Difference between revisions of "Timeline of Facebook"
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| 2015 onward, with major rollout in early 2016 || Facebook expands aggressively into live-streaming with the launch of [[w:Facebook Live|Facebook Live]]. | | 2015 onward, with major rollout in early 2016 || Facebook expands aggressively into live-streaming with the launch of [[w:Facebook Live|Facebook Live]]. | ||
| + | |- | ||
| + | | 2016 onward, picking up steam in 2017 || Facebook doubles down on its efforts to build a better global community, crack down on fake news, misleading ads, and bad actors, while helping people conect with broad and meaningful communities. It would also face a lot of criticism for not doing more to curb bad actors. | ||
|} | |} | ||
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==Full timeline== | ==Full timeline== | ||
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| 2006 || September 26 || Userbase || Facebook is open to everyone aged 13 and over, and with a valid [[w:email address|email address]].<ref name="welcome">{{cite news | first=Carolyn | last=Abram | url=http://blog.facebook.com/blog.php?post=2210227130|accessdate=2008-03-08|publisher=Facebook | title=Welcome to Facebook, everyone | date=2006-09-26}}</ref> | | 2006 || September 26 || Userbase || Facebook is open to everyone aged 13 and over, and with a valid [[w:email address|email address]].<ref name="welcome">{{cite news | first=Carolyn | last=Abram | url=http://blog.facebook.com/blog.php?post=2210227130|accessdate=2008-03-08|publisher=Facebook | title=Welcome to Facebook, everyone | date=2006-09-26}}</ref> | ||
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| − | |2007 || January 10 || Product || Facebook launches m.facebook.com and officially announces mobile support.<ref name="TechCrunchMobile">{{cite web |url=http://techcrunch.com/2007/01/10/facebook-goes-mobile/ |title=Facebook Goes Mobile |newspaper=Techcrunch.com |date= |author= |accessdate= January 9, 2016}}</ref> | + | | 2007 || January 10 || Product || Facebook launches m.facebook.com and officially announces mobile support.<ref name="TechCrunchMobile">{{cite web |url=http://techcrunch.com/2007/01/10/facebook-goes-mobile/ |title=Facebook Goes Mobile |newspaper=Techcrunch.com |date= |author= |accessdate= January 9, 2016}}</ref> |
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| 2007 || May 24 || Product ||Facebook announces [[w:Facebook Platform|Facebook Platform]] for developers to build applications on top of Facebook's social graph.<ref>{{Cite web|url=http://techcrunch.com/2007/05/24/facebook-launches-facebook-platform-they-are-the-anti-myspace/|title = Facebook Launches Facebook Platform; They are the Anti-MySpace|last = Arrington|first = Michael|date = May 24, 2007|accessdate = January 23, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://mashable.com/2007/05/20/facebook-f8/|publisher = ''[[w:Mashable|Mashable]]''|title = Major Facebook Announcement Thursday: Facebook Platform|date = May 20, 2007|accessdate = January 23, 2014|last = Cashmore|first = Pete}}</ref> | | 2007 || May 24 || Product ||Facebook announces [[w:Facebook Platform|Facebook Platform]] for developers to build applications on top of Facebook's social graph.<ref>{{Cite web|url=http://techcrunch.com/2007/05/24/facebook-launches-facebook-platform-they-are-the-anti-myspace/|title = Facebook Launches Facebook Platform; They are the Anti-MySpace|last = Arrington|first = Michael|date = May 24, 2007|accessdate = January 23, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url=http://mashable.com/2007/05/20/facebook-f8/|publisher = ''[[w:Mashable|Mashable]]''|title = Major Facebook Announcement Thursday: Facebook Platform|date = May 20, 2007|accessdate = January 23, 2014|last = Cashmore|first = Pete}}</ref> | ||
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| 2007 || October 24 || Funding || [[w:Microsoft|Microsoft]] announces that it will purchase a 1.6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion.<ref name="MSPR1">{{cite web |url=http://www.microsoft.com/Presspass/press/2007/oct07/10-24FacebookPR.mspx |title=Facebook and Microsoft Expand Strategic Alliance |accessdate=November 8, 2007 |publisher=[[w:Microsoft|Microsoft]] |date=October 24, 2007 }}</ref> | | 2007 || October 24 || Funding || [[w:Microsoft|Microsoft]] announces that it will purchase a 1.6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion.<ref name="MSPR1">{{cite web |url=http://www.microsoft.com/Presspass/press/2007/oct07/10-24FacebookPR.mspx |title=Facebook and Microsoft Expand Strategic Alliance |accessdate=November 8, 2007 |publisher=[[w:Microsoft|Microsoft]] |date=October 24, 2007 }}</ref> | ||
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| − | | 2007 || November 6 || Product (news feed) || Facebook launches [[w:Facebook Beacon|Facebook Beacon]] with 44 partner sites at the time of launch. Beacon is part of Facebook's advertisement system that sends data from external websites to Facebook, for the purpose of allowing targeted advertisements and allowing users to share their activities with their friends. Certain activities on partner sites are published to a user's News Feed.<ref>{{cite news | title=Leading Websites Offer Facebook Beacon for Social Distribution | date= 2007-11-06 | work = Facebook Press Room | url =https://www.facebook.com/press/releases.php?p=9166 | accessdate = 2007-12-03 | + | | 2007 || November 6 || Product (news feed) || Facebook launches [[w:Facebook Beacon|Facebook Beacon]] with 44 partner sites at the time of launch. Beacon is part of Facebook's advertisement system that sends data from external websites to Facebook, for the purpose of allowing targeted advertisements and allowing users to share their activities with their friends. Certain activities on partner sites are published to a user's News Feed.<ref>{{cite news | title=Leading Websites Offer Facebook Beacon for Social Distribution | date= 2007-11-06 | work = Facebook Press Room | url =https://www.facebook.com/press/releases.php?p=9166 | accessdate = 2007-12-03}}</ref> On the same day, Facebook launched Facebook Pages.<ref name="BizWeekPages">{{cite web |url=http://www.bloomberg.com/news/articles/2007-11-05/facebook-declares-new-era-for-advertising |title=Facebook Declares New Era for Advertising |newspaper=Bloomberg BusinessWeek |date= November 6, 2007 |author= |accessdate= January 9, 2016}}</ref> |
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|2007 || November 19 || Product || Facebook removes "is" from status updates, allowing users to adopt a more free-form version of status updates.<ref name="MashableIs">{{cite web |url=http://mashable.com/2007/11/19/facebook-status-updates/#yzQbfq27fgqV |title=Facebook Removing "is" from Status Updates |newspaper=Mashable.com |date= |author= |accessdate= January 9, 2016}}</ref> | |2007 || November 19 || Product || Facebook removes "is" from status updates, allowing users to adopt a more free-form version of status updates.<ref name="MashableIs">{{cite web |url=http://mashable.com/2007/11/19/facebook-status-updates/#yzQbfq27fgqV |title=Facebook Removing "is" from Status Updates |newspaper=Mashable.com |date= |author= |accessdate= January 9, 2016}}</ref> | ||
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| 2011 || February || Product || Facebook application and content aggregator [[w:Pixable|Pixable]] estimates that Facebook will host 100 billion photos by summer 2011.<ref>{{cite web|author=Sarah Kessler 122 |url=http://mashable.com/2011/02/14/facebook-photo-infographic/?asid=c228f21b |title=Facebook Photos By the Numbers [INFOGRAPHIC] |publisher=Mashable.com |date=2011-02-14 |accessdate=2012-02-09}}</ref> | | 2011 || February || Product || Facebook application and content aggregator [[w:Pixable|Pixable]] estimates that Facebook will host 100 billion photos by summer 2011.<ref>{{cite web|author=Sarah Kessler 122 |url=http://mashable.com/2011/02/14/facebook-photo-infographic/?asid=c228f21b |title=Facebook Photos By the Numbers [INFOGRAPHIC] |publisher=Mashable.com |date=2011-02-14 |accessdate=2012-02-09}}</ref> | ||
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| − | | 2011 || March 20 || Acquisitions || Facebook acquires Israeli mobile startup Snaptu, that had built its own stripped-down Facebook mobile application, for an estimated $60 – $70 Million.<ref>{{cite web|url = https://techcrunch.com/2011/03/20/facebook-reportedly-acquires-snaptu-for-an-estimated-60-70-million/|title = Confirmed: Facebook Acquires Snaptu (For An Estimated $60 – $70 Million)| last = Wauters|first = Robin|date = March 20, 2011|accessdate = July 10, 2017|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web | + | | 2011 || March 20 || Acquisitions || Facebook acquires Israeli mobile startup Snaptu, that had built its own stripped-down Facebook mobile application, for an estimated $60 – $70 Million.<ref>{{cite web|url = https://techcrunch.com/2011/03/20/facebook-reportedly-acquires-snaptu-for-an-estimated-60-70-million/|title = Confirmed: Facebook Acquires Snaptu (For An Estimated $60 – $70 Million)| last = Wauters|first = Robin|date = March 20, 2011|accessdate = July 10, 2017|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web |url = https://www.theguardian.com/technology/2011/mar/21/facebook-buys-snaptu|title = Facebook buys mobile startup Snaptu. Social networking site's latest acquisition enables people to use smartphone-like applications on simpler 'feature' phones|date = March 21, 2011|accessdate = July 10, 2017|publisher = ''[[w:The Guardian|The Guardian]]''}}</ref> The acquisition would lead to the launch of "Facebook for Every Phone" in July, and the launch of Facebook Lite in 2014. |
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| 2011 || June 28 || Competition || [[w:Google|Google]] launches [[w:Google+|Google+]], widely perceived as a competitor to Facebook. Commentators believe that Facebook's subsequent rapid release of new features and improvements may have in part been hastened due to competition from Google+.<ref>{{cite web|url=http://mashable.com/2011/06/28/google-plus/|title = Google Launches Google+ To Battle Facebook [PICS]|last = Parr|first = Ben|date = June 28, 2011|accessdate = January 23, 2014|publisher = [[w:Mashable|Mashable]]}}</ref><ref name=post-length-war/> | | 2011 || June 28 || Competition || [[w:Google|Google]] launches [[w:Google+|Google+]], widely perceived as a competitor to Facebook. Commentators believe that Facebook's subsequent rapid release of new features and improvements may have in part been hastened due to competition from Google+.<ref>{{cite web|url=http://mashable.com/2011/06/28/google-plus/|title = Google Launches Google+ To Battle Facebook [PICS]|last = Parr|first = Ben|date = June 28, 2011|accessdate = January 23, 2014|publisher = [[w:Mashable|Mashable]]}}</ref><ref name=post-length-war/> | ||
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| 2011 || July 6 || Product || Facebook partners with Skype to add video chat and updates its website interface to make messaging more seamless.<ref>{{Cite web|url=http://thenextweb.com/facebook/2011/07/06/facebook-announces-video-chat-with-skype-integration/|title = Facebook Announces Video Chat with Skype Integration|publisher = ''The Next Web''|date = July 6, 2011|accessdate = January 23, 2014|last = Boyd Moyers|first = Courtney}}</ref><ref>{{cite web|author=Warwick Ashford |url=http://www.computerweekly.com/Articles/2011/07/07/247205/Facebook-partners-with-Skype-to-add-video-calling-to-social-network.htm |title=Facebook partners with Skype to add video calling to social network infrastructure |publisher=Computerweekly.com |date=2011-07-07 |accessdate=2012-02-09}}</ref> | | 2011 || July 6 || Product || Facebook partners with Skype to add video chat and updates its website interface to make messaging more seamless.<ref>{{Cite web|url=http://thenextweb.com/facebook/2011/07/06/facebook-announces-video-chat-with-skype-integration/|title = Facebook Announces Video Chat with Skype Integration|publisher = ''The Next Web''|date = July 6, 2011|accessdate = January 23, 2014|last = Boyd Moyers|first = Courtney}}</ref><ref>{{cite web|author=Warwick Ashford |url=http://www.computerweekly.com/Articles/2011/07/07/247205/Facebook-partners-with-Skype-to-add-video-calling-to-social-network.htm |title=Facebook partners with Skype to add video calling to social network infrastructure |publisher=Computerweekly.com |date=2011-07-07 |accessdate=2012-02-09}}</ref> | ||
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| − | | 2011 || July 12 || Accessibility || Facebook launches "Facebook for Every Phone", a stripped-down version of the Facebook experience accessible on over 2,500 mobile phones across the globe.<ref>{{cite web|url = https://venturebeat.com/2011/07/12/facebook-for-every-phone-app-free-data/|title = New “Facebook for Every Phone” app aims to boost international usage|last = Cheredar|first = Tom|date = July 12, 2011|accessdate = July 9, 2017}}</ref><ref>{{cite web|url = http://www.businessinsider.com/facebook-for-every-phone-2011-7|title = The New Facebook App Now Supports 2,500 "Dumb" Phones|last = Love|first = Dylan|date = July 12, 2011|accessdate = July 10, 2017|publisher = ''[[w:Business Insider|Business Insider]]''}}</ref><ref>{{cite web|url = http://mashable.com/2011/07/12/facebook-for-every-phone/#zgDnPKg5_Oq4|title = Facebook for Every Phone App Launches for 2,500 Mobile Devices|last = Van Grove|first = Jennifer|date = July 12, 2011|accessdate July 10, 2017|publisher = ''[[w:Mashable|Mashable]]''}}</ref> The product is a successor to the mobile application developed by Snaptu, an Israeli startup that Facebook acquired in March.<ref>{{cite web|url = http://www.adweek.com/digital/facebook-for-every-phone/|title = New “Facebook for Every Phone” App Brings Photo Uploading and More to 2500 Different Feature Phones|last = Constine|first = Josh|date = July 12, 2011|accessdate = July 10, 2017|publisher = ''[[w:Adweek|Adweek]]''}}</ref> | + | | 2011 || July 12 || Accessibility || Facebook launches "Facebook for Every Phone", a stripped-down version of the Facebook experience accessible on over 2,500 mobile phones across the globe.<ref>{{cite web|url = https://venturebeat.com/2011/07/12/facebook-for-every-phone-app-free-data/|title = New “Facebook for Every Phone” app aims to boost international usage|last = Cheredar|first = Tom|date = July 12, 2011|accessdate = July 9, 2017}}</ref><ref>{{cite web|url = http://www.businessinsider.com/facebook-for-every-phone-2011-7|title = The New Facebook App Now Supports 2,500 "Dumb" Phones|last = Love|first = Dylan|date = July 12, 2011|accessdate = July 10, 2017|publisher = ''[[w:Business Insider|Business Insider]]''}}</ref><ref>{{cite web|url = http://mashable.com/2011/07/12/facebook-for-every-phone/#zgDnPKg5_Oq4|title = Facebook for Every Phone App Launches for 2,500 Mobile Devices|last = Van Grove|first = Jennifer|date = July 12, 2011|accessdate = July 10, 2017|publisher = ''[[w:Mashable|Mashable]]''}}</ref> The product is a successor to the mobile application developed by Snaptu, an Israeli startup that Facebook acquired in March.<ref>{{cite web|url = http://www.adweek.com/digital/facebook-for-every-phone/|title = New “Facebook for Every Phone” App Brings Photo Uploading and More to 2500 Different Feature Phones|last = Constine|first = Josh|date = July 12, 2011|accessdate = July 10, 2017|publisher = ''[[w:Adweek|Adweek]]''}}</ref> |
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| 2011 || August 9, then October 19 || Product || Facebook Messenger is launched for Android and IOS. October 19, 2011 update makes the app available to Blackberry os.<ref>{{cite news|url=https://www.facebook.com/notes/facebook/a-faster-way-to-message-on-mobile/10150249543542131|title=A Faster Way to Message on Mobile|publisher=Facebook|date=October 19, 2011}}</ref> | | 2011 || August 9, then October 19 || Product || Facebook Messenger is launched for Android and IOS. October 19, 2011 update makes the app available to Blackberry os.<ref>{{cite news|url=https://www.facebook.com/notes/facebook/a-faster-way-to-message-on-mobile/10150249543542131|title=A Faster Way to Message on Mobile|publisher=Facebook|date=October 19, 2011}}</ref> | ||
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| 2014 || October 23 || Product || Facebook launches pseudonymous app Rooms, where Facebook users can create and participate in forums on any topic and do not need to use their real names.<ref>{{cite web|url=http://techcrunch.com/2014/10/23/facebook-rooms/|title = Facebook Launches Pseudonymous App "Rooms" That Lets You Create Forums About Any Topic|last = Constine|first = Josh|date = October 23, 2014|accessdate = October 25, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> The forthcoming launch of the pap had been reported on October 7.<ref>{{cite web|url=http://bits.blogs.nytimes.com/2014/10/07/facebook-readies-app-allowing-anonymity/|title = Facebook Developing App That Allows Anonymity|last = Isaac|first = Mike|date = October 7, 2014|accessdate = October 25, 2014|publisher = ''[[w:New York Times|New York Times]]'' Bits Blog}}</ref><ref>{{cite web|url=http://techcrunch.com/2014/10/07/facebook-anonymous-app/|title = Facebook’s Potential Anonymity Project Could Be A Tough Sell|last = Etherington|first = Darrell|date = October 7, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> | | 2014 || October 23 || Product || Facebook launches pseudonymous app Rooms, where Facebook users can create and participate in forums on any topic and do not need to use their real names.<ref>{{cite web|url=http://techcrunch.com/2014/10/23/facebook-rooms/|title = Facebook Launches Pseudonymous App "Rooms" That Lets You Create Forums About Any Topic|last = Constine|first = Josh|date = October 23, 2014|accessdate = October 25, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> The forthcoming launch of the pap had been reported on October 7.<ref>{{cite web|url=http://bits.blogs.nytimes.com/2014/10/07/facebook-readies-app-allowing-anonymity/|title = Facebook Developing App That Allows Anonymity|last = Isaac|first = Mike|date = October 7, 2014|accessdate = October 25, 2014|publisher = ''[[w:New York Times|New York Times]]'' Bits Blog}}</ref><ref>{{cite web|url=http://techcrunch.com/2014/10/07/facebook-anonymous-app/|title = Facebook’s Potential Anonymity Project Could Be A Tough Sell|last = Etherington|first = Darrell|date = October 7, 2014|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> | ||
| + | |- | ||
| + | | 2014 || October 28 || Vision || In an earnings call for Q3 2014, Mark Zuckerberg outlines the 3-year, 5-year, and 10-year vision for Facebook. The 3-year focus is to grow usage of Facebook's products (the main Facebook, Messenger, Instagram, and WhatsApp). The 5-year focus is on taking these services to billions of users each. The 10-year focus is to spread Internet access using Internet.org and to launch virtual reality in a bigger way.<ref>{{cite web|url = https://seekingalpha.com/article/2607755-facebooks-fb-ceo-mark-zuckerberg-on-q3-2014-results-earnings-call-transcript|title = Facebook's (FB) CEO Mark Zuckerberg on Q3 2014 Results - Earnings Call Transcript|date = October 28, 2014|accessdate = July 10, 2017|publisher = ''[[w:Seeking Alpha|Seeking Alpha]]''}}</ref><ref>{{cite web|url = http://www.businessinsider.com/zuckerbergs-3-5-and-10-year-facebook-plan-2014-10|title = Mark Zuckerberg Just Revealed His Grand Vision For The Next 10 Years Of Facebook|last = Shontell|first = Alyssa|date = October 29, 2014|accessdate = July 10, 2017|publisher = ''[[w:Business Insider|Business Insider]]''}}</ref> | ||
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| 2014 || October 31 || Accessibility || Facebook creates a custom [[w:Tor (anonymity network)|Tor]] link, making it easier for people to access Facebook anonymously in locations where it is censored.<ref>{{cite web|url=http://gizmodo.com/facebook-just-created-a-custom-tor-link-and-thats-aweso-1653274659|title = Facebook Just Created a Custom Tor Link and That's Awesome|author = Adam Clark Estes|date = October 31, 2014|accessdate = November 1, 2014|publisher = ''[[w:Gizmodo|Gizmodo]]''}}</ref><ref>{{cite web|url=http://www.theregister.co.uk/2014/10/31/facebook_opens_door_for_tor/|title = Facebook lifts Tor ban, offers encrypted onion access point. Anonymized traffic now A-OK|last = Nichols|first = Shaun|date = October 31, 2014|accessdate = November 1, 2014|publisher = ''[[w:The Register|The Register]]''}}</ref><ref>{{cite web|url = https://www.theguardian.com/technology/2014/oct/31/facebook-anonymous-tor-users-onion|title = Facebook opens up to anonymous Tor users with .onion address. Warns of ‘evolutionary and flaky nature’ of experiment to ensure anonymous users aren’t wrongly identified as botnets|publisher = ''[[w:The Guardian|The Guardian]]''|date = October 31, 2014|accessdate = November 1, 2014}}</ref> | | 2014 || October 31 || Accessibility || Facebook creates a custom [[w:Tor (anonymity network)|Tor]] link, making it easier for people to access Facebook anonymously in locations where it is censored.<ref>{{cite web|url=http://gizmodo.com/facebook-just-created-a-custom-tor-link-and-thats-aweso-1653274659|title = Facebook Just Created a Custom Tor Link and That's Awesome|author = Adam Clark Estes|date = October 31, 2014|accessdate = November 1, 2014|publisher = ''[[w:Gizmodo|Gizmodo]]''}}</ref><ref>{{cite web|url=http://www.theregister.co.uk/2014/10/31/facebook_opens_door_for_tor/|title = Facebook lifts Tor ban, offers encrypted onion access point. Anonymized traffic now A-OK|last = Nichols|first = Shaun|date = October 31, 2014|accessdate = November 1, 2014|publisher = ''[[w:The Register|The Register]]''}}</ref><ref>{{cite web|url = https://www.theguardian.com/technology/2014/oct/31/facebook-anonymous-tor-users-onion|title = Facebook opens up to anonymous Tor users with .onion address. Warns of ‘evolutionary and flaky nature’ of experiment to ensure anonymous users aren’t wrongly identified as botnets|publisher = ''[[w:The Guardian|The Guardian]]''|date = October 31, 2014|accessdate = November 1, 2014}}</ref> | ||
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| 2015 || August || Product || On August 5, Facebook launches live-streaming, initially restricted only to celebrities.<ref>{{cite web|url = http://techcrunch.com/2015/08/05/facescope/|title = Facebook Launches “Live” Streaming Video Feature, But Only For Celebrities|last = Constine|first = Josh|date = August 5, 2015|accessdate = October 18, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> Subsequently, on August 12, it announces that the feature will be made available to journalists and those with verified profiles.<ref>{{cite web|url = http://techcrunch.com/2015/08/12/facebook-live-livestreaming/|title = Facebook Confirms Live Broadcasting Will Soon Open To Journalists And Verified Profiles|last = Constine|first = Josh|date = August 12, 2015|accessdate = October 18, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> | | 2015 || August || Product || On August 5, Facebook launches live-streaming, initially restricted only to celebrities.<ref>{{cite web|url = http://techcrunch.com/2015/08/05/facescope/|title = Facebook Launches “Live” Streaming Video Feature, But Only For Celebrities|last = Constine|first = Josh|date = August 5, 2015|accessdate = October 18, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> Subsequently, on August 12, it announces that the feature will be made available to journalists and those with verified profiles.<ref>{{cite web|url = http://techcrunch.com/2015/08/12/facebook-live-livestreaming/|title = Facebook Confirms Live Broadcasting Will Soon Open To Journalists And Verified Profiles|last = Constine|first = Josh|date = August 12, 2015|accessdate = October 18, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> | ||
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| − | | 2015 || August 26 || Product || Facebook begins rolling out a human- and AI-powered virtual assistant called "M". M is available through Facebook's Messenger app, and is capable of performing tasks on behalf of users, including placing restaurant reservations and booking travel.<ref>{{cite web |url=https://techcrunch.com/2015/08/26/facebook-is-adding-a-personal-assistant-called-m-to-your-messenger-app/ |date=August 26, 2015 |publisher=TechCrunch |title=Facebook Is Adding A Personal Assistant Called “M” To Your Messenger App |author=Josh Constine |accessdate=February 17, 2017}}</ref><ref>{{cite web |url=https://www.wired.com/2015/08/facebook-launches-m-new-kind-virtual-assistant/ |title=Facebook Launches M, Its Bold Answer to Siri and Cortana |publisher=WIRED |date=August 26, 2015 |author=Jessi Hempel |accessdate=February 17, 2017}}</ref> At launch, M is only available to a small group of testers, and in April 2016 Facebook would confirm that it could be years before M is broadly available.<ref>{{cite web |url=http://mashable.com/2016/04/18/facebook-m-not-ready-for-years/ |title=Facebook Messenger chief: It will be years before everyone has M |publisher=Mashable |date=2016 | + | | 2015 || August 26 || Product || Facebook begins rolling out a human- and AI-powered virtual assistant called "M". M is available through Facebook's Messenger app, and is capable of performing tasks on behalf of users, including placing restaurant reservations and booking travel.<ref>{{cite web |url=https://techcrunch.com/2015/08/26/facebook-is-adding-a-personal-assistant-called-m-to-your-messenger-app/ |date=August 26, 2015 |publisher=TechCrunch |title=Facebook Is Adding A Personal Assistant Called “M” To Your Messenger App |author=Josh Constine |accessdate=February 17, 2017}}</ref><ref>{{cite web |url=https://www.wired.com/2015/08/facebook-launches-m-new-kind-virtual-assistant/ |title=Facebook Launches M, Its Bold Answer to Siri and Cortana |publisher=WIRED |date=August 26, 2015 |author=Jessi Hempel |accessdate=February 17, 2017}}</ref> At launch, M is only available to a small group of testers, and in April 2016 Facebook would confirm that it could be years before M is broadly available.<ref>{{cite web |url=http://mashable.com/2016/04/18/facebook-m-not-ready-for-years/ |title=Facebook Messenger chief: It will be years before everyone has M |publisher=Mashable |date= April 18, 2016 |author=Karissa Bell |accessdate=February 17, 2017 |quote=Facebook began testing M in August; the service has been limited to a small group of early testers since then. Similar to products from startups like Magic and Operator, M is able to complete tasks like booking travel, ordering food and scheduling appointments.}}</ref> |
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| 2015 || August 27 || Userbase || Facebook announces that it has hit the milestone of 1 billion users accessing it on a single day.<ref>{{cite web|url = http://techcrunch.com/2015/08/27/facebook-hits-1-billion-users-in-a-single-day/|title = Facebook Hits New Peak Of 1 Billion Users On A Single Day|last = Matney|first = Lucas|date = August 27, 2015|accessdate = October 18, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> | | 2015 || August 27 || Userbase || Facebook announces that it has hit the milestone of 1 billion users accessing it on a single day.<ref>{{cite web|url = http://techcrunch.com/2015/08/27/facebook-hits-1-billion-users-in-a-single-day/|title = Facebook Hits New Peak Of 1 Billion Users On A Single Day|last = Matney|first = Lucas|date = August 27, 2015|accessdate = October 18, 2015|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> | ||
|- | |- | ||
| 2015 || October 27 || Accessibility || Facebook announces an initiative called 2G Tuesdays. With this initiative, Facebook engineers can opt in to access Facebook at [[w:2G|2G]] speeds for an hour every Tuesday (thus partly mimicking the experience of a nonnegligible fraction of Internet users in developing countries). The goal is to make Facebook engineers better understand the challenges of using Facebook with poor Internet speeds, and in turn help improve the Facebook experience for these users.<ref>{{cite web|url = http://www.theverge.com/2015/10/28/9625062/facebook-2g-tuesdays-slow-internet-developing-world|title = Facebook's '2G Tuesdays' simulate super slow internet in the developing world|last = McCormick|first = Rich|date = October 28, 2015|accessdate = January 1, 2017|publisher = ''[[w:The Verge|The Verge]]''}}</ref><ref>{{cite web|url = https://code.facebook.com/posts/1556407321275493/building-for-emerging-markets-the-story-behind-2g-tuesdays/|title = Building for emerging markets: The story behind 2G Tuesdays|last = Marra|first = Chris|date = October 27, 2015|accessdate = January 1, 2017|publisher = [[w:Facebook|Facebook]]}}</ref> | | 2015 || October 27 || Accessibility || Facebook announces an initiative called 2G Tuesdays. With this initiative, Facebook engineers can opt in to access Facebook at [[w:2G|2G]] speeds for an hour every Tuesday (thus partly mimicking the experience of a nonnegligible fraction of Internet users in developing countries). The goal is to make Facebook engineers better understand the challenges of using Facebook with poor Internet speeds, and in turn help improve the Facebook experience for these users.<ref>{{cite web|url = http://www.theverge.com/2015/10/28/9625062/facebook-2g-tuesdays-slow-internet-developing-world|title = Facebook's '2G Tuesdays' simulate super slow internet in the developing world|last = McCormick|first = Rich|date = October 28, 2015|accessdate = January 1, 2017|publisher = ''[[w:The Verge|The Verge]]''}}</ref><ref>{{cite web|url = https://code.facebook.com/posts/1556407321275493/building-for-emerging-markets-the-story-behind-2g-tuesdays/|title = Building for emerging markets: The story behind 2G Tuesdays|last = Marra|first = Chris|date = October 27, 2015|accessdate = January 1, 2017|publisher = [[w:Facebook|Facebook]]}}</ref> | ||
| + | |- | ||
| + | | 2015 || November 18 || Product (fundraising) || Facebook launches a new fundraising tool to help nonprofits raise money. The tool is initially in beta. Partners include {{w|Mercy Corps}}, {{W|National Multiple Sclerosis Society}}, and {{w|World Wildlife Fund}}.<ref>{{cite web|url = https://techcrunch.com/2015/11/18/facebook-launches-new-fundraising-tool-for-non-profits/|title = Facebook Launches New Fundraising Tool For Non-Profits|last = Dickey|first = Megan Rose|date = November 18, 2015|accessdate = July 18, 2017|publisher = ''TechCrunch''}}</ref> | ||
|- | |- | ||
| 2015 || December || Product || Facebook announces that it will add a feature for booking a ride through its messaging application. Users of Facebook Messenger in the U.S. will be able to summon an Uber car with a few taps.<ref>{{cite web|url = http://www.bloomberg.com/news/articles/2015-12-16/facebook-messenger-lets-you-book-an-uber|title = Facebook Messenger Lets You Book an Uber |last = Newcomer|first = Eric|date = December 16, 2015|accessdate = December 16, 2015|publisher = ''[[w:BloombergBusiness|BloombergBusiness]]''}}</ref> | | 2015 || December || Product || Facebook announces that it will add a feature for booking a ride through its messaging application. Users of Facebook Messenger in the U.S. will be able to summon an Uber car with a few taps.<ref>{{cite web|url = http://www.bloomberg.com/news/articles/2015-12-16/facebook-messenger-lets-you-book-an-uber|title = Facebook Messenger Lets You Book an Uber |last = Newcomer|first = Eric|date = December 16, 2015|accessdate = December 16, 2015|publisher = ''[[w:BloombergBusiness|BloombergBusiness]]''}}</ref> | ||
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| 2016 || June 29 || Product (news feed) || Facebook publishes its list of "News Feed Values" that will guide its decisions and algorithms for the news feed. A core value listed is that friends and family come first, and Facebook announces that it is increasing the circulation of content about friends and family relative to publisher content.<ref>{{cite web|url = http://newsroom.fb.com/news/2016/06/building-a-better-news-feed-for-you/|title = Building a Better News Feed for You|last = Mosseri|first = Adam|date = June 29, 2016|accessdate = August 6, 2016|publisher = Facebook}}</ref><ref>{{cite web|url = https://www.nytimes.com/2016/06/30/technology/facebook-to-change-news-feed-to-focus-on-friends-and-family.html|title = Facebook to Change News Feed to Focus on Friends and Family|last = Isaac|first = Mike|last2 = Ember|first2 = Sydney|date = June 29, 2016|accessdate = August 6, 2016|publisher = ''[[w:New York Times|New York Times]]''}}</ref><ref>{{cite web|url = https://techcrunch.com/2016/06/29/facebook-news-feed-change/|title = Facebook puts friends above publishers in “News Feed Values” and ranking change|last = Constine|first = Josh|date = June 29, 2016|accessdate = August 6, 2016|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> | | 2016 || June 29 || Product (news feed) || Facebook publishes its list of "News Feed Values" that will guide its decisions and algorithms for the news feed. A core value listed is that friends and family come first, and Facebook announces that it is increasing the circulation of content about friends and family relative to publisher content.<ref>{{cite web|url = http://newsroom.fb.com/news/2016/06/building-a-better-news-feed-for-you/|title = Building a Better News Feed for You|last = Mosseri|first = Adam|date = June 29, 2016|accessdate = August 6, 2016|publisher = Facebook}}</ref><ref>{{cite web|url = https://www.nytimes.com/2016/06/30/technology/facebook-to-change-news-feed-to-focus-on-friends-and-family.html|title = Facebook to Change News Feed to Focus on Friends and Family|last = Isaac|first = Mike|last2 = Ember|first2 = Sydney|date = June 29, 2016|accessdate = August 6, 2016|publisher = ''[[w:New York Times|New York Times]]''}}</ref><ref>{{cite web|url = https://techcrunch.com/2016/06/29/facebook-news-feed-change/|title = Facebook puts friends above publishers in “News Feed Values” and ranking change|last = Constine|first = Josh|date = June 29, 2016|accessdate = August 6, 2016|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref> | ||
| + | |- | ||
| + | | 2016 || June 30 || Product (fundraising) || Facebook adds the ability for anybody to do a fundraiser on behalf of a nonprofit.<ref>{{cite web|url = https://techcrunch.com/2016/06/30/facebook-now-lets-you-fundraise-on-behalf-of-non-profit-organizations/|title = Facebook now lets you fundraise on behalf of non-profit organizations|last = Dickey|first = Megan Rose|date = June 30, 2016|accessdate = July 18, 2017|publisher = ''TechCrunch''}}</ref> | ||
|- | |- | ||
| 2016 || August 4 || Product (news feed) || Facebook announces algorithm changes that penalize "clickbait" titles, based on a score assigned by a machine-learned model. The model is trained based on cases where users like a link, click it, and then immediately bounce and unlike pages. The algorithm is applied both at the web domain level and at the Facebook page level.<ref>{{cite web|url = https://www.nytimes.com/2016/08/05/technology/facebook-moves-to-push-clickbait-lower-in-the-news-feed.html?_r=0|title = Shocker! Facebook Changes Its Algorithm to Avoid ‘Clickbait’|last = Isaac|first = Mike|last2 = Ember|first2 = Sydney|date = August 4, 2016|accessdate = August 6, 2016|publisher = ''[[w:New York Times|New York Times]]''}}</ref><ref>{{cite web|url = https://techcrunch.com/2016/08/04/facebook-clickbait/|title = Facebook’s new anti-clickbait algorithm buries bogus headlines|last = Constine|first = Josh|date = August 4, 2016|accessdate = August 6, 2016|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = http://www.theatlantic.com/technology/archive/2016/08/famous-headlines-rewritten-to-comply-with-facebooks-new-policy/494603/|title = Famous Headlines, Rewritten For Facebook's New Clickbait Policy. You’ll never guess what happened when we tried to game the social platform’s algorithm. (What happened was we wrote a bunch of terrible headlines.)|last = LaFrance|first = Adrienne|last2 = Meyer|first2 = Robinson|date = August 4, 2016|accessdate = August 6, 2016|publisher = ''[[w:The Atlantic|The Atlantic]]''}}</ref> | | 2016 || August 4 || Product (news feed) || Facebook announces algorithm changes that penalize "clickbait" titles, based on a score assigned by a machine-learned model. The model is trained based on cases where users like a link, click it, and then immediately bounce and unlike pages. The algorithm is applied both at the web domain level and at the Facebook page level.<ref>{{cite web|url = https://www.nytimes.com/2016/08/05/technology/facebook-moves-to-push-clickbait-lower-in-the-news-feed.html?_r=0|title = Shocker! Facebook Changes Its Algorithm to Avoid ‘Clickbait’|last = Isaac|first = Mike|last2 = Ember|first2 = Sydney|date = August 4, 2016|accessdate = August 6, 2016|publisher = ''[[w:New York Times|New York Times]]''}}</ref><ref>{{cite web|url = https://techcrunch.com/2016/08/04/facebook-clickbait/|title = Facebook’s new anti-clickbait algorithm buries bogus headlines|last = Constine|first = Josh|date = August 4, 2016|accessdate = August 6, 2016|publisher = ''[[w:TechCrunch|TechCrunch]]''}}</ref><ref>{{cite web|url = http://www.theatlantic.com/technology/archive/2016/08/famous-headlines-rewritten-to-comply-with-facebooks-new-policy/494603/|title = Famous Headlines, Rewritten For Facebook's New Clickbait Policy. You’ll never guess what happened when we tried to game the social platform’s algorithm. (What happened was we wrote a bunch of terrible headlines.)|last = LaFrance|first = Adrienne|last2 = Meyer|first2 = Robinson|date = August 4, 2016|accessdate = August 6, 2016|publisher = ''[[w:The Atlantic|The Atlantic]]''}}</ref> | ||
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| 2016 || December 15 || Product (news feed) || Facebook announces a set of news feed updates to combat the problem of fake news and hoaxes. These include more streamlining for users reporting fake news, a partnership with signatory organizations to [[w:Poynter’s International Fact Checking Code of Principles|Poynter’s International Fact Checking Code of Principles]] to examine items reported as fake, learning from lower share rates for people who view the article that the item might be fake, and warnings to users when they share news that is disputed or possibly fake.<ref>{{cite web|url = http://newsroom.fb.com/news/2016/12/news-feed-fyi-addressing-hoaxes-and-fake-news/|title = News Feed FYI: Addressing Hoaxes and Fake News|last = Mosseri|first = Adam|publisher = [[w:Facebook|Facebook]]|date = December 15, 2016|accessdate = December 16, 2016}}</ref><ref>{{cite web|url = https://www.washingtonpost.com/news/the-switch/wp/2016/12/15/facebook-will-start-telling-you-when-a-story-may-be-fake/?utm_term=.ea8071700194|title = Facebook will start telling you when a story may be fake|last = Tsukayama|first = Hayley|publisher = ''[[w:Washington Post''|Washington Post'']]|date = December 15, 2016|accessdate = December 16, 2016}}</ref><ref>{{cite web|url = http://www.npr.org/sections/thetwo-way/2016/12/15/505728377/facebook-details-its-new-plan-to-combat-fake-news-stories|title = Facebook Details Its New Plan To Combat Fake News Stories|last = Chappell|first = Bill|date = December 15, 2016|accessdate = December 16, 2016|publisher = ''[[w:NPR|NPR]]''}}</ref><ref>{{cite web|url = https://www.nytimes.com/2016/12/15/technology/facebook-fake-news.html?_r=0|title = Facebook Mounts Effort to Limit Tide of Fake News|last = Isaac|first = Mike|publisher = ''[[w:New York Times|New York Times]]''|date = December 15, 2016|accessdate = December 16, 2016}}</ref> | | 2016 || December 15 || Product (news feed) || Facebook announces a set of news feed updates to combat the problem of fake news and hoaxes. These include more streamlining for users reporting fake news, a partnership with signatory organizations to [[w:Poynter’s International Fact Checking Code of Principles|Poynter’s International Fact Checking Code of Principles]] to examine items reported as fake, learning from lower share rates for people who view the article that the item might be fake, and warnings to users when they share news that is disputed or possibly fake.<ref>{{cite web|url = http://newsroom.fb.com/news/2016/12/news-feed-fyi-addressing-hoaxes-and-fake-news/|title = News Feed FYI: Addressing Hoaxes and Fake News|last = Mosseri|first = Adam|publisher = [[w:Facebook|Facebook]]|date = December 15, 2016|accessdate = December 16, 2016}}</ref><ref>{{cite web|url = https://www.washingtonpost.com/news/the-switch/wp/2016/12/15/facebook-will-start-telling-you-when-a-story-may-be-fake/?utm_term=.ea8071700194|title = Facebook will start telling you when a story may be fake|last = Tsukayama|first = Hayley|publisher = ''[[w:Washington Post''|Washington Post'']]|date = December 15, 2016|accessdate = December 16, 2016}}</ref><ref>{{cite web|url = http://www.npr.org/sections/thetwo-way/2016/12/15/505728377/facebook-details-its-new-plan-to-combat-fake-news-stories|title = Facebook Details Its New Plan To Combat Fake News Stories|last = Chappell|first = Bill|date = December 15, 2016|accessdate = December 16, 2016|publisher = ''[[w:NPR|NPR]]''}}</ref><ref>{{cite web|url = https://www.nytimes.com/2016/12/15/technology/facebook-fake-news.html?_r=0|title = Facebook Mounts Effort to Limit Tide of Fake News|last = Isaac|first = Mike|publisher = ''[[w:New York Times|New York Times]]''|date = December 15, 2016|accessdate = December 16, 2016}}</ref> | ||
| + | |- | ||
| + | | 2017 || January 11 || Outreach || Facebook introduces the Facebook Journalism Project, an effort to bolster its relationship with media and news organizations and journalists.<ref>{{cite web|url = https://media.fb.com/2017/01/11/facebook-journalism-project/|title = Introducing: The Facebook Journalism Project|last = Simo|first = Fidji|date = January 11, 2017|accessdate = July 19, 2017}}</ref><ref>{{cite web|url = http://www.adweek.com/digital/facebook-journalism-project/|title = Facebook Journalism Project: A Complete Guide. Facebook’s efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday’s introduction of the Facebook Journalism Project.|date = January 11, 2017|accessdate = July 19, 2017|publisher = Adweek|last = Cohen|first = David}}</ref> | ||
|- | |- | ||
| 2017 || end of January || Product || Facebook begins integrating the Messenger interface into the messages inbox, replacing the old inbox interface. This change makes the Facebook messages inbox interface similar to that seen on messenger.com.<ref>{{cite web |url=http://tech.firstpost.com/news-analysis/facebook-is-integrating-messenger-platform-to-replace-inbox-on-desktop-358338.html |title=Facebook is integrating messenger platform to replace inbox on desktop |publisher=Tech2 |date=January 19, 2017 |accessdate=February 16, 2017}}</ref> | | 2017 || end of January || Product || Facebook begins integrating the Messenger interface into the messages inbox, replacing the old inbox interface. This change makes the Facebook messages inbox interface similar to that seen on messenger.com.<ref>{{cite web |url=http://tech.firstpost.com/news-analysis/facebook-is-integrating-messenger-platform-to-replace-inbox-on-desktop-358338.html |title=Facebook is integrating messenger platform to replace inbox on desktop |publisher=Tech2 |date=January 19, 2017 |accessdate=February 16, 2017}}</ref> | ||
|- | |- | ||
| 2017 || February 15 || Product || In the United States and Canada, Facebook launches a feature to search for jobs. The feature allows businesses to post job openings through the status update composer, and allows users to apply to those job postings.<ref>{{cite web |url=https://www.facebook.com/business/news/take-the-work-out-of-hiring |title=Take the Work Out of Hiring |publisher=Facebook for Business |accessdate=February 18, 2017 |date=February 15, 2017}}</ref><ref>{{cite web |url=https://time.com/money/4674436/facebook-new-jobs/ |title=How to Use Facebook's New Job Search Feature |accessdate=February 18, 2017 |website=Money |publisher=Time |author=Kristen Bahler |date=February 17, 2017}}</ref><ref>{{cite web |url=http://www.geekwire.com/2017/facebook-takes-linkedin-new-job-postings-feature/ |title=Facebook takes on LinkedIn with new job postings feature |publisher=GeekWire |date=February 16, 2017 |accessdate=February 18, 2017 |author=Jillian Stampher}}</ref><ref>{{cite web |url=https://techcrunch.com/2017/02/15/facebook-jobs/ |date=February 15, 2017 |publisher=TechCrunch |title=Facebook’s new job opening posts poach business from LinkedIn |author=Josh Constine |accessdate=February 18, 2017}}</ref> | | 2017 || February 15 || Product || In the United States and Canada, Facebook launches a feature to search for jobs. The feature allows businesses to post job openings through the status update composer, and allows users to apply to those job postings.<ref>{{cite web |url=https://www.facebook.com/business/news/take-the-work-out-of-hiring |title=Take the Work Out of Hiring |publisher=Facebook for Business |accessdate=February 18, 2017 |date=February 15, 2017}}</ref><ref>{{cite web |url=https://time.com/money/4674436/facebook-new-jobs/ |title=How to Use Facebook's New Job Search Feature |accessdate=February 18, 2017 |website=Money |publisher=Time |author=Kristen Bahler |date=February 17, 2017}}</ref><ref>{{cite web |url=http://www.geekwire.com/2017/facebook-takes-linkedin-new-job-postings-feature/ |title=Facebook takes on LinkedIn with new job postings feature |publisher=GeekWire |date=February 16, 2017 |accessdate=February 18, 2017 |author=Jillian Stampher}}</ref><ref>{{cite web |url=https://techcrunch.com/2017/02/15/facebook-jobs/ |date=February 15, 2017 |publisher=TechCrunch |title=Facebook’s new job opening posts poach business from LinkedIn |author=Josh Constine |accessdate=February 18, 2017}}</ref> | ||
| + | |- | ||
| + | | 2017 || February 16 || || Mark Zuckerberg (Facebook's principal founder and CEO) pens a long note on his personal Facebook titled "Building Global Community" that talks about supportive, safe, informed, civically-engaged, and inclusive community.<ref>{{Cite web|url = https://www.facebook.com/notes/mark-zuckerberg/building-global-community/10154544292806634/|title = Building Global Community|last = Zuckerberg|first = Mark|publisher = Facebook|date = February 16, 2017|accessdate = April 28, 2018}}</ref> The note receives widespread discussion, including comparisons with a political manifesto.<ref>{{cite web|url = https://www.theguardian.com/technology/shortcuts/2017/feb/17/facebook-manifesto-mark-zuckerberg-letter-world-politics|title = The Facebook manifesto: Mark Zuckerberg's letter to the world looks a lot like politics. The social media tycoon’s 5,700-word post about the ‘global community’ stokes rumours that another billionaire businessman is planning to run for president|date = February 17, 2017|accessdate = April 28, 2018|publisher = ''The Guardian''}}</ref><ref>{{cite web|url = https://www.theguardian.com/technology/ng-interactive/2017/feb/17/mark-zuckerberg-facebook-letter-annotated-what-he-said-what-he-didnt|title = Mark Zuckerberg's letter annotated: what he said and what he didn't. Alex Hern analyses the Facebook founder’s 5,700-word mission statement on the goals of Facebook and highlights what he really meant and what he left out|last = Hern|first = Alex|date = February 17, 2017|accessdate = April 28, 2018|publisher = ''The Guardian''}}</ref> | ||
|- | |- | ||
| 2017 || March 23 || Product (messaging) || Facebook adds reactions and mentions inside Messenger (both the app and the web experience).<ref>{{cite web|url = https://thenextweb.com/facebook/2017/03/23/facebook-adds-mentions-reactions-group-chats-messenger/|title = Facebook adds Mentions and Reactions to group chats on Messenger|last= Lopezz|first = Napier|date = March 23, 2017|accessdate = March 24, 2017|publisher = ''The Next Web''}}</ref> | | 2017 || March 23 || Product (messaging) || Facebook adds reactions and mentions inside Messenger (both the app and the web experience).<ref>{{cite web|url = https://thenextweb.com/facebook/2017/03/23/facebook-adds-mentions-reactions-group-chats-messenger/|title = Facebook adds Mentions and Reactions to group chats on Messenger|last= Lopezz|first = Napier|date = March 23, 2017|accessdate = March 24, 2017|publisher = ''The Next Web''}}</ref> | ||
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| 2017 || May 21 || Controversy || ''[[w:The Guardian|The Guardian]]'' publishes ''The Facebook Files'', leaked Facebook documents detailing Facebook's moderation policies for graphic depictions of sex and violence as well as racist, sexist, and hate speech.<ref>{{cite web|url = https://www.theguardian.com/news/series/facebook-files|title = Facebook Files|publisher = ''[[w:The Guardian|The Guardian]]''|date = May 21, 2017|accessdate = May 23, 2017}}</ref><ref>{{cite web|url = http://www.reuters.com/article/us-facebook-moderation-idUSKBN18I04A|title = Facebook leaked documents show types of content it allows: Guardian|date = May 22, 2017|accessdate = May 23, 2017|publisher = ''[[w:Reuters|Reuters]]''}}</ref> The revelations lead to public discussion of the specifics of Facebook's policies, as well as calls on Facebook to be more transparent.<ref>{{cite web|url = https://www.theverge.com/2017/5/21/15672242/facebook-files-moderation-guidelines-graphic-content-online|title = Leaked moderation guidelines reveal how Facebook approaches handling graphic content. As Facebook grows, it will need to continually scale up its efforts to address graphic content.|last = Liptak|first = Andrew|date = May 21, 2017|accessdate = May 23, 2017|publisher = ''[[w:The Verge|The Verge]]''}}</ref><ref>{{cite web|url = http://www.refinery29.com/2017/05/155609/guardian-facebook-files-community-hypocrisy|title = Leaked Facebook Documents Reveal Disturbing Inconsistencies In How The Site Handles Sensitive Issues|last = Buxton|first = Madeline|date = May 22, 2017|accessdate = May 23, 2017|publisher = ''[[w:Refinery29|Refinery29]]''}}</ref><ref>{{cite web|url = https://www.forbes.com/sites/kalevleetaru/2017/05/22/what-the-leaked-facebook-rulebook-tells-us-about-why-it-isnt-combatting-online-violence/#4848594c5f99|title = What The Leaked Facebook Rulebook Tells Us About Why It Isn't Combatting Online Violence|last = Leetaru|first = Kalev|date = May 22, 2017|accessdate = May 23, 2017|publisher = ''[[w:Forbes|Forbes]]''}}</ref><ref>{{cite web|url = http://theconversation.com/after-the-facebook-files-the-social-media-giant-must-be-more-transparent-78093|title = After the ‘Facebook Files’, the social media giant must be more transparent|publisher = ''The Conversation''|date = May 22, 2017|accessdate = May 23, 2017}}</ref> | | 2017 || May 21 || Controversy || ''[[w:The Guardian|The Guardian]]'' publishes ''The Facebook Files'', leaked Facebook documents detailing Facebook's moderation policies for graphic depictions of sex and violence as well as racist, sexist, and hate speech.<ref>{{cite web|url = https://www.theguardian.com/news/series/facebook-files|title = Facebook Files|publisher = ''[[w:The Guardian|The Guardian]]''|date = May 21, 2017|accessdate = May 23, 2017}}</ref><ref>{{cite web|url = http://www.reuters.com/article/us-facebook-moderation-idUSKBN18I04A|title = Facebook leaked documents show types of content it allows: Guardian|date = May 22, 2017|accessdate = May 23, 2017|publisher = ''[[w:Reuters|Reuters]]''}}</ref> The revelations lead to public discussion of the specifics of Facebook's policies, as well as calls on Facebook to be more transparent.<ref>{{cite web|url = https://www.theverge.com/2017/5/21/15672242/facebook-files-moderation-guidelines-graphic-content-online|title = Leaked moderation guidelines reveal how Facebook approaches handling graphic content. As Facebook grows, it will need to continually scale up its efforts to address graphic content.|last = Liptak|first = Andrew|date = May 21, 2017|accessdate = May 23, 2017|publisher = ''[[w:The Verge|The Verge]]''}}</ref><ref>{{cite web|url = http://www.refinery29.com/2017/05/155609/guardian-facebook-files-community-hypocrisy|title = Leaked Facebook Documents Reveal Disturbing Inconsistencies In How The Site Handles Sensitive Issues|last = Buxton|first = Madeline|date = May 22, 2017|accessdate = May 23, 2017|publisher = ''[[w:Refinery29|Refinery29]]''}}</ref><ref>{{cite web|url = https://www.forbes.com/sites/kalevleetaru/2017/05/22/what-the-leaked-facebook-rulebook-tells-us-about-why-it-isnt-combatting-online-violence/#4848594c5f99|title = What The Leaked Facebook Rulebook Tells Us About Why It Isn't Combatting Online Violence|last = Leetaru|first = Kalev|date = May 22, 2017|accessdate = May 23, 2017|publisher = ''[[w:Forbes|Forbes]]''}}</ref><ref>{{cite web|url = http://theconversation.com/after-the-facebook-files-the-social-media-giant-must-be-more-transparent-78093|title = After the ‘Facebook Files’, the social media giant must be more transparent|publisher = ''The Conversation''|date = May 22, 2017|accessdate = May 23, 2017}}</ref> | ||
|- | |- | ||
| − | | 2017 || | + | | 2017 || March 30, May 24 || Product (fundraising) || Facebook Fundraising is launched. On March 30, the fundraising tools are introduced in beta.<ref>{{cite web|url = https://techcrunch.com/2017/03/30/facebook-introduces-personal-fundraising-tools-donate-buttons-in-facebook-live/|title = Facebook introduces personal fundraising tools, donate buttons in Facebook Live for Pages|last = Perez|first = Sarah|date = March 30, 2017|accessdate = July 18, 2017|publisher = ''TechCrunch''}}</ref><ref>{{cite web|url = http://mashable.com/2017/03/30/facebook-personal-fundraisers/ |title = Facebook's fundraisers now help you raise money for yourself and friends|last = Petronzio|first = Matt|date = March 30, 2017|accessdate = July 18, 2017|publisher = ''TechCrunch''}}</ref><ref>{{Cite web|url = http://www.cnbc.com/2017/03/30/facebook-gofundme-feature-to-accept-donations-personal-fundraiser.html|title = Facebook moves into crowdfunding for emergencies|last = Balakrishnan|first = Anita|date = March 30, 2017|accessdate = July 18, 2017|publisher = CNBC}}</ref> On May 24, the product exits beta and is available in the United States for all users over 18 years of age.<ref>{{cite web|url = https://techcrunch.com/2017/05/24/facebooks-personal-fundraisers-exit-beta-now-support-raising-money-for-sports-teams-communities/|title = Facebook’s personal fundraisers exit beta, now support raising money for sports teams & communities|last = Perez|first = Sarah|date = May 24, 2017|accessdate = July 18, 2017|publisher = ''TechCrunch''}}</ref><ref>{{cite web|url = https://newsroom.fb.com/news/2017/05/expanding-facebook-fundraisers-to-more-people-and-causes/|title = Expanding Facebook Fundraisers to More People and Causes|last = Gleit|first = Naomi|date = May 24, 2017|accessdate = July 18, 2017|publisher = Facebook}}</ref> |
| − | + | |- | |
| + | | 2017 || June 27 || Userbase || Facebook reaches 2 billion monthly active users.<ref>{{cite web|url = https://newsroom.fb.com/news/2017/06/two-billion-people-coming-together-on-facebook/|title = Two Billion People Coming Together on Facebook |last = Nowak|first = Mike|last2 = Spiller|first2 = Guillermo|date = June 27, 2017|accessdate = July 10, 2017}}</ref><ref>{{cite web|url = https://techcrunch.com/2017/06/27/facebook-2-billion-users/|title = Facebook now has 2 billion monthly users… and responsibility|date = June 27, 2017|accessdate = July 10, 2017|publisher = ''[[w:TechCrunch|TechCrunch]]''|last = Constine|first = Josh}}</ref><ref>{{Cite web|title = Facebook now has 2 billion monthly users… and responsibility|url = https://www.forbes.com/sites/kathleenchaykowski/2017/06/27/facebook-officially-hits-2-billion-users/|last = Chaykowski|first = Kathleen|date = June 27, 2017|accessdate = July 10, 2017|publisher = ''[[w:Forbes|Forbes]]''}}</ref><ref>{{cite web|url = https://www.washingtonpost.com/news/wonk/wp/2017/06/30/if-facebook-were-a-religion-it-would-be-the-second-largest-in-the-world/|title = If Facebook were a religion, it would be the second largest in the world|last = Ingraham|first = Christopher|date = June 30, 2017|accessdate = July 10, 2017|publisher = ''[[w:Washington Post|Washington Post]]''}}</ref><ref>{{cite web|url = http://time.com/4835243/facebook-2-billion-monthly-active-users/|title = More Than 2 Billion People Now Use Facebook Each Month|last = Trautwein|first = Catherine|date = June 27, 2017|accessdate = July 10, 2017|publisher = ''Time''}}</ref> | ||
| + | |- | ||
| + | | 2017 || {{dts|August 18}} || || Facebook Messenger rolls out rich text formatting, with support for bold, italics, inline code, and strike-through.<ref>{{cite web |url=https://blog.praveen.science/facebooks-messenger-com-rolls-out-formatted-messages-slowwwwly/ |publisher=My Adventures |title=Facebook's Messenger.com rolls out formatted messages slowwwwly! |author=Praveen Kumar Purushothaman |date=August 18, 2017 |accessdate=September 17, 2017}}</ref> In addition, {{w|LaTeX}} math expressions are implemented through {{w|KaTeX}}.<ref>{{cite web |url=https://www.reddit.com/r/math/comments/6ug91z/facebook_messenger_now_renders_basic_latex/ |publisher=reddit |title=Facebook Messenger now renders basic LaTex • r/math |date=August 18, 2017 |accessdate=September 17, 2017}}</ref><ref>{{cite web |url=https://www.quora.com/Is-it-possible-to-write-LaTeX-on-Facebook/answer/Isaac-Browne-1 |title=Isaac Browne's answer to Is it possible to write LaTeX on Facebook? |date=August 19, 2017 |author=Isaac Browne |accessdate=September 17, 2017 |publisher=[[wikipedia:Quora|Quora]]}}</ref><ref>{{cite web |url=https://www.facebook.com/badness10000/photos/a.399738343743913.1073741828.399617703755977/455199464864467/?type=3&theater |title=Latex Memes For Well Typeset Teens - Posts |accessdate=September 17, 2017 |date=August 21, 2017}}</ref> | ||
| + | |- | ||
| + | | 2017 || {{dts|September 7}} || Userbase/controversy || Facebook blocks 470 fake accounts after claiming them to be linked to {{w|Russia}}’s {{w|Internet Research Agency}}, which is suspect to have bought thousands of ads during the United States presidential campaign.<ref>{{cite web|title=Facebook Blocks 470 Fake Accounts Linked to Russian 'Troll Factory'|url=https://themoscowtimes.com/news/facebook-blocks-470-fake-accounts-linked-to-russian-troll-factory-58874|website=themoscowtimes.com|accessdate=2 April 2018}}</ref> The company claims having discovered a Russian-funded campaign to promote divisive social and political messages on its network.<ref>{{cite web|title=Facebook uncovers 'Russian-funded' misinformation campaign|url=http://www.bbc.com/news/technology-41182519|website=bbc.com|accessdate=2 April 2018}}</ref> | ||
| + | |- | ||
| + | | 2017 || {{dts|September 27}} || Controversy || United States president {{w|Donald Trump}} declares on {{w|Twitter}} that {{w|Facebook}} was always "anti-Trump". However, the claim wouldn't have sequel in the stock market, with Facebook’s share price on the rise.<ref>{{cite web|title=Trump calls Facebook ‘anti-Trump’ so it goes soft on him|url=https://techcrunch.com/2017/09/27/the-trump-card/|website=techcrunch.com|accessdate=2 April 2018}}</ref> | ||
| + | |- | ||
| + | | 2017 || {{dts|October 11}} || Outage || Facebook and {{w|Instagram}} experience widespread {{w|outage}} impacting a large number of users' ability to access the services across the world, with the areas experiencing the most problems appearing to be the [[w:west coast|West]] and {{w|East Coast}}s of {{w|North America}}, and various parts of {{w|Europe}}, with parts of {{w|South America}} and {{w|Southeast Asia}} getting errors as well.<ref>{{cite web|title=Facebook and Instagram experience outages|url=http://money.cnn.com/2017/10/11/technology/business/facebook-instagram-outages/index.html|website=money.cnn.com|accessdate=2 April 2018}}</ref><ref>{{cite web|title=Facebook and Instagram services restored after major global disruption|url=https://www.theguardian.com/technology/2017/oct/11/facebook-and-instagram-out-of-action-for-users-around-world|website=theguardian.com|accessdate=2 April 2018}}</ref><ref>{{cite web|title=Facebook and Instagram are down in parts of the US and Europe|url=https://www.theverge.com/2017/10/11/16459256/facebook-instagram-down-outage-not-working|website=theverge.com|accessdate=2 April 2018}}</ref> | ||
| + | |- | ||
| + | | 2017 || {{dts|October 31}} || Staff || Under intensifying pressure from legislators and consumers to clean up its site, Facebook pledges to double its 10,000-person safety and security staff by end of 2018.<ref>{{cite web|title=Facebook pledges to double its 10,000-person safety and security staff by end of 2018|url=https://www.cnbc.com/2017/10/31/facebook-senate-testimony-doubling-security-group-to-20000-in-2018.html|website=cnbc.com|accessdate=2 April 2018}}</ref> | ||
| + | |- | ||
| + | | 2017 || {{dts|November 8 }} || Program launch || In an effort to combat {{w|revenge porn}}, Facebook encourages users in {{w|Australia}} to submit their nude photos to a pilot project designed to prevent intimate images from being shared without consent. Adults who have shared nude or sexually explicit photos with someone online, and who are worried about unauthorised distribution, under the program can securely send the photos to themselves via Messenger, a process that allows Facebook to "hash" them, creating an identifier which would block any further distribution on Facebook, Instagram and Messenger as a pre-emptive strike against revenge porn, a common method of abuse and exploitation online.<ref>{{cite web|title=Facebook urges users to send nude pics to combat 'revenge porn' Read more at https://www.channelnewsasia.com/news/asiapacific/facebook-urges-users-to-send-nude-pics-to-combat-revenge-porn-9390568|url=https://www.channelnewsasia.com/news/asiapacific/facebook-urges-users-to-send-nude-pics-to-combat-revenge-porn-9390568|website=channelnewsasia.com|accessdate=2 April 2018}}</ref><ref>{{cite web|title=How Facebook Plans to Use Your Nude Photos to Combat Revenge Porn|url=https://www.inc.com/emily-canal/facebook-wants-nude-photos-to-combat-revenge-porn.html|website=inc.com|accessdate=3 April 2018}}</ref><ref>{{cite web|title=Facebook explains how it’ll review nude photos to stop revenge porn|url=https://www.theverge.com/2017/11/9/16630900/facebook-revenge-porn-defense-details|website=theverge.com|accessdate=3 April 2018}}</ref> | ||
| + | |- | ||
| + | | 2017 || {{dts|November 16}} || Product || In an effort to combat fake news and promote authentic, fact-based journalism, Facebook launches Trust Indicators, a tool to help users determine how each particular publication works. The measure is also taken by {{w|Google}} and {{w|Twitter}}.<ref>{{cite web|title=Facebook adds trust indicators to news articles in an effort to identify real journalism|url=https://www.theverge.com/2017/11/16/16658538/facebook-trust-indicators-fake-news-trust-project|website=theverge.com|accessdate=3 April 2018}}</ref><ref>{{cite web|title=Facebook Trust Indicators tool hoists red flags to help you spot fake news|url=https://www.digitaltrends.com/social-media/facebook-trust-indicators-fight-fake-news/|website=digitaltrends.com|accessdate=3 April 2018}}</ref><ref>{{cite web|title=Facebook, Google, Twitter to fight fake news with 'trust indicators'|url=http://money.cnn.com/2017/11/16/technology/tech-trust-indicators/index.html|website=money.cnn.com|accessdate=3 April 2018}}</ref><ref>{{cite web|title=Facebook, Google and others join The Trust Project, an effort to increase transparency around online news|url=https://techcrunch.com/2017/11/16/facebook-google-and-others-join-the-trust-project-an-effort-to-increase-transparency-around-online-news/|website=techcrunch.com|accessdate=3 April 2018}}</ref> | ||
| + | |- | ||
| + | | 2017 || {{dts|November 16}} || Product || After live videos having skyrocketed on Facebook in the last months, the social network launches Facebook Creator, an app for mobile video posts offering influencers Live Creative Kit for adding intros and outros to broadcasts, a unified inbox of Facebook and {{w|Instagram}} comments plus [[w:Facebook Messenger|Messenger]] chats, cross-posting to {{w|Twitter}} and expansive analytics.<ref>{{cite web|title=Facebook made an app just for video creators|url=https://www.theverge.com/2017/11/16/16667030/facebook-creator-app-announced-launches|website=theverge.com|accessdate=3 April 2018}}</ref><ref>{{cite web|title=Facebook is trying to snare more YouTube posters with a new app for mobile video posts|url=https://www.cnbc.com/2017/11/16/facebook-launches-facebook-creator-app.html|website=cnbc.com|accessdate=3 April 2018}}</ref><ref>{{cite web|title=Creators on Facebook Get Their Own Stand-Alone App and Website|url=http://www.adweek.com/digital/facebook-creator-app/|website=adweek.com|accessdate=3 April 2018}}</ref><ref>{{cite web|title=Facebook launches Creator app for influencers to build video communities|url=https://techcrunch.com/2017/11/16/facebook-creator-app/|website=techcrunch.com|accessdate=3 April 2018}}</ref> | ||
| + | |- | ||
| + | | 2017 || {{dts|December 3}} || Staff || Facebook opens new office in {{w|London}}, expecting to hire 800 new staff. Interiorly designed by {{w|Frank Gehry}}, the office would be Facebook's biggest engineering hub outside the United States.<ref>{{cite web|title=Facebook creates 800 jobs as it opens new London office|url=http://www.bbc.com/news/business-42213942|website=bbc.com|accessdate=3 April 2018}}</ref><ref>{{cite web|title=Facebook's new London office brings 800 jobs to the capital|url=https://www.theguardian.com/technology/2017/dec/04/facebooks-new-london-office-brings-800-jobs-to-the-capital|website=theguardian.com|accessdate=3 April 2018}}</ref><ref>{{cite web|title=Facebook to Hire 800 New Workers in London|url=https://www.bloomberg.com/news/articles/2017-12-04/facebook-to-increase-its-u-k-workforce-by-almost-50|website=bloomberg.com|accessdate=3 April 2018}}</ref> | ||
| + | |- | ||
| + | | 2017 || {{dts|December 4}} || Product || Facebook launches Messenger Kids, a version of [[w:facebook messenger|Messenger]] for children from ages six to 12. The app does not require a Facebook account (illegal for this range of age). Rather, parents are able to manage a child’s Messenger Kids app from their Facebook account, controlling which friends and family members the child is able to contact.<ref>{{cite web|title=FACEBOOK FOR 6-YEAR-OLDS? WELCOME TO MESSENGER KIDS|url=https://www.wired.com/story/facebook-for-6-year-olds-welcome-to-messenger-kids/|website=wired.com|accessdate=3 April 2018}}</ref><ref>{{cite web|title=Facebook launches a version of Messenger for young children|url=https://www.theverge.com/2017/12/4/16725494/facebook-messenger-kids-app-launch-ios-iphone-preview|website=theverge.com|accessdate=3 April 2018}}</ref><ref>{{cite web|title=Facebook has a new app for kids that lets you control who they chat with — here's how it works|url=https://www.cnbc.com/2017/12/04/facebook-messenger-kids-how-to-use-it.html|website=cnbc.com|accessdate=3 April 2018}}</ref> | ||
| + | |- | ||
| + | | 2018 || {{dts|January 11}} || Acquisition || Facebook acquires personalized image search engine Dreambit.<ref>{{cite web|title=Dreambit|url=https://www.crunchbase.com/organization/dreambit#section-overview|website=crunchbase.com|accessdate=3 April 2018}}</ref> | ||
| + | |- | ||
| + | | 2018 || {{dts|January 25}} || Controversy || Facebook admits to the {{w|United States Senate}} that its software, in some cases, recommended content produced by Russian propaganda operatives around the time of the {{w|2016 United States presidential election}}; stating however that it has found insignificant overlap between Russian-produced content and pages created by the Trump's election campaign.<ref>{{cite web|title=Facebook admits to the Senate that it recommended Russian propaganda to some users|url=https://www.cnbc.com/2018/01/25/facebook-tells-senate-its-software-recommended-russian-propaganda.html|website=cnbc.com|accessdate=3 April 2018}}</ref><ref>{{cite web|title=Facebook Says It Found an 'Insignificant' Overlap Between Russia Ads and President Trump's Campaign|url=http://fortune.com/2018/01/25/facebook-trump-russia-ads-overlap/|website=fortune.com|accessdate=3 April 2018}}</ref><ref>{{cite web|title=Facebook: Russian trolls created 129 event posts during 2016 election|url=https://www.engadget.com/2018/01/26/facebook-russian-trolls-created-129-event-posts-during-2016-ele/|website=engadget.com|accessdate=3 April 2018}}</ref> | ||
| + | |- | ||
| + | | 2017 || {{dts|December 19}} || Product || In an affort to prevent people from impersonating others, Facebook expands its use of facial recognition technology by introducing new tool that would alert people that a friend, or a friend of a friend, uploaded a photo of them, even if they haven’t been tagged in the picture.<ref>{{cite web|title=Facebook Just Pushed Its Facial Recognition Into a Creepy New Future|url=https://www.sciencealert.com/facebook-just-pushed-its-facial-recognition-into-a-bold-new-future-tagged-privacy|website=sciencealert.com|accessdate=3 April 2018}}</ref><ref>{{cite web|title=Facebook will use facial recognition to tell you when people upload your picture|url=https://www.recode.net/2017/12/19/16793538/facebook-facial-recognition-pictures-update-identity|website=recode.net|accessdate=3 April 2018}}</ref><ref>{{cite web|title=Facebook's new facial recognition efforts help blind users know exactly who's in photos|url=https://mashable.com/2017/12/19/facebook-facial-recognition-blind-users-photos/#pJ2WXfauWqqJ|website=mashable.com|accessdate=3 April 2018}}</ref><ref>{{cite web|title=FACEBOOK CAN NOW FIND YOUR FACE, EVEN WHEN IT'S NOT TAGGED|url=https://www.wired.com/story/facebook-will-find-your-face-even-when-its-not-tagged/|website=wired.com|accessdate=3 April 2018}}</ref> | ||
| + | |- | ||
| + | | 2018 || {{dts|January 23}} || Acquisition || Facebook acquires {{w|Boston}}-based biometric ID verification startup Confirm.io, which offers a system for verifying the authenticity of ID cards, biometrics and facial recognition.<ref>{{cite web|title=Facebook acquires biometric ID verification startup Confirm.io|url=https://techcrunch.com/2018/01/23/facebook-confirm-io/|website=techcrunch.com|accessdate=3 April 2018}}</ref><ref>{{cite web|title=Confirm for Community Safety Effort|url=https://www.bloomberg.com/news/articles/2018-01-23/facebook-buys-startup-confirm-for-community-safety-effort|website=bloomberg.com|accessdate=3 April 2018}}</ref><ref>{{cite web|title=Facebook buys ID verification startup Confirm.io|url=http://www.alphr.com/facebook/1008281/facebook-buys-id-verification-startup-confirmio|website=alphr.com|accessdate=3 April 2018}}</ref> | ||
| + | |- | ||
| + | | 2018 || {{dts|January 30}} || Policy || In an intentionally broad policy aimed at stopping scammers, Facebook bans all ads promoting cryptocurrencies, including bitcoin and initial coin offerings.<ref>{{cite web|title=Facebook is banning all ads promoting cryptocurrencies — including bitcoin and ICOs|url=https://www.recode.net/2018/1/30/16950926/facebook-mark-zuckerberg-bans-crypto-advertising-bitcoin-james-altucher|website=recode.net|accessdate=3 April 2018}}</ref><ref>{{cite web|title=Facebook bans all ads for Bitcoin, ICOs, and other cryptocurrency|url=https://www.theverge.com/2018/1/30/16951670/facebook-cryptocurrency-bitcoin-ico-deceptive-marketing-ban|website=theverge.com|accessdate=3 April 2018}}</ref><ref>{{cite web|title=Facebook Is Banning Ads for Bitcoin and ICOs|url=https://www.coindesk.com/facebook-banning-advertisements-bitcoin-icos/|website=coindesk.com|accessdate=3 April 2018}}</ref> | ||
| + | |- | ||
| + | | 2018 || {{dts|January 31}} || Userbase || Facebook reports losing daily users for the first time ever in the {{w|United States}} and {{w|Canada}}. However, globally, the number of people using Facebook daily rose 14% compared to the previous year, but falling by 700,000 people in the USA and Canada for the first time.<ref>{{cite web|title=Facebook lost daily users for the first time ever in the U.S. and Canada|url=https://www.recode.net/2018/1/31/16957122/facebook-daily-active-user-decline-us-canda-q4-earnings-2018|website=recode.net|accessdate=3 April 2018}}</ref><ref>{{cite web|title=NO ZUCKS GIVEN Facebook LOSES users for the first time ever, but Mark Zuckerberg doesn’t care|url=https://www.thesun.co.uk/tech/5474575/facebook-loses-users-mark-zuckerberg-latest/|website=thesun.co.uk|accessdate=3 April 2018}}</ref> | ||
| + | |- | ||
| + | | 2018 || March 17–26 || Controversy || A {{w|whistleblower}} reveals that British political consulting firm {{w|Cambridge Analytica}} harvested 50 million Facebook profiles and used personal information taken without authorisation in early 2014 to build a system that could profile individual voters in the United States, in order to target them with personalized political advertisements.<ref>{{cite web|title=Revealed: 50 million Facebook profiles harvested for Cambridge Analytica in major data breach|url=https://www.theguardian.com/news/2018/mar/17/cambridge-analytica-facebook-influence-us-election|website=theguardian.com|accessdate=4 April 2018}}</ref> On March 26, the United States Federal Trade Commission (FTC) announces it is investigating Facebook's privacy practices following the revelations.<ref>{{cite web|title=The Cambridge Analytica and Facebook data scandal: what you need to know|url=https://www.techradar.com/news/us-uk-investigating-facebooks-role-in-cambridge-analytica-data-breach|website=techradar.com|accessdate=4 April 2018}}</ref> The scandal would affect deeply the image of Facebook, with a lost of nearly US$50 billion in {{w|market capitalization}} since the data scandal.<ref>{{cite web|title=Facebook has lost nearly $50 billion in market cap since the data scandal|url=https://www.recode.net/2018/3/20/17144130/facebook-stock-wall-street-billion-market-cap|website=recode.net|accessdate=4 April 2018}}</ref> | ||
| + | |- | ||
| + | | 2018 || April 10–11 || Legal || {{w|Mark Zuckerberg}} attends his first congressional hearings at {{w|Capitol Hill}}, {{w|Washington, D.C.}} testifying about controversies over Facebook data privacy, and being questioned for almost 10 hours in two days by senators and representatives over the company's privacy policies.<ref>{{cite web|title=Zuckerberg Faces House in Second Day of Facebook Testimony—Live Analysis|url=https://www.wsj.com/livecoverage/facebook-mark-zuckerberg-live-coverage|website=wsj.com|accessdate=12 April 2018}}</ref> On the first day, Zuckerberg repeatedly apologizes and promises privacy reforms on Facebook, but also pointedly defends his company against the threat of new legislation.<ref>{{cite web|title=Zuckerberg apologizes, promises reform as senators grill him over Facebook’s failings|url=https://www.washingtonpost.com/business/technology/2018/04/10/b72c09e8-3d03-11e8-974f-aacd97698cef_story.html?utm_term=.73c221fff287|website=washingtonpost.com|accessdate=12 April 2018}}</ref> Facing tougher questions on the second day regarding Facebook policies about [[w:internet privacy|user privacy]], {{w|data collection}}, political bias and the social network's {{w|business model}}, Zuckerberg would reject suggestions from Congress members that Facebook users did not have enough control over their data.<ref>{{cite web|title=Facebook's Zuckerberg grilled harder during second hearing|url=https://www.aljazeera.com/news/2018/04/facebook-zuckerberg-grilled-harder-hearing-180411204650955.html|website=aljazeera.com|accessdate=12 April 2018}}</ref> However, he would explain plans to tighten data policies, protect users from further leaks and become more transparent about who's advertising on his site.<ref>{{cite web|title=Zuckerberg faces harder questions in second round of testimony|url=https://www.cnet.com/news/facebook-zuckerberg-faces-more-cambridge-analytica-questions-on-capitol-hill-congress-senate/|website=cnet.com|accessdate=12 April 2018}}</ref> | ||
| + | |- | ||
| + | | 2018 || April 26 || Legal || Facebook CTO {{w|Mike Schroepfer}} is grilled for five hours by the UK Parliament; he is a stand-in for CEO Mark Zuckerberg.<ref>{{Cite web|url=https://techcrunch.com/2018/04/26/what-we-learned-from-facebooks-latest-data-misuse-grilling/|title=What we learned from Facebook’s latest data misuse grilling|last=Lomas|first=Natasha|publisher=''TechCrunch''|date = April 26, 2018|accessdate = April 28, 2018}}</ref> Among other things, in the testimony he gives estimates of Facebook's numbers of "dark ads" on Facebook, in connection with consumer advocate Martin Lewis whose name was used by malicious advertisers on advertisements for spam and misleading products.<ref>{{cite web|url = https://techcrunch.com/2018/04/28/facebooks-dark-ads-problem-is-systemic/|title = Facebook’s dark ads problem is systemic|date = April 28, 2018|accessdate = April 28, 2018|publisher = ''TechCrunch''|last=Lomas|first=Natasha}}</ref> | ||
| + | |- | ||
| + | | 2018 || August 1 || Product || Facebook introduces a new dashboard to tell users how long they’ve spent inside the app, along with tools for setting daily limits and temporarily muting users' push notifications. The feature, called “Your time on Facebook”, is equivalent to “Your activity” on Instagram, introduced at the same time, and is designed to address concerns that addictive feedback loops built into social apps have been detrimental to users’ well-being.<ref>{{cite web |title=Facebook and Instagram add dashboards to help you manage your time on social apps |url=https://www.theverge.com/2018/8/1/17636944/facebook-instagram-dashboards-time-well-spent-reminders |website=theverge.com |accessdate=2 October 2018}}</ref><ref>{{cite web |title=Facebook, Instagram to introduce time-management tools |url=https://phys.org/news/2018-08-facebook-instagram-time-management-tools.html |website=phys.org |accessdate=2 October 2018}}</ref><ref>{{cite web |title=Facebook and Instagram to let users set time limits |url=https://www.theguardian.com/technology/2018/aug/01/facebook-and-instagram-to-let-users-set-time-limits |website=theguardian.com |accessdate=2 October 2018}}</ref> | ||
| + | |- | ||
| + | | 2018 || September 5 || Staff || Facebook announces its first data center in Asia, planning an 11-story building in {{w|Singapore}} that will help its services run faster and more efficiently. The development is expected to cost around US$1 billion.<ref>{{cite web |title=Facebook announces $1 billion Singapore datacenter, its first in Asia |url=https://venturebeat.com/2018/09/06/facebook-announces-1-billion-singapore-datacenter-its-first-in-asia/ |website=venturebeat.com |accessdate=12 December 2018}}</ref><ref>{{cite web |title=Facebook is opening its first data center in Asia |url=https://techcrunch.com/2018/09/06/facebook-is-opening-its-first-data-center-in-asia/ |website=techcrunch.com |accessdate=12 December 2018}}</ref><ref>{{cite web |title=Facebook to build first Asian data centre in Singapore, investing S$1.4 billion Read more at https://www.channelnewsasia.com/news/technology/facebook-data-centre-singapore-jobs-asia-10688962 |url=https://www.channelnewsasia.com/news/technology/facebook-data-centre-singapore-jobs-asia-10688962 |website=channelnewsasia.com |accessdate=12 December 2018}}</ref> | ||
| + | |- | ||
| + | | 2018 || October 25 || Legal || Facebook is fined US$644,000 by the UK Information Commissioner’s Office in the wake of the {{w|Cambridge Analytica}} scandal, after allowing third party developers to access user information without sufficient consent.<ref>{{cite web |title=UK watchdog fines Facebook $644,000 for failing to protect its users' data |url=https://www.cnbc.com/2018/10/25/uk-watchdog-fines-facebook-644000-for-failing-to-protect-user-data.html |website=cnbc.com |accessdate=12 December 2018}}</ref><ref>{{cite web |title=UK fines Facebook £500,000 for failing to protect user data |url=https://www.theguardian.com/technology/2018/oct/25/facebook-fined-uk-privacy-access-user-data-cambridge-analytica |website=theguardian.com |accessdate=12 December 2018}}</ref> | ||
| + | |- | ||
| + | | 2018 || November 14 || Controversy || The {{w|New York Times}} publishes article reporting that Facebook’s lobbying operation in {{w|Washington, DC }} had attempted to distract from growing pressure over Russian interference in the 2016 presidential election by hiring a political consultancy to target opponents. Facebook denies several of the claims.<ref>{{cite web |title=Facebook accused of dark PR tactics |url=https://www.bbc.com/news/technology-46221247 |website=bbc.com |accessdate=12 December 2018}}</ref><ref>{{cite web |title=Facebook accused of dark PR tactics |url=https://www.bbc.com/news/technology-46221247 |website=bbc.com |accessdate=12 December 2018}}</ref><ref>{{cite web |title=Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis |url=https://www.nytimes.com/2018/11/14/technology/facebook-data-russia-election-racism.html?action=click&module=inline&pgtype=Homepage |website=nytimes.com |accessdate=12 December 2018}}</ref> | ||
| + | |- | ||
| + | | 2018 || November 15 || Product || Facebook files a patent that would make it easier to target whole families with ads by analyzing the photos they post. The application covers an algorithm that would identify elements of photographs — like faces or other details— and cross-reference them with other data to build a profile of an entire household.<ref>{{cite web |title=Facebook Filed A Patent To Predict Your Household's Demographics Based On Family Photos |url=https://www.buzzfeednews.com/article/nicolenguyen/facebook-household-prediction-patent |website=buzzfeednews.com |accessdate=12 December 2018}}</ref><ref>{{cite web |title=A Facebook patent would use your family photos to target ads |url=https://www.theverge.com/2018/11/15/18096724/facebook-photo-family-demographics-data-mining-patent-application |website=theverge.com |accessdate=12 December 2018}}</ref> | ||
| + | |- | ||
| + | | 2018 || December 11 || Technology || Facebook files a patent application entitled "Offline Trajectories" for a technology that can predict where the user is going, based at least in part on previously logged location data. The methods described in three patent applications use the user' historical location data — and others’ — to figure out where the user will go next.<ref>{{cite web |title=Facebook patents tech that can guess where you're going next |url=https://www.engadget.com/2018/12/11/facebook-patent-location-tech/ |website=engadget.com |accessdate=12 December 2018}}</ref><ref>{{cite web |title=Facebook's New Technology Will Predict Your Next Location |url=https://hypebeast.com/2018/12/facebook-future-location-tech-info |website=hypebeast.com |accessdate=12 December 2018}}</ref><ref>{{cite web |title=Facebook Filed A Patent To Calculate Your Future Location |url=https://www.buzzfeednews.com/article/nicolenguyen/facebook-location-data-prediction-patent |website=buzzfeednews.com |accessdate=12 December 2018}}</ref> | ||
| + | |- | ||
| + | | 2018 || December 12 || Legal || Facebook and video game company {{w|ZeniMax Media}} settle a lawsuit claiming that Facebook stole ZeniMax company secrets and technology for Facebook's Oculus virtual reality products. At the trial’s conclusion, the judge awards ZeniMax $500 million in damages to be paid by the defendants, including Facebook and some of the Oculus VR co-founders.<ref>{{cite web |title=Facebook settles Oculus VR lawsuit with ZeniMax |url=https://techcrunch.com/2018/12/12/facebook-settles-oculusvr-lawsuit-with-zenimax/ |website=techcrunch.com |accessdate=12 December 2018}}</ref><ref>{{cite web |title=Facebook settles virtual reality lawsuit with ZeniMax over alleged theft of company secrets |url=https://www.cnbc.com/2018/12/12/facebook-settles-virtual-reality-lawsuit-with-zenimax.html |website=cnbc.com |accessdate=12 December 2018}}</ref> | ||
| + | |- | ||
| + | | 2019 || February 5 || Product || Facebook Messenger adds the ability to delete ("unsend") messages from the recipient's view, as long as the deletion is requested within 10 minutes of sending the message. Previously, removal was only possible from the sender's view (so that the recipient would still be able to see the message). After this update it is possible to select whether to remove the message only for the sender ("Remove for You") or for the recipients as well ("Remove for Everyone").<ref>{{cite web |url=https://www.theverge.com/2019/2/5/18211255/facebook-messenger-unsend-delete-feature-sent-mark-zuckerberg |date=February 5, 2019 |publisher=The Verge |title=Facebook Messenger gets an unsend feature |accessdate=February 10, 2019 |author=Shannon Liao}}</ref><ref>{{cite web |url=https://www.businessinsider.com/facebook-messenger-unsend-delete-sent-messages-2019-2 |date=February 6, 2019 |title=Facebook now lets you delete messages for 10 minutes after they've already been sent — here's how to use the feature |publisher=Business Insider |accessdate=February 10, 2019 |author=Paige Leskin}}</ref><ref>{{cite web |url=https://www.newsweek.com/facebook-messenger-remove-delete-how-unsend-1321995 |publisher=Newsweek |title=Unsend: Facebook now lets users delete messages they already sent |date=February 7, 2019 |accessdate=February 10, 2019 |author=Nina Godlewski}}</ref> | ||
| + | |- | ||
| + | | 2019 || March 20 || Product || Facebook Messenger adds the ability to reply to individual messages.<ref>{{cite web |author=Chaim Gartenberg |url=https://www.theverge.com/2019/3/20/18274521/facebook-quote-reply-messenger-conversations-app-update-whatsapp-feature |date=March 20, 2019 |publisher=The Verge |title=Facebook is adding quoted replies to Messenger conversations |accessdate=March 28, 2019}}</ref><ref>{{cite web |author=Kyle Wiggers |url=https://venturebeat.com/2019/03/20/facebook-messenger-now-has-message-threads/ |title=Facebook Messenger now has message threads |publisher=VentureBeat |date=March 20, 2019 |accessdate=March 28, 2019}}</ref><ref>{{cite web |author=Dave Parrack |date=March 23, 2019 |url=https://www.makeuseof.com/tag/use-threaded-replies-on-messenger/ |title=You Can Now Use Threaded Replies on Messenger |publisher=MakeUseOf |accessdate=March 28, 2019}}</ref> | ||
| + | |} | ||
| + | |||
| + | == Numerical and visual data == | ||
| + | |||
| + | === Google Scholar === | ||
| + | |||
| + | The following table summarizes per-year mentions on Google Scholar as of May 27, 2021. | ||
| + | |||
| + | {| class="sortable wikitable" | ||
| + | ! Year | ||
| + | ! facebook for academic purposes | ||
| + | ! facebook marketing | ||
| + | ! facebook friends | ||
| + | ! facebook on self esteem | ||
| + | ! facebook addiction | ||
| + | ! facebook depression | ||
| + | ! facebook privacy | ||
| + | ! facebook terrorism | ||
| + | ! facebook fake news | ||
| + | ! facebook bullying | ||
| + | ! facebook dating | ||
| + | |- | ||
| + | | 2004 || 13,100 || 12,400 || 280,000 || 2,950 || 7,190 || 33,900 || 443,000 || 2,290 || 267 || 685 || 4,260 | ||
| + | |- | ||
| + | | 2006 || 21,200 || 16,600 || 297,000 || 4,470 || 8,110 || 54,100 || 465,000 || 3,700 || 664 || 1,150 || 5,950 | ||
| + | |- | ||
| + | | 2008 || 36,200 || 31,300 || 325,000 || 7,120 || 24,300 || 73,200 || 437,000 || 5,050 || 1,260 || 1,880 || 8,510 | ||
| + | |- | ||
| + | | 2009 || 46,100 || 40,900 || 317,000 || 8,590 || 13,900 || 91,500 || 471,000 || 5,980 || 1,830 || 2,570 || 10,600 | ||
| + | |- | ||
| + | | 2010 || 54,700 || 51,500 || 336,000 || 10,700 || 14,600 || 102,000 || 483,000 || 6,290 || 2,480 || 3,790 || 13,000 | ||
| + | |- | ||
| + | | 2011 || 64,300 || 68,300 || 335,000 || 13,300 || 17,600 || 110,000 || 483,000 || 8,400 || 3,600 || 4,870 || 15,400 | ||
| + | |- | ||
| + | | 2012 || 72,400 || 78,700 || 317,000 || 15,900 || 21,000 || 109,000 || 496,000 || 9,290 || 4,210 || 6,390 || 18,000 | ||
| + | |- | ||
| + | | 2013 || 76,000 || 86,900 || 293,000 || 18,500 || 26,200 || 119,000 || 475,000 || 10,500 || 5,560 || 6,970 || 21,200 | ||
| + | |- | ||
| + | | 2014 || 78,500 || 91,000 || 270,000 || 21,600 || 30,900 || 116,000 || 461,000 || 11,500 || 6,510 || 9,000 || 24,500 | ||
| + | |- | ||
| + | | 2015 || 85,400 || 90,700 || 243,000 || 24,400 || 33,600 || 113,000 || 437,000 || 13,000 || 6,970 || 10,500 || 26,000 | ||
| + | |- | ||
| + | | 2016 || 79,500 || 95,200 || 206,000 || 26,800 || 37,600 || 98,500 || 375,000 || 15,200 || 8,010 || 11,700 || 27,800 | ||
| + | |- | ||
| + | | 2017 || 70,800 || 87,300 || 185,000 || 28,500 || 38,300 || 90,500 || 316,000 || 17,000 || 13,200 || 12,500 || 27,000 | ||
| + | |- | ||
| + | | 2018 || 60,400 || 85,500 || 143,000 || 29,200 || 38,700 || 74,300 || 257,000 || 18,400 || 19,600 || 14,400 || 29,700 | ||
| + | |- | ||
| + | | 2019 || 50,400 || 70,300 || 88,600 || 29,400 || 37,500 || 50,800 || 175,000 || 18,700 || 23,600 || 15,600 || 28,300 | ||
| + | |- | ||
| + | | 2020 || 36,300 || 54,300 || 66,100 || 25,200 || 33,600 || 57,900 || 113,000 || 20,200 || 26,300 || 17,600 || 26,400 | ||
| + | |- | ||
|} | |} | ||
| + | |||
| + | [[File:Facebook tb.png|thumb|center|700px]] | ||
| + | |||
| + | === Google Trends === | ||
| + | |||
| + | The comparative chart below shows {{w|Google Trends}} data for Facebook (Search term), Google (Search term) and Youtube (Search term), from January 2004 to February 2021, when the screenshot was taken. Interest is also ranked by country and displayed on world map.<ref>{{cite web |title=Facebook, Google and Youtube |url=https://trends.google.com/trends/explore?date=all&q=Facebook,Google,Youtube |website=Google Trends |access-date=20 February 2021}}</ref> | ||
| + | |||
| + | [[File:Facebook compared gt.jpeg|thumb|center|600px]] | ||
| + | |||
| + | === Google Ngram Viewer === | ||
| + | |||
| + | The chart below shows {{w|Google Ngram Viewer}} data for Facebook, from 2004 to 2019.<ref>{{cite web |title=Facebook |url=https://books.google.com/ngrams/graph?content=Facebook&year_start=2004&year_end=2019&case_insensitive=on&corpus=26&smoothing=3&direct_url=t4%3B%2CFacebook%3B%2Cc0%3B%2Cs0%3B%3BFacebook%3B%2Cc0%3B%3Bfacebook%3B%2Cc0#t4%3B%2CFacebook%3B%2Cc0%3B%2Cs0%3B%3BFacebook%3B%2Cc1%3B%3Bfacebook%3B%2Cc0 |website=books.google.com |access-date=20 February 2021 |language=en}}</ref> | ||
| + | |||
| + | [[File:Facebook ngram.jpeg|thumb|center|700px]] | ||
| + | |||
| + | === Wikipedia Views === | ||
| + | |||
| + | The chart below shows pageviews of the English Wikipedia article {{w|Facebook}}, on desktop from December 2007, and on mobile-web, desktop-spider, mobile-web-spider and mobile app, from July 2015; to January 2021.<ref>{{cite web |title=Facebook |url=https://wikipediaviews.org/displayviewsformultiplemonths.php?page=Facebook&allmonths=allmonths&language=en&drilldown=all |website=wikipediaviews.org |access-date=21 February 2021}}</ref> | ||
| + | |||
| + | [[File:Facebook wv.jpg|thumb|center|400px]] | ||
| + | |||
== See also == | == See also == | ||
Latest revision as of 21:33, 21 July 2023
The content on this page is forked from the English Wikipedia page entitled "Timeline of Facebook". The original page still exists at Timeline of Facebook. The original content was released under the Creative Commons Attribution/Share-Alike License (CC-BY-SA), so this page inherits this license. This page has been edited significantly on the Timelines Wiki after forking and may differ significantly from the current version on Wikipedia.
See also: Wikipedia:History of Facebook
This is a timeline of Facebook.
Contents
Major trends
Userbase
| Time period | Key developments at Facebook |
|---|---|
| February 2004 – September 2006 | Facebook gradually enlarges the set of people who are allowed to register, starting from Harvard University only in February 2004, then gradually expanding to more US universities, then moving to international student networks, and finally switching to open registration in September 2006: anybody who is at least 13 and has a valid email address can sign up. |
| September 2006 onward | Even as Facebook's userbase keeps increasing, the eligibility requirements for Facebook remain largely the same. At some point, Facebook starts allowing people to register with either an email address or a mobile phone, thereby making it possible for people who do not have email addresses to register. |
Product and accessibility
| Time period | Key developments at Facebook |
|---|---|
| 2005 onward, but largely concentrated September 2006–September 2009 | Facebook develops some of the core social infrastructure that would come to define the user experience for many years to come, starting with photos and the ability to tag friends in them (October and December 2005), Facebook's News Feed (September 2006), and then proceeding to Facebook Platform in May 2007, an attempt to get developers to create applications for use within Facebook. The ability to @-tag friends in posts and comments is introduced in September 2009. |
| Concentrated 2009–2011 | Facebook works on becoming the "social layer" of the web, with the (now deprecated) name Facebook Connect, that allows Facebook's like buttons to be displayed on external websites, and also allows them to use Facebook for logins. |
| Concentrated 2012 onward, with some early moves in 2010 and 2011 | Facebook shifts attention to mobile phones. At the low end of the market, this includes initiatives such as Facebook Zero and Facebook for SIM. At the high end, this includes development and improvement of iOS and Android apps, as well as initiatives such as Facebook Home and Facebook Paper (the latter, in January 2014, is the first product of Facebook Creative Labs, Facebook's in-house initiative for small teams to work on standalone mobile apps). Facebook also acquires a number of mobile-focused companies, such as Instagram and WhatsApp, and fails to acquire Snapchat. The company's vision evolves to being a family of interconnected apps rather than a single standalone product, and this vision is explicitly articulated at the 2015 F8 conference.[1] |
| Late 2011 onward | Facebook reimagines some of its core infrastructure, replacing the profile and wall with the new Timeline, and replacing search with Facebook Graph Search. A plan to significantly redesign the News Feed, announced March 2013, is abandoned a few months later. |
| 2013 onward | Facebook moves more aggressively into Twitter territory: it launches support for hashtags and hashtag-based search, and also introduces trending topics. |
| 2014 onward, picking up steam in 2015 and 2016 | Facebook starts making a new set of changes to its news feed, driven by the Feed Quality Program. More so than previous sets of changes, new changes are based on extensive efforts to gather feedback, including in-person feedback from focus groups and more large-scale surveys. The changes include more explicit identification of hoaxes and the greater use of signals such as time spent viewing a piece of content in the feed and time spent reading the article off Facebook. Machine learning and AI techniques are also used increasingly in the service of improving feed quality. |
| 2015 onward, with major rollout in early 2016 | Facebook expands aggressively into live-streaming with the launch of Facebook Live. |
| 2016 onward, picking up steam in 2017 | Facebook doubles down on its efforts to build a better global community, crack down on fake news, misleading ads, and bad actors, while helping people conect with broad and meaningful communities. It would also face a lot of criticism for not doing more to curb bad actors. |
Full timeline
| Year | Month and date (if available) | Event type | Event |
|---|---|---|---|
| 2003 | October 28 | Prelude | Mark Zuckerberg releases Facemash, the predecessor to Facebook. It is described as a Harvard University version of Hot or Not.[2] |
| 2004 | January | Creation | Mark Zuckerberg begins with his fellow co-founders writing Facebook.[3] |
| 2004 | January 11 | Creation | Zuckerberg registers thefacebook.com domain.[4] |
| 2004 | February 4 | Creation | Zuckerberg launches Facebook as a Harvard-only social network.[5][6][7] |
| 2004 | March | Userbase | Facebook expands to MIT, Boston University, Boston College, Northeastern University, Stanford University, Dartmouth College, Columbia University, and Yale University.[8] |
| 2004 | April 13 | Financial/legal | Zuckerberg, Dustin Moskovitz, and Eduardo Saverin form Thefacebook.com LLC, a partnership[9] |
| 2004 | June | Funding | Facebook receives its first investment from Peter Thiel for US$500,000.[10] |
| 2004 | June | Financial/legal | Facebook incorporates into a new company, and Sean Parker (early employee of Napster) becomes its president.[11] |
| 2004 | June | Physical location | Facebook moves its base of operations to Palo Alto, California.[8] |
| 2004 | August | Product | To compete with growing campus-only service i2hub, Zuckerberg launches Wirehog. It is a precursor to Facebook Platform applications.[12] |
| 2004 | September | Financial/legal | ConnectU files a lawsuit against Zuckerberg and other Facebook founders.[9] |
| 2004 | December 30 | Userbase | Facebook achieves its one millionth registered user.[13] |
| 2005 | Early year | Userbase | Facebook adds international university networks[14] |
| 2005 | May 26 | Funding | Accel Partners invests $13 million into Facebook.[9] |
| 2005 | July 19 | Acquisition talks | News Corp acquires MySpace, spurring rumors about the possible sale of Facebook to a larger media company.[15] |
| 2005 | August 23 | Product | Facebook acquires Facebook.com domain for $200,000.[9] |
| 2005 | September | Product | Facebook launches a high school version of the website.[14] |
| 2005 | October | Product | Facebook launches its photos feature with no restrictions on storage (but without the ability to tag friends).[16] |
| 2005 | December | Product | Facebook introduces the ability to tag friends in photos.[16] |
| 2006 | unknown | Financial/legal | A leaked cash flow statement shows that Facebook had a net gain of $5.66 million for the 2005 fiscal year.[17] |
| 2006 | March 28 | Acquisition talks | A potential acquisition of Facebook is reportedly under negotiations, for $750 million first, then later $2 billion.[18] |
| 2006 | August 22 | Product | Facebook launches a blogging feature known as "Facebook Notes".[19] |
| 2006 | October | Userbase | Facebook expands to UK Universities |
| 2006 | September 6 | Product (news feed) | Facebook launches News Feed.[20] The original news feed is an algorithmically generated and constantly refreshing summary of updates about the activities of one's friends. The concept is relatively new at the time, with Twitter having launched only a few months in advance. |
| 2006 | September | Acquisition talks | Facebook discusses with Yahoo! about the latter possibly acquiring the former, for $1 billion.[18] |
| 2006 | September 26 | Userbase | Facebook is open to everyone aged 13 and over, and with a valid email address.[21] |
| 2007 | January 10 | Product | Facebook launches m.facebook.com and officially announces mobile support.[22] |
| 2007 | May 24 | Product | Facebook announces Facebook Platform for developers to build applications on top of Facebook's social graph.[23][24] |
| 2007 | October 24 | Funding | Microsoft announces that it will purchase a 1.6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion.[25] |
| 2007 | November 6 | Product (news feed) | Facebook launches Facebook Beacon with 44 partner sites at the time of launch. Beacon is part of Facebook's advertisement system that sends data from external websites to Facebook, for the purpose of allowing targeted advertisements and allowing users to share their activities with their friends. Certain activities on partner sites are published to a user's News Feed.[26] On the same day, Facebook launched Facebook Pages.[27] |
| 2007 | November 19 | Product | Facebook removes "is" from status updates, allowing users to adopt a more free-form version of status updates.[28] |
| 2008 | May | Team | Adam D'Angelo, an early employee and chief technology officer, leaves Facebook.[29] |
| 2008 | June | Financial/legal | Facebook settles both lawsuits, ConnectU vs Facebook, Mark Zuckerberg et al. and intellectual property theft, Wayne Chang et al. over The Winklevoss Chang Group's Social Butterfly project. The settlement effectively had Facebook acquiring ConnectU for $20 million in cash and over $1.2 million in shares, valued at $45 million based on $15 billion company valuation.[30] |
| 2008 | June 25 | Product | Facebook allows users to comment on items in their friends' mini-feeds.[31] |
| 2008 | July 21 | Product | Facebook launches a complete site redesign with options for tabbed redesign, and allows users to opt into it.[32][33][34] By September 2008, it forces all users to opt-in.[35] |
| 2008 | August | Financial/legal | Employees reportedly privately sell their shares to venture capital firms, at a company valuation of between $3.75 billion to $5 billion.[36] |
| 2008 | October | Physical location | Facebook sets up its international headquarters in Dublin, Ireland.[37] |
| 2008 | November | Product | Facebook launches Facebook Credits in order to help users purchase Facebook gifts.[38] |
| 2009 | February 9 | Product | Facebook activates the Facebook like button.[39] |
| 2009 | August | Acquisitions | Facebook acquires FriendFeed.[40] |
| 2009 | September | Financial/legal | Facebook claims that it has turned cash flow positive for the first time.[41] |
| 2009 | September 10 | Product | Facebook announces a feature whereby people can @-tag friends in their status updates and comments.[42][43] |
| 2009 | September | Product | Facebook shuts down Beacon. |
| 2010 | February | Acquisitions | Facebook acquires Malaysian contact-importing startup Octazen Solutions.[44] |
| 2010 | April 2 | Acquisitions | Facebook announces the acquisition of photo-sharing service called Divvy-shot for an undisclosed amount.[45] |
| 2010 | April 19 | Product | Facebook introduces Community Pages, which are Pages that are populated with articles from Wikipedia.[46] |
| 2010 | April 21 | Product | Facebook introduces Instant Personalization, starting with Microsoft Docs, Yelp, and Pandora.[47] It also starts allowing external websites to embed the like button.[48] |
| 2010 | May 18 | Accessibility | Facebook launches Facebook Zero, allowing for free access to a text-only version of Facebook's mobile website with some carriers.[49] |
| 2010 | June | Financial/legal | Facebook employees sell shares of the company on SecondMarket at a company valuation of $11.5 billion.[50] Facebook also announces the start of the Like button being available for comments.[51] |
| 2010 | October 1 | Popular culture | The Social Network, a film about the beginnings of Facebook directed by David Fincher is released. The film is met with widespread critical acclaim as well as commercial success; however, Mark Zuckerberg says that the film is a largely inaccurate account of what happened. |
| 2010 | December | Product | Facebook launches a redesign that emphasizes the most important parts of someone's life, including one's biographic information, photos, education, work experience, and important relationships. It replaces the tabs at the top of each profile page with links on the left side of the page.[52] |
| 2011 | January | Funding | $500 million is invested into Facebook for 1% of the company, placing its worth at $50 billion.[53] |
| 2011 | February | Political activism | Facebook adds new "civil union" option for gay partnerships.[54] |
| 2011 | February | Product | Facebook application and content aggregator Pixable estimates that Facebook will host 100 billion photos by summer 2011.[55] |
| 2011 | March 20 | Acquisitions | Facebook acquires Israeli mobile startup Snaptu, that had built its own stripped-down Facebook mobile application, for an estimated $60 – $70 Million.[56][57] The acquisition would lead to the launch of "Facebook for Every Phone" in July, and the launch of Facebook Lite in 2014. |
| 2011 | June 28 | Competition | Google launches Google+, widely perceived as a competitor to Facebook. Commentators believe that Facebook's subsequent rapid release of new features and improvements may have in part been hastened due to competition from Google+.[58][59] |
| 2011 | July 6 | Product | Facebook partners with Skype to add video chat and updates its website interface to make messaging more seamless.[60][61] |
| 2011 | July 12 | Accessibility | Facebook launches "Facebook for Every Phone", a stripped-down version of the Facebook experience accessible on over 2,500 mobile phones across the globe.[62][63][64] The product is a successor to the mobile application developed by Snaptu, an Israeli startup that Facebook acquired in March.[65] |
| 2011 | August 9, then October 19 | Product | Facebook Messenger is launched for Android and IOS. October 19, 2011 update makes the app available to Blackberry os.[66] |
| 2011 | September, then November 30 | Product | Facebook increases the character limit for status update posts from 500 to 5,000 in September and to 63,206 on November 30.[59] |
| 2011 | September 14 | Product | Facebook allows people to subscribe to non-friends and to set the extent to which they receive updates from their existing friends and people they are subscribing to.[67] |
| 2011 | September 15 | Product | Facebook partners with Heroku for Facebook application development using the Facebook Platform.[68] |
| 2011 | September 22 | Product | Facebook launches new UI Timeline in F8 Convention. |
| 2011 | October 6 | Accessibility | Facebook for SIM, a client/server SIM application developed by international digital security company Gemalto that enables people to access Facebook using the SMS protocol on their mobile phones, without needing a data plan, is released in partnership with select carriers.[69] |
| 2011 | October 10 | Accessibility | Facebook launches iPad app.[70] |
| 2011 | December 21 | Product | Facebook login page changes due to Facebook Timeline addition. |
| 2012 | January 10 | Product (news feed) | Facebook starts showing advertisements (called Featured Posts) in the news feed. The advertisements are generally for pages that one's Facebook friends have engaged with.[71][72] |
| 2012 | April | Acquisitions | Facebook acquires Instagram for $1 billion.[73] |
| 2012 | May | Financial/legal | Facebook IPO: Facebook goes public, negotiating a share price of $38 apiece, valuing the company at $104 billion, the largest valuation to date for a newly listed public company.[74] |
| 2012 | June 13 | Product | Facebook launches Facebook Exchange (FBX), a real-time bidding ad system where advertisers can bid on users based on third-party websites visited by the users (as tracked by a cookie on the third-party website).[75][76] |
| 2012 | October | Userbase | Facebook reaches 1 billion active users.[77] |
| 2013 | January 15 | Product | Facebook announces and begins rolling out Facebook Graph Search.[78] |
| 2013 | January 30, then April 9 | Product | Facebook rolls out detailed and fine-grained emoticons to express different actions and emotional states in one's status updates (experimental launch January 30, official launch with universal availability April 9).[79][80] |
| 2013 | March 7 | Product (news feed) | Facebook announces major planned changes to the News Feed.[81] However, it is later revealed that Facebook abandoned these changes after getting negative feedback from users.[82] |
| 2013 | March 8 | Acquisitions | Facebook announces that they acquired the team from Storylane, but not the product itself.[83] |
| 2013 | April 4, then April 12 | Product (mobile-only) | Facebook launches Facebook Home, a user interface layer for Android-compatible phones that provides a replacement home screen that makes it easier for users to browse and post.[84][85] |
| 2013 | April 15 | Product | Facebook launches a new timeline. |
| 2013 | April–July | Product | Facebook launches Stickers, initially only for its iOS apps in April,[86][87] but later expanding to its web version in July.[88] |
| 2013 | June 12, then June 27 | Product | Facebook announces support for hashtags, initially only for the web (June 12).[89][90] Later (June 27), more functionality is added and hashtags are extended to the mobile site and apps.[91] |
| 2013 | June 30 | Political activism | Zuckerberg joins 700 Facebook employees for the June 2013 Lesbian Gay Bisexual Transgender Pride Celebration march in San Francisco, U.S. The 2013 Pride celebration was especially significant, as it followed a Supreme Court of the United States ruling that deemed the Defense of Marriage Act (DOMA) unconstitutional.[92][93] |
| 2013 | August 20 | Userbase/accessibility | Facebook launches Internet.org in collaboration with six cellphone companies (Samsung, Ericsson, MediaTek, Nokia, Opera, and Qualcomm). Internet.org aims to bring affordable Internet access to everybody by increasing affordability, increasing efficiency, and facilitating the development of new business models around the provision of Internet access.[94][95][96][97] |
| 2013 | September 26 | Product | Facebook begins letting people edit their posts and comments after publishing.[98][99] |
| 2013 | September 29 | Product | Facebook announces that it will begin rolling out Graph Search for posts and comments.[100][101] |
| 2013 | November 13 | Acquisition talks | A number of news outlets reports that Facebook offered to buy Snapchat for $3 billion USD but was spurned.[102][103] |
| 2013 | December 18 | Financial/legal | Facebook, Zuckerberg, & banks face IPO lawsuit.[104] |
| 2014 | January 13 | Acquisitions | Facebook acquires Branch Media, and it is announced that the team working on the startup will join Facebook to work on conversations products for Facebook that builds on similar ideas as Branch Media's products, while Branch Media's existing products will continue to operate separately. Facebook confirms that the acquisition is a talent acquisition.[105][106] |
| 2014 | January 16 | Product | Facebook launches Trending Topics for its web version in the US, UK, Canada, India, and Australia.[107][108] This is based on feedback to a pilot version tested both on the web and mobile starting August 2013.[109][110] |
| 2014 | January 30, then February 3 | Product (mobile-only) | On January 30, Facebook announces Facebook Paper, a separate iOS app that provides a newspaper-like or magazine-like experience for reading on the phone, scheduled for launch on February 3.[111] Facebook also announces Facebook Creative Labs, an intra-company effort to have separate teams working on separate mobile apps that specialize in different facets related to the Facebook experience, rather than trying to make changes to Facebook's main web version, mobile version, or its iOS and Android apps, and says that Facebook Paper is the first product of Facebook Creative Labs.[82][112][113] Facebook Paper receives mixed reviews, and some commentators note its similarity with Flipboard.[114][115] |
| 2014 | February 4 | Milestone | Facebook marks the ten-year anniversary of its launch (February 4, 2004), and Mark Zuckerberg writes a public post about why he is proud of Facebook so far.[116][117][118] The Pew Research Center releases a report about increasing Facebook usage by adults to mark the occasion.[119] Many other commentators write articles about Facebook to honor the occasion.[82][120][121][122] |
| 2014 | February 4–7 | Product | On February 4, on the occasion of its tenth anniversary, Facebook introduces its Look Back feature that creates an automated video for each person looking back on the person's life as recorded on Facebook.[123] On February 7, Facebook adds the ability to edit the Look Back videos.[124] |
| 2014 | February 13 | Political activism | Facebook opens up many new LGBTQ-friendly gender identity and pronoun options.[125][126][127][128] |
| 2014 | February 19 | Acquisitions | Facebook announces that it is acquiring the Sequoia Capital-backed multi-platform mobile messaging app WhatsApp for $16 billion USD ($4 billion in cash, $12 billion in Facebook shares) plus an additional $3 billion in restricted stock units to be granted to WhatsApp’s founders and employees that will vest over four years subsequent to closing. .[129][130][131][132][133][134] According to the announcement, WhatsApp will continue to operate independently, Facebook will continue developing Facebook Messenger, and WhatsApp CEO Jan Koum will join the Facebook Board of Directors.[129] On February 24, in a keynote address to the Mobile World Congress in Barcelona, Zuckerberg says that the WhatsApp acquisition is part of the Internet.org vision.[135] |
| 2014 | March 3 | Acquisitions | Rumors are circulated that Facebook is buying drone maker Titan Aerospace for $60 million. It is believed that the acquisition will help bolster Facebook's vision with Internet.org.[136][137] Later, on April 14, 2014, the Wall Street Journal reports that Google is acquiring Titan Aerospace.[138] |
| 2014 | March 6 | Product (news feed) | Facebook announces that it will begin rollout of a somewhat modified news feed. The changes are along the same lines as those announced in the planned revamp announced March 7, 2013 (that was halted), but are more minor and focused.[139][140][141] |
| 2014 | March 17 | Product | Facebook's face recognition algorithm (DeepFace) reaches near-human accuracy in identifying faces.[142][143] |
| 2014 | March 25 | Acquisitions | Facebook announces that it is acquiring Oculus VR, Inc., a leading virtual reality company.[144][145] The amount is reported to be $2 billion in cash and stock.[146][147][148] |
| 2014 | March 27 | Accessibility | Facebook announces a Connectivity Lab as part of the Internet.org initiative, with the goal of bringing the Internet to everybody via drones, using acqhires from Ascenta.[149][150][151][152] |
| 2014 | April 9 | Accessibility | Facebook announces that it will be removing the messaging functionality from the main Facebook mobile app, and moving people over to using a dedicated Facebook Messenger app for messaging.[153][154] After two years of growth and adoption of the Messenger app, Facebook disables messaging from its main web app in June 2016.[155] |
| 2014 | April 24 | Product | Facebook announces FB Newswire to help journalists find news on its website.[156] |
| 2014 | April 30 | Product, accessibility | Facebook launches anonymous login so that people can use apps without giving them their data.[157] |
| 2014 | June 18 | Product (mobile-only) | Facebook releases Facebook Slingshot, an instant messaging software application for sharing photos and videos with friends, for Android and iOS devices.[158][159][160][161][162] |
| 2014 | July 21 | Product | Facebook launches Save, a read-it-later feature that allows users to save links, places, and media pages for later perusal.[163] |
| 2014 | September 15 onward | Userbase/controversy | Facebook cracks down on the Facebook profiles of drag queens in San Francisco, asking them to switch to using their real names, and shutting down the accounts of those who refuse to comply.[164] There is considerable pushback, including a planned protest at Facebook headquarters, that is delayed for a meeting with Facebook, but Facebook refuses to budge on its policy.[165] Many people, particularly those in or sympathetic to the LGBTQ community, sign up for competing social network Ello, that does not enforce a real names policy, promises to remain "ad-free and porn-friendly", and aims to have a zero-tolerance policy for hate speech.[166][167] On October 1, Facebook announced a clarification to its real name policy and said that drag queens could continue operating their accounts. The company clarified that people should use their authentic real-world names but need not use their legal names.[168] |
| 2014 | October 6 | Acquisitions | Facebook officially completes the acquisition of WhatsApp, and WhatsApp CEO Jan Koum agrees to match Mark Zuckerberg's $1 salary.[169] |
| 2014 | October 23 | Product | Facebook launches pseudonymous app Rooms, where Facebook users can create and participate in forums on any topic and do not need to use their real names.[170] The forthcoming launch of the pap had been reported on October 7.[171][172] |
| 2014 | October 28 | Vision | In an earnings call for Q3 2014, Mark Zuckerberg outlines the 3-year, 5-year, and 10-year vision for Facebook. The 3-year focus is to grow usage of Facebook's products (the main Facebook, Messenger, Instagram, and WhatsApp). The 5-year focus is on taking these services to billions of users each. The 10-year focus is to spread Internet access using Internet.org and to launch virtual reality in a bigger way.[173][174] |
| 2014 | October 31 | Accessibility | Facebook creates a custom Tor link, making it easier for people to access Facebook anonymously in locations where it is censored.[175][176][177] |
| 2014 | November 7 | Product (news feed) | Facebook makes it easy for people to unfollow friends and pages they've liked, both while viewing pages in the feed and while reviewing summaries of the most prolific contributors to their feed.[178][179] |
| 2014 | December 8 | Product | Facebook rolls out keyword search for all posts, part of Facebook Graph Search, to all US English users on desktop and using iPhones.[180][181][182] It is cited as a potential competitor to Yelp and other product recommendation engines[183] and also as a potential way to surface old, embarrassing posts by people.[184] |
| 2014 | December 11 | Outreach | Facebook CEO Mark Zuckerberg holds his second Q&A, open to the public, about Facebook, where he discusses the dislike button and Facebook's role in promoting viewpoint diversity, helping people share more, and facilitating social and political transparency.[185][186][187] |
| 2015 | January 5 | Acquisitions | Facebook acquires Wit.ai, a Y Combinator startup founded 18 months ago to create an API for building voice-activated interfaces.[188][189][190][191][192][193] |
| 2015 | January 8 | Acquisitions | Facebook acquires QuickFire Networks, a company that built a custom hardware and software platform for reducing video file sizes and upload times. The Wall Street Journal got the news on January 8, with confirmation later arriving on QuickFire’s site.[194][195][196][197] |
| 2015 | January 16 | Open sourcing | Facebook open sources the Torch library, containing some of its deep learning tools in machine learning, including new code that runs 23 times as fast for training convolutional neural networks as the fastest publicly available code until that time.[198][199][200] |
| 2015 | January 20 | Product (news feed) | Facebook announces that it will show fewer hoaxes in the news feed, and mark items it identifies as potential hoaxes so that readers can view them more critically.[201][202][203] |
| 2015 | March 17 | Product | Facebook introduces a free friend-to-friend payment service within its Messenger app. This is touted by some tech journalists as potential competition for PayPal's Venmo service.[204][205][206] |
| 2015 | March 25 | Product | At the first day of the 2015 F8 conference (a conference for Facebook to make announcements about major product and service changes), the company makes a bunch of announcements, with the unifying theme being that the company wants to be an integrated bunch of apps, each fulfilling a somewhat different role. Currently, the company's leading apps include its main app, Messenger, and externally built and acquired apps such as Instagram and WhatsApp.[1] Specific announcements include making Facebook Messenger more of a platform, a new real-time comments system, embeddable videos, spherical video, Parse for the Internet of Things, updates to ad exchange LiveRail, and analytics for apps.[207] |
| 2015 | March 26 | Open sourcing | Facebook releases its React native framework for building native apps as open source. This is announced on the second day of the F8 conference.[208] |
| 2015 | March 31 | Userbase, product | Facebook launches a feature called Scrapbook that allows parents to give their kids an official presence on Facebook even when they are too young to have their own accounts on the network by tagging them in photos. A Scrapbook can be owned by two people who have indicated to Facebook that they are in a relationship. When the kids grow old enough and get their own accounts, they can take over ownership of the Scrapbook and change the privacy settings thereof.[209][210][211] |
| 2015 | April 22 | Product | Facebook launches an Android app called Hello to instantly matches phone numbers of incoming and outgoing calls to Facebook profiles to show information about the caller/callee, block calls from commonly blocked numbers, and search for businesses to call, with initial rollout in the United States, Brazil, and Nigeria. There is no corresponding iOS app, because iOS does not allow apps to interact with phone calls.[212][213][214] Commentators compare Facebook Hello to the native Android dialer app[215] and to TrueCaller, an app with crowdsourced data.[216] |
| 2015 | April 28 (announcement), April 30 (closure) | Product, platform | Facebook announces that it is shutting down its friends data API, forcing developers to migrate to the Graph API. The company is also allowing for more granular control of data that users may share with apps.[217][218][219] |
| 2015 | May 12 | Product | Facebook launches "Instant Articles" for Publishers.[220] Publishers who use Instant Articles can opt in to have some of their articles shown to mobile users inside Facebook's app itself, without users having to leave the app and visit the customer's website. Initial launch partners include BuzzFeed, the New York Times, National Geographic and six others. The article as displayed on Facebook mimics the article on the website in terms of layout, and Instant Articles allows for correct attribution and analytics with tools such as Google Analytics, Omniture, and Comscore, in addition to publishers benefiting from Facebook's own analytics. Publishers can choose to have only a subset of their content available as Instant Articles, and Facebook handles the porting of the article to the Instant Article format itself. BuzzFeed praised Facebook for complying with its requests for compatibility with analytics tracking, and said the process was very collaborative throughout. Load times are claimed to be ten times faster than the mobile web. Publishers can keep all the ad revenue if using their own ads, but Facebook gets a 30% cut if the ads are shown by Facebook.[220][221][222][223][224] |
| 2015 | May 29 | Product (news feed) | Facebook confirms official support for GIFs. Autoplay settings for GIFs would be the same as those for videos: users who have video autoplay set to on (the default setting) will have GIFs autoplay when they scroll to the GIF in their news feed. Others can play the GIF manually by clicking the GIF button on the feed item with the GIF.[225] |
| 2015 | June 4 | Accessibility | Facebook launches Facebook Lite, a stripped-down Facebook Android app optimized for low-end phones and poor connections.[226][227][228] |
| 2015 | June–August | Product | Facebook adds more features for pages to make it easier for businesses to use them. These include: allowing pages to display how quickly they respond to messages,[229] allowing pages to send saved replies to messages,[230] allowing pages to use private messages for customer support,[231] and adding buy button integration to pages.[232] |
| 2015 | June–July | Product (news feed) | Facebook makes changes to its news feed algorithm in a few different directions. It relinquishes some control to users allowing them to dictate what they see first in the news feed.[233][234] Also, it announces that it will start using information on how long people hover on a particular item in their news feed to gauge their level of interest in the item, in addition to the more explicit signals it currently uses (likes, comments, shares).[235] |
| 2015 | August | Product | On August 5, Facebook launches live-streaming, initially restricted only to celebrities.[236] Subsequently, on August 12, it announces that the feature will be made available to journalists and those with verified profiles.[237] |
| 2015 | August 26 | Product | Facebook begins rolling out a human- and AI-powered virtual assistant called "M". M is available through Facebook's Messenger app, and is capable of performing tasks on behalf of users, including placing restaurant reservations and booking travel.[238][239] At launch, M is only available to a small group of testers, and in April 2016 Facebook would confirm that it could be years before M is broadly available.[240] |
| 2015 | August 27 | Userbase | Facebook announces that it has hit the milestone of 1 billion users accessing it on a single day.[241] |
| 2015 | October 27 | Accessibility | Facebook announces an initiative called 2G Tuesdays. With this initiative, Facebook engineers can opt in to access Facebook at 2G speeds for an hour every Tuesday (thus partly mimicking the experience of a nonnegligible fraction of Internet users in developing countries). The goal is to make Facebook engineers better understand the challenges of using Facebook with poor Internet speeds, and in turn help improve the Facebook experience for these users.[242][243] |
| 2015 | November 18 | Product (fundraising) | Facebook launches a new fundraising tool to help nonprofits raise money. The tool is initially in beta. Partners include Mercy Corps, National Multiple Sclerosis Society, and World Wildlife Fund.[244] |
| 2015 | December | Product | Facebook announces that it will add a feature for booking a ride through its messaging application. Users of Facebook Messenger in the U.S. will be able to summon an Uber car with a few taps.[245] |
| 2016 | January – March | Product | Facebook Live that was originally launched in August 2015 and limited to celebrities, becomes available to all U.S. iPhone users on January 28.[246][247] On February 18, the global rollout begins.[248] It becomes available to U.S. Android users in the week following February 26.[249] Starting March 1, Facebook starts pushing live content more compared to older content.[250] Commentators describe Facebook Live as marking Facebook's entry into the live-streaming space, competing with Twitter-owned Periscope.[246] |
| 2016 | February 24 | Product | Facebook releases Facebook Reactions to the general public. The feature allows people to use five additional reactions beyond just the "like" action to convey their reaction to a post. The new reactions are "love", "haha", "wow", "sad", and "anger" (another reaction, "yay", that was used in initial testing of the feature, has been removed).[251] Although the names differ across languages, the emoticons used are the same across languages. Each user can add at most one reaction to a post.[252][253] An early version of Reactions was released in October 2015 in Ireland and Spain.[254][255] |
| 2016 | March 18 | Product | Facebook provide "Basketball Game" function in Messenger.[256] |
| 2016 | April 12 and 13 | Product | Facebook F8 for 2016 includes a number of announcements about the product roadmap. Key highlights include: Messenger chatbots and a new bot engine, open source virtual reality camera, more tools for Facebook apps and Facebook Live, allowing businesses to send sponsored messages to people who have messaged them in the past, more changes around improving rights management for videos, and increased support for React Native from Microsoft and Samsung.[257][258][259] |
| 2016 | April 21 | Product (news feed) | Facebook announces that it is updating its news feed algorithm to take into account the time that a person spends reading the article, off Facebook (using various techniques to control for load time and article length). In the previous set of updates rolled out in June and July 2015, Facebook had started taking into account the time people spend viewing the item in their news feed, but the new change takes into account the user's activity outside Facebook. The change is part of Facebook's Feed Quality Program, and is a result of research showing that people's activity on Facebook failed to fully capture the extent to which they were interested in particular items.[260][261] Commentators believe that this is likely to lead to a significant reduction in the circulation of misleading clickbait on the social network.[262] |
| 2016 | April 27 and 28 | Financial/legal, userbase | Facebook releases its 2016 Q1 earnings report, showing an increase in earnings to 77 cents per share up from 42 cents per share a year ago. The earnings beat analyst expectations, and cause Facebook share prices to soar, leading its market cap to exceed that of Johnson & Johnson. Facebook also reports an increase of 57% in advertising revenue to $5.2 billion, with mobile advertising now accounting for 82% of advertising revenue. It also reports an year-over-year increase in daily active users by 16% to 1.09 billion and in monthly active users by 15% to 1.65 billion.[263][264][265] Facebook also announces a proposal to create a new class of nonvoting stock.[265][266] |
| 2016 | May | Product, controversy | Gizmodo publishes a series of articles about alleged problems with Facebook's Trending Topics section, including lack of integration of the Trending Topics team with Facebook's overall culture and workforce, discretion vested in that team to make decisions (including the ability to artificially inject content into Trending Topics even if it has not been trending so far), and potential for bias in the way the discretion is exercised, with a particular focus on bias against conservatism.[267][268][269] The controversy is picked up by other news media, the United States Senate Committee, and many conservative outlets.[270][271][272] Facebook defends itself against the allegations,[273] but also invites leading conservatives, including United States Republican presidential primary frontrunner Donald Trump, libertarian-leaning conservative commentator Glenn Beck (who is very impressed with Facebook's actions), and CNN commentator S. E. Cupp, for a meeting to discuss and address concerns.[274][275] On May 23, Facebook announces changes to its Trending Topics section, and releases a 28-page document on the subject.[276][277] |
| 2016 | May 25 | Product | Facebook announces that it is shutting down Facebook Exchange (FBX), its desktop ad exchange. The reasons cited include that FBX makes a very small share of Facebook's ad revenue, and that it is of limited utility because is purely desktop-based, and any successful ad campaign must include mobile, that people are increasingly using.[278][279][280] |
| 2016 | June 15 | Product | Facebook introduces the secret Messenger soccer game, similar to the basketball game.[281][282] |
| 2016 | June 29 | Product (news feed) | Facebook publishes its list of "News Feed Values" that will guide its decisions and algorithms for the news feed. A core value listed is that friends and family come first, and Facebook announces that it is increasing the circulation of content about friends and family relative to publisher content.[283][284][285] |
| 2016 | June 30 | Product (fundraising) | Facebook adds the ability for anybody to do a fundraiser on behalf of a nonprofit.[286] |
| 2016 | August 4 | Product (news feed) | Facebook announces algorithm changes that penalize "clickbait" titles, based on a score assigned by a machine-learned model. The model is trained based on cases where users like a link, click it, and then immediately bounce and unlike pages. The algorithm is applied both at the web domain level and at the Facebook page level.[287][288][289] |
| 2016 | August 11 | Product (advertising) | Facebook and AdBlock Plus enter into an escalating war. AdBlock Plus tries to block advertisements and sponsored content on Facebook's site, but Facebook releases a workaround, to which AdBlock Plus releases its own workaround. Facebook's argument is that ad blockers are a crude solution, and Facebook's approach of giving users more fine-grained control over the content they see in the feed is superior. AdBlock Plus disagrees with the assessment and says ad blockers should not be blamed for users' desire to have an ad-free experience.[290][291][292] The ad blocking war continues into September[293][294] and discussion continues into November, with Facebook reportedly having boosted its ad revenue owing to its blocking of ads.[295] |
| 2016 | October 2 | Accessibility | Facebook launches Messenger Lite, a stripped-down version of its Messenger app for low-end phones and poor Internet connections.[296][297][298][299] |
| 2016 | October 3 | Product | In the US, UK, Australia, and New Zealand, Facebook launches Marketplace, a way to buy and sell items through Facebook. Marketplace appears as a tab in the mobile app.[300] The feature has been compared to Craigslist.[301] |
| 2016 | November 30 | Product | Facebook launches in select countries[302] Instant Games on Messenger and Facebook News Feed, which allows users to play games without installing new apps. The games are provided via HTML5. At launch, Instant Games does not allow game developers to place ads or in-game payments in games, but Facebook commits to allowing eventual monetization.[303][304] The platform initially has 17 games.[305] |
| 2016 | December 15 | Product (news feed) | Facebook announces a set of news feed updates to combat the problem of fake news and hoaxes. These include more streamlining for users reporting fake news, a partnership with signatory organizations to Poynter’s International Fact Checking Code of Principles to examine items reported as fake, learning from lower share rates for people who view the article that the item might be fake, and warnings to users when they share news that is disputed or possibly fake.[306][307][308][309] |
| 2017 | January 11 | Outreach | Facebook introduces the Facebook Journalism Project, an effort to bolster its relationship with media and news organizations and journalists.[310][311] |
| 2017 | end of January | Product | Facebook begins integrating the Messenger interface into the messages inbox, replacing the old inbox interface. This change makes the Facebook messages inbox interface similar to that seen on messenger.com.[312] |
| 2017 | February 15 | Product | In the United States and Canada, Facebook launches a feature to search for jobs. The feature allows businesses to post job openings through the status update composer, and allows users to apply to those job postings.[313][314][315][316] |
| 2017 | February 16 | Mark Zuckerberg (Facebook's principal founder and CEO) pens a long note on his personal Facebook titled "Building Global Community" that talks about supportive, safe, informed, civically-engaged, and inclusive community.[317] The note receives widespread discussion, including comparisons with a political manifesto.[318][319] | |
| 2017 | March 23 | Product (messaging) | Facebook adds reactions and mentions inside Messenger (both the app and the web experience).[320] |
| 2017 | April 27 | Accessibility | Facebook launches Messenger Lite in over 100 additional countries.[321][322][323] |
| 2017 | May 3 | Product | Facebook adds reactions to comments. Reactions were previously available on messages (sent via Messenger) and Facebook posts but not in comments.[324][325] |
| 2017 | May 21 | Controversy | The Guardian publishes The Facebook Files, leaked Facebook documents detailing Facebook's moderation policies for graphic depictions of sex and violence as well as racist, sexist, and hate speech.[326][327] The revelations lead to public discussion of the specifics of Facebook's policies, as well as calls on Facebook to be more transparent.[328][329][330][331] |
| 2017 | March 30, May 24 | Product (fundraising) | Facebook Fundraising is launched. On March 30, the fundraising tools are introduced in beta.[332][333][334] On May 24, the product exits beta and is available in the United States for all users over 18 years of age.[335][336] |
| 2017 | June 27 | Userbase | Facebook reaches 2 billion monthly active users.[337][338][339][340][341] |
| 2017 | August 18 | Facebook Messenger rolls out rich text formatting, with support for bold, italics, inline code, and strike-through.[342] In addition, LaTeX math expressions are implemented through KaTeX.[343][344][345] | |
| 2017 | September 7 | Userbase/controversy | Facebook blocks 470 fake accounts after claiming them to be linked to Russia’s Internet Research Agency, which is suspect to have bought thousands of ads during the United States presidential campaign.[346] The company claims having discovered a Russian-funded campaign to promote divisive social and political messages on its network.[347] |
| 2017 | September 27 | Controversy | United States president Donald Trump declares on Twitter that Facebook was always "anti-Trump". However, the claim wouldn't have sequel in the stock market, with Facebook’s share price on the rise.[348] |
| 2017 | October 11 | Outage | Facebook and Instagram experience widespread outage impacting a large number of users' ability to access the services across the world, with the areas experiencing the most problems appearing to be the West and East Coasts of North America, and various parts of Europe, with parts of South America and Southeast Asia getting errors as well.[349][350][351] |
| 2017 | October 31 | Staff | Under intensifying pressure from legislators and consumers to clean up its site, Facebook pledges to double its 10,000-person safety and security staff by end of 2018.[352] |
| 2017 | November 8 | Program launch | In an effort to combat revenge porn, Facebook encourages users in Australia to submit their nude photos to a pilot project designed to prevent intimate images from being shared without consent. Adults who have shared nude or sexually explicit photos with someone online, and who are worried about unauthorised distribution, under the program can securely send the photos to themselves via Messenger, a process that allows Facebook to "hash" them, creating an identifier which would block any further distribution on Facebook, Instagram and Messenger as a pre-emptive strike against revenge porn, a common method of abuse and exploitation online.[353][354][355] |
| 2017 | November 16 | Product | In an effort to combat fake news and promote authentic, fact-based journalism, Facebook launches Trust Indicators, a tool to help users determine how each particular publication works. The measure is also taken by Google and Twitter.[356][357][358][359] |
| 2017 | November 16 | Product | After live videos having skyrocketed on Facebook in the last months, the social network launches Facebook Creator, an app for mobile video posts offering influencers Live Creative Kit for adding intros and outros to broadcasts, a unified inbox of Facebook and Instagram comments plus Messenger chats, cross-posting to Twitter and expansive analytics.[360][361][362][363] |
| 2017 | December 3 | Staff | Facebook opens new office in London, expecting to hire 800 new staff. Interiorly designed by Frank Gehry, the office would be Facebook's biggest engineering hub outside the United States.[364][365][366] |
| 2017 | December 4 | Product | Facebook launches Messenger Kids, a version of Messenger for children from ages six to 12. The app does not require a Facebook account (illegal for this range of age). Rather, parents are able to manage a child’s Messenger Kids app from their Facebook account, controlling which friends and family members the child is able to contact.[367][368][369] |
| 2018 | January 11 | Acquisition | Facebook acquires personalized image search engine Dreambit.[370] |
| 2018 | January 25 | Controversy | Facebook admits to the United States Senate that its software, in some cases, recommended content produced by Russian propaganda operatives around the time of the 2016 United States presidential election; stating however that it has found insignificant overlap between Russian-produced content and pages created by the Trump's election campaign.[371][372][373] |
| 2017 | December 19 | Product | In an affort to prevent people from impersonating others, Facebook expands its use of facial recognition technology by introducing new tool that would alert people that a friend, or a friend of a friend, uploaded a photo of them, even if they haven’t been tagged in the picture.[374][375][376][377] |
| 2018 | January 23 | Acquisition | Facebook acquires Boston-based biometric ID verification startup Confirm.io, which offers a system for verifying the authenticity of ID cards, biometrics and facial recognition.[378][379][380] |
| 2018 | January 30 | Policy | In an intentionally broad policy aimed at stopping scammers, Facebook bans all ads promoting cryptocurrencies, including bitcoin and initial coin offerings.[381][382][383] |
| 2018 | January 31 | Userbase | Facebook reports losing daily users for the first time ever in the United States and Canada. However, globally, the number of people using Facebook daily rose 14% compared to the previous year, but falling by 700,000 people in the USA and Canada for the first time.[384][385] |
| 2018 | March 17–26 | Controversy | A whistleblower reveals that British political consulting firm Cambridge Analytica harvested 50 million Facebook profiles and used personal information taken without authorisation in early 2014 to build a system that could profile individual voters in the United States, in order to target them with personalized political advertisements.[386] On March 26, the United States Federal Trade Commission (FTC) announces it is investigating Facebook's privacy practices following the revelations.[387] The scandal would affect deeply the image of Facebook, with a lost of nearly US$50 billion in market capitalization since the data scandal.[388] |
| 2018 | April 10–11 | Legal | Mark Zuckerberg attends his first congressional hearings at Capitol Hill, Washington, D.C. testifying about controversies over Facebook data privacy, and being questioned for almost 10 hours in two days by senators and representatives over the company's privacy policies.[389] On the first day, Zuckerberg repeatedly apologizes and promises privacy reforms on Facebook, but also pointedly defends his company against the threat of new legislation.[390] Facing tougher questions on the second day regarding Facebook policies about user privacy, data collection, political bias and the social network's business model, Zuckerberg would reject suggestions from Congress members that Facebook users did not have enough control over their data.[391] However, he would explain plans to tighten data policies, protect users from further leaks and become more transparent about who's advertising on his site.[392] |
| 2018 | April 26 | Legal | Facebook CTO Mike Schroepfer is grilled for five hours by the UK Parliament; he is a stand-in for CEO Mark Zuckerberg.[393] Among other things, in the testimony he gives estimates of Facebook's numbers of "dark ads" on Facebook, in connection with consumer advocate Martin Lewis whose name was used by malicious advertisers on advertisements for spam and misleading products.[394] |
| 2018 | August 1 | Product | Facebook introduces a new dashboard to tell users how long they’ve spent inside the app, along with tools for setting daily limits and temporarily muting users' push notifications. The feature, called “Your time on Facebook”, is equivalent to “Your activity” on Instagram, introduced at the same time, and is designed to address concerns that addictive feedback loops built into social apps have been detrimental to users’ well-being.[395][396][397] |
| 2018 | September 5 | Staff | Facebook announces its first data center in Asia, planning an 11-story building in Singapore that will help its services run faster and more efficiently. The development is expected to cost around US$1 billion.[398][399][400] |
| 2018 | October 25 | Legal | Facebook is fined US$644,000 by the UK Information Commissioner’s Office in the wake of the Cambridge Analytica scandal, after allowing third party developers to access user information without sufficient consent.[401][402] |
| 2018 | November 14 | Controversy | The New York Times publishes article reporting that Facebook’s lobbying operation in Washington, DC had attempted to distract from growing pressure over Russian interference in the 2016 presidential election by hiring a political consultancy to target opponents. Facebook denies several of the claims.[403][404][405] |
| 2018 | November 15 | Product | Facebook files a patent that would make it easier to target whole families with ads by analyzing the photos they post. The application covers an algorithm that would identify elements of photographs — like faces or other details— and cross-reference them with other data to build a profile of an entire household.[406][407] |
| 2018 | December 11 | Technology | Facebook files a patent application entitled "Offline Trajectories" for a technology that can predict where the user is going, based at least in part on previously logged location data. The methods described in three patent applications use the user' historical location data — and others’ — to figure out where the user will go next.[408][409][410] |
| 2018 | December 12 | Legal | Facebook and video game company ZeniMax Media settle a lawsuit claiming that Facebook stole ZeniMax company secrets and technology for Facebook's Oculus virtual reality products. At the trial’s conclusion, the judge awards ZeniMax $500 million in damages to be paid by the defendants, including Facebook and some of the Oculus VR co-founders.[411][412] |
| 2019 | February 5 | Product | Facebook Messenger adds the ability to delete ("unsend") messages from the recipient's view, as long as the deletion is requested within 10 minutes of sending the message. Previously, removal was only possible from the sender's view (so that the recipient would still be able to see the message). After this update it is possible to select whether to remove the message only for the sender ("Remove for You") or for the recipients as well ("Remove for Everyone").[413][414][415] |
| 2019 | March 20 | Product | Facebook Messenger adds the ability to reply to individual messages.[416][417][418] |
Numerical and visual data
Google Scholar
The following table summarizes per-year mentions on Google Scholar as of May 27, 2021.
| Year | facebook for academic purposes | facebook marketing | facebook friends | facebook on self esteem | facebook addiction | facebook depression | facebook privacy | facebook terrorism | facebook fake news | facebook bullying | facebook dating |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2004 | 13,100 | 12,400 | 280,000 | 2,950 | 7,190 | 33,900 | 443,000 | 2,290 | 267 | 685 | 4,260 |
| 2006 | 21,200 | 16,600 | 297,000 | 4,470 | 8,110 | 54,100 | 465,000 | 3,700 | 664 | 1,150 | 5,950 |
| 2008 | 36,200 | 31,300 | 325,000 | 7,120 | 24,300 | 73,200 | 437,000 | 5,050 | 1,260 | 1,880 | 8,510 |
| 2009 | 46,100 | 40,900 | 317,000 | 8,590 | 13,900 | 91,500 | 471,000 | 5,980 | 1,830 | 2,570 | 10,600 |
| 2010 | 54,700 | 51,500 | 336,000 | 10,700 | 14,600 | 102,000 | 483,000 | 6,290 | 2,480 | 3,790 | 13,000 |
| 2011 | 64,300 | 68,300 | 335,000 | 13,300 | 17,600 | 110,000 | 483,000 | 8,400 | 3,600 | 4,870 | 15,400 |
| 2012 | 72,400 | 78,700 | 317,000 | 15,900 | 21,000 | 109,000 | 496,000 | 9,290 | 4,210 | 6,390 | 18,000 |
| 2013 | 76,000 | 86,900 | 293,000 | 18,500 | 26,200 | 119,000 | 475,000 | 10,500 | 5,560 | 6,970 | 21,200 |
| 2014 | 78,500 | 91,000 | 270,000 | 21,600 | 30,900 | 116,000 | 461,000 | 11,500 | 6,510 | 9,000 | 24,500 |
| 2015 | 85,400 | 90,700 | 243,000 | 24,400 | 33,600 | 113,000 | 437,000 | 13,000 | 6,970 | 10,500 | 26,000 |
| 2016 | 79,500 | 95,200 | 206,000 | 26,800 | 37,600 | 98,500 | 375,000 | 15,200 | 8,010 | 11,700 | 27,800 |
| 2017 | 70,800 | 87,300 | 185,000 | 28,500 | 38,300 | 90,500 | 316,000 | 17,000 | 13,200 | 12,500 | 27,000 |
| 2018 | 60,400 | 85,500 | 143,000 | 29,200 | 38,700 | 74,300 | 257,000 | 18,400 | 19,600 | 14,400 | 29,700 |
| 2019 | 50,400 | 70,300 | 88,600 | 29,400 | 37,500 | 50,800 | 175,000 | 18,700 | 23,600 | 15,600 | 28,300 |
| 2020 | 36,300 | 54,300 | 66,100 | 25,200 | 33,600 | 57,900 | 113,000 | 20,200 | 26,300 | 17,600 | 26,400 |
Google Trends
The comparative chart below shows Google Trends data for Facebook (Search term), Google (Search term) and Youtube (Search term), from January 2004 to February 2021, when the screenshot was taken. Interest is also ranked by country and displayed on world map.[419]
Google Ngram Viewer
The chart below shows Google Ngram Viewer data for Facebook, from 2004 to 2019.[420]
Wikipedia Views
The chart below shows pageviews of the English Wikipedia article Facebook, on desktop from December 2007, and on mobile-web, desktop-spider, mobile-web-spider and mobile app, from July 2015; to January 2021.[421]
See also
- Timeline of social media
- Timeline of Twitter
- Timeline of Instagram
- Timeline of Pinterest
- Timeline of Snapchat
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Today, the social network has launched its HTML5 cross-platform gaming experience called "Instant Games," along with 17 titles that include some familiar names like Pac-Man.
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