Difference between revisions of "Timeline of Netflix"
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| − | {{Attribute English Wikipedia|original-exists=yes}} | + | {{Attribute English Wikipedia|original-exists=yes|substantial-edits=yes}} |
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| + | {{focused coverage period|end-date = August 2020}} | ||
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This is a timeline of [[wikipedia:Netflix|Netflix]], an American global provider of streaming films and television series. | This is a timeline of [[wikipedia:Netflix|Netflix]], an American global provider of streaming films and television series. | ||
| + | |||
| + | |||
| + | == Sample questions == | ||
| + | |||
| + | The following are some interesting questions that can be answered by reading this timeline: | ||
| + | |||
| + | * What are some events related to the Netflix {{w|DVD}} service? | ||
| + | ** Sort the full timeline by "Event type" and look for the group of rows with value "DVD service". | ||
| + | ** You will mostly see early events related to [[w:DVD-by-mail|DVD delivery]], Netflix's first business model. | ||
| + | * What are some events describing the release of pioneering or notable Netflix original content productions? | ||
| + | ** Sort the full timeline by "Event type" and look for the group of rows with value "Original content". | ||
| + | ** You will mostly see the release of pioneering original content productions in specific languages of from specific countries. | ||
| + | * What are some events describing the streaming of non-original content by Netflix? | ||
| + | ** Sort the full timeline by "Event type" and look for the group of rows with value "Content" | ||
| + | * What are some notable streaming platform tools released by the company? | ||
| + | ** Sort the full timeline by "Event type" and look for the group of rows with value "Tool". | ||
| + | ** You will see some events related to feature introduction. | ||
| + | * What are other events describing services of miscellaneous types provided by Netflix? | ||
| + | ** Sort the full timeline by "Event type" and look for the group of rows with value "Service". | ||
| + | * What are some events related to Netflix infrastructural aspects such as {{w|database}}s and streaming quality? | ||
| + | ** Sort the full timeline by "Event type" and look for the group of rows with value "Infrastructure". | ||
| + | * What events illustrate the evolution of the total number of Netflix subscribers? | ||
| + | ** Sort the full timeline by "Event type" and look for the group of rows with value "Market size". | ||
| + | ** You will see figures illustrating the evolution of the number of customers, from early domestic DVD rental subscriptions, to worldwide streaming content subscribers. | ||
| + | * What are some events describing Netflix competitors? | ||
| + | ** Sort the full timeline by "Event type" and look for the group of rows with value "Competition". | ||
| + | ** You will read some important names in the streaming competition arena as well as some events describing the impact of competition on the company performance. | ||
| + | * What are some events describing the different subscription plans offered by Netflix? | ||
| + | ** Sort the full timeline by "Event type" and look for the group of rows with value "Subscription plan". | ||
| + | ** You will see a number of events illustrating the variety of subscription plans across different countries. | ||
| + | * What are some events describing legal issues related to Netflix? | ||
| + | ** Sort the full timeline by "Event type" and look for the group of rows with value "Legal". | ||
| + | * What are some events related to company or service acquisitions? | ||
| + | ** Sort the full timeline by "Event type" and look for the group of rows with value "Acquisition". | ||
| + | * What are some events describing Netflix deals with other companies and celebrities? | ||
| + | ** Sort the full timeline by "Event type" and look for the group of rows with value "Partnership". | ||
| + | ** You will see a number of deals signed with companies throughout the world for production and distribution of content, as well as contracts with personalities, including [[w:Barack Obama|Barack]] and {{w|Michelle Obama}}; and {{w|Prince Harry}} and {{w|Meghan Markle}}, etc. | ||
| + | * What are some events describing Netflix expansion outside of the United States? | ||
| + | ** Sort the full timeline by "Event type" and look for the group of rows with value "International expansion". | ||
| + | * What are some events illustrating financial aspects of Netflix? | ||
| + | ** Sort the full timeline by "Event type" and look for the group of rows with value "Financial". | ||
| + | ** You will see events related to Netflix valuation, funding, investments, and the {{w|Initial public offering}}. | ||
| + | * What are some events related to Netflix-compatible devices? | ||
| + | ** Sort the full timeline by "Event type" and look for the group of rows with value "Device compatibility". | ||
| + | ** You will see events describing streaming compatibility with devices by major companies like {{w|Nintendo}}, {{w|Sony}} and [[w:Roku, Inc.|Roku]], etc. | ||
| + | * Who are some of the most important people at Netflix and what are their roles? | ||
| + | ** Sort the full timeline by "Event type" and look for the group of rows with value "Leadership". | ||
| + | * Other events are described under the following types: "Agreement", "Assistance", "Brand", "Business model", "Company", "Controversy", "Facility", "Illegal access", "{{w|Internet privacy}}", "Policy", "{{w|Popular culture}}", "Protest", "Recognition", "Recognition (by Netflix)", "Security", "Software compatibility" and "Study" | ||
==Big picture== | ==Big picture== | ||
| + | |||
{| class="wikitable sortable" | {| class="wikitable sortable" | ||
| − | ! Time period !! class="unsortable" | Key developments at Netflix | + | ! Time period !! class="unsortable" | Key developments at Netflix !! |
|- | |- | ||
| − | | 1997–2006|| Netflix is founded on a mail-rental DVD service, goes IPO, and faces vicious competition with Blockbuster. | + | | 1997–2006|| Early years ||Netflix is founded on a mail-rental DVD service, goes IPO, and faces vicious competition with video provider [[w:Blockbuster LLC|Blockbuster]]. |
| + | |- | ||
| + | |2007–2015 || Online suscription service development || Netflix starts its online subscription service in 2007 (a year after just over 50% of American households have broadband access), and online streaming ultimately forms the basis of Netflix's business model (as usage of DVDs starts declining). Netflix starts internationalization in 2010, reaches over 26 million subscribers worldwide by April 2011, 40.4 million subscribers by September 2013, and 81 million by April 2016. By 2015, it starts accounting for over one-third of all US Internet traffic.<ref name="MyUser_Time.com_May_22_2016c">{{cite web |url=http://time.com/3901378/netflix-internet-traffic/ |title=Netflix Accounts for More Than One-Third of Internet Traffic |newspaper=Time.com |date= |author= |accessdate= May 22, 2016}}</ref> As Blockbuster declines, Netflix's primary competition is with other [[wikipedia:online streaming|online streaming]] services like [[wikipedia:Amazon Video|Amazon Video]] and [[wikipedia:Hulu|Hulu]] in the United States. | ||
| + | |- | ||
| + | | 2016 onward || Intense growth period || Netflix grows spectacularly, and its original content starts receiving numerous awards and accolades. Netflix’s feature films start attracting the most prominent screenwriters, directors, and actors. By 2017, Netflix subscribers surpass the total number of cable subscribers in the United States. Netflix further becomes the largest entertainment provider in the world.<ref name="How Netflix Became a $100 Billion"/> | ||
| + | |- | ||
| + | | 2019 onward || Increased competition || Netflix starts being hit by the effect of increased competition in media streaming, with the field increasingly crowded by new streaming services like {{w|Disney+}} and {{w|AppleTV+}}.<ref name="theguardian.comddd"/> | ||
| + | |- | ||
| + | |} | ||
| + | |||
| + | === Summary by year === | ||
| + | |||
| + | {| class="wikitable sortable" | ||
| + | ! Time period !! Key developments | ||
| + | |- | ||
| + | | 1997 || Netflix is founded.<ref name="Netflix, Inc. History"/> At this time, [[w:Blockbuster LLC|Blockbuster]] dominates home entertainment rental.<ref name="How Netflix Became a $100 Billion"/> | ||
| + | |- | ||
| + | | 1998 || NetFlix.com launches.<ref name="sssasasas"/> The company begins offering DVD rentals and sales.<ref name="ddssaa">{{cite web |title=History of Netflix: Timeline and Facts |url=https://www.thestreet.com/technology/history-of-netflix-15091518 |website=thestreet.com |accessdate=18 August 2020}}</ref> | ||
| + | |- | ||
| + | | 1999 || Netflix begins offering its online subscription service.<ref name="Netflix Statistics and Facts">{{cite web |title=Netflix Statistics and Facts |url=https://market.us/statistics/online-video-and-streaming-sites/netflix-statistics/ |website=market.us |accessdate=3 September 2020}}</ref><ref name="Netflix, Inc. History"/> | ||
| + | |- | ||
| + | | 2000 || Netflix.com abandons late fees and return-by dates, and adopts a US$ 19.95 monthly subscription plan.<ref name="How Netflix Became a $100 Billion"/> | ||
| + | |- | ||
| + | | 2001 || Netflix.com partners with {{w|Best Buy}}, having exposure in the chain's 1,800 stores.<ref name="Netflix, Inc. History"/> | ||
| + | |- | ||
| + | | 2002 || Netflix.com goes public and changes its name to Netflix, Inc.<ref name="Netflix, Inc. History"/> | ||
| + | |- | ||
| + | | 2003 || Netflix reaches 1 million subscribers and has its first profitable quarter.<ref name="Netflix, Inc. History"/> | ||
| + | |- | ||
| + | | 2004 || Netflix begins offering lower-priced plans, US$10 for one DVD at a time, $17 for two disks at a time, and $23 for three DVDs at a time.<ref name="sdwfwfwfw">{{cite web |title=#1 The DHM Model |url=https://medium.com/@gibsonbiddle/2-the-dhm-model-6ea5dfd80792 |website=medium.com |accessdate=18 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2005 || Netflix reaches 1,000,000 shipped DVDs by mail per day and offers over 35,000 titles. The company begins developing recommendations to viewers based on their viewing habits and ratings.<ref name="Netflix, Inc. History"/><ref name="sdwfwfwfw"/> | ||
| + | |- | ||
| + | | 2006 || Netflix becomes profitable, generating more than US$80 million in profits in the year.<ref name="How Netflix Became a $100 Billion"/> The US$1 million Netflix Prize contest launches for anyone who could improve by 10 percent the Netflix recommendation system.<ref name="britannica.com">{{cite web |title=Netflix |url=https://www.britannica.com/topic/Netflix-Inc |website=britannica.com |accessdate=18 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2007 || Netflix begins offering video streaming services viewing from personal computers or web-enabled devices.<ref name="Netflix, Inc. History"/> Interest in DVD as a home entertainment format begins to wane.<ref name="How Netflix Became a $100 Billion"/> | ||
| + | |- | ||
| + | | 2008 || Netflix stops DVD retail sales.<ref name="How Netflix Became a $100 Billion"/> A four-year agreement with {{w|Starz}} gives Netflix access to a library of 2,500 titles.<ref name="How Netflix Became a $100 Billion"/> | ||
| + | |- | ||
| + | | 2009 || Netflix begins partnering with electronics companies to have access to smart TVs and gaming consoles.<ref name="ddssaa"/> | ||
| + | |- | ||
| + | | 2010 || Netflix introduces a streaming-only plan that offers unlimited streaming service but no DVDs. The company then expands beyond the United States by offering the streaming-only plan in Canada.<ref name="britannica.com"/> | ||
| + | |- | ||
| + | | 2011 || Netflix announces Qwikster as an attempt to separate DVD rental and streaming services, scrapping the plan soon after.<ref name="Netflix, Inc. History"/> The company expands in {{w|Latin America and the Caribbean}}.<ref name="britannica.com"/> | ||
| + | |- | ||
| + | | 2012 || Netflix launches in the {{w|United Kingdom}}, {{w|Ireland}}, and {{w|Scandinavia}}.<ref name="britannica.com"/> | ||
| + | |- | ||
| + | | 2013 || Netflix introduces its own original programming.<ref name="ddssaa"/> | ||
| + | |- | ||
| + | | 2014 || Netflix’s streaming service hits a remarkable milestone. With only half as many subscribers as {{w|HBO}}, it manages to out-gross the latter by nearly 15%.<ref>{{cite web |title=The State and Future of Netflix v. HBO in 2015 |url=https://redef.com/original/the-state-and-future-of-netflix-v-hbo-in-2015 |website=redef.com |accessdate=31 August 2020}}</ref> In 2014, Netflix spends US$0 on marketing its {{w|DVD}} business.<ref>{{cite web |title=Who are the 6 million people still getting Netflix by mail? I'm one of them |url=https://www.theguardian.com/media/2014/jul/22/netflix-dvds-mail-subscription |website=theguardian.com |accessdate=18 August 2020}}</ref> The company also releases two purely original series in the year.<ref>{{cite web |title=Jessica Jones and Netflix’s Unprecedented Year of Television |url=https://www.vulture.com/2015/12/jessica-jones-and-netflixs-big-year.html |website=vulture.com |accessdate=4 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2015 || Netflix’s original programming production accelerates.<ref name="wired.comv">{{cite web |title=In 2015, Netflix Became a TV Network. Where Does It Go From Here? |url=https://www.wired.com/2015/12/netflix-legit-tv-network/ |website=wired.com |accessdate=18 August 2020}}</ref> The company releases its [[w:Beasts of No Nation (film)|first feature film]].<ref name="How Netflix Became a $100 Billion"/> | ||
| + | |- | ||
| + | | 2016 || Netflix goes live in 130 countries simultaneously<ref name="How Netflix Became a $100 Billion"/>, becoming accessible worldwide. It also continues to create more original content, while pressing to grow its membership.<ref name="ddssaa"/> The company releases 126 original series or films, more than any other competitor.<ref>{{cite web |title=NETFLIX, Inc. |url=https://minervaims.it/wp-content/uploads/2018/03/Netflix-Equity-Research.pdf |website=minervaims.it |accessdate=4 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2017 || Netflix reaches 100 million suscribers, surpassing the total number of cable subscribers in the {{w|United States}}.<ref name="sssasasas">{{cite web |title=Fascinating facts anout Netflix |url=https://www.broadbandsearch.net/blog/fascinating-facts-statistics-netflix |website=broadbandsearch.net |accessdate=3 September 2020}}</ref><ref name="How Netflix Became a $100 Billion"/> The company releases 33 movies in theaters in 40 cities around the world in this year.<ref>{{cite web |title=Netflix's next act: feeding the service with its own movies |url=https://www.reuters.com/article/us-netflix-movies-focus/netflixs-next-act-feeding-the-service-with-its-own-movies-idUSKCN1IH1AP |website=reuters.com |accessdate=4 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || Netflix spends US$12 billion building its library of original films and series<ref>{{cite web |title=The Future Of Netflix: Is It Really As Doom And Gloom As People Are Saying? |url=https://www.forbes.com/sites/danafeldman/2019/07/15/the-future-of-netflix-is-it-really-as-doom-and-gloom-as-people-are-saying/#5bbfcb986682 |website=forbes.com |accessdate=28 August 2020}}</ref>, which receive 112 Emmy Awards nominations.<ref>{{cite web |title=Netflix's annual revenue from 2002 to 2019 |url=https://www.statista.com/statistics/272545/annual-revenue-of-netflix/ |website=statista.com |accessdate=28 August 2020}}</ref> The company releases over 700 originals of TV shows and movies in this year.<ref>{{cite web |title=Top 50 Netflix Statistics Marketers Must Know |url=https://www.reelnreel.com/netflix-statistics/ |website=reelnreel.com |accessdate=4 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || Netflix expansion reaches 190 countries.<ref>{{cite web |title=MURDER MYSTERY IS THE CUTTHROAT COMEDY THAT KILLED ITS COMPETITION FOR THE NUMBER ONE MOVIE SPOT ON NETFLIX |url=https://www.lafilm.edu/blog/this-alum-directed-netflixs-most-popular-movie-of-2019/ |website=lafilm.edu |accessdate=18 August 2020}}</ref> The company releases more original content productions in this year than the entire television industry did in 2005.<ref>{{cite web |title=Netflix Released More Originals in 2019 Than the Entire TV Industry Did in 2005 |url=https://variety.com/2019/tv/news/netflix-more-2019-originals-than-entire-tv-industry-in-2005-1203441709/ |website=variety.com |accessdate=3 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || As of February, Netflix holds a 26.6% share of video streaming traffic globally.<ref>{{cite web |title=Top 50 Netflix Statistics Marketers Must Know |url=https://www.reelnreel.com/netflix-statistics/ |website=reelnreel.com |accessdate=4 September 2020}}</ref> It surpasses 180 million subscribers.<ref>{{cite web |title=Netflix — From local to global |url=https://medium.com/@azimshaik91/netflix-from-local-to-global-5a1688d7f68b |website=medium.com |accessdate=4 September 2020}}</ref> Netflix's subscriber base explodes as a result of {{w|stay-at-home order}}s during the {{w|COVID-19 pandemic lockdowns}}.<ref name="ddssd"/> | ||
|- | |- | ||
| − | |||
|} | |} | ||
==Full timeline== | ==Full timeline== | ||
| + | |||
| + | === Inclusion criteria === | ||
| + | |||
| + | The limited number of non-original content productions described on the timeline was selected according to earliness and popularity criteria. As for original content productions, they were selected according to both popularity and first releases in specific languages and countries. | ||
| + | |||
| + | === Timeline === | ||
| + | |||
{| class="wikitable sortable" border="1" | {| class="wikitable sortable" border="1" | ||
| − | ! Year !! Month and date !! Event type !! Details | + | ! Year !! Month and date (approximately) !! Event type !! Details |
| + | |- | ||
| + | | 1997 || August 29 || Company || Netflix is founded in [[wikipedia:Scotts Valley|Scotts Valley]], California by [[wikipedia:Marc Randolph|Marc Randolph]]<ref>{{cite web|url=http://www.linkedin.com/profile/view?id=17958160|title=Marc Randolph LinkedIn Profile|author=self|accessdate=October 31, 2011}}</ref><ref>{{cite web|url=http://techcrunch.com/2010/05/07/marc-randolph-bookrenter/|title=Marc Randolph Techcrunch|author=Robin Wauters|accessdate=October 31, 2011}}</ref> and [[wikipedia:Reed Hastings|Reed Hastings]], who previously had worked together at [[wikipedia:Pure Software|Pure Software]].<ref name="Netflix, Inc. History">{{cite web |title=Netflix, Inc. History |url=http://www.fundinguniverse.com/company-histories/netflix-inc-history/ |website=fundinguniverse.com |accessdate=18 August 2020}}</ref> | ||
| + | |- | ||
| + | | 1998 || April 14 || Service || Netflix launches its website <ref>{{Cite book|title = Netflixed: The Epic Battle for America's Eyeballs|last = Keating|first = Gina|publisher = Portfolio/ Penguin|year = 2012|isbn = |location = |pages = }}</ref> with 925 works available for rent through a traditional pay-per-rental model (50[[wikipedia:United States cent|¢US]] per rental U.S. postage; late fees applied).<ref>{{cite web|author=Stephen Czar|year=1998|url=http://www.dvdfile.com/news/special_report/features/timeline/timeline.htm|title= DVD Historical Timeline|accessdate =January 30, 2006}}</ref> | ||
| + | |- | ||
| + | | 1998 || September || Subscription plan || Netflix launches its monthly subscription concept.<ref>{{Cite news|first=Jeffrey M.|last=O'Brien|url=https://www.wired.com/wired/archive/10.12/netflix.html?pg=2|title= The Netflix Effect|publisher=Wired News|date=December 2002}}</ref> | ||
| + | |- | ||
| + | | 1999 || January || Partnership || Netflix partners with online movie information provider {{w|All-Movie Guide}}.<ref name="Netflix, Inc. History"/> | ||
| + | |- | ||
| + | | 1999 || April || DVD service || Netflix expands its video library to 3,100 titles.<ref name="How Netflix Became a $100 Billion"/> | ||
| + | |- | ||
| + | | 1999 || July || Financial || Netflix raises up $30 million in [[wikipedia:private equity|private equity]].<ref name="MyUser_Https:_May_21_2016c">{{cite web |url=https://www.crunchbase.com/organization/netflix#/entity |title=Netflix |newspaper=Crunchbase |date= |author= |accessdate= May 21, 2016}}</ref> | ||
| + | |- | ||
| + | | 1999 || September || Subscription plan || Netflix introduces its monthly subscription concept.<ref>{{cite web |title=The Netflix Effect |url=https://www.wired.com/2002/12/netflix-6/ |website=wired.com |accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2000 || January || DVD service || Netflix’s catalog reaches 5,200 titles.<ref name="How Netflix Became a $100 Billion">{{cite web |title=How Netflix Became a $100 Billion Company in 20 Years |url=https://producthabits.com/how-netflix-became-a-100-billion-company-in-20-years/ |website=producthabits.com |accessdate=18 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2000 || February || Service || Netflix introduces CineMatch, a new service that compares rental patterns among its customers and looks for similarities in taste, using this information to recommend titles to people whose profiles are similar.<ref name="Netflix, Inc. History"/> | ||
| + | |- | ||
| + | | 2000 || May || Financial || Netflix announces plans for an {{w|initial public offering}} of US$86.25 million worth of common stock. However, the plans would be withdrawn later in July.<ref name="Netflix, Inc. History"/> | ||
| + | |- | ||
| + | | 2000 || || Company || Netflix offers itself for acquisition to [[wikipedia:Blockbuster LLC|Blockbuster]] for $50 million; however, Blockbuster declines the offer.<ref>{{Cite news|url= https://www.wsj.com/articles/SB10001424052748703384204575509331302481448|title=Blockbuster to Remake Itself Under Creditors|work=The Wall Street Journal|date=September 24, 2010}}</ref> | ||
| + | |- | ||
| + | | 2001 || January || Content || Netflix acquires exclusive distribution of the DVD version of British film ''[[w:Croupier (film)|Croupier]]'', which it would have for three months before the title becomes available elsewhere.<ref name="Netflix, Inc. History"/> | ||
| + | |- | ||
| + | | 2001 || Early year || Subscription plan || Netflix starts offering unlimited rentals for US$19.95 a month, with a maximum of four titles out at a given time, though this would be later dropped to three. Shipping and handling are included in the price.<ref name="Netflix, Inc. History"/> | ||
| + | |- | ||
| + | | 2001 || September || Subscription plan || Following the {{w|September 11 attacks}}, Netflix doubles its monthly subscription rate, due as much to fearful Americans seek refuge at home.<ref name="Netflix, Inc. History"/> | ||
| + | |- | ||
| + | | 2001 || September || Partnership || Netflix partners with consumer electronics retailerr {{w|Best Buy}} to create a co-branded DVD rental service in the company's 1,800 stores and on its Web sites.<ref name="Netflix, Inc. History"/> | ||
|- | |- | ||
| − | | | + | | 2002 || Early year || DVD service || Netflix opens new regional distribution sites near {{w|Los Angeles}} and {{w|Boston}} to speed delivery to those areas.<ref name="Netflix, Inc. History"/> |
|- | |- | ||
| − | | | + | | 2002 || February || Market size || Netflix attains 500,000 subscriptions.<ref name="Netflix, Inc. History"/> |
|- | |- | ||
| − | | | + | | 2002 || March || Financial || Netflix revives its plans for an {{w|initial public offering}}.<ref name="Netflix, Inc. History"/> |
|- | |- | ||
| − | | | + | | 2002 || || Competition || {{w|Redbox Automated Retail LLC}} is founded as a division of {{w|McDonald's}}, offering [[wikipedia:DVD|DVD]] rentals via [[wikipedia:automated retail|automated retail]] [[wikipedia:kiosk|kiosk]]s.<ref>{{cite web |title=07-01-09 Little-Known Redbox Proves the Power of In-Between Technology |url=https://www.fastcompany.com/90182807/little-known-redbox-proves-the-power-of-in-between-technology |website=fastcompany.com |accessdate=27 September 2020}}</ref> |
|- | |- | ||
| − | | | + | | 2002 || May 29 || Financial || Netflix initiates [[wikipedia:initial public offering|initial public offering]] (IPO), selling 5.5 million shares of [[wikipedia:common stock|common stock]] at the price of [[wikipedia:United States dollar|US$]]15.00 per share. It brings in $82.5 million. |
|- | |- | ||
| − | | | + | | 2002 || June || National expansion || Netflix opens new regional distribution sites in the {{w|Atlanta}}, {{w|Denver}}, {{w|Detroit}}, {{w|Houston}}, {{w|Minneapolis}}, {{w|New York}}, {{w|Seattle}}, and {{w|Washington, D.C.}}, metro areas.<ref name="Netflix, Inc. History"/> |
|- | |- | ||
| − | | 2002 || || | + | | 2002 || Summer || DVD service || Netflix briefly opens an experimental bricks-and-mortar DVD rental store in {{w|Las Vegas}}, located in a supermarket. The test site would be shuttered in less than a month.<ref name="Netflix, Inc. History"/> |
|- | |- | ||
| − | | 2002 || | + | | 2002 || September 23 || DVD service || ''{{w|The New York Times}}'' reports that, at the time, Netflix mailed about 190,000 discs per day to its 670,000 monthly subscribers.<ref>{{cite web |title=New Economy; DVD's have found an unexpected route to a wide public: snail mail |url=https://www.nytimes.com/2002/09/23/business/new-economy-dvd-s-have-found-an-unexpected-route-to-a-wide-public-snail-mail.html?scp=2&sq=netflix&st=nyt |website=nytimes.com |accessdate=25 September 2020}}</ref> |
|- | |- | ||
| − | | 2003 || April || | + | | 2003 || April || Market size || Netflix announces that it reaches 1 million subscribers.<ref name="MyUser_Ir.net_May_23_2016c">{{cite web |url=http://ir.netflix.com/releasedetail.cfm?ReleaseID=105475 |title=Netflix Announces First Quarter 2003 Ending Subscribers of 1,052,000, Up 74% Over The Prior Year (NASDAQ:NFLX) |newspaper=Ir.net |date= |author= |accessdate= May 23, 2016}}</ref> |
|- | |- | ||
| − | | 2004 || August 11 || Competition || Blockbuster launches Blockbuster online to compete with Netflix, offering unlimited DVD rentals at the flat fee of $19.99/month.<ref name="MyUser_Prnewswire.com_May_23_2016c">{{cite web |url=http://www.prnewswire.com/news-releases/blockbuster-launches-blockbuster-onlinetm---the-movie-store-at-your-doortm-71586907.html |title=Blockbuster Launches BLOCKBUSTER Online(TM) – The Movie Store at Your Door(TM) |newspaper=Prnewswire.com |date= |author= |accessdate= May 23, 2016}}</ref> | + | | 2004 || August 11 || Competition || Blockbuster launches Blockbuster online to compete with Netflix, offering unlimited DVD rentals at the flat fee of $19.99/month.<ref name="MyUser_Prnewswire.com_May_23_2016c">{{cite web |url=http://www.prnewswire.com/news-releases/blockbuster-launches-blockbuster-onlinetm---the-movie-store-at-your-doortm-71586907.html |title=Blockbuster Launches BLOCKBUSTER Online(TM) – The Movie Store at Your Door(TM) |newspaper=Prnewswire.com |date= |author= |accessdate= May 23, 2016}}</ref><ref>{{cite web |title=Blockbuster video entered the us online market |url=https://www.coursehero.com/file/p2rtgbcg/Blockbuster-Video-entered-the-US-online-market-in-August-2004-with-a-monthly/ |website=coursehero.com |accessdate=26 September 2020}}</ref><ref>{{cite web |title=Blockbuster going after NetFlix |url=https://money.cnn.com/2004/08/11/technology/blockbuster_rental/ |website=money.cnn.com |accessdate=26 September 2020}}</ref> |
|- | |- | ||
| − | | 2006 || September 7 || Competition || Amazon introduces [[wikipedia:video on demand|video on demand]] service [[wikipedia:Amazon Video|Amazon Video]]. | + | | 2005 || February 2 || Competition || {{w|Amazon Prime}} launches as a paid subscription program from [[w:Amazon (company)|Amazon]] that gives users access to services including streaming music and video.<ref>{{cite web |title=The making of Amazon Prime, the internet’s most successful and devastating membership program |url=https://www.vox.com/recode/2019/5/3/18511544/amazon-prime-oral-history-jeff-bezos-one-day-shipping |website=vox.com |accessdate=24 September 2020}}</ref> |
| + | |- | ||
| + | | 2005 || July 19 || Competition || Netflix cites {{w|Amazon.com}} as a potential competitor.<ref>{{cite web |title=Netflix sees a bright future, sans Amazon competition |url=https://arstechnica.com/uncategorized/2005/06/5011-2/ |website=arstechnica.com |accessdate=26 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2006 || April 4 || Legal || Netflix files a {{w|patent infringement}} lawsuit in which it demands a {{w|jury trial}} in the {{w|United States District Court for the Northern District of California}}, alleging that Blockbuster's {{w|online DVD rental}} subscription program violated two patents held by Netflix.<ref>{{cite web |title=Bibliographic data: US7024381 (B1) ― 2006-04-04 |url=https://worldwide.espacenet.com/publicationDetails/biblio?CC=US&NR=7024381&KC=&FT=E&locale=en_EP |website=worldwide.espacenet.com |accessdate=26 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2006 || September 7 || Competition || Amazon introduces [[wikipedia:video on demand|video on demand]] service [[wikipedia:Amazon Video|Amazon Video]].<ref>{{cite web |title=Prime Video |url=https://the-jh-movie-collection-official.fandom.com/wiki/Prime_Video |website=the-jh-movie-collection-official.fandom.com |accessdate=18 August 2020}}</ref> | ||
|- | |- | ||
| 2006 || October 1 || Company || Netflix offers a [[wikipedia:Netflix Prize|$1,000,000 prize]] to the first developer of a video-recommendation [[wikipedia:algorithm|algorithm]] that could beat its existing algorithm, [[wikipedia:Cinematch|Cinematch]], at predicting customer ratings by more than 10%.<ref>{{cite web|url=http://www.netflixprize.com/|title=Netflix Prize Website|accessdate=December 8, 2006}}</ref> | | 2006 || October 1 || Company || Netflix offers a [[wikipedia:Netflix Prize|$1,000,000 prize]] to the first developer of a video-recommendation [[wikipedia:algorithm|algorithm]] that could beat its existing algorithm, [[wikipedia:Cinematch|Cinematch]], at predicting customer ratings by more than 10%.<ref>{{cite web|url=http://www.netflixprize.com/|title=Netflix Prize Website|accessdate=December 8, 2006}}</ref> | ||
|- | |- | ||
| − | | | + | | 2006 || End of year || Market size || Netflix reaches more than 6.3 million subscribers.<ref name="How Netflix Became a $100 Billion"/> |
|- | |- | ||
| − | | 2007 || February || | + | | 2007 || January 15 || Business model || Netflix announces that it will launch streaming video.<ref name="MyUser_The_New_York_Times_May_21_2016c">{{cite web |url=https://www.nytimes.com/2007/01/16/technology/16netflix.html |title=Netflix to Deliver Movies to the PC |newspaper=The New York Times |date= January 16, 2007 |author= |accessdate= May 21, 2016}}</ref> |
| + | |- | ||
| + | | 2007 || January || Subscription plan || Netflix places a cap on monthly streaming hours, corresponding to the price of a member’s plan. Members with the $23 plan, have acces to three DVDs at-a-time service and can stream 23 hours per month. Netflix would later quickly test an unlimited offering and switch to an “all you can eat” model for streaming.<ref name="sdwfwfwfw"/> | ||
| + | |- | ||
| + | | 2007 || February || DVD service || Netflix delivers its billionth DVD<ref>{{cite news|url=https://news.google.com/newspapers?id=Qqc_AAAAIBAJ&sjid=p1YMAAAAIBAJ&pg=2709,435491&dq=netflix+1+billionth+dvd&hl=en|title=The Victoria Advocate – Feb 26, 2007|page=B4}}</ref> and begins to move away from its original core business model of mailing DVDs by introducing [[wikipedia:video on demand|video on demand]] via the Internet. | ||
|- | |- | ||
| 2008 || March 12 || Competition || [[wikipedia:Hulu|Hulu]], a competing [[wikipedia:online streaming|online streaming]] service, launches for public access in the United States.<ref name="MyUser_Blog.hulu.com_May_30_2016c">{{cite web |url=http://blog.hulu.com/2008/03/12/welcome-to-hulu/ |title=Welcome to Hulu « The Hulu Blog |newspaper=Blog.hulu.com |date= |author= |accessdate= May 30, 2016}}</ref> | | 2008 || March 12 || Competition || [[wikipedia:Hulu|Hulu]], a competing [[wikipedia:online streaming|online streaming]] service, launches for public access in the United States.<ref name="MyUser_Blog.hulu.com_May_30_2016c">{{cite web |url=http://blog.hulu.com/2008/03/12/welcome-to-hulu/ |title=Welcome to Hulu « The Hulu Blog |newspaper=Blog.hulu.com |date= |author= |accessdate= May 30, 2016}}</ref> | ||
|- | |- | ||
| − | | 2008 || | + | | 2008 || May 20 || Device compatibility || The Netflix Player becomes available in a [[w:Roku, Inc.|Roku]] device, a set-top box capable to stream TV shows from Netflix to the TV set.<ref>{{cite web |title=Netflix partners Roku to launch set-top box |url=https://technology.informa.com/401066/netflix-partners-roku-to-launch-set-top-box |website=technology.informa.com |accessdate=17 August 2020}}</ref><ref>{{cite web |title=Netflix, Roku Launch Set-Top Box |url=https://www.dealerscope.com/article/netflix-roku-launch-set-top-box-105783/ |website=dealerscope.com |accessdate=20 August 2020}}</ref> |
|- | |- | ||
| − | | | + | | 2007 || July 22 || Competition || Netflix drops the prices of its two most popular plans by US$1.00 in an effort to better compete with [[w:Blockbuster LLC|Blockbuster]]'s online-only offerings.<ref>{{cite web |title=Netflix Sketched Out Its Plans To Be A Streaming Company 15 Years Ago |url=https://www.forbes.com/sites/ericjackson/2015/09/24/netflix-sketched-out-its-plans-to-be-a-streaming-company-15-years-ago/#3b3f8bbe6dfc |website=forbes.com |accessdate=26 September 2020}}</ref> |
|- | |- | ||
| − | | 2010 || December || Legal || The [[wikipedia:FCC Open Internet Order 2010|FCC Open Internet Order]] bans cable television and telephone service providers from preventing access to competitors or certain web sites such as [[wikipedia:Netflix|Netflix]]. | + | | 2008 || August 6 || Device compatibility || [[w:LG Corp|LG]] demonstrates the world's first Blu-ray Disc Player with Netflix streaming embedded.<ref>{{cite press release|url=http://www.lg.com/us/press-release/lg-electronics-announces-first-blu-ray-disc-player-with-capability-to-instantly-stream-movies-from-netflix-to-the-tv |title=LG Electronics Announces First Blu-Ray Disc Player with Capability to Instantly Stream Movies from Netflix to the TV |publisher=LG |date=July 31, 2008|accessdate=31 August 2020}}</ref> |
| + | |- | ||
| + | | 2008 || August || Infrastructure || Netflix experiences a giant database corruption. This drives it to shift moving all its data to the [[wikipedia:Amazon Web Services|Amazon Web Services]] cloud. It finally shifts all its data to the cloud by January 2016.<ref name="MyUser_Https:_May_30_2016c">{{cite web |url=https://media.netflix.com/en/company-blog/completing-the-netflix-cloud-migration |title=Completing the Netflix Cloud Migration |newspaper= |date= |author= |accessdate= May 30, 2016}}</ref> | ||
| + | |- | ||
| + | | 2008 || October 1 || Partnership || Netflix partners with {{w|Starz Inc.}} with the purpose to produce 2,500 additional movies available to subscribers for instant viewing online.<ref>{{cite web |title=Starz Play content added to Netflix's streaming library |url=https://www.engadget.com/2008-10-01-starz-play-content-added-to-netflixs-streaming-library.html |website=engadget.com |accessdate=20 August 2020}}</ref><ref>{{cite web |title=Netflix to stream movies from Starz |url=https://techcrunch.com/2008/10/01/netflix-to-stream-movies-from-starz/ |website=techcrunch.com |accessdate=20 August 2020}}</ref><ref>{{cite web |title=Netflix adds 2,500 streaming movies from Starz |url=https://www.cnet.com/news/netflix-adds-2500-streaming-movies-from-starz/ |website=cnet.com |accessdate=20 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2008 || November 19 || Device compatibility || {{w|Microsoft}}'s {{w|Xbox 360}} becomes the first device to allow Netflix streaming in [[w:High-definition video|HD]].<ref>{{cite web |title=Xbox 360 to offer first-ever Netflix HD streaming |url=https://www.cnet.com/news/xbox-360-to-offer-first-ever-netflix-hd-streaming/ |website=cnet.com |accessdate=1 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2008 || November 21 || Subscription plan || Netflix begins offering subscribers rentals on {{w|Blu-ray}} for an additional fee. The company also sells used discs, delivered, and billed identically as rentals. This service would be discontinued at the end of November.<ref>{{cite web |title=Netflix sees half million Blu-ray subscribers |url=https://es.reuters.com/article/ctech-us-netflix-bluray-idCATRE49J8KY20081020 |website=es.reuters.com |accessdate=25 September 2020}}</ref><ref>{{cite web |url=http://blog.netflix.com/2008/11/normal-0-false-false-false-en-us-x-none.html#links |title=The Official Netflix Blog: Ending sales of previously viewed DVDs on website|accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2009 || January 7 || Device compatibility || Netflix announces streaming on {{w|Vizio}}'s [[w:high-definition television|HDTV set models]].<ref>{{cite web |title=Netflix streaming on new Vizio HDTVs |url=https://techcrunch.com/2009/01/07/netflix-streaming-on-new-vizio-hdtvs/ |website=techcrunch.com |accessdate=1 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2009 || January 21 || {{w|Popular culture}} || The {{w|slang term}} "{{w|Netflix and chill}}" is first recorded in a [[w:Tweet (Twitter)|tweet]]. It would later evolve into an {{w|euphemism}} for [[w:Human sexual activity|sexual activity]].<ref>{{cite web |title='Netflix and chill': the complete history of a viral sex catchphrase |url=https://splinternews.com/netflix-and-chill-the-complete-history-of-a-viral-sex-1793850444 |website=splinternews.com |accessdate=1 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2009 || September 21 || Recognition (by Netflix) || The US$1 million Netflix Prize is given to the BellKor's Pragmatic Chaos team "for devising the best way to improve the company's movie recommendation algorithm".<ref name="rules">{{ cite web | url = http://www.netflixprize.com//community/viewtopic.php?id=1537 | title = The Netflix Prize |url = https://web.archive.org/web/20090924184639/http://www.netflixprize.com/community/viewtopic.php?id=1537}}</ref><ref>{{cite web |title=BellKor’s Pragmatic Chaos Wins $1 Million Netflix Prize by Mere Minutes |url=https://www.wired.com/2009/09/bellkors-pragmatic-chaos-wins-1-million-netflix-prize/ |website=wired.com |accessdate=20 August 2020}}</ref><ref>{{cite web |title=Movie recommendation |url=https://rpubs.com/billynguyen/movie-recommendation |website=rpubs.com |accessdate=20 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2009 || November 10 || Device compatibility || Netflix service becomes available on {{w|Sony}}'s {{w|PlayStation 3}}.<ref>{{cite web |title=Netflix on the PS3 Available Now! |url=https://blog.playstation.com/2009/11/10/netflix-on-the-ps3-available-now/ |website=blog.playstation.com |accessdate=1 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2010 || April 12 || Device compatibility || Netflix announces that members who own Nintendo’s {{w|Wii}} home console can have access to thousands of movies and TV episodes streamed from Netflix via Wii.<ref>{{cite web |title=THOUSANDS OF MOVIES & TV EPISODES FROM NETFLIX NOW AVAILABLE VIA NINTENDO’S WII CONSOLE |url=https://purenintendo.com/thousands-of-movies-tv-episodes-from-netflix-now-available-via-nintendos-wii-console/ |website=purenintendo.com |accessdate=1 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2010 || July 6 || Partnership || Netflix partners with Apple in order to make the movie-rental service available in {{w|iPhone}}.<ref>{{cite web |title=Netflix partners with Apple to bring movie service to iPhone |url=https://chainstoreage.com/news/netflix-partners-apple-bring-movie-service-iphone |website=chainstoreage.com |accessdate=17 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2010 || August 10 || Partnership || Netflix reaches a five-year deal worth nearly US$1 billion to stream films from [[w:Paramount Pictures|Paramount]], {{w|Lionsgate}} and {{w|Metro-Goldwyn-Mayer}}. The deal increases Netflix's annual spending fees, adding roughly $200 million per year.<ref>{{cite web |title=Netflix to stream Paramount, Lionsgate, MGM movies |url=https://phys.org/news/2010-08-netflix-stream-paramount-lionsgate-mgm.html |website=phys.org |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix to stream Paramount, Lionsgate, MGM movies |url=https://upnorthlive.com/news/local/netflix-to-stream-paramount-lionsgate-mgm-movies-10-24-2015-221837754 |website=upnorthlive.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix to Stream Films From Paramount, Lions Gate, MGM |url=https://www.cnbc.com/id/38640253 |website=cnbc.com |accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2010 || September 22 || International expansion || Netflix starts expanding its streaming service to the international market, starting with Canada."<ref name="Canada Stumble">{{cite web|last1=Star Staff|last2=Canadian Press|title=Netflix stumbles as it launches in Canada|url=http://www.thestar.com/entertainment/2010/09/22/netflix_stumbles_as_it_launches_in_canada.html|website=Toronto Star|publisher=Toronto Star|accessdate=December 3, 2014|date=September 10, 2010}}</ref> | ||
| + | |- | ||
| + | | 2010 || October 18 || Device compatibility || Netflix content streaming through {{w|Wii}} consoles becomes available for customers in the United States and Canada.<ref>{{cite web |title=Netflix Now Available as a Download from the Wii Shop Channel |url=https://www.businesswire.com/news/home/20101018005459/en/Netflix-Download-Wii-Shop-Channel |website=businesswire.com |accessdate=31 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2010 || October 19 || Device compatibility || Netflix rolls out a diskless application for Sony's PlayStation 3 console, for customers in the {{w|United States}}.<ref>{{cite web|url=http://www.hexus.net/content/item.php?item=26997 |title=Netflix on PS3 without disc |publisher=Hexus.net |date=October 19, 2010|accessdate=31 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2010 || December || Legal || The [[wikipedia:FCC Open Internet Order 2010|FCC Open Internet Order]] bans cable television and telephone service providers from preventing access to competitors or certain web sites such as [[wikipedia:Netflix|Netflix]].<ref>{{cite web |title=Open Internet Order - Federal Communications Commission |url=https://docs.fcc.gov/public/attachments/FCC-10-201A1_Rcd.pdf |website=docs.fcc.gov}}</ref> | ||
|- | |- | ||
| 2011 || April || Competition || [[wikipedia:Vudu|Vudu]] announces the launch of its [[wikipedia:online streaming|online streaming]] service.<ref name="Vudu ">{{cite web |url=https://www.thewrap.com/vudu-launches-streaming-service-26373/ |title=Vudu Launches Streaming Service |newspaper=|date= |author= |accessdate= May 30, 2016}}</ref> | | 2011 || April || Competition || [[wikipedia:Vudu|Vudu]] announces the launch of its [[wikipedia:online streaming|online streaming]] service.<ref name="Vudu ">{{cite web |url=https://www.thewrap.com/vudu-launches-streaming-service-26373/ |title=Vudu Launches Streaming Service |newspaper=|date= |author= |accessdate= May 30, 2016}}</ref> | ||
|- | |- | ||
| − | | 2011 || June || | + | | 2011 || April 25 || Market size || As of date, Netflix has over 23 million subscribers in the United States and over 26 million worldwide.<ref>{{cite web |title=Netflix Q1 Earnings Up 88%, Adds 3.M Subscribers |url=https://seekingalpha.com/article/265310-netflix-q1-earnings-up-88-percent-adds-3-m-subscribers |website=seekingalpha.com |accessdate=25 September 2020}}</ref> |
| + | |- | ||
| + | | 2011 || June || Leadership || Netflix CEO {{w|Reed Hastings}} joins Facebook's board of directors.<ref name="MyUser_Engadget.com_May_30_2016c">{{cite web |url=http://www.engadget.com/2011/06/23/netflix-ceo-reed-hastings-joins-facebooks-board-of-directors/ |title=Netflix CEO Reed Hastings joins Facebook's Board of Directors |newspaper=Engadget.com |date= |author= |accessdate= May 30, 2016}}</ref> | ||
| + | |- | ||
| + | | 2011 || June || Legal || The [[w:National Association of the Deaf (United States)|National Association of the Deaf]] files a lawsuit against Netflix under the {{w|Americans with Disabilities Act}} for "not providing equal access to its “Watch Instantly” streaming content.<ref>{{cite web|url=http://news.cnet.com/8301-13578_3-20072619-38/netflix-sued-by-deaf-group-over-lack-of-subtitles/|title= Netflix sued by deaf group over lack of subtitles|author=Whitney, Lance|date=June 20, 2011}}</ref><ref>{{cite web |title=NAD Files Disability Civil Rights Lawsuit against Netflix |url=https://www.nad.org/2011/06/16/nad-files-disability-civil-rights-lawsuit-against-netflix/ |website=nad.org |accessdate=28 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2011 || July 14 || Device compatibility || The Netflix service launches on the {{w|Nintendo 3DS}}.<ref>{{cite web|url=https://www.engadget.com/2011/07/14/nintendo-confirms-netflix-on-the-3ds-hitting-today/ |title=Nintendo confirms Netflix on the 3DS hitting today |last=Heater |first=Brian |publisher=Engadget |date=July 14, 2011|accessdate=31 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2011 || July 27 || Subscription plan || Netflix changes its prices, charging customers for its mail rental service and streaming service separately. This means a price increase for customers who want to continue receiving both services.<ref>{{cite web |title=Netflix: Price Hike Backlash Won't Last |url=https://www.techhive.com/article/236576/netflix_price_hike_backlash_wont_last.html |website=techhive.com |accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2011 || August 9 || Software compatibility || Netflix releases a {{w|Google Chrome}} web store item for {{w|Chrome OS}}, {{w|Mac OS}}, and [[w:Microsoft Windows|Windows]]. However, it does not initially enable Netflix streaming on Linux machines. On Linux systems running the Chrome browser, the extension simply redirects users to view Netflix.com.<ref>{{Cite web|url=https://web.archive.org/web/20120615161730/https://chrome.google.com/webstore/detail/deceagebecbceejblnlcjooeohmmeldh?hl=en-US&hc=hp&hcp=new}}</ref> | ||
|- | |- | ||
| − | |2011 | + | |2011 ||September 5 || International expansion || Netflix launches streaming service in {{w|Brazil}}.<ref>{{cite web |title=Netflix Starts Rolling Out Streaming Service To Mexico, Latin America And The Caribbean |url=https://techcrunch.com/2011/09/05/netflix-starts-rolling-out-movie-and-tv-show-streaming-service-to-mexico-latin-america-and-the-caribbean/ |website=techcrunch.com |accessdate=23 June 2018}}</ref> |
| − | |September 5 | ||
| − | |International | ||
| − | |Netflix launches streaming service in Brazil | ||
|- | |- | ||
|2011 | |2011 | ||
|September 7 | |September 7 | ||
| − | |International | + | |International expansion |
| − | |Netflix launches streaming service in Argentina, Uruguay, | + | |Netflix launches streaming service in {{w|Argentina}}, {{w|Uruguay}}, and {{w|Paraguay}}.<ref name="Netflix Arrives in Mexico, Central America and the Caribbean">{{cite web |title=Netflix Arrives in Mexico, Central America and the Caribbean |url=https://media.netflix.com/en/press-releases/netflix-arrives-in-mexico-central-america-and-the-caribbean-migration-1 |website=media.netflix.com |accessdate=23 June 2018}}</ref> |
|- | |- | ||
|2011 | |2011 | ||
|September 8 | |September 8 | ||
| − | |International | + | |International expansion |
| − | |Netflix launches streaming service in Chile | + | |Netflix launches streaming service in {{w|Chile}} and {{w|Bolivia}}.<ref>{{cite web |title=Netflix lands in Brazil, 43 other Latin American countries within the week |url=https://www.engadget.com/2011/09/05/netflix-lands-in-brazil-43-other-latin-american-countries-withi/ |website=engadget.com |accessdate=23 June 2018}}</ref> |
|- | |- | ||
|2011 | |2011 | ||
|September 9 | |September 9 | ||
| − | |International | + | |International expansion |
| − | |Netflix launches streaming service in Andean region, including Peru and Ecuador | + | |Netflix launches streaming service in Andean region, including {{w|Peru}} and {{w|Ecuador}}.<ref name="Netflix Arrives in Mexico, Central America and the Caribbean"/> |
|- | |- | ||
|2011 | |2011 | ||
|September 12 | |September 12 | ||
| − | |International | + | |International expansion |
| − | |Netflix launches streaming service in Mexico, Central America, and the Caribbean | + | |Netflix launches streaming service in Mexico, Central America, and the Caribbean.<ref name="Netflix Arrives in Mexico, Central America and the Caribbean"/> |
| + | |- | ||
| + | | 2011 || September 18 || Business model || [[wikipedia:Reed Hastings|Reed Hastings]] says in a Netflix blog post that the DVD section of Netflix would be split off and renamed Qwikster, and the only major change would be separate websites for the services.<ref>{{cite web|url=http://blog.netflix.com/2011/09/explanation-and-some-reflections.html |title= An Explanation and Some Reflections|work=Qwikster|accessdate=September 19, 2011}}</ref> This change would be retracted a month later. | ||
| + | |- | ||
| + | | 2011 || Third quarter || Market size || Netflix announces 800,000 unsubscribers in the United States during the third quarter of the year. However Netflix's income jumps 63% in the period.<ref>{{cite web |title=Netflix Drops Most Since 2004 After Losing 800,000 Customers |url=https://www.bloomberg.com/news/articles/2011-10-24/netflix-3q-subscriber-losses-worse-than-forecast |website=bloomberg.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix earnings jump; shares plunge on outlook |url=https://www.marketwatch.com/story/netflix-earnings-jump-shares-plunge-on-outlook-2011-10-24 |website=marketwatch.com |accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2011 || November 8 || Device compatibility || {{w|Barnes & Noble}} begins shipping {{w|Nook}} Tablets with the Netflix app pre-installed, offering Netflix as an optional app for Nook Color devices.<ref>{{cite web|url=http://www.dmwmedia.com/news/2011/11/08/nook-tablet-comes-with-netflix-hulu-plus-and-pandora|title=Nook Tablet Comes with Netflix, Hulu Plus and Pandora|author=Chris Marlowe|work=dmwmedia.com |date=November 8, 2011 |accessdate=31 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2011 || November || Financial || Netflix stock plunges from 42.16/share in July to 9.12/share in November, as 800,000 subscribers quit.<ref name="MyUser_CNN_May_30_2016c">{{cite web |url=http://money.cnn.com/2011/10/25/technology/netflix_stock/ |title=Netflix stock sinks as 800,000 subscribers quit – Oct. 25, 2011 |newspaper=CNN |date= |author= |accessdate= May 30, 2016}}</ref> | ||
| + | |- | ||
| + | | 2011 || Fourth quarter || Market size || Netflix adds 610,000 subscribers in the United States by the end of the fourth quarter of the year, totaling 24.4 million United States subscribers for this time period.<ref>{{cite web |title=Netflix Shares Surge on Subscriber Growth |url=https://www.wsj.com/articles/SB10001424052970204661604577184860514828248 |website=wsj.com |accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2012 || January 4 || International expansion || Netflix starts its expansion in Europe, launching in the United Kingdom and Ireland.<ref name="BBC News">{{cite news| title = Netflix launches UK film and TV streaming service| date = January 9, 2012| url = http://www.bbc.co.uk/news/technology-16467432| accessdate = January 9, 2012|work=BBC News}}</ref> By September 18 it has expanded to Denmark, Finland, Norway and Sweden.<ref name="prnewswire.com">{{cite press release| title = Netflix Launches In Sweden, Denmark, Norway And Finland| date = October 18, 2012| url = http://www.prnewswire.com/news-releases/netflix-launches-in-sweden-denmark-norway-and-finland-174749581.html| accessdate = November 14, 2014|work=PRNewswire}}</ref> | ||
| + | |- | ||
| + | | 2012 || February 2 || Device compatibility || {{w|PlayStation Vita}} is released with a Netflix app built in.<ref>{{cite news|url=http://blog.us.playstation.com/2012/01/09/it%E2%80%99s-official-netflix-is-coming-to-ps-vita/ |title=PS VITA Netflix |last=Buesch |first=Corbin |date=January 12, 2012|accessdate=31 August 2020}}</ref><ref>{{cite web|url=https://techcrunch.com/2011/07/14/netflix-now-streaming-to-north-american-nintendo-3dss/ |title=Netflix Now Streaming To North American Nintendo 3DSs |publisher=TechCrunch |date=July 14, 2011|accessdate=31 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2012 || February 6 || Competition || {{w|Redbox}} partners with {{w|Verizon}} with the purpose to launch [[w:Streaming service provider|streaming video service]]. The {{w|Coinstar}} subsidiary announces plans to partner with Verizon to compete with streaming video giants Netflix, [[w:Amazon (company)|Amazon]], and {{w|Hulu}}.<ref>{{cite web |title=Redbox Partners With Verizon To Launch Streaming Video Service |url=https://www.fastcompany.com/1814308/redbox-partners-verizon-launch-streaming-video-service |website=fastcompany.com |accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2012 || March 30 || Acquisition || Netflix acquires the domain name DVD.com.<ref>{{cite web |title=Netflix acquires DVD.com domain, has no plans to split DVD and streaming |url=https://www.theverge.com/2012/3/30/2914299/netflix-acquires-dvd-com-domain |website=theverge.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Confirmed: Netflix buys DVD.com |url=https://domainnamewire.com/2012/03/30/netflix-dvddotcom/ |website=domainnamewire.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix Sharpens Focus On DVDs With DVD.com, But Don’t Cry Qwikster. (It’s Staying) |url=https://techcrunch.com/2012/03/30/netflix-sharpens-focus-on-dvds-with-dvd-com-but-dont-cry-qwikster-its-staying/ |website=techcrunch.com |accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2012 || April || Company || Netflix files with the [[wikipedia:Federal Election Commission|Federal Election Commission]] (FEC) to form a [[wikipedia:political action committee|political action committee]] (PAC) called FLIXPAC, acquiring the ability to make direct contributions to federal campaigns at up to US$5,000 per election.<ref name="FLIXPAC">{{cite news|last=Levinthal|first=Dave|title=Netflix forms PAC|url=http://www.politico.com/news/stories/0412/74929.html|newspaper=Politico|date=April 7, 2012}}</ref><ref>{{cite web |title=Netflix Gets a Political Action Committee: FLIXPAC |url=https://www.forbes.com/sites/davidthier/2012/04/08/netflix-gets-a-political-action-committee-flixpac/#6d5bf2a56220 |website=forbes.com |accessdate=1 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2012 || June 4 || Infrastructure || Netflix announces Open Connect, its initiative to work with partnering Internet Service Providers, to store (and keep updated) its video library in the locations the ISP desires, so that the ISP can serve the traffic cheaply and efficiently, reducing costs for Netflix and the ISP and improving latency for end users.<ref>{{cite web|url = https://media.netflix.com/en/company-blog/announcing-the-netflix-open-connect-network|title = Announcing the Netflix Open Connect Network|last = Florance|first = Ken|date = June 4, 2012|accessdate = May 13, 2017|publisher = Netflix}}</ref><ref>{{cite web|url = https://techcrunch.com/2012/06/04/netflix-open-connect/|title = Netflix Rolls Out Its Own CDN: Open Connect|date = June 4, 2012|accessdate = May 13, 2017|publisher = ''[[wikipedia:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = http://gizmodo.com/this-box-can-hold-an-entire-netflix-1592590450|title = This Box Can Hold an Entire Netflix|last = Limer|first = Eric|date = July 23, 2014|accessdate = May 13, 2017|publisher = Gizmodo}}</ref> | ||
| + | |- | ||
| + | | 2012 || July || Tool || Netflix starts an experimental project to [[w:crowdsourcing|crowdsource]] the closed-captioning effort using the [[w:Amara (subtitling)|Amara]] platform.<ref name=amara1>{{cite web|title=Netflix experiments with crowd-sourced captioning|date=July 30, 2012|accessdate=October 19, 2012|publisher={{w|GigaOM}}|last=Roettgers|first=Janko|url=https://web.archive.org/web/20121017213426/http://gigaom.com/video/netflix-amara-closed-captions-crowdsourcing/}}</ref> However, this would prove problematic in the face of claims that crowdsourced subtitles, regardless of whether they are transcriptions or translations, are {{w|derivative work}}s which [[w:copyright infringement|infringe copyright]] if created or distributed without consent from the film's copyright owner.<ref name=amara2>{{Cite news| newspaper={{w|The Wall Street Journal}}| url=https://www.wsj.com/articles/SB10000872396390444592404578033301429532328| title=Lost in Translation, Found in Subtitles| last=Paletta| first=Anthony| date=October 3, 2012| accessdate=13 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2012 || October 18 || International expansion || Netflix expands to {{w|Denmark}}, {{w|Finland}}, {{w|Norway}} and {{w|Sweden}}.<ref name="prnewswire.com"/> | ||
| + | |- | ||
| + | | 2012 || November 18 || Device compatibility || Netflix becomes available on {{w|Nintendo}}'s {{w|Wii U}}.<ref>{{cite web |title=Netflix is immediately available on Nintendo's Wii U |url=https://www.cnet.com/news/netflix-is-immediately-available-on-nintendos-wii-u/ |website=cnet.com |accessdate=1 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2012 || December 4 || Device compatibility || {{w|Sony}} announces that the {{w|PlayStation 3}} is by then the most popular platform for streaming Netflix.<ref>{{cite web |title=The PS3 Is What Most People Use To Stream Netflix Instant On |url=https://gameranx.com/updates/id/11214/article/the-ps3-is-what-most-people-use-to-stream-netflix-instant-on/ |website=gameranx.com |accessdate=31 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2012 || December || Infrastructure || Netflix experiences massive [[wikipedia:Christmas Eve|Christmas Eve]] outage, due to its hosting on [[wikipedia:Amazon Web Services|Amazon Web Services]]. Amazon issues apology several days later.<ref name="MyUser_Cnet.com_May_30_2016c">{{cite web |url=http://www.cnet.com/news/netflix-outage-mars-christmas-eve/ |title=Netflix outage mars Christmas Eve – CNET |newspaper=Cnet.com |date= |author= |accessdate= May 30, 2016}}</ref> | ||
| + | |- | ||
| + | | 2013 || February 1 || [[w:List of Netflix original programming|Original content]] || [[wikipedia:Netflix|Netflix]] starts streaming ''[[wikipedia:House of Cards (U.S. TV series)|House of Cards]]'', its first original content.<ref>{{Cite book|title = Netflixed: The Epic Battle for America's Eyeballs|last = Keating|first = Gina|publisher = Portfolio/ Penguin|year = 2012|isbn = |location = |pages = }}</ref> | ||
|- | |- | ||
| − | | | + | | 2013 || February 27 || Recognition (by Netflix) || Netflix announces it would be hosting its own awards ceremony, ''The Flixies''.<ref>{{cite web |title=Netflix launching its own awards, honoring outstanding achievements in Netflix |url=https://news.avclub.com/netflix-launching-its-own-awards-honoring-outstanding-1798236588 |website=news.avclub.com |accessdate=25 September 2020}}</ref> |
|- | |- | ||
| − | | | + | | 2013 || February || Content || {{w|DreamWorks Animation}} and Netflix co-produce ''{{w|Turbo Fast}}'', based on the movie ''[[w:Turbo (film)|Turbo]]'', which premiers in July.<ref name="Deadline-614048">{{cite news|url=https://www.deadline.com/2013/02/dreamworks-animation-netflix-turbo-kids-original-series/ |title=DreamWorks Animation To Produce First Netflix Original Series For Kids |website={{w|Deadline Hollywood}} |date=February 12, 2013 |accessdate=25 September 2020 |first1=David |last1=Lieberman}}</ref><ref name="Deadline-7591984">{{cite news|url=https://www.deadline.com/2013/06/dreamworks-animation-produce-tv-shows-netflix/#more-522497 |title=DreamWorks Animation To Produce TV Shows Based On Its Characters For Netflix |website={{w|Deadline Hollywood}} |date=June 17, 2013 |accessdate=25 September 2020 |first1=David |last1=Lieberman}}</ref> |
|- | |- | ||
| − | | | + | | 2013 || March 27 || Device compatibility || Netflix becomes available on {{w|Nintendo TVii}}.<ref>{{cite web |title=Netflix Now Available on TVii |url=https://www.nintendolife.com/news/2013/03/netflix_now_available_on_tvii |website=nintendolife.com |accessdate=1 September 2020}}</ref> |
|- | |- | ||
| − | | | + | | 2013 || April 15 || Software compatibility || Netflix announces plan to switch from {{w|Silverlight}} to {{w|HTML5}} playback using {{w|Encrypted Media Extensions}} (EME).<ref>{{cite web |title=HTML5 Video in IE 11 on Windows 8.1 |url=https://netflixtechblog.com/html5-video-in-ie-11-on-windows-8-1-d3a1d53654f1 |website=netflixtechblog.com |accessdate=26 September 2020}}</ref><ref>{{cite web |title=Netflix to switch from Microsoft Silverlight to HTML5 video |url=https://newatlas.com/netflix-html5/27126/ |website=newatlas.com |accessdate=27 September 2020}}</ref><ref>{{cite web |title=Netflix will switch from Silverlight to HTML5, explains what it's waiting for first |url=https://www.engadget.com/2013-04-15-netflix-silverlight-html5.html |website=engadget.com |accessdate=27 September 2020}}</ref> |
|- | |- | ||
| − | | | + | | 2013 || April 19 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original horror series ''[[w:Hemlock Grove (TV series)|Hemlock Grove]]''.<ref>{{cite web |title='Hemlock Grove' review: Gory Netflix series has beating heart |url=http://ew.com/article/2013/04/19/hemlock-grove-netflix-review/ |website=ew.com |accessdate=23 June 2018}}</ref> |
|- | |- | ||
| − | | 2013 || | + | | 2013 || July 11 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original comedy-drama series ''{{w|Orange Is the New Black}}''.<ref>{{cite web |title=Orange Is the New Black’ finally gets Season 6 premiere date — and an ominous teaser |url=http://www.goldderby.com/article/2018/orange-is-the-new-black-season-6-premiere-date-teaser/ |website=goldderby.com |accessdate=23 June 2018}}</ref> |
|- | |- | ||
| − | | 2013 || August 1 || | + | | 2013 || August 1 || Tool || Netflix announces a "Profiles" feature that permits accounts to accommodate up to five user profiles, associated either with individuals or themes of their choosing (e.g., "Date Night"). |
|- | |- | ||
| 2013 || November || Competition || [[wikipedia:Dish Networks|Dish Networks]] announces that [[wikipedia:Blockbuster LLC|Blockbuster]] will close all remaining stores by the end of the year.<ref name="MyUser_The_Washington_Post_May_21_2016c">{{cite web |url=https://www.washingtonpost.com/blogs/the-switch/wp/2013/11/06/netflix-has-won-blockbuster-is-closing-their-last-retail-stores |title=Netflix has won: Blockbuster is closing its last retail stores |newspaper=The Washington Post |date= |author= |accessdate= May 21, 2016}}</ref> | | 2013 || November || Competition || [[wikipedia:Dish Networks|Dish Networks]] announces that [[wikipedia:Blockbuster LLC|Blockbuster]] will close all remaining stores by the end of the year.<ref name="MyUser_The_Washington_Post_May_21_2016c">{{cite web |url=https://www.washingtonpost.com/blogs/the-switch/wp/2013/11/06/netflix-has-won-blockbuster-is-closing-their-last-retail-stores |title=Netflix has won: Blockbuster is closing its last retail stores |newspaper=The Washington Post |date= |author= |accessdate= May 21, 2016}}</ref> | ||
|- | |- | ||
| − | | | + | | 2013 || November 15 || Device compatibility || The Netflix app becomes available for download on the {{w|PlayStation 4}} via the PlayStation Store upon the console's U.S. release.<ref>{{cite web|url=https://neoseeker.com/news/24103-sony-reveals-initial-playstation-4-launch-apps-including-netflix-hulu-and-redbox/ |title=Sony reveals initial PlayStation 4 launch apps, including Netflix, Hulu and Redbox |last=Young |first=Rory |work=neoseeker.com |date=November 7, 2013|accessdate=31 August 2020}}</ref> |
| + | |- | ||
| + | | 2013 || Last quarter || International expansion || Netflix gains more new subscribers countries other than the {{w|United States}} for the first time since it began its European expansion, making international expansion increasingly important.<ref>{{cite web|last1=Hamel|first1=Mathilde|title=Netflix bets on international expansion to keep going|url=https://www.cnbc.com/id/101487231|website=CNBC|publisher=CNBC|accessdate=14 August 2020|date=March 13, 2014}}</ref> | ||
|- | |- | ||
| − | | | + | | 2013 || End of year || Market size || Netflix reaches more than 44 million subscribers, an increase of 33% from 2012, with total revenues of $4.3 billion, up 21% from 2012’s figures.<ref name="How Netflix Became a $100 Billion"/> |
|- | |- | ||
| − | | 2015 || July || | + | | 2014 || February || Infrastructure || Netflix discovers that [[wikipedia:Comcast Cable|Comcast Cable]] has been slowing its traffic down, and announces that it will pay Comcast to end the slowdown of Netflix streams.<ref name="ComcastSlowdown">{{cite web |url=https://consumerist.com/2014/02/23/netflix-agrees-to-pay-comcast-to-end-slowdown/ |title=Netflix Agrees To Pay Comcast To End Slowdown – Consumerist |newspaper=Consumerist |date= |author= |accessdate= May 30, 2016}}</ref> |
| + | |- | ||
| + | | 2014 || April 22 || Market size || Netflix approaches 50 million global subscribers with a 32.3% video streaming market share in the United States. The company operates in 41 countries around the world at this time.<ref>{{cite news|url=https://www.reuters.com/article/2014/04/22/us-netflix-results-idUSBREA3K14N20140422 |title=Netflix price hikes seen boosting global expansion|accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2014 || June 13 || Brand || Netflix unveils a global rebranding: a new logo, which uses a modern typeface with the {{w|drop shadow}}ing removed, and a new website [[w:user interface|UI]]. The change would become controversial, with some liking the new minimalist design, whereas others feel more comfortable with the old interface.<ref>{{cite web |title=Netflix Has A New Logo And A New Look |url=https://www.huffpost.com/entry/new-netflix-logo_n_5491965 |website=huffpost.com |accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2014 || June 19 || Partnership || Netflix signs deal with American comedian {{w|Chelsea Handler}} for the creation of a {{w|talk show}}.<ref>{{cite web |title=Netflix Signs Exclusive Deal With Chelsea Handler For 2016 Talk Show |url=https://techcrunch.com/2014/06/19/netflix-signs-exclusive-deal-with-chelsea-handler-for-2016-talk-show/ |website=techcrunch.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Chelsea Handler Signs Deal to Host Talk Show on Netflix |url=https://screenrant.com/chelsea-handler-netflix-talk-show/ |website=screenrant.com |accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2014 || July 10 || Recognition || Netflix receives 31 {{w|Emmy Award}} nominations.<ref>{{cite web |title=Netflix’s Emmy nomination haul more than doubled in 2014 |url=https://fortune.com/2014/07/10/netflix-emmy-nominations/ |website=fortune.com |accessdate=26 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2014 || July || Market size || Netflix surpasses 50 million global subscribers, with 36 million of them being in the United States.<ref>{{cite web |title=Netflix crosses 50 million subscribers worldwide and takes aim at Comcast / TWC |url=https://www.engadget.com/2014-07-21-netflix-50-million.html |website=engadget.com |accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2014 || September 10 || Protest || Netflix participates in the {{w|Internet Slowdown Day}} by intentionally slowing down its speeds, announcing its opposition to proposed changes in [[wikipedia:net neutrality|net neutrality]] rules that act against net neutrality by giving preferred websites the option to pay telecommunication companies for a guaranteed fast lane, in effect slowing down websites that don't pay for that fast lane.<ref>{{cite web|url=https://www.theatlantic.com/technology/archive/2014/09/todays-net-neutrality-campaign-explained/379973/|title=Why Netflix Is 'Slowing Down' Its Website Today|author=Rose Eveleth|date=September 10, 2014|work=The Atlantic|accessdate=February 26, 2015}}</ref> | ||
| + | |- | ||
| + | | 2014 || September 18 || Illegal access || Netflix is pressured to block [[w:Virtual private network|VPN]] access from major film studios, as up to 200,000 {{w|Australian}} subscribers were using it despite it not being available yet in {{w|Australia}}.<ref name=tfnetflix>{{cite web|last1=Maxwell|first1=Andy|title=VPN Users 'Pirating' Netflix Scare TV Networks|url=http://torrentfreak.com/vpn-users-pirating-netflix-scare-tv-networks-140303/}}</ref> | ||
| + | |- | ||
| + | | 2014 || September 19 || International expansion || Netflix is released in {{w|Austria}}, {{w|Belgium}}, {{w|France}}, {{w|Germany}}, {{w|Luxembourg}}, and {{w|Switzerland}}.<ref name="Netflix Media Centre">{{cite press release| title = Netflix now in France, Germany, Austria, Switzerland, Belgium and Luxembourg| date = September 18, 2014|url = https://web.archive.org/web/20140919042118/https://pr.netflix.com/WebClient/getNewsSummary.do?newsId=1593}</ref> | ||
| + | |- | ||
| + | | 2014 || December 12 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original drama series ''[[w:Marco Polo (TV series)|Marco Polo]]''.<ref>{{cite web |title=Marco Polo season 2 recaps and study guide |url=http://ew.com/recap/marco-polo-season-2-study-guide/ |website=ew.com |accessdate=23 June 2018}}</ref> | ||
| + | |- | ||
| + | | 2015 || January 1 || Content || Acclaimed American sitcom ''{{w|Friends}}'' becomes available on Netflix.<ref>{{cite web |title=Every Episode of FRIENDS Coming to Netflix Starting January 1, 2015 |url=https://collider.com/friends-netflix-january-1-2015/ |website=collider.com |accessdate=23 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2015 || March 18 || Competition || {{w|CuriosityStream}} launches as a premium ad-free, subscription-based service, similar to Netflix but offering strictly nonfiction content in the areas of science, technology, civilization and the human spirit. It would be dubbed the "new Netflix for non-fiction".<ref>{{cite web |title=CuriosityStream: the new 'Netflix for nonfiction' |url=https://mashable.com/2015/03/19/curiositystream-discovery-channel-founder/ |website=mashable.com |accessdate=26 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2015 || March 20 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming thriller–drama series ''[[w:Bloodline (TV series)|Bloodline]]''.<ref>{{cite web |title=Locals Enjoy Role in ‘Bloodline’ |url=http://filmflorida.org/news/locals-enjoy-role-in-bloodline/ |website=filmflorida.org |accessdate=23 June 2018}}</ref> | ||
| + | |- | ||
| + | | 2015 || March 24 || International expansion || Netflix expands in {{w|Australia}} and {{w|New Zealand}}.<ref name="Netflix Aus and NZ">{{cite web| title = Netflix to launch in Australia and New Zealand in March 2015| date = November 18, 2014 |url = https://web.archive.org/web/20141129032333/https://pr.netflix.com/WebClient/getNewsSummary.do?newsId=1751}}</ref><ref>{{cite news|url=http://www.smh.com.au/digital-life/hometech/how-the-australian-netflix-differs-from-the-us-service-20150323-1m60g8.html|title=How the Australian Netflix differs from the US service|publisher={{w|Sydney Morning Herald}}|date=24 March 2015|accessdate=13 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2015 || April 14 || Tool || Netflix introduces audio descriptions for blind and visually impaired people.<ref>{{cite web |title=NETFLIX INTRODUCES AUDIO DESCRIPTION |url=https://mediaaccess.org.au/latest_news/news/netflix-introduces-audio-description |website=mediaaccess.org.au |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix adds audio descriptions for visually impaired to ‘Daredevil’ and other shows |url=https://www.pbs.org/newshour/arts/netflix-adds-audio-descriptions-visually-impaired-daredevil-shows |website=pbs.org |accessdate=19 August 2020}}</ref><ref>{{cite web |title=ACCAN congratulates Netflix on introducing Audio Description |url=https://accan.org.au/media-centre/1044-netflix-audio-description |website=accan.org.au |accessdate=19 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2015 || July || Financial || Netflix announces that its stock has surged to an all-time high (to almost $100/share), a growth of 574% over the past five years.<ref name="MyUser_CNN_May_30_2016cSURGE">{{cite web |url=http://money.cnn.com/2015/07/16/investing/netflix-stock-surge/ |title=Netflix is up over 500% in 5 years – Jul. 16, 2015 |newspaper=CNN |date= |author= |accessdate= May 30, 2016}}</ref> | ||
| + | |- | ||
| + | | 2015 || June 5 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming science fiction drama series ''{{w|Sense8}}''.<ref>{{cite web |title=8 reasons to watch Sense8 on Netflix |url=http://www.gq-magazine.co.uk/article/sense8-trailer-netflix-sense8-release-date |website=gq-magazine.co.uk |accessdate=23 June 2018}}</ref> | ||
| + | |- | ||
| + | | 2015 || August 7 || Original content || Mexican {{w|comedy-drama}} series ''{{w|Club de Cuervos}}'' is released. It is the first Spanish-Language Netflix original series.<ref>{{cite web |title=Netflix Produces Two Original Spanish-Language Series |url=https://www.languagemagazine.com/netflix-produces-two-original-spanish-language-series/#:~:text=Last%20summer%2C%20Netflix%20announced%20the,set%20to%20premiere%20this%20year. |website=languagemagazine.com |accessdate=13 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2015 || August 27 || Partnership || Italian {{w|Internet Protocol television}} provider [[w:TIM (Telecom Italia)|TIM]] partners with Netflix with the purpose to ass video streaming service to its TIMvision set-top box.<ref>{{cite web |title=Netflix partners with Telecom Italia in Italy, while Spanish telcos are still considering the deal |url=https://technology.informa.com/548048/netflix-partners-with-telecom-italia-in-italy-while-spanish-telcos-are-still-considering-the-deal |website=technology.informa.com |accessdate=17 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2015 || August 28 || Original content || Netflix starts streaming crime drama series ''{{w|Narcos}}''.<ref>{{cite web |title=Netflix’s ‘Narcos’ To Premiere Globally On August 28th |url=https://www.tubefilter.com/2015/06/25/netflixs-narcos-august-28-release/ |website=tubefilter.com |accessdate=23 June 2018}}</ref> | ||
|- | |- | ||
|2015 | |2015 | ||
|September 2 | |September 2 | ||
| − | |International | + | |International expansion |
| − | |Netflix launches streaming service in Japan. | + | |Netflix launches streaming service in Japan.<ref>{{cite web |title=Netflix Sets Japan Launch Date |url=https://variety.com/2015/digital/asia/netflix-japan-launch-date-1201556207/ |website=variety.com |accessdate=23 June 2018}}</ref><ref>{{cite web |title=Netflix launches in Japan, though it’s doing things a little differently there |url=https://www.digitaltrends.com/home-theater/netflix-launches-in-japan-though-its-doing-things-a-little-differently-there/ |website=digitaltrends.com |accessdate=19 August 2020}}</ref> |
| + | |- | ||
| + | | 2015 || October || Subscription plan || Netflix announces that it will raise the price of its standard HD plan to $10 per month, up from $9 per month for recent customers. This price hike will be gradually rolled in, a strategy it calls "un-grandfathering." <ref name="MyUser_CNN_September_11_2016c">{{cite web |url=http://money.cnn.com/2016/04/19/technology/netflix-prices/ |title=Netflix prices are going up. Here's when you'll have to pay more - Apr. 19, 2016 |newspaper=CNN |date= |author= |accessdate= September 11, 2016}}</ref> | ||
| + | |- | ||
| + | | 2015 || October || Legal || Netflix and American entertainment company {{w|Cinedigm}} are sued by Corinth Films over its streaming of the 1948 Italian film ''{{w|Bicycle Thieves}}''. Although the film itself is considered {{w|public domain}} in the United States, distinct subtitling or dubbing of the film can still be considered a separate and copyrightable work. Corinth alleges that the specific version of the film, registered by Richard Feiner & Co. and owned by Corinth, was being licensed by Cinedigm to Netflix without permission. The parties would later settle.<ref>{{cite web |title=Netflix Hit With Copyright Lawsuit Over Classic Italian Film 'Bicycle Thief' |url=https://www.hollywoodreporter.com/thr-esq/netflix-hit-copyright-lawsuit-classic-833908 |website=hollywoodreporter.com |accessdate=26 September 2020}}</ref><ref>{{cite web |title=Netflix sued for streaming Bicycle Thieves 'without copyright' |url=https://www.theguardian.com/film/2015/oct/23/netflix-bicycle-thieves-sued-copyright-streaming |website=theguardian.com |accessdate=26 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2016 || January 6 || International expansion || At the [[wikipedia:Consumer Electronics Show|Consumer Electronics Show]], Netflix announces a major international expansion into 130 new territories; with this expansion, the company promoted that its service would now be available nearly "worldwide", with the only notable exclusions including China, and regions subject to U.S. sanctions, such as [[wikipedia:Crimea|Crimea]] ([[wikipedia:Ukraine|Ukraine]]), [[wikipedia:Syria|Syria]], and [[wikipedia:North Korea|North Korea]].<ref name="nyt-ces">{{cite web |url=https://www.nytimes.com/2016/01/07/business/media/netflix-expands-its-streaming-service-worldwide.html?_r=0 |title=At CES, Netflix Adds Over 130 Countries to Streaming Service |newspaper=The New York Times |date= January 6, 2016 |author= |accessdate= September 11, 2016}}</ref> | ||
| + | |- | ||
| + | | 2016 || January 14 || Illegal access || Netflix announces its intent to strengthen measures to restrict access to unlicensed material, by viewers using [[W:Virtual private network|VPNs]] or [[w:Proxy server|proxies]].<ref name=verge-netflixproxy>{{cite web|title=Netflix says it will do more to stop customers from bypassing country restrictions|url=https://www.theverge.com/2016/1/14/10767982/netflix-blocking-proxies-vpn-country-restrictions|website=The Verge|accessdate=13 August 2020}}</ref><ref>{{cite web |title=Evolving Proxy Detection as a Global Service |url=https://media.netflix.com/en/company-blog/evolving-proxy-detection-as-a-global-service |website=media.netflix.com |accessdate=20 August 2020}}</ref><ref>{{cite web |title=Netflix's VPN Ban Isn't Good for Anyone—Especially Netflix |url=https://www.wired.com/2016/01/netflixs-vpn-ban-isnt-good-for-anyone-especially-netflix/ |website=wired.com |accessdate=20 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2016 || January || Business model || Netflix announces that it will launch originals targeting kids.<ref name="MyUser_The_Wall_Street_Journal_September_11_2016c">{{cite web |url=https://www.wsj.com/articles/netflix-to-ramp-up-originals-targeting-kids-1453058812 |title=Netflix To Ramp Up Originals Targeting Kids |newspaper=The Wall Street Journal |date= |author= |accessdate= September 11, 2016}}</ref> | ||
| + | |- | ||
| + | | 2016 || February 11 || Infrastructure || Netflix finishes its massive migration of its data servers to [[wikipedia:Amazon Web Services|Amazon Web Services]].<ref name="MyUser_Ars_Technica_May_30_2016c">{{cite web |url=http://arstechnica.com/information-technology/2016/02/netflix-finishes-its-massive-migration-to-the-amazon-cloud/ |title=Netflix finishes its massive migration to the Amazon cloud |newspaper=Ars Technica |date= February 11, 2016 |author=Jon Brodkin |accessdate= May 30, 2016}}</ref><ref name="wsj-aws">{{cite web |url=http://blogs.wsj.com/cio/2016/02/11/netflix-shifts-all-it-to-amazons-public-cloud/ |title=Netflix Shifts All IT to Amazon's Public Cloud - CIO Journal. |newspaper=The Wall Street Journal |date= |author= |accessdate= September 11, 2016}}</ref> | ||
| + | |- | ||
| + | | 2016 || March || Controversy || Netflix admits having sent lower quality video to mobile subscribers on AT&T and Verizon’s networks for the past 5 years, this in spite the streaming company claiming to be a defender of [[wikipedia:net neutrality|net neutrality]].<ref name="MyUser_Wired.com_May_30_2016c">{{cite web |url=https://www.wired.com/2016/03/netflix-no-net-neutrality-hypocrite-slowing-video/ |title=Netflix Is No Net Neutrality Hypocrite for Slowing Down Video |newspaper=Wired.com |date= |author= |accessdate= May 30, 2016}}</ref> This may hand the telecommunication giants a potent weapon in their legal fight against Net Neutrality. Some accuse Netflix of hypocrisy.<ref name="wsj-throttle">{{cite web |url=https://www.wsj.com/articles/netflix-throttles-its-videos-on-at-t-verizon-phones-1458857424 |title=Netflix Throttles Its Videos on AT&T, Verizon Networks |newspaper=The Wall Street Journal |date= |author= |accessdate= September 11, 2016}}</ref> | ||
| + | |- | ||
| + | | 2016 || March 17 || Infrastructure || Netflix Open Connect (its purpose-built Content Delivery Network) now delivers 100% of Netflix video traffic, currently over 125 million hours of video per day, and 90% of traffic is served through direct connections between Internet Service Providers (ISPs) and Open Connect. The Open Connect Appliances (OCAs) can stream at 90 Gbps per server. Content is synced from Netflix's main video library to the OCAs periodically, during hours of low Internet traffic.<ref>{{cite web|url = https://media.netflix.com/en/company-blog/how-netflix-works-with-isps-around-the-globe-to-deliver-a-great-viewing-experience|title = How Netflix Works With ISPs Around the Globe to Deliver a Great Viewing Experience|date = March 17, 2016|accessdate = May 13, 2017|publisher = Netflix}}</ref><ref>{{cite web|url = http://variety.com/2016/digital/news/netflix-open-connect-the-get-down-1201835105/|title = Here’s What’s Going Down With Netflix’s Servers Before You Get ‘The Get Down’|last = Roettgers|first = Janko|date = August 11, 2016|accessdate = May 13, 2017|publisher = ''Variety''}}</ref> | ||
| + | |- | ||
| + | | 2016 || April || Subscription plan || Netflix announces it would be ending a loyalty rate in certain countries for subscribers who were continuously subscribed before price rises.<ref>{{cite web |first=Chris |last=Welch |publisher=The Verge |url=https://www.theverge.com/2016/4/11/11410590/netflix-price-increase-hits-longtime-customers-may |title=Netflix's longtime customers will start paying $9.99 per month by May |date=April 11, 2016 |accessdate=April 19, 2016 |deadurl=no |archiveurl=https://web.archive.org/web/20160419095433/http://www.theverge.com/2016/4/11/11410590/netflix-price-increase-hits-longtime-customers-may |archivedate=April 19, 2016 |df=mdy-all }}</ref> | ||
| + | |- | ||
| + | | 2016 || May 5 || Tool || Netflix announces a new tool aimed at helping people better control how much data they use when streaming on mobile networks, in the hope to avoid costly bills for high data use.<ref>{{cite web |title=NETFLIX INTRODUCES NEW MOBILE DATA CONTROLS GLOBALLY |url=https://irishtechnews.ie/netflix-introduces-new-mobile-data-controls-globally/?__cf_chl_jschl_tk__=6ef790cb8505d17c107bd7b26c6db44611938723-1597271773-0-AdWOP7vBe8sQ9xe7JAQ9TvXE7fHEdkqt9bFMf1NOarcB0DT3Vpp__tlFAiycvVOaDMdidG-hY-0-_M7ON8Fbf01Dj7pN1_fLISTMwNWnEWp_vy6H73F9Fo8DYfG9BE9E36jg-4LTqNBGuEFeH3b1bMvcHJAlOT6BJKp3AJgFWinKa13VU8Is22BWloIbOAdt2s6AY-tH2nywHTlnYAbqFLZJWKKj9dasxQVEEZ_MbW3kvN0EBy_ZlzCqxmaxa8uwqrRGYwsP0qxWh_kGGFmZCZ4LMZHDvEOjBC6Yh8MgSVL5vyUT59RIQSoyrQRm30djWRu3facgMVb8m4UGDeoSiXgmMx7jxFH_egrnu4zgcKuPapSobzzHHNcsqi31XDomOsviuYW_4w8bweILv8jsEds |website=irishtechnews.ie |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix Introduces New Cellular Data Controls Globally |url=https://media.netflix.com/en/company-blog/netflix-introduces-new-cellular-data-controls-globally |website=media.netflix.com |accessdate=19 August 2020}}</ref><ref>{{cite web |title=Netflix tool helps mobile viewers manage data limits |url=https://www.bangkokpost.com/tech/960845/netflix-tool-helps-mobile-viewers-manage-data-limits |website=bangkokpost.com |accessdate=19 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2016 || May 5 || [[w:List of Netflix original programming|Original content]] || French drama series ''[[w:Marseille (TV series)|Marseille]]'' is released. It is the first French language original production for Netflix.<ref>{{cite web |title=NETFLIX CELEBRATES "MARSEILLE" |url=http://www.thefutoncritic.com/news/2016/05/04/netflix-celebrates-marseille-520313/20160504netflix01/ |website=thefutoncritic.com |accessdate=31 August 2020}}</ref><ref>{{cite web |title=Can Netflix’s ‘Marseille’ Make Us Forget That Time Gerard Depardieu Peed On That Plane? |url=https://decider.com/2016/05/05/gerard-depardieu-marseille-netflix/ |website=decider.com |accessdate=31 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2016 || May || Content || Netflix partners with [[wikipedia:Univision|Univision]] to broadcast the first season of its original show ''{{w|Narcos}}'' - testing whether airing old seasons on traditional TV can lure people to sign up for its service ahead of the next season.<ref name="wsj-blogs">{{cite web |url=http://blogs.wsj.com/moneybeat/2016/05/17/at-netflix-whats-old-is-new-again/ |title=At Netflix, What's Old Is New Again - MoneyBeat |newspaper=The Wall Street Journal |date= |author= |accessdate= September 11, 2016}}</ref> | ||
| + | |- | ||
| + | | 2016 || July 15 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original horror series ''{{w|Stranger Things}}''.<ref>{{cite web |title=Friday, July 15: Stranger Things Happen on Netflix |url=https://www.channelguidemag.com/tv-news/2016/07/15/friday-july-15-netflix-stranger-things/ |website=channelguidemag.com |accessdate=23 June 2018}}</ref> | ||
| + | |- | ||
| + | | 2016 || May 18 || Tool || Netflix creates a new tool called FAST to determine the speed of an Internet connection.<ref>{{cite web |title=Now Available Globally: Fast.Com, A New Tool To Check Your Internet Speed |url=https://about.netflix.com/en/news/now-available-globally-fast-com-a-new-tool-to-check-your-internet-speed |website=about.netflix.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix has launched a new tool to show you how fast your internet really is |url=https://www.businessinsider.com/new-netflix-tool-fastcom-shows-you-how-fast-your-internet-is-2016-5 |website=businessinsider.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix just launched the simplest internet speed test ever |url=https://thenextweb.com/apps/2016/05/18/netflix-just-created-simplest-internet-speed-test-ever/ |website=thenextweb.com |accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2016 || July || Legal || A subscriber sues Netflix over the 2014 raising of its subscription fee from US$7.99 to $9.99, alleging he was told by a Netflix customer support representative in 2011 that he would have a lifetime guarantee of receiving the service for $7.99 per month.<ref>{{Cite news|url=https://variety.com/2016/digital/news/netflix-user-lawsuit-class-action-rate-hike-1201807561/|title=Netflix User Sues Over Rate Hike, Claiming Breach of Contract|last=Spangler|first=Todd|date=July 1, 2016|work=Variety|access-date=13 August 2020|language=en-US}}</ref> | ||
| + | |- | ||
| + | | 2016 || August 12 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original musical drama series ''{{w|The Get Down}}''.<ref>{{cite web |title='The Get Down' Part One Comes to Netflix August 12 |url=https://www.inverse.com/article/18784-the-get-down-bronx-series-netflix |website=inverse.com |accessdate=23 June 2018}}</ref> | ||
| + | |- | ||
| + | | 2016 || October 16 || [[w:List of Netflix original programming|Original content]] || {{w|Croatia}}n drama series ''{{w|Novine}}'' is released. It is the first Croatian-language Netflix series.<ref>{{cite web |title=New Croatian TV Series "Novine", Directed by Dalibor Matanić, Airs Tonight |url=https://www.total-croatia-news.com/item/14478-new-croatian-tv-series-novine-directed-by-dalibor-matanic-airs-tonight |website=total-croatia-news.com |accessdate=17 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2016 || September || Legal || Netflix is sued by {{w|20th Century Fox}} for {{w|tortious interference}}, alleging that the company "unlawfully targeted, recruited, and poached valuable Fox executives by illegally inducing them to break their employment contracts with Fox to work at Netflix." The suit in particular refers to Netflix's hiring of Tara Flynn and Marco Waltenberg, who were still under contract with Fox.<ref>{{cite web |title=Netflix Sued By Fox Over Exec Poaching, Vows To “Vigorously” Fight Suit |url=https://deadline.com/2016/09/netflix-fox-lawsuit-poaching-employees-1201821170/ |website=deadline.com |accessdate=26 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2016 || October || Legal || Soon after {{w|20th Century Fox}} suit on Netflix, the latter files a counter-suit against 20CF, alleging that the [[w:Fixed-term employment contract|fixed-term]] contracts being used by Fox were in violation of the California Business and Professions Code, for "facilitating and enforcing a system that restrains employee mobility, depresses compensation levels, and creates unlawful barriers to entry for Netflix and others competing in the film and television production business". Netflix describes the agreement as "a form of {{w|involuntary servitude}}".<ref>{{cite web |last1=Patten |first1=Dominic |title=Fox Battle With Netflix Over Executive Poaching Gets Summer 2019 Trial Date |url=https://deadline.com/2018/07/netflix-fox-employee-contract-lawsuit-trial-date-1202432471/ |website=deadline.com |accessdate=26 September 2020}}</ref><ref>{{cite web |title=Netflix Gets Greenlight from Appeals Court to Challenge Fox's Employment Contracts |url=https://www.hollywoodreporter.com/thr-esq/netflix-gets-green-light-appeals-court-challenge-foxs-employment-contracts-1124206 |website=hollywoodreporter.com |accessdate=26 September 2020}}</ref><ref>{{cite web |title=Netflix Countersues Fox, Claims Employee Deals Unenforceable |url=https://www.hollywoodreporter.com/thr-esq/netflix-countersues-fox-claims-employee-939847 |website=hollywoodreporter.com |accessdate=26 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2016 || October || Competition || In Mexico, {{w|Televisa}} removes its content from Netflix and moves it to its own streaming service {{w|Blim}}.<ref>{{cite web |title=Dos semanas probando Blim |url=https://www.eluniversal.com.mx/blogs/alejandro-aleman/2016/03/11/dos-semanas-probando-blim |website=eluniversal.com.mx |accessdate=26 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2016 || November 4 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original historical drama series ''[[w:The Crown (TV series)|The Crown]]''.<ref>{{cite web |title=The 10 best new films and shows on Netflix UK, November 2016 |url=https://www.telegraph.co.uk/on-demand/0/top-10-new-on-netflix-uk-november-2016/the-crown-season-1-from-november-4/ |website=telegraph.co.uk |accessdate=23 June 2018}}</ref> | ||
| + | |- | ||
| + | | 2016 || November 25 || [[w:List of Netflix original programming|Original content]] || Brazilian dystopian thriller series ''{{w|3%}}'' is released. It is the first Portuguese-language Netflix original series.<ref>{{cite web |title=3% is Brazil’s finest |url=https://observer.ug/lifestyle/66104-3-is-brazil-s-finest |website=observer.ug |accessdate=17 August 2020}}</ref><ref>{{cite web |title=Is 3% Season 5 Canceled? |url=https://www.thecinemaholic.com/3-season-5/ |website=thecinemaholic.com |accessdate=17 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2016 || November 30 || Service || After years of requests from subscribers, Netflix rolls out an offline playback feature to all of its subscribers in all of its markets.<ref>{{cite web|url=https://www.washingtonpost.com/news/the-switch/wp/2016/11/30/netflix-is-finally-letting-you-download-videos-for-offline-viewing/|title=Netflix is finally letting you download videos for offline viewing|last=Fung|first=Brain|website=The Washington Post|access-date=November 30, 2016}}</ref> | ||
| + | |- | ||
| + | | 2016 || December 9 || [[w:List of Netflix original programming|Original content]] || Netflix series ''[[w:White Rabbit Project (TV series)|White Rabbit Project]]'' is released. It is Netflix’s first reality-based {{w|educational entertainment}} production.<ref>{{cite web |title=White Rabbit Project |url=https://www.commonsensemedia.org/tv-reviews/white-rabbit-project |website=commonsensemedia.org |accessdate=17 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2016 || December 16 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original mystery series ''{{w|The OA}}''.<ref>{{cite web |title=Cryptic teaser answers one question: ‘The OA’ will return for season 2 on Netflix |url=https://www.digitaltrends.com/movies/the-oa-season-2-netflix/ |website=digitaltrends.com |accessdate=23 June 2018}}</ref> | ||
| + | |- | ||
| + | | 2016 || Late year || Competition || Netflix receives 54 nominations at the 68th {{w|Primetime Emmy Awards}} for its original programming, surpassing [[w:Amazon (company)|Amazon]], which receives 16 nominations for its own programming.<ref name="How Netflix Became a $100 Billion"/> | ||
| + | |- | ||
| + | | 2016 || Fourth quarter || Market size || Netflix gains more than 7 million new subscribers.<ref name="How Netflix Became a $100 Billion"/> | ||
| + | |- | ||
| + | | 2017 || January 13 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original black-comedy mystery series ''{{w|A Series of Unfortunate Events}}''.<ref>{{cite web |title=How Long A Series Of Unfortunate Events Could Last At Netflix, According To Lemony Snicket |url=https://www.cinemablend.com/television/1611540/how-long-a-series-of-unfortunate-events-could-last-at-netflix-according-to-lemony-snicket |website=cinemablend.com |accessdate=23 June 2018}}</ref> | ||
| + | |- | ||
| + | | 2017 || February 2 || Partnership || Netflix signs a [[w:music publisher (popular music)|music publishing]] deal with {{w|BMG Rights Management}}, where the latter would oversee rights outside of the United States for music associated with Netflix original content.<ref>{{cite web |title=Netflix Inks BMG Deal to Manage Music Rights Outside U.S. |url=https://variety.com/2017/digital/news/netflix-bmg-music-rights-1201976506/ |website=variety.com |accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2017 || March 31 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original teen drama/mystery series ''{{w|13 Reasons Why}}''.<ref>{{cite web |title=13 Reasons Why season 2: How many episodes are in the new series of 13 Reasons Why? |url=https://www.express.co.uk/showbiz/tv-radio/921826/13-reasons-why-season-2-how-many-episodes-netflix-2018-release-date-trailer |website=express.co.uk |accessdate=23 June 2018}}</ref> | ||
| + | |- | ||
| + | | 2017 || April 14 || Partnership || Netflix partners with {{w|Verizon}} with the purpose to improve performance for their joint customers.<ref>{{cite web |title=Netflix Signs Deal With Verizon |url=https://www.thedailybeast.com/cheats/2014/04/28/netflix-signs-deal-with-verizon |website=thedailybeast.com |accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2017 || April || Recognition || Netflix is nominated for Broadcaster of the Year in the UK's Diversity in Media Awards. | ||
| + | |- | ||
| + | | 2017 || April || Controversy || Netflix original series ''{{w|13 Reasons Why}}'' is criticized for romanticizing, sensationalizing, and increasing interest in suicide, and "glorified and glamorized" issues such as depression and [[w:Posttraumatic stress disorder|post-traumatic stress]].<ref>{{cite web |title=Why teen mental health experts are focused on '13 Reasons Why' |url=https://edition.cnn.com/2017/04/25/health/13-reasons-why-teen-suicide-debate-explainer/ |website=edition.cnn.com |accessdate=26 September 2020}}</ref><ref>{{cite web |title='13 Reasons Why' Is Not the Force for Mental Health Awareness People Say It Is |url=https://www.self.com/story/13-reasons-why-suicide-and-mental-health |website=self.com |accessdate=26 September 2020}}</ref><ref>{{cite web |title='13 Reasons Why' faces backlash from suicide prevention advocacy group |url=https://abcnews.go.com/Entertainment/13-reasons-faces-backlash-suicide-prevention-advocacy-groups/story?id=46851551 |website=abcnews.go.com |accessdate=26 September 2020}}</ref> Netflix responds to the controversy by adding additional viewer advisories, and providing links to {{w|suicide prevention}} resources.<ref>{{Cite web|url=https://variety.com/2018/digital/news/13-reasons-why-season-2-premiere-date-netflix-1202791730/|title='13 Reasons Why' Season 2 Premiere Date, Teaser Trailer Revealed|last=Spangler|first=Todd|date=April 30, 2018|website=Variety|accessdate=26 September 2020}}</ref><ref>{{Cite news|url=https://www.nytimes.com/2018/03/22/arts/television/netflix-warning-video-13-reasons-why.html|title=Netflix Adds a Warning Video to '13 Reasons Why'|last=Libbey|first=Peter|date=March 22, 2018|work=The New York Times|accessdate=26 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2017 || June 30 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original psychological thriller series ''[[w:Gypsy (TV series)|Gypsy]]''.<ref>{{cite web |title=‘Gypsy’ Canceled By Netflix After 1 Season |url=https://deadline.com/2017/08/gypsy-canceled-netflix-naomi-watts-one-season-1202146744/ |website=deadline.com |accessdate=23 June 2018}}</ref> | ||
| + | |- | ||
| + | | 2017 || August 7 || Acquisition || Netflix acquires comic book company {{w|Millarworld}}, which would continue to create and publish new stories and franchises under the Netflix label.<ref>{{cite web |title=Netflix Acquires Millarworld |url=https://media.netflix.com/en/press-releases/netflix-acquires-millarworld-1 |website=media.netflix.com |accessdate=1 September 2020}}</ref><ref>{{cite web |title=Netflix buys comics publisher Millarworld to feed films and TV |url=https://www.reuters.com/article/us-millarworld-m-a-netflix/netflix-buys-comics-publisher-millarworld-to-feed-films-and-tv-idUSKBN1AN1NP |website=reuters.com |accessdate=1 September 2020}}</ref><ref>{{cite web |title=Netflix Buys Comics Publisher Behind Kingsman, Kick-Ass |url=https://variety.com/2017/digital/news/netflix-acquires-mark-millar-millarworld-kingsman-kick-ass-1202517270/ |website=variety.com |accessdate=1 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2017 || August 14 || Partnership || Netflix signs multi-year deal with American television producer {{w|Shonda Rhimes}} with the purpose to produce new series and work on other projects for the streaming company.<ref>{{cite web |title=Netflix signs Grey's Anatomy creator Shonda Rhimes to multi-year deal |url=https://www.theverge.com/2017/8/14/16142342/shonda-rhimes-deal-netflix-greys-anatomy-scandal |website=theverge.com |accessdate=23 September 2020}}</ref><ref>{{cite web |title=Shonda Rhimes Signs Multi-year Deal With Netflix |url=https://www.fool.com/investing/2017/08/14/shonda-rhimes-signs-multi-year-deal-with-netflix.aspx |website=fool.com |accessdate=23 September 2020}}</ref><ref>{{cite web |title=Shonda Rhimes signs major multi-year deal with Netflix |url=https://defendernetwork.com/entertainment/shonda-rhimes-signs-major-multi-year-deal-netflix/ |website=defendernetwork.com |accessdate=23 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2017 || October 6 || [[w:List of Netflix original programming|Original content]] || Italian {{w|crime drama}} series ''{{w|Suburra: Blood on Rome}}'' is released. It is the first Italian original series on Netflix.<ref>{{cite web |title=Netflix announces three original Italian projects |url=https://www.thelocal.it/20180420/netflix-italian-tv-series-film |website=thelocal.it |accessdate=13 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2017 || October 13 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original drama series ''[[w:Mindhunter (TV series)|Mindhunter]]''.<ref>{{cite web |title=The first critics’ reactions to David Fincher’s ‘Mindhunter’ are in |url=http://www.nme.com/news/tv/first-critics-reactions-mindhunter-2148966 |website=nme.com |accessdate=23 June 2018}}</ref> | ||
| + | |- | ||
| + | | 2017 || December 1 || [[w:List of Netflix original programming|Original content]] || German science fiction thriller series ''[[w:Dark (TV series)|Dark]]'' is released. It is the first German-language original series.<ref>{{cite web |title=Season 1 |url=https://dark-netflix.fandom.com/wiki/Season_1 |website=dark-netflix.fandom.com |accessdate=17 August 2020}}</ref><ref>{{cite web |title=Netflix's 'Dark' Creators Preview Third and Final Season, Unveil Cast Additions |url=https://www.hollywoodreporter.com/news/netflixs-dark-creators-preview-final-season-unveil-cast-additions-1221032 |website=hollywoodreporter.com |accessdate=17 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2017 || December 13 || Recognition || Netflix is awarded [[w:People for the Ethical Treatment of Animals|PETA]]'s Company of the Year for promoting {{w|animal rights}} movies and documentaries like ''{{w|Forks Over Knives}}'' and ''{{w|What the Health}}''.<ref>{{cite web |title=Netflix Wins Award For Vegan Films Including 'What The Health' And 'Okja' |url=https://www.plantbasednews.org/culture/netflix-wins-award-vegan-what-the-health-and-okja |website=plantbasednews.org |accessdate=17 August 2020}}</ref><ref>{{cite web |title=PETA Names Netflix 2017’s Company Of Year |url=https://decider.com/2017/12/13/peta-netflix-company-of-the-year/ |website=decider.com |accessdate=20 August 2020}}</ref><ref>{{cite web |title=Netflix Nets PETA’s 2017 ‘Company of the Year’ Award |url=https://www.peta.org/media/news-releases/netflix-nets-petas-2017-company-year-award/ |website=peta.org |accessdate=20 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2017 || December 19 || Partnership || Netflix partners with {{w|WhatsApp}} in India, with the purpose to increase user engagement among local costumers.<ref>{{cite web |title=Netflix Partners With Whatsapp For Their Business Solutions! |url=https://trak.in/tags/business/2017/12/29/netflix-whatsapp-business-partnership/ |website=trak.in |accessdate=17 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2017 || Fourth quarter || Market size || Netflix gains 8.3 million new subscribers in the last quarter of the year, and a year-over-year increase of 18%.<ref name="How Netflix Became a $100 Billion"/> | ||
| + | |- | ||
| + | | 2018 || January || Market size || As of date, Netflix's website ranks as the 30th most trafficked website in the world and 9th most trafficked website in the United States.<ref>{{cite web|url=https://www.alexa.com/siteinfo/netflix.com|title=Netflix.com Traffic, Demographics and Competitors – Alexa|website=alexa.com|archiveurl=https://web.archive.org/web/20171029142606/https://www.alexa.com/siteinfo/netflix.com|archivedate=October 29, 2017|access-date=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || February 2 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original science fiction series ''[[w:Altered Carbon (TV series)|Altered Carbon]]''.<ref>{{cite web |last1=DOCKTERMAN |first1=ELIANA |title=Altered Carbon Takes Place in the Future. But It’s Far From Progressive |url=http://time.com/5128388/altered-carbon-netflix-review/ |website=time.com |accessdate=23 June 2018}}</ref> | ||
| + | |- | ||
| + | | 2018 || February 23 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original crime drama series ''[[w:Seven Seconds (TV series)|Seven Seconds]]''.<ref>{{cite web |title=SevenSecondsPremieresonNetflixFebruary23,2018 |url=https://onmogul.com/stories/seven-seconds-premieres-on-netflix-february-23-2018 |website=onmogul.com |accessdate=23 June 2018}}</ref> | ||
| + | |- | ||
| + | | 2018 || March 4 || Recognition || At the {{w|90th Academy Awards}}, Netflix wins the [[w:Academy Award for Best Documentary Feature|Oscar for Best Documentary Feature]] for the film ''[[w:Icarus (2017 film)|Icarus]].'' | ||
| + | |- | ||
| + | | 2018 || March 16 || [[w:List of Netflix original programming|Original content]] || ''{{w|Edha}}'' is released. It is Netflix's first Argentine original series.<ref>{{cite web |title=Netflix’s First Argentine Original Series ‘Edha’ is Coming in March |url=https://www.thebubble.com/netflixs-first-argentine-original-series-edha-is-coming-in-march |website=thebubble.com |accessdate=17 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || First quarter || Financial || Netflix DVD rentals earn U$60.2 million in profit from US$120.4 million in revenue.<ref>{{cite web |title=When Will Netflix Kill Its DVD Service? |url=https://www.foxbusiness.com/markets/when-will-netflix-kill-its-dvd-service |website=foxbusiness.com |accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || April 13 || [[w:List of Netflix original programming|Original content]] || Netflix starts streaming original science fiction series ''[[w:Lost in Space (2018 TV series)|Lost in space]]''.<ref>{{cite web |title="Lost in Space" makes a comeback courtesy of Netflix. The new series starts on April 13 |url=http://www.euronews.com/2018/04/11/-lost-in-space-makes-a-comeback-courtesy-of-netflix-the-new-series-starts-on-april-13 |website=euronews.com |accessdate=23 June 2018}}</ref> | ||
| + | |- | ||
| + | | 2018 || May 4 || [[w:List of Netflix original programming|Original content]] || Post-apocalyptic series ''[[w:The Rain (TV series)|The Rain]]'' is released. It is the first Danish series premiered by Netflix.<ref>{{cite web |title=‘The Rain’ Renewed For Third & Final Season By Netflix |url=https://www.imdb.com/name/nm5455622/news |website=imdb.com |accessdate=17 August 2020}}</ref><ref>{{cite web |title=‘The Rain’ Renewed For Third & Final Season By Netflix |url=https://www.imdb.com/name/nm2593468/news |website=imdb.com |accessdate=17 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || May 16 || Partnership || Netflix partners with Indonesian telecom operators XL Axiata, Hutchison 3 Indonesia and Bolt, arranging to participate in their video data plans.<ref>{{cite web |title=Netflix partners with Indonesian carriers |url=https://www.telecomasia.net/content/netflix-partners-indonesian-carriers |website=telecomasia.net |accessdate=17 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || May 24 || Financial || Netflix becomes the world’s most valuable entertainment company, surpassing {{w|The Walt Disney Company}} for the first time.<ref>{{cite web |title=Netflix becomes the world’s most valuable entertainment company |url=https://nypost.com/2018/05/24/netflix-becomes-the-worlds-most-valuable-entertainment-company/ |website=nypost.com |accessdate=18 August 2020}}</ref><ref>{{cite web |title=Netflix Becomes the World’s Most Valuable Entertainment Company |url=https://popculture.com/streaming/news/netflix-becomes-worlds-most-valuable-entertainment-company/ |website=popculture.com |accessdate=20 August 2020}}</ref><ref>{{cite web |title=Netflix overtakes Disney to become most valuable US media company |url=https://www.theguardian.com/media/2018/may/24/netflix-disney-most-valuable-media-company-latest-list |website=theguardian.com |accessdate=20 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || June || Leadership || Netflix [[w:Chief Communications Officer|CCO]] Jonathan Friedland is dismissed for saying the word "{{w|nigger}}" during a company meeting about offensive words.<ref>{{cite web|url=https://www.theverge.com/2018/6/22/17495364/netflix-pr-chief-jonathan-friedland-fired-n-word-racial-slur|title=Netflix PR chief fired for repeatedly using the n-word|first=Nick|last=Statt|publisher=The Verge|date=June 22, 2018|accessdate=13 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || July 6 || [[w:List of Netflix original programming|Original content]] || Indian series ''[[w:Sacred Games (TV series)|Sacred Games]]'' is released. It is the first Hindi-language Netflix original series.<ref>{{cite web |title=Netflix premieres original Hindi thriller series Sacred Games |url=https://www.straitstimes.com/lifestyle/entertainment/netflix-premieres-original-hindi-thriller-series-sacred-games-5-other-asian |website=google.com |accessdate=13 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || July 10 || Service || Netflix launches "Smart Downloads" for [[w:Android (operating system)|Android]]. It is a new feature aimed at its users who download episodes to watch on their phones or tablets while on the go.<ref>{{cite web |title=Netflix brings ‘Smart Downloads’ feature to Android before iOS |url=https://www.androidauthority.com/netflix-smart-downloads-884612/ |website=androidauthority.com |accessdate=4 August 2020}}</ref><ref>{{cite web |title=Netflix launches feature that will automatically delete old episodes and download new ones on mobile devices |url=https://www.marketwatch.com/story/netflix-launches-feature-that-will-automatically-delete-old-episodes-and-download-new-ones-on-mobile-devices-2018-07-10 |website=marketwatch.com |accessdate=4 August 2020}}</ref><ref>{{cite web |title=Netflix will automatically download new episodes of your favorite shows on Android |url=https://www.theverge.com/2018/7/10/17552858/netflix-smart-downloads-episodes-shows-android |website=theverge.com |accessdate=4 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || July 17 || [[w:List of Netflix original programming|Original content]] || Netflix announces its first films and series based on the stories of Scottish comic book writer {{w|Mark Millar}}.<ref>{{cite web |title=Netflix announces its first TV shows and movies from Millarworld |url=https://www.engadget.com/2018-07-17-netflix-millarworld-mark-millar-tv-shows-movies.html |website=engadget.com |accessdate=4 August 2020}}</ref><ref>{{cite web |title=Netflix announces its first TV shows and movies from Millarworld |url=https://www.engadget.com/2018-07-17-netflix-millarworld-mark-millar-tv-shows-movies.html |website=engadget.com |accessdate=19 August 2020}}</ref><ref>{{cite web |title=NETFLIX ANNOUNCES FIRST SLATE OF SERIES AND FILMS BASED ON THE STORIES OF MARK MILLAR |url=https://media.netflix.com/en/press-releases/netflix-announces-first-slate-of-series-and-films-based-on-the-stories-of-mark-millar |website=media.netflix.com |accessdate=19 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || July 19 || Competition || {{w|Walmart}} announces plans to launch Netflix competitor under its {{w|Vudu}} brand.<ref>{{cite web |title=Walmart reportedly plans to launch Netflix competitor under its Vudu brand later this year |url=https://www.theverge.com/2018/7/19/17592130/walmart-vudu-streaming-video-service-netflix-competitor |website=theverge.com |accessdate=4 August 2020}}</ref><ref>{{cite web |first1= |title=Walmart Eyes Q4 Launch of Vudu-Branded Service to Rival Netflix (EXCLUSIVE) |url=https://variety.com/2018/digital/news/walmart-vudu-subscription-streaming-q4-1202878056/ |website=variety.com |accessdate=4 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || July || Tool || Netflix decides to remove its tool for writing user reviews from its desktop website, reducing ratings to thumbs up and thumbs down. Starting July 30, users would no longer be able to add new reviews of shows or movies, and by the middle of August, they would no longer be able to read previously written reviews either.<ref>{{cite web |title=Netflix is killing off user reviews, reducing ratings to thumbs up and thumbs down |url=https://betanews.com/2018/07/07/netflix-kills-reviews/ |website=betanews.com |accessdate=15 July 2018}}</ref><ref>{{cite web |title=Netflix will soon remove all user reviews from its website |url=https://www.digitaltrends.com/movies/netflix-removes-user-reviews/ |website=digitaltrends.com |accessdate=15 July 2018}}</ref><ref>{{cite web |title=Netflix isgetting rid of written user reviews |url=https://mashable.com/2018/07/06/netflix-removing-written-user-reviews/#wV91cIU6Wmq5 |website=mashable.com |accessdate=15 July 2018}}</ref> | ||
| + | |- | ||
| + | | 2018 || July 24 || Facility || Netflix announces the launch of its first European production hub in {{w|Madrid}}, with the purpose to bolster Spanish-language production.<ref>{{cite web |title=Netflix Launches Its First European Production Hub in Madrid |url=https://variety.com/2018/tv/news/netflix-european-production-hub-madrid-1202882341/ |website=variety.com |accessdate=4 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || July 31 || Partnership || Netflix partners {{w|Sony}} with the purpose to introduce a new feature called Netflix Calibrated Mode, which would be available exclusively on Sony’s BRAVIA MASTER Series A9F OLED and Z9F LED TVs.<ref>{{cite web |title=Netflix partners Sony to introduce new Calibrated Mode for TVs |url=https://tech.economictimes.indiatimes.com/news/internet/netflix-partners-sony-to-introduce-new-calibrated-mode-for-tvs/65230762 |website=tech.economictimes.indiatimes.com |accessdate=4 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || July–September || Market size || Netflix adds seven million new customers in three months, bringing its global total to more than 137 million.<ref>{{cite web |title=Netflix soars on record subscriber total |url=https://www.bbc.com/news/business-45881963 |website=bbc.com |accessdate=4 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || September || Recognition || Netflix becomes the most nominated network at the 2018 [[w:70th Primetime Emmy Awards|Primetime]] and [[w:70th Primetime Creative Arts Emmy Awards|Creative Arts Emmy Awards]] with 112 nominations, therefore breaking {{w|HBO}}'s 17-years record as most nominated network at the Emmys, which received 108 nominations.<ref>{{Cite news|url=https://www.theatlantic.com/entertainment/archive/2018/07/emmy-nominations-2018-netflix-hbo/565046/|title=Emmys Nominations 2018: Netflix Takes Over|last=Gilbert|first=Sophie|date=July 12, 2018|work=The Atlantic|access-date=26 September 2020}}</ref><ref>{{Cite news|url=https://ew.com/tv/2018/07/12/netflix-vs-hbo-emmy/|title=How Netflix beat HBO in Emmy nominations for first time ever|work=Entertainment Weekly|access-date=26 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || August 17 || [[w:List of Netflix original programming|Original content]] || {{w|Matt Groening}} fantasy animated sitcom ''{{w|Disenchantment}}'' is released.<ref>{{cite web |last1=Hale |first1=Mike |title=Review: Matt Groening Enters the Netflix Age With ‘Disenchantment’ |url=https://www.nytimes.com/2018/08/16/arts/television/review-disenchantment-netflix-matt-groening.html |website=nytimes.com |accessdate=4 August 2020}}</ref><ref>{{cite web |title=‘Disenchantment’ Review: Matt Groening’s Netflix Debut Starts Rough, But Makes a Surprising About-Face — Spoilers |url=https://www.indiewire.com/2018/08/netflix-disenchantment-review-matt-groening-new-cartoon-spoilers-1201995588/ |website=indiewire.com |accessdate=20 August 2020}}</ref><ref>{{cite web |title=Disenchantment review: Groening’s new Netflix toon is off to a bloody good start |url=https://arstechnica.com/gaming/2018/08/disenchantment-review-groenings-new-netflix-toon-is-off-to-a-bloody-good-start/ |website=arstechnica.com |accessdate=20 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || August 29 || Leadership || Netflix creates new executive position focused on inclusion and diversity, and appoints Vernā Myers to the newly created role. This appointment comes two months after Netflix fired Jonathan Friedland for using a racial slur on at least two occasions in the workplace.<ref>{{cite web |title=Netflix creates new executive position focused on inclusion and diversity |url=https://www.latimes.com/business/hollywood/la-fi-ct-netflix-inclusion-20180829-story.html |website=latimes.com |accessdate=4 August 2020}}</ref><ref>{{cite web |title=Netflix creates new executive position focused on inclusion and diversity |url=https://www.latimes.com/business/hollywood/la-fi-ct-netflix-inclusion-20180829-story.html#:~:text=Netflix%20is%20creating%20a%20new,inclusion%20strategy%2C%20Netflix%20announced%20Wednesday. |website=latimes.com |accessdate=19 August 2020}}</ref><ref>{{cite web |title=Netflix Creates New Executive Position Focused On Inclusion And Diversity |url=https://professionalwomanmag.com/2018/08/netflix-creates-executive-position-focused-inclusion-diversity/ |website=professionalwomanmag.com |accessdate=19 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || September 4 || Partnership || Netflix partners with Indian cable television service operator {{w|Hathway}}, to offer video streaming services to the latter’s 800,000 subscribers.<ref>{{cite web |title=Netflix partners with Hathway Broadband |url=https://www.financialexpress.com/industry/netflix-partners-with-hathway-broadband/1302927/ |website=financialexpress.com |accessdate=4 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || September || Market size || According to study, 43% of Americans watch Netflix any given day, tying {{w|cable television}}.<ref>{{cite web |title=43% of Americans watch something on Netflix any given day, tying all of cable TV, according to a new study |url=https://www.businessinsider.com/43-percent-us-viewers-watch-netflix-any-day-study-2018-9 |website=businessinsider.com |accessdate=4 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || September 28 || International expansion || Netflix announces plan to double investment in {{w|France}} and produce 14 local shows, twice as many as first planned.<ref>{{cite web |title=Netflix to double investment in France, produce more local shows |url=https://www.reuters.com/article/us-netflix-france-investment/netflix-to-double-investment-in-france-produce-more-local-shows-idUSKCN1M80HX |website=reuters.com |accessdate=4 August 2020}}</ref><ref>{{cite web |title=Netflix to double investment in France, produce more local shows |url=https://www.reuters.com/article/us-netflix-france-investment/netflix-to-double-investment-in-france-produce-more-local-shows-idUSKCN1M80HX#:~:text=Netflix%20to%20double%20investment%20in%20France%2C%20produce%20more%20local%20shows,-2%20Min%20Read&text=(Reuters)%20%2D%20U.S.%20video%20streaming,Reed%20Hastings%20said%20on%20Friday. |website=reuters.com |accessdate=20 August 2020}}</ref><ref>{{cite web |title=Netflix to double investments in France, produce more local shows |url=https://www.cnbc.com/2018/09/28/netflix-to-double-investments-in-france-produce-more-local-shows.html |website=cnbc.com |accessdate=20 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || October 8 || Acquisition || Netflix announces acquisition of ABQ Studios, a production studio in {{w|Albuquerque, New Mexico}}. This is considered Netflix's first purchase of a studio complex.<ref>{{cite web |title=Netflix is buying its first production studio -- in Albuquerque |url=https://edition.cnn.com/2018/10/08/media/netflix-albuquerque-production-studio/index.html |website=edition.cnn.com |accessdate=4 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || October 19 || [[w:List of Netflix original programming|Original content]] || ''{{w|Wild District}}'' is released. It is the first Colombian Netflix original series.<ref>{{cite web |title=Netflix set to premiere Colombian original Wild District |url=https://tbivision.com/2018/08/16/netflix-set-to-premiere-colombian-original-wild-district/ |website=tbivision.com |accessdate=17 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || November || Legal || {{w|The Satanic Temple}} sues Netflix and {{w|Warner Bros.}} for US$150 million, alleging that the media companies lifted and misused its distinctive icon, copyrighting statue design, which appeared without its permission in ''[[w:Chilling Adventures of Sabrina (TV series)|Chilling Adventures of Sabrina]]''.<ref>{{cite web |title=Satanists settle lawsuit with Netflix over goat-headed statue |url=https://edition.cnn.com/2018/11/22/entertainment/satanic-temple-netflix-lawsuit-scli-intl/index.html |website=edition.cnn.com |accessdate=4 August 2020}}</ref><ref>{{cite web |title=Satanists Sue Netflix, Warner Bros. For $150M, Saying 'Sabrina' Copied Their Statue |url=https://www.npr.org/2018/11/08/665783412/satanists-sue-netflix-warner-bros-for-150m-saying-sabrina-copied-their-statue |website=npr.org |accessdate=4 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || November 16 || Partnership || American film studio {{w|Paramount Pictures}} partners with Netflix, becoming the first major studio to form a production partnership with the latter to produce original films.<ref>{{cite web |title=Paramount agrees deal to make films for Netflix |url=https://www.ft.com/content/ac466e72-e999-11e8-885c-e64da4c0f981 |website=ft.com |accessdate=4 August 2020}}</ref><ref>{{cite web |title=Netflix and Paramount Sign Multi-Picture Film Deal in Huge Hollywood Move |url=https://observer.com/2018/11/netflix-paramount-sign-multi-picture-film-deal-transformers-cloverfield/ |website=observer.com |accessdate=20 August 2020}}</ref><ref>{{cite web |title=Paramount to produce original films for Netflix |url=https://www.screendaily.com/news/paramount-to-produce-original-films-for-netflix/5134595.article |website=screendaily.com |accessdate=20 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || November 30 || [[w:List of Netflix original programming|Original content]] || ''[[w:1983 (TV series)|1983]]'' is released. It is the first Polish Netflix original series.<ref>{{cite web |title=1983: Netflix first Polish original series launches November 30th, 2018. |url=https://media.netflix.com/en/press-releases/1983-netflix-first-polish-original-series-launches-november-30th-2018 |website=media.netflix.com |accessdate=17 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || December 14 || [[w:List of Netflix original programming|Original content]] || ''[[w:The Protector (Turkish TV series)|The Protector]]'' is released. It is the first Turkish Netflix original series.<ref>{{cite web |title=Netflix airs first original Turkish series |url=https://www.dailysabah.com/arts-culture/2018/12/14/netflix-airs-first-original-turkish-series |website=dailysabah.com |accessdate=17 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2018 || December 18 || {{w|Internet privacy}} || An investigation reveals that {{w|Facebook}} gave Netflix and {{w|Spotify}} the not previously disclosed ability to read and even delete users’ private messages. Facebook later admits having allowed other big tech companies to read users’ private messages, but denies it did so without consent.<ref>{{cite web |title=Facebook shared private user messages with Netflix and Spotify |url=https://www.theguardian.com/technology/2018/dec/19/facebook-shared-user-data-private-messages-netflix-spotify-amazon-microsoft-sony |website=theguardian.com |accessdate=4 August 2020}}</ref><ref>{{cite web |title=TECH DRIVERS Facebook let tons of companies get info about you, including Amazon, Netflix, and Microsoft |url=https://www.cnbc.com/2018/12/19/facebook-gave-amazon-microsoft-netflix-special-access-to-data-nyt.html |website=cnbc.com |accessdate=27 August 2020}}</ref><ref>{{cite web |title=Facebook gives Netflix and Spotify access to users' messages: NYT |url=https://www.aljazeera.com/news/2018/12/facebook-companies-access-users-private-messages-nyt-181219073215233.html |website=aljazeera.com |accessdate=27 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || January 2 || Controversy || Netflix blocks an episode of its original comedy talk show {{w|Patriot Act With Hasan Minhaj}} from streaming in {{w|Saudi Arabia}} after the Saudi government complained that the episode violated its cybercrime laws for being critical of the crown prince, {{w|Mohammad Bin Salman Al Saud}}.<ref>{{cite web |title=Netflix Blocks Show in Saudi Arabia Critical of Saudi Prince |url=https://www.nytimes.com/2019/01/01/business/media/netflix-hasan-minhaj-saudi-arabia.html |website=nytimes.com |accessdate=5 August 2020}}</ref><ref>{{cite web |title=Netflix blocks show in Saudi Arabia that's critical of crown prince |url=https://www.foxbusiness.com/technology/netflix-blocks-show-in-saudi-arabia-thats-critical-of-crown-prince |website=foxbusiness.com |accessdate=5 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || January 2 || Leadership || Netflix names Spencer Neumann as the new {{w|Chief financial officer}}.<ref>{{cite web |title=Spencer Neumann Named Netflix Chief Financial Officer |url=https://about.netflix.com/en/news/spencer-neumann-named-netflix-chief-financial-officer |website=about.netflix.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix hires Activision CFO & former Disney exec Spencer Neumann as its new CFO |url=https://techcrunch.com/2019/01/02/netflix-hires-activision-cfo-former-disney-exec-spencer-neumann-as-its-new-cfo/ |website=techcrunch.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix Hires Spencer Neumann as New Chief Financial Officer |url=https://www.thewrap.com/netflix-hires-spencer-neumann-as-new-chief-financial-officer/ |website=thewrap.com |accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || January 11 || Legal || Children's book publisher {{w|Chooseco}} sues Netflix for US$25 million in a trademark infringement lawsuit after claiming the idea behind ''{{w|Black Mirror: Bandersnatch}}'' infringed on brand awareness.<ref>{{cite web |title=Netflix faces $25 million lawsuit over ‘Black Mirror: Bandersnatch’ |url=https://techcrunch.com/2019/01/11/netflix-faces-25-million-lawsuit-over-black-mirror-bandersnatch/ |website=techcrunch.com |accessdate=4 August 2020}}</ref><ref>{{cite web |title=Netflix being sued for $25 million over ‘Black Mirror’ Bandersnatch episode |url=https://www.marketwatch.com/story/netflixs-black-mirror-gets-sued-2019-01-15 |website=marketwatch.com |accessdate=19 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || January 18 || Controversy || Netflix, as well as {{w|YouTube}}, [[w:Amazon (company)|Amazon]] and [[w:Apple Inc.|Apple]] are accused of {{w|General Data Protection Regulation}} breach. An Austrian campaign group files complaint with regulator over these companies.<ref>{{cite web |title=Netflix, YouTube, Amazon and Apple accused of GDPR breach |url=https://www.ft.com/content/4a977276-1b3e-11e9-b93e-f4351a53f1c3 |website=ft.com |accessdate=5 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || January 22 || Recognition || Netflix scores 15 nominations for the {{w|91st Academy Awards}}, including [[w:Academy Award for Best Picture|Best Picture]] for {{w|Alfonso Cuarón}}'s ''[[w:Roma (2018 film)|Roma]]'', which is nominated for 10 awards.<ref>{{cite web |last1=McClintock |first1=Pamela |title=Oscars: Netflix Takes On Hollywood Studios With 15 Noms |url=https://www.hollywoodreporter.com/news/oscars-2019-netflix-now-competing-hollywood-studios-1177822 |website=The Hollywood Reporter |accessdate=26 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || January || Subscription plan || Netflix raises prices on all streaming plans in the {{w|United States}}.<ref>{{cite web |title=Netflix raises prices on all streaming plans in US |url=https://www.theverge.com/2019/1/15/18183602/netflix-subscription-price-raise-us-streaming-plans |website=theverge.com |accessdate=4 August 2020}}</ref><ref>{{cite web |title=Netflix Is Raising Prices. Here’s Why. |url=https://www.nytimes.com/2019/01/15/business/media/netflix-price-increase.html |website=nytimes.com |accessdate=4 August 2020}}</ref><ref>{{cite web |title=Netflix raises monthly prices on all of its US plans; here’s how much you’ll pay |url=https://www.usatoday.com/story/tech/2019/01/15/netflix-raising-prices-all-its-plans/2578957002/ |website=usatoday.com |accessdate=4 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || January 30 || Device compatibility || Support for Netflix on the {{w|Wii}} is discontinued. Netflix confirms the end of service on the Wii console was Nintendo's decision, as it coincides with Nintendo's discontinuation of the Wii Shop Channel.<ref name="CNET cites Nintendo termination">{{cite web | url=https://www.cnet.com/news/no-more-netflix-on-wii-nintendo-shuts-down-streaming-for-the-console-in-january/ | title=No more Netflix on Wii: Nintendo to end streaming on console in January | work={{w|CNET}} | last=Gottsegen | first=Gordon | date=November 12, 2018 | accessdate=31 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || February 7 || Tool || Netflix launches "smart downloads" feature on {{w|iOS}} devices allowing users to automate offline viewing.<ref>{{cite web |title=Netflix launches ‘smart downloads’ feature on iOS to automate offline viewing |url=https://techcrunch.com/2019/02/07/netflix-launches-smart-downloads-feature-on-ios-to-automate-offline-viewing/ |website=techcrunch.com |accessdate=8 August 2020}}</ref><ref>{{cite web |title=NETFLIX LAUNCHES SMART DOWNLOADS TO MAKE IT EASIER TO WATCH OFFLINE |url=https://www.independent.co.uk/life-style/gadgets-and-tech/news/netflix-smart-downloads-watch-offline-ios-app-update-ipad-iphone-a8769891.html |website=independent.co.uk |accessdate=19 August 2020}}</ref><ref>{{cite web |title=Netflix brings Smart Downloads to iPhone and iPad after teasing feature last summer |url=https://9to5mac.com/2019/02/07/netflix-smart-downloads-ios/ |website=9to5mac.com |accessdate=19 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || February 20 || Content || Netflix acquires rights to stream Chinese science fiction action film ''{{w|The Wandering Earth}}''.<ref>{{cite web |title=Netflix Buys Rights To Stream Chinese Sci-Fi Blockbuster 'The Wandering Earth' |url=https://www.npr.org/2019/02/22/697024516/netflix-buys-rights-to-stream-chinese-sci-fi-blockbuster-the-wandering-earth |website=npr.org |accessdate=8 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || February 27 || Competition || {{w|BBC}} and [[w:ITV (TV network)|ITV]] partner to launch digital video subscription service {{w|BritBox}}.<ref>{{cite web |title=BBC and ITV team up to launch Netflix rival BritBox |url=https://www.theguardian.com/media/2019/feb/27/bbc-and-itv-team-up-to-launch-netflix-rival-britbox |website=theguardian.com |accessdate=8 August 2020}}</ref><ref>{{cite web |title=BBC and ITV set to launch Netflix rival |url=https://www.bbc.com/news/business-47383559 |website=bbc.com |accessdate=20 August 2020}}</ref><ref>{{cite web |title=BBC, ITV Team Up To Launch Netflix Rival BritBox |url=https://www.ndtv.com/world-news/bbc-itv-team-up-to-launch-netflix-rival-britbox-2000075 |website=ndtv.com |accessdate=20 August 2020}}</ref><ref>{{cite web |title=BBC And ITV Team Up To Launch BritBox, The Netflix Rival In The UK |url=http://broadjournal.com/2019/03/15/bbc-and-itv-team-up-to-launch-britbox-the-netflix-rival-in-the-uk/ |website=broadjournal.com |accessdate=20 August 2020}}</ref><ref>{{cite web |title=Netflix faces a new rival in the UK |url=https://edition.cnn.com/2019/07/19/media/bbc-itv-britbox-netflix/ |website=edition.cnn.com |accessdate=11 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || February || Facility || Netflix announces the opening of a dedicated production hub in {{w|Toronto}}.<ref>{{cite web |title=Netflix to open dedicated production hub in Toronto |url=https://www.cbc.ca/news/entertainment/netflix-toronto-1.5024295 |website=cbc.ca |accessdate=8 August 2020}}</ref><ref>{{cite web |title=Netflix announces it's opening a huge film and TV production hub in Toronto |url=https://www.blogto.com/film/2019/02/netflix-production-hub-toronto-studios/ |website=blogto.com |accessdate=20 August 2020}}</ref><ref>{{cite web |title=Netflix setting up production hub in Toronto |url=https://toronto.citynews.ca/2019/02/19/netflix-production-hub-toronto/ |website=toronto.citynews.ca |accessdate=20 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || February || Controversy || {{w|Gwyneth Paltrow}}'s lifestyle brand [[w:Goop (company)|Goop]] signs a deal to produce a wellness-themed {{w|documentary}} series for Netflix. This would lead to widespread criticism of the streaming company for giving Paltrow a platform to promote her company, which is criticized for making unsubstantiated claims about the effectiveness of the health treatments and products it promotes. Multiple critics would argue that Netflix's move was "a win for {{w|pseudoscience}}."<ref>{{cite web |title=Netflix buys into Goop hooey with deal to make a wellness docuseries |url=https://arstechnica.com/science/2019/02/goop-lands-netflix-deal-despite-track-record-of-egregious-false-health-claims/ |website=arstechnica.com |accessdate=26 September 2020}}</ref><ref>{{cite web |title=Scientists Are Pissed That Netflix Is Legitimizing Gwyneth Paltrow’s Goop |url=https://www.thedailybeast.com/scientists-are-pissed-that-netflix-is-legitimizing-gwyneth-paltrows-goop |website=thedailybeast.com |accessdate=26 September 2020}}</ref><ref>{{cite web |title=Goop has a Netflix deal – this is a dangerous win for pseudoscience |url=https://www.theguardian.com/commentisfree/2019/feb/08/goops-deal-with-netflix-is-a-dangerous-win-for-pseudoscience |website=theguardian.com |accessdate=26 September 2020}}</ref><ref>{{cite web |title=Netflix's new partnership with Gwyneth Paltrow's Goop brand is a win for pseudoscience |url=https://www.nbcnews.com/think/opinion/netflix-s-new-partnership-gwyneth-paltrow-s-goop-brand-win-ncna969746 |website=nbcnews.com |accessdate=26 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || March 11 || Leadership || {{w|Media executive}} {{w|David Kosse}} quits {{w|STX Entertainment}} and joins Netflix to head its new international film division.<ref>{{cite web |title=David Kosse joins Netflix from STX to head new international film division |url=https://www.screendaily.com/news/david-kosse-joins-netflix-from-stx-to-head-new-international-film-division/5137520.article |website=screendaily.com |accessdate=8 August 2020}}</ref><ref>{{cite web |title=Netflix Hires STX's David Kosse to Lead New International Film Division |url=https://www.hollywoodreporter.com/news/netflix-hires-stxs-david-kosse-lead-new-international-film-division-1193672 |website=hollywoodreporter.com |accessdate=27 August 2020}}</ref><ref>{{cite web |title=Netflix Hires STX’s David Kosse To Lead International Film Division |url=https://deadline.com/2019/03/netflix-david-kosse-stx-international-universal-film4-1202571614/ |website=deadline.com |accessdate=27 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || March 26 || Subscription plan || Netflix announces cheaper membership for Indians, testing a 250 rupee (US$3.63) monthly subscription for mobile devices.<ref>{{cite web |title=Netflix membership set to be cheaper for Indians: Here’s the new tentative pricing |url=https://www.financialexpress.com/industry/technology/netflix-india-monthly-subscription-250/1528207/ |website=financialexpress.com |accessdate=8 August 2020}}</ref><ref>{{cite web |title=Netflix testing cheaper mobile-only subscription plan in India |url=https://tech.hindustantimes.com/tech/news/netflix-testing-cheaper-mobile-only-subscription-plan-in-india-story-XNp9mBse3CRR6xcy4Af63J.html |website=tech.hindustantimes.com |accessdate=8 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || First quarter || Market size || Netflix adds 9.6 million new subscribers in this period, 1.74 million of whom are from the United States.<ref>{{cite web |title=Netflix added record number of subscribers, but warns of tougher times ahead |url=https://edition.cnn.com/2019/04/16/media/netflix-earnings-2019-first-quarter/index.html |website=edition.cnn.com |accessdate=8 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || First quarter || Financial || Netflix reports Q1 2019 earnings per share of US$0.76, versus 0.57 expected. Revenue is reported at US$4.52 billion, versus $4.50 billion expected.<ref>{{cite web |title=Netflix drops on earnings report showing weak guidance, CMO retires |url=https://www.cnbc.com/2019/04/16/netflix-earnings-q1-2019.html |website=cnbc.com |accessdate=8 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || First quarter || Competition || {{w|Hulu}} adds twice as many subscribers as Netflix in the United States in this period.<ref>{{cite web |title=Hulu gained twice as many US subscribers as Netflix at the start of 2019 |url=https://www.cnbc.com/2019/05/01/hulu-gained-twice-as-many-subscribers-as-netflix-in-us.html |website=cnbc.com |accessdate=11 August 2020}}</ref><ref>{{cite web |title=Hulu gained twice as many US subscribers as Netflix at the start of 2019 |url=https://finance.yahoo.com/news/hulu-gained-twice-many-us-151106223.html |website=finance.yahoo.com |accessdate=20 August 2020}}</ref><ref>{{cite web |title=Hulu gained twice as many US subscribers as Netflix at the start of 2019 |url=http://localbroadcastsales.com/hulu-gained-twice-as-many-us-subscribers-as-netflix-at-the-start-of-2019/ |website=localbroadcastsales.com |accessdate=20 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || April 3 || Financial || Netflix raises US$2 billion in debt to fund its content spending and other expenses.<ref>{{cite web |title=Netflix offers $2 billion more in debt to fund its content spending |url=https://techcrunch.com/2019/04/23/netflix-offers-2-billion-more-in-debt-to-fund-its-content-spending/ |website=techcrunch.com |accessdate=8 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || April 5 || [[w:List of Netflix original programming|Original content]] || ''[[w:Quicksand (TV series)|Quicksand]]'' is released. It is the first {{w|Swedish language}} Netflix original series.<ref>{{cite web |title=The Shocking Ending Of Netflix's Quicksand, Explained |url=https://www.refinery29.com/en-us/quicksand-netflix-ending-explained-classroom-shooting-maja-innocent |website=refinery29.com |accessdate=17 August 2020}}</ref><ref>{{cite web |title=What you need to know about the first Swedish-language Netflix original series |url=https://www.thelocal.se/20190401/what-you-need-to-know-about-the-first-swedish-language-netfix-original-series |website=thelocal.se |accessdate=17 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || April || Recognition || Netflix ranks first in the {{w|Reputation Institute}} 2019 U.S. RepTrak 100, the biggest corporate reputation survey in the United States.<ref>{{cite web |title=Netflix Ranks as #1 in the Reputation Institute 2019 U.S. RepTrak 100 - the Biggest Ever Corporate Reputation Survey in the U.S. |url=https://www.businesswire.com/news/home/20190403005250/en/Netflix-Ranks-1-Reputation-Institute-2019-U.S. |website=businesswire.com |accessdate=8 August 2020}}</ref><ref>{{cite web |title=Netflix Ranks as #1 in the Reputation Institute 2019 U.S. RepTrak 100 - the Biggest Ever Corporate Reputation Survey in the U.S. |url=https://apnews.com/0977c47beb344a4b9c4e80783f82edea |website=apnews.com |accessdate=21 August 2020}}</ref><ref>{{cite web |title=Netflix Ranks as #1 in the Reputation Institute 2019 U.S. RepTrak 100 - the Biggest Ever Corporate Reputation Survey in the U.S. |url=https://www.nasdaq.com/press-release/netflix-ranks-1-reputation-institute-2019-us-reptrak-100-biggest-ever-corporate |website=nasdaq.com |accessdate=21 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || April 18 || Facility || Netflix leases approximately 15000 square metters to build six sound stages and support spaces in {{w|Brooklin}}, with the expectation to host thousands of production crew jobs within five years.<ref>{{cite web |title=Netflix Is Bringing a New Production Center to Bushwick |url=https://bushwickdaily.com/bushwick/categories/news/6011-netflix-is-bringing-a-new-production-center-to-bushwick |website=bushwickdaily.com |accessdate=8 August 2020}}</ref><ref>{{cite web |title=Netflix Is Bringing a New Production Center to Bushwick |url=https://bushwickdaily.com/bushwick/categories/news/6011-netflix-is-bringing-a-new-production-center-to-bushwick#:~:text=The%20entertainment%20giant%20Netflix%20has,According%20to%20Gov. |website=bushwickdaily.com |accessdate=21 August 2020}}</ref><ref>{{cite web |title=Netflix is bringing a new TV production hub to Bushwick |url=https://brooklyneagle.com/articles/2019/04/18/netflix-is-bringing-a-new-tv-production-hub-to-bushwick/ |website=brooklyneagle.com |accessdate=21 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || April || Partnership || Netflix partners with American broadcasting company {{w|Sirius XM}} on new comedy channel, ''Netflix Is A Joke'', the company's first audio-only broadcast in the form of a full-time comedy channel.<ref>{{cite web |title=Netflix partners with Sirius XM on new comedy channel, ‘Netflix Is A Joke’ |url=https://techcrunch.com/2019/04/10/netflix-partners-with-sirius-xm-on-new-comedy-channel-netflix-is-a-joke/ |website=techcrunch.com |accessdate=8 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || April || Legal || The {{w|United States Department of Justice}} warns the {{w|Academy of Motion Picture Arts and Sciences}} that any attempts to bar or limit Netflix and other streaming services from Oscars eligibility might violate [[w:United States antitrust law|antitrust law]].<ref>{{cite web |title=Justice Department says attempts to prevent Netflix from Oscars eligibility could violate antitrust law |url=https://www.theverge.com/2019/4/2/18292773/netflix-oscars-justice-department-warning-steven-spielberg-eligibility-antitrust-law |website=theverge.com |accessdate=8 August 2020}}</ref><ref>{{cite web |title=Justice Department Warns Academy Over Potential Oscar Rule Changes Threatening Netflix (EXCLUSIVE) |url=https://variety.com/2019/politics/news/doj-oscar-rules-changes-netflix-1203178413/ |website=variety.com |accessdate=8 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || April || Service || Netflix announces plans to publish a journal to promote its programs and actors.<ref>{{cite web |title=Netflix to Publish Magazine as It Chases Hollywood Awards |url=https://www.bloomberg.com/news/articles/2019-04-10/netflix-jumps-into-magazine-publishing-in-hollywood-awards-chase |website=bloomberg.com |accessdate=8 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || May 9 || Acquisition || Netflix acquires children’s media brand ''{{w|StoryBots}}'', its third acquisition after {{w|Millarworld}} and ABQ Studios.<ref>{{cite web |title=Netflix |url=https://www.crunchbase.com/organization/netflix |website=crunchbase.com |accessdate=4 August 2020}}</ref><ref>{{cite web |title=Netflix to open dedicated production hub in Toronto |url=https://www.cbc.ca/news/entertainment/netflix-toronto-1.5024295 |website=cbc.ca |accessdate=8 August 2020}}</ref><ref>{{cite web |title=Netflix Acquires StoryBots Kids’ Animation and Education Brand |url=https://variety.com/2019/digital/news/netflix-acquires-storybots-1203209876/ |website=variety.com |accessdate=11 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || May 9 || Partnership || Netflix partners with Chinese smartphone manufacturer {{w|OnePlus}}, with the purpose to allow users to stream content on the upcoming OnePlus 7 Pro.<ref>{{cite web |title=Netflix partners with OnePlus |url=https://brandequity.economictimes.indiatimes.com/news/media/netflix-partners-with-oneplus/69264324 |website=brandequity.economictimes.indiatimes.com |accessdate=17 August 2020}}</ref><ref>{{cite web |title=Netflix partners with OnePlus |url=https://www.exchange4media.com/digital-news/netflix-partners-with-oneplus-96664.html |website=exchange4media.com |accessdate=21 August 2020}}</ref><ref>{{cite web |title=Netflix partners OnePlus to launch first posters of ‘Sacred Games 2’ |url=https://www.livemint.com/industry/media/netflix-partners-oneplus-to-launch-first-posters-of-sacred-games-2-1557470404895.html |website=livemint.com |accessdate=21 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || May || Protest || Netflix becomes an early speaker against [[w:Abortion in Georgia (U.S. state)|Georgia’s abortion law]], stating it would reconsider its 'entire investment in Georgia' if an antiabortion law were adopted.<ref>{{cite web |title=Netflix becomes the first major Hollywood studio to speak out against Georgia’s abortion law |url=https://www.washingtonpost.com/arts-entertainment/2019/05/28/netflix-becomes-first-major-hollywood-studio-speak-out-against-georgias-abortion-law/ |website=washingtonpost.com |accessdate=8 August 2020}}</ref><ref>{{cite web |title=Netflix says it would rethink its 'entire investment in Georgia' if an antiabortion law were adopted |url=https://www.businessinsider.com/netflix-says-itd-rethink-filming-georgia-anti-abortion-law-2019-5 |website=businessinsider.com |accessdate=8 August 2020}}</ref><ref>{{cite web |title=Disney, Netflix and WarnerMedia say new abortion law may push their movies out of Georgia |url=https://edition.cnn.com/2019/05/30/business/disney-bob-iger-abortion-georgia/index.html |website=edition.cnn.com |accessdate=8 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || May || Partnership || London-based entertainment company {{w|Secret Cinema}} partners Netflix for ''{{w|Stranger Things}}'' production.<ref>{{cite web |title=Secret Cinema partners Netflix for Stranger Things production |url=https://www.campaignlive.co.uk/article/secret-cinema-partners-netflix-stranger-things-production/1585329 |website=campaignlive.co.uk |accessdate=11 August 2020}}</ref><ref>{{cite web |title=Secret Cinema partners Netflix for Stranger Things production |url=https://www.businessfast.co.uk/secret-cinema-partners-netflix-for-stranger-things-production/ |website=businessfast.co.uk |accessdate=20 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || May || Competition || A poll shows that 32% of all subscribers say they would cancel their Netflix subscription if ''[[w:The Office (American TV series)|The Office]]'', ''{{w|Friends}}'' and films from [[w:Marvel Comics|Marvel]] and [[w:The Walt Disney Company|Disney]] were removed.<ref>{{cite web |title=49% of Young Viewers Would Cancel Netflix if It Loses ‘Office,’ ‘Friends,’ Disney, Marvel |url=https://morningconsult.com/2019/05/14/49-of-young-viewers-would-cancel-netflix-if-it-loses-office-friends-disney-marvel/ |website=morningconsult.com |accessdate=11 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || May 29 || Partnership || Netflix partners with Latin American YouTubers for local promotions.<ref>{{cite web |title=Netflix is tapping Latin American YouTubers to boost its regional presence |url=https://www.businessinsider.com/netflix-latin-american-youtuber-partnership-local-promotion-2019-5 |website=businessinsider.com |accessdate=17 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || May 30 || Subscription plan || Netflix announces price increase for customers in the United Kingdom by up to 20%, rising the cost of a standard plan by £1 to £8.99 and premium by £2 to £11.99.<ref>{{cite web |title=Netflix price increase for UK customers |url=https://www.bbc.com/news/newsbeat-48458598 |website=bbc.com |accessdate=11 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || June 10 || Partnership || Netflix partners with the Alliance des producteurs francophones du Canada (APFC) to support francophone creators.<ref>{{cite web |title=Netflix partners with APFC to support francophone creators |url=https://playbackonline.ca/2019/06/10/netflix-partners-with-apfc-to-support-francophone-creators/ |website=playbackonline.ca |accessdate=17 August 2020}}</ref><ref>{{cite web |title=NETFLIX TO LAUNCH FRANCOPHONE FILM AND TV PROGRAM FOR CREATORS IN CANADA |url=https://daniele-michelin.com/index.php/2019/06/11/netflix-to-launch-francophone-film-and-tv-program-for-creators-in-canada/ |website=daniele-michelin.com |accessdate=20 August 2020}}</ref><ref>{{cite web |title=Netflix to launch francophone film and TV program for creators in Canada |url=https://mobilesyrup.com/2019/06/10/netflix-francophone-film-tv-program-creators-canada/ |website=mobilesyrup.com |accessdate=20 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || June 13 || [[w:List of Netflix original programming|Original content]] || ''[[w:Jinn (TV series)|Jinn]]'' is released. It is the first Arabic Netflix original series.<ref>{{cite web |title=Netflix's first Arabic original series sparks uproar in Jordan |url=https://www.aljazeera.com/news/2019/06/netflix-arabic-original-series-sparks-uproar-jordan-190614172753351.html |website=aljazeera.com |accessdate=17 August 2020}}</ref><ref>{{cite web |title=Netflix’s first Arabic original series condemned by Jordan officials |url=https://www.detroitnews.com/story/entertainment/2019/06/15/neflix-arab-series-conroversy-lewd-censor/39586445/ |website=detroitnews.com |accessdate=17 August 2020}}</ref><ref>{{cite web |title=#JinnHunter |url=https://www.imdb.com/title/tt8923408/ |website=imdb.com |accessdate=17 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || June 19 || Market size || Netflix claims that 30,869,863 accounts watched original film ''[[w:Murder Mystery (film)|Murder Mystery]]'', despite it being critically panned, making it the biggest "opening weekend" for a Netflix original film.<ref>{{cite web |title=Netflix Claims New Adam Sandler, Jennifer Aniston Movie Drew Record Views |url=https://www.vanityfair.com/hollywood/2019/06/netflix-adam-sandler-jennifer-aniston-viewer-data?verso=true |website=vanityfair.com |accessdate=26 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || Second quarter || Competition || Netflix announces having lost subscribers in the United States for the first time since it started its streaming service, with 130,000 subscribers departing. The company also adds 2.7 million new subscribers worldwide, a figure below its guidance of 5 million new subscribers. The news would hit producing a severe fall of Netflix’s share price.<ref name="theguardian.comhh">{{cite web |title=Netflix's growth slows as it braces for influx of competition |url=https://www.theguardian.com/media/2019/oct/16/netflixs-growth-slows-as-it-braces-for-influx-of-competition |website=theguardian.com |accessdate=24 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || July 5 || Controversy || A report by the anti-tobacco group {{w|Truth Initiative}} highlights the amount of {{w|smoking}} portrayed in ''[[w:House of Cards (American TV series)|House of Cards]]'' and ''{{w|Orange Is the New Black}}'' as higher than on broadcast television, and notes nearly double the number of references to smoking between season 1 and season 2 of ''{{w|Stranger Things}}''. In response to the report, Netflix states they will make efforts to cut back on the depiction of smoking in its original series.<ref>{{cite web |title=Netflix to cut back on smoking after 'Stranger Things' criticism |url=https://edition.cnn.com/2019/07/05/health/netflix-smoking-stranger-things/index.html |website=edition.cnn.com |accessdate=26 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || July || Partnership || Netflix announces a permanent production base at {{w|Shepperton Studios}}, home to classics including ''[[w:Alien (film)|Alien]]'' and ''{{w|Gorillas in the Mist}}''.<ref>{{cite web |title=Netflix strikes production deal with Shepperton Studios |url=https://www.theguardian.com/media/2019/jul/03/netflix-strikes-production-deal-with-shepperton-studios |website=theguardian.com |accessdate=11 August 2020}}</ref><ref>{{cite web |title=Netflix announces dedicated UK operation at Shepperton |url=https://www.bbc.com/news/entertainment-arts-48854876 |website=bbc.com |accessdate=27 August 2020}}</ref><ref>{{cite web |title=NETFLIX CREATES UK PRODUCTION HUB AT SHEPPERTON STUDIOS |url=https://media.netflix.com/en/press-releases/netflix-creates-uk-production-hub-at-shepperton-studios |website=media.netflix.com |accessdate=27 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || July 12 || Leadership || Netflix hires {{w|BBC Studios}} veteran Jackie Lee-Joe as its new {{w|chief marketing officer}}.<ref>{{cite web |title=Netflix hires BBC Studios’ Jackie Lee-Joe as marketing chief |url=https://www.ft.com/content/0635b49a-a47c-11e9-974c-ad1c6ab5efd1 |website=ft.com |accessdate=11 August 2020}}</ref><ref>{{cite web |title=Netflix Appoints BBC Studios Exec Jackie Lee-Joe As Chief Marketing Officer |url=https://deadline.com/2019/07/netflix-appoints-bbc-studios-exec-jackie-lee-joe-as-chief-marketing-officer-1202645390/ |website=deadline.com |accessdate=21 August 2020}}</ref><ref>{{cite web |title=Netflix hires BBC Studios’ Jackie Lee-Joe as Chief Marketing Officer |url=https://www.exchange4media.com/announcements-news/netflix-hires-bbc-studios-jackie-lee-joe-as-chief-marketing-officer-98063.html |website=exchange4media.com |accessdate=21 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || July || Policy || The Australian government announces a plan to force Netflix and other streaming giants to produce more local content by the end of the year.<ref>{{cite web |title=Government considers forcing Netflix to produce Australian content |url=https://www.smh.com.au/politics/federal/government-considers-forcing-netflix-to-produce-australian-content-20190728-p52bhp.html |website=smh.com.au |accessdate=11 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || July 27 || Device compatibility || {{w|Elon Musk}} announces {{w|Netflix}} and {{w|YouTube}} streaming in the [[w:Tesla, Inc.|Tesla]] brand.<ref>{{cite web |title=Soon You’ll Be Able to Stream Netflix, YouTube Videos in Your Tesla |url=https://www.motortrend.com/news/soon-youll-able-stream-netflix-youtube-videos-tesla/ |website=motortrend.com |accessdate=11 August 2020}}</ref><ref>{{cite web |title=Elon Musk says that Teslas will soon be able to stream Netflix and YouTube |url=https://www.theverge.com/2019/7/27/8932929/tesla-netflix-youtube-elon-musk-self-driving-in-car-display-watch-streaming-video |website=theverge.com |accessdate=19 August 2020}}</ref><ref>{{cite web |title=Elon Musk says Tesla owners will soon be able to stream Netflix and YouTube |url=https://edition.cnn.com/2019/07/29/cars/elon-musk-tesla-netflix-youtube-trnd/index.html |website=edition.cnn.com |accessdate=19 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || August 16 || [[w:List of Netflix original programming|Original content]] || ''{{w|Better than Us}}'' is released. It is the first Russian series presented as a Netflix Original.<ref>{{cite web |title=Better Than Us |url=https://netflix.fandom.com/wiki/Better_Than_Us |website=netflix.fandom.com |accessdate=17 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || August 22 || [[w:List of Netflix original programming|Original content]] || ''{{w|Love Alarm}}'' is released. It is the first Korean Netflix original series.<ref>{{cite web |title=Love Alarm Set to Become Netflix First Korean Original Series |url=https://media.netflix.com/en/press-releases/love-alarm-set-to-become-netflix-first-korean-original-series |website=media.netflix.com |accessdate=13 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || August 26 || DVD service || Netflix cumulates a total of 5 billion DVDs shipped to its customers.<ref>{{cite web |title=Netflix Has Now Shipped 5 Billion DVDs to Its Members |url=https://variety.com/2019/digital/news/netflix-5-billion-dvds-1203314722/ |website=variety.com |accessdate=12 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || August 28 || Legal || A man from {{w|Los Angeles}} surrenders to the FBI after having allegedly collected US$14 million in a scam from investors for a fraudulent Netflix feature film.<ref>{{cite web |title=California man allegedly scammed $14 million from investors for fake Netflix movie |url=https://abcnews.go.com/US/california-man-allegedly-scammed-14-million-investors-fake/story?id=65234844 |website=abcnews.go.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=California man allegedly scammed $14 million from investors for fake Netflix movie |url=https://abcnews.go.com/US/california-man-allegedly-scammed-14-million-investors-fake/story?id=65234844 |website=abcnews.go.com |accessdate=27 August 2020}}</ref><ref>{{cite web |title=Man allegedly scammed $14 million from investors for fake Netflix movie |url=https://www.informnny.com/news/man-allegedly-scammed-14-million-from-investors-for-fake-netflix-movie/ |website=informnny.com |accessdate=27 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || September 3 || Financial || According to a study, {{w|Japan}} is the most cost-effective country to use Netflix.<ref>{{cite web |title=How much Netflix costs in different countries around the world, and which ones get the best deal |url=https://www.businessinsider.com/countries-where-netflix-is-most-least-expensive-or-cost-effective-2018-9 |website=businessinsider.com |accessdate=4 August 2020}}</ref><ref>{{cite web |title=Which countries pay the most and least for Netflix? |url=https://www.comparitech.com/blog/vpn-privacy/countries-netflix-cost/ |website=comparitech.com |accessdate=4 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || October 3 || Legal || It is reported that Italian prosecutors are investigating Netflix after it failed to file a tax return.<ref>{{cite web |title=Italy to Investigate Netflix for Failing to File Tax Return |url=https://www.bloomberg.com/news/articles/2019-10-03/italy-said-to-investigate-netflix-for-failing-to-file-tax-return |website=bloomberg.com |accessdate=12 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || October 4 || Competition || As streaming’s marketing competition intensifies, [[w:The Walt Disney Company|Disney]] bans Netflix ads.<ref>{{cite web |title=Disney Bans Netflix Ads as Streaming’s Marketing Wars Intensify |url=https://www.wsj.com/articles/disney-bans-netflix-ads-as-streamings-marketing-wars-intensify-11570199291 |website=wsj.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Disney Bars Netflix TV Ads in Battle for Streaming Supremacy |url=https://www.nytimes.com/2019/10/04/business/media/disney-netflix-advertising.html |website=nytimes.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Disney bans Netflix ads from all of its TV channels except ESPN |url=https://www.cnbc.com/2019/10/04/disney-to-ban-netflix-ads-from-all-of-its-tv-services-except-espn-wsj.html |website=cnbc.com |accessdate=12 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || October 8 || Partnership || Netflix signs deal with Italian mass media company {{w|Mediaset}} with the purpose produce films in the country.<ref>{{cite web |title=Netflix signs deal with Mediaset to co-finance Italian films |url=https://www.reuters.com/article/netflix-italy-idUSS8N264056 |website=reuters.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Italy: Netflix signs deal with Mediaset |url=https://www.competitionpolicyinternational.com/italy-netflix-signs-deal-with-mediaset/ |website=competitionpolicyinternational.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix, Mediaset sign deal to co-produce films |url=https://www.teletrader.com/netflix-mediaset-sign-deal-to-co-produce-films/news/details/49794756?ts=1600992718133 |website=teletrader.com |accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || October || Controversy || Netflix and Amazon face censorship threat in India, as government officials spark concern alleging that some content is obscene or insults religious sentiment.<ref>{{cite web |title=Netflix and Amazon face censorship threat in India: source |url=https://in.reuters.com/article/us-india-streaming-regulation/netflix-and-amazon-face-censorship-threat-in-india-source-idINKBN1WW1RX |website=in.reuters.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix and Amazon face censorship threat in India |url=https://gulfnews.com/entertainment/tv/netflix-and-amazon-face-censorship-threat-in-india-1.67213386 |website=gulfnews.com |accessdate=26 August 2020}}</ref><ref>{{cite web |title=Netflix and Amazon face censorship threat in India: source |url=https://www.reuters.com/article/us-india-streaming-regulation/netflix-and-amazon-face-censorship-threat-in-india-source-idUSKBN1WW1RX |website=reuters.com |accessdate=26 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || October || Subscription plan || Netflix launches a US$4 mobile-only monthly plan in {{w|Malaysia}}, allowing subscribers to watch all content ad-free in standard definition on a mobile device.<ref>{{cite web |title=Netflix launches $4 mobile-only monthly plan in Malaysia |url=https://techcrunch.com/2019/10/24/netflix-malaysia-mobile-only-cheap-plan/ |website=techcrunch.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix launches its cheaper mobile-only subscription in Malaysia |url=https://www.engadget.com/2019-10-24-netflix-mobile-subscription-malaysia.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAEfKpDsyCkxktGF7FdtoRvGX71-8cJcE_BR2fVMkLyBDPWbDXFl1BKRho-O_AiEMsjFJEJm10q2NOpvGg7mAO26BwETn_rUWxUPUp6c-elhz81XprfcxX3k1_fDulyGkzrMcmheRm7fZlffroWFMN7UXQhnWu78Qlu0yTKy15y0l |website=engadget.com |accessdate=27 August 2020}}</ref><ref>{{cite web |title=Netflix Launches Low-Cost, Mobile-Only Plan In Malaysia |url=https://deadline.com/2019/10/netflix-launches-low-cost-mobile-only-plan-in-malaysia-1202767856/ |website=deadline.com |accessdate=27 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || October 22 || Competition || In detriment to Netflix, {{w|Verizon}} offers free year of {{w|Disney Plus}} service.<ref>{{cite web |title=Verizon offers free year of Disney Plus in swipe at Netflix |url=https://apnews.com/4953f10b4e2349d381fc61103d230524 |website=apnews.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=TECH Verizon will offer customers a year of Disney+ for free |url=https://www.cnbc.com/2019/10/22/verizon-will-offer-customers-a-year-of-disney-for-free.html |website=cnbc.com |accessdate=31 August 2020}}</ref><ref>{{cite web |title=Verizon Will Give One Year of Disney Plus for Free to All Unlimited Wireless Customers |url=https://variety.com/2019/digital/news/verizon-disney-plus-one-year-free-wireless-1203377660/ |website=variety.com |accessdate=31 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || October || Controversy || Netflix begins to experiment with allowing users to change the speed at which content is being played. Deployed to selected users of the service's [[w:Android (operating system)|Android]] app, the feature would be criticized by various members of the film industry, who argue that it harms the artistic integrity of their work. Netflix vice president Keela Robison later states that the feature "generated a fair amount of feedback – both for and against", and notes use cases for slowing down playback, such as helping viewers locate details in scenes, or making it easier to understand dialogue in foreign languages if they are still learning the language. Robison also notes that they have deliberately limited the rollout of the feature due to "creator concerns", and that such functions have already been available on DVD players.<ref>{{cite web |title=Netflix wants to let people watch things at twice the speed, but Hollywood is pushing back |url=https://www.theverge.com/2019/10/29/20937546/netflix-playback-speed-testing-android-mobile-tv-movies-hollywood-filmmakers |website=theverge.com |accessdate=26 September 2020}}</ref><ref>{{cite web |title=Netflix Responds to Backlash Over Variable Playback Speed Test |url=https://variety.com/2019/digital/news/netflix-playback-speed-test-response-1203386868/ |website=variety.com |accessdate=26 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || October 31 || [[w:List of Netflix original programming|Original content]] || ''[[w:Nowhere Man (Taiwanese TV series)|Nowhere Man]]'' is released. It is Netflix's first {{w|Mandarin language}} show.<ref>{{cite web |title=Netflix Unveils Launch Dates for First Trio of Chinese-Language Originals |url=https://www.hollywoodreporter.com/news/netflix-sets-launch-dates-first-chinese-language-originals-1234398#:~:text=Nowhere%20Man%2C%20Netflix's%20first%20Mandarin,gangster%20awaiting%20execution%20behind%20bars. |website=hollywoodreporter.com |accessdate=13 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || October || Study || Study claims that half-hour of Netflix leads to emissions of 1.6kg of {{w|CO2}} equivalent.<ref>{{cite web |title=Half-hour of Netflix leads to emissions of 1.6kg of CO2 equivalent: Climate experts |url=https://www.livemint.com/companies/news/half-hour-of-netflix-leads-to-emissions-of-1-6kg-of-co2-equivalent-climate-experts-11572240109579.html |website=livemint.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Half-hour of Netflix leads to emissions of 1.6kg of CO2 equivalent: Climate experts |url=https://www.livemint.com/companies/news/half-hour-of-netflix-leads-to-emissions-of-1-6kg-of-co2-equivalent-climate-experts-11572240109579.html |website=livemint.com |accessdate=22 August 2020}}</ref><ref>{{cite web |title=Half-hour of Netflix leads to emissions of 1.6kg of CO2 equivalent: Climate experts |url=https://trendlyne.com/posts/2111741/half-hour-of-netflix-leads-to-emissions-of-1-6kg-of-co2-equivalent-climate-experts |website=trendlyne.com |accessdate=22 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || November 1 || Competition || {{w|Apple Inc.}} launches {{w|Apple TV+}} as its [[w:advertisement|ad-free]] subscription {{w|video on demand}} {{w|web television}} service.<ref>{{cite web |title=Apple TV+ streaming service coming November 1, here are the latest trailers |url=https://9to5mac.com/2019/10/17/apple-tv-streaming-service-original-show-trailers/ |website=9to5mac.com |accessdate=24 September 2020}}</ref><ref>{{cite web |title=Apple TV+ launches on November 1 for $4.99/month |url=https://thenextweb.com/apple/2019/09/10/apple-tv-launches-on-november-1-for-4-99-month/ |website=thenextweb.com |accessdate=24 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || November 12 || Competition || {{w|Disney+}} launches in the {{w|United States}}.<ref>{{cite web |title=Here's a list of everything coming to Disney+ on November 12 Read more: https://www.tweaktown.com/news/68151/heres-list-everything-coming-disney-november-12/index.html |url=https://www.tweaktown.com/news/68151/heres-list-everything-coming-disney-november-12/index.html |website=tweaktown.com |accessdate=23 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || November 13 || Partnership || Netflix partners with {{w|Nickelodeon}} with the purpose to co-produce original animated feature films and television series.<ref>{{cite web |title=Netflix and Nickelodeon partner on original programming, following Disney+ launch |url=https://techcrunch.com/2019/11/13/netflix-and-nickelodeon-partner-on-original-programming-following-disney-launch/#:~:text=Netflix%20and%20Nickelodeon%20partner%20on%20original%20programming%2C%20following%20Disney%2B%20launch,-Sarah%20Perez%40sarahintampa&text=Netflix%20is%20taking%20on%20the,shows%2C%20for%20Netflix's%20streaming%20service. |website=techcrunch.com |accessdate=18 August 2020}}</ref><ref>{{cite web |title=Netflix and Nickelodeon partner on original programming, following Disney+ launch |url=https://www.newsbreak.com/news/1458444873653/netflix-and-nickelodeon-partner-on-original-programming-following-disney-launch |website=newsbreak.com |accessdate=18 August 2020}}</ref><ref>{{cite web |title=NETFLIX AND NICKELODEON FORM MULTI-YEAR OUTPUT DEAL TO PRODUCE ORIGINAL ANIMATED FILMS AND SERIES FOR KIDS & FAMILIES AROUND THE WORLD |url=https://media.netflix.com/en/press-releases/netflix-and-nickelodeon-form-multi-year-output-deal-to-produce-original-animated-films-and-series-for-kids-families-around-the-world |website=media.netflix.com |accessdate=22 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || November 14 || [[w:List of Netflix original programming|Original content]] || ''[[w:The Stranded (TV series)|The Stranded]]'' is released. It is the first {{w|Thai language}} Netflix original series.<ref>{{cite web |title=The Stranded Is Netflix’s First Thai Original Series For Thriller Fans To Binge On |url=https://thesmartlocal.com/thailand/the-stranded-netflix/#:~:text=If%20you%20are%20the%20kind,available%20on%2015%20November%202019. |website=thesmartlocal.com |accessdate=14 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || November 21 || Partnership || Netflix signs deal with South Korean entertainment and mass media company {{w|CJ E&M}} and its production subsidiary {{w|Studio Dragon}} in order to produce original content for global distribution.<ref>{{cite web |title=South Korea’s CJ ENM partners with Netflix on production, distribution agreement |url=https://www.screendaily.com/news/south-koreas-cj-enm-partners-with-netflix-on-production-distribution-agreement/5144960.article |website=screendaily.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix Enters Three-Year Deal With CJ-Owned Korean Series Producer Studio Dragon |url=https://deadline.com/2019/11/netflix-three-year-deal-cj-owned-korean-series-producer-studio-dragon-1202791728/ |website=deadline.com |accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || November || Device compatibility || Netflix announces it would stop working on devices from five to ten years old, including Roku players, as well as smart TVs from Samsung and Vizio.<ref>{{cite web |title=Netflix to Stop Working on Older Rokus and TVs |url=https://www.techlicious.com/blog/netflix-support-ending-old-rokus-and-tvs/ |website=techlicious.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix Won't Work on Old Roku Devices Because of DRM |url=https://www.pcmag.com/news/netflix-wont-work-on-old-roku-devices-because-of-drm |website=pcmag.com |accessdate=12 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || December 5 || [[w:List of Netflix original programming|Original content]] || ''[[w:Home for Christmas (TV series)|Home for Christmas]]'' is released. It is Netflix's first Norwegian original series.<ref>{{cite web |title=Here's Everything New on Netflix in December 2019—and What's Leaving |url=https://time.com/5736147/new-on-netflix-december-2019/ |website=time.com |accessdate=14 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || December 6 || Financial || Netflix announces investment of 3,000 crore (US$ 30 million) in 2019 and 2020 to create content for the local market.<ref>{{cite web |title=Netflix to spend Rs 3,000 Cr on content in India |url=https://tech.economictimes.indiatimes.com/news/internet/netflix-to-spend-rs-3000-cr-on-content-in-india/72399509 |website=tech.economictimes.indiatimes.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix CEO Announces Rs 3,000 Crore Outlay For India |url=https://www.news18.com/news/movies/netflix-ceo-announces-rs-3000-crore-outlay-for-india-2415163.html |website=news18.com |accessdate=27 August 2020}}</ref><ref>{{cite web |title=Netflix on India binge, to spend ₹3,000 cr |url=https://www.livemint.com/industry/media/netflix-to-invest-rs-3-000-crore-in-india-over-2020-11575618897466.html |website=livemint.com |accessdate=27 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || December 17 || Partnership || Netflix partners with Tipping Point, the digital content arm of [[w:Viacom18 Motion Pictures|Viacom18 Studios]], for three new India focused originals: ''Jamtara'', ''She'', and ''{{w|Taj Mahal 1989}}''.<ref>{{cite web |title=Netflix Partners With Viacom18 For Three New India Focused Originals |url=https://inc42.com/buzz/netflix-partners-with-viacom18-for-three-new-india-focused-originals/ |website=inc42.com |accessdate=17 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || Fourth quarter || Market size || Netflix adds about 8.7 million new subscribers, exceeding its own expectations of about 7.6 million that the company was projecting.<ref name="edition.cnn.comss">{{cite web |title=Netflix adds subscribers as competition from Disney+ and Apple ramps up |url=https://edition.cnn.com/2020/01/21/media/netflix-fourth-quarter-earnings/index.html |website=edition.cnn.com |accessdate=12 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2019 || Last quarter || Competition || Facing increased competition, Netflix adds 420,000 new customers in this period, fewer than the 600,000 it had predicted.<ref name="theguardian.comddd">{{cite web |title=Netflix expects slower growth as company faces new competition |url=https://www.theguardian.com/media/2020/jan/21/netflix-quarterly-earnings-streaming-competition |website=theguardian.com |accessdate=24 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || January 1 || Content || ''{{w|Friends}}'' officially departs from Netflix.<ref>{{cite web |title='Friends' is officially leaving Netflix: Here's where to watch it in 2020 |url=https://www.today.com/popculture/friends-leaving-netflix-where-watch-it-2020-t170876 |website=today.com |accessdate=23 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || January 9 || Legal || Brazilian supreme court overturns an attempted censorship by a judge in Rio de Janeiro who ordered a film’s withdrawal from the platform for depicting {{w|Jesus}} as gay. <ref>{{cite web |title=Brazil: Netflix 'gay Jesus' parody film ban overturned |url=https://www.bbc.com/news/world-latin-america-51058029 |website=bbc.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Brazil's Supreme Court overturns ban on Netflix's gay Jesus film |url=https://www.nbcnews.com/feature/nbc-out/brazil-s-supreme-court-overturns-ban-netflix-s-gay-jesus-n1113521 |website=nbcnews.com |accessdate=20 August 2020}}</ref><ref>{{cite web |title=Brazilian supreme court rules Netflix allowed to show gay Jesus film |url=https://www.theguardian.com/world/2020/jan/09/brazil-supreme-court-netflix-gay-jesus-film |website=theguardian.com |accessdate=20 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || January 17 || [[w:List of Netflix original programming|Original content]] || Horror drama series ''[[w:Ares (TV series)|Ares]]'' is released. It is the first Dutch Netflix original series.<ref>{{cite web |title=Production of the First Dutch Netflix Original 'Ares' Begins in Amsterdam |url=https://www.lbbonline.com/news/production-of-the-first-dutch-netflix-original-ares-begins-in-amsterdam |website=lbbonline.com |accessdate=14 August 2020}}</ref><ref>{{cite web |title=Ares |url=https://www.tribute.ca/news/photo-galleries/whats-new-on-netflix-january-2020/ares-january-17/ |website=tribute.ca |accessdate=14 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || January 17 || International expansion || Netflix opens a new office in {{w|Paris}} with 40 employees.<ref>{{cite web |title=Netflix Opens Vast Paris Office, Reveals New Content & Partnerships In France |url=https://deadline.com/2020/01/netflix-paris-office-france-series-reed-hastings-1202833735/ |website=deadline.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix to open new Paris HQ with increased commitment to French market |url=https://www.broadbandtvnews.com/2020/01/17/netflix-to-open-new-paris-hq-with-increased-commitment-to-french-market/ |website=broadbandtvnews.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix Bows French Office With a Bang, Unveils New Shows, Films |url=https://variety.com/2020/film/global/netflix-paris-office-opens-france-1203470490/ |website=variety.com |accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || January 19 || Partnership|| Netflix announces a multi-year deal with {{w|Sky Group}} in the United Kingdom, with the purpose to provide Sky customers with more forms of entertainment in one place.<ref>{{cite web |title=Sky Agrees to New Multi-Year Deal with Netflix |url=https://corporate.comcast.com/press/releases/sky-new-multi-year-deal-with-netflix |website=corporate.comcast.com |accessdate=23 September 2020}}</ref><ref>{{cite web |title=Sky Agrees New Multi-Year Deal With Netflix |url=https://www.skymedia.co.uk/news/sky-agrees-new-multi-year-deal-with-netflix/ |website=skymedia.co.uk |accessdate=23 September 2020}}</ref><ref>{{cite web |title=Sky and Netflix have agreed to a new multi-year deal |url=https://rts.org.uk/article/sky-and-netflix-have-agreed-new-multi-year-deal |website=rts.org.uk |accessdate=23 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || January 20 || Content || Netflix announces streaming of 21 films from {{w|Studio Ghibli}}, set to be made available globally (excluding United States, Canada and Japan), through distribution partner [[w:Wild Bunch International|Wild Bunch]].<ref>{{cite web |title=Studio Ghibli films are coming to Netflix outside North America next month |url=https://www.theverge.com/2020/1/20/21073635/studio-ghibli-netflix-streaming-rights-acquired-global |website=theverge.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=NETFLIX RELEASES 21 STUDIO GHIBLI MASTERPIECES AROUND THE WORLD |url=https://media.netflix.com/en/press-releases/netflix-releases-21-studio-ghibli-masterpieces-around-the-world?utm_source=dlvr.it&utm_medium=twitter |website=media.netflix.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=NETFLIX RELEASES 21 STUDIO GHIBLI MASTERPIECES AROUND THE WORLD |url=https://media.netflix.com/en/press-releases/netflix-releases-21-studio-ghibli-masterpieces-around-the-world#:~:text=Singapore%20%2D%20January%2020%2C%202020%20%2D,as%20part%20of%20the%20company's |website=media.netflix.com |accessdate=27 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || January 21 || Market size || Netflix reaches 167 million subscribers globally.<ref name="edition.cnn.comss"/> | ||
| + | |- | ||
| + | | 2020 || January 23 || Controversy || French film ''{{w|Cuties}}'' is released. Distributed internationally by Netflix, the film would draw controversy after its release due to claims it sexualized children, particularly in response to the poster originally displayed on the streaming platform, which was subsequently changed.<ref>{{cite web |title=Netflix film Cuties becomes target of politicized backlash |url=https://www.cbc.ca/news/entertainment/netflix-cuties-backlash-1.5724482 |website=cbc.ca |accessdate=26 September 2020}}</ref><ref>{{cite web |title=Cuties controversy sparks #CancelNetflix campaign |url=https://www.theguardian.com/film/2020/sep/11/cuties-mignonnes-controversy-cancel-netflix-campaign |website=theguardian.com |accessdate=26 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || February 3 || Controversy || Netflix is accused of committing “superhighway robbery” over low tax bill by taking the British taxpayer “for a ride” during a debate held in the British parliament.<ref>{{cite web |title=Netflix accused of ‘superhighway robbery’ over low tax bill |url=https://www.marketwatch.com/story/netflix-accused-of-superhighway-robbery-over-low-uk-tax-bill-2020-02-04 |website=marketwatch.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix accused of `superhighway robbery´ over tax affairs by senior MP |url=https://www.dailymail.co.uk/wires/pa/article-7963123/Netflix-accused-superhighway-robbery-tax-affairs-senior-MP.html |website=dailymail.co.uk |accessdate=20 August 2020}}</ref><ref>{{cite web |title=Netflix accused of ‘superhighway robbery’ over low tax bill – Miles Dean |url=https://uk.andersen.com/netflix-accused-of-superhighway-robbery-over-low-tax-bill-miles-dean/ |website=uk.andersen.com |accessdate=20 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || February 6 || Tool || Netflix introduces option for customers to control whether or not they want to see autoplay previews.<ref>{{cite web |title=You Can Finally Stop Netflix From Autoplaying Videos. Here's How |url=https://time.com/5779505/netflix-autoplay-video-disable/ |website=time.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix is finally letting you stop previews from automatically playing. Here's how to do it |url=https://edition.cnn.com/2020/02/06/business/netflix-autoplay-previews-trnd/index.html |website=edition.cnn.com |accessdate=12 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || February || Partnership || Netflix Partners with {{w|Samsung}} to integrate its streaming service with Samsung devices.<ref>{{cite web |title=Netflix Partners with Samsung to Gain Edge Over Competitors |url=https://www.koreatechtoday.com/netflix-partners-with-samsung-to-gain-edge-over-competitors/ |website=koreatechtoday.com |accessdate=17 August 2020}}</ref><ref>{{cite web |title=Netflix fights new streaming rivals with Samsung partnership |url=https://techcrunch.com/2020/02/13/netflix-fends-off-new-streaming-rivals-by-way-of-samsung-partnership/ |website=techcrunch.com |accessdate=19 August 2020}}</ref><ref>{{cite web |title=Samsung partners with Netflix for mobile integration and bonus content |url=https://www.whathifi.com/news/samsung-partners-with-netflix-for-mobile-integration-and-bonus-content |website=whathifi.com |accessdate=19 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || February 24 || Tool || Netflix introduces a Top 10 row to its homepage feature to help show what people are actually watching.<ref>{{cite web |title=Netflix rolls out Top 10 feature to help show what people are actually watching |url=https://www.theverge.com/2020/2/24/21151327/netflix-top-10-list-homepage-subscribers-originals-licensed-movies-tv-shows |website=theverge.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Now - for the first time - you can see what’s popular on Netflix |url=https://media.netflix.com/en/company-blog/see-whats-popular-on-netflix |website=media.netflix.com |accessdate=12 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || February 27 || Partnership || Netflix partners with six Japanese creators ([[w:Clamp (manga artists)|Clamp]], {{w|Shin Kibayashi}}, Yasuo Ohtagaki, {{w|Otsuichi}}, {{w|Tow Ubukata}}, and {{w|Mari Yamazaki}}) with the purpose to develop Anime shows.<ref>{{cite web |title=Netflix Partners With Six Japanese Creators To Develop Anime Shows |url=https://www.cartoonbrew.com/streaming/netflix-commissions-six-japanese-creators-to-develop-anime-shows-186888.html |website=cartoonbrew.com |accessdate=17 August 2020}}</ref><ref>{{cite web |title=Netflix Partners With Six Japanese Creators To Develop Anime Shows |url=https://www.cartoonbrew.com/streaming/netflix-commissions-six-japanese-creators-to-develop-anime-shows-186888.html |website=cartoonbrew.com |accessdate=21 August 2020}}</ref><ref>{{cite web |title=Netflix Partners With Six Japanese Creators on Original Anime Shows |url=https://www.mediaplaynews.com/netflix-partners-with-six-japanese-creators-on-original-anime-shows/ |website=mediaplaynews.com |accessdate=21 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || February 28 || [[w:List of Netflix original programming|Original content]] || {{w|South Africa}}n crime drama web television series ''{{w|Queen Sono}}'' is released. It is the first African Netflix original series.<ref>{{cite web |title=Netflix’s first African series, Queen Sono, premieres |url=https://www.bbc.com/news/world-africa-51675703 |website=bbc.com |accessdate=13 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || March 2 || Device compatibility || Streaming multichannel television service {{w|AT&T TV}} becomes available nationwide in the United States, including an [[w:Android (operating system)|Android]] TV set-top box which allows users install apps like {{w|Netflix}}, {{w|Disney+}}, and others from the {{w|Google Play Store}} or control smart home devices.<ref>{{cite web |title=AT&T TV now available nationwide with Android TV set-top box — and a two-year contract |url=https://www.theverge.com/2020/3/2/21160860/att-tv-now-available-android-tv-google-assistant-streaming |website=theverge.com |accessdate=23 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || March 12 || Subscription plan || Netflix introduces mobile-only monthly subscription plan in the {{w|Philippines}}, aimed at capturing the low-income segment of its local market.<ref>{{cite web |title=Netflix Introduces Mobile-Only Monthly Plan in Philippines |url=https://finance.yahoo.com/news/netflix-introduces-mobile-only-monthly-205608444.html |website=finance.yahoo.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix Introduces Mobile-Only Monthly Plan in Philippines |url=https://www.zacks.com/stock/news/810157/netflix-introduces-mobileonly-monthly-plan-in-philippines |website=zacks.com |accessdate=22 August 2020}}</ref><ref>{{cite web |title=Netflix launches mobile-only plan in Philippines for P149 per month |url=https://www.gmanetwork.com/news/lifestyle/content/729324/netflix-launches-mobile-only-plan-in-philippines-for-p149-per-month/story/ |website=gmanetwork.com |accessdate=22 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || March 16 || Agreement || Netflix agrees to pay royalties to creators of German series in line with European Union directives, primarily based on the success of Netflix's native collection productions.<ref>{{cite web |title=Netflix Agrees to Pay Royalties to Creators of German Series in Line With EU Directive |url=https://news.futunn.com/stock/11515512?src=3 |website=news.futunn.com |accessdate=23 September 2020}}</ref><ref>{{cite web |title=Netflix Agrees to Pay Royalties to Creators of German Series in Line With EU Directive |url=https://bingepost.com/netflix-agrees-to-pay-royalties-to-creators-of-german-series-in-line-with-eu-directive/63032/ |website=bingepost.com |accessdate=23 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || March 18 || Tool || Netflix Party launches as a {{w|Google Chrome}} extension, allowing groups of friends get together virtually and watch their favorite Netflix titles on their computers at the same time.<ref>{{cite web |title=Netflix Party lets friends have movie nights while social distancing. Here's how it works |url=https://www.usatoday.com/story/entertainment/tv/2020/03/17/coronavirus-netflix-party-lets-friends-do-movie-nights-quarantine/5072347002/ |website=usatoday.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix Party lets friends have movie nights while social distancing. Here’s how it works |url=https://www.milforddailynews.com/entertainmentlife/20200323/netflix-party-lets-friends-have-movie-nights-while-social-distancing-heres-how-it-works |website=milforddailynews.com |accessdate=22 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || March || Infrastructure || Netflix announces reduction of streaming quality in {{w|Europe}} for 30 days, due to increased demand for streaming caused by the {{w|COVID-19 pandemic lockdowns}}.<ref>{{cite web |title=Netflix to cut streaming quality in Europe for 30 days |url=https://www.bbc.com/news/technology-51968302 |website=bbc.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix Reduces Video Quality in More Countries to Handle Surge |url=https://www.bloomberg.com/news/articles/2020-03-25/netflix-reduces-video-quality-in-more-countries-to-handle-surge |website=bloomberg.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix will reduce streaming quality in Europe for 30 days |url=https://techcrunch.com/2020/03/19/netflix-will-reduce-streaming-quality-in-europe-for-30-days/ |website=techcrunch.com |accessdate=20 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || March || Assistance || Netflix creates a US$100 million Coronavirus Relief Fund, with the purpose to help members of entertainment industry who have been left unemployed and without income during the {{w|COVID-19 pandemic}}.<ref>{{cite web |title=Netflix Creates $100 Million Coronavirus Relief Fund |url=https://variety.com/2020/film/news/netflix-coronavirus-relief-fund-100-million-dollars-1203540530/ |website=variety.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix creates $100 million relief fund for COVID-19-devastated entertainment industry |url=https://platteriverradio.com/abc_entertai/netflix-creates-100-million-relief-fund-for-covid19devastated-entertainment-industry-abcid36267824/ |website=platteriverradio.com |accessdate=18 August 2020}}</ref><ref>{{cite web |title=Netflix Sets Up $100 Million Coronavirus Relief Fund For Production Workforce |url=https://www.forbes.com/sites/travisbean/2020/03/20/netflix-sets-up-100-million-coronavirus-relief-fund-for-production-workforce/#71f8c95f7694 |website=forbes.com |accessdate=18 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || First quarter || Market size || Mostly as a result of {{w|stay-at-home order}}s, Netflix adds 16 million new sign-ups during the {{w|COVID-19 pandemic lockdowns}}, almost doubling the result of the final months of 2019.<ref name="ddssd">{{cite web |title=Netflix gets 16 million new sign-ups thanks to lockdown |url=https://www.bbc.com/news/business-52376022 |website=bbc.com |accessdate=12 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || First quarter || Competition || With over 59 million installs in the first quarter of the year, Netflix leads on downloads, surpassing {{w|YouTube}}, {{w|Amazon Prime}} and {{w|Disney+}}.<ref>{{cite web |title=Netflix leads on downloads, but YouTube Kids grabs more hours |url=https://finance.yahoo.com/news/netflix-leads-downloads-youtube-kids-144038204.html |website=finance.yahoo.com |accessdate=12 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || April 7 || Competition || Short-form streaming app {{w|Quibi}} launches in the {{w|United States}}.<ref>{{cite web |title=Short-form streaming app Quibi launches to rival Netflix |url=https://www.bbc.com/news/technology-52193311 |website=bbc.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Quibi app launches to rival Netflix with bitesize shows |url=https://www.whathifi.com/us/news/quibi-app-launches-to-rival-netflix-with-short-form-streaming |website=whathifi.com |accessdate=20 August 2020}}</ref><ref>{{cite web |title=Short-form streaming app Quibi launches to rival Netflix |url=http://www.ourtimebd.com/beta/2020/04/08/short-form-streaming-app-quibi-launches-to-rival-netflix/ |website=ourtimebd.com |accessdate=20 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || April 8 || Service || Netflix announces launch of a new series from its {{w|Instagram}} account with the purpose to help viewers focus on their mental health and cope with the current coronavirus crisis.<ref>{{cite web |title=Netflix to launch weekly Instagram Live series about coping during the COVID-19 pandemic |url=https://techcrunch.com/2020/04/08/netflix-launches-weekly-instagram-live-series-about-coping-during-the-covid-19-pandemic/ |website=techcrunch.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix launched Instagram Live series about coping with mental health issues during Covid-19 |url=https://www.thehindubusinessline.com/news/variety/netflix-launched-instagram-live-series-about-coping-with-mental-health-issues-during-covid-19/article31296975.ece |website=thehindubusinessline.com |accessdate=22 August 2020}}</ref><ref>{{cite web |title=Netflix and Instagram Join Forces to Promote Mental Health with New Weekly Live Series |url=https://socialmediaweek.org/blog/2020/04/netflix-and-instagram-join-forces-to-promote-mental-health-with-new-weekly-live-series/ |website=socialmediaweek.org |accessdate=22 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || April 8 || Tool || Netflix introduces feature allowing parents to filter what content their kids see while using the service, and includes the ability to remove titles entirely.<ref>{{cite web |title=Netflix will allow parents to remove movies and shows, filter by rating in new update |url=https://www.theverge.com/2020/4/7/21211338/netflix-parent-controls-filter-movies-tv-shows-rating-pin-password |website=theverge.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix introduces new rules and features for parents |url=https://www.walesonline.co.uk/whats-on/whats-on-news/netflix-introduces-new-rules-features-18059914 |website=walesonline.co.uk |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix Introduces PIN Protection Feature for Individual Profiles |url=https://telecomtalk.info/netflix-pin-protection-feature-profiles/257978/#:~:text=The%20first%20feature%20introduced%20by,or%20series%20with%20the%20name. |website=telecomtalk.info |accessdate=20 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || April 13 || Partnership || Netflix signs deal with American comic book publisher {{w|Boom! Studios}} to develop live-action and animated series.<ref>{{cite web |title=Netflix Signs First Look Deal with Comic Book Publisher BOOM! Studios |url=https://www.indiewire.com/2020/04/netflix-comic-book-boom-studios-first-look-deal-1202224772/ |website=indiewire.com |accessdate=24 September 2020}}</ref><ref>{{cite web |title=Netflix signs a first-look deal with Boom Studios for new comic book TV show adapations |url=https://www.theverge.com/2020/4/13/21219574/netflix-boom-studios-first-look-deal-comic-book-tv-show-adapations |website=theverge.com |accessdate=24 September 2020}}</ref><ref>{{cite web |title=Comic Book Publisher Boom! Studios Inks Netflix First-Look TV Deal |url=https://www.hollywoodreporter.com/live-feed/comic-book-publisher-boom-studios-inks-netflix-first-look-tv-deal-1290014 |website=hollywoodreporter.com |accessdate=24 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || April || Security || More than 700 fake websites mimicking Netflix and Disney+ signup pages are created seeking to harvest personal information from consumers during the streaming boom caused by the {{w|COVID-19 pandemic lockdowns}}.<ref>{{cite web |title=Hackers exploit coronavirus lockdown with fake Netflix and Disney+ pages |url=https://www.theguardian.com/media/2020/apr/19/hackers-exploit-coronavirus-lockdown-with-fake-netflix-and-disney-pages |website=theguardian.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Hackers exploit coronavirus lockdown with fake Netflix and Disney+ pages |url=https://nextm2m.com/news/hackers-exploit-coronavirus-lockdown-with-fake-netflix-and-disney-pages/ |website=nextm2m.com |accessdate=21 August 2020}}</ref><ref>{{cite web |title=Fakes: Hackers exploit coronavirus lockdown with fake Netflix and Disney+ pages |url=https://www.midlandsfraudforum.co.uk/News-and-Publications/News/Counterfeit-and-Forgery/8929451 |website=midlandsfraudforum.co.uk |accessdate=21 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || April 15 || Financial || Netflix total worth surpasses [[w:The Walt Disney Company|Disney]] after the former's stock hits record price of nearly US$427 per share.<ref>{{cite web |title=Netflix Worth More Than Disney After Streamer’s Stock Hits All-Time High |url=https://variety.com/2020/digital/news/netflix-shares-all-time-highs-disney-market-cap-1234581167/ |website=variety.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix shares hit all-time high, surpasses Disney |url=https://www.deseret.com/entertainment/2020/4/17/21225321/netflix-shares-hit-all-time-high-surpasses-disney-covid-19-coronavirus-stocks-business |website=deseret.com |accessdate=21 August 2020}}</ref><ref>{{cite web |title=Netflix Stock Hits Record High, Is Now Worth More Than Disney |url=https://www.forbes.com/sites/arielshapiro/2020/04/16/netflix-stock-hits-record-high-is-now-worth-more-than-disney/#4153e16b4b26 |website=forbes.com |accessdate=21 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || April 20 || Service || Netflix offers more than 20 hours of free TV on {{w|YouTube}}, releasing more than 30 episodes of educational programming.<ref>{{cite web |title=Netflix offering more than 20 hours of free TV on YouTube |url=https://www.sfgate.com/sf-culture/article/Netflix-offering-30-free-episodes-on-youtube-15213173.php |website=sfgate.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix offering more than 20 hours of free TV on YouTube |url=https://www.newsbreak.com/news/1551452957126/netflix-offering-more-than-20-hours-of-free-tv-on-youtube |website=newsbreak.com |accessdate=18 August 2020}}</ref><ref>{{cite web |title=Netflix offering more than 20 hours of free TV on YouTube |url=https://www.timesunion.com/sf-culture/article/Netflix-offering-30-free-episodes-on-youtube-15213173.php |website=timesunion.com |accessdate=18 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || April 21 || Tool || Netflix introduces a new screen lock option to the media controls on [[w:Android (operating system)|Android]]. This new feature locks the screen [[w:User interface design|UI]] elements while watching content on the app.<ref>{{cite web |title=Netflix Introduces Screen Lock Feature For Android App |url=https://www.gizbot.com/apps/news/netflix-introduces-screen-lock-feature-for-android-app-067183.html |website=gizbot.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix for Android now has a screen lock option to prevent clumsiness |url=https://www.androidauthority.com/netflix-screen-lock-1109485/ |website=androidauthority.com |accessdate=19 August 2020}}</ref><ref>{{cite web |title=Netflix adds screen lock feature on its Android app |url=https://tech.hindustantimes.com/tech/news/netflix-adds-screen-lock-feature-on-its-android-app-story-wzs6smeTmnTzWYJ1ZG8gtI.html |website=tech.hindustantimes.com |accessdate=19 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || May 1 || [[w:List of Netflix original programming|Original content]] || ''[[w:Into the Night (TV series)|Into the Night]]'' is released. It is the first Belgian Netflix original series.<ref>{{cite web |title=Into the Night cast: who stars in the new Netflix original series, and what the Belgian sci-fi drama is about |url=https://inews.co.uk/culture/into-the-night-cast-netflix-new-series-belgian-sci-fi-drama-424595 |website=inews.co.uk |accessdate=17 August 2020}}</ref><ref>{{cite web |title=‘Into the Night’ on Netflix: All the Info on the Belgian Sci-Fi Series |url=https://decider.com/2020/05/01/into-the-night-on-netflix-cast-trailer-plot/ |website=decider.com |accessdate=17 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || May 21 || Service || Netflix begins asking customers who haven't watched anything in 12 months whether they wish to retain their membership, cancelling them if it does not receive response from them.<ref>{{cite web |title=Terrifying models shows what Netflix addicts may look like in 20 years |url=https://nypost.com/2020/06/16/terrifying-models-shows-what-netflix-addicts-may-look-like-in-20-years/ |website=nypost.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix to start cancelling inactive customers’ subscriptions |url=https://techcrunch.com/2020/05/21/netflix-to-start-cancelling-inactive-accounts/ |website=techcrunch.com |accessdate=19 August 2020}}</ref><ref>{{cite web |title=Netflix to start canceling subscriptions for inactive customers – TechCrunch |url=https://www.fr24news.com/a/2020/05/netflix-to-start-canceling-subscriptions-for-inactive-customers-techcrunch.html |website=fr24news.com |accessdate=19 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || May 21 || Partnership || Netflix signs deal with [[w:Barack Obama|Barack]] and {{w|Michelle Obama}} with the purpose to produce series and movies for the streaming service.<ref>{{cite web |title=Barack and Michelle Obama sign deal with Netflix to produce films and series |url=https://www.scmp.com/news/world/united-states-canada/article/2147170/barack-and-michelle-obama-sign-deal-netflix-produce |website=scmp.com |accessdate=24 September 2020}}</ref><ref>{{cite web |title=Barack and Michelle Obama Sign Netflix Production Deal |url=https://variety.com/2018/digital/news/barack-michelle-obama-netflix-deal-1202817723/ |website=variety.com |accessdate=24 September 2020}}</ref><ref>{{cite web |title=The Obamas just signed a multiyear deal to make shows and movies for Netflix |url=https://www.cnbc.com/2018/05/21/barack-and-michelle-obama-sign-multi-year-deal-with-netflix.html |website=cnbc.com |accessdate=24 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || May 27 || Competition || {{w|AT&T}}'s {{w|WarnerMedia}} launches {{w|HBO Max}} as a subscription video on demand [[w:streaming media|streaming service]].<ref>{{cite web |title=HBO Max will be free for some AT&T subscribers when it launches on May 27 |url=https://www.cnbc.com/2020/04/21/hbo-max-to-launch-may-27.html |website=cnbc.com |accessdate=23 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || May || Tool || Netflix introduces a feature for [[w:Android (operating system)|Android]] users giving the option to modify their ‘continue watching’ list.<ref>{{cite web |title=Netflix new feature on Android allows pruning of continue watching list |url=https://www.livemint.com/technology/tech-news/netflix-new-feature-on-android-allows-pruning-of-continue-watching-list-11588502485680.html |website=livemint.com |accessdate=22 August 2020}}</ref><ref>{{cite web |title=Netflix rolling out new feature to prune 'Continue Watching' list |url=https://www.livemint.com/technology/tech-news/netflix-rolling-out-new-feature-to-prune-continue-watching-list-11593051954251.html |website=livemint.com |accessdate=12 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || June 10 || Protest || Netflix introduces a {{w|Black Lives Matter}} category, consisting in over 45 titles about racial injustice and topics related to {{w|African Americans}}.<ref>{{cite web |title=Netflix Introduces a Black Lives Matter Category |url=https://www.harpersbazaar.com/culture/film-tv/g32837611/black-lives-matter-movies-netflix/ |website=harpersbazaar.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix Launches ‘Black Lives Matter’ Collection of Movies, TV Shows and Documentaries |url=https://variety.com/2020/digital/news/netflix-black-lives-matter-collection-1234630160/ |website=variety.com |accessdate=22 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || July 15 || Competition || {{w|NBCUniversal}} launches [[w:Peacock (streaming service)|Peacock]] nationwide in the United States, as an [[w:over-the-top media services|over-the-top]] {{w|subscription video on demand}} [[w:Streaming media|streaming]] service.<ref>{{cite web |title=NBC’s Peacock launches nationwide July 15. What to expect on its free and paid tiers |url=https://fortune.com/2020/07/14/nbc-peacock-nationwide-launch-cost-free-premium-tiers/ |website=fortune.com |accessdate=23 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || July 16 || Leadership || Netflix appoints Ted Sarandos as co-{{w|CEO}}.<ref>{{cite web |title=Ted Sarandos Appointed Co-CEO Of Netflix |url=https://about.netflix.com/en/news/leadership-update |website=about.netflix.com |accessdate=25 September 2020}}</ref><ref>{{cite web |title=Netflix promotes Ted Sarandos to co-CEO |url=https://www.cnbc.com/2020/07/16/netflix-names-ted-sarandos-co-ceo.html |website=cnbc.com |accessdate=25 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || July 20 || Service || Netflix announces launch of remote {{w|desktop as a service}} platform, with the purpose to allow developers to remotely work on content for the streaming service.<ref>{{cite web |title=Netflix to launch remote desktop as a service platform |url=https://www.cloudpro.co.uk/collaboration/8669/netflix-to-launch-remote-desktop-as-a-service-platform |website=cloudpro.co.uk |accessdate=17 August 2020}}</ref><ref>{{cite web |title=DaaS-appearing trick: Netflix teases desktops-as-a-service product |url=https://www.theregister.com/2020/07/20/netflix_netfx_desktop_as_a_service/ |website=theregister.com |accessdate=20 August 2020}}</ref><ref>{{cite web |title=The next big Netflix release could be a new software platform |url=https://global.techradar.com/en-za/news/the-next-big-netflix-release-could-be-a-new-software-platform |website=global.techradar.com |accessdate=20 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || July 30 || Partnership || Netflix signs investment deal with ''{{w|Black Mirror}}'' creators {{w|Charlie Brooker}} and {{w|Annabel Jones}}, in order to fund their production company Broke And Bones.<ref>{{cite web |title=Netflix signs landmark deal with Black Mirror’s Charlie Brooker and Annabel Jones |url=https://www.radiotimes.com/news/on-demand/2020-07-30/netflix-black-mirror-charlie-brooker/ |website=radiotimes.com |accessdate=23 September 2020}}</ref><ref>{{cite web |title=Netflix Quietly Strikes Landmark Investment Deal With ‘Black Mirror’ Creators Charlie Brooker & Annabel Jones |url=https://deadline.com/2020/07/charlie-brooker-annabel-jones-netflix-broke-and-bones-1202996292/ |website=deadline.com |accessdate=23 September 2020}}</ref><ref>{{cite web |title=Netflix Quietly Strikes Landmark Investment Deal With ‘Black Mirror’ Creators Charlie Brooker & Annabel Jones |url=https://www.msn.com/en-us/tv/news/netflix-quietly-strikes-landmark-investment-deal-with-black-mirror-creators-charlie-brooker-andamp-annabel-jones/ar-BB17m1Or |website=msn.com |accessdate=23 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || Second quarter || Market size || Netflix adds 10.2 million subscribers, surpassing its own estimates of around 7.5 million.<ref>{{cite web |title=Netflix adds another whopping 10 million subscribers, but warns growth may slow |url=https://www.theverge.com/2020/7/16/21326434/netflix-second-quarter-earnings-tv-shows-movies-originals-subscribers-adds-ted-sarandos |website=theverge.com |accessdate=13 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || August 7 || Service || Netflix launches a user interface in {{w|Hindi}} with the purpose to widen its audience base in {{w|India}}.<ref>{{cite web |title=Netflix introduces Hindi interface to widen audience base in India |url=https://www.livemint.com/companies/news/netflix-introduces-hindi-interface-to-widen-audience-base-in-india-11596786448924.html |website=livemint.com |accessdate=12 August 2020}}</ref><ref>{{cite web |title=Netflix introduces Hindi interface to widen audience base in India |url=https://news.knowledia.com/IN/en/articles/netflix-introduces-hindi-interface-to-widen-audience-base-in-india-73ab3703f1ccda29c69c4d1b0b7cdd05cd2de029 |website=news.knowledia.com |accessdate=22 August 2020}}</ref><ref>{{cite web |last1= |title=Netflix introduces Hindi interface to widen audience base in India |url=https://article.wn.com/view/2020/08/07/Netflix_introduces_Hindi_interface_to_widen_audience_base_in/ |website=article.wn.com |accessdate=22 August 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || September 2 || Partnership || Netflix partners with Russian broadcaster National Media Group with the purpose to operate a Russian language version of Netflix in the region.<ref>{{cite web |title=Netflix Signs With Local Partner for Russian Version |url=https://www.thestreet.com/investing/netflix-signs-local-partner-for-russian-version |website=thestreet.com |accessdate=23 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || September 2 || Partnership || Netflix signs deal with Duke and Duchess of Sussex {{w|Prince Harry}} and {{w|Meghan Markle}} with the purpose to produce films, series, documentaries and children’s TV shows.<ref>{{cite web |title=Harry and Meghan to make shows with Netflix |url=https://www.bbc.com/news/entertainment-arts-54003296 |website=bbc.com |accessdate=24 September 2020}}</ref><ref>{{cite web |title=Prince Harry and Meghan Markle to produce films, documentaries and series for Netflix |url=https://www.radiotimes.com/news/on-demand/2020-09-02/prince-harry-meghan-films-series-netflix/ |website=radiotimes.com |accessdate=24 September 2020}}</ref><ref>{{cite web |title=Prince Harry and Meghan Markle Just Signed a Huge Deal to Make Movies and TV Shows for Netflix |url=https://www.cosmopolitan.com/entertainment/celebs/a33896675/prince-harry-meghan-markle-netflix-deal-movies-tv-shows/ |website=cosmopolitan.com |accessdate=24 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2020 || September 16 || Partnership || Netflix signs five-year deal with Saudi Arabian studio Myrkott. This allows new seasons of popular Middle Eastern cartoon show ''Masameer'', as well as a range of ''Masameer'' films, to be produced for the streaming platform.<ref>{{cite web |title=Saudi animation studio behind 'Masameer' signs five-year deal with Netflix |url=https://www.thenational.ae/arts-culture/saudi-animation-studio-behind-masameer-signs-five-year-deal-with-netflix-1.1078527 |website=thenational.ae |accessdate=23 September 2020}}</ref><ref>{{cite web |title=Netflix signs five-year partnership with Saudi studio Myrkott |url=https://gulfbusiness.com/netflix-signs-five-year-partnership-with-saudi-studio-myrkott/ |website=gulfbusiness.com |accessdate=23 September 2020}}</ref><ref>{{cite web |title=Netflix, Saudi Animation Studio Myrkott Sign 5-Year Deal for New Saudi-Focused Shows and Films |url=https://www.sustg.com/netflix-saudi-animation-studio-myrkott-sign-5-year-deal-for-new-saudi-focused-shows-and-films/ |website=sustg.com |accessdate=23 September 2020}}</ref> | ||
| + | |- | ||
| + | | 2021 || Late January || Content || American mockumentary sitcom television series ''[[w:The Office (American TV series)|The Office]]'' is expected to officially depart from Netflix around this time, in order to be exclusively available on [[w:Peacock (streaming service)|Peacock]].<ref name="">{{cite web |title='The Office' Is Officially Leaving Netflix In 2021 — Here's How You Can Still Watch It |url=https://www.bustle.com/entertainment/the-office-is-leaving-netflix-in-2021-but-its-not-going-far-18146081 |website=bustle.com |accessdate=23 September 2020}}</ref> | ||
| + | |- | ||
| + | |} | ||
| + | |||
| + | == Numerical and visual data == | ||
| + | |||
| + | === Google Scholar === | ||
| + | |||
| + | The following table summarizes per-year mentions on Google Scholar as of August 11, 2021. | ||
| + | |||
| + | {| class="sortable wikitable" | ||
| + | ! Year | ||
| + | ! Netflix | ||
| + | ! "video streaming" | ||
| + | |- | ||
| + | | 2000 || 95 || 1,100 | ||
| + | |- | ||
| + | | 2002 || 167 || 2,340 | ||
| + | |- | ||
| + | | 2004 || 403 || 3,800 | ||
|- | |- | ||
| − | | | + | | 2006 || 726 || 5,040 |
|- | |- | ||
| − | | | + | | 2008 || 1,520 || 6,330 |
|- | |- | ||
| − | | | + | | 2010 || 2,790 || 8,220 |
|- | |- | ||
| − | | | + | | 2012 || 4,810 || 9,490 |
|- | |- | ||
| − | | | + | | 2014 || 8,660 || 10,900 |
|- | |- | ||
| − | | 2016 || | + | | 2016 || 14,500 || 12,100 |
|- | |- | ||
| − | | | + | | 2018 || 22,100 || 14,300 |
| + | |- | ||
| + | | 2020 || 26,200 || 33,500 | ||
|- | |- | ||
|} | |} | ||
| + | |||
| + | [[File:Netflix google schoolar.png|thumb|center|700px]] | ||
| + | |||
| + | The image below shows Netflix stock price from 2002-05-23 to 2020-08-27. | ||
| + | |||
| + | [[File:Netflixstock.png|thumb|center|700px]] | ||
| + | |||
| + | |||
| + | The image below shows Netflix stock price from 2002-05-23 to 2020-08-27 in logarithmic scale. | ||
| + | |||
| + | [[File:Netflixlog.png|thumb|center|700px]] | ||
| + | |||
| + | === Google Trends === | ||
| + | |||
| + | The comparative chart below shows {{w|Google Trends}} data for Netlfix (Production company), Disney+ (Television network), Hulu (Television network) and Amazon Prime Video (Television channel), from January 2004 to March 2021, when the screenshot was taken. Interest is also ranked by country and displayed on world map. See how maximum correlates with increased interest in Netflix during the {{w|COVID-19 pandemic lockdowns}}<ref>{{cite web |title=Netflix, Disney+, Hulu, Amazon Prime Video |url=https://trends.google.com/trends/explore?date=all&q=%2Fm%2F017rf_,%2Fg%2F11f5bxylc0,%2Fm%2F02y_4jg,%2Fm%2F0gvlgh |website=Google Trends |access-date=19 March 2021}}</ref> | ||
| + | |||
| + | [[File:Netflix, Disney, Hulu, Amazon Prime Video gt.png|thumb|center|600px]] | ||
| + | |||
| + | === Google Ngram Viewer === | ||
| + | |||
| + | The chart below shows {{w|Google Ngram Viewer}} data for Netflix, from 1997 to 2019.<ref>{{cite web |title=Netflix |url=https://books.google.com/ngrams/graph?content=Netflix&year_start=1997&year_end=2019&corpus=26&smoothing=3&case_insensitive=true |website=books.google.com |access-date=22 March 2021 |language=en}}</ref> | ||
| + | |||
| + | [[File:Netflix ngram.png|thumb|center|700px]] | ||
| + | |||
| + | |||
| + | === Wikipedia views === | ||
| + | |||
| + | The chart below shows pageviews of the English Wikipedia article {{w|Netflix}}, on desktop from December 2007, and on mobile-web, desktop-spider, mobile-web-spider and mobile app, from July 2015; to February 2021.<ref>{{cite web |title=Netflix |url=https://wikipediaviews.org/displayviewsformultiplemonths.php?page=Netflix&allmonths=allmonths&language=en&drilldown=all |website=wikipediaviews.org |access-date=19 March 2021}}</ref> | ||
| + | |||
| + | [[File:Netflix wv.png|thumb|center|400px]] | ||
| + | |||
| + | ==Meta information on the timeline== | ||
| + | |||
| + | ===How the timeline was built=== | ||
| + | |||
| + | The initial version of the timeline was written by [[w:User:Simfish|Alex K. Chen]]. It was further expanded by [[User:Sebastian|Sebastian]]. | ||
| + | |||
| + | {{funding info}} is available. | ||
| + | |||
| + | ===Feedback and comments=== | ||
| + | |||
| + | Feedback for the timeline can be provided at the following places: | ||
| + | |||
| + | * FIXME | ||
| + | |||
| + | ===What the timeline is still missing=== | ||
| + | |||
| + | * [https://www.youtube.com/watch?v=UXZzyKTsBMw Why Netflix is collapsing] | ||
| + | |||
| + | ===Timeline update strategy=== | ||
| + | |||
| + | ==See also== | ||
| + | |||
| + | * [[Timeline of online video]] | ||
| + | * [[Timeline of Pandora Radio]] | ||
| + | * [[Timeline of Spotify]] | ||
| + | |||
| + | ==External links== | ||
==References== | ==References== | ||
| − | |||
| − | |||
| − | |||
| − | + | {{Reflist|30em}} | |
| − | |||
Latest revision as of 21:00, 21 March 2024
The content on this page is forked from the English Wikipedia page entitled "Timeline of Netflix". The original page still exists at Timeline of Netflix. The original content was released under the Creative Commons Attribution/Share-Alike License (CC-BY-SA), so this page inherits this license. This page has been edited significantly on the Timelines Wiki after forking and may differ significantly from the current version on Wikipedia.
The timeline currently offers focused coverage of the period until August 2020. It is likely to miss important developments outside this period (particularly after this period) though it may have a few events from after this period.
This is a timeline of Netflix, an American global provider of streaming films and television series.
Contents
Sample questions
The following are some interesting questions that can be answered by reading this timeline:
- What are some events related to the Netflix DVD service?
- Sort the full timeline by "Event type" and look for the group of rows with value "DVD service".
- You will mostly see early events related to DVD delivery, Netflix's first business model.
- What are some events describing the release of pioneering or notable Netflix original content productions?
- Sort the full timeline by "Event type" and look for the group of rows with value "Original content".
- You will mostly see the release of pioneering original content productions in specific languages of from specific countries.
- What are some events describing the streaming of non-original content by Netflix?
- Sort the full timeline by "Event type" and look for the group of rows with value "Content"
- What are some notable streaming platform tools released by the company?
- Sort the full timeline by "Event type" and look for the group of rows with value "Tool".
- You will see some events related to feature introduction.
- What are other events describing services of miscellaneous types provided by Netflix?
- Sort the full timeline by "Event type" and look for the group of rows with value "Service".
- What are some events related to Netflix infrastructural aspects such as databases and streaming quality?
- Sort the full timeline by "Event type" and look for the group of rows with value "Infrastructure".
- What events illustrate the evolution of the total number of Netflix subscribers?
- Sort the full timeline by "Event type" and look for the group of rows with value "Market size".
- You will see figures illustrating the evolution of the number of customers, from early domestic DVD rental subscriptions, to worldwide streaming content subscribers.
- What are some events describing Netflix competitors?
- Sort the full timeline by "Event type" and look for the group of rows with value "Competition".
- You will read some important names in the streaming competition arena as well as some events describing the impact of competition on the company performance.
- What are some events describing the different subscription plans offered by Netflix?
- Sort the full timeline by "Event type" and look for the group of rows with value "Subscription plan".
- You will see a number of events illustrating the variety of subscription plans across different countries.
- What are some events describing legal issues related to Netflix?
- Sort the full timeline by "Event type" and look for the group of rows with value "Legal".
- What are some events related to company or service acquisitions?
- Sort the full timeline by "Event type" and look for the group of rows with value "Acquisition".
- What are some events describing Netflix deals with other companies and celebrities?
- Sort the full timeline by "Event type" and look for the group of rows with value "Partnership".
- You will see a number of deals signed with companies throughout the world for production and distribution of content, as well as contracts with personalities, including Barack and Michelle Obama; and Prince Harry and Meghan Markle, etc.
- What are some events describing Netflix expansion outside of the United States?
- Sort the full timeline by "Event type" and look for the group of rows with value "International expansion".
- What are some events illustrating financial aspects of Netflix?
- Sort the full timeline by "Event type" and look for the group of rows with value "Financial".
- You will see events related to Netflix valuation, funding, investments, and the Initial public offering.
- What are some events related to Netflix-compatible devices?
- Who are some of the most important people at Netflix and what are their roles?
- Sort the full timeline by "Event type" and look for the group of rows with value "Leadership".
- Other events are described under the following types: "Agreement", "Assistance", "Brand", "Business model", "Company", "Controversy", "Facility", "Illegal access", "Internet privacy", "Policy", "Popular culture", "Protest", "Recognition", "Recognition (by Netflix)", "Security", "Software compatibility" and "Study"
Big picture
| Time period | Key developments at Netflix | |
|---|---|---|
| 1997–2006 | Early years | Netflix is founded on a mail-rental DVD service, goes IPO, and faces vicious competition with video provider Blockbuster. |
| 2007–2015 | Online suscription service development | Netflix starts its online subscription service in 2007 (a year after just over 50% of American households have broadband access), and online streaming ultimately forms the basis of Netflix's business model (as usage of DVDs starts declining). Netflix starts internationalization in 2010, reaches over 26 million subscribers worldwide by April 2011, 40.4 million subscribers by September 2013, and 81 million by April 2016. By 2015, it starts accounting for over one-third of all US Internet traffic.[1] As Blockbuster declines, Netflix's primary competition is with other online streaming services like Amazon Video and Hulu in the United States. |
| 2016 onward | Intense growth period | Netflix grows spectacularly, and its original content starts receiving numerous awards and accolades. Netflix’s feature films start attracting the most prominent screenwriters, directors, and actors. By 2017, Netflix subscribers surpass the total number of cable subscribers in the United States. Netflix further becomes the largest entertainment provider in the world.[2] |
| 2019 onward | Increased competition | Netflix starts being hit by the effect of increased competition in media streaming, with the field increasingly crowded by new streaming services like Disney+ and AppleTV+.[3] |
Summary by year
| Time period | Key developments |
|---|---|
| 1997 | Netflix is founded.[4] At this time, Blockbuster dominates home entertainment rental.[2] |
| 1998 | NetFlix.com launches.[5] The company begins offering DVD rentals and sales.[6] |
| 1999 | Netflix begins offering its online subscription service.[7][4] |
| 2000 | Netflix.com abandons late fees and return-by dates, and adopts a US$ 19.95 monthly subscription plan.[2] |
| 2001 | Netflix.com partners with Best Buy, having exposure in the chain's 1,800 stores.[4] |
| 2002 | Netflix.com goes public and changes its name to Netflix, Inc.[4] |
| 2003 | Netflix reaches 1 million subscribers and has its first profitable quarter.[4] |
| 2004 | Netflix begins offering lower-priced plans, US$10 for one DVD at a time, $17 for two disks at a time, and $23 for three DVDs at a time.[8] |
| 2005 | Netflix reaches 1,000,000 shipped DVDs by mail per day and offers over 35,000 titles. The company begins developing recommendations to viewers based on their viewing habits and ratings.[4][8] |
| 2006 | Netflix becomes profitable, generating more than US$80 million in profits in the year.[2] The US$1 million Netflix Prize contest launches for anyone who could improve by 10 percent the Netflix recommendation system.[9] |
| 2007 | Netflix begins offering video streaming services viewing from personal computers or web-enabled devices.[4] Interest in DVD as a home entertainment format begins to wane.[2] |
| 2008 | Netflix stops DVD retail sales.[2] A four-year agreement with Starz gives Netflix access to a library of 2,500 titles.[2] |
| 2009 | Netflix begins partnering with electronics companies to have access to smart TVs and gaming consoles.[6] |
| 2010 | Netflix introduces a streaming-only plan that offers unlimited streaming service but no DVDs. The company then expands beyond the United States by offering the streaming-only plan in Canada.[9] |
| 2011 | Netflix announces Qwikster as an attempt to separate DVD rental and streaming services, scrapping the plan soon after.[4] The company expands in Latin America and the Caribbean.[9] |
| 2012 | Netflix launches in the United Kingdom, Ireland, and Scandinavia.[9] |
| 2013 | Netflix introduces its own original programming.[6] |
| 2014 | Netflix’s streaming service hits a remarkable milestone. With only half as many subscribers as HBO, it manages to out-gross the latter by nearly 15%.[10] In 2014, Netflix spends US$0 on marketing its DVD business.[11] The company also releases two purely original series in the year.[12] |
| 2015 | Netflix’s original programming production accelerates.[13] The company releases its first feature film.[2] |
| 2016 | Netflix goes live in 130 countries simultaneously[2], becoming accessible worldwide. It also continues to create more original content, while pressing to grow its membership.[6] The company releases 126 original series or films, more than any other competitor.[14] |
| 2017 | Netflix reaches 100 million suscribers, surpassing the total number of cable subscribers in the United States.[5][2] The company releases 33 movies in theaters in 40 cities around the world in this year.[15] |
| 2018 | Netflix spends US$12 billion building its library of original films and series[16], which receive 112 Emmy Awards nominations.[17] The company releases over 700 originals of TV shows and movies in this year.[18] |
| 2019 | Netflix expansion reaches 190 countries.[19] The company releases more original content productions in this year than the entire television industry did in 2005.[20] |
| 2020 | As of February, Netflix holds a 26.6% share of video streaming traffic globally.[21] It surpasses 180 million subscribers.[22] Netflix's subscriber base explodes as a result of stay-at-home orders during the COVID-19 pandemic lockdowns.[23] |
Full timeline
Inclusion criteria
The limited number of non-original content productions described on the timeline was selected according to earliness and popularity criteria. As for original content productions, they were selected according to both popularity and first releases in specific languages and countries.
Timeline
| Year | Month and date (approximately) | Event type | Details |
|---|---|---|---|
| 1997 | August 29 | Company | Netflix is founded in Scotts Valley, California by Marc Randolph[24][25] and Reed Hastings, who previously had worked together at Pure Software.[4] |
| 1998 | April 14 | Service | Netflix launches its website [26] with 925 works available for rent through a traditional pay-per-rental model (50¢US per rental U.S. postage; late fees applied).[27] |
| 1998 | September | Subscription plan | Netflix launches its monthly subscription concept.[28] |
| 1999 | January | Partnership | Netflix partners with online movie information provider All-Movie Guide.[4] |
| 1999 | April | DVD service | Netflix expands its video library to 3,100 titles.[2] |
| 1999 | July | Financial | Netflix raises up $30 million in private equity.[29] |
| 1999 | September | Subscription plan | Netflix introduces its monthly subscription concept.[30] |
| 2000 | January | DVD service | Netflix’s catalog reaches 5,200 titles.[2] |
| 2000 | February | Service | Netflix introduces CineMatch, a new service that compares rental patterns among its customers and looks for similarities in taste, using this information to recommend titles to people whose profiles are similar.[4] |
| 2000 | May | Financial | Netflix announces plans for an initial public offering of US$86.25 million worth of common stock. However, the plans would be withdrawn later in July.[4] |
| 2000 | Company | Netflix offers itself for acquisition to Blockbuster for $50 million; however, Blockbuster declines the offer.[31] | |
| 2001 | January | Content | Netflix acquires exclusive distribution of the DVD version of British film Croupier, which it would have for three months before the title becomes available elsewhere.[4] |
| 2001 | Early year | Subscription plan | Netflix starts offering unlimited rentals for US$19.95 a month, with a maximum of four titles out at a given time, though this would be later dropped to three. Shipping and handling are included in the price.[4] |
| 2001 | September | Subscription plan | Following the September 11 attacks, Netflix doubles its monthly subscription rate, due as much to fearful Americans seek refuge at home.[4] |
| 2001 | September | Partnership | Netflix partners with consumer electronics retailerr Best Buy to create a co-branded DVD rental service in the company's 1,800 stores and on its Web sites.[4] |
| 2002 | Early year | DVD service | Netflix opens new regional distribution sites near Los Angeles and Boston to speed delivery to those areas.[4] |
| 2002 | February | Market size | Netflix attains 500,000 subscriptions.[4] |
| 2002 | March | Financial | Netflix revives its plans for an initial public offering.[4] |
| 2002 | Competition | Redbox Automated Retail LLC is founded as a division of McDonald's, offering DVD rentals via automated retail kiosks.[32] | |
| 2002 | May 29 | Financial | Netflix initiates initial public offering (IPO), selling 5.5 million shares of common stock at the price of US$15.00 per share. It brings in $82.5 million. |
| 2002 | June | National expansion | Netflix opens new regional distribution sites in the Atlanta, Denver, Detroit, Houston, Minneapolis, New York, Seattle, and Washington, D.C., metro areas.[4] |
| 2002 | Summer | DVD service | Netflix briefly opens an experimental bricks-and-mortar DVD rental store in Las Vegas, located in a supermarket. The test site would be shuttered in less than a month.[4] |
| 2002 | September 23 | DVD service | The New York Times reports that, at the time, Netflix mailed about 190,000 discs per day to its 670,000 monthly subscribers.[33] |
| 2003 | April | Market size | Netflix announces that it reaches 1 million subscribers.[34] |
| 2004 | August 11 | Competition | Blockbuster launches Blockbuster online to compete with Netflix, offering unlimited DVD rentals at the flat fee of $19.99/month.[35][36][37] |
| 2005 | February 2 | Competition | Amazon Prime launches as a paid subscription program from Amazon that gives users access to services including streaming music and video.[38] |
| 2005 | July 19 | Competition | Netflix cites Amazon.com as a potential competitor.[39] |
| 2006 | April 4 | Legal | Netflix files a patent infringement lawsuit in which it demands a jury trial in the United States District Court for the Northern District of California, alleging that Blockbuster's online DVD rental subscription program violated two patents held by Netflix.[40] |
| 2006 | September 7 | Competition | Amazon introduces video on demand service Amazon Video.[41] |
| 2006 | October 1 | Company | Netflix offers a $1,000,000 prize to the first developer of a video-recommendation algorithm that could beat its existing algorithm, Cinematch, at predicting customer ratings by more than 10%.[42] |
| 2006 | End of year | Market size | Netflix reaches more than 6.3 million subscribers.[2] |
| 2007 | January 15 | Business model | Netflix announces that it will launch streaming video.[43] |
| 2007 | January | Subscription plan | Netflix places a cap on monthly streaming hours, corresponding to the price of a member’s plan. Members with the $23 plan, have acces to three DVDs at-a-time service and can stream 23 hours per month. Netflix would later quickly test an unlimited offering and switch to an “all you can eat” model for streaming.[8] |
| 2007 | February | DVD service | Netflix delivers its billionth DVD[44] and begins to move away from its original core business model of mailing DVDs by introducing video on demand via the Internet. |
| 2008 | March 12 | Competition | Hulu, a competing online streaming service, launches for public access in the United States.[45] |
| 2008 | May 20 | Device compatibility | The Netflix Player becomes available in a Roku device, a set-top box capable to stream TV shows from Netflix to the TV set.[46][47] |
| 2007 | July 22 | Competition | Netflix drops the prices of its two most popular plans by US$1.00 in an effort to better compete with Blockbuster's online-only offerings.[48] |
| 2008 | August 6 | Device compatibility | LG demonstrates the world's first Blu-ray Disc Player with Netflix streaming embedded.[49] |
| 2008 | August | Infrastructure | Netflix experiences a giant database corruption. This drives it to shift moving all its data to the Amazon Web Services cloud. It finally shifts all its data to the cloud by January 2016.[50] |
| 2008 | October 1 | Partnership | Netflix partners with Starz Inc. with the purpose to produce 2,500 additional movies available to subscribers for instant viewing online.[51][52][53] |
| 2008 | November 19 | Device compatibility | Microsoft's Xbox 360 becomes the first device to allow Netflix streaming in HD.[54] |
| 2008 | November 21 | Subscription plan | Netflix begins offering subscribers rentals on Blu-ray for an additional fee. The company also sells used discs, delivered, and billed identically as rentals. This service would be discontinued at the end of November.[55][56] |
| 2009 | January 7 | Device compatibility | Netflix announces streaming on Vizio's HDTV set models.[57] |
| 2009 | January 21 | Popular culture | The slang term "Netflix and chill" is first recorded in a tweet. It would later evolve into an euphemism for sexual activity.[58] |
| 2009 | September 21 | Recognition (by Netflix) | The US$1 million Netflix Prize is given to the BellKor's Pragmatic Chaos team "for devising the best way to improve the company's movie recommendation algorithm".[59][60][61] |
| 2009 | November 10 | Device compatibility | Netflix service becomes available on Sony's PlayStation 3.[62] |
| 2010 | April 12 | Device compatibility | Netflix announces that members who own Nintendo’s Wii home console can have access to thousands of movies and TV episodes streamed from Netflix via Wii.[63] |
| 2010 | July 6 | Partnership | Netflix partners with Apple in order to make the movie-rental service available in iPhone.[64] |
| 2010 | August 10 | Partnership | Netflix reaches a five-year deal worth nearly US$1 billion to stream films from Paramount, Lionsgate and Metro-Goldwyn-Mayer. The deal increases Netflix's annual spending fees, adding roughly $200 million per year.[65][66][67] |
| 2010 | September 22 | International expansion | Netflix starts expanding its streaming service to the international market, starting with Canada."[68] |
| 2010 | October 18 | Device compatibility | Netflix content streaming through Wii consoles becomes available for customers in the United States and Canada.[69] |
| 2010 | October 19 | Device compatibility | Netflix rolls out a diskless application for Sony's PlayStation 3 console, for customers in the United States.[70] |
| 2010 | December | Legal | The FCC Open Internet Order bans cable television and telephone service providers from preventing access to competitors or certain web sites such as Netflix.[71] |
| 2011 | April | Competition | Vudu announces the launch of its online streaming service.[72] |
| 2011 | April 25 | Market size | As of date, Netflix has over 23 million subscribers in the United States and over 26 million worldwide.[73] |
| 2011 | June | Leadership | Netflix CEO Reed Hastings joins Facebook's board of directors.[74] |
| 2011 | June | Legal | The National Association of the Deaf files a lawsuit against Netflix under the Americans with Disabilities Act for "not providing equal access to its “Watch Instantly” streaming content.[75][76] |
| 2011 | July 14 | Device compatibility | The Netflix service launches on the Nintendo 3DS.[77] |
| 2011 | July 27 | Subscription plan | Netflix changes its prices, charging customers for its mail rental service and streaming service separately. This means a price increase for customers who want to continue receiving both services.[78] |
| 2011 | August 9 | Software compatibility | Netflix releases a Google Chrome web store item for Chrome OS, Mac OS, and Windows. However, it does not initially enable Netflix streaming on Linux machines. On Linux systems running the Chrome browser, the extension simply redirects users to view Netflix.com.[79] |
| 2011 | September 5 | International expansion | Netflix launches streaming service in Brazil.[80] |
| 2011 | September 7 | International expansion | Netflix launches streaming service in Argentina, Uruguay, and Paraguay.[81] |
| 2011 | September 8 | International expansion | Netflix launches streaming service in Chile and Bolivia.[82] |
| 2011 | September 9 | International expansion | Netflix launches streaming service in Andean region, including Peru and Ecuador.[81] |
| 2011 | September 12 | International expansion | Netflix launches streaming service in Mexico, Central America, and the Caribbean.[81] |
| 2011 | September 18 | Business model | Reed Hastings says in a Netflix blog post that the DVD section of Netflix would be split off and renamed Qwikster, and the only major change would be separate websites for the services.[83] This change would be retracted a month later. |
| 2011 | Third quarter | Market size | Netflix announces 800,000 unsubscribers in the United States during the third quarter of the year. However Netflix's income jumps 63% in the period.[84][85] |
| 2011 | November 8 | Device compatibility | Barnes & Noble begins shipping Nook Tablets with the Netflix app pre-installed, offering Netflix as an optional app for Nook Color devices.[86] |
| 2011 | November | Financial | Netflix stock plunges from 42.16/share in July to 9.12/share in November, as 800,000 subscribers quit.[87] |
| 2011 | Fourth quarter | Market size | Netflix adds 610,000 subscribers in the United States by the end of the fourth quarter of the year, totaling 24.4 million United States subscribers for this time period.[88] |
| 2012 | January 4 | International expansion | Netflix starts its expansion in Europe, launching in the United Kingdom and Ireland.[89] By September 18 it has expanded to Denmark, Finland, Norway and Sweden.[90] |
| 2012 | February 2 | Device compatibility | PlayStation Vita is released with a Netflix app built in.[91][92] |
| 2012 | February 6 | Competition | Redbox partners with Verizon with the purpose to launch streaming video service. The Coinstar subsidiary announces plans to partner with Verizon to compete with streaming video giants Netflix, Amazon, and Hulu.[93] |
| 2012 | March 30 | Acquisition | Netflix acquires the domain name DVD.com.[94][95][96] |
| 2012 | April | Company | Netflix files with the Federal Election Commission (FEC) to form a political action committee (PAC) called FLIXPAC, acquiring the ability to make direct contributions to federal campaigns at up to US$5,000 per election.[97][98] |
| 2012 | June 4 | Infrastructure | Netflix announces Open Connect, its initiative to work with partnering Internet Service Providers, to store (and keep updated) its video library in the locations the ISP desires, so that the ISP can serve the traffic cheaply and efficiently, reducing costs for Netflix and the ISP and improving latency for end users.[99][100][101] |
| 2012 | July | Tool | Netflix starts an experimental project to crowdsource the closed-captioning effort using the Amara platform.[102] However, this would prove problematic in the face of claims that crowdsourced subtitles, regardless of whether they are transcriptions or translations, are derivative works which infringe copyright if created or distributed without consent from the film's copyright owner.[103] |
| 2012 | October 18 | International expansion | Netflix expands to Denmark, Finland, Norway and Sweden.[90] |
| 2012 | November 18 | Device compatibility | Netflix becomes available on Nintendo's Wii U.[104] |
| 2012 | December 4 | Device compatibility | Sony announces that the PlayStation 3 is by then the most popular platform for streaming Netflix.[105] |
| 2012 | December | Infrastructure | Netflix experiences massive Christmas Eve outage, due to its hosting on Amazon Web Services. Amazon issues apology several days later.[106] |
| 2013 | February 1 | Original content | Netflix starts streaming House of Cards, its first original content.[107] |
| 2013 | February 27 | Recognition (by Netflix) | Netflix announces it would be hosting its own awards ceremony, The Flixies.[108] |
| 2013 | February | Content | DreamWorks Animation and Netflix co-produce Turbo Fast, based on the movie Turbo, which premiers in July.[109][110] |
| 2013 | March 27 | Device compatibility | Netflix becomes available on Nintendo TVii.[111] |
| 2013 | April 15 | Software compatibility | Netflix announces plan to switch from Silverlight to HTML5 playback using Encrypted Media Extensions (EME).[112][113][114] |
| 2013 | April 19 | Original content | Netflix starts streaming original horror series Hemlock Grove.[115] |
| 2013 | July 11 | Original content | Netflix starts streaming original comedy-drama series Orange Is the New Black.[116] |
| 2013 | August 1 | Tool | Netflix announces a "Profiles" feature that permits accounts to accommodate up to five user profiles, associated either with individuals or themes of their choosing (e.g., "Date Night"). |
| 2013 | November | Competition | Dish Networks announces that Blockbuster will close all remaining stores by the end of the year.[117] |
| 2013 | November 15 | Device compatibility | The Netflix app becomes available for download on the PlayStation 4 via the PlayStation Store upon the console's U.S. release.[118] |
| 2013 | Last quarter | International expansion | Netflix gains more new subscribers countries other than the United States for the first time since it began its European expansion, making international expansion increasingly important.[119] |
| 2013 | End of year | Market size | Netflix reaches more than 44 million subscribers, an increase of 33% from 2012, with total revenues of $4.3 billion, up 21% from 2012’s figures.[2] |
| 2014 | February | Infrastructure | Netflix discovers that Comcast Cable has been slowing its traffic down, and announces that it will pay Comcast to end the slowdown of Netflix streams.[120] |
| 2014 | April 22 | Market size | Netflix approaches 50 million global subscribers with a 32.3% video streaming market share in the United States. The company operates in 41 countries around the world at this time.[121] |
| 2014 | June 13 | Brand | Netflix unveils a global rebranding: a new logo, which uses a modern typeface with the drop shadowing removed, and a new website UI. The change would become controversial, with some liking the new minimalist design, whereas others feel more comfortable with the old interface.[122] |
| 2014 | June 19 | Partnership | Netflix signs deal with American comedian Chelsea Handler for the creation of a talk show.[123][124] |
| 2014 | July 10 | Recognition | Netflix receives 31 Emmy Award nominations.[125] |
| 2014 | July | Market size | Netflix surpasses 50 million global subscribers, with 36 million of them being in the United States.[126] |
| 2014 | September 10 | Protest | Netflix participates in the Internet Slowdown Day by intentionally slowing down its speeds, announcing its opposition to proposed changes in net neutrality rules that act against net neutrality by giving preferred websites the option to pay telecommunication companies for a guaranteed fast lane, in effect slowing down websites that don't pay for that fast lane.[127] |
| 2014 | September 18 | Illegal access | Netflix is pressured to block VPN access from major film studios, as up to 200,000 Australian subscribers were using it despite it not being available yet in Australia.[128] |
| 2014 | September 19 | International expansion | Netflix is released in Austria, Belgium, France, Germany, Luxembourg, and Switzerland.[129] |
| 2014 | December 12 | Original content | Netflix starts streaming original drama series Marco Polo.[130] |
| 2015 | January 1 | Content | Acclaimed American sitcom Friends becomes available on Netflix.[131] |
| 2015 | March 18 | Competition | CuriosityStream launches as a premium ad-free, subscription-based service, similar to Netflix but offering strictly nonfiction content in the areas of science, technology, civilization and the human spirit. It would be dubbed the "new Netflix for non-fiction".[132] |
| 2015 | March 20 | Original content | Netflix starts streaming thriller–drama series Bloodline.[133] |
| 2015 | March 24 | International expansion | Netflix expands in Australia and New Zealand.[134][135] |
| 2015 | April 14 | Tool | Netflix introduces audio descriptions for blind and visually impaired people.[136][137][138] |
| 2015 | July | Financial | Netflix announces that its stock has surged to an all-time high (to almost $100/share), a growth of 574% over the past five years.[139] |
| 2015 | June 5 | Original content | Netflix starts streaming science fiction drama series Sense8.[140] |
| 2015 | August 7 | Original content | Mexican comedy-drama series Club de Cuervos is released. It is the first Spanish-Language Netflix original series.[141] |
| 2015 | August 27 | Partnership | Italian Internet Protocol television provider TIM partners with Netflix with the purpose to ass video streaming service to its TIMvision set-top box.[142] |
| 2015 | August 28 | Original content | Netflix starts streaming crime drama series Narcos.[143] |
| 2015 | September 2 | International expansion | Netflix launches streaming service in Japan.[144][145] |
| 2015 | October | Subscription plan | Netflix announces that it will raise the price of its standard HD plan to $10 per month, up from $9 per month for recent customers. This price hike will be gradually rolled in, a strategy it calls "un-grandfathering." [146] |
| 2015 | October | Legal | Netflix and American entertainment company Cinedigm are sued by Corinth Films over its streaming of the 1948 Italian film Bicycle Thieves. Although the film itself is considered public domain in the United States, distinct subtitling or dubbing of the film can still be considered a separate and copyrightable work. Corinth alleges that the specific version of the film, registered by Richard Feiner & Co. and owned by Corinth, was being licensed by Cinedigm to Netflix without permission. The parties would later settle.[147][148] |
| 2016 | January 6 | International expansion | At the Consumer Electronics Show, Netflix announces a major international expansion into 130 new territories; with this expansion, the company promoted that its service would now be available nearly "worldwide", with the only notable exclusions including China, and regions subject to U.S. sanctions, such as Crimea (Ukraine), Syria, and North Korea.[149] |
| 2016 | January 14 | Illegal access | Netflix announces its intent to strengthen measures to restrict access to unlicensed material, by viewers using VPNs or proxies.[150][151][152] |
| 2016 | January | Business model | Netflix announces that it will launch originals targeting kids.[153] |
| 2016 | February 11 | Infrastructure | Netflix finishes its massive migration of its data servers to Amazon Web Services.[154][155] |
| 2016 | March | Controversy | Netflix admits having sent lower quality video to mobile subscribers on AT&T and Verizon’s networks for the past 5 years, this in spite the streaming company claiming to be a defender of net neutrality.[156] This may hand the telecommunication giants a potent weapon in their legal fight against Net Neutrality. Some accuse Netflix of hypocrisy.[157] |
| 2016 | March 17 | Infrastructure | Netflix Open Connect (its purpose-built Content Delivery Network) now delivers 100% of Netflix video traffic, currently over 125 million hours of video per day, and 90% of traffic is served through direct connections between Internet Service Providers (ISPs) and Open Connect. The Open Connect Appliances (OCAs) can stream at 90 Gbps per server. Content is synced from Netflix's main video library to the OCAs periodically, during hours of low Internet traffic.[158][159] |
| 2016 | April | Subscription plan | Netflix announces it would be ending a loyalty rate in certain countries for subscribers who were continuously subscribed before price rises.[160] |
| 2016 | May 5 | Tool | Netflix announces a new tool aimed at helping people better control how much data they use when streaming on mobile networks, in the hope to avoid costly bills for high data use.[161][162][163] |
| 2016 | May 5 | Original content | French drama series Marseille is released. It is the first French language original production for Netflix.[164][165] |
| 2016 | May | Content | Netflix partners with Univision to broadcast the first season of its original show Narcos - testing whether airing old seasons on traditional TV can lure people to sign up for its service ahead of the next season.[166] |
| 2016 | July 15 | Original content | Netflix starts streaming original horror series Stranger Things.[167] |
| 2016 | May 18 | Tool | Netflix creates a new tool called FAST to determine the speed of an Internet connection.[168][169][170] |
| 2016 | July | Legal | A subscriber sues Netflix over the 2014 raising of its subscription fee from US$7.99 to $9.99, alleging he was told by a Netflix customer support representative in 2011 that he would have a lifetime guarantee of receiving the service for $7.99 per month.[171] |
| 2016 | August 12 | Original content | Netflix starts streaming original musical drama series The Get Down.[172] |
| 2016 | October 16 | Original content | Croatian drama series Novine is released. It is the first Croatian-language Netflix series.[173] |
| 2016 | September | Legal | Netflix is sued by 20th Century Fox for tortious interference, alleging that the company "unlawfully targeted, recruited, and poached valuable Fox executives by illegally inducing them to break their employment contracts with Fox to work at Netflix." The suit in particular refers to Netflix's hiring of Tara Flynn and Marco Waltenberg, who were still under contract with Fox.[174] |
| 2016 | October | Legal | Soon after 20th Century Fox suit on Netflix, the latter files a counter-suit against 20CF, alleging that the fixed-term contracts being used by Fox were in violation of the California Business and Professions Code, for "facilitating and enforcing a system that restrains employee mobility, depresses compensation levels, and creates unlawful barriers to entry for Netflix and others competing in the film and television production business". Netflix describes the agreement as "a form of involuntary servitude".[175][176][177] |
| 2016 | October | Competition | In Mexico, Televisa removes its content from Netflix and moves it to its own streaming service Blim.[178] |
| 2016 | November 4 | Original content | Netflix starts streaming original historical drama series The Crown.[179] |
| 2016 | November 25 | Original content | Brazilian dystopian thriller series 3% is released. It is the first Portuguese-language Netflix original series.[180][181] |
| 2016 | November 30 | Service | After years of requests from subscribers, Netflix rolls out an offline playback feature to all of its subscribers in all of its markets.[182] |
| 2016 | December 9 | Original content | Netflix series White Rabbit Project is released. It is Netflix’s first reality-based educational entertainment production.[183] |
| 2016 | December 16 | Original content | Netflix starts streaming original mystery series The OA.[184] |
| 2016 | Late year | Competition | Netflix receives 54 nominations at the 68th Primetime Emmy Awards for its original programming, surpassing Amazon, which receives 16 nominations for its own programming.[2] |
| 2016 | Fourth quarter | Market size | Netflix gains more than 7 million new subscribers.[2] |
| 2017 | January 13 | Original content | Netflix starts streaming original black-comedy mystery series A Series of Unfortunate Events.[185] |
| 2017 | February 2 | Partnership | Netflix signs a music publishing deal with BMG Rights Management, where the latter would oversee rights outside of the United States for music associated with Netflix original content.[186] |
| 2017 | March 31 | Original content | Netflix starts streaming original teen drama/mystery series 13 Reasons Why.[187] |
| 2017 | April 14 | Partnership | Netflix partners with Verizon with the purpose to improve performance for their joint customers.[188] |
| 2017 | April | Recognition | Netflix is nominated for Broadcaster of the Year in the UK's Diversity in Media Awards. |
| 2017 | April | Controversy | Netflix original series 13 Reasons Why is criticized for romanticizing, sensationalizing, and increasing interest in suicide, and "glorified and glamorized" issues such as depression and post-traumatic stress.[189][190][191] Netflix responds to the controversy by adding additional viewer advisories, and providing links to suicide prevention resources.[192][193] |
| 2017 | June 30 | Original content | Netflix starts streaming original psychological thriller series Gypsy.[194] |
| 2017 | August 7 | Acquisition | Netflix acquires comic book company Millarworld, which would continue to create and publish new stories and franchises under the Netflix label.[195][196][197] |
| 2017 | August 14 | Partnership | Netflix signs multi-year deal with American television producer Shonda Rhimes with the purpose to produce new series and work on other projects for the streaming company.[198][199][200] |
| 2017 | October 6 | Original content | Italian crime drama series Suburra: Blood on Rome is released. It is the first Italian original series on Netflix.[201] |
| 2017 | October 13 | Original content | Netflix starts streaming original drama series Mindhunter.[202] |
| 2017 | December 1 | Original content | German science fiction thriller series Dark is released. It is the first German-language original series.[203][204] |
| 2017 | December 13 | Recognition | Netflix is awarded PETA's Company of the Year for promoting animal rights movies and documentaries like Forks Over Knives and What the Health.[205][206][207] |
| 2017 | December 19 | Partnership | Netflix partners with WhatsApp in India, with the purpose to increase user engagement among local costumers.[208] |
| 2017 | Fourth quarter | Market size | Netflix gains 8.3 million new subscribers in the last quarter of the year, and a year-over-year increase of 18%.[2] |
| 2018 | January | Market size | As of date, Netflix's website ranks as the 30th most trafficked website in the world and 9th most trafficked website in the United States.[209] |
| 2018 | February 2 | Original content | Netflix starts streaming original science fiction series Altered Carbon.[210] |
| 2018 | February 23 | Original content | Netflix starts streaming original crime drama series Seven Seconds.[211] |
| 2018 | March 4 | Recognition | At the 90th Academy Awards, Netflix wins the Oscar for Best Documentary Feature for the film Icarus. |
| 2018 | March 16 | Original content | Edha is released. It is Netflix's first Argentine original series.[212] |
| 2018 | First quarter | Financial | Netflix DVD rentals earn U$60.2 million in profit from US$120.4 million in revenue.[213] |
| 2018 | April 13 | Original content | Netflix starts streaming original science fiction series Lost in space.[214] |
| 2018 | May 4 | Original content | Post-apocalyptic series The Rain is released. It is the first Danish series premiered by Netflix.[215][216] |
| 2018 | May 16 | Partnership | Netflix partners with Indonesian telecom operators XL Axiata, Hutchison 3 Indonesia and Bolt, arranging to participate in their video data plans.[217] |
| 2018 | May 24 | Financial | Netflix becomes the world’s most valuable entertainment company, surpassing The Walt Disney Company for the first time.[218][219][220] |
| 2018 | June | Leadership | Netflix CCO Jonathan Friedland is dismissed for saying the word "nigger" during a company meeting about offensive words.[221] |
| 2018 | July 6 | Original content | Indian series Sacred Games is released. It is the first Hindi-language Netflix original series.[222] |
| 2018 | July 10 | Service | Netflix launches "Smart Downloads" for Android. It is a new feature aimed at its users who download episodes to watch on their phones or tablets while on the go.[223][224][225] |
| 2018 | July 17 | Original content | Netflix announces its first films and series based on the stories of Scottish comic book writer Mark Millar.[226][227][228] |
| 2018 | July 19 | Competition | Walmart announces plans to launch Netflix competitor under its Vudu brand.[229][230] |
| 2018 | July | Tool | Netflix decides to remove its tool for writing user reviews from its desktop website, reducing ratings to thumbs up and thumbs down. Starting July 30, users would no longer be able to add new reviews of shows or movies, and by the middle of August, they would no longer be able to read previously written reviews either.[231][232][233] |
| 2018 | July 24 | Facility | Netflix announces the launch of its first European production hub in Madrid, with the purpose to bolster Spanish-language production.[234] |
| 2018 | July 31 | Partnership | Netflix partners Sony with the purpose to introduce a new feature called Netflix Calibrated Mode, which would be available exclusively on Sony’s BRAVIA MASTER Series A9F OLED and Z9F LED TVs.[235] |
| 2018 | July–September | Market size | Netflix adds seven million new customers in three months, bringing its global total to more than 137 million.[236] |
| 2018 | September | Recognition | Netflix becomes the most nominated network at the 2018 Primetime and Creative Arts Emmy Awards with 112 nominations, therefore breaking HBO's 17-years record as most nominated network at the Emmys, which received 108 nominations.[237][238] |
| 2018 | August 17 | Original content | Matt Groening fantasy animated sitcom Disenchantment is released.[239][240][241] |
| 2018 | August 29 | Leadership | Netflix creates new executive position focused on inclusion and diversity, and appoints Vernā Myers to the newly created role. This appointment comes two months after Netflix fired Jonathan Friedland for using a racial slur on at least two occasions in the workplace.[242][243][244] |
| 2018 | September 4 | Partnership | Netflix partners with Indian cable television service operator Hathway, to offer video streaming services to the latter’s 800,000 subscribers.[245] |
| 2018 | September | Market size | According to study, 43% of Americans watch Netflix any given day, tying cable television.[246] |
| 2018 | September 28 | International expansion | Netflix announces plan to double investment in France and produce 14 local shows, twice as many as first planned.[247][248][249] |
| 2018 | October 8 | Acquisition | Netflix announces acquisition of ABQ Studios, a production studio in Albuquerque, New Mexico. This is considered Netflix's first purchase of a studio complex.[250] |
| 2018 | October 19 | Original content | Wild District is released. It is the first Colombian Netflix original series.[251] |
| 2018 | November | Legal | The Satanic Temple sues Netflix and Warner Bros. for US$150 million, alleging that the media companies lifted and misused its distinctive icon, copyrighting statue design, which appeared without its permission in Chilling Adventures of Sabrina.[252][253] |
| 2018 | November 16 | Partnership | American film studio Paramount Pictures partners with Netflix, becoming the first major studio to form a production partnership with the latter to produce original films.[254][255][256] |
| 2018 | November 30 | Original content | 1983 is released. It is the first Polish Netflix original series.[257] |
| 2018 | December 14 | Original content | The Protector is released. It is the first Turkish Netflix original series.[258] |
| 2018 | December 18 | Internet privacy | An investigation reveals that Facebook gave Netflix and Spotify the not previously disclosed ability to read and even delete users’ private messages. Facebook later admits having allowed other big tech companies to read users’ private messages, but denies it did so without consent.[259][260][261] |
| 2019 | January 2 | Controversy | Netflix blocks an episode of its original comedy talk show Patriot Act With Hasan Minhaj from streaming in Saudi Arabia after the Saudi government complained that the episode violated its cybercrime laws for being critical of the crown prince, Mohammad Bin Salman Al Saud.[262][263] |
| 2019 | January 2 | Leadership | Netflix names Spencer Neumann as the new Chief financial officer.[264][265][266] |
| 2019 | January 11 | Legal | Children's book publisher Chooseco sues Netflix for US$25 million in a trademark infringement lawsuit after claiming the idea behind Black Mirror: Bandersnatch infringed on brand awareness.[267][268] |
| 2019 | January 18 | Controversy | Netflix, as well as YouTube, Amazon and Apple are accused of General Data Protection Regulation breach. An Austrian campaign group files complaint with regulator over these companies.[269] |
| 2019 | January 22 | Recognition | Netflix scores 15 nominations for the 91st Academy Awards, including Best Picture for Alfonso Cuarón's Roma, which is nominated for 10 awards.[270] |
| 2019 | January | Subscription plan | Netflix raises prices on all streaming plans in the United States.[271][272][273] |
| 2019 | January 30 | Device compatibility | Support for Netflix on the Wii is discontinued. Netflix confirms the end of service on the Wii console was Nintendo's decision, as it coincides with Nintendo's discontinuation of the Wii Shop Channel.[274] |
| 2019 | February 7 | Tool | Netflix launches "smart downloads" feature on iOS devices allowing users to automate offline viewing.[275][276][277] |
| 2019 | February 20 | Content | Netflix acquires rights to stream Chinese science fiction action film The Wandering Earth.[278] |
| 2019 | February 27 | Competition | BBC and ITV partner to launch digital video subscription service BritBox.[279][280][281][282][283] |
| 2019 | February | Facility | Netflix announces the opening of a dedicated production hub in Toronto.[284][285][286] |
| 2019 | February | Controversy | Gwyneth Paltrow's lifestyle brand Goop signs a deal to produce a wellness-themed documentary series for Netflix. This would lead to widespread criticism of the streaming company for giving Paltrow a platform to promote her company, which is criticized for making unsubstantiated claims about the effectiveness of the health treatments and products it promotes. Multiple critics would argue that Netflix's move was "a win for pseudoscience."[287][288][289][290] |
| 2019 | March 11 | Leadership | Media executive David Kosse quits STX Entertainment and joins Netflix to head its new international film division.[291][292][293] |
| 2019 | March 26 | Subscription plan | Netflix announces cheaper membership for Indians, testing a 250 rupee (US$3.63) monthly subscription for mobile devices.[294][295] |
| 2019 | First quarter | Market size | Netflix adds 9.6 million new subscribers in this period, 1.74 million of whom are from the United States.[296] |
| 2019 | First quarter | Financial | Netflix reports Q1 2019 earnings per share of US$0.76, versus 0.57 expected. Revenue is reported at US$4.52 billion, versus $4.50 billion expected.[297] |
| 2019 | First quarter | Competition | Hulu adds twice as many subscribers as Netflix in the United States in this period.[298][299][300] |
| 2019 | April 3 | Financial | Netflix raises US$2 billion in debt to fund its content spending and other expenses.[301] |
| 2019 | April 5 | Original content | Quicksand is released. It is the first Swedish language Netflix original series.[302][303] |
| 2019 | April | Recognition | Netflix ranks first in the Reputation Institute 2019 U.S. RepTrak 100, the biggest corporate reputation survey in the United States.[304][305][306] |
| 2019 | April 18 | Facility | Netflix leases approximately 15000 square metters to build six sound stages and support spaces in Brooklin, with the expectation to host thousands of production crew jobs within five years.[307][308][309] |
| 2019 | April | Partnership | Netflix partners with American broadcasting company Sirius XM on new comedy channel, Netflix Is A Joke, the company's first audio-only broadcast in the form of a full-time comedy channel.[310] |
| 2019 | April | Legal | The United States Department of Justice warns the Academy of Motion Picture Arts and Sciences that any attempts to bar or limit Netflix and other streaming services from Oscars eligibility might violate antitrust law.[311][312] |
| 2019 | April | Service | Netflix announces plans to publish a journal to promote its programs and actors.[313] |
| 2019 | May 9 | Acquisition | Netflix acquires children’s media brand StoryBots, its third acquisition after Millarworld and ABQ Studios.[314][315][316] |
| 2019 | May 9 | Partnership | Netflix partners with Chinese smartphone manufacturer OnePlus, with the purpose to allow users to stream content on the upcoming OnePlus 7 Pro.[317][318][319] |
| 2019 | May | Protest | Netflix becomes an early speaker against Georgia’s abortion law, stating it would reconsider its 'entire investment in Georgia' if an antiabortion law were adopted.[320][321][322] |
| 2019 | May | Partnership | London-based entertainment company Secret Cinema partners Netflix for Stranger Things production.[323][324] |
| 2019 | May | Competition | A poll shows that 32% of all subscribers say they would cancel their Netflix subscription if The Office, Friends and films from Marvel and Disney were removed.[325] |
| 2019 | May 29 | Partnership | Netflix partners with Latin American YouTubers for local promotions.[326] |
| 2019 | May 30 | Subscription plan | Netflix announces price increase for customers in the United Kingdom by up to 20%, rising the cost of a standard plan by £1 to £8.99 and premium by £2 to £11.99.[327] |
| 2019 | June 10 | Partnership | Netflix partners with the Alliance des producteurs francophones du Canada (APFC) to support francophone creators.[328][329][330] |
| 2019 | June 13 | Original content | Jinn is released. It is the first Arabic Netflix original series.[331][332][333] |
| 2019 | June 19 | Market size | Netflix claims that 30,869,863 accounts watched original film Murder Mystery, despite it being critically panned, making it the biggest "opening weekend" for a Netflix original film.[334] |
| 2019 | Second quarter | Competition | Netflix announces having lost subscribers in the United States for the first time since it started its streaming service, with 130,000 subscribers departing. The company also adds 2.7 million new subscribers worldwide, a figure below its guidance of 5 million new subscribers. The news would hit producing a severe fall of Netflix’s share price.[335] |
| 2019 | July 5 | Controversy | A report by the anti-tobacco group Truth Initiative highlights the amount of smoking portrayed in House of Cards and Orange Is the New Black as higher than on broadcast television, and notes nearly double the number of references to smoking between season 1 and season 2 of Stranger Things. In response to the report, Netflix states they will make efforts to cut back on the depiction of smoking in its original series.[336] |
| 2019 | July | Partnership | Netflix announces a permanent production base at Shepperton Studios, home to classics including Alien and Gorillas in the Mist.[337][338][339] |
| 2019 | July 12 | Leadership | Netflix hires BBC Studios veteran Jackie Lee-Joe as its new chief marketing officer.[340][341][342] |
| 2019 | July | Policy | The Australian government announces a plan to force Netflix and other streaming giants to produce more local content by the end of the year.[343] |
| 2019 | July 27 | Device compatibility | Elon Musk announces Netflix and YouTube streaming in the Tesla brand.[344][345][346] |
| 2019 | August 16 | Original content | Better than Us is released. It is the first Russian series presented as a Netflix Original.[347] |
| 2019 | August 22 | Original content | Love Alarm is released. It is the first Korean Netflix original series.[348] |
| 2019 | August 26 | DVD service | Netflix cumulates a total of 5 billion DVDs shipped to its customers.[349] |
| 2019 | August 28 | Legal | A man from Los Angeles surrenders to the FBI after having allegedly collected US$14 million in a scam from investors for a fraudulent Netflix feature film.[350][351][352] |
| 2019 | September 3 | Financial | According to a study, Japan is the most cost-effective country to use Netflix.[353][354] |
| 2019 | October 3 | Legal | It is reported that Italian prosecutors are investigating Netflix after it failed to file a tax return.[355] |
| 2019 | October 4 | Competition | As streaming’s marketing competition intensifies, Disney bans Netflix ads.[356][357][358] |
| 2019 | October 8 | Partnership | Netflix signs deal with Italian mass media company Mediaset with the purpose produce films in the country.[359][360][361] |
| 2019 | October | Controversy | Netflix and Amazon face censorship threat in India, as government officials spark concern alleging that some content is obscene or insults religious sentiment.[362][363][364] |
| 2019 | October | Subscription plan | Netflix launches a US$4 mobile-only monthly plan in Malaysia, allowing subscribers to watch all content ad-free in standard definition on a mobile device.[365][366][367] |
| 2019 | October 22 | Competition | In detriment to Netflix, Verizon offers free year of Disney Plus service.[368][369][370] |
| 2019 | October | Controversy | Netflix begins to experiment with allowing users to change the speed at which content is being played. Deployed to selected users of the service's Android app, the feature would be criticized by various members of the film industry, who argue that it harms the artistic integrity of their work. Netflix vice president Keela Robison later states that the feature "generated a fair amount of feedback – both for and against", and notes use cases for slowing down playback, such as helping viewers locate details in scenes, or making it easier to understand dialogue in foreign languages if they are still learning the language. Robison also notes that they have deliberately limited the rollout of the feature due to "creator concerns", and that such functions have already been available on DVD players.[371][372] |
| 2019 | October 31 | Original content | Nowhere Man is released. It is Netflix's first Mandarin language show.[373] |
| 2019 | October | Study | Study claims that half-hour of Netflix leads to emissions of 1.6kg of CO2 equivalent.[374][375][376] |
| 2019 | November 1 | Competition | Apple Inc. launches Apple TV+ as its ad-free subscription video on demand web television service.[377][378] |
| 2019 | November 12 | Competition | Disney+ launches in the United States.[379] |
| 2019 | November 13 | Partnership | Netflix partners with Nickelodeon with the purpose to co-produce original animated feature films and television series.[380][381][382] |
| 2019 | November 14 | Original content | The Stranded is released. It is the first Thai language Netflix original series.[383] |
| 2019 | November 21 | Partnership | Netflix signs deal with South Korean entertainment and mass media company CJ E&M and its production subsidiary Studio Dragon in order to produce original content for global distribution.[384][385] |
| 2019 | November | Device compatibility | Netflix announces it would stop working on devices from five to ten years old, including Roku players, as well as smart TVs from Samsung and Vizio.[386][387] |
| 2019 | December 5 | Original content | Home for Christmas is released. It is Netflix's first Norwegian original series.[388] |
| 2019 | December 6 | Financial | Netflix announces investment of 3,000 crore (US$ 30 million) in 2019 and 2020 to create content for the local market.[389][390][391] |
| 2019 | December 17 | Partnership | Netflix partners with Tipping Point, the digital content arm of Viacom18 Studios, for three new India focused originals: Jamtara, She, and Taj Mahal 1989.[392] |
| 2019 | Fourth quarter | Market size | Netflix adds about 8.7 million new subscribers, exceeding its own expectations of about 7.6 million that the company was projecting.[393] |
| 2019 | Last quarter | Competition | Facing increased competition, Netflix adds 420,000 new customers in this period, fewer than the 600,000 it had predicted.[3] |
| 2020 | January 1 | Content | Friends officially departs from Netflix.[394] |
| 2020 | January 9 | Legal | Brazilian supreme court overturns an attempted censorship by a judge in Rio de Janeiro who ordered a film’s withdrawal from the platform for depicting Jesus as gay. [395][396][397] |
| 2020 | January 17 | Original content | Horror drama series Ares is released. It is the first Dutch Netflix original series.[398][399] |
| 2020 | January 17 | International expansion | Netflix opens a new office in Paris with 40 employees.[400][401][402] |
| 2020 | January 19 | Partnership | Netflix announces a multi-year deal with Sky Group in the United Kingdom, with the purpose to provide Sky customers with more forms of entertainment in one place.[403][404][405] |
| 2020 | January 20 | Content | Netflix announces streaming of 21 films from Studio Ghibli, set to be made available globally (excluding United States, Canada and Japan), through distribution partner Wild Bunch.[406][407][408] |
| 2020 | January 21 | Market size | Netflix reaches 167 million subscribers globally.[393] |
| 2020 | January 23 | Controversy | French film Cuties is released. Distributed internationally by Netflix, the film would draw controversy after its release due to claims it sexualized children, particularly in response to the poster originally displayed on the streaming platform, which was subsequently changed.[409][410] |
| 2020 | February 3 | Controversy | Netflix is accused of committing “superhighway robbery” over low tax bill by taking the British taxpayer “for a ride” during a debate held in the British parliament.[411][412][413] |
| 2020 | February 6 | Tool | Netflix introduces option for customers to control whether or not they want to see autoplay previews.[414][415] |
| 2020 | February | Partnership | Netflix Partners with Samsung to integrate its streaming service with Samsung devices.[416][417][418] |
| 2020 | February 24 | Tool | Netflix introduces a Top 10 row to its homepage feature to help show what people are actually watching.[419][420] |
| 2020 | February 27 | Partnership | Netflix partners with six Japanese creators (Clamp, Shin Kibayashi, Yasuo Ohtagaki, Otsuichi, Tow Ubukata, and Mari Yamazaki) with the purpose to develop Anime shows.[421][422][423] |
| 2020 | February 28 | Original content | South African crime drama web television series Queen Sono is released. It is the first African Netflix original series.[424] |
| 2020 | March 2 | Device compatibility | Streaming multichannel television service AT&T TV becomes available nationwide in the United States, including an Android TV set-top box which allows users install apps like Netflix, Disney+, and others from the Google Play Store or control smart home devices.[425] |
| 2020 | March 12 | Subscription plan | Netflix introduces mobile-only monthly subscription plan in the Philippines, aimed at capturing the low-income segment of its local market.[426][427][428] |
| 2020 | March 16 | Agreement | Netflix agrees to pay royalties to creators of German series in line with European Union directives, primarily based on the success of Netflix's native collection productions.[429][430] |
| 2020 | March 18 | Tool | Netflix Party launches as a Google Chrome extension, allowing groups of friends get together virtually and watch their favorite Netflix titles on their computers at the same time.[431][432] |
| 2020 | March | Infrastructure | Netflix announces reduction of streaming quality in Europe for 30 days, due to increased demand for streaming caused by the COVID-19 pandemic lockdowns.[433][434][435] |
| 2020 | March | Assistance | Netflix creates a US$100 million Coronavirus Relief Fund, with the purpose to help members of entertainment industry who have been left unemployed and without income during the COVID-19 pandemic.[436][437][438] |
| 2020 | First quarter | Market size | Mostly as a result of stay-at-home orders, Netflix adds 16 million new sign-ups during the COVID-19 pandemic lockdowns, almost doubling the result of the final months of 2019.[23] |
| 2020 | First quarter | Competition | With over 59 million installs in the first quarter of the year, Netflix leads on downloads, surpassing YouTube, Amazon Prime and Disney+.[439] |
| 2020 | April 7 | Competition | Short-form streaming app Quibi launches in the United States.[440][441][442] |
| 2020 | April 8 | Service | Netflix announces launch of a new series from its Instagram account with the purpose to help viewers focus on their mental health and cope with the current coronavirus crisis.[443][444][445] |
| 2020 | April 8 | Tool | Netflix introduces feature allowing parents to filter what content their kids see while using the service, and includes the ability to remove titles entirely.[446][447][448] |
| 2020 | April 13 | Partnership | Netflix signs deal with American comic book publisher Boom! Studios to develop live-action and animated series.[449][450][451] |
| 2020 | April | Security | More than 700 fake websites mimicking Netflix and Disney+ signup pages are created seeking to harvest personal information from consumers during the streaming boom caused by the COVID-19 pandemic lockdowns.[452][453][454] |
| 2020 | April 15 | Financial | Netflix total worth surpasses Disney after the former's stock hits record price of nearly US$427 per share.[455][456][457] |
| 2020 | April 20 | Service | Netflix offers more than 20 hours of free TV on YouTube, releasing more than 30 episodes of educational programming.[458][459][460] |
| 2020 | April 21 | Tool | Netflix introduces a new screen lock option to the media controls on Android. This new feature locks the screen UI elements while watching content on the app.[461][462][463] |
| 2020 | May 1 | Original content | Into the Night is released. It is the first Belgian Netflix original series.[464][465] |
| 2020 | May 21 | Service | Netflix begins asking customers who haven't watched anything in 12 months whether they wish to retain their membership, cancelling them if it does not receive response from them.[466][467][468] |
| 2020 | May 21 | Partnership | Netflix signs deal with Barack and Michelle Obama with the purpose to produce series and movies for the streaming service.[469][470][471] |
| 2020 | May 27 | Competition | AT&T's WarnerMedia launches HBO Max as a subscription video on demand streaming service.[472] |
| 2020 | May | Tool | Netflix introduces a feature for Android users giving the option to modify their ‘continue watching’ list.[473][474] |
| 2020 | June 10 | Protest | Netflix introduces a Black Lives Matter category, consisting in over 45 titles about racial injustice and topics related to African Americans.[475][476] |
| 2020 | July 15 | Competition | NBCUniversal launches Peacock nationwide in the United States, as an over-the-top subscription video on demand streaming service.[477] |
| 2020 | July 16 | Leadership | Netflix appoints Ted Sarandos as co-CEO.[478][479] |
| 2020 | July 20 | Service | Netflix announces launch of remote desktop as a service platform, with the purpose to allow developers to remotely work on content for the streaming service.[480][481][482] |
| 2020 | July 30 | Partnership | Netflix signs investment deal with Black Mirror creators Charlie Brooker and Annabel Jones, in order to fund their production company Broke And Bones.[483][484][485] |
| 2020 | Second quarter | Market size | Netflix adds 10.2 million subscribers, surpassing its own estimates of around 7.5 million.[486] |
| 2020 | August 7 | Service | Netflix launches a user interface in Hindi with the purpose to widen its audience base in India.[487][488][489] |
| 2020 | September 2 | Partnership | Netflix partners with Russian broadcaster National Media Group with the purpose to operate a Russian language version of Netflix in the region.[490] |
| 2020 | September 2 | Partnership | Netflix signs deal with Duke and Duchess of Sussex Prince Harry and Meghan Markle with the purpose to produce films, series, documentaries and children’s TV shows.[491][492][493] |
| 2020 | September 16 | Partnership | Netflix signs five-year deal with Saudi Arabian studio Myrkott. This allows new seasons of popular Middle Eastern cartoon show Masameer, as well as a range of Masameer films, to be produced for the streaming platform.[494][495][496] |
| 2021 | Late January | Content | American mockumentary sitcom television series The Office is expected to officially depart from Netflix around this time, in order to be exclusively available on Peacock.[497] |
Numerical and visual data
Google Scholar
The following table summarizes per-year mentions on Google Scholar as of August 11, 2021.
| Year | Netflix | "video streaming" |
|---|---|---|
| 2000 | 95 | 1,100 |
| 2002 | 167 | 2,340 |
| 2004 | 403 | 3,800 |
| 2006 | 726 | 5,040 |
| 2008 | 1,520 | 6,330 |
| 2010 | 2,790 | 8,220 |
| 2012 | 4,810 | 9,490 |
| 2014 | 8,660 | 10,900 |
| 2016 | 14,500 | 12,100 |
| 2018 | 22,100 | 14,300 |
| 2020 | 26,200 | 33,500 |
The image below shows Netflix stock price from 2002-05-23 to 2020-08-27.
The image below shows Netflix stock price from 2002-05-23 to 2020-08-27 in logarithmic scale.
Google Trends
The comparative chart below shows Google Trends data for Netlfix (Production company), Disney+ (Television network), Hulu (Television network) and Amazon Prime Video (Television channel), from January 2004 to March 2021, when the screenshot was taken. Interest is also ranked by country and displayed on world map. See how maximum correlates with increased interest in Netflix during the COVID-19 pandemic lockdowns[498]
Google Ngram Viewer
The chart below shows Google Ngram Viewer data for Netflix, from 1997 to 2019.[499]
Wikipedia views
The chart below shows pageviews of the English Wikipedia article Netflix, on desktop from December 2007, and on mobile-web, desktop-spider, mobile-web-spider and mobile app, from July 2015; to February 2021.[500]
Meta information on the timeline
How the timeline was built
The initial version of the timeline was written by Alex K. Chen. It was further expanded by Sebastian.
Funding information for this timeline is available.
Feedback and comments
Feedback for the timeline can be provided at the following places:
- FIXME
What the timeline is still missing
Timeline update strategy
See also
External links
References
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- ↑ 2.00 2.01 2.02 2.03 2.04 2.05 2.06 2.07 2.08 2.09 2.10 2.11 2.12 2.13 2.14 2.15 2.16 "How Netflix Became a $100 Billion Company in 20 Years". producthabits.com. Retrieved 18 August 2020.
- ↑ 3.0 3.1 "Netflix expects slower growth as company faces new competition". theguardian.com. Retrieved 24 September 2020.
- ↑ 4.00 4.01 4.02 4.03 4.04 4.05 4.06 4.07 4.08 4.09 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 "Netflix, Inc. History". fundinguniverse.com. Retrieved 18 August 2020.
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|title=(help) - ↑ "Netflix Starts Rolling Out Streaming Service To Mexico, Latin America And The Caribbean". techcrunch.com. Retrieved 23 June 2018.
- ↑ 81.0 81.1 81.2 "Netflix Arrives in Mexico, Central America and the Caribbean". media.netflix.com. Retrieved 23 June 2018.
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- ↑ "At CES, Netflix Adds Over 130 Countries to Streaming Service". The New York Times. January 6, 2016. Retrieved September 11, 2016.
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- ↑ "Cryptic teaser answers one question: 'The OA' will return for season 2 on Netflix". digitaltrends.com. Retrieved 23 June 2018.
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- ↑ "Netflix Inks BMG Deal to Manage Music Rights Outside U.S.". variety.com. Retrieved 25 September 2020.
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- ↑ "Netflix will reduce streaming quality in Europe for 30 days". techcrunch.com. Retrieved 20 August 2020.
- ↑ "Netflix Creates $100 Million Coronavirus Relief Fund". variety.com. Retrieved 12 August 2020.
- ↑ "Netflix creates $100 million relief fund for COVID-19-devastated entertainment industry". platteriverradio.com. Retrieved 18 August 2020.
- ↑ "Netflix Sets Up $100 Million Coronavirus Relief Fund For Production Workforce". forbes.com. Retrieved 18 August 2020.
- ↑ "Netflix leads on downloads, but YouTube Kids grabs more hours". finance.yahoo.com. Retrieved 12 August 2020.
- ↑ "Short-form streaming app Quibi launches to rival Netflix". bbc.com. Retrieved 12 August 2020.
- ↑ "Quibi app launches to rival Netflix with bitesize shows". whathifi.com. Retrieved 20 August 2020.
- ↑ "Short-form streaming app Quibi launches to rival Netflix". ourtimebd.com. Retrieved 20 August 2020.
- ↑ "Netflix to launch weekly Instagram Live series about coping during the COVID-19 pandemic". techcrunch.com. Retrieved 12 August 2020.
- ↑ "Netflix launched Instagram Live series about coping with mental health issues during Covid-19". thehindubusinessline.com. Retrieved 22 August 2020.
- ↑ "Netflix and Instagram Join Forces to Promote Mental Health with New Weekly Live Series". socialmediaweek.org. Retrieved 22 August 2020.
- ↑ "Netflix will allow parents to remove movies and shows, filter by rating in new update". theverge.com. Retrieved 12 August 2020.
- ↑ "Netflix introduces new rules and features for parents". walesonline.co.uk. Retrieved 12 August 2020.
- ↑ "Netflix Introduces PIN Protection Feature for Individual Profiles". telecomtalk.info. Retrieved 20 August 2020.
- ↑ "Netflix Signs First Look Deal with Comic Book Publisher BOOM! Studios". indiewire.com. Retrieved 24 September 2020.
- ↑ "Netflix signs a first-look deal with Boom Studios for new comic book TV show adapations". theverge.com. Retrieved 24 September 2020.
- ↑ "Comic Book Publisher Boom! Studios Inks Netflix First-Look TV Deal". hollywoodreporter.com. Retrieved 24 September 2020.
- ↑ "Hackers exploit coronavirus lockdown with fake Netflix and Disney+ pages". theguardian.com. Retrieved 12 August 2020.
- ↑ "Hackers exploit coronavirus lockdown with fake Netflix and Disney+ pages". nextm2m.com. Retrieved 21 August 2020.
- ↑ "Fakes: Hackers exploit coronavirus lockdown with fake Netflix and Disney+ pages". midlandsfraudforum.co.uk. Retrieved 21 August 2020.
- ↑ "Netflix Worth More Than Disney After Streamer's Stock Hits All-Time High". variety.com. Retrieved 12 August 2020.
- ↑ "Netflix shares hit all-time high, surpasses Disney". deseret.com. Retrieved 21 August 2020.
- ↑ "Netflix Stock Hits Record High, Is Now Worth More Than Disney". forbes.com. Retrieved 21 August 2020.
- ↑ "Netflix offering more than 20 hours of free TV on YouTube". sfgate.com. Retrieved 12 August 2020.
- ↑ "Netflix offering more than 20 hours of free TV on YouTube". newsbreak.com. Retrieved 18 August 2020.
- ↑ "Netflix offering more than 20 hours of free TV on YouTube". timesunion.com. Retrieved 18 August 2020.
- ↑ "Netflix Introduces Screen Lock Feature For Android App". gizbot.com. Retrieved 12 August 2020.
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- ↑ "Into the Night cast: who stars in the new Netflix original series, and what the Belgian sci-fi drama is about". inews.co.uk. Retrieved 17 August 2020.
- ↑ "'Into the Night' on Netflix: All the Info on the Belgian Sci-Fi Series". decider.com. Retrieved 17 August 2020.
- ↑ "Terrifying models shows what Netflix addicts may look like in 20 years". nypost.com. Retrieved 12 August 2020.
- ↑ "Netflix to start cancelling inactive customers' subscriptions". techcrunch.com. Retrieved 19 August 2020.
- ↑ "Netflix to start canceling subscriptions for inactive customers – TechCrunch". fr24news.com. Retrieved 19 August 2020.
- ↑ "Barack and Michelle Obama sign deal with Netflix to produce films and series". scmp.com. Retrieved 24 September 2020.
- ↑ "Barack and Michelle Obama Sign Netflix Production Deal". variety.com. Retrieved 24 September 2020.
- ↑ "The Obamas just signed a multiyear deal to make shows and movies for Netflix". cnbc.com. Retrieved 24 September 2020.
- ↑ "HBO Max will be free for some AT&T subscribers when it launches on May 27". cnbc.com. Retrieved 23 September 2020.
- ↑ "Netflix new feature on Android allows pruning of continue watching list". livemint.com. Retrieved 22 August 2020.
- ↑ "Netflix rolling out new feature to prune 'Continue Watching' list". livemint.com. Retrieved 12 August 2020.
- ↑ "Netflix Introduces a Black Lives Matter Category". harpersbazaar.com. Retrieved 12 August 2020.
- ↑ "Netflix Launches 'Black Lives Matter' Collection of Movies, TV Shows and Documentaries". variety.com. Retrieved 22 August 2020.
- ↑ "NBC's Peacock launches nationwide July 15. What to expect on its free and paid tiers". fortune.com. Retrieved 23 September 2020.
- ↑ "Ted Sarandos Appointed Co-CEO Of Netflix". about.netflix.com. Retrieved 25 September 2020.
- ↑ "Netflix promotes Ted Sarandos to co-CEO". cnbc.com. Retrieved 25 September 2020.
- ↑ "Netflix to launch remote desktop as a service platform". cloudpro.co.uk. Retrieved 17 August 2020.
- ↑ "DaaS-appearing trick: Netflix teases desktops-as-a-service product". theregister.com. Retrieved 20 August 2020.
- ↑ "The next big Netflix release could be a new software platform". global.techradar.com. Retrieved 20 August 2020.
- ↑ "Netflix signs landmark deal with Black Mirror's Charlie Brooker and Annabel Jones". radiotimes.com. Retrieved 23 September 2020.
- ↑ "Netflix Quietly Strikes Landmark Investment Deal With 'Black Mirror' Creators Charlie Brooker & Annabel Jones". deadline.com. Retrieved 23 September 2020.
- ↑ "Netflix Quietly Strikes Landmark Investment Deal With 'Black Mirror' Creators Charlie Brooker & Annabel Jones". msn.com. Retrieved 23 September 2020.
- ↑ "Netflix adds another whopping 10 million subscribers, but warns growth may slow". theverge.com. Retrieved 13 August 2020.
- ↑ "Netflix introduces Hindi interface to widen audience base in India". livemint.com. Retrieved 12 August 2020.
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- ↑ "Netflix Signs With Local Partner for Russian Version". thestreet.com. Retrieved 23 September 2020.
- ↑ "Harry and Meghan to make shows with Netflix". bbc.com. Retrieved 24 September 2020.
- ↑ "Prince Harry and Meghan Markle to produce films, documentaries and series for Netflix". radiotimes.com. Retrieved 24 September 2020.
- ↑ "Prince Harry and Meghan Markle Just Signed a Huge Deal to Make Movies and TV Shows for Netflix". cosmopolitan.com. Retrieved 24 September 2020.
- ↑ "Saudi animation studio behind 'Masameer' signs five-year deal with Netflix". thenational.ae. Retrieved 23 September 2020.
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- ↑ "Netflix, Saudi Animation Studio Myrkott Sign 5-Year Deal for New Saudi-Focused Shows and Films". sustg.com. Retrieved 23 September 2020.
- ↑ "'The Office' Is Officially Leaving Netflix In 2021 — Here's How You Can Still Watch It". bustle.com. Retrieved 23 September 2020.
- ↑ "Netflix, Disney+, Hulu, Amazon Prime Video". Google Trends. Retrieved 19 March 2021.
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