.com. Retrieved 18 August 2020.
↑ ^3.0 ^3.1 "Netflix expects slower growth as company faces new competition". theguardian.com. Retrieved 24 September 2020.
↑ ^4.00 ^4.01 ^4.02 ^4.03 ^4.04 ^4.05 ^4.06 ^4.07 ^4.08 ^4.09 ^4.10 ^4.11 ^4.12 ^4.13 ^4.14 ^4.15 ^4.16 ^4.17 ^4.18 ^4.19 ^4.20 "Netflix, Inc. History". fundinguniverse.com. Retrieved 18 August 2020.
↑ ^5.0 ^5.1 "Fascinating facts anout Netflix". broadbandsearch.net. Retrieved 3 September 2020.
↑ ^6.0 ^6.1 ^6.2 ^6.3 "History of Netflix: Timeline and Facts". thestreet.com. Retrieved 18 August 2020.
↑ "Netflix Statistics and Facts". market.us. Retrieved 3 September 2020.
↑ ^8.0 ^8.1 ^8.2 "#1 The DHM Model". medium.com. Retrieved 18 August 2020.
↑ ^9.0 ^9.1 ^9.2 ^9.3 "Netflix". britannica.com. Retrieved 18 August 2020.
↑ "The State and Future of Netflix v. HBO in 2015". redef.com. Retrieved 31 August 2020.
↑ "Who are the 6 million people still getting Netflix by mail? I'm one of them". theguardian.com. Retrieved 18 August 2020.
↑ "Jessica Jones and Netflix's Unprecedented Year of Television". vulture.com. Retrieved 4 September 2020.
↑ "In 2015, Netflix Became a TV Network. Where Does It Go From Here?". wired.com. Retrieved 18 August 2020.
↑ "NETFLIX, Inc." (PDF). minervaims.it. Retrieved 4 September 2020.
↑ "Netflix's next act: feeding the service with its own movies". reuters.com. Retrieved 4 September 2020.
↑ "The Future Of Netflix: Is It Really As Doom And Gloom As People Are Saying?". forbes.com. Retrieved 28 August 2020.
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[sssasasas-5] 5.0 ^5.1 "Fascinating facts anout Netflix". broadbandsearch.net. Retrieved 3 September 2020.

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[480] "Netflix to launch remote desktop as a service platform". cloudpro.co.uk. Retrieved 17 August 2020.

[481] "DaaS-appearing trick: Netflix teases desktops-as-a-service product". theregister.com. Retrieved 20 August 2020.

[482] "The next big Netflix release could be a new software platform". global.techradar.com. Retrieved 20 August 2020.

[483] "Netflix signs landmark deal with Black Mirror's Charlie Brooker and Annabel Jones". radiotimes.com. Retrieved 23 September 2020.

[484] "Netflix Quietly Strikes Landmark Investment Deal With 'Black Mirror' Creators Charlie Brooker & Annabel Jones". deadline.com. Retrieved 23 September 2020.

[485] "Netflix Quietly Strikes Landmark Investment Deal With 'Black Mirror' Creators Charlie Brooker & Annabel Jones". msn.com. Retrieved 23 September 2020.

[486] "Netflix adds another whopping 10 million subscribers, but warns growth may slow". theverge.com. Retrieved 13 August 2020.

[487] "Netflix introduces Hindi interface to widen audience base in India". livemint.com. Retrieved 12 August 2020.

[488] "Netflix introduces Hindi interface to widen audience base in India". news.knowledia.com. Retrieved 22 August 2020.

[489] "Netflix introduces Hindi interface to widen audience base in India". article.wn.com. Retrieved 22 August 2020.

[490] "Netflix Signs With Local Partner for Russian Version". thestreet.com. Retrieved 23 September 2020.

[491] "Harry and Meghan to make shows with Netflix". bbc.com. Retrieved 24 September 2020.

[492] "Prince Harry and Meghan Markle to produce films, documentaries and series for Netflix". radiotimes.com. Retrieved 24 September 2020.

[493] "Prince Harry and Meghan Markle Just Signed a Huge Deal to Make Movies and TV Shows for Netflix". cosmopolitan.com. Retrieved 24 September 2020.

[494] "Saudi animation studio behind 'Masameer' signs five-year deal with Netflix". thenational.ae. Retrieved 23 September 2020.

[495] "Netflix signs five-year partnership with Saudi studio Myrkott". gulfbusiness.com. Retrieved 23 September 2020.

[496] "Netflix, Saudi Animation Studio Myrkott Sign 5-Year Deal for New Saudi-Focused Shows and Films". sustg.com. Retrieved 23 September 2020.

[-497] "'The Office' Is Officially Leaving Netflix In 2021 — Here's How You Can Still Watch It". bustle.com. Retrieved 23 September 2020.

[498] "Netflix, Disney+, Hulu, Amazon Prime Video". Google Trends. Retrieved 19 March 2021.

[499] "Netflix". books.google.com. Retrieved 22 March 2021.

[500] "Netflix". wikipediaviews.org. Retrieved 19 March 2021.

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Difference between revisions of "Timeline of Netflix"

Latest revision as of 21:00, 21 March 2024

Contents

Sample questions

Big picture

Summary by year

Full timeline

Inclusion criteria

Timeline

Numerical and visual data

Google Scholar

Google Trends

Google Ngram Viewer

Wikipedia views

Meta information on the timeline

How the timeline was built

Feedback and comments

What the timeline is still missing

Timeline update strategy

See also

External links

References

Navigation menu

Personal tools

Namespaces

Variants

Views

More

Search

Navigation

Tools

@@ Line 6: / Line 6: @@
 This is a timeline of [[wikipedia:Netflix|Netflix]], an American global provider of streaming films and television series.
-== Visual data ==
-The image below shows Netflix stock price from 2002-05-23 to 2020-08-27.
-[[File:Netflixstock.png|thumb|center|800px]]
-The image below shows Netflix stock price from 2002-05-23 to 2020-08-27 in logarithmic scale.
-[[File:Netflixlog.png|thumb|center|800px]]
-=== Wikipedia views ===
-The image below shows Wikipedia views for the article {{w|Netflix}} for desktop, mobile web, mobile app, desktop spider and mobile web spider.<ref>{{cite web |title=Netflix Wikipedia views |url=https://wikipediaviews.org/displayviewsformultiplemonths.php?page=Netflix&allmonths=allmonths&language=en&drilldown=all |website=wikipediaviews.org |accessdate=28 August 2020}}</ref>
-[[File:Netflix Wikipedia Views.png|thumb|center|600px]]
-=== Google Trends ===
-The image below shows {{w|Google Trends}} worldwide data for Netflix from January 2004 to August 2020, when the screenshot was taken. Maximum correlates with increased interest in Netflix during the {{w|COVID-19 pandemic lockdowns}}.<ref>{{cite web |title=Netflix |url=https://trends.google.com/trends/explore?date=all&q=%2Fm%2F017rf_ |website=trends.google.com |accessdate=28 August 2020}}</ref>
-[[File:Netflix Google Trends.png|thumb|center|800px]]
 == Sample questions ==
@@ Line 74: / Line 52: @@
 * Who are some of the most important people at Netflix and what are their roles?
 ** Sort the full timeline by "Event type" and look for the group of rows with value "Leadership".
-* Other events are described under the following types: "Agreement", "Assistance", "Brand", "Business model", "Company", "Controversy", "Facility", "Illegal access", "{{w|Internet privacy}}", "Policy", "{{w|Popular culture}}", "Protest", "Recognition", "Recognition (by Netflix)", "Security", and "Study"
+* Other events are described under the following types: "Agreement", "Assistance", "Brand", "Business model", "Company", "Controversy", "Facility", "Illegal access", "{{w|Internet privacy}}", "Policy", "{{w|Popular culture}}", "Protest", "Recognition", "Recognition (by Netflix)", "Security", "Software compatibility" and "Study"
 ==Big picture==
@@ Line 130: / Line 108: @@
 | 2013 || Netflix introduces its own original programming.<ref name="ddssaa"/>
 |-
-| 2014 || Netflix’s streaming service hits a remarcable milestone. With only half as many subscribers as {{w|HBO}}, it manages to out-gross the latter by nearly 15%.<ref>{{cite web |title=The State and Future of Netflix v. HBO in 2015 |url=https://redef.com/original/the-state-and-future-of-netflix-v-hbo-in-2015 |website=redef.com |accessdate=31 August 2020}}</ref> In 2014, Netflix spends US$0 on marketing its {{w|DVD}} business.<ref>{{cite web |title=Who are the 6 million people still getting Netflix by mail? I'm one of them |url=https://www.theguardian.com/media/2014/jul/22/netflix-dvds-mail-subscription |website=theguardian.com |accessdate=18 August 2020}}</ref> The company also releases two purely original series in the year.<ref>{{cite web |title=Jessica Jones and Netflix’s Unprecedented Year of Television |url=https://www.vulture.com/2015/12/jessica-jones-and-netflixs-big-year.html |website=vulture.com |accessdate=4 September 2020}}</ref>
+| 2014 || Netflix’s streaming service hits a remarkable milestone. With only half as many subscribers as {{w|HBO}}, it manages to out-gross the latter by nearly 15%.<ref>{{cite web |title=The State and Future of Netflix v. HBO in 2015 |url=https://redef.com/original/the-state-and-future-of-netflix-v-hbo-in-2015 |website=redef.com |accessdate=31 August 2020}}</ref> In 2014, Netflix spends US$0 on marketing its {{w|DVD}} business.<ref>{{cite web |title=Who are the 6 million people still getting Netflix by mail? I'm one of them |url=https://www.theguardian.com/media/2014/jul/22/netflix-dvds-mail-subscription |website=theguardian.com |accessdate=18 August 2020}}</ref> The company also releases two purely original series in the year.<ref>{{cite web |title=Jessica Jones and Netflix’s Unprecedented Year of Television |url=https://www.vulture.com/2015/12/jessica-jones-and-netflixs-big-year.html |website=vulture.com |accessdate=4 September 2020}}</ref>
 |-
 | 2015 || Netflix’s original programming production accelerates.<ref name="wired.comv">{{cite web |title=In 2015, Netflix Became a TV Network. Where Does It Go From Here? |url=https://www.wired.com/2015/12/netflix-legit-tv-network/ |website=wired.com |accessdate=18 August 2020}}</ref> The company releases its [[w:Beasts of No Nation (film)|first feature film]].<ref name="How Netflix Became a $100 Billion"/>
@@ Line 169: / Line 147: @@
 | 1999 || July || Financial || Netflix raises up $30 million in [[wikipedia:private equity|private equity]].<ref name="MyUser_Https:_May_21_2016c">{{cite web |url=https://www.crunchbase.com/organization/netflix#/entity |title=Netflix |newspaper=Crunchbase |date=  |author= |accessdate= May 21, 2016}}</ref>
 |-
-| 1999 || September || || Netflix introduces its monthly subscription concept.<ref>{{cite web |title=The Netflix Effect |url=https://www.wired.com/2002/12/netflix-6/ |website=wired.com |accessdate=25 September 2020}}</ref>
+| 1999 || September || Subscription plan || Netflix introduces its monthly subscription concept.<ref>{{cite web |title=The Netflix Effect |url=https://www.wired.com/2002/12/netflix-6/ |website=wired.com |accessdate=25 September 2020}}</ref>
 |-
 | 2000 || January || DVD service || Netflix’s catalog reaches 5,200 titles.<ref name="How Netflix Became a $100 Billion">{{cite web |title=How Netflix Became a $100 Billion Company in 20 Years |url=https://producthabits.com/how-netflix-became-a-100-billion-company-in-20-years/ |website=producthabits.com |accessdate=18 August 2020}}</ref>
@@ Line 193: / Line 171: @@
 | 2002 || March || Financial || Netflix revives its plans for an {{w|initial public offering}}.<ref name="Netflix, Inc. History"/>
 |-
-| 2002 || || Competition || [[wikipedia:Redbox|Redbox]] is founded. It offers [[wikipedia:DVD|DVD]] rentals via [[wikipedia:automated retail|automated retail]] [[wikipedia:kiosk|kiosk]]s. A year later, it poaches [[wikipedia:Mitch Lowe|Mitch Lowe]], who was a founding executive at Netflix.
+| 2002 || || Competition || {{w|Redbox Automated Retail LLC}} is founded as a division of {{w|McDonald's}}, offering [[wikipedia:DVD|DVD]] rentals via [[wikipedia:automated retail|automated retail]] [[wikipedia:kiosk|kiosk]]s.<ref>{{cite web |title=07-01-09 Little-Known Redbox Proves the Power of In-Between Technology |url=https://www.fastcompany.com/90182807/little-known-redbox-proves-the-power-of-in-between-technology |website=fastcompany.com |accessdate=27 September 2020}}</ref>
 |-
 | 2002 || May 29 || Financial || Netflix initiates [[wikipedia:initial public offering|initial public offering]] (IPO), selling 5.5 million shares of [[wikipedia:common stock|common stock]] at the price of [[wikipedia:United States dollar|US$]]15.00 per share. It brings in $82.5 million.
@@ Line 201: / Line 179: @@
 | 2002 || Summer || DVD service || Netflix briefly opens an experimental bricks-and-mortar DVD rental store in {{w|Las Vegas}}, located in a supermarket. The test site would be shuttered in less than a month.<ref name="Netflix, Inc. History"/>
 |-
-| 2002 || September 23 || || ''[[The New York Times]]'' reports that, at the time, Netflix mailed about 190,000 discs per day to its 670,000 monthly subscribers.<ref>{{cite web |title=New Economy; DVD's have found an unexpected route to a wide public: snail mail |url=https://www.nytimes.com/2002/09/23/business/new-economy-dvd-s-have-found-an-unexpected-route-to-a-wide-public-snail-mail.html?scp=2&sq=netflix&st=nyt |website=nytimes.com |accessdate=25 September 2020}}</ref>
+| 2002 || September 23 || DVD service || ''{{w|The New York Times}}'' reports that, at the time, Netflix mailed about 190,000 discs per day to its 670,000 monthly subscribers.<ref>{{cite web |title=New Economy; DVD's have found an unexpected route to a wide public: snail mail |url=https://www.nytimes.com/2002/09/23/business/new-economy-dvd-s-have-found-an-unexpected-route-to-a-wide-public-snail-mail.html?scp=2&sq=netflix&st=nyt |website=nytimes.com |accessdate=25 September 2020}}</ref>
 |-
 | 2003 || April || Market size || Netflix announces that it reaches 1 million subscribers.<ref name="MyUser_Ir.net_May_23_2016c">{{cite web |url=http://ir.netflix.com/releasedetail.cfm?ReleaseID=105475 |title=Netflix Announces First Quarter 2003 Ending Subscribers of 1,052,000, Up 74% Over The Prior Year (NASDAQ:NFLX) |newspaper=Ir.net |date=  |author= |accessdate= May 23, 2016}}</ref>
 |-
-| 2004 || August 11 || Competition || Blockbuster launches Blockbuster online to compete with Netflix, offering unlimited DVD rentals at the flat fee of $19.99/month.<ref name="MyUser_Prnewswire.com_May_23_2016c">{{cite web |url=http://www.prnewswire.com/news-releases/blockbuster-launches-blockbuster-onlinetm---the-movie-store-at-your-doortm-71586907.html |title=Blockbuster Launches BLOCKBUSTER Online(TM) – The Movie Store at Your Door(TM) |newspaper=Prnewswire.com |date=  |author= |accessdate= May 23, 2016}}</ref>
+| 2004 || August 11 || Competition || Blockbuster launches Blockbuster online to compete with Netflix, offering unlimited DVD rentals at the flat fee of $19.99/month.<ref name="MyUser_Prnewswire.com_May_23_2016c">{{cite web |url=http://www.prnewswire.com/news-releases/blockbuster-launches-blockbuster-onlinetm---the-movie-store-at-your-doortm-71586907.html |title=Blockbuster Launches BLOCKBUSTER Online(TM) – The Movie Store at Your Door(TM) |newspaper=Prnewswire.com |date=  |author= |accessdate= May 23, 2016}}</ref><ref>{{cite web |title=Blockbuster video entered the us online market |url=https://www.coursehero.com/file/p2rtgbcg/Blockbuster-Video-entered-the-US-online-market-in-August-2004-with-a-monthly/ |website=coursehero.com |accessdate=26 September 2020}}</ref><ref>{{cite web |title=Blockbuster going after NetFlix |url=https://money.cnn.com/2004/08/11/technology/blockbuster_rental/ |website=money.cnn.com |accessdate=26 September 2020}}</ref>
-|-
-| 2004 || August || || "Blockbuster Video entered the United States online market in August 2004"
 |-
 | 2005 || February 2 || Competition || {{w|Amazon Prime}} launches as a paid subscription program from [[w:Amazon (company)|Amazon]] that gives users access to services including streaming music and video.<ref>{{cite web |title=The making of Amazon Prime, the internet’s most successful and devastating membership program |url=https://www.vox.com/recode/2019/5/3/18511544/amazon-prime-oral-history-jeff-bezos-one-day-shipping |website=vox.com |accessdate=24 September 2020}}</ref>
@@ Line 241: / Line 217: @@
 | 2008 || November 19 || Device compatibility || {{w|Microsoft}}'s {{w|Xbox 360}} becomes the first device to allow Netflix streaming in [[w:High-definition video|HD]].<ref>{{cite web |title=Xbox 360 to offer first-ever Netflix HD streaming |url=https://www.cnet.com/news/xbox-360-to-offer-first-ever-netflix-hd-streaming/ |website=cnet.com |accessdate=1 September 2020}}</ref>
 |-
-| 2008 || November 21 || || Netflix begins offering subscribers rentals on {{w|Blu-ray}} for an additional fee. The company also sells used discs, delivered, and billed identically as rentals. This service would be discontinued at the end of November.<ref>{{cite web |title=Netflix sees half million Blu-ray subscribers |url=https://es.reuters.com/article/ctech-us-netflix-bluray-idCATRE49J8KY20081020 |website=es.reuters.com |accessdate=25 September 2020}}</ref><ref>{{cite web |url=http://blog.netflix.com/2008/11/normal-0-false-false-false-en-us-x-none.html#links |title=The Official Netflix Blog: Ending sales of previously viewed DVDs on website|accessdate=25 September 2020}}</ref>
+| 2008 || November 21 || Subscription plan || Netflix begins offering subscribers rentals on {{w|Blu-ray}} for an additional fee. The company also sells used discs, delivered, and billed identically as rentals. This service would be discontinued at the end of November.<ref>{{cite web |title=Netflix sees half million Blu-ray subscribers |url=https://es.reuters.com/article/ctech-us-netflix-bluray-idCATRE49J8KY20081020 |website=es.reuters.com |accessdate=25 September 2020}}</ref><ref>{{cite web |url=http://blog.netflix.com/2008/11/normal-0-false-false-false-en-us-x-none.html#links |title=The Official Netflix Blog: Ending sales of previously viewed DVDs on website|accessdate=25 September 2020}}</ref>
 |-
 | 2009 || January 7 || Device compatibility || Netflix announces streaming on {{w|Vizio}}'s [[w:high-definition television|HDTV set models]].<ref>{{cite web |title=Netflix streaming on new Vizio HDTVs |url=https://techcrunch.com/2009/01/07/netflix-streaming-on-new-vizio-hdtvs/ |website=techcrunch.com |accessdate=1 September 2020}}</ref>
@@ Line 267: / Line 243: @@
 | 2011 || April || Competition || [[wikipedia:Vudu|Vudu]] announces the launch of its [[wikipedia:online streaming|online streaming]] service.<ref name="Vudu ">{{cite web |url=https://www.thewrap.com/vudu-launches-streaming-service-26373/ |title=Vudu Launches Streaming Service |newspaper=|date=  |author= |accessdate= May 30, 2016}}</ref>
 |-
-| 2011 || April 25 || || As of date, Netflix has over 23 million subscribers in the United States and over 26 million worldwide.<ref>{{cite web |title=Netflix Q1 Earnings Up 88%, Adds 3.M Subscribers |url=https://seekingalpha.com/article/265310-netflix-q1-earnings-up-88-percent-adds-3-m-subscribers |website=seekingalpha.com |accessdate=25 September 2020}}</ref>
+| 2011 || April 25 || Market size || As of date, Netflix has over 23 million subscribers in the United States and over 26 million worldwide.<ref>{{cite web |title=Netflix Q1 Earnings Up 88%, Adds 3.M Subscribers |url=https://seekingalpha.com/article/265310-netflix-q1-earnings-up-88-percent-adds-3-m-subscribers |website=seekingalpha.com |accessdate=25 September 2020}}</ref>
 |-
 | 2011 || June || Leadership || Netflix CEO {{w|Reed Hastings}} joins Facebook's board of directors.<ref name="MyUser_Engadget.com_May_30_2016c">{{cite web |url=http://www.engadget.com/2011/06/23/netflix-ceo-reed-hastings-joins-facebooks-board-of-directors/ |title=Netflix CEO Reed Hastings joins Facebook's Board of Directors |newspaper=Engadget.com |date=  |author= |accessdate= May 30, 2016}}</ref>
@@ Line 275: / Line 251: @@
 | 2011 || July 14 || Device compatibility || The Netflix service launches on the {{w|Nintendo 3DS}}.<ref>{{cite web|url=https://www.engadget.com/2011/07/14/nintendo-confirms-netflix-on-the-3ds-hitting-today/ |title=Nintendo confirms Netflix on the 3DS hitting today |last=Heater |first=Brian |publisher=Engadget |date=July 14, 2011|accessdate=31 August 2020}}</ref>
 |-
-| 2011 || July 27 || || "In July 2011, Netflix changed its prices, charging customers for its mail rental service and streaming service separately. This meant a price increase for customers who wanted to continue receiving both services."<ref>{{cite web |title=Netflix: Price Hike Backlash Won't Last |url=https://www.techhive.com/article/236576/netflix_price_hike_backlash_wont_last.html |website=techhive.com |accessdate=25 September 2020}}</ref>
+| 2011 || July 27 || Subscription plan || Netflix changes its prices, charging customers for its mail rental service and streaming service separately. This means a price increase for customers who want to continue receiving both services.<ref>{{cite web |title=Netflix: Price Hike Backlash Won't Last |url=https://www.techhive.com/article/236576/netflix_price_hike_backlash_wont_last.html |website=techhive.com |accessdate=25 September 2020}}</ref>
 |-
-|2011
+| 2011 || August 9 || Software compatibility || Netflix releases a {{w|Google Chrome}} web store item for {{w|Chrome OS}}, {{w|Mac OS}}, and [[w:Microsoft Windows|Windows]]. However, it does not initially enable Netflix streaming on Linux machines. On Linux systems running the Chrome browser, the extension simply redirects users to view Netflix.com.<ref>{{Cite web|url=https://web.archive.org/web/20120615161730/https://chrome.google.com/webstore/detail/deceagebecbceejblnlcjooeohmmeldh?hl=en-US&hc=hp&hcp=new}}</ref>
-|September 5
+|-
-|International expansion
+|2011 ||September 5 || International expansion || Netflix launches streaming service in {{w|Brazil}}.<ref>{{cite web |title=Netflix Starts Rolling Out Streaming Service To Mexico, Latin America And The Caribbean |url=https://techcrunch.com/2011/09/05/netflix-starts-rolling-out-movie-and-tv-show-streaming-service-to-mexico-latin-america-and-the-caribbean/ |website=techcrunch.com |accessdate=23 June 2018}}</ref>
-|Netflix launches streaming service in {{w|Brazil}}.<ref>{{cite web |title=Netflix Starts Rolling Out Streaming Service To Mexico, Latin America And The Caribbean |url=https://techcrunch.com/2011/09/05/netflix-starts-rolling-out-movie-and-tv-show-streaming-service-to-mexico-latin-america-and-the-caribbean/ |website=techcrunch.com |accessdate=23 June 2018}}</ref>
 |-
 |2011
@@ Line 304: / Line 279: @@
 | 2011 || September 18 || Business model || [[wikipedia:Reed Hastings|Reed Hastings]] says in a Netflix blog post that the DVD section of Netflix would be split off and renamed Qwikster, and the only major change would be separate websites for the services.<ref>{{cite web|url=http://blog.netflix.com/2011/09/explanation-and-some-reflections.html |title= An Explanation and Some Reflections|work=Qwikster|accessdate=September 19, 2011}}</ref> This change would be retracted a month later.
 |-
-| 2011 || Third quarter || || "Netflix announced 800,000 unsubscribers in the United States during the third quarter of 2011, and more losses were expected in the fourth quarter of 2011. However Netflix's income jumped 63% for the third quarter of 2011."<ref>{{cite web |title=Netflix Drops Most Since 2004 After Losing 800,000 Customers |url=https://www.bloomberg.com/news/articles/2011-10-24/netflix-3q-subscriber-losses-worse-than-forecast |website=bloomberg.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix earnings jump; shares plunge on outlook |url=https://www.marketwatch.com/story/netflix-earnings-jump-shares-plunge-on-outlook-2011-10-24 |website=marketwatch.com |accessdate=25 September 2020}}</ref>
+| 2011 || Third quarter || Market size || Netflix announces 800,000 unsubscribers in the United States during the third quarter of the year. However Netflix's income jumps 63% in the period.<ref>{{cite web |title=Netflix Drops Most Since 2004 After Losing 800,000 Customers |url=https://www.bloomberg.com/news/articles/2011-10-24/netflix-3q-subscriber-losses-worse-than-forecast |website=bloomberg.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix earnings jump; shares plunge on outlook |url=https://www.marketwatch.com/story/netflix-earnings-jump-shares-plunge-on-outlook-2011-10-24 |website=marketwatch.com |accessdate=25 September 2020}}</ref>
 |-
 | 2011 || November 8 || Device compatibility || {{w|Barnes & Noble}} begins shipping {{w|Nook}} Tablets with the Netflix app pre-installed, offering Netflix as an optional app for Nook Color devices.<ref>{{cite web|url=http://www.dmwmedia.com/news/2011/11/08/nook-tablet-comes-with-netflix-hulu-plus-and-pandora|title=Nook Tablet Comes with Netflix, Hulu Plus and Pandora|author=Chris Marlowe|work=dmwmedia.com |date=November 8, 2011 |accessdate=31 August 2020}}</ref>
@@ Line 310: / Line 285: @@
 | 2011 || November || Financial || Netflix stock plunges from 42.16/share in July to 9.12/share in November, as 800,000 subscribers quit.<ref name="MyUser_CNN_May_30_2016c">{{cite web |url=http://money.cnn.com/2011/10/25/technology/netflix_stock/ |title=Netflix stock sinks as 800,000 subscribers quit – Oct. 25, 2011 |newspaper=CNN |date=  |author= |accessdate= May 30, 2016}}</ref>
 |-
-| 2011 || Fourth quarter || || "On January 26, 2012, Netflix added 610,000 subscribers in the United States by the end of the fourth quarter of 2011, totaling 24.4 million United States subscribers for this time period."<ref>{{cite web |title=Netflix Shares Surge on Subscriber Growth |url=https://www.wsj.com/articles/SB10001424052970204661604577184860514828248 |website=wsj.com |accessdate=25 September 2020}}</ref>
+| 2011 || Fourth quarter || Market size || Netflix adds 610,000 subscribers in the United States by the end of the fourth quarter of the year, totaling 24.4 million United States subscribers for this time period.<ref>{{cite web |title=Netflix Shares Surge on Subscriber Growth |url=https://www.wsj.com/articles/SB10001424052970204661604577184860514828248 |website=wsj.com |accessdate=25 September 2020}}</ref>
 |-
 | 2012 || January 4 || International expansion || Netflix starts its expansion in Europe, launching in the United Kingdom and Ireland.<ref name="BBC News">{{cite news| title = Netflix launches UK film and TV streaming service| date = January 9, 2012| url = http://www.bbc.co.uk/news/technology-16467432| accessdate = January 9, 2012|work=BBC News}}</ref> By September 18 it has expanded to Denmark, Finland, Norway and Sweden.<ref name="prnewswire.com">{{cite press release| title = Netflix Launches In Sweden, Denmark, Norway And Finland| date = October 18, 2012| url = http://www.prnewswire.com/news-releases/netflix-launches-in-sweden-denmark-norway-and-finland-174749581.html| accessdate = November 14, 2014|work=PRNewswire}}</ref>
@@ Line 316: / Line 291: @@
 | 2012 || February 2 || Device compatibility || {{w|PlayStation Vita}} is released with a Netflix app built in.<ref>{{cite news|url=http://blog.us.playstation.com/2012/01/09/it%E2%80%99s-official-netflix-is-coming-to-ps-vita/ |title=PS VITA Netflix |last=Buesch |first=Corbin |date=January 12, 2012|accessdate=31 August 2020}}</ref><ref>{{cite web|url=https://techcrunch.com/2011/07/14/netflix-now-streaming-to-north-american-nintendo-3dss/ |title=Netflix Now Streaming To North American Nintendo 3DSs |publisher=TechCrunch |date=July 14, 2011|accessdate=31 August 2020}}</ref>
 |-
-| 2012 || February 6 || Competition || "Redbox Partners With Verizon To Launch Streaming Video Service. The Coinstar subsidiary announces plans to partner with Verizon to compete with streaming video giants Netflix, Amazon, and Hulu."<ref>{{cite web |title=Redbox Partners With Verizon To Launch Streaming Video Service |url=https://www.fastcompany.com/1814308/redbox-partners-verizon-launch-streaming-video-service |website=fastcompany.com |accessdate=25 September 2020}}</ref>
+| 2012 || February 6 || Competition || {{w|Redbox}} partners with {{w|Verizon}} with the purpose to launch [[w:Streaming service provider|streaming video service]]. The {{w|Coinstar}} subsidiary announces plans to partner with Verizon to compete with streaming video giants Netflix, [[w:Amazon (company)|Amazon]], and {{w|Hulu}}.<ref>{{cite web |title=Redbox Partners With Verizon To Launch Streaming Video Service |url=https://www.fastcompany.com/1814308/redbox-partners-verizon-launch-streaming-video-service |website=fastcompany.com |accessdate=25 September 2020}}</ref>
 |-
-| 2012 || March 30 || || Netflix acquires the domain name DVD.com.<ref>{{cite web |title=Netflix acquires DVD.com domain, has no plans to split DVD and streaming |url=https://www.theverge.com/2012/3/30/2914299/netflix-acquires-dvd-com-domain |website=theverge.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Confirmed: Netflix buys DVD.com |url=https://domainnamewire.com/2012/03/30/netflix-dvddotcom/ |website=domainnamewire.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix Sharpens Focus On DVDs With DVD.com, But Don’t Cry Qwikster. (It’s Staying) |url=https://techcrunch.com/2012/03/30/netflix-sharpens-focus-on-dvds-with-dvd-com-but-dont-cry-qwikster-its-staying/ |website=techcrunch.com |accessdate=25 September 2020}}</ref>
+| 2012 || March 30 || Acquisition || Netflix acquires the domain name DVD.com.<ref>{{cite web |title=Netflix acquires DVD.com domain, has no plans to split DVD and streaming |url=https://www.theverge.com/2012/3/30/2914299/netflix-acquires-dvd-com-domain |website=theverge.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Confirmed: Netflix buys DVD.com |url=https://domainnamewire.com/2012/03/30/netflix-dvddotcom/ |website=domainnamewire.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix Sharpens Focus On DVDs With DVD.com, But Don’t Cry Qwikster. (It’s Staying) |url=https://techcrunch.com/2012/03/30/netflix-sharpens-focus-on-dvds-with-dvd-com-but-dont-cry-qwikster-its-staying/ |website=techcrunch.com |accessdate=25 September 2020}}</ref>
 |-
 | 2012 || April || Company || Netflix files with the [[wikipedia:Federal Election Commission|Federal Election Commission]] (FEC) to form a [[wikipedia:political action committee|political action committee]] (PAC) called FLIXPAC, acquiring the ability to make direct contributions to federal campaigns at up to US$5,000 per election.<ref name="FLIXPAC">{{cite news|last=Levinthal|first=Dave|title=Netflix forms PAC|url=http://www.politico.com/news/stories/0412/74929.html|newspaper=Politico|date=April 7, 2012}}</ref><ref>{{cite web |title=Netflix Gets a Political Action Committee: FLIXPAC |url=https://www.forbes.com/sites/davidthier/2012/04/08/netflix-gets-a-political-action-committee-flixpac/#6d5bf2a56220 |website=forbes.com |accessdate=1 September 2020}}</ref>
@@ Line 336: / Line 311: @@
 | 2013 || February 1 || [[w:List of Netflix original programming|Original content]] || [[wikipedia:Netflix|Netflix]] starts streaming ''[[wikipedia:House of Cards (U.S. TV series)|House of Cards]]'', its first original content.<ref>{{Cite book|title = Netflixed: The Epic Battle for America's Eyeballs|last = Keating|first = Gina|publisher = Portfolio/ Penguin|year = 2012|isbn = |location = |pages = }}</ref>
 |-
-| 2013 || February 27 || || Netflix announces it would be hosting its own awards ceremony, ''The Flixies''.<ref>{{cite web |title=Netflix launching its own awards, honoring outstanding achievements in Netflix |url=https://news.avclub.com/netflix-launching-its-own-awards-honoring-outstanding-1798236588 |website=news.avclub.com |accessdate=25 September 2020}}</ref>
+| 2013 || February 27 || Recognition (by Netflix) || Netflix announces it would be hosting its own awards ceremony, ''The Flixies''.<ref>{{cite web |title=Netflix launching its own awards, honoring outstanding achievements in Netflix |url=https://news.avclub.com/netflix-launching-its-own-awards-honoring-outstanding-1798236588 |website=news.avclub.com |accessdate=25 September 2020}}</ref>
 |-
 | 2013 || February || Content || {{w|DreamWorks Animation}} and Netflix co-produce ''{{w|Turbo Fast}}'', based on the movie ''[[w:Turbo (film)|Turbo]]'', which premiers in July.<ref name="Deadline-614048">{{cite news|url=https://www.deadline.com/2013/02/dreamworks-animation-netflix-turbo-kids-original-series/ |title=DreamWorks Animation To Produce First Netflix Original Series For Kids |website={{w|Deadline Hollywood}} |date=February 12, 2013 |accessdate=25 September 2020 |first1=David |last1=Lieberman}}</ref><ref name="Deadline-7591984">{{cite news|url=https://www.deadline.com/2013/06/dreamworks-animation-produce-tv-shows-netflix/#more-522497 |title=DreamWorks Animation To Produce TV Shows Based On Its Characters For Netflix |website={{w|Deadline Hollywood}} |date=June 17, 2013 |accessdate=25 September 2020 |first1=David |last1=Lieberman}}</ref>
 |-
 | 2013 || March 27 || Device compatibility || Netflix becomes available on {{w|Nintendo TVii}}.<ref>{{cite web |title=Netflix Now Available on TVii |url=https://www.nintendolife.com/news/2013/03/netflix_now_available_on_tvii |website=nintendolife.com |accessdate=1 September 2020}}</ref>
+|-
+| 2013 || April 15 || Software compatibility || Netflix announces plan to switch from {{w|Silverlight}} to {{w|HTML5}} playback using {{w|Encrypted Media Extensions}} (EME).<ref>{{cite web |title=HTML5 Video in IE 11 on Windows 8.1 |url=https://netflixtechblog.com/html5-video-in-ie-11-on-windows-8-1-d3a1d53654f1 |website=netflixtechblog.com |accessdate=26 September 2020}}</ref><ref>{{cite web |title=Netflix to switch from Microsoft Silverlight to HTML5 video |url=https://newatlas.com/netflix-html5/27126/ |website=newatlas.com |accessdate=27 September 2020}}</ref><ref>{{cite web |title=Netflix will switch from Silverlight to HTML5, explains what it's waiting for first |url=https://www.engadget.com/2013-04-15-netflix-silverlight-html5.html |website=engadget.com |accessdate=27 September 2020}}</ref>
 |-
 | 2013 || April 19 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original horror series ''[[w:Hemlock Grove (TV series)|Hemlock Grove]]''.<ref>{{cite web |title='Hemlock Grove' review: Gory Netflix series has beating heart |url=http://ew.com/article/2013/04/19/hemlock-grove-netflix-review/ |website=ew.com |accessdate=23 June 2018}}</ref>
@@ Line 358: / Line 335: @@
 | 2014 || February || Infrastructure || Netflix discovers that [[wikipedia:Comcast Cable|Comcast Cable]] has been slowing its traffic down, and announces that it will pay Comcast to end the slowdown of Netflix streams.<ref name="ComcastSlowdown">{{cite web |url=https://consumerist.com/2014/02/23/netflix-agrees-to-pay-comcast-to-end-slowdown/ |title=Netflix Agrees To Pay Comcast To End Slowdown – Consumerist |newspaper=Consumerist |date=  |author= |accessdate= May 30, 2016}}</ref>
 |-
-| 2014 || April 22 || || Netflix approaches 50 million global subscribers with a 32.3% video streaming market share in the United States. Netflix operatea in 41 countries around the world at this time.<ref>{{cite news|url=https://www.reuters.com/article/2014/04/22/us-netflix-results-idUSBREA3K14N20140422 |title=Netflix price hikes seen boosting global expansion|accessdate=25 September 2020}}</ref>
+| 2014 || April 22 || Market size || Netflix approaches 50 million global subscribers with a 32.3% video streaming market share in the United States. The company operates in 41 countries around the world at this time.<ref>{{cite news|url=https://www.reuters.com/article/2014/04/22/us-netflix-results-idUSBREA3K14N20140422 |title=Netflix price hikes seen boosting global expansion|accessdate=25 September 2020}}</ref>
 |-
 | 2014 || June 13 || Brand || Netflix unveils a global rebranding: a new logo, which uses a modern typeface with the {{w|drop shadow}}ing removed, and a new website [[w:user interface|UI]]. The change would become controversial, with some liking the new minimalist design, whereas others feel more comfortable with the old interface.<ref>{{cite web |title=Netflix Has A New Logo And A New Look |url=https://www.huffpost.com/entry/new-netflix-logo_n_5491965 |website=huffpost.com |accessdate=25 September 2020}}</ref>
@@ Line 364: / Line 341: @@
 | 2014 || June 19 || Partnership || Netflix signs deal with American comedian {{w|Chelsea Handler}} for the creation of a {{w|talk show}}.<ref>{{cite web |title=Netflix Signs Exclusive Deal With Chelsea Handler For 2016 Talk Show |url=https://techcrunch.com/2014/06/19/netflix-signs-exclusive-deal-with-chelsea-handler-for-2016-talk-show/ |website=techcrunch.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Chelsea Handler Signs Deal to Host Talk Show on Netflix |url=https://screenrant.com/chelsea-handler-netflix-talk-show/ |website=screenrant.com |accessdate=25 September 2020}}</ref>
 |-
-| 2014 || July 10 || || Netflix receives 31 Emmy nominations.<ref>{{cite web |title=Netflix’s Emmy nomination haul more than doubled in 2014 |url=https://fortune.com/2014/07/10/netflix-emmy-nominations/ |website=fortune.com |accessdate=26 September 2020}}</ref>
+| 2014 || July 10 || Recognition || Netflix receives 31 {{w|Emmy Award}} nominations.<ref>{{cite web |title=Netflix’s Emmy nomination haul more than doubled in 2014 |url=https://fortune.com/2014/07/10/netflix-emmy-nominations/ |website=fortune.com |accessdate=26 September 2020}}</ref>
 |-
-| 2014 || July || || Netflix surpasses 50 million global subscribers, with 36 million of them being in the United States.<ref>{{cite web |title=Netflix crosses 50 million subscribers worldwide and takes aim at Comcast / TWC |url=https://www.engadget.com/2014-07-21-netflix-50-million.html |website=engadget.com |accessdate=25 September 2020}}</ref>
+| 2014 || July || Market size || Netflix surpasses 50 million global subscribers, with 36 million of them being in the United States.<ref>{{cite web |title=Netflix crosses 50 million subscribers worldwide and takes aim at Comcast / TWC |url=https://www.engadget.com/2014-07-21-netflix-50-million.html |website=engadget.com |accessdate=25 September 2020}}</ref>
 |-
 | 2014 || September 10 || Protest || Netflix participates in the {{w|Internet Slowdown Day}} by intentionally slowing down its speeds, announcing its opposition to proposed changes in [[wikipedia:net neutrality|net neutrality]] rules that act against net neutrality by giving preferred websites the option to pay telecommunication companies for a guaranteed fast lane, in effect slowing down websites that don't pay for that fast lane.<ref>{{cite web|url=https://www.theatlantic.com/technology/archive/2014/09/todays-net-neutrality-campaign-explained/379973/|title=Why Netflix Is 'Slowing Down' Its Website Today|author=Rose Eveleth|date=September 10, 2014|work=The Atlantic|accessdate=February 26, 2015}}</ref>
@@ Line 427: / Line 404: @@
 | 2016 || July 15 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original horror series ''{{w|Stranger Things}}''.<ref>{{cite web |title=Friday, July 15: Stranger Things Happen on Netflix |url=https://www.channelguidemag.com/tv-news/2016/07/15/friday-july-15-netflix-stranger-things/ |website=channelguidemag.com |accessdate=23 June 2018}}</ref>
 |-
-| 2016 || May 18 || || Netflix creates a new tool called FAST to determine the speed of an Internet connection.<ref>{{cite web |title=Now Available Globally: Fast.Com, A New Tool To Check Your Internet Speed |url=https://about.netflix.com/en/news/now-available-globally-fast-com-a-new-tool-to-check-your-internet-speed |website=about.netflix.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix has launched a new tool to show you how fast your internet really is |url=https://www.businessinsider.com/new-netflix-tool-fastcom-shows-you-how-fast-your-internet-is-2016-5 |website=businessinsider.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix just launched the simplest internet speed test ever |url=https://thenextweb.com/apps/2016/05/18/netflix-just-created-simplest-internet-speed-test-ever/ |website=thenextweb.com |accessdate=25 September 2020}}</ref>
+| 2016 || May 18 || Tool || Netflix creates a new tool called FAST to determine the speed of an Internet connection.<ref>{{cite web |title=Now Available Globally: Fast.Com, A New Tool To Check Your Internet Speed |url=https://about.netflix.com/en/news/now-available-globally-fast-com-a-new-tool-to-check-your-internet-speed |website=about.netflix.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix has launched a new tool to show you how fast your internet really is |url=https://www.businessinsider.com/new-netflix-tool-fastcom-shows-you-how-fast-your-internet-is-2016-5 |website=businessinsider.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix just launched the simplest internet speed test ever |url=https://thenextweb.com/apps/2016/05/18/netflix-just-created-simplest-internet-speed-test-ever/ |website=thenextweb.com |accessdate=25 September 2020}}</ref>
 |-
 | 2016 || July || Legal || A subscriber sues Netflix over the 2014 raising of its subscription fee from US$7.99 to $9.99, alleging he was told by a Netflix customer support representative in 2011 that he would have a lifetime guarantee of receiving the service for $7.99 per month.<ref>{{Cite news|url=https://variety.com/2016/digital/news/netflix-user-lawsuit-class-action-rate-hike-1201807561/|title=Netflix User Sues Over Rate Hike, Claiming Breach of Contract|last=Spangler|first=Todd|date=July 1, 2016|work=Variety|access-date=13 August 2020|language=en-US}}</ref>
@@ Line 457: / Line 434: @@
 | 2017 || January 13 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original black-comedy mystery series ''{{w|A Series of Unfortunate Events}}''.<ref>{{cite web |title=How Long A Series Of Unfortunate Events Could Last At Netflix, According To Lemony Snicket |url=https://www.cinemablend.com/television/1611540/how-long-a-series-of-unfortunate-events-could-last-at-netflix-according-to-lemony-snicket |website=cinemablend.com |accessdate=23 June 2018}}</ref>
 |-
-| 2017 || February 2 || || "In February 2017, Netflix signed a [[music publisher (popular music)|music publishing]] deal with [[BMG Rights Management]], where BMG will oversee rights outside of the United States for music associated with Netflix original content. Netflix continues to handle these tasks in-house in the United States."<ref>{{cite web |title=Netflix Inks BMG Deal to Manage Music Rights Outside U.S. |url=https://variety.com/2017/digital/news/netflix-bmg-music-rights-1201976506/ |website=variety.com |accessdate=25 September 2020}}</ref>
+| 2017 || February 2 || Partnership || Netflix signs a [[w:music publisher (popular music)|music publishing]] deal with {{w|BMG Rights Management}}, where the latter would oversee rights outside of the United States for music associated with Netflix original content.<ref>{{cite web |title=Netflix Inks BMG Deal to Manage Music Rights Outside U.S. |url=https://variety.com/2017/digital/news/netflix-bmg-music-rights-1201976506/ |website=variety.com |accessdate=25 September 2020}}</ref>
 |-
 | 2017 || March 31 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original teen drama/mystery series ''{{w|13 Reasons Why}}''.<ref>{{cite web |title=13 Reasons Why season 2: How many episodes are in the new series of 13 Reasons Why? |url=https://www.express.co.uk/showbiz/tv-radio/921826/13-reasons-why-season-2-how-many-episodes-netflix-2018-release-date-trailer |website=express.co.uk |accessdate=23 June 2018}}</ref>
@@ Line 464: / Line 441: @@
 |-
 | 2017 || April || Recognition || Netflix is nominated for Broadcaster of the Year in the UK's Diversity in Media Awards.
+|-
+| 2017 || April || Controversy || Netflix original series ''{{w|13 Reasons Why}}'' is criticized for romanticizing, sensationalizing, and increasing interest in suicide, and "glorified and glamorized" issues such as depression and [[w:Posttraumatic stress disorder|post-traumatic stress]].<ref>{{cite web |title=Why teen mental health experts are focused on '13 Reasons Why' |url=https://edition.cnn.com/2017/04/25/health/13-reasons-why-teen-suicide-debate-explainer/ |website=edition.cnn.com |accessdate=26 September 2020}}</ref><ref>{{cite web |title='13 Reasons Why' Is Not the Force for Mental Health Awareness People Say It Is |url=https://www.self.com/story/13-reasons-why-suicide-and-mental-health |website=self.com |accessdate=26 September 2020}}</ref><ref>{{cite web |title='13 Reasons Why' faces backlash from suicide prevention advocacy group |url=https://abcnews.go.com/Entertainment/13-reasons-faces-backlash-suicide-prevention-advocacy-groups/story?id=46851551 |website=abcnews.go.com |accessdate=26 September 2020}}</ref> Netflix responds to the controversy by adding additional viewer advisories, and providing links to {{w|suicide prevention}} resources.<ref>{{Cite web|url=https://variety.com/2018/digital/news/13-reasons-why-season-2-premiere-date-netflix-1202791730/|title='13 Reasons Why' Season 2 Premiere Date, Teaser Trailer Revealed|last=Spangler|first=Todd|date=April 30, 2018|website=Variety|accessdate=26 September 2020}}</ref><ref>{{Cite news|url=https://www.nytimes.com/2018/03/22/arts/television/netflix-warning-video-13-reasons-why.html|title=Netflix Adds a Warning Video to '13 Reasons Why'|last=Libbey|first=Peter|date=March 22, 2018|work=The New York Times|accessdate=26 September 2020}}</ref>
 |-
 | 2017 || June 30 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original psychological thriller series ''[[w:Gypsy (TV series)|Gypsy]]''.<ref>{{cite web |title=‘Gypsy’ Canceled By Netflix After 1 Season |url=https://deadline.com/2017/08/gypsy-canceled-netflix-naomi-watts-one-season-1202146744/ |website=deadline.com |accessdate=23 June 2018}}</ref>
@@ Line 469: / Line 448: @@
 | 2017 || August 7 || Acquisition || Netflix acquires comic book company {{w|Millarworld}}, which would continue to create and publish new stories and franchises under the Netflix label.<ref>{{cite web |title=Netflix Acquires Millarworld |url=https://media.netflix.com/en/press-releases/netflix-acquires-millarworld-1 |website=media.netflix.com |accessdate=1 September 2020}}</ref><ref>{{cite web |title=Netflix buys comics publisher Millarworld to feed films and TV |url=https://www.reuters.com/article/us-millarworld-m-a-netflix/netflix-buys-comics-publisher-millarworld-to-feed-films-and-tv-idUSKBN1AN1NP |website=reuters.com |accessdate=1 September 2020}}</ref><ref>{{cite web |title=Netflix Buys Comics Publisher Behind Kingsman, Kick-Ass |url=https://variety.com/2017/digital/news/netflix-acquires-mark-millar-millarworld-kingsman-kick-ass-1202517270/ |website=variety.com |accessdate=1 September 2020}}</ref>
 |-
-| 2017 || August 14 || Partnership || Netflix sings multi-year deal with American television producer {{w|Shonda Rhimes}} with the purpose to produce new series and work on other projects for the streaming company.<ref>{{cite web |title=Netflix signs Grey's Anatomy creator Shonda Rhimes to multi-year deal |url=https://www.theverge.com/2017/8/14/16142342/shonda-rhimes-deal-netflix-greys-anatomy-scandal |website=theverge.com |accessdate=23 September 2020}}</ref><ref>{{cite web |title=Shonda Rhimes Signs Multi-year Deal With Netflix |url=https://www.fool.com/investing/2017/08/14/shonda-rhimes-signs-multi-year-deal-with-netflix.aspx |website=fool.com |accessdate=23 September 2020}}</ref><ref>{{cite web |title=Shonda Rhimes signs major multi-year deal with Netflix |url=https://defendernetwork.com/entertainment/shonda-rhimes-signs-major-multi-year-deal-netflix/ |website=defendernetwork.com |accessdate=23 September 2020}}</ref>
+| 2017 || August 14 || Partnership || Netflix signs multi-year deal with American television producer {{w|Shonda Rhimes}} with the purpose to produce new series and work on other projects for the streaming company.<ref>{{cite web |title=Netflix signs Grey's Anatomy creator Shonda Rhimes to multi-year deal |url=https://www.theverge.com/2017/8/14/16142342/shonda-rhimes-deal-netflix-greys-anatomy-scandal |website=theverge.com |accessdate=23 September 2020}}</ref><ref>{{cite web |title=Shonda Rhimes Signs Multi-year Deal With Netflix |url=https://www.fool.com/investing/2017/08/14/shonda-rhimes-signs-multi-year-deal-with-netflix.aspx |website=fool.com |accessdate=23 September 2020}}</ref><ref>{{cite web |title=Shonda Rhimes signs major multi-year deal with Netflix |url=https://defendernetwork.com/entertainment/shonda-rhimes-signs-major-multi-year-deal-netflix/ |website=defendernetwork.com |accessdate=23 September 2020}}</ref>
 |-
 | 2017 || October 6 || [[w:List of Netflix original programming|Original content]] || Italian {{w|crime drama}} series ''{{w|Suburra: Blood on Rome}}'' is released. It is the first Italian original series on Netflix.<ref>{{cite web |title=Netflix announces three original Italian projects |url=https://www.thelocal.it/20180420/netflix-italian-tv-series-film |website=thelocal.it |accessdate=13 August 2020}}</ref>
@@ Line 483: / Line 462: @@
 | 2017 || Fourth quarter || Market size || Netflix gains 8.3 million new subscribers in the last quarter of the year, and a year-over-year increase of 18%.<ref name="How Netflix Became a $100 Billion"/>
 |-
-| 2018 || January || || As of date, Netflix's website ranks as the 30th most trafficked website in the world and 9th most trafficked website in the United States.<ref>{{cite web|url=https://www.alexa.com/siteinfo/netflix.com|title=Netflix.com Traffic, Demographics and Competitors – Alexa|website=alexa.com|archiveurl=https://web.archive.org/web/20171029142606/https://www.alexa.com/siteinfo/netflix.com|archivedate=October 29, 2017|access-date=25 September 2020}}</ref>
+| 2018 || January || Market size || As of date, Netflix's website ranks as the 30th most trafficked website in the world and 9th most trafficked website in the United States.<ref>{{cite web|url=https://www.alexa.com/siteinfo/netflix.com|title=Netflix.com Traffic, Demographics and Competitors – Alexa|website=alexa.com|archiveurl=https://web.archive.org/web/20171029142606/https://www.alexa.com/siteinfo/netflix.com|archivedate=October 29, 2017|access-date=25 September 2020}}</ref>
 |-
 | 2018 || February 2 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original science fiction series ''[[w:Altered Carbon (TV series)|Altered Carbon]]''.<ref>{{cite web |last1=DOCKTERMAN |first1=ELIANA |title=Altered Carbon Takes Place in the Future. But It’s Far From Progressive |url=http://time.com/5128388/altered-carbon-netflix-review/ |website=time.com |accessdate=23 June 2018}}</ref>
@@ Line 493: / Line 472: @@
 | 2018 || March 16 || [[w:List of Netflix original programming|Original content]] || ''{{w|Edha}}'' is released. It is Netflix's first Argentine original series.<ref>{{cite web |title=Netflix’s First Argentine Original Series ‘Edha’ is Coming in March |url=https://www.thebubble.com/netflixs-first-argentine-original-series-edha-is-coming-in-march |website=thebubble.com |accessdate=17 August 2020}}</ref>
 |-
-| 2018 || First quarter || || Netflix DVD rentals earn U$60.2 million in profit from US$120.4 million in revenue.<ref>{{cite web |title=When Will Netflix Kill Its DVD Service? |url=https://www.foxbusiness.com/markets/when-will-netflix-kill-its-dvd-service |website=foxbusiness.com |accessdate=25 September 2020}}</ref>
+| 2018 || First quarter || Financial || Netflix DVD rentals earn U$60.2 million in profit from US$120.4 million in revenue.<ref>{{cite web |title=When Will Netflix Kill Its DVD Service? |url=https://www.foxbusiness.com/markets/when-will-netflix-kill-its-dvd-service |website=foxbusiness.com |accessdate=25 September 2020}}</ref>
 |-
 | 2018 || April 13 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original science fiction series ''[[w:Lost in Space (2018 TV series)|Lost in space]]''.<ref>{{cite web |title="Lost in Space" makes a comeback courtesy of Netflix. The new series starts on April 13 |url=http://www.euronews.com/2018/04/11/-lost-in-space-makes-a-comeback-courtesy-of-netflix-the-new-series-starts-on-april-13 |website=euronews.com |accessdate=23 June 2018}}</ref>
@@ Line 521: / Line 500: @@
 | 2018 || July–September || Market size || Netflix adds seven million new customers in three months, bringing its global total to more than 137 million.<ref>{{cite web |title=Netflix soars on record subscriber total |url=https://www.bbc.com/news/business-45881963 |website=bbc.com |accessdate=4 August 2020}}</ref>
 |-
-| 2018 || September || || Netflix becomes the most nominated network at the 2018 [[w:70th Primetime Emmy Awards|Primetime]] and [[w:70th Primetime Creative Arts Emmy Awards|Creative Arts Emmy Awards]] with 112 nominations, therefore breaking {{w|HBO}}'s 17-years record as most nominated network at the Emmys, which received 108 nominations.<ref>{{Cite news|url=https://www.theatlantic.com/entertainment/archive/2018/07/emmy-nominations-2018-netflix-hbo/565046/|title=Emmys Nominations 2018: Netflix Takes Over|last=Gilbert|first=Sophie|date=July 12, 2018|work=The Atlantic|access-date=26 September 2020}}</ref><ref>{{Cite news|url=https://ew.com/tv/2018/07/12/netflix-vs-hbo-emmy/|title=How Netflix beat HBO in Emmy nominations for first time ever|work=Entertainment Weekly|access-date=26 September 2020}}</ref>
+| 2018 || September || Recognition || Netflix becomes the most nominated network at the 2018 [[w:70th Primetime Emmy Awards|Primetime]] and [[w:70th Primetime Creative Arts Emmy Awards|Creative Arts Emmy Awards]] with 112 nominations, therefore breaking {{w|HBO}}'s 17-years record as most nominated network at the Emmys, which received 108 nominations.<ref>{{Cite news|url=https://www.theatlantic.com/entertainment/archive/2018/07/emmy-nominations-2018-netflix-hbo/565046/|title=Emmys Nominations 2018: Netflix Takes Over|last=Gilbert|first=Sophie|date=July 12, 2018|work=The Atlantic|access-date=26 September 2020}}</ref><ref>{{Cite news|url=https://ew.com/tv/2018/07/12/netflix-vs-hbo-emmy/|title=How Netflix beat HBO in Emmy nominations for first time ever|work=Entertainment Weekly|access-date=26 September 2020}}</ref>
 |-
 | 2018 || August 17 || [[w:List of Netflix original programming|Original content]] || {{w|Matt Groening}} fantasy animated sitcom ''{{w|Disenchantment}}'' is released.<ref>{{cite web |last1=Hale |first1=Mike |title=Review: Matt Groening Enters the Netflix Age With ‘Disenchantment’ |url=https://www.nytimes.com/2018/08/16/arts/television/review-disenchantment-netflix-matt-groening.html |website=nytimes.com |accessdate=4 August 2020}}</ref><ref>{{cite web |title=‘Disenchantment’ Review: Matt Groening’s Netflix Debut Starts Rough, But Makes a Surprising About-Face — Spoilers |url=https://www.indiewire.com/2018/08/netflix-disenchantment-review-matt-groening-new-cartoon-spoilers-1201995588/ |website=indiewire.com |accessdate=20 August 2020}}</ref><ref>{{cite web |title=Disenchantment review: Groening’s new Netflix toon is off to a bloody good start |url=https://arstechnica.com/gaming/2018/08/disenchantment-review-groenings-new-netflix-toon-is-off-to-a-bloody-good-start/ |website=arstechnica.com |accessdate=20 August 2020}}</ref>
@@ Line 568: / Line 547: @@
 |-
 | 2019 || February || Facility || Netflix announces the opening of a dedicated production hub in {{w|Toronto}}.<ref>{{cite web |title=Netflix to open dedicated production hub in Toronto |url=https://www.cbc.ca/news/entertainment/netflix-toronto-1.5024295 |website=cbc.ca |accessdate=8 August 2020}}</ref><ref>{{cite web |title=Netflix announces it's opening a huge film and TV production hub in Toronto |url=https://www.blogto.com/film/2019/02/netflix-production-hub-toronto-studios/ |website=blogto.com |accessdate=20 August 2020}}</ref><ref>{{cite web |title=Netflix setting up production hub in Toronto |url=https://toronto.citynews.ca/2019/02/19/netflix-production-hub-toronto/ |website=toronto.citynews.ca |accessdate=20 August 2020}}</ref>
+|-
+| 2019 || February || Controversy || {{w|Gwyneth Paltrow}}'s lifestyle brand [[w:Goop (company)|Goop]] signs a deal to produce a wellness-themed {{w|documentary}} series for Netflix. This would lead to widespread criticism of the streaming company for giving Paltrow a platform to promote her company, which is criticized for making unsubstantiated claims about the effectiveness of the health treatments and products it promotes. Multiple critics would argue that Netflix's move was "a win for {{w|pseudoscience}}."<ref>{{cite web |title=Netflix buys into Goop hooey with deal to make a wellness docuseries |url=https://arstechnica.com/science/2019/02/goop-lands-netflix-deal-despite-track-record-of-egregious-false-health-claims/ |website=arstechnica.com |accessdate=26 September 2020}}</ref><ref>{{cite web |title=Scientists Are Pissed That Netflix Is Legitimizing Gwyneth Paltrow’s Goop |url=https://www.thedailybeast.com/scientists-are-pissed-that-netflix-is-legitimizing-gwyneth-paltrows-goop |website=thedailybeast.com |accessdate=26 September 2020}}</ref><ref>{{cite web |title=Goop has a Netflix deal – this is a dangerous win for pseudoscience |url=https://www.theguardian.com/commentisfree/2019/feb/08/goops-deal-with-netflix-is-a-dangerous-win-for-pseudoscience |website=theguardian.com |accessdate=26 September 2020}}</ref><ref>{{cite web |title=Netflix's new partnership with Gwyneth Paltrow's Goop brand is a win for pseudoscience |url=https://www.nbcnews.com/think/opinion/netflix-s-new-partnership-gwyneth-paltrow-s-goop-brand-win-ncna969746 |website=nbcnews.com |accessdate=26 September 2020}}</ref>
 |-
 | 2019 || March 11 || Leadership || {{w|Media executive}} {{w|David Kosse}} quits {{w|STX Entertainment}} and joins Netflix to head its new international film division.<ref>{{cite web |title=David Kosse joins Netflix from STX to head new international film division |url=https://www.screendaily.com/news/david-kosse-joins-netflix-from-stx-to-head-new-international-film-division/5137520.article |website=screendaily.com |accessdate=8 August 2020}}</ref><ref>{{cite web |title=Netflix Hires STX's David Kosse to Lead New International Film Division |url=https://www.hollywoodreporter.com/news/netflix-hires-stxs-david-kosse-lead-new-international-film-division-1193672 |website=hollywoodreporter.com |accessdate=27 August 2020}}</ref><ref>{{cite web |title=Netflix Hires STX’s David Kosse To Lead International Film Division |url=https://deadline.com/2019/03/netflix-david-kosse-stx-international-universal-film4-1202571614/ |website=deadline.com |accessdate=27 August 2020}}</ref>
@@ Line 611: / Line 592: @@
 | 2019 || June 13 || [[w:List of Netflix original programming|Original content]] || ''[[w:Jinn (TV series)|Jinn]]'' is released. It is the first Arabic Netflix original series.<ref>{{cite web |title=Netflix's first Arabic original series sparks uproar in Jordan |url=https://www.aljazeera.com/news/2019/06/netflix-arabic-original-series-sparks-uproar-jordan-190614172753351.html |website=aljazeera.com |accessdate=17 August 2020}}</ref><ref>{{cite web |title=Netflix’s first Arabic original series condemned by Jordan officials |url=https://www.detroitnews.com/story/entertainment/2019/06/15/neflix-arab-series-conroversy-lewd-censor/39586445/ |website=detroitnews.com |accessdate=17 August 2020}}</ref><ref>{{cite web |title=#JinnHunter |url=https://www.imdb.com/title/tt8923408/ |website=imdb.com |accessdate=17 August 2020}}</ref>
 |-
-| 2019 || June 19 || || Netflix claims that 30,869,863 accounts watched original film ''[[w:Murder Mystery (film)|Murder Mystery]]'', despite it being critically panned, making it the biggest "opening weekend" for a Netflix original film.<ref>{{cite web |title=Netflix Claims New Adam Sandler, Jennifer Aniston Movie Drew Record Views |url=https://www.vanityfair.com/hollywood/2019/06/netflix-adam-sandler-jennifer-aniston-viewer-data?verso=true |website=vanityfair.com |accessdate=26 September 2020}}</ref>
+| 2019 || June 19 || Market size || Netflix claims that 30,869,863 accounts watched original film ''[[w:Murder Mystery (film)|Murder Mystery]]'', despite it being critically panned, making it the biggest "opening weekend" for a Netflix original film.<ref>{{cite web |title=Netflix Claims New Adam Sandler, Jennifer Aniston Movie Drew Record Views |url=https://www.vanityfair.com/hollywood/2019/06/netflix-adam-sandler-jennifer-aniston-viewer-data?verso=true |website=vanityfair.com |accessdate=26 September 2020}}</ref>
 |-
 | 2019 || Second quarter || Competition || Netflix announces having lost subscribers in the United States for the first time since it started its streaming service, with 130,000 subscribers departing. The company also adds 2.7 million new subscribers worldwide, a figure below its guidance of 5 million new subscribers. The news would hit producing a severe fall of Netflix’s share price.<ref name="theguardian.comhh">{{cite web |title=Netflix's growth slows as it braces for influx of competition |url=https://www.theguardian.com/media/2019/oct/16/netflixs-growth-slows-as-it-braces-for-influx-of-competition |website=theguardian.com |accessdate=24 September 2020}}</ref>
+|-
+| 2019 || July 5 || Controversy || A report by the anti-tobacco group {{w|Truth Initiative}} highlights the amount of {{w|smoking}} portrayed in ''[[w:House of Cards (American TV series)|House of Cards]]'' and ''{{w|Orange Is the New Black}}'' as higher than on broadcast television, and notes nearly double the number of references to smoking between season 1 and season 2 of ''{{w|Stranger Things}}''. In response to the report, Netflix states they will make efforts to cut back on the depiction of smoking in its original series.<ref>{{cite web |title=Netflix to cut back on smoking after 'Stranger Things' criticism |url=https://edition.cnn.com/2019/07/05/health/netflix-smoking-stranger-things/index.html |website=edition.cnn.com |accessdate=26 September 2020}}</ref>
 |-
 | 2019 || July || Partnership || Netflix announces a permanent production base at {{w|Shepperton Studios}}, home to classics including ''[[w:Alien (film)|Alien]]'' and ''{{w|Gorillas in the Mist}}''.<ref>{{cite web |title=Netflix strikes production deal with Shepperton Studios |url=https://www.theguardian.com/media/2019/jul/03/netflix-strikes-production-deal-with-shepperton-studios |website=theguardian.com |accessdate=11 August 2020}}</ref><ref>{{cite web |title=Netflix announces dedicated UK operation at Shepperton |url=https://www.bbc.com/news/entertainment-arts-48854876 |website=bbc.com |accessdate=27 August 2020}}</ref><ref>{{cite web |title=NETFLIX CREATES UK PRODUCTION HUB AT SHEPPERTON STUDIOS |url=https://media.netflix.com/en/press-releases/netflix-creates-uk-production-hub-at-shepperton-studios |website=media.netflix.com |accessdate=27 August 2020}}</ref>
@@ Line 645: / Line 628: @@
 | 2019 || October 22 || Competition || In detriment to Netflix, {{w|Verizon}} offers free year of {{w|Disney Plus}} service.<ref>{{cite web |title=Verizon offers free year of Disney Plus in swipe at Netflix |url=https://apnews.com/4953f10b4e2349d381fc61103d230524 |website=apnews.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=TECH Verizon will offer customers a year of Disney+ for free |url=https://www.cnbc.com/2019/10/22/verizon-will-offer-customers-a-year-of-disney-for-free.html |website=cnbc.com |accessdate=31 August 2020}}</ref><ref>{{cite web |title=Verizon Will Give One Year of Disney Plus for Free to All Unlimited Wireless Customers |url=https://variety.com/2019/digital/news/verizon-disney-plus-one-year-free-wireless-1203377660/ |website=variety.com |accessdate=31 August 2020}}</ref>
 |-
-| 2019 || October || Criticism || Netflix begins to experiment with allowing users to change the speed at which content is being played. Deployed to selected users of the service's [[w:Android (operating system)|Android]] app, the feature would be criticized by various members of the film industry, who argue that it harms the artistic integrity of their work. Netflix vice president Keela Robison later states that the feature "generated a fair amount of feedback – both for and against", and notes use cases for slowing down playback, such as helping viewers locate details in scenes, or making it easier to understand dialogue in foreign languages if they are still learning the language. Robison also notes that they have deliberately limited the rollout of the feature due to "creator concerns", and that such functions have already been available on DVD players.<ref>{{cite web |title=Netflix wants to let people watch things at twice the speed, but Hollywood is pushing back |url=https://www.theverge.com/2019/10/29/20937546/netflix-playback-speed-testing-android-mobile-tv-movies-hollywood-filmmakers |website=theverge.com |accessdate=26 September 2020}}</ref><ref>{{cite web |title=Netflix Responds to Backlash Over Variable Playback Speed Test |url=https://variety.com/2019/digital/news/netflix-playback-speed-test-response-1203386868/ |website=variety.com |accessdate=26 September 2020}}</ref>
+| 2019 || October || Controversy || Netflix begins to experiment with allowing users to change the speed at which content is being played. Deployed to selected users of the service's [[w:Android (operating system)|Android]] app, the feature would be criticized by various members of the film industry, who argue that it harms the artistic integrity of their work. Netflix vice president Keela Robison later states that the feature "generated a fair amount of feedback – both for and against", and notes use cases for slowing down playback, such as helping viewers locate details in scenes, or making it easier to understand dialogue in foreign languages if they are still learning the language. Robison also notes that they have deliberately limited the rollout of the feature due to "creator concerns", and that such functions have already been available on DVD players.<ref>{{cite web |title=Netflix wants to let people watch things at twice the speed, but Hollywood is pushing back |url=https://www.theverge.com/2019/10/29/20937546/netflix-playback-speed-testing-android-mobile-tv-movies-hollywood-filmmakers |website=theverge.com |accessdate=26 September 2020}}</ref><ref>{{cite web |title=Netflix Responds to Backlash Over Variable Playback Speed Test |url=https://variety.com/2019/digital/news/netflix-playback-speed-test-response-1203386868/ |website=variety.com |accessdate=26 September 2020}}</ref>
 |-
 | 2019 || October 31 || [[w:List of Netflix original programming|Original content]] || ''[[w:Nowhere Man (Taiwanese TV series)|Nowhere Man]]'' is released. It is Netflix's first {{w|Mandarin language}} show.<ref>{{cite web |title=Netflix Unveils Launch Dates for First Trio of Chinese-Language Originals |url=https://www.hollywoodreporter.com/news/netflix-sets-launch-dates-first-chinese-language-originals-1234398#:~:text=Nowhere%20Man%2C%20Netflix's%20first%20Mandarin,gangster%20awaiting%20execution%20behind%20bars. |website=hollywoodreporter.com |accessdate=13 August 2020}}</ref>
@@ Line 679: / Line 662: @@
 | 2020 || January 17 || [[w:List of Netflix original programming|Original content]] || Horror drama series ''[[w:Ares (TV series)|Ares]]'' is released. It is the first Dutch Netflix original series.<ref>{{cite web |title=Production of the First Dutch Netflix Original 'Ares' Begins in Amsterdam |url=https://www.lbbonline.com/news/production-of-the-first-dutch-netflix-original-ares-begins-in-amsterdam |website=lbbonline.com |accessdate=14 August 2020}}</ref><ref>{{cite web |title=Ares |url=https://www.tribute.ca/news/photo-galleries/whats-new-on-netflix-january-2020/ares-january-17/ |website=tribute.ca |accessdate=14 August 2020}}</ref>
 |-
-| 2020 || January 17 || || Netflix opens a new office in {{w|Paris}} with 40 employees.<ref>{{cite web |title=Netflix Opens Vast Paris Office, Reveals New Content & Partnerships In France |url=https://deadline.com/2020/01/netflix-paris-office-france-series-reed-hastings-1202833735/ |website=deadline.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix to open new Paris HQ with increased commitment to French market |url=https://www.broadbandtvnews.com/2020/01/17/netflix-to-open-new-paris-hq-with-increased-commitment-to-french-market/ |website=broadbandtvnews.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix Bows French Office With a Bang, Unveils New Shows, Films |url=https://variety.com/2020/film/global/netflix-paris-office-opens-france-1203470490/ |website=variety.com |accessdate=25 September 2020}}</ref>
+| 2020 || January 17 || International expansion || Netflix opens a new office in {{w|Paris}} with 40 employees.<ref>{{cite web |title=Netflix Opens Vast Paris Office, Reveals New Content & Partnerships In France |url=https://deadline.com/2020/01/netflix-paris-office-france-series-reed-hastings-1202833735/ |website=deadline.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix to open new Paris HQ with increased commitment to French market |url=https://www.broadbandtvnews.com/2020/01/17/netflix-to-open-new-paris-hq-with-increased-commitment-to-french-market/ |website=broadbandtvnews.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix Bows French Office With a Bang, Unveils New Shows, Films |url=https://variety.com/2020/film/global/netflix-paris-office-opens-france-1203470490/ |website=variety.com |accessdate=25 September 2020}}</ref>
 |-
 | 2020 || January 19 || Partnership|| Netflix announces a multi-year deal with {{w|Sky Group}} in the United Kingdom, with the purpose to provide Sky customers with more forms of entertainment in one place.<ref>{{cite web |title=Sky Agrees to New Multi-Year Deal with Netflix |url=https://corporate.comcast.com/press/releases/sky-new-multi-year-deal-with-netflix |website=corporate.comcast.com |accessdate=23 September 2020}}</ref><ref>{{cite web |title=Sky Agrees New Multi-Year Deal With Netflix |url=https://www.skymedia.co.uk/news/sky-agrees-new-multi-year-deal-with-netflix/ |website=skymedia.co.uk |accessdate=23 September 2020}}</ref><ref>{{cite web |title=Sky and Netflix have agreed to a new multi-year deal |url=https://rts.org.uk/article/sky-and-netflix-have-agreed-new-multi-year-deal |website=rts.org.uk |accessdate=23 September 2020}}</ref>
@@ Line 686: / Line 669: @@
 |-
 | 2020 || January 21 || Market size || Netflix reaches 167 million subscribers globally.<ref name="edition.cnn.comss"/>
+|-
+| 2020 || January 23 || Controversy || French film ''{{w|Cuties}}'' is released. Distributed internationally by Netflix, the film would draw controversy after its release due to claims it sexualized children, particularly in response to the poster originally displayed on the streaming platform, which was subsequently changed.<ref>{{cite web |title=Netflix film Cuties becomes target of politicized backlash |url=https://www.cbc.ca/news/entertainment/netflix-cuties-backlash-1.5724482 |website=cbc.ca |accessdate=26 September 2020}}</ref><ref>{{cite web |title=Cuties controversy sparks #CancelNetflix campaign |url=https://www.theguardian.com/film/2020/sep/11/cuties-mignonnes-controversy-cancel-netflix-campaign |website=theguardian.com |accessdate=26 September 2020}}</ref>
 |-
 | 2020 || February 3 || Controversy || Netflix is accused of committing “superhighway robbery” over low tax bill by taking the British taxpayer “for a ride” during a debate held in the British parliament.<ref>{{cite web |title=Netflix accused of ‘superhighway robbery’ over low tax bill |url=https://www.marketwatch.com/story/netflix-accused-of-superhighway-robbery-over-low-uk-tax-bill-2020-02-04 |website=marketwatch.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix accused of `superhighway robbery´ over tax affairs by senior MP |url=https://www.dailymail.co.uk/wires/pa/article-7963123/Netflix-accused-superhighway-robbery-tax-affairs-senior-MP.html |website=dailymail.co.uk |accessdate=20 August 2020}}</ref><ref>{{cite web |title=Netflix accused of ‘superhighway robbery’ over low tax bill – Miles Dean |url=https://uk.andersen.com/netflix-accused-of-superhighway-robbery-over-low-tax-bill-miles-dean/ |website=uk.andersen.com |accessdate=20 August 2020}}</ref>
@@ Line 761: / Line 746: @@
 | 2020 || September 16 || Partnership || Netflix signs five-year deal with Saudi Arabian studio Myrkott. This allows new seasons of popular Middle Eastern cartoon show ''Masameer'', as well as a range of ''Masameer'' films, to be produced for the streaming platform.<ref>{{cite web |title=Saudi animation studio behind 'Masameer' signs five-year deal with Netflix |url=https://www.thenational.ae/arts-culture/saudi-animation-studio-behind-masameer-signs-five-year-deal-with-netflix-1.1078527 |website=thenational.ae |accessdate=23 September 2020}}</ref><ref>{{cite web |title=Netflix signs five-year partnership with Saudi studio Myrkott |url=https://gulfbusiness.com/netflix-signs-five-year-partnership-with-saudi-studio-myrkott/ |website=gulfbusiness.com |accessdate=23 September 2020}}</ref><ref>{{cite web |title=Netflix, Saudi Animation Studio Myrkott Sign 5-Year Deal for New Saudi-Focused Shows and Films |url=https://www.sustg.com/netflix-saudi-animation-studio-myrkott-sign-5-year-deal-for-new-saudi-focused-shows-and-films/ |website=sustg.com |accessdate=23 September 2020}}</ref>
 |-
-| 2021 || Late January || Competition || American mockumentary sitcom television series ''[[w:The Office (American TV series)|The Office]]'' is expected to officially depart from Netflix around this time, in order to be exclusively available on [[w:Peacock (streaming service)|Peacock]].<ref name="">{{cite web |title='The Office' Is Officially Leaving Netflix In 2021 — Here's How You Can Still Watch It |url=https://www.bustle.com/entertainment/the-office-is-leaving-netflix-in-2021-but-its-not-going-far-18146081 |website=bustle.com |accessdate=23 September 2020}}</ref>
+| 2021 || Late January || Content || American mockumentary sitcom television series ''[[w:The Office (American TV series)|The Office]]'' is expected to officially depart from Netflix around this time, in order to be exclusively available on [[w:Peacock (streaming service)|Peacock]].<ref name="">{{cite web |title='The Office' Is Officially Leaving Netflix In 2021 — Here's How You Can Still Watch It |url=https://www.bustle.com/entertainment/the-office-is-leaving-netflix-in-2021-but-its-not-going-far-18146081 |website=bustle.com |accessdate=23 September 2020}}</ref>
+|-
+|}
+== Numerical and visual data  ==
+=== Google Scholar ===
+The following table summarizes per-year mentions on Google Scholar as of August 11, 2021.
+{| class="sortable wikitable"
+! Year
+! Netflix
+! "video streaming"
+|-
+| 2000 || 95 || 1,100
+|-
+| 2002 || 167 || 2,340
+|-
+| 2004 || 403 || 3,800
+|-
+| 2006 || 726 || 5,040
+|-
+| 2008 || 1,520 || 6,330
+|-
+| 2010 || 2,790 || 8,220
+|-
+| 2012 || 4,810 || 9,490
+|-
+| 2014 || 8,660 || 10,900
+|-
+| 2016 || 14,500 || 12,100
+|-
+| 2018 || 22,100 || 14,300
+|-
+| 2020 || 26,200 || 33,500
 |-
 |}
+[[File:Netflix google schoolar.png|thumb|center|700px]]
+The image below shows Netflix stock price from 2002-05-23 to 2020-08-27.
+[[File:Netflixstock.png|thumb|center|700px]]
+The image below shows Netflix stock price from 2002-05-23 to 2020-08-27 in logarithmic scale.
+[[File:Netflixlog.png|thumb|center|700px]]
+=== Google Trends ===
+The comparative chart below shows {{w|Google Trends}} data for Netlfix (Production company), Disney+ (Television network), Hulu (Television network) and Amazon Prime Video (Television channel), from January 2004 to March 2021, when the screenshot was taken. Interest is also ranked by country and displayed on world map. See how maximum correlates with increased interest in Netflix during the {{w|COVID-19 pandemic lockdowns}}<ref>{{cite web |title=Netflix, Disney+, Hulu, Amazon Prime Video |url=https://trends.google.com/trends/explore?date=all&q=%2Fm%2F017rf_,%2Fg%2F11f5bxylc0,%2Fm%2F02y_4jg,%2Fm%2F0gvlgh |website=Google Trends |access-date=19 March 2021}}</ref>
+[[File:Netflix, Disney, Hulu, Amazon Prime Video gt.png|thumb|center|600px]]
+=== Google Ngram Viewer ===
+The chart below shows {{w|Google Ngram Viewer}} data for Netflix, from 1997 to 2019.<ref>{{cite web |title=Netflix |url=https://books.google.com/ngrams/graph?content=Netflix&year_start=1997&year_end=2019&corpus=26&smoothing=3&case_insensitive=true |website=books.google.com |access-date=22 March 2021 |language=en}}</ref>
+[[File:Netflix ngram.png|thumb|center|700px]]
+=== Wikipedia views ===
+The chart below shows pageviews of the English Wikipedia article {{w|Netflix}}, on desktop from December 2007, and on mobile-web, desktop-spider, mobile-web-spider and mobile app, from July 2015; to February 2021.<ref>{{cite web |title=Netflix |url=https://wikipediaviews.org/displayviewsformultiplemonths.php?page=Netflix&allmonths=allmonths&language=en&drilldown=all |website=wikipediaviews.org |access-date=19 March 2021}}</ref>
+[[File:Netflix wv.png|thumb|center|400px]]
 ==Meta information on the timeline==
@@ Line 780: / Line 830: @@
 ===What the timeline is still missing===
+* [https://www.youtube.com/watch?v=UXZzyKTsBMw Why Netflix is collapsing]
 ===Timeline update strategy===