Timeline of Animal Charity Evaluators

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This is a timeline of Animal Charity Evaluators, an organization whose claimed mission is to find and promote the most effective ways to help animals. Animal Charity Evaluators has considered over 300 animal charities for evaluation, reached over 900,000 people with its research through its website, awarded 8 grants from its Animal Advocacy Research Fund, and influenced millions of dollars in funds to its recommended charities.[1]

Sample questions

The following are some interesting questions that can be answered by reading this timeline:

  • Which are some distinguished animal rights organizations?
  • Which animal rights organization are best according to ACE's list of Top Charities?
  • Who are some important people interviewed by ACE?
  • Who are among ACE's top donors?

Big picture

Time period Development summary
2012 Animal Charity Evaluators begins under the name Effective Animal Activism (EAA), as a division of nonprofit 80,000 Hours. EAA is founded by Eitan Fischer with the purpose to offer a resource for those looking to give effectively to animals, as no other animal organization provided evidence-based advice focused on total impact.[1]
2013 EAA experiences significant changes. Although its original focus is on creating discussion about tactics to help animals, this would shift towards an emphasis on creating quality educational and research content. EAA is rebranded as Animal Charity Evaluators[1]
2016 ACE recommends a dozen charities, including Mercy For Animals, The Humane League and The Good Food Institute.[2] ACE helps direct more than US$3.5 million to their recommended charities.[3]
2017 ACE influences US$6 million in donations to effective animal charities, and receives grants from both the Open Philanthropy Project and the EA Animal Welfare Fund.[4]
Present time To date, ACE has considered over 300 animal charities for evaluation, reached over 900,000 people with its research through its website, awarded 8 grants from its Animal Advocacy Research Fund, and influenced over $11 million in funds to its recommended charities.[1]

Numerical and visual data

Google Scholar

The following table summarizes per-year mentions on Google Scholar as of December 13, 2021.

Year "Animal Charity Evaluators"
2013 3
2014 3
2015 15
2016 22
2017 19
2018 40
2019 51
2020 33


Animal Charity Evaluators gscho.png


Animal Charity Evaluators financial report of total expenses and revenues per year. In US$.

Google trends

The image below shows Google Trends data for Animal Charity Evaluators (Non-profit) from January 2013 to January 2021, when the screenshot was taken.[5]

Animal Charity Evaluators (not-profit).jpeg

Google Ngram Viewer

The chart below shows Google Ngram Viewer data for Animal Charity Evaluators from 2012 to 2019.[6]

Animal Charity Evaluators ngram.jpeg

Wikipedia views

The chart below shows pageviews of the English Wikipedia article Animal Charity Evaluators on desktop from December 2007, and on mobile-web, desktop-spider, mobile-web-spider and mobile app, from July 2015; to December 2020.[7]


ACE wv.jpeg

Full timeline

Year Month and date Event type Details
2012 Early development Animal Charity Evaluators begins under the name Effective Animal Activism (EAA), as a division of the United Kingdom–based charity 80,000 Hours—a nonprofit organization dedicated to providing career advice to people who want to be highly impactful in their work.[1]
2012 November 10 Interview EAA publishes an interview with Brian Tomasik, who spent several years writing essays about how to most effectively reduce suffering in the world. Tomasik recommends donating to Vegan Outreach and/or The Humane League.[8]
2012–2013 Donation Patrick Brinich-Langlois and Brian Tomasik are rated at the first position among EAA top donors.[9]
2013 April Staff EAA hires its first employee, Jon Bockman, as Executive Director.[10]
2013 November Reorganization EAA becomes an official 501(c) organization.[11]
2013 Year-round Reorganization Effective Animal Activism undergoes significant changes. Although its original focus is on creating discussion about tactics to help animals, this would shift towards an emphasis on creating quality educational and research content. Around this year EAA is rebranded as Animal Charity Evaluators (ACE).[1][12]
2014 April 4 Interview ACE publishes an interview with American animal activist Matt Ball, who co-founded and served as executive director of Vegan Outreach for over twenty years. In the interview, Ball expresses the thought that research will not play as significant a role in the future of animal advocacy as it could or should, because there are relatively few individuals who are truly motivated by maximum impact.[13]
2014 May Charity review ACE publishes its first review on Top Charity-ranked The Humane League (THL), a nonprofit which engages in a variety of programs that aim to persuade individuals and organizations to adopt behaviors that reduce farmed animal suffering. ACE recommends THL due to its "exceptionally strong commitment to using studies and systematic data collection to guide their approach to advocacy", and finds THL an excellent giving opportunity because of its strong programs and evidence-driven outlook.[14] ACE also publishes its first review on Mercy For Animals, which engages in a variety of farmed animal advocacy programs generally centered around their undercover investigations and subsequent videos of factory farms.[15]
2014 October 21 Interview ACE publishes an interview with American leading anthrozoologist Hal Herzog, author of the book Some We Love, Some We Hate, Some We Eat: Why It’s So Hard To Think Straight About Animals.[16]
2014 December Charity review ACE publishes its first review on a number of charities. Top Charity-ranked Animal Equality, an international organization which advocates for animals by conducting undercover investigations and promoting them through media outlets, is recommended by ACE which states AE does an exceptional job given their level of resources.[17] ACE also recommends Standout Charity-ranked Albert Schweitzer Foundation for being "extremely smart and strategic about their activities",[18] and Standout Charity-ranked Vegan Outreach, which is recognized for its long track record (over 10 years) of carrying out its leafleting program.[19] Assigning an "Exploratory" status, ACE publishes its first review on the Federation of Indian Animal Protection Organizations.[20] Assigning a "Comprehensive" status, ACE publishes its first review on Compassion in World Farming USA (COMPASSION USA).[21]
2014 Program launch ACE begins to pilot a long-term social movement analysis project, with the goal to supplement its animal advocacy research by compiling information about other social movements.[22]
2014 December Charity review ACE publishes its first review on New Harvest, a 501(c) organization which funds academic research in cellular agriculture.[23]
2014 Donation Simon and Linda Knutsson are rated at the first position among top donors.[9]
2014 Year-round Financial ACE moves US$147,239 throughout the year (counting donations through its website as well as donations made elsewhere that donors reported as influenced by ACE).[24]
2015 March 13 Interview As part of its investigation of undercover investigations and open rescue, ACE interviews Wayne Hsiung, co-founder of animal rights network Direct Action Everywhere, whose activists trespass into factory farms, video-record, and rescue animals.[25]
2015 May Evaluation ACE undertakes an internal evaluation of the organization. Findings are summarized, with some areas of high performance including strong leadership and high-functioning staff, good reputation in the effective altruism community, and early met goals; whereas some areas for improvement include need to continue fundraising, to move away from evaluating the same charities repeatedly, to increase evaluation of interventions, and to create a strategic marketing and outreach plan to help connect with the right target audience for their message.[26][27]
2015 June 2 Interview ACE publishes interview with Australian moral philosopher Peter Singer. In the interview, Singer states that we don’t really know how to prevent wild animal suffering, and argues that the likely ways of preventing wild animal suffering would lead to a confrontation with values that many environmentalists regard as no less important than the reduction of animal suffering.[28]
2015 December Charity review ACE publishes its first review on Standout Charity-ranked Nonhuman Rights Project, citing it as the only organization ACE knows of working directly towards attaining legal personhood and rights for nonhuman animals.[29] ACE also publishes its first review on Standout Charity-ranked Faunalytics, which works to connect animal advocates with information.[30] It also publishes its first review on Faunalytics.[31] Other charities ACE reviews for the first time include Animal Ethics[32], Compassion in World Farming International[33], and Centre for Animals and Social Justice[34].
2015 Donation Greenbaum Foundation, Thomas Mather, Martin Jacobson, and Jorge Lugo are rated at the first position among ACE's Top Donors.[9]
2015 Year-round Statistics Throughout the year ACE reviews 203 charities, conducts 19 conversations and interviews and receives 348,641 website visiors to animalcharityevaluators.org.[10] ACE also moves US$828,156 to its recommended charities.[24][10]
2016 April 14 Interview ACE publishes an interview with animal law and policy expert David Wolfson, who states in the interview: "Many aspects of industrial agriculture are truly scandalous and simply wrong by any person’s standards, from popular topic items like pink slime, to hormones and antibiotics, to government subsidies, to hiding the true cost of meat when considering the environmental effects, to the treatment of animals and of farm workers."[35]
2016 May 6 Interview ACE publishes an interview with award-winning investigative journalist Will Potter, whose book Green Is The New Red: An Insider’s Account of a Social Movement Under Siege exposes how non-violent animal rights and environmental protesters came to be classified by the FBI as “eco-terrorists.”[36]
2016 July 25 Interview ACE publishes an interview with Canadian award-winning photojournalist Jo-Anne McArthur, who documented the plight of animals on all seven continents for over a decade, and whose project We Animals became an internationally celebrated archive.[37]
2016 Fall Advocacy ACE creates an explainer video introducing the concept of effective altruism for animals.[35]
2016 October Advocacy ACE launches its Animal Advocacy Data Repository, which provides a hub for research data compiled from animal advocacy studies, so that researchers and advocates can continue to improve on previous efforts to understand the effectiveness of efforts to help animals.[35][38]
2016 November 12–13 Advocacy ACE, along with the Princeton University Center for Human Values, and the Princeton Animal Welfare Society, organize and co-sponsor the 2016 Effective Animal Advocacy Research Symposium, held at Princeton University. Researchers, professors and graduate students across various disciplines present projects with practical application to the animal advocacy movement, with particular emphasis on the social sciences. Presentations reveal cutting edge research as well as avenues for further research, highlighting areas of greatest research need. The event also provided an overview of effective altruism as it applies to animal advocacy, in addition to providing information on the state of the advocacy movement.[39]
2016 November Charity review ACE publishes its first review on a number of charities, including Top Charity-ranked The Good Food Institute, a nonprofit working to transform the animal agriculture industry by promoting the development of competitive alternatives to animal-based meat, dairy, and eggs. ACE recommends GFI for being one of the few charities that intervene by developing and promoting attractive alternatives to animal products.[40] ACE also publishes its first review on Standout Charity-ranked ProVeg International, citing its focus on effectiveness, and ability to work with many different partners.[41]
2016 November Website launch ACE launches a completely redesigned website, modernizing it with a new template that improves user experience.[35]
2016 December 9 Criticism Harrison Nathan releases an extensive critique of the current Effective Altruist work on animal welfare, accusing in particular Animal Charity Evaluators of using pseudoscience, fabricating figures, ignoring scientific literature, using unrealistic metrics which promote co-optation, and suspending its own formal criteria in its evaluation of the Good Food Institute (GFI).[42][43]
2016 December 21 Publication ACE's Jon Bockman publishes a blog post addressing selected critiques toward ACE's management, including use of old, less rigorous data, usefulness of cost-effectiveness calculations, lack of diversity in ACE's recommendations, and diverting resources from other groups.[44]
2016 December Charity review ACE publishes its first review on Danish charity Anima International, which advocates primarily for animals in factory farms and the fur industry.[45] ACE also publishes its forst review on The Animal Cruelty Exposure Fund, which aims to promote public awareness of animal cruelty by funding television commercials through mainstream media.[46]
2016 Program launch ACE launches the privately-funded Animal Advocacy Research Fund, with the purpose of supporting research that contributes to an understanding of effective animal advocacy.[47]
2016 Interview ACE publishes an interview with Brad Goldberg, who organized in 2001 the Animal Welfare Trust (AWT) as a private operating foundation dedicated to animal protection and animal rights issues. In the interview, Goldberg defines Animal Studies ideally as an interdisciplinary academic program that includes the relationship with food, law, public policy, the arts, ethics, etc., and also states that animal issues touch on virtually every aspect of human life, and the moral status of animals should be of great universal concern.[48]
2016 Donation Matt Ashton, The Greenbaum Foundation, Jorge Lugo, and Thomas Mather are rated at the first position among ACE's Top Donors. [9]
2016 Year-round Financial ACE moves US$3,574,048 throughout the year (counting donations through its website as well as donations made elsewhere that donors reported as influenced by ACE).[24][3]
2017 June 9 Donation ACE announces a grant awarded by the Open Philanthropy Project, totalling US$500,000, with its disbursement to be spread over a two-year period.[49][50]
2017 June 9 Policy ACE announces setting a donation cap of US$1 million, meaning that every penny over that amount in unrestricted donations raised to support ACE’s work in the year would be allocated to ACE's Recommended Charities Fund and regranted to its recommended charities.[51]
2017 July 13 Interview ACE publishes an interview with American animal rights advocate Lauren Ornelas, the founder and executive director of the Food Empowerment Project.[52]
2017 September 29–October 1 Event ACE holds the 2017 Research Workshop on Effective Animal Advocacy at Claremont Graduate University, in California. The event is intended to complement its 2016 Symposium on Multidisciplinary Research in Effective Animal Advocacy, held at Princeton University last fall. 36 academics and advocates attend the event, working collaboratively in small groups to develop ideas for empirical research aimed at advancing the understanding of effective animal advocacy.[53]
2017 November 27 Recognition ACE updates its charity recommendations, and announces that its newest Top Charities are Animal Equality, The Good Food Institute, and The Humane League, with GFI and THL retaining their top positions from the previous year.[54]
2017 November Charity review ACE writes review on AnimaNaturalis International, an organization working to reduce the suffering of animals in Spain, Mexico, Colombia, Venezuela, Ecuador, Argentina, and Chile.[55] It also writes its first review on L214, which works to reduce the suffering of farmed animals in France.[56]
2017 Year round Donation ACE influences US$6 million in donations to effective animal charities, and receives grants from both the Open Philanthropy Project and the EA Animal Welfare Fund, among others.[4]
2017 Donation Thomas Mather, the Open Philanthropy Project, Morgan & Michael C. Hall, Jorge Lugo, Martin Crowley, Matt Ashton, craigslist Charitable Fund, Richard Wernick, S.N., Eivind & Kristin Vesterkjær, and Nate Liu are rated at the first position among ACE's Top Donors.[9]
2018 February 23 Fundraising ACE announces a new fundraising cap for unrestricted donations at US$1.25 million, a 25% increase from its 2017 cap. It includes the amount ACE believes could be raised and spent efficiently as well as some additional funds to fill out a full year of reserves. Some additions made to the 2018 budget include recruiting people, providing full-year salaries, increasing salaries, increasing the size of grants, adding a number of software services, and hiring contractors during the busiest time of the year.[57]
2018 March 8 Quiz launch ACE launches its recommended charity quiz, which allows users to discover charities that match their interests and values, determined by some of the distinguishing features of ACE's recommended charities.[58]
2018 March 12 Staff ACE introduces Samantha Berscht as the new Program Officer for ACE’s Animal Advocacy Research Fund (AARF).[59]
2018 May 9 Interview ACE publishes an interview with American social psychologist and author Melanie Joy, who gave an acclaimed carnism presentation and trained vegan advocates on six continents.[60]
2018 June 18 Interview ACE publishes an interview with British politician Kerry McCarthy, the first vegan Member of parliament in the House of Commons of the United Kingdom.[61]
2018 July 31 Donation Under the influence of Lewis Bollard, Effective Altruism Funds (EA Funds) donates US$500,000 to ACE.[62][63][64]
2018 September 7 Criticism A blog post by John Halstead of Founders Pledge, criticizing ACE's research is published on the Effective Altruism Forum, stating that some of ACE’s older research is of low quality. The post also emphasizes that ACE’s research on the impact of corporate campaigns is flawed, and consequently ACE’s research does not provide much reason to believe that its recommended charities actually improve animal welfare.[65] On the same date, ACE's new director of research publishes a post as a response, explaining ACE's position on its older intervention research, clarifying several points, and outlining some of ACE's research priorities for the coming year.[66]
2018 November Charity review ACE publishes its first review on a number of organizations, including the Sociedade Vegetariana Brasileira (rated Standout Charity: Special Interest)[67], Sinergia Animal, a Brazilian organization operating in Brazil, Chile, Colombia, and Argentina[68], The Humane Society of the United States[69], The Save Movement[70], and the Cellular Agriculture Society.[71]
2018 Donation Animal Welfare Fund (Centre for Effective Altruism’s EA Funds), the Open Philanthropy Project, Ariel Nessel, Jorge Lugo, craigslist Charitable Fund, Morgan & Michael C. Hall, Eivind and Kristin Vesterkjaer, and Martin Crowley are rated at the first position among ACE's Top Donors.[9]
2019 January 19 Staff ACE announces Leah Edgerton as its new Executive Director.[72]
2019 March 26 Staff ACE announces Persis Eskander, Eric Herboso, and Allison Smith as the three new members of its Board of Directors.[73]
2019 April 8 Publication Kieran Greig at ACE publishes ACE Highlight: Farmed Fish Welfare Report, which generally concludes that the initial effects of changing common slaughter methods from asphyxia and live chilling to properly applied electrical or percussive stunning seem promising.[74]
2019 April 19 Grantmaking ACE announces its Spring 2019 Effective Animal Advocacy Fund Grants, disbursing about US$1.42 million of its US$1.94 million fund to 49 of the 106 received applications.[75]
2019 May 21 Publication Victoria Schindel at ACE publishes report entitled Animal Advocacy in Brazil, concluding that although Brazilians’ attitudes towards animal welfare suggests that it is possible to persuade the Brazilian public that farmed animals deserve moral consideration, achieving an animal welfare reform is likely to be more difficult in Brazil than elsewhere due to the "significant political influence of producers and the lack of understanding of alternative systems of production."[76]
2019 July 30 Publication ACE publishes a blog post by Melissa Guzikowski, entitled Animal Advocacy in India. The report concludes highlighting a number of opportunities for effective animal advocacy in India, including vegetarianism as an already common and accepted diet in Indian culture, and that meat is eaten in relatively small quantities compared to other parts of the world, as this could lower the barrier to dietary change.[77]
2019 December 2 Charity ranking ACE updates its list of Top Charities and includes four in this category: Albert Schweitzer Foundation, Anima International, The Good Food Institute, and The Humane League. Five charities are listed under the Standout Charities category: Compassion In World Farming USA (Compassion USA), Faunalytics, Federation of Indian Animal Protection Organisations (FIAPO), Sinergia Animal, and Sociedade Vegetariana Brasileira.[78]
2019 December Charity review ACE publishes its first review on Animals Now, a charity working to reduce the suffering of farmed animals, mainly in Israel.[79]
2020 November Charity ranking ACE updates its list of Top Charities and includes the following organizaitons: The Albert Schweitzer Foundation, The Good Food Institute, The Humane League, and Wild Animal Initiative.[80]
2021 November Charity ranking ACE updates its list of Top Charities and includes the following organizaitons: Faunalytics, The Humane League, and Wild Animal Initiative.[81]

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See also

External links

References

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  2. "Want to help animals? Don't forget the chickens". theconversation.com. Retrieved 8 December 2019. 
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